MIDLAND CO
10-K405, 1995-03-30
FIRE, MARINE & CASUALTY INSURANCE
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			      THE MIDLAND COMPANY









				Annual Report

				 on Form 10-K

				    to the

		      Securities and Exchange Commission

				   for the

			 Year Ended December 31, 1994

<PAGE>

		      SECURITIES AND EXCHANGE COMMISSION

			    WASHINGTON, D.C. 20549

				  FORM 10-K

				ANNUAL REPORT
		      
		      
		      Pursuant to Section 13 or 15(d) of
		     the Securities Exchange Act of 1934


		 For the Fiscal Year Ended December 31, 1994

		       Commission File Number - 1-6026


			      THE MIDLAND COMPANY

			     Incorporated in Ohio

		I.R.S. Employer Identification No. 31-0742526

			     537 E. Pete Rose Way
			    Cincinnati, Ohio 45202

			     Tel. (513) 721-3777

Securities registered pursuant to Section 12(b) of the Act:

	Common stock - no par value.      -        American Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:

	None.

	Indicate by check mark whether the registrant (1) has filed all other 
reports required to be filed by Section 13 or 15(d) of the Securities Exchange 
Act of 1934 during the preceding 12 months, and (2) has been subject to such 
filing requirements for the past 90 days.

	Yes__X__        No_____

	The aggregate market value of the voting common stock held by 
nonaffiliates, which includes shares held by executive officers and directors, 
of the registrant as of March 10, 1995 was $146,195,088.

	Indicate by check mark if disclosure of delinquent filers pursuant to 
Item 405 of Regulation S-K is not contained herein, and will not be contained, 
to the best of registrant's knowledge, in definitive proxy or information 
statements incorporated by reference in Part III of this Form 10-K or any 
amendment to this Form 10-K. [X]

	Number of shares of common stock outstanding as of March 10, 1995 - 
3,045,731.

		     Documents Incorporated by Reference

	Annual Report to Shareholders for the year ended December 31, 1994 is 
incorporated by reference into Parts I, II and IV.

	Registrant's Proxy Statement dated March 17, 1995 is incorporated by 
reference into Parts III and IV.

<PAGE>

			      THE MIDLAND COMPANY

				   FORM 10-K

			       DECEMBER 31, 1994

				    PART I

ITEM 1. Business.
	Incorporated by reference in pages 1 through 12 and 25 (Note 13) of the 
	Registrant's 1994 Annual Report to Shareholders.  The number of persons 
	employed by the Registrant was approximately 750 at December 31, 1994.

ITEM 2. Properties.
	Incorporated by reference in pages 1 through 12 of the Registrant's 1994 
	Annual Report to Shareholders.

ITEM 3. Legal Proceedings.
	M/G Transport Services, Inc., a subsidiary of the Registrant, is a named 
	defendant in a criminal case commenced on February 16, 1995, in the 
	United States District Court for the Southern District of Ohio.  The 
	case is styled:  United States of America vs. M/G Transport Services, 
	et al. The case arises out of allegations that M/G's employees 
	discharged or permitted the discharge of bilge water, ash and other 
	refuse into the inland waterways over a period of years.  Seven former 
	employees have also been indicted.  The Government may seek fines 
	against the Company which could total $4.2 million if M/G Transport 
	Services, Inc. is convicted on all nine counts.  M/G disputes the 
	allegations which give rise to the indictments, and intends to 
	vigorously defend itself.

ITEM 4. Submission of Matters to a Vote of Security Holders.
	None during the fourth quarter.

				    PART II

ITEM 5. Market for the Registrant's Common Stock and Related Security Holder 
	Matters.  Incorporated by reference to pages 26 (Note 14) and 29 of the 
	Registrant's 1994 Annual Report to Shareholders.

ITEM 6. Selected Financial Data.
	Incorporated by reference to page 13 of the Registrant's 1994 Annual 
	Report to Shareholders.

ITEM 7. Management's Discussion and Analysis of Financial Condition and Results 
	of Operations. Incorporated by reference to pages 14 and 15 of the  
	of the Registrant's 1994 Annual Report to Shareholders.

ITEM 8. Financial Statements and Supplementary Data.
	Incorporated by reference to pages 16 through 27 and page 29 of the 
	Registrant's 1994 Annual Report to Shareholders.

ITEM 9. Disagreements on Accounting and Financial Disclosures.
	None.

				   PART III

ITEM 10.Directors and Executive Officers of the Registrant.
	Incorporated by reference to the Registrant's Proxy Statement dated 
	March 17, 1995.

<PAGE>

			      PART III (Continued)

	Executive Officers of the Company - 

	J. P. Hayden, Jr.    -  Age 65  -  Chairman and Chief Executive Officer
	Michael J. Conaton   -  Age 61  -  President and Chief Operating Officer
	John R. LaBar        -  Age 63  -  Vice President and Secretary
	Robert W. Hayden     -  Age 56  -  Vice President
	John I. Von Lehman   -  Age 42  -  Vice President, Treasurer and
					    Chief Financial Officer
	Thomas J. Rohs       -  Age 53  -  Vice President
	J. P. Hayden, III    -  Age 42  -  Vice President
	John W. Hayden       -  Age 37  -  Vice President
	Michael L. Flowers   -  Age 43  -  Vice President, Assistant Secretary 
					    and Chief In-House Counsel

	J. P. Hayden, Jr. and Robert W. Hayden are brothers.  J. P. Hayden, III 
and John W. Hayden are sons of J. P. Hayden, Jr.

	During 1991, Michael L. Flowers (formerly Assistant Secretary) was 
elected Vice President.

	The officers listed above have served in the positions indicated for the 
past five years (except as noted above).

ITEM 11.Executive Compensation.
	Incorporated by reference to the Registrant's Proxy Statement dated 
	March 17, 1995.

ITEM 12.Security Ownership of Certain Beneficial Owners and Management.
	Incorporated by reference to the Registrant's Proxy Statement dated 
	March 17, 1995.

ITEM 13.Certain Relationships and Related Transactions.
	Incorporated by reference to the Registrant's Proxy Statement dated 
	March 17, 1995.

				  PART IV

ITEM 14.Exhibits, Financial Statement Schedules, and Reports on Form 8-K.

     (a) 1. Financial Statements.
	    Incorporated by reference in Part II of this report:
	      Data pertaining to The Midland Company and Subsidiaries -
		 Report of Independent Public Accountants.
		 Consolidated Balance Sheets, December 31, 1994 and 1993.
		 Consolidated Statements of Income and Retained Earnings for
		    the Years Ended December 31, 1994, 1993 and 1992.
		 Consolidated Statements of Cash Flows for the Years Ended
		    December 31, 1994, 1993 and 1992.
		 Notes to Consolidated Financial Statements.

     (a) 2. Financial Statement Schedules.
	    Included in Part IV of this report:
	      Data pertaining to The Midland Company and Subsidiaries -     Page

		 Independent Auditors' Consent and Report on Schedules         7
		 Schedule II - Allowance for Losses for the Years
		   Ended December 31, 1994, 1993 and 1992                      8

<PAGE>

			    PART IV (Continued)

	       All other schedules for which provision is made in the
	       applicable accounting regulations of the Securities and
	       Exchange Commission are not required under the related
	       instructions or are inapplicable, and therefore have been
	       omitted.

     (a) 3. Exhibits.
	    3. Articles of Incorporation and By-Laws - Filed as Exhibit 3 
	       to the Registrant's 1980 Annual Report on Form 10-K, and 
	       incorporated herein by reference.
	   10. A description of the Company's Stock Option Plan and 
	       Profit Sharing Plan - Incorporated by reference to the
	       Registrant's Proxy Statement dated March 17, 1995.
	   11. Computation of Consolidated Net Income Per Share for the
	       years ended December 31, 1994, 1993 and 1992.                   9
	   13. Annual Report to security holders - Incorporated by
	       reference to the Registrant's 1994 Annual Report to
	       Shareholders    
	   21. Subsidiaries of the Registrant                                 10
	   22. Registrant's Proxy Statement dated - Incorporated by
	       reference to the Registrant's Proxy Statement dated
	       March 17, 1995.
	   23. Independent Auditors' Consent - Included in Consent and
	       Report on Schedules referred to under Item 14(a)2 above.
	   27. Financila Data Schedule.

     (b) Reports on Form 8-K - Incorporated by reference to the 
	 Registrant's Current Report on Form 8-K dated January 5, 1995.

<PAGE>
      
				    SIGNATURES

	Pursuant to the requirements of Section 13 or 15(d) of the Securities 
Exchange Act of 1934, the registrant has dully caused this report to be signed 
on its behalf by the undersigned, thereunto duly authorized.

			      THE MIDLAND COMPANY

       Signature                        Title                         Date
								  

    S/ J. P. Hayden, Jr.        Chairman, and                     March 2, 1995
    (J. P. Hayden, Jr.)          Chief Executive Officer


    S/ John I. Von Lehman       Vice President, Treasurer,        March 2, 1995
    (John I. Von Lehman)         Chief Financial Officer and
				 Chief Accounting Officer 

<PAGE>

			       SIGNATURES

	Pursuant to the requirements of the Securities Exchange Act of 1934, 
this report has been signed below by the following persons on behalf of the 
registrant and in the capacities and on the dates indicated.

			      THE MIDLAND COMPANY
			   
      Signature                   Title                          Date

 S/ George R. Baker          Director                         March 2, 1995
 (George R. Baker)                                      

 S/ James H. Carey           Director and Member              March 2, 1995
 (James H. Carey)             of Audit Committee

 S/ Michael J. Conaton       President, Chief Operating       March 2, 1995
 (Michael J. Conaton)         Officer and Director

 S/ J. P. Hayden, Jr.        Chairman, Chief Executive        March 2, 1995
 (J. P. Hayden, Jr.)          Officer and Director

 S/ J. P. Hayden, III        Vice President and Director      March 2, 1995
 (J. P. Hayden, III)               

 S/ John W. Hayden           Vice President and Director      March 2, 1995
 (John W. Hayden)                  

 S/ Robert W. Hayden         Vice President and Director      March 2, 1995
 (Robert W. Hayden)                

 S/ William T. Hayden        Director                         March 2, 1995
 (William T. Hayden)               

 S/ William J. Keating       Director                         March 2, 1995
 (William J. Keating)

 S/ William McD. Kite        Director                         March 2, 1995
 (William McD. Kite)

 S/ John R. LaBar            Vice President, Secretary        March 2, 1995
 (John R. LaBar)              and Director

 S/ John M. O'Mara           Director and Member              March 2, 1995
 (John M. O'Mara)             of Audit Committee

 S/ John R. Orther           Director and Member              March 2, 1995
 (John R. Orther)             of Audit Committee

 S/ William F. Plettner      Director                         March 2, 1995
 (William F. Plettner)             

 S/ Glenn E. Schembechler    Director and Member              March 2, 1995
 (Glenn E. Schembechler)      of Audit Committee

 S/ John I. Von Lehman       Vice President, Treasurer,       March 2, 1995
 (John I. Von Lehman)         Chief Financial Officer,
			      Chief Accounting Officer 
			      and Director
 
<PAGE>

  INDEPENDENT AUDITORS' CONSENT AND REPORT ON SCHEDULES
      

  To the Shareholders of The Midland Company:
 
  We consent to the incorporation by reference in Registration Statement No. 33-
  48511 of The Midland Company on Form S-8 of our report dated February 16, 
  1995, incorporated by reference in this Annual Report on Form 10-K, and our 
  report (appearing below) on the financial statement schedule of The Midland 
  Company for the year ended December 31, 1994.

  Our audits of the consolidated financial statements referred to in our 
  aforementioned report also included the financial statement schedule of The 
  Midland Company and its subsidiaries, listed in Item 14.  This financial 
  statement schedule is the responsibility of the Company's management.  Our 
  responsibility is to express an opinion based on our audits.  In our opinion, 
  such financial statement schedule, when considered in relation to the basic 
  consolidated financial statements taken as a whole, presents fairly in all 
  material respects the information set forth therein.



