ENTERGY CORP /DE/
U-1, 1996-04-11
ELECTRIC SERVICES
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                                               File No. 70-______

               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C. 20549
                            Form U-l
               ___________________________________
                                
                     APPLICATION-DECLARATION
                              under
         THE PUBLIC UTILITY HOLDING COMPANY ACT OF 1935
               ___________________________________
                                
                       Entergy Corporation
                        639 Loyola Avenue
                     New Orleans, LA  70113
                                
       (Name of company filing this statement and address
                 of principal executive offices)
               ___________________________________
                                
                       Entergy Corporation
     (Name of top registered holding company parent of each
                     applicant or declarant)
               ___________________________________
                                
                                
       Edwin Lupberger                     William J. Regan, Jr.
       Chairman of the Board, President    Vice President and Treasurer
       and Chief Executive Officer         Entergy Corporation
       Entergy Corporation                 639 Loyola Avenue
       639 Loyola Avenue                   New Orleans, LA 70113
       New Orleans, LA  70113
                                   
                                   
           (Names and addresses of agents for service)
               ___________________________________
                                
     The Commission is also requested to send copies of any
        communications in connection with this matter to:
                                
                                
                       Laurence M. Hamric, Esq.
                           Ann G. Roy, Esq.
                        Entergy Services, Inc.
                          639 Loyola Avenue
                        New Orleans, LA 70113

<PAGE>
Item 1.     Description of the Proposed Transactions.

      1.1  Entergy Corporation (the "Company"), a registered
      holding company under the Public Utility Holding Company
      Act of 1935, as amended (the "Act"), whose principal
      business address is 639 Loyola Avenue, New Orleans,
      Louisiana  70113, proposes to issue and sell up to
      10,000,000 additional shares of its authorized but
      unissued common stock, par value $0.01 per share (the
      "Common Stock") through March 30, 2001 pursuant to the new
      Entergy Corporation Dividend Reinvestment and Stock
      Purchase Plan (the "Plan").  The Company also will have
      the option to direct the Administrator of the Plan to
      purchase shares from third parties to fulfill the
      requirements of the Plan.

      1.2  Participants.  All of the Company's shareholders and
      any other interested investors may purchase shares of
      Common Stock and/or invest all or a portion of their cash
      dividends in shares of Common Stock pursuant to the Plan
      (each a "Participant").  Registered holders of shares of
      Common Stock may participate in the Plan directly, and
      beneficial owners may participate by either having their
      shares transferred into their own names or directing their
      broker, bank or nominee to participate on their behalf.
      An interested investor that is not already a shareholder
      may become a Participant by making an initial cash
      investment of not less than $1,000 nor more than $3,000,
      unless granted a waiver of the $3,000 maximum by the
      Company as described below.  Potential Participants that
      reside in jurisdictions in which their participation would
      be unlawful will not be eligible to participate in the
      Plan.

      1.3  Dividend Reinvestment.  Participants in the Plan may
      elect to have all or a portion of their dividends
      reinvested in shares, including fractional shares, of
      Common Stock.  Those Participants that elect to have only
      a portion of their cash dividends reinvested under the
      Plan will continue to receive cash dividends on those
      shares not participating in the Plan.

      1.4  Optional Cash Investments. A Participant may make an
      optional cash investment in shares of Common Stock subject
      to a minimum of $100 and a maximum of $3,000 per month,
      and an interested investor that has not yet become a
      Participant may make an initial optional cash investment
      of a minimum of $1,000 and a maximum of $3,000.  In both
      instances, the $3,000 limit may be waived by the Company
      pursuant to a written request (a "Request for Waiver").
      Optional cash investments may be made by Participants once
      each month.

      1.5  Purchase Price.  Under the Plan, the purchase price
      of the newly issued shares will be the weighted average of
      the daily high and low sales prices of the Common Stock on
      the New York Stock Exchange ("NYSE") during the pricing
      period, which consists of the twelve trading days
      immediately preceding the investment date; and the
      purchase price for shares purchased on the open market will be
      the weighted average price paid by the Plan including
      brokerage fees and commissions computed up to seven
      decimal places, if necessary.  The investment date for any
      month in which a dividend will be paid will be the
      dividend payment date; and, for any other month, the
      investment date will be the first calendar day of such
      month provided, however, that if either the dividend
      payment date or the first calendar day of the month falls
      on a day when the NYSE is closed, the investment date will
      be the next following day that the NYSE is open.  The Plan
      must receive funds for optional cash investments no later
      than the last business day immediately preceding the first
      day of the pricing period for the next following
      investment date.  Funds received after the last business
      day immediately preceding the first day of the pricing
      period and before the next succeeding investment date will
      be returned to the Participants without interest.  All
      shares of Common Stock purchased pursuant to the Plan from
      third parties will be purchased as soon as practicable on
      or after the applicable investment date, and shares
      purchased from the Company will be purchased on the
      investment date.  The shares of Common Stock purchased on
      behalf of the Participants to fulfill the requirements of
      the Plan will be in the Company's discretion, either
      previously issued shares purchased on the open market or
      in privately negotiated transactions or newly issued
      shares purchased directly from the Company.  The decision
      whether to allow the Plan to purchase new but unissued
      shares or shares on the open market may be made by the
      Company only once in any three month period.

