MIDLAND CO
S-3D, 1995-12-07
FIRE, MARINE & CASUALTY INSURANCE
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As filed with the Securities and Exchange Commission on December 7, 1995

Registration No. ________________          
									      
		   
		      SECURITIES AND EXCHANGE COMMISSION
			   Washington, D.C.  20549
				   FORM S-3
			    REGISTRATION STATEMENT
				    Under
			  THE SECURITIES ACT OF 1933
			      THE MIDLAND COMPANY
	      (Exact name of issuer as specified in its charter)

     Ohio                                                       31-0742526
  (State of                                                   (IRS Employer
incorporation)                                             Identification No.)


			    7000 Midland Boulevard
			   Amelia, Ohio  45102-2607
		   (Address of Principal Executive Office)
			      THE MIDLAND COMPANY
			  DIVIDEND REINVESTMENT PLAN
			   (Full title of the Plan)
			

William McD. Kite 
Cohen, Todd, Kite & Stanford
525 Vine Street, 16th Floor
Cincinnati, Ohio  45202
(513) 421-4020
(Name, address and telephone number of
agent for service of process)

Approximate date of commencement of proposed sale:  As soon as practicable 
after the effective date of this Registration Statement.

			CALCULATION OF REGISTRATION FEE                
- - -------------------------------------------------------------------------------
				   Proposed       Proposed 
Title of                            Maximum        Maximum
Securities                          Offering      Aggregate        Amount of
to be              Amount to be      Price         Offering       Registration 
Registered         Registered      Per Share        Price             Fee     
- - -------------------------------------------------------------------------------
Common Stock        100,000      49.4375 (a)      4,943,750.00 (a)    $1,704.74
without par value                                                              
- - -------------------------------------------------------------------------------
(a) Estimated solely for the purpose of calculating the registration fee 
pursuant to Rule 457(h) under the Securities Act of 1933, based on the average 
high and low prices of The Midland Company Common Stock as reported on the 
American Stock Exchange as of a specified date within five days prior to the 
date of filing the Registration Statement.

				       1
<PAGE>

			    CROSS-REFERENCE SHEET

		 Part I - Information Required in Prospectus



							      Page in Prospectus

Item 1.     Outside Front Cover Page of Prospectus                    1

Item 2.     Inside Front and Back Cover Pages of Prospectus         2, 5

Item 3.     Risk Factors                                              4

Item 4.     Use of Proceeds                                           4

Item 5.     Determination of Offering Price                          N/A

Item 6.     Dilution                                                 N/A

Item 7.     Selling Security Holders                                 N/A

Item 8.     Plan of Distribution                                      4

Item 9.     Description of Securities to be Registered               N/A

Item 10.    Interests of Named Experts and Counsel                    5

Item 11.    Material Changes                                          5

Item 12.    Incorporation of Certain Information by Reference       5, 6

Item 13.    Disclosure of Commission Position on Indemnification 
	    for Securities Act Liabilities                            6 



	       Part II - Information Not Required in Prospectus



							   PAGE IN REGISTRATION
								STATEMENT

Item 14.    Other Expenses of Issuance and Distribution               3

Item 15.    Indemnification of Directors and Officers               3, 4

Item 16.    Exhibits                                                  4

Item 17.    Undertakings                                            4, 5

				       2
<PAGE>


	    ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

		Legal Fees                              $10,000.00
		Registration Fees                         1,704.74
		--------------------------------------------------                           
		Total                                   $11,704.74


	     ITEM 15.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

     Article VII of the Company's Code of Regulations requires the Company to 
indemnify all its directors and officers to the full extent permitted by Ohio 
law.  Under Ohio law, a director or officer may be indemnified for costs and 
expenses as they are incurred unless it is proven by clear and convincing 
evidence that such director or officer has not acted in good faith or in a 
manner he reasonably believes to be in or not opposed to the best interests of 
the Company or with the care that any ordinary prudent person in a like 
position would use under similar circumstances.  Any indemnification received in
advance as expenses are incurred will have to be paid back only in the event of 
deliberate acts or reckless disregard.  The Company carries directors' and 
officers' liability insurance in the amount of $10,000,000 through Great 
American Insurance Company.

			      ITEM 16.  EXHIBITS

		a.      Specimen Certificate of Common Stock.
		b.      Articles of Incorporation (incorporated by reference).
		c.      Consent of Deloitte & Touche LLP.
		d.      Consent of Counsel.
		e.      Opinion of Counsel.
		f.      The Midland Company Dividend Reinvestment Plan.  
		g.      Article VII of Code of Regulations pertaining to 
			indemnification see b above (incorporated by reference).
		h.      Letter of Deloitte & Touche LLP regarding unaudited 
			financial information.

