ENTERGY CORP /DE/
DEF 14A, 1996-03-29
ELECTRIC SERVICES
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                  Notice of Annual Meeting of Stockholders


New Orleans, Louisiana
March 29, 1996


To the Stockholders of ENTERGY CORPORATION:

Notice  is  hereby  given that the Annual Meeting of  Stockholders  of
Entergy  Corporation (Corporation) will be held in the  auditorium  of
the  Reeves  E.  Ritchie Training Center at the Arkansas  Nuclear  One
Steam  Electric  Generating  Station,  1448  S.R.  333,  Russellville,
Arkansas,  on Friday, May 17, 1996, at 10 a.m., Central Daylight Time,
for the following purposes:

   (1) To elect a Board of Directors for the ensuing year;

   (2) To ratify  the  appointment by the Board of  Directors  of  the
       firm of Coopers & Lybrand L.L.P. as independent accountants  of
       the Corporation for the year 1996;
   
   (3) To consider and vote upon a stockholder proposal, if  presented
       at  the meeting, as more fully described in the following Proxy
       Statement; and

   (4) To transact  such  other business as may properly  come  before
       the meeting and any adjournment or adjournments thereof.

Only  stockholders of record as of the close of business on March  18,
1996  are entitled to notice of and to vote at the meeting.   A  badge
for admission may be obtained at the registration desk at the meeting.
Stockholders  whose  shares  are held in "street  name",  i.e.,  in  a
brokerage  account, must present a letter from their broker indicating
ownership of the Corporation's Common Stock as of March 18, 1996.

Stockholders who will not attend the meeting in person and wish  their
stock  voted  are  urged  to  fill in,  sign,  date,  and  return  the
accompanying proxy.  A return envelope, on which United States postage
has been prepaid, is enclosed for mailing proxies to the Corporation.




Michael G. Thompson
Secretary

<PAGE>
                            PROXY STATEMENT
                                   
      The accompanying proxy is solicited by the Board of Directors of
the  Corporation for use at the Annual Meeting of Stockholders  to  be
held in the auditorium of the Reeves E. Ritchie Training Center at the
Arkansas Nuclear One Steam Electric Generating Station, 1448 S.R. 333,
Russellville,  Arkansas, on Friday, May 17, 1996, at 10 a.m.,  Central
Daylight Time, and at any adjournment of the meeting.

      The entire cost of the solicitation of proxies will be borne  by
the Corporation.  Solicitations will be made primarily by mail, except
that, if necessary to obtain reasonable representation of stockholders
at the meeting, proxies will also be solicited by telephone or telefax
by   employees  of  the  Corporation's  service  subsidiary,   Entergy
Services,  Inc., at nominal cost.  Additional solicitation of  proxies
will  be  made  in  the same manner under the special  engagement  and
direction  of  Morrow  & Co., Inc., at a cost to  the  Corporation  of
approximately  $12,500, plus out-of-pocket expenses.  The  Corporation
may  reimburse  brokerage  houses and other  custodians,  nominees  or
fiduciaries  for  their expenses in sending proxy  material  to  their
principals.

     Shares represented at the meeting by properly executed proxies in
the  accompanying  form  will  be voted  at  the  meeting  or  at  any
adjournment  thereof.   Where the stockholder specifies  a  choice  by
means  of the ballot spaces provided on the proxy, the shares will  be
voted in accordance with the specifications so made.  If no directions
are  given  by the stockholder, the proxy will be voted in the  manner
specified  on  the  proxy.   Any  proxy  delivered  pursuant  to  this
solicitation  is revocable at the option of the person  executing  the
same  at  any time before it is exercised.  Proxies may be revoked  by
delivery to the Corporation of a written notice of revocation or of  a
later-dated proxy, or by voting in person at the meeting.

      This Proxy Statement and the form of proxy are first being  sent
or  given  to  stockholders of the Corporation on or about  March  29,
1996.

                     Voting Securities Outstanding

      Only stockholders of record as of the close of business on March
18, 1996 are entitled to notice of and to vote at the meeting.  As  of
February 29, 1996, the Corporation had 227,770,617 outstanding  shares
of  Common  Stock.   Each stockholder has one vote per  share  on  all
business  conducted at the meeting upon which holders of common  stock
are   entitled  to  vote.   A  majority  of  outstanding  shares  will
constitute  a  quorum at the meeting.  In all matters other  than  the
election of directors, the affirmative vote of the majority of  shares
present  in person or represented by proxy at the meeting and entitled
to  vote  on  the subject matter shall be the act of the stockholders.
Directors  shall be elected by a plurality of the votes of the  shares
present  in person or represented by proxy at the meeting and entitled
to  vote on the election of directors.  "Withheld" votes, abstentions,
and  broker  non-votes  are counted for determining  the  presence  or
absence of a quorum for the transaction of business.  "Withheld" votes
and  abstentions are counted as such in tabulations of the votes  cast
on  proposals presented to stockholders, whereas broker non-votes  are
not  counted for purposes of determining whether a proposal  has  been
approved.

      The information provided below is based upon Schedule 13Gs filed
with   the   Securities  and  Exchange  Commission  (SEC)   reflecting
beneficial  ownership  of  5  percent or  more  of  the  Corporation's
outstanding Common Stock as of December 31, 1995.

Name and Address of                      Amount and Nature of      Percent
Beneficial Owner                         Beneficial Ownership     of Class

Barrow, Hanley, Mewhinney & Strauss, Inc.     12,848,850            5.65%
One McKinney Plaza
3232 McKinney Avenue, 15th Floor
Dallas, Texas  75204-2429

      The  above-named beneficial owner has certified that the  shares
held by it were acquired in the ordinary course of business, that such
acquisition was not for the purpose of and does not have the effect of
changing or influencing the control of the Corporation, and that  such
shares were not acquired in connection with or as a participant in any
transaction having such purpose or effect.

<PAGE>

                         Election of Directors
                                   
     At the meeting, 16 directors of the Corporation are to be elected
to serve for the ensuing year.  Except where authority to vote for one
or  more nominee(s) is withheld, Edwin Lupberger, John A. Cooper, Jr.,
Kaneaster  Hodges,  Jr.,  and Robert D. Pugh,  the  persons  named  as
proxies in the enclosed proxy, will vote all shares represented by  an
executed proxy equally for the election of the nominees listed  below.
The  Corporation  is not aware of any reason why any of  the  nominees
would be unavailable to stand for election or to serve if elected.  In
case any nominee should become unavailable for election as a director,
the  proxies  will also have discretionary authority  to  vote  for  a
substitute.

 Nominees, Principal Occupation During Last 5 Years, Directorships (1)
          
      Certain information regarding each nominee for director is given
below.  This information has been furnished to the Corporation by  the
respective nominees.
          
          W.  FRANK BLOUNT              Age 57     Director Since 1987
          Sydney, Australia
          
          Chief    Executive   Officer   of   Telstra   Communications
          Corporation  (Australian telecommunications  company)  since
          1992.    Group  President,  Communications  Products,   AT&T
          Company,  1989  to  1992.  Director of Entergy  Enterprises,
          Inc.,  First  Union  National Bank,  Atlanta,  Georgia,  New
          Jersey  Symphony Orchestra, and LXE Incorporated.   Chairman
          of  National  Advisory  Group  for  the  National  Technical
          Institute  of  the  Deaf;  Vice  Chairman  of  the  National
          Advisory Board of Georgia Institute of Technology; Executive
          Vice  President of the A. G. Bell Association for the  Deaf;
          member  of  Board of Trustees of the Rochester Institute  of
          Technology; and member of the Business Council of Australia.
          
          
          
          
          JOHN A. COOPER, JR.      Age 57          Director Since 1985
          Bella Vista, Arkansas
          
          Chairman   of   the   Board  of  Cooper  Communities,   Inc.
          (recreational and retirement community development)  and  of
          COFAM, Inc.  Director of Wal-Mart Stores, Inc., Bentonville,
          Arkansas,  and J. B. Hunt Transport Services, Inc.,  Lowell,
          Arkansas.  Honorary Director of First National Bank of Sharp
          County (Arkansas).
          