      1.6  Request for Waiver.  An optional cash investment in
      excess of the $3,000 per month maximum may be made only
      pursuant to a Request for Waiver accepted by the Company.
      The Company has sole discretion as to whether to grant any
      Request for Waiver.  In deciding whether to grant a
      Request for Waiver, the Company may consider relevant
      factors including, but not limited to, whether the Plan
      has been acquiring newly issued shares from the Company or
      acquiring shares in the open market or in privately
      negotiated transactions from third parties, the Company's
      need for additional capital, the attractiveness of
      obtaining such additional capital through a sale of Common
      Stock as compared to the sources of other funds, the
      purchase price likely to apply to a sale of the Common
      Stock, the Participants submitting the requests, the
      extent and nature of such Participants' prior
      participation in the Plan, the number of shares of Common
      Stock held of record by such Participants and the amount
      of their proposed investments, and the aggregate amount of
      optional cash investments in excess of the allowable
      maximum that have been submitted by all Participants.  If
      Requests for Waiver are submitted at any time for an
      aggregate investment amount in excess of the amount, if
      any, that  the Company is then willing to accept, the
      Company may grant such Requests for Waiver in the order of
      receipt, pro rata or by any other method the Company
      determines is appropriate.

      1.7  Threshold Price.  The Company may also establish, for
      each monthly pricing period under the Plan, a minimum
      price (the "Threshold Price") applicable to the purchase
      of shares directly from the Company pursuant to a Request
      for Waiver.  If established for any pricing period, the
      Threshold Price will be the minimum dollar amount that the
      average of the high and low sales prices of the Common
      Stock on the NYSE for each trading day of the relevant
      pricing period must equal or exceed.  In the event the
      Threshold Price is not satisfied or no trades are made on
      the NYSE for any trading day in the pricing period, then
      that trading day and all trading prices for that day will
      be excluded in the determination of the purchase price.
      Additionally, for each trading day of the pricing period
      excluded from the pricing period, one-twelfth of the total
      amount of the optional cash investment of each Participant
      made pursuant to a Request for Waiver will be returned to
      that Participant without interest.

      1.8  Waiver Discount.  For those purchases of Common Stock
      made pursuant to a Request for Waiver, the Company, at
      least three business days prior to the first day of the
      applicable pricing period, may also establish a discount
      from the purchase price applicable to those optional cash
      investments (the "Waiver Discount").  The Waiver Discount
      may be between 0% and 3% and may vary each month, but once
      established will apply uniformly to all optional cash
      investments made for that month pursuant to a Request for
      Waiver.  The Waiver Discount will be established at the
      Company's total discretion after a review of current
      market conditions, the level of participation in the Plan
      and current and projected capital needs.  The Company has
      no present plans to establish either a discount or minimum
      price for optional cash investments of $3,000 or less or
      for dividend reinvestments, but reserves the right under
      the Plan to do so in the future.

      1.9  Administration.  The Plan will be administered by
      Mellon Bank, N.A., or such successor administrator as the
      Company may designate (the "Administrator").  The
      Administrator will act as the agent for the Participants,
      review records of the accounts of the Participants, send
      regular account statements to the Participants and perform
      all other administrative duties relating to the Plan.
      Shares purchased for each Participant under the Plan will
      be held by, and registered in the name of, the
      Administrator or its nominee on behalf of each Participant
      unless the Participant requests that stock certificates be
      issued.  Participants may also deposit certificates to be
      held by the Administrator for safekeeping for all shares
      of Common Stock designated for participation in the Plan.
      Upon written request of a Participant or upon withdrawal
      from the Plan or termination of the Plan, the
      Administrator will have certificates issued and delivered
      to the Participant for all shares credited to the
      Participant's account.  In no event, however, will
      certificates be issued for fractional shares.  A
      Participant will retain all voting rights relative to the
      shares of Common Stock held by the Administrator and such
      shares will be voted in accordance with the Participant's
      instructions.  Participants may withdraw from the Plan at
      any time upon written notice.

      1.10 Use of Proceeds.  The Plan will have the effect of
      raising additional capital through the direct sale of
      Common Stock.  Proceeds from the issuance of shares under
      the Plan will be used for general corporate purposes, and,
      subject to any requisite Commission approval, such
      purposes may include, but are not limited to, investments
      in subsidiaries, repayment of debt and payment of
      dividends and interest.

      1.11 The Plan is set forth in its entirety in the
      prospectus included as part of Exhibit
      C-1 hereto to which reference is hereby made.  The Company
      reserves the right (subject to any requisite Commission
      approval) to suspend, modify or terminate the Plan at any
      time.

Item 2.   Fees, Commissions and Expenses.

           Participants will pay their pro rata share of any
      brokerage fees or commissions on purchases of shares of
      Common Stock for their accounts in the open market or in
      privately negotiated transactions, which sums will be
      first deducted before determining the number of shares to
      be purchased.  Participants will not incur brokerage
      commissions or service charges in connection with the
      reinvestment of dividends, or the purchase  of Common
      Stock directly from the Company.  Participants will pay
      their pro rata share of any brokerage fees or commissions
      on shares of Common Stock sold for their account under the
      Plan (unless such shares are purchased by the Plan), which
      will be deducted from the proceeds of such sales.  The
      Administrator also will charge certain administrative fees
      for other services or transactions, which will be paid by
      Participants.
   
           Additionally, expenses related to the Common Stock
      are not expected to exceed the following:

       Filing Fees--                            
         Securities and Exchange Commission     
          U-1                                  $  2,000
         *S-3                                    95,000
                                                
       Listing Fee--                            
         New York Stock Exchange                  8,300
         Chicago Stock Exchange                     250
         Pacific Stock Exchange                       0
                                                
       *Legal Fees                               15,000
                                                
       *Accounting Fees                          18,000
                                                
       *Printing                                 60,000
                                                
       *Miscellaneous                           225,000
                                                
                            TOTAL              $423,550
                                                
       * Estimated                              
   
Item 3.   Applicable Statutory Provisions.

