MIDLAND CO
10-K, 1994-03-29
FINANCE SERVICES
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			     THE MIDLAND COMPANY





     





				Annual Report

				on Form 10-K

				   to the

		     Securities and Exchange Commission

				  for the

		       Year Ended December 31, 1993
      
 



 

 


		       SECURITIES AND EXCHANGE COMMISSION

			     WASHINGTON, D.C. 20549

				   FORM 10-K

				 ANNUAL REPORT


		       Pursuant to Section 13 or 15(d) of
		      the Securities Exchange Act of 1934


		  For the Fiscal Year Ended December 31, 1993

		       Commission File Number  - 1-6026


			     THE MIDLAND COMPANY

			     Incorporated in Ohio

		I.R.S. Employer Identification No. 31-0742526

			     537 E. Pete Rose Way
			    Cincinnati, Ohio 45202

			     Tel. (513) 721-3777

Securities registered pursuant to Section 12(b) of the Act:

	Common stock - no par value.          -          American Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:

	None.

	Indicate by check mark whether the registrant (1) has filed all 
other reports required to be filed by Section 13 or 15 (d) of the Securities 
Exchange Act of 1934 during the preceding 12 months, and (2) has been subject 
to the filing requirements for the past 90 days.

	Yes  X  .  No     .

	The aggregate market value of the voting common stock held by 
nonaffiliates, which includes shares held by executive officers and directors, 
of the registrant as of March 4, 1994 was $119,963,000.

	Number of shares of common stock outstanding as of March 4, 1994-
2,999,081.

		      Documents Incorporated By Reference

	Annual Report to Shareholders for the year ended December 31, 1993 
is incorporated by reference into Parts I, II and IV.

	Registrant's Proxy Statement dated March 18, 1994 is incorporated by 
reference into Parts III and IV.



			      THE MIDLAND COMPANY

				   FORM 10-K

			       DECEMBER 31, 1993


				     PART I

ITEM  1.  Business.
	  Incorporated by reference in pages 2 through 11 and 26 of the 
	  Registrant's 1993 Annual Report to Shareholders.  The number of 
	  persons employed by the Registrant was approximately 980 at 
	  December 31, 1993.

ITEM  2.  Properties.
	  Incorporated by reference in pages 2 through 11 of the Registrant's 
	  1993 Annual Report to Shareholders.

ITEM  3.  Legal Proceedings.
	  None other than ordinary routine litigation incidental to the 
	  business of the Company and its subsidiaries.

ITEM  4.  Submission of Matters to a Vote of Security Holders.
	  None during the fourth quarter.

				    PART II

ITEM  5.  Market for the Registrant's Common Stock and Related Security 
	  Holder Matters.  Incorporated by reference to pages 25 and 26 
	  (Note 13), and 28 and 29 of the Registrant's 1993 Annual Report 
	  to Shareholders.

ITEM  6.  Selected Financial Data.
	  Incorporated by reference to page 13 of the Registrant's 1993 Annual 
	  Report to Shareholders.

ITEM  7.  Management's Discussion And Analysis of Financial Condition And 
	  Results of Operations.
	  Incorporated by reference to pages 14 and 15 of the Registrant's 
	  1993 Annual Report to Shareholders.

ITEM  8.  Financial Statements and Supplementary Data.
	  Incorporated by reference to pages 16 through 28 of the Registrant's 
	  1993 Annual Report to Shareholders.

ITEM  9.  Disagreements on Accounting and Financial Disclosures.
	  None.

				   PART III
	  
ITEM 10.  Directors and Executive Officers of the Registrant.
	  Incorporated by reference to the Registrant's Proxy Statement dated 
	  March 18, 1994.



			      PART III (Continued)

	  Executive Officers Of The Company-

	  J. P. Hayden, Jr.       -  Age 64  -   Chairman and Chief Executive 
						   Officer
	  Michael J. Conaton      -  Age 60  -   President and Chief Operating 
						   Officer
	  John R. LaBar           -  Age 62  -   Vice President and Secretary
	  Robert W. Hayden        -  Age 55  -   Vice President
	  John I. Von Lehman      -  Age 41  -   Vice President, Treasurer
						   and Chief Financial Officer
	  Thomas J. Rohs          -  Age 52  -   Vice President
	  J. P. Hayden III        -  Age 41  -   Vice President
	  John W. Hayden          -  Age 36  -   Vice President
	  Robert N. Thornbladh    -  Age 41  -   Vice President
	  Michael L. Flowers      -  Age 42  -   Vice President, Assistant 
						   Secretary and Chief 
						   In-House Counsel

	  J. P. Hayden, Jr. and Robert W. Hayden are brothers.  J. P. Hayden, 
III and John W. Hayden are sons of J. P. Hayden, Jr.

	  During 1988, Michael J. Conaton was elected President and Chief 
Operating Officer (formerly Executive Vice President and Chief Financial 
Officer).

	  During 1988, John I. Von Lehman was elected Vice President and Chief 
Financial Officer and retained the title of Treasurer (formerly Treasurer and 
Chief Accounting Officer).

	  During 1990, Robert N. Thornbladh joined the Company as Vice 
President.  He was formerly employed by Nutmeg Industries.

	  During 1991, Michael L. Flowers (formerly Assistant Secretary) was 
elected Vice President.

	  The officers listed above have served in the positions indicated for 
the past five years (except as noted above).

ITEM 11.  Executive Compensation.
	  Incorporated by reference to the Registrant's Proxy Statement dated 
	  March 18, 1994.

ITEM 12.  Security Ownership of Certain Beneficial Owners and Management.
	  Incorporated by reference to the Registrant's Proxy Statement dated 
	  March 18, 1994.

ITEM 13.  Certain Relationships and Related Transactions.
	  Incorporated by reference to the Registrant's Proxy Statement dated 
	  March 18, 1994.

				    PART IV

ITEM 14.  Exhibits, Financial Statement Schedules, and Reports on Form 8-K.

	  (a)  1.  Financial Statements.
		   Incorporated by reference in Part II of this report:


			      PART IV (Continued)
						
		   Data pertaining to The Midland Company and Subsidiaries -
		     Report of Independent Public Accountants.
		     Consolidated Balance Sheets, December 31, 1993 and 1992.
		     Consolidated Statements of Income and Retained Earnings for
		       the Years Ended December 31, 1993, 1992 and 1991.
		     Consolidated Statements of Cash Flows for the Years Ended
		       December 31, 1993, 1992 and 1991.
		     Notes to Consolidated Financial Statements.

	  (a)  2.  Financial Statement Schedules.
		   Included in Part IV of this report:
		     Data pertaining to The Midland Company 
		       and Subsidiaries -                                   Page

		     Independent Auditors' Consent and Report 
		       on Schedules                                           7
		     Schedule I - Marketable Securities - Other 
		       Investments, December  31, 1993                        8
		     Schedule V - Property, Plant and Equipment
		       for the Years Ended December 31, 1993, 
		       1992 and 1991                                          9
		     Schedule VI - Accumulated Depreciation and 
		       Amortization of Property, Plant and Equipment 
		       for the Years Ended December 31, 1993, 1992 
		       and 1991                                              10
		     Schedule VIII - Allowance for Losses for the 
		       Years Ended December 31, 1993, 1992 and 1991          11
		     Schedule IX - Short-Term Borrowings for the Years
		       Ended December 31, 1993, 1992 and 1991                12
		     Schedule X - Supplementary Income Statement 
		       Information for the Years Ended 
		       December 31, 1993, 1992 and 1991                      13

		       All other schedules for which provision is made in 
		       the applicable accounting regulations of the 
		       Securities and Exchange Commission are not required 
		       under the related instructions or are inapplicable, 
		       and therefore have been omitted.
											  
	  (a)  3.  Exhibits.       
	       3.  Articles of Incorporation and By-Laws - Filed as 
		   Exhibit 3 to the Registrant's 1980 Annual Report on 
		   Form 10-K, and incorporated herein by reference.
	      10.  A description of the Company's Stock Option Plan and
		   Profit Sharing Plan - Incorporated by reference to
		   the Registrant's Proxy Statement dated March 18, 1994.
	      11.  Computation of Consolidated Net Income Per Share for the
		   years ended December 31, 1993, 1992 and 1991              
	      13.  Annual Report to security holders - Incorporated by
		   reference to the Registrant's 1993 Annual Report
		   to Shareholders
	      21.  Subsidiaries of the Registrant                            
	      22.  Registrant's Proxy Statement dated  - Incorporated by 
		   reference to the Registrant's Proxy Statement dated
		   March 18, 1994.

	  (b)      Reports on Form 8-K.
	      None.
 



 

 



				  SIGNATURES

	Pursuant to the requirements of the Securities Exchange Act of 1934, 
this report has been signed below by the following persons on behalf of the 
registrant and in the capacities and on the dates indicated.

					      THE MIDLAND COMPANY

	      Signature                   Title                      Date

	S/ George R. Baker          Director                     March 3, 1994
	(George R. Baker)

	S/ James H. Carey           Director and Member          March 3, 1994
	(James H. Carey)              of Audit Committee

	S/ Michael J. Conaton       President, Chief Operating   March 3, 1994 
	(Michael J. Conaton)          Officer and Director

	S/ J. P. Hayden, Jr.        Chairman, Chief Executive    March 3, 1994
	(J. P. Hayden, Jr.)           Officer and Director

	S/ J. P. Hayden, III        Vice President and Director  March 3, 1994
	(J. P. Hayden, III)               

	S/ John W. Hayden           Vice President and Director  March 3, 1994
	(John W. Hayden)                  

	S/ Robert W. Hayden         Vice President and Director  March 3, 1994
	(Robert W. Hayden)                

	S/ William J. Keating       Director                     March 3, 1994
	(William J. Keating)

	S/ William McD. Kite        Director                     March 3, 1994
	(William McD. Kite)

	S/ John R. LaBar            Vice President, Secretary    March 3, 1994
	(John R. LaBar)               and Director

	S/ John M. O'Mara           Director and Member          March 3, 1994
	(John M. O'Mara)              of Audit Committee

	S/ John R. Orther           Director and Member          March 3, 1994
	(John R. Orther)              of Audit Committee

	S/ William F. Plettner      Director                     March 3, 1994
	(William F. Plettner)             

	S/ Glenn E. Schembechler    Director and Member          March 3, 1994
	(Glenn E. Schembechler)       of Audit Committee

	S/ John I. Von Lehman       Vice President, Treasurer,   March 3, 1994
	(John I. Von Lehman)          Chief Financial Officer,
				      Chief Accounting Officer 
				      and Director


 



 

 


				  SIGNATURES


	Pursuant to the requirements of Section 13 or 15(d) of the Securities 
Exchange Act of 1934, the registrant has dully caused this report to be signed 
on its behalf by the undersigned, thereunto duly authorized.

					    THE MIDLAND COMPANY

	Signature                       Title                        Date


S/ J. P. Hayden, Jr.           Chairman and Chief Executive      March 3, 1994
      (J. P. Hayden, Jr.)        Officer


S/ John I. Von Lehman          Vice President, Treasurer,        March 3, 1994
     (John I. Von Lehman)        Chief Financial Officer and
				 Chief Accounting Officer



 



 

 













	     INDEPENDENT AUDITORS' CONSENT AND REPORT ON SCHEDULES
	     -----------------------------------------------------




To the Shareholders of The Midland Company:

We consent to the incorporation by reference in Registration Statement No. 
33-48511 of The Midland Company on Form S-8 of our report dated February 10, 
1994, incorporated by reference in this Annual Report on Form 10-K and our 
report (appearing below) on the financial statement schedules of The Midland 
Company for the year ended December 31, 1993.