          
          
          
          LUCIE J. FJELDSTAD       Age 52          Director Since 1992
          Portland, Oregon
          
          President - Video and Networking Division of Tektronix, Inc.
          (electronic   instrumentation  and  printer   manufacturer),
          January  1995 to date.  Vice President and General  Manager,
          Multimedia, IBM Corporation (computer company) 1992 to 1993;
          President,   Multimedia  and  Education  Division   of   IBM
          Corporation, 1990 to 1992.  Director of Entergy Enterprises,
          Inc.,    KeyCorp,   PPG   Industries,   Inc.,    Recognition
          International,  Inc.,  and  Bolt,  Beranek  &  Newman,  Inc.
          Chairman  of the Board of Regents for Santa Clara University
          and member of Board of Trustees for UCLA.
          
          
          
          
          DR. NORMAN C. FRANCIS         Age 65     Director Since 1994
          New Orleans, Louisiana
          
          President  of  Xavier University of Louisiana, New  Orleans,
          Louisiana.  Director of The Equitable Life Assurance Society
          of  the United States, First National Bank of Commerce,  New
          Orleans,  Louisiana, The Foundation for the  Mid-South,  and
          the  Advisory  Board  of The Times Picayune  Publishing  Co.
          Chairman of the Board of Liberty Bank and Trust Company, New
          Orleans,  Louisiana.  Member of the Board  of  the  Carnegie
          Foundation for the Advancement of Teaching; Chairman of  the
          Board   for  the  Southern  Education  Foundation,  Atlanta,
          Georgia;  Fellow, The American Academy of Arts and Sciences,
          Cambridge,  Massachusetts; Member of the Board  of  Brandeis
          University, Waltham, Massachusetts; Member of the  Board  of
          the  National  Foundation for Improvement in Education;  and
          Former  Chairman  of  the  Board  of  Trustees,  Educational
          Testing Service, Princeton, New Jersey.
          
          
          
          
          KANEASTER HODGES, JR.         Age 57     Director Since 1984
          Newport, Arkansas
          
          Attorney-at-Law,   Sole  Practitioner,  Newport,   Arkansas.
          Director  of  Worthen  Banking  Corporation,  Little   Rock,
          Arkansas,  Newport  Federal Savings  and  Loan  Association,
          Newport,  Arkansas,  and Jackson-Griffin Insurance  Company.
          Director  of  the  University of  Arkansas-Fayetteville  Law
          School  Board  of  Visitors  and President  of  the  Newport
          Campus: ASU/Beebe Charitable Foundation, Inc.  Former United
          States Senator (Arkansas) 1977-1979.  Former Chairman of the
          Board of Trustees of the University of Arkansas.
          
          
          
          ROBERT  v.d. LUFT             Age 60      Director Since 1992
          Geneva, Switzerland
          
          Senior Vice President - DuPont and President - DuPont Europe
          (industrial  products,  fibers,  petroleum,  chemicals   and
          specialty  products businesses), 1993 to date  (will  retire
          from DuPont effective March 31, 1996); Senior Vice President
          -DuPont  Chemicals,  1990  to  1993.   Director  of  Entergy
          Enterprises,  Inc., Chemical Manufacturers Association,  and
          Delaware Trust Company.  Member of Board of Visitors, School
          of Engineering, University of Pittsburgh.
          
          
          
          
          EDWIN LUPBERGER              Age 59       Director Since 1985
          New Orleans, Louisiana
          
          Chairman  of  the Board and Chief Executive Officer  of  the
          Corporation, 1985 to date. President of the Corporation from
          1995  to present.  Chairman of the Board and Chief Executive
          Officer of Arkansas Power & Light Company, Louisiana Power &
          Light  Company, Mississippi Power & Light Company,  and  New
          Orleans Public Service Inc., 1993 to date.  Chairman of  the
          Board  and  Chief Executive Officer of Gulf States Utilities
          Company since 1994.  Chairman of the Board of System  Energy
          Resources,  Inc., 1986 to date.  Chairman of  the  Board  of
          Entergy  Operations,  Inc., 1990 to date.  Chairman  of  the
          Board  of  Entergy Services, Inc., 1985 to date,  President,
          1994  to  date, and Chief Executive Officer, 1991  to  date.
          Chairman of the Board of Entergy Enterprises, Inc., 1986  to
          date,  President, 1994 to date, and Chief Executive Officer,
          1991-1994.  Chief Executive Officer of Entergy Power,  Inc.,
          Entergy  Power Development Corporation, and Entergy-Richmond
          Power Corporation, 1993 to date.  Chief Executive Officer of
          Entergy Pakistan, Ltd. and Entergy Power Asia, Ltd., 1994 to
          date.  Chairman of the Board of Entergy Power, Inc., 1990 to
          1993.    Director  of  First  Commerce  Corporation,   First
          National  Bank  of  Commerce, and International  Shipholding
          Corporation,   New   Orleans,  Louisiana,   and   Pennington
          Biomedical Research Foundation.  Member of Board of Trustees
          of Millsaps College and of Board of Administrators of Tulane
          University.   Chairman of the Foundation for  the  Mid-South
          and Chairman of the U. S. Chamber of Commerce.
          
          
          
          
          ADM. KINNAIRD R. MCKEE        Age 66     Director Since 1990
          USN (Ret.)
          Oxford, Maryland
          
          Director  of  PECO  Energy  Company  (formerly  Philadelphia
          Electric  Company).   Former Superintendent  of  the  United
          States Naval Academy.  Former Commander of the United States
          Third Fleet.  Former Director of Navy Nuclear Propulsion.
          
          
          
          
          DR. PAUL W. MURRILL      Age 61          Director Since 1993
          Baton Rouge, Louisiana
          
          Chairman of the Board and Director of Piccadilly Cafeterias,
          Inc.  (restaurants),  Baton Rouge, Louisiana.   Director  of
          First   Mississippi   Corporation,   Jackson,   Mississippi;
          Tidewater,  Inc., New Orleans, Louisiana; Zygo  Corporation,
          Middlefield,  Connecticut; and Howell Corporation,  Houston,
          Texas.   Chairman of Trustees, Burden Foundation; member  of
          Advisory   Board,  Oak  Ridge  National  Laboratories;   and
          Consulting  Editor, Instrument Society of America.   Retired
          Chairman  of the Board and Chief Executive Officer  of  Gulf
          States Utilities Company.
          
          
          
          
          JAMES  R. NICHOLS           Age 57       Director Since 1986
          Boston, Massachusetts
          
          Partner,  Nichols  & Pratt (family trustees),  Attorney  and
          Chartered  Financial Analyst.  Director of  United  Business
          Services,  Inc.   Life  Trustee  of  the  Boston  Museum  of
          Science.
          
          
          
          
          EUGENE  H.  OWEN           Age 66        Director Since 1993
          Baton Rouge, Louisiana
          
          Chairman and Chief Executive Officer of Owen and White, Inc.
          (engineering consulting firm) and Chairman and President  of
          Utility  Holdings,  Inc. (holding company  for  Baton  Rouge
          Water  Company,  Parish Water Company, Inc.,  and  Louisiana
          Water Company), Baton Rouge, Louisiana.  Director of Premier
          Bancorp, Inc. and its wholly-owned subsidiary, Premier Bank,
          Baton  Rouge,  Louisiana; President of Parish Water  Company
          Inc.;  President of Baton Rouge Water Company and  Louisiana
          Water  Company, Baton Rouge, Louisiana.  Director of Entergy
          Enterprises, Inc.  Member, Board of Directors, Our  Lady  of
          the  Lake  Regional  Medical  Center;  member  of  Board  of
          Directors, Baton Rouge Area Foundation.
          
