ENTERGY CORP /DE/
U-1, 1998-03-17
ELECTRIC SERVICES
Previous: MICHIGAN FUND TAX EXEMPT MUNICIPAL INVESTMENT TRUST, NSAR-U, 1998-03-17
Next: UTILICORP UNITED INC, 8-K, 1998-03-17



                                                     File No. 70-




               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C. 20549

                            Form U-1



                    APPLICATION DECLARATION
                             under
         THE PUBLIC UTILITY HOLDING COMPANY ACT OF 1935



                      Entergy Corporation
                       639 Loyola Avenue
                  New Orleans, Louisiana 70113

           (Name of company filing this statement and
            address of principal executive offices)



                      Entergy Corporation

         (Name of top registered holding company parent
                of each applicant or declarant)



                         Naomi Nakagama
         Senior Vice President - Finance and Treasurer
                     Entergy Services, Inc.
                       639 Loyola Avenue
                  New Orleans, Louisiana 70113

            (Name and address of agent for service)



     The Commission is also requested to send copies of any
       communications in connection with this matter to:

Laurence M. Hamric, Esq.           William T. Baker, Jr., Esq.
Ann G. Roy, Esq.                   Reid & Priest LLP
Entergy Services, Inc.             40 West 57th Street
639 Loyola Avenue                  New York, New York 10019
New Orleans, Louisiana 70113


<PAGE>

Item I.   Description of Proposed Transactions.

           Entergy  Corporation  ("Entergy"),  a  public  utility
holding  company  registered  with the  Securities  and  Exchange
Commission  ("Commission")  under  the  Public  Utility   Holding
Company  Act  of  1935, as amended (the "Act"),  hereby  proposes
certain transactions relating to the adoption of its 1998  Equity
Ownership  Plan of Entergy Corporation and Subsidiaries  ("Equity
Plan"), as more fully described herein.

          The Equity Plan will be an amendment and restatement of
Entergy's current Equity Ownership Plan which was approved by its
stockholders in 1991 and authorized by the Commission pursuant to
an  Order,  dated  March  28, 1991 (Release  No.  35-252840),  in
Commission   file   number  70-7831.   There  are   no   material
differences  between the Equity Plan and Entergy's  prior  Equity
Ownership  Plan except that awards granted under the Equity  Plan
are  intended to qualify as performance based compensation  under
Section  162(m) of the Internal Revenue Code of 1986, as  amended
(the "Code").

     A.   Description of Equity Plan

          Under the Equity Plan, awards may be granted to certain
designated officers and executive personnel ("key employees")  of
Entergy  and those companies with respect to which Entergy  owns,
or  directly  or indirectly controls, a majority of the  combined
voting power (hereinafter, the "Subsidiaries") and members of the
Board  of Directors of Entergy who are not otherwise employed  by
Entergy  or the Subsidiaries.  The purpose of the Equity Plan  is
to  give  key  employees and outside directors an opportunity  to
acquire  shares of the Common Stock, $0.01 par value, of  Entergy
("Common  Stock"),  to  more closely tie  the  interests  of  key
employees   and   outside  directors  to   those   of   Entergy's
stockholders, and to reward the effective leadership  of  Entergy
and  the Subsidiaries through the use of equity incentives.   Key
employees  are  those who, in the opinion of  the  Committee  (as
defined below), have significant responsibility for the continued
growth,  development and financial success  of  Entergy  and  the
Subsidiaries.

           The  Equity  Plan provides for several mechanisms  for
building  the  equity  holdings  of  key  employees  and  outside
directors.   These mechanisms include: (1) stock  options,  which
may  be  either  nonstatutory stock options  or  incentive  stock
options  as provided in Section 422 of the Code ("Options");  (2)
shares  of  Common  Stock,  which vest  over  a  period  of  time
("Restricted  Shares");  (3) shares of  Common  Stock  which  are
awarded   upon   attainment   of  specified   performance   goals
("Performance  Shares"); or (4) equity  awards  in  the  form  of
phantom stock units ("Equity Awards").  The Committee may  select
from  among these mechanisms when making awards under the  Equity
Plan.

           A maximum of 12,000,000 shares of Common Stock will be
available for awards under the Equity Plan, subject to adjustment
due to stock dividends, stock splits, recapitalizations, mergers,
consolidations or other reorganizations.  Shares of Common  Stock
awarded  under  the  Equity  Plan may be  either  authorized  but
unissued shares or shares acquired in the open market.  Shares of
Common Stock covered by awards which are not earned, or which are
forfeited  for any reason, and Options which expire  unexercised,
will  again  be available for subsequent awards under the  Equity
Plan.  To the extent that shares of Common Stock previously  held
in  a participant's name are surrendered upon the exercise of  an
Option or shares relating to an award are used to pay withholding
taxes,  such shares shall become available for subsequent  awards
under the Equity Plan.

           The  Equity Plan will be administered by the Personnel
Committee  of  the Board of Directors of Entergy  or  such  other
committee  ("Committee") as the Board may determine is qualified,
to  the  extent  required,  to  administer  the  Equity  Plan  in
accordance with Rule 16b-3 under the Securities Exchange  Act  of
1934,  as amended (the "Exchange Act").  The Committee will  have
the  full  power  under  the Equity Plan  to  select  from  among
eligible key employees and outside directors those individuals to
whom  awards will be granted, to grant any combination of  awards
to  any  participants  and to determine the  specific  terms  and
conditions  of  each  award.  The Committee will  also  have  the
exclusive authority to interpret the Equity Plan.

           For  further  information concerning the Equity  Plan,
reference is made to Exhibit A-3 hereto.

     B.   Issuance of Securities

           Entergy  hereby requests authority from time  to  time
during  the  period through December 31, 2008 to  grant  Options,
Restricted Shares, Performance Shares and Equity Awards  pursuant
to the Equity Plan and, in connection therewith, to issue or sell
up to 12,000,000 shares of Common Stock to eligible key employees
and outside directors under the Equity Plan.

          Entergy intends to register the securities to be issued
or  sold under the Equity Plan under the Securities Act of  1933,
as  amended, as soon as practicable following the receipt of  the
authorization requested herein.

     C.   Solicitation of Proxies

          In accordance with the requirements of Rule 16b-3 under
the  Exchange  Act,  the Equity Plan will  be  submitted  to  the
stockholders  of  Entergy for approval at the Annual  Meeting  of
Stockholders to be held May 15, 1998.  Such approval requires the
affirmative  vote of the holders of a majority of the  shares  of
Common  Stock  represented and entitled to vote at  the  meeting.
Entergy proposes to solicit proxies from its stockholders for use
at  the  1998 Annual Meeting with respect to the approval of  the
Equity  Plan.  Authority is hereby requested pursuant to  Section
12(e) of the Act and Rule 62 thereunder for Entergy to engage  in
such  solicitation.  Exhibit I-1 hereto contains information with
respect  to  the manner in which the solicitation of  proxies  is
proposed  to  be made and includes a description of the  proposed
Equity Plan to be submitted and acted upon at the Annual Meeting.
A  form of Proxy proposed to be sent to stockholders is filed  as
Exhibit   I-2  hereto.   Entergy  proposes  to  mail  its   proxy
solicitation material on or about March 30, 1998, to stockholders
of record on March 16, 1998.

           In order to permit sufficient time for the preparation
and   mailing  of  such  solicitation  material,  Entergy  hereby
requests   that  the  Commission  issue  an  order  pursuant   to
Rule 62(d) under the Act, concurrent with the publication of  the
Notice  of the transactions proposed herein, authorizing  Entergy
to  solicit  proxies from its stockholders for  approval  of  the
Equity  Plan, subject to a reservation of jurisdiction  over  the
proposed  issuance  of securities pursuant to such  Plan  pending
completion of the record herein.

     D.   Compliance with Rules 53 and 54

           Entergy  hereby represents that, pursuant to  Rule  54
under the Act, (1) for the reasons discussed below, the condition
set  forth in Rule 53(a)(1) that Entergy's "aggregate investment"
in  EWGs  and  FUCOs  not  exceed 50% of Entergy's  "consolidated
retained earnings" is not currently satisfied, and (2) all of the
other criteria of Rule 53(a) and (b) are satisfied.

           Entergy's "aggregate investment" in EWGs and FUCOs  as
of  December  31,  1997  was  equal  to  approximately  51.8%  of
Entergy's  "consolidated retained earnings."  Entergy's aggregate
investment in EWGs and FUCOs exceeds the 50% limitation  in  Rule
53(a)(1) as a result of a decrease of approximately $140  million
in  Entergy's  consolidated retained earnings  from  the  quarter
ended  June  30,  1997 to the quarter ended September  30,  1997.
This  decrease was attributable wholly to the recording  in  July
1997  of a one-time "windfall profits tax" imposed by the British
government  on London Electricity plc ("London Electricity"),  an
indirect  subsidiary of Entergy and a FUCO, and other  privatized
companies   in   the  United  Kingdom.   This  tax,   which   was
approximately  US$234  million for London Electricity,  was  made
payable  in  two  installments, the first of which  was  paid  on
December 1, 1997, and the second of which will be due on December
1,  1998.   The first installment of the tax was paid  by  London
Electricity, without need for additional investment  by  Entergy,
and  it  is  not anticipated that there will be a  need  for  any
additional  investment  by Entergy to fund  London  Electricity's
payment of the second installment.

Item 2.    Fees, Commissions and Expenses.

           The  fees,  commissions and expenses estimated  to  be
incurred  in  connection with the proposed transactions  will  be
supplied by amendment.

Item 3.   Applicable Statutory Provisions.

           It  is believed that Sections 6(a), 7 and 12(e) of the
Act and Rules 23, 24, 53, 54, 62 and 65 thereunder are applicable
to   the   proposed  transactions.   To  the  extent   that   the
transactions proposed herein are considered by the Commission  to
require authorization, approval or exemption under any section of
the Act or provision of the rules or regulations thereunder other
than  those  specifically referred to herein,  request  for  such
authorization, approval or exemption is hereby made.

Item 4.   Regulatory Approval.

            No  state  or  federal  commission,  other  than  the
Commission, has jurisdiction over the proposed transactions.

