MIDLAND CO
DEF 14A, 1995-03-16
FIRE, MARINE & CASUALTY INSURANCE
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			      THE MIDLAND COMPANY

			      537 E. PETE ROSE WAY
			     CINCINNATI, OHIO 45202
			    NOTICE OF ANNUAL MEETING


TO THE SHAREHOLDERS OF THE MIDLAND COMPANY:

	Notice is hereby given that the Annual Meeting of the Shareholders of 
The Midland Company will be held at the Company's offices, 537 E. Pete Rose Way,
Cincinnati, Ohio 45202, on Thursday, April 13, 1995, at 10 a.m., for the 
following purposes:

	1. To elect 6 members of the Board of Directors to hold office for terms 
of three years.

	2. To ratify and approve the appointment of Deloitte & Touche LLP as 
independent auditors.

	3. To consider and vote upon the proposed Employee Stock Purchase Plan.
	
	4. To transact any other business that may lawfully come before the 
meeting.

	As of the date of this notice, the foregoing is the only business which 
the Board of Directors intends to present or which the Board of Directors has 
knowledge that others will present at the meeting.

	You are urged to be present.  If you do not expect to be present at the 
meeting but wish your stock to be voted, please date, fill in and sign the 
enclosed form of proxy and mail it in the enclosed return envelope which 
requires no postage if mailed in the United States.

	Shareholders of record at the close of business on March 10, 1995, 
will be entitled to vote at the meeting or any adjournment thereof.

DATED AT CINCINNATI, OHIO THIS 17th day of March, 1995.


						JOHN R. LABAR
						Secretary

<PAGE>


			      THE MIDLAND COMPANY
			      537 E. Pete Rose Way
			     Cincinnati, Ohio 45202

	The proxy and statement will first be sent to shareholders on or about 
March 17, 1995.

				PROXY STATEMENT

	The enclosed proxy is solicited by the issuer.  Each person giving a 
proxy may revoke it at any time before it is voted by giving notice to the 
Company in writing or in open meeting, or by a later dated proxy received by the
Company.  Any written notice of revocation should be addressed to the Company as
indicated above to the attention of the Secretary.  Each valid proxy received in
time will be voted at the meeting, and if a choice is specified on the ballot, 
it will be voted in accordance with such specification.  Holders of stock on the
books of the Company at the close of business on the 10th day of March, 1995, 
are entitled to notice of and to vote at the meeting.  The Company then had 
outstanding voting securities consisting of 3,045,731 shares of common stock, 
the holders of which are entitled to one (1) vote per share.

		     PRINCIPAL HOLDERS OF VOTING SECURITIES

	The following table sets forth, as of March 10, 1995, the holdings of 
persons (including any "group" as that term is used in Section 13(d)(3) of the 
Securities Exchange Act of 1934) known by the Company to be the beneficial owner
of more than 5% of its outstanding common stock.  Information has been furnished
by the persons listed.  Beneficial ownership has been determined in accordance 
with rules and regulations of the Securities and Exchange Commission.


	Name and Address of     Amount Beneficially
	  Beneficial Owner            Owned             Percent of Class

	J. P. Hayden, Jr.
	537 E. Pete Rose Way
	Cincinnati, Ohio 45202       566,205 (1)              18.3%

	Robert W. Hayden
	537 E. Pete Rose Way
	Cincinnati, Ohio 45202       475,894 (2)              15.6%

	Burgess L. Doan
	1 Riverfront Place
	Newport, KY  41071           366,964 (3)              12.0%

	John R. LaBar        
	537 E. Pete Rose Way
	Cincinnati, Ohio 45202       259,314 (4)               8.5%

	Gabelli Fund, Inc.
	One Corporate Center
	Rye, NY  10580               194,700                   6.4%

	William McD. Kite
	525 Vine Street
	Cincinnati, Ohio  45202      191,501 (5)               6.3%
	
<PAGE>

	(1) Includes 432,040 shares over which J. P. Hayden, Jr. has sole voting 
and investment power, 77,465 over which he has sole voting power only, 10,800 
over which he shares voting and investment power, and 45,900 shares that may be 
acquired through exercise of options within 60 days of March 10, 1995.

	(2) Includes 459,894 shares over which Robert W. Hayden has sole voting 
and investment power, 3,600 shares over which he has sole voting power, and 
12,400 shares that may be acquired through exercise of options within 60 days of
March 10, 1995.

	(3) Includes 195,830 shares over which Burgess L. Doan has sole voting 
and investment power, including 47,798 shares held in trust for the benefit of 
the family of J. P. Hayden, III, 40,398 shares held in trust for the benefit of 
the family of John W. Hayden and 50,458 shares held in trust for the benefit 
of the family of William T. Hayden.  These shares held in trust are not shown 
as owned beneficially by J. P. Hayden, III, John W. Hayden or William T. Hayden.
In addition, Mr. Doan shares voting and investment power over 138,000 shares as 
co-trustee with William McD. Kite, under agreement with J. Page Hayden, 
deceased.  J. P. Hayden Jr. is among the beneficiaries of the trust entitled to 
receive distribution of income.  These trust shares are not shown as 
beneficially owned by J. P. Hayden, Jr.  Furthermore, Mr. Doan shares voting and
investment power over 33,134 shares held in trust as a co-trustee for the 
benefit of the children of Robert W. Hayden.

	(4) Includes 242,614 shares over which John R. LaBar has sole voting and 
investment power, 3,600 shares over which he has sole voting power, 100 shares 
over which he shares voting and investment power, and 13,000 shares that may 
be acquired through exercise of options within 60 days of March 10, 1995.

