MULTIMEDIA INC
10-Q, 1995-05-10
TELEVISION BROADCASTING STATIONS
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                   Securities and Exchange Commission

                         WASHINGTON, D.C. 20549

                                FORM 10-Q

 __X__QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                          EXCHANGE ACT OF 1934

_____TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                          EXCHANGE ACT OF 1934

For the quarterly period ended     For the transition period from___to___
    March 31, 1995                    Commission file number 0-6265



                            MULTIMEDIA, INC.
          ----------------------------------------------------
         (Exact name of registrant as specified in its charter)


          South Carolina                                       57-0173540    
 ------------------------------                             ---------------
(State or other jurisdiction of                            (I.R.S. Employer  
 incorporation or organization)                           Identification No.)

305 South Main Street, Greenville, South Carolina                   29601
- -------------------------------------------------                 ---------
   (Address of principal executive offices)                      (Zip Code)

    Registrant's telephone number, including area code (803) 298-4373

Indicate by check mark whether the registrant:  (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of 1934 during the preceding 12 months (or for such shorter period that the 
Registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.
Yes  X    No     
    ---      ---
The number of shares outstanding of each of the issuer's classes of common 
stock, as of March 31, 1995:

                      Common Stock, $.10 par value

                      37,823,078 shares outstanding

<PAGE>
PART I - FINANCIAL INFORMATION

Item 1 - Financial Statements.

The following consolidated financial statements are incorporated by reference
from the Report to Shareholders for the quarter ended March 31, 1995.

     Consolidated Statements of Earnings, three months ended March 31, 1995 and
     1994.

     Consolidated Balance Sheets as of March 31, 1995 and December 31, 1994.

     Consolidated Statements of Cash Flows, three months ended March 31, 1995
     and 1994.

The information furnished reflects all adjustments consisting of normally
recurring accruals which are, in the opinion of management, necessary to a fair
statement of the results for the interim period.

Item 2 - Management's Discussion and Analysis of Financial Condition and 
         Results of Operations.

Discussion regarding the Company's financial condition and results of operations
for the quarter ended March 31, 1995 is included in the Report to Shareholders
attached hereto as an exhibit and incorporated herein by reference.

Multimedia reported net earnings of $14.8 million and earnings per share of $.39
for the first quarter that  ended March 31, 1995.  Excluding the after-tax loss
related to the Company's investment in its NEWSTALK TELEVISION cable network,
earnings per share were $.46 for the quarter, a 15% increase over the $.40 
earned from ongoing operations in the comparable quarter last year.  Net 
earnings of $17.3 million, or $.45 per share, in 1994's first quarter included 
an after-tax gain of $2.1 million, or $.05 per share, from the sale of two radio
stations.

Consolidated operating revenues totaled $156.4 million for the quarter, a 7%
increase over the $146.4 million posted in the same period last year.  Operating
profit of $40.8 million was flat with last year, but excluding costs associated
with the launch of NEWSTALK TELEVISION, Multimedia's operating profit increased
11%.

The Multimedia newspapers' revenue increase was due to advertising revenue
increases primarily due to volume growth in classified and local advertising.  

The Broadcasting division's revenue increase of 14% primarily reflects local
advertising growth as a result of continued strong ratings at the Company's
television stations.

Multimedia cable revenues were flat with last year primarily due to the rate
freeze mandated by the Federal Communications Commission (FCC) which has been in
effect since July 1994. 

The decline in operating profit for the Entertainment division reflects both the
increased competition among new talk shows and the investment in NewsTalk
Television.  Excluding the investment in NewsTalk Television, Entertainment
division operating profits would have declined 16%.

The Security revenue and operating profit increases are primarily due to
increases in the number of customers to approximately 67,000 at the end of the
first quarter of 1995 from approximately 57,000 customers at March 31, 1994.

<PAGE>
There have been no material adverse changes in the Registrant's financial
condition during the quarter ended March 31, 1995 and reference is made to
management's discussion and analysis relating to liquidity and capital resources
which appeared on page 21 of the Company's 1994 Annual Report.


