ENTERGY CORP /DE/
DEF 14A, 1997-03-28
ELECTRIC SERVICES
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                  Notice of Annual Meeting of Stockholders


New Orleans, Louisiana
March 28, 1997


To the Stockholders of ENTERGY CORPORATION:

Notice  is  hereby  given that the Annual Meeting of  Stockholders  of
Entergy  Corporation will be held in the auditorium of the  Pennington
Biomedical Research Center, 6400 Perkins Road, Baton Rouge,  Louisiana
70808, on Friday, May 9, 1997, at 10 a.m., Central Daylight Time,  for
the following purposes:

   (1) To elect a Board of Directors for the ensuing year;

   (2) To ratify  the  appointment by the Board of  Directors  of  the
       firm of Coopers & Lybrand L.L.P. as independent accountants  of
       the Corporation for the year 1997;
   
   (3) To transact  such  other business as may properly  come  before
       the meeting and any adjournment or adjournments thereof.

Only  stockholders of record as of the close of business on March  17,
1997,  are entitled to notice of and to vote at the meeting.  A  badge
for admission may be obtained at the registration desk at the meeting.
Stockholders  whose  shares  are held in "street  name",  i.e.,  in  a
brokerage  account, must present a letter from their broker indicating
ownership of Entergy Corporation's Common Stock as of March 17, 1997.

Stockholders who will not attend the meeting in person and wish  their
stock  voted  are  urged  to  fill in,  sign,  date,  and  return  the
accompanying proxy.  A return envelope, on which United States postage
has   been  prepaid,  is  enclosed  for  mailing  proxies  to  Entergy
Corporation.


/s/ Michael G. Thompson

Michael G. Thompson
Secretary
                                   
<PAGE>
                            PROXY STATEMENT
                                   
      The accompanying proxy is solicited by the Board of Directors of
the  Corporation (either the "Board of Directors" or the "Board")  for
use at the Annual Meeting of Stockholders to be held in the auditorium
of the Pennington Biomedical Research Center, 6400 Perkins Road, Baton
Rouge,  Louisiana on Friday, May 9, 1997, at 10 a.m., Central Daylight
Time, and at any adjournments of the meeting (the "Annual Meeting").

      The entire cost of the solicitation of proxies will be borne  by
Entergy  Corporation (the "Corporation").  Solicitations will be  made
primarily  by  mail,  except that, if necessary to  obtain  reasonable
representation of stockholders at the meeting, proxies  will  also  be
solicited at nominal cost by telephone or telefax by employees of  the
Corporation's  service subsidiary, Entergy Services, Inc.   Additional
solicitation  of  proxies will be made in the same  manner  under  the
special  engagement and direction of Morrow & Co., Inc., at a cost  to
the Corporation of approximately $12,500, plus out-of-pocket expenses.
The  Corporation may reimburse brokerage houses and other  custodians,
nominees, or fiduciaries for their expenses in sending proxy  material
to their principals.

     Shares represented at the meeting by properly executed proxies in
the  accompanying  form  will  be voted  at  the  meeting  or  at  any
adjournments  thereof.  Where the stockholder specifies  a  choice  by
means  of the ballot spaces provided on the proxy, the shares will  be
voted in accordance with the specifications so made.  If no directions
are  given  by the stockholder, the proxy will be voted in the  manner
specified  on  the  proxy.   Any  proxy  delivered  pursuant  to  this
solicitation  may  be  revoked by delivery to  the  Corporation  of  a
written  notice of revocation or of a later-dated proxy, or by  voting
in person at the meeting.

      This Proxy Statement and the form of proxy are first being  sent
or  given  to  stockholders of the Corporation on or about  March  28,
1997.

            Voting Securities Outstanding and Voting Rights

      Only stockholders of record as of the close of business on March
17, 1997, are entitled to notice of and to vote at the meeting.  As of
February 28, 1997, the record date, there were 235,117,712 outstanding
shares  of  common  stock, par value $.01, (the "Common  Stock").   In
accordance with the Delaware General Corporation law, each stockholder
has  one  vote  per  share  on all business conducted  at  the  Annual
Meeting.  In addition, Delaware law requires the presence in person or
by  proxy  of  a  majority of the outstanding shares of  Common  Stock
entitled to vote to constitute a quorum to convene the Annual Meeting.
Accordingly,   abstentions  and  broker  non-votes  are   counted   in
determining  the  presence of a quorum.  Directors are  elected  by  a
plurality  of the votes represented at the Annual Meeting.  All  other
actions,  including the ratification of the appointment of independent
accountants, require the affirmative vote of a majority of the  shares
represented at the Annual Meeting.

      The information provided below is based upon Schedule 13Gs filed
with   the   Securities  and  Exchange  Commission  (SEC)   reflecting
beneficial ownership of 5 percent or more of the Corporation's  Common
Stock as of December 31, 1996.

      The beneficial owners named below have certified that the shares
held  were  acquired  in the ordinary course of  business,  that  such
acquisition was not for the purpose of, and does not have  the  effect
of,  changing or influencing the control of the Corporation, and  that
such  shares  were not acquired in connection with or as a participant
in any transaction having such purpose or effect.
<TABLE>
<CAPTION>
Name and Address of                                 Amount and Nature of   Percent
Beneficial Owner                                    Beneficial Ownership  of Class
<S>                                                     <C>                <C>
Barrow, Hanley, Mewhinney & Strauss, Inc. ("BHM&S")     16,401,450(1)       7.19%
One McKinney Plaza
3232 McKinney Avenue, 15th Floor
Dallas, Texas 75204-2429

Franklin Resources, Inc ("FRI")                         13,527,506(2)       5.90%
777 Mariners Island Blvd.
P.O. Box 7777
San Mateo, CA 94403-7777

(1)  Of the 16,401,450 shares, BHM&S has sole voting power as to all
     shares, and shared voting power as to 12,472,900 shares.

(2)  FRI  has  no  voting and investment power with respect  to  such
     shares  and  disclaims  beneficial  ownership.   These  shares   are
     beneficially  owned  by  one  or more  open  and  closed  investment
     companies or other managed accounts which are advised by the  direct
     and   indirect  investment  advisory  subsidiaries  of  FRI.   Those
     advisor  subsidiaries,  Franklin Advisors,  Inc.,  Templeton  Global
     Advisors,  Limited,  Templeton/Franklin Investment  Services,  Inc.,
     Templeton   Investment  Management  (Australia)  Limited,  Templeton
     Investment  Counsel, Inc., and Franklin Mutual Advisors, Inc.,  have
     sole  voting and investment power of 8,369,000, 4,949,300,  171,040,
     35,400, 1,650, and 1,116 shares respectively.