Item 5.   Procedure.

           Entergy hereby requests that the Commission issue  its
order pursuant to Rule 62(d) under the Act authorizing Entergy to
solicit  proxies  for  use at Entergy's 1998  Annual  Meeting  of
Stockholders in connection with the approval of the  Equity  Plan
at  the earliest practicable date, but in any event no later than
March  27,  1998,  and that the Commission issue  its  subsequent
order approving the issuance by Entergy of the various securities
provided  under  the Equity Plan, as described herein,  no  later
than  May 15, 1998.  Entergy hereby waives a recommended decision
by  a  hearing  officer or any other responsible officer  of  the
Commission;  agrees that the Staff of the Division of  Investment
Management  may  assist in the preparation  of  the  Commission's
decision;  and requests that there be no waiting periods  between
the  issuance of the Commission's orders and the dates upon which
they are to become effective.

Item 6.   Exhibits and Financial Statements.

     (a)  Exhibits:

           *A-1    -     Certificate of Incorporation of Entergy
                         (filed as Exhibit A-1(a) to Rule 24 
                         Certificate in 70-8059).

           *A-2    -     By-Laws of Entergy, as presently in effect 
                         (filed as Exhibit A-2(a)  to  Rule 24 
                         Certificate  in  70-8059).

            A-3    -     1998 Equity Ownership Plan of Entergy  
                         Corporation and Subsidiaries.

            B      -     Not Applicable.
                       
            **C    -     Registration Statement  with respect  to  
                         the  Equity Plan.

            D      -     Not Applicable.

            E      -     Not Applicable.

            F      -     Opinion of Laurence M. Hamric, Esq., counsel 
                         for Entergy.

            G      -     Not Applicable.

            H      -     Suggested form  of Notice of Proposed Transactions,
                         including  Order permitting solicitation
                         of proxies.

            I-1    -     Proposed Excerpts from  Proxy Statement relating 
                         to Equity Plan.

            I-2    -     Proposed form of Proxy.

     (b)  Financial Statements:

           Financial  Statements are omitted since they  are  not
deemed  relevant  or  necessary for a proper disposition  of  the
proposed transactions by the Commission.



*    Incorporated herein by reference as indicated.
**   To be supplied by amendment.


Item 7.   Information as to Environmental Effects.

           (a)  The proposed transactions described herein relate
to  the  solicitation  of proxies and the  issuance  or  sale  of
securities  and  do not involve a major federal action  having  a
significant impact on the human environment.

          (b) Not applicable.

<PAGE>
                           SIGNATURES

           Pursuant  to  the requirements of the  Public  Utility
Holding  Company  Act of 1935, the undersigned company  has  duly
caused this Application-Declaration to be signed on its behalf by
the undersigned thereunto duly authorized.

                                   ENTERGY CORPORATION


                                   By:   /s/ Michael G. Thompson
                                        Michael G. Thompson
                                        Senior Vice President,
                                        General Counsel
                                        and Secretary




Dated: March 17, 1998


                                                           Exhibit A-3

                      1998 EQUITY OWNERSHIP PLAN
                                  OF
                 ENTERGY CORPORATION AND SUBSIDIARIES

                                   
                               ARTICLE I

                                PURPOSE


1.1  Purpose.  The purpose of this 1998 Equity Ownership Plan  of  the
     Entergy Corporation and Subsidiaries (the "Plan") is to give  key
     employees  and  outside  directors  of  Entergy  Corporation  (or
     "Entergy" as defined in Section 2.5 below) and corporations  with
     respect   to  which  Entergy  owns,  or  directly  or  indirectly
     controls,   the   majority   of   the   combined   voting   power
     ("Subsidiaries") (hereinafter Entergy and Subsidiaries  shall  be
     collectively  referred  to as "Companies"  )  an  opportunity  to
     acquire shares of Common Stock (as defined in Section 2.3 below),
     to  more  closely tie the interests of key employees and  outside
     directors  to  those of Entergy shareholders and  to  reward  the
     effective  leadership of the Companies through the use of  equity
     incentives.

1. 2 Scope and Duration
(a)  Awards under the Plan may be granted in the following forms:
 (i) Options ("Options") as described in Article V, including, without
     limitation,  Incentive Stock Options ("Incentive Stock  Options")
     as  provided in Section 422 of the Internal Revenue Code of 1986,
     as  amended (the "Code" ), and related equity maintenance  rights
     as described in Article V;
(ii) Shares  of  Common  Stock  of Entergy  which  are  restricted  as
     provided in Article VI ( "Restricted Shares" );
(iii)Shares of Common Stock of Entergy which are subject to attainment 
     of certain Performance Goals during a Performance Period as 
     provided in Article VII ( "Performance Shares" ); and
(iii)Equity  Awards and related benefits as described in  Article
     VIII ( "Equity Awards" ).

(b)  Subject  to Section 10.1, the maximum aggregate of twelve million
     (12,000,000)  shares  of  Common Stock  shall  be  available  for
     delivery  pursuant  to  Awards (as defined  in  Section  2.1)  of
     Options, Restricted Shares, Performance Shares, Equity Awards  or
     Additional  Equity  Awards granted from time to  time  under  the
     Plan.  Shares of Common Stock delivered under this Plan shall  be
     authorized but unissued shares or open market shares of  Entergy.
     Shares  of  Common Stock purchased on the open  market  shall  be
     purchased  and  held,  in  such manner,  as  from  time  to  time
     determined by the Committee, so that such shares are not returned
     to  the  status of authorized but unissued shares of Entergy  but
     are  available for Awards under the Plan. Shares of Common  Stock
     covered by Awards which are not earned, or which are forfeited or
     terminated  for any reason, and Options which expire  unexercised
     or which are exchanged for other Awards, shall again be available
     for  subsequent  Awards  under  the  Plan.  Shares  received   in
     connection  with  the exercise of Options by  delivery  of  other
     shares of Common Stock, and shares related to that portion of  an
     Award  utilized for the payment of withholding taxes shall  again
     be  available  for Awards under the Plan. Shares of Common  Stock
     which  are  surrendered  by reason of forfeiture,  or  which  are
     received  in connection with the exercise of Options by  delivery
     of  other shares of Common Stock, shall be held by such person or
     persons  (including, but not limited to, Entergy, any Subsidiary,
     or  any employee or agent thereof, or any agent of the Plan), and
     in  such  manner, as from time to time shall be directed  by  the
     Committee, so that such shares are not returned to the status  of
     authorized but unissued shares of Entergy, but are available  for
     subsequent Awards under the Plan. Except to the extent  used  for
     the payment of withholding taxes, cash dividends or cash dividend
     equivalents, any Award, or portion thereof, which is  settled  in
     cash  shall be applied against the maximum allocation of  shares.
     Shares of Common Stock that are delivered to a Participant  under
     the  Plan  as  a result of the reinvestment of cash dividends  or
     dividend equivalents in conjunction with Awards shall be  applied
     against the maximum allocation of shares.

                                   
                              ARTICLE II
                                   
                              DEFINITIONS

The  following  words  and phrases shall have the respective  meanings
under  the  Plan  as hereinafter set forth unless the context  clearly
requires a different meaning:

2.1  "Award"  shall mean the beneficial interest in or  right  to  any
     Option,  Restricted Shares, Performance Shares or  Equity  Awards
     granted from time to time under the Plan by the Committee subject
     to  such restrictions, terms and conditions as the Committee  may
     determine.

2.2  "Board" shall mean the Board of Directors of Entergy Corporation.

2.3  "Code"  shall mean the Internal Revenue Code of 1986, as amended.
     Reference in the Plan to any section of the Code shall be  deemed
     to  include any amendment or successor provisions to such section
     and any regulation under such section.

2.4  "Committee" shall mean the Committee provided for in Section 3.1.

2.5  "Common  Stock"  shall  mean shares of common  stock  of  Entergy
     Corporation and the common stock of any successor corporation  by
     merger or reorganization.

2.6  "Covered  Participant" shall mean a Participant who is a "covered
     employee"  as defined in Section 162(m)(3) of the Code,  and  the
     regulations promulgated thereunder, or who the Committee believes
     will  be  such a covered employee for a Plan Year,  and  who  the
     Committee believes will have remuneration in excess of $1,000,000
     for  the applicable period, as provided in Section 162(m) of  the
     Code.

2.7  "Employer"   shall,  except  as  otherwise  determined   by   the
     Committee, mean, with respect to a given Participant and a  given
     Award,  Entergy  or the Subsidiary for whom such  Participant  is
     employed at the time an Award is granted under this Plan.

2.8  "Entergy"  shall mean Entergy Corporation, a Florida corporation,
     and  any  successor  of  such corporation  as  a  result  of  any
     reorganization or merger.

2.9  "Equity  Award"  shall mean an Award of a  unit  whose  value  is
     related  to  the  value of shares of Common Stock  but  does  not
     represent actual shares of Common Stock at the time such an Award
     is granted.

2.10 "Fair  Market Value" shall mean the closing price of  the  Common
     Stock  as reported on the New York Stock Exchange Composite  Tape
     on  the date the respective Award is granted or such other  value
     as the Committee may determine represents the then current traded
     value of a share of Common Stock.

2.11 "Options"  shall mean any nonstatutory stock options or Incentive
     Stock Options (as defined in Section 5.3), or both, granted under
     the Plan.

2.12 "Participant" shall mean any key employee or outside director who
     is granted an Award under the Plan.

2.13 "Performance Goals" shall mean the goals for a Performance Period
     which  are established by the Committee against which performance
     will be measured.

2.14 "Performance  Period"  shall mean the period  designated  by  the
     Committee during which Performance Goals must be attained.

2.15 "Performance Shares" shall mean shares of Common Stock of Entergy
     Corporation   which  are  awarded  subject   to   attainment   of
     Performance Goals during the applicable Performance Period.
2.16 "Plan"  shall  mean  the 1998 Equity Ownership  Plan  of  Entergy
     Corporation and Subsidiaries, as from time to time amended.
     
2.17 "Restricted Shares" shall mean shares of Common Stock of  Entergy
     Corporation  which  are awarded subject to  restrictions  on  the
     holder's  right to sell, transfer, pledge or assign  such  shares
     and  with  such other restrictions as the Committee may determine
     in accordance with the provisions of Article VI of the Plan.