PART II - OTHER INFORMATION

Item 4 - Submission of Matters to a Vote of Security Holders.

The following summarizes the votes at the Annual meeting of the Company's
shareholders held on April 19, 1995:

Matter                                         For               Withheld
Election of Directors:

  George H. V. Cecil                        27,171,006             90,500
  Rhea T. Eskew                             27,161,300            100,206
  David L. Freeman                          27,167,443             94,063
  Douglas J. Greenlaw                       27,171,268             90,238
  M. Dexter Hagy                            27,169,881             91,625
  Robert E. Hamby, Jr.                      27,165,288             96,218
  John T. LaMacchia                         27,170,018             91,488
  Leslie G. McCraw                          27,172,421             89,085
  Dorothy P. Ramsaur                        27,170,472             91,034
  Donald D. Sbarra                          27,171,807             89,699
  Elizabeth P. Stall                        27,168,868             92,638
  William C. Stutt                          27,169,583             91,923

                                               For       Agains      Abstentions
Ratification of appointment of KPMG
  Peat Marwick as independent auditors     27,224,934     13,492        23,080
  for 1995                              

<PAGE>
Item 6 - Exhibits and Reports on Form 8-K:

(a)  Exhibits:

             11. Computation of Primary and Fully Diluted Earnings per Share.

             15. Independent accountants' report re unaudited interim financial
                 information.

             19. Report to Shareholders for the quarter ended March 31, 1995.

             27. Financial Data Schedule.

(b)  Reports on Form 8-K.

     Items reported on Form 8-K dated February 23, 1995.

         Item 5.  Other Events.

         
<PAGE>                            
                            SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.





                                             Multimedia, Inc.         
                                   ---------------------------------
                                              (Registrant)





     May 10, 1995                  [SIGNATURE APPEARS HERE]    
- ---------------------              ---------------------------------     
       (Date)                      Robert E. Hamby, Jr.
                                   Senior Vice President
                                   Finance & Administration
                                   Chief Financial Officer



     May 10, 1995                  [SIGNATURE APPEARS HERE]    
- ---------------------              ---------------------------------     
       (Date)                      Frederick G. Lohman
                                   Vice President/Controller
                                   


<PAGE>
                                                          Exhibit 11

                         MULTIMEDIA, INC.
   Computation of Primary and Fully Diluted Earnings per Share


                                                 Three Months Ended
                                               3/31/95       3/31/94
Primary

Net earnings applicable to common and 
  common equivalent shares               $   14,846,000    17,334,000


Shares:
Weighted average number of common and
  common equivalent shares outstanding       38,465,000    38,362,000
Net earnings per share                   $          .39           .45




Fully Diluted

Net earnings applicable to common and 
  common equivalent shares               $   14,846,000    17,334,000


Shares:
Weighted average number of common and 
  common equivalent shares assuming 
  ending market price                        38,620,000    38,361,000
Net earnings per share                   $          .38           .45


<PAGE>
                                                       EXHIBIT 15






   The Board of Directors
   Multimedia, Inc.:
   
   We have reviewed the condensed consolidated balance sheet of Multimedia,
   Inc. and subsidiaries as of March 31, 1995, and the related condensed
   consolidated statements of earnings and cash flows for the three-month
   periods ended March 31, 1995 and 1994.  These condensed consolidated
   financial statements are the responsibility of the Company's management.
   
   We conducted our review in accordance with standards established by the
   American Institute of Certified Public Accountants.  A review of interim
   financial information consists principally of applying analytical review
   procedures to financial data, and making inquiries of persons responsible
   for financial and accounting matters.  It is substantially less in scope
   than an audit conducted in accordance with generally accepted auditing
   standards, the objective of which is the expression of an opinion
   regarding the financial statements taken as a whole.  Accordingly, we do
   not express such an opinion.
   
   Based on our review, we are not aware of any material modifications that
   should be made to the condensed consolidated financial statements
   referred to above for them to be in conformity with generally accepted
   accounting principles.
   