          
          
          
          JOHN N. PALMER, SR.      Age 61          Director Since 1992
          Jackson, Mississippi
          
          Chairman of the Board and Chief Executive Officer of  Mobile
          Telecommunication   Technologies  Corp.  (telecommunications
          company).  Director of Entergy Enterprises, Inc. and Deposit
          Guaranty National Bank, Jackson, Mississippi.  Director  and
          former   President   of   the  University   of   Mississippi
          Foundation,    and    former    President    of     Cellular
          Telecommunications  Industry  Association.   Member  of  the
          President's   Export  Council  advising  the  Secretary   of
          Commerce;  formerly an advisor to the Office of  the  U.  S.
          Trade  Representative.  Director of the Foundation  for  the
          Mid-South,  Jackson, Mississippi.  Member of  the  Board  of
          Trustees,  Millsaps  College.   National  Trustee,  National
          Symphony Orchestra, Washington, D.C.
          
          
          
          
          ROBERT D. PUGH           Age 67          Director Since 1977
          Portland, Arkansas
          
          Chairman  of  the  Board of Portland Gin &  Warehouse,  Inc.
          (agricultural  and agri-business), Portland Bank  (banking),
          and Portland Bankshares, Inc. (banking), Portland, Arkansas.
          Director  of  Entergy Enterprises, Inc., Boatmen's  National
          Bank  of  Pine  Bluff,  Pine Bluff, Arkansas.   Director  of
          Winrock  International;  former Chairman  of  the  Board  of
          Trustees of the University of Arkansas; former President  of
          Cotton  Council  International, and  Board  of  Trustees  of
          Chatham Hall School, Chatham, Virginia.
          
          
          
          
          H. DUKE SHACKELFORD      Age 69          Director Since 1981
          Bonita, Louisiana
          
          Planter.   President and Director of Shackelford Co.,  Inc.,
          Bonita  Gin, Inc. and Louisiana Cotton Warehouse  Co.  Inc.;
          President   of   Shackelford  Gin,  Inc.,   1976-1991   (all
          agricultural  and  agri-businesses).  Director  of  Hibernia
          Corporation   and  Hibernia  National  Bank,  New   Orleans,
          Louisiana;  Yazoo  Valley Minter City Oil  Mill,  Inc.;  and
          Council  for a Better Louisiana.  Trustee of Public  Affairs
          Research Council of Louisiana.  Member of Committee  of  100
          for Economic Development Incorporated.  Former President  of
          National  Cotton  Ginners Association and  Louisiana  Cotton
          Producers Association.
          
          
          
          
          WM. CLIFFORD SMITH       Age 60          Director Since 1983
          Houma, Louisiana
          
          President  of  T. Baker Smith & Son, Inc. (consultants-civil
          engineer  and land survey).  Director of American Bancshares
          of Houma, Inc. (banking).  Director of American Bank & Trust
          Company of Houma, Houma, Louisiana.
          
          
          
          
          BISMARK A. STEINHAGEN        Age 61      Directo  Since 1993
          Beaumont, Texas
          
          Chairman  and Director of Steinhagen Oil Company, Inc.  (oil
          and gasoline distributor), Beaumont, Texas.
          
          
          
_______________
(1)  The  Corporation and its various direct and indirect subsidiaries
comprise   the  Entergy  System  (System).   The  principal  operating
subsidiaries of the Corporation, of which the Corporation owns all  of
the  common  stock,  are Arkansas Power & Light Company  (AP&L),  Gulf
States  Utilities  Company  (GSU), Louisiana  Power  &  Light  Company
(LP&L),  Mississippi  Power & Light Company (MP&L),  and  New  Orleans
Public  Service Inc. (NOPSI).  The Corporation also owns  all  of  the
capital stock of Entergy Services, Inc., a service company subsidiary,
System  Energy, a nuclear generating company subsidiary,  and  Entergy
Operations,  Inc.,  a  nuclear management service company  subsidiary.
The  Corporation also owns all of the capital stock of Entergy  Power,
Inc.,  a subsidiary that owns and markets capacity and energy external
to  the  System, and Entergy Enterprises, Inc., a non-utility  company
subsidiary.    In   addition,  the  Corporation  has   various   other
subsidiaries  that  participate  in  the  energy  management  services
business  and  in  utility projects outside  of  the  System's  retail
service  territory,  both domestically and internationally,  including
Entergy Power Development Corporation and CitiPower, Ltd.

      On  September 14, 1979, Final Judgments of Permanent  Injunction
were issued against Dr. Norman C. Francis (Francis) and another former
member  of  the  Starr Broadcasting Group, Inc.  (SBG).   Francis  has
served  as  a director of  Entergy Corporation since 1994.  The  Final
Judgments were issued pursuant to a civil injunctive action  filed  by
the  SEC  on  February  7,  1979.  Francis  was  one  of  the  several
defendants  named in this civil action.  Francis served as a  director
of  SBG  during a time period when, according to the SEC's claim,  SBG
did  not  comply with applicable rules of the federal securities  laws
when  filing reports with the SEC.  The SEC alleged that as a director
of  SBG,  Francis  had the responsibility to insure  such  compliance.
Therefore, the Final Judgment of Permanent Injunction ordered Francis,
while serving as an officer or director of any publicly held reporting
company (which would include Entergy Corporation), to insure that such
companies  file  reports with the SEC that comply with the  applicable
reporting  requirements of the Securities Exchange  Act  of  1934,  as
amended (Exchange Act).

                         Certain Transactions

      Other  than  as  provided under applicable corporate  laws,  the
Corporation  does  not  have policies whereby  transactions  involving
executive officers and directors and the Corporation are approved by a
majority  of  disinterested  directors.   However,  pursuant  to   the
Corporation's Code of Conduct, transactions involving the  Corporation
and its executive officers must have prior approval by the next higher
reporting  level  of that individual, and transactions  involving  the
Corporation and its directors must be reported to the secretary of the
Corporation.

               Share Ownership of Directors and Officers

      The  directors,  nominees for directors, the executive  officers
named  in  the  Summary Compensation Table below, and  all  directors,
nominees for directors, and executive officers of the Corporation as a
group  beneficially owned directly or indirectly the following  Common
Stock  of  the Corporation and cumulative preferred stock of a  System
company:

<TABLE>
<CAPTION>

                                                   As of December 31, 1995
                                               Entergy Corporation Common Stock


                         Amount and Nature                                          Amount and Nature
                           of Beneficial                                              of Beneficial
                           Ownership (a)                                              Ownership (a)
                 ---------------------------------                              -------------------------
                          Sole Voting     Other                                  Sole Voting     Other
                              and       Beneficial                                   and       Beneficial
                          Investment    Ownership                                Investment    Ownership
          Name             Power (b)   (c)(d)(e)(f)               Name            Power (b)   (c)(d)(e)(f)
       ---------          ----------   ------------             --------         ----------   -----------
<S>                       <C>         <C>                <C>                    <C>           <C>
W. Frank Blount *              3,734         -           James R. Nichols *         4,179             -
John A. Cooper, Jr. *(g)       6,334         -           Eugene H. Owen *(g)        2,392             -
Lucie J. Fjeldstad *           2,684         -           John N. Palmer, Sr. *     15,000             -
Dr. Norman C. Francis *        1,000         -           Robert D. Pugh *           6,000        10,000(h)
Donald C. Hintz **            40,451    50,151           H. Duke Shackelford *      8,750         3,950(h)
Kaneaster Hodges, Jr. *        3,517         -           Wm. Clifford Smith *       4,670             -
Jerry D. Jackson **           40,290    48,148           Bismark A. Steinhagen *    7,037             -
Robert v.d. Luft *             2,984         -                                                         
Edwin Lupberger ***           83,552   111,381(h)(i)                                                   
Jerry L. Maulden **           77,924    61,816                                                         
Gerald D. McInvale **         37,005    39,920                                                         
Adm. Kinnaird R. McKee *       2,167         -                                                         
Dr. Paul Murrill *             2,754         -           All directors,                                
                                                         nominees and executive   371,483       371,631
                                                         officers
</TABLE>
  * Director of the Corporation or Nominee
 ** Officer of the Corporation
*** Officer and Director of the Corporation

(a)     Based  on information furnished by the respective individuals.
  The  ownership  amounts  shown  for  each  individual  and  for  all
  directors,  nominees,  and executive officers  as  a  group  do  not
  exceed  one  percent of the outstanding securities of any  class  of
  security so owned.