Our audits of the consolidated financial statements referred to in our 
aforementioned report also included the financial statement schedules of The 
Midland Company and its subsidiaries, listed in Item 14.  These financial 
statement schedules are the responsibility of the Company's management.  Our 
responsibility is to express an opinion based on our audits.  In our opinion, 
such financial statement schedules, when considered in relation to the basic 
consolidated financial statements taken as a whole, present fairly in all 
material respects the information set forth therein.











March 14, 1994
 



 

 





								  
								  
								   SCHEDULE  I 


			     THE MIDLAND COMPANY
			      AND SUBSIDIARIES
	   SCHEDULE I - MARKETABLE SECURITIES - OTHER INVESTMENTS
			     DECEMBER 31, 1993


				     . . . . . . .December 31, 1993. . . . . . . 
- --------------------------------------------------------------------------------
  Column A                            Column C        Column D       Column E   
- -------------------------------------------------------------------------------
								     Amount at
								    which shown 
						       Market         in the 
Type of Investment                      Cost           Value       balance sheet
- --------------------------------------------------------------------------------
Bonds and notes:
  United States Government 
   and government agencies 
   and authorities                  $ 69,482,000    $ 72,477,000    $ 72,477,000
  States, municipalities                                                       
   and political subdivisions         61,642,000      64,998,000      64,998,000
  All other corporate                 56,479,000      56,942,000      56,942,000
				    --------------------------------------------
	Total bonds and notes        187,603,000     194,417,000     194,417,000    
				    --------------------------------------------
Preferred stocks                         294,000         419,000         419,000
				    --------------------------------------------
Common stocks:
     Star Banc Corporation             2,073,000       9,457,000       9,457,000
     All other common stocks          14,497,000      17,466,000      17,466,000
				    --------------------------------------------
	Total common stocks           16,570,000      26,923,000      26,923,000    
				    --------------------------------------------
Accrued investment income              2,855,000       2,855,000       2,855,000
				    --------------------------------------------
	Total investments           $207,322,000    $224,614,000    $224,614,000    
				    ============================================

NOTE:  The individual issue disclosed above is the only individual 
       issue requiring separate disclosure.
 



 

 


			       


									      
									      
								   SCHEDULE  V 


			     THE MIDLAND COMPANY
			      AND SUBSIDIARIES

		SCHEDULE V - PROPERTY, PLANT AND EQUIPMENT
	   FOR THE YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991



	COLUMN A              COLUMN B      COLUMN C    COLUMN D      COLUMN F
			     BALANCE AT                               BALANCE
			     BEGINNING      ADDITIONS                  AT END
     CLASSIFICATION          OF PERIOD       AT COST   RETIREMENTS    OF PERIOD
- --------------------------------------------------------------------------------

YEAR ENDED DECEMBER  31, 1993:
  Land                      $    488,000  $    813,000  $   45,000  $  1,256,000
  Buildings, improvements, 
   fixtures, etc.             27,516,000    17,028,000   3,378,000    41,166,000
  Vessels and barges         122,193,000    14,394,000   1,988,000   134,599,000
  River transportation 
   equipment under capital 
   leases                      8,143,000            --          --     8,143,000
  Construction-in-progress     4,881,000    (4,881,000)         --            --
			    ----------------------------------------------------
	TOTAL               $163,221,000   $27,354,000  $5,411,000  $185,164,000
			    ====================================================

YEAR ENDED DECEMBER  31, 1992:
  Land                      $    488,000  $         --  $       --   $   488,000
  Buildings, improvements, 
   fixtures, etc.             23,754,000     5,240,000   1,478,000    27,516,000
  Vessels and barges         115,578,000     7,487,000     872,000   122,193,000
  River transportation 
   equipment under capital                                           
   leases                      8,143,000            --          --     8,143,000
  Construction-in-progress            --     4,881,000          --     4,881,000
			    ----------------------------------------------------
	TOTAL               $147,963,000   $17,608,000  $2,350,000  $163,221,000    
			    ====================================================


YEAR ENDED DECEMBER  31, 1991:
  Land                      $    488,000   $        --  $       --  $    488,000
  Buildings, improvements, 
   fixtures, etc.             22,119,000     2,676,000   1,041,000    23,754,000
  Vessels and barges         105,389,000    10,285,000      96,000   115,578,000
  River transportation 
   equipment under capital 
   leases                      8,143,000            --          --     8,143,000
			    ----------------------------------------------------
	TOTAL               $136,139,000   $12,961,000  $1,137,000  $147,963,000    
			    ====================================================
 



 

 




									      
									      
								  SCHEDULE  VI 

			    THE MIDLAND COMPANY
			     AND SUBSIDIARIES

		SCHEDULE VI - ACCUMULATED DEPRECIATION AND
	       AMORTIZATION OF PROPERTY, PLANT AND EQUIPMENT
	   FOR THE YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991



	COLUMN A             COLUMN B      COLUMN C      COLUMN D     COLUMN F
					  ADDITIONS
			    BALANCE AT    CHARGED TO                   BALANCE 
			    BEGINNING     COSTS AND                    AT END
	CLASSIFICATION      OF PERIOD      EXPENSES    RETIREMENTS    OF PERIOD       
- --------------------------------------------------------------------------------
YEAR ENDED DECEMBER  31, 1993:
  Buildings, improvements, 
   fixtures, etc.           $ 9,756,000   $ 3,699,000   $1,145,000   $12,310,000
  Vessels and barges         54,574,000     5,778,000    1,763,000    58,589,000
  River transportation 
   equipment under capital 
   leases                     5,849,000       524,000        --        6,373,000
			    ----------------------------------------------------
	TOTAL               $70,179,000   $10,001,000   $2,908,000   $77,272,000     
			    ====================================================

YEAR ENDED DECEMBER  31, 1992:
  Buildings, improvements, 
   fixtures, etc.           $  7,883,000  $ 2,839,000   $  966,000   $ 9,756,000
  Vessels and barges          49,356,000    5,787,000      569,000    54,574,000
  River transportation 
   equipment under capital 
   leases                      5,325,000      524,000        --        5,849,000
			    ----------------------------------------------------
	TOTAL               $ 62,564,000  $ 9,150,000   $1,535,000   $70,179,000     
			    ====================================================

YEAR ENDED DECEMBER  31, 1991:
  Buildings, improvements, 
   fixtures, etc.           $  6,028,000  $ 2,417,000   $  562,000   $ 7,883,000
  Vessels and barges          44,129,000    5,301,000       74,000    49,356,000
  River transportation 
   equipment under capital 
   leases                      4,801,000      524,000        --        5,325,000
			    ----------------------------------------------------
	TOTAL               $ 54,958,000  $ 8,242,000   $  636,000   $62,564,000     
			    ====================================================



 



 

 




									      
									      
								SCHEDULE  VIII


			    THE MIDLAND COMPANY
			     AND SUBSIDIARIES

		 SCHEDULE  VIII - ALLOWANCE  FOR LOSSES
	  FOR THE YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991




					 ADDITIONS
			    BALANCE AT   CHARGED TO                     BALANCE 
			    BEGINNING    COSTS AND     DEDUCTIONS       AT END
      DESCRIPTION           OF PERIOD    EXPENSES      (ADDITIONS)     OF PERIOD
- --------------------------------------------------------------------------------
YEAR ENDED DECEMBER  31, 1993:

  Allowance For Losses      $1,192,000    $357,000    $432,000  (1)   $1,117,000


YEAR ENDED DECEMBER  31, 1992:

  Allowance For Losses      $1,133,000    $297,000    $238,000  (1)   $1,192,000


YEAR ENDED DECEMBER  31, 1991:

  Allowance For Losses      $  943,000    $195,000    $  5,000  (1)   $1,133,000












NOTES:  (1)  Accounts written off are net of recoveries.
 



 

 





														  
								  SCHEDULE  IX

			     THE MIDLAND COMPANY
			      AND SUBSIDIARIES

		     SCHEDULE  IX - SHORT-TERM BORROWINGS
	     FOR THE YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991



			-- END OF PERIOD --- ------ DURING THE PERIOD ----------                  
				   WEIGHTED                             WEIGHTED
       CATEGORY OF                 AVERAGE    MAXIMUM       AVERAGE     AVERAGE
       SHORT-TERM                  INTEREST   AMOUNT        AMOUNT      INTEREST
       BORROWINGS        BALANCE     RATE   OUTSTANDING   OUTSTANDING     RATE  
- --------------------------------------------------------------------------------
YEAR ENDED DECEMBER  31, 1993:

  Bank Borrowings      $22,000,000   3.5%   $27,000,000   $13,583,000     3.5%

  Commercial Paper      14,302,000   3.3%    15,129,000    11,096,000     3.7%


YEAR ENDED DECEMBER  31, 1992:

  Bank Borrowings      $27,000,000   4.1%   $27,000,000   $ 2,669,000     3.8%

  Commercial Paper       8,866,000   4.1%    10,208,000     9,135,000     4.7%


YEAR ENDED DECEMBER  31, 1991:

  Bank Borrowings      $12,000,000   5.2%   $12,000,000   $  323,000      7.7%

  Commercial Paper       8,568,000   5.1%     9,686,000    8,097,000      6.5%



NOTE:  The weighted average interest rate is computed by dividing actual 
       interest expense on borrowings by the average amount of such borrowings 
       during the year.
 



 

 






						    
								    SCHEDULE X


			       THE MIDLAND COMPANY
				AND SUBSIDIARIES
	     SCHEDULE X - SUPPLEMENTARY  INCOME STATEMENT INFORMATION
	      FOR THE YEARS ENDED DECEMBER  31, 1993, 1992 AND 1991



					       CHARGED TO COSTS AND EXPENSES
						1993       1992        1991    
					     ----------------------------------
   Maintenance and repairs                   $4,972,000  $5,662,000  $3,015,000
					     ==================================

   Taxes, other than payroll and 
    income taxes:
     Insurance premium taxes                 $5,971,000  $4,766,000  $3,995,000
     Other                                    2,742,000   2,060,000   2,056,000
					     ----------------------------------
	 Total                               $8,713,000  $6,826,000  $6,051,000      
					     ==================================



								   Exhibit (11)
	
			    THE MIDLAND COMPANY
			     AND SUBSIDIARIES
	EXHIBIT (11) - COMPUTATION OF CONSOLIDATED NET INCOME PER SHARE
		FOR THE YEARS DECEMBER 31, 1993, 1992 AND 1991


				      1993             1992            1991            
				  --------------------------------------------
Net Income                        $17,972,000 (a)   $11,979,000     $9,231,000
				  ============================================

Assuming no dilution:
  Weighted average number of 
   shares outstanding               3,004,000         2,983,000      3,061,000
				  ============================================
  Per share (net income divided 
   by the weighted average number 
   of shares outstanding)               $5.98 (a)         $4.02          $3.02
				  ============================================


Primary:
  Adjusted shares outstanding - 
   after giving effect to 
   conversion of stock options 
   and stock awards                 3,074,000         3,007,000      3,126,000 
				  ============================================
  Per share - after giving effect 
   to conversion of stock options 
   and stock awards (net income 
   divided by adjusted shares 
   outstanding)                         $5.85 (a)         $3.98          $2.95 
				  ============================================


Fully diluted:
  Adjusted shares outstanding - 
   after giving effect to 
   conversion of stock options
   and stock awards                 3,078,000         3,079,000      3,151,000 
				  ============================================
  Per share - after giving effect 
   to conversion of stock options 
   and stock awards (net income 
   divided by adjusted shares 
   outstanding)                         $5.84 (a)         $3.87          $2.93 
				  ============================================

(a) Includes a credit of $4,867,000, $1.58 per common share (primary and fully 
diluted), for the cumulative effect of a change in accounting from the adoption 
of Statement of Financial Accounting Standards No. 109, Accounting for Income 
Taxes, effective January 1, 1993.


