ENTERGY CORP /DE/
DEF 14A, 1998-03-30
ELECTRIC SERVICES
Previous: MID STATE RACEWAY INC, NT 10-K, 1998-03-30
Next: MIDLAND CO, 10-K, 1998-03-30



                                   
                                   
                                   
                  Notice of Annual Meeting of Stockholders


New Orleans, Louisiana
March 30, 1998


To the Stockholders of ENTERGY CORPORATION:

NOTICE OF THE ANNUAL MEETING OF STOCKHOLDERS


Date:     Friday, May 15, 1998
Time:     10:00 a.m. Central Daylight Time
Place:    The Woodlands Executive Conference Center
          2301 North Millbend Drive
          The Woodlands, Texas  77380-1360

MATTERS TO BE VOTED ON


1.   Election of Fourteen Directors.

2.   Approval of the 1998 Equity Ownership Plan.

3.   Approval of the Executive Annual Incentive Plan.

4.   Ratification of the appointment of Coopers & Lybrand L.L.P. as
     our independent accountants for 1998.



/s/ Michael G. Thompson

Michael G. Thompson
Secretary

<PAGE>
                           TABLE OF CONTENTS
                                   
  NOTICE OF THE ANNUAL MEETING OF STOCKHOLDERS                     1
  
  MATTERS TO BE VOTED ON                                           1
  
  PROXY STATEMENT                                                  4
  
  GENEAL INFORMATION ABOUT VOTING                                  4
  
  WHO CAN VOTE                                                     4
  
  VOTING BY PROXIES.                                               4

  HOW YOU MAY REVOKE YOUR PROXY INSTRUCTIONS                       4

  QUORUM REQUIREMENT                                               4

  VOTES NECESSARY FOR ACTION TO BE TAKEN.                          5

  COST OF THIS PROXY SOLICITATION.                                 5

  ATTENDING THE ANNUAL MEETING.                                    5

  STOCKHOLDERS WHO OWN AT LEAST FIVE PERCENT                       5

  PROPOSAL 1  ELECTION OF DIRECTORS                                6

  GENERAL INFORMATION ABOUT NOMINEES                               6

  TERM OF OFFICE.                                                  6

  INFORMATION ABOUT THE NOMINEES.                                  6

  INFORMATION ABOUT THE BOARD AND ITS COMMITTEES                  10
     Audit Committee                                              10
     Finance Committee                                            10
     Personnel Committee                                          10
     Nuclear Committee                                            11
     Public Affairs Committee                                     11
     Executive Committee                                          11
     Director Affairs Committee                                   11

  DIRECTOR COMPENSATION.                                          12

  SERVICE AWARDS FOR DIRECTORS.                                   12

  RETIREMENT FOR DIRECTORS                                        12

  PERSONNEL COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION        12

  SHARE OWNERSHIP OF DIRECTORS AND OFFICERS                       12

  SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE.        13

  REPORT OF PERSONNEL COMMITTEE ON EXECUTIVE COMPENSATION         13

  COMPARISON OF FIVE YEAR CUMULATIVE RETURN                       15

  EXECUTIVE COMPENSATION TABLES                                   16
     Summary Compensation Table                                   16
     Option Grants to the Executive Officers in 1997              17
     Aggregated Option Exercises in 1997 and Option Values 
      as of Year End 1997                                         17

  RETIREMENT INCOME PLAN                                          17
     Retirement Income Plan Table                                 18

  PENSION EQUALIZATION PAYMENTS.                                  18

  SUPPLEMENTAL RETIREMENT PLANS.                                  18

  SYSTEM EXECUTIVE RETIREMENT PLAN                                18
     System Executive Retirement Plan Table                       19

  EXECUTIVE MANAGMENT AGREEMENTS.                                 19

  PROPOSAL 2 - APPROVAL OF THE 1998 EQUITY OWNERSHIP PLAN         19

  MAXIMUM NUMBER OF SHARES.                                       19

  PARTICIPANTS AND PURPOSE OF THE PLAN                            19

  FORMS OF AWARD                                                  20

  STOCK OPTIONS.                                                  20

  RESTRICTED SHARES.                                              20

  PERFORMANCE SHARES.                                             20

  EQUITY AWARDS                                                   20

  PERFORMANCE-BASED COMPENSATION                                  20

  AMENDMENTS                                                      21

  TAX CONSEQUENCES OF THE PLAN.                                   21

  NEW PLAN BENEFITS                                               21

  PROPOSAL 3 - APPROVAL OF THE EXECUTIVE ANNUAL INCENTIVE PLAN    22

  PARTICIPANTS AND PURPOSE OF THE PLAN.                           22

  PERFORMANCE GOALS                                               22

  PERFORMANCE-BASED COMPENSATION                                  22

  AMENDMENTS                                                      22

  NEW PLAN BENEFITS                                               22

  PROPOSAL 4 - APPOINTMENT OF INDEPENDENT ACCOUNTANTS             23

  STOCKHOLDER PROPOSALS FOR 1999 MEETING.                         23
  
                                   
                                   
                                   
<PAGE>                                   
                            PROXY STATEMENT
                                   

Your  vote is very important.  For this reason, the Board of Directors
is  requesting that you allow your Entergy Corporation Common Stock to
be represented at the Annual Meeting by Edwin Lupberger and Bismark A.
Steinhagen,  the persons named as proxies on the enclosed proxy  card.
This  proxy  statement  has  been  prepared  for  the  Board  by   our
management.   The  terms "We", "our", "Entergy" and the  "Corporation"
each  refers  to Entergy Corporation.  This proxy statement  is  being
sent to our stockholders on or about March 30, 1998.
                                   
                   GENERAL INFORMATION ABOUT VOTING

WHO  CAN  VOTE.   You are entitled to vote your Common  Stock  if  our
records show that you held your shares as of March 16, 1998.   At  the
close of business on March 16, 1998, a total of 245,881,656 shares  of
Common  Stock  were outstanding and entitled to vote.  Each  share  of
Common  Stock has one vote.  The enclosed proxy card shows the  number
of shares that you are entitled to vote.

VOTING BY PROXIES.  If your Common Stock is held by a broker, bank  or
other nominee, you will receive instructions from them which you  must
follow  in  order  to have your shares voted in accordance  with  your
instructions.   If  you hold your shares in your  own  name,  you  may
instruct  the proxies how to vote your Common Stock by using the  toll
free  telephone number listed on the proxy card or by signing,  dating
and  mailing  the proxy card in the postage paid envelope provided  to
you.   Of course, you may come to the meeting and vote your shares  in
person.   When you use the telephone system, the system verifies  that
you  are  a  stockholder through the use of a Personal  Identification
Number  assigned  to you.  The procedure allows you  to  instruct  the
proxies  how to vote your shares and to confirm that your instructions
have  been  properly  recorded.  Specific  directions  for  using  the
telephone  voting system are on the proxy card.  Whether you  mail  or
telephone  your  instructions, the proxies will vote  your  shares  in
accordance  with those instructions.  If you sign and return  a  proxy
card without giving specific voting instructions, your shares will  be
voted  as recommended by our Board of Directors.  We are not currently
aware  of  any  matters to be presented other than those described  in
this proxy statement.  If any other matters not described in the proxy
statement are presented at the meeting, the proxies will use their own
judgment  to  determine how to vote your shares.  If  the  meeting  is
adjourned,  your Common Stock may be voted by the proxies on  the  new
meeting date as well, unless you have revoked your proxy instructions.

HOW  YOU  MAY  REVOKE YOUR PROXY INSTRUCTIONS.  To revoke  your  proxy
instructions,  you must either advise the Secretary in writing  before
your  shares  have  been voted by the proxies at the meeting,  deliver
later  proxy instructions, or attend the meeting and vote your  shares
in person.