 

  Deloitte & Touche LLP
  Cincinnati, Ohio
  March 14, 1995

<PAGE>
							       
							       SCHEDULE II

			      THE MIDLAND COMPANY
			       AND SUBSIDIARIES

		       SCHEDULE II - ALLOWANCE FOR LOSSES
	      FOR THE YEARS ENDED DECEMBER 31, 1994, 1993 AND 1992

					    ADDITIONS
			       BALANCE AT   CHARGED TO                 BALANCE
			       BEGINNING    COSTS AND   DEDUCTIONS     AT END
	 DESCRIPTION           OF PERIOD    EXPENSES   (ADDITIONS)    OF PERIOD
--------------------------------------------------------------------------------

YEAR ENDED DECEMBER 31, 1994:


  Allowance For Losses        $ 1,117,000  $ 576,000  $ 158,000 (1)  $ 1,535,000


YEAR ENDED DECEMBER 31, 1993:

  Allowance For Losses        $ 1,192,000  $ 357,000  $ 432,000 (1)  $ 1,117,000


YEAR ENDED DECEMBER 31, 1992:

  Allowance For Losses        $ 1,133,000  $ 297,000  $ 238,000 (1)  $ 1,192,000

NOTES:  (1)  Accounts written off are net of recoveries.
								   



								   
								   EXHIBIT (11)
			      THE MIDLAND COMPANY
			       AND SUBSIDIARIES

	 EXHIBIT (11) - COMPUTATION OF CONSOLIDATED NET INCOME PER SHARE
		 FOR THE YEARS DECEMBER 31, 1994, 1993 AND 1992


				      1994           1993              1992
				  ----------------------------------------------

Net Income                        $ 9,419,000   $ 17,972,000 (a)   $ 11,979,000
				  ==============================================
Weighted average number of 
shares outstanding                  2,997,000      3,004,000          2,983,000
				  ==============================================
Primary:
Adjusted weighted average 
 shares outstanding - after 
 giving effect to conversion of 
 stock optionsand stock awards      3,050,000      3,074,000          3,007,000
				  ==============================================
Per share - after giving effect 
 to conversion of stock options 
 and stock awards (net income 
 divided by adjusted weighted 
 average shares outstanding)      $      3.09   $       5.85 (a)   $       3.98
				  ==============================================


Fully diluted:
Adjusted weighted average 
 shares outstanding - after 
 giving effect to conversion of 
 stock options and stock awards     3,066,000      3,078,000          3,079,000
				  ==============================================
Per share - after giving effect 
 to conversion of stock options 
 and stock awards (net income
 divided by adjusted shares 
 outstanding)                     $      3.07   $       5.84 (a)   $       3.87
				  ==============================================
 
(a) Includes a credit of $4,867,000, $1.58 per common share, for the cumulative 
effect of a change in accounting from the adoption of Statement of Financial 
Accounting Standards No. 109, "Accounting for Income Taxes", effective 
January 1, 1993.
								 



1994 MIDLAND ANNUAL REPORT PAGE 1                              
			      
			      FINANCIAL HIGHLIGHTS


THE MIDLAND COMPANY AND SUBSIDIARIES
--------------------------------------------------------------------------------
For the Years Ended December 31,        1994           1993            1992
--------------------------------------------------------------------------------
Revenues                            $ 315,915,000  $ 267,667,000   $ 225,504,000

Net Income                              9,419,000     17,972,000(a)   11,979,000

Shareholders' Equity                  132,437,000    133,110,000     111,583,000

Earnings Per Common Share                  $ 3.09         $ 5.85(a)       $ 3.98

Cash Dividends Per Common Share               .58            .54             .50

Book Value Per Common Share                 44.19          44.39           37.52

Common Shares Outstanding               2,997,000      2,999,000       2,974,000

(a) Includes a credit of $4,867,000, $1.58 per common share, for the cumulative 
    effect of a change in accounting from the adoption of Statement of Financial
    Accounting Standards No. 109, "Accounting for Income Taxes", effective 
    January 1, 1993.

THE MIDLAND COMPANY
Midland was founded in 1938 as a consumer finance company by the late J. Page 
Hayden, Sr. and H. R. LaBar.  Today, Midland has three primary divisions - 
Insurance, Transportation and Sportswear.  Midland is a publicly traded 
company on the American Stock Exchange.

AMERICAN MODERN INSURANCE GROUP, INC.
American Modern Insurance Group, Inc. consists of six property and casualty 
companies and two credit life companies.  AMIG is licensed in all 50 states.  
Traditionally, AMIG has specialized in writing physical damage insurance and 
related coverages on manufactured housing, but in recent years has expanded 
its operations to include Lower Valued Homes, Dwelling Fire, Homeowners, 
Mortgage Fire, Collateral Protection, Watercraft, Long-Haul Truck, Commercial 
and Excess and Surplus Lines.

M/G TRANSPORT SERVICES, INC.
M/G Transport Services, Inc. owned 279 barges and four towboats as of December 
31, 1994.  The Company currently charters barges and brokers freight for the 
movement of commodities on the inland waterways.  The Company's four towboats 
are chartered to outside companies on a long-term basis.  In December, 1994, 
M/G Transport sold eight towboats and 314 barges in a transaction valued at 
$46,761,000.
 
CS CRABLE SPORTSWEAR, INC.
CS Crable Sportswear, Inc. produces high-quality embroidered, appliqued and 
imprinted sportswear featuring the mascots and logos of the nation's colleges 
and universities, as well as those of Major League Baseball, the National 
Football League, the National Hockey League, the International Hockey League, 
NASCAR and a variety of other specialty licensed and non-licensed categories.  
In January of 1995, the Company signed an exclusive licensing agreement with 
ESPN2 for the purpose of developing an "Xtreme Sports" sportswear collection.

<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 2                                

				CHAIRMAN'S LETTER

	Earnings for the year 1994 were the fourth best in the history of The 
Midland Company.  This was quite an accomplishment after having begun the year 
with the California earthquake, followed by successive months of unusually 
adverse weather patterns.  Midland's history of positive growth continued in 
1994 with revenues and assets reaching record levels.
	Net income for 1994 was $9,419,000, $3.09 per share, on revenues of 
$315,915,000.  Net income for 1993 before the cumulative effect of an 
accounting change was $13,105,000, $4.27 per share, and net income after the 
cumulative effect of an accounting change was $17,972,000, $5.85 per share, on 
revenues of $267,667,000.  For the fourth quarter of 1994, net income was 
$5,244,000, $1.72 per share, on revenues of $86,472,000.  This compares to the 
fourth quarter of 1993 earnings of $2,645,000, $.87 per share, on revenues of 
$70,848,000.
	Midland's Board of Directors, at its March, 1994 meeting, approved an 
increase in the cash dividend paid to shareholders from 54 cents to 58 cents 
per common share.  This is the eighth consecutive year that Midland has 
increased its common dividend.  At its December meeting, William T. Hayden, a 
partner with the law firm of Cohen, Todd, Kite & Stanford, was appointed to 
The Midland Company's Board of Directors.  William T. Hayden is a valued 
addition to your Board of Directors.
	American Modern Insurance Group, Inc. (AMIG), the Company's insurance 
subsidiary, concluded another successful year.  Net written premiums increased 
31% in 1994 as compared to 1993.  The Company's  continued positive growth is 
the result of product diversification, increased penetration into existing 
product lines and expansion into the commercial lines area of insurance.  The 
division produced an underwriting profit for the fifth consecutive year.  This 
was a remarkable accomplishment considering the numerous catastrophes which 
plagued the entire property and casualty industry throughout most of 1994, 
including the earthquake in California, severe winter and spring storms 
throughout the southeastern United States, and the Georgia floods.  The 
Company's combined ratio (the ratio of losses and expenses to premiums earned) 
was 98.5% in 1994.
	In 1994, Midland formed a new corporation named American Modern 
Insurance Group, Inc.  This new corporate entity is an insurance holding 
company which houses all of the operations of the Company's insurance 
division.  It is significant that in 1994 this new corporation was able to 
procure an unsecured $40,000,000 long-term debt facility, $20,000,000 of 
which was used to increase the capital and surplus of the property and 
casualty insurance companies.  This increase in capital and surplus provides a 
solid financial base for the projected growth in written premiums for this 
division in future years.
	Once again, A.M. Best awarded American Modern Insurance Group the 
insurance industry's preferred rating of A+ Superior.  This rating reflects 
the sound financial condition and strong earnings history of the American 
Modern Insurance Group.  The Company's investment portfolio is conservatively 
invested in high-quality securities.  There are no bonds in the portfolio 
below investment grade and the portfolio does not include any investments in 
real estate.
	
THIS PAGE INCLUDES A PHOTOGRAPH OF MICHAEL J. CONATON, PRESIDENT AND CHIEF
EXECUTIVE OFFICER AND J. P. HAYDEN, JR., CHAIRMAN AND CHIEF EXECUTIVE OFFICER.

<PAGE>        
1994 MIDLAND ANNUAL REPORT PAGE 3
	
	In December, 1994, Thomas J. Rohs was promoted to Chairman and Chief 
Executive Officer of AMIG; John W. Hayden was promoted to President and Chief 
Operating Officer of AMIG; and Kenneth G. Boberg was promoted to Executive 
Vice President and Chief Financial Officer of AMIG.  All of these individuals 
have provided solid leadership to this division.
	M/G Transport Services, Inc., our transportation division, underwent 
significant change in 1994, selling approximately 67% of its river 
transportation equipment along with its affreightment contracts.  The 
equipment sold included eight towboats, 314 barges and an exchange of 40 open 
hopper barges for 40 steel roll top barges.  The assets were sold for 
$46,761,000, which resulted in a modest book gain.
	M/G Transport retained four towboats and 279 barges.  All of the 
towboats and some of the barges are on long-term charter to other companies in 
the industry.  The remaining barges will be used by the division's freight 
brokerage operation.  
	CS Crable Sportswear, Inc., the Company's sportswear division, applies 
embroidery and screenprinting processes onto quality sportswear garments.  A 
significant accomplishment in 1994 was the 30% reduction in our inventory 
levels.  Net sales, excluding the inventory reduction program, were slightly 
higher in 1994 than prior years.  Significant strides were made in improving 
our production, garment sourcing and creative art departments.  In January, 
1995, we signed an exclusive licensing agreement with ESPN2 which will support 
our continued commitment to innovative designs and new products.  We are 
hopeful that this division's operating performance will improve in 1995 based 
on the actions we have taken.
	In July, 1994, Midland began construction of its new corporate 
headquarters and training facility which will be situated on 193 acres in an 
eastern suburb of the greater Cincinnati area.  The cost of this facility is 
estimated at $26,000,000 and is scheduled for completion in the fourth quarter 
of 1995.  This site will provide for your Company's expansion needs well into 
the next century.
	We thank our business associates and our employees for their dedicated 
efforts on behalf of The Midland Company and its subsidiaries.  We take this 
opportunity to especially thank our former M/G Transport Services staff who 
contributed greatly to the past success of the transportation division.  In 
closing, to you our shareholders, we continue to express our sincere 
appreciation for your unwavering support of the Company.

	Sincerely yours,



	J. P. Hayden, Jr.
	Chairman

	February 9, 1995

<PAGE>                            
1994 MIDLAND ANNUAL REPORT PAGE 4

			    AMERICAN MODERN INSURANCE
				   GROUP, INC.