(b)   Includes  all  shares as to which the individual  has  the  sole
  voting  power  and  powers of disposition, or power  to  direct  the
  voting and disposition.

(c)     Includes, for the named persons, shares of Common Stock of the
  Corporation  held  in  the  Employee Stock  Ownership  Plan  of  the
  Corporation  as  follows:  Mr. Hintz, 810 shares; Mr.  Jackson,  810
  shares; Mr. Lupberger, 886 shares; Mr. Maulden, 856 shares; and  Mr.
  McInvale, 118 shares.

(d)     Includes, for the named persons, shares of Common Stock of the
  Corporation  held  in  the System Savings Plan  Company  Account  as
  follows:   Mr. Hintz, 1,412 shares; Mr. Jackson, 2,427  shares;  Mr.
  Lupberger,  6,771  shares;  Mr.  Maulden,  10,460  shares;  and  Mr.
  McInvale 802 shares.

(e)   Includes, for the named persons, unvested restricted  shares  of
  the Corporation's Common Stock held in the Equity Ownership Plan  as
  follows:   Mr. Hintz, 5,429 shares; Mr. Jackson, 5,500  shares;  Mr.
  Lupberger,  10,900  shares;  Mr.  Maulden,  5,500  shares;  and  Mr.
  McInvale, 4,000 shares.

(f)   Includes,  for  the named persons, shares of  the  Corporation's
  Common  Stock  in  the  form of unexercised  stock  options  awarded
  pursuant  to  the  Equity  Ownership Plan as  follows:   Mr.  Hintz,
  42,500  shares;  Mr. Jackson, 39,411 shares; Mr.  Lupberger,  88,824
  shares;  Mr.  Maulden,  45,000 shares ;  and  Mr.  McInvale,  35,000
  shares.

(g)  Mr. Cooper has sole voting and investment power over 6,000 shares
  of  AP&L's  $0.01 Par Value ($25 liquidation value) Preferred  Stock
  owned  by  John A. Cooper Trust.  Mr. Cooper disclaims any  personal
  interest  in  these shares.  Mr. Owen is co-trustee of 3,500  shares
  of  AP&L's  $0.01 Par Value ($25 liquidation value) Preferred  Stock
  which are held by the trustees of the Baton Rouge Water Company  and
  Louisiana Water Company Retirement Plan.

(h)   Includes,  for  the named persons, shares of  the  Corporation's
  Common Stock held by their spouses.  The named persons disclaim  any
  personal  interest in these shares as follows:  Mr. Lupberger  2,500
  shares; Mr. Pugh, 10,000 shares; and Mr. Shackelford, 3,950 shares.

(i)   Includes  1,500 shares of Entergy Corporation Common Stock  held
  jointly between Edwin Lupberger and Ms. E. H. Lupberger.

           Compliance with Section 16(a) of the Exchange Act
                                   
     Section 16(a) of the Exchange Act and Section 17(a) of the Public
Utility  Holding  Company  Act  of  1935,  as  amended,  require   the
Corporation's officers, directors and persons who own more than 10% of
a  registered  class  of the Corporation's equity securities  to  file
reports   of  ownership  and  changes  in  ownership  concerning   the
securities of the Corporation and its subsidiaries with the SEC and to
furnish  the  Corporation with copies of all Section 16(a)  and  17(a)
forms   they   file.   Terry  L.  Ogletree,  an  officer  of   Entergy
Enterprises, Inc., filed a Form 3 in March of 1995 which inadvertently
failed  to  report  ownership  of  5,000  restricted  shares  of   the
Corporation's stock.  This has now been correctly reported.

           Meetings and Committees of the Board of Directors

      The  Board  of  Directors of the Corporation  has  six  standing
committees.

      Audit  Committee.   The  members  of  this  committee  are  Mrs.
Fjeldstad  (Chairperson), Messrs. Nichols and   Shackelford,  and  Dr.
Francis.   The function of the Audit Committee is to discuss with  the
independent  accountants of the Corporation the  accountants'  general
findings  as to accounts, records, and systems of internal control  of
the   Corporation  and  its  subsidiaries  and  to  consult  with  the
accountants on any matter which the Committee may deem relevant to the
audit or which the accountants may desire to bring to the attention of
the  Audit  Committee. The Committee reports to the Board of Directors
the  results  of  these  discussions and makes recommendations.   This
Committee held four meetings in 1995.

      Executive Committee.  The members of this committee are  Messrs.
Lupberger  (Chairman), Blount, Cooper, and Palmer,  and  Dr.  Murrill.
The Executive Committee, during the intervals between the meetings  of
the Board of Directors, may, except as expressly limited by state law,
exercise  all  powers of the Board of Directors in the management  and
direction  of the business affairs of the Corporation.  The  Committee
is  required  to report all of its actions to the Board  of  Directors
which may revise the same.  This Committee held two meetings in 1995.

      Finance  Committee.  The members of this committee  are  Messrs.
Cooper (Chairman), Luft, Nichols, and Steinhagen and Adm. McKee.   The
function  of  the  Finance  Committee is to review  the  Corporation's
financial  and budgetary policies and cash flow projections,  to  make
policy  recommendations to the Board of Directors with respect to  the
sale  of  securities,  and  to review the  Corporation's  policies  on
banking  and  other  financial relations.  This  Committee  held  five
meetings in 1995.

      Personnel  Committee.  The members of this committee  are  named
below    under    "Personnel   Committee   Interlocks   and    Insider
Participation."  The function of the Personnel Committee is to  review
major  employee relations matters, employment practices and  forms  of
compensation, including employee benefit plans.  The Committee reviews
the  performance of the Corporation's officers and makes  compensation
recommendations to the Board of Directors.  The Committee  establishes
compensation  policies  with  respect  to  members  of  the  Board  of
Directors.  This Committee held six  meetings in 1995.

      Nuclear Committee.  The members of this committee are Adm. McKee
(Chairman),  Messrs. Hodges, Pugh, and Smith, and  Dr.  Murrill.   The
function  of  the  Nuclear  Committee  is  to  provide  non-management
oversight and review of Arkansas Nuclear One, Grand Gulf, River  Bend,
and  Waterford  3  Steam  Electric Generating  Stations,  focusing  on
matters  such  as safety, operating performance, costs of  operations,
staffing,  and training.  The Committee interfaces on a regular  basis
with  the  System's senior nuclear management in order to maintain  an
awareness  of  current  internal and external nuclear  related  issues
affecting  the System's nuclear facilities.  The Committee reports  to
the  Board  of  Directors  with respect to  major  organizational  and
operational aspects of the System's nuclear facilities directed toward
maintaining   or  improving  safe,  cost  effective,   and   efficient
operations.  This Committee held three meetings in 1995.

      Public  Affairs  Committee.  The members of this  committee  are
Messrs. Palmer (Chairman), Hodges, Shackelford, Smith, and Steinhagen,
and  Dr. Francis.  The function of the Public Affairs Committee is  to
provide advice and counsel to management with respect to governmental,
regulatory,  and  public  relations  matters.   The  Committee   makes
recommendations  to  the  Board  of  Directors  with  respect  to  the
Corporation's  position on public policy issues and  to  the  System's
commitment to equal opportunity in all corporate relationships.   This
Committee held five meetings in 1995.

