MIDLAND CO
10-Q, 1995-08-11
FIRE, MARINE & CASUALTY INSURANCE
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			     THE MIDLAND COMPANY
				   FORM 10-Q
			  FIRST QUARTER REPORT 1995
<PAGE>


				   FORM 10-Q

		      SECURITIES AND EXCHANGE COMMISSION

			    Washington, D.C. 20549


(Mark One)
[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
			  EXCHANGE ACT OF 1934
For the quarterly period ended     June  30, 1995     
				     
				     OR
				      
[  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
			 EXCHANGE ACT OF 1934
For the transition period from____________________to____________________       
Commission file number                1-6026       
			     The Midland Company                                          
	     (Exact name of registrant as specified in its charter)

     Incorporated in Ohio                                31-0742526 
(State or other jurisdiction of incorporation         (I.R.S. Employer 
	       or organization)                      Identification No.) 
		  
		 537 E. Pete Rose Way, Cincinnati, Ohio  45202
		    (Address of principal executive offices)
				  (Zip Code)

				(513) 721-3777  
	     (Registrant's telephone number, including area code)

				     N/A
       (Former name, former address and former fiscal year, if changed 
			      since last report)


	The financial information furnished herein reflects all adjustments 
which are of a normal and recurring nature and, in the opinion of management, 
necessary for a fair statement of the results  for the periods covered.  Letters
from Deloitte & Touche, LLP, the Company's independent accountants, dated 
July 20, 1995, are attached hereto as Exhibits I and II.

       Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 
1934 during the preceding 12 months, and (2) has been subject to such filing 
requirements for the past 90 days. Yes_____X_____.  No_________.

       The number of common shares outstanding as of June 30, 1995 was 
3,021,231.

<PAGE>

			PART I. FINANCIAL INFORMATION
			     THE MIDLAND COMPANY
			      AND SUBSIDIARIES
			 CONSOLIDATED BALANCE SHEETS
		     JUNE 30, 1995 AND DECEMBER 31, 1994

						     (Unaudited)
						       June 30,       Dec. 31
			  ASSETS                         1995          1994
						    ------------- -------------
CASH                                                $   5,223,000 $   4,036,000
						    ------------- -------------
MARKETABLE SECURITIES                                 292,653,000   278,088,000
						    ------------- -------------
RECEIVABLES:                                                       
  Accounts receivable                                  94,298,000    82,293,000
  Finance receivables (including amounts 
   maturing after one                                   4,436,000     4,120,000
						    ------------- -------------
    Sub-Total                                          98,734,000    86,413,000
  Less allowance for losses                             1,392,000     1,535,000
						    ------------- -------------
    Net                                                97,342,000    84,878,000
						    ------------- -------------
INVENTORY - SPORTSWEAR DIVISION                        21,557,000    11,116,000
						    ------------- -------------
PROPERTY, PLANT AND EQUIPMENT - AT COST               123,680,000   109,729,000
  Less accumulated depreciation                        46,657,000    43,687,000
						    ------------- -------------
    Net                                                77,023,000    66,042,000
						    ------------- -------------
DEFERRED INSURANCE POLICY ACQUISITION COSTS            39,577,000    37,653,000
						    ------------- -------------
OTHER ASSETS                                              843,000       733,000
						    ------------- -------------
  TOTAL                                             $ 534,218,000 $ 482,546,000
						    ============= =============

Note:  The December 31, 1994 balance sheet amounts are derived from the audited 
	 financial statements but do not include all disclosures required by 
	 generally accepted accounting principles.
		  