   We have previously audited, in accordance with generally accepted
   auditing standards, the consolidated balance sheet of Multimedia, Inc.
   and subsidiaries as of December 31, 1994, and the related consolidated
   statements of earnings, stockholders' equity (deficit), and cash flows
   for the year then ended (not presented herein); and in our report dated
   February 10, 1995, we expressed an unqualified opinion on those
   consolidated financial statements.  In our opinion, the information set
   forth in the accompanying condensed consolidated balance sheet as of
   December 31, 1994, is fairly presented, in all material respects, in
   relation to the consolidated balance sheet from which it has been
   derived.
   
                      [Signature of KPMG Peat Marwick LLP appears here]
     
   
   April 28, 1995

<PAGE>


MULTIMEDIA, INC.
1995
FIRST QUARTER REPORT

<PAGE>

A LETTER TO OUR
SHAREHOLDERS

    Multimedia reported net earnings of $14.8 million and earnings per share of
 $.39 for the first quarter that ended March 31, 1995. Excluding the after-tax
loss related to the Company's investment in NEWSTALK TELEVISION, its cable
network, earnings per share were $.46 for the quarter, a 15% increase over the
$.40 earned from ongoing operations in the comparable quarter last year.Net
earnings of $17.3 million, or $.45 per share, in 1994's first quarter included
an after-tax gain of $2.1 million, or $.05 per share, from the sale of two
radio stations. 

    Consolidated operating revenues totaled $156.4 million for the quarter, a 7%
increase over the $146.4 million posted in the same period last year. Operating
profit of $40.8 million was flat with last year, but excluding costs associated
with the launch of NEWSTALK TELEVISION, Multimedia's operating profit increased
11%. 

    Newspaper revenues rose 10% to $37.1 million for the first quarter compared
with $33.7 million last year on the basis of significant increases in
advertising revenues. Local advertising revenues rose 11%, and classified
advertising revenues increased 22%. Circulation declined slightly, but
circulation revenue was up 7% as a result of selective pricing increases. 

    Multimedia Broadcasting recorded its strongest first quarter ever in 1995.
The strength of the division's television news operations and the resurgence of
the NBC primetime programming (four of the five stations are NBC affiliates)
combined with robust advertising business in each of the division's five markets
to produce revenues of $33.5 million, an increase of 14% over the first quarter
of 1994. All five television stations showed ratings gains in the February
sweeps. 

    Multimedia Cablevision had a 2% revenue increase for the quarter. At the end
of March 1995, the division had more than 447,000 basic subscribers, which is 6%
more than the same quarter in 1994. In January, Multimedia completed the trade
of certain of its cable systems in Illinois and Oklahoma with 40,500 subscribers
for TeleCommunications, Inc.'s cable systems in Wichita, Kansas, with 50,400
subscribers. The Company paid $12.4 million in cash as part of this transaction.
Multimedia now serves 95% of the cable households in the Wichita market.
Approximately 40% of the division's cable customers are presently served by
systems upgraded with fiber optic technology with at least 80 channel capacity. 

    Multimedia Entertainment posted revenues of $37.5 million, a 2% increase
over last year's first quarter revenues of $36.7 million. The increase in the
number of programs competing for daytime audience shares continues to decrease
ratings for the long-running shows. DONAHUE'S ratings declined 13% in the
February sweeps compared with last season, but, in his 27th year, he remains a
strong competitor. SALLY JESSY RAPHAEL was the second highest-rated daytime
talk show in the February sweeps, despite a 4% ratings decline compared with
last year. JERRY SPRINGER was the fastest-growing talk show, with ratings up
45% over the 1994 February sweeps, and RUSH LIMBAUGH, THE TELEVISION SHOW
remained the top-rated late night syndicated show. Excluding the costs
associated with the launch of NEWSTALK TELEVISION, operating profit for the
Entertainment division was down 16%, principally reflective of increased
competition.