			    ITEM 17.  UNDERTAKINGS

	(a)  Rule 415 offering.  

	The undersigned registrant hereby undertakes:

	(1)  To file, during any period in which offers or sales are being made, 
a post-effective amendment to this registration statement: 

				       3
<PAGE>

	(i)  To include any prospectus required by Section 10(a)(3) of the 
Securities Act of 1933;

	(ii)  To reflect in the prospectus any facts or events arising after the 
effective date of the registration statement (or the most recent post-effective 
amendment thereof) which, individually or in the aggregate, represent a 
fundamental change in the information set forth in the registration statement; 
and 

	(iii) to include any material information with respect to the plan of 
distribution not previously disclosed in the registration statement or any 
material change to such information in the registration statement;

Provided, however, that subparagraphs (i) and (ii) do not apply if the 
information required to be included in a post-effective amendment by those 
paragraphs is contained in periodic reports filed by the registrant pursuant 
to section 13 or section 15(d) of the Securities Exchange Act of 1934 that are 
incorporated by reference in the registration statement.

	(2) That, for the purpose of determining any liability under the 
Securities Act of 1933, each such post-effective amendment shall be deemed to 
be a new registration statement relating to the securities offered therein, 
and the offering of such securities at that time shall be deemed to be the 
initial bona fide offering thereof.

	(3)  To remove from registration by means of a post-effective amendment 
any of the securities being registered which remain unsold at the termination 
of the offering.

	(b)  Filings incorporating subsequent Exchange Act documents by 
reference.

     The undersigned registrant hereby undertakes that, for purposes of 
determining any liability under the Securities Act of 1933, each filing of the 
registant's annual report pursuant to Section 13(a) or Section 15(d) of the 
Securities Exchange Act of 1934 that is incorporated by reference in this 
registration statement shall be deemed to be a new registration statement 
relating to the securities offered therein, and the offering of such 
securities at that time shall be deemed to be the initial bona fide offering 
thereof.

     The undersigned registrant hereby undertakes to deliver or cause to be 
delivered with the prospectus, to each person to whom the prospectus is sent or 
given, the latest annual report to security holders that is incorporated by 
reference in the prospectus and furnished pursuant to and meeting the 
requirements of Rule 14a-3 or Rule 14c-3 under the Securities Exchange Act of 
1934; and, where interim financial information required to be presented by 

				       4
<PAGE>

Article 3 of Regulation S-X are not set forth in the prospectus, to deliver, or 
cause to be delivered to each person to whom the prospectus is sent or given, 
the latest quarterly report that is specifically incorporated by reference in 
the prospectus to provide such interim financial information. 
 


				  SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, the registrant 
certifies that it has reasonable grounds to believe that it meets all the 
requirements for filing on Form S-3, and has duly caused this Registration 
Statement to be signed on its behalf by the undersigned, thereunto duly 
authorized, in the County of Clermont, State of Ohio, on the 7th day of 
December, 1995.

						THE MIDLAND COMPANY

						By:s/J. P. Hayden, Jr.
						J.P. Hayden, Jr., Chairman of
						the Board and Chief Executive
						Officer

				       5
<PAGE>

     Pursuant to the requirements of the Securities Act of 1933, this 
Registration Statement has been signed by the following persons in the 
capacities and on the dates indicated.

Signature                      Capacity                                 Date


s/J. P. Hayden, Jr.     Chairman of the Board                   December 7, 1995
J.P. Hayden, Jr.        and Chief Executive
			Officer (principal
			executive officer) and
			Director

s/John I. Von Lehman    Vice-President,                         December 7, 1995
John I. Von Lehman      Treasurer and Chief
			Financial Officer
			(principal financial
			and accounting officer)
			and Director

s/Michael J. Conaton    Director                                December 7, 1995
Michael J. Conaton              

s/John R. Labar         Director                                December 7, 1995
John R. LaBar

s/Robert W. Hayden      Director                                December 7, 1995
Robert W. Hayden                

s/J. P. Hayden, III     Director                                December 7, 1995
J.P. Hayden, III                              

s/John W. Hayden        Director                                December 7, 1995
John W. Hayden                              
   
s/William McD. Kite     Director                                December 7, 1995
William McD. Kite               

s/William F. Plettner   Director                                December 7, 1995
William F. Plettner     

s/William T. Hayden     Director                                December 7, 1995
William T. Hayden