	Nineteen ninety-four was a very successful and eventful year for 
your Insurance division.  Among the highlights was the formation of 
American Modern Insurance Group, Inc., a holding company consisting of 
our six property and casualty companies and two life companies.  AMIG is 
licensed in all 50 states and continues to maintain the A.M. Best 
industry rating of A+ Superior.  Midland's property and casualty 
insurance subsidiaries have maintained this rating for seventeen 
consecutive years.  This rating is very important as it is an indication 
of the financial strength and sound operating philosophies of the 
Company.
	The property and casualty companies continued their strong growth 
in 1994, as net premiums written increased by approximately 31% over 
1993.  The combined ratio for 1994 was 98.5%.  We are extremely proud of 
the operating results for 1994 in light of the major catastrophes and 
the severe weather that occurred during the year.  Among these events 
were the California earthquake, the severe winter weather that struck 
the southeastern United States during the first quarter of 1994 as well 
as the weather related catastrophes in the southeastern and southwestern 
United States in the months of April, June and July.  Weather patterns 
finally returned to more normal conditions during the last third of 
1994.  As we have previously stated, we believe that AMIG's current 
level of rates is adequate to produce targeted levels of profitability 
assuming normal levels of catastrophe and weather related losses.

<PAGE>        
1994 MIDLAND ANNUAL REPORT PAGE 5

	We have included on these pages pictures of employees from our 
claims, insurance services and marketing departments.  This is just a 
small cross section of the many departments that are responsible for the 
continued success of American Modern Insurance Group.  We remain focused 
on our company-wide commitment to excellence.  An example of this 
commitment can be found in the Company's claims department.  In recent 
years, we have increased the number of in-house adjusters to 120.  This 
increased in-house staff has allowed AMIG to settle 86% of all claims 
made with our own staff.  In addition, approximately 82% of all claims 
are settled within 30 days of being reported, thus making us a rather 
unique property and casualty company within the industry.
	AMIG has experienced excellent growth in recent years.  In fact, 
the property and casualty companies' premiums written have grown at a 
compounded rate of 13 percent over the past 15 years.  This growth has 
occurred in the Company's traditional manufactured housing and related 
products as well as many additional insurance products such as Site-
Built Dwellings, Watercraft, Mortgage Fire, Collateral Protection, Long 
Haul Truck Physical Damage and Commercial Lines.  These lines are 
depicted in the chart in this section.
	We have devoted significant effort into the development of credit 
life and related products.  This business is generally written through 
financial institutions and retail accounts.  We expect continued growth 
in this area over the years ahead.
	
<PAGE>        
1994 MIDLAND ANNUAL REPORT PAGE 6

	Ameritrac is the name of AMIG's loan tracking service whereby we 
monitor loan portfolios for financial institutions and place physical 
damage coverages on site built homes, manufactured homes, automobiles 
and other loan collateral on which the borrower has not provided proof 
of insurance.  This operation has significantly contributed to the 
overall growth of the Company.
	Today, AMIG is perhaps the largest single writer of insurance that 
is generated through the manufactured homes dealer network.  We have 
developed software programs and instructional courses to assist the 
dealers in the writing of their finance and insurance packages.
	AMIG has received considerable recognition for its development of 
monitoring programs to protect the Company in the event of catastrophic 
events.  Through a joint effort with an outside consulting firm, we now 
possess one of the most sophisticated systems available for tracking 
exposure to hurricanes and earthquakes.  As a result, we believe that 
our catastrophe reinsurers look upon your Company as a progressive 
leader in this regard.
	The Company's investment portfolio consists of high quality fixed 
income and equity securities and there are no investments in real estate 
or derivative products.  The fixed income portfolio has a weighted 
average quality of approximately AAA and the current average maturity of 
the fixed income portfolio is approximately five years. The value of the 
portfolio has continued to grow through the generation of significant 
cash flow from operations as well as investment income on the portfolio.  
In addition, the portfolio generated approximately $2,200,000 in net 
pre-tax capital gains in 1994.
	We thank our many business associates who have contributed to our 
continued growth and success.  Our commitment to excellence will 
continue and, as a result, we will enhance our current relationships as 
well as create new ones.  We would like to thank all of the employees of 
American Modern Insurance Group, for without their commitment to 
excellence and to the goals of the company, our success to date would 
not have been possible. 
			  
<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 7

THIS PAGE INCLUDES THREE BAR CHARTS WITH THE FOLLOWING DATA.  THE FIRST CHART IS
OF PROPERTY AND CASUALTY COMPANIES NET WRITTEN PREMIUMS (NET OF REINSURANCE)
(IN MILLIONS), THE SECOND CHART IS THE PROPERTY AND CASUALTY COMPANIES 
COMBINED RATIO AND THE THIRD CHART IS THE MARKET VALUE OF AMIG'S INVESTMENT 
(IN MILLIONS) PORTFOLIO.  ALL THE CHARTS ARE FOR 5 YEARS.

	NET WRITTEN     COMBINED              MARKET VALUE
	  PREMIUMS        RATIO          EQUITIES   FIXED INCOME
			  
1990     $107,558         97.5%           $13,082       $123,473
1991      123,692         96.9             19,695        146,488
1992      144,108         94.6             22,584        168,408
1993      180,318         94.0             23,501        195,106
1994      235,821         98.5             26,738        240,376     

ALSO INCLUDED ON THIS PAGE IS THE FOLLOWING CHART:

AMIG'S PRIMARY INSURANCE PRODUCTS

Mobile Home & related Products
Site Built Dwellings
Collateral Protection
Mortgage Fire
Long-Haul Truck Physical Damage
Watercraft
Commercial Lines, Park Programs & Other
Product Warranty
Credit Life and Accident and Health

<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 8
		 
			  M/G TRANSPORT SERVICES, INC.

	M/G Transport Services, Inc., Midland's transportation division, 
experienced a year of significant change.  The Company sold 314 jumbo open 
hopper barges and 8 towboats in December 1994 for $46,761,000.  As part of this 
sale, the purchaser assumed M/G's affreightment contracts.  In addition, the 
Company exchanged 40 open hopper barges for 40 steel roll top barges.  This 
sale, which represented approximately two-thirds of M/G's assets, resulted in a 
modest book gain.  The majority of the proceeds from the sale have been used to 
reduce the Company's long-term debt and deferred tax liability.
	As part of the agreement, the Company entered into a non-compete 
agreement which prohibits the Company from operating towboats on the Ohio and 
Mississippi river systems.  The Company continues to own four towboats and 279 
barges.  The towboats are on long-term charter agreements with other companies 
in the industry.  The remaining barges will be utilized mainly by M/G's 
brokerage operation, which is primarily involved in placing freight for various 
commodities including coal, petroleum coke, grain, steel, wood chips, logs, 
fertilizer, ores, etc.  It is our desire to identify acquisition candidates 
which are poised for growth and to build a solid, profitable future for M/G and 
Midland's shareholders.
	M/G Transport's operating profits in 1994 were much improved over the 
previous years.  These results would have been even better were it not for the 
severe flooding conditions on the inland waterways system in January, 1994.  
These profits were made possible by a stronger market for northbound freight.
	Management firmly believes that the asset sale was in the best interest 
of Midland's shareholders.  We would be remiss, however, if we did not thank and
acknowledge all of the employees of M/G Transport who contributed to the 
Company's past success.  We are saddened by the fact that many of these 
employees were negatively impacted by the sale of the Company's assets.  This 
was by far the most difficult part of the transaction and we wish all of those 
individuals prosperity and success in the future.

<PAGE> 
1994 MIDLAND ANNUAL REPORT PAGE 9

THIS PAGE INCLUDES THREE BAR CHARTS WITH THE FOLLOWING DATA.  THE FIRST CHART IS
LIST FIXED ASSETS, THE SECOND CHART IS THE COMPANY'S LONG - TERM DEBT AND THE 
THIRD CHART IS THE COMPANY'S REVENUES.  ALL THE CHARTS ARE IN MILLIONS AND FOR 
5 YEARS.

			LONG-TERM              REVENUES
	FIXED ASSETS       DEBT       ON-GOING   RELATED TO ASSETS SOLD

1990      $64,968        $30,600       $ 6,928          $52,848 
1991       69,446         31,000        12,352           44,333
1992       70,370         34,900        14,134           33,052
1993       78,242         47,500        11,965           41,287
1994       28,761         18,400        19,673           33,522

ALSO INCLUDED ON THIS PAGE IS THE FOLLOWING CHART: 

COMMODITIES TRANSPORTED 
IN M/G TRANSPORT SERVICES, INC.'S BARGES

COVERED BARGES                  OPEN HOPPER BARGES
Grains                          Coal
Calcined Coke                   Petroleum Coke
Sugar                           Aggregates
Dry Fertilizers                 Logs and Wood Chips
Road Salt                       Various Ores
Steel Products

<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 10

			   CS CRABLE SPORTSWEAR, INC.
 
	CS Crable Sportswear, Inc., the Company's sportswear subsidiary, did 
much to position itself for continued growth and a return to acceptable levels 
of profitability during the course of this past year.  Specializing in the 
production of licensed apparel, CS Crable produces high-quality embroidered, 
appliqued and imprinted sportswear featuring the mascots and logos of the 
nation's colleges and universities, as well as those of Major League Baseball, 
the National Football League, the National Hockey League, the International 
Hockey League, NASCAR and a variety of other specialty licensed and non-licensed
categories.
	The Company also maintains an exclusive licensing arrangement with 
Pebble Beach for the development and production of a complete collection of 
casual sportswear bearing the Pebble Beach name and the famed Lone Cypress Wave 
logo.  The collection is marketed under the "Pebble Beach Sportswear by CS 
Crable" label.
	The licensed apparel industry experienced phenomenal growth through the 
middle and late eighties and into the early nineties.  CS Crable rode that wave 
of growth, as did a number of other licensed sportswear companies.  That growth,
however, has slowed considerably during the course of the past two years causing
many in the industry to re-think their plans for the future.  The result has 
been a consolidation and critical integration within the industry, and a 
centralization of power around the major professional licenses.  CS Crable is 
positioning itself to survive and prosper in this highly competitive environment

INCLUDED ON THIS PAGE ARE TWO PICTURES WITH THE FOLLOWING CAPTION: "ONE OF 
CS CRABLE'S MANY ARTISTS ENTERING A DESIGN INTO THE COMPUTERIZED GRAPHICS SYSTEM
AND THE COMPUTERIZED DESIGN BEING PRODUCED ON ONE OF THE COMPANY'S EMBROIDERY
MACHINES"

<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 11

as a specialty or niche player.  The Company will continue to explore new 
license categories which it believes will either complement existing licenses or
serve as a point of differentiation for long-term growth purposes.  Toward this 
end, the company signed in January of 1995 an exclusive licensing agreement with
ESPN2 for the purpose of developing an "Xtreme Sports" sportswear collection.  
ESPN2, or "The Deuce" as it is known, bills itself as the younger, wilder son of
ESPN.  The network's 18 to 34 year old target audience is a perfect fit for this
CS Crable line, which can best be described as a lifestyle collection with an 
attitude twist (see the feature box above for more information about this 
exciting new development).
	Management has undertaken several major initiatives during the course of 
the past year in order to position the Company for future success.  Among them, 
a concerted effort to reduce on-site inventory levels has produced very positive
results.  On average, inventory levels have been reduced by nearly 30%; most of 
this reduction was accomplished without negatively impacting operating results. 
The Company is now in a position to execute more aggressive purchasing 
strategies as opportunities may dictate.
	