	(5) Includes 185,501 shares over which William McD. Kite shares voting 
and investment power, including 138,000 shares over which Mr. Kite is a 
co-trustee with Burgess L. Doan under agreement with J. Page Hayden, deceased.  
J. P. Hayden, Jr. is among the beneficiaries of the trust entitled to receive 
distribution of income.  These trust shares are not shown as beneficially 
owned by J. P. Hayden, Jr.  In addition, it includes 33,134 shares over which 
Mr. Kite is a co-trustee for the benefit of children of Robert W. Hayden.  
Finally it includes 6,000 shares that may be acquired through exercise of 
options within 60 days of March 10, 1995.  Mr. Kite, a director, is a partner 
of the law firm of Cohen, Todd, Kite & Stanford, general counsel for the 
Company.  The Company paid the firm fees of $491,419 in 1994.

	As of March 10, 1995, all Directors and Officers of the Company, as a 
group, beneficially owned 1,759,294 shares of the common stock of the Company.  
This amount includes 178,400 shares which may be acquired through exercise of 
options within 60 days of March 10, 1995.  The amount so beneficially owned 
represents 54.6% of the aggregate of the shares outstanding on that date plus 
the shares which may be so acquired through exercise of options.

			    ELECTION OF DIRECTORS

	It is intended that proxies given to the persons named in the enclosed 
form of proxy will be voted for the election of nominees listed below.  In case 
any nominee is unable or declines to serve, it is intended that proxies will be 
voted for the balance of those named and for such person as shall be designated 
by the Board of Directors to replace any such nominee.  The issuer has no 
knowledge or reason to believe that any nominee will be unable or unwilling to 
serve.  Shareholders have cumulative voting rights in the election of Directors.
If notice in writing is given by any shareholder to the President, a Vice 
President, or the Secretary of the Company, not less than forty-eight (48) hours
before the time fixed for holding the meeting, that he desires that the voting 
for the election of Directors be cumulative, and if an announcement of the 
giving of such notice is made upon convening of the meeting, each shareholder 
shall have the right to cumulate his shares in voting for the Directors.  By 
this procedure a shareholder, instead of registering one vote per share for each
candidate of his choice, may cast the entire total of his votes (as many votes 
as the number of Directors to be elected multiplied by the number of his shares 
equals) for one candidate or distribute them among the candidates otherwise as 
he desires.  This proxy does not solicit discretionary authority to accumulate 
votes.

				       2
<PAGE>

	The Board of Directors will consist of sixteen members divided into 
three classes.  Six directors are to be elected at the annual meeting to serve 
until the annual meeting in 1998 and until their successors have been elected 
and qualified. It is intended that the accompanying proxy will be voted for the 
election of the following six nominees:


							Shares of Common
		       Principal Occupation             Stock of Company Percent 
			    and Other         Director Beneficially Owned   of
Directors             Business Affiliations    Since   on March 10, 1995  Class 
- --------------------------------------------------------------------------------

J. P. Hayden, Jr.(1)  Chairman of the Board of   1961      566,205(2)     18.3%
(Age 65)              the Company; Director,
		      Star Banc Corporation 
	

William T. Hayden (1) Attorney, Partner of firm  1994       97,187(14)     3.2%
(Age 41)              of Cohen, Todd, Kite & 
		      Stanford


William McD. Kite     Attorney, Partner of firm  1966      191,501(2)      6.3%
(Age 71)              of Cohen, Todd, Kite & 
		      Stanford


John M. O'Mara        Financial Consultant;      1983        8,500(10)     0.3%
(Age 67)              Director, Baldwin & 
		      Lyons, Inc., Plantronic, 
		      Inc.; Formerly Chairman 
		      of the Executive Committee, 
		      Quality Care Systems; 
		      Formerly President, Chemvest 
		      International, Inc.


Glenn E. Schembechler Formerly President,        1981       11,400(11)     0.4%
(Age 65)              Detroit Tigers Baseball 
		      Club; Formerly, Athletic 
		      Director and Head Football
		      Coach, University of 
		      Michigan; Director, Riddell 
		      Sports, Inc.


John I. Von Lehman    Vice President, Treasurer   1991      14,600(12)     0.5%
(Age 42)              and Chief Financial Officer 
		      of the Company













				       3

<PAGE>

	The following directors have been elected to serve until the annual 
meeting in 1996 and until their successors have been elected and qualified:


							Shares of Common
		       Principal Occupation             Stock of Company Percent 
			    and Other         Director Beneficially Owned   of
Directors             Business Affiliations    Since   on March 10, 1995  Class 
- --------------------------------------------------------------------------------

James H. Carey        CEO, National Capital      1971        3,440(3)      0.1%
(Age 62)              Benefits Corp. since 
		      March, 1994; Managing 
		      Director, Briarcliff
		      Financial Associates, Since
		      June, 1991; Director, 
		      Airborne Freight Corporation; 
		      Cowan Group of Funds; 
		      Formerly President and Chief 
		      Executive Officer of The 
		      Berkshire Bank, NY, NY


John W. Hayden (1)    Vice President of the      1991       65,343(6)      2.1%
(Age 37)              Company; President of
		      American Modern Insurance
		      Group, Inc.; President of CS
		      Crable Sportswear, Inc. (wholly
		      owned Subsidiaries of The
		      Midland Company)


Robert W. Hayden (1)  Vice President of the      1968      475,894(2)     15.6%
(Age 56)              Company