				       6
<PAGE>

				EXHIBIT INDEX      


Exhibit No.                    Description                       
- - -----------                    -----------
    4                   Specimen Certificate of Common          
			  Stock
    23                  Consent of Deloitte & Touche LLP                   
    23                  Consent of Cohen, Todd, Kite &
			  Stanford                                              
    5                   Opinion of Cohen, Todd, Kite & 
			  Stanford
    15                  Letter of Deloitte & Touche LLP
			  regarding unaudited financial
			  information                                           
    99                  The Midland Company Dividend
			  Reinvestment Plan                                     

				       7
<PAGE>

				  PROSPECTUS
								 

			     THE MIDLAND COMPANY
			  DIVIDEND REINVESTMENT PLAN

	      100,000 Shares of Common Stock, without par value

			    - - - - - - - - - - -

		 Offered as set forth herein to shareholders
			    of The Midland Company
	  pursuant to The Midland Company Dividend Reinvestment Plan 

	This Prospectus relates to shares of Common Stock, without par value 
(the "Stock"), of The Midland Company (the "Company"), an Ohio corporation, 
which may be offered for sale to shareholders of the Company (the 
"Shareholders") under The Midland Company Dividend Reinvestment Plan (the 
"Plan").  The price for the shares covered by this Prospectus is specified in 
the Plan which governs the issuance of such shares.  SEE "RISK FACTORS" ON 
PAGE 4.

	The stock of the Company is listed on the American Stock Exchange.  
"Affiliates" of the Company (as defined in Rule 144 under the Securities Act of 
1933, as amended) may resell Stock by Reoffer Prospectus or in accordance with 
the Requirements of Rule 144. 

	In addition, Section 16 of the Securities Exchange Act of 1934 (the 
"Exchange Act") effectively imposes certain restrictions on purchases and sales 
or sales and purchases within any six-month period by any officer, director or 
owner of 10% or more of any class of equity securities of the Company.  The 
rules concerning Section 16 are complicated, and any person subject to Section 
16 should obtain legal advice before selling any Stock acquired pursuant to the 
Plans.

	THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES 
AND EXCHANGE COMMISSION NOR HAS THE COMMISSION PASSED UPON THE ACCURACY OR 
ADEQUACY OF THIS PROSPECTUS.  ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL 
OFFENSE.
				  
		   Price to public     Underwriting       Proceeds to issuer
				       discounts and       or other persons
					commissions 
- - -------------------------------------------------------------------------------
per unit             $49.4375               0                  $49.4375

Total           $4,943,750.00               0             $4,943,750.00
		 (estimated)                               (estimated)
							   
	The purchase price fluctuates with the market price on the American 
Stock Exchange which was $49.4375 per share on December 4, 1995.  Other expenses
of issuance and distribution:  $11,704.74.
		 
	       The date of this Prospectus is December 7, 1995.

				       1
<PAGE>

	No person has been authorized to give any information or to make any 
representations other than those contained in this Prospectus in connection with
the Plan, and, if given or made, such information or representations must not be
relied upon as having been authorized by the Company.  This Prospectus does not 
constitute an offer within any state to any person to whom such offer would be 
unlawful.  Neither delivery of this Prospectus nor any sale made hereunder shall
under any circumstances create any implication that information contained herein
is correct as of any time subsequent to the date hereof.

			    AVAILABLE INFORMATION

	The Company is subject to the informational requirements of the Exchange 
Act and in accordance therewith files, and will continue to file, reports, proxy
statements and other information with the Securities and Exchange Commission 
(the "Commission").  Such reports, proxy statements and other information filed 
by the Company can be inspected and copied at the public reference facilities 
maintained by the Commission at Judiciary Plaza, 450 Fifth Street, N.W., 
Washington, D.C. 20549 and at the Commission's regional offices at 26 Federal 
Plaza, New York, New York 10007 and the Everett McKinley Dirksen Building, 219 
South Dearborn Street, Chicago, Illinois 60604.  Copies of such materials can be
obtained in person at or by writing to the Public Reference Section of the 
Commission at Judiciary Plaza, 450 Fifth Street, N.W., Washington, D.C. 20549 
and paying the prescribed rates therefor.  Since the stock is listed on the 
American Stock Exchange, reports, proxy statements and other information 
concerning the Company may also be inspected at the American Stock Exchange, 
86 Trinity Place, New York, New York 10006.