<PAGE>                  

			     THE MIDLAND COMPANY
			      AND SUBSIDIARIES
			 CONSOLIDATED BALANCE SHEETS
		     JUNE 30, 1995 AND DECEMBER 31, 1994

						     (Unaudited)
						       June 30,       Dec. 31
	   LIABILITIES & SHAREHOLDERS' EQUITY            1995          1994
						    ------------- -------------
NOTES PAYABLE WITHIN ONE YEAR:
  Banks                                             $  30,000,000 $  22,000,000
  Commercial paper                                      5,521,000     5,546,000
						    ------------- -------------
    Total                                              35,521,000    27,546,000
						    ------------- -------------
ACCOUNTS PAYABLE - TRADE                                3,863,000     6,232,000
						    ------------- -------------
OTHER PAYABLES AND ACCRUALS                            59,391,000    46,455,000
						    ------------- -------------
CURRENT PORTION OF LONG-TERM DEBT                       2,466,000     2,451,000
						    ------------- -------------
UNEARNED INSURANCE PREMIUMS                           168,429,000   158,316,000
						    ------------- -------------
INSURANCE LOSS RESERVES                                64,579,000    57,715,000
						    ------------- -------------
DEFERRED FEDERAL INCOME TAX                            11,618,000     6,754,000
						    ------------- -------------
LONG-TERM DEBT                                         43,416,000    44,640,000
						    ------------- -------------
SHAREHOLDERS' EQUITY
  Common stock (issued and outstanding: 
    3,021,000 shares at June 30, 1995 and 2,997,000 
    shares at December 31, 1994 after deducting 
    treasury stock of 622,000 shares and 646,000
    shares, respectively)                                 911,000       911,000
  Additional paid-in capital                           15,388,000    14,607,000
  Retained earnings                                   135,513,000   131,675,000
  Net unrealized gain on marketable securities         12,213,000     2,754,000
  Treasury stock - at cost                            (16,540,000)  (16,648,000)
  Unvested restricted stock awards                     (2,550,000)     (862,000)
						    ------------- -------------
    Total                                             144,935,000   132,437,000
						    ------------- -------------
    TOTAL                                           $ 534,218,000 $ 482,546,000
						    ============= =============

Note:  The December 31, 1994 balance sheet amounts are derived from the 
	 audited financial statements but do not include all disclosures 
	 required by generally accepted accounting principles.

<PAGE>

			     THE MIDLAND COMPANY
			      AND SUBSIDIARIES
		STATEMENTS OF CONSOLIDATED INCOME (Unaudited)      
	  FOR THE SIX AND THREE-MONTHS ENDED JUNE 30, 1995 AND 1994


			      Six-Mos. Ended June 30,  Three-Mos. Ended June 30,
			     -------------------------  ------------------------
				  1995        1994          1995         1994
REVENUES:                    ------------ ------------  ----------- -----------
Insurance                    $137,836,000 $103,454,000  $74,375,000 $52,090,000
  Transportation               14,049,000   25,340,000    7,178,000  13,624,000
  Sportswear                   11,590,000   14,873,000    6,137,000   8,808,000
  Finance                         311,000      404,000      157,000     233,000
			     ------------ ------------  ----------- -----------  
    Total                     163,786,000  144,071,000   87,847,000  74,755,000
			     ------------ ------------  ----------- -----------
COSTS AND EXPENSES:
  Insurance claims and 
  policy acquisition costs    109,081,000   89,047,000   61,629,000  46,423,000
  Insurance operating and 
  administrative expenses      16,606,000   12,093,000    8,626,000   6,325,000
  Transportation operating 
  expenses                     12,235,000   23,635,000    6,424,000  12,111,000
  Sportswear operating 
  expenses                     15,185,000   16,592,000    7,952,000   9,510,000
  Interest expense              2,225,000    2,411,000    1,249,000   1,240,000
  Other operating and 
  administrative expenses       2,095,000      995,000      897,000     562,000
			     ------------ ------------  ----------- -----------
    Total                     157,427,000  144,773,000   86,777,000  76,171,000
			     ------------ ------------  ----------- -----------
INCOME (LOSS) BEFORE 
   FEDERAL INCOME TAX           6,359,000     (702,000)   1,070,000  (1,416,000)

PROVISION (CREDIT) FOR 
   FEDERAL INCOME TAX           1,581,000     (963,000)     103,000    (867,000)
			     ------------ ------------  ----------- -----------
NET INCOME (LOSS)            $  4,778,000 $    261,000 $    967,000 $  (549,000)
			     ============ ============  =========== ===========
EARNINGS PER SHARE OF 
   COMMON STOCK (A)          $       1.55 $       0.09 $       0.31 $      0.17
CASH DIVIDENDS PER SHARE     ============ ============ ============ ===========
   OF COMMON STOCK           $       0.31 $       0.29 $      0.155 $     0.145
			     ============ ============ ============ ===========

(A) Earnings per share of common stock have been computed by dividing net income
      by 3,075,000 shares in 1995 and 3,051,000 shares in 1994.  The 
      calculations assume the exercise of outstanding stock options and include 
      the amortized portion of restricted stock awards.

(B) Certain reclassifications (minor in nature) have been made to 1994 amounts 
      to conform to 1995 classifications.
       