QUORUM  REQUIREMENT.   The Annual Meeting may not  be  held  unless  a
quorum equal to a majority of the outstanding shares entitled to  vote
is  represented  at  the meeting.  If you have  returned  valid  proxy
instructions  or  attend the meeting in person, your  shares  will  be
counted for the purpose of determining whether there is a quorum, even
if  you  wish to abstain from voting on some or all matters introduced
at  the  meeting.  "Broker non-votes" also count for quorum  purposes.
If you hold your Common Stock through a broker, bank or other nominee,
it  may  only  vote those shares in accordance with your instructions.
However, if it has not received your instructions within ten  days  of
the  meeting, it may vote on matters which the New York Stock Exchange
determines  to  be  routine.   All four proposals  before  the  annual
meeting are routine.  If a nominee cannot vote on a matter because  it
is not routine or fails to vote on, there is a "broker non-vote".

VOTES  NECESSARY FOR ACTION TO BE TAKEN.  Fourteen directors  will  be
elected  at the meeting, meaning that the fourteen nominees  receiving
the most votes will be elected.  In this case, "broker non-votes" will
not  be  counted as a vote for or against the election  of  directors.
The three other proposals require an affirmative vote of a majority of
shares  entitled  to vote.  Therefore, abstentions  and  "broker  non-
votes"  will have the effect of being a vote cast against those  three
proposals.

COST  OF THIS PROXY SOLICITATION.  We will pay the cost of this  proxy
solicitation.   In addition to soliciting proxies by mail,  we  expect
certain  of  our  employees  may  solicit  stockholders  for  proxies,
personally and by telephone.  None of these employees will receive any
additional  or  special compensation for doing so.  We  have  retained
Morrow  & Co. Inc. for a fee of $12,500, plus reasonable out-of-pocket
costs  and  expenses, to assist in the solicitation  of  proxies.   We
will,  upon  request, reimburse brokers, banks and other nominees  for
their  expenses  in  sending proxy materials to their  principals  and
obtaining their proxies.

ATTENDING THE ANNUAL MEETING.  If you are a holder of record  and  you
plan  to  attend  the Annual Meeting, please come to the  registration
desk  before  the  meeting.  If you are a beneficial owner  of  Common
Stock  held  by a bank or broker (i. e., in "street name"),  you  will
need  proof of ownership of your Common Stock as of March 16, 1998  to
be  admitted to the meeting.  A recent brokerage statement  or  letter
from a bank or broker are examples of proof of ownership.  If you want
to vote in person your shares of Common Stock held in street name, you
must obtain a proxy in your name from the registered holder.

STOCKHOLDERS   WHO   OWN  AT  LEAST  FIVE  PERCENT.    A   stockholder
"beneficially owns" Common Stock by having the power to  vote,  invest
in,  or  acquire  the common stock within 60 days.   Stockholders  who
beneficially  own  at  least five percent  of  the  Common  Stock  are
required  to  file  certain reports with the Securities  and  Exchange
Commission.   Based on these reports, the following beneficial  owners
have reported their ownership as of December 31, 1997:

<TABLE>
<CAPTION>
Name and Address of                                      Amount and Nature of    Percent
Beneficial Owner                                         Beneficial Ownership   of Class
<S>                                                         <C>                   <C>
Barrow,  Hanley,  Mewhinney  & Strauss, Inc.  ("BHM&S")     13,587,608 (1)        5.7%
One McKinney Plaza
3232 McKinney Avenue, 15th Floor
Dallas, Texas 75204-2429

Brinson Partners, Inc. ("BPI")                              15,503,600 (2)        6.4%
209 South LaSalle
Chicago, Illinois 60604-1295

Franklin Resources, Inc. ("FRI")                            19,655,701 (3)        8.10%
777 Mariners Island Blvd.
P.O. Box 7777
San Mateo, CA 94403-7777
</TABLE>

(1)  Of the  13,587,608  shares,  BHM&S  has  sole  voting  power  as  to
     3,356,458 shares, and shared voting power as to 10,231,150 shares.

(2)  BPI has  shared  voting  power  as to all 15,503,600 shares.  BPI is
     wholly  owned  by Brinson Holdings, Inc., which is wholly  owned  by
     SBC  Holding  (USA),  Inc.,  which is wholly  owned  by  Swiss  Bank
     Corporation.   Each  of  the  above  companies  reported   identical
     ownership of the subject 15,503,600 shares in the report filed  with
     the Securities and Exchange Commission.

(3)  FRI  may  not  vote or transfer this Common Stock.  These shares are
     beneficially  owned  by one or more investment  companies  or  other
     managed   accounts   which  are  advised  by   investment   advisory
     subsidiaries  of FRI.  Those subsidiaries, Franklin Advisors,  Inc.,
     Templeton  Global  Advisors, Limited, Templeton/Franklin  Investment
     Services,   Inc.,   Templeton  Investment   Management   (Australia)
     Limited,  Templeton  Investment  Counsel,  Inc.,  Franklin  Advisory
     Services,  Inc., and Franklin Mutual Advisors, Inc.,  may  vote  and
     transfer  8,143,000, 10,155,800, 23,285, 25,000,  7,500,  1,300,000,
     and 1,116 shares, respectively.


                                   
                   PROPOSAL 1  ELECTION OF DIRECTORS
                                   
                                   
                  GENERAL INFORMATION ABOUT NOMINEES

All  nominees  are currently members of the Board except Vice  Admiral
George W. Davis, who has been nominated to replace Mrs. Fjeldstad, who
is not seeking re-election.  Each has agreed to be named in this proxy
statement and to serve if elected.  Except where authority to vote for
one  or  more nominee(s) is withheld, the proxies will vote all Common
Stock represented by an executed proxy equally for the election of the
nominees listed below.

TERM OF OFFICE.  Directors are elected annually to serve a term of one
year  and  until  the  next  annual meeting of  stockholders  and  the
election of their successors.

INFORMATION   ABOUT   THE   NOMINEES.   The   following   biographical
information  was  supplied by each nominee.  Unless stated  otherwise,
all   nominees  have  been  continuously  employed  in  their  present
positions for more than five years.  The age of each individual is  as
of December 31, 1997.



               W. FRANK BLOUNT        Age 59      Director Since 1987
               Sydney, Australia
               
               - Chief Executive Officer of Telstra Communications Corporation
                 (Australian telecommunications company)
               - Director of First Union National Bank, Atlanta, Georgia, LXE
                 Incorporated, and Caterpillar, Inc.
               - Chairman of National Advisory Group for the National Technical
                 Institute of the Deaf
               - Vice Chairman of the National Advisory Board of Georgia 
                 Institute of Technology
               - Executive Vice President of the A. G. Bell Association for the
                 Deaf
               - Member of the Board of Trustees of the Rochester Institute of
                 Technology
               - Member of the Business Council of Australia
               


               JOHN A. COOPER, JR.    Age 59      Director Since 1985
               Bella Vista, Arkansas
               
               - Chairman of the Board, President and CEO of Cooper Communities,
                 Inc. (recreational and retirement community development) and 
                 of COFAM, Inc.
               - Director of Wal-Mart Stores, Inc., and J. B. Hunt Transport
                 Services, Inc.
               - Honorary Director of First National Bank of Sharp County
                 (Arkansas)
               
               
               
               VADM. GEORGE W. DAVIS  Age 64                 Nominee
               USN (Ret.)
               Plymouth, Massachusetts
               
               - Retired Director, President and Chief Operating Officer of 
                 Boston Edison Company
               - Vice Admiral (retired) U.S. Navy and former Commander Naval
                 Surface Force, Pacific
               - Member, University of Chicago's Board of Governors for the
                 Argonne National Laboratory
               
               
               DR. NORMAN C. FRANCIS  Age 66      Director Since 1994
               New Orleans, Louisiana
               
               - President of Xavier University of Louisiana, New Orleans,
                 Louisiana
               - Director of The Equitable Life Assurance Society of the United
                 States, First National Bank of Commerce, New Orleans, 
                 Louisiana and Piccadilly Cafeterias Inc., Baton Rouge, 
                 Louisiana
               - Member of the Advisory Board of The Times Picayune Publishing
                 Co., New Orleans, Louisiana
               - Chairman of the Board of Liberty Bank and Trust Company, New
                 Orleans, Louisiana
               - Chairman of the Board for the Southern Education Foundation,
                 Atlanta, Georgia
               - Fellow, The American Academy of Arts and Sciences, Cambridge,
                 Massachusetts
               - Member of the Board of Brandeis University, Waltham,
                 Massachusetts
               - Member of the Board of the National Foundation for Improvement 
                 in Education
               - Former Chairman of the Board of Trustees, Educational Testing
                 Service, Princeton, New Jersey
               
