ENTERGY CORP /DE/
DEF 14A, 1999-03-31
ELECTRIC SERVICES
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             Notice of Annual Meeting of Stockholders


New Orleans, Louisiana
March 31, 1999


To the Stockholders of ENTERGY CORPORATION:

NOTICE OF THE ANNUAL MEETING OF STOCKHOLDERS


Date:     Friday, May 14, 1999
Time:     10:00 a.m. Central Daylight Time
Place:    James M. Cain Energy Education Center
          Highway 3127
          Taft, Louisiana

MATTERS TO BE VOTED ON


1.   Election of Fifteen Directors.

2.   Stockholder proposal concerning discontinuance of
     certain stock based compensation.

3.   Stockholder proposal concerning tying executive
     compensation to the amount of dividends paid by the company.

4.   Stockholder proposal concerning the reinstitution of
     quarterly reports to the stockholders.

5.   Ratification of the appointment of
     PricewaterhouseCoopers LLP as our independent accountants
     for 1999.


/s/ Michael G. Thompson

Michael G. Thompson
Secretary


<PAGE>

                          TABLE OF CONTENTS
                              
  NOTICE OF THE ANNUAL MEETING OF STOCKHOLDERS                     1
  MATTERS TO BE VOTED ON                                           1
  PROXY STATEMENT                                                  4
  GENERAL INFORMATION ABOUT VOTING                                 4
  WHO CAN VOTE                                                     4
  VOTING BY PROXIES.                                               4
  HOW YOU MAY REVOKE YOUR PROXY INSTRUCTIONS                       4
  QUORUM REQUIREMENT                                               4
  VOTES NECESSARY FOR ACTION TO BE TAKEN.                          4
  COST OF THIS PROXY SOLICITATION.                                 5
  ATTENDING THE ANNUAL MEETING.                                    5
  STOCKHOLDERS WHO OWN AT LEAST FIVE PERCENT                       5
  PROPOSAL 1  ELECTION OF DIRECTORS                                6
  GENERAL INFORMATION ABOUT NOMINEES                               6
  TERM OF OFFICE.                                                  6
  INFORMATION ABOUT THE NOMINEES.                                  6
  INFORMATION ABOUT THE BOARD AND ITS COMMITTEES                  10
     Audit Committee                                              10
     Finance Committee                                            10
     Personnel Committee                                          11
     Nuclear Committee                                            11
     Public Affairs Committee                                     11
     Executive Committee                                          11
     Director Affairs Committee                                   12
  DIRECTOR COMPENSATION.                                          12
  SERVICE AWARDS FOR DIRECTORS.                                   12
  RETIREMENT FOR DIRECTORS                                        12
  PERSONNEL COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION        12
  SHARE OWNERSHIP OF DIRECTORS AND OFFICERS                       13
  SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE.        13
  REPORT OF PERSONNEL COMMITTEE ON EXECUTIVE COMPENSATION         14
  COMPARISON OF FIVE YEAR CUMULATIVE RETURN                       16
  EXECUTIVE COMPENSATION TABLES                                   17
     Summary Compensation Table                                   17
     Option Grants to the Executive Officers in 1998              18
     Aggregated Option Exercises in 1998 and December 31,
       1998 Option Values                                         19
     Long-Term Incentive Plan Awards in 1998                      19
  RETIREMENT INCOME PLAN                                          19
     Retirement Income Plan Table                                 20
  PENSION EQUALIZATION PAYMENTS.                                  20
  SUPPLEMENTAL RETIREMENT PLANS.                                  20
  SYSTEM EXECUTIVE RETIREMENT PLAN                                20
     System Executive Retirement Plan Table                       21
  EXECUTIVE EMPLOYMENT CONTRACTS AND RETIREMENT AGREEMENTS.       21
  PROPOSAL 2 - STOCKHOLDER PROPOSAL CONCERNING
     DISCONTINUANCE OF CERTAIN STOCK BASED COMPENSATION           22
  PROPOSAL 3 - STOCKHOLDER PROPOSAL CONCERNING EXECUTIVE
     COMPENSATION                                                 23
  PROPOSAL 4 - STOCKHOLDER PROPOSAL CONCERNING
     REINSTITUTION OF QUARTERLY REPORTS                           24
  PROPOSAL 5 - APPOINTMENT OF INDEPENDENT ACCOUNTANTS             24
  STOCKHOLDER PROPOSALS FOR 2000 MEETING.                         25
  
                              
                              
                              
<PAGE>                              
                       PROXY STATEMENT
                              

Your vote is very important.  For this reason, the Board  of
Directors   is  requesting  that  you  allow  your   Entergy
Corporation  Common Stock to be represented  at  the  Annual
Meeting  by  J.  Wayne  Leonard, Paul  W.  Murrill  and  Wm.
Clifford Smith, the persons named as proxies on the enclosed
proxy card.  This proxy statement has been prepared for  the
Board  by  our management.  The terms "We", "our", "Entergy"
and  the  "Corporation" each refer to  Entergy  Corporation.
This proxy statement is being sent to our stockholders on or
about March 31, 1999.
                              
              GENERAL INFORMATION ABOUT VOTING

WHO CAN VOTE.  You are entitled to vote your Common Stock if
our  records show that you held your shares as of March  15,
1999.   At the close of business on March 15, 1999, a  total
of  246,494,143  shares of Common Stock was outstanding  and
entitled to vote.  Each share of Common Stock has one  vote.
The  enclosed proxy card shows the number of shares that you
are entitled to vote.

VOTING  BY  PROXIES.   If your Common Stock  is  held  by  a
broker, bank or other nominee, you will receive instructions
from  them that you must follow in order to have your shares
voted  in  accordance with your instructions.  If  you  hold
your  shares in your own name, you may instruct the  proxies
how  to  vote  your  Common Stock by  using  the  toll  free
telephone  number listed on the proxy card  or  by  signing,
dating  and  mailing  the proxy card  in  the  postage  paid
envelope  provided  to you.  Proxies granted  by  either  of
these  methods  are valid under applicable  state  law.   Of
course, you may come to the meeting and vote your shares  in
person.   When  you  use the telephone  system,  the  system
verifies  that you are a stockholder through the  use  of  a
Personal   Identification  Number  assigned  to  you.    The
procedure  allows you to instruct the proxies  how  to  vote
your  shares and to confirm that your instructions have been
properly  recorded.   Specific  directions  for  using   the
telephone voting system are on the proxy card.  Whether  you
mail  or telephone your instructions, the proxies will  vote
your  shares in accordance with those instructions.  If  you
sign  and return a proxy card without giving specific voting
instructions,  your shares will be voted as  recommended  by
our  Board of Directors.  We are not currently aware of  any
matters  to be presented other than those described in  this
proxy statement.  If any other matters not described in  the
proxy  statement are presented at the meeting,  the  proxies
will  use  their own judgment to determine how to vote  your
shares.  If the meeting is adjourned, your Common Stock  may
be  voted  by the proxies on the new meeting date  as  well,
unless you have revoked your proxy instructions.

HOW  YOU MAY REVOKE YOUR PROXY INSTRUCTIONS.  To revoke your
proxy instructions, you must either advise the Secretary  in
writing before your shares have been voted by the proxies at
the meeting, deliver later proxy instructions, or attend the
meeting and vote your shares in person.

QUORUM  REQUIREMENT.  The Annual Meeting  may  not  be  held
unless  a  quorum  equal to a majority  of  the  outstanding
shares  entitled to vote is represented at the meeting.   If
you  have  returned valid proxy instructions or  attend  the
meeting  in  person,  your shares will be  counted  for  the
purpose  of determining whether there is a quorum,  even  if
you  wish  to  abstain from voting on some  or  all  matters
introduced  at the meeting.  "Broker non-votes"  also  count
for  quorum purposes.  If you hold your Common Stock through
a  broker,  bank  or other nominee, it may only  vote  those
shares in accordance with your instructions.  However, if it
has  not received your instructions within ten days  of  the
meeting,  it  may vote on matters which the New  York  Stock
Exchange determines to be routine.  All matters to be  voted
on at the Annual Meeting are routine.


VOTES  NECESSARY FOR ACTION TO BE TAKEN.  Fifteen  directors
will  be  elected at the meeting, meaning that  the  fifteen
nominees receiving the most votes will be elected.  In  this
case,  "broker non-votes" will not be counted as a vote  for
or  against  the  election  of  directors.   For  all  other
proposals  to  pass, they must receive  a  majority  of  the
outstanding  shares  entitled  to  vote.   In  those  cases,
"broker  non-votes" will be counted as a  vote  against  the
proposals.

COST  OF  THIS PROXY SOLICITATION.  We will pay the cost  of
this  proxy solicitation.  In addition to soliciting proxies
by  mail,  we  expect certain of our employees  may  solicit
stockholders for proxies, personally and by telephone.  None
of  these  employees will receive any additional or  special
compensation  for doing so.  We have retained Morrow  &  Co.
Inc.  for  a  fee of $12,500, plus reasonable  out-of-pocket
costs  and  expenses,  to  assist  in  the  solicitation  of
proxies.   We  will, upon request, reimburse brokers,  banks
and  other  nominees  for their expenses  in  sending  proxy
materials to their principals and obtaining their proxies.

ATTENDING THE ANNUAL MEETING.  If you are a holder of record
and  you  plan to attend the Annual Meeting, please come  to
the  registration desk before the meeting.   If  you  are  a
beneficial  owner of Common Stock held by a bank  or  broker
(i.  e., in "street name"), you will need proof of ownership
of  your Common Stock as of March 15, 1999 to be admitted to
the meeting.  A recent brokerage statement or letter from  a
bank  or broker are examples of proof of ownership.  If  you
want  to vote in person your shares of Common Stock held  in
street  name, you must obtain a proxy in your name from  the
registered holder.

STOCKHOLDERS  WHO OWN AT LEAST FIVE PERCENT.  A  stockholder
"beneficially  owns"  Common Stock by having  the  power  to
vote, invest in, or acquire the common stock within 60 days.
Stockholders who beneficially own at least five  percent  of
the  Common Stock are required to file certain reports  with
the  Securities  and Exchange Commission.   Based  on  these
reports, the following beneficial owners have reported their
ownership as of December 31, 1998:

Name and Address of              Amount and Nature of   Percent
Beneficial Owner                 Beneficial Ownership  of Class

Barrow, Hanley, Mewhinney &
  Strauss, Inc. ("BHM&S")            29,375,128 (1)       11.9%
One McKinney Plaza
3232 McKinney Avenue, 15th Floor
Dallas, Texas 75204-2429

Brinson Partners, Inc. ("BPI")       18,558,909 (2)        7.5%
209 South LaSalle
Chicago, Illinois 60604-1295

FMR Corp ("FMR")                     14,516,890 (3)        5.9%
82 Devonshire Street
Boston, Massachusetts 02109

Franklin Resources, Inc. ("FRI")     18,844,700 (4)        7.6%
777 Mariners Island Blvd.
P.O. Box 7777
San Mateo, California 94403-7777

Putnam Investments, Inc.             15,476,679 (5)        6.3%
One Post Office Square
Boston, Massachusetts 02109

Vanguard Windsor Funds-Vanguard
 Windsor II Fund                     21,267,400 (6)       8.62%
c/o The Vanguard Group
455 Devon Park Drive
Wayne, Pennsylvania 19087-1815

(1)  Of  the  29,375,128 shares, BHM&S has  sole  investment
     power as to all 29,375,128 shares, and has sole voting power
     as  to 5,419,308 shares, and shared voting power as  to
     23,955,820 shares.

(2)  BPI  has shared voting and investment power as  to  all
     18,558,909 shares.  BPI is indirectly wholly owned by UBS
     (USA), Inc., which is wholly owned by UBS AG.  Each of the
     above companies reported identical ownership of the subject
     18,558,909 shares in their reports filed with the Securities
     and Exchange Commission.

(3)  FMR  may  not vote or transfer this Common Stock.   The
     shares  are  beneficially owned  by  two  wholly  owned
     subsidiaries of FMR each of which may vote and transfer the
     shares beneficially owned by it.  Fidelity Management and
     Research Company beneficially owns 12,527,940 shares and
     Fidelity  Management  Trust Company  beneficially  owns
     1,979,050  shares.   The  remaining  9,900  shares  are
     beneficially owned and may be voted and transferred  by
     Fidelity International Limited, a Bermudan joint  stock
     company and former majority-owned subsidiary of Fidelity
     Management and Research Company.

(4)  FRI  may not vote or transfer this Common Stock.  These
     shares are beneficially owned by one or more investment
     companies or other managed accounts, which are advised by
     investment   advisory  subsidiaries  of   FRI.    Those
     subsidiaries, Franklin Advisors, Inc., Templeton Global
     Advisors, Limited, Templeton/Franklin Investment Services,
     Inc., Templeton Investment Management Limited, Templeton
     Investment Council, Inc., and Franklin Advisory Services,
     Inc., may vote and transfer 6,154,800, 11,027,549, 19,851,
     35,000, 7,500 and 1,600,000 shares, respectively.

(5)  Putnam Investments, Inc., a wholly owned subsidiary  of
     Marsh & McLennan Companies, Inc., wholly owns two registered
     investment advisers:  Putman Investment Management, Inc. and
     The Putnam Advisory Company, Inc. which beneficially own and
     have shared investment power over 14,781,631 and 695,048
     shares, respectively.  Putnam Investments, Inc. has shared
     voting power as to 460,711 shares.

(6)  The  Vanguard  Group has sole voting power  and  shared
     investment power as to all 21,267,400 shares.

                              
              PROPOSAL 1  ELECTION OF DIRECTORS
                              
             GENERAL INFORMATION ABOUT NOMINEES

All  nominees  are  currently members of  the  Board  except
Dennis  H. Reilley and Thomas F. McLarty, III, who  are  new
nominees.   Each  has  agreed to  be  named  in  this  proxy
statement  and to serve if elected.  Except where  authority
to  vote for one or more nominee(s) is withheld, the proxies
will  vote all Common Stock represented by an executed proxy
equally for the election of the nominees listed below.

TERM  OF OFFICE.  Directors are elected annually to serve  a
term  of  one  year  and until the next  annual  meeting  of
stockholders and the election of their successors.

INFORMATION  ABOUT THE NOMINEES.  The following biographical
information  was  supplied by each nominee.   Unless  stated
otherwise,  all nominees have been continuously employed  in
their  present positions for more than five years.  The  age
of each individual is as of December 31, 1998.

               W. FRANK BLOUNT            Age 60      Director Since 1987
               Atlanta, Georgia
               
               - Former Chief Executive Officer of Telstra
                 Communications Corporation (Australian- telecommunications
                 company)
               - Director of First Union National Bank, Atlanta,
                 Georgia, Caterpillar, Inc., BHP, Ltd., National Australia
                 Bank, Pioneer International and Adtran, Inc.
               
               
               
               JOHN A. COOPER, JR.        Age 60      Director Since 1985
               Bella Vista, Arkansas
               
               - Chairman of the Board, President and CEO of Cooper
                 Communities, Inc. (recreational and retirement community
                 development)
               - Chairman of the Board of COFAM, Inc.
               - Director of Wal-Mart Stores, Inc., and J. B. Hunt
                 Transport Services, Inc.
               - Honorary Director of First National Bank of Sharp
                 County (Arkansas)
               
               
               
               VADM. GEORGE W. DAVIS      Age 65     Director Since 1998
               USN (Ret.)
               Plymouth, Massachusetts
               
               - Retired Director, President and Chief Operating Officer
                 of Boston Edison Company (utility company)
               - Vice Admiral (retired) U.S. Navy and former Commander
                 Naval Surface Force, Pacific
               
               
               
               DR. NORMAN C. FRANCIS      Age 67      Director Since 1994
               New Orleans, Louisiana
               
               - President of Xavier University of Louisiana, New
                 Orleans, Louisiana
               - Director of The Equitable Life Assurance Society of the
                 United States, New York, New York, Liberty Bank & Trust, New
                 Orleans, Louisiana and Piccadilly Cafeterias Inc., Baton
                 Rouge, Louisiana
               - Member of the Advisory Board of The Times Picayune
                 Publishing Co., New Orleans, Louisiana
               - Chairman of the Board for the Southern Education
                 Foundation, Atlanta, Georgia
               - Former Chairman of the Board of Trustees, Educational
                 Testing Service, Princeton, New Jersey
               - Member of the Board for the Local Initiative Support
                 Corporation (LISC), New Orleans, Louisiana and the Greater
                 New Orleans Education Foundation, New Orleans, Louisiana
               
               
               
               J. WAYNE LEONARD           Age 48      Director Since 1999
               New Orleans, Louisiana
               
               - Chief Executive Officer of Entergy and Entergy
                 Services, Inc., January 1999-present
               - Director of Entergy Arkansas, Inc., Entergy Gulf
                 States, Inc., Entergy Louisiana, Inc., Entergy Mississippi,
                 Inc., Entergy New Orleans, Inc., and Entergy Services, Inc.,
                 June 1998-present
               - Chief Operating Officer, Entergy Arkansas, Inc.,
                 Entergy Gulf States, Inc., Entergy Louisiana, Inc., Entergy
                 Mississippi, Inc., and Entergy New Orleans, Inc., March-
                 December, 1998
               
               
               ROBERT v.d. LUFT           Age 63     Director Since 1992
               Chadds Ford, Pennsylvania
               
               - Chairman of the Board, Entergy
               - Acting Chief Executive Officer of Entergy, May-
                 December, 1998
               - Former Chairman of the Board of DuPont Dow Elastomers
               - Retired Senior Vice President-DuPont and President-
                 DuPont Europe (industrial products, fibers, petroleum,
                 chemicals, and specialty products businesses)
               - Retired Chairman of Dupont International
               - Member of the Board of Visitors, School of Engineering,
                 University of Pittsburgh
               
               
               
               ADM. KINNAIRD R. MCKEE     Age 69      Director Since 1990
               USN (Ret.)
               Oxford, Maryland
               
               - Former Superintendent of the United States Naval
                 Academy
               - Former Commander of the United States Third Fleet
               - Former Director of Navy Nuclear Propulsion
               
               
               
               THOMAS F. "MACK" MCLARTY, III      Age 52          Nominee
               Little Rock, Arkansas
               
               - Chairman of the Board of the McLarty Companies
                 (automobile dealership group)
               - President and CEO of Asbury Arkansas Automotive, LLC
                 (automobile dealership group)
               - Director of Acxiom Corporation (data and information
                 technology)
               - Former White House Special Envoy to the Americas
               - Former Chief of Staff and Counselor to President
                 Clinton
               - Former member of National Economic Council
               - Former member of the St. Louis Federal Reserve Board
               - Former member of the National Petroleum Council and the
                 National Council on Environmental Quality
               - Former Chief Executive Officer of Arkla, Inc.
               
               
               
               DR. PAUL W. MURRILL        Age 64      Director Since 1993
               Baton Rouge, Louisiana
               
               - Chairman of the Board of Piccadilly Cafeterias, Inc.,
                 Baton Rouge, Louisiana
               - Former Chancellor of Louisiana State University and A&M
                 College, Baton Rouge, Louisiana
               - Retired Chairman of the Board and Chief Executive
                 Officer of Entergy Gulf States, Inc.
               - Director of ChemFirst, Inc., Jackson, Mississippi;
                 Tidewater, Inc., New Orleans, Louisiana; Zygo Corporation,
                 Middlefield, Connecticut; and Howell Corporation, Houston,
                 Texas
               - Chairman of Trustees, Burden Foundation


               JAMES R. NICHOLS           Age 60     Director Since 1986
               Boston, Massachusetts
               
               - Partner, Nichols & Pratt (family trustees), Attorney
                 and Chartered Financial Analyst
               - Life Trustee of the Boston Museum of Science
               
               
               
               EUGENE H. OWEN             Age 69      Director Since 1993
               Baton Rouge, Louisiana
               
               - Chairman and President of Utility Holdings, Inc.
                 (holding company for Ascension Water Company, Baton Rouge
                 Water Company, Parish Water Company, Inc., and Louisiana
                 Water Company)
               - Chairman and Chief Executive Officer of Owen and White,
                 Inc. (engineering consulting firm), Baton Rouge, Louisiana
               - President of Parish Water Company Inc., Ascension Water
                 Company, Baton Rouge Water Company, and Louisiana Water
                 Company, Baton Rouge, Louisiana
               - Member and Chairman Elect, Board of Directors, Our Lady
                 of the Lake Regional Medical Center, Baton Rouge, Louisiana
               - Chairman, Board of Directors, French Settlement Water
                 Company, Inc.
               - Director, National Association of Water Companies
               
               
               
               JOHN N. PALMER, SR.        Age 64      Director Since 1992
               Jackson, Mississippi
               
               - Chairman of the Board of Skytel Communications, Inc.,
                 Jackson, Mississippi
               - Director of the Foundation for the Mid-South, Jackson,
                 Mississippi
               - Member of the Board of Trustees, Millsaps College
               - Chairman of the National Trustees, National Symphony
                 Orchestra, Washington, D.C.
               - Director Eastgroup Properties
               - Director First American Corporation
               
               
               
               DENNIS H. REILLEY          Age 45                  Nominee
               Chadds Ford, Pennsylvania

               - Senior Vice President of DuPont
               - Former Vice President and General Manager of DuPont
                 White Pigment & Mineral Products
               - Former Vice President and General Manager of DuPont
                 Specialty Chemicals
               - Former Vice President and General Manager of DuPont
                 Lycrar /Terathaner
               - Director of Chemical Manufacturers Association
               

               WM. CLIFFORD SMITH         Age 63     Director Since 1983
               Houma, Louisiana
               
               - President of T. Baker Smith & Son, Inc. (consultants-
                 civil engineering and land surveying).  During 1998, T.
                 Baker Smith & Son, Inc. performed land surveying services
                 for Entergy Louisiana, Inc. and was paid approximately
                 $13,624.  Mr. Smith's children own 100% of the voting stock
                 of T. Baker Smith & Son, Inc.
               
               
               
               BISMARK A. STEINHAGEN      Age 64      Director Since 1993
               Beaumont, Texas
               
               - Chairman of the Board of Steinhagen Oil Company, Inc.
                 (oil and gasoline distributor), Beaumont, Texas
                              

                              
       INFORMATION ABOUT THE BOARD AND ITS COMMITTEES

In   1998,  the  Board  of  Directors  met  thirteen  times.
Reference  to  the "Board" means to the Board of  Directors.
In  addition  to  meetings of the Board, directors  attended
meetings of separate Board Committees.  All nominees who are
now  directors attended at least 75% of the meetings of  the
Board and committees on which they serve.

COMMITTEES OF THE BOARD.  The Board of Directors  has  seven
standing committees.

Audit Committee.    7 meetings in 1998

Present Members:    Paul W. Murrill (Chairman)
                    George W. Davis
                    James R. Nichols
                    Eugene H. Owen
                    Bismark A. Steinhagen

Functions:          Discusses   the   audit   results   with
                    independent accountants.

                    Reviews internal controls, financial  
                    reporting and other financial matters.

                    Reports  to  the Board  and  makes
                    recommendations relevant to the audit.

Finance Committee.  7 meetings in 1998

Present Members:    John A. Cooper, Jr. (Chairman)
                    W. Frank Blount
                    Robert v.d. Luft
                    James R. Nichols
                    Eugene H. Owen
                    John N. Palmer, Sr.

Function:           Reviews all financial, budgeting and
                    banking policies.

                    Makes recommendations to the Board
                    concerning  financial  transactions  and
                    the sale of securities.

Personnel Committee.13 meetings in 1998

Present Members:    W. Frank Blount (Chairman)
                    James R. Nichols
                    Eugene H. Owen
                    Norman C. Francis

Functions:          Reviews    major   employee    relations
                    matters,      employment      practices,
                    compensation and employee benefit plans.

                    Reviews  officer  performance  and
                    makes   recommendations  to  the   Board
                    concerning officer compensation.

Nuclear Committee.  6 meetings in 1998

Present Members:    Kinnaird R. McKee (Chairman)
                    George W. Davis
                    Robert D. Pugh
                    Wm. Clifford Smith

Functions:          Provides  non-management  oversight  and
                    review  of all the Corporation's nuclear
                    generating  plants, focusing on  safety,
                    operating performance, operating  costs,
                    staffing and training.

                    Consults with management concerning
                    internal  and  external nuclear  related
                    issues.

                    Reports to the Board with  respect
                    to the Corporation's nuclear facilities.

Public Affairs
 Committee.         4 meetings in 1998

Present Members:    Norman C. Francis (Chairman)
                    John N. Palmer, Sr.
                    Wm. Clifford Smith
                    Bismark A. Steinhagen

Functions:          Advises    and    counsels    management
                    regarding  governmental, regulatory  and
                    public relations matters.

                    Makes recommendations to the Board
                    regarding public policy issues and equal
                    opportunity     in     all     corporate
                    relationships.

Executive Committee.8 meetings during 1998

Present Members:    Robert v.d. Luft (Chairman)
                    J. Wayne Leonard
                    W. Frank Blount
                    John A. Cooper, Jr.
                    John N. Palmer, Jr.

Functions:          May  exercise Board powers with  respect
                    to  management and the business  affairs
                    of   the   Corporation   between   Board
                    meetings.

                    Reports all actions to the Board.

Director Affairs
 Committee.         6 meetings in 1998

Present Members:    Robert D. Pugh (Chairman)
                    John A. Cooper, Jr.
                    Robert v.d. Luft
                    Kinnaird R. McKee
                    Paul W. Murrill

Functions:          Advises  and counsels the Board  on  all
                    matters  concerning Directors, including
                    committee memberships, compensation  and
                    performance.

                    Searches  for  and  screens   new
                    nominees for positions on the Board.

DIRECTOR  COMPENSATION.  Directors who are Entergy  officers
do not receive any fee for service as a director.  Each non-
employee director receives a fee of $1,500 for attendance at
Board  meetings, $1,000 for attendance at committee meetings
scheduled in conjunction with Board meetings, and $2,000 for
attendance   at   committee  meetings   not   scheduled   in
conjunction  with a Board meeting.  Directors  also  receive
$1,000   for  participation  in  any  inspection   trip   or
conference not held in conjunction with a Board or Committee
meeting.   In addition, committee chairpersons are  paid  an
additional  $3,000  annually.   Effective  May   14,   1999,
Directors  will  receive only one-half the  fees  set  forth
above   for  telephone  attendance  at  Board  or  committee
meeting.    Also,   effective  May   14,   1999,   committee
chairpersons will receive $5,000 annually for their service.
All  non-employee  directors receive 150  shares  of  Common
Stock and one-half the value of the 150 shares in cash on  a
quarterly basis.

SERVICE  AWARDS  FOR DIRECTORS.  All non-employee  directors
are  credited with 800 "phantom" shares of Common Stock  for
each  year  of service on the Board up to a maximum  of  ten
years.   The  "phantom" shares are credited  to  a  specific
account  for  each  director that is maintained  solely  for
accounting  purposes.  After separation from Board  service,
these   directors  receive  in  cash  the  value  of   their
accumulated  "phantom" shares, which has the same  value  as
the  same  number of shares of Common Stock at the  time  of
each  payment.  Payments are made in at least  five  but  no
more than 15 annual payments.

RETIREMENT FOR DIRECTORS.  Before Entergy Gulf States,  Inc.
became  a subsidiary, it established a deferred compensation
plan  for  its  officers  and  non-employee  directors.    A
director could defer a maximum of 100% of his salary, and an
officer  could defer up to a maximum of 50% of  his  salary.
Both  Dr. Murrill, as an officer, and Mr. Steinhagen,  as  a
director, deferred their salaries.  The directors' right  to
receive  compensation  is  an unsecured  obligation  of  the
Corporation,  which  is  held in the  Corporation's  general
funds,  and  accrues simple interest compounded annually  at
the  rate  set  by Entergy Gulf States, Inc.  in  1985.   In
addition to payments received prior to 1997, on the  January
1  after  Dr.  Murrill turns 65, he will receive  an  annual
benefit  for  15  years  and on  the  January  1  after  Mr.
Steinhagen  turns 70, he will receive an annual benefit  for
10 years.
                              
                              
  PERSONNEL COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

Messrs.  Blount (Chairman), Nichols, Owen, and  Dr.  Francis
served during 1998 as members of the Personnel Committee  of
the  Board.  None of these directors have ever been officers
or employees of Entergy.

                             
          SHARE OWNERSHIP OF DIRECTORS AND OFFICERS

The  table  below  shows  how much Common Stock each current 
director,  nominee,  and  executive  officer  named  in  the 
"Summary Compensation Table"  on page  17 beneficially owned 
as  of  December 31, 1998, as well as  how much they and the 
other  executive  officers   beneficially  owned as a group.   
This  information  has  been  furnished  by each individual.  
Each individual has sole   voting   and   investment  power,  
unless  otherwise indicated.   The amount  of  Common  Stock  
owned  by  all directors, nominees and executive officers as 
a group totals less than 1% of the outstanding Common Stock.

<TABLE>
<CAPTION>
                    Entergy Corporation Common Stock

                          Amount and Nature                               Amount and Nature
                           of Beneficial                                    of Beneficial
                             Ownership                                        Ownership
                          Sole        Other                            Sole Voting      Other
                         Voting    Beneficial                              and        Beneficial
                          and       Ownership                           Investment    Ownership
        Name           Investment      (a)                 Name            Power          (a)
                         Power
<S>                      <C>         <C>         <C>                       <C>            <C>
W. Frank Blount          5,634          -        ADM. Kinnaird R. McKee      3,367           -
John A. Cooper, Jr.      8,134          -        Thomas F. McLarty, III          -           -
VADM. George W. Davis      300          -        Dr. Paul W. Murrill         3,011           -
Dr. Norman C. Francis    1,500          -        James R. Nichols            7,014           -
Frank F. Gallaher       15,223      45,000       Eugene H. Owen              4,292           -
Donald C. Hintz          3,157      55,000       John N. Palmer, Sr.        16,182           -
Jerry D. Jackson        21,804      51,911       Robert D. Pugh              6,400       6,500 (b)
J. Wayne Leonard           -            -        Dennis H. Reilley               -           -
Robert v.d. Luft         8,884          -        Wm. Clifford Smith          7,598           -
Edwin Lupberger         30,203     116,824 (b)   Bismark A. Steinhagen       8,837           -
Jerry L. Maulden         9,453      32,500                                             
                                                 All directors, nominees,  180,366     330,735
                                                 and executive officers

</TABLE>
(a)  Includes Common Stock in the form of stock options that
     are  currently  exercisable as follows:  Mr.  Gallaher,
     45,000  shares; Mr. Hintz, 55,000 shares; Mr.  Jackson,
     51,911  shares; Mr. Lupberger, 113,824 shares; and  Mr.
     Maulden, 32,500 shares.

(b)  Includes 6,500 shares of Common Stock held by Mrs. Pugh
     as to which Mr. Pugh disclaims beneficial ownership and
     2,500 shares held by Mrs. Lupberger of which Mr. Lupberger
     disclaims beneficial ownership.  In addition, Mr. Lupberger
     owns 500 shares in joint tenancy with his mother, for which
     he disclaims beneficial ownership.


SECTION  16(A)  BENEFICIAL OWNERSHIP  REPORTING  COMPLIANCE.
Directors  and certain executive officers must file  reports
with the Securities and Exchange Commission indicating their
ownership of any equity securities of the Corporation at the
time   they   became   a  director  or  executive   officer.
Thereafter, reports must be filed to update any  changes  in
ownership.   In 1998, all directors and officers  filed  the
necessary reports on time except William D. Bandt, a  former
officer  of  the  corporation, was  late  in  reporting  his
exercise of 2,500 stock options and the subsequent  sale  of
the  shares  in  December 1998; Edwin  Lupberger,  a  former
executive  officer of the Corporation, was late in reporting
his  receipt  of  4,828 shares in September 1998  under  the
Company's Equity Awards Program and subsequent sale of 2,897
shares  (the  remaining  1,931  shares  sold  to  cover  tax
withholding);  and Louis E. Buck, a former  officer  of  the
Corporation,  was  late in reporting his  receipt  of  2,593
shares  in  January 1999 under the Company's  Equity  Awards
Program  and subsequent sale of 1,556 shares (the  remaining
1,037  shares sold to cover tax withholding).   All  reports
have now been filed.
                              
   REPORT OF PERSONNEL COMMITTEE ON EXECUTIVE COMPENSATION

The  Personnel  Committee  of the Board  reviews  and  makes
recommendations to the Board about all aspects of  executive
compensation  including the adoption  or  amendment  of  the
various  compensation, incentive, and benefit plans as  well
as  programs maintained for officers and other key employees
of the Corporation.

The  Corporation's executive compensation  programs  provide
competitive   rewards  intended  to  attract,  retain,   and
motivate   key   employees  critical  to  the  Corporation's
success.  In 1998, the Committee used similar-sized electric
utility  companies (based on revenue) as the peer group  for
assessing the competitiveness of its compensation programs.

In  1998, this peer group was utilized for all components of
compensation  including base salary, annual incentives,  and
long-term  incentives.   The  executive  total  compensation
package  was  targeted at the median of  total  compensation
within   the   peer   group.    Incentive   plans   provided
opportunities for executives to earn compensation  above  or
below  the  peer group medians based on performance  targets
approved  by  the  Board.  The total executive  compensation
package consisted of the following four major components.

Base Salary

Base  salary was set through a comparison with companies  in
the compensation peer group.  The Board of Directors did not
grant  Mr.  Lupberger a 1998 increase as  reflected  in  the
"Summary  Compensation Table" on page 17.  Mr. Luft  assumed
Mr.  Lupberger's responsibilities as Chairman and Acting CEO
on May 28, 1998 and was paid $473,846 in base salary.

Benefits and Perquisites

Executives were provided pension plan benefits, medical  and
life  insurance,  and  long-term disability  insurance.   In
addition  for  part  of  1998, executives  received  special
executive  remuneration  including perquisites.   In  August
1998   Entergy  eliminated  all  perquisites  for  executive
officers.

Annual Incentive Compensation

Each  executive's annual incentive compensation is based  on
the   attainment  of  key  strategic  goals  and  objectives
including  improvement in earnings per share  and  operating
cash  flows,  control  of operation and  maintenance  costs,
customer  satisfaction,  and  transition  to  a  competitive
environment.   These measures have varying weights  and  are
specifically  tailored to each executive's responsibilities.
For  1998, Mr. Lupberger received a cash incentive award  of
$441,336,  a prorated share for the portion of the  year  he
was employed by Entergy prior to his retirement on August 1,
1998.  Mr. Luft received a cash incentive award of $760,925.

Stock  option grants are considered on an annual  cycle,  in
January of each year, based on the Corporation's prior  year
performance  as reviewed by the Committee.  Mr.  Lupberger's
grant  in  1998  for 1997 performance of  5,000  options  is
outlined  in  the  stock  options  table  on  page  13.   In
addition,  Mr. Lupberger and Mr. Luft received  126,000  and
135,000 options, respectively, for performance in 1998 under
the  Equity  Ownership  Plan.   Finally,  restrictions  were
lifted  on  12,766 shares as a result of Mr. Luft  achieving
performance goals under the 1998 Betterment Plan.

Long-Term Incentive Compensation

Long-term incentive compensation opportunities are  tied  to
long-term  shareholder  value.   In  1996,  the   Board   of
Directors  adopted  a three-year Long-Term  Incentive  Plan,
which  spanned  the  1996 through 1998  performance  period.
Under  this  Long-Term Incentive Plan, the  corporation  was
required  to  achieve pre-set levels of performance  in  the
area  of total return to shareholders, compared to the  peer
group   over   the  three-year  performance   period.    The
corporation did not achieve its performance goals under this
plan.  Therefore, no shares were earned under this plan.<FN1>

In 1998, the Board of Directors adopted a three-year Long-
Term Incentive Plan, which spans a 1998 through 2000
performance period.  Under this Long-Term Incentive Plan,
the corporation must achieve pre-set levels of performance
against a selected group of other companies in the area of
total return to shareholders, as well as pre-set levels of
return on capital over the three year performance period.

_______________________________
<FN1> Had the plan achieved its target, the shares earned under
      the plan would have been prorated to 2/3 of the three-year
      amount, so as not to overlap with the 1998 through 2000 plan
      discussed in the next paragraph.


Total Compensation

As  reported  in  the  "Summary Compensation  Table,"  in  1998,  Mr.
Lupberger's  participation  in  each compensation  component  was  as
follows:

     o    Salary                                  51%
     o    Bonus                                   39%
     o    Other Annual Compensation                8%
     o    Long-Term Incentive Compensation         0%
     o    All Other Compensation*                  2%

*  Excludes  $11,060,311  related to a retirement  lump  sum  payment
($9,721,849) and severance payments ($1,338,462).

As  reported in the "Summary Compensation Table," in 1998, Mr. Luft's
participation in each compensation component was as follows:

     o    Salary                                  31%
     o    Bonus                                   49%
     o    Other Annual Compensation               20%
     o    Long-Term Incentive Compensation         0%
     o    All Other Compensation                   0%

Mr.  Lupberger's total 1998 compensation level was below  the  target
compensation  level  when  compared to the  compensation  peer  group
companies.   Mr. Luft's total 1998 compensation level was also  below
the  target compensation level when compared to the compensation peer
group companies.

Deductibility of Executive Compensation

Section 162(m) of the Internal Revenue Code generally disallows a tax
deduction  to public companies for individual compensation  over  one
million dollars paid to the Company's Chief Executive Officer and  to
the   four   other  most  highly  paid  executives,  unless   certain
requirements  are met.  Key requirements include 1) that compensation
over  $1  million must be performance-based, 2) that incentive  plans
must be approved by shareholders.

All  Entergy  incentive plans meet the requirements of  the  Internal
Revenue  Code  for deductibility. As a result, no executive  officers
earned  compensation in excess of $1 million in  1998  that  was  not
deductible.

Members of the Personnel Committee:
W. Frank Blount, Chairman
Norman C. Francis
James R. Nichols
Eugene H. Owen

COMPARISON  OF  FIVE  YEAR CUMULATIVE RETURN.   The  following  graph
compares  the  performance of the Common Stock of the Corporation  to
the S&P 500 Index and the S&P Electric Utilities Index (each of which
includes the Corporation) for the last five years.



                           Years Ended December 31
                       1993   1994   1995   1996   1997   1998
          
          Entergy      $100     66    200     94    108    118
          S&P 500 (2)  $100    101    139    170    227    291
          S&P EUI (2)  $100     87    113    113    141    162
                                                     

(1)  Assumes  $100  invested on December 31, 1993, in Common Stock, the
     S&P 500, and the S&P Electric Utilities Index, and reinvestment of
     all dividends.

(2)  Cumulative  total returns calculated from the S&P 500 Index  and
     S&P Electric Utilities Index maintained  by  Standard  &  Poor's
     Corporation.


<PAGE>
<TABLE>
<CAPTION>
                       EXECUTIVE COMPENSATION TABLES
                                     
                        Summary Compensation Table

                                                                                  Long-Term Compensation
                                                  Annual Compensation                     Awards          
                                                                                Restricted       Securities            
                                                                Other Annual      Stock          Underlying       All Other
    Name and Principal Position       Year   Salary     Bonus   Compensation      Awards          Options      Compensation(a)
                                                                                                               
<S>                                   <C>   <C>       <C>          <C>          <C>               <C>              <C>
J. Wayne Leonard                      1998  $412,843  $1,145,416    $65,787     $796,860(b)(c)        0 shares       $18,125
  Chief  Operating Officer, Domestic                                                                             
  Utility Companies and
  Chief Executive Officer (d)                                                                                     
                                                                                                                 
Robert v.d. Luft                      1998  $473,846    $760,925     $1,190     $303,959(b)(c)   40,000 shares         $   0
 Chairman of the Board and Acting                                                                                
 Chief Executive Officer (d)
                                                                                                                 
Edwin Lupberger                       1998  $589,231    $441,336    $94,867          (b)          5,000 shares   $11,081,645(e)
 Former Chairman of the Board and     1997   785,385           0    271,422          (b)         10,000               23,562
 Former Chief Executive Officer (d)   1996   735,577     448,794    123,601          (b)         10,000               23,567
                                                                                                                 
Frank F. Gallaher                     1998  $382,829    $350,934    $89,137          (b)          2,500 shares       $12,396
 Group President and Chief            1997   327,385           0     11,132          (b)          5,000                9,822
 Utility Operating Officer            1996   276,538     130,150     35,641          (b)          5,000               10,321
                                                                                                                 
Donald C. Hintz                       1998  $423,379    $269,846    $28,508          (b)          2,500 shares       $14,236
 President                            1997   365,077           0     18,245          (b)          5,000               10,952
                                      1996   343,269     231,299     12,516          (b)          5,000               14,197
                                                                                                                 
Jerry D. Jackson                      1998  $408,456    $348,156    $59,630          (b)          2,500 shares       $13,849
 Executive Vice President             1997   342,077           0     56,359          (b)          5,000               10,262
                                      1996   332,115     209,489     37,928          (b)          5,000               13,862
                                                                                                                
Jerry L. Maulden                      1998  $476,287    $388,022    $42,712          (b)          2,500 shares       $17,782
 Vice Chairman                        1997   445,615           0     67,485          (b)          5,000               13,369
                                      1996   435,000     260,301     27,056          (b)          5,000               14,550
                                             
</TABLE>                                           

(a)  Includes the following:

  (1)  1998 benefit accruals under the Defined Contribution Restoration
       Plan as follows:  Mr. Gallaher $6,908; Mr. Hintz $8,748; Mr.
       Jackson $8,361; Mr. Lupberger $16,131; and Mr. Maulden $12,982.
  
  (2)  1998 employer contributions to the Entergy Stock Ownership Plan of
       $688 each for Mr. Gallaher, Mr. Hintz, and Mr. Jackson, and $403
       for Mr. Lupberger.
  
  (3)  1998 employer contributions to the System Savings Plan as follows:
       Mr. Gallaher $4,800; Mr. Hintz $4,800; Mr. Jackson $4,800; Mr.
       Lupberger $4,800; and Mr. Maulden $4,800.

(b)  Restricted  stock  awards in 1998 are reported  under  the  "Long-Term
     Incentive  Plan  Awards" table.  Reference is made to this  table  for
     information on the aggregate number of restricted shares awarded during
     1998 and the vesting schedule for such shares.  At December 31, 1998, the
     number  and value of the aggregate restricted stock holdings  were  as
     follows: Mr. Gallaher 7,497 shares, $233,344; Mr. Hintz 27,006 shares,
     $840,562; Mr. Jackson 27,000 shares, $840,375; Mr. Leonard 85,080 shares,
     $2,648,115; Mr. Luft 12,766 shares, $397,342; Mr. Lupberger 13,056 shares,
     $406,368; and Mr. Maulden 13,500 shares, $420,188.  Accumulated dividends
     are paid on restricted stock when vested.  No restrictions were lifted in
     1998,  1997, and 1996.  The value of restricted stock holdings  as  of
     December 31, 1998 are determined by multiplying the total number of shares
     awarded by the closing market price of Entergy Corporation common stock on
     the New York Stock Exchange Composite Transactions on December 31, 1998
     ($31.125 per share).

(c)  In  addition  to  the restricted shares granted under  the  Long  Term
     Incentive  Plan, Mr. Leonard was granted 30,000 additional  restricted
     shares.  Restricted shares awarded will vest incrementally over a three-
     year period, beginning in 1999, based on continued service with Entergy.
     Restrictions will be lifted annually.  The value Mr. Leonard may realize is
     dependent upon both the number of shares that vest and the future market
     price of Entergy common stock.  Accumulated dividends are not paid on Mr.
     Leonard's  restricted stock when vested.  Mr. Luft was granted  12,766
     additional restricted shares.  The restrictions on the shares were lifted
     on  January 1, 1999.  Accumulated dividends will be paid on Mr. Luft's
     restricted stock when vested.

(d)  Mr.  Luft  and  Mr.  Lupberger are included in the compensation  table
     because  they served as acting and former Chief Executive Officers  of
     Entergy in 1998, respectively.  As of January 1, 1999, Mr. Leonard is the
     Chief Executive Officer of Entergy.

(e)  Includes  $1,338,461 of severance payments; $9,553,226 of a  lump  sum
     distribution under the System Executive Retirement Plan (SERP); and  a
     $168,623 payment under the Defined Contribution Restoration Plan.

<TABLE>
<CAPTION>
              Option Grants to the Executive Officers in 1998

                               Individual Grants                       Potential Realizable
                                 % of Total                                   Value
                     Number of    Options                                at Assumed Annual
                    Securities   Granted to    Exercise                    Rates of Stock
                    Underlying   Employees      Price                    Price Appreciation
                     Options         in         (per     Expiration      for Option Term(c)
        Name         Granted        1998        share)      Date           5%         10%
<S>                 <C>             <C>         <C>        <C>         <C>        <C>
J. Wayne Leonard         -            -                        -           -            -
Robert v. d. Luft   40,000(b)       32.3%       $31.1      1/01/09     $782,974   $1,984,209
Edwin Lupberger      5,000(a)        4.0%        28.6      1/22/08       90,011      228,104
Frank F. Gallaher    2,500(a)        2.0%        28.6      1/22/08       45,005      114,052
Donald C. Hintz      2,500(a)        2.0%        28.6      1/22/08       45,005      114,052
Jerry D. Jackson     2,500(a)        2.0%        28.6      1/22/08       45,005      114,052
Jerry L. Maulden     2,500(a)        2.0%        28.6      1/22/08       45,005      114,052

</TABLE>
(a)  Options  were  granted  on January 22, 1998, pursuant  to  the  Equity
     Ownership Plan.  All options granted on this date have an exercise price
     equal to the closing price of Entergy common stock on the New York Stock
     Exchange Composite Transactions on January 22, 1998.  These options became
     exercisable on July 22, 1998.

(b)  Options  were granted on December 31, 1998 and will become exercisable
     on January 1, 2000.

(c)  Calculation  based  on  the market price of the underlying  securities
     assuming the market price increases over a ten-year option period  and
     assuming  annual  compounding.   The  column  presents  estimates   of
     potential values based on simple mathematical assumptions.  The actual
     value, if any, an executive officer may realize is dependent upon  the
     market price on the date of option exercise.

                                     
  Aggregated Option Exercises in 1998 and December 31, 1998 Option Values
<TABLE>
<CAPTION>


                                                  Number of Securities         Value of Unexercised
                                             Underlying Unexercised Options     In-the-Money Options
              Shares Acquired      Value        as of December 31, 1998      as of December 31, 1998(b)
       Name     on Exercise     Realized (a)   Exercisable   Unexercisable  Exercisable    Unexercisable
<S>               <C>            <C>              <C>           <C>           <C>                <C>
J. Wayne Leonard       -                -               -            -               -            -
Robert v.d. Luft       -                -               -       40,000               -            -
Edwin Lupberger        -                -         113,824            -        $674,329            -
Frank F. Gallaher      -                -          45,000            -         313,750            -
Donald C. Hintz        -                -          55,000            -         336,875            -
Jerry D. Jackson       -                -          51,911            -         298,413            -
Jerry L. Maulden  25,000         $221,875          32,500            -          84,375            -
</TABLE>

(a) Based on the difference between the closing price of Common Stock  on
    the New York Stock Exchange Composite Transactions on the exercise date 
    and the option exercise price.

(b) Based on the difference between the closing price of Common Stock  on
    the New York Stock Exchange Composite Transactions on December 31, 1998,
    and the option exercise price.

                                     
                  Long-Term Incentive Plan Awards in 1998

The  following table summarizes awards of restricted shares of Common Stock
under the Equity Ownership Plan in 1998 to the executive officers named  in
the compensation table on page 17.

<TABLE>
<CAPTION>
                                                                             
                                  Performance        Estimated Future Payouts Under
                   Number        Period Until      Non-Stock Price-Based Plans (a)(b)
         Name     of Shares  Maturation or Payout    Threshold   Target   Maximum
<S>                 <C>        <C>                     <C>       <C>       <C>
J. Wayne Leonard    55,080     1/1/98-12/31/00         18,360    36,720    55,080
Edwin Lupberger     13,056     1/1/98-12/31/00          4,352     8,704    13,056
Frank F. Gallaher    7,497     1/1/98-12/31/00          2,499     4,998     7,497
Donald C. Hintz     27,006     1/1/98-12/31/00          9,002    18,004    27,006
Jerry D. Jackson    27,000     1/1/98-12/31/00          9,000    18,000    27,000
Jerry L. Maulden    13,500     1/1/98-12/31/00          4,500     9,000    13,500
  
</TABLE>
(a)  Restricted shares awarded under the Equity Ownership Plan will vest at
     the  end of a three-year period, subject to the attainment of approved
     performance  goals  for Entergy.  Restrictions  are  lifted  upon  the
     achievement of the cumulative result of these goals for the performance
     period.  The value any executive officer may realize is dependent upon both
     the number of shares that vest and the future market price of Common Stock.

(b)  The   threshold,  target,  and  maximum  levels  correspond   to   the
     achievement of 50%, 100%, and 150%, respectively, of Equity Ownership Plan
     goals.  Achievement of a threshold, target, or maximum level would result
     in the award of the numbers of shares indicated in the respective column.
     Achievement of a level between these three specified levels would result in
     the award of a number of shares calculated by means of interpolation.


RETIREMENT  INCOME PLAN.  The Corporation has a defined  benefit  plan  for
employees,  including executive officers, that provides  for  a  retirement
benefit calculated by multiplying the number of years of employment by 1.5%
which  is  then  multiplied by the final average pay.   A  single  employee
receives  a  lifetime  annuity and a married employee  receives  a  reduced
benefit  with a 50% surviving spouse annuity.  Retirement benefits are  not
subject to any deduction for social security or other offset amounts.   The
credited years of service under the plan, as of December 31, 1998, for  the
following executive officers were Mr. Gallaher (29), Mr. Leonard  (1),  and
Mr.  Maulden  (33).   Because  they entered  into  supplemental  retirement
agreements, the credited years of service under this plan for the following
executive   officers  were  Mr.   Hintz  (27),  Mr.   Jackson   (19),   and
Mr. Lupberger (35).

The following table shows the annual retirement benefits that would be paid
at  normal  retirement (age 65 or later) and includes covered pay  for  the
executive officers included in the summary compensation table on page 17.

                                     
                     Retirement Income Plan Table (1)
   Annual      
  Covered                          Years of Service
Compensation      15          20           25           30           35
                                                                    
  $100,000     $ 22,500    $ 30,000     $ 37,500     $ 45,000     $ 52,500
   200,000       45,000      60,000       75,000       90,000      105,000
   300,000       67,500      90,000      112,500      135,000      157,500
   400,000       90,000     120,000      150,000      180,000      210,000
   500,000      112,500     150,000      187,500      225,000      262,500
   650,000      146,250     195,000      243,750      292,500      341,250
   950,000      213,750     285,000      356,250      427,500      498,750

(1)  Benefits  are shown for various rates of final average pay,  which  is
     the highest salary earned in any consecutive 60 months during the last 120
     months of employment.

PENSION  EQUALIZATION  PAYMENTS.   Supplemental  retirement  benefits   are
provided  to  all executive officers and other participants whose  benefits
are  limited under the qualified plans by applicable Federal tax  laws  and
regulations  equal to the difference between the benefits that  would  have
been  payable under the qualified plans but for the applicable  limitations
and are indicated in the above referenced pension table.

SUPPLEMENTAL RETIREMENT PLANS.  Two other supplemental plans are offered to
executive  officers.  Executives may participate in one  or  the  other  of
these supplemental plans at the invitation of the Corporation.  These plans
provide  that a participant may receive a monthly payment for  120  months.
The  amount  of  monthly payment shall not exceed 2.5% or 3.33%,  depending
upon  the  plan,  of the participant's average basic annual  pay.   Current
estimates indicate that the annual payments to any executive officer  under
either  of these two plans would be less than the payments to that  officer
under the System Executive Retirement Plan discussed below.

SYSTEM  EXECUTIVE  RETIREMENT PLAN.  This executive  plan  is  an  unfunded
defined  benefit  plan  for senior executives, that  includes  all  of  the
executive  officers  named  in the Summary Compensation  Table.   Executive
officers  can  choose, at retirement, between the retirement benefits  paid
under  provisions  of  this plan or those payable  under  the  supplemental
retirement  plans  discussed above.  The plan  was  amended  this  year  to
provide  that covered pay is the average of the highest three years  annual
base pay and incentive compensation earned by the executive during the  ten
years  immediately  preceding his retirement.  Benefits are  calculated  by
multiplying  the  covered pay times the maximum pay replacement  ratios  of
55%,  60%, or 65% (dependent on job rating at retirement) that are attained
at  30 years of credited service.  The ratios are reduced for each year  of
employment  below  30  years.  The amended plan provides  that  the  single
employee  receives a lifetime annuity and a married employee  receives  the
reduced  benefit  with  a 50% surviving spouse annuity.   These  retirement
payments  are  guaranteed for ten years, but are  offset  by  any  and  all
defined  benefit  plan  payments  from  the  Corporation  and  from   prior
employers.  These payments are not subject to social security offsets.

Receipt  of  benefits  under  any  of  the  supplemental  retirement  plans
described above are contingent upon several factors.  The participant  must
agree  not to take any employment after retirement with any entity that  is
in  competition  with  or  similar in nature  to  the  Corporation  or  any
affiliated   company.   Benefits  are  forfeitable  for  various   reasons,
including  a  violation of an agreement with the Corporation or resignation
or  termination  of  employment for any reason  without  the  Corporation's
permission.

The  credited  years  of  service  for the  executive  officers  under  the
executive retirement plan are as follows:  Mr. Gallaher (29), Mr. Lupberger
(35),  Mr.  Maulden  (33),  Mr. Hintz (27),  and  Mr.  Jackson  (25).   Mr.
Maulden's  retirement benefits are discussed below.  His benefits  will  be
calculated based on his final annual base pay and incentive awards, with no
reduction  on the surviving spouse annuity, the provisions in effect  prior
to the amendment to the plan.

The following table shows the annual retirement benefits that would be paid
at normal retirement (age 65 or later).
                                     
                System Executive Retirement Plan Table (1)
    Annual    
    Covered                        Years of Service
      Pay          10         15         20          25           30+
                                                                   
   $200,000     $60,000    $ 90,000  $ 100,000     $ 110,000   $ 120,000
    300,000      90,000     135,000    150,000       165,000     180,000
    400,000     120,000     180,000    200,000       220,000     240,000
    500,000     150,000     225,000    250,000       275,000     300,000
    600,000     180,000     270,000    300,000       330,000     360,000
    700,000     210,000     315,000    350,000       385,000     420,000
  1,000,000     300,000     450,000    500,000       550,000     600,000
                                                                            
(1) Covered pay includes the average of the three highest years of annual
    base pay and incentive awards earned by the executive during the ten year
    immediately  preceding his retirement.  Benefits shown are  based  on  a
    replacement  ratio of 50% based on the years of service and covered  pay
    shown.  The benefits for 10, 15, and 20 or more years of service at 45% 
    and 55% replacement levels would decrease (in the case of 45%) or 
    increase (in the  case  of 55%) by the following percentages: 3.0%, 
    4.5%,  and  5.0%, respectively.

EXECUTIVE  EMPLOYMENT CONTRACTS AND RETIREMENT AGREEMENTS.   In  connection
with  his  retirement,  Mr. Lupberger entered into an  agreement  with  the
Corporation,  which  provided  that he would receive,  subject  to  certain
conditions,  a  severance payment of $1,338,462 paid in  a  lump  sum.   In
addition, Mr. Lupberger received all benefits he would have received  under
the  incentive plans, pro rated through July 31, 1998, the last day of  his
employment.   All  amounts paid or earned are included in the  compensation
table  above,  except for 93,333 stock options with an  exercise  price  of
$29.94  that  he  received at his pro rata share  of  the  1998  Long  Term
Incentive  Award.   Mr. Lupberger has until January 31,  2009  to  exercise
these options.  Mr. Lupberger will receive all retirement benefits pursuant
to the retirement plans in which he participated.

In  connection  with  his  early retirement, Mr. Maulden  entered  into  an
agreement  with  Entergy.  Beginning on April 1,  1999,  Mr.  Maulden  will
continue  to serve as Vice Chairman, and will continue to receive his  base
salary,  incentive  pay and all other benefits but will  be  no  longer  be
responsible for any organizational responsibilities. On April 1, 2000,  his
retirement date, Mr. Maulden will receive retirement benefits as though  he
had continued as an active employee until age 65 without the application of
2% per year early retirement discount factor.  In addition, the Company has
agreed  to  fund  a named chair to honor Mr. Maulden at the  University  of
Arkansas at Little Rock for $1,000,000.  The funding will be made  in  four
equal installments to be paid directly to the university beginning on April
1, 1999, and thereafter on April 1, 2000, 2001, 2002.

In  connection  with Mr. Leonard's employment, the Company entered  into  a
agreement  with  him that provided for an annual salary of $600,000  and  a
potential  annual incentive payout of 70%. In addition to participation  in
the  incentive and stock option plans, Mr. Leonard received a signing bonus
of  $500,000  and a retention award of 30,000 restricted shares  of  Common
Stock.   As long as Mr. Leonard remains employed, the restrictions will  be
lifted   10,000   shares  per  year  beginning  on  his  first   employment
anniversary.   In  lieu  of participation in Entergy  Executive  Retirement
Plans,  Entergy  agreed to provide Mr. Leonard with  a  retirement  benefit
comparable to the one provided by his previous employer.  This benefit will
be  calculated on the basis of 60% of his highest three year  average  base
salary  and annual incentive payments, and will be offset by Mr.  Leonard's
vested  retirement benefit from his previous employment.   This  retirement
benefit can begin at age 55.

If  Mr.  Leonard should resign prior to age 55 without permission, he  will
forfeit  this replacement benefit and receive only regular accrued  pension
benefits.   If  he  should  resign prior to age 55 with  the  Corporation's
permission, he will receive the replacement benefit, but discounted at  the
rate  of  6.5%  for  each year before age 55.  This benefit  would  not  be
payable  until  age  62.   Mr. Leonard's agreement contains  a  "change  of
control"  provision  that  provides for an immediate  vesting  of  the  60%
replacement  pension  benefit plus a lump sum payment  of  2.99  times  the
average of his most recent three years base pay.

                                     
  PROPOSAL 2 - STOCKHOLDER PROPOSAL CONCERNING DISCONTINUANCE OF CERTAIN
                         STOCK BASED COMPENSATION

The  Corporation  has been advised that Mr. Robert D. Morse,  212  Highland
Avenue,  Moorestown,  New  Jersey 08057, a holder  of  600  shares  of  the
Corporation's Common Stock, proposes to submit the following resolution  to
the 1999 Annual Meeting of Stockholders:

  "That  the  Officers  and Directors consider the  discontinuance  of  all
  bonuses  immediately, and options, rights, SAR's, etc. after  termination
  of  any existing programs for top management.  This does not include  any
  programs for employees."

STATEMENT  OF  SECURITY  HOLDER.  Reasons:  Management  and  Directors  are
compensated  enough to buy on open market, just as you and I, if  they  are
motivated.   Management is already well paid with base pay, life insurance,
retirement  plans,  paid  vacations, free use of vehicles,  etc.   Options,
rights,  SAR;s,  etc.  are available elsewhere, and a  higher  offer  would
induce  transfers,  not  necessarily "hold and retain"  qualified  persons.
Comparison with "peer groups", [other similar companies] pay is unfair,  as
other management could be better or worse.  Would they also accept mistakes
of  others?   "Align  management with shareowners" is a  repeated  ploy  or
"line"  to  lull us as to continually increasing their take of our  assets.
Do we get any purchase options at previous rates?  Please vote YES for this
proposal.  If officers filled out a daily work sheet, what would the output
show?