    Multimedia Security Service had first quarter revenues of $6.6 million, an
increase of 18% over the first quarter of 1994. The division now serves more
than 67,000 customers, placing it among the 20 largest home security providers
in the country. 

    On February 22, Multimedia announced that its board of directors had
authorized management, together with Goldman, Sachs & Co., to explore strategic
alter-

<PAGE>

natives to enhance shareholder value, including the sale of Multimedia,
Inc., the spin-off of one or more of its businesses, a business combination or
any similar transaction. The decision to initiate this process was reached after
a thorough review of the Company's assets, the technological and competitive
environment in today's media world and the capital requirements for the future. 

    Multimedia has received a number of inquiries about its businesses and has
begun providing detailed information to potentially interested parties who have
signed a confidentiality agreement. This process will take several months to
complete. No decision has been made to pursue any particular course of action,
and as stated in the February 22 announcement, there can be no assurance that
any transaction will result from this process. We ask for your patience and
understanding at this critical juncture in our Company's history.


                                           Sincerely,
                         (Signature of Donald D. Sbarra appears here)
                                        Donald D. Sbarra
                       CHAIRMAN OF THE BOARD AND CHIEF EXECUTIVE OFFICER
                                           MAY 8, 1995


MULTIMEDIA'S BOARD
OF DIRECTORS AND
MANAGEMENT TEAM
WILL MAKE THEIR
BEST EFFORTS TO
THOROUGHLY
INVESTIGATE THE
VARIOUS ALTERNA-
TIVES THAT MAY BE
AVAILABLE TO
ENHANCE SHARE-
HOLDER VALUE.



     THREE MONTHS HIGHLIGHTS


 (Unaudited)  (In thousands)          1995         1994

REVENUES:
   Newspapers                     $  37,051      33,654
   Broadcasting                      33,450      29,320
   Cable                             41,900      41,223
   Entertainment                     37,474      36,667
   Security                           6,572       5,555
                                  $ 156,447     146,419
OPERATING PROFITS:
   Newspapers                     $  10,258       8,903
   Broadcasting                      13,195       8,600
   Cable                             12,648      12,448
   Entertainment                      6,996      14,126
   Security                             506         456
   Corporate                         (2,849)     (3,615)
                                  $  40,754      40,918

<PAGE>

                       CONSOLIDATED STATEMENTS OF EARNINGS

                   THREE MONTHS ENDED MARCH 31, 1995 AND 1994


<TABLE>
<CAPTION>
(Unaudited)  (In thousands except per-share data)          1995        1994

<S>                                                      <C>          <C>
Operating revenues:
   Newspapers                                            $ 37,051      33,654
   Broadcasting                                            33,450      29,320
   Cable                                                   41,900      41,223
   Entertainment                                           37,474      36,667
   Security                                                 6,572       5,555
      Total operating revenues                            156,447     146,419
Operating costs and expenses:
   Production                                              61,675      53,179
   Selling, general and administrative                     39,891      37,643
   Depreciation                                            10,550      10,820
   Amortization                                             3,577       3,859
      Total operating costs and expenses                  115,693     105,501
      Operating profit                                     40,754      40,918
Interest expense                                           14,463      14,873
Other income (expense), net                                   (43)      3,277
      Earnings before income taxes and minority
        interest                                           26,248      29,322
Income taxes                                               10,893      12,169
Minority interest in subsidiaries'losses (income), net       (509)        181
      Net earnings                                       $ 14,846      17,334

Per share of common stock:
   Net earnings                                               .39         .45
   Cash dividends                                               -           -
Weighted average shares                                    38,465      38,362
</TABLE>




                       MULTIMEDIA, INC. AND SUBSIDIARIES


<PAGE>

                         CONSOLIDATED BALANCE SHEETS

                     MARCH 31, 1995 AND DECEMBER 31, 1994


                                                March 31,     December 31,

(Unaudited)  (In thousands)                       1995          1994
ASSETS
Current assets:
   Cash and cash equivalents                   $   9,951         6,202
   Net trade accounts receivable                  86,416        93,426
   Inventories                                     6,545         4,643
   Deferred income tax benefits                    9,761         9,581
   Program rights                                  5,682         7,570
   Deferred program costs                          8,556        10,923
   Prepaid expenses and other                      7,680         6,795
      Total current assets                       134,591       139,140
Property, plant and equipment, at cost           583,758       558,749
   Less accumulated depreciation                 292,874       283,522
      Net property, plant and equipment          290,884       275,227
Intangible assets, net                           251,736       242,078
Other assets                                      27,467        27,533
                                               $ 704,678       683,978
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
Current liabilities:
   Current installments of long-term debt      $  30,254        30,254
   Accounts payable                               25,501        24,512
   Accrued interest                               12,045         2,671
   Accrued payroll                                 5,868         8,386
   Accrued expenses                               38,067        38,148
   Income taxes payable                           17,713        10,202
   Program rights payable                          6,046         7,793
   Unearned income                                22,303        20,556
      Total current liabilities                  157,797       142,522
Long-term debt                                   529,969       542,303
Deferred income taxes                             53,832        54,090
Other liabilities                                  3,424         3,294
Minority interest                                 19,193        18,684
Stockholders'equity (Deficit):
   Common stock                                    3,782         3,762
   Additional paid-in capital                    190,736       188,224
   Retained earnings (deficit)                  (254,055)     (268,901)
      Total stockholders'equity (deficit)        (59,537)      (76,915)
                                               $ 704,678       683,978



                       MULTIMEDIA, INC. AND SUBSIDIARIES


<PAGE>

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

                   THREE MONTHS ENDED MARCH 31, 1995 AND 1994

<TABLE>
<CAPTION>
(Unaudited)  (In thousands)                                    1995          1994
<S>                                                          <C>          <C>
Net cash provided by operating activities                    $ 55,499       60,950
Additions to property, plant and equipment                    (25,753)     (14,767)
Acquisitions of properties                                    (14,205)      (2,243)
Other                                                           1,045        3,663
   Net cash used for investing activities                     (38,913)     (13,347)
Reduction in revolving credit, net                             (6,340)     (44,992)
Long-term debt retired                                         (5,994)      (6,055)
Other                                                            (503)      (2,027)
   Net cash used for financing activities                     (12,837)     (53,074)
Increase (decrease) in cash and cash equivalents                3,749       (5,471)
Cash and cash equivalents, beginning of year                    6,202       11,034
Cash and cash equivalents, end of period                     $  9,951        5,563

NOTE: NET CASH PROVIDED BY OPERATING ACTIVITIES IS FURTHER
  ANALYZED AS FOLLOWS:

Operating profit plus depreciation and amortization
   and amortization of stock options:
   Newspapers                                                $ 11,938       10,455
   Broadcasting                                                15,382       10,826
   Cable                                                       20,829       21,289
   Entertainment                                                7,177       14,600
   Security                                                     2,361        2,006
   Corporate                                                   (2,732)      (2,689)
                                                               54,955       56,487
Interest expense less amoritzation of debt
   issue costs                                                (14,191)     (14,594)
Change in current assets and liabilities                       23,432       24,015
Other                                                          (8,697)      (4,958)
Net cash provided by operating activities                    $ 55,499       60,950
</TABLE>




                       MULTIMEDIA, INC. AND SUBSIDIARIES


<PAGE>

                       MULTIMEDIA,  INC.  AND SUBSIDIARIES



MULTIMEDIA
NEWSPAPER COMPANY
305 S. MAIN ST.
P.O.BOX 1688
GREENVILLE,S.C.  29602

ALABAMA
Daily and Sunday:
The Montgomery
Advertiser

ARKANSAS
Daily:
The Baxter Bulletin
(Mountain Home)

GEORGIA
Daily:
The Observer (Moultrie)

NORTH CAROLINA
Daily and Sunday:
Asheville Citizen-Times

OHIO
Dailies:
Gallipolis Daily Tribune
The Daily Sentinel
(Pomeroy)
Sunday:
Sunday Times-Sentinel
(Gallipolis)

SOUTH CAROLINA
Dailies:
The Greenville News
Greenville Piedmont
Sunday:
The Greenville News

TENNESSEE
Daily:
The Leaf-Chronicle
(Clarksville)
Monthly:
Music City News
The Gospel Voice
(Nashville)
Television Production
TNN Music City News
Country Awards

VIRGINIA
Daily and Sunday:
The Daily News-Leader
(Staunton)

WEST VIRGINIA
Daily:
Point Pleasant Register

Multimedia also publishes
49 non-daily products.