<PAGE>                             
			     
			     THE MIDLAND COMPANY
			      AND SUBSIDIARIES
	     CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
	      FOR THE SIX-MONTHS ENDED JUNE 30, 1995 AND 1994

							 1995          1994
CASH FLOWS FROM OPERATING ACTIVITIES:               ------------- --------------
  Net income                                        $   4,778,000 $     261,000
  Adjustments to reconcile net income to net cash    
  provided by operating activities:
    Depreciation and amortization                       4,325,000     5,325,000
    Increase in net accounts receivable               (12,148,000)  (19,545,000)
    Increase in unearned insurance premiums            10,113,000    20,637,000
    Increase (decrease) in other accounts payable 
      and accruals                                     10,534,000    (1,151,000)
    Increase in inventory-sportswear division         (10,441,000)     (362,000)
    Increase in insurance loss reserves                 6,864,000    12,132,000
    Increase in deferred insurance policy 
      acquisition costs                                (1,924,000)   (3,889,000)
    Decrease (increase) in other assets                  (110,000)      187,000
    Decrease in deferred federal income tax               (79,000)          -
    Other-net                                             (98,000)     (317,000)
						    ------------- -------------
      Net cash provided by operating activities        11,814,000    13,278,000
						    ------------- -------------
CASH FLOWS FROM INVESTING ACTIVITIES:
    Purchase of marketable securities                 (68,831,000)  (55,069,000)
    Sale of marketable securities                      27,926,000    31,046,000
    Decrease in cash equivalent marketable securities  34,383,000    29,787,000
    Acquisition of property, plant and equipment      (15,587,000)   (7,663,000)
    Maturity of marketable securities                   6,377,000     4,071,000
    Sale of property, plant and equipment                 653,000     1,860,000
    Net decrease (increase) in finance receivables       (316,000)      200,000
						    ------------- -------------
      Net cash provided by (used in) investing 
	activities                                    (15,395,000)    4,232,000
						    ------------- -------------
CASH FLOWS FROM FINANCING ACTIVITIES:
    Increase (decrease) in net short-term borrowings    7,975,000   (13,939,000)
    Purchase of treasury stock                         (1,143,000)     (107,000)
    Repayment of long-term debt                        (1,060,000)   (3,078,000)
    Dividends paid                                       (907,000)     (840,000)
    Payment of capitalized lease obligations             (149,000)     (438,000)
    Issuance of treasury stock                             52,000        28,000
						    ------------- -------------
      Net cash provided by (used in) financing 
	activities                                      4,768,000   (18,374,000)
						    ------------- -------------
NET INCREASE (DECREASE) IN CASH                         1,187,000      (864,000)

CASH AT BEGINNING OF PERIOD                             4,036,000     3,935,000
						    ------------- -------------
CASH AT END OF PERIOD                               $   5,223,000 $   3,071,000
						    ============= =============

Supplemental Disclosures:
The Company paid interest of $1,483,000 and $1,850,000 and income taxes of 
  $5,000,000 and $25,000 in the first six months of 1995 and 1994, respectively.
  In 1995, the Company issued 48,950 shares of Treasury Stock under a Restricted
  Stock Award program that relieved Treasury Stock by approximately $1,262,000 
  and also increased additional paid-in capital by approximately $855,000.

<PAGE>

			     THE MIDLAND COMPANY 
			      AND SUBSIDIARIES
		   MANAGEMENT'S DISCUSSION AND ANALYSIS OF 
		FINANCIAL CONDITION AND RESULTS OF OPERATIONS


	A detailed discussion of the Company's liquidity and capital resources 
is included in the 1994 Annual Report on Form 10-K.  Except as discussed below, 
no significant changes have taken place since that date and, accordingly, the 
discussion is not repeated here.

	The Company's property and casualty insurance division continues to grow 
due primarily to increased penetration in each of its marketing channels.  
Both written premiums and earned premiums have increased during the first half 
and second quarter of 1995 as compared to the same periods in 1994.  The 
increases in accounts receivable, deferred insurance policy acquisition costs, 
other payables and accruals, unearned premiums, loss reserves, revenues, 
claims and policy acquisition costs and operating and administrative expenses 
are all due to this growth.  The operating performance of this division 
improved during the first six months of 1995 as compared to the first six 
months of 1994 due to fewer weather-related losses in 1995 than 1994.  The 
Company's combined ratio, the ratio of losses and expenses to premiums earned, 
improved favorably from 104% for the first six months of 1994 to 98% for the 
same period in 1995.  The operating results for the second quarter of 1995 
were adversely impacted by the storms which plagued Texas and the southeastern 
United States in May, 1995, however, weather-related losses were more severe 
during the second quarter of 1994 than the current quarter.  The impact of 
these weather-related losses in both years was reduced by capital gains 
realized in both years.  Pre-tax realized capital gains were $1,941,000 in the 
first six months of 1995 of which $2,028,000 were realized during the second 
quarter of 1995.  Pre-tax realized capital gains amounted to $2,077,000 during 
the first six months of 1994 of which $2,136,000 were realized during the 
first quarter of 1994.

	Transportation revenues and related expenses of the Company's 
transportation division decreased during the first six months and second 
quarter of 1995 as compared to the comparable periods in 1994 due to this 
division's sale in December, 1994 of approximately 67% of its river 
transportation equipment as well as its affreightment contracts.  The 
operating performance of this division improved during the first six months of 
1995 as compared to the prior year six month period due primarily to the 
severe winter weather and flooding conditions which adversely impacted the 
division's performance during the first quarter of 1994.  This division's 
operating results in the second quarter of 1995 were comparable to the same 
period in 1994.  M/G Transport Services, Inc. is the subject of a criminal 
prosecution and related civil litigation concerning the alleged disposal of 
bilge water and other refuse from vessels on the inland waterways.  M/G 
disputes the allegations which give rise to the indictments and intends to 
vigorously defend itself; the outcome cannot be reasonably estimated at this 
time.

	Sportswear revenues and related expenses as well as the overall 
operating performance of the Company's sportswear division decreased in the 
first six months and second quarter of 1995 relative to the comparable periods 
in 1994.  These declines were reflective of a general downturn within the 
entire sportswear apparel industry which is affecting numerous companies 
within the industry.  In light of this overall situation, Management does not 
expect CS Crable's operating margins to improve at least through the remainder 
of this year.

	The increases in deferred federal income tax and net unrealized gain on 
marketable securities are primarily attributable to the increases in the market 
values of the Company's investments.  The increase in marketable securities is 
a result of the increase in the market value of the Company's investments 
previously held as well as additional investments purchased with funds generated
from operation.

	The increases in fixed assets and short-term bank borrowings are due to 
the costs associated with the construction of the Company's new corporate 
headquarters facility which is currently under construction and scheduled for 
completion in the fall of 1995.  The total cost of this facility is currently 
estimated at approximately $28,000,000 and will eventually be financed through 
conventional long-term debt or sale and leaseback financing.

	The increase in unvested restricted stock awards was due to an 
additional stock award in the first quarter of 1995 awarded under the Company's 
restricted stock award program.

	The federal income tax provision for the three and six-month periods 
ended June 30, 1995 and 1994 is different from amounts derived by applying the 
statutory tax rates to income before federal income tax as follows:

			  Six-Mos. Ended June 30,      Three-Mos. Ended June 30,
			    1995         1994             1995          1994
		      -------------  -------------  ------------- -------------
Federal income tax at 
  statutory rate      $   2,226,000  $    (246,000) $     375,000 $    (496,000)
Add (deduct) the tax 
 effect of: Tax 
  exempt interest and 
  excludable dividend 
  income                   (756,000)      (744,000)      (385,000)     (378,000)
 Investment tax credits     (88,000)      (144,000)       (44,000)      (72,000)
 Net life insurance tax
  deductions                    -          (35,000)        60,000       (25,000)
 Other items-net            199,000        206,000         97,000       104,000
		      -------------  -------------  ------------- -------------
  Provision (credit) 
   for federal income
   tax                $   1,581,000  $    (963,000) $     103,000 $    (867,000)
		      =============  =============  ============= =============

<PAGE>

EXHIBIT I


INDEPENDENT ACCOUNTANTS' REPORT

The Midland Company:

We have reviewed the accompanying consolidated balance sheet of The 
Midland Company and subsidiaries as of June 30, 1995, and the related 
consolidated statements of income for the three month and six month 
periods ended June 30, 1995 and 1994 and of cash flows for the six month 
periods ended June 30, 1995 and 1994.  These financial statements are 
the responsibility of the Company's management.

We conducted our review in accordance with standards established by the 
American Institute of Certified Public Accountants.  A review of interim 
financial information consists principally of applying analytical 
procedures to financial data and of making inquiries of persons 
responsible for financial and accounting matters.  It is substantially 
less in scope than an audit conducted in accordance with generally 
accepted auditing standards, the objective of which is the expression of 
an opinion regarding the financial statements taken as a whole.  
Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications that 
should be made to such consolidated financial statements for them to be 
in conformity with generally accepted accounting principles.

We have previously audited, in accordance with generally accepted 
auditing standards, the consolidated balance sheet of The Midland 
Company and subsidiaries as of December 31, 1994, and the related 
consolidated statements of income and retained earnings and of cash 
flows for the year then ended (not presented herein); and in our report 
dated February 16, 1995, we expressed an unqualified opinion on those 
consolidated financial statements.  In our opinion, the information set 
forth in the accompanying consolidated balance sheet as of December 31, 
1994 is fairly stated, in all material respects, in relation to the 
consolidated financial statements from which it has been derived.


Deloitte & Touche LLP
Cincinnati, Ohio
July 20, 1995

<PAGE>

EXHIBIT II


LETTER RE:  UNAUDITED INTERIM FINANCIAL INFORMATION


The Midland Company:

We have made a review, in accordance with standards established by the 
American Institute of Certified Public Accountants, of the unaudited 
interim financial information of The Midland Company and subsidiaries 
for the periods ended June 30, 1995 and 1994, as indicated in our report 
dated July 20, 1995; because we did not perform an audit, we expressed 
no opinion on that information.

We are aware that our report referred to above, which is included in 
your Quarterly Report on Form 10-Q for the quarter ended June 30, 1995, 
is incorporated by reference in Registration Statement No. 33-48511 on 
Form S-8.

We are also aware that the aforementioned report, pursuant to Rule 
436(c) under the Securities Act of 1933, is not considered a part of the 
Registration Statement prepared or certified by an accountant or a 
report prepared or certified by an accountant within the meaning of 
Sections 7 and 11 of that Act.


Deloitte & Touche LLP
Cincinnati, Ohio
July 20, 1995

<PAGE>

			 PART II.  OTHER INFORMATION
			     THE MIDLAND COMPANY
			      AND SUBSIDIARIES
			       JUNE 30, 1995



Item 1. Legal Proceedings
	 Reference is made to the March 31, 1995 Registrant's Form 10Q.

Item 2. Change in Securities
	      None

Item 3. Defaults Upon Senior Securities
	      None

Item 4. Submission of Matters to a Vote of Security Holders
	      None

Item 5. Other Information
	      None

Item 6. Exhibits and Reports on Form 8-K
	      a.)     None
	      b.)     None


				 SIGNATURES

	Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto dully authorized.


				 THE MIDLAND COMPANY



Date ___July 20, 1995_____________      s/Michael J. Conaton_________________
					Michael J. Conaton, President
					and Chief Operating Officer



Date ___July 20, 1995_____________      s/John I. Von Lehman_________________
					John I. Von Lehman, Vice President and
					Treasurer and Chief Financial Officer


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACED FROM THE
CONSOLIDATED BALANCE SHEETS AND CONSOLIDATED STATEMENTS OF INCOME AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               JUN-30-1995
<CASH>                                       5,223,000
<SECURITIES>                               292,653,000
<RECEIVABLES>                               98,734,000
<ALLOWANCES>                                 1,392,000
<INVENTORY>                                 21,557,000
<CURRENT-ASSETS>                                     0
<PP&E>                                     123,680,000
<DEPRECIATION>                              46,657,000
<TOTAL-ASSETS>                             534,218,000
<CURRENT-LIABILITIES>                                0
<BONDS>                                     43,416,000
<COMMON>                                       911,000
                                0
                                          0
<OTHER-SE>                                 144,024,000
<TOTAL-LIABILITY-AND-EQUITY>               534,218,000
<SALES>                                     11,494,000
<TOTAL-REVENUES>                           163,786,000
<CGS>                                       10,451,000
<TOTAL-COSTS>                              153,257,000
<OTHER-EXPENSES>                             2,095,000
<LOSS-PROVISION>                             (150,000)
<INTEREST-EXPENSE>                           2,225,000
<INCOME-PRETAX>                              6,359,000
<INCOME-TAX>                                 1,581,000
<INCOME-CONTINUING>                          4,778,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 4,778,000
<EPS-PRIMARY>                                     1.55
<EPS-DILUTED>                                     1.55
        

</TABLE>


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