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "AGAINST" THIS PROPOSAL FOR THE
FOLLOWING REASONS:

The  Board believes it is in the best interest of the Corporation  and  its
stockholders to link compensation to corporate performance and increase  in
stockholder  value.   The  Corporation must have the  ability  to  attract,
retain and motivate high quality directors, executives, and other employees
through  compensation  plans that reward individuals  in  relation  to  the
performance  of  the Corporation and its Common Stock.   The  Corporation's
current  Equity Ownership Plan, approved by the stockholders in  1998,  was
developed under the auspices of the Personnel Committee (which is comprised
exclusively   of  outside  independent  directors)  to  link   rewards   to
achievement of both corporate and individual performance goals designed  to
increase stockholder value.

The  Corporation  currently grants no SAR's or rights to its  directors  or
executives,  but  does  grant  stock  options  to  non-employee  directors,
executives and key employees.  The Board believes that stock options are an
excellent  performance based incentive that can reward  recipients  if  and
when  stockholder  value  increases.  As such,  options  are  an  important
feature  of  an  overall  compensation package that reinforces  the  common
interests   of  stockholders  and  management  in  the  vitality   of   the
Corporation.   Additionally, almost all of the Corporation's employees  can
benefit  from an increase in value in the Corporation's Common Stock  value
by  participation  in  the Corporation's Savings Plan  and  Employee  Stock
Investment Plan.  The Personnel Committee and the Board must retain maximum
flexibility concerning stock-based compensation with respect to  directors,
executives and employees.  This proposal would greatly limit the  Personnel
Committee's  flexibility. The elimination of the stock based  awards  would
reduce the link between compensation and common stock performance at a time
when the board is trying to link the two more closely.

For the reasons stated above, the Board of Directors recommends a vote
"AGAINST" this proposal.

Approval of this stockholder proposal requires an affirmative vote of a
majority of the votes cast.  Unless they are marked to the contrary,
proxies received will be voted AGAINST this proposal.

 PROPOSAL 3 - STOCKHOLDER PROPOSAL CONCERNING TYING EXECUTIVE COMPENSATION
              TO THE AMOUNT OF DIVIDENDS PAID BY THE COMPANY

The  Corporation  has  been  advised that Mr. Emil  Rossi,  P.O.  Box  249,
Boonville,  California 95415, a holder of 558 shares of  the  Corporation's
Common  Stock,  proposes  to submit the following resolution  to  the  1999
Annual Meeting of Stockholders:

  "The shareholders of Entergy Corporation request the Board of Directors
  take the necessary steps to amend the company's governing instruments to
  adopt the following:  Beginning on the 2000 Entergy fiscal year the
  policy of the company shall be to tie at least half of Executive
  Management's compensation to the amount of common shareholder's dividend
  paid out each year."
     
STATEMENT  OF  SECURITY HOLDER.  Dividends are the  real  gauge  of  how  a
corporation  is  doing and it behooves management to pay  out  at  least  a
certain  percentage of earnings in dividends to the shareholders  who  have
faithfully held on to their shares.  There has to be a reward.  That's what
the  whole  American  economic system is all about.  Management  wants  big
money  up  front.  They don't want promises or total return or other  hocus
pocus.   They want cash so they can go forth and enjoy the finer things  of
life.   Like  limousines, mansions and yachts.  The little things  of  life
that make one's existence bearable.

THE  BOARD OF DIRECTORS RECOMMENDS A VOTE "AGAINST" THIS PROPOSAL  FOR  THE
FOLLOWING REASONS:

As  discussed in this Proxy Statement, the Personnel Committee has designed
the  compensation program for management to provide total compensation that
emphasizes  long-term  performance  to increases  stockholder  value.  This
compensation  structure is designed to attract and  retain  highly  capable
executives   to  manage  the  Corporation's  businesses.   The  Corporation
competes for executive personnel in a national marketplace, which is highly
competitive.  In order to retain its current management team and to attract
new  management talent, the Corporation must be in a position to offer such
persons  compensation  that  is  competitive  with  that  of  other   major
companies.

The foregoing proposal seeks to link at least half of executive
management's compensation to the amount of dividends paid by the
Corporation.  The Board of Directors opposes the establishment of this
linkage because tying executive compensation to one single measure, such as
dividends, would create a very narrow short-term focus for the executive
management team.  The Board believes that the overall interests of
stockholders will best be met by maintaining its current criteria for
executive compensation.

For the reasons stated above, the Board of Directors recommends a vote
"AGAINST" this proposal.

Approval of this shareholder proposal requires an affirmative vote of a
majority of the votes cast.  Unless they are marked to the contrary,
proxies received will be voted AGAINST this proposal.

PROPOSAL 4 - STOCKHOLDER PROPOSAL CONCERNING THE REINSTITUTION OF QUARTERLY
                        REPORTS TO THE STOCKHOLDERS

The  Corporation has been advised that Ms. Rita Warren, 20120 N. E.  Second
Avenue,  North  Miami Beach, Florida 33179, a holder of 600 shares  of  the
Corporation's Common Stock, proposes to submit the following resolution  to
the 1999 Annual Meeting of Stockholders:

  "WHEREAS  no  publicly  held, stockholder owned,  corporation  should  be
  permitted  to function secretly, with no information forthcoming  to  the
  stockholders  for one entire year; with stockholders having no  knowledge
  of   nor   information  on  any  and  all  matters  pertaining   to   the
  corporation's  activities, investments, profits,  losses,  and/or  salary
  increases,  bonuses,  stock  options,  retirement  benefits,  etc.  being
  granted  to the executive officers.while dividend payments remain  static
  for years on end;
  "THEREFORE,  BE  IT  RESOLVED that Entergy Corporation  be  compelled  to
  resume  issuing Quarterly Stockholders Reports without further delay  and
  to  continue same in a timely fashion as long as this corporation remains
  in existence as a publicly held, stockholder owned corporation!"
     
STATEMENT OF SECURITY HOLDER:  See WHEREAS statement in above proposal.

THE  BOARD OF DIRECTORS RECOMMENDS A VOTE "AGAINST" THIS PROPOSAL  FOR  THE
FOLLOWING REASONS:

Entergy  files all required annual, quarterly and periodic reports required
of  a  registrant pursuant to the Securities Exchange Act of 1934 and those
required  of  a  listed company by the New York Stock Exchange.   All  such
reports  are  publicly  available and, in case of reports  filed  with  the
Securities  and  Exchange  Commission,  are  available  for  free  on   the
Commission's  internet  database.  Additionally, Entergy  stockholders  are
notified  each year in Entergy's Annual Report that they may  dial  a  toll
free  number  and receive by either mail or fax all dividend  and  earnings
information  that  was  previously included  in  quarterly  reports.   Also
available  on  Entergy's  Internet  home  page  are,  among  other  things,
Entergy's  stock  price,  press releases and the  full  text  of  Entergy's
filings with the Securities and Exchange Commission (including Form 10-K's,
Form 10-Q's, Proxy Statements and Annual Reports) since May of 1994.  These
sources  provide  to shareholders precisely the information  this  proposal
seeks to obtain by reinstituting the quarterly reports.  Additionally,  the
discontinuance of the distribution of paper quarterly reports has  resulted
in saving to the Corporation of the related postage and printing expenses.

For  the  reasons  stated above, the Board of Directors recommends  a  vote
"AGAINST" this proposal.

Approval  of this stockholder proposal requires an affirmative  vote  of  a
majority  of  the  votes  cast.  Unless they are marked  to  the  contrary,
proxies received will be voted AGAINST this proposal.

                                     
            PROPOSAL 5 - APPOINTMENT OF INDEPENDENT ACCOUNTANTS

Unless otherwise specified by the stockholders, votes will be cast pursuant
to the proxies in favor of the ratification of the appointment by the Board
of   PricewaterhouseCoopers  LLP  (formerly  Coopers  &  Lybrand  LLP)   as
independent   accountants  for  the  Corporation   for   the   year   1999.
PricewaterhouseCoopers LLP has been the Corporation's auditors since  1994,
and  of  Entergy Gulf States, Inc., an operating subsidiary, since 1933.  A
representative of PricewaterhouseCoopers LLP will be present at the meeting
and  will be available to respond to questions by stockholders and will  be
given an opportunity to make a statement if they desire to do so.

THE  BOARD  OF  DIRECTORS  RECOMMENDS THAT THE STOCKHOLDERS  VOTE  FOR  THE
APPOINTMENT OF PRICEWATERHOUSECOOPERS LLP



STOCKHOLDER PROPOSALS FOR 2000 MEETING.  For a stockholder proposal  to  be
included  in  the proxy statement for our next annual meeting, including  a
proposal  for the election of a director, the proposal must be received  by
the  Corporation at its principal offices no later than December  2,  1999.
Also,   under  our  Bylaws,  stockholders  must  give  advance  notice   of
nominations  for director or other business to be addressed at the  meeting
not later than the close of business on March 15, 2000 and not earlier than
February 18, 2000.



By order of the Board of Directors,

/s/ Robert v.d. Luft

Robert v.d. Luft
Chairman of the Board

Dated:  March 31, 1999







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