                              ARTICLE III
                                   
                            ADMINISTRATION

3.1  Committee.  The  Plan  shall  be administered  by  the  Personnel
     Committee  or  any successor thereto of the Board or  such  other
     committee  as  determined  by the Board  (the  "Committee").  The
     Committee  shall  be  comprised solely of  two  or  more  outside
     directors  of the Board within the meaning of Section  162(m)  of
     the  Code  and  who  are also non-employee directors  within  the
     meaning  of  Rule  16b-3, as amended, or other  applicable  rules
     under  Section 16(b) of the Securities Exchange Act of  1934,  as
     amended (the "Exchange Act").

3.2  Powers  of  Committee. The Committee shall have plenary authority
     in  its  discretion,  subject to and not  inconsistent  with  the
     express provisions of this Plan:
     
(a)  To  grant Options, to determine the purchase price of the  Common
     Stock  covered by each Option, the term of each Option,  the  key
     employees and outside directors to whom, and the time or times at
     which  Options shall be granted and the number of  shares  to  be
     covered by each Option;
     
(b)  To  designate Options as nonstatutory stock options or  Incentive
     Stock  Options and to determine which Options, if any,  shall  be
     accompanied by additional equity maintenance rights as  described
     in Section 5.2;
     
(c)  To  grant  Restricted Shares and to determine  the  term  of  the
     Restricted  Period  (as defined in Article VI) and  restrictions,
     forfeiture  provisions and other conditions  applicable  to  such
     Restricted  Shares,  the key employees and outside  directors  to
     whom, and the time or times at which, Restricted Shares shall  be
     granted;
     
(d)  To  grant  Performance  Shares and to determine  the  Performance
     Goals, Performance Period and other conditions applicable to such
     Performance  Shares, the key employees and outside  directors  to
     whom, and the time or times at which, Performance Shares shall be
     granted;
     
(e)  To grant or establish Equity Award Accounts pursuant to the terms
     of Article VIII, to determine restrictions related to such Equity
     Awards  and any allocations to or distributions from such  Equity
     Award  Accounts, the key employees and outside directors to  whom
     and  the  time  or  times  when participation  therein  shall  be
     permitted  hereunder  and  the number  of  Equity  Awards  to  be
     allocated to such Equity Award Accounts for Participants;

(e)  To interpret the Plan subject to the terms of Section 3.4;
     
(g)  To prescribe, amend and rescind rules and regulations relating to
     the Plan subject to the terms of Section 3.4;

(h)  To  determine the terms and provisions of the Options, Restricted
     Shares, Performance Shares or Equity Award agreements (which need
     not  be identical) and to cause the respective Employers to enter
     into  such  agreements with such Participants in connection  with
     Awards  under  the  Plan;  and to make all  other  determinations
     deemed necessary or advisable for the administration of the Plan.

3.3  Delegation  of  Duties. With the exception of  the  authority  to
     grant  Awards to persons subject to Sections 16(a) and  16(b)  of
     the Exchange Act, to persons who are Covered Participants, or  to
     make  other  determinations regarding such persons the  Committee
     may  delegate  to one or more of its members or to  one  or  more
     agents  such administrative duties as it may deem advisable,  and
     the  Committee or any person to whom it has delegated  duties  as
     aforesaid  may employ one or more persons to render  advice  with
     respect  to  any responsibility the Committee or such person  may
     have   under  the  Plan.  The  Committee  may  employ  attorneys,
     consultants,  accountants  or other persons  and  the  Committee,
     Entergy and its officers and directors shall be entitled to  rely
     upon  the  advice, opinions or evaluations of any  such  persons.
     However,  the  Committee may not delegate its authority  if  such
     delegation  would  cause the Plan not to  comply  to  the  extent
     required  with  the requirements of Rule 16b-3 or  any  successor
     rule  under the Exchange Act or with the requirements of  Section
     162(m) of the Code.

3.4  Interpretations.  All actions taken and all  interpretations  and
     determinations made by the Committee in good faith shall be final
     and   binding  upon  all  Participants,  Entergy  and  all  other
     interested persons. No member or agent of the Committee shall  be
     personally    liable   for   any   action,   determination,    or
     interpretation  made in good faith with respect to  the  Plan  or
     Awards  made  hereunder,  and  all  members  and  agents  of  the
     Committee shall be fully protected by Entergy in respect  of  any
     such  action,  determination or interpretation.  Subject  to  the
     express  provisions of the Plan, the Committee may interpret  the
     Plan, prescribe, amend and rescind rules and regulations relating
     to  it,  determine  the terms and provisions  of  the  respective
     Awards  and  make all other determinations it deems necessary  or
     advisable for the administration of the Plan.

3.5  Non-Uniform Determinations. The Committee's determinations  under
     the  Plan, including without limitation, determinations as to the
     key  employees or outside directors to receive Awards, the  terms
     and provisions of such Awards and the agreement(s) evidencing the
     same, need not be uniform and may be made by it selectively among
     the  key  employees   or outside directors  who  receive  or  are
     eligible  to receive Awards under the Plan, whether or  not  such
     key employees or outside directors are similarly situated.


                              ARTICLE IV
                                   
                             PARTICIPATION

4.1  Eligibility.  Key employees of Entergy or any of its Subsidiaries
     or  outside  directors of the Board, who, in the opinion  of  the
     Committee,  have  significant responsibility  for  the  continued
     growth, development and financial success of the Companies  shall
     be  eligible to be granted Awards under the Plan. Subject to  the
     provisions  of the Plan, the Committee shall from  time  to  time
     select  from such eligible persons those to whom Awards shall  be
     granted  and  determine the amount of such Award. No employee  or
     outside  director of Entergy or its Subsidiaries shall  have  any
     vested right to be granted an Award under the Plan.

4.2  Dividend  Equivalents. In the discretion  of  the  Committee,  an
     Award made in the form of an Equity Award may provide, subject to
     such  restrictions,  terms and conditions as  the  Committee  may
     establish,  for  (i)  the crediting to the  account  of,  or  the
     current payment to, each Participant who has such an Award of  an
     amount equal to cash dividends and stock dividends (collectively,
     "Dividends") paid by Entergy upon one share of Common  Stock  for
     each   share  of  Common  Stock  subject  to  each  Equity  Award
     ("Dividend Equivalents"), or (ii) the deemed reinvestment of such
     Dividend  Equivalents  in  the form of additional  Equity  Awards
     credited  to  the Participant's Equity Award Account ("Additional
     Equity Awards").


                               ARTICLE V
                                   
                             STOCK OPTIONS

5.1  General  Provisions. The Committee may grant Options to such  key
     employees and outside directors whom the Committee determines  to
     be  eligible  pursuant to the terms of Article IV.  Such  Options
     shall  be in such form and upon such terms and conditions as  the
     Committee  shall  from  time to time determine,  subject  to  the
     following:
     
          (a)  Option Price. The Option Price of each Option to purchase
     Common Stock shall be determined by the Committee, but shall  not
     be  less  than  the Fair Market Value on the date the  Option  is
     granted.

          (b)  Term of Options. No Option shall be exercisable prior to six
     months, or after ten years, from the date such Option is granted.

          (c)  Payment of Option Price. The purchase price of the shares as
     to  which an Option is exercised shall be paid in accordance with
     such  terms  and  conditions and by such means as  the  Committee
     shall determine.

          (d)  Exercise of Options. Options shall be subject to such terms
     and  conditions, shall be exercisable at such time or times,  and
     shall  be  evidenced  by  such form of written  option  agreement
     between the Participant and the Employer, as the Committee  shall
     determine;  provided, that such determinations are  not  inconsis
     tent with the other provisions of the Plan. The Committee may, in
     its discretion, accelerate the ability to exercise any Option  in
     whole  or  in  part at any time. The Committee  may  also  permit
     Participants,   either  on  a  selective  or   aggregate   basis,
     simultaneously to exercise Options and sell the shares of  Common
     Stock  thereby  acquired  pursuant  to  a  brokerage  or  similar
     arrangement, approved in advance by the Committee,  and  use  the
     proceeds from such sale as payment of the purchase price of  such
     shares.

(e)  Non-Transferability of Options. Options granted  under  the  Plan
     shall  not be transferable otherwise than by will or by the  laws
     of  descent and distribution, or pursuant to a qualified domestic
     relations order as defined by the Internal Revenue Code of  1986,
     and  Options  and rights may be exercised during the lifetime  of
     the  Participant only by the Participant or by the  Participant's
     guardian  or legal representative. Notwithstanding the  foregoing
     sentence,  Options which are not Incentive Stock Options  may  be
     transferred  to  family  members  or  charities.  Any   attempted
     assignment,  transfer, pledge, hypothecation or other disposition
     of  an option, or levy of attachment or similar process upon  the
     Option  not specifically permitted herein shall be null and  void
     and without effect.

          (f)  Maximum Number of Shares. The total number of shares of
     Common  Stock  which any single Participant  may  be  allowed  to
     purchase  pursuant to the exercise of Options granted under  this
     Plan shall not exceed 25% of the total number of shares of Common
     Stock  available  under this Plan, subject to adjustment  in  the
     same manner as provided in Section 10.1.
     
5.2  Equity Maintenance. If the Participant exercises an Option during
     the  term of his employment with Entergy or its Subsidiaries and,
     subject  to Committee approval, pays the purchase price  (or  any
     portion  thereof) of the shares of Common Stock as to which  such
     Option  applies  through the surrender of shares  of  outstanding
     Common  Stock  previously  held in the  Participant's  name,  the
     Committee  may,  in its discretion, grant to such Participant  an
     additional  Option  to purchase the number of  shares  of  Common
     Stock equal to the shares of Common Stock so surrendered by  such
     Participant. Any such additional Options granted by the Committee
     shall  be  exercisable at the Fair Market Value of  Common  Stock
     determined as of the respective dates such additional Options may
     be  granted.  As  stated above, such additional  Options  may  be
     granted  only in connection with the exercise of Options  by  the
     Participant during the term of his active employment with Entergy
     or  its Subsidiaries. The grant of such additional Options  under
     this  Section  5.2  shall  be  made upon  such  other  terms  and
     conditions  as  the  Committee may from time  to  time  determine
     consistent with Section 5.1 above.

5.3  Incentive  Stock  Options.  The  Committee  may  elect  to  grant
     Incentive  Stock  Options for the purchase of  shares  of  Common
     Stock  to the key employees whom the Committee determines  to  be
     eligible  pursuant to the terms of Article IV. To the extent  the
     Committee elects to grant Incentive Stock Options under the Plan,
     such  Incentive Stock Options shall be subject to the limitations
     under Section 422 of the Code including, without limitation,  the
     time  limitations  on  the  Award of  any  such  Incentive  Stock
     Options.

5.4  Limitations   on  Exercise.  The  aggregate  Fair  Market   Value
     (determined with respect to each Incentive Stock Option as of the
     time  such Incentive Stock Option is granted) of the Common Stock
     with respect to which Incentive Stock Options are exercisable for
     the  first time by a Participant during any calendar year  (under
     this   Plan  or  any  other  plan  of  Entergy  or  any  of   its
     Subsidiaries) shall not exceed $100,000. To the extent  to  which
     such  Fair  Market Value exceeds $100,000, such Option  shall  be
     treated, for federal income tax purposes, as a nonstatutory stock
     option.

                                   
                              ARTICLE VI
                                   
                        RESTRICTED SHARE AWARDS

6.1  Grant  of  Restricted Shares. The Committee may award  Restricted
     Shares  to  such  key  employees and outside directors  whom  the
     Committee  determines to be eligible pursuant  to  the  terms  of
     Article  IV.  An  Award of Restricted Shares may  be  subject  to
     restrictions  on transfer and forfeitability provisions,  all  as
     the  Committee  may determine. Such Restricted  Shares  shall  be
     awarded based on such other terms and conditions as the Committee
     shall  from  time to time determine subject to the provisions  of
     the Plan; provided, however, the Participant shall be entitled to
     any  voting rights relative to such Restricted Shares during  the
     Restricted Period as defined below.

6.2  Award and Delivery of Restricted Shares. At the time an Award  of
     Restricted Shares is made, the Committee shall establish a period
     of  time  (the "Restricted Period") applicable to such an  Award.
     Each  Award  of Restricted Shares may have a different Restricted
     Period. The Committee may, in its sole discretion, at the time an
     Award is made, prescribe conditions for the incremental lapse  of
     restrictions  during the Restricted Period and for the  lapse  or
     termination  of  restrictions  upon  the  satisfaction  of  other
     conditions  in  addition to or other than the expiration  of  the
     Restricted  Period  with respect to all or  any  portion  of  the
     Restricted   Shares;  provided,  however,  that  any  Participant
     subject  to  Section 16 of the Exchange Act shall  be  prohibited
     from selling such shares for a period of six (6) months from  the
     grant thereof.

6.3  Dividends  on  Restricted Shares. Any  and  all  cash  and  stock
     dividends  paid  with respect to the Restricted Shares  shall  be
     subject   to   any   restrictions  on  transfer,   forfeitability
     provisions  or  reinvestment  requirements  (including,   without
     limitation,  the reinvestment of such dividends in  the  form  of
     Equity   Awards)  as  the  Committee  may,  in  its   discretion,
     determine.
     
6.4  Forfeiture.   Upon  the  forfeiture  of  any  Restricted   Shares
     (including any additional Restricted Shares which may result from
     the  reinvestment of cash and stock dividends in accordance  with
     such  rules  as the Committee may establish pursuant  to  Section
     6.3), such forfeited shares shall be surrendered. The Participant
     shall have the same rights and privileges, and be subject to  the
     same restrictions, with respect to any additional shares received
     pursuant to Section 10.1 due to recapitalization, mergers, or the
     like.

6.5  Expiration   of   Restricted  Period.  Upon  the  expiration   or
     termination of the Restricted Period and the satisfaction of  any
     other  conditions prescribed by the Committee or at such  earlier
     time  as provided for in Section 6.2, the restrictions applicable
     to  the Restricted Shares shall lapse and a stock certificate for
     the  number  of  Restricted  Shares with  respect  to  which  the
     restrictions  have lapsed shall be delivered, free  of  all  such
     restrictions,  except  any that may be imposed  by  law,  to  the
     Participant  or the Participant's beneficiary or estate,  as  the
     case may be.


                              ARTICLE VII
                                   
                       PERFORMANCE SHARE AWARDS

7.1  Award  of Performance Shares. The Committee may award Performance
     Shares  to  such  key  employees and outside directors  whom  the
     Committee  determines to be eligible pursuant  to  the  terms  of
     Article  IV. An Award of Performance Shares shall be  subject  to
     the   attainment   of  specified  Performance  Goals   during   a
     Performance  Period, both of which the Committee  may  determine.
     Performance  Goals can be based on one or more business  criteria
     that  apply  to  the  Participant, a  business  unit  or  Entergy
     Corporation as a whole, or any combination thereof.
     
7.2  Award  of Performance Shares to Covered Participants.  Awards  of
     Performance Shares to Covered Participants shall also be governed
     by  the  conditions of this Section 7.2 in addition to the  other
     requirements set forth in this Plan. Should conditions set  forth
     under  this  Section 7.2. conflict with the other  provisions  of
     this Plan, the conditions of this Section 7.2 shall prevail.
     
          (a)  The Performance Goals, the objective formula or standards
     for  computing  the  number of Performance Shares  payable  to  a
     Covered Participant if the Performance Goals are attained and the
     Performance  Period  shall be established  by  the  Committee  in
     writing prior to the beginning of the Performance Period,  or  by
     such other later date as may be permitted under Section 162(m) of
     the Code.
     
           (b)   The number of Performance Shares payable to a  single
     Participant  pursuant to this Plan shall not exceed  25%  of  the
     total number of shares of Common Stock available under this Plan,
     subject  to adjustment in the same manner as provided in  Section
     10.1.
     
          (c)  The Performance Goals may be based upon or may relate to one
     or  any  combination of the following business criteria:  EBITDA,
     EBIT,  net income, earnings per share, operating cash flow,  cash
     flow,  return on equity, sales, budget achievement, productivity,
     price of Entergy Corporation stock, market share, total return to
     shareholder, return on capital, net cash flow, cash available  to
     parent, net operating profit after taxes (NOPAT), economic  value
     added  (EVA),  expense  spending, O&M expense,  expense,  O&M  or
     capital/kwh,  capital spending, gross margin, net margin,  market
     capitalization, market value, debt ratio, equity ratio, return on
     assets,  profit margin, customer growth or customer satisfaction.
     The  Performance Goals may be stated in terms of absolute  levels
     or  relative  to another company or companies or to an  index  or
     indices.   The  Performance Goals established  by  the  Committee
     shall  be  adjusted to reflect capital changes and shall  exclude
     unusual  or  nonrecurring events, including extraordinary  items,
     changes   in   accounting  principles,  discontinued  operations,
     acquisitions, divestitures and material restructuring charges.

          (d)  The Performance Goals shall not allow for any discretion by
     the  Committee as to an increase in any Award, but discretion  to
     lower an Award is permissible.

          (e)  The Award and payment of any Award under this Plan to a
     Covered Participant with respect to a relevant Performance Period
     shall  be contingent upon the attainment of the Performance Goals
     that  are  applicable to such Covered Participant.  The Committee
     shall  certify  in writing prior to payment any such  Award  that
     such  applicable  Performance Goals relating  to  the  Award  are
     satisfied.   Approved minutes of the Committee may  be  used  for
     this purpose.

(g)  All  Awards  to  Covered Participants under this  Plan  shall  be
     further  subject  to  such  other conditions,  restrictions,  and
     requirements  as the Committee may determine to be  necessary  to
     carry out the purpose of this Section 7.2.
     
7.3  Delivery  of  Performance Shares. Delivery of Performance  Shares
     shall  not be made until after the end of the Performance Period.
     Any  Participant subject to Section 16 of the Exchange Act  shall
     be  prohibited from selling such shares for a period of  six  (6)
     months from the delivery thereof.


                             ARTICLE VIII
                                   
                             EQUITY AWARDS

8.1    Issuance  of Equity Awards.  An Equity Award may be granted  to
     such  key  employees  and  outside  directors  as  the  Committee
     determines pursuant to the terms of Article IV.  In addition, the
     Committee may permit such key employees and outside directors  to
     purchase  Equity  Awards under such terms and conditions  as  the
     Committee, in its discretion, may determine.  In the  case  of  a
     purchase, the Equity Award shall be in the form of units, each of
     which represents one share of Common Stock, the purchase price of
     which  shall not be less than 80% of the closing price of a share
     of  Common  Stock  as  reported on the New  York  Stock  Exchange
     Composite  Tape  on  the  date  such  award  is  purchased.   Key
     employees  and  outside directors who are permitted  to  purchase
     Equity  Awards shall make the election to do so at least six  (6)
     months  in  advance of the purchase of the Equity Award.   Equity
     Awards  shall  be allocated to a Participant's respective  Equity
     Award  Account (as defined in Section 8.3) at such time or times,
     in  such  amounts, subject to such restrictions and in accordance
     with  such  terms  and  conditions  as  the  Committee,  in   its
     discretion, may determine.

8.2  Funding. In the case of Equity Awards granted under the Plan,  no
     shares  of Common Stock shall be issued at the time the Award  is
     made,  and  Entergy, the Employer and Plan, or any one  of  them,
     shall not be required to set aside a fund for the payment of  any
     such Award.

8.3  Equity  Award Accounts. An Equity Award granted to a key employee
     shall  be credited to an Equity Award Account (the "Equity  Award
     Account")  established and maintained for such  Participant.  The
     Equity  Award  Account of a Participant shall be  the  record  of
     Equity  Awards  granted  to  him  under  the  Plan,  solely   for
     accounting purposes and, as provided in Section 8.2 above,  shall
     not require a segregation of any Entergy or Subsidiary assets.

8.4  Maturity of Equity Awards. All Equity Awards granted to a Partici
     pant  (including  all  Additional Equity  Awards  as  defined  in
     Section  4.2  related to such Equity Awards) shall  become  fully
     matured  at  time  or  times or under such circumstances  as  the
     Committee shall from time to time determine.

8.5  Payment  of  Equity  Awards. A Participant who  has  received  an
     Equity  Award  allocated  to his Equity Award  Account  shall  be
     entitled to receive a distribution from the Employer with respect
     to  each  then mature Equity Award allocated to his Equity  Award
     Account  at  such  time  or times, and in such  form,  which  may
     include  shares, cash or a combination thereof, as the  Committee
     shall determine.

8.6  Non-Transferability. Equity Awards granted under  the  Plan,  and
     any  rights  and  privileges  pertaining  thereto,  may  not   be
     transferred, assigned, pledged or hypothecated in any manner,  by
     operation of law or otherwise, other than by will or by the  laws
     of  descent  and  distribution,  and  shall  not  be  subject  to
     execution, attachment or similar process. Any Participant subject
     to  Section  16  of  the Exchange Act shall  be  prohibited  from
     selling  such  shares  for a period of six (6)  months  from  the
     acquisition thereof.


                              ARTICLE IX
                                   
                 TERMINATION OR AMENDMENT OF THE PLAN

9.1  Termination and Amendment. The Committee may suspend,  terminate,
     modify  or  amend the Plan, provided, if exemption  from  Section
     162(m)  deduction limits is to be continued,  that any  amendment
     is  made  with  Board  and  shareholder approval  if  shareholder
     approval  is  necessary  to comply with any  tax,  regulatory  or
     exchange   requirement,  including  for   these   purposes,   the
     requirements  for  the  performance-based compensation  exception
     under Section 162(m) of the Code. If the Plan is terminated,  the
     terms  of  the  Plan  shall,  notwithstanding  such  termination,
     continue to apply to Awards granted prior to such termination.
     
     
                               ARTICLE X
                                   
                          GENERAL PROVISIONS

10.1       Adjustments Upon Changes in Capitalization. Notwithstanding
     any  other provision of the Plan, the Committee may, at any time,
     make  or provide for such adjustments to the Plan, to the  number
     and  class  of shares available thereunder or to any  outstanding
     Options,  Restricted Shares, Performance Shares or Equity  Awards
     as  it  shall deem appropriate to prevent dilution or enlargement
     of  rights,  including adjustments in the event of  distributions
     to  holders  of  Common Stock other than a normal cash  dividend,
     changes  in  the  outstanding Common Stock  by  reason  of  stock
     dividends,    stock    splits,    recapitalizations,     mergers,
     consolidations,    combinations   or   exchanges    of    shares,
     separations,  reorganizations, liquidations  and  the  like.  Any
     such determination by the Committee shall be conclusive.

10.2       Fractional  Shares. The Employer shall not be  required  to
     deliver  any  fractional share of Common Stock but  may  pay,  in
     lieu  thereof, the Fair Market Value of such fractional share  to
     the  Participant or the Participant's beneficiary or  estate,  as
     the  case  may  be. For purposes of this Section 10.2,  the  Fair
     Market  Value shall be determined as of the following dates:  (i)
     the  date on which restrictions lapse for Restricted Shares, (ii)
     the  date  of  delivery of Performance Shares (iii) the  maturity
     date  for Equity Awards, or (iv) in any case, such other date  as
     the Committee may determine.

10.3       Tax  Withholdings. Subject to such terms and conditions  as
     may  be  established by the Committee, the Participant shall  pay
     to  Entergy  any amount necessary to satisfy applicable  federal,
     state  or local tax withholding requirements attributable  to  an
     Award  of  Options,  Restricted  Shares,  Performance  Shares  or
     Equity  Awards under this Plan promptly upon notification of  the
     amounts  due. The Committee may permit such amount to be paid  by
     the  Participants to be withheld from the shares of Common  Stock
     that otherwise would be distributed to such Participant upon  the
     exercise  of  an Option, the lapse of restrictions applicable  to
     Restricted  Shares,  the  payment of Performance  Shares  or  the
     maturity  of  Equity Awards, as applicable, or a  combination  of
     cash  and  shares of such Common Stock. Any such  withholding  on
     behalf  of  a  Participant subject to Section 16 of the  Exchange
     Act  shall  be  made  in accordance with the provisions  of  Rule
     16(b)-3(e).

10.4       Legal and Other Requirements. The obligation of Entergy  or
     its  Subsidiaries to sell and deliver Common Stock under the Plan
     shall  be subject to all applicable laws, regulations, rules  and
     approvals,   including,  but  not  by  way  of  limitation,   the
     effectiveness  of a registration statement under  the  Securities
     Act  of  1933  if  deemed  necessary or appropriate  by  Entergy.
     Certificates for shares of Common Stock issued hereunder  may  be
     legended as the Committee shall deem appropriate.

10.5       Effective  Date.  The  Plan shall become  effective  as  of
     January  1, 1998, subject to the approval of Entergy shareholders
     at  Entergy's 1998 annual meeting of shareholders and receipt  of
     any  necessary governmental approvals including, but not  limited
     to,  any approval of the Securities and Exchange Commission which
     may  be required under the Public Utility Holding Company Act  of
     1935.

10.6       Written  Agreements.  Each  Award  of  Options,  Restricted
     Shares,  Performance Shares or Equity Awards shall  be  evidenced
     by  a  written  agreement which shall contain such  restrictions,
     terms    and   conditions   as   the   Committee   may   require.
     Notwithstanding anything to the contrary contained in  the  Plan,
     neither  Entergy  nor  its Subsidiaries bear  any  obligation  to
     grant  any  Awards  under the Plan to any  Participant  hereunder
     unless  such Participant shall execute all appropriate agreements
     with  respect  to such Awards in such form as the  Committee  may
     determine from time to time.

10.7       Effect  on  Other Plans. Awards may be granted  singly,  in
     combination  or in tandem (except where prohibited by  applicable
     law)  and  may  be  made  in combination or  tandem  with  or  as
     alternatives  to, awards or grants under any other employee  plan
     maintained  by  Entergy or its Subsidiaries;  provided  that  the
     adoption  of the Plan shall have no effect on awards made  or  to
     be  made pursuant to other stock plans covering the employees  of
     Entergy,  its  Subsidiaries  or its  successors  thereto.  Awards
     under the Plan shall not constitute earnings for purposes of  any
     pension  plan  covering employees of Entergy or its  Subsidiaries
     except as otherwise expressly provided in any such pension plan.

10.8       Right  to Terminate Employment. Nothing in the Plan or  any
     agreement  entered  into pursuant to the Plan shall  confer  upon
     any  key  employee  the right to continue in  the  employment  of
     Entergy  or  any Subsidiary or affect any right which Entergy  or
     any  Subsidiary may have to terminate the employment of such  key
     employee.

10.9       Notices.  Every direction, revocation or notice  authorized
     or  required by the Plan shall be deemed delivered to Entergy  on
     the  date it is personally delivered to the Secretary of  Entergy
     at  its principal executive offices or three business days  after
     it  is  sent  by  registered or certified mail, postage  prepaid,
     addressed  to the Secretary at such offices, and shall be  deemed
     delivered   to  a  Participant  on  the  date  it  is  personally
     delivered  to  him or three business days after  it  is  sent  by
     registered  or  certificate mail, postage prepaid,  addressed  to
     him  at  the last address shown for him on the records of Entergy
     and its Subsidiaries.

10.10      Applicable  Law. All questions pertaining to the  validity,
     construction  and  administration of  the  Plan  and  rights  and
     benefits  granted  hereunder shall be  determined  in  conformity
     with  the  laws  of  the State of Louisiana, to  the  extent  not
     preempted  or  controlled by the laws of the  United  States  and
     regulations thereunder.
     
10.11       Compliance  with  Section 16.   With  respect  to  persons
     subject  to  Section  16 of the Exchange Act, transactions  under
     the  Plan  are intended to comply with all applicable  conditions
     of  Rule  16b-3  or  its successors under  the  Exchange  Act  or
     required  by  the  Securities and Exchange  Commission.   To  the
     extent  any provisions of the Plan or action by the Committee  is
     deemed  not to comply with an applicable condition of Rule 16b-3,
     it  shall be deemed null and void, to the extent permitted by law
     and deemed advisable by the Committee.



                                                        EXHIBIT F


             [OPINION OF LAURENCE M. HAMRIC, ESQ.]



                                   March 17, 1998


Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C. 20549

Gentlemen:

           I am familiar with the proposed transactions described
in   the  Application-Declaration  on  Form  U-1,  including  any
amendments  and exhibits thereto (the "Application-Declaration"),
filed by Entergy Corporation, a Delaware corporation ("Entergy"),
with  the  Securities and Exchange Commission (the  "Commission")
under the Public Utility Holding Company Act of 1935, as amended,
concerning  the proposed adoption by Entergy of its  1998  Equity
Ownership  Plan  (the  "Equity Plan") and  related  transactions.
With  respect to any shares of Common Stock, $0.01 par value,  of
Entergy ("Shares") which will be acquired on the open market  for
use  pursuant  to the Equity Plan, I have assumed  that  (a)  all
actions required to be taken and other conditions required to  be
met  by  or on behalf of Entergy under Delaware law in connection
with  the acquisition of such Shares on the open market  will  be
taken  and satisfied, and (b) such Shares were, or will be,  when
originally  issued  and prior to their acquisition  on  the  open
market, validly issued, fully paid and non-assessable.

          I am of opinion that:

           (a)   Entergy  is  a  corporation duly  organized  and
     validly existing under the laws of the State of Delaware;

           (b)   In the event that the proposed transactions  are
     consummated  in  accordance with the Application-Declaration
     and  the  order(s)  of  the Commission issued  with  respect
     thereto and in accordance with the terms of the Equity Plan:

                     (a)   any Shares that may be issued or  sold
          will  be validly issued, fully paid and non-assessable,
          and  the holders thereof will be entitled to the rights
          and  privileges  pertaining thereto  as  set  forth  in
          Entergy's Certificate of Incorporation; and

                     (b)  the legal rights of the holders of  any
          securities  issued by Entergy or any associate  company
          thereof will not be violated.

          This opinion does not pass on "blue sky" laws which may
apply to the distribution of the Shares.

          I am a member of the Louisiana, Texas and Virginia Bars
and  do not hold myself out as an expert on the laws of any other
jurisdiction, although I have made a study of the laws  of  other
jurisdictions insofar as they are involved in the opinions stated
herein.

           I  hereby  consent to the use of this  opinion  as  an
exhibit to the Application-Declaration.

                              Very truly yours,

                              /s/ Laurence M. Hamric, Esq.

                              Laurence M. Hamric, Esq.



                                                        EXHIBIT H

            FORM OF NOTICE OF PROPOSED TRANSACTIONS


SECURITIES AND EXCHANGE COMMISSION
(Release No. 35-        ; 70-        )

ENTERGY CORPORATION

NOTICE OF PROPOSAL TO ADOPT EQUITY OWNERSHIP PLAN;
ORDER AUTHORIZING PROXY SOLICITATION

           Entergy  Corporation, 639 Loyola Avenue, New  Orleans,
Louisiana  70113 ("Entergy"), a registered holding  company,  has
filed an application-declaration with the Commission pursuant  to
Sections 6(a), 7 and 12(e) of the Public Utility Holding  Company
Act of 1935 (the "Act") and Rules 62 and 65 thereunder.

           Entergy  is proposing to adopt, subject to stockholder
approval  at  the 1998 Annual Meeting of Stockholders,  the  1998
Equity  Ownership  Plan for Entergy Corporation and  Subsidiaries
("Equity  Plan").   The  Equity Plan will  be  an  amendment  and
restatement of Entergy's current Equity Ownership Plan which  was
approved  by  its  stockholders in 1991  and  authorized  by  the
Commission  pursuant to an Order, dated March 28,  1991  (Release
No. 35-252840), in Commission file number 70-7831.  There are  no
material differences between the Equity Plan and Entergy's  prior
Equity Ownership Plan except that awards granted under the Equity
Plan  are  intended to qualify as performance based  compensation
under  Section 162(m) of the Internal Revenue Code  of  1986,  as
amended (the "Code").

          Under the Equity Plan, awards may be granted to certain
designated officers and executive personnel ("key employees")  of
Entergy  and those companies with respect to which Entergy  owns,
or  directly  or indirectly controls, a majority of the  combined
voting power (hereinafter, the "Subsidiaries") and members of the
Board  of Directors of Entergy who are not otherwise employed  by
Entergy  or the Subsidiaries.  The purpose of the Equity Plan  is
to  give  key  employees and outside directors an opportunity  to
acquire  shares of the Common Stock, $0.01 par value, of  Entergy
("Common  Stock"),  to  more closely tie  the  interests  of  key
employees   and   outside  directors  to   those   of   Entergy's
stockholders, and to reward the effective leadership  of  Entergy
and  the Subsidiaries through the use of equity incentives.   Key
employees  are  those who, in the opinion of  the  Committee  (as
defined   herein),  have  significant  responsibility   for   the
continued  growth, development and financial success  of  Entergy
and the Subsidiaries.

           The  Equity  Plan provides for several mechanisms  for
building  the  equity  holdings  of  key  employees  and  outside
directors.    These   mechanisms  include:  (1)   stock   options
("Options"),  which may be either nonstatutory stock  options  or
incentive  stock options as provided in Section 422 of the  Code;
(2)  shares  of  Common Stock, which vest over a period  of  time
("Restricted  Shares");  (3) shares of  Common  Stock  which  are
awarded   upon   attainment   of  specified   performance   goals
("Performance  Shares"); or (4) equity  awards  in  the  form  of
phantom stock units ("Equity Awards").  The Committee may  select
from  among these mechanisms when making awards under the  Equity
Plan.

           A  maximum  of  12,000,000 shares of Common  Stock  is
available for awards under the Equity Plan, subject to adjustment
due to stock dividends, stock splits, recapitalizations, mergers,
consolidations or other reorganizations.  Shares of Common  Stock
awarded  under  the  Equity  Plan may be  either  authorized  but
unissued shares or shares acquired in the open market.  Shares of
Common Stock covered by awards which are not earned, or which are
forfeited  for any reason, and Options which expire  unexercised,
will  again  be available for subsequent awards under the  Equity
Plan.  To the extent that shares of Common Stock previously  held
in  a participant's name are surrendered upon the exercise of  an
Option or shares relating to an award are used to pay withholding
taxes,  such shares shall become available for subsequent  awards
under the Equity Plan.

           The  Equity Plan will be administered by the Personnel
Committee  of  the Board of Directors of Entergy  or  such  other
committee  ("Committee") as the Board may determine is qualified,
to  the  extent  required,  to  administer  the  Equity  Plan  in
accordance with Rule 16b-3 under the Securities Exchange  Act  of
1934,  as amended (the "Exchange Act").  The Committee will  have
the  full  power  under  the Equity Plan  to  select  from  among
eligible key employees and outside directors those individuals to
whom  awards will be granted; to grant any combination of  awards
to  any  participants  and to determine the  specific  terms  and
conditions  of  each  award.  The Committee will  also  have  the
exclusive authority to interpret the Equity Plan.

          Entergy requests authority from time to time during the
period  through  December 31, 2008 to grant  Options,  Restricted
Shares,  Performance  Shares and Equity Awards  pursuant  to  the
Equity Plan and, in connection therewith, to issue or sell up  to
12,000,000  shares of Common Stock to eligible key employees  and
outside directors under the Equity Plan

          In accordance with the requirements of Rule 16b-3 under
the  Exchange  Act,  the Equity Plan will  be  submitted  to  the
stockholders  of  Entergy for approval at the Annual  Meeting  of
Stockholders  to  be  held  May 15, 1998.   Entergy  proposes  to
solicit proxies from its stockholders for use at the 1998  Annual
Meeting with respect to the approval of the Equity Plan, and  has
requested an order pursuant to Section 12(e) of the Act and  Rule
62 thereunder for Entergy to engage in such solicitation.

           IT  IS  ORDERED,  that the declaration  regarding  the
proposed  solicitation of proxies be, and it hereby is, permitted
to become effective forthwith, pursuant to Rule 62 and subject to
the terms and conditions prescribed in Rule 24 under the Act.

           The application-declaration and any amendments thereto
are  available  for  public inspection through  the  Commission's
Office  of  Public  Reference.   Interested  persons  wishing  to
comment or request a hearing should submit their views in writing
by              ,  1998 to the Secretary, Securities and Exchange
Commission,  Washington, D.C. 20549, and  serve  a  copy  on  the
applicant-declarant  at the address specified  above.   Proof  of
service  (by  affidavit, or in case of any attorney  at  law,  by
certificate) should be filed with the request.  Any request for a
hearing  shall identify specifically the issues of  fact  or  law
that are disputed.  A person who so requests will be notified  of
any hearing, if ordered, and will receive a copy of any notice or
order  issued  in this matter.  After said date, the application-
declaration,  as  filed  or as amended,  may  be  granted  and/or
permitted to become effective.

                                   Jonathan G. Katz
                                   Secretary


                                                           Exhibit I-1
                                   
                                   
                                   
                  Notice of Annual Meeting of Stockholders


New Orleans, Louisiana
March 30, 1998


To the Stockholders of ENTERGY CORPORATION:

NOTICE OF THE ANNUAL MEETING OF STOCKHOLDERS


Date:     Friday, May 15, 1998
Time:     10:00 a.m. Central Daylight Time
Place:    The Woodlands Executive Conference Center
          2301 North Millbend Drive
          The Woodlands, Texas  77380-1360

MATTERS TO BE VOTED ON


1.   Election of Fourteen Directors.

2.   Approval of the 1998 Equity Ownership Plan.

3.   Approval of the Executive Annual Incentive Plan.

4.   Ratification of the appointment of Coopers & Lybrand L.L.P. as
     our independent accountants for 1998.




Michael G. Thompson
Secretary
                                   
                                   
                                   
                                   
<PAGE>                                   
                            PROXY STATEMENT
                                   

Your  vote is very important.  For this reason, the Board of Directors
is  requesting that you allow your Entergy Corporation Common Stock to
be represented at the Annual Meeting by Edwin Lupberger and Bismark A.
Steinhagen,  the persons named as proxies on the enclosed proxy  card.
This  proxy  statement  has  been  prepared  for  the  Board  by   our
management.   The  terms "We", "our", "Entergy" and the  "Corporation"
each  refers  to Entergy Corporation.  This proxy statement  is  being
sent to our stockholders on or about March 30, 1998.
                                   
                   GENERAL INFORMATION ABOUT VOTING

WHO  CAN  VOTE.   You are entitled to vote your Common  Stock  if  our
records show that you held your shares as of March 16, 1998.   At  the
close of business on March 16, 1998, a total of 245,881,656 shares  of
Common  Stock  were outstanding and entitled to vote.  Each  share  of
Common  Stock has one vote.  The enclosed proxy card shows the  number
of shares that you are entitled to vote.

VOTING BY PROXIES.  If your Common Stock is held by a broker, bank  or
other nominee, you will receive instructions from them which you  must
follow  in  order  to have your shares voted in accordance  with  your
instructions.   If  you hold your shares in your  own  name,  you  may
instruct  the proxies how to vote your Common Stock by using the  toll
free  telephone number listed on the proxy card or by signing,  dating
and  mailing  the proxy card in the postage paid envelope provided  to
you.   Of course, you may come to the meeting and vote your shares  in
person.   When you use the telephone system, the system verifies  that
you  are  a  stockholder through the use of a Personal  Identification
Number  assigned  to you.  The procedure allows you  to  instruct  the
proxies  how to vote your shares and to confirm that your instructions
have  been  properly  recorded.  Specific  directions  for  using  the
telephone  voting system are on the proxy card.  Whether you  mail  or
telephone  your  instructions, the proxies will vote  your  shares  in
accordance  with those instructions.  If you sign and return  a  proxy
card without giving specific voting instructions, your shares will  be
voted  as recommended by our Board of Directors.  We are not currently
aware  of  any  matters to be presented other than those described  in
this proxy statement.  If any other matters not described in the proxy
statement are presented at the meeting, the proxies will use their own
judgment  to  determine how to vote your shares.  If  the  meeting  is
adjourned,  your Common Stock may be voted by the proxies on  the  new
meeting date as well, unless you have revoked your proxy instructions.