               
               
               ROBERT v.d. LUFT       Age 62     Director Since 1992
               Chadds Ford, Pennsylvania
               
               - Chairman of DuPont Dow Elastomers
               - Retired Senior Vice President-DuPont and President-DuPont 
                 Europe (industrial products, fibers, petroleum, chemicals, 
                 and specialty products businesses)
               - Retired Chairman of Dupont International
               - Member of the Board of Visitors, School of Engineering,
                 University of Pittsburgh
               
               
               
               EDWIN LUPBERGER        Age 61     Director Since 1985
               New Orleans, Louisiana
               
               - Chairman of the Board, Chief Executive Officer, and Principal
                 Financial Officer of Entergy Corporation
               - Chairman of the Board and Chief Executive Officer of Entergy
                 Arkansas, Inc., Entergy Gulf States, Inc., Entergy Louisiana, 
                 Inc., Entergy Mississippi, Inc., and Entergy New Orleans, 
                 Inc., domestic utility subsidiaries
               - Chairman of the Board of System Energy Resources, Inc., a 
                 nuclear generating subsidiary, and Entergy Operations, Inc., 
                 a nuclear management service subsidiary
               - Chairman of the Board and Chief Executive Officer of Entergy
                 Services, Inc.
               - Chairman of the Board and President of Entergy Enterprises, 
                 Inc., a non-utility subsidiary
               - Chief Executive Officer of Entergy Power, Inc., Entergy Power
                 Development Corporation, and Entergy-Richmond Power Corporation
                 and Entergy Pakistan, Ltd. and Entergy Power Asia, Ltd., also 
                 subsidiaries
               - Director of First Commerce Corporation, First National Bank of
                 Commerce; International Shipholding Corporation, New Orleans,
                 Louisiana, and Pennington Biomedical Research Foundation
               - Member of the Board of Trustees of Millsaps College
               - Member of the Board of Administrators of Tulane University
               - Chairman of the Foundation for the Mid-South
               - Former Chairman of the U. S. Chamber of Commerce
               
               
               
               ADM. KINNAIRD R. MCKEE Age 68    Director Since 1990
               USN (Ret.)
               Oxford, Maryland
               
               - Director of PECO Energy Company (formerly Philadelphia Electric
                 Company)
               - Former Superintendent of the United States Naval Academy
               - Former Commander of the United States Third Fleet
               - Former Director of Navy Nuclear Propulsion
               
               
               
               DR. PAUL W. MURRILL    Age 63     Director Since 1993
               Baton Rouge, Louisiana
               
               - Retired Chairman of the Board and Chief Executive Officer of
                 Entergy Gulf States, Inc.
               - Chairman of the Board of Piccadilly Cafeterias, Inc., Baton
                 Rouge, Louisiana
               - Director of ChemFirst, Inc., Jackson, Mississippi; Tidewater,
                 Inc., New Orleans, Louisiana; Zygo Corporation, Middlefield,
                 Connecticut; and Howell Corporation, Houston, Texas
               - Chairman of Trustees, Burden Foundation
               
               
               
               JAMES R. NICHOLS       Age 59    Director Since 1986
               Boston, Massachusetts
               
               - Partner, Nichols & Pratt (family trustees), Attorney and
                 Chartered Financial Analyst
               - Life Trustee of the Boston Museum of Science
               - Director, Babson-United, Inc.
               
               
               
               EUGENE H. OWEN         Age 68      Director Since 1993
               Baton Rouge, Louisiana
               
               - Chairman and President of Utility Holdings, Inc. (holding 
                 company for Baton Rouge Water Company, Parish Water Company, 
                 Inc., and Louisiana Water Company)
               - Chairman and Chief Executive Officer of Owen and White, Inc.
                 (engineering consulting firm), Baton Rouge, Louisiana
               - President of Parish Water Company Inc., Baton Rouge Water
                 Company, and Louisiana Water Company, Baton Rouge, Louisiana
               - Member, Board of Directors, Our Lady of the Lake Regional 
                 Medical Center, Baton Rouge, Louisiana
               
               
               
               JOHN N. PALMER, SR.    Age 63      Director Since 1992
               Jackson, Mississippi
               
               - Chairman of the Board of Mobile Telecommunication Technologies
                 Corp., Jackson, Mississippi
               - Director of Deposit Guaranty National Bank, Jackson, 
                 Mississippi
               - Director of the University of Mississippi Foundation
               - Director of the Foundation for the Mid-South, Jackson,
                 Mississippi
               - Member of the Board of Trustees, Millsaps College
               - National Trustee, National Symphony Orchestra, Washington, 
                 D.C.
               
               
               
               ROBERT D. PUGH         Age 68     Director Since 1977
               Portland, Arkansas
               
               - Chairman of the Board of Portland Gin & Warehouse, Inc.
                 (agricultural and agri-business company), Portland Bank, 
                 and Portland Bankshares, Inc., Portland, Arkansas
               - Former Director of Winrock International
               - Former Chairman of the Board of Trustees of the University of
                 Arkansas
               - Former President of Cotton Council International
               - Former Board of Trustees of Chatham Hall School, Chatham,
                 Virginia
               
               
               
               WM. CLIFFORD SMITH     Age 62     Director Since 1983
               Houma, Louisiana
               
               - President of T. Baker Smith & Son, Inc. (consultants-civil
                 engineering and land surveying).  During 1997, T. Baker Smith 
                 & Son, Inc. performed land surveying services for Entergy 
                 Louisiana, Inc. and was paid approximately $80,985.  
                 Mr. Smith's children own 100% of the voting stock of T. 
                 Baker Smith & Son, Inc.
               
               
               
               BISMARK A. STEINHAGEN  Age 63      Director Since 1993
               Beaumont, Texas
               
               - Chairman of the Board of Steinhagen Oil Company, Inc. (oil and
                 gasoline distributor), Beaumont, Texas
                                   


                                   
            INFORMATION ABOUT THE BOARD AND ITS COMMITTEES

In  1997,  the Board of Directors met seven times.  Reference  to  the
"Board" refers to the Board of Directors.  In addition to meetings  of
the  Board,  directors attended meetings of separate Board Committees.
All  nominees who are now directors attended at least 75% of the Board
meetings and committee meetings on which they serve.

COMMITTEES  OF  THE BOARD.  The Board of Directors has seven  standing
committees.

Audit Committee.    3 meetings in 1997

Present Members:    Paul W. Murrill (Chairman)
                    Lucie J. Fjeldstad
                    James R. Nichols
                    Eugene H. Owen
                    Bismark A. Steinhagen

Functions:          Discusses   the   audit  results   with   independent
                    accountants.

                    Reviews  internal  controls, financial  reporting  and
                    other financial matters.

                    Reports to the Board and makes recommendations relevant
                    to the audit.

Finance Committee.  6 meetings in 1997

Present Members:    Robert v.d. Luft (Chairman)
                    W. Frank Blount
                    John A. Cooper, Jr.
                    James R. Nichols
                    John N. Palmer, Sr.

Function:           Reviews all financial, budgeting and banking policies.

                    Makes  recommendations to  the  Board  concerning
                    financial transactions and the sale of securities.

Personnel Committee.7 meetings in 1997

Present Members:    W. Frank Blount (Chairman)
                    Robert v.d. Luft
                    Eugene H. Owen
                    Norman C. Francis

Functions:          Reviews  major  employee relations matters,  employment
                    practices, compensation and employee benefit plans.

                    Reviews    officer   performance   and    makes
                    recommendations   to   the  Board  concerning   officer
                    compensation.

Nuclear Committee.  6 meetings in 1997

Present Members:    Kinnaird R. McKee (Chairman)
                    Lucie J. Fjeldstad
                    Robert D. Pugh
                    Wm. Clifford Smith

Functions:          Provides non-management oversight and review of all the
                    Corporation's  nuclear generating plants,  focusing  on
                    safety,   operating   performance,   operating   costs,
                    staffing and training.

                    Consults with management concerning internal  and
                    external nuclear related issues.