THIS PAGE FEATURES A "FEATURE BOX" THAT CONTAINS OF PICTURE OF VARIOUS CS CRABLE
GARMENTS WITH THE FOLLOWING VERBIAGE:

				ESPN2 FEATURE BOX

			   Introducing...Johnny Xtreme

	CS Crable Sportswear is pleased to announce the execution of an 
exclusive licensing arrangement with ESPN2 for the purpose of developing an 
"Xtreme Sports" Sportswear Collection.  ESPN2, or "The Deuce" as it is more 
commonly known, bills itself as the younger, wilder son of ESPN.  The network's 
18 to 34 year old target audience is a perfect fit for this exciting new line, 
which the Company describes as a "lifestyle collection with an attitude twist".
	CS Crable unveiled its first release of the line at the 1995 SGMA Super 
Show in Atlanta, Georgia.  Sixteen T-shirts comprise the first offering - eight 
screen prints featuring extreme action graphics, and eight attitude verbiage 
designs featuring Johnny Xtreme, the wildly expressive character CS Crable has 
created to become the icon/spokesperson for the collection.  The line 
capitalizes on the popularity and energy of attitude apparel, as it relates to 
the lifestyle of the exciting, on the edge, extreme sports featured on ESPN2 
(snowboarding, skateboarding, in-line skating, rock climbing, mountain biking 
and street luge to name just a few!).
	The first release of the line will be available in stores on March 1, 
1995.  The Company will launch an aggressive, consumer-oriented advertising 
campaign on ESPN, MTV, and, of course, ESPN2.  Subsequent releases of the line 
are planned for late spring, back-to-school and holiday season.  Look for Johnny
at department stores and specialty stores in your area!
	
<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 12
	
	
	The Company has also focused on the reduction of overhead and 
production-related expenses.  Significant action has been taken during the 
second half of the year, the full benefit of which will not be realized until 
much later in the current year.  Additional resources have been committed to the
creative side of the business in the areas of art, marketing and product 
sourcing.  Management believes the commitment of these resources is critical to 
the successful execution of its future niche marketing strategies.
	Net sales for 1994 were in line with Management's forecasts, ending the 
year with approximately $31,484,000 in "normal" sales and $10,361,000 in sales 
related to inventory reduction and close-out programs.  Management's activities 
in the current year are focused on improving margins to a level that will allow 
the Company to operate profitably.
	CS Crable Sportswear would like to take this opportunity to express its 
appreciation to its employees, licensors, suppliers, retail partners, and most 
importantly, its customers for their loyalty and support.  It is their 
commitment to, and insistence on, product quality that assures a bright future 
ahead.

THIS PAGE ALSO FEATURES A PHOTOGRAPH OF VARIOUS CS CRABLE SPORTSWEAR GARMENTS
DISPLAYED IN THE COMPANY'S SHOWROOM.

<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 13
			      
			      SELECTED CONSOLIDATED 
				 FINANCIAL DATA

THE MIDLAND COMPANY AND SUBSIDIARIES

Years Ended December 31,      

		 1994         1993            1992         1991         1990
	     -------------------------------------------------------------------    

Revenues     $315,915,000 $267,667,000    $225,504,000 $202,583,000 $179,856,000
	     -------------------------------------------------------------------

Net Income   $  9,419,000 $ 17,972,000(a) $ 11,979,000 $  9,231,000 $  9,989,000
	     -------------------------------------------------------------------

Earnings Per 
Common Share        $3.09        $5.85(a)        $3.98        $3.02        $3.12
	     -------------------------------------------------------------------

Marketable 
Securities   $278,088,000 $224,614,000    $188,531,000 $163,145,000 $138,642,000
	     -------------------------------------------------------------------

Property, 
Plant and 
Equipment 
(net)        $ 66,042,000 $107,892,000    $ 93,042,000 $ 85,399,000 $ 81,181,000
	     -------------------------------------------------------------------

Total Assets $482,546,000 $450,222,000    $359,702,000 $318,101,000 $280,319,000
	     -------------------------------------------------------------------

Unearned 
Insurance 
Premiums     $158,316,000 $118,802,000    $ 89,732,000 $ 76,963,000 $ 65,872,000
	     -------------------------------------------------------------------

Insurance 
Loss 
Reserves     $ 57,715,000 $ 42,607,000    $ 23,993,000 $ 22,733,000 $ 19,542,000
	     -------------------------------------------------------------------

Long-Term 
Debt         $ 47,091,000 $ 56,522,000    $ 34,801,000 $ 31,730,000 $ 30,670,000
	     -------------------------------------------------------------------

Shareholders' 
Equity       $132,437,000 $133,110,000    $111,583,000 $101,724,000 $ 93,102,000
	     -------------------------------------------------------------------

Book Value 
Per Common 
Share              $44.19       $44.39          $37.52       $33.69       $30.20
	     -------------------------------------------------------------------

Cash 
Dividends Per 
Common Share         $.58         $.54            $.50         $.46         $.42
	     -------------------------------------------------------------------

Common Shares 
Outstanding     2,997,000    2,999,000       2,974,000    3,019,000    3,082,000
	     -------------------------------------------------------------------

(a) Includes a credit of $4,867,000, $1.58 per common share, for the cumulative 
    effect of a change in accounting from the adoption of Statement of Financial
    Accounting Standards No. 109, "Accounting for Income Taxes", effective 
    January 1, 1993.
	  
<PAGE>          
1994 MIDLAND ANNUAL REPORT PAGE 14
	  
	  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION 
			  AND RESULTS OF OPERATIONS

THE MIDLAND COMPANY AND SUBSIDIARIES

Reportable Segments
	The Company's operations are classified into four reportable business 
segments: Insurance, Transportation, Sportswear and Finance and Other.  A 
description of these segments and comments with regard to their operations are 
included below.  In addition, please refer to the text in the Chairman's
Letter and to the other information on page 1 and pages 4 through 12 of the 
Annual Report.  Such information, including the Quarterly Data presented on 
page 29, should also be considered a part of this analysis.

	Midland's insurance division consists primarily of six property and 
casualty companies and two credit life companies operating as American Modern 
Insurance Group (AMIG).  AMIG is licensed to write business in all 50 states 
plus the District of Columbia.  The majority of the Company's business is 
physical damage insurance on manufactured homes, generally written for a term 
of 12 months with coverages similar to conventional homeowners insurance 
policies.  Other insurance products include Lower Valued Homes, Dwelling Fire, 
Homeowners, Mortgage Fire, Collateral Protection, Watercraft, Long-Haul Truck, 
Commercial and Excess and Surplus Lines.

	Throughout most of 1994, Midland's transportation division, 
M/G Transport Services, Inc., primarily hauled coal, aggregate, petroleum coke 
and miscellaneous dry bulk commodities on the Ohio and Mississippi rivers and 
their tributaries.  The commodities were hauled under both long-term contracts 
and "spot" moves.  In December, 1994, M/G Transport Services, Inc. sold 
approximately 67% of its river transportation assets as well as its 
affreightment contracts.  The assets retained by the Company are either out on 
long-term charter to other companies within the river transportation industry 
or will be used in the Company's remaining business activity which is a 
freight brokerage operation involved in the placement of freight for various 
types of commodities.

	Midland's sportswear division, CS Crable Sportswear, Inc., purchases 
basic garments and imprints these garments using embroidery and screenprinting 
processes.  Products are marketed by both Company and independent sales 
representatives located strategically throughout the United States.

	Midland's finance operations have not been significant in recent years, 
however, the Company continues to maintain a loan receivable portfolio.

Results of Operations
	American Modern Insurance Group concluded another successful year in 
1994.  The year ended up being one of the division's most profitable years as 
past trends of solid growth and sound underwriting results continued in 1994.  
The profitability of this division during the first seven months of 1994 was 
adversely affected by the losses from the California earthquake and abnormal 
weather-related catastrophes during this period.  A return to more normal 
weather patterns in the remainder of 1994 produced more customary profits.  
The results of this division in the fourth quarter of 1994 were among the best 
in the division's history.  The division's pattern of solid growth continued 
in 1994 as net written premiums of the property and casualty companies 
increased 31% as compared to 1993.  The combined ratio (the ratio of losses 
and expenses to premiums earned) increased from 94% in 1993 to 98.5% in 1994, 
however, the ratios for both years are considered excellent by industry 
standards.

	The increase in insurance revenues in 1994 and 1993 is due to the growth 
in the Company's established insurance products as well as the growth in new 
products which have been introduced in recent years.  Insurance claims and 
policy acquisition costs increased in 1994 and 1993 due to the aforementioned 
growth in written premiums.  Part of the 1994 increase was due to the 
increased ratio of losses in 1994 as compared to 1993.

	Transportation revenues in 1994 were comparable to 1993 and 
transportation expenses decreased in 1994 relative to 1993.  This improved 
operating performance in 1994 was basically attributed to a stronger market in 
northbound freight movements.  Transportation revenues and related operating 
expenses increased in 1993 over 1992 levels due primarily to the addition of a 
large one-year contract with a utility company which was not renewed in 1994.

	M/G Transport Services, Inc. sold approximately 67% of its river 
transportation equipment as well as its affreightment contracts in December, 
1994.  The equipment sold included eight towboats, 314 barges and an exchange 
of 40 open hopper barges for 40 steel roll top barges.  The assets were sold 
at a modest gain and the $46,761,000 received from the sale was used to 
liquidate long-term debt and pay federal income taxes which had previously 
been deferred.  The assets retained by M/G Transport Services, Inc. are either 
on long-term charter to other companies within the river transportation 
industry or will be devoted to the transportation division's freight brokerage 
operation.

	M/G Transport Services, Inc. is the subject of a criminal prosecution 
and related civil litigation concerning the alledged disposal of bilge water and
other refuse from vessels on the inland waterways.  M/G Transport is 
litigating these issues and the outcome cannot be reasonably estimated at this 
time.

	Sportswear revenues and related expenses increased in 1994 as compared 
to 1993 due primarily to the success of special close-out sales programs        
instituted in 1994.  These sales represented approximately 25% of CS Crable's 

<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 15

total net sales.  Profit margins were adversely affected by this program.  
Sportswear revenues in 1993 were only slightly higher than 1992 due to a 
contraction in the market for CS Crable's higher-priced sportswear.

	Management has undertaken several initiatives in 1994 which should 
favorably impact the sportswear division's operating performance in 1995.  
Inventory levels have been reduced by approximately 30% and significant cost-
cutting measures have been implemented in an effort to reduce overhead and 
production-related expenses.

	The revenues and expenses associated with the Company's finance and 
other operations are not significant and have a relatively minor impact on the 
Company's operating margins.

Liquidity and Capital Resources
	The Company and its finance subsidiary issue commercial paper, generally 
below the bank prime borrowing rates, and have $38 million of credit lines 
available under bank lines at costs not exceeding prime borrowing rates.  
There was approximately $5.5 million of commercial paper, $17 million of the 
previously mentioned bank line and $5 million in other short-term bank 
borrowings outstanding at December 31, 1994.  The Company plans to service 
existing debt with internally generated funds. 

	The Company's new corporate headquarters is currently under construction 
and is scheduled for completion in the fourth quarter of 1995.  The cost of 
this facility is currently estimated at approximately $26 million and will be 
financed through conventional long-term debt financing arrangements upon 
completion.  The Company's present corporate headquarter facility is listed 
for sale.  The proceeds derived from the sale of this facility may be used to 
partially offset any such new debt.

Change in Financial Condition
	Marketable securities increased in 1994 and 1993 due to the cash flow 
from operations and investment income received from the insurance division's 
investment portfolio.  Also impacting the 1993 increase in marketable 
securities was the increase in unrealized appreciation in the equity 
securities owned by the insurance companies plus the Company's adoption of 
SFAS 115 at December 31, 1993, which increased marketable securities by 
$8,603,000, increased deferred federal income tax by $2,944,000 and increased 
shareholders' equity by $5,659,000.

	The increases in 1994 and 1993 in accounts receivable, deferred 
insurance policy acquisition costs, unearned insurance premiums and insurance 
loss reserves are primarily attributable to the sustained growth of the 
Company's insurance companies.

	Sportswear inventories decreased in 1994 due to the special close-out 
inventory program implemented in 1994 which resulted in a 30% reduction in 
inventory levels as compared to 1993 inventory levels.

	Property, plant and equipment decreased in 1994 due to the 
transportation division's sale of approximately 67% of its river transportation 
equipment.  The increase in property, plant and equipment in 1993 was due to 
M/G Transport Services, Inc.'s acquisition of 60 barges for approximately $12.5 
million and approximately $7.8 million in construction costs associated with 
CS Crable Sportswear, Inc.'s new office, warehouse and production facility.

	The decrease in 1994 in the Company's current portion of long-term debt 
is directly related to the aforementioned transportation division's sale in 1994
of 67% of its river transportation equipment.  Approximately $21 million of 
the proceeds from this sale was used to prepay long-term debt loans on the 
assets sold which significantly reduced the Company's current debt repayment 
requirements in 1995 and beyond.  American Modern Insurance Group, Inc. 
procured a $40 million unsecured long-term debt facility in 1994, $20 million 
of which was in use at December 31, 1994.  This facility was obtained to 
increase the capital and surplus of the property and casualty companies.  
Long-term debt increased in 1993 due to the financing requirements associated 
with the Company's 1993 acquisition of fixed assets.

	The 1994 decrease in deferred federal income tax was primarily due to 
the Company's payment of $8.5 million in previously deferred federal income 
taxes which became due as a result of the sale of its river transportation 
equipment.  Also impacting the decrease in deferred federal income tax in 1994 
was the decrease in the unrealized appreciation in marketable securities which 
decreased in 1994 due to rising interest rates which adversely affected market 
values of fixed income securities.

	The Company's net unrealized gain on marketable securities decreased in 
1994 due to the previously mentioned rise in interest rates which decreased 
market values of the Company's fixed income investments. 

Impact of Inflation
	Management does not consider the impact of changing prices to be 
material in the analysis of the Company's overall operations.

<PAGE>                         
1994 MIDLAND ANNUAL REPORT PAGE 16

			 CONSOLIDATED BALANCE SHEETS


THE MIDLAND COMPANY AND SUBSIDIARIES
December 31,                                            1994           1993
						    ---------------------------
ASSETS

Cash                                                $  4,036,000   $  3,935,000
						    ---------------------------

Marketable Securities                                278,088,000    224,614,000
						    ---------------------------

Receivables:

    Accounts receivable                               82,293,000     62,907,000

    Finance receivables (including amounts 
	maturing after one year)                       4,120,000      5,512,000
						    ---------------------------
	Sub-Total                                     86,413,000     68,419,000


    Less allowance for losses                          1,535,000      1,117,000
						    ---------------------------

	Net                                           84,878,000     67,302,000
						    ---------------------------

Inventory - Sportswear Division                       11,116,000     15,968,000
						    ---------------------------

Property, Plant and Equipment:

    Original cost                                    109,729,000    185,164,000

    Less accumulated depreciation and amortization    43,687,000     77,272,000
						    ---------------------------
	Net                                           66,042,000    107,892,000
						    ---------------------------

Deferred Insurance Policy Acquisition Costs           37,653,000     28,825,000
						    ---------------------------

Other Assets                                             733,000      1,686,000
						    ---------------------------

	Total Assets                                $482,546,000   $450,222,000
						    ===========================

See notes to consolidated financial statements.

<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 17

THE MIDLAND COMPANY AND SUBSIDIARIES
December 31,                                            1994           1993
						    ---------------------------
LIABILITIES AND SHAREHOLDERS' EQUITY

Notes Payable Within One Year:
    Banks                                           $ 22,000,000   $ 22,000,000

    Commercial Paper                                   5,546,000     14,302,000
						    ---------------------------
	Total                                         27,546,000     36,302,000
						    ---------------------------

Accounts Payable - Trade                               6,232,000      5,142,000
						    ---------------------------

Other Payables and Accruals                           46,455,000     37,513,000
						    ---------------------------

Current Portion of Long-Term Debt                      2,451,000      9,412,000
						    ---------------------------

Unearned Insurance Premiums                          158,316,000    118,802,000
						    ---------------------------

Insurance Loss Reserves                               57,715,000     42,607,000
						    ---------------------------

Deferred Federal Income Tax                            6,754,000     20,224,000
						    ---------------------------

Long-Term Debt                                        44,640,000     47,110,000
						    ---------------------------

Shareholders' Equity:
    Common stock (issued and outstanding: 
     2,997,000 shares at December 31, 1994 and 
     2,999,000 shares at December 31, 1993 after 
     deducting treasury stock of 646,000 shares 
     and 644,000 shares, respectively)                   911,000        911,000
    Additional paid-in capital                        14,607,000     14,620,000
    Retained earnings                                131,675,000    123,995,000
    Net unrealized gain on marketable securities       2,754,000     11,308,000
    Treasury stock (at cost)                         (16,648,000)   (16,564,000)
    Unvested restricted stock awards                    (862,000)    (1,160,000)
						    ---------------------------
	Total                                        132,437,000    133,110,000
						    ---------------------------
	Total Liabilities and Shareholders' Equity  $482,546,000   $450,222,000
						    ===========================
		      
<PAGE>                      
1994 MIDLAND ANNUAL REPORT PAGE 18

		      CONSOLIDATED STATEMENTS OF INCOME
			    AND RETAINED EARNINGS


THE MIDLAND COMPANY AND SUBSIDIARIES
Years Ended December 31,                     1994         1993         1992
					 --------------------------------------
Revenues:
    Insurance                            $219,654,000 $178,577,000 $144,774,000
    Transportation                         53,163,000   53,252,000   47,186,000
    Sportswear                             41,928,000   34,702,000   32,620,000
    Finance and other                       1,170,000    1,136,000      924,000
					 --------------------------------------
	Total                             315,915,000  267,667,000  225,504,000
					 --------------------------------------
Costs and Expenses:
    Insurance claims and policy 
      acquisition costs                   175,868,000  132,871,000  106,449,000
    Insurance operating and 
      administrative expenses              26,562,000   21,203,000   19,195,000
    Transportation operating expenses      47,339,000   49,511,000   45,292,000
    Sportswear operating expenses          43,917,000   37,023,000   30,033,000
    Interest expense                        4,865,000    4,144,000    3,739,000
    Other operating and 
      administrative expenses               5,477,000    4,662,000    4,791,000
					 --------------------------------------
	Total                             304,028,000  249,414,000  209,499,000
					 --------------------------------------
Income Before Federal Income Tax and
  Cumulative Effect of Accounting Change   11,887,000   18,253,000   16,005,000
Provision For Federal Income Tax            2,468,000    5,148,000    4,026,000
					 --------------------------------------
Income Before Cumulative Effect 
  of Accounting Change                      9,419,000   13,105,000   11,979,000
Cumulative Effect of Accounting Change         --        4,867,000       --
					 --------------------------------------
Net Income                                  9,419,000   17,972,000   11,979,000

Retained Earnings, Beginning of Year      123,995,000  107,646,000   97,156,000

Cash Dividends Declared                    (1,739,000)  (1,623,000)  (1,489,000)
					 --------------------------------------
Retained Earnings, End of Year           $131,675,000 $123,995,000 $107,646,000
					 ======================================
Earnings Per share of Common Stock:
    Income Before Cumulative Effect 
      of Accounting Change                      $3.09        $4.27        $3.98
    Cumulative Effect of Accounting Change        --          1.58          --
					 --------------------------------------
    Net Income                                  $3.09        $5.85        $3.98
					 ======================================
Cash Dividends Per Share of Common Stock         $.58         $.54         $.50
					 ======================================
See notes to consolidated financial statements.

<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 19

		    CONSOLIDATED STATEMENTS OF CASH FLOWS


THE MIDLAND COMPANY AND SUBSIDIARIES
Years Ended December 31,                      1994         1993         1992
					 --------------------------------------
Cash Flows from Operating Activities:
  Net Income                             $  9,419,000 $ 17,972,000 $ 11,979,000
  Adjustments to reconcile net income 
    to net cash provided by operating 
    activities:
      Depreciation and amortization        10,609,000   10,291,000    9,150,000
      Increase in unearned 
	insurance premiums                 39,514,000   19,920,000   12,769,000
      Decrease (increase) in net 
	accounts receivable               (18,968,000) (10,658,000)     862,000
      Increase in insurance loss reserves  15,108,000   13,140,000    1,260,000
      Increase (decrease) in accounts 
	payable and accruals                9,921,000      995,000   (1,265,000)
      Provision (credit) for deferred 
	federal income tax                 (9,066,000)  (4,854,000)    (218,000)
      Increase in deferred insurance 
	policy acquisition costs           (8,828,000)  (7,493,000)  (3,870,000)
      Decrease (increase) in inventory - 
	Sportswear Division                 4,852,000   (2,839,000)  (7,423,000)
      Decrease (increase) in other assets     953,000      (49,000)    (248,000)
      Other - net                            (908,000)     229,000      (58,000)
					 --------------------------------------
	Net cash provided by 
	  operating activities             52,606,000   36,654,000   22,938,000
					 --------------------------------------
Cash Flows from Investing Activities:
  Purchase of marketable securities      (122,895,000) (69,956,000) (47,624,000)
  Sale of marketable securities            55,899,000   52,694,000   27,390,000
  Sale of property, plan and equipment     52,353,000    2,912,000      896,000
  Acquisition of property, plant 
    and equipment                         (19,559,000) (27,354,000) (17,608,000)
  Increase in cash equivalent 
    marketable securities                  (8,166,000) (15,332,000)  (7,362,000)
  Maturity of marketable securities         8,372,000    4,323,000    4,544,000
  Net decrease (increase) in 
    finance receivables                     1,392,000   (2,227,000)   2,209,000
					 --------------------------------------
	Net cash used in 
	  investing activities            (32,604,000) (54,940,000) (37,555,000)
					 --------------------------------------
Cash Flows from Financing Activities:
  Repayment of long-term debt             (28,552,000)  (9,061,000)  (6,172,000)
  Issuance of long-term debt               20,000,000   31,597,000   10,000,000
  Increase (decrease) in net 
    short-term borrowings                  (8,756,000)     436,000   15,298,000
  Dividends paid                           (1,628,000)  (1,590,000)  (1,464,000)
  Payment of capitalized lease obligations   (879,000)    (815,000)    (757,000)
  Purchase of treasury stock                 (118,000)    (799,000)  (2,654,000)
  Issuance of treasury stock                   32,000      215,000      468,000
					 --------------------------------------
	Net cash provided by (used in) 
	  financing activities            (19,901,000)  19,983,000   14,719,000
					 --------------------------------------
Net Increase in Cash                          101,000    1,697,000      102,000

Cash at Beginning of Year                   3,935,000    2,238,000    2,136,000
					 --------------------------------------
Cash at End of Year                      $  4,036,000 $  3,935,000 $  2,238,000
					 ======================================
Supplemental Disclosures:
The Company paid interest of $5,109,000, $4,025,000 and $3,568,000 and income 
taxes of $9,022,000, $5,215,000 and $6,226,000 in 1994, 1993 and 1992, 
respectively.

See notes to consolidated financial statements.

<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 20

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
THE MIDLAND COMPANY AND SUBSIDIARIES

Years Ended December 31, 1994, 1993 and 1992

1.      SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	The accounting policies of the Company and its subsidiaries conform to 
generally accepted accounting principles (GAAP) and reflect practices 
appropriate to the industries in which they operate.  Those policies that 
affect the more significant elements of the consolidated financial statements 
are summarized below.
	Principles of Consolidation--The consolidated financial statements 
include the accounts of the Company and all subsidiary companies.  Material 
intercompany balances and transactions have been eliminated.
	Marketable Securities--Marketable securities are categorized as debt 
securities (cash equivalents, debt instruments and preferred stocks having 
scheduled redemption provisions) and equity securities (common and preferred 
stocks which do not have redemption provisions).  The Company adopted Statement 
of Financial Accounting Standards (SFAS) No. 115, "Accounting for Certain 
Investments in Debt and Equity Securities", effective December 31, 1993 (see 
Note 14). With the adoption of SFAS No. 115, the Company classified all debt 
and equity securities as available-for-sale and began to carry such investments 
at market value.  Prior to 1993, debt securities were carried at amortized 
cost, equity securities held by the insurance subsidiaries were carried at 
market value, and equity securities held by the parent company were carried at 
the lower of cost or market value. Unrealized gains or losses on investments, 
net of income taxes associated therewith, are included in shareholders' equity. 
Realized gains and losses on sales of investments are recognized in income on a 
specific identification basis.
	Inventory--The sportswear division's inventory is valued at the lower of 
cost (using the weighted average method of inventory valuation) or market.
	Property and Depreciation--Property, plant and equipment is recorded at 
cost.  Depreciation and amortization are generally calculated using the 
straight-line method over the estimated useful lives of the respective 
properties.  Certain properties purchased after 1986 are depreciated on an 
accelerated basis.
	Federal Income Tax--The Company adopted SFAS No. 109, "Accounting for 
Income Taxes", effective January 1, 1993 (see Note 7).  This statement requires 
the use of the liability method rather than the deferral method in determining 
the Company's deferred tax liability.  Deferred federal income taxes are 
recognized to reflect the net tax effects of temporary differences between the 
carrying amounts of assets and liabilities for financial reporting purposes and 
the amounts used for federal income tax purposes.  Investment tax credits 
previously allowed on property additions were deferred in the year of tax 
benefit and are being amortized against future operations over the estimated 
useful lives of the properties.
	The Company files a consolidated federal income tax return which 
includes all subsidiaries.
	Insurance Income--Premiums for physical damage and credit accident and 
health insurance, net of premiums ceded to reinsurers, are recognized as income 
on a pro-rata basis over the lives of the policies.  Credit life premiums are 
recognized as income over the lives of the policies using the sum of the digits 
method.  The Company does not consider anticipated investment income in 
determining premium deficiencies (if any) on short-term contracts.  Policy 
acquisition costs, primarily commission expenses and premium taxes, are 
capitalized and expensed over the terms of the related policies on the same 
basis as the related premiums are earned.  Selling and administrative expenses 
which are not primarily related to premiums written are expensed as incurred.
	Insurance Loss Reserves--Unpaid insurance losses and loss adjustment 
expenses include an amount determined from reports on individual cases and an 
amount, based on past experience, for losses incurred but not reported.  Such 
liabilities are necessarily based on estimates and, while management believes 
that the amounts are fairly stated, the ultimate liability may be in excess of 
or less than the amounts provided.  The methods of making such estimates and 
for establishing the resulting liabilities are continually reviewed and any 
adjustments resulting therefrom are included in earnings currently.  Insurance 
loss reserves also include an amount for claim drafts issued but not yet paid.
	Reinsurance Agreements--The Company cedes varying portions of its 
written premiums to reinsurers and receives a commission on such premiums ceded.
Failure of reinsurers to honor their obligations could result in losses to the 
Company, as reinsurance contracts do not relieve the Company from its 

<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 21

obligations to policyholders.  The Company evaluates the financial condition of 
its reinsurers and monitors concentrations of credit risk arising from similar 
geographic regions, activities, or economic characteristics of the reinsurers 
to minimize its exposure to significant losses from reinsurer insolvencies.  In 
addition, the Company pays a percentage of earned premiums to reinsurers in 
return for coverage against catastrophic losses.
	Allowance for Losses--Provisions for losses on receivables are made in 
amounts deemed necessary to maintain adequate reserves to cover possible future 
losses.
	Statements of Cash Flows--For purposes of the statements of cash flows, 
the Company defines cash as cash held in operating accounts at financial 
institutions.  The amounts reported in the statements of cash flows for the 
purchase, sale or maturity of marketable securities do not include cash 
equivalents.
	Earnings per Share--Earnings per share of common stock calculations are 
computed based on the weighted average number of shares outstanding during the 
years.  The effect of shares issuable under the Company's stock option and 
award plans are comprehended in the earnings per share calculations.
	Proposition 103--In 1993, the Company's insurance subsidiaries reached a 
settlement with the state of California regarding California Proposition 103 
(which proposed rate roll backs during certain earlier periods).  As a result 
of this settlement, approximately $2,800,000 (net of federal income tax) was 
recognized as income in 1993 representing the amount reserved in excess of the 
agreed upon refunds to certain Company policyholders.
	Fair Value of Financial Instruments--The fair value of investments is 
considered to be the market value which is based on quoted market prices.  The 
carrying value of short-term notes payable is considered to be the fair value 
of such debt because of the short-term nature and related features of the debt. 
The fair value of long-term debt is estimated using interest rates that are 
currently available to the Company for issuance of debt with similar terms and 
maturities.
	Reclassifications--Certain previously reported amounts in the 
accompanying consolidated financial statements have been reclassified to conform
to the current year's classifications.

2.      MARKETABLE SECURITIES

			  /----------------Thousands of Dollars---------------/
					 Gross          Gross
				       Unrealized     Unrealized    Market    
    1994                   Cost          Gains         Losses       Value
-------------------------------------------------------------------------------
Debt Securities:                
  Governments            $ 103,152    $    112        $ 3,778    $  99,486
  Municipals                63,891         605          1,545       62,951
  Cash                                             
   Equivalents              50,717           -              -       50,717
  Corporates                31,120         110            632       30,598
			  -----------------------------------------------------
    Total                  248,880         827          5,955      243,752
Equity Securities           21,220      10,369            907       30,682
Accrued Interest
  and Dividends              3,654           -              -        3,654
			  -----------------------------------------------------
Total Marketable
  Securities             $ 273,754    $ 11,196        $ 6,862    $ 278,088
			  =====================================================

			  /----------------Thousands of Dollars---------------/                 
					 Gross          Gross
				       Unrealized     Unrealized    Market
	1993               Cost          Gains         Losses       Value
-------------------------------------------------------------------------------
Debt Securities:
  Governments            $  69,482    $  3,101        $   106   $   72,477
  Municipals                61,642       3,475            119       64,998
  Cash
    Equivalents             45,965           -              -       45,965
  Corporates                10,514         467              4       10,977
			  -----------------------------------------------------
    Total                  187,603       7,043            229      194,417
Equity Securities           16,864      11,117            639       27,342
Accrued Interest
  and Dividends              2,855           -              -        2,855
			  -----------------------------------------------------
Total Marketable
  Securities             $ 207,322    $ 18,160        $   868   $  224,614
			 ======================================================

	Included in the determination of net income are the following (amounts 
in 000's):
			     1994        1993        1992
			----------------------------------
Gross Realized Gains     $   3,252    $ 4,196     $ 1,845
Gross Realized Losses       (1,062)      (461)       (335)
Other Investment Income     12,114     11,050      10,960
Investment Expenses         (1,044)      (981)       (861)
			 ---------------------------------
Net Investment Income    $  13,260    $13,804     $11,609
			 =================================

<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 22

	The cost and approximate market value of debt securities held at 
December 31, 1994, summarized by contractual maturities, are shown below.  
Actual maturities may differ from contractual maturities when there exists a 
right to call or prepay obligations with or without call or prepayment penalties
(amounts in 000's).

					Market
			     Cost       Value
			 ----------------------
Under 1 year             $  71,612    $ 71,506
1-5 years                  104,946     102,266
6-10 years                  40,526      39,246
Over 10 years               31,796      30,734
			 ----------------------
			 $ 248,880    $243,752
			 ======================
			
3.      RECEIVABLES
	Accounts receivable at December 31, 1994 and 1993 are generally due 
within one year and consist of the following (amounts in 000's):

			     1994       1993
			 ----------------------
Insurance                $  72,829    $ 51,543
River Transportation         5,725       6,905
Sportswear                   3,739       4,459
			 ----------------------
	Total            $  82,293    $ 62,907
			 ======================
					       
4.      PROPERTY, PLANT AND EQUIPMENT
	At December 31, 1994 and 1993, property, plant and equipment stated at 
original cost consist of the following (amounts in 000's):

			     1994        1993
			 ----------------------
Land                     $   1,771    $  1,256
Buildings, improvements,
  fixtures, etc.            46,610      41,166
Vessels and barges          52,683     134,599
Transportation equipment
  under capital leases       3,106       8,143   
Construction-in-progress     5,559           -
			 ----------------------
	Total            $ 109,729    $185,164
			 ======================

	The 1994 construction-in-progress balance pertains to the construction 
costs related to the Company's new corporate headquarters which is expected to 
be completed (at an estimated completion cost of approximately $26 million) and 
occupied in the fourth quarter of 1995.
	In December 1994, the Company sold a major portion of the assets related 
to its river transportation division.  The sales price of approximately 
$46,761,000 approximated the net book value of the assets sold.
	Total rent expense related to the rental of facilities and equipment 
included in the accompanying consolidated statements of income is $1,833,000 in 
1994, $998,000 in 1993 and $2,970,000 in 1992.  Future rentals under non-
cancelable operating leases will be approximately $2,053,000 in 1995.

5.      NOTES PAYABLE TO BANKS
	At December 31, 1994 and 1993, the Company had conventional lines of 
credit with commercial banks of $38,000,000 and $37,000,000, respectively.  The 
lines of credit in use under these agreements at December 31, 1994 and 1993 
amounted to  $17,000,000 and $11,000,000, respectively.  Borrowings under these 
lines of credit constitute senior debt.  Commitment fees are currently required 
by the lending institutions regarding these credit agreements.
	Additionally, at December 31, 1994 and 1993, the Company had other 
short-term bank borrowings outstanding of $5,000,000 and $11,000,000, 
respectively.  These borrowings also constitute senior debt.
	The aforementioned notes payable, together with outstanding commercial 
paper, had weighted average interest rates of 6.2% and 3.4% at  December 31, 
1994 and 1993, respectively.

6.      LONG-TERM DEBT
	In 1994, American Modern Insurance Group, Inc. (the Company's wholly 
owned subsidiary) procured a $40,000,000 unsecured long-term debt facility, 
$20,000,000 of which was in use at December 31, 1994.  This instrument was 
obtained to increase the capital and surplus of the property and casualty 
insurance companies.
	Long-term debt at December 31, 1994 and 1993 is summarized as follows 
(amounts in 000's):
					   1994       1993
					 --------------------
Equipment Obligations-
  Due serially through 2002,
   weighted average rate of 6.19%        $16,727    $18,607
  Paid out in 1994                            -      26,422
Mortgage Note-Due 2003, 5.82%              8,706      8,956
Unsecured Notes Payable Under 
  Long-Term Debt Facilities-
  Amortizing 1997 to 2001,
   LIBOR (6.5% at                         
   December 31, 1994) plus 1%             20,000          -
Capitalized Lease Obligations 
  (transportation equipment)               1,658      2,537
					---------------------
  Total obligations                       47,091     56,522
  Less current maturities                  2,451      9,412
					---------------------
    Total                                $44,640    $47,110
					=====================
<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 23

	Equipment and real estate obligations are collateralized by 
transportation equipment and real estate with a net book value of approximately 
$28,000,000.
	The aggregate amount of repayment requirements on long-term debt and 
capitalized leases for the five years subsequent to 1994 are (amounts in 
000's):  1995 - $2,451; 1996 - $2,499; 1997 - $2,552; 1998 - $10,105; 1999 - 
$936.
	At December 31, 1994 and 1993, the carrying value and the approximate 
fair value of the Company's long-term debt was as follows (amounts in 000's):

		       1994      1993
		     -------------------
Carrying Value       $47,091   $56,522
		     ===================
Fair Value           $45,600   $57,000
		     ===================