MULTIMEDIA
BROADCASTING COMPANY
RIVERVIEW TOWER,
SUITE 1401
900 S. GAY ST.
KNOXVILLE,TENN. 37902

TELEVISION
GEORGIA
Macon:WMAZ-TV (CBS)

MISSOURI
St.Louis: KSDK (NBC)

OHIO
Cincinnati: WLWT (NBC)
Cleveland:WKYC (NBC)

TENNESSEE
Knoxville:WBIR-TV (NBC)

RADIO
GEORGIA
Macon:WAYS (FM)
WMAZ-AM

MULTIMEDIA
CABLEVISION COMPANY
701 E. DOUGLAS AVE.
P.O.BOX 3027
WICHITA, KS.  67202

Multimedia operates more
than 125 cable television
franchises In Kansas,
Illinois, Indiana, North
Carolina and Oklahoma
and serves approximately
447,000 basic subscribers.

MULTIMEDIA
ENTERTAINMENT COMPANY
45 ROCKEFELLER PLAZA
35TH FLOOR
NEW YORK, N.Y.10111

Donahue / Sally Jessy
Raphael / Pozner &
Donahue / Jerry Springer /
Rush Limbaugh, The
Television Show/ Susan
Powter / Dennis Prager

NewsTalk Television

MULTIMEDIA SECURITY
SERVICE
800 E.WATERMAN
WICHITA, KS.  67202

Multimedia serves more
than 67,000 security alarm
customers.

IMPORTANT NOTICE TO SHAREHOLDERS 
Wachovia Bank of North Carolina, N.A.is the transfer agent and registrar for
Multimedia, Inc. All communications regarding shareholdings or transfer of your
shares should be directed to:  Wachovia Bank of North Carolina, N.A., Corporate
Trust Department, P.O.Box 3001, Winston-Salem, North Carolina 27102.1-800-633-
4236 Toll-Free Telephone Number for Shareholder Services. 

<PAGE>


MULTIMEDIA, INC.
P.O. Box 1688
Greenville, South Carolina 29602
(803) 298-4373

<PAGE>


<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM SEC
FORM 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               MAR-31-1995
<CASH>                                           9,951
<SECURITIES>                                         0
<RECEIVABLES>                                   91,191
<ALLOWANCES>                                     4,775
<INVENTORY>                                      6,545
<CURRENT-ASSETS>                               134,591
<PP&E>                                         583,758
<DEPRECIATION>                                 292,874
<TOTAL-ASSETS>                                 704,678
<CURRENT-LIABILITIES>                          157,797
<BONDS>                                        529,969<F1>
<COMMON>                                         3,782
                                0
                                          0
<OTHER-SE>                                    (63,319)<F2>
<TOTAL-LIABILITY-AND-EQUITY>                   704,678
<SALES>                                              0
<TOTAL-REVENUES>                               156,447
<CGS>                                                0
<TOTAL-COSTS>                                  115,693
<OTHER-EXPENSES>                                    43<F3>
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              14,463
<INCOME-PRETAX>                                 26,248
<INCOME-TAX>                                    10,893
<INCOME-CONTINUING>                             14,846
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    14,846
<EPS-PRIMARY>                                      .39
<EPS-DILUTED>                                      .38
<FN>
<F1>Bonds - Represents total long term debt.
<F2>Other SE - Represents total paid-in-capital and retained earnings.
<F3>Other Expenses - Represents other (income)/expense, net.
</FN>
        

</TABLE>


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