ENTERGY CORP /DE/
S-3, 1996-04-12
ELECTRIC SERVICES
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As filed with the Securities and Exchange Commission on April 12, 1996
                                        Registration No. 333-_________


               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C.  20549
                    _________________________
                            FORM S-3
                     REGISTRATION STATEMENT
                              Under
                   THE SECURITIES ACT OF 1933
                    _________________________
                                
                                
                       Entergy Corporation
     (Exact name of registrant as specified in its charter)
                    _________________________
                                
      State of Delaware                   13-5550175
 (State or other jurisdiction          (I.R.S. Employer
     of incorporation or             Identification No.)
        organization)                          
                        639 Loyola Avenue
                  New Orleans, Louisiana  70113
                         (504) 529-5262
  (Address, including zip code, and telephone number, including
     area code, of registrant's principal executive offices)
                    _________________________
                                
       EDWIN LUPBERGER              WILLIAM J. REGAN, JR.
    Chairman of the Board,       Vice President and Treasurer
          President                  Entergy Corporation
 and Chief Executive Officer          639 Loyola Avenue
     Entergy Corporation        New Orleans, Louisiana  70113
      639 Loyola Avenue                 (504) 576-4308
New Orleans, Louisiana  70113
        (504) 576-4301

                    LAURENCE M. HAMRIC, Esq.
                        ANN G. ROY, Esq.
                     Entergy Services, Inc.
                        639 Loyola Avenue
                  New Orleans, Louisiana  70113
                         (504) 576-2095

 (Names, addresses, including zip codes, and telephone numbers,
          including area codes, of agents for service)
                    _________________________
                                
     Approximate date of commencement of proposed sale(s) to the
public:  From time to time after the effective date of this
registration statement.
                    _________________________

     If the only securities being registered on this Form are
being offered pursuant to dividend or interest reinvestment
plans, please check the following box. [  ]

     If any of the securities being registered on this Form are
to be offered on a delayed or continuous basis pursuant to Rule
415 under the Securities Act of 1933, other than securities
offered only in connection with dividend or interest reinvestment
plans, check the following box. [X]

     If this Form is filed to register additional securities for
an offering pursuant to Rule 462(b) under the Securities Act,
please check the following box and list the Securities Act
registration statement number of the earlier effective
registration statement for the same offering. [  ]

     If this Form is a post-effective amendment filed pursuant to
Rule 462(c) under the Securities Act, check the following box and
list the Securities Act registration statement number of the
earlier effective registration statement for the same offering.
[  ]

     If delivery of the prospectus is expected to be made
pursuant to Rule 434, check the following box. [  ]
                    _________________________

                 CALCULATION OF REGISTRATION FEE

                                     Proposed   Proposed       
                                     Maximum    Maximum        
  Title of Each                      offering  Aggregate   Amount of
Class ofSecurities    Amount to       price     Offering  Registration
 to be Registered   be Registered    Per Unit*   Price*       Fee
                                                               
Common Stock     10,000,000 shares    26.50  $265,000,000  $91,379.31
                                            
*  Estimated solely for the purpose of calculating the
registration fee.  The fee is calculated upon the basis of the
average of the high and low price for shares of Common Stock of
the registrant reported on the New York Stock Exchange composite
tape on April 10, 1996.
                    _________________________
                                
The  Registrant hereby amends this Registration Statement on such
date  or  dates  as may be necessary to delay its effective  date
until  the  Registrant  shall  file  a  further  amendment  which
specifically  states  that  this  Registration  Statement   shall
thereafter  become effective in accordance with Section  8(a)  of
the  Securities  Act of 1933 or until the Registration  Statement
shall  become  effective on such date as the  Commission,  acting
pursuant to said Section 8(a), may determine.





<PAGE>

PROSPECTUS

                       ENTERGY CORPORATION
                                
                                
          DIVIDEND REINVESTMENT AND STOCK PURCHASE PLAN

      Entergy  Corporation  ("Entergy" or the  "Company")  hereby
offers  participation  in  its Dividend  Reinvestment  and  Stock
Purchase  Plan  (the  "Plan").  The Plan is designed  to  provide
Entergy  shareholders and other investors with a  convenient  and
economical  method  to  purchase shares of the  Company's  common
stock,  $.01  par  value per share (the "Common Stock"),  and  to
reinvest  all or a portion of their cash dividends in  additional
shares of Common Stock.  Some of the significant features of  the
Plan are as follows:

          Participants may purchase additional shares of Common Stock
       by automatically reinvesting all or a portion of their cash
       dividends.
     
         Participants may purchase additional Common Stock by making
       optional cash investments of $100 to $3,000 per month or by
       making an initial optional cash investment of $1,000 to $3,000.
       Optional cash investments in excess of $3,000 may be made with
       permission of the Company.
     
          Common Stock will be purchased by the Administrator directly
       from the Company or in open market or privately negotiated
       transactions, as determined from time to time by the Company to
       fulfill requirements for the Plan.  At present, the Company
       expects that shares usually will be purchased directly from the
       Company.
     
          Common Stock purchased directly from the Company pursuant to
       an optional cash investment of more than $3,000 (with permission
       of the Company) may be priced at a discount from recent market
       prices (determined in accordance with the Plan) ranging from 0%
       to 3%.  The discount is initially expected to be 0%, but may be
       adjusted by the Company in its discretion at any time.  No
       discount will be available for Common Stock purchased in the open
       market or in privately negotiated transactions.
     
           Holders  of shares currently enrolled in the Company's
       Automatic Dividend Reinvestment Plan will be automatically
       enrolled in the new Plan.
     
          Holders of shares in broker or nominee names may participate
       in the Plan, in which case, brokers or nominees will reinvest
       dividends and make optional cash investments on behalf  of
       beneficial owners.

      Participation  in  the  Plan  is  entirely  voluntary,  and
participants  may  terminate  their participation  at  any  time.
Shareholders that do not choose to participate in the  Plan  will
continue  to  receive cash dividends, as declared, in  the  usual
manner.

     This Prospectus relates to 10,000,000 shares of Common Stock
offered for purchase under the Plan.


THE SECURITIES OFFERED HEREBY ARE NOT SAVINGS ACCOUNTS, DEPOSITS
OR OTHER OBLIGATIONS OF A BANK OR SAVINGS ASSOCIATION AND ARE NOT
      INSURED BY THE FEDERAL DEPOSIT INSURANCE CORPORATION,
     THE BANK INSURANCE FUND OR ANY OTHER GOVERNMENT AGENCY.


  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
   SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMISSION OR ANY
STATE SECURITIES COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY
  OF THIS PROSPECTUS.  ANY REPRESENTATION TO THE CONTRARY IS A
                        CRIMINAL OFFENSE.


    The date of this Prospectus is                   , 1996.
                                
                                
INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR
AMENDMENT.  A REGISTRATION STATEMENT RELATING TO THESE SECURITIES
HAS BEEN FILED WITH THE SECURITIES AND EXCHANGE COMMISSION.
THESE SECURITIES MAY NOT BE SOLD NOR MAY OFFERS TO BUY BE
ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE.  THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL
OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY
SALE OF THESE SECURITIES IN ANY STATE IN WHICH SUCH OFFER,
SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO THE REGISTRATION
OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.
                                
<PAGE>
                      AVAILABLE INFORMATION
                                
      Entergy is subject to the informational requirements of the
Securities Exchange Act of 1934, as amended (the "Exchange  Act")
and  in  accordance therewith files reports and other information
with  the  Securities and Exchange Commission (the "Commission").
Information   as  of  a  particular  date  concerning   Entergy's
directors  and  officers, their remuneration,  and  any  material
interest  of  such  persons  in  transactions  with  Entergy   is
disclosed  in  proxy  statements distributed to  shareholders  of
Entergy  and  filed  with the Commission.   Such  reports,  proxy
statements  and  other  information  filed  by  Entergy  can   be
inspected  and copied at prescribed rates at the public reference
facilities  maintained by the Commission  at  450  Fifth  Street,
N.W.,  Room  1024,  Washington,  D.C.  20549-1004,  and  at   the
following  Regional Offices of the Commission:  Chicago  Regional
Office,  500  W.  Madison Street, Suite 1400,  Chicago,  Illinois
60661  and  New York Regional Office, 7 World Trade Center,  13th
Floor,  New York, New York 10048.  In addition, the Common  Stock
is listed on several exchanges and such reports, proxy statements
and  other  information are available for inspection at  the  New
York Stock Exchange ("NYSE"), 20 Broad Street, New York, New York
10005;  the  Chicago  Stock  Exchange,  120  S.  LaSalle  Street,
Chicago, Illinois 60603; and the Pacific Stock Exchange, 301 Pine
Street, San Francisco, California 94104.


         INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

      The  following  documents filed  with  the  Commission  are
incorporated herein by reference:

           (a)   The Company's  Annual Report on Form 10-K  filed
     pursuant to Section 13 or 15(d) of the Exchange Act for  the
     fiscal year ended December 31, 1995.
     
           (b)   The  description of the Company's  Common  Stock
     contained  in its Registration Statement on Form  8-B  filed
     under  Section  12  of the Exchange Act dated  February  22,
     1994,  including  any  amendment or  report  filed  for  the
     purpose of updating such description.
     
      In  addition, all reports and other documents  subsequently
filed by the Company with the Commission pursuant to Section  13,
14 or 15(d) of the Exchange Act after the date of this Prospectus
and  prior to the termination of the offering shall be deemed  to
be  incorporated by reference in this Prospectus and to be a part
hereof  from  the  date  of the filing of  such  documents  (such
documents,  and  the  documents enumerated  above,  being  herein
referred  to as "Incorporated Documents," provided however,  that
the  documents  enumerated  above or subsequently  filed  by  the
Company  pursuant to Section 13, 14 or 15(d) of the Exchange  Act
prior  to the filing of the Company's next Annual Report on  Form
10-K  with the Commission shall not be Incorporated Documents  or
be  incorporated by reference in this Prospectus  or  be  a  part
hereof from and after any such filing of an Annual Report on Form
10-K).

     Any statement contained in a document incorporated or deemed
to  be  incorporated herein shall be deemed  to  be  modified  or
superseded for purposes of this Prospectus to the extent  that  a
statement  contained  herein or in any other  subsequently  filed
document  that  also  is  or  is deemed  to  be  incorporated  by
reference herein modifies or supersedes such statement.  Any such
statement  so modified or superseded shall not be deemed,  except
as  so  modified  or superseded, to constitute  a  part  of  this
Prospectus.

      Entergy hereby undertakes to provide without charge to each
person,  including any beneficial owner, to whom a copy  of  this
Prospectus has been delivered, on the written or oral request  of
any  such  person,  a  copy  of any or all  of  the  Incorporated
Documents,  other  than  exhibits to such documents  unless  such
exhibits  are  specifically  incorporated  by  reference  herein.
Written  or  oral requests for such copies should be directed  to
Mr.   Christopher   T.   Screen,  Assistant  Secretary,   Entergy
Corporation,  P.  O.  Box 61000, New Orleans,  Louisiana   70161,
telephone (504) 576-4212.