     In 1995, there were nine meetings of the Board of Directors.  All
directors, except Mrs. Fjeldstad, attended at least 75% of  the  total
number  of  meetings of the Board of Directors and the  committees  on
which  they  serve  that were held during the periods  in  which  such
persons  were directors in 1995.  Mrs. Fjeldstad attended 73% of  such
meetings.
                                   
                       Compensation of Directors
                                   
      Directors of the Corporation who are not employees of  a  System
company  are  paid  an  attendance fee of  $1,000  for  attendance  at
meetings  of the Board of Directors, $1,000 for attendance at meetings
of  committees of the Board (except for the committee chairmen who are
paid $1,500), $2,000 for attending committee meetings of the Board  of
Directors  when  scheduled during a time  or  at  a  location  not  in
association  with a scheduled Board of Directors meeting  (except  for
committee  chairmen who are paid $2,500), and $1,000 for participation
on  behalf of the Corporation in any inspection trip or conference not
held on the same day as a Board or committee meeting.  All nonemployee
directors  are also compensated on a quarterly basis in  the  form  of
fixed  awards of the Corporation's Common Stock pursuant to the  Stock
Plan for Outside Directors (Directors Plan) and cash based on 1/2  the
value of the stock awarded pursuant to the Directors Plan.  This level
of directors' compensation is set to enable the Corporation to attract
and retain persons of outstanding competence to serve on the Board  of
Directors.  Directors are paid a portion of their compensation in  the
form  of  the  Corporation's Common Stock  in  order  to  assure  that
directors  will  have a personal interest in the  performance  of  the
stock  of  the Corporation.  Nonemployee directors of the  Corporation
are  awarded  150 shares of the Corporation's Common Stock  quarterly,
consisting  of  authorized but unissued shares,  treasury  shares,  or
shares acquired on the open market.

      Retired nonemployee directors of the Corporation with a  minimum
of  five years of service on the Board of Directors of the Corporation
are  paid  100%  of  their annual retainer at retirement  for  a  term
corresponding  to  the  number of years of  service  or  until  death,
whichever occurs first.  Retired nonemployee directors with  over  ten
years  of  service  receive a lifetime benefit.  However,  nonemployee
directors who were also formerly directors of GSU, i.e., Messrs.  Owen
and Steinhagen and Dr. Murrill, pursuant to the terms of the agreement
consolidating Entergy Corporation (a Florida corporation) and GSU, may
choose  either  the  director  retirement  benefits  offered  by   the
Corporation  or the director retirement benefits formerly  offered  to
directors  of  GSU.  Under the GSU retirement plan for directors,  the
retirement benefit will be 30 percent of the retainer fee for  service
of not less than five nor more than nine years, 40 percent for service
of  not less than ten nor more than fourteen years, and 50 percent for
fifteen  or  more  years of service.  For those directors  who  retire
prior  to the retirement age, the benefits will be reduced.  The  plan
also  provides  disability retirement benefits  if  the  director  has
served at least five years prior to the disability.

       On   certain   occasions  the  Corporation  provides   personal
transportation  services  for the benefit  of  nonemployee  directors.
During 1995, the value of such transportation services provided by the
Corporation was approximately $49,000.
                                   
       Report of Personnel Committee on Executive Compensation

      The  Personnel  Committee  of the  Board  of  Directors  of  the
Corporation  is  responsible for, among other  things,  reviewing  and
recommending to the Board of Directors the adoption, or amendment,  of
the  various  compensation, incentive, and benefit plans  as  well  as
programs  maintained  for  officers and other  key  employees  of  the
Corporation.   The  Committee  takes  an  active  role  in   executive
compensation  by  recommending  to the Board  of  Directors  executive
compensation levels.

      The  Corporation  has  established  its  executive  compensation
programs  to provide competitive rewards intended to attract,  retain,
and motivate key employees critical to the success of the System.  The
Corporation  has  historically used similarly-sized  electric  utility
companies as the peer group for assessing the competitiveness  of  its
compensation  programs.  The seventeen electric utility  companies  in
this compensation comparison group are selected based on revenue size.
With  the  growth of the System to one of the largest in the industry,
the   Committee   also   uses  a  selected  group   of   similar-sized
telecommunications companies as an additional peer group for assessing
the competitiveness of the executive compensation programs.

     These peer groups are utilized for all components of compensation
including  base,  annual  incentives, and long-term  incentives.   The
executive  total  compensation package is targeted at  the  median  of
total  compensation  within  the  peer  group,  with  incentive  plans
designed  to  enable executive compensation to exceed the  peer  group
median  based  on  Board-approved  performance  targets.   The   total
executive  compensation package consists of the following  four  major
components.

Base Salary

      Base  salary is set through a comparison with companies  in  the
compensation  peer  groups.  In 1995, the Board of Directors  did  not
increase Mr. Lupberger's salary.

Benefits and Perquisites

       Employee  benefits  are  provided  such  as  pension,   medical
insurance,  life insurance, and long-term disability insurance,  which
provide for income continuation and protection against dissipation  of
income  for  unexpected  reasons, and special  executive  remuneration
including perquisites.

Annual Incentive Compensation

      Annual incentive compensation is based on the attainment of  key
strategic  goals  and objectives including net cash flow,  controlling
operation   and  maintenance  costs,  electric  generation,   employee
satisfaction,  and  customer service measures.   These  measures  have
varying  weights  and  are specifically tailored to  each  executive's
responsibilities.

Long-Term Incentive Compensation

      Long-term incentive compensation opportunities are tied to long-
term  shareholder  value.  Option grants and performance  restrictions
lapsed  on  stock  are  typically considered on an  annual  cycle,  in
January   of  each  year,  based  on  the  Corporation's  prior   year
performance as reviewed by the Committee, including specific threshold
performance measures.  These performance measures are consistent  with
those used in the other incentive plans.

      The mix of the compensation components is designed to reward the
achievement  of  strategic  goals and objectives  which  lead  to  the
protection  and  increase of shareholder value.  Equity  ownership  is
offered  to  key executives to encourage the purchase of common  stock
and  to  increase their interest in total return to shareholders.   As
other  forms  of equity ownership, restricted stock and stock  options
may be offered to key executives as approved by the Board.

      Mr.  Edwin  Lupberger, Chairman, President and  Chief  Executive
Officer   of   the  Corporation,  participated  in  each  compensation
component in the following distribution in 1995:

       Base Salary                             33%
       Benefits and Perquisites                 3%
       Annual Incentive Compensation           27%
       Long-Term Incentive Compensation        37%

      Mr.  Lupberger's 1995 long-term compensation included restricted
stock  earned  over a two year performance period  of  1994-1995.   In
1995,  Mr.  Lupberger's  incentive plan  performance  scales  included
financial measures and customer service measures, with proportionately
more  weight  given to the financial measures.  In the aggregate,  Mr.
Lupberger's  incentive plan performance results  exceeded  the  target
level of performance for 1995.  This resulted in Mr. Lupberger's total
compensation exceeding the target compensation level compared  to  the
compensation peer group companies.

Members of the Personnel Committee:
Eugene H. Owen, Chairman
W. Frank Blount
John A. Cooper, Jr.
Dr. Paul W. Murrill


       Personnel Committee Interlocks and Insider Participation
                                   
      Messrs.  Owen  (Chairman), Blount, and Cooper, and  Dr.  Murrill
served during 1995 as members of the Personnel Committee of the  Board
of  Directors of the Corporation.  None of these persons during  1995,
or prior to 1995, was an officer or employee of the Corporation or any
of its subsidiaries.


                         Corporate Performance

      The following graph compares the performance of the Common Stock
of the Corporation to the S&P 500 Index and the S&P Electric Utilities
Index  (each  of  which includes the Corporation) for  the  last  five
years.