                         Election of Directors
                                   
      Currently the Board of Directors consists of 15 members.  At the
Annual  Meeting, 14 directors of the Board are to be elected to  serve
for  the  ensuing  year  commencing May 9,  1997.   The  Corporation's
Certificate of Incorporation provides that the Board shall consist  of
at  least  9,  but no more than 19 directors, the exact number  to  be
fixed  by  the  Board.  Mr. Shackelford has reached the  Corporation's
mandatory  retirement age of 70 and is not standing for reelection  to
the  Board.  Accordingly, the Board will set the number of members  at
14 effective as of the Annual Meeting.

      Directors are elected annually to serve a term of one year until
the  next  Annual  Meeting of Stockholders or  until  a  successor  is
elected and qualified.  Except where authority to vote for one or more
nominee(s)  is  withheld, Edwin Lupberger, Dr. Paul  W.  Murrill,  and
Eugene  H.  Owen, the persons named as proxies in the enclosed  proxy,
will vote all shares represented by an executed proxy equally for  the
election  of the nominees listed below.  The Corporation is not  aware
of  any  reason why any of the nominees would be unavailable to  stand
for  election  or  to  serve if elected.  In case any  nominee  should
become  unavailable for election as a director, the proxies will  also
have discretionary authority to vote for a substitute.

                               Nominees
          
      Certain information regarding each nominee for director is given
below,  based on information supplied by such nominee, including  name
and  age  as of December 31, 1996, positions currently held  with  the
Corporation, principal occupation now and for the past five years, and
any directorships in public companies.
          
               W. FRANK BLOUNT        Age 58      Director Since 1987
               Sydney, Australia
               
               Chief   Executive  Officer  of  Telstra  Communications
               Corporation  (Australian  telecommunications   company)
               since  1992.  Group President, Communications Products,
               AT&T  Company, 1989 to 1992.  Director of  First  Union
               National Bank, Atlanta, Georgia, LXE Incorporated,  and
               Caterpillar, Inc.  Chairman of National Advisory  Group
               for  the National Technical Institute of the Deaf; Vice
               Chairman  of  the  National Advisory Board  of  Georgia
               Institute  of  Technology; Executive Vice President  of
               the  A.  G.  Bell Association for the Deaf;  member  of
               Board  of  Trustees  of  the  Rochester  Institute   of
               Technology;  and  member  of the  Business  Council  of
               Australia.
               
               JOHN A. COOPER, JR.    Age 58      Director Since 1985
               Bella Vista, Arkansas
               
               Chairman  of  the  Board  of Cooper  Communities,  Inc.
               (recreational and retirement community development) and
               of  COFAM, Inc.  Director of Wal-Mart Stores, Inc., and
               J.  B. Hunt Transport Services, Inc.  Honorary Director
               of First National Bank of Sharp County (Arkansas).
               
               
               
               
               LUCIE J. FJELDSTAD     Age 52     Director Since 1992
               Portland, Oregon
               
               President - Video and Networking Division of Tektronix,
               Inc.    (electronic   instrumentation    and    printer
               manufacturer), since January 1995.  Vice President  and
               General  Manager, Multimedia, IBM Corporation (computer
               company),  1992  to  1993;  President,  Multimedia  and
               Education  Division of IBM Corporation, 1990  to  1992.
               Director of Bolt, Beranek & Newman, Inc., and The  GAP,
               Inc.   Member  of the Board of Regents for Santa  Clara
               University and member of the Board of Trustees for  the
               University of California at Los Angeles.
               
               
               
               DR. NORMAN C. FRANCIS  Age 65      Director Since 1994
               New Orleans, Louisiana
               
               President  of  Xavier  University  of  Louisiana,   New
               Orleans,  Louisiana.  Director of  The  Equitable  Life
               Assurance Society of the United States, First  National
               Bank   of   Commerce,  New  Orleans,   Louisiana,   The
               Foundation for the Mid-South, and the Advisory Board of
               The  Times  Picayune Publishing Co.   Chairman  of  the
               Board  of  Liberty Bank and Trust Company, New Orleans,
               Louisiana.   Member  of  the  Board  of  the   Carnegie
               Foundation for the Advancement of Teaching; Chairman of
               the   Board  for  the  Southern  Education  Foundation,
               Atlanta, Georgia; Fellow, The American Academy of  Arts
               and  Sciences, Cambridge, Massachusetts; Member of  the
               Board  of  Brandeis University, Waltham, Massachusetts;
               Member  of  the  Board of the National  Foundation  for
               Improvement  in Education; and Former Chairman  of  the
               Board   of   Trustees,  Educational  Testing   Service,
               Princeton, New Jersey.
               
               
               ROBERT v.d. LUFT       Age 61     Director Since 1992
               Chadds Ford, Pennsylvania
               
               Chairman of Dupont Dow Elastomers, since 1996.  Retired
               Senior  Vice President - DuPont and President -  DuPont
               Europe   (industrial   products,   fibers,   petroleum,
               chemicals, and specialty products businesses), 1993  to
               1996.   Senior Vice President - DuPont Chemicals,  1990
               to  1993.   Member of the Board of Visitors, School  of
               Engineering, University of Pittsburgh.
               
               
               EDWIN LUPBERGER        Age 60     Director Since 1985
               New Orleans, Louisiana
               
               Chairman  of  the Board, Chief Executive  Officer,  and
               President  of the Corporation.  Chairman of  the  Board
               and  Chief Executive Officer of Entergy Arkansas, Inc.,
               Entergy  Gulf  States, Inc., Entergy  Louisiana,  Inc.,
               Entergy  Mississippi,  Inc., and Entergy  New  Orleans,
               Inc.,  principal operating subsidiaries.   Chairman  of
               the  Board of System Energy Resources, Inc., a  nuclear
               generating subsidiary, and Entergy Operations, Inc.,  a
               nuclear management service subsidiary.  Chairman of the
               Board  of Entergy Services, Inc.  Chairman of the Board
               and  President  of Entergy Enterprises,  Inc.,  a  non-
               utility subsidiary.  Chief Executive Officer of Entergy
               Power, Inc., Entergy Power Development Corporation, and
               Entergy-Richmond  Power Corporation.   Chief  Executive
               Officer  of  Entergy Pakistan, Ltd. and  Entergy  Power
               Asia,  Ltd.,  also  subsidiaries.   Director  of  First
               Commerce  Corporation, First National Bank of Commerce,
               and International Shipholding Corporation, New Orleans,
               Louisiana,    and   Pennington   Biomedical    Research
               Foundation.   Member of Board of Trustees  of  Millsaps
               College  and  of  Board  of  Administrators  of  Tulane
               University.   Chairman of the Foundation for  the  Mid-
               South and Chairman of the U. S. Chamber of Commerce.
               