<PAGE>
                       SUMMARY OF THE PLAN

     The following summary description of the Entergy Corporation
Dividend  Reinvestment and Stock Purchase Plan  (the  "Plan")  is
qualified  by  reference to the full text of the  Plan  which  is
contained  herein.  Terms used in the summary have  the  meanings
attributed to them in the Plan.

Purpose of Plan            The  purpose of the Plan is to  provide
                           Entergy    shareholders    and    other
                           investors   with   a   convenient   and
                           economical method of purchasing  shares
                           of Common Stock and/or investing all or
                           a  portion  of their cash dividends  in
                           additional shares of Common Stock.  The
                           Plan  also provides the Company a means
                           of  raising additional capital  through
                           the direct sale of Common Stock.
                           
Purchase Price             The Plan provides that the shares to be
                           purchased  may be either  newly  issued
                           shares  acquired from  the  Company  or
                           shares purchased on the open market  or
                           in  privately  negotiated  transactions
                           from  third parties.  Under  the  Plan,
                           the  purchase  price for  newly  issued
                           shares is the average of the daily high
                           and  low  sales  prices of  the  Common
                           Stock  on  the  NYSE during  a  Pricing
                           Period consisting of the twelve Trading
                           Days   preceding  the  Investment  Date
                           (less any applicable discount), and for
                           shares purchased on the open market  or
                           in privately negotiated transactions is
                           the  weighted  average price  paid  for
                           such  shares from third parties on  the
                           Investment Date.
                           
                           The purchase price for shares of Common
                           Stock  purchased pursuant to a  Request
                           for  Waiver  (as described  below)  may
                           reflect  a  discount of 0% to  3%  (the
                           "Waiver  Discount")  from  the   market
                           price.
                           
Plan Limitations           Optional  cash investments are  subject
                           to  a minimum investment of $100 and  a
                           maximum investment of $3,000 per month.
                           Initial  optional cash  investments  by
                           investors that are not shareholders  of
                           the Company are subject to a minimum of
                           $1,000  and  a maximum of  $3,000.  The
                           $3,000  per month maximum may be waived
                           only  pursuant  to  a  written  request
                           approved   by  Entergy  ("Request   for
                           Waiver").
                           
Optional Cash Investments  With    respect   to   optional    cash
                           investments  in excess of  $3,000  made
                           pursuant  to  a  Request  for   Waiver,
                           Entergy  may,  in its sole  discretion,
                           establish each month a Waiver  Discount
                           and  a  Threshold  Price.   The  Waiver
                           Discount,  which  may vary  each  month
                           between  0% and 3%, will be established
                           by  Entergy  after a review of  current
                           market   conditions,   the   level   of
                           participation,    and    current    and
                           projected capital needs.  The Threshold
                           Price   will   be  the  minimum   price
                           applicable to purchases of Common Stock
                           in a given month.  For each Trading Day
                           during the Pricing Period on which  the
                           Threshold Price is not satisfied,  one-
                           twelfth  of  a  Participant's  optional
                           cash  investment  made  pursuant  to  a
                           Request  for  Waiver will  be  returned
                           without interest.
                           
                           Optional cash investments that  do  not
                           exceed  $3,000 and the reinvestment  of
                           cash dividends in additional shares  of
                           Common Stock will not be subject to the
                           Waiver  Discount  or to  the  Threshold
                           Price,  but  the Company  reserves  the
                           right  to  grant a discount and  set  a
                           minimum  price in the future  for  such
                           investments or dividend reinvestments.
                           
                           Optional cash investments of less  than
                           $100  and  that portion of any optional
                           cash  investment  that exceeds  $3,000,
                           unless such limit has been waived, will
                           be  returned to the Participant without
                           interest.
                           
Request for Waiver         In   deciding  whether  to  approve   a
                           Request  for  Waiver, the Company  will
                           consider  relevant  factors  including,
                           but not limited to, whether the Plan is
                           then  acquiring newly issued shares  of
                           Common   Stock   or  acquiring   shares
                           through   open   market  purchases   or
                           privately negotiated transactions,  the
                           Company's  need  for additional  funds,
                           the  attractiveness of  obtaining  such
                           funds  through the sale of Common Stock
                           under  the Plan in comparison to  other
                           sources  of  funds, the purchase  price
                           likely  to apply to any sale of  Common
                           Stock  under  the Plan, the Participant
                           submitting  the request, including  the
                           extent and nature of such Participant's
                           prior participation in the Plan and the
                           number  of shares of Common Stock  held
                           of  record by such Participant, and the
                           aggregate   amount  of  optional   cash
                           investments  in excess  of  $3,000  for
                           which  Requests  for Waiver  have  been
                           submitted  by  all  Participants.    If
                           Requests  for Waiver are submitted  for
                           any  Investment Date for  an  aggregate
                           amount  in  excess of  the  amount  the
                           Company is then willing to accept,  the
                           Company  may  honor  such  requests  in
                           order  of receipt, pro rata or  by  any
                           other method the Company determines  is
                           appropriate.
                           
                           Any  person  who  acquires  shares   of
                           Common  Stock  through  the  Plan   and
                           resells  them shortly before  or  after
                           acquiring them may be considered to  be
                           an  underwriter within the  meaning  of
                           the  Securities Act of 1933, as amended
                           (the  "Securities Act").   The  Company
                           expects   that  certain  persons   will
                           acquire shares of Common Stock pursuant
                           to a Request for Waiver and resell such
                           shares in order to obtain the financial
                           benefit  of  any Waiver  Discount  then
                           being  offered  under  the  Plan.   The
                           Company   has   no   arrangements    or
                           understandings,  formal  or   informal,
                           with   any   person   relating   to   a
                           distribution of shares to  be  received
                           pursuant  to  the Plan.  See  "Plan  of
                           Distribution."
                           
Number of Shares Offered   Initially, 10,000,000 shares of  Common
                           Stock  are authorized to be issued  and
                           registered under the Securities Act for
                           offering pursuant to the Plan.  Because
                           the  Company  expects to  continue  the
                           Plan   indefinitely,  it   expects   to
                           authorize  for  issuance  and  register
                           under  the  Securities  Act  additional
                           shares  from time to time as  necessary
                           for  purposes  of  the  Plan.   To  the
                           extent that shares acquired pursuant to
                           the  Plan  are purchased  in  the  open
                           market,   such  shares  will   not   be
                           registered or required to be registered
                           under  the Securities Act in connection
                           with  sale  of such shares pursuant  to
                           the Plan.  See "Plan of Distribution."

<PAGE>
                            THE PLAN
                                
      The  following questions and answers explain and constitute
the  Entergy Corporation Dividend Reinvestment and Stock Purchase
Plan, as in effect beginning                  , 1996.

PURPOSE

      1.   What is the purpose of the Plan?

                The  purpose  of  the Plan is to provide  Entergy
          shareholders and other investors with a convenient  and
          economical  method to purchase shares of  Common  Stock
          and  to  reinvest  all  or  a  portion  of  their  cash
          dividends  in  additional shares of Common  Stock.   In
          addition,  the  Plan will provide the  Company  with  a
          means   of  raising  additional  capital  for   general
          corporate purposes through sales of Common Stock  under
          the  Plan.   Whether significant additional capital  is
          raised  may  be  affected, in part,  by  the  Company's
          decision   to  waive  the  limitations  applicable   to
          optional  cash  investments  and,  in  part,   by   the
          Company's  decision  to  sell newly  issued  shares  of
          Common  Stock to fulfill the requirements of the  Plan.
          See  Question  13 regarding the Company's criteria  for
          granting a Request for Waiver.

PARTICIPATION OPTIONS

      2.   What options are available under the Plan?

                     Registered holders or beneficial  owners  of
          Common  Stock and other interested investors may  elect
          to  participate  in  the Plan (each a   "Participant").
          Participants  may  have  cash dividends  on  all  or  a
          portion  of  their shares automatically  reinvested  in
          Common  Stock. Even if they do not reinvest  dividends,
          Participants  may  make optional  cash  investments  to
          purchase  Common Stock, subject to a minimum investment
          of  $100 and a maximum investment of $3,000 per  month.
          Interested investors that are not shareholders  of  the
          Company may make an initial optional cash investment in
          Common Stock of not less than $1,000 and not more  than
          $3,000.   In  certain instances, however,  Entergy  may
          permit greater optional cash investments.  See Question
          12  regarding optional cash investments and Question 13
          regarding a Request for Waiver.

BENEFITS AND RESTRICTIONS

      3. What are the benefits and restrictions of the Plan?
               
               Benefits

               The Plan provides Participants the opportunity  to
               automatically reinvest cash dividends on all or a portion of
               their Common Stock in additional shares of Common Stock.
          
               In addition to reinvestment of dividends, eligible
               shareholders may purchase additional shares of Common Stock
               pursuant to optional cash investments of not less than $100 and
               not more than $3,000 per month.  Optional cash investments may be
               made occasionally or at regular intervals, as the Participants
               desire.  Participants may make optional cash investments even if
               dividends on their shares are not being reinvested under the
               Plan.
          
               Persons not presently shareholders of the Company may become
               Participants by making an initial cash investment of not less
               than $1,000 and not more than $3,000 (except with the consent of
               the Company) to purchase shares of Common Stock under the Plan.
          
               Shares purchased directly from the Company under the Plan
               pursuant to a Request for Waiver may be issued at a discount to
               the market price without payment of brokerage commissions.
               Initially, optional cash investments of less than $3,000 and
               dividend reinvestments will not be subject to a discount, but the
               Company reserves the right to grant a discount in the future.
          
               Dividends and any optional cash investments will be fully
               invested because the Plan permits fractional shares to be
               credited to Participants' accounts.  Dividends on whole and on
               fractional shares may be reinvested in additional shares and such
               shares will be credited to Participants' accounts.  See Question
               7.
          
               Participants will avoid the need for safekeeping of
               certificates for shares of Common Stock credited to their Plan
               accounts and may submit for safekeeping certificates held by them
               and registered in their name.  See Questions 15 and 16.
          
               Participants that are registered holders may direct the
               Administrator to sell or transfer all or a portion of their
               shares held in the Plan.  See Question 17.
          
               Periodic statements reflecting all current activity in Plan
               accounts, including purchases, sales and latest balances, will
               simplify recordkeeping for registered holders.  See Question 18.
          
               Restrictions
          
               Participants may not be able to depend on the availability
               of a market discount regarding shares acquired under the Plan.
               Initially, no discount may be established for the purchase of
               shares directly from the Company, and the granting of a discount
               for one month will not insure the availability of a discount or
               the same discount in future months.  Each month, the Company may
               lower or eliminate the discount without prior notice to
               Participants. The Company may also, without prior notice to
               Participants, change its determination as to whether Common Stock
               will be purchased by the Administrator directly from the Company
               or in the open market or in privately negotiated transactions
               from third parties (although the Company may not effect such a
               change more than once in any three month period). See Question
               13.
          
