MULTIMEDIA INC
10-Q, 1995-11-13
TELEVISION BROADCASTING STATIONS
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                   Securities and Exchange Commission

                         WASHINGTON, D.C. 20549

                                FORM 10-Q

 __X__QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                          EXCHANGE ACT OF 1934

_____TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                          EXCHANGE ACT OF 1934

For the quarterly period ended     For the transition period from ___to___
     September 30, 1995               Commission file number 0-6265        



                            MULTIMEDIA, INC.
         (Exact name of registrant as specified in its charter)


          South Carolina                                        57-0173540
_______________________________                              ________________
(State or other jurisdiction of                              (I.R.S. Employer
 incorporation or organization)                             Identification No.)

305 South Main Street, Greenville, South Carolina                   29601
__________________________________________________                 ________
(Address of principal executive offices)                          (Zip Code)

    Registrant's telephone number, including area code (803) 298-4373

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing require-
ments for the past 90 days.
Yes  X    No___     

The number of shares outstanding for each of the issuer's classes of common
stock, as of September 30, 1995:

                      Common Stock, $.10 par value

                      37,877,678 shares outstanding

<PAGE>
PART I - FINANCIAL INFORMATION

Item 1 - Financial Statements.

The following consolidated financial statements are incorporated by reference
from the Report to Shareholders for the quarter ended September 30, 1995.

     Consolidated Statements of Earnings, three months and nine months ended
     September 30, 1995 and 1994.

     Consolidated Balance Sheets as of September 30, 1995 and December 31,
     1994.

     Consolidated Statements of Cash Flows, nine months ended September 30,
     1995 and 1994.

The information furnished reflects all adjustments consisting of normally
recurring accruals which are, in the opinion of management, necessary to a
fair statement of the results for the interim period.

Item 2 - Management's Discussion and Analysis of Financial Condition and
Results of Operations.

Discussion regarding the Company's financial condition and results of
operations for the quarter ended September 30, 1995 is included in the Report
to Shareholders attached hereto as an exhibit and incorporated herein by
reference.

Multimedia's net earnings totaled $20.9 million for the quarter that ended on
September 30, 1995, and earnings per share were $.54.  These results
represent decreases of 31.5% and 32.5%, respectively, from those reported for
the third quarter of last year.  The 1994 third quarter results included an
after-tax gain of $13.4 million, or $.35 per share, on the sale of the
Company's wireless cable systems and an after-tax loss of $1.8 million, or
$.05 per share, on the closing of Multimedia's television movie production
business.  If the results from these divested operations were excluded from
the 1994 third quarter results, net earnings and earnings per share would
reflect increases of 10.2% and 8.0%, respectively.

Net earnings for the first nine months of 1995 were $56.9 million and
earnings per share were $1.47, decreases of 15.4% and 16.5%, respectively,
from the first nine months of 1994.  If the results from divested operations
were excluded from the 1994 year-to-date results, earnings and earnings per
share would show increases of 6.1% and 4.3%, respectively.  Revenues for the
first nine months of 1995 were $489.6 million, 6.8% higher than the
corresponding period of the previous year.  Excluding costs associated with
the launch of NEWSTALK TELEVISION, Multimedia's news-based cable service
launched in October 1994, operating profits increased 18.1% for the quarter
and 15.3% for the nine-month period over the corresponding periods of 1994. 
The increase in production costs over 1994 for both the quarter and nine-month
period results from the launch of NEWSTALK TELEVISION.

The increase in revenue of the newspaper division for both the quarter and
the nine-month period over last year was primarily due to advertising revenue
increases caused primarily by both rate and volume growth in local and
classified advertising and, to a lesser extent, due to increases in
circulation revenue.  

The broadcasting division revenues were 12.4% ahead of last year's results
for the quarter and 12.5% ahead year-to-date.  These increases principally
resulted from a healthy advertising climate and strong ratings positions at
the Company's five television stations.

<PAGE>
The increase in revenue of the cable division resulted primarily from an
increase in subscribers to approximately 454,000.  Excluding the impact of
the wireless cable operations sold in August 1994, Cable division revenues
increased 10.2% for the third quarter and 7.7% for the first nine months of
1995 as compared to the corresponding periods of 1994.

For the quarter, the entertainment division's revenues decreased 4.4% to
$33.4 million as compared to the same quarter in 1994, reflective of the
increased competition in the talk show marketplace and a decrease in the
number of daily programs telecast by Multimedia.  The increase in the number
of programs competing for daytime audience shares continues to decrease
ratings for the long-running shows.  Excluding costs associated with the
launch of NEWSTALK TELEVISION, operating profit for the Entertainment
division was down 13.6% for the third quarter and 14.5% for the nine months
as compared to the same period in 1994.

The Security revenue increase is primarily due to increases in the number of
customers to approximately 82,000 customers at September 30, 1995.

There have been no material adverse changes in the Registrant's financial
condition during the quarter ended September 30, 1995, and reference is made
to management's discussion and analysis relating to liquidity and capital
resources which appeared on pages 17-21 of the Company's 1994 Annual Report.

On July 24, 1995, Gannett Co., Inc. and Multimedia, Inc. entered into a
merger agreement by which Gannett will acquire Multimedia.  Closing of the
transaction is conditioned on, among other things, shareholder approval,
receipt of the Federal Communications Commission approvals, and the Company's
debt not exceeding a specified level on the second business day prior to the
closing of the transaction.  A special shareholder meeting to approve the
transaction is scheduled for November 15, 1995, at 11:00 a.m., in Greenville,
S.C.  A proxy statement relating to the special meeting, which includes a
copy of the merger agreement, was mailed to shareholders on October 6, 1995.

The Company and its directors were named as defendants in two purported class
actions in the Court of Common Pleas for the County of Greenville, South
Carolina, captioned Cooperman v. Multimedia Inc., et al., C.A. No.
95-CP-23-1708, and Zaffos v. Multimedia, Inc., et al., C.A. No. 95-CP-23-1709
(the "State Court Actions").  The complaints in the State Court Actions were
filed in June 1995, were substantially identical and alleged that the Company's
directors breached their fiduciary duties by "favoring" an alleged
acquisition proposal by one particular group and thus failing to adequately
explore the strategic alternatives available to the Company, and sought
damages and equitable relief.  By order entered September 12, 1995, the State
Court Actions were dismissed on the grounds that they were not ripe for
adjudication and were moot.  The plaintiffs in the State Court Actions have
filed notices of appeal of such Actions.  In addition, such plaintiffs have
filed a purported class action, which includes as defendants the Company and
its directors, in the United States District Court for the Southern District
of New York, captioned Zaffos and Cooperman v. Multimedia, Inc., et al., C.A.
No. 95 CIV. 9159.  The complaint therein was filed on or about October 25,
1995 and alleges, among other things, that the Company's directors breached
their fiduciary duties by failing to implement a fair auction or other
bidding mechanism necessary to ensure that the shareholders of the Company
received the highest possible price for their shares and alleges that the
Company and directors violated federal securities laws in connection with
disclosures concerning the value of the Company and the possibility of
alternative transactions.


<PAGE>
PART II - OTHER INFORMATION

Item 1 - Legal Proceedings.

For a description of certain legal proceedings, see the last paragraph of
Part I, Item 2 above, which material is incorporated herein by reference.

Item 6 - Exhibits and Reports on Form 8-K.

(a)  Exhibits:
                   
             4.3.1. Amendment, dated as of July 24, 1995, to that certain
                    Rights Agreement, dated as of September 6, 1989, by and
                    between the Company and Wachovia Bank of North Carolina,
                    N.A., successor rights agent to South Carolina National
                    Bank: Incorporated by reference to Exhibit (3) to Company's
                    Form 8-K filed with the Securities and Exchange Commission
                    on July 26, 1995 (the "July 1995 8-K").

             10.21. Agreement and Plan of Merger dated as of July 24, 1995, by
                    and among Gannett Co., Inc., Gannett Multimedia Acquisition
                    Subsidiary, Inc. (formerly known as Multimedia Talk
                    Channel, Inc.) and Multimedia, Inc.: Incorporated by
                    reference to Exhibit (1) to the July 1995 8-K.

                11. Computation of Primary and Fully Diluted Earnings per
                    Share.

                19. Report to Shareholders for the quarter ended September 30,
                    1995.

                27. Financial Data Schedule.

(b)  Reports of Form 8-K.

     Items reported on Form 8-K filed July 26, 1995:

         Item 5. Other Events.

         Item 7.    Financial Statements and Exhibits.


<PAGE>
                                    SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.





                                        Multimedia, Inc.
                                  _____________________________
                                           (Registrant)





November 13, 1995             SIGNATURE APPEARS HERE
__________________            _______________________________________
     (Date)                   Robert E. Hamby, Jr.
                              Senior Vice President
                              Finance & Administration
                              Chief Financial Officer



November 13, 1995             SIGNATURE APPEARS HERE
__________________            _______________________________________
     (Date)                   Frederick G. Lohman
                              Vice President - Controller
                              


<TABLE>
<CAPTION>
                                                                                        EXHIBIT 11
                               MULTIMEDIA, INC.
         Computation of Primary and Fully Diluted Earnings per Share



                                           Three Months Ended                 Nine Months Ended
                                       9/30/95             9/30/94        9/30/95            9/30/94
<S>                                <C>                  <C>           <C>                 <C>
Primary

Net earnings applicable to
     common and common 
     equivalent shares              $ 20,880,000         30,469,000    $ 56,891,000        67,246,000

Shares:
Weighted average number of
     common and common equivalent 
     shares outstanding               39,025,000         38,285,000      38,824,000        38,282,000

Net earnings per share              $        .54                .80    $       1.47              1.76



Fully Diluted

Net earnings applicable to
     common and common
     equivalent shares              $ 20,880,000         30,469,000    $ 56,891,000        67,246,000

Shares:
Weighted average number of 
     common and common equivalent
     shares assuming ending 
     market price                     39,076,000         38,288,000      39,056,000        38,281,000

Net earnings per share              $        .53                .80    $       1.46              1.76

</TABLE>


<PAGE>

(Multimedia          MULTIMEDIA, INC.

logo)                P.O. Box 1688

                     Greenville, South Carolina 29602

                     (803) 298-4373

<PAGE>


(Photo appears here)

3


MULTIMEDIA, INC.

1995

THIRD QUARTER REPORT

<PAGE>

A LETTER TO OUR SHAREHOLDERS

Multimedia had net earnings of $20.9 million and earnings per share of $.54

for the third quarter ended September 30, 1995, reflecting decreases of 31.5%

and 32.5%, respectively, when compared with 1994 third quarter earnings. The

1994 third quarter results included an after-tax gain of $13.4 million, or

$.35 per share, on the sale of the Company's wireless cable systems and an

after-tax loss of $1.8 million, or $.05 per share, on the closing of

Multimedia's television movie production business. If the results from these

divested operations were excluded from the 1994 third quarter results, net

earnings and earnings per share would reflect increases of 10.2% and 8.0%,

respectively.

        Consolidated operating revenues for the third quarter of the year

were $162.9 million, an increase of 6.7% over the corresponding quarter last

year. Third quarter operating profit was $51.4 million, 7.7% more than the

prior-year period. Excluding costs associated with NEWSTALK TELEVISION,

Multimedia's news-based cable service launched in October 1994, operating

profit for the quarter was up 18.1% when compared with 1994 operating profit

for the same period. Interest expense decreased 6.1% compared with last

year's third quarter to $13.9 million.

        Year-to-date, Multimedia's net earnings were $56.9 million, a

decrease of 15.4% compared with 1994 year-to-date net earnings of $67.2

million. Earnings per share for the nine-month period were $1.47, down 16.5%

compared with earnings per share for the first nine months of 1994 of $1.76.

If the results from divested operations were excluded from the 1994

year-to-date results, earnings and earnings per share would show increases of

6.1% and 4.3%, respectively.

        Revenues of $489.6 million posted for the first nine months of 1995

were 6.8% higher than the year-earlier period. Operating profit was $144.7

million for the first three quarters, a 4.5% increase over the same period in

1994. Excluding the effects of NEWSTALK TELEVISION, 1995 year-to-date

operating profit increased 15.3% when compared with 1994 operating profit for

the nine month period.


        Multimedia Newspapers' third quarter revenues were $40.4 million,

exceeding those of the comparable period in 1994 by 8.6%. The division

continues to benefit from increases in advertising rates and a strong

performance in retail and classified advertising. For the nine months, total

newspaper revenues rose 9.6% to $118.7 million, based on an $87.0 million

contribution from advertising revenue and $26.1 million in circulation

revenue.

        Broadcasting revenues advanced 12.4% to $37.3 million for the quarter

versus the same period last year. National and local advertising revenues

registered double-digit increases, which were spread across all major

advertising categories. For the first three quarters of 1995, Broadcasting

revenues were $112.6 million, 12.5% higher than the year-earlier period.

        Multimedia Cablevision increased revenues 8.3% to $44.3 million in

the quarter just ended and 4.5% to $129.8 million for the nine-month period.

Excluding the impact of the wireless cable operations sold in August 1994,

Cablevision revenues grew 10.2% for the third quarter and 7.7% for the nine

months. Multimedia continues to rebuild or upgrade its cable systems and

currently has projects underway in each of its four regions. As the upgrades

provide additional channel capacity, the division plans to add new

programming services and package  offerings. Basic subscribers stood at more

than 454,000 on September 30, 1995.

        The Entertainment division's revenues for the latest quarter were

$33.4 million, down 4.4% compared with 1994's third quarter due to a decrease

in the number of daily programs telecast by Multimedia and a decline in

revenue resulting from increasing competition in the talk show marketplace.

Entertainment revenues for the first nine months of $107.7 million were flat

when compared with the corresponding period in 1994. If the impact of costs

related to the first year of operation of NEWSTALK TELEVISION is excluded,

Entertainment's operating profit decreased 13.6% for the third quarter and

14.5% for the nine months.

<PAGE>

        Security revenues were $7.5 million for the third quarter of the

year, a 15.8% gain over the same quarter in 1994, and $20.8 million for the

nine-month period, up 15.3% over the first nine months of 1994. This revenue

growth can be attributed to higher monitoring revenues resulting from the

division's expanding customer base. Security had approximately 82,000

customers at the end of the quarter.

        At September 30, 1995, Multimedia's long-term debt (including current

portion) was $538.5 million, and cash and cash equivalents was $7.8 million.

Capital improvements and expenditures and Security division acquisitions

totaled $76.4 million for the nine months ended September 30.

        On July 24, Gannett Co., Inc. and Multimedia, Inc. entered into a

merger agreement by which Gannett will acquire Multimedia. Closing of the

transaction is conditioned on, among other things, shareholder approval,

receipt of certain regulatory and governmental approvals, and the Company's

debt not exceeding a specified level on the second business day prior to the

closing of the transaction. A special shareholder meeting to approve the

transaction is scheduled for November 15, at 11:00 a.m., in Greenville, S.C.

A proxy statement relating to the special meeting, which includes a copy of

the merger agreement, was mailed to shareholders on October 6.

                               Sincerely,



                            Donald D. Sbarra

           CHAIRMAN OF THE BOARD AND CHIEF EXECUTIVE OFFICER

                            NOVEMBER 8, 1995

<TABLE>
<CAPTION>

THREE MONTHS HIGHLIGHTS

(Unaudited)  (In thousands)                               1995          1994
<S>                                                      <C>           <C>
REVENUES:

    Newspapers                                       $   40,382         37,196

    Broadcasting                                         37,340         33,216

    Cable                                                44,308         40,912

    Entertainment                                        33,362         34,883

    Security                                              7,463          6,443

                                                      $ 162,855        152,650

OPERATING PROFITS:

    Newspapers                                        $  13,871         10,283

    Broadcasting                                         15,419         10,043

    Cable                                                14,741         12,965

    Entertainment                                         9,842         17,151

    Security                                                235            885

    Corporate                                            (2,743)        (3,614)

                                                      $  51,365         47,713

</TABLE>

<PAGE>


<TABLE>
<CAPTION>


CONSOLIDATED STATEMENTS OF EARNINGS

THREE MONTHS AND NINE MONTHS ENDED SEPTEMBER 30, 1995 AND 1994


                                                                               Three Months               Nine Months

(Unaudited)  (In thousands except per-share data)                         1995                1994      1995       1994
<S>                                                                 <C>                     <C>        <C>        <C>
Operating revenues:

      Newspapers                                                       $  40,382             37,196    118,737   108,297

      Broadcasting                                                        37,340             33,216    112,552   100,071

      Cable                                                                44,30            840,912    129,758   124,114

      Entertainment                                                       33,362             34,883    107,739   107,738

      Security                                                             7,463              6,443     20,843    18,080
  
         Total operating revenues                                        162,855            152,650    489,629   458,300

Operating costs and expenses:

      Production                                                          60,212             53,242    186,208   162,121

      Selling, general and administrative                                 38,380             39,040    118,148   115,719

      Depreciation                                                         9,320              9,082     29,769    30,713

      Amortization                                                         3,578              3,573     10,815    11,265

         Total operating costs and expenses                              111,490            104,937    344,940   319,818

         Operating profit                                                 51,365             47,713    144,689   138,482

Interest expense                                                          13,928             14,829     42,790    44,604

Other income (expense), net                                                 (452)            19,115        (557)  21,292

      Earnings before income taxes and minority interest                  36,985             51,999    101,3421   15,170

Income taxes                                                              15,348             21,580      42,057   47,796

Minority interest in subsidiaries' losses (income), net                     (757)                50      (2,394)    (128)

      Net earnings                                                    $   20,880             30,469      56,891   67,246



Per share of common stock:

      Net earnings                                                    $      .54                .80        1.47     1.76

      Cash dividends                                                           -                  -           -        -

Weighted average shares                                                   39,025             38,285      38,824   38,282


</TABLE>


                   Multimedia, Inc. and Subsidiaries

<PAGE>

CONSOLIDATED BALANCE SHEETS

 SEPTEMBER 30, 1995 AND DECEMBER 31, 1994

<TABLE>
<CAPTION>



                                                                             September 30,         December 31,

(Unaudited)  (In thousands)                                                      1995                  1994
<S>                                                                          <C>                   <C>
ASSETS

Current assets:

    Cash and cash equivalents                                               $     7,843                  6,202

    Net trade accounts receivable                                                90,041                 93,426

    Inventories                                                                   7,276                  4,643

    Deferred income tax benefits                                                 10,915                  9,581

    Program rights                                                               11,166                  7,570

    Deferred program costs                                                        5,198                 10,923

    Prepaid expenses and other                                                    7,471                  6,795

      Total current assets                                                      139,910                139,140

Property, plant and equipment, at cost                                          615,626                558,749

    Less accumulated depreciation                                               301,659                283,522

      Net property, plant and equipment                                         313,967                275,227

Intangible assets, net                                                          246,219                242,078

Other assets                                                                     30,817                 27,533

                                                                               $730,913                683,978
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)

Current liabilities:

    Current installments of long-term debt                                   $   30,237                 30,254

    Accounts payable                                                             19,595                 24,512

    Accrued interest                                                             11,720                  2,671

    Accrued payroll                                                               7,821                  8,386

    Accrued expenses                                                             39,494                 38,148

    Income taxes payable                                                         12,289                 10,202

    Program rights payable                                                       11,632                  7,793

    Unearned income                                                              22,975                 20,556

      Total current liabilities                                                 155,763                142,522

Long-term debt                                                                  508,301                542,303

Deferred income taxes                                                            57,391                 54,090

Other liabilities                                                                 3,316                  3,294

Minority interest                                                                21,078                 18,684

Stockholders' equity (deficit):

    Common stock                                                                  3,788                  3,762

    Additional paid-in capital                                                  193,286                188,224

    Retained earnings (deficit)                                                (212,010)              (268,901)

      Total stockholders' equity (deficit)                                      (14,936)               (76,915)

                                                                              $ 730,913                683,978
</TABLE>

                   Multimedia, Inc. and Subsidiaries

<PAGE>


                 CONSOLIDATED STATEMENTS OF CASH FLOWS

             NINE MONTHS ENDED SEPTEMBER 30, 1995 AND 1994

<TABLE>
<CAPTION>


(Unaudited)  (In thousands)                                              1995                 1994
<S>                                                                     <C>                   <C>
Net cash provided by operating activities                              $ 127,852                   139,583

Additions to property, plant and equipment                               (65,152)                  (58,379)

Acquisitions of properties                                               (24,008)                  (10,713)

Other                                                                      2,489                    20,067

    Net cash used for investing activities                               (86,671)                  (49,025)

Addition (reduction) in revolving credit, net                             15,906                   (48,168)

Long-term debt retired                                                   (50,040)                  (41,169)

Other                                                                     (5,406)                   (5,255)

    Net cash used for financing activities                               (39,540)                  (94,592)

Increase (decrease) in cash and cash equivalents                           1,641                    (4,034)

Cash and cash equivalents, beginning of year                               6,202                    11,034

Cash and cash equivalents, end of period                              $    7,843                     7,000



NOTE: NET CASH PROVIDED BY OPERATING ACTIVITIES IS FURTHER ANALYZED AS

FOLLOWS:



Operating profit plus depreciation and amortization

    and amortization of stock options:

    Newspapers                                                         $  41,643                  35,362

    Broadcasting                                                          53,670                  38,957

    Cable                                                                 66,106                  62,972

    Entertainment                                                         25,405                  47,832

    Security                                                               7,050                   6,753

    Corporate                                                             (8,379)                 (8,789)



                                                                         185,495                 183,087
    Interest expense less amoritzation of debt

    issue costs                                                          (41,973)                (43,767)

Change in current assets and liabilities                                  17,092                  15,493

Other                                                                    (32,762)                (15,230)

Net cash provided by operating activities                               $127,852                 139,583

</TABLE>

                   Multimedia, Inc. and Subsidiaries

<PAGE>


                   MULTIMEDIA, INC. AND SUBSIDIARIES


MULTIMEDIA

NEWSPAPER COMPANY

305 S. MAIN ST.

P.O. BOX 1688

GREENVILLE, S.C.  29602

ALABAMA
DAILY AND SUNDAY:
The Montgomery Advertiser

ARKANSAS
DAILY:
The Baxter Bulletin
(Mountain Home)

GEORGIA
DAILY:
The Observer (Moultrie)

NORTH CAROLINA
DAILY AND SUNDAY:
Asheville Citizen-Times

OHIO
DAILIES:
Gallipolis Daily Tribune
The Daily Sentinel (Pomeroy)

SUNDAY:
Sunday Times-Sentinel (Gallipolis)

SOUTH CAROLINA
DAILY AND SUNDAY:
The Greenville News



TENNESSEE
DAILY:
The Leaf-Chronicle (Clarksville)

MONTHLY:
Music City News
The Gospel Voice (Nashville)

TELEVISION PRODUCTION
TNN Music City News
Country Awards

VIRGINIA
DAILY AND SUNDAY:
The Daily News-Leader (Staunton)

WEST VIRGINIA
DAILY:
Point Pleasant Register

Multimedia also publishes
49 non-daily products.





MULTIMEDIA
BROADCASTING COMPANY
305 S. MAIN ST.
P.O. BOX 1688
GREENVILLE, S.C. 29602

TELEVISION
GEORGIA
Macon: WMAZ-TV (CBS)

MISSOURI
St. Louis: KSDK (NBC)

OHIO
Cincinnati: WLWT (NBC)
Cleveland: WKYC (NBC)

TENNESSEE
Knoxville: WBIR-TV (NBC)

RADIO
GEORGIA
Macon: WAYS (FM)
WMAZ-AM

MULTIMEDIA
CABLEVISION COMPANY
701 E. DOUGLAS AVE.
P.O. BOX 3027
WICHITA, KAN.  67202

Multimedia operates more than 125 cable television franchises In Kansas,

Illinois, Indiana, North Carolina and Oklahoma and serves approximately

454,000 basic subscribers.





MULTIMEDIA
ENTERTAINMENT COMPANY
45 ROCKEFELLER PLAZA
35TH FLOOR
NEW YORK, N.Y. 10111
Donahue / Sally Jessy Raphael / Jerry Springer / Rush Limbaugh, The
Television Show
NewsTalk Television



MULTIMEDIA SECURITY SERVICE
800 E. WATERMAN
WICHITA, KAN.  67202

Multimedia serves more than 82,000 security alarm customers.

IMPORTANT NOTICE TO SHAREHOLDERS
Wachovia Bank of North Carolina, N.A. is the transfer agent and registrar for
Multimedia, Inc. All communications regarding shareholdings or transfer of
your shares should be directed to: Wachovia Bank of North Carolina, N.A.,
Corporate Trust Department, P.O. Box 3001, Winston-Salem, North Carolina
27102. 1-800-633-4236 Toll-Free Telephone Number for Shareholder Services.





<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM SEC
FORM 10-Q AND QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               SEP-30-1995
<CASH>                                           7,843
<SECURITIES>                                         0
<RECEIVABLES>                                   90,041
<ALLOWANCES>                                         0
<INVENTORY>                                      7,276
<CURRENT-ASSETS>                               139,910
<PP&E>                                         615,626
<DEPRECIATION>                                 301,659
<TOTAL-ASSETS>                                 730,913
<CURRENT-LIABILITIES>                          155,763
<BONDS>                                        508,301<F1>
<COMMON>                                         3,788
                                0
                                          0
<OTHER-SE>                                    (18,724)<F2>
<TOTAL-LIABILITY-AND-EQUITY>                   730,913
<SALES>                                        489,629
<TOTAL-REVENUES>                               489,629
<CGS>                                                0
<TOTAL-COSTS>                                  344,940
<OTHER-EXPENSES>                                 (557)<F3>
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              42,790
<INCOME-PRETAX>                                101,342
<INCOME-TAX>                                    42,057
<INCOME-CONTINUING>                             56,891
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    56,891
<EPS-PRIMARY>                                     1.47
<EPS-DILUTED>                                     1.46
<FN>
<F1>Bonds - Represents total long-term debt.
<F2>Other-SE - Represents total paid-in-capital and retained earnings.
<F3>Other Expenses - Represents net other (income)/expense.
</FN>
        

</TABLE>


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