SUNGROUP INC
10QSB, 1996-11-14
RADIO BROADCASTING STATIONS
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                U.S. SECURITIES AND EXCHANGE COMMISSION
                         WASHINGTON, D.C. 20549
                              FORM 10-QSB

(Mark One)

[X]   QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
      ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 1996.

Commission file number 0-3851

                            SUNGROUP,  INC.
    ----------------------------------------------------------------
   (Exact name of small business issuer as specified in its charter)

         Tennessee                                   62-0790469
- -------------------------------          ------------------------------------
(State or other jurisdiction of          (I.R.S. Employer Identification No.)
incorporation or organization)

          9102 North Meridian Street, Suite 545, Indianapolis,
                             Indiana  46260
                ----------------------------------------
                (Address of principal executive offices)

                             (317) 844-7425
                      ---------------------------
                      (Issuer's telephone number)

                                  N/A
          ----------------------------------------------------
          (Former name, former address and former fiscal year,
                     if changed since last report)

   Check whether the issuer (1) filed all reports required to be filed
by Section 13 or 15(d) of the Exchange Act during the past 12 months (or
for such shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for the
past 90 days.   Yes  X     No
                    ---       ---

State the number of shares outstanding of each of the issuer's classes
of common equity, as of the latest practicable date.

Common Stock, No Par Value                  6,543,700 Common Shares
- ---------------------------------------------------------------------------
(Title of class)                           (Shares outstanding as of
                                            September 30, 1996)

Transitional Small Business Disclosure Format (check one)   Yes      No   X
                                                                ---      ---











                              Page 1 of 12
<PAGE>
                            SUNGROUP,  INC.

                                 INDEX


                                                                      Page No.

PART I.            FINANCIAL INFORMATION

       Item 1.     Financial Statements                                  3

                   Consolidated Balance Sheet                            3
                   September 30, 1996

                   Consolidated Statement of Operations                  4
                   Three Months Ended September 30, 1996 and 1995

                   Consolidated Statement of Operations                  5
                   Nine Months Ended September 30, 1996 and 1995

                   Consolidated Statement of Cash Flow                   6
                   Nine Months Ended September 30, 1996 and 1995

                   Notes to Consolidated Financial Statements            7

       Item 2.     Management's Discussion and Analysis or Plan          8
                   of Operations



PART II.           OTHER INFORMATION

       Item 1.     Legal Proceedings                                     11

       Item 3.     Defaults Upon Senior Securities                       11

       Item 6.     Exhibits and Reports on Form 8-K                      11

                   Signatures                                            12


                                   2
<PAGE>
PART I.        FINANCIAL INFORMATION
               Item 1.    Financial Statements

                             SUNGROUP, INC.
                       CONSOLIDATED BALANCE SHEET
                              (unaudited)
                         (dollars in thousands)
<TABLE>
<CAPTION>
                                            September 30, 1996
                                            ------------------
<S>                                               <C>
Current Assets
     Cash                                         $  605
     Deferred Taxes                                    0
     Accounts Receivable (net)                     1,311
     Prepaid and Other                                53
                                                  ------
         Total Current Assets                      1,969

Property And Equipment (Net)                       1,627

Other Assets
     Intangible Assets (net)                       6,237
     Other Assets                                     13
                                                  ------
         Total Other Assets                        6,250

                 Total Assets                     $9,846
                                                  ======

Current Liabilities
     Accounts Payable & Accrued
       Expenses                                      554
     Accrued Interest                                 11
     Current Maturaties of Long Term Debt          3,001
                                                  ------
         Total Current Liabilities                 3,566

Long Term Debt                                     9,380

Deferred Income Taxes                                 92

Stockholders' Equity
     Common Stock - $1 par value,
       authorized 10 million shares                3,771
     Additional Paid in Capital                    5,969
     Accumulated Deficit                         (12,932)
                                                  ------
         Total Stockholders' Equity               (3,192)

         Total Liability &
         Stockholders' Equity                     $9,846
                                                  ======
</TABLE>

See "Notes to Consolidated Financial Statements"


                                   3
<PAGE>
                             SUNGROUP, INC.
                  CONSOLIDATED STATEMENT OF OPERATIONS
                              (unaudited)
             (dollars in thousands, except per share data)
<TABLE>
<CAPTION>

                                                          Three Months Ended
                                                             September 30,
                                                          1996            1995
                                                         ----------------------
<S>                                                      <C>             <C>
     Gross Revenue                                       $2,151          $2,444
     Agency Commission                                     (247)           (220)
                                                         ------          ------
Net Revenue                                               1,904           2,224

     Technical & Programming Expense                        428             507
     Selling and G & A Expense                            1,119           1,370
                                                         ------          ------
Total Operating Expense                                   1,547           1,877

Income From Operations                                      357             347

     Interest Expense                                       (72)           (145)
     Gain (Loss) on Disposal of Assets                      652             (18)
     Other                                                    4               1
                                                         ------          ------
Total Other Income (Expense)                                584            (162)

Income Before Income Taxes and Extraordinary Item           941             185

     Income Taxes                                         1,623               0
                                                         ------          ------

Income (Loss) Before Extraordinary Item                    (682)            185

     Extraordinary Items                                  3,080               0
     Extraordinary Gain From Debt Extinguishment          4,089               0

Net Income                                                6,487             185

Income (Loss) Per Common Share
     Income (Loss) Before Extraordinary Item              (0.05)           0.01
     Extraordinary Item                                    0.54            0.00
                                                         ------          ------
Income Per Share                                           0.49            0.01
Weighted Average Number Of
     Common Shares Outstanding                           13,174          13,174

Dividends Per Share                                           0               0
</TABLE>

See "Notes to Consolidated Financial Statements"


                                   4
<PAGE>
                             SUNGROUP, INC.
                  CONSOLIDATED STATEMENT OF OPERATIONS
                              (unaudited)
             (dollars in thousands, except per share data)

<TABLE>
<CAPTION>

                                                           Nine Months Ended
                                                             September 30,
                                                          1996            1995
                                                         ----------------------
<S>                                                      <C>            <C>
     Gross Revenue                                       $6,726         $6,847
     Agency Commission                                     (736)          (616)
                                                         ------         ------
Net Revenue                                               5,990          6,231

     Technical & Programming Expense                      1,636          1,538
     Selling and G & A Expense                            3,840          4,155
                                                         ------         ------
Total Operating Expense                                   5,476          5,693

Income From Operations                                      514            538

     Interest Expense                                      (214)          (450)
     Gain (Loss) on Disposal of Assets                      647            (22)
     Other                                                    6              4
                                                         ------         ------
Total Other Income (Expense)                                439           (468)

Income Before Income Taxes and Extraordinary Item           953             70

     Income Taxes                                         1,651             32
                                                         ------         ------

Income (Loss) Before Extraordinary Item                    (698)            38

     Extraordinary Items                                  3,280              0
     Extraordinary Gain From Debt Extinguishment          5,231            180
                                                         ------         ------

Net Income                                                7,813            218

Income (Loss) Per Common Share
     Income (Loss) Before Extraordinary Item              (0.05)          0.00
     Extraordinary Item                                    0.65           0.01
                                                         ------         ------
Income Per Share                                           0.59           0.02
Weighted Average Number Of
     Common Shares Outstanding                           13,174         13,174

Dividends Per Share                                           0              0
</TABLE>

See "Notes to Consolidated Financial Statements"


                                   5
<PAGE>
                             SUNGROUP, INC.
                  CONSOLIDATED STATEMENT OF OPERATIONS
                              (unaudited)
             (dollars in thousands, except per share data)
<TABLE>
<CAPTION>

                                                              Nine Months Ended
                                                                September 30,
                                                             1996            1995
                                                            ----------------------
<S>                                                         <C>            <C>
OPERATING ACTIVITIES
     Net Income (Loss)                                      $7,813         $ 218
     Reconciliation Of Net Income (Loss)
         To Net Cash Provided By Operating Activities
         Depreciation And Amortization                         524           552
         (Gain) Loss On Disposal Of Assets                    (647)           22
         Net Income (Loss) From Barter Transactions             29           (38)
         Extraordinary Items                                (6,903)         (180)
         Changes In:
             Accounts Receivable                                (1)         (254)
             Prepaid Expenses And Other Current Assets          21           102
             Accounts Payable And Accrued Expense              273            69
             Interest Payable                                    9           263
                                                            ------         -----
         Net Cash Provided by Operating Activities           1,118           754

INVESTMENT ACTIVITIES
     Purchase of Property and Equipment                        (67)          (55)
     Proceeds from Sale of Equipment                         1,958             1
     Other                                                       0            (3)
                                                            ------         -----
         Net Cash Provided (used) by Investing Activities    1,891           (57)

FINANCING ACTIVITIES:
     Repayment of Long Term Debt                            (2,739)         (625)
                                                            ------         -----
         Net Cash Used by Financing Activities              (2,739)         (625)

INCREASE IN CASH                                               270            72
     Cash, Beginning Of Year                                   335           363
     Cash, End Of Quarter                                      605           435

SUPPLEMENTAL CASH FLOW INFORMATION
     Interest Paid                                               0           181

NON-CASH TRANSACTION
     Property and Equipment Acquired by Barter Transaction      13            21
     Accrued Interest Added to New Notes in Restructuring        9             6
     Liability Received in Sale of WOWW                        192             0

</TABLE>
See "Notes to Consolidated Financial Statements"


                                   6
<PAGE>
                    SUNGROUP, INC. AND SUBSIDIARIES

               NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
             THREE AND NINE MONTHS ENDED SEPTEMBER 30, 1996

(1) Consolidated Condensed Financial Statements.  The accompanying
    unaudited financial statements of SunGroup, Inc. and its
    subsidiaries (collectively, "Corporation") have been prepared in
    accordance with the instructions to Form 10-QSB and do not include
    all of the information and footnotes required by generally accepted
    accounting principles for complete financial statements.  In the
    opinion of management, all adjustments (consisting of normal and
    recurring accruals) considered necessary for the fair presentation
    of such financial information for the periods indicated have been
    included.  While management believes that the disclosures presented
    are adequate to make the information not misleading, it is suggested
    that these financial statements be read in conjunction with the
    financial statements and the related notes included in the
    Corporation's latest report on Form 10-KSB.  Operating results for
    the interim period are not necessarily indicative of the results to
    be expected for the entire year.

(2) Income Taxes.  Income taxes in the consolidated statement of
    operations include deferred income tax provisions for all
    significant temporary differences in recognizing income and expense
    for financial reporting and income tax purposes.  The Corporation
    files consolidated income tax returns.

    At September 30, 1996, The Corporation had approximately $13 million
    of net operating loss carry forwards, which expire in years 2002
    through 2010.

    At September 30, 1996, the Corporation had a cumulative net deferred
    tax asset.  This asset has been offset by an evaluation allowance
    since management believes it is more likely than not that, except
    for the reversals of taxable temporary differences, the Corporation
    will not generate income to utilize all of the net operating loss
    carry forwards. At September 30, 1996, the Corporation had a
    recorded deferred tax asset of $92,348.

(3) Net Income Per Common Share.  For 1995 and 1996, earnings per common
    and common equivalent share were computed by dividing net income by
    the weighted average number of shares of common stock and common
    stock equivalents outstanding during the third quarter and year to
    date.  The Corporation's warrants have been considered the
    equivalent of common stock and, as such, increase the number of
    common shares.  The Corporation's outstanding stock options,
    however, have not been added to the number of common shares because
    the market price of a share of common stock does not exceed the
    exercise price of the options. The increase in the number of common
    shares was reduced by the number of common shares that are assumed
    to have been purchased with proceeds from the exercise of such
    warrants; such purchases were assumed to have been made at the
    average price of a share of common stock, determined to be $.1875.



                                   7
<PAGE>
Item 2. Management's Discussion and Analysis of Results of Operations and
        Financial Condition

Results of Operations
- ---------------------

   On July 2, 1996, the Corporation consummated the sale of its
Pensacola, Florida station to Southern Broadcasting of Pensacola,
Florida.  The Corporation booked a gain of $645,729.66 on the sale of
these assets.  In addition, the Corporation realized $2,959,678.06 in
debt forgiveness as a result of a settlement with the Federal Deposit
Insurance Corporation, the secured lender on the property.  The
Corporation had a deferred tax asset reserved for this transaction in
the amount of $1,288,621.  This leaves the Corporation with a net after
tax gain for this transaction of $2,316,786.72.  For the quarter and
nine months ended September 30, 1996 versus 1995, this was the only
major change in operations.

   Gross revenues for the quarter were down 12% or $293,000. Gross
revenues for the nine months were down $121,000 or 1.8%.  This decrease
is due to the sale of the Pensacola station.

   Agency commissions as a percentage of gross sales for the quarter
were 11.48% in 1996 vs. 9% in 1995. Agency commissions as a percentage
of gross sales for the nine months were 10.94% in 1996 and 9% in 1995.
These increases are attributable to a larger percentage of
local/regional advertising sales originated through agencies.  Agencies
historically charge a radio station a 15% commission. Technical and
programming expense was down $79,000 or 15.58% for the quarter and
$98,000 or 6.3% for the nine months.  The decrease in the quarter is due
to the sale of WOWW in Pensacola.  Excluding the Pensacola station, such
expense increased $5,000 or 1.18% during the quarter.  This increase is
a result of higher programming and salary costs, higher
royalty/licensing fees as a result of higher sales, Arbitron rating
expenses and station promotional cost.  Two of the Corporation's markets
added subscriptions to Arbitron's rating services during the latter part
of 1995.  The Corporation did not incur expenses for these services in
the first half of 1995; however, it is incurring these expenses
currently.  In addition, the Corporation has increased its expenditures
in the area of contest and promotions for its radio stations.  The
Corporation has increased these expenditures in an effort to increase
and maintain its current rating share in its respective markets.

   Selling and general administrative expense was down $250,000 or 18.3%
and $315,000 or 7.6% for the quarter and nine months, respectively.  The
majority of this decrease is a result of the sale of the Pensacola
station.  Fewer of the Corporation's general managers hit their monthly
and quarterly bonus targets during the first nine months of 1996 as
opposed to 1995.  Bonus compensation is generally tied to budgeted
financial performance which is typically higher than prior year's actual
results.  In addition, the Corporation had fewer legal expenses during
the first nine months of 1996 versus 1995.

   Interest expense was down $73,000 or 50.3% and $236,000 or 52.4% for
the quarter and nine months, respectively.  The Corporation ceased
accruing interest on a total of $5.7 million in debt in 1996 versus
1995.  On $2.2 million of this debt, the Corporation has not had contact


                                   8
<PAGE>
with the debt holders in over seven years and the statute of limitations
has taken effect.  The remaining $3.5 million in debt is associated with
a note secured by one of the Corporation's properties.  The Corporation
entered into a settlement agreement with the debt holder in which the
Corporation would sell the subject property and the debt holder would
receive the sales proceeds in satisfaction of the debt.  The sale and
consummation of the cancellation of this debt transpired on July 2,
1996.  The Corporation's overall interest expense compared to its debt
level continues to remain low as a result of a substantial amount of the
debt being restructured with an effective rate of 0% for book purposes.

   Changes in the gain on disposal of assets and other income was
$625,000 for the quarter and nine months ended September 30, 1996,
resulting from the sale of the Pensacola station.

   The Corporation recorded $7,527,000 in gains from debt extinguishment
in the first nine months of 1996.  This gain was attributable to the
Corporation writing off several notes with unpaid principal and interest
totaling $4,568,000.  Payments on these notes became due in 1990, and
the Corporation was notified of default for non-payment of these notes
and demand for payment was made.  The holders of these notes have made
no additional collection efforts and the statute of limitations with
respect of the collection of these notes expired in 1996.  As a result
of the WOWW station sale discussed earlier, the Corporation realized
$2,959,000 in debt forgiveness from the Federal Deposit Insurance
Corporation.  In 1995, the Corporation recorded a gain of $180,000 from
debt extinguishment.

   During the third quarter of 1996, the Corporation received a cash
payment in the amount of $200,000. This payment was made in accordance
with an agreement with Service Broadcasting in which the Corporation
agreed to move the transmitter site for one of its radio stations.  In
addition to the cash payment, the Corporation received real and personal
property in the amount of $644,000 in the third quarter of 1996.

Financial Condition
- -------------------

   The Corporation's principal source of funds is cash flow provided by
the operation of its radio stations.  Its primary needs include working
capital, capital expenditures to maintain property, plant and equipment,
and repayment of debt.  During the first nine months of 1996, the
Corporation was able to meet its primary cash need of debt service
($857,000) with its station operating cash flow of approximately
$1,060,000.

   The Corporation has operated with a working capital deficiency for
several years.  At September 30, 1996, the deficit was approximately
$1,597,000.  This deficit compares to a deficit of approximately
$11,397,000 at December 31, 1995.  During the last several years, the
Corporation has not generated sufficient funds for working capital, debt
repayment schedules as they currently exist, and capital expenditures.
The Corporation has scheduled debt repayment of $1,153,000 for the
period of October 1996 through September 1997.

   The Corporation plans to deal with its weak financial condition by
continuing to develop a strong profit base with its current stations and
focusing on the restructuring of secured and unsecured debt.  The
Corporation continues to negotiate with some of its secured lenders in


                                   9
<PAGE>
order to restructure its debt obligations in such a way they can be paid
out of the net cash now being generated by the Corporation's broadcast
properties.  However, there is no certainty that creditors to whom the
Corporation is now in default will accept renegotiated or settlement
terms in the future.  Failure to renegotiate successfully with these
lenders will severely hamper the Corporation's ability to continue as a
going concern.

   During the first half of 1996, the Corporation treated as canceled
seven notes issued in July 1986, with unpaid principal of $755,000 and
unpaid interest of $387,000.  The notes have been treated as canceled
because they have been in default for more than six years, and the
Corporation has been advised by counsel that the applicable statute of
limitations for collection of these notes is six years.  On July 2,
1996, the Corporation settled in full a note representing $3,500,000 of
this debt.  The remaining $2.2 million in debt was eliminated from the
balance sheet during the third quarter as the statute of limitations has
expired regarding the collection of this note.































                                   10
<PAGE>
PART II.    OTHER INFORMATION:
   Item 1.     Legal Proceedings

   As previously reported in the Corporation's Form 10-KSB for the
fiscal year ended December 31, 1995, the Corporation had been in
litigation with the Federal Deposit Insurance Corporation, as Receiver
for the National Bank of Washington ("FDIC"), the senior creditor for
the Corporation's Pensacola, Florida property ("Pensacola Property"). On
January 26, 1996, the Corporation entered into an agreement with the
FDIC to sell its Pensacola Property and remit the proceeds to the FDIC
for cancellation of all debt obligations owed by the Corporation.  On
July 2, 1996, the sale of the assets and subsequent payment to the FDIC
was consummated. The FDIC has filed a release with the courts for all
previous judgments against the Corporation.

   There are no legal proceedings as of September 30, 1996.


   Item 3.     Defaults Upon Senior Securities

   Below is a table of the Corporation's debt instruments which were in
default at July 2, 1996, which is an amount greater than 5% of the
Corporation's total assets.
<TABLE>
<CAPTION>
                                  REASON FOR                              PRINCIPAL IN        INTEREST IN
HOLDER                            DEFAULT                                 DEFAULT             DEFAULT
- ---------------------------------------------------------------------------------------------------------
<S>                               <C>                                     <C>                 <C>
Note Payable Bank(1)              Non-payment of principal and
(FDIC Receivership)               interest Default Since 06/30/90         $3,500,000          $1,480,000
</TABLE>

   There are no current debt instruments in default at September 30, 1996


   Item 6.     Exhibits and Reports on Form 8-K

               (a) Exhibits

               Exhibit 27 - Financial Data Schedule

(b) On July 12, 1996, the Corporation filed a current report on Form 8-K
    with the Securities and Exchange Commission reporting consummation
    of the sale of its Pensacola, Florida radio station, WOWW-FM.

- ---------------------------

(1) Assets sold July 2, 1996, and this debt was paid off or forgiven in full.


                                   11
<PAGE>
                               SIGNATURE


   In accordance with the requirements of the Exchange Act, the
Registrant caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.



                                  SUNGROUP,  INC.
                                  --------------------------------------------
                                  (Registrant)



November 14, 1996                  /S/ John W. Biddinger
- -----------------                 --------------------------------------------
Date                              John W. Biddinger, President
                                  (Chief Executive Officer)



November 14, 1996                 /S/ James A. Hoetger
- -----------------                 --------------------------------------------
Date                              James A. Hoetger, Vice President/Treasurer
                                  (Principal Accounting and Financial Officer)







                                   12


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
FROM SUNGROUP, INC.'S THIRD QUARTER 10-Q AND IS QUALIFIED
IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                             605
<SECURITIES>                                         0
<RECEIVABLES>                                    1,377
<ALLOWANCES>                                      (66)
<INVENTORY>                                          0
<CURRENT-ASSETS>                                 1,969
<PP&E>                                           3,637
<DEPRECIATION>                                 (2,010)
<TOTAL-ASSETS>                                   9,846
<CURRENT-LIABILITIES>                            3,566
<BONDS>                                          9,380
                                0
                                          0
<COMMON>                                         3,771
<OTHER-SE>                                     (6,963)
<TOTAL-LIABILITY-AND-EQUITY>                     9,846
<SALES>                                          6,726
<TOTAL-REVENUES>                                 6,940
<CGS>                                                0
<TOTAL-COSTS>                                    5,695
<OTHER-EXPENSES>                                   516
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 214
<INCOME-PRETAX>                                    953
<INCOME-TAX>                                     1,651
<INCOME-CONTINUING>                              (648)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                  8,511
<CHANGES>                                            0
<NET-INCOME>                                     7,813
<EPS-PRIMARY>                                    (.05)
<EPS-DILUTED>                                      .59
        

</TABLE>


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