ENTERGY CORP /DE/
U-1, 1996-12-16
ELECTRIC SERVICES
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                                                File No. 70-
                              
             SECURITIES AND EXCHANGE COMMISSION
                   Washington, D.C.  20549
                              
                          Form U-1
_____________________________________________________________
                              
                   APPLICATION-DECLARATION
                            under
       THE PUBLIC UTILITY HOLDING COMPANY ACT OF 1935
_____________________________________________________________
                              
                    Entergy Corporation
                     639 Loyola Avenue
               New Orleans, Louisiana  70113
         (Name of company filing this statement and
          address of principal executive offices)
                ____________________________
                              
                     Entergy Corporation
                              
       (Name of top registered holding company parent
               of each applicant or declarant)
               ______________________________
                              
                     Gerald D. McInvale
       Sr. Vice President and Chief Financial Officer
                     Entergy Corporation
                       P.O. Box 61005
                New Orleans, Louisiana  70161
                              
           (Name and address of agent for service)
              ________________________________
                              
   The Commission is also requested to send copies of any
      communications in connection with this matter to:
                              
                  Laurence M. Hamric, Esq.
                    Mark W. Hoffman, Esq.
                   Entergy Services, Inc.
                      639 Loyola Avenue
                   New Orleans, LA  70113

<PAGE>

Item 1.   Description of Proposed Transaction



Entergy Corporation ("Entergy"), a public utility holding

company registered with the  Securities and Exchange

Commission ("Commission") under the Public Utility Holding

Company Act of 1935 ("Act") adopted a non-statutory employee

stock option plan, known as the Entergy Stock Investment

Plan ("Plan"), dated October 29, 1993.  In connection with

the implementation of the Plan, the Commission authorized

Entergy, from time to time through March 31, 1997, to (i)

grant options ("Options") to Eligible Employees (as

hereinafter defined) to purchase up to 2,000,000 shares of

its common stock, $5 par value, or any security issued in

exchange for such stock ("Stock"), and (ii) to issue and

sell up to 2,000,000 shares of such Stock upon the exercise

of such Options (See HCAR No. 25963, dated December 28,

1993, in File No. 70-8299).<FN1>  In addition, Entergy was

authorized to purchase, from time to time through March 31,

1997, up to 2,000,000 shares of Stock to be held as treasury

shares, pending resale to such employees, for the purpose of

satisfying the anticipated requirements of the Plan.



The Plan, as currently in effect, provides for three

consecutive annual offerings of Stock, with the first such

annual period commencing on April 1, 1994 and the third and

final such annual period commencing on April 1, 1996 and

terminating March 31, 1997.  Entergy now proposes to renew

and extend the Plan for an additional three (3) year period

commencing April 1, 1997, and to amend the Plan as necessary

to provide for such renewal and extension and for the sale

of up to 2,000,000 additional shares of Stock during this

extended term.  Accordingly, Entergy hereby requests

authorization, from time to time during the period through

March 31, 2000, to grant additional Options pursuant to the

terms of the Plan, as amended, and, in connection with the

execution of such Options (and the Options previously

granted), to sell up to an aggregate maximum of 4,000,000

shares of its Stock (including the 2,000,000 shares

currently authorized) which may be either authorized but

unissued shares or previously issued shares purchased by

Entergy on the open market and held by the Corporation as

treasury shares.<FN2>  Entergy also requests authorization to

purchase on the open market, from time to time through March

31, 2000, up to an aggregate maximum of 4,000,000 shares of

Stock (including the 2,000,000 shares currently authorized),

to be held as treasury shares pending resale to

participating employees pursuant to the terms of the Plan.

Entergy further seeks an exemption from the competitive

bidding requirements of Rule 50 under the Act, pursuant to

subsection(a)(5) thereof, in connection with the sale of

securities under the Plan.



The purpose of the Plan  is to provide eligible employees

("Eligible Employees"<FN3>) of Entergy and of other

participating companies (collectively, "Participating

Employers"<FN4>) with an opportunity to acquire a proprietary

interest in Entergy through the purchase of shares of Stock.

Eligible Employees are granted Options to acquire such

shares of Stock in connection with consecutive annual

offerings ("Offerings"), each corresponding to a twelve

month period ("Plan Year"), commencing on April 1

("Commencement Date") and ending March 31 of the following

year ("Termination Date").



Under the current Plan, the first Plan Year was the twelve

month period beginning April 1, 1994 and ending March 31,

1995 and the final Plan Year is the twelve month period that

commenced April 1, 1996 and will end March 31, 1997.

Pursuant to the Plan, as amended, it is proposed that

Eligible Employees be granted Options to acquire shares of

Stock for three additional Plan Years, with the first such

additional Plan Year beginning April 1, 1997 and the last

such additional Plan Year ending March 31, 2000.  The Plan

provides that an Eligible Employee becomes a participant

with respect to any Offering ("Participant") by enrolling in

the Offering prior to the applicable Commencement Date and

authorizing payroll deductions during the course of the

corresponding Plan Year.  A Participant may authorize

deductions up to a maximum level of 10% of the Participant's

base pay which will be used at the end of each Plan Year to

purchase the Stock that is covered by the Participant's

Option.  Generally, each Participant is granted an Option on

each Commencement Date to purchase the maximum number of

whole shares of Stock ("Option Shares") that the amount

credited to the Participant's Plan account on the

Termination Date with respect to that Offering (less any

amount charged to the Participant's account for

administrative expenses and withholding taxes, if

applicable) will allow. The Option exercise price ("Exercise

Price") is the lower of:

     a.   85% of the closing price of the Stock on the

     Commencement  Date for that   Offering or the nearest

     prior business day on which trading occurs on the

     New York Stock Exchange; or

     b.   85% of the closing price of the Stock on the

     Termination Date for that     Offering or the nearest

     prior business day on which trading occurs on the

     New York Stock Exchange.



Unless a Participant elects to withdraw from the Plan, the

Participant's Option is deemed to be automatically exercised

on the applicable Termination Date for the purchase of the

number of Option Shares covered by the Option.  Such

purchase is reflected by an appropriate entry on Entergy's

books and records evidencing that the Option Shares

purchased by a Participant with respect to the Offering have

been acquired by the Participant as of that date.

Participants may choose to receive their Option Shares in

book-entry or certificate form.  No fractional shares are

issued under the Plan.  Any excess amount in a Participant's

Plan account is paid to the Participant in cash.  If a

Participant withdraws from the Plan prior to the exercise of

the applicable Option, such Participant  receives a refund

of amounts withheld and credited to his account, less

nominal administrative expenses.  No interest is paid to the

Participant on returned funds.



The Plan is administered by a Committee whose members are

appointed by the Chairman of the Board of Directors of

Entergy.  The Committee consists of no fewer than three

members selected from directors, officers or employees of

Entergy and of other Participating Employers.  Subject to

the express provisions of the Plan, the Committee has the

exclusive authority to interpret and construe any and all of

its provisions and to make all other determinations deemed

necessary or advisable for its administration.  The

Committee , in its discretion, may permit Participants to

make contributions by one or more lump sum payments in

addition to payroll deductions.  Such permission is subject

to, inter alia, the condition that the total of all amounts

credited to a Participant's account in any Plan Year may in

no event exceed 10% of the Participant's base pay.



The maximum number of shares of Stock that may be issued

under the Plan, as amended, will be 4,000,000 (including the

2,000,000 shares which the Commission has previously

authorized to be issued).  Stock issued under the Plan may

be issued out of Entergy's authorized but unissued shares,

or from shares purchased by Entergy on the open market and

held by Entergy as treasury stock.  Funds for the purchase

of shares of Stock on the open market to satisfy the

requirements of the Plan will be obtained from internally

generated funds.  Proceeds from the sale of shares of Stock

under the Plan will become part of the general corporate

funds of Entergy and will be used (i) to purchase Stock of

Entergy sold or to be sold by Entergy under the Plan, and/or

(ii) for other general corporate purposes.



Entergy currently has registered 2,000,000 shares of Stock

under the Securities Act of 1933 to be sold under the Plan.

Entergy proposes to register additional Shares to be sold

under the Plan as and when necessary to satisfy Plan

requirements.  Any authorization that is required under the

Act for Entergy to issue or sell shares of Stock for

corporate purposes other than as set forth herein would be

the subject to a separate filing of filings with the

Commission.



The proposed transactions may be subject to Rule 54.  In

determining whether to approve the issue or sale of a

security by a registered holding company for purposes other

than the acquisition of an EWG or FUCO, or other

transactions by such registered holding company or its

subsidiaries other than with respect to EWG or FUCOs, the

Commission shall not consider the effect of the

capitalization of any subsidiary which is an EWG or FUCO

upon the registered holding company system if rules 53(a),

(b) and (c) are satisfied.  In that regard, assuming

consummation of the transactions proposed in this

application, all of the conditions set forth in Rule 53(a)

are and will be satisfied and none of the conditions set

forth in Rule 53(b) exist or, as a result thereof, will

exist.



Entergy's "aggregate investment" in EWGs and FUCOs is

approximately $743.2 million, representing approximately

32.91% of the Entergy System's consolidated retained

earnings as of September 30, 1996.  Furthermore, Entergy has

complied with and will continue to comply with the record

keeping requirements of rule 53(a)(2) concerning affiliated

EWGs and FUCOs.  In addition, as required by Rule 53(a)(3),

no more than 2% of the employees of the Entergy System's

domestic public utility subsidiary companies render services

to affiliated EWGs and FUCOs.  Finally, none of the

conditions set forth in Rule 53(b), under which the

provisions of Rule 53 would not be available, have been met.