HOW  YOU  MAY  REVOKE YOUR PROXY INSTRUCTIONS.  To revoke  your  proxy
instructions,  you must either advise the Secretary in writing  before
your  shares  have  been voted by the proxies at the meeting,  deliver
later  proxy instructions, or attend the meeting and vote your  shares
in person.

QUORUM  REQUIREMENT.   The Annual Meeting may not  be  held  unless  a
quorum equal to a majority of the outstanding shares entitled to  vote
is  represented  at  the meeting.  If you have  returned  valid  proxy
instructions  or  attend the meeting in person, your  shares  will  be
counted for the purpose of determining whether there is a quorum, even
if  you  wish to abstain from voting on some or all matters introduced
at  the  meeting.  "Broker non-votes" also count for quorum  purposes.
If you hold your Common Stock through a broker, bank or other nominee,
it  may  only  vote those shares in accordance with your instructions.
However, if it has not received your instructions within ten  days  of
the  meeting, it may vote on matters which the New York Stock Exchange
determines  to  be  routine.   All four proposals  before  the  annual
meeting are routine.  If a nominee cannot vote on a matter because  it
is not routine or fails to vote on, there is a "broker non-vote".

VOTES  NECESSARY FOR ACTION TO BE TAKEN.  Fourteen directors  will  be
elected  at the meeting, meaning that the fourteen nominees  receiving
the most votes will be elected.  In this case, "broker non-votes" will
not  be  counted as a vote for or against the election  of  directors.
The three other proposals require an affirmative vote of a majority of
shares  entitled  to vote.  Therefore, abstentions  and  "broker  non-
votes"  will have the effect of being a vote cast against those  three
proposals.

COST  OF THIS PROXY SOLICITATION.  We will pay the cost of this  proxy
solicitation.   In addition to soliciting proxies by mail,  we  expect
certain  of  our  employees  may  solicit  stockholders  for  proxies,
personally and by telephone.  None of these employees will receive any
additional  or  special compensation for doing so.  We  have  retained
Morrow  & Co. Inc. for a fee of $12,500, plus reasonable out-of-pocket
costs  and  expenses, to assist in the solicitation  of  proxies.   We
will,  upon  request, reimburse brokers, banks and other nominees  for
their  expenses  in  sending proxy materials to their  principals  and
obtaining their proxies.

ATTENDING THE ANNUAL MEETING.  If you are a holder of record  and  you
plan  to  attend  the Annual Meeting, please come to the  registration
desk  before  the  meeting.  If you are a beneficial owner  of  Common
Stock  held  by a bank or broker (i. e., in "street name"),  you  will
need  proof of ownership of your Common Stock as of March 16, 1998  to
be  admitted to the meeting.  A recent brokerage statement  or  letter
from a bank or broker are examples of proof of ownership.  If you want
to vote in person your shares of Common Stock held in street name, you
must obtain a proxy in your name from the registered holder.

STOCKHOLDERS   WHO   OWN  AT  LEAST  FIVE  PERCENT.    A   stockholder
"beneficially owns" Common Stock by having the power to  vote,  invest
in,  or  acquire  the common stock within 60 days.   Stockholders  who
beneficially  own  at  least five percent  of  the  Common  Stock  are
required  to  file  certain reports with the Securities  and  Exchange
Commission.   Based on these reports, the following beneficial  owners
have reported their ownership as of December 31, 1997:

<TABLE>
<CAPTION>
Name and Address of                             Amount and Nature of   Percent
Beneficial Owner                                Beneficial Ownership  of Class
<S>                                                 <C>                 <C>
Barrow, Hanley, Mewhinney & Strauss, Inc.("BHM&S")  13,587,608(1)       5.7%
One McKinney Plaza
3232 McKinney Avenue, 15th Floor
Dallas, Texas 75204-2429

Brinson Partners, Inc. ("BPI")                      15,503,600(2)       6.4%
209 South LaSalle
Chicago, Illinois 60604-1295

Franklin Resources, Inc. ("FRI")                    19,655,701 (3)      8.10%
777 Mariners Island Blvd.
P.O. Box 7777
San Mateo, CA 94403-7777
</TABLE>

(1)  Of the 13,587,608 shares, BHM&S has sole voting power as to
     3,356,458 shares, and shared voting power as to 10,231,150 shares.

(2)  BPI has shared voting power as to all 15,503,600 shares.  BPI is
     wholly  owned  by Brinson Holdings, Inc., which is wholly  owned  by
     SBC  Holding  (USA),  Inc.,  which is wholly  owned  by  Swiss  Bank
     Corporation.   Each  of  the  above  companies  reported  identical
     ownership of the subject 15,503,600 shares in the report filed with
     the Securities and Exchange Commission.

(3)  FRI may not vote or transfer this Common Stock.  These shares are
     beneficially  owned  by one or more investment  companies  or  other
     managed   accounts   which  are  advised  by   investment   advisory
     subsidiaries  of FRI.  Those subsidiaries, Franklin Advisors,  Inc.,
     Templeton  Global  Advisors, Limited, Templeton/Franklin  Investment
     Services,   Inc.,   Templeton  Investment   Management   (Australia)
     Limited,  Templeton  Investment  Counsel,  Inc.,  Franklin  Advisory
     Services,  Inc., and Franklin Mutual Advisors, Inc.,  may  vote  and
     transfer  8,143,000, 10,155,800, 23,285, 25,000,  7,500,  1,300,000,
     and 1,116 shares, respectively.


                                  
        PROPOSAL 2 - APPROVAL OF THE 1998 EQUITY OWNERSHIP PLAN

The  Board of Directors adopted, subject to stockholder approval,  the
1998  Equity  Ownership Plan of Entergy Corporation  and  Subsidiaries
("Equity  Plan").   This  Equity  Plan replaces  the  plan  previously
approved  by  shareholders in 1991.  There are no material differences
between  the  Equity Plan and the prior plan except  that  the  awards
granted  under the Equity Plan are intended to qualify as  performance
based  compensation under Section 162(m) of the Internal Revenue  Code
of 1986, as amended.  Subject to shareholder approval, the Equity Plan
will be effective as of January 1, 1998.

MAXIMUM  NUMBER OF SHARES.  A maximum of 12,000,000 shares  of  Common
Stock will be available for awards.  The value of each share of Common
Stock on December 31, 1997 was $29.9375.  Common Stock awarded may  be
authorized but unissued shares or shares acquired on the open  market.
Those  stock  awards which are forfeited, terminated, or expire,  will
again   be   available  for  subsequent  awards.   Any  Common   Stock
surrendered  by  a participant to pay withholding taxes  shall  become
available for subsequent awards.

PARTICIPANTS AND PURPOSE OF THE PLAN.  The plan's purpose is to link a
participant's  performance to shareholder value and  reward  effective
leadership  with  equity  incentives.  Only those  officers  and  non-
employee  directors  having significant responsibility  for  continued
growth,  development  and  financial  success  shall  be  eligible  to
participate.   The Equity Plan will be administered by  the  Personnel
Committee  of  the  Board  which  will  select  the  participants  and
determine  the  forms of award.  Approximately 150 employees  will  be
eligible for awards of stock options.  For all other forms of  awards,
approximately  50  employees  will be eligible  to  participate.   The
committee has no plans for any outside directors to participate in the
Equity  Plan  at  this  time but does anticipate  that  all  executive
officers and current officers will participate.

FORMS  OF AWARD.  The Equity Plan provides for several different forms
of award including:  (1) stock options to purchase Common Stock, which
may  be  either non-statutory stock options or incentive stock options
as defined by Federal tax laws, (2) restricted shares, which vest over
time, (3) performance shares pursuant to which Common Stock is awarded
upon reaching specific performance goals, and (4) equity awards in the
form of phantom stock units convertible into Common Stock and/or cash.

STOCK  OPTIONS.  When granting stock options, the committee  will  set
the  exercise price at not less than fair market value of  the  Common
Stock  on  the  date  the  award  is granted.   Options  will  not  be
exercisable  for 6 months and will expire 10 years after the  date  of
the  award.  Non-statutory stock options may be transferred to  family
members  or  charities.  Incentive  stock  options  must  comply  with
applicable  tax requirements and may not be exercised by a participant
in  an amount that exceeds $100,000 in any one year.  The total number
of  stock  options  granted to a single participant shall  not  exceed
480,000 shares.

RESTRICTED SHARES.  At the time of an award of restricted shares,  the
committee  will establish a period during which the restricted  shares
will  be subject to certain restrictions and provide for the lapse  or
termination of restrictions upon the satisfaction of other conditions.
Holders  of  restricted shares generally have the right  to  vote  and
receive dividends.

PERFORMANCE  SHARES.   Common Stock may be  awarded  in  the  form  of
performance  shares.   The  receipt  of  the  Common  Stock  shall  be
contingent  upon  the participant meeting specified performance  goals
during a performance period.  Performance goals can be based on one or
more  business  criteria  that  apply to  either  the  participant,  a
business unit or the Corporation.  The performance goals may be stated
in  terms of absolute levels or relative to its subsidiaries or to  an
index  or  indices.   The number of performance shares  payable  to  a
single participant shall not exceed 480,000 shares.

EQUITY  AWARDS.  Equity awards in the form of phantom stock units  may
be  awarded.   The  value of these units is related to  the  value  of
Common  Stock.   The committee shall determine the number  of  phantom
stock  units  to  be  awarded and all other  terms,  restrictions  and
conditions  of such awards.  Each phantom stock unit will be  credited
to  each  participant's account for accounting purposes.  Each matured
phantom  stock  unit  may  be  settled in  cash,  Common  Stock  or  a
combination  of both, as determined by the committee.   The  committee
may also permit participants to purchase phantom stock units, each  of
which  represents  one share of Common Stock, the  purchase  price  of
which shall not be less than 80% of the fair market value on the  date
such award is purchased.

PERFORMANCE-BASED  COMPENSATION.   Section  162(m)  of  the   Internal
Revenue  Code  of 1986, as amended, prevents public corporations  from
deducting as a business expense that portion of compensation exceeding
$1,000,000  paid to the Chief Executive Officer and any of  the  other
four most highly compensated executive officers.  This deduction limit
does   not   apply,  however,  to  "performance-based   compensation."
Performance-based compensation is compensation paid solely  because  a
participant  met  one  or more pre-established, objective  performance
goals.   All  awards of stock options and performance shares  made  to
executive   officers   will   be  deemed   to   be   performance-based
compensation.

Stock  options  are considered performance-based compensation  because
the exercise price of such option may not be less than the fair market
value  of  a  share  of  Common  Stock  on  the  date  of  the  award.
Performance   shares  are  considered  performance-based  compensation
because the goals, the period, and the objective formula for computing
the  number  of performance shares which are payable when  performance
goals are met will be established by the committee in writing prior to
the  beginning of the performance period.  Once performance goals  are
set,  the committee may lower an award  but may not increase an award.
The  performance goals for such executive officers shall be based upon
or  may  relate  to  one or any combination of the following  business
criteria:  Earnings before income taxes, depreciation and amortization
(EBITDA),  Earnings before income taxes (EBIT), net  income,  earnings
per  share,  operating cash flow, cash flow, return on equity,  sales,
budget achievement, productivity, price of Common Stock, market share,
total  return to shareholder, return on capital, net cash  flow,  cash
available  to  parent,  net  operating  profit  after  taxes  (NOPAT),
economic   value   added  (EVA),  expense  spending,   operation   and
maintenance  (O&M)  expense,  expense,  O&M  or  capital/kWh,  capital
spending,  gross  margin,  net margin, market  capitalization,  market
value,  debt  ratio,  equity ratio, return on assets,  profit  margin,
customer growth or customer satisfaction.

AMENDMENTS.   The  committee may amend or terminate  the  Equity  Plan
unless  shareholder  approval is required for an amendment  to  comply
with  any  tax  or  regulatory requirements, or  to  ensure  that  the
applicable  requirements for deductibility of  the  performance  based
compensation are met.

TAX  CONSEQUENCES OF THE PLAN.  The grant of a stock option  will  not
result  in taxable income for the optionee or the Corporation  at  the
time of the grant.  Upon the exercise of a non-statutory stock option,
the optionee will recognize ordinary income in the amount by which the
fair  market value exceeds the option price.  The Corporation will  be
entitled  to a deduction for the same amount.  The optionee will  have
no  taxable  income  upon  the exercise of an incentive  stock  option
(except  that  the  alternative  minimum  tax  may  apply),  and   the
Corporation  will receive no deduction when an incentive stock  option
is  exercised.   The tax treatment to an optionee of a disposition  of
shares acquired by the exercise of an option depends on the length  of
time  the  shares have been held and whether such shares were acquired
by  the  exercise of an incentive stock option or non-statutory  stock
option.   Generally,  there  will  be  no  tax  consequence   to   the
Corporation  in  connection with the disposition  of  shares  acquired
under a stock option except that the Corporation may be entitled to  a
deduction  in  the  case  of a disposition  of  shares  acquired  upon
exercise  of an incentive stock option before the applicable incentive
stock option holding periods have been satisfied.

With  respect to other awards granted under the Equity Plan  that  are
settled  either  in cash, in Common Stock or other  property  and  are
either   transferable  or  not  subject  to  a  substantial  risk   of
forfeiture,  the participant must recognize ordinary income  equal  to
the  cash  or  fair market value of shares or property  received;  the
Corporation will be entitled to a deduction for the same amount.   For
awards that are settled in Common Stock or property and are restricted
as   to  the  transferability  and  subject  to  substantial  risk  of
forfeiture,  the participant must recognize ordinary income  equal  to
the  fair market value of the shares or other property received at the
first  time  the shares or other property become transferable  or  not
subject  to substantial risk of forfeiture, whichever occurs  earlier;
the Corporation will be entitled to a deduction for the same amount.

NEW  PLAN BENEFITS.  Providing that you approve the Equity Plan, stock
options will be awarded in January 1999 and performance shares will be
awarded  in  January  1998  based on  performance  goals  set  by  the
committee  for  1998.   Under  applicable  treasury  regulations,  the
committee may set these performance goals no later than March 31, 1998
for  the  1998  performance period as long as the  attainment  of  the
specific goals is still undeterminable.  The performance goals will be
based  on  one  of  the business criteria discussed  above  under  the
heading  "Performance-Based Compensation."  The Corporation is  unable
to  provide meaningful disclosure as to what benefits will be  payable
under this plan for 1998, because the performance goals have not  been
set and the number of participants and the amount of stock options  or
performance shares to be awarded has not been determined.   Under  the
1991  plan, however, in January 1996 the committee granted performance
shares at the superior target level as follows:  Mr. Lupberger, 40,000
shares;  Mr.  Gallaher, 20,000 shares; Mr. Hintz, 20,000  shares;  Mr.
Jackson,  20,000  shares; Mr. Maulden, 25,000  shares;  Mr.  McInvale,
20,000 shares; all executive officers as a group, 163,000 shares;  and
all  non-executive officers and employees as a group, 256,750  shares.
These  awards are subject to a three year performance period.   It  is
impossible to determine, at this time, whether any or all awards  will
be  earned.   In  January  1998, under the 1991  plan,  the  committee
granted 71,250 options to all executive officers as a group and 50,000
options to all non-executive officers and employees as a group with an
exercise  price  of  $26.50.  Options granted to the  named  executive
officers  are  reported on the Option Grant Table on page  17.   These
options are currently exercisable.


THE  BOARD  OF DIRECTORS RECOMMENDS A VOTE "FOR" THE APPROVAL  OF  THE
1998 EQUITY OWNERSHIP PLAN.
                                   
                                   



                                                          Exhibit I-2

                         ENTERGY CORPORATION
                                  
          Proxy Solicited by the Board of Directors for the
            Annual Meeting of Stockholders--May 15, 1998
                                  
      I  hereby  appoint  Messrs.  Edwin  Lupberger  and  Bismark  A.
Steinhagen jointly and severally, as Proxies, each with the power  to
appoint  his substitute, and hereby authorizes them to represent  and
to  vote,  as  designated on the reverse side, all shares  of  Common
Stock of Entergy Corporation held of record by me on  March 16, 1998,
at  the  Annual  Meeting of Stockholders to be held at The  Woodlands
Executive   Conference  Center,  2301  North  Millbend   Drive,   The
Woodlands,  Texas,  on Friday, May 15, 1998, at 10:00  a.m.,  Central
Daylight Time, and any adjournment or adjournments thereof, with  all
powers that I would possess if personally present.

     In their discretion, the Proxies are authorized to vote upon
such other business as may properly come before the meeting, and any
adjournment or adjournments thereof.

     Receipt of the notice of meeting, the proxy statement and the
Annual Report of Entergy Corporation for 1997 is acknowledged.


 (Continued, and to be marked, dated and signed, on the other side)
                                  
- ---------------------------------------------------------------------
                         FOLD AND DETACH HERE
                                  
                                  
                       YOUR VOTE IS IMPORTANT!
                                  
                  You can vote in one of two ways:
                                  
       Call toll free 1-800-840-1208 on a Touch Tone telephone and
    follow the instructions on the reverse side.  There is NO CHARGE to
    you for this call.
     
       Mark, sign and date your proxy card and return it promptly in
    the enclosed envelope.


                             PLEASE VOTE
THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER
DIRECTED.  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR PROPOSALS 1,
2, 3 AND 4.  IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR
PROPOSALS 1, 2, 3 AND 4.

                                                      FOR  WITHHOLD   FOR ALL
                                                                      EXCEPT
1.  Election of Directors                              
01 W. F. Blount  02  J. A. Coopers, Jr.  03  G. W. Davis
04 N. C. Francis 05  R. v.d. Luft        06  E. Lupberger
07 K. R. McKee   08  P. W. Murrill       09  J. R. Nichols
10 E. H. Owen    11  J. N. Palmer, Sr.   12  R. D. Pugh
13 W. C. Smith   14  B. A. Steinhagen
                                                    
_____________________________________               
Except Nominee(s) written above
                                                    
                                      FOR   AGAINST  ABSTAIN
2.  Approval of the 1998 Equity                        
    Ownership Plan.
                                                       
3.  Approval of the Executive Annual                   
    Incentive Plan.
                                                       
4.  Ratification of the appointment                    
    of Coopers & Lybrand L.L.P.
    as independent accountants for
    1998.

  ***IF YOU WISH TO VOTE BY TELEPHONE, PLEASE READ THE INSTRUCTIONS
                              BELOW***

Signature______________  Signature______________  Date______________
                         
If acting as Attorney, Executor, Trustee or in other representative
capacity, please sign name and title
______________________________________________________________________
                         FOLD AND DETACH HERE
                                  
                           VOTE BY TELEPHONE
                                  
                       QUICK  EASY  IMMEDIATE
                                  
Your telephone vote authorizes the named proxies to vote your shares
in the same manner as if you marked, signed and returned your proxy
card.

- - You will be asked to enter a Control Number which is located in
  the box in the lower right hand corner of this form.

OPTION #1:  To vote as the Board of Directors recommends on ALL
proposals:  Press 1.
         When asked, please confirm your vote by Pressing 1.

OPTION #2:  If you choose to vote on each proposal separately, press
0.  You will hear these instructions.
     
     Proposal 1:  To vote FOR ALL nominees, press 1; to WITHHOLD FOR
ALL nominees, press 9.
          
          To withhold FOR AN INDIVIDUAL nominee, press 0 and listen to
the instructions.
     
     Proposal 2: To vote FOR, press 1; AGAINST, press 9; ABSTAIN,
press 0.
     
     The Instructions are the same for all remaining proposals.
          
          When asked, please confirm your vote by Pressing 1.

     PLEASE DO NOT RETURN THE ABOVE PROXY CARD IF VOTED BY PHONE.

Call  Toll Free  On a Touch Tone             Control Number
            Telephone                               
     1-800-840-1208 ANYTIME                  --- --- --- --
  There is NO CHARGE to you for                     
           this call.                               
                                  




© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission