MIDLAND CO
SC 13G, 1999-04-30
FIRE, MARINE & CASUALTY INSURANCE
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                  SCHEDULE 13G


                    Under the Securities Exchange Act of 1934
                               (Amendment No. __)*



                               The Midland Company
- --------------------------------------------------------------------------------
                                (Name of Issuer)



                                  Common Stock
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)



                                    597486109
- --------------------------------------------------------------------------------
                                 (CUSIP Number)


*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).


                        (Continued on following page(s))

                                Page 1 of 4 Pages


<PAGE>




CUSIP NO.       597486109                13G                   Page 2 of 4 Pages
- --------------------------------------------------------------------------------
 1        NAME OF REPORTING PERSONS
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

          Robert W. Hayden
- --------------------------------------------------------------------------------
 2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a)  [ ]
                                                                       (b)  [X]

- --------------------------------------------------------------------------------
 3        SEC USE ONLY


- --------------------------------------------------------------------------------
 4        CITIZENSHIP OR PLACE OF ORGANIZATION

             United States of America
- --------------------------------------------------------------------------------
                              5      SOLE VOTING POWER

         NUMBER OF                    1,295,126 - See Item 4
          SHARES
       BENEFICIALLY           --------------------------------------------------
         OWNED BY             6      SHARED VOTING POWER
           EACH
         REPORTING                   0
        PERSON WITH           --------------------------------------------------
                              7      SOLE DISPOSITIVE POWER

                                       1,281,326 - See Item 4
                              --------------------------------------------------
                              8      SHARED DISPOSITIVE POWER

                                       0
- --------------------------------------------------------------------------------
 9        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              1,295,126 - See Item 4
- --------------------------------------------------------------------------------
10        CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*


- --------------------------------------------------------------------------------
11        PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

              13.6%
- --------------------------------------------------------------------------------
12        TYPE OF REPORTING PERSON*

               IN
- --------------------------------------------------------------------------------


                      *SEE INSTRUCTIONS BEFORE FILLING OUT!


<PAGE>



                                                               Page 3 of 4 Pages

ITEM 1(a)      Name of Issuer:   The Midland Company

          1(b) Address of Issuer's Principal Executive Office:

               7000 Midland Boulevard
               Amelia, Ohio, 45102-2607

          2(a) Name of Persons Filing: Robert W. Hayden

          2(b) Address of Principal Business Office:

               7000 Midland Boulevard
               Amelia, Ohio, 45102-2607

          2(c) Citizenship: U.S.A.

          2(d) Title of Class of Securities: Common Stock, No Par Value

          2(e) CUSIP No.: 597486109

          3.   If  this  Statement  is  Filed  Pursuant  to  Rules  13d-1(b)  or
               13d-2(b), check whether the Person Filing is a: N/A

          4.   Ownership:

                  (a)      See Item 9 of cover page.
                  (b)      See Item 11 of cover page.
                  (c)      See Items 5-8 of cover page.

               Items 5, 7, 9 and 11 include  16,500  shares that may be acquired
               through  exercise  of options  within 60 days.  Items 5, 9 and 11
               include  13,800 shares which are  restricted and which Mr. Hayden
               has sole voting but not dispositive power.

          5.   Ownership of 5% or less of class: N/A

          6.   Ownership of more than 5% on behalf of another person: N/A

          7.   Identification   and   classification  of  the  subsidiary  which
               acquired  the  security  being  reported  by the  parent  holding
               company: N/A

          8.   Identification and classification of members of the group: N/A

          9.   Notice of dissolution of group: N/A



<PAGE>



                                                               Page 4 of 4 Pages

          10.  Certification: N/A





     After  reasonable  inquiry and to the best of my  knowledge  and belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.



Date: April 30, 1999                                  Robert W. Hayden
                                             --------------------------------
                                                      Robert W. Hayden





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