               
               ADM. KINNAIRD R. MCKEE Age 67     Director Since 1990
               USN (Ret.)
               Oxford, Maryland
               
               Director  of PECO Energy Company (formerly Philadelphia
               Electric Company).  Former Superintendent of the United
               States  Naval Academy.  Former Commander of the  United
               States  Third  Fleet.  Former Director of Navy  Nuclear
               Propulsion.
               
               
               
               DR. PAUL W. MURRILL    Age 62      Director Since 1993
               Baton Rouge, Louisiana
               
               Retired  Chairman  of  the Board  and  Chief  Executive
               Officer of Entergy Gulf States, Inc.  Chairman  of  the
               Board  of  Piccadilly Cafeterias,  Inc.,  Baton  Rouge,
               Louisiana,  since  1993.  Director of ChemFirst,  Inc.,
               Tidewater,   Inc.,   Zygo   Corporation,   and   Howell
               Corporation.  Chairman of Trustees, Burden  Foundation;
               member   of   Advisory   Board,  Oak   Ridge   National
               Laboratories; and Consulting Editor, Instrument Society
               of America.
               
               
               JAMES R. NICHOLS       Age 58     Director Since 1986
               Boston, Massachusetts
               
               Partner,  Nichols  & Pratt (family trustees),  Attorney
               and  Chartered Financial Analyst.  Director  of  United
               Business  Services, Inc.  Life Trustee  of  the  Boston
               Museum of Science.
               
               
               
               
               EUGENE H. OWEN         Age 67      Director Since 1993
               Baton Rouge, Louisiana
               
               Chairman  and  President  of  Utility  Holdings,   Inc.
               (holding company for Baton Rouge Water Company,  Parish
               Water  Company,  Inc.,  and Louisiana  Water  Company).
               Chairman and Chief Executive Officer of Owen and White,
               Inc.   (engineering  consulting  firm),  Baton   Rouge,
               Louisiana.  President  of Parish  Water  Company  Inc.;
               President  of Baton Rouge Water Company, and  Louisiana
               Water  Company, Baton Rouge, Louisiana.  Member,  Board
               of  Directors,  Our Lady of the Lake  Regional  Medical
               Center, Baton Rouge, Louisiana.
               
               
               JOHN N. PALMER, SR.    Age 62      Director Since 1992
               Jackson, Mississippi
               
               Chairman  of the Board and Chief Executive  Officer  of
               Mobile  Telecommunication Technologies Corp.   Director
               of    Deposit   Guaranty   National   Bank,    Jackson,
               Mississippi.   Director  and former  President  of  the
               University of Mississippi Foundation.  Director of  the
               Foundation  for  the  Mid-South, Jackson,  Mississippi.
               Member  of  the  Board of Trustees,  Millsaps  College.
               National    Trustee,   National   Symphony   Orchestra,
               Washington, D.C.
               
               
               ROBERT D. PUGH         Age 67     Director Since 1977
               Portland, Arkansas
               
               Chairman of the Board of Portland Gin & Warehouse, Inc.
               (agricultural  and  agri-business  company),   Portland
               Bank,   and   Portland  Bankshares,   Inc.,   Portland,
               Arkansas.   Director  of Winrock International;  former
               Chairman of the Board of Trustees of the University  of
               Arkansas;   former   President   of   Cotton    Council
               International;  and Board of Trustees of  Chatham  Hall
               School, Chatham, Virginia.
               
               
               WM. CLIFFORD SMITH     Age 61     Director Since 1983
               Houma, Louisiana
               
               President  of  T. Baker Smith & Son, Inc. (consultants-
               civil  engineering  and land surveying).   Director  of
               American Bancshares of Houma, Inc. (banking).
               
               
               
               
               BISMARK A. STEINHAGEN  Age 62      Director Since 1993
               Beaumont, Texas
               
               Chairman  of the Board of Steinhagen Oil Company,  Inc.
               (oil and gasoline distributor), Beaumont, Texas.
               
          
          
                         Certain Transactions

      During 1996, T. Baker Smith & Son, Inc. performed land surveying
services  for,  and received payments of approximately  $63,000  from,
Entergy  Louisiana, Inc.  Mr. Wm. Clifford Smith, a  director  of  the
Corporation, is President of T. Baker Smith & Son, Inc.   Mr.  Smith's
children own 100% of the voting stock of T. Baker Smith & Son, Inc.

      Other  than  as  provided under applicable corporate  laws,  the
Corporation  does  not  have policies whereby  transactions  involving
executive officers and directors and the Corporation are approved by a
majority  of  disinterested  directors.   However,  pursuant  to   the
Corporation's Code of Conduct, transactions involving the  Corporation
and its executive officers must have prior approval by the next higher
reporting  level  of that individual, and transactions  involving  the
Corporation and its directors must be reported to the Secretary of the
Corporation.


               Share Ownership of Directors and Officers

      The  directors,  nominees for director, the  executive  officers
named  in  the  Summary Compensation Table below, and  all  directors,
nominees for director, and executive officers of the Corporation as  a
group  beneficially owned directly or indirectly the following  shares
of Common Stock.

</TABLE>
<TABLE>
<CAPTION>
                        As of December 31, 1996
                    Entergy Corporation Common Stock

                       Amount and Nature                             Amount and Nature
                         of Beneficial                                 of Beneficial
                         Ownership (a)                                 Ownership (a)
                     Sole Voting   Other                          Sole Voting    Other  
                          and    Beneficial                            and     Beneficial
                       Investment Ownership                        Investment  Ownership
     Name                Power(b)    (c)            Name            Power(b)      (c)
<S>                      <C>      <C>         <C>                    <C>        <C>
Michael B. Bemis**       11,480   10,000      James R. Nichols*       5,078       - 
W. Frank Blount*          4,434     -         Eugene H.  Owen*        3,092       -
John A. Cooper, Jr.*      6,934     -         John N. Palmer, Sr.*   16,481       -
Lucie J. Fjeldstad *      3,384     -         Robert D. Pugh*         6,700     6,500(d)
Dr. Norman  C. Francis *  1,200     -         H. Duke Shackelford*    8,750     4,950(d)
Donald C. Hintz**         8,779    7,500      Wm. Clifford Smith*     5,600       -
Jerry D. Jackson**       11,615   14,411      Bismark A. Steinhagen*  7,637       -
Robert v.d. Luft*         3,684     -
Edwin Lupberger***       34,392   41,324(d)
Jerry L. Maulden**       25,015   20,000
Adm. Kinnaird R. McKee*   2,467     -
Dr. Paul W. Murrill*      2,917     -
                                              All directors, 
                                              nominees, and         263,181   149,685
                                              executive officers
                                                              
</TABLE>
    * Director of the Corporation and Nominee
   ** Officer of the Corporation
  *** Officer, Director, and Nominee of the Corporation

(a)  Based  on information furnished by the respective individuals.
     The  ownership  amounts  shown  for  each  individual  and  for  all
     directors,  nominees,  and executive officers  as  a  group  do  not
     exceed  one  percent of the outstanding securities of any  class  of
     security so owned.

(b)  Includes  all  shares as to which the individual  has  the  sole
     voting and investment power.


(c)  Includes, for the named persons, shares of the Common  Stock  in
     the  form  of  unexercised  stock options awarded  pursuant  to  the
     Equity  Ownership  Plan as follows:  Mr. Bemis, 10,000  shares;  Mr.
     Hintz,  7,500  shares;  Mr. Jackson, 14,411 shares;  Mr.  Lupberger,
     38,824 shares; and Mr. Maulden, 20,000 shares.

(d)  Includes, for the named persons, shares of the Common Stock held
     by  their spouses or, in Mr. Shackelford's case, the estate  of  his
     spouse.   The  named  persons disclaim any beneficial  ownership  in
     these  shares  as follows:  Mr. Lupberger, 2,500 shares;  Mr.  Pugh,
     6,500 shares; and Mr. Shackelford, 4,950 shares.

        Section 16(a) Beneficial Ownership Reporting Compliance
                                   
     Section 16(a) of the Exchange Act and Section 17(a) of the Public
Utility  Holding  Company  Act  of  1935,  as  amended,  require   the
Corporation's officers, directors, and persons who own more  than  10%
of  a  registered class of the Corporation's equity securities to file
reports   of  ownership  and  changes  in  ownership  concerning   the
securities of the Corporation and its subsidiaries with the SEC and to
furnish  the  Corporation with copies of all Section 16(a)  and  17(a)
forms  they  file.  Kaneaster Hodges, Jr., a director who  retired  in
August 1996, inadvertently filed late a Form 4 concerning his sale  of
150 shares of Common Stock in January 1997, and Duke Shackelford, also
a  director, inadvertently filed late a Form 4 concerning  his  wife's
purchase of 1,000 shares of Common Stock in July 1995.  Both of  these
transaction  have now been reported.  In addition, Terry L.  Ogletree,
an  officer,  inadvertently failed to report on his 1996  Form  5  the
grant of 25,000 stock options. This transaction has now been reported.

           Meetings and Committees of the Board of Directors

      The  Board  of  Directors of the Corporation has seven  standing
committees.

       Audit   Committee.   Committee  members  are   Mrs.   Fjeldstad
(Chairperson),  Messrs. Owen, Pugh, and Shackelford, and  Adm.  McKee.
The  Audit Committee discusses with the independent accountants of the
Corporation the accountants' general findings as to accounts, records,
and   systems  of  internal  control  of  the  Corporation   and   its
subsidiaries and consults with the accountants on any matter that  the
Committee  may deem relevant to the audit or that the accountants  may
desire to bring to the attention of the Audit Committee. The Committee
reports to the Board of Directors the results of these discussions and
makes recommendations.  This Committee held five meetings in 1996.

      Executive  Committee.  Committee members are  Messrs.  Lupberger
(Chairman), Blount, Luft, and Palmer, and Dr. Murrill.  The  Executive
Committee, during the intervals between the meetings of the  Board  of
Directors, may, except as expressly limited by state law, exercise all
powers  of  the Board of Directors in the management and direction  of
the business affairs of the Corporation.  The Committee is required to
report  all of its actions to the Board of Directors which may  revise
the same.  This Committee held four meetings in 1996.

     Finance Committee. Committee members are Messrs. Luft (Chairman),
Palmer,  Nichols,  and  Steinhagen and Mrs.  Fjeldstad.   The  Finance
Committee  reviews the Corporation's financial and budgetary  policies
and  cash flow projections, makes policy recommendations to the  Board
of  Directors with respect to the sale of securities, and reviews  the
Corporation's  banking and other financial policies.   This  Committee
held five meetings in 1996.

      Personnel  Committee. Committee members are  named  below  under
"Personnel  Committee  Interlocks  and  Insider  Participation."   The
Personnel   Committee  reviews  major  employee   relations   matters,
employment  practices  and  compensation, including  employee  benefit
plans.   The  Committee reviews the performance of  the  Corporation's
officers  and  makes recommendations concerning compensation  of  such
officers to the Board of Directors.  This Committee held five meetings
in 1996.


      Nuclear  Committee. Committee members are Adm. McKee (Chairman),
Messrs.  Luft  and  Smith,  and Dr. Murrill.   The  Nuclear  Committee
provides non-management oversight and review of Arkansas Nuclear  One,
Grand  Gulf,  River  Bend, and Waterford 3 Steam  Electric  Generating
Station,   focusing  on  safety,  operating  performance,   costs   of
operations,  staffing, and training.  The Committee  interfaces  on  a
regular  basis  with  the Corporation's senior nuclear  management  to
maintain an awareness of current internal and external nuclear related
issues  affecting  the  nuclear facilities of  the  Corporation.   The
Committee  reports  to the Board of Directors with  respect  to  major
organizational  and  operational aspects of the Corporation's  nuclear
facilities  directed  toward  maintaining  or  improving  safe,   cost
effective,  and  efficient  operations.   This  Committee  held   four
meetings in 1996.

      Public  Affairs Committee. Committee members are Messrs.  Palmer
(Chairman),  Shackelford, Smith, and Steinhagen, and Dr. Francis.  The
Public  Affairs  Committee provides advice and counsel  to  management
with   respect  to  governmental,  regulatory,  and  public  relations
matters.   The  Committee  makes  recommendations  to  the  Board   of
Directors with respect to the Corporation's position on public  policy
issues and to the Corporation's commitment to equal opportunity in all
corporate relationships.  This Committee held five meetings in 1996.

      Director  Affairs Committee. Committee members are  Dr.  Murrill
(Chairman) and Messrs. Blount, Cooper, and Pugh.  The Director Affairs
Committee  provides  advice and counsel to the  Board  concerning  all
matters   regarding   the  Board,  including  committee   memberships,
compensation,  and  performance.  In addition, the committee  searches
for  and screens new nominees for director.  The Committee was  formed
on May 17, 1996 and held two meetings in 1996.

      In  1996,  there were eight meetings of the Board of  Directors.
During  1996, all directors attended at least 75% of the total  number
of meetings of the Board of Directors and the committees on which they
served.
                                   
                       Compensation of Directors
                                   
      Directors of the Corporation who are not otherwise employees  of
the  Corporation  or its subsidiaries are paid a  fee  of  $1,500  for
attendance  at  meetings  of  the  Board  of  Directors,  $1,000   for
attendance  at  meetings  of  committees  of  the  Board,  $2,000  for
attendance of committee meetings that are scheduled during a  time  or
at  a  location not in association with a scheduled Board of Directors
meeting, and $1,000 for participation on behalf of the Corporation  in
any  inspection trip or conference not held on the same day as a Board
or  committee meeting.  Committee chairpersons are paid an  additional
$3,000 annually for their committee duties.  All nonemployee directors
are  also compensated on a quarterly basis in the form of fixed awards
of  150  shares  of Common Stock pursuant to the Directors  Plan.   In
addition,  directors  receive  in  cash  one-half  the  value  of  the
quarterly  awards  of  Common  Stock.   During  a  portion  of   1996,
nonemployee  outside  directors who served on  the  Board  of  Entergy
Enterprises,  Inc. were granted 50 shares of Common  Stock,  and  cash
equal to one-half the value of the Common Stock.

      Nonemployee directors, who retired prior to 1996, with a minimum
of  five years of service on the Board of Directors, are paid 100%  of
their  annual retainer at retirement for a term corresponding  to  the
number  of  years of service or until death, whichever  occurs  first.
Retired nonemployee directors with over ten years of service receive a
lifetime  benefit.  Nonemployee directors whose service terminates  on
or  after May 1, 1996 are not eligible for retirement compensation and
participate in the Service Recognition Program ("Program").  Under the
terms  of  the  Program, each director is credited  with  800  phantom
shares  of  Common  Stock for each year of service  on  the  Board  of
Directors up to a maximum of ten years.  Upon termination of  service,
a  director will receive in cash for five consecutive years the  value
of  one-fifth of the director's accumulated share total based  on  the
value  of the shares at the time of payment in each of the five years.
Upon  termination of service, a director may defer the  valuation  and
receipt of his payments for five or more years.


      In  1985,  Entergy  Gulf  States,  Inc.("Entergy  Gulf  States")
established  a  non  qualified  deferred  compensation  plan  for  its
officers and nonemployee directors. Under this plan, a director  could
defer  a maximum 100% of his compensation, and an officer could  defer
up  to a maximum of 50% of his compensation.  Both Dr. Murrill, as  an
officer, and Mr. Steinhagen, as a director, participated in this plan.
The  deferred compensation, which is held in the general funds of  the
Corporation, accrues simple interest compounded annually at  the  rate
set  by the compensation committee of Entergy Gulf States in 1985  for
that year's deferrals.  The plan provides that a participant that  was
54 or younger at the time of his deferral would receive, in years 8-11
of  the  plan,  interim  annual installments equal  to  his  deferral.
During 1996, Dr. Murrill and Mr.Steinhagen received their last interim
deferral.   In  addition, on January 1 following  the  year  that  Dr.
Murrill  attains the age of 65, he will receive an annual benefit  for
15  years;  and  on  January 1 following the year  that  Mr.Steinhagen
attains the age of 70, he will receive an annual benefit for 10 years.

       On   certain  occasions,  the  Corporation  provides   personal
transportation  services  for the benefit  of  nonemployee  directors.
During 1996, the value of such transportation services provided by the
Corporation to all directors was approximately $21,000.


       Personnel Committee Interlocks and Insider Participation
                                   
      Messrs.  Owen (Chairman), Blount, Cooper, and Nichols,  and  Dr.
Francis  served during 1996 as members of the Personnel  Committee  of
the  Board of Directors.  None of these persons during 1996, or  prior
to  1996, was an officer or employee of the Corporation or any of  its
subsidiaries.


        Report of Personnel Committee on Executive Compensation
                                   
      The  Personnel  Committee  of the  Board  of  Directors  of  the
Corporation  is  responsible for, among other  things,  reviewing  and
recommending to the Board of Directors the adoption, or amendment1, of
the  various  compensation, incentive, and benefit plans  as  well  as
programs  maintained  for  officers and other  key  employees  of  the
Corporation.   The  Committee  takes  an  active  role  in   executive
compensation  by  recommending  to the Board  of  Directors  executive
compensation levels.

      The  Corporation  has  established  its  executive  compensation
programs  to provide competitive rewards intended to attract,  retain,
and motivate key employees critical to the success of the Corporation.
The Corporation has historically used similarly-sized electric utility
companies as the peer group for assessing the competitiveness  of  its
compensation  programs.  The seventeen electric utility  companies  in
this compensation peer group are selected based on revenue size.  With
the  growth of the Corporation to one of the largest in the  industry,
the   Committee   also   uses  a  selected  group   of   similar-sized
telecommunications companies as an additional peer group for assessing
the competitiveness of the executive compensation programs.

     These peer groups are utilized for all components of compensation
including  base,  annual  incentives, and long-term  incentives.   The
executive  total  compensation package is targeted at  the  median  of
total  compensation  within  the peer  groups,  with  incentive  plans
designed  to  enable executive compensation to exceed the  peer  group
median  based  on  Board-approved  performance  targets.   The   total
executive  compensation package consists of the following  four  major
components.

Base Salary

      Base  salary is set through a comparison with companies  in  the
compensation peer groups. The Board of Directors granted Mr. Lupberger
a 1996 increase as reflected in the "Summary Compensation Table."


Benefits and Perquisites

       Employee  benefits  are  provided  such  as  pension,   medical
insurance,  life insurance, and long-term disability insurance,  which
provide for income continuation and protection against dissipation  of
income  for  unexpected  reasons, and special  executive  remuneration
including perquisites.

Annual Incentive Compensation

      Annual incentive compensation is based on the attainment of  key
strategic  goals  and objectives including net cash flow,  controlling
operation   and  maintenance  costs,  electric  generation,   employee
satisfaction,  and  customer service measures.   These  measures  have
varying  weights  and  are specifically tailored to  each  executive's
responsibilities.  Portions of these annual awards are made  in  cash,
the  remainder  is  through the use of stock  options.   Stock  option
grants  are  considered on an annual cycle, in January of  each  year,
based  on the Corporation's prior year performance as reviewed by  the
Committee, including specific threshold performance measures.

Long-Term Incentive Compensation

      Long-term incentive compensation opportunities are tied to long-
term  shareholder value.   In 1996, the Board of Directors  adopted  a
three   year  Long-Term  Incentive  Plan  which  spans  the  1996-1998
performance  period.   Under this Long-Term  Plan,  the  company  must
achieve  pre-set  levels of performance against a  selected  group  of
other  companies in the area of total return to shareholders over  the
three year performance period.