                    Reports  to  the  Board  with  respect  to   the
                    Corporation's nuclear facilities.

Public Affairs 
  Committee.        3 meetings in 1997

Present Members:    Norman C. Francis (Chairman)
                    John N. Palmer, Sr.
                    Wm. Clifford Smith
                    Bismark A. Steinhagen

Functions:          Advises and counsels management regarding governmental,
                    regulatory and public relations matters.

                    Makes  recommendations  to  the  Board  regarding
                    public  policy  issues  and equal  opportunity  in  all
                    corporate relationships.

Executive Committee.2 meetings during 1997

Present Members:    Edwin Lupberger (Chairman)
                    W. Frank Blount
                    Robert v.d. Luft
                    John N. Palmer, Jr.
                    Robert P. Pugh

Functions:          May  exercise  Board powers with respect to  management
                    and  the  business  affairs of the Corporation  between
                    Board meetings.

                    Reports all actions to the Board.

Director Affairs 
 Committee.         6 meetings in 1997

Present Members:    Robert D. Pugh (Chairman)
                    John A. Cooper, Jr.
                    Kinnaird R. McKee
                    Paul W. Murrill

Functions:          Advises   and   counsels  the  Board  on  all   matters
                    concerning  Directors, including committee memberships,
                    compensation and performance.

                    Searches  for  and  screens  new  nominees   for
                    positions on the Board.

DIRECTOR  COMPENSATION.   Directors who are Entergy  officers  do  not
receive  any fee for service as directors.  Each non-employee director
receives a fee of $1,500 for attendance at Board meetings, $1,000  for
attendance  at committee meetings scheduled in conjunction with  Board
meetings,  and  $2,000  for  attendance  at  committee  meetings   not
scheduled in conjunction with a Board Meeting.  Directors also receive
$1,000 for participation in any inspection trip or conference not held
in  conjunction  with  a  Board or Committee  meeting.   In  addition,
committee  chairpersons are paid an additional $3,000  annually.   All
non-employee directors receive 150 shares of Common Stock and one-half
the value of the 150 shares in cash on a quarterly basis.

SERVICE AWARDS FOR DIRECTORS.  All non-employee directors are credited
with 800 "phantom" shares of Common Stock for each year of service  on
the  Board  up  to a maximum of ten years.  The "phantom"  shares  are
credited  to  a specific account for each director that is  maintained
solely  for  accounting purposes.  After retirement,  these  directors
receive in cash the value of their accumulated "phantom" shares  which
has the same value as the same number of shares of Common Stock at the
time  of each payment.  Payments are made in at least five but no more
than 15 annual payments.

RETIREMENT FOR DIRECTORS.  Before Entergy Gulf States, Inc.  became  a
subsidiary,  it  established  a deferred  compensation  plan  for  its
officers and non-employee directors.  A director could defer a maximum
of  100% of his salary, and an officer could defer up to a maximum  of
50%  of  his  salary.   Both  Dr. Murrill,  as  an  officer,  and  Mr.
Steinhagen,  as  a  director, deferred their salary.   The  directors'
right  to  receive  compensation is an  unsecured  obligation  of  the
Corporation,  which  is held in the Corporation's general  funds,  and
accrues simple interest compounded annually at the rate set by Entergy
Gulf States, Inc. in 1985.  In addition to payments received prior  to
1997, on the January 1 after Dr. Murrill turns 65, he will receive  an
annual  benefit for 15 years and on the January 1 after Mr. Steinhagen
turns 70, he will receive an annual benefit for 10 years.


       PERSONNEL COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

Messrs.  Blount (Chairman), Luft, Owen, and Dr. Francis served  during
1997  as  members of the Personnel Committee of the  Board.   None  of
these  directors  during 1997, or prior to 1997, were  an  officer  or
employee of the Corporation or any of its subsidiaries.

                                   
               SHARE OWNERSHIP OF DIRECTORS AND OFFICERS

The table below shows how much Common Stock each current director, nomin
ee,  and executive officer named in the Summary Compensation Table  on
page 16 beneficially owned as of January 31, 1998, as well as how much
they  and the other executive officers beneficially owned as a  group.
This   information  has  been  furnished  by  each  individual.   Each
individual  has  sole voting and investment power, and  the  power  to
dispose  of,  unless otherwise indicated.  The amount of Common  Stock
owned  by  all directors, nominees and executive officers as  a  group
totals less than 1% of the outstanding Common Stock.

<TABLE>
<CAPTION>
                    Entergy Corporation Common Stock

                                Amount and Nature                                        Amount and Nature
                            of Beneficial Ownership                                  of Beneficial Ownership
                           Sole Voting         Other                                Sole Voting      Other
                               and           Beneficial                                 and        Beneficial
                         Investment Power    Ownership                               Investment    Ownership
         Name                                   (a)                Name                 Power         (a)
<S>                           <C>             <C>          <C>                         <C>           <C>
W. Frank Blount                5,034             -         ADM. Kinnaird R. McKee       3,067          -
John A. Cooper, Jr.            7,534             -         Dr. Paul W. Murrill          2,985          -
VADM. George W. Davis             -              -         James R. Nichols             6,065          -
Lucie J. Fjeldstad             3,984             -         Eugene H. Owen               3,692          -
Dr. Norman C. Francis          1,200             -         John N. Palmer, Sr.         16,481          -
Frank F. Gallaher             19,641          17,500       Robert D. Pugh               8,300        6,500 (b)
Donald C. Hintz               11,318          27,500       Wm. Clifford Smith           6,621          -
Jerry D. Jackson              29,500          24,411       Bismark A. Steinhagen        8,237          -
Robert v.d. Luft               4,284             -                                                     
Edwin Lupberger               36,583          63,324 (b)                                                
Jerry L. Maulden              27,165          30,000                                                    
Gerald D. McInvale            10,901          20,000                                                    
                                                           All directors,             262,891      244,235
                                                            nominees, and executive
                                                            officers
                                                                                                             
</TABLE>                                                         

(a) Includes   Common   Stock  in  the form of stock  options  that  are
    currently exercisable as follows:  Mr. Gallaher, 17,500 shares;  Mr.
    Hintz,  27,500  shares; Mr. Jackson, 24,411 shares;  Mr.  Lupberger,
    58,824  shares; Mr. Maulden, 30,000 shares; and Mr. McInvale, 20,000
    shares.

(b) Includes Common  Stock  held  by  their spouses.  The named  persons
    disclaim  beneficial  ownership as follows:   Mr.  Lupberger,  2,500
    shares;  and  Mr.  Pugh, 6,500 shares.  In addition,  Mr.  Lupberger
    owns  2,000  shares in joint tenancy with his mother, for  which  he
    disclaims beneficial ownership.


SECTION  16(A)  BENEFICIAL OWNERSHIP REPORTING COMPLIANCE.   Directors
and  officers  must  file  reports with the  Securities  and  Exchange
Commission indicating their ownership of any equity securities of  the
Corporation  at the time they became a director or executive  officer.
Thereafter, reports must be filed to update any changes in  ownership.
In 1997, all directors and officers filed the necessary reports except
that  reports of the acquisition and sale of Common Stock acquired  by
conversion  of  phantom shares, were not filed on time by  Michael  R.
Niggli (765 shares), Gerald D. McInvale (855 shares), Charles L. Kelly
(7,937  shares),  Michael  B. Bemis (2,657  shares),  Edwin  Lupberger
(2,232  shares), Jerry D. Jackson (1,873 shares) and Donald  C.  Hintz
(2,428 shares).  Additionally, Terry Ogletree, a former officer of the
Corporation, was late in reporting his receipt during 1996  of  22,500
restricted shares, Louis Buck was late in reporting his receipt during
1996  of  488 phantom shares and Edwin Lupberger was late in reporting
the  acquisition in 1994 and 1997 of a total of 2,000 shares of Common
Stock held jointly with his mother.  All reports have now been filed.

        REPORT OF PERSONNEL COMMITTEE ON EXECUTIVE COMPENSATION

The Personnel Committee of the Board reviews and makes recommendations
to the Board about all aspects of executive compensation including the
adoption  or  amendment1 of the various compensation,  incentive,  and
benefit  plans as well as programs maintained for officers  and  other
key employees of the Corporation.