7.      FEDERAL INCOME TAX
	The provision for federal income tax is summarized as follows (amounts 
in 000's):
			      1994      1993      1992
			    ----------------------------
Current provision           $11,534    $5,137    $4,244
Deferred provision           (9,066)       11      (218)
			    ----------------------------
    Total                   $ 2,468    $5,148    $4,026
			    ============================
	The federal income tax provision for the years ended December 31, 1994, 
1993 and 1992 is different from amounts derived by applying the statutory tax 
rates to income before federal income tax as follows (amounts in 000's):

				1994       1993      1992
			       -----------------------------
Federal income tax at
  statutory rate              $ 4,160    $ 6,389   $ 5,442
Tax effect of:
  Tax exempt interest and
    excludable dividend
    income                     (1,247)    (1,134)     (943)
  Increase in statutory rate                          
   on deferred taxes                -        357         -
  Investment tax credits         (488)      (289)     (288)
  Other--net                       43       (175)     (185)
			      ------------------------------
Provision for federal
  income tax                  $ 2,468    $ 5,148   $ 4,026
			      ==============================

	Significant components of the Company's net deferred federal income tax 
liability are summarized as follows (amounts in 000's):

				   1994        1993
				----------------------
Deferred Tax Liabilities:
  Deferred insurance policy
    acquisition costs            $12,665      $ 9,660
  Accelerated depreciation         5,965       14,339
  Unrealized gain on
    marketable securities          1,580        5,984
  Investment tax credits           1,299        1,787
  Other                              285          446
				----------------------
    Sub-total                     21,794       32,216
				----------------------
Deferred Tax Assets:
  Unearned insurance premiums      9,373        7,194
  Pension expense                  1,902        1,324
  Insurance losses                 1,260        1,055
  Other                            2,505        2,419
				----------------------
Sub-total                         15,040       11,992
				----------------------
Deferred federal income tax      $ 6,754      $20,224
				======================

	The cumulative effect of adopting SFAS No. 109 on the Company's 1993 
financial statements was to increase income and to decrease the deferred 
federal income tax liability by $4,867,000.


8.      REINSURANCE ACTIVITY
	Premiums assumed on certain reinsurance contracts are recorded based on 
records supplied by the ceding companies.  A reconciliation of direct to net 
premiums, on both a written and an earned basis for the property and casualty 
companies, is as follows:

		/-------------Thousands of Dollars-------------/
		 Direct       Assumed       Ceded        Net    
		------------------------------------------------
1994
  Written       $263,250      $11,836      $(39,689)   $235,397
  Earned         235,299        7,711       (38,433)    204,577

1993
  Written       $203,577      $14,134      $(37,704)   $180,007
  Earned         180,759       14,624       (31,530)    163,853

1992
  Written       $162,749      $ 6,487      $(25,217)   $144,019
  Earned         146,978        6,822       (20,937)    132,863

<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 24

9.      BENEFIT PLANS
	The Company has pension plans which provide for the payment of annual 
benefits to substantially all employees upon retirement.  Such benefits are 
based on years of service and the employee's highest compensation during five 
consecutive years of employment.  The Company's funding policy is to contribute 
annually an amount sufficient to satisfy ERISA funding standards.  Contributions
are intended to provide not only for benefits attributed to service to date but 
also for benefits expected to be earned in the future.
      Total pension cost was $896,000 in 1994, $642,000 in 1993 and $518,000 in 
1992.  Included in the above amounts is a supplemental pension expense of  
$259,000 in 1994, $138,000 in 1993 and $119,000 in 1992.  These amounts 
represent expenses accrued for supplemental pension benefits in excess of 
Internal Revenue Code Section 415 limitations.

	The following table sets forth the plans' funded status (amounts in 
000's):
					     1994          1993 
					  -------------------------   
Actuarial present value of benefit
  obligations:
   Accumulated benefit obligation,
     including vested benefits of
     $14,534 in 1994 and
     $11,687 in 1993                      $15,115         $12,190 
					  =========================
   Projected benefit obligation for                  
     service rendered to date             $20,169         $16,120 
Plan assets at fair value, primarily
  U.S. bonds and listed stocks             14,583          15,537 
					  -------------------------
Plan assets less than projected
  benefit obligation                       (5,586)           (583) 
Unrecognized net assets at 
  January 1, 1987 being
  recognized over 18 years                 (1,576)         (1,738)
Unrecognized prior service cost                48              52 
Unrecognized net loss (gain)                4,094            (134)
					  -------------------------
Pension liability included in
  Other Payables and Accruals             $(3,020)        $(2,403)
					  =========================

	Net pension cost included the following (amounts in 000's):

				      1994       1993       1992
				    ------------------------------
Srvice cost--benefits
  earned during the year            $   725     $  541    $   505
Interest cost on projected
  benefit obligation                  1,216      1,160      1,019
Actual return on plan                                     
  assets--(gain)                        315     (1,705)      (982)
Net amortization and                                  
  deferral                           (1,619)       508       (143)
				    ------------------------------
Net periodic pension                                  
  plan cost                         $   637     $  504    $   399
				   ===============================
			       
	In 1992, the Company provided a special one-time early retirement 
program for those employees who met certain age and years of service criteria.  
The 1992 pension plan expense associated with this program was $677,000 which 
was in addition to the net periodic pension plan cost referred to previously.
	The discount rate and rate of increase in future compensation levels 
used in determining the actuarial present value of the projected benefit 
obligation were respectively 8% and 6%, in 1994 and 1992 and 7-1/4% and 5-1/2%, 
in 1993.  The expected long-term rate of return on assets was 8% in all three 
years.

10.     STOCK OPTION AND AWARD PLANS
	The Company has various plans which provide for the granting of options 
and common stock to key employees and independent directors of the Company and 
its subsidiaries.
	Under the Company's stock option plans, all of the outstanding stock 
options at December 31, 1994 were non-qualified options, all were exercisable 
and, generally, had an exercise price of not less than 100% of the fair market 
value of the common stock on the date of grant.  Stock options not exercised 
expire periodically through year 2003.  A summary of stock option transactions 
follows:    
		       1994               1993               1992
		  ---------------------------------------------------------
			    Avg.               Avg.               Avg.
		  (000's)  Option    (000's)  Option    (000's)  Option
		  Shares   Price     Shares   Price     Shares   Price
		  ---------------------------------------------------------
Outstanding,
  beginning
  of year           218    $24.67      219    $23.52      243    $23.46
Exercised            (2)    20.81       (9)    22.35      (21)    22.83
Expired               -         -       (2)    38.56       (3)    23.13
Granted               -         -       10     50.13        -         -
		  ---------------------------------------------------------
Outstanding, 
  end of year       216    $24.69      218    $24.67      219    $23.52
		  =========================================================

	The Company implemented a restricted stock award program during 1993.  
Under this program, awards of the Company's common stock will vest over an 
incentive period, conditioned upon the recipient's employment throughout the 
period. During the vesting period, shares issued are nontransferable, but the 
shares are entitled to all of the rights of outstanding shares.  In 1993, 
32,000 shares were awarded under this program and 31,000 shares remain 
outstanding at December 31, 1994.  The value of the award is being amortized as 
compensation expense over a five year vesting period.

<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 25

11.     INSURANCE LOSS RESERVES
	Activity in the liability for unpaid insurance losses and loss 
adjustment expenses (excluding claim drafts issued but not yet paid) for the 
property and casualty companies is summarized as follows (amounts in 000's):

				  1994        1993         1992
			       ----------------------------------
Balance at January 1           $ 33,964    $ 23,185     $ 22,744
  Less reinsurance 
   recoverables                   6,220       2,780        3,652
			       ----------------------------------
Net Balance at January 1         27,744      20,405       19,092
			       ----------------------------------
Incurred related to:
  Current year                  114,511      86,637       67,364
  Prior years                    (2,076)     (1,980)      (1,929)
			       ----------------------------------
Total incurred                  112,435      84,657       65,435
Paid related to:               ----------------------------------
  Current year                   93,014      65,588       53,185
  Prior year                      9,684      11,730       10,937
			       ---------------------------------- 
Total paid                      102,698      77,318       64,122
			       ----------------------------------
Net Balance at December 31       37,481      27,744       20,405
  Plus reinsurance 
   recoverables                  14,597       6,220        2,780
			       ----------------------------------
Balance at December 31         $ 52,078    $ 33,964     $ 23,185
			       ==================================

	The amounts of recoveries pertaining to reinsurance contracts that were 
deducted from losses incurred during 1994, 1993 and 1992 were approximately 
$20,231,000, $21,077,000, and $6,453,000, respectively.

12.     CONTINGENCIES
	M/G Transport Services, Inc. is the subject of a criminal prosecution 
and related civil litigation concerning the alleged disposal of bilge water and 
other refuse from vessels on the inland waterways.  M/G Transport is litigating 
these issues and the outcome cannot be reasonably estimated at this time.

13.     INDUSTRY SEGMENTS
	The Company's operations are classified into four industry segments.  
Listed below is the financial information required to be reported for each 
segment.  No single customer accounted for 10% or more of consolidated revenues 
during the last three years.  Interest expense directly related to finance 
operations has been included in the determination of operating profit of the 
finance and other segment.  Interest expense includes intercompany interest not 
eliminated for purposes of segment reporting.
			       
				Thousands of Dollars
			     1994        1993       1992
			   --------------------------------
Total segment revenues
Insurance                  $220,382    $179,310   $145,476
Transportation               53,190      53,255     47,247
Sportswear                   41,928      34,702     32,620
Finance and other             6,035       5,681      4,295
Intersegment revenues        (5,620)     (5,281)    (4,134)
			   --------------------------------
    Total                  $315,915    $267,667   $225,504         
			   ================================

Operating profit
Insurance                  $ 16,032    $ 23,662   $ 18,526
Transportation                5,370       3,232      1,236
Sportswear                   (2,348)     (2,663)     2,248
Finance and other             1,568       1,512      1,607
Interest expense             (5,952)     (5,279)    (5,145)
Unallocated corporate
  expenses                   (2,783)     (2,211)    (2,467) 
			   --------------------------------
    Total                  $ 11,887    $ 18,253   $ 16,005
			   ================================

Acquisition of fixed assets
Insurance                  $      -    $      -   $      -
Transportation                6,846      14,657      7,758
Sportswear                      583       1,702      1,903
Finance, corporate
  and other                  12,130      10,995      7,947
			   --------------------------------
    Total                  $ 19,559    $ 27,354   $ 17,608
			   ================================

Depreciation and amortization
Insurance                  $      -    $      -   $      -
Transportation                5,773       6,434      6,435
Sportswear                    1,078         973        620
Finance, corporate
  and other                   3,758       2,884      2,095
			   --------------------------------
    Total                  $ 10,609    $ 10,291   $  9,150 
			   ================================
			      
Identifiable assets
Insurance                  $377,109    $300,708   $231,360
Transportation               52,534      87,654     79,697
Sportswear                   17,264      23,932     21,390
Finance, corporate
  and other                  53,769      59,163     46,932
Intersegment receivables    (18,130)    (21,235)   (19,677)
			   --------------------------------
    Total                  $482,546    $450,222   $359,702
			   ================================

<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 26

14.     SHAREHOLDERS' EQUITY
	The Midland Company has 5,000,000 shares of common stock authorized 
without par value (stated value of $.25 a share), including 778,000 shares 
reserved for issuance under the Company's stock option and award plans.  The 
Company has also authorized 500,000 shares of preferred stock, without par 
value, none of which have been issued.
	Covenants included in the borrowing agreements of M/G Transport 
Services, Inc. limit its payment of dividends to The Midland Company.  Under the
most restrictive of such covenants, $10,000,000 of its net assets was not 
available for distribution to the Company at December 31, 1994.
	The insurance operations are subject to state regulations which limit by 
reference to statutory investment income and policyholders' surplus the 
dividends that can be paid to their parent company without prior regulatory 
approval.  Dividend restrictions vary between the companies, as determined by 
the laws of the domiciliary states.  Under these restrictions the maximum 
dividends that may be paid to the Company from its insurance subsidiaries in 
1995 without regulatory approval is approximately $8,000,000; such subsidiaries 
paid actual cash dividends of $4,000,000 in 1994 and $3,000,000 in both 1993 
and 1992.  
	Net income as determined in accordance with statutory accounting 
practices for the Company's insurance subsidiaries was $3,616,000, $10,337,000 
and $10,299,000 for 1994, 1993 and 1992, respectively.  Shareholders' equity on 
the same basis was $96,863,000 and $78,236,000 at December 31, 1994 and 1993.  
The 1994 statutory basis shareholders' equity includes $20 million of paid-in 
capital funded with long-term debt referred to in Note 6.  
  