	The Company will provide without charge to each person to whom a copy of 
this Prospectus has been delivered, upon written or oral request, a copy of any 
or all of the documents that have been or may be incorporated by reference in 
this Prospectus and the Registration Statement relating thereto other than 
exhibits to such documents (unless specifically incorporated by reference in the
information incorporated herein by reference).  Requests should be directed to 
the Company at its principal office:  The Midland Company, 7000 Midland 
Boulevard, Amelia, Ohio  45102-2607, Attn:  John R. Labar, Secretary 
(Telephone: (513) 943-7100). 

				       2
<PAGE>

		       TABLE OF CONTENTS OF PROSPECTUS


		HEADING                                                 PAGE

Introductory Statement                                                    4
General Information                                                       4
Risk Factors                                                              4
Use of Proceeds                                                           4
Plan of Distribution                                                      4
Interests of Named Experts and Counsel                                    5
Material Changes                                                          5
Information Incorporated by Reference                                     5
Indemnification for Securities Act Liabilities                            6
Summary of the Plan                                                       6
Federal Income Tax Consequences                                           7

				       3
<PAGE>

			    INTRODUCTORY STATEMENT
      
	This Prospectus covers stock issuable pursuant to the Plan.  As set 
forth in greater detail herein, Shareholders of the Company are eligible to 
participate in the Plan.  When this Prospectus is delivered, care should be 
taken that the recipient reviews the appropriate sections of this Prospectus.

	Statements contained in this Prospectus as to the provisions of the Plan 
are not complete and reference is made to the text of the Plan which is on file 
at the offices of the Company and available there for examination, and each 
statement in this Prospectus is hereby qualified in all respects by such 
reference.  

	Participation in the Plan is entirely voluntary, and the Company makes 
no recommendation regarding participation.

			     GENERAL INFORMATION

	The Company is engaged primarily in the insurance, river transportation 
and sportswear industries.

	The Company's executive offices are located at 7000 Midland Boulevard, 
Amelia, Ohio 45102-2607.  The Company's telephone number at such office is 
(513) 943-7100.

	The Plan was created and adopted by resolution of the Board of Directors 
of the Company (the "Board") on December 7, 1995.

				 RISK FACTORS

	The offering contains the same risk factors ordinarily associated with 
the purchase of the Company's Common Stock:  bad weather may cause losses in the
Company's insurance operations; common stock is last in priority in liquidation 
(behind creditors, debt holders and preferred stockholders); the market for the 
Shares is thin and it could be difficult for a shareholder to sell all of his 
shares immediately.

			       USE OF PROCEEDS

	The proceeds from the sale of stock will be used as general operating 
funds of the Company.  These proceeds represent funds which would otherwise have
been paid out as dividends to Shareholders.

			     PLAN OF DISTRIBUTION

	Shares purchased by dividend reinvestments will be acquired through an 
administrator from the Company's treasury shares or newly issued shares.  In the
unlikely event that the Administrator has to purchase any shares on the market, 
the Company will pay any fees, commissions or expenses associated therewith and 
there will be no cost to participants.

				       4  
<PAGE>                                      
      
		    INTERESTS OF NAMED EXPERTS AND COUNSEL

	The validity of the Common Stock of the Company being registered on the 
Registration Statement on Form S-3 may be passed upon for the Company by Cohen, 
Todd, Kite & Stanford, 525 Vine Street, 16th Floor, Cincinnati, Ohio 45202.  
William McD. Kite and William T. Hayden,  Directors of the Company, are partners
in the firm.  As of December 4, 1995, members of the firm owned an aggregate of 
47,294 shares of common stock of the Company.


			       MATERIAL CHANGES

	None since December 31, 1994, which were not described in Forms 10-Q.
	

		    INFORMATION INCORPORATED BY REFERENCE

	The following documents are incorporated herein by reference:

	(a)  The Company's Annual Report on Form 10-K filed for the year ended 
	     December 31, 1994;

	(b)  The Company's Quarterly Reports on Form 10-Q for the quarters ended 
	     March 31, June 30 and September 30, 1995 and the Company's Current 
	     Report on Form 8-K dated January 5, 1995;

	(c)  The description of the Company's Common Stock contained in the 
	     Company's Registration Statement filed pursuant to Section 12 of 
	     the Securities Exchange Act of 1934, and any subsequent amendment 
	     or report filed for the purpose of updating such description.

	(d)  The Company's definitive proxy statements dated March 10, 1987 (as
	     to indemnification provisions) and March 7, 1995 filed 
	     pursuant to Section 14 of the Exchange Act in connection with the 
	     annual meeting of its stockholders held on April 13, 1995. 