               Participants that reinvest cash dividends will be treated
               for federal income tax purposes as having received a dividend on
               the dividend payment date; such dividend may give rise to a
               liability for the payment of income tax without providing
               Participants with immediate cash to pay such tax when it becomes
               due.  See Question 20.
          
               Participants will not know the actual number of shares
               purchased under the Plan until after the Investment Date.  See
               Question 11 regarding the timing of the purchase of shares.
          
               The purchase price per share will be an average price and,
               therefore, may exceed the price at which shares are trading on
               the Investment Date when the shares are issued.  See Questions 11
               and 12 regarding the purchase price of the shares.
          
               Execution of sales of shares held in the Plan may be subject
               to delay.  See Questions 12 and 17.
          
               No interest will be paid on funds held by the Company
               pending reinvestment or investment.  See Questions 12 and 14.
          
               Shares deposited in a Plan account may not be pledged until
               the shares are withdrawn from the Plan.  See Question 26.

ADMINISTRATION

      4.  Who will administer the Plan?

                    The Plan will be administered by Mellon Bank,
          N.A.  or  such successor administrator as  Entergy  may
          designate  (the  "Administrator").   The  Administrator
          acts  as agent for Participants, keeps records  of  the
          accounts   of   Participants,  sends  regular   account
          statements  to Participants, and performs other  duties
          relating  to  the  Plan.   Shares  purchased  for  each
          Participant  under  the  Plan  will  be  held  by   the
          Administrator and will be registered in the name of the
          Administrator   or  its  nominee  on  behalf   of   the
          Participants,  unless and until a Participant  requests
          that a stock certificate for all or part of such shares
          be issued, as more fully described in Question 15.  The
          Administrator  also  serves  as  dividend  disbursement
          agent,  transfer agent, and registrar  for  the  Common
          Stock.  Correspondence with the Administrator should be
          sent to:

                    Mellon Bank, N.A.
                    Shareholders Investment Service
                    P. O. Box 750
                    Pittsburgh, Pennsylvania 15230

                    or, if using overnight courier service:

                    Mellon Bank, N.A.
                    Shareholders Investment Service
                    Commerce Court
                    4 Station Square
                    Third Floor
                    Pittsburgh, Pennsylvania 15219

                    or call: (800) 451-7392

PARTICIPATION

      5.    Who is eligible to participate?


                      A   "registered  holder"  (which  means   a
          shareholder whose shares of Common Stock are registered
          in  the  stock transfer books of Entergy in his or  her
          name)   or   a  "beneficial  owner"  (which   means   a
          shareholder whose shares of Common Stock are registered
          in  a name other than his or her name, for example,  in
          the  name  of  a  broker, bank or other  nominee),  may
          participate  in  the  Plan.  A  registered  holder  may
          participate  in  the Plan directly; a beneficial  owner
          must  either become a registered holder by having  such
          shares  transferred into his or her name or  by  making
          arrangements  with  his or her broker,  bank  or  other
          nominee to participate in the Plan on the Participant's
          behalf.   In addition, an interested investor  that  is
          not a shareholder may participate in the Plan by making
          an  initial optional cash investment in Common Stock of
          not less than $1,000 or more than $3,000 unless granted
          a  Request  for  Waiver  (in which  case  such  initial
          investment   may  exceed  $3,000).   See   Question   6
          regarding enrollment.

                     The right to participate in the Plan is  not
          transferable to another person apart from a transfer of
          the   underlying  shares  of  Common  Stock.    Entergy
          reserves the right to exclude from participation in the
          Plan  persons  who  utilize  the  Plan  to  engage   in
          short-term trading activities that cause aberrations in
          the trading volume of the Common Stock.

                     Participants  residing in  jurisdictions  in
          which their participation in the Plan would be unlawful
          will not be eligible to participate in the Plan.

ENROLLMENT

      6.   How does an eligible holder of Common Stock or any
          other interested investor enroll in the Plan and become
          a Participant?

                     All  holders of shares of Common Stock  that
          are  currently  enrolled  in  the  Entergy  Corporation
          Automatic Dividend Reinvestment Plan will automatically
          become   Participants  in  the  new  Plan,  and   their
          investment  election will remain the same  unless  they
          submit a new Authorization Card to the Administrator.

                    Each eligible registered holder may enroll in
          the  Plan  and  become a Participant by completing  and
          signing  an  Authorization Card (enclosed  herein)  and
          returning  it to the Administrator at the  address  set
          forth in Question 4.  An Authorization Card may also be
          obtained   at   any   time  upon   request   from   the
          Administrator  at  the  same address.   If  shares  are
          registered in more than one name (e.g., joint  tenants,
          trustees),  all registered holders of such shares  must
          sign  the  Authorization Card exactly  as  their  names
          appear on the account registration.

                     Eligible  beneficial  owners  must  instruct
          their  brokers, banks or other nominees in  whose  name
          their  shares are held to participate in  the  Plan  on
          their behalf.  If a broker, bank or other nominee holds
          shares   of  beneficial  owners  through  a  securities
          depository, such broker, bank or other nominee may also
          be  required  to provide a Broker and Nominee  Form  (a
          "B/N   Form")   to  the  Administrator  in   order   to
          participate in the optional cash investment portion  of
          the Plan.  See Question 12.

                     An interested investor that is not presently
          a  shareholder of the Company, but desires to become  a
          Participant by making an initial investment  in  Common
          Stock,  may  join the Plan by signing an  Authorization
          Card  and  forwarding it, together  with  such  initial
          investment,  to  the Administrator at the  address  set
          forth in Question 4.  See Question 12 regarding initial
          optional cash investments.

      7.  What does the Authorization Card provide?

                      The   Authorization   Card   appoints   the
          Administrator as the Participant's agent  for  purposes
          of  the Plan and directs the Administrator to apply  to
          the  purchase of additional shares of Common Stock  all
          of the cash dividends on the specified number of shares
          of  Common  Stock  owned  by  the  Participant  on  the
          applicable   Record   Date  and   designated   by   the
          Participant to be included in the Plan; and to reinvest
          automatically  cash dividends on whole  and  fractional
          shares  of Common Stock that have been credited to  the
          Participant's account pursuant to dividend reinvestment
          or  optional cash investment that have been  designated
          to  be  included  in the Plan.  The Authorization  Card
          also  directs the Administrator to purchase  additional
          shares   of   Common  Stock  with  any  optional   cash
          investments that the Participant may elect to make.

                     The  Authorization  Card  provides  for  the
          purchase  of additional shares of Common Stock  through
          the following investment options:

               (1)  "Full Dividend Reinvestment"

                         This option directs the Administrator to
               invest  in  accordance  with  the  Plan  all  cash
               dividends  on  all whole or fractional  shares  of
               Common  Stock  then or subsequently registered  in
               the  Participant's name.  This option also permits
               the  Participant to make optional cash investments
               and   directs  the  Administrator  to  apply  such
               investments  towards  the purchase  of  additional
               shares  of  Common  Stock in accordance  with  the
               Plan.

                    (2)  "Partial Dividend Reinvestment"

                         This option directs the Administrator to
               invest  in  accordance  with  the  Plan  all  cash
               dividends  on  the specified number  of  whole  or
               fractional  shares of Common Stock then registered
               in the Participant's name and so designated in the
               appropriate space on the Authorization  Card.   If
               this  option  is  selected, the  Participant  will
               continue  to receive cash dividends in  the  usual
               manner on all shares of Common Stock that have not
               been  designated for participation  in  the  Plan.
               This  option also permits the Participant to  make
               optional   cash   investments  and   directs   the
               Administrator  to  apply such investments  towards
               the  purchase of additional shares of Common Stock
               in accordance with the Plan.

                    (3)  "Optional Cash Investments Only"

                          This  option  permits a Participant  to
               make  optional  cash investments and  directs  the
               Administrator  to  apply such investments  towards
               the  purchase of additional shares of Common Stock
               in  accordance with the Plan.  If this  option  is
               selected,  unless the Participant designates  that
               such  additional shares for participation  in  the
               Plan,  the  Participant will continue  to  receive
               cash  dividends  on  all shares  of  Common  Stock
               registered in his or her name in the usual manner,
               and  the  Administrator will apply  only  optional
               cash  investments  received from  the  Participant
               towards  the  purchase  of  additional  shares  of
               Common Stock.

                     Any  one of the above three options  may  be
          selected.  In  each  case,  cash  dividends   will   be
          reinvested  on  all shares designated for participation
          in  the  Plan until the Participant specifies otherwise
          or  withdraws  from the Plan altogether, or  until  the
          Plan is terminated.

                      Any  Participant  who  returns  a  properly
          executed   Authorization  Card  to  the   Administrator
          without  electing an investment option will be enrolled
          as having selected Full Dividend Reinvestment.

      8.  When will participation in the Plan begin?

                     Participation  as  to dividend  reinvestment
          will  commence  with  the next  Investment  Date  after
          receipt  of  the  Authorization Card,  provided  it  is
          received  by the Administrator on or before the  Record
          Date for the payment of the dividend.  Participation as
          to  optional  cash investments will commence  with  the
          next  Investment Date, provided the Authorization  Card
          and  the funds to be invested are received by the close
          of  business  on  the  last  business  day  immediately
          preceding the first day of the Pricing Period  for  the
          next  succeeding Investment Date.  See Question 9 below
          and  Appendix  I  to  determine the applicable  Pricing
          Period  and  Investment Date.  Should the funds  to  be
          invested  arrive  after the time  indicated  above  and
          before the next succeeding Investment Date, such  funds
          will be returned to the Participant, without interest.

                     Eligible  shareholders and other  interested
          investors  may  enroll in the Plan at any  time.   Once
          enrolled, a Participant will remain enrolled until  the
          Participant  discontinues participation  or  until  the
          Company terminates the Plan.  See Question 19 regarding
          withdrawal  from  the  Plan and Question  26  regarding
          termination of the Plan.

PURCHASES

      9.  When will shares be acquired under the Plan?

                     If  shares are being acquired for  the  Plan
          directly from the Company, dividends and optional  cash
          investments will be reinvested or invested, as the case
          may be, on the dividend payment date during a month  in
          which  a cash dividend is paid and, in any other month,
          on  the  first  calendar day of such month  (in  either
          case,  the "Investment Date").  However, if either  the
          dividend payment date or such first calendar day  falls
          on  a date when the NYSE is closed, the Investment Date
          will be the first day following such date on which  the
          NYSE is open.

                     If  shares are being acquired for  the  Plan
          through    open   market   or   privately    negotiated
          transactions,  all  dividends  and  all  optional  cash
          investments will be applied to the purchase  of  Common
          Stock pursuant to the Plan as soon as practicable on or
          after the applicable Investment Date.