For further information concerning the provisions of the

Plan, as amended, reference is made to Exhibit A-3 hereto.



Item 2.        Fees, Commissions and Expenses



The fees and expenses incurred in connection with the

proposed transactions will be supplied by amendment.



Item 3.        Applicable Statutory Provisions



It is believed that Sections 6(a), 7, 9(a) and 10 of the Act

and Rules 23, 24, 42 and 50 thereunder are applicable to the

proposed transactions.  Entergy believes that the

competitive bidding requirements of Rule 50 are neither

necessary nor appropriate in the public interest or for the

protection of investors or consumers under the

circumstances, and therefore requests an exemption from such

requirements pursuant to Rule 50(a)(5) under the Act.



Item 4.        Regulatory Approval



No state or federal commission other than the Commission has

jurisdiction over the proposed transactions.



Item 5.        Procedure



Entergy respectfully requests that the Commission's order

herein be entered on or prior to January 1, 1997, or as soon

thereafter as is reasonably practicable.   Entergy hereby

waives a recommended decision by a hearing officer or any

other responsible officer of the Commission, agrees that the

Division of Investment Management may assist in the

preparation of the Commission's decision in this matter, and

requests that there be no waiting period between the

issuance of the Commission's order and the date it becomes

effective.



Item 6.        Exhibits and Financial Statements



     A.   Exhibits



     *A-1     Certificate of Incorporation of Entergy Corporation 
              (Filed as Exhibit A-1(a) to Rule 24 Certificate 
              in File No. 70-8509).

     *A-2     By-laws of Entergy, as amended to date (Filed as 
              Exhibit A-2(a) to Rule 24 Certificate in File 
              No. 70-8509).

      A-3     Entergy Stock Investment Plan, as proposed to
              be amended.

      B       Not applicable

      *C      Registration Statement with respect to the Entergy Stock
              Investment Plan (Filed as Post-Effective Amendment No. 2
              on Form S-8 to Registration Statement on Form S-4 (File No.
              33-54298)).

       D      Not Applicable

       E      Not Applicable

       **F    Opinion of Counsel

       G      Suggested form of Notice of Proposed Transactions
     
     
     B.   Financial Statements



          Financial Statements of Entergy Corporation and of
     Entergy Corporation and subsidiaries, consolidated, as of 
     September 30, 1996, including proforma journal entries.

     Except as reflected in the Financial Statements, no
     material changes not in the ordinary course of business 
     have taken place since September 30, 1996.


Item 7.        Information as to Environmental Effects

The proposed transactions described herein involve the

acquisition, issuance or sale of securities and not any

major action which will significantly affect the quality of

the human environment.



No federal agency has prepared or is preparing an

environmental impact statement with respect to the

transactions proposed herein.



_____________________________________________________

*    Incorporated herein by reference as indicated.
**   To be filed by amendment.


<PAGE>
                         SIGNATURES



     Pursuant to the requirements of the Public Utility

Holding Company Act of 1935, the undersigned company has

duly caused this statement to be signed on its behalf by the

undersigned thereunto duly authorized.



                              Entergy Corporation
                              
                              
                              By:  /s/ Michael G. Thompson
                                   Michael G. Thompson
                                  Senior Vice President,
                              General Counsel and Secretary
Dated:December 16, 1996       


_______________________________
<FN1>  For purposes of the Plan, Entergy includes any company
       that is or becomes a successor in interest, including the
       surviving corporation following the December 31, 1993 merger
       of Entergy and Gulf States Utilities Company (the "Merger").
       As a result of the Merger, the applicant, a Delaware
       corporation, became the successor to Entergy Corporation, a
       Florida corporation, and the Stock issued under the Plan
       became the common stock, par value $.01 per share, of
       applicant.

<FN2>  Entergy has issued, as of the end of the second year of
       the plan, 576,985 shares of Stock.  Additional shares will
       be issued under current authority at the end of year three
       of the Plan.

<FN3>  Eligible Employees generally include all regular, full-
       time employees of a Participating Employer, including those
       employees who, at the time of grant of the applicable
       Option, are on paid leave of absence.

<FN4>  In addition to Entergy, Participating Employers include
       any corporation (a) 50% or more of the common stock of which
       is owned, directly or indirectly, by Entergy, and (b) which
       is, from time to time designated as a Participating Employer
       in the Plan.  Designation as a Participating Employer is
       made by a Committee that is charged with administering the
       Plan ("Committee").  Participating Employers currently
       include the following companies: Entergy, Entergy Arkansas,
       Inc., Entergy Enterprises, Inc., Entergy Gulf States, Inc.,
       Entergy Louisiana, Inc., Entergy Mississippi, Inc., Entergy
       New Orleans, Inc., Entergy Services, Inc., and Entergy
       Operations, Inc.


                                
                                                      Exhibit A-3






                             ENTERGY
                                
                                
                      STOCK INVESTMENT PLAN
                                
                                
                                
                                
                                
                                
               This document constitutes part of a prospectus 
               covering securities that have been registered 
               under the Securities Act of 1933.
                                
                                
                                
                                
                    Dated:  October 29, 1993
                                
 As Extended, Amended and Restated Effective: _________________, 1997
                                
                                
                  
<PAGE>                  
                  ENTERGY STOCK INVESTMENT PLAN
                                
                        TABLE OF CONTENTS
                                
                                
ARTICLE I
          Purpose                                           1

ARTICLE II
          Definitions and Construction                      2

ARTICLE III
          Eligibility and Participation                     5

ARTICLE IV
          Offerings                                         6

ARTICLE V
          Payroll Deductions and Contributions              7

ARTICLE VI
          Granting of Options                               9

ARTICLE VII
          Exercise of Options                              10

ARTICLE VIII
          Termination of Participation                     11

ARTICLE IX
          Common Stock                                     13

ARTICLE X
          Administration                                   14

ARTICLE XI
          Miscellaneous                                    16

APPENDIX A                                                 19


                               (i)
                                
<PAGE>                                
                                
                            ARTICLE I
                                
                             PURPOSE
                                
                                
     The purpose of the Entergy Stock Investment Plan is to
provide Eligible Employees of Entergy Corporation and other
Participating Employers with an opportunity to acquire a
proprietary interest in the Company through the purchase of
shares of Common Stock of the Company.
                           
                           
                           ARTICLE II
                                
                  DEFINITIONS AND CONSTRUCTION
                                
Section 2.01 - Definitions.

     (a)  "Base Pay" shall mean an Eligible Employee's total
compensation earned during a Plan Year as determined under the
Code for computing taxes for FICA purposes, but excluding any
bonus, overtime, incentive or other similar extraordinary
remuneration earned by such Eligible Employee.

     (b)  "Code" shall mean the Internal Revenue Code of 1986, as
now or hereafter amended.

     (c)  "Committee" shall mean the committee of individuals
appointed pursuant to Article X.

     (d)  "Common Stock" shall mean the common stock, par value
$.01 per share, of the Company that has been made available for
sale to Participants under the Plan or any successor security or
security for which it has been exchanged through reorganization,
merger, recapitalization, reclassification or similar
transaction.

     (e)  "Company" shall mean Entergy Corporation, a Delaware
corporation, and any successor to all or a major portion of its
property or business, including, without limitation, the
surviving corporation following a merger or consolidation
involving Entergy Corporation.

     (f)  "Effective Date" shall mean April 1, 1994, the
effective date of this Plan, subject to the provisions of Section
9.03.

     (g)  "Eligible Employee" shall mean, with respect to a
particular Plan Year, any regular, full-time employee of a
Participating Employer as of the Offering Commencement Date of
such Plan Year, including, without limitation, regular, full-time
employees who, on such Offering Commencement Date, are on a paid
leave of absence.  Notwithstanding the immediately preceding
sentence, the following individuals shall not be treated in any
event as Eligible Employees:

                    (i)  any director of the Company or any
               employee of the Company or of a Related
               Corporation who is an officer of the Company as
               defined in Rule 16a-1(f) promulgated under the
               Securities Exchange Act of 1934;

                    (ii) any employee who is on unpaid leave of
               absence as of the Offering Commencement Date; and

                    (iii) any employee who is included in any
               collective bargaining unit covered by a collective
               bargaining agreement with the Company or any other
               Participating Employer, unless the employees of
               such collective bargaining unit are designated in
               writing by the Committee as "Eligible Employees".

     (h)  "Offering" shall mean each of the six consecutive
annual offerings of Common Stock beginning on the Offering
Commencement Date of the applicable Plan Year and ending on the
Offering Termination Date of such Plan Year.

     (i)  "Offering Commencement Date" shall mean the first day
of each Plan Year for which an Offering is made under the Plan.

     (j)  "Offering Termination Date" shall mean the last day of
each Plan Year for which an Offering is made under the Plan.

     (k)  "Option" means the option to purchase Common Stock as
provided in Section 6.01.

      (l)   "Option Price" shall mean the option price as defined
in Section 6.02.

     (m)  "Option Shares" means the largest whole number of
shares of Common Stock that a Participant is granted the Option
to purchase under Section 6.01.

     (n)  "Participant" shall mean any Eligible Employee who is
or becomes eligible for participation in an Offering under the
Plan in accordance with the provisions of Section 3.01 and
completes the enrollment procedures authorizing payroll
deductions in accordance with the provisions of Section 3.03.

     (o)  "Participating Employer" shall mean the Company and any
Related Corporation that may, from time to time, be designated in
writing by the Committee as a Participating Employer in the Plan.
Notwithstanding the foregoing, the Participating Employers for
the first Plan Year shall include, but not necessarily be limited
to, those companies set forth on the list attached hereto and
made a part hereof as Appendix A.