	(e)  The description of the Company's common stock and the Company's
	     Article's of Incorporation (Exhibit 3-A thereto) contained in the 
	     Company's Registration Statement on Form S-1 (Registration 
	     No. 2-32055) filed with the Commission on March 12, 1969, or 
	     contained in any subsequent amendment or report filed for the 
	     purpose of updating such description. 

	(f)  The Company's Registration Statement on Form S-3 filed with the 
	     Commission registering the shares offered pursuant to this 
	     Prospectus (and including a copy of the Plan).

	(g)  All documents filed by the Company pursuant to Sections 13(a), 
	     13(c), 14 and 15(d) of the Exchange Act prior to the filing of a 
	     post-effective amendment which indicates that all securities 
	     offered have been sold or which deregisters all securities then 
	     remaining unsold. 

	Each document or report incorporated herein by reference shall be deemed 
to be a part hereof from the date of its filing with the Commission until the 
information contained therein is superseded or updated by a subsequently filed 

				       5
<PAGE>

document or report which is incorporated by reference into this Prospectus or by
a subsequently furnished appendix to this Prospectus.

	       INDEMNIFICATION FOR SECURITIES ACT LIABILITIES.

	Insofar as indemnification for liabilities arising under the Securities 
Act of 1933 may be permitted to directors, officers and controlling persons of 
the registrant pursuant to the foregoing provisions, or otherwise, the 
registrant has been informed that in the opinion of the Securities and Exchange 
Commission such indemnification is against public policy as expressed in the 
Act and is, therefore, unenforceable.  In the event that a claim for 
indemnification against such liabilities (other than the payment by the 
registrant of expenses incurred or paid by a director, officer or controlling 
person of the registrant in the successful defense of any action, suit or 
proceeding) is asserted by such director, officer or controlling person in 
connection with the securities being registered, the registrant will, unless in 
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such 
indemnification by it is against public policy as expressed in the Act and will 
be governed by the final adjudication of such issue.

			     SUMMARY OF THE PLAN

	Purpose of the Plan.  The purpose of the Plan is to give Shareholders 
of the Company an opportunity to reinvest dividends into shares of its Common 
Stock.

	Administration of the Plan.  The administration of the Plan will be the 
responsibility of the Board of Directors which may delegate any and all 
administrative duties to an administrator.  The Administrator will purchase 
Common Stock of the Company as agent for the participants.  The Board has the 
authority to change the Administrator at any time.

	The name and address of the Administrator is:

				Society National Bank
				P.O. Box 92564
				Cleveland, Ohio 44197-9891

	Eligibility.  All record owners of shares of the Company on or after 
December 7, 1995, the Effective Date of the Plan, are eligible to participate in
the Plan.  

	Stock Subject to the Plan.  Under the Plan, a maximum of 100,000 shares 
of authorized but unissued shares, or shares previously issued but reacquired by
the Company and held as treasury stock, are available for issuance by the 
Company.  The Plan provides that in the event that the outstanding stock of the 
Company is increased, decreased, or changed into or exchanged for a different 
number or kind of stock or other securities of the Company or of any other 
corporation, by reason of reorganization, merger, consolidation, 
recapitalization, reclassification, stock split, combination, or dividend 
payable in Company stock, then an appropriate adjustment shall be made by the 
Board in the number and kind of shares under the Plan.  

				       6
<PAGE>

	Description of the Plan.  A Shareholder may join the Plan by completing 
a Dividend Reinvestment Authorization Card and returning it to the 
Administrator.  Thereafter, the Administrator will reinvest the Shareholder's 
dividends into shares of the Company's Common Stock.  The price of the shares 
purchased will be the closing price on the most recent day on which shares were 
traded prior to the dividend payment date.  The maximum number of shares 
including fractional shares will be purchased.  The number of shares purchased 
will depend upon the amount of dividends reinvested and the purchase price of 
the shares.  Shareholders participating will incur no brokerage commissions or 
service charges for purchases made under the Plan.  A shareholder may withdraw 
from the Plan by written notice to the Administrator.  Certificates for whole 
shares and cash in lieu of fractional shares will be issued to the withdrawing 
shareholder.  However, a withdrawing shareholder may sell all shares held in his
account under the Plan.  If the Company does not repurchase the shares, the 
Administrator will sell the shares on the American Stock Exchange and deliver 
the proceeds, net of brokerage commissions, to the Shareholder.  A Shareholder 
participating in the Plan may vote whole shares held in his account and may 
obtain certificates for whole shares held in his account. 

	Amendment or Termination of the Plan.  The Plan may be amended or 
terminated at any time by the Board.    