                    Years Ended December 31

                1990   1991    1992   1993   1994   1995
                ----   ----    ----   ----   ----   ----
Entergy         $100   $139    $162   $185   $121   $174
S&P 500 (1)     $100   $130    $140   $154   $156   $215
S&P EUI (1)     $100   $130    $137   $157   $136   $179


Assumes $100 invested on December 31, 1990 in Entergy Corporation
Common Stock, the S&P 500, and the S&P Electric Utilities Index, and
reinvestment of all dividends.

(1)  Cumulative total returns calculated from the S&P 500 Index and
S&P Electric Utilities Index maintained by Standard & Poor's
Corporation.


<PAGE>

                        Executive Compensation


Summary Compensation Table

     The following table includes the Chief Executive Officer, as well
as  each  of the four other most highly compensated executive officers
of  the  Corporation  based on total annual base  salary  and  bonuses
(including  bonuses of an extraordinary and nonrecurring nature)  from
all  System  sources awarded to, earned by, or paid  to  each  officer
during 1995.
<TABLE>
<CAPTION>

                                                                                      Long-Term Compensation                   
                                                                             --------------------------------------    
                                                Annual Compensation                  Awards                 Payouts         
                                           --------------------------------  --------------------------     -------         
                                                                     Other    Restricted     Securities       (b)          (c)
                                                          (a)       Annual       Stock       Underlying       LTIP      All Other
  Name and Principal Position      Year      Salary      Bonus    Compensation  Awards         Options      Payouts    Compensation
  ----------------------------     ----      ------     ------    -----------   ------        ---------     -------    ------------
<S>                              <C>       <C>         <C>        <C>         <C>          <C>             <C>         <C>
Edwin Lupberger                     1995     $700,000   $568,400     $28,624      (d)         60,000 shares  $781,337      $33,142
Chairman of the Board,              1994      681,539    218,789      39,961      (d)         10,000          139,525       29,457
President, and Chief                1993      542,077    437,610      20,327      (d)         13,438          248,313       32,957
Executive Officer                                                                                                                 
                                                                                                                                  
Donald C. Hintz                     1995    $325,000    $265,049     $13,394      (d)         30,000 shares  $409,414      $23,569
Executive Vice President and        1994     320,769     142,749      52,389      (d)          5,000           48,379       23,056
Chief Nuclear Officer               1993     265,386     166,560      48,548      (d)          5,000           85,774       24,462
                                                                                                                                  
Jerry D. Jackson                    1995    $325,000    $256,838     $43,054      (d)         30,000 shares  $422,438      $24,794
Executive Vice President -          1994     323,711     106,155      29,598      (d)          5,000           56,550       23,370
Marketing and External Affairs      1993     288,559     217,287      36,166      (d)          6,719          100,250       25,961
                                                                                                                                  
Jerry L. Maulden                    1995    $435,000    $353,220     $26,248      (d)         30,000 shares  $422,438      $28,504
Vice Chairman                       1994     426,134     135,962      63,994      (d)          5,000           56,550       25,690
                                    1993     385,000     286,985      84,655      (d)          5,000          100,250       25,639
                                                                                                                                  
Gerald D. McInvale                  1995    $255,481    $186,739     $12,525      (d)         27,500 shares  $294,282      $21,263
Executive Vice President and        1994     244,165      66,227      14,146      (d)          2,500           28,275       19,581
Chief Financial Officer             1993     221,696     141,811      48,805      (d)          2,500           50,125       22,667
                                                                                                                                  
</TABLE>
(a)Includes bonuses earned pursuant to the Annual Incentive Plan.

(b)Amounts include the value of restricted shares that vested in 1995,
  1994,  and  1993  (see  note (d) below) under the  Equity  Ownership
  Plan.

(c)Includes the following:
  (1)1995  Executive  Medical Plan premiums  as  follows:   Mr.  Hintz
     $3,019;  Mr.  Jackson $3,019; Mr. Lupberger $3,019;  Mr.  Maulden
     $3,019; and Mr. McInvale $3,019.
  (2)1995   employer   contributions  to  the   Defined   Contribution
     Restoration  Plan  as  follows:  Mr. Hintz  $5,250;  Mr.  Jackson
     $5,250;  Mr.  Lupberger  $16,500; Mr.  Maulden  $8,550;  and  Mr.
     McInvale $3,164.
  (3)There  were  no  company  contributions  to  the  Employee  Stock
     Ownership  Plan  for 1995.  Any plan growth was  attributable  to
     reinvested dividends and other plan income.
  (4)1995  employer  contributions  to  the  System  Savings  Plan  as
     follows:   Mr.  Hintz $4,500; Mr. Jackson $4,500;  Mr.  Lupberger
     $4,500; Mr. Maulden $4,500; and Mr. McInvale $4,500.
  (5)1995  reimbursements  under  the Executive  Financial  Counseling
     Program  as  follows:  Mr. Jackson $1,225; Mr. Lupberger  $3,100;
     Mr. Maulden $2,715; and Mr. McInvale $680.
  (6)1995  payments  for  personal  use under  the  Private  Ownership
     Vehicle Plan as follows:  Mr. Hintz $10,800; Mr. Jackson $10,800;
     Mr.  Lupberger  $6,023;  Mr. Maulden  $9,720;  and  Mr.  McInvale
     $9,900.

(d)There  were  no  restricted stock awards in 1995 under  the  Equity
  Ownership Plan.  At December 31, 1995, the number and value  of  the
  aggregate  restricted stock holdings were as  follows:   Mr.  Hintz:
  5,429  shares,  $158,798; Mr. Jackson: 5,500 shares,  $160,875;  Mr.
  Lupberger:  10,900  shares,  $318,825; Mr.  Maulden:  5,500  shares,
  $160,875;  and  Mr.  McInvale: 4,000 shares, $117,000.   Accumulated
  dividends  are paid on restricted stock when vested.  The  value  of
  stock   for  which  restrictions  were  lifted  in  1995,  and   the
  applicable  portion of accumulated cash dividends, are  reported  in
  the  LTIP  Payouts  column in the table.  The  value  of  restricted
  stock  awards,  at December 31, 1995, is determined  by  multiplying
  the  total number of shares awarded by the closing market  price  of
  the  Corporation's  Common  Stock on the  New  York  Stock  Exchange
  Composite Transactions on December 29, 1995 ($29.25 per share).

Option Grants in 1995

      The following table summarizes option grants during 1995 to  the
executive officers named in the Summary Compensation Table above.
<TABLE>
<CAPTION>
                                Individual Grants                     Potential Realizable
                      ------------------------------------------             Value
                                    % of Total                         at Assumed Annual
                       Number of     Options                             Rates of Stock
                       Securities  Granted to    Exercise              Price Appreciation
                       Underlying   Employees     Price                 for Option Term(c)
                        Options        in         (per     Expiration  ------------------
         Name           Granted       1995       share)       Date        5%       10%
      ---------        ---------     -------    ---------  ---------    ------   ------
<S>                  <C>           <C>      <C>         <C>         <C>       <C>
 Edwin Lupberger        10,000 (a)     3.2%    $23.375(a)   01/26/05  $147,004   $372,537
                        50,000 (b)    15.9%     20.875(b)   03/31/05   656,409  1,663,469
 Donald C. Hintz         5,000 (a)     1.6%     23.375(a)   01/26/05    73,502    186,269
                        25,000 (b)     7.9%     20.875(b)   03/31/05   328,204    831,734
 Jerry D. Jackson        5,000 (a)     1.6%     23.375(a)   01/26/05         0          0
                        25,000 (b)     7.9%     20.875(b)   03/31/05   328,204    831,734
 Jerry L. Maulden        5,000 (a)     1.6%     23.375(a)   01/26/05    73,502    186,269
                        25,000 (b)     7.9%     20.875(b)   03/31/05   328,204    831,734
 Gerald D. McInvale      2,500 (a)     0.8%     23.375(a)   01/26/05    36,751     93,134
                        25,000 (b)     7.9%     20.875(b)   03/31/05   328,204    831,734
</TABLE>

(a)  Options were granted on January 26, 1995, pursuant to the  Equity
 Ownership  Plan.   All  options  granted  on     this  date  have  an
 exercise  price  equal  to the closing price of  Entergy  Corporation
 common  stock  on the New York Stock Exchange Composite  Transactions
 on  January  26,  1995.   These options became  exercisable  on  July
 26, 1995.