John R. Orther        Certified Public           1961        4,200(4)      0.1%
(Age 76)              Accountant


William F. Plettner   Retired Vice Chairman      1961       58,788(5)      1.9%
(Age 72)              and President of the Company

				 
<PAGE>

				       4


	The following directors have been elected to serve until the annual 
meeting in 1997 and until their successors have been elected and qualified:


							Shares of Common
		       Principal Occupation             Stock of Company Percent 
			    and Other         Director Beneficially Owned   of
Directors             Business Affiliations    Since   on March 10, 1995  Class 
- --------------------------------------------------------------------------------

George R. Baker       Corporate Director/        1971        6,640(7)      0.2%
(Age 65)              Advisor,since July 1, 
		      1985; Director, Reliance 
		      Group Holdings, Inc., 
		      Reliance Insurance Co., 
		      W. W. Grainger, Inc., 
		      WMS Industries, Inc.


Michael J. Conaton    President of the           1969       58,200(8)      1.9%
(Age 61)              Company; Director, Society 
		      National Bank


J. P. Hayden, III (1) Vice President of The      1989       43,423(9)      1.4%
(Age 42)              Company; President of M/G
		      Transport Services, Inc.
		      (wholly owned Subsidiary of
		      The Midland Company)


William J. Keating    Formerly Chairman and      1991        4,000(13)     .01%
(Age 67)              Publisher and Chief 
		      Executive Officer of 
		      The Cincinnati Enquirer; 
		      Formerly Chairman of the 
		      Board of Associated Press; 
		      Director, Fifth Third 
		      Bancorp and Fifth Third Bank

John R. LaBar         Vice President and         1963      259,314(2)      8.5%
(Age 63)              Secretary of the Company



	Information has been furnished by the persons listed.  Beneficial 
ownership has been determined in accordance with rules and regulations of the 
Securities and Exchange Commission.  Periods of service as directors include 
service as directors of the Company's predecessor, Midland-Guardian Co.

<PAGE>

				       5


 (1) J. P. Hayden, Jr. and Robert W. Hayden, both of whom are executive officers
of the Company and various subsidiaries, are brothers.  J. P. Hayden, III, John 
W. Hayden and William T. Hayden are sons of J. P. Hayden, Jr.

 (2) With reference to the holdings of J. P. Hayden, Jr., Robert W. Hayden, John
R. LaBar, and William McD. Kite, see footnotes (1) through (5) under Principal 
Holders of Voting Securities.

 (3) Includes 440 shares over which James H. Carey has sole voting and 
investment power, and 3,000 shares that may be acquired through exercise of 
options within 60 days of March 10, 1995.

 (4) Includes 700 shares over which John R. Orther has sole voting and 
investment power, and 3,500 shares that may be acquired through exercise of 
options within 60 days of March 10, 1995.

 (5) Includes 55,568 shares over which William F. Plettner has sole voting and 
investment power, 220 shares over which he shares voting and investment power, 
and 3,000 shares that may be acquired through exercise of options within 60 days
of March 10, 1995.

 (6) Includes 1,062 shares over which John W. Hayden has sole voting and 
investment power, 3,600 over which he has sole voting power, 4,091 shares over 
which he shares voting and investment power, 46,090 shares over which he shares 
investment power only, and 10,500 shares that may be acquired through exercise 
of options within 60 days of March 10, 1995.

 (7) Includes 2,640 shares over which George R. Baker has sole voting and 
investment power and 4,000 shares that may be acquired through exercise of 
options within 60 days of March 10, 1995.

 (8) Includes 7,500 shares over which Michael J. Conaton has sole voting power, 
29,700 shares over which he shares voting and investment powers, and 21,000 
shares that may be acquired through exercise of options within 60 days of March 
10, 1995.

 (9) Includes 462 shares over which J. P. Hayden, III has sole voting and 
investment power, 3,600 shares over which he has sole voting power, 10,561 
shares over which he shares voting and investment power, 17,700 shares over 
which he shares investment power only, and 11,100 shares that may be acquired 
through exercise of options within 60 days of March 10, 1995.

(10) Includes 2,500 shares over which John M. O'Mara has sole voting and 
investment power, and 6,000 shares that may be acquired through exercise of 
options within 60 days of March 10, 1995.
 
(11) Includes 5,400 shares over which Glenn E. Schembechler has sole voting and 
investment power and 6,000 shares that may be acquired through exercise of 
options within 60 days of March 10, 1995.

(12) Includes 600 shares over which John I. Von Lehman has sole voting and 
investment power, 3,600 shares over which he has sole voting power, and 10,400 
shares that may be acquired through exercise of options within 60 days of 
March 10, 1995.

(13) Includes 2,000 shares over which William J. Keating shares voting and 
investment powers and 2,000 shares that may be acquired through exercise of 
options within 60 days of March 10, 1995.

(14) Includes 462 shares over which William T. Hayden has sole voting and 
investment power, 51,460 shares over which he shares voting and investment 
power, 42,265 shares over which he shares investment power only, and 3,000 
shares that may be acquired through exercise of options within 60 days of March 
10, 1995.  Mr. Hayden is a partner of the law firm of Cohen, Todd, Kite & 
Stanford, general counsel for the Company.  The Company paid the firm fees of 
$491,419 in 1994.