The  Corporation's executive compensation programs provide competitive
rewards  intended  to  attract, retain,  and  motivate  key  employees
critical to the Corporation's success.  The Committee has historically
used similarly-sized electric utility companies as the peer group  for
assessing  the  competitiveness  of its  compensation  programs.   The
electric  utility  companies included in this  group  are  of  similar
revenue  size.  The Committee also uses a selected group  of  similar-
sized telecommunications companies as an additional peer group.

In  1997,  these  peer  groups were utilized  for  all  components  of
compensation  including base salary, annual incentives, and  long-term
incentives.  The executive total compensation package was targeted  at
the  median  of  total compensation within the peer group.   Incentive
plans  provided  opportunities for executives to earn compensation  in
excess of peer group medians based on performance targets approved  by
the  Board.  The total executive compensation package consisted of the
following four major components.

Base Salary

Base  salary  was  set  through a comparison  with  companies  in  the
compensation peer groups. The Board of Directors granted Mr. Lupberger
a  1997  increase as reflected in the "Summary Compensation Table"  on
page 16.

Benefits and Perquisites

Executives  are  provided  benefits  such  as  pension  plan,  medical
insurance,  life  insurance, and long-term disability  insurance.   In
addition,  executives receive special executive remuneration including
perquisites.

Annual Incentive Compensation

Each  executive's  annual  incentive  compensation  is  based  on  the
attainment of key strategic goals and objectives including improvement
in consolidated operational economic value added, control of operation
and  maintenance  costs, customer satisfaction, and  transition  to  a
competitive environment.  These measures have varying weights and  are
specifically tailored to each executive's responsibilities.  For 1997,
Mr.  Lupberger received no cash incentive award.  Stock option  grants
are  considered on an annual cycle, in January of each year, based  on
the Corporation's prior year performance as reviewed by the Committee.

Long-Term Incentive Compensation

Long-term  incentive compensation opportunities are tied to  long-term
shareholder  value.  In 1996, the Board of Directors adopted  a  three
year  Long-Term  Incentive Plan which spans the 1996-1998  performance
period.  Under  this  Long-Term Incentive Plan, the  corporation  must
achieve  pre-set  levels of performance against a  selected  group  of
other  companies in the area of total return to shareholders over  the
three year performance period.

Total Compensation

As  reported  in  the  "Summary Compensation  Table,"   in  1997,  Mr.
Lupberger's  participation  in  each  compensation  component  was  as
follows:

     -    Salary                                  73%
     -    Bonus                                    0%
     -    Other Annual Compensation               25%
     -    Long-Term Incentive Compensation         0%
     -    All Other Compensation                   2%

Mr.  Lupberger's  total 1997 compensation level was below  the  target
compensation  level  when  compared to  the  compensation  peer  group
companies.

Deductibility of Executive Compensation

Section 162(m) of the Internal Revenue Code generally disallows a  tax
deduction  to  public companies for individual compensation  over  one
million dollars paid to the Company's Chief Executive Officer  and  to
the   four   other   most  highly  paid  executives,  unless   certain
requirements  are met.  One of these requirements is that compensation
over $1 million must be performance-based.

In  1997,  Mr. Lupberger earned slightly in excess of $1 million,  but
the  tax  effects of that amount were immaterial.  None of  the  other
five  highest paid executives were compensated in excess of $1 million
dollars.

Members of the Personnel Committee:
W. Frank Blount, Chairman
Norman C. Francis
Robert v.d. Luft
Eugene H. Owen

COMPARISON  OF  FIVE  YEAR  CUMULATIVE RETURN.   The  following  graph
compares the performance of the Common Stock of the Corporation to the
S&P  500  Index  and the S&P Electric Utilities Index (each  of  which
includes the Corporation) for the last five years.



                           Years Ended December 31
                       1992  1993  1994  1995   1996  1997
          Entergy      $100  $114   $74  $107   $108  $125
          S&P 500 (1)  $100  $110  $111  $153   $189  $251
          S&P EUI (1)  $100  $113   $98  $128   $128  $161
                                                     

Assumes  $100 invested on December 31, 1992, in Common Stock, the  S&P
500,  and  the S&P Electric Utilities Index, and reinvestment  of  all
dividends.

(1)  Cumulative  total  returns  calculated from the S&P 500  Index  and
     S&P  Electric  Utilities  Index maintained  by  Standard  &  Poor's
     Corporation.
<TABLE>
<CAPTION>
                     EXECUTIVE COMPENSATION TABLES
                                   
                      Summary Compensation Table

                                                                             Long-Term Compensation
                                           Annual Compensation                     Awards                Payouts
                                                                          Restricted   Securities          (a)        
                                                           Other Annual     Stock      Underlying          LTIP      All Other
    Name and Principal         Year    Salary     Bonus    Compensation     Awards       Options         Payouts  Compensation(b)
                                                                                                                             
<S>                            <C>   <C>        <C>         <C>               <C>      <C>               <C>         <C>
Edwin Lupberger                1997  $ 785,385  $       0   $271,422          $0       10,000 shares     $      0    $23,562
 Chairman of the Board and     1996    735,577    448,794    123,601          (c)      10,000                   0     23,567
 Chief Executive Officer       1995    700,000    568,400     89,163          (c)      60,000             781,337     21,000
                                                                                                                               
Frank F. Gallaher              1997  $ 327,385   $      0    $11,132          $0        5,000 shares     $      0   $  9,822
 Group President and Chief     1996    276,538    130,150     35,641          (c)       5,000                   0     10,321
 Utility Operating Officer     1995    240,000    198,360     61,360          (c)      27,500             324,398      7,638
                                                                                                                               
Donald C. Hintz                1997  $ 365,077  $       0    $18,245          $0        5,000 shares     $      0    $10,952
 Group President and Chief     1996    343,269    231,299     12,516          (c)       5,000                   0     14,197
 Nuclear Operating Officer     1995    325,000    265,049     13,394          (c)      30,000             409,414      9,750
                                                                                                                               
Jerry D. Jackson               1997  $ 342,077   $      0    $56,359          $0        5,000 shares     $      0    $10,262
  Executive Vice President -   1996    332,115    209,489     37,928          (c)       5,000                   0     13,862
  External Affairs and Chief   1995    325,000    256,838     43,054          (c)      30,000             422,438      9,750
  Administrative Officer
                                                                                                                               
Jerry L. Maulden               1997  $ 445,615   $      0    $67,485          $0        5,000 shares     $      0    $13,369
 Vice Chairman                 1996    435,000    260,301     27,056          (c)       5,000                   0     14,550
                               1995    435,000    353,220     26,248          (c)      30,000             422,438     13,050
                                                                                                                             
Gerald D. McInvale (d)         1997  $ 331,154   $      0    $17,389          $0        5,000 shares     $      0     $9,923
 Former Executive Vice         1996    271,730    179,576     13,995          (c)       5,000                   0     12,051
 Chairman                      1995    255,481    186,739     12,525          (c)      27,500             294,282      7,664
                                                                                                                              
</TABLE>
                                                                    
(a)  Includes  the  value  of  restricted  shares  that vested  in  1997,
     1996, and 1995 (see note (c) below).

(b)  Includes  the employer  contributions  under  Section  401(k)  plans
     and related defined benefit plans as follows: Mr. Lupberger $23,562;
     Mr.  Gallaher  $9,822; Mr. Hintz $10,952; Mr. Jackson  $10,262;  Mr.
     Maulden $13,369; and Mr. McInvale $9,923.

(c)  There  were no  restricted  stock  awards  in  1997.    At  December
     31,  1997,  the  number and value of the aggregate restricted  stock
     holdings  were as follows:  Mr. Lupberger 60,000 shares, $1,796,250;
     Mr.  Gallaher  30,000  shares, $898,125; Mr.  Hintz  30,000  shares,
     $898,125;  Mr.  Jackson 30,000 shares, $898,125; Mr. Maulden  37,500
     shares,  $1,122,656;  and  Mr.  McInvale  30,000  shares,  $898,125.
     Accumulated  dividends  are paid on restricted  stock  when  vested.
     The  value  of  stock for which restrictions were  lifted  in  1997,
     1996,  and  1995,  and  the applicable portion of  accumulated  cash
     dividends,  are  reported in the LTIP Payouts column  in  the  above
     table.   The  value of restricted stock awards as  of  December  31,
     1997  is  determined  by  multiplying the  total  number  of  shares
     awarded by the closing market price of Common Stock on the New  York
     Stock   Exchange  Composite  Transactions  on  December   31,   1997
     ($29.9375 per share).

(d)  Gerald  D.  McInvale  is  a  former  Executive   Officer.    He   is
     included  in the table because, had he been an executive officer  at
     the  end of the year, he would have been one of the four most highly
     compensated executive officers.
<TABLE>
<CAPTION>

            Option Grants to the Executive Officers in 1997

                                Individual Grants
                                                                    Potential Realizable
                                   % of Total                              Value
                       Number of     Options                          at Assumed Annual
                       Securities  Granted to  Exercise                Rates of Stock
                       Underlying   Employees   Price                Price Appreciation
                        Options         in      (per    Expiration     for Option Term
        Name           Granted (a)     1997    share)      Date         5%         10%
<S>                     <C>            <C>     <C>       <C>        <C>        <C>                  
Edwin Lupberger         10,000         3.9%    $ 26.5    01/30/07   $ 166,657  $  422,342
                                                                                                   
Frank F. Gallaher        5,000         2.0%      26.5    01/30/07      83,329     211,171
                                                                                                   
Donald C. Hintz          5,000         2.0%      26.5    01/30/07      83,329     211,171
                                                                                                   
Jerry D. Jackson         5,000         2.0%      26.5    01/30/07      83,329     211,171
                                                                                                   
Jerry L. Maulden         5,000         2.0%      26.5    01/30/07      83,329     211,171
                                                                                                   
Gerald D. McInvale       5,000         2.0%      26.5    01/30/07      83,329     211,171
</TABLE>                                                       

(a)  These options became exercisable on July 30, 1997.
                                   
                                   
Aggregated Option Exercises in 1997 and Option Values as of Year End 1997
                                   
                        Number of Securities           Value of Unexercised
                  Underlying Unexercised Options       In-the-Money Options
                       as of December 31, 1997       as of December 31, 1997
      Name           Exercisable   Unexercisable   Exercisable   Unexercisable
                                                                       
Edwin Lupberger        58,824         50,000     $ 107,308       $  453,125
Frank F. Gallaher      17,500         25,000        36,406          226,563
Donald C. Hintz        27,500         25,000        53,594          226,563
Jerry D. Jackson       24,411         25,000        20,841          226,563
Jerry L. Maulden       30,000         25,000        54,375          226,563
Gerald D. McInvale     20,000         25,000        37,188          226,563


RETIREMENT  INCOME PLAN.  The Corporation has a defined  benefit  plan
for  employees  that provides for a retirement benefit  calculated  by
multiplying  the number of years of employment by 1.5% which  is  then
multiplied  by  the final average pay.  A single employee  receives  a
lifetime  annuity  and a married employee receives a  reduced  benefit
with  a  50%  surviving spouse annuity.  Retirement benefits  are  not
subject  to any deduction for social security or other offset amounts.
The credited years of service under the plan, as of December 31, 1997,
for  the  following  executive officers were:  Mr. Gallaher  (28)  and
Mr.  Maulden (32).  Because they entered into supplemental  retirement
agreements,  the  credited years of service under this  plan  for  the
following executive officers were:  Mr.  Hintz (26); Mr. Jackson (18);
Mr. Lupberger  (34); and Mr. McInvale (25).

The following table shows the annual retirement benefits that would be
paid at normal retirement (age 65 or later).

                                   
                                   
                                   
                   Retirement Income Plan Table (1)

             Annual
            Covered             Years of Service
         Compensation      15        20        25        30       35
          
           $100,000    $ 22,500   $30,000   $37,500   $45,000   $52,500
            200,000      45,000    60,000    75,000    90,000   105,000
            300,000      67,500    90,000   112,500   135,000   157,500
            400,000      90,000   120,000   150,000   180,000   210,000
            500,000     112,500   150,000   187,500   225,000   262,500
            650,000     146,250   195,000   243,750   292,500   341,250
            950,000     213,750   285,000   356,250   427,500   498,750
                                   
(1)  Benefits  are  shown for  various  rates  of final  average  pay,
     which is the highest salary earned in any consecutive  60  months
     during the last 120 months of employment.

PENSION  EQUALIZATION PAYMENTS.  Supplemental retirement benefits  are
provided  to  all  executive  officers and  other  participants  whose
benefits  are limited under the qualified plans by applicable  Federal
tax  laws and regulations equal to the difference between the benefits
that  would  have been payable under the qualified plans but  for  the
applicable limitations.

SUPPLEMENTAL  RETIREMENT  PLANS.  Two  other  supplemental  plans  are
offered to executive officers.  Executives may participate in  one  or
the  other  of  these  supplemental plans at  the  invitation  of  the
Corporation.   These plans provide that a participant  may  receive  a
monthly  payment for 120 months.  The amount of monthly payment  shall
not   exceed  2.5%  or  3.33%,  depending  upon  the  plan,   of   the
participant's  average basic annual pay.  Current  estimates  indicate
that  the  annual  payments to any executive officer under  either  of
these  two plans would be less than the payments to that officer under
the System Executive Retirement Plan discussed below.

SYSTEM  EXECUTIVE RETIREMENT PLAN.  This executive plan is an unfunded
defined benefit plan for senior executives, that includes all  of  the
executive officers named in the Summary Compensation Table.  Executive
officers  can  choose, at retirement, between the retirement  benefits
paid  under  provisions  of  this plan  or  those  payable  under  the
supplemental  retirement  plans discussed  above.   Under  this  plan,
covered  pay  includes  final  annual base  pay  and  the  target  for
incentive awards in effect at retirement.  Benefits are calculated  by
multiplying  the covered pay times the maximum pay replacement  ratios
of  55%, 60%, or 65% (dependent on job rating at retirement) that  are
attained at 30 years of credited service.  The ratios are reduced  for
each  year of employment below 30 years. A single employee receives  a
lifetime  annuity and a married employee receives the benefit  with  a
50%   surviving  spouse  annuity.   These  retirement   payments   are
guaranteed for ten years but are offset by any and all defined benefit
plan  payments  from the Corporation and from prior employers.   These
payments are not subject to social security offsets.

Receipt  of  benefits under any of the supplemental  retirement  plans
described  above are contingent upon several factors.  The participant
must agree not to take any employment after retirement with any entity
that is in competition with or similar in nature to the Corporation or
any affiliated company.  Benefits are forfeitable for various reasons,
including  a  violation  of  an  agreement  with  the  Corporation  or
resignation  or termination of employment for any reason  without  the
Corporation's permission.

The  credited years of service for the executive officers  under  this
plan  are  as  follows:  Mr. Gallaher (28), Mr.  Lupberger  (34),  Mr.
Maulden (32), Mr. Hintz (26), Mr. Jackson (24), and Mr. McInvale (16).

The following table shows the annual retirement benefits that would be
paid at normal retirement (age 65 or later).
                                   
                                   
              System Executive Retirement Plan Table (1)
                                   
     Annual
    Covered                    Years of Service
 Compensation     10        15        20         25         30+
     
  $  200,000   $60,000   $90,000  $100,000   $110,000    $120,000
     300,000    90,000   135,000   150,000    165,000     180,000
     400,000   120,000   180,000   200,000    220,000     240,000
     500,000   150,000   225,000   250,000    275,000     300,000
     600,000   180,000   270,000   300,000    330,000     360,000
     700,000   210,000   315,000   350,000    385,000     420,000
   1,000,000   300,000   450,000   500,000    550,000     600,000
                                 

(1) Covered  pay  includes  final  average  base pay and the  incentive
    awards  target in effect at retirement.  Benefits shown  are  based
    on  a  replacement ratio of 50% based on the years of  service  and
    covered  salary  shown.  The benefits for 10, 15, and  20  or  more
    years  of  service at 45% and 55% replacement levels would decrease
    (in  the  case  of 45%) or increase (in the case  of  55%)  by  the
    following percentages:  3.0%, 4.5%, and 5.0%, respectively.