(b)  Options  were granted on March 31, 1995, pursuant to  the  Equity
 Ownership  Plan.  All options granted on this date have  an  exercise
 price  equal  to  the  closing price of Entergy   Corporation  common
 stock  on  the  New  York  Stock Exchange Composite  Transactions  on
 March   31,   1995.   These  options  will  become   exercisable   on
 March 31, 1998.

(c)  Calculation based on the market price of the underlying  security
 over  a  ten-year  period  assuming annual compounding.  The  columns
 present  estimates  of potential values based on simple  mathematical
 assumptions.   The  actual value, if any, an  executive  officer  may
 realize  is  dependent upon the market price on the  date  of  option
 exercise.


Aggregated Option Exercises in 1995 and December 31, 1995 Option
Values

      The  following table summarizes the number and value of  options
exercised  during 1995, as well as the number and value of unexercised
options, as of December 31, 1995, held by the executive officers named
in the Summary Compensation Table above.
<TABLE>
<CAPTION>
                                                      Number of Securities         Value of Unexercised
                                                 Underlying Unexercised Options    In-the-Money Options
                                                    as of December 31, 1995     as of December 31, 1995(b)
                     Shares Acquired    Value     --------------------------   ---------------------------
       Name            on Exercise   Realized(a)   Exercisable  Unexercisable    Exercisable  Unexercisable
    ----------        ------------   -----------   -----------   ------------    -----------  -------------
<S>                  <C>             <C>          <C>           <C>             <C>           <C>
Edwin Lupberger              0          $     0       38,824        50,000         $58,750      $418,750
Donald C. Hintz              0                0       17,500        25,000          29,375       209,375
Jerry D. Jackson         5,000           21,817       14,411        25,000               0       209,375
Jerry L. Maulden             0                0       20,000        25,000          29,375       209,375
Gerald D. McInvale           0                0       10,000        25,000          14,688       209,375
</TABLE>

(a) Based on the difference between the closing price of the
Corporation's Common Stock on the New York Stock Exchange Composite
Transactions on the exercise date of November 17, 1995, and the option
exercise price.

(b)  Based  on  the  difference  between  the  closing  price  of  the
Corporation's  Common Stock on the New York Stock  Exchange  Composite
Transactions on December 29, 1995, and the option      exercise price.


Pension Plan Tables

Retirement Income Plan Table
<TABLE>
<CAPTION>
Annual                              Years of Service
Covered        ---------------------------------------------------------
Compensation       15           20         25          30          35+
- ------------    --------     --------   --------    --------    --------
<S>           <C>          <C>        <C>         <C>         <C>
     $100,000   $22,500     $30,000     $37,500     $45,000     $52,500
      200,000    45,000      60,000      75,000      90,000     105,000
      300,000    67,500      90,000     112,500     135,000     157,500
      400,000    90,000     120,000     150,000     180,000     210,000
      500,000   112,500     150,000     187,500     225,000     262,500
      850,000   191,250     255,000     318,750     382,500     446,250
</TABLE>

      The  Corporation has a Retirement Income Plan (a defined benefit
plan)  that  provides a benefit for employees at retirement  from  the
Corporation  based upon (1) generally, all years of service  beginning
at  age  21 through termination, with a forty-year maximum, multiplied
by  (2)  1.5%  ,  multiplied by (3) the final average  salary.   Final
average  salary  is  based  on the highest consecutive  60  months  of
covered  compensation in the last 120 months of service.   The  normal
form of benefit for a single employee is a lifetime annuity and for  a
married  employee  is  a  50%  joint  and  survivor  annuity.    Other
actuarially   equivalent  options  are  available  to  each   retiree.
Retirement  benefits  are  not subject to  any  deduction  for  Social
Security  or other offset amounts.  The amount of the named  executive
officers' annual compensation covered by the plan, as of December  31,
1995,  is represented by the salary column in the Summary Compensation
Table.

      The  maximum benefit under the Retirement Income Plan is limited
by  Sections  401  and 415 of the Internal Revenue Code  of  1986,  as
amended;  however, the Corporation has adopted a pension  equalization
plan.   Under  this  plan,  certain executives,  including  the  named
executive  officers,  would receive an amount  equal  to  the  benefit
payable  under  the  Retirement Income Plan,  without  regard  to  the
limitations,  less  the amount actually payable under  the  Retirement
Income Plan.

      The  Retirement Income Plan was amended effective,  February  1,
1991,  to  provide a minimum accrued benefit as of that  date  to  any
employee  who was vested as of that date.  For purposes of calculating
such  minimum  accrued benefit, each eligible employee was  deemed  to
have  had an additional five years of service and age as of that date.
The additional years of age did not count toward eligibility for early
retirement,  but  served only to reduce the early retirement  discount
factor for those employees who were at least age 50 as of that date.

      The  credited years of service under the Retirement Income  Plan
(without  giving  effect  to  the five  additional  years  of  service
credited  pursuant  to  the February 1, 1991  amendment  as  discussed
above)  as  of  December 31, 1995 for the following executive  officer
named in the Summary Compensation Table was:  Mr. Maulden 30.

      The  credited years of service under the Retirement Income Plan,
as  amended,  as  of  December 31, 1995 for  the  following  executive
officers  named  in the Summary Compensation Table,  as  a  result  of
entering  into  supplemental retirement agreements, were  as  follows:
Mr. Hintz 24; Mr. Jackson 16; Mr. Lupberger  32; and Mr. McInvale 23.

      In  addition to the Retirement Income Plan discussed above,  the
Corporation   has   the  Supplemental  Retirement  Plan   of   Entergy
Corporation  and  Subsidiaries (SRP) and the Post-Retirement  Plan  of
Entergy  Corporation and Subsidiaries (PRP).  Participation is limited
to one of these two plans and is at the invitation of the Corporation.
The  participant  may receive from the Corporation a  monthly  benefit
payment not in excess of .025 (under the SRP) or .0333 (under the PRP)
times the participant's average basic annual salary (as defined in the
plans) for a maximum of 120 months.  Mr. Hintz has entered into an SRP
participation contract, and all of the other executive officers  named
in  the  Summary  Compensation Table (except for  Mr.  McInvale)  have
entered  into PRP participation contracts.  Current estimates indicate
that the annual payments to a named executive officer  under the above
plans would be less than the payments to that officer under the System
Executive Retirement Plan.


System Executive Retirement Plan Table (1)
<TABLE>
<CAPTURE>
Annual                            Years of Service
Covered         -----------------------------------------------------
Compensation      10          15         20          25         30+
- ------------    -------    -------    --------    --------   --------
<S>           <C>         <C>         <C>        <C>        <C>
   $  200,000    $ 60,000   $ 90,000   $100,000    $110,000    $120,000
      300,000      90,000    135,000    150,000     165,000     180,000
      400,000     120,000    180,000    200,000     220,000     240,000
      500,000     150,000    225,000    250,000     275,000     300,000
      600,000     180,000    270,000    300,000     330,000     360,000
      700,000     210,000    315,000    350,000     385,000     420,000
    1,000,000     300,000    450,000    500,000     550,000     600,000
</TABLE>
___________

(1)  Benefits  shown are based on a target replacement  ratio  of  50%
based  on  the years of service and covered compensation  shown.   The
benefits  for 10, 15, and 20 or more years of service at 45%  and  55%
replacement levels would decrease (in the case of 45%) or increase (in
the  case of 55%) by the following percentages:  3.0%, 4.5%, and 5.0%,
respectively.