MIDLAND ANNUAL REPORT PAGE 2
CHAIRMAN'S LETTER


	Midland's income before cumulative effect of accounting change was 
$13,105,000, $4.27 per share for 1993 and net income (after cumulative 
effect of accounting change) was $17,972,000, $5.85 per share, on 
revenues of $267,667,000.  Net income for 1992 was $11,979,000, $3.98 
per share, on revenues of $225,504,000.  For the fourth quarter of 1993, 
net income was $2,645,000, $.87 per share, on revenues of $70,848,000.  
This compares to earnings for the fourth quarter of 1992 of $3,585,000, 
$1.17 per share, on revenues of $62,533,000.

	Midland's Board of Directors, at its March meeting, approved an 
increase in the cash dividend paid to shareholders from 50 cents to 54 
cents per common share on an annualized basis.  This is the seventh 
consecutive year that Midland's dividend has increased.

	As detailed in Management's Discussion and Analysis on pages 14 
and 15, the Company adopted two new accounting standards during 1993 
that had a positive impact on the Company's financial statements.  The 
adoption of SFAS 109 resulted in a $4,867,000 reduction in the Company's 
Federal Income Tax expense in 1993 and SFAS 115 resulted in the Company 
increasing Shareholders' Equity by approximately $5,659,000.

	The book value of Midland's stock was $44.39 per share as of 
December 31, 1993 compared to $37.52 at December 31, 1992. As a result 
of the Company's profitable operations along with the 
accounting adjustments discussed on pages 14 and 15, Midland's 
Shareholders' Equity increased approximately $21,527,000 during 1993, a 
19% increase.  The total assets of The Midland Company continued to grow 
during 1993 as they reached a record level of $435,598,000.

	American Modern Home Group (AMHG), the Company's insurance 
subsidiary reported another record year.  Net premiums written increased 
26% from 1992 to 1993 while net underwriting income increased 39% over 
the same period. This growth is a result of product diversification and 
growth in existing lines of business.  AMHG's combined ratio (the ratio 
of losses and expenses to premiums earned) was 94% for 1993, a level 
considered excellent by industry standards.  This compares to the 
estimated industry average of 109.2% and is lower than the 94.6% 
reported by AMHG for 1992.

	American Modern Home Group was able to produce these record 
numbers even though we participated in heavy losses caused by the severe 
storm that struck the eastern portion of the United States in March 1993 
and the record flooding which occurred throughout the midwest in July 
1993.

	AMHG reached a settlement on California Proposition 103 during 
September 1993.  AMHG had reserved approximately $2,800,000 (net of 
federal tax) more than the ultimate cost of settlement and, accordingly, 
this amount was taken into income during the third quarter of 1993.

	We are pleased that American Modern Home Group has once again 
earned the preferred industry rating of A+ Superior by the A.M. Best 
Company.  This rating is indicative of the financial strength, sound 
operating philosophies and conservative investment policies of your 
Company.  We have no investments in real estate.  The fixed income 
portfolio


MIDLAND ANNUAL REPORT PAGE 3

 continues to have a weighted quality average of approximately AAA.  The 
market value of the investment portfolio exceeds the cost by 
approximately $14,588,000.  In addition, the portfolio generated over 
$3,700,000 in realized capital gains during 1993, an increase of 
approximately 150% over the prior year.

	AMHG remains confident of its future. We continue to grow through 
expansion in markets that we currently service and through additional 
product offerings.

	M/G Transport Services, Inc., the Company's inland waterways 
transportation subsidiary, primarily hauls coal and aggregate on the 
Ohio and Mississippi rivers and their tributaries.  Operating income was 
significantly improved over 1992 in spite of the adverse effect of the 
depressed affreigtment rates and excess capacity that exists in the 
market place. Utilization of the Company's fleet was 81% for 1993.  M/G 
Transport, while encouraged with the increase in operating profits from 
1992 to 1993, will continue to look for a niche business that will allow 
us to take advantage of existing assets and to contribute positively to 
the profits of The Midland Company.

	Sales for CS Crable Sportswear, Inc., the Company's sportswear 
division, were comparable to 1992. CS Crable applies embroidery and 
screen printing processes onto high quality sportswear garments 
featuring designs of major colleges and universities, many of the 
professional leagues, golf and life-style themes.

	CS Crable recently signed an exclusive licensing agreement with 
Pebble Beach to produce and market golf-related products under the name 
of "Pebble Beach Sportswear by CS Crable."  We feel this is a 
significant new market area for us.  CS Crable will continue to pursue 
other licenses that management believes fit into the Company's plans for 
the future.

	As we previously announced, CS Crable's new 290,000 square foot 
office, production and warehouse facility was completed and occupied on 
May 30, 1993.  This new facility has allowed Crable to consolidate all 
of the functions of this division into one location.

	The Midland Company was saddened by the death of William N. 
Liggett in February 1993.  Mr. Liggett served on Midland's Board of 
Directors since 1970.  Mr. Liggett's impact on The Midland Company will 
be felt for many years to come.  We will miss Bill Liggett, not only as  
a business associate, but as a true friend.
	
	The past year was an important and successful year for The Midland 
Company.  Without the support of all those associated with your Company, 
the successes of 1993 would not have been possible.  We continue to be 
optimistic about the opportunities for the long term growth and 
profitability of your Company.

	Sincerely yours,


	
	J. P. Hayden, Jr.
	Chairman

	February 10, 1994
MIDLAND ANNUAL REPORT PAGE 4

OPERATIONS REVIEW


RIVER TRANSPORTATION

	M/G Transport Services, Inc. operates one of the larger inland waterways 
fleets in the United States.  The Company transports primarily coal and 
aggregate on the Ohio and Mississippi rivers and the tributaries.  Transport's 
fleet consists of 612 open-hopper barges and 13 full-line towboats with 70,800 
total horsepower.



SPORTSWEAR

	CS Crable Sportswear, Inc. applies embroidery and screenprinting 
processes onto high quality sportswear featuring designs of major colleges and 
universities, the National Football League, golf and life-style themes.  The 
Company maintains its own salesforce for marketing its products throughout the 
United States.  Primary emphasis has been on major department stores, sporting 
good stores and college bookstores.



INSURANCE

	American Modern Home Group consists of six property and casualty 
companies and two credit life companies.  AMHG is licensed in all 50 states.  
Traditionally, AMHG has specialized in writing physical damage insurance and 
related coverage on manufactured housing, but has in recent years expanded its 
operations to include Lower Valued Homes, Dwelling Fire, Homeowners, Mortgage 
Fire, Collateral Protection, Watercraft, Long-Haul Truck and Excess and 
Surplus Lines.
 



 

 


MIDLAND ANNUAL REPORT PAGE 5
INSURANCE

	We are pleased to report that the American Modern Home Group, 
which comprises The Midland Company's insurance operations, turned in a 
record-setting performance in 1993.  Net premiums written increased by 
more than 26% for the year, and net underwriting income increased over 
39%.  The Group recorded a 94% combined ratio for the year, which 
compares most favorably with an estimated industry result of 109.2%.  
AMHG's combined ratio has been below 100% in six of the last seven 
years, an outstanding performance record by any measure.

	These results are especially noteworthy in that they were achieved 
during one of the industry's worst years on record for insured 
catastrophe losses.  American Modern Home sustained nearly $4.8 million 
in losses on an after-tax basis as a result of the "winter hurricane" 
which struck the eastern half of the United States in March and, to a 
lesser extent the record setting Midwest floods of July and August.

	The Company attributes a large portion of its success to our 
disciplined strategic planning.  Dating back to its first formal 
planning conference in the fall of 1984, American Modern Home has 
maintained an unwavering commitment to the planning process.  As the 
organization continues along the growth curve, it places particular 
emphasis on the value of spreading the plan as broadly as possible 
throughout the organization.  The sense of purpose and focus this lends 
to the organization is, we believe, reflected in the Group's results.

	The results discussed above also benefited from the Company's 
settlement with the state of California of that state's Proposition 103 
voter insurance referendum.  AMHG had reserved approximately $2,800,000  
(net of taxes) more than the ultimate cost of the settlement.  This 
amount was taken into income in September as negotiations with the state 
were concluded.

	Consisting of six property and casualty companies and two life 
companies, the American Modern Home Group continues to position itself 
for future growth.  Significant resources have been allocated for the 
aggressive expansion of its Financial Services, Commercial Lines and 
Life Insurance operations.  As a sign of its commitment to these areas, 
the Company has added several key experienced industry professionals to 
our staff.


THIS PAGE INCLUDES TWO BAR CHARTS WITH THE FOLLOWING DATA. THE FIRST CHART IS OF
NET WRITTEN PREMIUMS AND THE SECOND IS TOTAL ASSETS. BOTH ARE FOR 10 YEARS.
	
	NET WRITTEN PRMIUMS     TOTAL ASSETS

1984            $65,491              $105,049
1985             71,636                 118,026
1986             80,979                 127,695
1987             95,570                 146,285
1988             94,182                 159,703
1989             94,537                 170,135
1990            107,896                 171,734
1991            124,161                 201,929
1992            144,642                 231,360
1993            183,162                 280,669

AMOUNTS IN THOUSANDS.

	
MIDLAND ANNUAL REPORT PAGE 6        
	
	Renewed emphasis on life insurance operations resulted in a change 
of name to American Modern Life and the re-domestication of this 
operation to Ohio.  It is also worth noting that Midland created an 
insurance holding company during the year, to be known as American 
Modern Home Group, Inc.  This vehicle provides the insurance operations 
additional means to increase policyholder surplus and support future 
premium growth.

	American Modern Home has once again earned the preferred industry 
rating of A+ Superior from the A. M. Best Company.  We are deeply 
committed to and very proud of this rating as it reflects the financial 
strength and sound operating philosophies of the Company.  Of perhaps 
equal importance, however, is the Company's reputation for delivering 
quality products supported by superior service.  While it may sound 
trendy to say that AMHG is focused on quality, we believe it to be true.  
The Company's goal is Excellence, and the process it is pursuing to 
achieve this goal is continuous improvement.  The focus group session 
pictured at left is but one example of the Company's efforts to get more 
in touch with its customers' expectations.  We view this commitment to 
quality as an absolute prerequisite to the Company's future success.

	AMHG's investment portfolio continues to be conservatively 
invested in high quality securities.  There are no real estate holdings 
in the portfolio.  The fixed income portfolio maintains a weighted 
quality average of approximately AAA, and the market value of the 
overall portfolio exceeds cost by approximately $14,588,000.  In 1993, 
the portfolio generated more than $3,700,000 in capital gains.  We 
believe the security of this portfolio is of paramount importance.

	We would like to express our gratitude to the many business 
partners who have contributed to our continued success.  We have 
committed ourselves to excellence and believe that we will be successful 
in earning your continued support.  We would also like to thank our 
staff, for without their dedication, we would not be able to meet our 
goal of excellence.

THIS PAGE INCLUDES A PHOTO OF A "FOCUS GROUP" CONSISTING OF 6 PEOPLE 
GATHERED AROUND A CONFERENCE TABLE.


MIDLAND ANNUAL REPORT PAGE 7

PAGE 7 OF THE MIDLAND COMPANY ANNUAL REPORT IS PART OF THE INSURANCE 
SECTION AND CONSISTS OF A PICTURE OF A MANUFACTURED HOME.  THERE IS ALSO THE 
FOLLOWING "AMHG HAS ONCE AGAIN EARNED THE PREFERRED INDUSTRY RATING OF 
A+ SUPERIOR."
MIDLAND ANNUAL REPORT PAGE 8
M/G TRANSPORT SERVICES, INC.

	M/G Transport Services, Inc., Midland's river transportation 
division, operates one of the larger inland waterway fleets in the 
United States.  The Company transports coal, aggregate, petroleum coke 
and miscellaneous dry bulk commodities on the nations inland waterways 
system.

	M/G Transport's operating income for 1993 was significantly 
improved over 1992 in spite of the adverse effect of the depressed 
affreigtment rates and excess capacity that continue to exist within the 
industry.  Because M/G Transport operates primarily in the Ohio River 
Valley and the lower Mississippi, the severe flooding which affected the 
midwest during July and August 1993 had a very minor impact on M/G's 
operating income. M/G's pursuit of export traffic and the increased 
demand from its utility customers caused the utilization of the 
Company's fleet increased from 67% in 1992 to 81% for 1993.  M/G's fleet 
consists of 652 barges and 13 full-line boats.  In addition, the Company 
placed covers on approximately 80 barges which has allowed us to 
diversify into the dry bulk commodity market place.

	Despite these improved operating efficiencies, 1994 will be a very 
challenging year for M/G Transport.  The majority of our fleet will be 
utilized through both long-term contracts and short-term "spot" moves. 
It appears that market conditions will continue to be depressed and, as 
a result, adversely affect M/G's operating profit for 1994.  We will 
continue to pursue new contracts and investigate new ways to improve 
operating efficiencies.  We believe that we will continue to grow and be 
profitable in the future.

	Management continues to explore the possibility of future 
expansion through acquisition of similar or related businesses.  We 
would like to take this opportunity to thank everyone associated with 
M/G Transport for their continued support.

THIS PAGE ALSO INCLUDES A PHOTO OF A NEW BARGE BEING LAUNCHED.

MIDLAND ANNUAL REPORT PAGE 9

PAGE 9 OF THE MIDLAND ANNUAL REPORT CONSISTS OF A PHOTO OF A MOTOR VESSEL WITH
A TOW OF BARGES WITH THE FOLLOWING CAPTION: "THE M/V POLO II PUSHES A COAL TOW
DOWN THE OHIO TO ONE OF M/G'S UTILITY CUSTOMERS."

MIDLAND ANNUAL REPORT PAGE 10
CS CRABLE SPORTSWEAR, INC.

	CS Crable applies embroidery and screenprinting processes onto 
high quality sportswear garments featuring designs of major colleges and 
universities, many of the professional leagues, golf and life-style 
themes.  The CS Crable label has now come to be recognized as one of the 
premier sportswear embroidery companies in the United States.  In 
addition, CS Crable's capabilities in screenprinting are also being 
recognized as being among the best in the industry.

	CS Crable recently signed an exclusive licensing agreement with 
Pebble Beach to produce and market a complete line of apparel under the 
name of "Pebble Beach Sportswear by CS Crable."  Management is very 
excited about this exclusive license as it allows us to expand into a 
much broader category of business with our retail partners and to enter 
the golf-related markets.  This introductory Pebble Beach product line 
has performed very well in focus groups as well as initial test markets.

	In addition, we continued to expand on current licensing 
agreements with Major League Baseball, the National Football League and 
the National Hockey League.  We will continue to pursue other licenses, 
including professional licenses, that management believes fit into the 
Company's plans for the future.

	CS Crable's new 290,000 square foot office, production and 
warehouse facility located on 89 acres just outside Cincinnati, was 
completed and occupied on May 30, 1993.  This new facility, pictured on 
the opposite page, has allowed CS Crable to consolidate all of its 
functions into one location as well as allow for anticipated growth of 
this division.

	Sales for CS Crable Sportswear, Inc., the Company's sportswear 
division, were below management's expectations.  The growth in sales did not 
develop as projected.  Sales of CS Crable's "upper-end" products did not 
experience growth in the cautious economic climate that existed in 1993 and, as 
a result, our profit margins were adversely effected.

	Management believes that we have taken important steps to improve 
operating margins in the future.  Among these are the ability to improve 
our sourcing of garments as a result of successfully completing a major 
import program during 1993.  We have increased manufacturing 
efficiencies by  relocating to our new facility.

	The management of CS Crable Sportswear would like to thank our 
entire staff for their hard work and dedication.  In addition, we thank 
all of our customers for their continued loyalty and we pledge to 
maintain our philosophy of providing high standards of quality and 
service.  

THIS PAGE ALSO INCLUDES A PHOTO OF FIVE CS CRABLE GARMENTS.

MIDLAND ANNUAL REPORT PAGE 11

PAGE 11 OF THE MIDLAND ANNUAL REPORT IS PART OF THE CS CRABLE SPORTSWEAR 
SECTION.  PAGE 11 INCLUDES A PHOTO OF THE NEW CS CRABLE OFFICE, PRODUCTION AND
WAREHOUSE FACILITY ALONG WITH THE FOLLOWING "CS CRABLE SPORTSWEAR CONTINUES TO
EXPAND ITS PROFESSIONAL SPORTS AND OTHER LICENSES.
MIDLAND ANNUAL REPORT PAGE13
SELECTED CONSOLIDATED FINANCIAL DATA

THE MIDLAND COMPANY AND SUBSIDIARIES

Years Ended December 31,
- ------------------------
		 1993            1992         1991         1990         1989    
	     -------------------------------------------------------------------   

Revenues     $267,667,000    $225,504,000 $202,583,000 $179,856,000 $158,996,000
	     -------------------------------------------------------------------   

Net Income   $ 17,972,000(a) $ 11,979,000 $  9,231,000 $  9,989,000 $  9,216,000
	     -------------------------------------------------------------------

Earnings Per 
Common Share-
Primary             $5.85(a)        $3.98        $3.02        $3.12        $2.80
	     -------------------------------------------------------------------

Earnings Per 
Commons Share-            
Fully Diluted       $5.84(a)        $3.87        $2.93        $3.06        $2.75
	     -------------------------------------------------------------------
Marketable 
Securities   $224,614,000    $188,531,000 $163,145,000 $138,642,000 $139,205,000
	     -------------------------------------------------------------------

Property, 
Plant and 
Equipment 
(net)        $107,892,000    $ 93,042,000 $ 85,399,000 $ 81,181,000 $ 77,500,000
	     -------------------------------------------------------------------

Total Assets $435,598,000    $359,702,000 $318,101,000 $280,319,000 $275,462,000
	     -------------------------------------------------------------------

Unearned 
Insurance 
Premiums     $109,652,000    $ 89,732,000 $ 76,963,000 $ 65,872,000 $ 59,114,000
	     -------------------------------------------------------------------

Insurance 
Loss 
Reserves     $ 37,133,000    $ 23,993,000 $ 22,733,000 $ 19,542,000 $ 21,331,000
	     -------------------------------------------------------------------

Long-Term 
Debt         $ 56,522,000    $ 34,801,000 $ 31,730,000 $ 30,670,000 $ 34,963,000
	     -------------------------------------------------------------------   

Shareholders' 
Equity       $133,110,000    $111,583,000 $101,724,000 $ 93,102,000 $ 90,599,000
	     -------------------------------------------------------------------

Book Value 
Per Share          $44.39          $37.52       $33.69       $30.20       $27.88
	     -------------------------------------------------------------------

Dividends Per 
Common Share         $.54            $.50         $.46         $.42         $.38
	     -------------------------------------------------------------------

Common Shares 
Outstanding     2,999,000       2,974,000    3,019,000    3,082,000    3,250,000
	     -------------------------------------------------------------------

(a)Includes a credit of $4,867,000, $1.58 per common share, for the cumulative 
effect of change in accounting from the adoption of Statement of Financial 
Accounting Standards No. 109, Accounting for Income Taxes, effective 
January 1, 1993.
MIDLAND ANNUAL REPORT PAGE 14

MANAGEMENT'S DISCUSSION AND ANALYSIS

THE MIDLAND COMPANY AND SUBSIDIARIES 
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 


Reportable Segments 
	The Company's operations are classified into four reportable business 
segments: Insurance, River Transportation, Sportswear and Finance and Other.  
A description of these segments and comments with regard to their operations are
included below.  In addition, please refer to the Chairman's Letter and to the 
other information on page 4 and pages 5 through 11 of the Annual Report.  Such 
information, including the Quarterly Data presented on page 28, should also be 
considered a part of this analysis. 
	Midland's insurance division consists of six property and casualty 
companies and two credit life companies operating as American Modern Home Group.
AMHG is licensed to write business in all 50 states plus the District of 
Columbia.  The majority of the Company's business is physical damage insurance 
on manufactured homes, generally written for a term of 12 months with coverages 
similar to conventional homeowners insurance policies.  Other insurance products
include Lower Valued Homes, Dwelling Fire, Homeowners, Mortgage Fire, Collateral
Protection, Watercraft, Long-Haul Truck, Commercial and Excess and Surplus 
Lines. 
	Midland's river transportation division, M/G Transport Services, Inc., 
primarily hauls coal, aggregate, petroleum coke and miscellaneous dry bulk 
commodities on the Ohio and Mississippi rivers and their tributaries.  
Commodities are hauled under both long-term contracts and "spot" moves.  
M/G Transport Services, Inc. currently operates one of the larger fleets on the 
inland waterways system.  
	Midland's sportswear division, CS Crable Sportswear, Inc., purchases 
basic garments and imprints these garments using embroidery and screenprinting 
processes.  Products are marketed by both company and independent sales 
representatives located strategically throughout the United States. 
	Midland's finance operations have not been significant in recent years, 
however, the Company continues to maintain a loan receivable portfolio.
Results of Operations
	American Modern Home Group achieved a record level of profitability in 
1993.  This record setting performance was accomplished after the Company 
absorbed approximately $4.8 million in after-tax losses from the severe winter 
storm which devastated the eastern half of the United States and, to a lesser 
extent, the record setting Midwest floods which occurred in July 1993.  The 
operating performance of this division was enhanced by the settlement of 
California Proposition 103 which increased after-tax profits by $2.8 million.  
This division continues to produce excellent underwriting results as evidenced 
by its combined ratio (the ratio of losses and expenses to premiums earned) of 
94% and 94.6% in 1993 and 1992, respectively.  These ratios are considered 
excellentby industry standards. 
	The increase in insurance revenues in 1993 and 1992 is due to the growth 
in the Company's new insurance products which have been introduced in recent 
years.  Insurance claims and policy acquisition costs also increased in 1993 and
1992 due to the overall growth in written premiums. 
	River transportation revenues and related operating expenses increased 
in 1993 primarily due to the addition of a large one year contract with a 
utility.  This contract was not renewed for 1994.  Revenues and related expenses
decreased in 1992 primarily due to lower revenues on the Company's aggregate 
hauling business.  This reduction in aggregate tonnage in 1992 (and somewhat in 
1993) was due to competing product being shipped into the United States from 
Mexico.  The river transportation business continues to be affected by excess 
capacity in the industry.  As the Company has previously announced, 
M/G Transport has 



MIDLAND ANNUAL REPORT PAGE 15

become aware of an investigation by Federal authorities.  We believe that this 
investigation concerns the possible disposal of bilge water and other refuse on 
various vessels on the Ohio River.  M/G is cooperating fully with the 
investigation, the outcome of which cannot presently be determined.            
				    
	Sportswear revenues (and related expenses) experienced significant 
growth from 1991 to 1992 due to geographic expansion of the Company's sales 
force.  
	This rapid growth in revenues flattened in 1993 due inpart to a contraction in 
the market for CS Crable's higher priced sportswear.  Operating margins were 
depressed in 1993 since management had increased its inventory and production 
capacity in anticipation of continued growth in revenues.  Management believes 
that the Company can experience moderate growth in revenues in 1994 and the 
Company has taken steps to improve its operating margin. 
	The revenues and expenses associated with the Company's finance and 
other operations are not significant and have a relatively minor impact on the 
Company's operating margins.      
	The Company adopted SFAS 109, "Accounting for Income Taxes," effective 
January 1, 1993.  The cumulative effect of adopting SFAS 109 was to increase 
1993 income by $4,867,000 and to decrease the deferred federal income tax 
liability. 
 
Liquidity and Capital Resources 
	The Company and its finance subsidiary issue commercial paper, generally 
below the bank prime borrowing rates, and have $37 million of credit lines 
available under bank lines at costs not exceeding prime borrowing rates.  There 
was approximately $14.3 million of commercial paper, $11 million of the 
previously mentioned bank lines and $11 million in other short-term bank 
borrowings outstanding at December 31, 1993.  The Company plans to service 
existing debt with internally generated funds. 
 
Change in Financial Condition 
	Marketable securities increased in 1993 and 1992 primarily as a result 
of the net earnings and growth of the insurance subsidiaries and the unrealized 
appreciation in the equity securities portfolio owned by those companies.  Also,
in 1993, the Company adopted SFAS 115 which increased marketable securities by 
$8,603,000, increased deferred federal income tax $2,944,000 and increased 
shareholders' equity $5,659,000. 
	The increase in property, plant and equipment in  1993 is primarily 
attributable to M/G Transport Services, Inc.'s acquisition of 60 barges for 
approximately $12.5 million and approximately $7.8 million in additional 
construction costs paid in 1993 for CS Crable Sportswear, Inc.'s new facility. 
The 1992 increase was the result of M/G Transport Services, Inc.'s acquisition 
of 38 barges for approximately $7 million, and approximately $4.9 million in 
construction costs for the CS Crable facility. 
	The increase in deferred insurance policy acquisition costs and unearned 
insurance premiums in 1993 and 1992 is attributable to the growth in the 
insurance companies' net written premiums which increased 26.6% in 1993 and 
16.5% in 1992. 
	Notes payable-banks increased in 1992 due primarily to the cash 
requirements associated with the previously discussed 1992 barge acquisitions as
well as the construction costs related to the sportswear division's new office, 
production and warehouse facility. 
	Long-term debt increased in 1993 due to the financing requirements 
associated with the Company's aforementioned 1993 acquisitions. 
	 
Impact of Inflation 
	Management does not consider the impact of changing prices to be 
material in the analysis of the Company's overall operations. 
 

MIDLAND ANNUAL REPORT PAGE 16

CONSOLIDATED BALANCE SHEETS
- ---------------------------

THE MIDLAND COMPANY AND SUBSIDIARIES

December 31,                                       1993              1992
- ------------------------------------           ------------------------------  
		
ASSETS
- ------

Cash                                           $  3,935,000      $  2,238,000  
						 

Marketable Securities                           224,614,000       188,531,000  
							

Receivables:

	Accounts receivable                      43,706,000        33,123,000      

	Finance receivables 
	(including amounts maturing 
	after on year)                            5,512,000         3,285,000       
					       ------------------------------
		Sub-Total                        49,218,000        36,408,000      
					       ------------------------------

	Less allowance for losses                 1,117,000         1,192,000       
					       ------------------------------

		Net                              48,101,000        35,216,000      
					       ------------------------------

Inventory-Sportswear Division                    15,968,000        13,129,000  
			

Property, Plant and Equipment:

	Original cost                           185,164,000       163,221,000     

	Less accumulated depreciation 
	and amortization                         77,272,000        70,179,000      
					       ------------------------------

		Net                             107,892,000        93,042,000      
					       ------------------------------

Deferred Insurance Policy 
Acquisition Costs                                33,402,000        25,909,000  
			

Other Assets                                      1,686,000         1,637,000  
					       ------------------------------

		Total Assets                   $435,598,000      $359,702,000     
					       ==============================


See notes to consolidated financial statements.
 



 

 


MIDLAND ANNUAL REPORT PAGE 17 
 
THE MIDLAND COMPANY AND SUBSIDIARIES 
- ------------------------------------ 
December 31,                                       1993              1992 
- ------------------------------------------     ------------------------------  
 
LIABILITIES AND SHAREHOLDERS' EQUITY 
 
 
Notes Payable Within One Year: 
	Banks                                  $ 22,000,000      $ 27,000,000  
			 
	Commercial Paper                         14,302,000         8,866,000  
					       ------------------------------
	Total                                    36,302,000        35,866,000  
					       ------------------------------
Accounts Payable-Trade                            5,142,000         5,165,000  
			 
Other Payables and Accruals                      37,513,000        36,462,000  
			 
Current Portion of Long-Term Debt                 9,412,000         6,915,000  
			 
Unearned Insurance Premiums                     109,652,000        89,732,000  
			 
Insurance Loss Reserves                          37,133,000        23,993,000  
						 
Deferred Federal Income Tax                      20,224,000        22,100,000  
			 
Long-Term Debt                                   47,110,000        27,886,000  
			 
Shareholders' Equity: 
    Common stock (issued and outstanding: 
     2,999,000 shares at December 31, 1993 
     and 2,974,000 shares at December 31, 
     1992 after deducting treasury stock of 
     644,000 shares and 668,000 shares, 
     respectively)                                  911,000           911,000  
	Additional paid-in capital               14,620,000        13,992,000  
	Retained earnings                       123,995,000       107,646,000  
	Net unrealized gain on marketable 
	securities                               11,308,000         5,836,000  
	Treasury stock (at cost)                (16,564,000)      (16,802,000) 
	Unvested restricted stock awards         (1,160,000)             --  
					       ------------------------------
		Total                           133,110,000       111,583,000  
					       ------------------------------
		Total Liabilities and 
		Shareholders' Equity           $435,598,000      $359,702,000  
					       ==============================
MIDLAND ANNUAL REPORT PAGE 18
CONSOLIDATED STATEMENTS OF INCOME AND RETAINED EARNINGS

THE MIDLAND COMPANY AND SUBSIDIARIES
Years Ended December 31,            1993             1992             1991    
- -----------------------------   ----------------------------------------------
Revenues:
  Insurance                     $178,577,000     $144,774,000     $123,453,000 
  River transportation            53,252,000       47,186,000       56,685,000 
  Sportswear                      34,702,000       32,620,000       21,298,000 
  Finance and other                1,136,000          924,000        1,147,000 
				----------------------------------------------
	   Total                 267,667,000      225,504,000      202,583,000     
				----------------------------------------------
Costs and Expenses:     
  Insurance claims and policy 
   acquisition costs             132,871,000      106,449,000       93,677,000 
  Insurance operating and 
   administrative expenses        21,203,000       19,195,000       15,559,000 
  River transportation 
  operating expenses              49,511,000       45,292,000       53,672,000 
  Sportswear operating expenses   37,023,000       30,033,000       19,378,000 
  Interest expense                 4,144,000        3,739,000        3,797,000 
  Other operating and 
  administrative expenses          4,662,000        4,791,000        4,177,000 
				----------------------------------------------
	   Total                 249,414,000      209,499,000      190,260,000        
				----------------------------------------------
Income Before Federal Income 
 Tax and Cumulative Effect of 
 Accounting Change                18,253,000       16,005,000       12,323,000 
Provision For Federal Income Tax   5,148,000        4,026,000        3,092,000 
				----------------------------------------------
Income Before Cumulative Effect       
 of Accounting Change             13,105,000       11,979,000        9,231,000 
Cumulative Effect of Accounting 
 Change                            4,867,000            --              --      
				----------------------------------------------
Net Income                        17,972,000       11,979,000        9,231,000 
		
Retained Earnings, Beginning 
 of Year                         107,646,000       97,156,000       89,332,000 
  Cash Dividends Declared         (1,623,000)      (1,489,000)      (1,407,000)
				----------------------------------------------
Retained Earnings, End of Year  $123,995,000     $107,646,000     $ 97,156,000 
				==============================================
Primary Earnings Per Share of Common Stock:
  Income Before Cumulative 
   Effect of Accounting Change         $4.27            $3.98            $3.02
  Cumulative Effect of Accounting 
   Change                               1.58              --              --   
				       ---------------------------------------
  Net Income                           $5.85            $3.98            $3.02 
				       ---------------------------------------
Fully Diluted Earnings Per Share of Common Stock:
  Income Before Cumulative 
   Effect of Accounting Change         $4.26            $3.87            $2.93
  Cumulative Effect of Accounting 
   Change                               1.58              --              --   
				       ---------------------------------------
  Net Income                           $5.84            $3.87            $2.93 
				       ---------------------------------------
Cash Dividends Per Share of 
 Common Stock                           $.54             $.50             $.46 
				       ---------------------------------------
See notes to consolidated financial statements.

MIDLAND ANNUAL REPORT PAGE 19

CONSOLIDATED STATEMENTS OF CASH FLOWS

THE MIDLAND COMPANY AND SUBSIDIARIES


Years Ended December 31,                 1993           1992           1991    
- ------------------------             ------------------------------------------
Cash Flows from Operating Activities:
  Net Income                         $ 17,972,000   $ 11,979,000   $  9,231,000
  Adjustments to reconcile net income to net
   cash provided by operating activities:
    Depreciation and amortization      10,291,000      9,150,000      8,242,000
    Increase in unearned 
     insurance premiums                19,920,000     12,769,000     11,091,000
    Increase in insurance loss 
     reserves                          13,140,000      1,260,000      2,880,000
    Decrease (increase) in net 
     accounts receivable              (10,658,000)       862,000     (9,203,000)
    Increase in deferred insurance 
     policy acquisition costs          (7,493,000)    (3,870,000)    (3,613,000)
    Provision (credit) for deferred 
     federal income tax                (4,854,000)      (218,000)      (251,000)
    Increase in inventory-
     Sportswear Division               (2,839,000)    (7,423,000)    (2,467,000)
    Increase (decrease) in accounts 
     payable and accruals                 995,000     (1,265,000)    10,586,000
    Decrease (increase) in other assets   (49,000)      (248,000)       250,000 
    Other-net                             229,000        (58,000)       194,000 
				     ------------------------------------------
	 Net cash provided by 
	 operating activities          36,654,000     22,938,000     26,940,000      
				     ------------------------------------------
Cash Flows from Investing Activities:
  Purchase of marketable securities   (69,956,000)   (47,624,000)   (68,634,000)
  Sale of marketable securities        52,694,000     27,390,000     48,796,000
  Acquisition of property, plant 
   and equipment                      (27,354,000)   (17,608,000)   (12,961,000)
  Increase in cash equivalent 
   marketable securities              (15,332,000)    (7,362,000)    (5,101,000)
  Maturity of marketable securities     4,323,000      4,544,000     10,526,000
  Sale of property, plant and equipment 2,912,000        896,000        686,000
  Net decrease (increase) in 
   finance receivables                 (2,227,000)     2,209,000      5,676,000
  Acquisition of new business entities, 
   net of cash acquired                    --             --         (5,586,000)
				     ------------------------------------------
	Net cash used in 
	investing activities          (54,940,000)   (37,555,000)   (26,598,000)
				     ------------------------------------------
			
Cash Flows from Financing Activities:
  Issuance of long-term debt           31,597,000     10,000,000      7,000,000
  Repayment of long-term debt          (9,061,000)    (6,172,000)    (5,236,000)
  Dividends paid                       (1,590,000)    (1,464,000)    (1,383,000)
  Payment of capitalized 
   lease obligations                     (815,000)      (757,000)      (704,000)
  Purchase of treasury stock             (799,000)    (2,654,000)    (2,264,000)
  Increase in net short-term borrowings   436,000     15,298,000      1,524,000
  Issuance of treasury stock              215,000        468,000         27,000 
				     ------------------------------------------
	Net cash provided by (used in) 
	financing activities           19,983,000     14,719,000     (1,036,000)    
				     ------------------------------------------
Net Increase (Decrease) in Cash         1,697,000        102,000       (694,000)
Cash at Beginning of Year               2,238,000      2,136,000      2,830,000 
				     ------------------------------------------
Cash at End of Year                  $  3,935,000   $  2,238,000   $  2,136,000
				     ==========================================                          
										
Supplemental Disclosures:
The Company paid interest of $4,025,000, $3,568,000 and $3,665,000 and income 
taxes of $5,215,000, $6,226,000 and $1,825,000 in 1993, 1992 and 1991, 
respectively.

See notes to consolidated financial statements.
 



MIDLAND ANNUAL REPORT PAGE 20
 

 


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
THE MIDLAND COMPANY AND SUBSIDIARIES

Years Ended December 31, 1993, 1992 and 1991



1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	The accounting policies of the Company and its subsidiaries conform to 
generally accepted accounting principles and reflect practices appropriate to 
the industries in which they operate.  Those policies that affect the more 
significant elements of the consolidated financial statements are summarized 
below.
	Principles of Consolidation: The consolidated financial statements 
include the accounts of the Company and all subsidiary companies.  Material 
intercompany balances and transactions have been eliminated.
	Marketable Securities: Marketable securities are categorized as debt 
securities (cash equivalents, debt instruments and preferred stocks having 
scheduled redemption provisions) and equity securities (common stocks and 
preferred stocks which do not have redemption provisions).  The Company 
adopted Statement of Financial Accounting Standards (SFAS) No. 115, "Accounting 
for Certain Investments in Debt and Equity Securities," effective December 31, 
1993 (also see Note 2).  This statement requires securities to be classified as 
trading, available-for-sale or held-to-maturity.  Only those debt securities 
classified as held-to-maturity are carried at amortized cost, while those debt 
and equity securities classified as trading or available-for-sale are carried at
market value.  At December 31, 1993, all debt and equity securities are 
classified as available-for-sale and are carried at market value.  Prior to 
1993, debt securities were carried at amortized cost, equity securities held by 
the insurance subsidiaries were carried at market value, and equity securities 
held by the parent company were carried at the lower of cost or market value.
	Inventory-The sportswear division's inventory is valued at the lower of 
cost (using the weighted average method of inventory valuation) or market.
	Property and Depreciation: Property, plant and equipment is stated at 
cost.  Depreciation and amortization are generally calculated using the 
straight-line method over the estimated useful lives of the properties.  Certain
properties purchased after 1986 are depreciated on an accelerated basis.
	Federal Income Tax: The Company files a consolidated federal income tax 
return which includes all subsidiaries.
	Investment tax credits previously allowed on property additions were 
deferred in the year of tax benefit and are being amortized against future 
operations over the estimated useful lives of the properties.
	Insurance Income: Premiums for physical damage and credit accident and 
health insurance, net of premiums ceded to reinsurers, are recognized as income 
on a pro-rata basis over the lives of the policies.  Credit life premiums are 
recognized as income over the lives of the policies using the sum of the digits 
method.  The Company does not consider anticipated investment income in 
determining premium deficiencies (if any) on short-term contracts.  Policy 
acquisition costs, primarily commission expenses and premium taxes, are expensed
over the terms of the related policies on the same basis as the related premiums
are earned.  Selling and administrative expenses which are not primarily related
to premiums written are expensed as incurred.
	Insurance Losses: Unpaid losses and loss expense include an amount 
determined from reports on individual cases and an amount, based on past 
experience, for losses incurred but not reported.  Such liabilities are 
necessarily based on estimates and, while management believes that the amounts 
are fairly stated, the ultimate liability may be in excess of or less than the 
amounts provided.  The methods of making such estimates and for establishing the
resulting liabilities are continually reviewed and any adjustments resulting 
therefrom are included in earnings currently.  Insurance loss reserves include 
an amount for claim drafts issued but not yet paid.
	Reinsurance Agreements: The Company cedes varying portions of their 
written premiums to reinsurers and receives a commission on such premiums ceded.
Reinsurance contracts do not relieve the Company from its obligations to 
policyholders and failure of reinsurers to honor their obligations could result 
in losses to the Company.  The Company evaluates the financial condition of its 
reinsurers and monitors concentrations of credit risk arising from similar 
geographic regions, activities, or economic characteristics of the reinsurers to
minimize its exposure to significant losses from reinsurer insolvencies.  In 
addition, the Company pays a percentage of earned premiums to reinsurers in 
return for coverage against catastrophic losses.
	Allowance for Losses: Provisions for losses on receivables are made in 
amounts deemed necessary to maintain adequate reserves to cover possible future 
losses.
	Statements of Cash Flows: For purposes of the statements of cash flows, 
the Company defines cash as cash held in operating accounts at financial 
institutions.  The amounts reported in the statements of cash flows for the 
purchase, sale or maturity of marketable securities do not include cash 
equivalents.
	
MIDLAND ANNUAL REPORT PAGE 21        
	
	Futures Contracts: The Company enters into futures contracts to hedge its 
exposure to price fluctuations on anticipated fuel requirements for the river 
transportation business.  Gains and losses on hedging contracts are deferred and
recognized in river transportation operating expenses as part of the fuel cost. 
Open contracts at December 31, 1993 and 1992 had a contract value of 
approximately $403,000 and $1,390,000, respectively.  Risk arises from the 
possible decline in the market value of the contracts.
	Proposition 103: California Proposition 103 provided, among other 
things, that rates for automobile and most other insurance policies issued or 
renewed between November 8, 1988 and November 9, 1989 be rolled back to the 
levels of November 8, 1987 and then be reduced by an additional 20%.  In 1993, 
the Company's insurance subsidiaries reached a favorable settlement with the 
state of California regarding this issue.  As a result of the settlement, 
approximately $2,800,000 (net of federal income tax) was taken into income in 
1993 which represented the amount reserved in excess of the agreed upon refunds 
to our policyholders.
	Reclassifications: Certain previously reported amounts in the 
accompanying consolidated financial statements have been reclassified to conform
to the current year's classifications.

2. MARKETABLE SECURITIES
				      Thousands of Dollars    
		     -----------------------------------------------------
				       Gross           Gross   
				    Unrealized      Unrealized      Market  
       1993            Cost            Gains          Losses         Value   
- --------------------------------------------------------------------------
Debt Securities:
  Governments        $ 69,482        $ 3,101           $106        $72,477
  Municipals           61,642          3,475            119         64,998
  Cash Equivalents     45,965            --             --          45,965
  Corporates           10,514            467              4         10,977
		     -----------------------------------------------------
   Total              187,603          7,043            229        194,417
Equity Securities      16,864         11,117            639         27,342
Accrued Interest
  and Dividends         2,855            --             --           2,855
		     -----------------------------------------------------
Total Marketable
  Securities         $207,322        $18,160           $868       $224,614
		     =====================================================

				       Thousands of Dollars      
			 -------------------------------------------------
					      Market           Carrying
      1992                  Cost               Value             Value  
- --------------------------------------------------------------------------
Debt Securities:
  Governments            $ 71,114            $ 75,200          $ 71,114
  Municipals               51,478              53,514            51,478
  Cash Equivalents         30,633              30,633            30,633
  Corporates                7,774               8,101             7,774   
			 -------------------------------------------------
    Total                 160,999             167,448           160,999  
			 -------------------------------------------------
Equity Securities:
  Parent Co.                2,097               4,033             2,097
  Insurance Subs.          14,588              22,514            22,514  
			 -------------------------------------------------
    Total                  16,685              26,547            24,611  
			 -------------------------------------------------
Accrued Interest
  and Dividends             2,921               2,921             2,921   
			 -------------------------------------------------
Total Marketable
  Securities             $180,605            $196,916          $188,531        
			 =================================================

	Gross unrealized gains and losses on Marketable Securities as of 
December 31, 1992 were (amounts in 000's):        
			    Gains          Losses
			   ----------------------
Debt Securities:
 Governments               $4,238          $  152
 Municipals                 2,079              43     
 Corporates                   331               4
			   ----------------------
   Total                   $6,648          $  199
			   ======================
Equity Securities:
 Parent Co.               $ 1,941         $     5
 Insurance Subs.            8,354             428
			  -----------------------
   Total                  $10,295          $  433
			  =======================

	The net unrealized gains and losses on marketable securities carried at 
market value are included in a valuation allowance in Shareholders' Equity.  
In 1992, this valuation allowance also included $916,000 of unrealized gains on 
appreciated equity securities purchased by the parent company from an insurance 
subsidiary.  The valuation allowance is net of deferred federal income taxes of 
$5,984,000 in 1993 and $3,006,000 in 1992.  As a result of changes in this 
valuation allowance, Shareholders' Equity increased $5,472,000, $1,556,000 and 
$3,034,000 in 1993, 1992 and 1991, respectively.  Included in the 1993 change 
in valuation allowance was $5,659,000 which represented the effect of the change
in accounting for debt and equity securities (see note 1).

MIDLAND ANNUAL REPORT PAGE 22


	Included in the determination of net income are net realized gains of 
$3,735,000, $1,510,000 and $631,000 in 1993, 1992 and 1991, respectively.  The 
cost of securities sold is based on specific identification of the securities at
the time of sale.
	The cost and approximate market value of debt securities at December 31, 
1993, by contractual maturities, are shown below.  Actual maturities may differ 
from contractual maturities when there exists a right to call or prepay 
obligations with or without call or prepayment penalties (amounts in 000's).

				    
					       Market
				Cost            Value
			      ------------------------   
Debt Securities:
  Under 1 year                $ 52,204        $ 52,347
  1-5 years                    100,328         104,811
  6-10 years                    31,177          33,365
  Over 10 years                  3,894           3,894
			      ------------------------
			      $187,603        $194,417
			      ========================
3. RECEIVABLES
	Accounts receivable at December 31, 1993 and 1992 are generally due 
within one year and consist of the following (amounts in 000's):

				1993            1992    
			       ----------------------- 
Insurance                      $32,342         $19,517
River Transportation             6,905           8,130
Sportswear                       4,459           5,476
			       -----------------------
	Total                  $43,706         $33,123
			       =======================

4. PROPERTY, PLANT AND EQUIPMENT
	At December 31, 1993 and 1992, property, plant and equipment was 
comprised of the following (amounts in 000's):

				1993            1992    
			     -------------------------   
Land                         $   1,256        $    488
Buildings, improvements,
  fixtures, etc.                41,166          27,516
Vessels and barges             134,599         122,193
River transportation equip-     
  ment under capital leases      8,143           8,143
Construction-in-progress            --           4,881
			     -------------------------
			       185,164         163,221
Less accumulated depreciation 
  and amortization              77,272          70,179  
			     -------------------------
	    Total            $ 107,892        $ 93,042        
			     =========================

	The 1992 construction-in-progress pertained to the construction costs 
for CS Crable Sportswear's new office, production and warehouse facility which 
was completed and occupied in 1993.

5. NOTES PAYABLE TO BANKS
	At December 31, 1993 and 1992, the Company had conventional lines of 
credit of $37,000,000 and $35,000,000 with commercial banks.  The lines of 
credit in use under these agreements at December 31, 1993 and 1992 were 
$11,000,000 and $14,000,000, respectively.  Borrowings under these lines of 
credit constitute senior debt.  Commitment fees are currently required by the 
lending institutions regarding these credit agreements. 
	Additionally, at December 31, 1993 and 1992, the Company had other 
short-term bank borrowings outstanding of $11,000,000 and $13,000,000, 
respectively.  These borrowings also constitute senior debt.

6. LONG-TERM DEBT
	Long-term debt at December 31, 1993 and 1992 was comprised of the 
following issues (amounts in 000's):
						1993         1992    
					      --------------------  
Equipment and Real Estate Obligations:
 Mortgages:
	9.70%   September 30, 1996             $2,875       $3,375
	9.55    September 30, 1996              2,875        3,375
	9.45    September 30, 1994              2,875        3,375
	9.45    April 1, 1998                     --         2,888
	9.25    March 31, 1993                    --         2,100
	7.22    January 1, 2002                 4,125        4,625
	7.04    March 31, 1998                  1,700        2,100
	6.45    July 1, 2000                    3,610          --
	6.35    December 31, 1998               8,800          --
	5.82    October 31, 1998                6,197          --
	5.74    November 30, 2003               8,956          --
*  Due serially through 1998                    7,735        4,625         
** Due serially through 1996                    4,237        4,987
					      --------------------
Capitalized lease obligations                   2,537        3,351   
Total equipment and real
  estate obligations                           56,522       34,801
Less current maturities                         9,412        6,915   
					      --------------------
      Total                                   $47,110      $27,886 
					      ====================

*Interest rate is 1% above LIBOR. ** Rates of interest are 1/4 point below the 
prime lending rate.

	Equipment and real estate obligations are collateralized by river 
transportation equipment and real estate with a net book value of approximately 
$61,000,000.
      The aggregate amount of repayment requirements on long-term debt for the 
five years subsequent to 1993 (excluding repayments of capitalized lease 
obligations-see note 12) are:

	1994    $ 8,535,000     1997     $  6,082,000
	1995      6,575,000     1998       12,381,000
	1996      9,528,000

	
	
MIDLAND ANNUAL REPORT PAGE 23        
	
	
	In 1992, the Company entered into an interest rate swap agreement to 
reduce the impact of changes in interest rates on some of its variable rate 
long-term obligations.  The notional amount declines quarterly at a rate of 
$250,000 through November 3, 2002.  Under terms of the agreement, the Company 
has agreed to exchange LIBOR-based interest payments for 6.29% fixed rate 
payments on a declining initial notional amount of $10,000,000.  The market 
risk associated with the agreement is mitigated because decreased interest 
receipts under the agreement resulting from a decrease in LIBOR are effectively 
offset by decreased interest payments under the debt obligations.
	The fair value of the mortgages and capitalized lease obligations, 
estimated using interest rates that are currently available to the Company for 
issuance of debt with similar terms and remaining maturities, exceeds the 
carrying value at December 31, 1993 and 1992 by approximately $496,000 and 
$730,000, respectively. 

7. FEDERAL INCOME TAX
	The provision for federal income tax is summarized as follows (amounts 
in 000's):

			      1993         1992         1991    
			     --------------------------------
Current provision            $5,137       $4,244       $3,343   
Deferred provision               11         (218)        (251)
			     --------------------------------
    Total                    $5,148       $4,026       $3,092 
			     ================================

	The federal income tax provision for the years ended December 31, 1993, 
1992 and 1991 is different from amounts derived by applying the statutory tax 
rates to income before federal income tax as follows (amounts in 000's):


			      1993         1992         1991    
			     -------------------------------- 
Federal income tax at
  statutory rate             $6,389       $5,442       $4,190
Tax effect of:
  Tax exempt interest
    and excludable
    dividend income          (1,134)        (943)        (700)
  Increase in statutory
    rate on deferred taxes      357           --          --
  Investment tax credits       (289)        (288)        (290)
  Net life insurance tax
    deductions                 (114)         (78)         (90)
  Other  net                    (61)        (107)         (18)
			     --------------------------------
Provision for federal
  income tax                 $5,148       $4,026       $3,092  
			     ================================

	The Company adopted SFAS No. 109, "Accounting for Income Taxes", 
effective January 1, 1993.  This statement requires the use of the liability 
method rather than the deferral method in determining the Company's deferred tax
liability.  The cumulative effect of adopting SFAS No. 109 on the Company's 
financial statements was to increase 1993 income by $4,867,000 and to decrease 
the deferred federal income tax liability.
	Deferred federal income taxes reflect the net tax effects of temporary 
differences between the carrying amounts of assets and liabilities for financial
reporting purposes and the amounts used for federal income tax purposes.  
Significant components of the Company's net deferred federal income tax 
liability as of December 31, 1993 are as follows (amounts in 000's):

Deferred Tax Liabilities:
	Accelerated depreciation        $ 14,339
	Deferred insurance policy 
	acquisition costs                 11,255
	Unrealized gain on marketable
	  securities                       5,984
	Investment tax credits             1,787
	Other                                446
					--------
	    Sub-total                   $ 33,811
					--------
Deferred Tax Assets:
	Unearned insurance premiums     $  7,194
	Deferred commission income         1,595
	Pension expense                    1,324
	Insurance losses                   1,055
	Other                              2,419
					--------
	    Sub-total                   $ 13,587
					--------
Deferred Federal Income Tax             $ 20,224
					========
8. REINSURANCE ACTIVITY
	The insurance subsidiaries primarily sell mobile home physical damage 
insurance.  Varying portions of written premiums are ceded to reinsurer, and 
commissions are received on such premiums ceded.  Premiums on certain 
reinsurance assumed are recorded based on records supplied by the ceding 
companies.  Estimated amounts recoverable from reinsurers of approximately 
$6,220,000 are included in Accounts Receivable at December 31, 1993 and 
$2,780,000 was netted against Insurance Loss Reserves at December 31, 1992 in 
the accompanying consolidated balance sheets.
	
	
	
MIDLAND ANNUAL REPORT PAGE 24        
	
	
	A reconciliation of direct to net premiums, on both a written and an 
earned basis for the property and casualty companies, is as follows:

				  Thousands of Dollars    
		     Direct        Assumed      Ceded           Net   
1993                --------------------------------------------------
  Written           $203,577       $14,134    $(37,704)       $180,007
  Earned             180,759        14,624     (31,530)        163,853

1992
  Written           $162,749       $ 6,487    $(25,217)       $144,019
  Earned             146,978         6,822     (20,937)        132,863

1991
  Written           $137,380       $ 6,630    $(18,216)       $125,794
  Earned             127,687         5,636     (18,506)        114,817

	The amounts of recoveries pertaining to reinsurance contracts that were 
deducted from losses incurred during 1993, 1992 and 1991 were approximately 
$21,077,000, $6,453,000 and $9,119,000, respectively.  At December 31, 1993, 
reinsurance receivables with a carrying value of approximately $892,000 were 
associated with a single reinsurer.  

9. BENEFIT PLANS
	The Company has pension plans which provide for the payment of annual 
benefits to substantially all employees upon retirement.  The benefits are based
on years of service and the employee's highest compensation during five 
consecutive years of employment.  The Company's funding policy is to contribute 
annually an amount sufficient to satisfy ERISA funding standards.  Contributions
are intended to provide not only for benefits attributed to service to date but 
also for benefits expected to be earned in the future.
      Total pension cost was $642,000 in 1993, $518,000 in 1992 and $408,000 in 
1991. Included in the above amounts is supplemental pension expense of $138,000 
in 1993, $119,000 in 1992 and $88,000 in 1991.  These amounts represent expenses
accrued for supplemental pension benefits in excess of Internal Revenue Code 
Section 415 limitations.
	The following table sets forth the plans' funded status (amounts 
in 000's):
						  1993          1992 
						-------        -------
Actuarial present value of benefit                
obligations:
   Accumulated benefit obligation,
     including vested benefits of
     $11,687 in 1993 and $9,942 
     in 1992                                    $12,190        $10,294 
						-------        -------
   Projected benefit obligation for
     service rendered to date                   $16,120        $13,881 
Plan assets at fair value, primarily
  U.S. bonds and listed stocks                   15,537         14,404 
						-------        -------
Plan assets in excess of (less than)
  projected benefit obligation                     (583)           523 
Unrecognized net asset at January 
  1, 1987 being recognized over 
  18 years                                       (1,738)        (1,901)
Unrecognized prior service cost                      52            592 
Unrecognized net (gain)                            (134)        (1,157)
						-------        -------
Pension liability included in
  Other Payables and Accruals                   $(2,403)       $(1,943)
						=======        =======

	Net pension cost included the following (amounts in 000's):
				       1993       1992      1991    
				      --------------------------- 
Service cost   benefits
  earned during the year              $  541     $  505    $  477
Interest cost on projected
  benefit obligation                   1,160      1,019       902
Actual return on plan
  assets   (gain)                     (1,705)      (982)   (2,659)
Net amortization and 
  deferral                               508       (143)    1,600
				      ---------------------------
Net periodic pension 
  plan cost                           $  504     $  399    $  320  
				      ===========================

	In 1992, the Company provided a special one-time early retirement 
program for those employees who met certain age and years of service criteria.  
The 1992 pension plan expense associated with this program was $677,000 which is
in addition to the net periodic pension plan cost referred to previously.
	The discount rate and rate of increase in future compensation levels 
used in determining the actuarial present value of the projected benefit 
obligation were 7-1/4% and 5-1/2%, respectively, in 1993 and 8% and 6%, 
respectively, in 1992 and 1991. The expected long-term rate of return on assets 
was 8% in all three years.


MIDLAND ANNUAL REPORT PAGE 25

10. STOCK OPTION AND AWARD PLANS
	The Company has various stock option and award plans which provide for 
the granting of the Company's common stock to key employees and independent 
directors of the Company and its subsidiaries.  
	Under the Company's stock option plans, all of the outstanding stock 
options at December 31, 1993 were non-qualified options and, generally, had an 
exercise price of not less than 100% of the fair market value of the common 
stock on the date of grant. At December 31, 1993, 209,000 shares were 
exercisable and 9,000 shares become exercisable in 1994.  A summary of stock 
option transactions follows:

		       1993            1992            1991       
		  ----------------------------------------------     
		       Avg.            Avg.            Avg.
		  (000's) Option  (000's) Option  (000's) Option
		   Shares Price    Shares Price    Shares Price
		  ----------------------------------------------
Outstanding,
 beginning
 of year             219  $23.52     243  $23.46     164  $20.86
Options
 exercised            (9)  22.35     (21)  22.83      (3)  10.51
Options 
 expired              (2)  38.56      (3)  23.13     (12)  18.94
Options
 granted              10   50.13      --     --       94   27.00
		  ----------------------------------------------
Outstanding,
 end of year         218  $24.67     219  $23.52     243  $23.46
		  ==============================================

	The Company implemented a restricted stock award program during 1993.  
Under this program, awards of the Company's common stock will vest over an 
incentive period, conditioned upon the recipient's employment throughout the 
period.  During the vesting period, shares issued are nontransferable, but the 
shares are entitled to all of the rights of outstanding shares.  In 1993, 
32,000 shares were awarded and remain outstanding at December 31, 1993 under 
this program.

11. EARNINGS PER SHARE
	Earnings per share of common stock have been computed based on the 
weighted average number of shares outstanding during the years.  The effect of 
shares issuable under the Company's stock option program has been comprehended 
in the earnings per share calculations.

12. COMMITMENTS AND CONTINGENCIES
	The Company and its subsidiaries lease office space and river 
transportation equipment under leases with terms of one to five years.  Annual 
rentals under non-cancelable operating leases will be approximately $260,000 
in 1994.  Total rent expense included in the accompanying consolidated 
statements of income is $998,000 in 1993, $2,970,000 in 1992 and $6,171,000 in 
1991.  A significant portion of rent expense in 1991 was due to the rental of 
river transportation equipment.
	In addition, the Company has leases for certain river transportation 
equipment which are classified as capital leases.  Future minimum lease payments
due under these lease agreements are $1,082,000 in 1994, $459,000 each year from
1995 through 1998, and $230,000 in 1999. Imputed interest included in the 
minimum lease payments aggregates $613,000 through 1999.
	M/G Transport Services, Inc. has become aware of an investigation by 
federal authorities.  The Company believes that this investigation concerns the 
possible disposal of bilge water and other refuse from various vessels on the 
Ohio River.  M/G Transport is cooperating fully with the investigation, the 
outcome of which cannot presently be determined.


13. SHAREHOLDERS' EQUITY
	The Midland Company has 5,000,000 shares of common stock authorized 
without par value (stated value of $.25 a share), including 778,000 shares 
reserved for issuance under the Company's stock option plans.  There were 
2,999,000 and 2,974,000 shares outstanding at December 31, 1993 and 1992, 
respectively.  The Company has also authorized 500,000 shares of preferred stock
without par value, none of which have been issued.
	The Company purchased 17,000, 65,000 and 66,000 shares of its stock, at 
prices ranging from approximately $32 to $50 per share, and issued 9,000, 21,000
and 3,000 shares of its Treasury Stock in connection with the exercise of stock 
options in 1993, 1992 and 1991, respectively. Additional Paid-In Capital was 
charged $28,000, $38,000 and $33,000 in 1993, 1992 and 1991, respectively, for 
the difference between the average carrying value of Treasury Stock and the 
proceeds received from the exercise of stock options.
	In 1993, the Company issued its initial stock awards under its new 
restricted stock award plan.  Unvested Restricted Stock Awards was initially 
charged $1,450,000 which represented the total value of the awards based on 


MIDLAND ANNUAL REPORT PAGE 26


market value of the Company's common stock on the date of grant.  This initial  
value is being amortized as compensation expense over a five year vesting period
and $290,000 was the amortized expense in 1993.  In conjunction with these 
awards, Treasury Stock was credited $795,000 representing the average carrying 
value of the Company's Treasury Stock on the date of grant and Additional 
Paid-In Capital was credited $655,000 representing the difference between the 
average carrying value of Treasury Stock and the market value of the Company's 
common stock on the date of grant. 
	Covenants included in the borrowing agreements of M/G Transport Services, 
Inc. limit its payment of dividends to The Midland Company.  Under the most 
restrictive of such covenants, $18,000,000 of its net assets was not available 
for distribution to the Company at December 31, 1993.
	The insurance operations are subject to state regulations which limit by 
reference to statutory investment income and policyholders' surplus the 
dividends that can be paid to their parent company without prior regulatory 
approval.  Dividend restrictions vary between the companies, as determined by 
the laws of the domiciliary states.  Under these restrictions, dividends during 
1994 in excess of $7,800,000 from American Modern Home Group would require 
regulatory approval.

14. INDUSTRY SEGMENTS
	The Company's operations are classified into four industry segments.  
Listed below is the financial information required to be reported for each 
segment.  No single customer accounted for 10% or more of consolidated revenues 
during the last three years.  Interest expense directly related to finance 
operations has been included in the determination of operating profit of the 
finance and other segment.  Interest expense includes intercompany interest not 
eliminated for purposes of segment reporting.


				  Thousands of Dollars   
				1993       1992       1991    
			      ------------------------------  
Total segment revenues
Insurance                     $179,310   $145,476   $124,149
River transportation            53,255     47,247     56,821
Sportswear                      34,702     32,620     21,298
Finance and other                5,681      4,295      3,962
Intersegment
  revenues                      (5,281)    (4,134)    (3,647)
			      ------------------------------
    Total                     $267,667   $225,504   $202,583         
			      ==============================
Operating profit
Insurance                     $ 23,662   $ 18,526   $ 13,903
River transportation             3,232      1,236      2,429
Sportswear                      (2,663)     2,248      1,568
Finance and other                1,512      1,607      1,559
Interest expense                (5,279)    (5,145)    (5,066)
Unallocated corporate
  expenses                      (2,211)    (2,467)    (2,070)      
			      ------------------------------
Total                         $ 18,253   $ 16,005   $ 12,323
			      ==============================
Acquisition of fixed assets
Insurance                     $   --     $   --     $   --
River transportation            14,657      7,758     10,528
Sportswear                       1,702      1,903        844
Finance and other               10,995      7,947      1,589
			      ------------------------------
    Total                     $ 27,354   $ 17,608   $ 12,961
			      ==============================
Depreciation and amortization
Insurance                     $   --     $   --     $   --
River transportation             6,434      6,435      5,947
Sportswear                         973        620        365
Finance and other                2,884      2,095      1,930
			      ------------------------------
    Total                     $ 10,291   $  9,150   $  8,242
			      ==============================
Identifiable assets
Insurance                     $286,084   $231,360   $201,929
River transportation            87,654     79,697     79,056
Sportswear                      23,932     21,390     12,592
Finance and other               59,163     46,932     35,370
Intersegment receivables       (21,235)   (19,677)   (10,846)
			      ------------------------------
    Total                     $435,598   $359,702   $318,101
			      ==============================



 

 


MIDLAND ANNUAL REPORT PAGE 27

Report Of Independent Public Accountants 
 
	DELOITTE & 
	    TOUCHE 
Cincinnati, Ohio 
 
To the Shareholders of The Midland Company: 
 
	We have audited the accompanying consolidated balance sheets of The 
Midland Company and its subsidiaries as of December 31, 1993 and 1992, and the 
related consolidated statements of income and retained earnings and of cash 
flows for each of the three years in the period ended December 31, 1993.  These 
financial statements are the responsibility of the Company's management.  Our 
responsibility is to express an opinion on these financial statements based on 
our audits. 
	We conducted our audits in accordance with generally accepted auditing 
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by 
management, as well as evaluating the overall financial statement presentation. 
We believe that our audits provide a reasonable basis for our opinion. 
	In our opinion, such consolidated financial statements present fairly, 
in all material respects, the financial position of The Midland Company and its 
subsidiaries at December 31, 1993 and 1992 and the results of their operations 
and their cash flows for each of the three years in the period ended December 
31, 1993 in conformity with generally accepted accounting principles. 
	As discussed in Notes 1 and 7, respectively, to the consolidated 
financial statements, the Company changed its method of accounting for debt and 
equity securities to conform with Statement of Financial Accounting Standards 
(SFAS) No. 115 effective December 31, 1993 and its method of accounting for 
income taxes to conform with SFAS No. 109 effective January 1, 1993.  
 
 
February 10, 1994 


 
Management's Report 
 
	The consolidated financial statements and accompanying notes of The 
Midland Company and its subsidiaries are the responsibility of the Company's 
management, and have been prepared in conformity with generally accepted 
accounting principles.  They necessarily include amounts that are based on 
management's best estimates and judgments.  Other financial information 
contained in this annual report is presented on a basis consistent with the 
financial statements.  
	In order to maintain the integrity, objectivity and fairness of data 
in these financial statements, the Company has developed and maintains a 
comprehensive internal control structure which is supplemented by a program of 
internal audits.  Management believes that the Company's internal control 
structure is adequate to provide reasonable, but not absolute, assurance that 
assets are safeguarded and the objectives of accuracy and fair presentation of 
financial data are met in all material respects. 
	The financial statements have been audited by Deloitte & Touche, 
Certified Public Accountants, in accordance with generally accepted auditing 
standards, including sufficient tests of the accounting records to enable them 
to express an informed opinion as to whether the financial statements, 
considered in their entirety, present fairly the Company's financial position 
and results of operations in conformity with generally accepted accounting 
principles.  Deloitte & Touche reviews the results of its audit both with 
management and with the Audit Committee. 
	The Audit Committee, comprised entirely of outside Directors, meets 
periodically with management, internal auditors and independent auditors 
(separately and jointly) to assure that each is fulfilling its responsibilities.
 

John I. Von Lehman
Vice President, Treasurer and 
Chief Financial Officer
MIDLAND ANNUAL REPORT PAGE 28

QUARTERLY DATA

THE MIDLAND COMPANY AND SUBSIDIARIES
- ------------------------------------

						1993                1992
					    -----------------------------------

First Quarter
	Revenues                            $58,297,000         $54,772,000
	Net income                            6,175,000 (a)       4,127,000
	Earnings per share - primary               2.00 (a)            1.37
	Earnings per share - fully diluted         2.00 (a)            1.32
	Dividends per share                        .135                .125
	Price range of common stock (AMEX)  44-7/8 - 50-5/8     36-1/4 - 43-3/4
					    -----------------------------------
Second Quarter
	Revenues                            $62,806,000         $51,948,000
	Net income                            4,005,000           3,340,000
	Earnings per share - primary               1.31                1.13
	Earnings per share - fully diluted         1.31                1.08
	Dividends per share                        .135                .125
	Price range of common stock (AMEX)  39-3/4 - 48-1/8           41-45
					    -----------------------------------
Third Quarter
	Revenues                            $75,716,000         $56,251,000
	Net income                            5,147,000             927,000
	Earnings per share - primary               1.67                 .31     
	Earnings per share - fully diluted         1.67                 .31
	Dividends per share                        .135                .125
	Price range of common stock (AMEX)  40-1/2 - 45-1/4     44-1/2 - 49-1/4 
					    -----------------------------------
Fourth Quarter
	Revenues                            $70,848,000         $62,533,000
	Net income                            2,645,000           3,585,000
	Earnings per share - primary                .87                1.17
	Earnings per share - fully diluted          .86                1.16
	Dividends per share                        .135                .125
	Price range of common stock (AMEX)  41-3/8 - 47-1/2     42-7/8 - 45-1/4
					    -----------------------------------

(a) Includes a credit of $4,867,000, $1.58 per common share, for the cumulative 
effect of change in accounting from the adoption of Statement of Financial 
Accounting Standards No. 109, Accounting for Income Taxes, effective January 1, 
1993.
 



 

 


MIDLAND ANNUAL REPORT PAGE 29

OTHER INFORMATION


THE MIDLAND COMPANY AND SUBSIDIARIES


TRANSFER AGENT AND REGISTRAR
Society National Bank
2073 E. Ninth St.
Cleveland, Ohio  44115


INDEPENDENT AUDITORS
Deloitte & Touche
250 East Fifth Street
Cincinnati, Ohio 45202


GENERAL AND TAX COUNSEL
Cohen, Todd, Kite & Stanford    
525 Vine Building
Cincinnati, Ohio  45202








SHAREHOLDERS' MEETING
The next meeting of the shareholders will be held at 10:00 A.M. on Thursday, 
April 14, 1994, at the Company's offices, 537 E. Pete Rose Way, Cincinnati, 
Ohio 45202.

COMMON STOCK
The number of holders of common stock at December 31, 1993 was 742.  The 
Company's common stock is registered on the American Stock Exchange.

FORM 10-K
A copy of the Company's 1993 Annual Report to the Securities and Exchange 
Commission on Form 10-K may be obtained by writing to the Company -- 
Attention: Secretary.
 


								   EXHIBIT (21)

			     THE MIDLAND COMPANY
			      AND SUBSIDIARIES
	       EXHIBIT (21) - SUBSIDIARIES OF THE REGISTRANT
			     DECEMBER  31, 1993



	The subsidiaries of the Registrant as of December 31, 1993, all of 
which are included in the consolidated financial statements, are as follows:

								     Percentage
									 of      
						       State of        Voting   
							Incor-         Stock    
						       poration        Owned   
						       --------      ----------
   American Modern Life Insurance Company of Arizona     Arizona        100
   M/G Transport Services, Inc.                          Ohio           100
   Midland-Guardian Co.                                  Ohio           100
   MGT Services, Inc.                                    Ohio           100
   Inland Marine Brokerage Company                       Ohio           100
   M/G Securities, Inc.                                  Ohio           100
   CS Crable Sportswear, Inc                             Ohio           100
   MGT River Services, Inc.                              Ohio           100

   SUBSIDIARIES OF MIDLAND-GUARDIAN CO.

   American Modern Home Group, Inc.                      Ohio           100
   American Modern Home Insurance Co.                    Ohio           100
   American Family Home Insurance Co.                    Florida        100
   Atlas Insurance Agency, Inc.                          Ohio           100
   American Modern Life Insurance Company                Ohio           100
   Marbury Agency, Inc.                                  Ohio           100
   Midwest Enterprises, Inc.                             Florida        100
   Lloyds Modern Corporation                             Texas          100
   American Modern Home Service Company                  Ohio           100


   SUBSIDIARIES OF AMERICAN MODERN HOME INSURANCE CO.

   American Modern Lloyds Insurance Co.                  Texas          100
   American Southern Home Insurance Co.                  Florida        100
   American Western Home Insurance Co.                   Oklahoma       100
   Guardian Underwriters Insurance Company               Pennsylvania   100
   
   
   The names of two wholly-owned subsidiaries of The Midland Company are not 
shown above as such individual listing is not required.



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