				       6

<PAGE>

	The Board of Directors of the Company has an audit committee and a 
compensation committee, but has no nominating committee.  The audit committee is
composed of James H. Carey, John R. Orther, John M. O'Mara and Glenn E. 
Schembechler.  The function of the audit committee is to nominate auditors for 
the annual audit of the Company and discuss the audit work with the auditors 
appointed to perform the audit.  The compensation committee is composed of 
George R. Baker, James H. Carey and William J. Keating.  The function of the 
compensation committee is to review and make recommendations as to compensation 
of the senior executive officers of the Company.  The Board of Directors of the 
Company had four meetings, the audit committee had four meetings and the 
compensation committee had three meetings in 1994.

	The Company pays outside Directors an annual fee of $12,000 plus an 
attendance fee of $750 for each regularly held meeting.  In addition, the 
Company pays outside Directors who serve on the audit committee or the 
compensation committee an annual fee of $2,000 for services on such committee.  
The net value realized from exercise of options in 1994 by non-employee 
directors was $35,532.

			    EXECUTIVE COMPENSATION

	The following Summary Compensation Table provides an overview of 
compensation paid, earned or awarded to the CEO and the four other most highly 
paid executive officers of the Company as to whom total annual salary and bonus 
exceeded $100,000 for 1994.

			  SUMMARY COMPENSATION TABLE

				       Long Term Compensation    All Other
	   Annual Compensation                   Awards        Compensations    
					  Restricted
Name and                                    Stock   Options/  (2)      (3)
Principle Position  Year  Salary   Bonus   Awards(1)  SAR'S  401(k)  Insurance
- -------------------------------------------------------------------------------

J.P. Hayden, Jr.    1994 $525,000 $106,984  $      0 $   0   $ 4,620  $ 4,440
Chairman of the     1993  475,000  162,396   229,375     0     4,497    2,208
Board and Chief     1992  440,000  145,922         0     0     4,364    2,208
Executive Officer

Michael J. Conaton  1994  285,000   53,496         0     0     4,620    2,208
President and       1993  260,000   81,198   114,687     0     4,497    2,208
Chief Operating     1992  214,000   55,451         0     0     4,364    1,200
Officer

John R. LaBar       1994  165,000   42,794         0     0     4,620    2,208
Vice President and  1993  155,000   65,559    68,812     0     4,497    2,208
Secretary           1992  141,000   57,769         0     0     4,230    2,208

Robert W. Hayden    1994  160,000   42,794         0     0     4,620    2,208
Vice President      1993  150,000   65,559    68,812     0     4,497    1,200
		    1992  134,000   57,769         0     0     4,020      552

John I. Von Lehman  1994  180,000   39,228         0     0     4,620        0
Vice President,     1993  170,000   48,919    68,812     0     4,497        0
Treasurer and Chief 1992  150,000   43,576         0     0     4,364        0
Financial Officer

(1) Dividends will be paid on stock reported in this column. The aggregate 
number of restricted stock holdings and valuations at 12/31/94 are as follows: 
J. P. Hayden, Jr., 5,000 shares valued at $216,250; Michael J. Conaton, 2,500 
shares valued at $108,125; John R. LaBar, Robert W. Hayden, and John I. 
Von Lehman, each 1,500 shares valued at $64,875.
(2) Total 401(k) Company matching contributions earned during year.
(3) Total group term life insurance premium paid by the Company during the year.




				       7

<PAGE>

	A 401(k) Savings Plan has been adopted by the Board of Directors and 
approved by the Internal Revenue Service.  The plan provides an additional 
retirement benefit for salaried employees.  An employee may make basic pre-tax 
contributions to his plan account up to 6% of his base salary.  The Company will
contribute $.50 for each dollar of the employee's basic contribution.  An 
employee may also make supplemental contributions up to an additional 10% of his
base salary.  However, an employee's total contributions under the Plan may not 
exceed $9,240 in 1995.  The Company will not match supplemental contributions.  
Cash compensation paid pursuant to this plan is included in the Summary 
Compensation Table as All Other Compensation.

	A Pension Plan has been adopted by the Board of Directors and approved 
by the Internal Revenue Service.  The plan provides for payment of annual 
benefits to salaried employees of the Company upon retirement.  The monthly 
benefits equal the years of service (up to a maximum of 35 years) multiplied by 
the sum of 1% of that portion of average monthly salary constituting Social 
Security covered compensation, plus 1.75% of that portion of average monthly 
salary not constituting Social Security covered compensation.  Average monthly 
salary is based on the highest average salary for 5 consecutive years.

	Proposed compensation in the form of payments from this non-contributory 
defined benefit pension plan are not included in the Summary Compensation Table.
The 1994 estimated annual benefits (after deduction for social security 
benefits) payable upon retirement is a straight line annuity paid from the plan 
and may be individually estimated by reference to the following table:

			       YEARS OF SERVICE
	 Average
	 Annual
	Salaries       15         20         25          30          35
       ----------  --------   --------   --------    --------    --------

	$150,000   $ 36,459   $ 48,612   $ 60,765    $ 72,918    $ 85,071

	 175,000     43,022     57,362     71,703      86,043     100,384
	 
	 200,000     49,584     66,112     82,640      99,168     115,696 

	 250,000     62,709     83,612    104,515     125,418 *   146,321 *

	 300,000     75,834    101,112    126,390 *   151,668 *   176,946 *

	 350,000     88,959    118,612    148,265 *   177,918 *   207,571 *

	 400,000    102,084    136,112 *  170,140 *   204,168 *   238,196 *

	 450,000    115,209    153,612 *  192,015 *   230,418 *   268,821 *

	 500,000    128,334 *  171,112 *  213,890 *   256,668 *   299,446 *

	 550,000    141,459 *  188,612 *  235,765 *   282,918 *   330,071 *

* Under the Internal Revenue Code, the maximum allowable annual benefit payable 
by the qualified pension plan in 1995 is $120,000.  In addition, the maximum pay
that can be used to determine the benefit is $150,000.  However, the Board of 
Directors has approved the payment to participants directly by the Company of 
any reduction in benefits occasioned by limitations on benefits contained in the
Internal Revenue Code.
	