                In  the past, record dates for dividends  on  the
          Common  Stock have preceded the dividend payment  dates
          by  approximately three weeks.  Dividend payment  dates
          historically have occurred on or about the 1st  day  of
          each  March, June, September, and December.  This  past
          pattern with respect to timing of dividend record dates
          and  payment dates is expected to be followed generally
          in  the  future.  Please see Appendix I for information
          with  respect  to  Pricing Periods,  Investment  Dates,
          Record Dates, and other market data.
     
                Dividends  are paid as and when declared  by  the
          Company's  Board  of  Directors.   There  can   be   no
          assurance  as  to  the  declaration  or  payment  of  a
          dividend,  and nothing contained in the Plan  obligates
          Entergy  to declare or pay any such dividend on  Common
          Stock.   The  Plan does not represent  a  guarantee  of
          future dividends.
     
     10.  What is the source of shares to be purchased under the Plan?
     
                All dividends reinvested through the Plan and all
          optional  cash  investments will be  used  to  purchase
          either  newly  issued shares directly from  Entergy  or
          shares  on  the open market or in privately  negotiated
          transactions  from third parties, or a  combination  of
          both.   Shares  purchased directly  from  Entergy  will
          consist  of  authorized but unissued shares  of  Common
          Stock.
     
     11.   At what price will shares be purchased ?
     
                All  shares purchased directly from Entergy  with
          reinvested dividends or optional cash investments  will
          be  acquired  at  a  price to the  Participant  of  the
          average of the daily high and low sales prices computed
          up to seven decimal places, if necessary, of the Common
          Stock  as  reported on the NYSE for the twelve  Trading
          Days  (as  defined  below)  immediately  preceding  the
          applicable  Investment Date.  A "Trading Day"  means  a
          day on which trades in Common Stock are reported on the
          NYSE.  The period encompassing the first twelve Trading
          Days   immediately   preceding   the   next   following
          Investment  Date  constitutes  the  relevant   "Pricing
          Period."
     
                All  shares  purchased by the Administrator  from
          third  parties will be acquired as soon as  practicable
          on  or  after the applicable Investment Date at a price
          to  the  Participant of the weighted  average  purchase
          price  for  such shares, including brokerage  fees  and
          commissions,  computed up to seven decimal  places,  if
          necessary,  paid by the Administrator  for  the  Common
          Stock.
     
                Shares purchased pursuant to a Request for Waiver
          may  be  subject  to  a Threshold Price  and  a  Waiver
          Discount as more fully described in Question 13 below.

     12.  How are optional cash investments made?
     
                All  registered holders, including brokers, banks
          and nominees with respect to shares registered in their
          name on behalf of beneficial owners that have submitted
          signed   Authorization  Cards  are  eligible  to   make
          optional cash investments at any time.
     
                A broker, bank or nominee, as holder on behalf of
          a  beneficial owner, may utilize an Authorization  Card
          for  optional  cash  investments unless  it  holds  the
          shares in the name of a securities depository.  In that
          event, the optional cash investment must be accompanied
          by a Broker and Nominee Form ("B/N Form").
     
                The  B/N  Form provides the sole means whereby  a
          broker, bank or other nominee holding shares on  behalf
          of  beneficial  owners  in the  name  of  a  securities
          depository may make optional cash investments on behalf
          of  such  beneficial owners.  In such case, the broker,
          bank  or  other  nominee  must  use  a  B/N  Form   for
          transmitting optional cash investments on behalf of the
          beneficial owners.  A B/N Form must be delivered to the
          Administrator  at the address specified in  Question  4
          each  time  that  such broker, bank  or  other  nominee
          transmits  optional cash investments on behalf  of  the
          beneficial owners.  B/N Forms will be furnished by  the
          Administrator upon request.
     
                 Other   interested  investors   that   are   not
          shareholders   of  the  Company,  but  have   submitted
          Authorization  Cards,  are also  eligible  to  make  an
          initial  investment in Common Stock through an optional
          cash investment.
     
                The  Administrator will apply all  optional  cash
          investments  for which good funds are  received  on  or
          before the first business day before the Pricing Period
          to  the purchase of shares of Common Stock on the  next
          following Investment Date, or if shares are acquired on
          the    open   market   or   in   privately   negotiated
          transactions, as soon as practicable on or  after  such
          Investment Date.
     
                No  interest  will  be earned  on  optional  cash
          investments   held  pending  investment.  The   Company
          suggests therefore that any optional cash investment  a
          Participant wishes to make be sent so as to  reach  the
          Administrator  as  close  as  possible  to  the   first
          business day preceding the Pricing Period for the  next
          following  Investment  Date.  Any  questions  regarding
          these dates should be directed to the Administrator  at
          the  address or telephone number set forth in  Question
          4.
     
                All  optional  cash investments received  by  the
          Administrator after the close of business on  the  last
          business day immediately preceding the first day of the
          Pricing   Period   and  before  the   next   succeeding
          Investment  Date  will  promptly  be  returned  to  the
          Participant without interest.
     
                 Participants   should  be   aware   that   since
          investments  under the Plan are made  as  of  specified
          dates, one may lose any advantage that otherwise  might
          be available from being able to select the timing of an
          investment.   Neither the Company nor the Administrator
          can assure a profit or protect against a loss on shares
          of Common Stock purchased under the Plan.
     
               All optional cash investments made by check should
          be  made  payable to Mellon Bank, N.A.  and  mailed  to
          Mellon  at  the  address listed in Question  4.   Other
          forms  of payment, such as wire transfers, may be made,
          but  only  if approved in advance by the Administrator.
          Inquiries  regarding other forms of  payments  and  all
          other  written  inquiries should  be  directed  to  the
          Administrator at the address listed in Question 4.
     
     13.  What limitations apply to optional cash investments?
     
                Minimum/Maximum Limits.  For any Investment Date,
          optional cash investments made by shareholders  of  the
          Company  are subject to a minimum of $100 and a maximum
          of  $3,000,  and  optional  cash  investments  made  by
          interested  investors who are not then shareholders  of
          the Company are subject to a minimum initial investment
          of  $1,000  and  a maximum of $3,000.  See  Question  9
          regarding  the  determination of Investment  Dates  for
          optional  cash investments.  Optional cash  investments
          of  less than the allowable monthly minimum amount  and
          that  portion  of  any  optional cash  investment  that
          exceeds  the allowable monthly maximum amount  will  be
          returned  promptly  to Participants  without  interest,
          except as noted below.
     
                Request for Waiver.  Optional cash investments in
          excess of $3,000 per month may be made only pursuant to
          a   Request   for  Waiver  accepted  by  the   Company.
          Participants  who  wish  to  submit  an  optional  cash
          investment in excess of $3,000 for any Investment  Date
          must  obtain the prior written approval of the  Company
          and  a copy of such written approval must accompany any
          such  optional cash investment.  A Request  for  Waiver
          should be directed to the Company at (    )     -     .
          The  Company has sole discretion to grant any  approval
          for   optional  cash  investments  in  excess  of   the
          allowable  maximum  amount.   In  deciding  whether  to
          approve a Request for Waiver, the Company will consider
          relevant factors including, but not limited to, whether
          the Plan is then acquiring newly issued shares directly
          from the Company or acquiring shares in the open market
          or  in  privately  negotiated transactions  from  third
          parties,  the Company's need for additional funds,  the
          attractiveness  of  obtaining  such  additional   funds
          through  the sale of Common Stock as compared to  other
          sources of funds, the purchase price likely to apply to
          any  sale  of Common Stock, the Participant  submitting
          the   request,   the   extent  and   nature   of   such
          Participant's  prior participation  in  the  Plan,  the
          number of shares of Common Stock held of record by such
          Participant  and the aggregate amount of optional  cash
          investments in excess of $3,000 for which Requests  for
          Waiver  have  been  submitted by all Participants.   If
          Requests  for  Waiver are submitted for any  Investment
          Date  for  an aggregate amount in excess of the  amount
          the  Company is then willing to accept, the Company may
          honor such requests in order of receipt, pro rata or by
          any  other  method  that the Company determines  to  be
          appropriate.
     
                Entergy reserves the right to modify, suspend  or
          terminate   participation  in  the  Plan  by  otherwise
          eligible  registered  holders or beneficial  owners  of
          Common   Stock  for  any  reason  whatsoever  including
          elimination  of practices that are not consistent  with
          the purposes of the Plan.
     
                Threshold  Price. Entergy may establish  for  any
          Pricing  Period a minimum price (the "Threshold Price")
          applicable  to optional cash investments made  pursuant
          to  Requests for Waiver.  At least three business  days
          prior  to  the  first  day  of the  applicable  Pricing
          Period,  Entergy will determine whether to establish  a
          Threshold   Price,   and  if  a  Threshold   Price   is
          established,  its  amount,  and  will  so  notify   the
          Administrator.   This determination  will  be  made  by
          Entergy  in  its discretion after a review  of  current
          market  conditions, the level of participation  in  the
          Plan, and current and projected capital needs.
     
                 If  established  for  any  Pricing  Period,  the
          Threshold Price will be stated as a dollar amount  that
          the  average  of the high and low sale  prices  of  the
          Common  Stock on the NYSE for each Trading Day  of  the
          relevant Pricing Period must equal or exceed.   In  the
          event  that the Threshold Price is not satisfied for  a
          Trading  Day  in the Pricing Period, then that  Trading
          Day  will be excluded from the Pricing Period  and  all
          trading  prices for that day will be excluded from  the
          determination of the Purchase Price.  A day  will  also
          be  excluded if no trades of Common Stock are  made  on
          the  NYSE  for  that day.  Thus, for  example,  if  the
          Threshold  Price  is not satisfied  for  three  of  the
          twelve  Trading  Days  in a Pricing  Period,  then  the
          purchase  price  will be based upon the remaining  nine
          Trading   Days  in  which  the  Threshold   Price   was
          satisfied.
     
                In  addition,  a  portion of each  optional  cash
          investment will be returned for each Trading Day  of  a
          Pricing  Period  in which the Threshold  Price  is  not
          satisfied or for each day in which no trades of  Common
          Stock  are  reported on the NYSE.  The returned  amount
          will  equal  one-twelfth of the total  amount  of  such
          optional cash investment (not just the amount exceeding
          $3,000)  for each Trading Day that the Threshold  Price
          is  not satisfied.  Thus, for example, if the Threshold
          Price  is  not satisfied or no such sales are  reported
          for  three  of  the twelve Trading Days  in  a  Pricing
          Period,   3/12  (i.e.,  25%)  of  such  optional   cash
          investment will be returned to the Participant  without
          interest.
     
                The establishment of the Threshold Price and  the
          possible return of a portion of the investment  applies
          only  to optional cash investments made pursuant  to  a
          Request  for Waiver.  Setting a Threshold Price  for  a
          Pricing  Period  shall  not affect  the  setting  of  a
          Threshold Price for any subsequent Pricing Period.  For
          any  particular month, Entergy may waive its  right  to
          set   a  Threshold  Price.  Neither  Entergy  nor   the
          Administrator shall be required to provide any  written
          notice  to  Participants as to the Threshold Price  for
          any   Pricing   Period.   Participants  may,   however,
          ascertain  whether a Threshold Price has  been  set  or
          waived  for  any  given Pricing Period  by  telephoning
          Entergy at (   )    -    .
     
                Waiver  Discount.   Each month,  at  least  three
          business  days prior to the first day of the applicable
          Pricing  Period, Entergy may establish a discount  from
          the   market   price   applicable  to   optional   cash
          investments  made  pursuant to a  Request  for  Waiver.
          Such discount (the "Waiver Discount") may be between 0%
          and  3%  of the purchase price and may vary each month,
          but  once  established  will  apply  uniformly  to  all
          optional  cash investments made pursuant to  a  Request
          for Waiver for that month.  The Waiver Discount will be
          established in Entergy's sole discretion after a review
          of    current   market   conditions,   the   level   of
          participation  in the Plan, and current  and  projected
          capital  needs.   Participants may  obtain  the  Waiver
          Discount  applicable  to  the next  Pricing  Period  by
          telephoning  Entergy at (    )     -     .   Setting  a
          Waiver Discount for a particular month shall not affect
          the  setting  of  a Waiver Discount for any  subsequent
          month.   The  Waiver Discount will apply to the  entire
          optional  cash investment and not just the  portion  of
          such   investment  that  exceeds  $3,000.  The   Waiver
          Discount  will apply only to optional cash  investments
          of  $3,000 or more, but the Company reserves the  right
          to establish, in the future, a discount from the market
          price  for reinvestment of cash dividends and  optional
          cash investments of $3,000 or less .

     14.  What if a Participant has more than one account?
     
                For  the purpose of the limitations discussed  in
          Question   13,  Entergy  may  aggregate  all   dividend
          reinvestments   and  optional  cash   investments   for
          Participants with more than one account using the  same
          social security or taxpayer identification number.  For
          Participants  unable  to supply a  social  security  or
          taxpayer identification number, their participation may
          be limited by Entergy to only one Plan account.
     
               Also for the purpose of such limitations, all Plan
          accounts  that  Entergy believes  to  be  under  common
          control  or  management  or  to  have  common  ultimate
          beneficial ownership may be aggregated.  Unless Entergy
          has  determined  that  reinvestment  of  dividends  and
          optional  cash investments for each such account  would
          be  consistent  with the purposes of the Plan,  Entergy
          will have the right to aggregate all such accounts  and
          to  return,  without interest, within  thirty  days  of
          receipt,  any  amounts  in  excess  of  the  investment
          limitations applicable to a single account received  in
          respect of all such accounts.
     
CERTIFICATES
     
     15.  Will certificates be issued for share purchases?
     
                All shares purchased pursuant to the Plan will be
          held  together in the name of the Administrator or  its
          nominee  and  credited  to each individual  account  in
          "book  entry" form.  This service protects against  the
          loss,  theft, or destruction of certificates evidencing
          shares.  Upon written request of a Participant or  upon
          withdrawal  of  a  Participant from the  Plan  or  upon
          termination  of the Plan, the Administrator  will  have
          certificates issued and delivered for all  full  shares
          credited  to  that Participant's account.  Certificates
          will be issued only in the same names as those enrolled
          in  the  Plan.   In  no  event  will  certificates  for
          fractional shares be issued.  See Questions 16 and 17.
     
     16.  May a Participant add shares of Common Stock to his  or
          her account by transferring stock certificates that the
          Participant possesses ?
     
                 Any  Participant  may  send  to  the  Plan   for
          safekeeping  all Common Stock certificates  which  such
          Participant holds. The safekeeping of shares offers the
          advantage   of  protection  against  loss,   theft   or
          destruction of certificates as well as convenience,  if
          and  when shares are sold through the Plan.  All shares
          represented  by  such certificates  will  be  kept  for
          safekeeping in "book entry" form and combined with  any
          full  and  fractional shares then held by the Plan  for
          the Participant.
     
                To deposit certificates for safekeeping under the
          Plan,   a   Participant  must  submit   a   letter   of
          transmittal,   which   will   be   provided   by    the
          Administrator upon request.  Stock certificates and the
          letter  of transmittal as well as all written inquiries
          about the safekeeping service should be directed to the
          Administrator at the address listed in Question 4.
     
                Shares deposited for safekeeping may be withdrawn
          by  the Participant by submitting a written request  to
          the Administrator.
     
SALE OF SHARES
     
     17 .      Can Participants sell shares held under the Plan ?
     
                Participants may request that all or a portion of
          the   shares  held  in  their  accounts  by  the   Plan
          (including  shares  held  for  safekeeping)  be   sold.
          Following  receipt  of  written  instructions  from   a
          Participant,  the Administrator will sell,  through  an
          independent  broker or institution,  those  shares  and
          will  remit a check for the proceeds of such sale, less
          applicable  brokerage commissions, service charges  and
          any   taxes.   Prior  written  instructions  from   the
          Participant  must  be  received  at  least   48   hours
          preceding the sale.  Shares will be sold at least  once
          per  week by the Plan at then current market prices  in
          transactions carried out through one or more  brokerage
          firms.   This  procedure  for  selling  shares  may  be
          particularly attractive to holders of small amounts  of
          Common Stock because the Plan can combine odd lots  and
          small  numbers of shares into larger blocks to be sold,
          and  thereby  take advantage of lower  brokerage  costs
          that  otherwise  might not be available  to  individual
          Participants  in the sale of their shares.   No  shares
          will be issued or sold between the fourth business  day
          prior  to  a  dividend record date  and  the  following
          dividend payment date.
     
     
     
REPORTS
     
     18.  What reports will be sent to Participants in the Plan?
     
                Unless  a  Participant participates in  the  Plan
          through  a  broker, bank or nominee,  each  Participant
          will   receive  from  the  Administrator   a   detailed
          statement  of the Participant's account following  each
          dividend   payment  and  account  transaction.    These
          detailed  statements  will show  total  cash  dividends
          received,  total  optional cash  investments  received,
          total  shares purchased (including fractional  shares),
          price  paid  per share, and total shares  held  in  the
          Plan.   These  statements should  be  retained  by  the
          Participant to determine the tax cost basis for  shares
          purchased  pursuant to the Plan.  Any Participant  that
          participates  in  the Plan through a  broker,  bank  or
          nominee,   should  contact  such  party  for   such   a
          statement.
     
WITHDRAWAL
     
     19.  How may Participants withdraw from the Plan?
     
               A Participant may terminate enrollment in the Plan
          by  giving  written  notice to the  Administrator,  and
          thereafter all cash dividends on shares owned  by  such
          Participant will be sent to the Participant.  In  order
          to  terminate participation prior to the usual dividend
          payment  dates in March, June, September  or  December,
          written notice must be received by the Record Date  for
          the  payment of such dividend.  Upon termination, stock
          certificates for any full shares will be issued in  the
          Participant's   name  or,  upon  receipt   of   written
          instructions, shares will be sold for the  Participant.
          See  Question 17.  Any fractional shares  held  in  the
          Plan  at  the time of termination will be converted  to
          cash  on the basis of the then current market price  of
          the  Common  Stock.  No shares will be issued  or  sold
          between  the  fourth business day prior to  a  dividend
          record date and the following dividend payment date.

TAXES

     20.   What  are  the  federal  income  tax  consequences  of
           participating in the Plan?
     
                A  Participant will be treated for federal income
          tax  purposes as having received dividend income  equal
          to  the  fair market value of the shares acquired  with
          reinvested dividends pursuant to the Plan.  For federal
          income  tax purposes, the fair market value  of  shares
          acquired with reinvested dividends under the Plan  will
          be  equal  to 100% of the average of the high  and  low
          sale prices of Common Stock as reported on the NYSE  on
          the  Investment  Date.  The fair market  value  on  the
          Investment  Date is likely to differ from the  purchase
          price. A Participant's tax basis in the dividend shares
          will  equal  the  fair market value on  the  Investment
          Date.
     
                Participants will be treated as having received a
          dividend, upon the purchase of shares with an  optional
          cash  investment, in an amount equal to the excess,  if
          any, of the fair market value of the shares acquired on
          the  Investment Date over the optional cash investment.
          Such  shares will have a tax basis equal to the  amount
          of  the investment plus the excess, if any, of the fair
          market value of the shares purchased over the amount of
          the investment.  The fair market value on an Investment
          Date  is  likely to differ from the purchase price  for
          the  Pricing  Period immediately preceding the  related
          Investment Date (which is used to determine the  number
          of shares acquired).
     
               When a Participant receives certificates for whole
          shares credited to the Participant's account under  the
          Plan,  the  Participant will not  realize  any  taxable
          income.   However, a Participant that receives  a  cash
          adjustment for a fraction of a share may realize a gain
          or  loss with respect to such fraction.  A gain or loss
          may  also be realized by the Participant whenever whole
          shares  are  sold, either pursuant to the Participant's
          request,  upon  withdrawal  from  the  Plan  or   after
          withdrawal from the Plan.  The amount of such  gain  or
          loss will be the difference between the amount that the
          Participant  realizes for the shares or fraction  of  a
          share  and  the  tax  basis of the Participant  in  the
          shares.
     
               A Participant's holding period for shares acquired
          pursuant  to  the Plan will begin on the day  following
          the Investment Date.
     
                In  the case of corporate shareholders, dividends
          may   be   eligible  for  the  dividends-received   tax
          deduction.
     
                The  foregoing is only a summary of  the  federal
          income  tax consequences of participation in  the  Plan
          and  does not constitute tax advice. This summary  does
          not  reflect  every possible outcome that could  result
          from   participation  in  the  Plan   and,   therefore,
          Participants  are  advised to  consult  their  own  tax
          advisors   with   respect  to  the   tax   consequences
          applicable to their particular situation.

OTHER PROVISIONS

     21.  What happens if a Participant sells or transfers shares
          of stock or acquires additional shares of stock?
     
                If  a  Participant has elected to have  dividends
          automatically  reinvested in the Plan and  subsequently
          sells  or  transfers  all or any  part  of  the  shares
          registered   in   the  Participant's  name,   automatic
          reinvestment  will  continue  as  long  as  shares  are
          registered in the name of the Participant or  held  for
          the   Participant   by  the  Administrator   or   until
          termination of enrollment.  Similarly, if a Participant
          has  elected  the  "Full Dividend Reinvestment"  option
          under  the  Plan  and subsequently acquires  additional
          shares  registered in the Participant's name, dividends
          paid  on  such shares will automatically be  reinvested
          until  termination  of  enrollment.   If,  however,   a
          Participant   has   elected   the   "Partial   Dividend
          Reinvestment"   option   and   subsequently    acquires
          additional   shares   that  are   registered   in   the
          Participant's name, dividends paid on such shares  will
          not  be  automatically reinvested under the Plan.   See
          Question  7.   Participants may, however, change  their
          dividend  reinvestment  elections  by  submitting   new
          Authorization Cards.
     