		       FEDERAL INCOME TAX CONSEQUENCES

	Dividends are taxable income to Shareholders even though reinvested in 
shares. 
 
				       7 
<PAGE>






				  EXHIBIT 4


The speciman stock certificate of The Midland Company Common Stock contains
the following:

- - -------------------------------
Front of Certificate
- - -------------------------------


GRAPHICS:

The Midland Company symbol along the The Midland Company Seal.

A rendering of two roman like individuals standing around the Midland symbol
with the outline of the United States Of America in the back ground.



WRITING:

COMMON STOCK

Incorporated Under the Laws of the State of Ohio this Certificate is 
Transferable in Cleveland, Ohio or in New York, New York

THE MIDLAND COMPANY

Shares 

Cusip 597486 10 9

Fully paid and non-assessable shares, without par value, of the common stock 
of The Midland Company transferable on the books of the Company by the holder 
hereof in person or by duly authorized attorney, upon surrender of this 
Certificate properly assigned.  This Certificate is not valid until 
countersigned by the Transfer Agent and registered by the Registrar.

Witness the seal of the Company and the signatures of its duly authorized 
officers.

Date:  

s/John R. LaBar
John R. LaBar
Vice President and Secretary

s/J. P. Hayden, Jr.
J. P. Hayden, Jr.
Chairman of the Board



- - ------------------------------------
Back of Certificate
- - ------------------------------------

WRITING:
	

THE MIDLAND COMPANY

The Company is authorized to issue (in addition to no par common stock) 
various classes of preferred stock.  A statement of the express terms of the 
common stock and the preferred stock is on file at the offices of the Company 
at 111 East Fourth Street, Cincinnati, Ohio 45202, and a copy will be 
furnished to any shareholder without charge, within five days after receipt of 
written request to the Company therefor.  The rights of outstanding common 
stock do not include preemptive rights.  Any authorized and unissued common 
stock of the Company may be sold at such terms as may be determined by the 
Board of Directors of the Company.

The following abbreviations, when used in the inscription on the face of this 
certificate, shall be construed as though they were written out in full 
according to applicable laws or regulations:

TEN COM - as tenants in common
TEN ENT - as tenants by the entireties
JT TEN - as joint tenants with right of survivorship and not as tenants in 
common
UNIF GIFT MIN ACT -          Custodian
under Uniform Gifts to Minors Act

Additional abbreviations may also be used though not in the above list.

For value received,  hereby sell, assign and transfer unto

Please insert social security or other identifying number of assignee

________ shares of the common stock represented by the within Certificate, and 
do hereby irrevocably constitute and appoint _____ Attorney to transfer the 
said stock on the books of the within named Company with full power of 
substitution in the premises.

Date _____


_______
Notice:  The signature to this assignment must correspond with the name as 
written upon the face of the certificate in every particular, without 
alteration or enlargement or any change whatever.



				  EXHIBIT 5



			       December 7, 1995




The Midland Company
P.O. Box 1256
Cincinnati, Ohio   45201-1256

Gentlemen:

	In connection with the registration on Form S-3 of 100,000 shares of The 
Midland Company Common Stock under the Company's Dividend Reinvestment Plan, we 
are of the opinion that the shares will, when sold, be legally issued, fully 
paid and non-assessable.  

						Very truly yours,

						COHEN, TODD, KITE & STANFORD



						By:s/William McD. Kite                             
						   William McD. Kite, Partner 






				  EXHIBIT 15


LETTER RE: UNAUDITED INTERIM FINANCIAL INFORMATION

December 7, 1995

The Midland Company:

We have made a review, in accordance with standards established by the 
American Institute of Certified Public Accountants, of the unaudited interim 
financial information of The Midland Company and subsidiaries for the three-
month periods ended March 31, 1995 and 1994, the six-month periods ended June 
30, 1995 and 1994, and the nine-month periods ended September 30, 1995 and 
1994, as indicated in our reports dated April 20, 1995, July 20, 1995, and 
October 20, 1995, respectively; because we did not perform an audit, we 
expressed no opinions on that information.

We are aware that our reports referred to above, which were included in your 
Quarterly Reports on Form 10-Q for the quarters ended March 31, 1995, June 30, 
1995, and September 30, 1995 are being incorporated by reference in this 
Registration Statement.

We also are aware that the aforementioned reports, pursuant to Rule 436(c) 
under the Securities Act are not considered a part of the Registration 
Statement prepared or certified by an accountant or reports prepared by an 
accountant within the meaning of Sections 7 and 11 of that Act.
Yours truly,


Deloitte & Touche LLP 
Cincinnati, Ohio


				  EXHIBIT 23


INDEPENDENT AUDITORS' CONSENT

We consent to the incorporation by reference in this Registration Statement of 
The Midland Company on Form S-3 of our reports dated February 16, 1995 and 
March 14, 1995, appearing in and incorporated by reference in the Annual 
Report on Form 10-K of The Midland Company for the year ended December 31, 
1994.


December 7, 1995
Deloitte & Touche LLP
Cincinnati, Ohio





				  EXHIBIT 23


		   CONSENT OF COHEN, TODD, KITE & STANFORD


	We hereby consent to the reference to our firm under the caption 
"Interests of Named Experts and Counsel" in the Registration Statement 
pertaining to the registration of 100,000 shares of common stock of The 
Midland Company pursuant to the Dividend Reinvestment Plan of the Company.  


						COHEN, TODD, KITE & STANFORD


December 7, 1995                           By:s/William McD. Kite              
Cincinnati, Ohio                              William McD. Kite, Partner










		THE MIDLAND COMPANY DIVIDEND REINVESTMENT PLAN


	WHEREAS, The Midland Company (the "Company") desires to establish a 
Dividend Reinvestment Plan (the "Plan") providing shareholders with a convenient
cost effective method to purchase shares of common stock of the Company through 
dividend reinvestment.

	NOW THEREFORE, the Company hereby establishes the Plan, the terms of 
which shall be as follows:

	1.  PURPOSE.  The purpose of this Plan is to give shareholders of the 
Company an opportunity to reinvest dividends into shares of its Common Stock. 

	2.  DEFINITIONS.  Whenever used herein, the following words and phrases 
shall have the meaning stated below unless a different meaning is plainly 
required by the context.

	      A. "Board" means the Board of Directors of the Company.

	      B. "Common Stock" means shares of the common stock of the Company.
	      
	      C. "Company" means The Midland Company, an Ohio corporation.
	      
	      D. "Eligible Shareholder" means each person who is the record 
		 owner of any share of the Common Stock.

	      E. "Dividend Payment Date" shall mean any date on which the Board 
		 has determined that a cash dividend shall become payable to 
		 Eligible Shareholders.

	      F. "Closing Price" shall mean the closing price of the Common 
		 Stock as reported in the Wall Street Journal or on the 
		 composite tape or other comparable reporting system for the 
		 Dividend Payment Date or most recent day on which the Common 
		 Stock is traded prior to the dividend payment date. 

	3.  ADMINISTRATION.  The administration of the Plan will be the 
responsibility of the Board which may delegate any and all administrative duties
to an Administrator.  The Administrator will purchase Common Stock of the 
Company as agent for the participants.  The Board has the authority to make 
changes in the Administrator at any time. 

	   If a Shareholder elects to participate in the Plan, the Administrator 
will keep a continuous record of his participation and send him a quarterly 

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statement of his account under the Plan.  The Administrator will also hold and 
act as custodian of shares purchased or deposited under the Plan.  The number of
shares credited to a participant's account under the Plan will be shown on his 
statement of account.  Certificates of any number of whole shares credited to a 
participant's account under the Plan will be issued to the participant upon his 
written request to the Administrator delivered to the address noted above. 
Certificates for fractional share interests will not be issued.

	    The Board reserves the right to interpret and regulate the Plan.  
The Board may establish such procedures and make such other provisions for the 
administration and operation of the Plan as it deems appropriate to give 
effect to its purpose.

	4.  ELIGIBILITY.  All Eligible Shareholders on or after December 7, 
1995, the Effective Date of the Plan, are eligible to participate in the Plan.  

	5.  ELECTION TO PARTICIPATE.  An Eligible Shareholder may join the Plan 
by completing the Dividend Reinvestment Authorization Card provided by the 
Administrator and returning it to the Administrator.  Dividend Reinvestment 
Authorization Cards will be furnished to Eligible Shareholders at any time upon 
request to the Administrator.  It is not necessary for a participant to deliver 
certificates for shares to the Administrator in order to participate.

	6.  DIVIDEND REINVESTMENT.  After a Dividend Reinvestment Authorization 
Card has been received by the Administrator, the Administrator will reinvest the
participant's dividends into shares of common stock.  The Dividend Reinvestment 
Authorization Card shall be effective for an indefinite period of time until the
termination of the Plan unless earlier revoked by the participant.  Shares 
acquired after a dividend record date will not receive any dividends to be 
reinvested.  

	7.  PURCHASE PRICE.  The price of the shares purchased with the 
participants' dividends will be 100% of the Closing Price.  Any fraction of a 
cent will be rounded up.

	8.  NUMBER OF SHARES PURCHASED.  On Dividend Payment Dates accumulated 
dividends payable on all participants' shares  will be pooled and used to 
purchase shares of Common Stock for the accounts of the participants.  The 
maximum number of shares including fractional shares will be purchased.  Each 
participant's account will be credited with his pro rata share computed to 
three decimal places of the shares purchased.  The number of shares credited to 
each participant's account will depend on the amount of the participant's 

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dividends and the price of the shares determined as provided under the heading 
"Purchase Price".

	9.  FEES AND EXPENSES.  Participants will incur no brokerage commissions 
or service charges for purchases made under the Plan.

	10. WITHDRAWAL.  A participant may withdraw from the Plan at any time.  
To withdraw from the Plan, a participant must notify the Administrator in 
writing of his withdrawal.  In the event a participant withdraws or in the event
of the termination of the Plan, certificates for whole shares and cash in lieu 
of fractional shares in the account of the withdrawing participant, or 
participants in the case of a termination of the Plan, will be delivered by the 
Administrator.  Fractional shares shall be valued at the closing price on the 
next trading date after the Administrator receives notice of withdrawal or at 
market price at time of sale.  As an alternative to receiving certificates for 
shares, a participant may request the Administrator to sell all of the shares 
held in his account under the Plan.  Shares requested to be sold shall first be 
offered for sale by the Administrator to the Company.  If the Company declines, 
such shares will be sold on the American Stock Exchange and the proceeds, net of
any brokerage commissions, will be remitted to the participant.  Sale requests 
may be accumulated and sales transactions, if necessary, will occur at least 
every ten (10) business days.

	11. VOTING OF SHARES.  Each participant shall have the authority to 
direct the Administrator in the manner of voting the number of whole shares held
in his account.

	12. CERTIFICATES.  A participant may request in writing that the 
Administrator deliver certificates for any whole shares held in his account at 
any time.

	13. STOCK DIVIDENDS, STOCK SPLITS OR RIGHTS OFFERINGS.  Any shares 
distributed by the Company as a stock dividend on shares credited to a 
participant's account under the Plan or upon any split of such shares will be 
credited to his account.  In a rights offering, the Administrator will sell the 
rights to which a participant is entitled by virtue of the shares of Common 
Stock allocated to his account under the Plan and the proceeds will be credited 
to his account and applied to purchase of shares on the next Dividend Payment 
Date.

	14. AUTHORIZED SHARES.  The Company has reserved One Hundred Thousand 
(100,000) shares of Common Stock for issuance under the Plan.  Unless terminated
earlier by the Company, the Plan will terminate when all such shares have been 
purchased by participants.  Such shares may be treasury shares, newly issued 
shares of the Company or shares purchased on the open market.  If on any 
Dividend Payment Date there are insufficient shares remaining to fill all 

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purchases then to be made, such shares as are available shall be allocated on a 
pro rata basis among purchasing participants.

	15. AMENDMENT AND TERMINATION.  Although the Company intends to continue 
the Plan as long as Common Stock reserved for issuance under it remains, the 
Company (by action of the Board of Directors) reserves the right to suspend, 
modify or terminate the Plan at any time.  Any such suspension, modification or 
termination shall not affect a participant's right to shares of Common Stock 
already purchased for him except that the Company may take any necessary steps 
to comply with applicable laws.  Upon the termination of the Plan, the Company 
shall return to participants certificates for whole shares and cash in lieu of 
fractional shares.

	16. REPORTS.  Each participant will receive a quarterly statement of his 
account.  Participants will also receive communications sent to other 
stockholders including the annual report of the Company and its notice of annual
meeting and proxy statement.  Participation in the Plan will not relieve 
participants of any income tax which may be payable on such dividends.  
Participants will receive information necessary for reporting income realized 
under the Plan to the IRS.

	17. SUCCESSORS.  This Plan is binding upon all persons entitled to 
benefit under the Plan, their respective heirs and legal representatives and
upon the employer, its successors and assigns and upon the Board as such may be 
constituted from time to time.

	18. STATE LAW.  Ohio law will determine all questions arising with 
respect to the provisions of this agreement except to the extent superseded by 
federal law.


	IN WITNESS WHEREOF, the Company has executed this Plan in Amelia, Ohio
this 7th day of December, 1995.



						THE MIDLAND COMPANY


						By:s/Michael J. Conaton                                 
						   Michael J. Conaton
						   President

						By:s/John I. Von Lehman                                  
						   John I. Von Lehman
						   Vice Prsident

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