     (p)  "Plan" shall mean the Entergy Stock Investment Plan, as
set forth herein, and as may be amended from time to time. The
Plan is not subject to any provisions of the Employee Retirement
Income Security Act of 1974, as amended ("ERISA"), nor is the
Plan a qualified plan under Code 401.

     (q)  "Plan Year" shall mean each of the six consecutive
twelve month periods commencing April 1 and ending March 31 of
the following calendar year.  The first Plan Year with respect to
this Plan is the twelve month period beginning April 1, 1994, and
ending March 31, 1995, and the final Plan Year with respect to
this Plan will be the twelve month period  beginning April 1,
1999, and ending March 31, 2000.

     (r)  "Related Corporation" shall include the Company and any
corporation 50% or more of whose stock (based on voting power or
value) is now or hereafter owned, directly or indirectly, by the
Company.

Section 2.02 - Construction.

     Wherever any words are used herein in the singular form they
shall be construed as though they were also used in the plural
form in all cases where they would so apply.  Headings of
articles, sections, and subsections are inserted for convenience
of reference.  They do not constitute a part of this Plan and are
not to be considered in the construction hereof.

                           ARTICLE III
                                
                  ELIGIBILITY AND PARTICIPATION
                                
Section 3.01 - Eligibility.

     Any Eligible Employee who is employed by a Participating
Employer as of the Effective Date shall be eligible to enroll as
a Participant in the initial Offering under the Plan in the
manner set forth in Section 3.03.  Thereafter, any Eligible
Employee who is employed by a Participating Employer as of a
particular Offering Commencement Date shall be eligible to enroll
as a Participant in the applicable Offering, also in accordance
with Section 3.03.

Section 3.02 - Termination of Eligibility.

     Termination of an Eligible Employee's employment, for
whatever reason, shall terminate such Eligible Employee's
eligibility to participate in future Offerings under the Plan, as
well as the right to exercise the Option granted with respect to
the then current Offering under the Plan.  For purposes of Plan
eligibility, an Eligible Employee who during the course of the
Plan Year commences an approved unpaid leave of absence shall be
deemed to have continued employment through the Offering
Termination Date for the then current Plan Year unless (1) the
employment of such individual terminates at any time prior to
such date, or (2) such individual fails to return to regular full-
time employment upon the first regular business day following the
expiration date of any such approved leave during the Plan Year.

Section 3.03 - Commencement of Participation.

     An Eligible Employee shall become a Participant with respect
to an Offering under the Plan by enrolling in the Offering.  A
Participant may enroll in an Offering only by authorizing payroll
deductions through BETSY (Benefits Electronic Transaction
System), or such other electronic or manual enrollment system as
the Committee may establish, on or before the date set therefor
by the Committee, which date shall be prior to the Offering
Commencement Date for the Offering.  The purpose of such payroll
deductions is to provide funds to be credited to the
Participant's account for the purchase of the Common Stock which
is the subject of the Offering pursuant to Section 7.01.  Payroll
deductions for a Participant shall commence as of the applicable
Offering Commencement Date, when the Participant's authorization
for payroll deductions becomes effective, and shall end as of the
Offering Termination Date of the Offering, unless sooner
suspended as provided in Section 5.01(b), or terminated as
provided in Article VIII.


                           ARTICLE IV
                                
                            OFFERINGS
                                
     The Plan shall be implemented by six consecutive annual
Offerings of Common Stock.  The Offering Commencement Date of the
first annual Offering shall be the Effective Date.  Thereafter,
the Offering Commencement Date of any future annual Offering will
be the first day of the Plan Year corresponding to that Offering.
                            
                            
                            ARTICLE V
                                
              PAYROLL DEDUCTIONS AND CONTRIBUTIONS
                                
Section 5.01 - Amount of Deduction.

     (a)   Election.  At the time a Participant enrolls in an
Offering by authorizing payroll deductions to be credited to the
Participant's account during the applicable Plan Year pursuant to
Section 3.03, such Participant shall elect to have deductions
made from such Participant's  payroll check on each payday during
the time such individual remains  a Participant in an Offering.
The Participant may elect to have the payroll deductions made at
the rate of  1, 2, 3, 4, 5, 6, 7, 8, 9 or 10% of the
Participant's Base Pay or may elect to have a specified whole
dollar amount deducted from each payroll check, subject to the
provisions of Section 5.03.

     (b)  Suspension.  A Participant may suspend payroll
deductions with respect to any Offering by providing written
notice to the Committee, which suspension shall become effective
the first day of the payroll period commencing after the date on
which any such suspension notice is received by the Committee.
Any such suspension shall remain effective through the end of the
applicable Offering; provided, however, that subject to the
Participant's right of withdrawal under Section 8.01, such
suspension shall not  affect the exercise of the Participant's
Option pursuant to Section 7.01 to the full extent of the
accumulated payroll deductions and additional cash contributions,
if any, credited to the Participant's account as of the date of
such suspension (less any amount charged to the Participant's
account for administrative expenses, and withholding taxes, if
applicable).

     (c)  Changes.  Except as provided in subsection (b) above or
Section 8.01, a Participant may not increase or decrease the
amount of payroll deductions related to an Offering.

Section 5.02 - Cash Contributions.

     The Committee, in its discretion, may permit Participants to
make one or more cash contributions to be credited to the
Participant's account during  any Plan Year. Such cash
contributions shall be in addition to payroll deductions elected
in accordance with Section 5.01 above and shall be subject to
such terms, conditions and limitations as the Committee may, from
time to time, establish.

Section 5.03 - Maximum Participant Contributions.

     Notwithstanding Section 5.02 above, the amounts contributed
by a Participant in any Plan Year through payroll deductions and
cash contributions, if any, shall not, in the aggregate, exceed
10% of Base Pay.  All sums contributed by the Participant in
excess of such maximum level shall be returned to the Participant
as soon as practicable following the end of the applicable Plan
Year.

Section 5.04 - Participant's Account.

     All payroll deductions from Base Pay and additional cash
contributions, if any, made on behalf of a Participant shall be
made on an after-tax basis and credited to the Participant's
account under the Plan.  Except as otherwise permitted by the
Committee, a Participant may not make any additional cash
payments for credit to such account.  At the end of each Plan
Year or as soon thereafter as is practicable, each Participant in
the Offering corresponding to that Plan Year, or any prior Plan
Year (who has acquired shares of Common Stock under the Plan for
which certificates have not been issued), will receive a
statement of that Participant's account reflecting the number of
shares of Common Stock purchased in that Plan Year, if any, and
the total number of shares acquired under the Plan for which
certificates have not been issued.  In addition, the Committee
may elect to have the Plan record keeper provide interim
statements on a periodic basis.  The record keeper may assess an
administrative fee for rendering such annual or interim
statements.

Section 5.05 -Withholding Taxes.

     As of the Offering Termination Date applicable to each Plan
Year, each Participant will recognize ordinary income in an
amount equal to the difference between the fair market value of
the Plan Shares purchased by such Participant during such Plan
Year and the Option Price paid by such Participant for such Plan
Shares.  This additional income is subject to income and
employment tax withholding. Upon the exercise of any Option under
the Plan, the Committee may cause to be withdrawn from the
Participant's account an amount sufficient to satisfy all
federal, state and local tax withholding requirements.
Alternatively, the Committee may, in its discretion, adopt other
procedures to satisfy all such withholding tax requirements
including, without limitation, requiring that the Participant
remit an amount necessary to satisfy such withholding
obligations.
                           
                           ARTICLE VI
                                
                       GRANTING OF OPTIONS
                                
Section 6.01

     On the Offering Commencement Date of each Offering, each
Participant shall be deemed to have been granted an Option to
purchase the largest whole number of shares of Common Stock, at
the Option Price determined as provided in Section 6.02, that the
amount credited to the Participant's account on the Offering
Termination Date (less any amount charged to the Participant's
account for administrative expenses, and withholding taxes, if
applicable) will allow; provided however, that in no event shall
the number of shares of Common Stock that may be purchased under
such Option be such that the aggregate fair market value of such
shares, when combined with that of all shares purchased by the
Participant under all stock purchase plans qualified under Code
423 during the same calendar year, valued as of the Offering
Commencement Date, will exceed $25,000; and, provided further
that, notwithstanding any provision of the Plan to the contrary,
no Participant shall be granted an Option if, immediately after
the grant, such Participant would own stock, and/or hold
outstanding options to purchase stock, possessing 5% or more of
the total combined voting power or value of all classes of stock
of the Company.  For purposes of this Section 6.01, the rules
under Code 424(d) shall apply in determining the stock ownership
of any Participant.

Section 6.02 - Option Price.

     The Option Price of the Option Shares purchased with a
Participant's Base Pay payroll deductions and additional cash
contributions, if any, with respect to an annual Offering shall
be the lower of:

     (a)  85% of the closing price of the Common Stock on the
     Offering Commencement Date or the nearest prior business day
     on which trading occurs on the New York Stock Exchange (the
     "NYSE"); or
     
     (b)  85% of the closing price of the Common Stock on the
     Offering Termination Date or the nearest prior business day
     on which trading occurs on the NYSE.
     
     If the Common Stock is not admitted to trading on the NYSE
on any of the aforesaid dates for which closing prices of the
Common Stock are to be determined, reference shall be made to the
fair market value of the Common Stock on that date, as determined
by the closing price of the Common Stock on the broadest market,
as determined by the Committee, in which it is traded.
                           
                           
                           ARTICLE VII
                                
                       EXERCISE OF OPTIONS
                                
Section 7.01 - Automatic Exercise.

     Unless a Participant gives prior written notice to the
Committee in accordance with Section 8.01, the Participant's
Option for the purchase of Common Stock with respect to any
Offering shall be deemed to have been exercised automatically
(and the Option Shares shall be deemed to have been purchased) on
the Offering Termination Date applicable to such Offering.  No
commissions will be charged in connection with the purchase of
the Option Shares.  Since fractional shares will not be issued
under the Plan, any excess amount credited to a Participant's
account that cannot be applied to the purchase of the Option
Shares on the Offering Termination Date will be returned to the
Participant in cash.

Section 7.02 - Non-Transferability of Options.

     Options granted to a Participant shall be exercisable only
by that Participant, and may not be assigned, transferred,
pledged, or otherwise disposed of in any way.

Section 7.03 - Delivery of Stock.

     At the end of each Plan Year, an entry will be made on the
Company's books and records evidencing that the Option Shares
purchased by each Participant with respect to the applicable
Offering have been acquired by the Participant on the Offering
Termination Date of that Offering; provided, however, that a
Participant may, at any time thereafter, elect in writing to
receive a stock certificate for all or a portion of such Option
Shares, as well as any Option Shares acquired under prior Plan
Offerings.  As promptly as practicable after receiving written
notice of such election, the Committee will cause to be delivered
to the Participant a certificate registered in the Participant's
name for the number of Option Shares requested.

Section 7.04 - Non-Interest Bearing Accounts.

     No interest shall be paid or allowed to any Participant on
any amounts paid into the Plan or credited to the account of such
Participant.
                          
                          ARTICLE VIII
                                
                  TERMINATION OF PARTICIPATION
                                
Section 8.01 - Withdrawal from Offering.

     A Participant may withdraw from any Offering under the Plan
by notifying the Committee in writing of such Participant's
election to withdraw at any time prior to the Offering
Termination Date.  If a request to withdraw is received by the
Committee prior to the Offering Termination Date, the amount of
payroll deductions and additional cash contributions, if any,
credited to the Participant's account at such time (less any
amount charged to the Participant's account for administrative
expenses) shall be returned to the Participant as soon as
practicable.  In any event, no subsequent payroll deductions
shall be made or cash contributions accepted during the remainder
of such Offering.  In accordance with Section 11.02, the
Committee may, at its option, treat any attempt by the
Participant to borrow on the security of the Participant's
accumulated payroll deductions or other permitted contributions
as an election to withdraw from the then current Offering under
the Plan.

Section 8.02 - Effect on Subsequent Participation.

     A Participant's election to withdraw from participation in
any Offering shall not have any effect upon the Participant's
eligibility to participate in any succeeding Offering or in any
similar plan that may hereafter be adopted by a Participating
Employer.

Section 8.03 - Termination of Employment.

     Upon termination of a Participant's employment for any
reason, including retirement (or death while in the employ of a
Participating Employer), certificates for any Option Shares
acquired by the Participant pursuant to prior Offerings (for
which certificates have not yet been issued), and the payroll
deduction amount and additional cash contributions, if any, made
by the Participant and credited to the Participant's account with
respect to the current Offering (less any amount charged to the
Participant's account for administrative expenses), shall be
delivered or paid in cash, as applicable, to the Participant, or,
in the case of the Participant's death, to the person or persons
entitled thereto under Section 11.01.

Section 8.04 - Leave of Absence.

     (a)  Paid Leave.  A Participant on paid leave of absence
shall, subject to any withdrawal election made by such
Participant pursuant to Section 8.01, continue to be a
Participant with respect to the then current Offering so long as
such Participant is on continuous paid leave of absence or
otherwise remains an Eligible Employee through the applicable
Offering Termination Date.

     (b)  Unpaid Leave.   Subject to subsection (c) below, a
Participant who takes an approved unpaid leave of absence
commencing subsequent to the Offering Commencement Date
applicable to any Offering shall be permitted to continue
participation in such Offering so long as the Participant remains
on continuous approved leave of absence or otherwise remains an
Eligible Employee through the applicable Offering Termination
Date.

     (c)  The Committee shall determine whether or not any leave
of absence shall constitute a termination of employment or an
approved unpaid leave of absence within the meaning of the Plan.

Section 8.05 - Termination of Plan

     In the event of the Termination of the Plan, certificates
for any Option Shares acquired by each Participant pursuant to
prior Offerings (for which certificates have not yet been
issued), and the payroll deduction amount and additional cash
contributions, if any, made by each such Participant and credited
to such Participant's account with respect to the then current
Offering (less any amount charged to the Participant's account
for administrative expenses), shall be delivered or paid in cash,
as applicable, to such Participant, or in the case of such
Participant's death, to the person or persons entitled thereto
under Section 11.01.
                           
                           ARTICLE IX
                                
                          COMMON STOCK
                                
Section 9.01 - Maximum Shares.

     The maximum number of shares of Common Stock that shall be
issued under the Plan shall be four million  (4,000,000).  The
shares of Common Stock issued under the Plan shall be purchased
from the Company and issued out of the Company's authorized but
unissued shares, or from shares held by the Company as treasury
stock.  If the total number of shares for which Options are
exercised on any Offering Termination Date in accordance with
Article VII would cause the maximum number of shares authorized
herein to be exceeded, the Committee shall make a pro rata
allocation of the shares available for purchase in as nearly a
uniform manner as shall be practicable, and as it shall determine
to be equitable.  Any excess amount credited to a Participant's
account that cannot be applied to the purchase of Common Stock
will be returned to the Participant in cash.

Section 9.02 - Participant's Interest in Option Shares.

     A Participant shall have no interest in any Option Shares
until the Option applicable thereto has been exercised.

Section 9.03 - Restrictions on Exercise

     All shares of Common Stock issued and sold hereunder shall
be fully listed, upon official notice of issuance, upon a stock
exchange, and a registration statement under the Securities Act
of 1933, as amended, shall be effective with respect thereto.  If
either of these conditions should at any time not be satisfied
and be incapable of being cured within a reasonable time, this
Plan shall immediately terminate and certificates for Option
Shares and amounts credited to the accounts of Participants shall
be delivered or paid in cash, as applicable, to Participants
pursuant to Section 8.05.
                            
                            ARTICLE X
                                
                         ADMINISTRATION
                                
Section 10.01 - Appointment of Committee.

     The Chairman of the Board of Directors of the Company shall
appoint a Committee to administer the Plan, which shall consist
of no fewer than three members selected from directors, officers
or employees of the Company or a Related Corporation.  No member
of the Committee shall be eligible to purchase Common Stock under
the Plan.

Section 10.02 - Authority of Committee.

     Subject to the express provisions of the Plan, the Committee
shall have plenary and exclusive authority in its discretion to
interpret and construe any and all provisions of the Plan, to
adopt rules and regulations for administering the Plan, and to
make all other determinations deemed necessary or advisable for
administering the Plan.  The Committee's determination on the
foregoing matters shall be conclusive and binding on the
Participants.

Section  10.03  -  Rules  Governing  the  Administration  of  the
Committee.

     The Chairman of the Board of Directors of the Company may
from time to time appoint members of the Committee in
substitution for or in addition to members previously appointed
and may fill vacancies, however caused, in the Committee.  The
Committee may select one of its members as its Chairman and shall
hold its meetings at such times and places as it shall deem
advisable and may hold telephonic meetings by means of conference
telephone or similar communications equipment, provided that all
persons participating in the meeting can hear and communicate
with each other.  A majority of the members of the Committee
shall constitute a quorum.  All determinations of the Committee
shall be made by a majority of the members present at a meeting
at which a quorum is present.  The Committee may correct any
defect or omission or reconcile any inconsistency in the Plan, in
the manner and to the extent it shall deem desirable.  Any
decision or determination reduced to writing and signed by a
majority of the members of the Committee shall be as fully
effective as if it had been made by a majority vote at a meeting
duly called and held.  The Committee may appoint a secretary and
shall make such rules and regulations for the conduct of its
business as it shall deem advisable.

Section 10.04 -  Notice.

     Every direction, revocation or notice authorized or required
by the Plan shall be deemed delivered to the Committee as of the
earliest of the following dates:

          (i)  the date it is personally delivered to Entergy
          Services, Inc., System Compensation Department, whose
          offices are located at 639 Loyola Avenue, New Orleans,
          LA  70113 or to such other address as the Committee
          may, from time to time, designate upon written notice
          to the Participants;

          (ii) three business days after it is sent by registered
          or certified mail, postage prepaid, addressed to the
          ESIP Committee, c/o, Entergy Services, Inc., System
          Compensation Department, P. O. Box 61000, New Orleans,
          La.  70161; or

          (iii)     the date of any written confirmation by the
          Committee addressed to the Participant (at such
          Participant's work location or last known address)
          acknowledging receipt of any such direction, revocation
          or notice.

     Except as otherwise expressly authorized by the Committee
upon written notice to the Participants, any notice delivered to
the Committee by means other than described above shall not be
effective unless and until receipt is confirmed in writing by the
Committee.
                           
                           ARTICLE XI
                                
                         MISCELLANEOUS.
                                
Section 11.01 - Effect of Participant's Death.

     Upon the death of a Participant, the Company shall deliver
certificates for any Option Shares acquired by the Participant
pursuant to prior Offerings (for which certificates have not yet
been issued), and all cash credited to the Participant's account
for the current Offering (less any amount charged to the
Participant's account for administrative expenses), to the
executor or administrator of the estate of the Participant, or if
no such executor or administrator has been appointed (to the
knowledge of the Committee), the Committee, in its discretion,
may deliver certificates for such Option Shares and cash to the
spouse or to any one or more dependents of the Participant as the
Committee may designate.  No executor, administrator or
beneficiary of a Participant's estate shall, prior to the death
of such Participant, acquire any interest in any Option Shares or
cash credited to the Participant's account under the Plan.

Section 11.02 - Transferability.

     Common Stock to be delivered to a Participant under the Plan
will be registered in the name of the Participant only.  Neither
payroll Base Pay deductions nor additional cash contributions, if
any, made by the Participant and credited to a Participant's
account under the Plan may be assigned, transferred, pledged, or
otherwise disposed of in any way by the Participant other than by
will or the laws of descent and distribution. Any such attempted
assignment, transfer, pledge or other disposition shall be
without effect, except that the Company may treat such act as an
election to withdraw in accordance with Section 8.01.  Except as
provided in Section 11.01, any rights of a Participant to receive
Common Stock under the Plan may not be assigned, transferred,
pledged, or otherwise disposed of in any way by the Participant
other than by will or the laws of descent and distribution.

Section 11.03 - Use of Funds.

     All payroll deductions and additional cash contributions, if
any, received or held by the Company under this Plan may be used
by the Company for any corporate purpose and the Company shall
not be obligated to segregate such funds.

     It is a condition of the Plan (to which the Participant
expressly agrees by enrolling in the Plan) that neither the
Participant, nor any other person or entity, shall look to any
person or entity other than the Company for the funding and
distribution of Common Stock under the Plan or the applicable
Participating Employer for the distribution of amounts credited
to the Participant's account under the Plan.  The Participant, or
any other person or entity having or claiming a right to benefits
hereunder, shall rely solely on the unsecured obligation of the
Company and/or Participating Employer set forth herein.  Nothing
in this Plan shall be construed to give the Participant, or any
such person or entity, any right, title, interest, or claim in or
to any specific asset, fund reserve, account or property of any
kind whatsoever, now or hereafter owned by the Company, the
Participating Employer or any Related Corporation.  However, the
Participant, or any such person or entity, shall have the right
to enforce the Participant's claim against the Company or
applicable Participating Employer in the same manner as any other
unsecured creditor of such entities.

Section 11.04 - Adjustment Upon Changes in Capitalization.

     (a)  If, while any Options are outstanding, the outstanding
shares of Common Stock have increased, decreased, changed into,
or been exchanged for a different number of shares or securities
of the Company through reorganization, merger, recapitalization,
reclassification, stock split, reverse stock split or similar
transaction, appropriate and proportionate adjustments may be
made by the Committee in the number of shares that are subject to
purchase under such outstanding Options and in the Option Price
applicable thereto.  No adjustments shall be made for stock
dividends.  For purposes of this Section 11.04(a), any
distribution of shares to shareholders in an amount aggregating
20% or more of the outstanding shares shall be deemed a stock
split and any distributions of shares aggregating less than 20%
of the outstanding shares shall be deemed a stock dividend.

     (b)  Upon the dissolution or liquidation of the Company, the
Plan shall immediately terminate and certificates for Option
Shares and amounts credited to the accounts of Participants shall
be delivered or paid in cash, as applicable, to Participants
pursuant to Section 8.05.

Section 11.05 - Amendment and Termination.

     The Board of Directors of the Company shall have complete
power and authority to terminate or amend the Plan.  No such
termination, modification, or amendment of the Plan may, without
the consent of the Participants, adversely affect the rights of
such Participants with respect to Options granted for the then
current Plan Year or with respect to Option Shares acquired in
previous Plan Years.  Any such termination, modification, or
amendment shall be given effect only as to any future Plan Years.

Section 11.06 - No Employment Rights.

     The Plan does not, directly or indirectly, create in any
Eligible Employee or class of Eligible Employees any right with
respect to continuation of employment by a Participating
Employer, and it shall not be deemed to interfere in any way with
a Participating Employer's right to terminate, or otherwise
modify, an Eligible Employee's employment at any time.

Section 11.07 - Effect of Plan.

     The provisions of the Plan shall, in accordance with its
terms, be binding upon, and inure to the benefit of, all
successors in interest of each Eligible Employee participating in
the Plan, including, without limitation, such Eligible Employee's
estate  and the executors, administrators or trustees thereof,
heirs and legatees, and any receiver, trustee in bankruptcy or
representative of creditors of such Eligible Employee.

Section 11.08 - Governing Law.

     The law of the State of  Louisiana will govern all matters
relating to this Plan, except to the extent it is superseded by
the laws of the United States.
                           
                           
                           APPENDIX A
                                
The initial list of Participating Employers in the Entergy Stock
Investment Plan includes, without exception:

               1.   Entergy Corporation
               2.   Entergy Arkansas, Inc.
               3.   Entergy Louisiana, Inc.
               4.   Entergy Mississippi, Inc.
               5.   Entergy New Orleans, Inc.
               6.   Entergy Services, Inc. ("ESI")
               7.   Entergy Operations, Inc. ("EOI")


The Committee may from time to time add and, as to the future
Offerings, remove Participating Employers by written restatement
of this Appendix A.




<TABLE> <S> <C>

<ARTICLE> OPUR1
<SUBSIDIARY>
   <NUMBER> 017
   <NAME> ENTERGY CORPORATION & SUBSIDARIES (CONSOLIDATED)
<MULTIPLIER> 1,000
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   9-MOS                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1995             DEC-31-1995
<PERIOD-END>                               SEP-30-1996             SEP-30-1996
<BOOK-VALUE>                                  PER-BOOK               PRO-FORMA
<TOTAL-NET-UTILITY-PLANT>                   16,226,927              16,226,927
<OTHER-PROPERTY-AND-INVEST>                    777,577                 777,577
<TOTAL-CURRENT-ASSETS>                       2,645,222               2,637,122
<TOTAL-DEFERRED-CHARGES>                     3,494,364               3,494,364
<OTHER-ASSETS>                                       0                       0
<TOTAL-ASSETS>                              23,144,090              23,235,990
<COMMON>                                         2,315                   2,315
<CAPITAL-SURPLUS-PAID-IN>                    4,240,038               4,240,038
<RETAINED-EARNINGS>                          2,406,339               2,398,239
<TOTAL-COMMON-STOCKHOLDERS-EQ>               6,609,735               6,601,635
                          221,986                 221,986
                                    490,955                 490,955
<LONG-TERM-DEBT-NET>                         7,642,768               7,642,768
<SHORT-TERM-NOTES>                             120,692                 120,692
<LONG-TERM-NOTES-PAYABLE>                            0                       0
<COMMERCIAL-PAPER-OBLIGATIONS>                       0                       0
<LONG-TERM-DEBT-CURRENT-PORT>                  355,305                 355,305
                            0                       0
<CAPITAL-LEASE-OBLIGATIONS>                    275,323                 275,323
<LEASES-CURRENT>                               151,204                 151,204
<OTHER-ITEMS-CAPITAL-AND-LIAB>               7,356,419               7,356,419
<TOT-CAPITALIZATION-AND-LIAB>               23,144,090              23,135,990
<GROSS-OPERATING-REVENUE>                    7,019,660               7,019,660
<INCOME-TAX-EXPENSE>                           372,423                 372,423
<OTHER-OPERATING-EXPENSES>                   5,359,378               5,367,478
<TOTAL-OPERATING-EXPENSES>                   5,731,801               5,739,901
<OPERATING-INCOME-LOSS>                      1,287,859               1,279,759
<OTHER-INCOME-NET>                           (116,618)               (116,618)
<INCOME-BEFORE-INTEREST-EXPEN>               1,171,241               1,163,141
<TOTAL-INTEREST-EXPENSE>                       711,983                 711,983
<NET-INCOME>                                   459,258                 451,158
                     74,359                  74,359
<EARNINGS-AVAILABLE-FOR-COMM>                  384,899                 376,799
<COMMON-STOCK-DIVIDENDS>                       410,394                 410,394
<TOTAL-INTEREST-ON-BONDS>                            0                       0
<CASH-FLOW-OPERATIONS>                               0                       0
<EPS-PRIMARY>                                        0                       0
<EPS-DILUTED>                                        0                       0
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> OPUR1
<SUBSIDIARY>
<NUMBER> 016
<NAME> ENTERGY CORPORATION
<MULTIPLIER> 1,000
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   9-MOS                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1995             DEC-31-1995
<PERIOD-END>                               SEP-30-1996             SEP-30-1996
<BOOK-VALUE>                                  PER-BOOK               PRO-FORMA
<TOTAL-NET-UTILITY-PLANT>                            0                       0
<OTHER-PROPERTY-AND-INVEST>                  6,711,895               6,711,895
<TOTAL-CURRENT-ASSETS>                          54,875                  46,775
<TOTAL-DEFERRED-CHARGES>                        77,176                  77,176
<OTHER-ASSETS>                                       0                       0
<TOTAL-ASSETS>                               6,843,946               6,835,846
<COMMON>                                         2,315                   2,315
<CAPITAL-SURPLUS-PAID-IN>                    4,240,038               4,240,038
<RETAINED-EARNINGS>                          2,406,339               2,398,239
<TOTAL-COMMON-STOCKHOLDERS-EQ>               6,609,735               6,601,635
                                0                       0
                                          0                       0
<LONG-TERM-DEBT-NET>                                 0                       0
<SHORT-TERM-NOTES>                             120,000                 120,000
<LONG-TERM-NOTES-PAYABLE>                            0                       0
<COMMERCIAL-PAPER-OBLIGATIONS>                       0                       0
<LONG-TERM-DEBT-CURRENT-PORT>                        0                       0
                            0                       0
<CAPITAL-LEASE-OBLIGATIONS>                          0                       0
<LEASES-CURRENT>                                     0                       0
<OTHER-ITEMS-CAPITAL-AND-LIAB>                 114,211                 114,211
<TOT-CAPITALIZATION-AND-LIAB>                6,843,946               6,835,846
<GROSS-OPERATING-REVENUE>                            0                       0
<INCOME-TAX-EXPENSE>                           (13,723)                (13,723)
<OTHER-OPERATING-EXPENSES>                      66,334                  74,434
<TOTAL-OPERATING-EXPENSES>                      52,611                  60,711
<OPERATING-INCOME-LOSS>                        (52,611)                (60,711)
<OTHER-INCOME-NET>                             438,592                 438,592
<INCOME-BEFORE-INTEREST-EXPEN>                 385,981                 377,881
<TOTAL-INTEREST-EXPENSE>                         1,082                   1,082
<NET-INCOME>                                   384,899                 376,799
                          0                       0
<EARNINGS-AVAILABLE-FOR-COMM>                  384,899                 376,799
<COMMON-STOCK-DIVIDENDS>                       410,394                 410,394
<TOTAL-INTEREST-ON-BONDS>                            0                       0
<CASH-FLOW-OPERATIONS>                               0                       0
<EPS-PRIMARY>                                        0                       0
<EPS-DILUTED>                                        0                       0
        


</TABLE>

                                                   Exhibit G
                                                            
                      [FORM OF NOTICE]

SECURITIES AND EXCHANGE COMMISSION
(Release No. 35 - _______________; 70-______________)

Entergy Corporation
Notice of Proposal to Amend and Extend Stock Investment
Plan; Acquisition and Sale of Common Stock

     Entergy Corporation, 639 Loyola Avenue, New Orleans,

Louisiana  70113 ("Entergy"), a registered holding company,

has filed an application-declaration with the Commission

pursuant to Sections 6(a), 7, 9(a), 10 and 12(c) of the

Public Utility Holding Company Act of 1935, as amended

("Act") and Rules 42 and 50 thereunder.


     Entergy adopted a non-statutory employee stock option

plan, known as the Entergy Stock Investment Plan ("Plan"),

dated October 29, 1993.  In connection with the

implementation of the Plan, the Commission authorized

Entergy, from time to time through March 31, 1997, to (i)

grant options ("Options") to eligible employees (as

hereinafter defined) to purchase up to 2,000,000 shares of

its common stock, $5 par value, or any successor security

(including the common stock, $.01 par value, of the

applicant, Entergy Corporation, as the surviving corporation

following the December 31, 1993 merger of Entergy

Corporation and Gulf States Utilities Corporation)

("Stock"), and (ii) to issue and sell up to 2,000,000 shares

of such Stock upon the exercise of such Options (See HCAR

No. 25963, dated December 28, 1993, in File No. 70-8299)  In

addition, Entergy was authorized to purchase, from time to

time through March 31, 1997, up to 2,000,000 shares of Stock

to be held as treasury shares, pending resale to such

employees, for the purpose of satisfying the anticipated

requirements of the Plan.



     The Plan, as currently in effect, provides for three

consecutive annual offerings of Stock, with the first such

annual period commencing on April 1, 1996 and the third and

final such annual period terminating March 31, 1997.

Entergy now proposes to renew and extend the Plan for an

additional three (3) year period commencing April 1, 1997,

and to amend the Plan as necessary to provide for such

renewal and extension and for the sale of up to 2,000,000

additional shares of Stock during this extended term.

Accordingly, Entergy requests authorization, from time to

time during the period through March 31, 2000, to grant

additional Options pursuant to the terms of the Plan, as

amended, and, in connection with the execution of such

Options (and the Options previously granted), to sell up to

an aggregate maximum of 4,000,000 shares of its Stock

(including the 2,000,000 shares currently authorized)which

may be either authorized but unissued shares or previously

issued shares purchased by Entergy on the open market and

held by the Corporation as treasury shares.  Entergy also

requests authorization to purchase on the open market, from

time to time through March 31, 2000, up to an aggregate

maximum of 4,000,000 shares of Stock (including the

2,000,000 shares currently authorized), to be held as

treasury shares pending resale to participating employees

pursuant to the terms of the Plan.  Entergy further seeks an

exemption from the competitive bidding requirements of Rule

50 under the Act, pursuant to subsection(a)(5) thereof, in

connection with the sale of securities under the Plan.



     The purpose of the Plan  is to provide eligible

employees ("Eligible Employees") of Entergy and of other

participating companies (collectively, "Participating

Employers") with an opportunity to acquire a proprietary

interest in Entergy through the purchase of shares of Stock.

In addition to Entergy, Participating Employers include any

corporation (a) 50% or more of the common stock of which is

owned, directly or indirectly, by Entergy, and (b) which is,

from time to time, designated as a Participating Employer in

the Plan.  Designation as a Participating Employer is made

by a Committee that is charged with administering the Plan

("Committee").  Participating Employers currently include

the following companies:  Entergy, Entergy Arkansas, Inc.,

Entergy Enterprises, Inc., Entergy Gulf States, Inc.,

Entergy Louisiana, Inc., Entergy Mississippi, Inc., Entergy

New Orleans, Inc., Entergy Services, Inc., and Entergy

Operations, Inc.  Eligible Employees generally include all

regular, full-time employees of a Participating Employer,

including those employees who, at the time of the grant of

the applicable Option, are on paid leave of absence.

Pursuant to the Plan, Eligible Employees are granted Options

to acquire shares of Stock in connection with consecutive

annual offerings ("Offerings"), each corresponding to a

twelve month period ("Plan Year"), commencing on April 1

("Commencement Date") and ending March 31 of the following

year ("Termination Date").



     Under the current Plan, the first Plan Year was the

twelve month period beginning April 1, 1994 and ending March

31, 1995 and the final Plan Year is the twelve month period

that commenced April 1, 1996 and will end March 31, 1997.

Pursuant to the Plan, as amended, it is proposed that

Eligible Employees be granted Options to acquire shares of

Stock for three additional Plan Years, with the first such

additional Plan Year beginning April 1, 1997 and the last

such additional Plan Year ending March 31, 2000.  The Plan

provides that an Eligible Employee becomes a participant

with respect to any Offering ("Participant") by enrolling in

the Offering prior to the applicable Commencement Date and

authorizing payroll deductions during the course of the

corresponding Plan Year.  A Participant may authorize

deductions up to a maximum level of 10% of the Participant's

base pay which will be used at the end of each Plan Year to

purchase the Stock that is covered by the Participant's

Option.  Generally, each Participant is granted an Option on

each Commencement Date to purchase the maximum number of

whole shares of Stock ("Option Shares") that the amount

credited to the Participant's Plan account on the

Termination Date with respect to that Offering (less any

amount charged to the Participant's account for

administrative expenses and withholding taxes, if

applicable) will allow. The Option exercise price ("Exercise

Price") with respect to any Offering is the lower of:

     a.   85% of the closing price of the Stock on the

     Commencement  Date for that Offering or the  nearest

     prior business day on which trading occurs   on the New

     York Stock Exchange; or

     b.   85% of the closing price of the Stock on the

     Termination Date for that Offering or the    nearest

     prior business day on which trading occurs   on the New

     York Stock Exchange.



     Unless a Participant elects to withdraw from the Plan,

the Participant's Option is deemed to be automatically

exercised on the applicable Termination Date for the

purchase of the number of Option Shares covered by the

Option.  Such purchase is reflected by an appropriate entry

on Entergy's books and records evidencing that the Option

Shares purchased by a Participant with respect to the

Offering have been acquired by the Participant as of that

date.  Participants may choose to receive their Option

Shares in book-entry or certificate form. No fractional

shares are issued under the Plan.  Any excess amount in a

Participant's Plan account is paid to the Participant in

cash.  If a Participant withdraws from an Offering prior to

the exercise of the applicable Option, such Participant

receives a refund of amounts withheld and credited to his

account, less nominal administrative expenses.  No interest

is paid to the Participant on returned funds.



     The Plan is administered by a Committee whose members

are appointed by the Chairman of the Board of Directors of

Entergy.  The Committee consists of no fewer than three

members selected from directors, officers or employees of

Entergy and of other Participating Employers.  Subject to

the express provisions of the Plan, the Committee has the

exclusive authority to interpret and construe any and all of

its provisions and to make all other determinations deemed

necessary or advisable for its administration.  The

Committee , in its discretion, may permit Participants to

make contributions by one or more lump sum payments in

addition to payroll deductions.  Such permission is subject

to, inter alia, the condition that the total of all amounts

credited to a Participant's account in any Plan Year may in

no event exceed 10% of the Participant's base pay.



     The maximum number of shares of Stock that may be

issued under the Plan, as amended, will be 4,000,000

(including the 2,000,000 shares which the Commission has

previously authorized to be issued).  Stock issued under the

Plan may be issued out of Entergy's authorized but unissued

shares, or from shares purchased by Entergy on the open

market and held by Entergy as treasury stock.  Funds for the

purchase of shares of Stock on the open market to satisfy

the requirements of the Plan will be obtained from

internally generated funds.  Proceeds from the sale of

shares of Stock under the Plan will become part of the

general corporate funds of Entergy and will be used (i) to

purchase Stock of Entergy sold or to be sold by Entergy

under the Plan, or (ii) for other general corporate

purposes.



     Entergy currently has registered 2,000,000 Shares of

Stock under the Securities Act of 1933 to be sold under the

Plan.  Any authorization that is required under the Act for

Entergy to issue or sell shares of Stock for corporate

purposes other than as set forth herein would be the subject

to a separate filing of filings with the Commission.



     The application-declaration and any amendments thereto

are available for public inspection through the Commission's

Office of Public Reference.  Interested persons wishing to

comment or request a hearing should submit their views in

writing by _____________________ to the Secretary,

Securities and Exchange Commission, Washington, D. C. 20549,

and serve a copy on the applicant-declarant at the address

specified above.  Proof of service (by affidavit or, in case

of any attorney at law, by certificate) should be filed with

the request.  Any request for a hearing shall identify

specifically the issues of fact or law that are disputed.  A

person who so requests will be notified of any hearing, if

ordered, and will receive a copy of any notice or order

issued in this matter.  After said date, the application-

declaration, as filed or as it may be amended, may be

granted and/or permitted to become effective.





                              Jonathan G. Katz
                              Secretary








<TABLE>
<CAPTION>
          ENTERGY CORPORATION AND SUBSIDIARIES
          PRO FORMA CONSOLIDATED BALANCE SHEET
                   SEPTEMBER 30, 1996
                      (Unaudited)
<S>                                                     <C>                <C>               <C>
                                                                             Adjustments to Reflect
                                                                             Transactions Proposed
                                                                -------------------------------------------
                                                               Before            In Present           After
                         ASSETS                              Transaction          Filing           Transaction
                                                             -------------     -------------      -------------
                                                                              (In Thousands)


Utility Plant:
  Electric                                                     $22,588,066                          $22,588,066
  Plant acquisition adjustment - Entergy Gulf States, Inc.         459,492                              459,492
  Electric plant under leases                                      678,658                              678,658
  Property under capital leases - electric                         149,863                              149,863
  Natural gas                                                      168,136                              168,136
  Steam products                                                    79,701                               79,701
  Construction work in progress                                    464,888                              464,888
  Nuclear fuel under capital leases                                276,308                              276,308
  Nuclear fuel                                                      61,212                               61,212
                                                             -------------     -------------      -------------
           Total                                                24,926,324                           24,926,324
  Less - accumulated depreciation
   and amortization                                              8,699,397                            8,699,397
                                                             -------------     -------------      -------------
           Utility plant - net                                  16,226,927                           16,226,927
                                                             -------------     -------------      -------------
Other Property and Investments:
  Decommissioning trust funds                                      318,088                              318,088
  Other                                                            459,489                              459,489
                                                             -------------     -------------      -------------
           Total                                                   777,577                              777,577
                                                             -------------     -------------      -------------
Current Assets:
  Cash and cash equivalents:
    Cash                                                            99,309            (8,100)            91,209
    Temporary cash investments - at cost,
      which approximates market                                    447,294                              447,294
    Special deposits                                                60,824                               60,824
                                                             -------------     -------------      -------------
           Total cash and cash equivalents                         607,427            (8,100)           599,327
  Notes receivable                                                   1,332                                1,332
  Accounts receivable:
    Customer (less allowance for
      doubtful accounts of $8.4 million)                           458,357                              458,357
    Other                                                           73,380                               73,380
    Accrued unbilled revenues                                      373,114                              373,114
  Deferred fuel                                                     92,543                               92,543
  Fuel inventory - at average cost                                 122,610                              122,610
  Materials and supplies - at average cost                         345,833                              345,833
  Rate deferrals                                                   440,816                              440,816
  Prepayments and other                                            129,810                              129,810
                                                             -------------     -------------      -------------
            Total                                                2,645,222            (8,100)         2,637,122
                                                             -------------     -------------      -------------
Deferred Debits and Other Assets:
 Regulatory Assets:
  Rate deferrals                                                   507,824                              507,824
  SFAS 109 regulatory asset - net                                1,206,786                            1,206,786
  Unamortized loss on reacquired debt                              222,264                              222,264
  Other regulatory assets                                          378,088                              378,088
 Long-term receivables                                             218,246                              218,246
 Citipower license (net of $11.5 million of amortization)          609,027                              609,027
 Other                                                             352,129                              352,129
                                                             -------------     -------------      -------------
            Total                                                3,494,364                            3,494,364
                                                             -------------     -------------      -------------
            TOTAL                                              $23,144,090           $(8,100)       $23,135,990
                                                             =============     =============      =============
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
          ENTERGY CORPORATION AND SUBSIDIARIES
          PRO FORMA CONSOLIDATED BALANCE SHEET
                   SEPTEMBER 30, 1996
                      (Unaudited)
<S>                                                     <C>                <C>               <C>
                                                                             Adjustments to Reflect
                                                                             Transactions Proposed
                                                                --------------------------------------------
                                                               Before           In Present           After
             CAPITALIZATION AND LIABILITIES                  Transaction          Filing          Transaction
                                                             -------------     -------------      -------------
                                                                              (In Thousands)


Capitalization:
  Common stock, $.01 par value, authorized
    500,000,000 shares; issued 231,455,342
    shares                                                          $2,315                               $2,315
  Paid-in capital                                                4,240,038                            4,240,038
  Retained earnings                                              2,406,339            (8,100)         2,398,239
  Cumulative foreign currency translation adjustment                20,670                               20,670
  Less - treasury stock (1,973,468 shares)                          59,627                               59,627
                                                             -------------     -------------      -------------
          Total common shareholders' equity                      6,609,735            (8,100)         6,601,635

  Subsidiary's preference stock                                    150,000                              150,000
  Subsidiaries' preferred stock:
     Without sinking fund                                          490,955                              490,955
     With sinking fund                                             221,986                              221,986
Company-obligated manditorily redeemable
     preferred securities of subsidiary trust holding
     soley junior subordinated deferrable debentures               130,000                              130,000
  Long-term debt                                                 7,642,768                            7,642,768
                                                             -------------     -------------      -------------
          Total                                                 15,245,444            (8,100)        15,237,344
                                                             -------------     -------------      -------------
Other Noncurrent Liabilities:
  Obligations under capital leases                                 275,323                              275,323
  Other                                                            372,787                              372,787
                                                             -------------     -------------      -------------
          Total                                                    648,110                              648,110
                                                             -------------     -------------      -------------
Current Liabilities:
  Currently maturing long-term debt                                355,305                              355,305
  Notes payable                                                    120,692                              120,692
  Accounts payable                                                 429,018                              429,018
  Customer deposits                                                152,551                              152,551
  Taxes accrued                                                    433,975                              433,975
  Accumulated deferred income taxes                                 85,186                               85,186
  Interest accrued                                                 181,394                              181,394
  Dividends declared                                                10,475                               10,475
  Obligations under capital leases                                 151,204                              151,204
  Other                                                            132,127                              132,127
                                                             -------------     -------------      -------------
          Total                                                  2,051,927                            2,051,927
                                                             -------------     -------------      -------------
Deferred Credits:
  Accumulated deferred income taxes                              3,649,399                            3,649,399
  Accumulated deferred investment tax credits                      594,969                              594,969
  Other                                                            954,241                              954,241
                                                             -------------     -------------      -------------
          Total                                                  5,198,609                            5,198,609
                                                             -------------     -------------      -------------
          TOTAL                                                $23,144,090           $(8,100)       $23,135,990
                                                             =============     =============      =============
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
          ENTERGY CORPORATION AND SUBSIDIARIES
      PRO FORMA CONSOLIDATED STATEMENT OF INCOME
         TWELVE MONTHS ENDED SEPTEMBER 30, 1996
                      (Unaudited)
<S>                                                     <C>                <C>               <C>
                                                                             Adjustments to Reflect
                                                                             Transactions Proposed
                                                                 ------------------------------------------
                                                               Before           In Present           After
                                                             Transaction          Filing          Transaction
                                                             -------------     -------------      -------------
                                                                              (In Thousands)


Operating Revenues:
  Electric                                                      $6,431,323                           $6,431,323
  Natural gas                                                      135,997                              135,997
  Steam Products                                                    59,713                               59,713
  Nonregulated and foreign energy-related businesses               392,627                              392,627
                                                             -------------     -------------      -------------
       Total                                                     7,019,660                            7,019,660
                                                             -------------     -------------      -------------
Operating Expenses:
  Operation and maintenance:
     Fuel and fuel-related expenses
        and gas purchased for resale                             1,642,273                            1,642,273
     Purchased power                                               605,828                              605,828
     Nuclear refueling outage expenses                              52,344                               52,344
     Other operation and maintenance                             1,566,178             8,100          1,574,278
  Depreciation, amortization, and decommissioning                  763,575                              763,575
  Taxes other than income taxes                                    342,870                              342,870
  Income taxes                                                     372,423                              372,423
  Rate deferrals                                                   (34,842)                             (34,842)
  Amortization of rate deferrals                                   421,152                              421,152
                                                             -------------     -------------      -------------
        Total                                                    5,731,801             8,100          5,739,901
                                                             -------------     -------------      -------------
Operating Income                                                 1,287,859            (8,100)         1,279,759
                                                             -------------     -------------      -------------
Other Income (Deductions):
  Allowance for equity funds used
   during construction                                              10,329                               10,329
  Write-off of River Bend rate deferrals                          (194,498)                            (194,498)
  Miscellaneous - net                                               74,484                               74,484
  Income taxes                                                      (6,933)                              (6,933)
                                                             -------------     -------------      -------------
        Total                                                     (116,618)                            (116,618)
                                                             -------------     -------------      -------------
Interest Charges:
  Interest on long-term debt                                       666,760                              666,760
  Other interest - net                                              51,961                               51,961
  Dividends on preferred securities                                  1,947                                1,947
  Allowance for borrowed funds used
   during construction                                              (8,685)                              (8,685)
  Preferred dividend requirements                                   74,359                               74,359
                                                             -------------     -------------      -------------
        Total                                                      786,342                              786,342
                                                             -------------     -------------      -------------
Net Income                                                        $384,899           $(8,100)          $376,799
                                                             =============     =============      =============
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
          ENTERGY CORPORATION AND SUBSIDIARIES
 PRO FORMA CONSOLIDATED STATEMENT OF RETAINED EARNINGS
         TWELVE MONTHS ENDED SEPTEMBER 30, 1996
                      (Unaudited)
<S>                                                     <C>                <C>               <C>
                                                                           Adjustments to Reflect
                                                                            Transactions Proposed
                                                                -------------------------------------------
                                                               Before           In Present           After
                                                             Transaction          Filing          Transaction
                                                             -------------     -------------      -------------
                                                                              (In Thousands)
                   RETAINED EARNINGS