           The Company considers that the proposed issuance and
      sale of the Common Stock pursuant to the Plan is subject
      to the provisions of Section 6(a), 7 and 12(b) and (c) of
      the Act and Rules 23, 24 and 45  thereunder.

Item 4.   Regulatory Approval

           No state regulatory body or agency and no federal
      commission or agency other than this Commission has
      jurisdiction over the transactions proposed herein.

Item 5.   Procedure.

           The Company requests that the Commission's notice of
      proposed transactions published pursuant to Rule 23(e) be
      issued by April 17, 1996, or as soon thereafter as
      practicable.

           The Company further requests that the Commission's
      order permitting the Application-Declaration to become
      effective by May 20, 1996 with respect to the transactions
      described herein, so that the Company will be in a
      position to issue Common Stock to Participants commencing
      as soon thereafter as practicable.

           The Company hereby waives a recommended decision by a
      hearing officer or any other responsible officer of the
      Commission and hereby consents that the Division of
      Investment Management may assist in the preparation of the
      Commission's decisions and/or order in this matter.

Item 6.   Exhibits and Financial Statements.

      (a)  Exhibits:

              *A-1   Certificate of Incorporation of Entergy
                     Corporation dated December 31, 1993
                     (Exhibit A-1(a) to Rule 24 Certificate
                     in 70-8959).
                     
              *A-2   Bylaws of the Company effective August
                     25, 1992 and as presently in effect
                     (Exhibit A-2(a) to Rule 24 Certificate
                     in 70-8959).
                     
             **B-1   The Entergy Corporation Dividend
                     Reinvestment and Stock Purchase Plan
                     (contained in Registration Statement
                     No. 333-_________ filed as Exhibit C-1
                     hereto).
                     
             **C-1   Registration Statement No. 333-_________
                     relating to the Entergy Corporation
                     Dividend Reinvestment and Stock
                     Purchase Plan.
                     
             **F-1   Opinion of Laurence M. Hamric, Esq.,
                     General Attorney, Corporate &
                     Securities, Entergy Services, Inc.
                     
               H-1   Suggested form of Notice of Proposed
                     Transaction in the Federal Register.
 
 
  *   Incorporated by reference.
 
 **   To be filed by amendment.


      Section B.  Financial Statements

           Financial Statements of Entergy Corporation and
      subsidiaries, consolidated, as of December 31, 1995
      (reference is made to Exhibit G hereto).
           
           Financial Statements of Entergy Corporation as of 
      December 31, 1995 (reference is made to Exhibit G hereto).

           Notes to Financial Statements of Entergy Corporation
      and subsidiaries included in the Annual Report on Form 10-
      K for the fiscal year ended December 31, 1995 (filed in
      File No. 1-11299 incorporated by reference).

           Except as reflected in the Financial Statements, no
      material changes not in the ordinary course of business
      have taken place since December 31, 1995.

           Reference is made to Exhibit G hereto for a statement
      of the proposed accounting treatment of the transactions
      herein contemplated.


Item 7.   Information as to Environmental Effects

           (a)  As more fully described in Item 1, the proposed
      transactions subject to the jurisdiction of the Commission
      relate only to the Plan and do not involve a major federal
      action having a significant impact on the human
      environment.

           (b)  Not applicable.

<PAGE>

                            SIGNATURE

      Pursuant to the requirements of the Public Utility Holding
      Company Act of 1935, the undersigned company has duly
      caused this Application/Declaration to be signed on its
      behalf by the undersigned thereunto duly authorized.


                                ENTERGY CORPORATION
                                       
                                       
                                By:  /s/Louis E. Buck, Jr.
                                       Louis E. Buck, Jr.
                                    Vice President and Chief 
                                       Accounting Officer
                                       
                                       
                                       
Dated: April 10, 1996                  





                                                                 
                                                      Exhibit H-1



             Form of Notice of Proposed Transactions

                                

SECURITIES AND EXCHANGE COMMISSION

(Release No. 35-            )

Filings Under the Public Utility Holding Company Act of 1935 ("Act")

_____________, 1996



          Notice is hereby given that the following filings(s)

has/have been made with the Commission pursuant to provisions of

the Act and rules promulgated thereunder.  All interested persons

are referred to the application(s) and/or declarations(s) for

complete statements of the proposed transactions(s) summarized

below.  The application(s) and/or declaration(s) and any

amendments thereto is/are available for public inspection through

the Commission's Office of Public Reference.

          Interested persons wishing to comment or request a

hearing on the application(s) and/or declarations(s) should

submit their views in writing by April___, 1996 to the Secretary,

Securities and Exchange Commission, Washington, D.C. 20549, and

serve a copy on the relevant applicant(s) and/or declarant(s) at

the address(es) specified below.  Proof of service (by affidavit

or, in case of an attorney at law, by certificate) should be

filed with the request.  Any request for hearing shall identify

specifically the issues of fact or law that are disputed.  A

person who so requests will be notified of any hearing, if

ordered, and will receive a copy of any notice or order issued in

the matter.  After said date, the application(s) and/or

declaration(s), as filed or as amended, may be granted and/or

permitted to become effective.

          NOTICE OF PROPOSAL TO ISSUE AND SELL  UP TO $10 MILLION

ADDITIONAL SHARES OF ENTERGY CORPORATION AUTHORIZED BUT UNISSUED

COMMON STOCK, PAR VALUE $.01 PER SHARE PURSUANT TO ITS DIVIDEND

REINVESTMENT AND STOCK PURCHASE PLAN.