Total Compensation

      Mr.  Edwin  Lupberger, Chairman, President and  Chief  Executive
Officer   of   the  Corporation,  participated  in  each  compensation
component in the following distribution in 1996:

         Salary                                    55%
         Bonus                                     34%
         Other Annual Compensation                  9%
         Long-Term Incentive Compensation           0%
         All Other Compensation                     2%

      Mr.  Lupberger's  total 1996 compensation level  was  below  the
target compensation level when compared to the compensation peer group
companies.

Members of the Personnel Committee:
Eugene H. Owen, Chairman
W. Frank Blount
John A. Cooper, Jr.
Norman C. Francis
James R. Nichols

      The  report  of the Personnel Committee above and the  Corporate
Performance Graph below shall not be deemed incorporated by  reference
by  any  general  statement  incorporating  by  reference  this  Proxy
Statement  into  any  filing  under the Securities  Act  of  1933,  as
amended,  or  under the Securities Exchange Act of 1934,  as  amended,
(collectively  the  "Acts"),  except to  the  extent  the  Corporation
specifically incorporates such information by reference, and shall not
otherwise be deemed filed under such Acts.
                                   
                         
                         Corporate Performance

      The following graph compares the performance of the Common Stock
of the Corporation to the S&P 500 Index and the S&P Electric Utilities
Index  (each  of  which includes the Corporation) for  the  last  five
years.


                                   Years Ended December 31
                         1991    1992    1993    1994    1995    1996
          Entergy        $100    $117    $133     $87    $125    $126
          S&P 500 (1)    $100    $108    $118    $120    $165    $202
          S&P EUI (1)    $100    $106    $119    $103    $136    $135
                                                       
     Assumes $100 invested on December 31, 1991, in Entergy
Corporation Common Stock, the S&P 500, and the S&P Electric Utilities
Index, and reinvestment of all dividends.

(1)  Cumulative total returns calculated from the S&P 500 Index and S&P
     Electric Utilities Index maintained by Standard & Poor's
     Corporation.


                        Executive Compensation


Summary Compensation Table

     The following table includes the Chief Executive Officer, as well
as  the  four most highly compensated executive officers (collectively
the  "Named Executive Officers") based on total annual base salary and
bonuses from all Corporation sources awarded to, earned by, or paid to
each such officer during 1996.
<TABLE>
<CAPTION>
                                   

                                                                                            Long-Term Compensation
                                           Annual Compensation                       Awards              Payouts    
                                                                    (b)      Restricted  Securities       (c)         (d)
                                                        (a)      Other Annual  Stock     Underlying       LTIP     All Other
  Name and Principal Position     Year     Salary      Bonus     Compensation  Awards    Options         Payouts   Compensation
<S>                               <C>    <C>         <C>          <C>          <C>     <C>              <C>          <C>
Edwin Lupberger                   1996   $ 735,577   $  448,794   $123,601     (e)     10,000 shares    $       0    $23,567
 Chairman of the Board,           1995     700,000      568,400     89,163     (e)     60,000             781,337     21,000
 President, and Chief             1994     681,539      218,789     93,816     (e)     10,000             139,525     20,446
 Executive Officer                                                                                                  
                                                                                                                        
Donald C. Hintz                   1996   $ 343,269    $ 231,299    $12,516     (e)      5,000 shares    $       0    $14,197
 Executive Vice President and     1995     325,000      265,049     13,394     (e)     30,000             409,414      9,750
 Chief Nuclear Officer            1994     320,769      142,749     52,389     (e)      5,000              48,379      9,710
                                                                                                                        
Jerry D. Jackson                  1996   $ 332,115    $ 209,489    $37,928     (e)      5,000 shares    $       0    $13,862
 Executive Vice President -       1995     325,000      256,838     43,054     (e)     30,000             422,438      9,750
 External  Affairs                1994     323,711      106,155     29,598     (e)      5,000              56,550      9,634
                                                                                                                        
Jerry L. Maulden                  1996   $ 435,000    $ 260,301    $27,056     (e)      5,000 shares    $       0    $14,550
 Vice Chairman                    1995     435,000      353,220     26,248     (e)     30,000             422,438     13,050
                                  1994     426,134      135,962     63,994     (e)      5,000              56,550     12,859
                                                                                                                        
Michael B. Bemis                  1996   $ 297,115    $ 168,125    $43,884     (e)      5,000 shares    $       0    $12,813
 Executive Vice President -       1995     290,000      216,909     22,844     (e)     27,500             294,282     12,063
 Retail Services                  1994     288,846       76,923     32,940     (e)      2,500              28,275      8,596
                                                                                                                       
</TABLE>                                                                 

(a)  Includes bonuses earned pursuant to the Annual Incentive Plan.

(b)  Amounts  used  in the calculation of perquisites  were  previously
     reported in the column titled "All Other Compensation".

(c)  Amounts include the value of restricted shares that vested  in
     1996,  1995,  and  1994  (see  note  (e)  below)  under  the  Equity
     Ownership Plan.

(d)  Includes the following:
     (1) 1996  employer  contributions to  the  Defined  Contribution
         Restoration  Plan  as  follows:  Mr. Hintz  $5,798;  Mr.  Jackson
         $5,463; Mr. Lupberger $17,567; Mr. Maulden $8,550; and Mr.  Bemis
         $4,414.
     (2) 1996  employer contributions to the Employee Stock Ownership
         Plan  as  follows:    Mr. Hintz $3,899; Mr. Jackson  $3,899;  Mr.
         Lupberger $1,500; Mr. Maulden $1,500; and Mr. Bemis $3,899.
     (3) 1996  employer contributions to the Entergy Savings Plan  as
         follows:   Mr.  Hintz $4,500; Mr. Jackson $4,500;  Mr.  Lupberger
         $4,500; Mr. Maulden $4,500; and Mr. Bemis $4,500.
  
(e)  Restricted stock awarded under the Equity Ownership Plan  will
     vest at the end of a three-year period subject to the attainment  of
     approved  performance goals.  Restricted stock awards  in  1996  are
     reported  under  the  "Long-Term Incentive Plan Awards"  table,  and
     reference  is  made to this table for information on  the  aggregate
     number  of  restricted shares awarded during 1996  and  the  vesting
     schedule  for  such  shares.   Accumulated  dividends  are  paid  on
     restricted  stock  when  vested.   The  value  of  stock  for  which
     restrictions  were  lifted  in  1996,  1995,  and  1994,   and   the
     applicable  portion of accumulated cash dividends, are  reported  in
     the LTIP Payouts column in the above table.