     22.  How will a Participant's shares be voted ?
     
                For any meeting of shareholders, each Participant
          will  receive  proxy materials in  order  to  vote  all
          shares  held by the Plan for the Participant's account.
          All   shares  will  be  voted  as  designated  by   the
          Participant or may be voted in person at the meeting of
          shareholders.
     
     23.  Who pays the expenses of the Plan?
     
               Participants will have to pay their pro rata share
          of  any  brokerage  fees or commissions  on  shares  of
          Common  Stock purchased for their account in  the  open
          market  or in privately negotiated transactions,  which
          sums  will  first  be deducted before  determining  the
          number  of  shares to be purchased.  Participants  will
          not  incur brokerage commissions or service charges  in
          connection  with  the  reinvestment  of  dividends   to
          purchase   Common  Stock  directly  from  the  Company.
          However,    the    Administrator   will    charge    an
          administrative fee for optional cash investments and on
          sales  of  shares made pursuant to the Plan.  This  fee
          will  vary  depending  on whether  the  transaction  is
          initiated  by a registered holder or through a  broker,
          bank  or  other  nominee that holds  shares  through  a
          securities  depository.  These fees,  as  well  as  any
          related  brokerage  commissions  and  applicable  stock
          transfer taxes must be paid to the Administrator at the
          time of the transaction, and will be deducted from  the
          funds  received  by the Administrator in  the  case  of
          optional cash investments and from the proceeds, in the
          case  of  sale  of shares. The Administrator  may  also
          charge   Participants  for  additional   services   not
          provided under the Plan or for other specified charges.
          Any  of such administrative fees may be changed by  the
          Administrator   at   any  time,   without   notice   to
          Participants.   Participants  may  obtain   a   current
          listing  of  all  applicable  administrative  fees   by
          contacting   the  Administrator  at  the   address   or
          telephone  number listed in Question 4 above.   Brokers
          or  nominees  that participate on behalf of  beneficial
          owners for whom they are holding shares may also charge
          such  beneficial  owners fees in connection  with  such
          participation, for which neither the Administrator  nor
          the Company will be responsible.
     
     24.  What  are  the  responsibilities  of  Entergy  or  the
          Administrator under the Plan ?
     
                Neither  Entergy  nor the Administrator  will  be
          liable  for any act done in good faith or for any  good
          faith  omission to act, including, without  limitation,
          any  claims  of liability arising out of a  failure  to
          terminate    a   Participant's   account   upon    such
          Participant's  death  or adjudication  of  incompetence
          prior to the receipt of notice in writing of such death
          or  adjudication of incompetence, the prices  at  which
          shares are purchased for the Participant's account, the
          times  when purchases are made or fluctuations  in  the
          market value of the Common Stock.  Neither Entergy  nor
          the  Administrator has any duties, responsibilities  or
          liabilities  except those expressly set  forth  in  the
          Plan.
     
                The Participant should recognize that the Company
          cannot assure a profit or protect against a loss on the
          shares purchased by a Participant under the Plan.
     
     25.  What  happens  if Entergy issues a stock  dividend  or
          declares a stock split?
     
                Any  Common  Stock distributed by  Entergy  as  a
          result  of a stock dividend or a stock split on  shares
          held  under the Plan for a Participant will be credited
          to the Participant's account, but the Administrator may
          curtail or suspend any other transaction processing for
          a  short  period of time following the record date  for
          such  action  to permit the Administrator to  calculate
          the number of shares to be added to each account.
     
     26.  If  Entergy has a rights offering related to the Common
          Stock,   how   will  a  Participant's  entitlement   be
          computed?
     
                A  participant's entitlement in a rights offering
          related  to  the  Common Stock will be based  upon  the
          number  of  whole shares credited to the  Participant's
          account.   Rights  based  on  a  fraction  of  a  share
          credited to a Participant's Plan account will  be  sold
          for  that account and the net proceeds will be invested
          as  an  optional  cash payment on the  next  Investment
          Date.   In  the event of a rights offering, transaction
          processing  may  be  curtailed  or  suspended  by   the
          Administrator for a short period of time following  the
          record   date    for   such  action   to   permit   the
          Administrator to calculate the rights allocable to each
          account.
     
     27.  May shares in a Participant's account be pledged?
     
                No shares credited to a Participant's account may
          be  pledged and any such purported pledge will be void.
          If  a Participant wishes to pledge shares, those shares
          must be withdrawn from the Plan.
     
     28.  May  a  Participant  transfer all  or  a  part  of  the
          Participant's shares held in the Plan to another person?
     
                A  Participant may transfer ownership of  all  or
          part  of  his  or her shares held in the  Plan  through
          gift,  private  sale or otherwise, by  mailing  to  the
          Administrator at the address in Question 4  a  properly
          executed  stock assignment, along with  a  letter  with
          specific  instructions regarding the transfer and  both
          an  Authorization Card and a Form W-9 (Certification of
          Taxpayer  Identification  Number)  completed   by   the
          transferee.   Requests for transfer of shares  held  in
          the  Plan are subject to the same requirements  as  the
          transfer  of  Common Stock certificates, including  the
          requirement of a medallion signature guarantee  on  the
          stock   assignment.   The  Administrator  will  provide
          Participants  with the appropriate forms upon  request.
          If  any stock certificates bearing a restrictive legend
          are  contained in the Participant's Plan  account,  the
          Administrator will comply with the provisions  of  such
          restrictive legend before effecting a sale or  transfer
          of such restricted shares.
     
                A  Participant may also transfer all or a portion
          of  his  or her shares into an account established  for
          another  person  within the Plan.  In order  to  effect
          such  a  "book-to-book" transfer, the  transferee  must
          complete  an  Authorization Card to open a new  account
          within  the Plan.  (See Question 7).  The Authorization
          Card  should be sent to the Administrator along with  a
          written  request to effect the "book-to-book"  transfer
          indicating  the  number of shares to be transferred  to
          the new account.
     
     29.  May the Plan be changed or terminated?
     
                 While   the   Plan  is  intended   to   continue
          indefinitely,  Entergy reserves  the  right  to  amend,
          modify,  suspend  or terminate the Plan  at  any  time.
          Participants  will  be  notified  in  writing  of   any
          modifications made to the Plan.
     
     
                           THE COMPANY

Entergy  is  incorporated in Delaware and is a registered  public
utility  holding company under the Public Utility Holding Company
Act  of  1935.   Entergy does not own or operate any  significant
assets  other than those of its subsidiaries.  Entergy  owns  all
the  outstanding  common stock of five domestic retail  operating
electric  utility subsidiaries, Arkansas Power &  Light  Company,
Gulf  States Utilities Company, Louisiana Power & Light  Company,
Mississippi Power & Light Company and New Orleans Public  Service
Inc.   These  companies provide electric service to approximately
2.4   million  customers  in  Arkansas,  Louisiana,  Mississippi,
Tennessee  and Texas.  In addition, gas service is also  provided
in  the  Baton  Rouge and New Orleans, Louisiana areas.   Another
wholly   owned  subsidiary,  CitiPower  Ltd.,  is   an   electric
distribution   company   serving   Melbourne,   Australia,    and
surrounding   suburbs.   Other  principal  subsidiaries   include
Entergy Power, Inc., Entergy Systems and Service, Inc. and System
Energy  Resources, Inc. through which Entergy provides  wholesale
electricity  to  affiliated companies  and  other  utilities  and
markets its energy expertise worldwide.


                         USE OF PROCEEDS

      The  proceeds  to Entergy from the issuance  of  shares  of
Common  Stock  pursuant  to the Plan will  be  used  for  general
corporate purposes.


            INDEMNIFICATION UNDER THE SECURITIES ACT

      The  Certificate of Incorporation and bylaws of the Company
contain  certain  provisions  to  indemnify  its  directors   and
officers against liability incurred by them as a result of  their
service  in  those  capacities.  Insofar as  indemnification  for
liabilities arising under the Securities Act may be permitted  to
directors,  officers or persons controlling the Company  pursuant
to  the  foregoing provisions, Entergy has been informed that  in
the  opinion  of the Commission such indemnification  is  against
public   policy  as  expressed  in  the  Act  and  is   therefore
unenforceable.
                                
                                
             COMMON STOCK DIVIDENDS AND PRICE RANGE

      Entergy has paid cash dividends on its Common Stock in  the
following  amounts  per  share for the quarterly  periods  listed
below:

          1994
          First quarter       $0.45
          Second quarter      $0.45
          Third quarter       $0.45
          Fourth quarter      $0.45
          
          1995
          First quarter       $0.45
          Second quarter      $0.45
          Third quarter       $0.45
          Fourth quarter      $0.45
          
          1996
          First quarter       $0.45
          
          
      The following table shows the high and low sales prices  of
the Common Stock for each quarterly period listed below.

                               HIGH     LOW
          1994
          First quarter      38 3/8     31 1/8
          Second quarter     32 1/8     24 5/8
          Third quarter      26 1/4     22 5/8
          Fourth quarter     24 3/4     21 1/4
          
          1995
          First quarter      24 3/4     20
          Second quarter     25 1/2     20 7/8
          Third quarter      26 1/8     23 5/8
          Fourth quarter     29 1/4     26
          
          1996
          First quarter      30 3/8     26 3/8

      The last reported sale price of Common Stock on the NYSE on
April 10, 1996 was $26.50 per share.

      As  of  March  31,  1996, there were approximately  245,293
registered holders of Common Stock.


              PLAN OF DISTRIBUTION AND UNDERWRITERS

      Pursuant  to the Plan, Entergy may be requested to  approve
optional  cash  investments in excess of  the  allowable  maximum
amounts pursuant to Requests for Waiver on behalf of Participants
that  may  be  engaged in the securities business.   In  deciding
whether to approve such a request, Entergy will consider relevant
factors  including, but not limited to, whether the Plan is  then
acquiring newly issued shares of Common Stock or acquiring shares
through   open   market   purchases   or   privately   negotiated
transactions,  the  Company's  need  for  additional  funds,  the
attractiveness  of  obtaining such funds by the  sale  of  Common
Stock under the Plan in comparison to other sources of funds, the
purchase  price likely to apply to any sale of Common Stock,  the
Participant  submitting  the request, including  the  extent  and
nature of such Participant's prior participation in the Plan  and
the  number  of  shares of Common Stock held of  record  by  such
Participant, and the aggregate number of Requests for Waiver that
have  been  submitted by all Participants.  Persons  who  acquire
shares  of Common Stock through the Plan and resell them  shortly
after  acquiring  them, including coverage  of  short  positions,
under   certain   circumstances,  may  be  participating   in   a
distribution  of  securities that would require  compliance  with
Rule  10b-6  under the Exchange Act and may be considered  to  be
underwriters  within the meaning of the Securities Act.   Entergy
will not extend to any such person any rights or privileges other
than  those  to which it would be entitled as a Participant,  nor
will  Entergy  enter  into any agreement  with  any  such  person
regarding such person's purchase of such shares or any resale  or
distribution thereof.  Entergy may, however, approve requests for
optional  cash investments by such persons in excess of allowable
maximum  limitations.   If such requests are  submitted  for  any
Investment  Date for an aggregate amount in excess of the  amount
Entergy is willing to accept, Entergy may honor such requests  in
order  of receipt, pro rata or by any other method which  Entergy
determines to be appropriate.