	The compensation currently covered by the plan includes only basic 
salary.  However, the Board of Director's recently amended the Pension Plan, 
effective April 1, 1995, to include overtime and bonus as covered plan 
compensation.  The credited years of service through 1994 covered by the plan 
(not to exceed 35 years) for each of the five most highly compensated executive 
officers of the Company is: J. P. Hayden, Jr. (35), Michael J. Conaton (33.8), 
John R. LaBar (35), Robert W. Hayden (34.8) and John I. Von Lehman (14.5).

				       8

<PAGE>

	The following table sets forth the aggregated option exercises during 
1994 and the option value as of December 31, 1994 for the CEO and the four other
most highly paid executive officers of the Company under the 1992 Employee 
Incentive Stock Option Plan adopted by the Board of Directors and approved by 
the shareholders.

	       Aggregate Option/SAR Exercises in Last Fiscal Year
			  and FY-End Option/SAR Values

						    Number of
						    Securities       Value of
						    Underlying      Unexercised
						    Unexercised    In-the-Money
						   Options/SARs    Options/SARs
						  at FY End 1994    at Year End
		     Shares
		    Acquired        Value          Exercisable/    Exercisable/
Name               On Exercise     Realized        Unexercisable   Unexercisable

J.P. Hayden, Jr.       --             --               45,900        $920,835
							    0               0       

Michael J. Conaton     --             --               21,000         420,750
							    0               0

John R. LaBar          --             --               13,000         259,000
							    0               0

Robert W. Hayden       --             --               12,400         245,325
							    0               0

John I. Von Lehman     --             --               10,400         203,012
							    0               0

		      Report of the Compensation Committee

	The Compensation Committee's compensation policies are to attract and 
retain qualified executive officers, to reward them for profitable corporate 
performance and to provide incentives for them to create long-term corporate 
stability and growth.  Therefore, the Company's compensation package for its 
executive officers consists of base salary, annual performance based bonus and 
incentive awards.  The level of these amounts is determined by this Committee.

	The Committee sets base salaries at levels believed by the Committee to 
be sufficient to attract and retain qualified executives, including the Chief 
Executive Officer, considering other compensation components offered by the 
Company and salaries offered by other companies.  The Chief Executive Officer's 
1994 salary of $525,000 was an 10.5% increase over 1993.  Salaries of executive 
officers are listed in the Summary Compensation Table.

	The Committee believes that a significant portion of total compensation 
should be subject to specific annual performance criteria.  Consequently, the 
annual bonus potential is set at a significant percentage of salary.  The target
bonus is based on the annual profit performance of the Company and the 
individual officer's percentage of participation in the Profit Sharing Plan.  
The Board of Directors of the Company has continued its policy of adopting a 
Profit Sharing Plan first initiated in 1968 under which the Board is authorized 
to pay to certain of the executive officers of the Company as additional 
compensation during each year an aggregate sum not to exceed 3% of the 
consolidated earnings (before taxes) of the Company during such year.  The 
Compensation Committee determines each respective executive officer's, including
the Chief Executive Officer's, percentage of participation in the Plan based on 
specific job responsibilities.  Total executive bonuses are generally less than 
50 percent of the executive's base salary.  The Chief Executive Officer's annual
bonus for 1994 was $106,984 which represents 30% of the bonus pool created under
the Profit Sharing Plan.  This amount is less than prior years and reflects the 
Company's profit performance for 1994.  Cash compensation paid pursuant to the 
Plan is included in the Summary Compensation Table.

				       9

<PAGE>

	Long-term incentive awards are made under the Company's 1992 Employee 
Incentive Stock Plan which authorizes restricted stock awards, stock option 
grants and stock appreciation rights.  The Plan was adopted to provide 
incentives to encourage employee contribution to the Company's stability and 
growth.  The Plan is administered by the members of the Compensation Committee. 
Restricted stock was awarded to the Chief Executive Officer and other executive 
officers in 1993 as set forth in the Summary Compensation Table, but no stock 
was awarded in 1994.

	The Compensation Committee is composed of three independent nonemployee 
directors, whose names are:

		George R. Baker
		James H. Carey
		William J. Keating

			    FIVE YEAR TOTAL RETURN

		COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
AMONG MIDLAND CO., AMERICAN STOCK EXCHANGE COMPOSITE AND THE S&P PROPERTY AND
				CASUALTY GROUP


			      1989     1990     1991    1992    1993    1994
			     ------   ------   ------  ------  ------  ------
MIDLAND                       100      109.4    132.8   163.4   163.1   160.9
S&P PROPERTY & CASUALTY       100       97.7    122.3   143.3   140.7   147.6
AMEX COMPOSITE                100       84.0    115.9   121.0   142.4   131.9


ASSUMES $100 INVESTED ON DECEMBER 31, 1989 IN MIDLAND COMMON STOCK, AMEX
  COMPOSITE AND THE S&P PROPERTY AND CASUALTY GROUP.
* TOTAL RETURN ASSUMES REINVESTMENT OF DIVIDENDS.



				       10

<PAGE>

		     RATIFICATION OF SELECTION OF AUDITORS

	The Board of Directors has selected the firm of Deloitte & Touche LLP as 
auditors to make an examination of the accounts of the Company for the year 
1995.  This firm of independent certified public accountants has made the annual
audits of the accounts of the Company and its predecessor, Midland-Guardian Co.,
since 1952.  Such selection of auditors is submitted to the shareholders for 
ratification and approval or rejection.  If rejected, the audit committee of the
Board of Directors will select other auditors.  Representatives of such auditors
are expected to be present at the meeting and will have an opportunity to make a
statement and be available to respond to appropriate questions.

			  EMPLOYEE STOCK PURCHASE PLAN

	On March 2, 1995, the Company's Board of Directors adopted, subject to 
shareholder approval, the Employee Stock Purchase Plan (the "Plan").  The 
purpose of the Plan is to allow employees to easily purchase Company stock 
without incurring brokerage charges.  All full time regular employees of the 
Company and its subsidiaries (approximately 750) who meet the waiting period 
(not to exceed one year) established by a committee may participate.  Employees 
may authorize payroll deductions from $3.00 per payroll to 10% of gross pay per 
payroll and those payroll deductions will be used to purchase shares of the 
Company.  All payroll deductions will be pooled during the pricing period.  
Stock will be purchased on the first business day after the end of the pricing 
period based on the applicable purchase price.  A committee of three outside 
directors is authorized to determine the pricing period, the price, and to 
allow a discount to employees.  The pricing period shall not be longer than 
three months.  The price may be either the closing price on the last day of the 
pricing period, the lower of the closing price on the first and last day of the 
pricing period or the average closing price on each day of the pricing period.  
The discount, if any may not exceed 10% of the price.  The excess of the value 
of the stock on the date of purchase over the applicable purchase price will be 
reported to employees as ordinary income in the year the stock is purchased.  
All dividends on shares held in the Plan will be reinvested in shares of the 
Company.  An employee may terminate his payroll deduction, withdraw shares held 
in the Plan or have shares held in the Plan sold at any time.  The Board has 
authorized 75,000 shares for the Plan.  It is anticipated that the shares will 
be purchased from treasury shares held by the Company.  Society Bank will 
administer the Plan and send quarterly statements to employees.  The Board has 
reserved the right to terminate the Plan at any time.  The amounts or benefits 
that will be received, or would have been received if the Plan had been in 
effect last year, by participants cannot be determined because participation is 
voluntary, the amount of payroll deduction varies, the discount, if any, has not
been set and the purchase price varies with the market price.

	The proposal to approve and adopt the Plan is contained in the 
resolution attached to this Proxy Statement as Annex 1.  The favorable vote of 
the holders of at least a majority of the outstanding shares is required for 
approval of the Plan.  Proxies will be voted in favor of the resolution unless 
otherwise instructed.  The Board of Directors recommends a vote for adoption.

			     SHAREHOLDER PROPOSALS

	Proposals of shareholders intended to be presented at the 1996 annual 
meeting must be received at the Company's executive offices on or before 
November 15, 1995, in order to be included in the proxy statement and form of 
proxy relating to that meeting.

			      COST OF SOLICITATION

	The cost of preparing and mailing this statement and the accompanying 
notice of meeting and proxy, and any additional material relating to the 
meeting, and the cost of soliciting proxies, will be borne by the Company.







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<PAGE>

				OTHER MATTERS

	The Board of Directors knows of no other matters which are likely to be 
brought before the meeting.  However, if any other matters not now known 
properly come before the meeting, the persons named in the enclosed proxy or 
their substitute, will vote said proxy in accordance with their judgment of such
matters.

	The above notice and proxy statement are sent by order of the Board of 
Directors.

						      JOHN R. LABAR
						       Secretary
Dated: March 17, 1995

Shareholders may obtain without charge a copy of the Company's 1994 report to 
the Securities and Exchange Commission on Form 10-K by sending a request to: 
Office of the Secretary - 10K Report, The Midland Company, 537 E. Pete Rose Way,
Cincinnati, Ohio 45202.


			    


				       12

<PAGE>

ANNEX 1.

	Proposed The Midland Company Employee Stock Purchase Plan

	Resolved, that The Midland Company Employee Stock Purchase Plan in the 
following form is hereby approved and adopted:

			      THE MIDLAND COMPANY
			  EMPLOYEE STOCK PURCHASE PLAN

	1. Purpose.  The purpose of this Plan is to give Eligible Employees of 
the Company an opportunity to acquire shares of its Common Stock and to continue
to promote its best interests and enhance its long term performance.

	2. Definitions.  Whenever used herein, the following words and phrases 
shall have the meaning stated below unless a different meaning is plainly 
required by the context.

	   (a) "Board" means the Board of Directors of the Company.

	   (b) "Closing Price" shall mean the closing price of the Common Stock 
		as reported in the Wall Street Journal or on the composite tape 
		or other comparable reporting system for a day on which shares 
		are traded.

	   (c) "Code" means the Internal Revenue Code of 1986 as amended.

	   (d) "Committee" means a committee appointed by the Board and composed 
		of not less than three (3) members to which the Board may 
		delegate its powers with respect to administration of the Plan 
		pursuant to Section 3 hereof.

	   (e) "Common Stock" means shares of the common stock of the Company.

	   (f) "Company" means The Midland Company, an Ohio corporation.

	   (g) "Effective Date of the Plan" means July 1, 1995, or such later 
		date as the Committee may determine, but not later than July 1, 
		1996.

	   (h) "Eligible Employee" means each person who is employed by the 
		Company or an affiliate on a regular full-time basis and who 
		meets any applicable waiting period (not to exceed one year) 
		established from time to time by the Committee. A person shall  
		be considered employed on a regular full-time basis if he or she 
		is customarily employed at least 40 hours per week.

	   (i) "Entry Dates" mean January 1 and July 1 or such other dates as 
		the Committee may determine from time to time.

	   (j) "Investment Date" means the first business day after the end of a 
		Pricing Period.

	   (k) "Pricing Period" shall mean the period of time established by the 
		Committee prior to the beginning of each calendar year for 
		determining the Purchase Price of shares.  The Pricing Period 
		shall not be longer than three months.

	3. Administration.  The administration of the Plan will be the 
responsibility of the Committee which may delegate any and all administrative 
duties to an Administrator.  The Administrator will purchase Common Stock of the
Company as agent for the participants.  The Board has the authority to make 
changes in the Committee at any time.  The Committee has the authority to change
the Administrator at any time.  Until changed by further notice, any notices or 
communications to the Committee should be directed to James H. Carey, William J.
Keating and George R. Baker.


				       13

<PAGE>

	If an Eligible Employee decides to participate in the Plan, the 
Administrator will keep a continuous record of his participation and send him 
periodic statements of his account under the Plan.  The Administrator will also 
hold and act as custodian of shares purchased under the Plan.  The number of 
shares credited to a participant's account under the Plan will be shown on his 
statement of account.  Certificates of any number of whole shares credited to a 
participant's account under the Plan will be issued to the participant upon his 
written request to the Committee delivered to the address noted above.  
Certificates for fractional share interest will not be issued.

	The Committee reserves the right to interpret and regulate the Plan.  
The Committee may establish such procedures and make such other provisions for 
the administration and operation of the Plan as it deems appropriate to give 
effect to its purpose.

	4. Eligibility.  All regular full-time employees of the Company and of 
any affiliate that is a member of a controlled group of corporations as defined 
in Section 1563 of the Code as of the Effective Date of the Plan, are eligible 
to participate in the Plan.  The Committee may, from time to time, establish a 
waiting period for eligibility of employees not to exceed one year.  After the 
Effective Date of the Plan, each employee of the Company or an affiliated 
company will become eligible as of the last day of the pay period in which he is
first employed as a regular full-time employee and meets any applicable waiting 
period.  Upon termination of employment or if a participant no longer qualifies 
as a regular full-time employee of the Company or an affiliate, the participant 
shall no longer be eligible to participate in the Plan.

	5. Election to Participate.  An Eligible Employee may join the Plan by 
completing the Authorization Card provided by the company and returning it to 
the Administrator. Authorization Cards will be furnished to Eligible Employees 
at any time upon request to the Company.  An Eligible Employee may join the Plan
only on an Entry Date after the Effective Date of the Plan.

	6. Payroll Deductions.  The Authorization Card directs the Company to 
pay to the Adminisrator the amount withheld from the participant's paycheck.  
The Authorization Card also directs the Administrator to use these payments to 
purchase shares of Common Stock.

	After an Authorization Card has been received by the Administrator and 
the authority for the payroll deductions has been noted on the Company's 
records, the Company will withhold from a participant's paycheck the amount 
authorized by the participant commencing on the next Entry Date.  The amounts 
withheld from all participants' paychecks will be pooled and forwarded to the 
Administrator to buy shares of Common Stock for the accounts of all 
participants under the Plan on the next "Investment Date".

	The payroll deduction authorization shall be effective for an 
indefinite period of time until the termination of the Plan unless earlier 
revoked by the participant.  The employee will specify on the Authorization 
Card the exact amount to be withheld from his pay check.  Deductions may be 
authorized in any whole dollar amount with a minimum of Three Dollars ($3.00) 
and maximum equal to ten percent (10%) of his gross pay check.  No interest will
be paid on payroll deduction amounts.

	The amount of a participant's payroll deduction can be changed by the 
participant effective on the next Entry Date by written notice to the Company.  
An Authorization Card must be used for these purposes.  A participant may 
terminate his payroll deduction and/or terminate his participation in the Plan 
at any time by written notice to the Administrator effective as soon as 
practicable after notice is received by the Administrator.

	7. Purchase Price.  The price of the shares to be purchased with the 
participants' payroll deductions and any applicable discount to participants 
will be established by the Committee prior to the beginning of each calendar 
year.  The price established by the Committee may be either:

		1. the Closing Price on the last trading date of the Pricing 
		   Period; or

		2. the lower of the Closing Price on the first trading date of 
		   the Pricing Period or the last trading date of the Pricing 
		   Period; or

				       14

<PAGE>

		3. the average Closing Price on each trading date of the 
		   Pricing Period.

The discount, if any, shall not exceed 10% of the price.  Any fraction of a cent
will be rounded up.

	8. Number of Shares Purchased.  On each Investment Date, accumulated 
payroll deductions from all participants will be pooled and used to purchase 
shares of Common Stock for the accounts of the participants at the Purchase 
Price as determined above under the heading "Purchase Price".  The maximum 
number of shares including fractional shares will be purchased.  Each 
participant's account will be credited with his pro rata share(s) computed to 
three decimal places of the shares purchased.  The number of shares credited to 
each participant's account will depend on the amount of the participant's 
payroll deduction and the Purchase Price of the shares.

	9. Fees and Expenses.  Participants will incur no brokerage commissions 
or service charges for purchases made under the Plan.

	10. Withdrawal.  A participant may withdraw from the Plan at any time.  
To withdraw from the Plan, a participant must notify the Administrator in 
writing of his withdrawal.  In the event a participant withdraws or in the event
of the termination of the Plan, certificates for whole shares and cash in lieu 
of fractional shares in the account of the withdrawing participant, or 
participants in the case of a termination of the Plan, will be delivered by the 
Administrator.  Fractional shares shall be valued at the Closing Price on the 
date the Administrator receives notice of withdrawal.  As an alternative to 
receiving certificates for shares, a participant may request the Administrator 
to sell all of the shares held in his account under the Plan.  Shares requested 
to be sold shall first be offered for sale by the Administrator to the Company. 
If the Company declines, such shares will be sold on the American Stock 
Exchange and the proceeds, net of any brokerage commissions, will be remitted to
the participant.  Sale requests may be accumulated and sales transactions, if 
necessary, will occur at least every ten (10) business days.

	If a request to withdraw is received by the Committee at least five (5) 
days prior to any Investment Date, the amount of the participant's payroll 
deductions which would otherwise have been invested on such Investment Date will
be repaid to him as soon as practicable.  If a request to withdraw is received 
by the Administrator within five (5) business days prior to any Investment Date,
the amount of the payroll deduction scheduled to be invested on such Investment 
Date will be so invested.  No payroll deductions shall be made from the pay 
check of the employee following a request to withdraw unless the employee 
completes a new Authorization Card providing for such deductions.

	11. Voting of Shares.  Each participant shall have the authority to 
direct the Administrator in the manner of voting the number of whole shares held
in his account.

	12. Dividends.  Dividends paid on shares credited to a participant's 
account will be reinvested in shares as soon as practicable following the 
dividend payment date.  No dividends will be paid on payroll deductions which 
have not yet been used to purchase shares.  Dividend amounts payable to 
participants will be rounded to the nearest whole cent in the case of fractional
share interests.    Participation in the Plan will not relieve participants of 
any income tax which may be payable on dividends received.

	13. Stock Dividends, Stock Splits or Rights Offerings.  Any shares 
distributed by the Company as a stock dividend on shares credited to a 
participant's account under the Plan or upon any split of such shares will be 
credited to his account.  In a rights offering, the Administrator will sell the 
rights to which a participant is entitled by virtue of the shares of Common 
Stock allocated to his account under the Plan and the proceeds will be credited 
to his account and applied to purchase of shares on the next Investment Date.







				       15

<PAGE>

	14. Authorized Shares.  The Company has reserved seventy-five thousand 
(75,000) shares of Common Stock for issuance under the Plan.  Unless terminated 
earlier by the Company, the Plan will terminate when all such shares have been 
purchased by participants.  Such shares may be treasury shares, newly issued 
shares of the Company or shares purchased on the open market.  If on any 
Investment Date there are insufficient shares remaining to fill all purchases 
then to be made, such shares as are available shall be allocated on a pro rata 
basis among purchasing participants.

	15. Amendment and Termination.  The Committee may amend the Plan at any 
time, provided that without shareholder approval no such amendment shall 
(a) materially increase the number of shares of Common Stock subject to the
Plan, (b) change the eligibility for participation by officers or directors, or 
(c) materially increase the benefits available to participants.  Although the 
Company intends to continue the Plan as long as Common Stock reserved for 
issuance under it remains, the Company (by action of the Board of Directors) 
reserves the right to suspend, or terminate the Plan at any time.  Any such 
suspensions, amendment or termination shall not affect a participant's right to 
shares of Common Stock already purchased for him except that the Company may 
take any necessary steps to comply with applicable laws.  Upon the termination 
of the Plan, the Company shall return to participants their accumulated payroll 
deductions as soon as practicable.

	16. Reports.  Each participant will receive a quarterly statement of 
his account not less frequent than quarterly.  Participants will also receive 
the annual report for the Plan and communications sent to other stockholders 
including the annual report of the Company and its notice of annual meeting and 
proxy statement.  Participants will receive information necessary for reporting 
income realized under the Plan to the IRS.

	17. Withholding.  All taxes subject to withholding payable with respect 
to the amount of each participant's payroll deductions under the Plan will be 
deducted from the participant's salary and will not reduce the amounts to be 
paid to the Administrator.

	18. Successors.  This Plan is binding upon all persons entitled to 
benefit under the Plan, their respective heirs and legal representatives upon 
the employer, its successors and assigns and upon the Committee as such may be 
constituted from time to time.

	19. State Law.  Ohio law will determine all questions arising with 
respect to the provisions of this agreement except to the extent superseded by 
federal law.

	20. Employment Not Guaranteed.  Nothing contained in this Plan or with 
respect to the establishment of the Plan or any modification or amendment to the
Plan or in the creation of any account for a participant or the payment of any 
benefit gives any employee any right to continued employment, any legal or 
equitable right against the employer or against the Committee except as 
expressly provided by the Plan.

	21. Shareholder Approval.  This Plan shall not become effective until 
approved by a majority vote of the Company's shareholders.

	IN WITNESS WHEREOF, the Company has executed this Plan in Cincinnati, 
Ohio the 2nd day of March, 1995.

					 THE MIDLAND COMPANY


					 By: Michael J. Conaton                                             
					 President and Chief Operating Officer


					 By: John I. Von Lehman                                            
					 Vice President, Treasurer and
					 Chief Financial Officer


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