          Entergy Corporation (70-     )

          Entergy Corporation ("Entergy" or "the Company"), a

registered holding company, having its principal offices located

at 639 Loyola Avenue, New Orleans, Louisiana  70113, has filed an

application/declaration pursuant to Sections 6, 7 and 12(b) and

(c) of the Act and Rules 23, 24 and 45 thereunder.  Entergy

proposes to issue and sell up to 10,000,000 additional shares of

its authorized but unissued common stock, par value $.01 per

share (the "Common Stock") as authorized by the Commission,

pursuant to a new Dividend Reinvestment and Stock Purchase Plan

(the " Plan").

          The Common Stock will be offered to all holders of

shares of Common Stock and other interested investors (each a

"Participant") pursuant to the Plan whereby Participants

voluntarily may elect to (1) have dividends on all of their

shares of Common Stock automatically reinvested, or (2) have

dividends on less than all of their shares automatically

reinvested and continue to receive cash dividends on their

remaining shares and/or (3) invest in additional shares of Common

Stock by making optional cash investments of not less than $100

nor more than $3,000 per month (except as described below).

Interested investors that are not shareholders may make optional

cash investments in Common Stock, but will be subject to an

initial minimum investment of $1,000 and, subject to certain

exceptions, a maximum of $3,000 for that month.  Additionally,

optional cash investments in excess of $3,000 per month may be

made pursuant to a waiver granted at the discretion of the

Company, and may be subject to a discount and/or minimum price if

such shares will be purchased from the Company pursuant to the

Plan.  In any month, a minimum price and discount may be

established at the discretion of the Company at least three

business days before the first day of the applicable pricing

period.  If established, the minimum price and discount will

apply to all optional cash investments of more than $3,000 in

that month.  Although the Company has no present plans to do so,

in the future the Company may grant a discount and/or establish a

minimum price for those optional cash investments of less than

$3,000 or for dividend reinvestments.

          Shares of Common Stock purchased on behalf of

Participants will be previously issued shares purchased either on

the open market or through privately negotiated transactions, or

a combination thereof, or newly issued shares purchased directly

from Entergy.  The price to Participants for shares purchased on

the open market or from third parties will be the weighted

average price paid for the shares, including brokerage fees and

commissions.  The price of shares purchased directly from Entergy

will be equal to the average of the high and low sale prices for

the Common Stock, as reported on the New York Stock Exchange

("NYSE") for the twelve days immediately preceding the applicable

investment date and may be subject to discount and/or a minimum

price.  If no trades of Common Stock occur on a day during that

twelve day period, that day will be excluded from the pricing

period as well as any day in which the minimum price is not met.



          The Plan will be administered by Mellon Bank, N.A. or

such successor administrator as Entergy may designate (the

"Administrator").  The Administrator will act as agent for

Participants, keep records of the accounts of Participants, send

regular account statements to Participants, and perform other

duties relating to the Plan.  Shares purchased for each

Participant under the Plan will be held by and registered in the

name of the Administrator or its nominee on behalf of the

Participants, unless and until a Participant requests that stock

certificates be issued.

          No service fee will be paid by Participants for shares

purchased directly from the Company, but Participants will pay

certain administrative fees and/or commissions on all other

transactions made pursuant to the Plan.

          A Participant retains all voting rights relating to

shares purchased under the Plan and credited to his account, and

such shares will be voted in accordance with his instructions.  A

Participant may withdraw from the Plan at any time upon written

notice.  In addition, without withdrawing from the Plan, a

Participant is entitled to demand and receive a certificate

representing any number of whole shares of Common Stock credited

to his account.  Entergy reserves the right to suspend, modify

(subject to any requisite Commission approval) or terminate the

Plan at any time.



<TABLE>
<CAPTION>

          ENTERGY CORPORATION AND SUBSIDIARIES
          PRO FORMA CONSOLIDATED BALANCE SHEET
                   DECEMBER 31, 1995
                      (Unaudited)
<S>                                                     <C>                <C>               <C>



                                                                             Adjustments to Reflect
                                                                             Transactions Proposed
                                                                   ----------------------------------------
                                                                Before           In Present           After
                         ASSETS                               Transaction          Filing          Transaction
                                                              ------------      ------------       ------------
                                                                              (In Thousands)
                                                                                 NOTE A.

Utility Plant:
  Electric                                                     $21,698,593                          $21,698,593
  Plant acquisition adjustment - GSU                               471,690                              471,690
  Electric plant under leases                                      675,425                              675,425
  Property under capital leases - electric                         145,146                              145,146
  Natural gas                                                      166,872                              166,872
  Steam products                                                    77,551                               77,551
  Construction work in progress                                    482,950                              482,950
  Nuclear fuel under capital leases                                312,782                              312,782
  Nuclear fuel                                                      49,100                               49,100
                                                              ------------      ------------       ------------
           Total                                                24,080,109                           24,080,109
  Less - accumulated depreciation
   and amortization                                              8,259,318                            8,259,318
                                                              ------------      ------------       ------------
           Utility plant - net                                  15,820,791                           15,820,791
                                                              ------------      ------------       ------------
Other Property and Investments:
  Decommissioning trust funds                                      277,716                              277,716
  Other                                                            434,619                              434,619
                                                              ------------      ------------       ------------
           Total                                                   712,335                              712,335
                                                              ------------      ------------       ------------
Current Assets:
  Cash and cash equivalents:
    Cash                                                            42,822                               42,822
    Temporary cash investments - at cost,
      which approximates market                                    490,768                              490,768
                                                              ------------      ------------       ------------
           Total cash and cash equivalents                         533,590                              533,590
  Special deposits                                                  10,884                               10,884
  Notes receivable                                                   6,907                                6,907
  Accounts receivable:
    Customer (less allowance for
      doubtful accounts of $7.1 million)                           333,343                              333,343
    Other                                                           59,176                               59,176
    Accrued unbilled revenues                                      293,461                              293,461
  Deferrred fuel                                                    25,924                               25,924
  Fuel inventory                                                   122,167                              122,167
  Materials and supplies - at average cost                         345,330                              345,330
  Rate deferrals                                                   420,221                              420,221
  Prepayments and other                                            164,237                              164,237
                                                              ------------      ------------       ------------
            Total                                                2,315,240                            2,315,240
                                                              ------------      ------------       ------------
Deferred Debits and Other Assets:
 Regulatory Assets:
  Rate deferrals                                                 1,033,282                            1,033,282
  SFAS 109 regulatory asset - net                                1,279,495                            1,279,495
  Unamortized loss on reacquired debt                              224,131                              224,131
  Other regulatory assets                                          329,397                              329,397
 Long-term receivables                                             224,726                              224,726
 Other                                                             326,533                              326,533
                                                              ------------      ------------       ------------
            Total                                                3,417,564                            3,417,564
                                                              ------------      ------------       ------------
            TOTAL                                              $22,265,930                          $22,265,930
                                                              ============      ============       ============
</TABLE>

Note A: The effect of  the sale of 10 million shares of Entergy Corporation 
        Common Stock ( assumed Market price $30 per share) through the Dividend 
        Reinvestment Plan, and the use of such proceeds for investments in 
        subsidiaries, repayment of debt, payment of dividends or other general 
        corporate purposes cannot be determined at this time.

<PAGE>
<TABLE>
<CAPTION>

          ENTERGY CORPORATION AND SUBSIDIARIES
          PRO FORMA CONSOLIDATED BALANCE SHEET
                   DECEMBER 31, 1995
                      (Unaudited)

<S>                                                     <C>                <C>               <C>

                                                                             Adjustments to Reflect
                                                                             Transactions Proposed
                                                                   ----------------------------------------
                                                               Before           In Present           After
             CAPITALIZATION AND LIABILITIES                  Transaction          Filing          Transaction
                                                              ------------      ------------       ------------
                                                                              (In Thousands)
                                                                                 NOTE A.
Capitalization:
  Common stock, $.01par value, authorized
    500,000,000 shares; issued 230,017,485
    shares                                                          $2,300                               $2,300
  Paid-in capital                                                4,201,483                            4,201,483
  Retained earnings                                              2,335,579                            2,335,579
  Less - treasury stock (2,251,318 shares in 1995)                  67,642                               67,642
                                                              ------------      ------------       ------------
          Total common shareholders' equity                      6,471,720                            6,471,720

  Subsidiary's preference stock                                    150,000                              150,000
  Subsidiaries' preferred stock:
     Without sinking fund                                          550,955                              550,955
     With sinking fund                                             253,460                              253,460
  Long-term debt                                                 6,777,124                            6,777,124
                                                              ------------      ------------       ------------
          Total                                                 14,203,259                           14,203,259
                                                              ------------      ------------       ------------
Other Noncurrent Liabilities:
  Obligations under capital leases                                 303,664                              303,664
  Other                                                            317,949                              317,949
                                                              ------------      ------------       ------------
          Total                                                    621,613                              621,613
                                                              ------------      ------------       ------------
Current Liabilities:
  Currently maturing long-term debt                                558,650                              558,650
  Notes payable                                                     45,667                               45,667
  Accounts payable                                                 460,379                              460,379
  Customer deposits                                                140,054                              140,054
  Taxes accrued                                                    207,828                              207,828
  Accumulated deferred income taxes                                 72,847                               72,847
  Interest accrued                                                 195,445                              195,445
  Dividends declared                                                12,194                               12,194
  Nuclear refueling reserve                                         22,627                               22,627
  Obligations under capital leases                                 151,140                              151,140
  Reserve for rate refund                                            8,855                                8,855
  Other                                                            224,412                              224,412
                                                              ------------      ------------       ------------
          Total                                                  2,100,098                            2,100,098
                                                              ------------      ------------       ------------
Deferred Credits:
  Accumulated deferred income taxes                              3,777,644                            3,777,644
  Accumulated deferred investment
    tax credits                                                    612,701                              612,701
  Other                                                            950,615                              950,615
                                                              ------------      ------------       ------------
          Total                                                  5,340,960                            5,340,960
                                                              ------------      ------------       ------------
          TOTAL                                                $22,265,930                          $22,265,930
                                                              ============      ============       ============
</TABLE>

Note A: The effect of  the sale of 10 million shares of Entergy Corporation 
        Common Stock ( assumed Market price $30 per share) through the Dividend 
        Reinvestment Plan, and the use of such proceeds for investments in 
        subsidiaries, repayment of debt, payment of dividends or other general 
        corporate purposes cannot be determined at this time.

<PAGE>
<TABLE>
<CAPTION>





          ENTERGY CORPORTAION AND SUBSIDIARIES
      PRO FORMA CONSOLIDATED STATEMENT OF INCOME
         TWELVE MONTHS ENDED DECEMBER 31, 1995
                      (Unaudited)

<S>                                                     <C>                <C>               <C>

                                                                             Adjustments to Reflect
                                                                             Transactions Proposed
                                                                   ----------------------------------------
                                                               Before           In Present           After
                                                             Transaction          Filing          Transaction
                                                              ------------      ------------       ------------
                                                                              (In Thousands)
                                                                                 NOTE A.
Operating Revenues:
  Electric                                                      $6,121,141                           $6,121,141
  Natural gas                                                      103,992                              103,992
  Steam Products                                                    49,295                               49,295
                                                              ------------      ------------       ------------
       Total                                                     6,274,428                            6,274,428
                                                              ------------      ------------       ------------
Operating Expenses:
  Operation and maintenance:
     Fuel and fuel-related expenses
        and gas purchased for resale                             1,395,889                            1,395,889
     Purchased power                                               356,596                              356,596
     Nuclear refueling outage expenses                              84,972                               84,972
     Other operation and maintenance                             1,468,851                            1,468,851
  Depreciation, amortization and decommissioning                   690,841                              690,841
  Taxes other than income taxes                                    299,926                              299,926
  Income taxes                                                     349,528                              349,528
  Amortization of rate deferrals                                   408,087                              408,087
                                                              ------------      ------------       ------------
        Total                                                    5,054,690                            5,054,690
                                                              ------------      ------------       ------------
Operating Income                                                 1,219,738                            1,219,738
                                                              ------------      ------------       ------------
Other Income (Deductions):
  Allowance for equity funds used
   during construction                                               9,629                                9,629
  Miscellaneous - net                                              (20,947)                             (20,947)
  Income taxes                                                      13,346                               13,346
                                                              ------------      ------------       ------------
        Total                                                        2,028                                2,028
                                                              ------------      ------------       ------------
Interest Charges:
  Interest on long-term debt                                       633,851                              633,851
  Other interest - net                                              33,749                               33,749
  Allowance for borrowed funds used
   during construction                                              (8,368)                              (8,368)
  Preferred dividend requirements                                   77,969                               77,969
                                                              ------------      ------------       ------------
        Total                                                      737,201                              737,201
                                                              ------------      ------------       ------------
Income before the Cumulative Effect
  of Accounting Changes                                            484,565                              484,565

Cumulative Effect of Accounting Changes
  (net of income taxes)                                             35,415                               35,415
                                                              ------------      ------------       ------------
Net Income                                                        $519,980                             $519,980
                                                              ============      ============       ============
</TABLE>

Note A: The effect of  the sale of 10 million shares of Entergy Corporation 
        Common Stock ( assumed Market price $30 per share) through the Dividend 
        Reinvestment Plan, and the use of such proceeds for investments in 
        subsidiaries, repayment of debt, payment of dividends or other general 
        corporate purposes cannot be determined at this time.

<PAGE>
<TABLE>
<CAPTION>

          ENTERGY CORPORATION AND SUBSIDIARIES
 PRO FORMA CONSOLIDATED STATEMENT OF RETAINED EARNINGS
         TWELVE MONTHS ENDED DECEMBER 31, 1995
                      (Unaudited)

<S>                                                     <C>                <C>               <C>

                                                                           Adjustments to Reflect
                                                                            Transactions Proposed
                                                                  ----------------------------------------
                                                               Before           In Present           After
                                                             Transaction          Filing          Transaction
                                                              ------------      ------------       ------------
                                                                              (In Thousands)
                                                                                 NOTE A.
Retained Earnings - January 1, 1995                             $2,223,739                           $2,223,739
Add
  Net Income                                                       519,980                              519,980
                                                              ------------      ------------       ------------
               Total                                             2,743,719                            2,743,719
                                                              ------------      ------------       ------------

  Deduct:
   Dividends declared on common stock                              409,801                              409,801
   Capital stock and other expenses                                 (1,661)                              (1,661)
                                                              ------------      ------------       ------------
               Total                                               408,140                              408,140
                                                              ------------      ------------       ------------

Retained Earnings - December 31, 1995                           $2,335,579                           $2,335,579
                                                              ============      ============       ============
</TABLE>

Note A: The effect of  the sale of 10 million shares of Entergy Corporation 
        Common Stock ( assumed Market price $30 per share) through the Dividend 
        Reinvestment Plan, and the use of such proceeds for investments in 
        subsidiaries, repayment of debt, payment of dividends or other general 
        corporate purposes cannot be determined at this time.

<PAGE>
<TABLE>
<CAPTION>

                  ENTERGY CORPORATION
                PRO FORMA BALANCE SHEET
                   DECEMBER 31, 1995
                      (Unaudited)

<S>                                                     <C>                <C>               <C>

                                                                             Adjustments to Reflect
                                                                             Transactions Proposed
                                                                   ----------------------------------------
                                                               Before           In Present           After
                         ASSETS                              Transaction          Filing          Transaction
                                                              ------------      ------------       ------------
                                                                              (In Thousands)
                                                                                 NOTE A.
Investment in Wholly-owned Subsidiaries                         $6,354,267                           $6,354,267
                                                              ------------      ------------       ------------
Current Assets:
  Cash and cash equivalents:
    Cash                                                                25                                   25
    Temporary cash investments - at cost,
      which approximates market
        Associated companies                                        29,180                               29,180
        Other                                                       99,939                               99,939
                                                              ------------      ------------       ------------
           Total cash and cash equivalents                         129,144                              129,144
  Accounts receivable:
        Associated companies                                         8,697                                8,697
        Other                                                          356                                  356
  Interest receivable                                                  497                                  497
  Other                                                              9,511                                9,511
                                                              ------------      ------------       ------------
            Total                                                  148,205                              148,205
                                                              ------------      ------------       ------------
Deferred Debits                                                     47,381                               47,381
                                                              ------------      ------------       ------------
            TOTAL                                               $6,549,853                           $6,549,853
                                                              ============      ============       ============
</TABLE>

Note A: The effect of  the sale of 10 million shares of Entergy Corporation 
        Common Stock ( assumed Market price $30 per share) through the Dividend 
        Reinvestment Plan, and the use of such proceeds for investments in 
        subsidiaries, repayment of debt, payment of dividends or other general 
        corporate purposes cannot be determined at this time.

<PAGE>
<TABLE>
<CAPTION>

                  ENTERGY CORPORATION
                PRO FORMA BALANCE SHEET
                   DECEMBER 31, 1995
                      (Unaudited)

<S>                                                     <C>                <C>               <C>

                                                                             Adjustments to Reflect
                                                                             Transactions Proposed
                                                                  ----------------------------------------
                                                                Before           In Present           After
             CAPITALIZATION AND LIABILITIES                   Transaction          Filing          Transaction
                                                              ------------      ------------       ------------
                                                                              (In Thousands)
                                                                                 NOTE A.
Capitalization:
  Common stock, $.01par value, authorized
    500,000,000 shares; issued 230,017,485
    shares                                                          $2,300                               $2,300
  Paid-in capital                                                4,201,483                            4,201,483
  Retained earnings                                              2,335,579                            2,335,579
  Less - treasury stock (2,251,318 shares in 1995)                  67,642                               67,642
                                                              ------------      ------------       ------------
          Total common shareholders' equity                      6,471,720                            6,471,720


Current Liabilities:
  Accounts payable:
        Associated companies                                           762                                  762
        Other                                                        1,142                                1,142
  Other current liabilities                                          5,930                                5,930
                                                              ------------      ------------       ------------
          Total                                                      7,834                                7,834
                                                              ------------      ------------       ------------
Deferred Credits and Noncurrent Liabilities                         70,299                               70,299
                                                              ------------      ------------       ------------
          TOTAL                                                 $6,549,853                           $6,549,853
                                                              ============      ============       ============
</TABLE>

Note A: The effect of  the sale of 10 million shares of Entergy Corporation 
        Common Stock ( assumed Market price $30 per share) through the Dividend 
        Reinvestment Plan, and the use of such proceeds for investments in 
        subsidiaries, repayment of debt, payment of dividends or other general 
        corporate purposes cannot be determined at this time.


<PAGE>
<TABLE>
<CAPTION>




                  ENTERGY CORPORTAION
             PRO FORMA STATEMENT OF INCOME
         TWELVE MONTHS ENDED DECEMBER 31, 1995
                      (Unaudited)

<S>                                                     <C>                <C>               <C>

                                                                              Adjustments to Reflect
                                                                              Transactions Proposed
                                                                   ----------------------------------------
                                                                 Before           In Present           After
                                                               Transaction          Filing          Transaction
                                                              ------------      ------------       ------------
                                                                              (In Thousands)
                                                                                 NOTE A.
Income:
  Equity in income of subsidiaries                                $549,144                             $549,144
  Interest on temporary investments                                 20,641                               20,641
                                                              ------------      ------------       ------------
       Total                                                       569,785                              569,785
                                                              ------------      ------------       ------------
Expenses and Other Deductions:
  Administrative and general expenses                               53,872                               53,872
  Income taxes (credit)                                             (5,383)                              (5,383)
  Taxes other than income taxes (credit)                             1,102                                1,102
  Interest (credit)                                                    214                                  214
                                                              ------------      ------------       ------------
        Total                                                       49,805                               49,805
                                                              ------------      ------------       ------------
Net Income                                                        $519,980                             $519,980
                                                              ============      ============       ============
</TABLE>

Note A: The effect of  the sale of 10 million shares of Entergy Corporation 
        Common Stock ( assumed Market price $30 per share) through the Dividend 
        Reinvestment Plan, and the use of such proceeds for investments in 
        subsidiaries, repayment of debt, payment of dividends or other general 
        corporate purposes cannot be determined at this time.

<PAGE>
<TABLE>
<CAPTION>

                  ENTERGY CORPORATION
       PRO FORMA STATEMENT OF RETAINED EARNINGS
         TWELVE MONTHS ENDED DECEMBER 31, 1995
                      (Unaudited)

<S>                                                     <C>                <C>               <C>

                                                                            Adjustments to Reflect
                                                                             Transactions Proposed
                                                                   ----------------------------------------
                                                                 Before           In Present           After
                                                               Transaction          Filing          Transaction
                                                              ------------      ------------       ------------
                                                                               (In Thousands)
                                                                                 NOTE A.
Retained Earnings - January 1, 1995                             $2,223,739                           $2,223,739
Add
  Net Income                                                       519,980                              519,980
                                                              ------------      ------------       ------------
               Total                                             2,743,719                            2,743,719
                                                              ------------      ------------       ------------

  Deduct:
   Dividends declared on common stock                              409,801                              409,801
   Capital stock and other expenses                                 (1,661)                              (1,661)
                                                              ------------      ------------       ------------
               Total                                               408,140                              408,140
                                                              ------------      ------------       ------------

Retained Earnings - December 31, 1995                           $2,335,579                           $2,335,579
                                                              ============      ============       ============
</TABLE>

Note A: The effect of  the sale of 10 million shares of Entergy Corporation 
        Common Stock ( assumed Market price $30 per share) through the Dividend 
        Reinvestment Plan, and the use of such proceeds for investments in 
        subsidiaries, repayment of debt, payment of dividends or other general 
        corporate purposes cannot be determined at this time.


WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>

<ARTICLE> OPUR1
<SUBSIDIARY>
   <NUMBER> 017
   <NAME> ENTERGY CORPORATION & SUBSIDIARIES (CONSOLIDATED)
<MULTIPLIER> 1,000
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   12-MOS                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1995             DEC-31-1995
<PERIOD-END>                               DEC-31-1995             DEC-31-1995
<BOOK-VALUE>                                  PER-BOOK               PRO-FORMA
<TOTAL-NET-UTILITY-PLANT>                   15,820,791              15,820,791
<OTHER-PROPERTY-AND-INVEST>                    712,335                 712,335
<TOTAL-CURRENT-ASSETS>                       2,315,240               2,315,240
<TOTAL-DEFERRED-CHARGES>                     3,417,564               3,417,564
<OTHER-ASSETS>                                       0                       0
<TOTAL-ASSETS>                              22,265,930              22,265,930
<COMMON>                                         2,300                   2,300
<CAPITAL-SURPLUS-PAID-IN>                    4,201,483               4,201,483
<RETAINED-EARNINGS>                          2,335,579               2,335,579
<TOTAL-COMMON-STOCKHOLDERS-EQ>               6,471,720               6,471,720
                          253,460                 253,460
                                    550,955                 550,955
<LONG-TERM-DEBT-NET>                         6,777,124               6,777,124
<SHORT-TERM-NOTES>                              45,667                  45,667
<LONG-TERM-NOTES-PAYABLE>                            0                       0
<COMMERCIAL-PAPER-OBLIGATIONS>                       0                       0
<LONG-TERM-DEBT-CURRENT-PORT>                  558,650                 558,650
                            0                       0
<CAPITAL-LEASE-OBLIGATIONS>                    303,664                 303,664
<LEASES-CURRENT>                               151,140                 151,140
<OTHER-ITEMS-CAPITAL-AND-LIAB>               7,153,550               7,153,550
<TOT-CAPITALIZATION-AND-LIAB>               22,265,930              22,265,930
<GROSS-OPERATING-REVENUE>                    6,274,428               6,274,428
<INCOME-TAX-EXPENSE>                           349,528                 349,528
<OTHER-OPERATING-EXPENSES>                   4,705,162               4,705,162
<TOTAL-OPERATING-EXPENSES>                   5,054,690               5,054,690
<OPERATING-INCOME-LOSS>                      1,219,738               1,219,738
<OTHER-INCOME-NET>                              37,443                  37,443
<INCOME-BEFORE-INTEREST-EXPEN>               1,257,181               1,257,181
<TOTAL-INTEREST-EXPENSE>                       737,201                 737,201
<NET-INCOME>                                   519,980                 519,980
                          0                       0
<EARNINGS-AVAILABLE-FOR-COMM>                  519,980                 519,980
<COMMON-STOCK-DIVIDENDS>                       408,140                 408,140
<TOTAL-INTEREST-ON-BONDS>                            0                       0
<CASH-FLOW-OPERATIONS>                               0                       0
<EPS-PRIMARY>                                        0                       0
<EPS-DILUTED>                                        0                       0
        


</TABLE>
WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>

<ARTICLE> OPUR1
<SUBSIDIARY>
   <NUMBER> 016
   <NAME> ENTERGY CORPORATION
<MULTIPLIER> 1,000
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   12-MOS                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1995             DEC-31-1995
<PERIOD-END>                               DEC-31-1995             DEC-31-1995
<BOOK-VALUE>                                  PER-BOOK               PRO-FORMA
<TOTAL-NET-UTILITY-PLANT>                            0                       0
<OTHER-PROPERTY-AND-INVEST>                  6,354,267               6,354,267
<TOTAL-CURRENT-ASSETS>                         148,205                 148,205
<TOTAL-DEFERRED-CHARGES>                        47,381                  47,381
<OTHER-ASSETS>                                       0                       0
<TOTAL-ASSETS>                               6,549,853               6,549,853
<COMMON>                                         2,300                   2,300
<CAPITAL-SURPLUS-PAID-IN>                    4,201,483               4,201,483
<RETAINED-EARNINGS>                          2,335,579               2,335,579
<TOTAL-COMMON-STOCKHOLDERS-EQ>               6,471,720               6,471,720
                                0                       0
                                          0                       0
<LONG-TERM-DEBT-NET>                                 0                       0
<SHORT-TERM-NOTES>                                   0                       0
<LONG-TERM-NOTES-PAYABLE>                            0                       0
<COMMERCIAL-PAPER-OBLIGATIONS>                       0                       0
<LONG-TERM-DEBT-CURRENT-PORT>                        0                       0
                            0                       0
<CAPITAL-LEASE-OBLIGATIONS>                          0                       0
<LEASES-CURRENT>                                     0                       0
<OTHER-ITEMS-CAPITAL-AND-LIAB>                  78,063                  78,063
<TOT-CAPITALIZATION-AND-LIAB>                6,549,853               6,549,853
<GROSS-OPERATING-REVENUE>                      569,785                 569,785
<INCOME-TAX-EXPENSE>                                 0                       0
<OTHER-OPERATING-EXPENSES>                      49,591                  49,591
<TOTAL-OPERATING-EXPENSES>                      49,591                  49,591
<OPERATING-INCOME-LOSS>                        520,194                 520,194
<OTHER-INCOME-NET>                                   0                       0
<INCOME-BEFORE-INTEREST-EXPEN>                 520,194                 520,194
<TOTAL-INTEREST-EXPENSE>                           214                     214
<NET-INCOME>                                   519,980                 519,980
                          0                       0
<EARNINGS-AVAILABLE-FOR-COMM>                  519,980                 519,980
<COMMON-STOCK-DIVIDENDS>                       408,140                 408,140
<TOTAL-INTEREST-ON-BONDS>                            0                       0
<CASH-FLOW-OPERATIONS>                               0                       0
<EPS-PRIMARY>                                        0                       0
<EPS-DILUTED>                                        0                       0
        

</TABLE>


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