Option Grants in 1996

      The following table summarizes option grants during 1996 to  the
Named Executive Officers.
<TABLE>
<CAPTION>

                             Individual Grants                                Potential Realizable
                                    % of Total                                       Value
                        Number of     Options                                   at Assumed Annual
                       Securities    Granted to      Exercise                    Rates of Stock
                       Underlying    Employees         Price                   Price Appreciation
                         Options        in              (per     Expiration    for Option Term(b)
       Name            Granted (a)     1996           share)(a)     Date         5%          10%
<S>                      <C>           <C>            <C>         <C>        <C>          <C> 
Edwin Lupberger          10,000        12.1%          $ 29.375    01/25/06   $184,738     $  468,162
                                                                                               
Michael B. Bemis          5,000         6.1%            29.375    01/25/06     92,369        234,081
                                                                                               
Donald C. Hintz           5,000         6.1%            29.375    01/25/06     92,369        234,081
                                                                                               
Jerry D. Jackson          5,000         6.1%            29.375    01/25/06     92,369        234,081
                                                                                               
Jerry L. Maulden          5,000         6.1%            29.375    01/25/06     92,369        234,081
                                                                                               

</TABLE>                                                                  

(a)  Options  were granted on January 25, 1996, pursuant to  the  Equity
     Ownership  Plan.   All  options granted on     this  date  have  an
     exercise  price equal to the closing price of Common Stock  on  the
     New    York    Stock    Exchange    Composite    Transactions    on
     January  25,  1996.   These  options  became  exercisable  on  July
     25, 1996.

(b)  Calculation based on the market price of the underlying  securities
     assuming  the market price increases over a ten-year option  period
     and  assuming annual compounding. The columns present estimates  of
     potential  values  based on simple mathematical  assumptions.   The
     actual  value,  if any, a Named Executive Officer  may  realize  is
     dependent upon the market price on the date of option exercise.


Aggregated Option Exercises in 1996 and December 31, 1996 Option Values

      The  following  table summarizes the number  and  value  of  all
unexercised options held by the Named Executive Officers.  In 1996, no
options were exercised by any Named Executive Officers.

                      Number of Securities          Value of Unexercised
                 Underlying Unexercised Options      In-the-Money Options
                     as of December 31, 1996      as of December 31, 1996(a)
     Name          Exercisable   Unexercisable    Exercisable  Unexercisable
                                                                          
Edwin Lupberger       48,824        50,000           $42,500      $ 337,500
Michael B. Bemis      15,000        25,000            10,625        168,750
Donald C. Hintz       22,500        25,000            21,250        168,750
Jerry D. Jackson      19,411        25,000                 0        168,750
Jerry L. Maulden      25,000        25,000            21,250        168,750


(a) Based on the difference between the closing price of Common
    Stock granted on the New York Stock Exchange Composite Transactions
    on December 31, 1996, and the option exercise price.

                Long-Term Incentive Plan Awards in 1996

  The following Table summarizes awards of restricted shares of Common
Stock under the Equity Ownership Plan in 1996 to the Named Executive
Officers.


                                               Estimated Future Payouts Under
                                               Non-Stock Price-BasedPlans(a)(b)

                   Number   Performance Period Until                          
                     of       Maturation or Payout                            
   Name            Shares                            Threshold  Target  Maximum
                                      
Edwin Lupberger    60,000      1/1/96-12/31/98        20,000    40,000   60,000
Jerry L. Maulden   37,500      1/1/96-12/31/98        12,500    25,000   37,500
Michael B. Bemis   30,000      1/1/96-12/31/98        10,000    20,000   30,000
Donald C. Hintz    30,000      1/1/96-12/31/98        10,000    20,000   30,000
Jerry D. Jackson   30,000      1/1/96-12/31/98        10,000    20,000   30,000

(a)  Restricted shares awarded will vest at the end of a three-year
     period, subject to the attainment of approved performance goals  for
     Entergy.  Restrictions are lifted based upon the achievement of  the
     cumulative  result of these goals for the performance  period.   The
     value  any  Named  Executive Officer may realize is  dependent  upon
     both  the number of shares that vest and the future market price  of
     Common Stock.

(b)  The  threshold, target, and maximum levels correspond  to  the
     achievement  of  50%,  100%,  and  150%,  respectively,  of   Equity
     Ownership  Plan  goals.   Achievement of  a  threshold,  target,  or
     maximum  level  would result in the award of the  number  of  shares
     indicated in the respective column.  Achievement of a level  between
     these  three specified levels would result in the award of a  number
     of shares calculated by means of interpolation.


                          Pension Plan Tables
                     Retirement Income Plan Table

      Annual
     Covered                      Years of Service
  Compensation    15          20        25         30        35
          
    $100,000   $ 22,500    $30,000    $37,500    $45,000   $52,500
     200,000     45,000     60,000     75,000     90,000   105,000
     300,000     67,500     90,000    112,500    135,000   157,500
     400,000     90,000    120,000    150,000    180,000   210,000
     500,000    112,500    150,000    187,500    225,000   262,500
     850,000    191,250    255,000    318,750    382,500   446,250

      The  Corporation has a Retirement Income Plan (a defined benefit
plan)  that  provides a benefit for employees at retirement  from  the
Corporation  based upon (1) generally, all years of service  beginning
at  age  21 through termination, with a forty-year maximum, multiplied
by (2) 1.5% , multiplied by (3) the final average compensation.  Final
average compensation is based on the highest consecutive 60 months  of
covered  compensation in the last 120 months of service.   The  normal
form of benefit for a single employee is a lifetime annuity and for  a
married  employee  is  a  50%  joint  and  survivor  annuity.    Other
actuarially   equivalent  options  are  available  to  each   retiree.
Retirement  benefits  are  not subject to  any  deduction  for  Social
Security  or other offset amounts.  The amount of the Named  Executive
Officers' annual compensation covered by the plan, as of December  31,
1996,  is represented by the salary column in the Summary Compensation
Table.

      The  credited years of service under the Retirement Income Plan,
as  of  December 31, 1996, for the following Named Executive  Officers
were:  Mr. Bemis 14 and Mr. Maulden 31.  The credited years of service
under  the  Retirement Income Plan, as of December 31, 1996,  for  the
following  Named  Executive Officers, as a  result  of  entering  into
supplemental  retirement agreements, were as follows:  Mr.  Hintz  25;
Mr. Jackson 17; and Mr. Lupberger  33.

      The maximum benefit payable under the Retirement Income Plan  is
limited by Sections 401 and 415 of the Internal Revenue Code of  1986,
as   amended;   however,  the  Corporation  has  adopted   a   pension
equalization plan.  Under this plan, certain executives, including the
Named Executive Officers, would receive an additional amount equal  to
the  benefit that would have been payable under the Retirement  Income
Plan, except for the limitations.