                          LEGAL MATTERS

      Certain legal matters with regard to the Common Stock  will
be  passed  upon  by  Laurence  M.  Hamric,  General  Attorney  -
Corporate  and Securities, Entergy Services, Inc.  Mr. Hamric  is
the record owner of 1,121 shares of Common Stock.

                             EXPERTS

      The consolidated balance sheets as of December 31, 1995 and
1994 and the statements of consolidated income, retained earnings
and  paid-in capital, and cash flows and the related consolidated
financial  statement schedules for the two years  in  the  period
ended  December  31,  1995, incorporated  by  reference  in  this
prospectus,  have  been incorporated herein on  reliance  on  the
reports,  which  include  emphasis paragraphs  related  to  rate-
related contingencies and legal proceedings and a 1995 change  of
accounting   method   for  incremental   nuclear   plant   outage
maintenance  costs by one of the Corporation's  subsidiaries,  of
Coopers & Lybrand L.L.P., independent accountants, given  on  the
authority of that firm as experts in accounting and auditing.

       The   financial  statements  as  of  December  31,   1993,
incorporated  in  this Prospectus by reference to  the  Company's
Annual Report on Form 10-K for the year ended December 31,  1995,
have been audited by Deloitte & Touche LLP, independent auditors,
as  stated  in  their  reports  dated  February  11,  1994,  also
incorporated by reference herein.

<PAGE>
<TABLE>
<CAPTION>
                                
                           APPENDIX I

<S>    <C>             <C>              <C>               <C>              <C>

             (C)             (D)               (E)                (F)              (G)
                       Threshold Price                                             
                          and Waiver      Optional Cash                             
          Expected       Discount, if      Investments       Pricing Period     Investment
Cycle    Record Date    any,  will be          Must            Start Date          Date
                            set by        be received by
                                                                                           
  A   August 7, 1996  August 12, 1996     August 14, 1996     August 15, 1996 September 3, 1996
                                                                                           
  B          N/A    September 10,1996  September 12, 1996  September 13, 1996   October 1, 1996
                                                           
  B          N/A     October 11, 1996    October 15, 1996    October 16, 1996  November 1, 1996
                                                                              
                                                                                           
  A November 6, 1996 November 8, 1996   November 12, 1996   November 13, 1996  December 2, 1996    
                                                                     
  B          N/A    December 10, 1996   December 12, 1996   December 13, 1996   January 2, 1997
                                                             
  B          N/A     January 13, 1997    January 15, 1997    January 16, 1997  February 3, 1997
                                                                             
 A February 12, 1997  February 7, 1997  February 11, 1997   February 12, 1997     March 3, 1997
                                                        
  B          N/A        March 10, 1997     March 12, 1997      March 13, 1997     April 1, 1997
                                                                                           
  B          N/A        April 10, 1997     April 14, 1997      April 15, 1997       May 1, 1997
                                                                                           
  A       May 14, 1997     May 9, 1997       May 13, 1997        May 14, 1997      June 2, 1997
                                                                                           
  B          N/A         June 10, 1997      June 12, 1997       June 13, 1997      July 1, 1997
                                                                                           
  B          N/A         July 11, 1997      July 15, 1997       July 16, 1997    August 1, 1997
                                                                                           
  A    August 13, 1997 August 11, 1997    August 13, 1997     August 14, 1997 September 2, 1997
                                                                                       
  B          N/A    September 10, 1997 September 12, 1997   September 15,1997   October 1, 1997
                                                           
  B          N/A      October 13, 1997   October 15, 1997    October 16, 1997  November 3, 1997
                                                                              
  A November 12, 1997 November 7, 1997  November 11, 1997   November 12, 1997  December 1, 1997 
                                                                      
  B          N/A     December 10, 1997  December 12, 1997   December 15, 1997   January 2, 1998
                                                              
  B          N/A      January 12, 1998   January 14, 1998    January 15, 1998  February 2, 1998
                                                                               
  A February 11, 1998 February 6, 1998  February 10, 1998   February 11, 1998     March 2, 1998
                                                         
  B          N/A        March 11, 1998     March 13, 1998      March 16, 1998     April 1, 1998
                                                                                           
  B          N/A        April 10, 1998     April 14, 1998      April 15, 1998       May 1, 1998
                                                                                           
  A       May 13, 1998     May 8, 1998       May 12, 1998        May 13, 1998      June 1, 1998
                                                                                           
  B          N/A         June 10, 1998      June 12, 1998       June 15, 1998      July 1, 1998
                                                                                           
  B          N/A         July 13, 1998      July 15, 1998       July 16, 1998    August 3, 1998
</TABLE>

A.   Optional cash investments and reinvestment of dividends.
B.   Optional cash investments only.
C.   The Record Date for dividend reinvestment months (indicated
     by the letter "A" in the Cycle column) will be established
     by the Board of Directors.
D.   The Threshold Price and the Waiver Discount, if any, will be
     established three business days prior to the first day of
     the Pricing Period.
E.   Optional cash investments are due by the close of business
     on the last business day immediately preceding the first day
     of the Pricing Period.
F.   The Pricing Period will be the twelve consecutive Trading
     Days ending on the Trading Day immediately preceding the
     Investment Date.
G.   The Investment Date will be the dividend payment date during
     a month in which a cash dividend is paid and in any other
     month will be the first calendar day of such month,
     provided, however, that if either the dividend payment date
     or such first calendar day falls on a date when the NYSE is
     closed, the Investment Date will be the next succeeding day
     on which the NYSE is open.


                   U .S. EQUITY
              MARKETS CLOSED IN 1996
                            
     New Years Day          January 1
     Presidents Day         February 19
     Good Friday            April 5
     Memorial Day           May 27
     Independence Day       July 4
     Labor Day              September 2
     Thanksgiving Day       November 28
     Christmas Day          December 25
                            


                   U .S. EQUITY
              MARKETS CLOSED IN 1997
                            
     New Years Day          January 1
     Presidents Day         February 17
     Good Friday            March 28
     Memorial Day           May 26
     Independence Day       July 4
     Labor Day              September 1
     Thanksgiving Day       November 27
     Christmas Day          December 25
                            


No  persons have been authorized to  give            Dividend
any    information   or   to   make   any          Reinvestment
representations    other    than    those       and Stock Purchase
contained   or   incorporated   in   this              Plan
Prospectus  and, if given or  made,  such                
information or representations  must  not                
be relied upon as having been authorized.       ___________, 1996
This  Prospectus does not  constitute  an          Common Stock
offer  to  sell or a solicitation  of  an       ($0.01 Par Value)
offer  to  buy any securities other  than                
those to which it relates, or an offer or                
solicitation   with  respect   to   those                
securities  to  which it relates  to  any
persons  in  any jurisdiction where  such
offer  or solicitation would be unlawful.
The  delivery of this Prospectus  at  any
time  does not imply that the information
contained or incorporated herein  at  its
date is correct as of any time subsequent
to its date.
                                                         
            TABLE OF CONTENTS                            
                                                         
AVAILABLE INFORMATION .                     3              
INCORPORATION OF CERTAIN DOCUMENTS BY
  REFERENCE . .                             3
SUMMARY OF PLAN                             4
DESCRIPTION OF THE PLAN                     6
  PURPOSE . .                               6
  PARTICIPATION OPTIONS                     6
ADVANTAGES AND DISADVANTAGES                6
ADMINISTRATION                              7
  PARTICIPATION                             8
  ENROLLMENT                                8
  PURCHASES . .                            10
  CERTIFICATES                             14
  SALE OF SHARES                           14
  REPORTS                       ...........15
  WITHDRAWAL                               15
  TAXES                                    15
  OTHER PROVISIONS                         16
USE OF PROCEEDS                            17
INDEMNIFICATION UNDER THE SECURITIES ACT   17
COMMON STOCK DIVIDENDS
  AND PRICE RANGE                          17
PLAN OF DISTRIBUTION                       18
LEGAL MATTERS                              18
EXPERTS .                                  18
APPENDIX I                                A-1


                             PART II

ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION. ESTIMATED

Securities and Exchange Commission                     $  93,400
Printing   expense  --  Registration  Statement   and     60,000
Prospectus .
Transfer Agent and Registrar                                    
Fees  of  New  York Stock Exchange and Chicago  Stock      8,600
Exchange for listing
Legal Fees                                                15,000
Accountants' Fees ........                                18,000
Miscellaneous Fees and Expenses                          225,000
                                                       ---------
   Total                                                $420,000
                                                       =========


ITEM 15.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

      The  General  Corporation Law of the State of Delaware,  as
amended, provides that a corporation may indemnify any person who
was  or  is  a  party  or is threatened to  be  a  party  to  any
threatened,  pending  or completed action,  suit  or  proceeding,
whether  civil, criminal, administrative or investigative  (other
than  action by or in the right of the corporation) by reason  of
the fact that he is or was a director, officer, employee or agent
of  the  corporation or is or was serving at its request in  such
capacity  in another corporation or business association  against
expenses  (including  attorneys'  fees),  judgments,  fines   and
amounts  paid in settlement, actually and reasonably incurred  by
him  in  connection with such action, suit or  proceeding  if  he
acted in good faith and in a manner he reasonably believed to  be
in  or  not opposed to the best interest of the corporation  and,
with  respect  to  any  criminal action  or  proceeding,  had  no
reasonable cause to believe his conduct was unlawful.

      The  Certificate  of Incorporation and the  Bylaws  of  the
Company  provide in effect that the Company shall  indemnify  its
directors, officers and employees to the extent permitted by  The
General  Corporation Law of Delaware.  In addition,  the  Company
maintains a directors and officers policy.


ITEM 16.  EXHIBITS:

     4.1       Certificate    of   Incorporation    of    Entergy
               Corporation  dated December 31, 1993  (Exhibit  A-
               1(a) to Rule 24 Certificate in 70-8059).
     4.2       Bylaws of Entergy Corporation effective August 25,
               1992 and as presently in effect (Exhibit A-2(a) to
               Rule 24 Certificate in 70-8059).
     5         Opinion  of  Laurence  M.  Hamric,  Esq.,  General
               Attorney,   Corporate   &   Securities,    Entergy
               Services, Inc. (filed herewith).
     23.(a)    Consent of Laurence M. Hamric, Esq. (contained  in
               Exhibit 5).
     23.(b)    Consent   of  Coopers  &  Lybrand  L.L.P.   (filed
               herewith).
     23.(c)    Consent of Deloitte & Touche LLP (filed herewith).
     24        Powers  of  Attorney (see signature  page  of  the
               Registration Statement).


ITEM 17.  UNDERTAKINGS.