	Activity in the Shareholders' equity accounts is summarized as follows 
(amounts in 000's):

					    Net
					 Unrealized            Unvested
		    Additional            Gain on             Restricted
	     Common  Paid-In   Retained  Marketable Treasury    Stock
	     Stock   Capital   Earnings  Securities  Stock      Award    Total  
	    --------------------------------------------------------------------
Balance, 
 January 1, 
 1992          $911   $14,030  $ 97,156   $ 4,280   $(14,653)          $101,724
Net Income                       11,979                                  11,979
Purchase of 
 treasury stock                                       (2,654)            (2,654)
Cash dividends 
 declared                        (1,489)                                 (1,489)
Exercise of 
 stock options            (38)                           505                467
Changes in 
 unrealized gain
 on investments, 
 net of tax                                 1,556                         1,556
	   ---------------------------------------------------------------------
Balance, 
 December 
 31, 1992       911    13,992   107,646     5,836    (16,802)           111,583
Net income                       17,972                                  17,972
Purchase 
 of treasury 
 stock                                                  (799)              (799)
Cash dividends 
 declared                        (1,623)                                 (1,623)
Exercise of 
 stock options            (28)                           243                215
Changes in 
 unrealized gain
 on investments, 
 net of tax                                  (187)                         (187)
Restricted stock 
 awards                   656                            794  $(1,450)      -
Amortization of 
 unvested
 restricted stock 
 awards                                                           290       290
Effect of change 
  in accounting
  for marketable 
  securities                                5,659                         5,659
	   ---------------------------------------------------------------------
Balance, 
 December 31, 
 1993           911    14,620   123,995    11,308    (16,564)  (1,160)  133,110
Net income                        9,419                                   9,419
Purchase of 
 treasury 
 stock                                                  (118)              (118)
Cash 
 dividends 
 declared                        (1,739)                                 (1,739)
Exercise of 
 stock options             (7)                            39                 32
Changes in 
 unrealized gain
 on investments, 
 net of tax                                (8,554)                       (8,554)
Amortization 
 and 
 cancellation 
 of unvested 
 restricted 
 stock awards              (6)                            (5)     298       287
	   ---------------------------------------------------------------------
Balance, 
December 31, 
1994           $911    $14,607  $131,675    $2,754   $(16,648)  $(862) $132,437
	   =====================================================================

<PAGE>                   
1994 MIDLAND ANNUAL REPORT PAGE 27

		   REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
Deloitte & Touche LLP
Cincinnati, Ohio

To the Shareholders of The Midland Company:

	We have audited the accompanying consolidated balance sheets of The 
Midland Company and its subsidiaries as of December 31, 1994 and 1993, and the 
related consolidated statements of income and retained earnings and of cash 
flows for each of the three years in the period ended December 31, 1994.  These 
financial statements are the responsibility of the Company's management.  Our 
responsibility is to express an opinion on these financial statements based on 
our audits.
	We conducted our audits in accordance with generally accepted auditing 
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by 
management, as well as evaluating the overall financial statement presentation. 
We believe that our audits provide a reasonable basis for our opinion.
	In our opinion, such consolidated financial statements present fairly, 
in all material respects, the financial position of The Midland Company and its 
subsidiaries at December 31, 1994 and 1993 and the results of their operations 
and their cash flows for each of the three years in the period ended 
December 31, 1994 in conformity with generally accepted accounting principles.
	As discussed in note 1 to the consolidated financial statements, the 
Company changed its method of accounting for debt and equity securities to 
conform with Statement of Financial Accounting Standards (SFAS) No. 115 
effective December 31, 1993 and its method of accounting for income taxes to 
conform with SFAS No. 109 effective January 1, 1993. 


				       s/Deloitte & Touche
				       February 16, 1995


			      MANAGEMENT'S REPORT

	The consolidated financial statements and accompanying notes of The 
Midland Company and its subsidiaries are the responsibility of the Company's 
management, and have been prepared in conformity with generally accepted 
accounting principles.  They necessarily include amounts that are based on 
management's best estimates and judgments.  Other financial information 
contained in this annual report is presented on a basis consistent with the 
financial statements. 
	In order to maintain the integrity, objectivity and fairness of data in 
these financial statements, the Company has developed and maintains a 
comprehensive internal control structure which is supplemented by a program of 
internal audits.  Management believes that the Company's internal control 
structure is adequate to provide reasonable, but not absolute, assurance that 
assets are safeguarded and the objectives of accuracy and fair presentation of 
financial data are met in all material respects.
	The financial statements have been audited by Deloitte & Touche LLP, 
Certified Public Accountants, in accordance with generally accepted auditing 
standards, including sufficient tests of the accounting records to enable them 
to express an informed opinion as to whether the financial statements, 
considered in their entirety, present fairly the Company's financial position 
and results of operations in conformity with generally accepted accounting 
principles.  Deloitte & Touche LLP reviews the results of its audit both with 
management and with the Audit Committee.
	The Audit Committee, comprised entirely of outside Directors, meets 
periodically with management, internal auditors and independent auditors 
(separately and jointly) to assure that each is fulfilling its responsibilities.

				       
				       s/John I. Von Lehman
				       Vice President, Treasurer and
				       Chief Financial Officer
 
<PAGE>
1994 MIDLAND ANNUAL REPORT PAGE 29

				 QUARTERLY DATA


THE MIDLAND COMPANY AND SUBSIDIARIES

		       1st Quarter     2nd Quarter    3rd Quarter    4th Quarter
---------------------  -----------     -----------    -----------    -----------
	1994
	----
Revenues              $ 69,442,000    $ 74,883,000   $ 85,118,000   $ 86,472,000
Net income (loss)          810,000        (549,000)     3,914,000      5,244,000
Earnings (loss) per 
 common share                  .26            (.17)          1.28           1.72
Dividends per 
 common share                 .145            .145           .145           .145
Price range of common 
 stock (AMEX)          38 - 45 1/8     34 3/4 - 39    34 1/4 - 38    38 - 43 3/4

		
	1993
	----
Revenues              $ 58,297,000    $ 62,806,000   $ 75,716,000   $ 70,848,000
Net income               6,175,000(a)    4,005,000      5,147,000      2,645,000
Earnings per         
 common share                 2.00(a)         1.31           1.67            .87
Dividends per 
 common share                 .135            .135           .135           .135
Price range of common 
 stock (AMEX)        44 7/8-50 5/8   39 3/4-48 1/8  40 1/2-45 1/4  41 3/8-47 1/2

(a) Includes a credit of $4,867,000, $1.58 per common share, for the cumulative 
    effect of a change in accounting from the adoption of Statement of Financial
    Accounting Standards No. 109, "Accounting for Income Taxes", effective 
    January 1, 1993.

			       OTHER INFORMATION


TRANSFER AGENT AND REGISTRAR            INDEPENDENT AUDITORS
Society National Bank                   Deloitte & Touche LLP
P.O. Box 6477                           250 East Fifth Street   
Cleveland, Ohio 44101                   Cincinnati, Ohio 45202
	
GENERAL AND TAX COUNSEL
Cohen, Todd, Kite & Stanford
525 Vine Building
Cincinnati, Ohio 45202

SHAREHOLDERS' MEETING
The next meeting of the shareholders will be held at 10:00 A.M. on Thursday, 
April 13, 1995 at the Company's offices, 537 E. Pete Rose Way, Cincinnati, 
Ohio 45202.

COMMON STOCK
The number of holders of common stock at December 31, 1994 was 736.  The 
Company's common stock is registered on the American Stock Exchange.

FORM 10-K
A copy of the Company's 1994 Annual Report to the Securities and Exchange 
Commission on Form 10-K may be obtained by writing to the Company - Attention: 
Secretary.



							 
								 EXHIBIT (21)
			      THE MIDLAND COMPANY
			       AND SUBSIDIARIES
		 EXHIBIT (21) - SUBSIDIARIES OF THE REGISTRANT
			       DECEMBER 31, 1994

     The subsidiaries of the Registrant as of December 31, 1994, all of which 
are included in the consolidated financial statements, are as follows:
										
								      Percentage
						    State of          of Voting
						  Incorporation      Stock Owned
						  -------------      -----------
M/G Transport Services, Inc.                          Ohio               100
Midland-Guardian Co.                                  Ohio               100
MGT Services, Inc.                                    Ohio               100
Inland Marine Brokerage Company                       Ohio               100
M/G Securities, Inc.                                  Ohio               100
CS Crable Sportswear, Inc.                            Ohio               100
MGT River Services, Inc.                              Ohio               100

SUBSIDIARIES OF MIDLAND-GUARDIAN CO.

American Modern Insurance Group, Inc.                 Ohio               100
Marbury Agency, Inc.                                  Ohio               100

SUBSIDIARIES OF AMERICAN MODERN INSURANCE GROUP, INC.

American Modern Home Insurance Co.                    Ohio               100
American Family Home Insurance Co.                   Florida             100
Atlas Insurance Agency, Inc.                          Ohio               100
American Modern Life Insurance Company                Ohio               100
Midwest Enterprises, Inc.                            Florida             100
Lloyds Modern Corporation                             Texas              100
American Modern Home Service Company                  Ohio               100

SUBSIDIARIES OF AMERICAN MODERN HOME INSURANCE CO.

American Modern Lloyds Insurance Co.                  Texas              100
American Southern Home Insurance Co.                 Florida             100
American Western Home Insurance Co.                 Oklahoma             100
Guardian Underwriters Insurance Company, Inc.     Pennsylvania           100

SUBSIDIARY OF AMERICAN WESTERN HOME INSURANCE CO.

American Modern Life Insurance Company of 
     Arizona, Inc.                                   Arizona             100


     The names of two wholly-owned subsidiaries of The Midland Company are not 
shown above as such individual listing is not required.
								   


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEETS AND CONSOLIDATED STATEMENTS OF INCOME AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-END>                               DEC-31-1994
<CASH>                                       4,036,000
<SECURITIES>                               278,088,000
<RECEIVABLES>                               86,413,000
<ALLOWANCES>                                 1,535,000
<INVENTORY>                                 11,116,000
<CURRENT-ASSETS>                                     0
<PP&E>                                     109,729,000
<DEPRECIATION>                              43,687,000
<TOTAL-ASSETS>                             482,546,000
<CURRENT-LIABILITIES>                                0
<BONDS>                                     44,640,000
<COMMON>                                       911,000
                                0
                                          0
<OTHER-SE>                                 131,526,000
<TOTAL-LIABILITY-AND-EQUITY>               482,546,000
<SALES>                                     41,855,000
<TOTAL-REVENUES>                           315,915,000
<CGS>                                       31,870,000
<TOTAL-COSTS>                              293,110,000
<OTHER-EXPENSES>                             5,477,000
<LOSS-PROVISION>                               576,000
<INTEREST-EXPENSE>                           4,865,000
<INCOME-PRETAX>                             11,887,000
<INCOME-TAX>                                 2,468,000
<INCOME-CONTINUING>                          9,419,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 9,419,000
<EPS-PRIMARY>                                     3.09
<EPS-DILUTED>                                     3.07
        

</TABLE>


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