      In 1993, the Corporation adopted the System Executive Retirement
Plan (SERP).  The SERP is an unfunded defined benefit plan offered  at
retirement to certain senior executives, which would currently include
all  the  executive officers named in the Summary Compensation  Table.
Participating executives choose, at retirement, between the retirement
benefits paid under provisions of the SERP or those payable under  the
executive retirement benefit plans discussed above.  Covered pay under
the   SERP  includes  final  annual  base  salary  (see  the   Summary
Compensation  Table for the base salary covered  by  the  SERP  as  of
December 31, 1995) plus the Target Incentive Award (i.e., a percentage
of  final  annual  base  salary)  for the  participant  in  effect  at
retirement.    Benefits  paid  under  the  SERP  are   calculated   by
multiplying the covered pay times target pay replacement ratios  (45%,
50%, or 55%, dependent on job rating at retirement) that are attained,
according to plan design, at 20 years of credited service.  The target
ratios are increased by 1% for each year of service over 20 years,  up
to  a  maximum  of 30 years of service.  In accordance with  the  SERP
formula, the target ratios are reduced for each year of service  below
20 years.  The credited years of service under this plan are identical
to  the years of service for the named executive officers (other  than
Mr. Jackson and Mr. McInvale) disclosed above in the Retirement Income
Plan Table discussion.  Mr. Jackson and Mr. McInvale have 22 years and
14 years, respectively, of credited service under this plan.

      The  normal form of benefit for a single employee is a  lifetime
annuity  and  for  a  married employee is a  50%  joint  and  survivor
annuity.   All  SERP  payments are guaranteed for  ten  years.   Other
actuarially  equivalent options are available to each  retiree.   SERP
benefits are offset by any and all defined benefit plan payments  from
the  Corporation  and  from prior employers.  SERP  benefits  are  not
subject to Social Security offsets.

      Eligibility  for  and  receipt of  benefits  under  any  of  the
executive  plans described above are contingent upon several  factors.
The  participant must agree that, without the specific consent of  the
Corporation,  he  may  take no employment after  retirement  with  any
entity  that  is  in  competition with or similar  in  nature  to  the
Corporation  or  any affiliate thereof.  Eligibility for  benefits  is
forfeitable  for various reasons, including violation of an  agreement
with  the  Corporation, resignation of employment, or termination  for
cause.

                Appointment of Independent Accountants
                                   
       It   is  intended  that,  unless  otherwise  specified  by  the
stockholders,  votes  will  be cast pursuant  to  the  proxies  hereby
solicited in favor of the ratification of the appointment by the Board
of Directors of Coopers & Lybrand L.L.P. as independent accountants of
the  Corporation for the year 1996.  The firm of Coopers & Lybrand has
acted  for the Corporation in this capacity since 1994.  The  firm  of
Coopers   &   Lybrand  had  acted  for  the  Corporation's   operating
subsidiary, GSU, in this capacity since 1933.  The firm of  Coopers  &
Lybrand does not have any relationship with the Corporation or any  of
its subsidiaries except that disclosed above.

     A representative of the firm of Coopers & Lybrand will be present
at  the  meeting to respond to appropriate questions and will have  an
opportunity to make a statement, if such representative desires.

 Stockholder Proposal Concerning Discontinuance of Certain Stock Based
                             Compensation
                                   
      The  Corporation has been advised that Mr. Robert D. Morse,  212
Highland Avenue, Moorestown, New Jersey 08057, a holder of 600  shares
of  the  Corporation's Common Stock, proposes to submit the  following
resolution at the 1996 Annual Meeting of Shareholders:

     "That  the Company discontinue use of all options, rights, SAR's,
     etc.,  after  termination of existing agreements with  management
     and Directors."

STATEMENT OF SECURITY HOLDER

      "REASONS:   These increased benefits have failed to produce  the
claim  that  it  holds  and retains qualified personnel.   Notice  the
increasing  number of management persons who have simply left  because
of   better   corporate  offers.   We  as  shareowners  are  gradually
undervalued  with  each issuance.  Call a halt by  voting  Yes!   Many
pages of a proxy are expended to promote self-benefits; then there are
unmentioned  administrative costs of distribution and record  keeping.
Executives  and directors are compensated enough to buy stock  on  the
open  market, just as you and I, if we are so inclined.   Again:  Vote
Yes."

THE  BOARD OF DIRECTORS RECOMMENDS A VOTE "AGAINST" THIS PROPOSAL  FOR
THE FOLLOWING REASONS:

      The Board believes it is in the best interest of the Corporation
and its shareholders to link compensation to corporate performance and
increases in shareholder value.  The Corporation must have the ability
to  attract,  retain, and motivate high quality directors, executives,
and other employees through compensation plans that reward individuals
in  relation  to  the performance of the Corporation  and  its  Common
Stock.   The Corporation's current Equity Ownership Plan, approved  by
the  shareholders in 1992, was carefully developed under the  auspices
of  the Personnel Committee (which is comprised exclusively of outside
independent  directors)  to  link  rewards  for  achievement  to   the
performance  of  corporate and individual goals designed  to  increase
shareholder value.

      The  Corporation  currently grants no SAR's  or  rights  to  its
directors or executives and currently grants stock options to  certain
executives  and  key management employees, but not to directors.   The
Board  believes that stock options are an excellent performance  based
incentive that rewards executives, managers, and other employees  when
shareholder  value  increases.   As such,  options  are  an  important
feature of an overall compensation package that reinforces the  common
interests  of  shareholders and management  in  the  vitality  of  the
Corporation.   Additionally, almost all of the  Corporation  employees
can  benefit from an increase in the Corporation's Common Stock  value
by  participation in the Corporation's Savings Plan and Employee Stock
Investment  Plan.  The Personnel Committee and the Board  must  retain
maximum  flexibility concerning stock-based compensation with  respect
to  directors, executives, and employees.  This proposal would greatly
limit  the Personnel Committee's flexibility.  The elimination of  the
stock  based  awards  would reduce the link between  compensation  and
common  stock performance at a time when the Board is trying  to  link
the two more closely.

     For the reasons stated above, the Board of Directors recommends a
vote "AGAINST" this proposal.

      Approval  of  this shareholder proposal requires an  affirmative
vote  of a majority of the votes cast.  Unless they are marked to  the
contrary, proxies received will be voted AGAINST this proposal.

                Stockholder Proposals for 1997 Meeting
                                   
      Any eligible holder of shares of Common Stock of the Corporation
intending  to present a proposal in accordance with the rules  of  the
SEC  for  consideration at the Annual Meeting of Stockholders  of  the
Corporation  to  be held in 1997 and desiring that  such  proposal  be
considered  for  inclusion in the Corporation's  proxy  statement  and
proxy  for that meeting is advised that such proposal must be received
by  the  Corporation at its principal offices not later than  November
29, 1996.

      Under the Bylaws of the Corporation, stockholders must give  the
Corporation  advance notice of proposed nominees for director  and  of
proposed business to be conducted at the meeting not less than 60 days
nor more than 85 days prior to the anniversary date of the immediately
preceding  annual  meeting of stockholders.  In  the  event  that  the
annual  meeting  is called for a date that is not within  thirty  (30)
days  before or after such anniversary date, notice by the stockholder
to be timely must be so delivered or received not later than the close
of business on the 10th day following the earlier of the date on which
such  notice or public disclosure of the date of the meeting was given
or made.
                            Other Business

      The  Board  of Directors does not intend to bring  any  business
before  the  meeting other than the matters referred to in this  Proxy
Statement  and is not aware of any other matters that may  be  brought
before  the  meeting.   However, if any other  matters  properly  come
before  the  meeting,  it is intended that the persons  named  in  the
accompanying proxy will vote pursuant to the proxy in accordance  with
their judgment on such matters.

By order of the Board of Directors,




/S/Edwin Lupberger
Edwin Lupberger
Chairman of the Board, President and Chief Executive Officer

Dated:  March 29, 1996




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