Retained Earnings - Beginning of period                         $2,431,020                           $2,431,020
Add
  Net Income                                                       384,899            (8,100)           376,799
                                                             -------------     -------------      -------------
               Total                                             2,815,919            (8,100)         2,807,819
                                                             -------------     -------------      -------------

  Deduct:
   Dividends declared on common stock                              410,394                              410,394
   Capital stock and other expenses                                   (814)                                (814)
                                                             -------------     -------------      -------------
               Total                                               409,580                              409,580
                                                             -------------     -------------      -------------

Retained Earnings - End of period                               $2,406,339           $(8,100)        $2,398,239
                                                             =============     =============      =============

                    PAID-IN CAPITAL

Paid-in Capital - Beginning of period                           $4,201,435                           $4,201,435
  Add:
    Gain/(Loss) on the reacquisition of
         preferred stock and others                                  2,291                                2,291
    Issuance of stock related to ESIP                               (3,002)                              (3,002)
    Common stock issuance                                           36,857                               36,857
                                                             -------------     -------------      -------------
            Total                                                   36,146                               36,146
                                                             -------------     -------------      -------------
  Deduct:
     Capital stock discounts and other expenses - net               (2,457)                              (2,457)
                                                             -------------     -------------      -------------
            Total                                                   (2,457)                              (2,457)
                                                             -------------     -------------      -------------
Paid-in Capital - End of period                                 $4,240,038       $     -             $4,240,038
                                                             =============     =============      =============
</TABLE>
<PAGE>


<TABLE>
<CAPTION>
                  ENTERGY CORPORATION
                PRO FORMA BALANCE SHEET
                   SEPTEMBER 30, 1996
                      (Unaudited)
<S>                                                     <C>                <C>               <C>
                                                                             Adjustments to Reflect
                                                                             Transactions Proposed
                                                              ---------------------------------------------
                                                               Before           In Present           After
                         ASSETS                              Transaction          Filing          Transaction
                                                           --------------     --------------    --------------
                                                                              (In Thousands)


Investment in wholly owned subsidiaries                         $6,711,895                           $6,711,895
                                                            --------------    --------------     --------------
Current Assets:
  Cash and cash equivalents:
    Cash                                                                23                                   23
    Temporary cash investments - at cost,
      which approximates market                                     24,783            (8,100)            16,683
                                                            --------------     --------------    --------------
           Total cash and cash equivalents                          24,806            (8,100)            16,706
  Notes receivable - associated companies                            8,952                                8,952
  Accounts receivable - associated companies                         1,263                                1,263
  Interest receivable                                                  516                                  516
  Other                                                             19,338                               19,338
                                                            --------------     --------------    --------------
            Total                                                   54,875            (8,100)            46,775
                                                            --------------     --------------    --------------
Deferred Debits and Other Assets:                                   77,176                               77,176
                                                            --------------     --------------    --------------
            TOTAL                                               $6,843,946           $(8,100)        $6,835,846
                                                            ==============     ==============    ==============
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
                  ENTERGY CORPORATION
                PRO FORMA BALANCE SHEET
                   SEPTEMBER 30, 1996
                      (Unaudited)
<S>                                                     <C>                <C>               <C>
                                                                             Adjustments to Reflect
                                                                             Transactions Proposed
                                                               ----------------------------------------------
                                                               Before           In Present           After
             CAPITALIZATION AND LIABILITIES                  Transaction          Filing          Transaction
                                                           --------------     --------------    --------------
                                                                              (In Thousands)


Capitalization:
  Common stock, $.01 par value, authorized
    500,000,000 shares; issued 231,455,342
    shares                                                          $2,315                               $2,315
  Paid-in capital                                                4,240,038                            4,240,038
  Retained earnings                                              2,406,339            (8,100)         2,398,239
  Cumulative foreign currency translation                           20,670                               20,670
  Less - treasury stock (1,973,468 shares)                          59,627                               59,627
                                                            --------------     --------------    --------------
          Total common shareholders' equity                      6,609,735            (8,100)         6,601,635
                                                            --------------     --------------    --------------
Current Liabilities:
  Notes payable                                                    120,000                              120,000
  Accounts payable:
    Associated companies                                             1,473                                1,473
    Other                                                              777                                  777
  Other                                                             12,991                               12,991
                                                            --------------     --------------    --------------
          Total                                                    135,241                              135,241
                                                            --------------     --------------    --------------
Deferred Credit and Noncurrent Liabilities                          98,970                               98,970
                                                            --------------     --------------    --------------
          Total                                                     98,970                               98,970
                                                            --------------     --------------    --------------
          TOTAL                                                 $6,843,946           $(8,100)        $6,835,846
                                                            ==============     ==============    ==============
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
                  ENTERGY CORPORATION
             PRO FORMA STATEMENT OF INCOME
         TWELVE MONTHS ENDED SEPTEMBER 30, 1996
                      (Unaudited)
<S>                                                     <C>                <C>               <C>
                                                                             Adjustments to Reflect
                                                                             Transactions Proposed
                                                              -----------------------------------------------
                                                               Before           In Present           After
                                                             Transaction          Filing          Transaction
                                                           --------------     --------------    --------------
                                                                              (In Thousands)


Revenues:
  Equity in income of subsidiaries                                $432,914                             $432,914
  Interest on temporary investments                                  5,678                                5,678
                                                            --------------     --------------    --------------
       Total                                                       438,592                              438,592
                                                            --------------     --------------    --------------
Expenses
  Administrative and general expenses                               56,860             8,100             64,960
  Income taxes                                                     (13,723)                             (13,723)
  Interest                                                           9,474                                9,474
Taxes other than income                                              1,082                                1,082
                                                            --------------     --------------    --------------
        Total                                                       53,693             8,100             61,793
                                                            --------------     --------------    --------------
Net Income                                                        $384,899           $(8,100)          $376,799
                                                            ==============     ==============    ==============
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
                  ENTERGY CORPORATION
        PRO FORMA STATEMENT OF RETAINED EARNINGS
         TWELVE MONTHS ENDED SEPTEMBER 30, 1996
                      (Unaudited)
<S>                                                     <C>                <C>               <C>
                                                                           Adjustments to Reflect
                                                                           Transactions Proposed
                                                               --------------------------------------------
                                                               Before           In Present           After
                                                             Transaction          Filing          Transaction
                                                           --------------     --------------    --------------
                                                                              (In Thousands)
                   RETAINED EARNINGS

Retained Earnings - Beginning of period                         $2,431,020                           $2,431,020
Add
  Net Income                                                       384,899            (8,100)           376,799
                                                            --------------     --------------    --------------
               Total                                             2,815,919            (8,100)         2,807,819
                                                            --------------     --------------    --------------

  Deduct:
   Dividends declared on common stock                              410,394                              410,394
   Capital stock and other expenses                                   (814)                                (814)
                                                            --------------     --------------    --------------
               Total                                               409,580                              409,580
                                                            --------------     --------------    --------------
 
Retained Earnings - End of period                               $2,406,339           $(8,100)        $2,398,239
                                                            ==============     ==============    ==============

                    PAID-IN CAPITAL

Paid-in Capital - Beginning of period                           $4,201,435                           $4,201,435
  Add:
    Gain/(Loss) on the reacquisition of
         preferred stock and others                                  2,291                                2,291
    Issuance of stock related to ESIP                               (3,002)                              (3,002)
    Common stock issuance                                           36,857                               36,857
                                                            --------------     --------------    --------------
            Total                                                   36,146                               36,146
                                                            --------------     --------------    --------------
  Deduct:
     Capital stock discounts and other expenses - net               (2,457)                              (2,457)
                                                            --------------     --------------    --------------
            Total                                                   (2,457)                              (2,457)
                                                            --------------     --------------    --------------
Paid-in Capital - End of period                                 $4,240,038        $   -              $4,240,038
                                                            ==============     ==============    ==============
</TABLE>
<PAGE>



               ENTERGY CORPORATION
                  JOURNAL ENTRIES
                  (In Thousands)


                   Entry No. 1

Treasury Stock                    $54,000,000
       Cash                                     $54,000,000


  To record the purchase of 2,000,000 shares of Treasury
Stock for $27.00 per share.



                   Entry No. 2

Cash                               $45,900,000
Compensation Expense                $8,100,000
       Treasury Stock                           $54,000,000


  To record the sale of 2,000,000 shares of Treasury
Stock at 85% of the closing price of Entergy Common Stock on
September 30, 1996 and to record the 15% discount on such
sales as Compensation Expense.




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