      In  addition to the Retirement Income Plan discussed above,  the
Corporation  offers  the  Supplemental  Retirement  Plan  of   Entergy
Corporation  and  Subsidiaries (SRP) and the Post-Retirement  Plan  of
Entergy  Corporation and Subsidiaries (PRP). Participation is  limited
to one of these two plans and is at the invitation of the Corporation.
The  participant  may receive from the Corporation a  monthly  benefit
payment not in excess of .025 (under the SRP) or .0333 (under the PRP)
times the participant's average basic annual salary (as defined in the
plans) for a maximum of 120 months.  Mr. Hintz has entered into a  SRP
participation contract, and each of the other Named Executive Officers
have  entered  into  PRP participation contracts.   Current  estimates
indicate  that the annual payments to a Named Executive Officer  under
the  above plans would be less than the payments to that officer under
the System Executive Retirement Plan discussed below.

                                   
              System Executive Retirement Plan Table (1)
                                   
        Annual
       Covered                    Years of Service
    Compensation    10        15         20         25          30+
     
     $ 200,000    $60,000   $90,000   $100,000   $110,000    $120,000
       300,000     90,000   135,000    150,000    165,000     180,000
       400,000    120,000   180,000    200,000    220,000     240,000
       500,000    150,000   225,000    250,000    275,000     300,000
       600,000    180,000   270,000    300,000    330,000     360,000
       700,000    210,000   315,000    350,000    385,000     420,000
     1,000,000    300,000   450,000    500,000    550,000     600,000
___________

(1) Benefits  shown  are  based on a target replacement  ratio  of  50%
    based on the years of service and covered compensation shown.   The
    benefits  for 10, 15, and 20 or more years of service  at  45%  and
    55%  replacement  levels would decrease (in the  case  of  45%)  or
    increase (in the case of 55%) by the following percentages:   3.0%,
    4.5%, and 5.0%, respectively.


      In 1993, the Corporation adopted the System Executive Retirement
Plan (SERP).  The SERP is an unfunded defined benefit plan offered  at
retirement to certain senior executives, which would currently include
all the Named Executive Officers.  Participating executives choose, at
retirement,  between the retirement benefits paid under provisions  of
the SERP or those payable under the executive retirement benefit plans
discussed  above.   Covered pay under the SERP includes  final  annual
base  salary  (see the Summary Compensation Table for the base  salary
covered by the SERP as of December 31, 1996) plus the Target Incentive
Award  (i.e.,  a  percentage  of final annual  base  salary)  for  the
participant in effect at retirement.  Benefits paid under the SERP are
calculated by multiplying the covered pay times target pay replacement
ratios (45%, 50%, or 55%, dependent on job rating at retirement)  that
are  attained,  according  to plan design, at  20  years  of  credited
service.   The  target ratios are increased by 1%  for  each  year  of
service  over  20 years, up to a maximum of 30 years of  service.   In
accordance  with the SERP formula, the target ratios are  reduced  for
each  year  of service below 20 years.  The credited years of  service
under  this plan are identical to the years of service for  the  Named
Executive  Officers  (other than Mr. Bemis and Mr. Jackson)  disclosed
above  in the Retirement Income Plan Table discussion.  Mr. Bemis  and
Mr.  Jackson  have  24 years and 23 years, respectively,  of  credited
service under this plan.

      The  normal form of benefit for a single employee is a  lifetime
annuity  and  for  a  married employee is a  50%  joint  and  survivor
annuity.   All  SERP  payments are guaranteed for  ten  years.   Other
actuarially  equivalent options are available to each  retiree.   SERP
benefits are offset by any and all defined benefit plan payments  from
the  Corporation  and  from prior employers.  SERP  benefits  are  not
subject to Social Security offsets.

      Eligibility  for  and  receipt of  benefits  under  any  of  the
executive  plans described above are contingent upon several  factors.
The  participant must agree that, without the specific consent of  the
Corporation,  he  may  take no employment after  retirement  with  any
entity  that  is  in  competition with or similar  in  nature  to  the
Corporation  or  any affiliate thereof.  Eligibility for  benefits  is
forfeitable  for various reasons, including violation of an  agreement
with the Corporation, resignation or termination of employment for any
reason without company permission.
                                   
                                   
                Appointment of Independent Accountants
                                   
       It   is  intended  that,  unless  otherwise  specified  by  the
stockholders,  votes  will  be cast pursuant  to  the  proxies  hereby
solicited in favor of the ratification of the appointment by the Board
of Directors of Coopers & Lybrand L.L.P. as independent accountants of
the Corporation for the year 1997. Coopers & Lybrand has acted for the
Corporation in this capacity since 1994. Coopers & Lybrand  had  acted
for the Corporation's operating subsidiary, Entergy Gulf States, Inc.,
in  this  capacity since 1933.  Coopers & Lybrand does  not  have  any
relationship with the Corporation or any of its subsidiaries except as
disclosed above.

      A  representative of Coopers & Lybrand will be  present  at  the
meeting  to  respond  to  appropriate  questions  and  will  have   an
opportunity to make a statement, if such representative desires.


                Stockholder Proposals for 1998 Meeting
                                   
     Each eligible holder of shares of Common Stock of the Corporation
intending  to present a proposal in accordance with the rules  of  the
SEC  for  consideration at the Annual Meeting of Stockholders  of  the
Corporation  to  be held in 1998 and desiring that  such  proposal  be
considered  for  inclusion in the Corporation's  proxy  statement  and
proxy  for that meeting is advised that such proposal must be received
by  the  Corporation at its principal offices not later than  November
28, 1997.

      Under the Bylaws of the Corporation, stockholders must give  the
Corporation  advance notice of proposed nominees for director  and  of
proposed business to be conducted at the meeting not less than 60 days
nor more than 85 days prior to the anniversary date of the immediately
preceding  annual  meeting of stockholders.  In  the  event  that  the
annual  meeting  is called for a date that is not within  thirty  (30)
days  before or after such anniversary date, notice by the stockholder
to be timely must be so delivered or received not later than the close
of business on the 10th day following the earlier of the date on which
such  notice or public disclosure of the date of the meeting was given
or made.
                            Other Business

      The  Board  of Directors does not intend to bring  any  business
before  the  meeting other than the matters referred to in this  Proxy
Statement  and is not aware of any other matters that may  be  brought
before  the  meeting.   However, if any other  matters  properly  come
before  the  meeting,  it is intended that the persons  named  in  the
accompanying proxy will vote pursuant to the proxy in accordance  with
their judgment on such matters.

By order of the Board of Directors,




/s/ Edwin Lupberger

Edwin Lupberger
Chairman of the Board, President, and Chief Executive Officer

Dated:  March 28, 1997




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