(a)  The undersigned registrant hereby undertakes:

   (1)   To file, during any period in which offers or sales  are
   being  made,  a post-effective amendment to this  registration
   statement:
   
      (i)    To   include  any  prospectus  required  by  section
       10(a)(3) of the Securities Act;
   
      (ii)  To  reflect  in the prospectus any  facts  or  events
       arising  after  the  effective date  of  the  registration
       statement  (or  the  most recent post-effective  amendment
       thereof)   which,  individually  or  in   the   aggregate,
       represent  a  fundamental change in  the  information  set
       forth in the registration statement;
   
      (iii)       To   include  any  material  information   with
       respect   to  the  plan  of  distribution  not  previously
       disclosed  in  the registration statement or any  material
       change to such information in the registration statement;

Provided,  however, that paragraphs (a)(l)(i) and  (a)(l)(ii)  do
not  apply  if  the  information required to  be  included  in  a
post-effective  amendment  by those paragraphs  is  contained  in
periodic  reports filed by the registrant pursuant to Section  13
or  Section  15(d) of the Exchange Act that are  incorporated  by
reference in the registration statement.
    
   (2)That,  for  the purpose of determining any liability  under
   the  Securities Act, each such post-effective amendment  shall
   be  deemed to be a new registration statement relating to  the
   securities   offered  therein,  and  the  offering   of   such
   securities  at  that time shall be deemed to  be  the  initial
   bona fide offering thereof.
   
   (3)   To remove from registration by means of a post-effective
   amendment any of the securities being registered which  remain
   unsold at the termination of the offering.
       
      (b)  The undersigned registrant hereby undertakes that, for
purposes  of determining any liability under the Securities  Act,
each filing of the registrant's annual report pursuant to Section
13(a)   or  Section  15(d)  of  the  Exchange  Act  (and,   where
applicable,  each  filing of an employee  benefit  plan's  annual
report  pursuant to section 15(d) of the Exchange  Act)  that  is
incorporated by reference in the registration statement shall  be
deemed  to  be  a  new  registration statement  relating  to  the
securities  offered therein, and the offering of such  securities
at that time shall be deemed to be the initial bona fide offering
thereof.

      (c)   Insofar  as  indemnification for liabilities  arising
under  the Securities Act may be permitted to directors, officers
and  controlling  persons  of  the  registrant  pursuant  to  the
foregoing  provisions,  or otherwise,  the  registrant  has  been
advised   that   in   the   opinion  of   the   Commission   such
indemnification is against public policy as expressed in the  Act
and  is, therefore, unenforceable.  In the event that a claim for
indemnification against such liabilities (other than the  payment
by  the  registrant of expenses incurred or paid by  a  director,
officer or controlling person of the registrant in the successful
defense  of any action, suit or proceeding) is asserted  by  such
director,  officer or controlling person in connection  with  the
securities being registered, the registrant will, unless  in  the
opinion of its counsel the matter has been settled by controlling
precedent,  submit  to  a court of appropriate  jurisdiction  the
question  whether  such indemnification by it is  against  public
policy as expressed in the Act and will be governed by the  final
adjudication of such issue.


<PAGE>
                           SIGNATURES

Pursuant  to the requirements of the Securities Act of 1933,  the
registrant  certifies that it has reasonable grounds  to  believe
that it meets all of the requirements for filing on Form S-3  and
has  duly caused this registration statement to be signed on  its
behalf by the undersigned, thereunto duly authorized, in the City
of New Orleans, Louisiana, on the 12th day of April 1996.


                              ENTERGY CORPORATION
                              
                              
                              
                              By:  /s/William J. Regan, Jr.
                                   William J. Regan, Jr.
                                   Vice President and Treasurer
                              
                              



                        POWER OF ATTORNEY

    KNOW  ALL  MEN  BY  THESE PRESENTS, that  each  person  whose
signature  appears  below  constitutes and  appoints  William  J.
Regan,  Jr.,  Vice President and Treasurer, Entergy  Corporation,
Laurence  M.  Hamric,  Esq., General  Attorney  -  Corporate  and
Securities,  Entergy  Services,  Inc.,  and  Ann  G.  Roy,  Esq.,
Associate  Counsel - Corporate and Securities, Entergy  Services,
Inc.,  his true and lawful attorney-in-fact and agent,  for  him,
with  full power of substitution and resubstitution, for him  and
in  his name, place and stand, in any and all capacities, to sign
any  and all amendments (including post-effective amendments)  to
this  Registration  Statement, and to  file  the  same  with  all
exhibits  thereto,  and other documents in connection  therewith,
with  the Securities and Exchange Commission, granting unto  said
attorney-in-fact  and agent full power and authority  to  do  and
perform  each and every act and thing requisite and necessary  to
be  done,  as fully to all interests and purposes as he might  or
could do in person, hereby ratifying and confirming all that said
attorney-in-fact and agent or his substitute or  substitutes  may
lawfully do or cause to be done by virtue hereof.

      Pursuant to the requirements of the Securities Act of 1933,
this  registration  statement  has  been  signed  below  by   the
following persons in the capacities and on the 12th day of April,
1996.


SIGNATURE                               TITLE
                                        
                                        
/s/W. Frank Blount                      
W. Frank Blount                         Director
                                        
                                        
/s/John A. Cooper, Jr.                  
John A. Cooper, Jr.                     Director
                                        
                                        
/s/Lucie J. Fjeldstad                   
Lucie J. Fjeldstad                      Director
                                        
                                        
/s/Norman C. Francis                    
Norman C. Francis                       Director
                                        
                                        
/s/Kaneaster Hodges, Jr.                
Kaneaster Hodges, Jr.                   Director
                                        
                                        
/s/Robert v.d. Luft                     
Robert v.d. Luft                        Director
                                        
                                        
/s/Edwin Lupberger                      
Edwin Lupberger                         Director
                                        
                                        
/s/Kinnaird R. McKee                    
Kinnaird R. McKee                       Director
                                        
                                        
/s/Paul W. Murrill                      
Paul W. Murrill                         Director
                                        
                                        
/s/James R. Nichols                     
James R. Nichols                        Director
                                        
                                        
/s/Eugene H. Owen                       
Eugene H. Owen                          Director
                                        
                                        
/s/John N. Palmer, Sr.                  
John N. Palmer, Sr.                     Director
                                        
                                        
/s/Robert D. Pugh                       
Robert D. Pugh                          Director
                                        
                                        
/s/H. Duke Shakelford                   
H. Duke Shackelford                     Director
                                        
                                        
/s/Wm. Clifford Smith                   
Wm. Clifford Smith                      Director
                                        
                                        
/s/Bismark A. Steinhagen                
Bismark A. Steinhagen                   Director




                                                   Exhibit 5


                                        April 12, 1996

Entergy Corporation
639 Loyola Avenue
New Orleans, Louisiana  70113

Ladies and Gentlemen:

     With respect to the Registration Statement on Form S-3
(Registration No. 333-     ) of Entergy Corporation (the 
"Company") filed pursuant to the Securities Act
of 1933, as amended, in connection with the proposed
issuance and sale pursuant to the Entergy Corporation
Dividend Reinvestment and Stock Purchase Plan (the "Plan")
of 10,000,000 shares of common stock, $.01 par value (the
"Common Stock"), I am of the opinion that the Company is
duly organized and existing under the laws of Delaware and
has the corporate power to conduct its business and issue
the Common Stock.

     I am further of the opinion that when the steps
mentioned in the next paragraph below shall have been taken,
(a) all requisite corporate and governmental authorizations
will have been given for the issuance and sale of the Common
Stock (except such governmental authorization as may be
necessary under the Blue Sky laws of the several States as
to which I give no opinion) and (b) the shares of Common
Stock will be validly issued, fully paid and nonassessible.

     The steps to be taken as indicated in the preceding
paragraph are:

     (1)  Authorization of the issuance and sale of the
Common Stock by the Board of Directors and/or a duly
appointed committee and/or authorized officer of the
Company;

     (2)  Compliance with the Securities Act of 1933, as
amended;

     (3)  Compliance with the Public Utility Holding Company
Act of 1935, as amended; and

     (4)  The issuance and sale of the Common Stock for
consideration pursuant to and in accordance with the terms
of the Plan, and in accordance with all such authorizations.

     I hereby consent to the filing of this opinion as
Exhibit 5 to the Registration Station.

                                  Very truly yours,

                                  /s/ Laurence M. Hamric

                                  Laurence M. Hamric
                                  Corporate and Securities
                                  Entergy Services, Inc.



                                                    Exhibit 23(b)
                                                                 
              [Coopers & Lybrand L.L.P. Letterhead]


April 1, 1996

Deloitte & Touche L.L.P.
Suite 3700
One Shell Square
701 Poydras Street
New Orleans, Louisiana 70139-3700

This letter is furnished in connection with the report you have
been requested to provide with respect to the consolidated
financial statements of Entergy Corporation and Subsidiaries for
the year ended December 31, 1993, which statements are
incorporated by reference into the Company's registration
statement on Form S-3 registering shares of the common stock for
the Company's Dividend Reinvestment and Stock Purchase Plan.

We have audited the consolidated financial statements of Entergy
Corporation and Subsidiaries for the years ended December 31,
1995 and 1994. Except for the matter discussed in the following
paragraphs, our audits of such financial statements did not
disclose any events or transactions subsequent to December 31,
1993 that, in our opinion, might have a material effect upon the
consolidated financial statements of Entergy Corporation and
Subsidiaries for the year ended December 31, 1993, or would
otherwise require disclosure in the notes to the financial
statements for the year ended 1993.

As you are aware, on July 7, 1994 New Orleans Public Service Inc.
was ordered by the Council of City of New Orleans to begin an
annual prospective reduction in customer billings of $24.95
million based upon excess earnings for the test year ended
September 30, 1993.

As you are also aware, a settlement was reached between System
Energy Resources, Inc. and the Federal Energy Regulatory
Commission and other parties as discussed in Note 2 to the
December 31, 1995 financial statements included in the Company's
filing on Form 10-K.

As discussed in Note 1 to the financial statements included in
the Company's filing on Form 10-K, in 1995 Arkansas Power & Light
changed its method of accounting for incremental nuclear plant
outage maintenance costs.

If any other matters come to our attention before the filing of
the registration statement that, in our judgment, could have a
material effect on the consolidated financial statements of
Entergy Corporation and Subsidiaries audited by you, we will
notify you promptly.


Very truly yours,


Coopers & Lybrand L.L.P.



                                                  EXHIBIT 23(c)




INDEPENDENT AUDITORS' CONSENT

We consent to the incorporation by reference in this
Registration Statement of Entergy Corporation on Form S-3 of
our reports dated February 11, 1994, appearing in the Annual
Report on Form 10-K of Entergy Corporation for the year ended
December 31, 1995, and to the reference to us under the heading
"Experts" in the Prospectus, which is incorporated by reference
in this Registration Statement.


Deloitte & Touche LLP

New Orleans, Louisiana
April 5, 1996




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