EXECUTIVE  MANAGEMENT AGREEMENTS.  In connection with the  resignation
of his position as Vice Chairman, Mr. McInvale entered into a contract
under which he will receive approximately $33,300 a month through  May
31,  2001, subject to certain terms and conditions.  Mr. McInvale will
also  receive  comparable benefits under the benefit plans,  including
retirement  plans  in  which  he  participated  as  an  employee.   In
addition,  he  will not lose any awards previously granted  under  the
incentive  plans.  In the event Mr. McInvale's death occurs  prior  to
May  31, 2001, his surviving spouse or estate will receive a lump  sum
equal to the net present value of all monetary base payments due  from
the  date  of  his death to May 31, 2001, together with  the  benefits
lost, or the comparable value.
                                   
        PROPOSAL 2 - APPROVAL OF THE 1998 EQUITY OWNERSHIP PLAN

The  Board of Directors adopted, subject to stockholder approval,  the
1998  Equity  Ownership Plan of Entergy Corporation  and  Subsidiaries
("Equity  Plan").   This  Equity  Plan replaces  the  plan  previously
approved  by  shareholders in 1991.  There are no material differences
between  the  Equity Plan and the prior plan except  that  the  awards
granted  under the Equity Plan are intended to qualify as  performance
based  compensation under Section 162(m) of the Internal Revenue  Code
of 1986, as amended.  Subject to shareholder approval, the Equity Plan
will be effective as of January 1, 1998.

MAXIMUM  NUMBER OF SHARES.  A maximum of 12,000,000 shares  of  Common
Stock will be available for awards.  The value of each share of Common
Stock on December 31, 1997 was $29.9375.  Common Stock awarded may  be
authorized but unissued shares or shares acquired on the open  market.
Those  stock  awards which are forfeited, terminated, or expire,  will
again   be   available  for  subsequent  awards.   Any  Common   Stock
surrendered  by  a participant to pay withholding taxes  shall  become
available for subsequent awards.

PARTICIPANTS AND PURPOSE OF THE PLAN.  The plan's purpose is to link a
participant's  performance to shareholder value and  reward  effective
leadership  with  equity  incentives.  Only those  officers  and  non-
employee  directors  having significant responsibility  for  continued
growth,  development  and  financial  success  shall  be  eligible  to
participate.   The Equity Plan will be administered by  the  Personnel
Committee  of  the  Board  which  will  select  the  participants  and
determine  the  forms of award.  Approximately 150 employees  will  be
eligible for awards of stock options.  For all other forms of  awards,
approximately  50  employees  will be eligible  to  participate.   The
committee has no plans for any outside directors to participate in the
Equity  Plan  at  this  time but does anticipate  that  all  executive
officers and current officers will participate.

FORMS  OF AWARD.  The Equity Plan provides for several different forms
of award including:  (1) stock options to purchase Common Stock, which
may  be  either non-statutory stock options or incentive stock options
as defined by Federal tax laws, (2) restricted shares, which vest over
time, (3) performance shares pursuant to which Common Stock is awarded
upon reaching specific performance goals, and (4) equity awards in the
form of phantom stock units convertible into Common Stock and/or cash.

STOCK  OPTIONS.  When granting stock options, the committee  will  set
the  exercise price at not less than fair market value of  the  Common
Stock  on  the  date  the  award  is granted.   Options  will  not  be
exercisable  for 6 months and will expire 10 years after the  date  of
the  award.  Non-statutory stock options may be transferred to  family
members  or  charities.  Incentive  stock  options  must  comply  with
applicable  tax requirements and may not be exercised by a participant
in  an amount that exceeds $100,000 in any one year.  The total number
of  stock  options  granted to a single participant shall  not  exceed
480,000 shares.

RESTRICTED SHARES.  At the time of an award of restricted shares,  the
committee  will establish a period during which the restricted  shares
will  be subject to certain restrictions and provide for the lapse  or
termination of restrictions upon the satisfaction of other conditions.
Holders  of  restricted shares generally have the right  to  vote  and
receive dividends.

PERFORMANCE  SHARES.   Common Stock may be  awarded  in  the  form  of
performance  shares.   The  receipt  of  the  Common  Stock  shall  be
contingent  upon  the participant meeting specified performance  goals
during a performance period.  Performance goals can be based on one or
more  business  criteria  that  apply to  either  the  participant,  a
business unit or the Corporation.  The performance goals may be stated
in  terms of absolute levels or relative to its subsidiaries or to  an
index  or  indices.   The number of performance shares  payable  to  a
single participant shall not exceed 480,000 shares.

EQUITY  AWARDS.  Equity awards in the form of phantom stock units  may
be  awarded.   The  value of these units is related to  the  value  of
Common  Stock.   The committee shall determine the number  of  phantom
stock  units  to  be  awarded and all other  terms,  restrictions  and
conditions  of such awards.  Each phantom stock unit will be  credited
to  each  participant's account for accounting purposes.  Each matured
phantom  stock  unit  may  be  settled in  cash,  Common  Stock  or  a
combination  of both, as determined by the committee.   The  committee
may also permit participants to purchase phantom stock units, each  of
which  represents  one share of Common Stock, the  purchase  price  of
which shall not be less than 80% of the fair market value on the  date
such award is purchased.

PERFORMANCE-BASED  COMPENSATION.   Section  162(m)  of  the   Internal
Revenue  Code  of 1986, as amended, prevents public corporations  from
deducting as a business expense that portion of compensation exceeding
$1,000,000  paid to the Chief Executive Officer and any of  the  other
four most highly compensated executive officers.  This deduction limit
does   not   apply,  however,  to  "performance-based   compensation."
Performance-based compensation is compensation paid solely  because  a
participant  met  one  or more pre-established, objective  performance
goals.   All  awards of stock options and performance shares  made  to
executive   officers   will   be  deemed   to   be   performance-based
compensation.

Stock  options  are considered performance-based compensation  because
the exercise price of such option may not be less than the fair market
value  of  a  share  of  Common  Stock  on  the  date  of  the  award.
Performance   shares  are  considered  performance-based  compensation
because the goals, the period, and the objective formula for computing
the  number  of performance shares which are payable when  performance
goals are met will be established by the committee in writing prior to
the  beginning of the performance period.  Once performance goals  are
set,  the committee may lower an award  but may not increase an award.
The  performance goals for such executive officers shall be based upon
or  may  relate  to  one or any combination of the following  business
criteria:  Earnings before income taxes, depreciation and amortization
(EBITDA),  Earnings before income taxes (EBIT), net  income,  earnings
per  share,  operating cash flow, cash flow, return on equity,  sales,
budget achievement, productivity, price of Common Stock, market share,
total  return to shareholder, return on capital, net cash  flow,  cash
available  to  parent,  net  operating  profit  after  taxes  (NOPAT),
economic   value   added  (EVA),  expense  spending,   operation   and
maintenance  (O&M)  expense,  expense,  O&M  or  capital/kWh,  capital
spending,  gross  margin,  net margin, market  capitalization,  market
value,  debt  ratio,  equity ratio, return on assets,  profit  margin,
customer growth or customer satisfaction.

AMENDMENTS.   The  committee may amend or terminate  the  Equity  Plan
unless  shareholder  approval is required for an amendment  to  comply
with  any  tax  or  regulatory requirements, or  to  ensure  that  the
applicable  requirements for deductibility of  the  performance  based
compensation are met.

TAX  CONSEQUENCES OF THE PLAN.  The grant of a stock option  will  not
result  in taxable income for the optionee or the Corporation  at  the
time of the grant.  Upon the exercise of a non-statutory stock option,
the optionee will recognize ordinary income in the amount by which the
fair  market value exceeds the option price.  The Corporation will  be
entitled  to a deduction for the same amount.  The optionee will  have
no  taxable  income  upon  the exercise of an incentive  stock  option
(except  that  the  alternative  minimum  tax  may  apply),  and   the
Corporation  will receive no deduction when an incentive stock  option
is  exercised.   The tax treatment to an optionee of a disposition  of
shares acquired by the exercise of an option depends on the length  of
time  the  shares have been held and whether such shares were acquired
by  the  exercise of an incentive stock option or non-statutory  stock
option.   Generally,  there  will  be  no  tax  consequence   to   the
Corporation  in  connection with the disposition  of  shares  acquired
under a stock option except that the Corporation may be entitled to  a
deduction  in  the  case  of a disposition  of  shares  acquired  upon
exercise  of an incentive stock option before the applicable incentive
stock option holding periods have been satisfied.

With  respect to other awards granted under the Equity Plan  that  are
settled  either  in cash, in Common Stock or other  property  and  are
either   transferable  or  not  subject  to  a  substantial  risk   of
forfeiture,  the participant must recognize ordinary income  equal  to
the  cash  or  fair market value of shares or property  received;  the
Corporation will be entitled to a deduction for the same amount.   For
awards that are settled in Common Stock or property and are restricted
as   to  the  transferability  and  subject  to  substantial  risk  of
forfeiture,  the participant must recognize ordinary income  equal  to
the  fair market value of the shares or other property received at the
first  time  the shares or other property become transferable  or  not
subject  to substantial risk of forfeiture, whichever occurs  earlier;
the Corporation will be entitled to a deduction for the same amount.

NEW  PLAN BENEFITS.  Providing that you approve the Equity Plan, stock
options will be awarded in January 1999 and performance shares will be
awarded  in  January  1998  based on  performance  goals  set  by  the
committee  for  1998.   Under  applicable  treasury  regulations,  the
committee may set these performance goals no later than March 31, 1998
for  the  1998  performance period as long as the  attainment  of  the
specific goals is still undeterminable.  The performance goals will be
based  on  one  of  the business criteria discussed  above  under  the
heading  "Performance-Based Compensation."  The Corporation is  unable
to  provide meaningful disclosure as to what benefits will be  payable
under this plan for 1998, because the performance goals have not  been
set and the number of participants and the amount of stock options  or
performance shares to be awarded has not been determined.   Under  the
1991  plan, however, in January 1996 the committee granted performance
shares at the superior target level as follows:  Mr. Lupberger, 40,000
shares;  Mr.  Gallaher, 20,000 shares; Mr. Hintz, 20,000  shares;  Mr.
Jackson,  20,000  shares; Mr. Maulden, 25,000  shares;  Mr.  McInvale,
20,000 shares; all executive officers as a group, 163,000 shares;  and
all  non-executive officers and employees as a group, 256,750  shares.
These  awards are subject to a three year performance period.   It  is
impossible to determine, at this time, whether any or all awards  will
be  earned.   In  January  1998, under the 1991  plan,  the  committee
granted 71,250 options to all executive officers as a group and 50,000
options to all non-executive officers and employees as a group with an
exercise  price  of  $26.50.  Options granted to the  named  executive
officers     are    reported    on    the    Option    Grant     Table
on page 17.  These options are currently exercisable.


THE  BOARD  OF DIRECTORS RECOMMENDS A VOTE "FOR" THE APPROVAL  OF  THE
1998 EQUITY OWNERSHIP PLAN.
                                   
                                   
                                   
     PROPOSAL 3 - APPROVAL OF THE EXECUTIVE ANNUAL INCENTIVE PLAN

The  Board  of Directors adopted, subject to stockholder approval,  an
Executive  Annual  Incentive Plan effective  January  1,  1998.   This
Incentive Plan will be administered by the Personnel Committee of  the
Board  which has broad authority to determine performance  goals,  the
amount to be paid when performance goals are met and that the specific
performance goals have been satisfied.

PARTICIPANTS AND PURPOSE OF THE PLAN.  The Incentive Plan is  intended
to   provide  incentive  pay  to  executive  employees  based  on  the
achievement   of   company-wide,  business  unit   and/or   individual
performance goals.  Participants shall include executive employees who
are  responsible for the establishment of the strategic  direction  of
the  Corporation  and/or  business units, the  execution  of  tactical
action plans, or achievement of bottom line results.  Approximately 50
executives may participate in the plan.  The maximum amount  a  single
participant may be paid pursuant to this plan for any single  calendar
year performance period is $2,000,000.

PERFORMANCE  GOALS.   Performance goals shall be  established  by  the
committee  in  writing  prior to the beginning of  the  calendar  year
during  which  performance will be measured or by such later  date  as
permitted  under  applicable Federal tax laws and  regulations.   Once
performance  goals are set, the committee may not increase  an  award,
but  may lower an award.  The committee shall certify in writing prior
to  payment  of  any  award  that  the  performance  goals  have  been
satisfied.

PERFORMANCE BASED COMPENSATION.  Awards under the Incentive  Plan  are
intended  to  qualify as performance based compensation under  Section
162(m) of the Internal Revenue Code, as amended, of 1986.  The payment
of  such  awards  would  then be deductible by the  Corporation  as  a
business expense.  The performance goals for executive officers  under
this  plan  will  be  based  on  the identical  business  criteria  as
specified for the Equity Plan on page 19.

AMENDMENTS.   The Committee may amend or terminate the Incentive  Plan
at  any time, unless shareholder approval is necessary to comply  with
any  tax  or  regulatory requirements or to ensure that the applicable
requirements  for deductibility of performance based compensation  are
met.

NEW  PLAN  BENEFITS.  The Incentive Plan is similar to  the  incentive
plan  currently in effect.  The major difference is that you are being
asked  to  approve  the  compensation  payable  under  this  plan   as
performance-based.   Based  on  the performance  targets  set  by  the
committee  for  1997  under  the prior plan,  none  of  the  executive
officers  earned  any  incentive awards for 1997.   All  non-executive
officers  and employees earned $1,262,093 under the current  plan  for
1997.  If you assume, however, that the executive officers had met the
1997  performance  goals under the current plan at the  median  target
percent  level,  Mr.  Lupberger  would  have  received  $464,000;  Mr.
Gallaher $168,200; Mr. Hintz $203,000; Mr. Jackson $200,100;  and  Mr.
Maulden  $261,000.   All  executive officers as  a  group  would  have
received $1,797,176, and all non-executive officers and employees as a
group would have received $5,152,469.

The benefits that would be payable to executive officers and all other
current  officers and employees for 1998 are not determinable at  this
time  because the committee has not set the performance goals for 1998
or  the target percentages of base pay that a participant can earn  as
incentive  compensation.  Under applicable treasury  regulations,  the
committee may set these performance goals no later than March 31, 1998
for  the  1998  performance period as long as the  attainment  of  the
specific goals is still undeterminable.  The performance goals will be
based  on  one  of  the business criteria discussed  above  under  the
heading "Performance-Based Compensation".

THE  BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE APPROVAL   OF  THE
EXECUTIVE ANNUAL INCENTIVE PLAN.
                                   
          PROPOSAL 4 - APPOINTMENT OF INDEPENDENT ACCOUNTANTS

Unless  otherwise specified by the stockholders, votes  will  be  cast
pursuant  to  the  proxies  in  favor  of  the  ratification  of   the
appointment  by  the Board of Coopers & Lybrand L.L.P. as  independent
accountants for the Corporation for the year 1998. Coopers  &  Lybrand
LLP  has  been the Corporation's auditors since 1994, and  of  Entergy
Gulf  States,  Inc., an operating subsidiary, since 1933.   Coopers  &
Lybrand  LLP does not have any other relationship with the Corporation
or any of its subsidiaries.  A representative of Coopers & Lybrand LLP
will  be  present at the meeting and will be available to  respond  to
questions by stockholders and will be given an opportunity to  make  a
statement if they desire to do so.

THE  BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR  THE
APPOINTMENT OF COOPERS & LYBRAND L.L.P.

STOCKHOLDER PROPOSALS FOR 1999 MEETING.  For a stockholder proposal to
be  included  in the proxy statement for our next annual meeting,  the
proposal must be received by the Corporation at its principal  offices
no later than November 30, 1998.  Also, under our Bylaws, stockholders
must give advance notice of nominations for director or other business
to be addressed at the meeting not later than the close of business on
March 16, 1999 and not earlier than February 19, 1999.




By order of the Board of Directors,


/s/ Edwin Lupberger

Edwin Lupberger
Chairman of the Board and Chief Executive Officer

Dated:  March 30, 1998





© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission