STAGE STORES INC
10-K405, 1999-04-16
DEPARTMENT STORES
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        UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C. 20549
                                
                            FORM 10-K
(Mark One)
[X]     ANNUAL  REPORT PURSUANT TO SECTION 13 OR 15(d)  OF
  THE SECURITIES EXCHANGE ACT OF 1934
           For the fiscal year ended January 30, 1999

                               OR

[   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
  OF THE SECURITIES EXCHANGE ACT OF 1934
         For the transition period from ______ to ______

                  Commission File No. 001-14035

                       Stage Stores, Inc.
      (Exact name of registrant as specified in its charter)
                                
           DELAWARE                         76-0407711
(State or other jurisdiction of          (I.R.S. Employer
incorporation or organization)         Identifications No.)
                                                 
  10201 Main Street, Houston,                 77025
             Texas                          (Zip Code)
(Address of principal executive
           offices)
                                

Registrant's telephone number, including area code:  (800)
579-2302

Securities  registered pursuant to Section  12(b)  of  the
Act: NONE

Securities registered pursuant   
to Section 12(g) of the Act:     
                                 Name of each exchange on which
      Title of each class                  registered
                                                
 Common Stock ($0.01 par value)      New York Stock Exchange


Indicate  by  check  mark whether the registrant  (1)  has
filed  all reports required to be filed by Section  13  or
15(d)  of  the Securities Exchange Act of 1934 during  the
preceding 12 months (or for such shorter period  that  the
registrant was required to file such reports), and (2) has
been  subject to such filing requirements for the past  90
days.
Yes  X    No

Indicate by check mark if disclosure of delinquent  filers
pursuant  to  Item 405 of Regulation S-K is not  contained
herein,  and  will  not  be  contained,  to  the  best  of
registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III  of  this
Form 10-K or any amendment to this Form 10-K. [  ]

The aggregate market value of the voting common stock held
by non-affiliates as of April 5, 1999 was $179,704,170.

At  April 5, 1999, there were 26,743,461 shares of  Common
Stock  and  1,250,584  shares  of  Class  B  Common  Stock
outstanding.

               DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Proxy Statement for the Annual Meeting  of
Stockholders  to  be  held  May  13,  1999   (the   "Proxy
Statement") are incorporated by reference into Part III.

                             PART I

      References to a particular year are to the Company's fiscal
year  which  is the 52 or 53 week period ending on  the  Saturday
closest  to  January 31 of the following calendar year  (e.g.,  a
reference  to  "1998"  is a reference to the  fiscal  year  ended
January 30, 1999).

ITEM 1.  BUSINESS

General

      Stage  Stores,  Inc.  (the  "Company"  or  "Stage  Stores")
operates   the   store  of  choice  for  well-known,   nationally
recognized   brand  name  apparel,  accessories,  cosmetics   and
footwear  in over 500 small towns and communities throughout  the
United  States.   Stage  Stores was  formed  in  1988  when  the
management of Palais Royal, together with several venture capital firms,
acquired  the  family owned Bealls and Palais Royal chains  which
were originally founded in the 1920's.  The Company has developed
a  unique  franchise  focused on small  markets,  differentiating
itself  from the competition by offering  a  broad
range  of  brand name merchandise with a high level  of  customer
service in convenient locations.

      As  a  result  of  its  small market  focus,  Stage  Stores
generally  faces less competition for brand name apparel  because
consumers in small markets generally have only been able to  shop
for  branded  merchandise  in regional  malls.   In  those  small
markets  where  the Company does compete for brand  name  apparel
sales,  such  competition generally comes from  local  retailers,
small   regional  chains  and,  to  a  lesser  extent,   national
department  stores.  The Company believes it  has  a  competitive
advantage over local retailers and smaller regional chains due to
its:  (i)  economies of scale; (ii) strong vendor  relationships;
and  (iii) proprietary credit card program.  The Company believes
it  has  a  competitive advantage in small markets over  national
department  stores  due  to  its:  (i)  experience  with  smaller
markets;   (ii)   ability  to  effectively   manage   merchandise
assortments  in  a  small  store format;  and  (iii)  established
operating systems designed for efficient operations within  small
markets.  In addition, due to minimal merchandise overlap,  Stage
Stores  generally does not directly compete for  branded  apparel
sales with national discounters such as Wal-Mart.

      At  January 30, 1999, the Company, through its wholly-owned
subsidiary,  Specialty  Retailers,  Inc.  ("SRI"),  operated  679
stores in thirty-four states throughout the United States.
Although the Company's stores may be operated under 
its "Stage", "Bealls" and "Palais Royal"
trade names depending on the geographic market, the Company operates
the vast majority of the stores under one concept and strategy.
Approximately  75% of these stores are located in  small  markets
and  communities  with populations below 30,000.   The  Company's
store format (averaging approximately 16,000 total selling square
feet)  and  merchandising  capabilities  enable  the  Company  to
operate  profitably  in  small markets.   The  remainder  of  the
Company's  stores  operate in metropolitan  areas,  primarily  in
suburban Houston.

       The  Company's  merchandising  strategy  focuses  on   the
traditionally  higher  margin categories of  women's,  men's  and
children's branded apparel, accessories, cosmetics and  footwear.
Merchandise  mix  may  vary from store to  store  to  accommodate
differing demographic factors.  The Company purchases merchandise
from  a  vendor base of over two thousand vendors.  Over  85%  of
1998 sales consisted of branded merchandise, including nationally
recognized   brands   such  as  Levi  Strauss,   Liz   Claiborne,
Chaps/Ralph Lauren, Calvin Klein, Guess, Hanes, Nike, Reebok  and
Haggar  Apparel.   Levi  accounted for approximately  9%  of  the
Company's  1998 retail purchases.  No other vendor accounted  for
more  than  5%.  In addition, the Company, through its membership
in  Associated  Merchandising Corporation ("AMC",  a  cooperative
buying  service), purchases imported merchandise for its  private
label   program.  The  membership  provides  the   Company   with
synergistic  purchasing opportunities allowing it to augment  its
branded   merchandise  assortments.   Private  label  merchandise
purchased  through  AMC  accounted for approximately  6%  of  the
Company's total retail purchases for 1998.

     The Company offers a carefully edited but broad selection of
moderately  priced,  branded merchandise which  is  divided  into
distinct  departments  as  follows  (percentages  represent  each
department's contribution to Company sales):

   Department          1998   1997
                            
Men's/Young Men         20%    20%
Misses Sportswear        15    15
Shoes                    11    11
Juniors                  10     9
Children                  9     9
Accessories & Gifts       8     9
Special Sizes             6     5
Cosmetics                 5     5
Intimate                  4     5
Dresses & Suits           3     3
Boys                      3     2
Misses Dresses            2     3
Coats                     2     2
Activewear                2     2
                       100%   100%

Employees

      During 1998, the Company employed an average of 14,680 full
and  part-time employees at all of its locations, of which  1,947
were  salaried  and  12,733 were hourly.  The  Company's  central
office  (which includes corporate, credit and distribution center
offices)  employed an average of 490 salaried  and  1,083  hourly
employees  during 1998.  In its stores during 1998,  the  Company
employed   an  average  of  1,457  salaried  and  11,650   hourly
employees.   Such  averages will vary  during  the  year  as  the
Company  traditionally hires additional employees  and  increases
the  hours  of  part-time employees during peak seasonal  selling
periods.  There are no collective bargaining agreements in effect
with  respect  to  any of the Company's employees.   The  Company
believes that relationships with its employees are good.

ITEM 2.  PROPERTIES

      The  Company's corporate headquarters is located in  a  one
hundred  thirty thousand square foot building in Houston,  Texas.
The  Company  leases the building and most of  the  land  at  its
Houston  facility.   The  Company owns its approximately  450,000
square   foot  distribution  center  and  its  credit  department
facility,  both located in Jacksonville, Texas.  The Jacksonville
distribution center collateralizes the Company's Credit  Facility
(as  defined  herein).  See Note 5 to the Consolidated  Financial
Statements.


At  January 30, 1999, the Company operated 679 stores located  in
thirty-four states as follows:

                                      Number
                                        of
                       State          Stores
                      
                      Alabama            4
                      Arizona            4
                      Arkansas          27
                      Colorado           7
                      Florida            1
                      Georgia            1
                      Illinois          14
                      Indiana           16
                      Iowa              16
                      Kansas            27
                      Louisiana         49
                      Maryland           1
                      Michigan           7
                      Minnesota         12
                      Mississippi       17
                      Missouri          21
                      Montana           11
                      Nebraska           7
                      Nevada             3
                      New Mexico        27
                      New York           2
                      North Dakota       2
                      Ohio              26
                      Oklahoma          70
                      Oregon             7
                      Pennsylvania       2
                      South Carolina     1
                      South Dakota       9
                      Texas            269
                      Virginia           1
                      Washington         4
                      West Virginia      1
                      Wisconsin          3
                      Wyoming           10
                      Total            679
                      
Stores generally range in size from 4,200 to 55,000 square  feet,
with  the average being 16,000 square feet.  The Company's stores
are  primarily  located  in strip shopping  centers.   All  store
locations are leased except for three Bealls stores and one Stage
store which are owned.  The majority of leases provide for a base
rent  plus  contingent rentals, generally based upon a percentage
of net sales.



ITEM 3.  LEGAL PROCEEDINGS

      From  time  to  time the Company and its  subsidiaries  are
involved  in  various litigation matters arising in the  ordinary
course of its business.  In addition, on March 30, 1999, a  class
action  lawsuit was filed against the Company and certain of  its
officers,  directors  and  stockholders  in  the  United   States
District  Court  for the Southern District of Texas  by  John  C.
Weld,  Jr.,  a  stockholder  who  purchased  125  shares  of  the
Company's common stock on August 3, 1998, alleging violations  of
Sections 10(b) and 20(a) of the Securities Exchange Act  of  1934
and  Rule  10b-5 promulgated thereunder (the "Weld  Suit").   The
Company  believes  that the allegations  of  the  Weld  suit  are
without merit and intends to defend the case vigorously.

      Management believes that none of the matters in  which  the
Company  or  its  subsidiaries  are  currently  involved,  either
individually  or in the aggregate, is material to  the  financial
position, results of operations, or cash flows of the Company  or
its subsidiaries.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY-HOLDERS

     No matters were submitted to a vote of security holders
during the quarter ended January 30, 1999.

PART II

ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
          STOCKHOLDER MATTERS

     The Company's authorized common equity securities consist of
par  value $0.01 per share common stock ("Common Stock") and  par
value  $0.01  per  share Class B common stock  ("Class  B  Common
Stock").  Prior to April 16, 1998, the Common Stock was quoted on
the  NASDAQ  National  Market System  under  the  symbol  "STGE".
Beginning April 16, 1998, the Company's Common Stock is quoted on
the  New York Stock Exchange under the symbol "SGE".  As of April
5,  1999, (the date of record for Proxy Statement matters)  there
was  one holder of Class B Common Stock and 293 holders of record
of Common Stock.  The following table sets forth, for the periods
indicated,  the  high and low closing bid prices for  the  Common
Stock  as reported by the NASDAQ National Market System  and  the
NYSE New York Stock Exchange.

                                          Common Stock Prices
                                         High      Low      Close
                                                     
  Quarter ended May 3, 1997             $24.50    $17.25   $20.50
  Quarter ended August 2, 1997           29.19     19.25    29.00
  Quarter ended November 1, 1997         43.38     28.88    36.50
  Quarter ended January 31, 1998         43.13     32.25    38.78
  Quarter ended May 2, 1998              53.00     35.75    51.13
  Quarter ended August 1, 1998           53.75     25.00    25.44
  Quarter ended October 31, 1998         26.13      8.75    13.25
  Quarter ended January 30, 1999         15.00      6.75     8.00
                                                     

      The Company has not declared or paid any cash dividends  on
its Common Stock during its two most recent fiscal years and does
not expect to pay cash dividends for the foreseeable future.  The
Company  anticipates  that for the foreseeable  future,  earnings
will   be   reinvested  in  the  business  and  used  to  service
indebtedness.   The  Company's existing indebtedness  limits  its
ability  to  pay  dividends.   The  declaration  and  payment  of
dividends  by  the Company are subject to the discretion  of  the
Board.  Any future determination to pay dividends will depend  on
the Company's results of operations, financial condition, capital
requirements,   contractual  restrictions   under   its   current
indebtedness and other factors deemed relevant by the Board.

ITEM 6.  SELECTED FINANCIAL DATA

      The  following  sets forth selected consolidated  financial
data  for  the  periods  indicated.   The  selected  consolidated
financial  data  were  derived  from,  and  should  be  read   in
conjunction   with,   the   Company's   Consolidated    Financial
Statements.   All dollar amounts are stated in thousands,  except
for per share data.

                                                   Fiscal Year          
                                  1998       1997     1996     1995(1)   1994
                                                    
Statement of operations data:
  Net sales                   $1,173,547 $1,073,316 $776,550 $682,624  $581,463
  Cost of sales and related                   
   buying, occupancy and 
   distribution expenses         839,238    730,179  532,563  468,347   398,659
  Gross profit                   334,309    343,137  243,987  214,277   182,804
  Selling, general and          
   administrative expenses       271,477    240,011  172,579  149,102   126,200
  Store opening and   
   closure costs                  10,192      8,686    2,838    3,689     5,647
  Operating income                52,640     94,440   68,570   61,486    50,957
  Interest, net                   46,471     38,277   45,954   43,989    40,010
  Income before income tax                     
   and extraordinary items         6,169     56,163   22,616   17,497    10,947
  Income tax expense               2,455     21,623    8,594    6,767     4,317
  Income before extraordinary  
   items                           3,714     34,540   14,022   10,730     6,630
  Extraordinary items, net      
   of tax                            --     (18,295) (16,081)     --       (308)
  Net income (loss)               $3,714    $16,245  $(2,059) $10,730    $6,322
  Basic earnings (loss)
   per common share                $0.13      $0.63   $(0.13)   $0.88     $0.52
  Basic weighted average        
   common shares outstanding      27,885     25,808   15,394   12,255    12,224
  Diluted earnings (loss)
   per common share                $0.13      $0.61   $(0.13)   $0.86     $0.52
  Diluted weighted average     
   common shares outstanding      28,428     26,483   15,927   12,483    12,146
Margin and other data:                                       
  Gross profit margin              28.5%      32.0%    31.4%    31.4%     31.4%
  Selling, general and              
   administrative expense rate     23.1%      22.4%    22.2%    21.8%     21.7%
  Operating income margin           4.5%       8.8%     8.8%     9.0%      8.8%
Store data: (1)                                              
  Comparable store sales growth    (3.0%)      4.1%     3.3%     0.8%      4.1%
  Store openings                      86        301(2)    69       68        10
  Number of stores open at                                      
   end of period                     679        607      315      256       188
  Total selling area                                            
   square footage (thousands)     10,548      9,557    5,670    4,886     3,777
Balance sheet data (at                                       
 end of period):
  Working capital               $368,138   $318,064 $235,219 $170,108  $148,229
  Total assets                   857,680    759,396  509,283  408,254   366,243
  Long-term debt                 487,968    395,248  298,453  380,039   349,775
  Stockholders' equity 
   (deficit)                     204,392    205,078   92,266  (72,314)  (81,193)
___________________________________

(1)  1995  includes 53 weeks. Comparable store sales  growth  for
     1995  has  been  determined based on a  comparable  52  week
     period.

(2)  Includes  104 stores acquired from C. R. Anthony Company  in
     1997  which  were not converted to the Company's format  and
     trade names until 1998.

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS

"Safe Harbor" Statement under the Private Securities Litigation

Reform Act of 1995.

      Certain items discussed or incorporated by reference herein
contain   forward-looking  statements  that  involve  risks   and
uncertainties  including, but not limited to, the seasonality  of
demand  for  apparel which can be affected by  weather  patterns,
levels of competition, competitors' marketing strategies, changes
in  fashion trends and availability of product and the failure to
achieve the expected results of merchandising and marketing plans
or store opening and closing plans.  The occurrence of any of the
above  could  have  a material adverse impact  on  the  Company's
operating   results.    See   "Risk  Factors"   below.    Certain
information    herein   contains   estimates   which    represent
management's  best  judgment  as of  the  date  hereof  based  on
information  currently available; however, the Company  does  not
intend  to  update  this information to reflect  developments  or
information  obtained  after the date hereof  and  disclaims  any
legal obligation to the contrary.

General

      Overview.   The Company operates the store  of  choice  for
nationally  recognized  brand name family  apparel,  accessories,
cosmetics  and  footwear in over 500 small towns and  communities
throughout  the  United States.  The Company has  recognized  the
high level of brand awareness and demand for fashionable, quality
apparel  by  consumers in small markets and has identified  these
markets  as a profitable and underserved niche.  The Company  has
developed  a  unique  franchise focused on these  small  markets,
differentiating itself from the competition by offering  a  broad
range  of  brand name merchandise with a high level  of  customer
service in convenient locations.

       At  January  30,  1999,  the  Company,  through  Specialty
Retailers,  Inc.  ("SRI"),  operated 679  stores  in  thirty-four
states  throughout  the  United States.  Although  the  Company's
stores may be operated primarily under its "Stage", "Bealls"  and
"Palais  Royal" trade names depending on the geographical market,
the  Company operates the vast majority of the stores  under  one
concept  and  strategy.  Approximately 75% of  these  stores  are
located  in small markets and communities with populations  below
30,000.   The  Company's  store format  (averaging  approximately
16,000  total selling square feet) and merchandising capabilities
enable  the Company to operate profitably in small markets.   The
remainder of the Company's stores operate in metropolitan areas.

      Significant  Events.   During the second quarter  of  1997,
the Company, through SRI, completed an offering of $300.0 million
of   long-term  indebtedness  consisting  of  $200.0  million  in
aggregate  principal  amount of 8.5% Senior  Notes  due  2005  and
$100.0  million  in  aggregate  principal  amount  of  9%  Senior
Subordinated Notes due 2007 (collectively, the "Note  Offering").
The gross proceeds from the Note Offering of approximately $299.7
million  were  used  to:  (i) retire the Company's  existing  10%
Senior Notes due 2000 and 11% Senior Subordinated Notes due 2003;
(ii) to pay related fees and expenses; and (iii) to pay a portion
of  the  costs associated with the acquisition of C.  R.  Anthony
Company ("CR Anthony").  Concurrently with this transaction,  the
Company  entered  into  a new credit facility  with  a  group  of
lenders  (the  "Credit Facility").  The Credit Facility  provides
for  a  $100.0  million  working capital  and  letter  of  credit
facility  and  a $100.0 million expansion facility.   The  Credit
Facility  replaced  the Company's previous $75.0  million  credit
facility  (the  "Old  Credit  Facility").   See  Note  5  to  the
Company's Consolidated Financial Statements.

      During the second quarter of 1997, the Company acquired  CR
Anthony which operated 246 family apparel stores in small markets
throughout the central and midwestern United States.  The Company
converted  130 of the acquired locations to the Company's  format
primarily  under its "Stage" and "Bealls" trade names during  the
fall  of  1997 and an additional 104 stores during the Spring  of
1998 while closing 12 of the acquired stores.

      During the third quarter of 1997, the Company completed  an
offering  of approximately 7.1 million shares of common stock  of
which  6.4 million shares were secondary shares representing  the
shares  owned by two venture capital firms. The remaining 650,000
shares  were  issued  as primary shares, a  result  of  an  over-
allotment  provision. The shares sold by the Company resulted  in
net proceeds to the Company of approximately $20.7 million, which
were  used  to reduce borrowings outstanding under the  Company's
Credit Facility.

      During the fourth quarter of 1997, the Company replaced the
$40.0  million revolving certificate  in  its  Accounts
Receivable Trust (the "Old Revolving Certificate") with a new and
more  efficient  asset  backed  commercial  paper  facility  (the
"Revolving  Certificate").   The  Revolving  Certificate  has  an
increased capacity at terms and rates more favorable than the Old
Revolving   Certificate.  The  Company  amended   the   Revolving
Certificate  in the third quarter of 1998 to increase  the  limit
that  may  be  outstanding from $82.5 million to  $165.0  million
through  March  31, 1999 to reflect the growth in  the  Company's
accounts receivable portfolio.  The maximum outstanding under the
revolving  certificate  will be reduced to  $144.4  million  from
April 1, 1999 to September 30, 1999 and $82.5 million thereafter.
The  larger facility will allow the Company to take advantage  of
the  increase in accounts receivable in the Trust as a result  of
the  acquisition of CR Anthony as well as to accommodate  planned
future   growth.   See  Note  3  to  the  Company's  Consolidated
Financial Statements.

      The  financial  information, discussion and  analysis  that
follow   should  be  read  in  conjunction  with  the   Company's
Consolidated Financial Statements included elsewhere herein.

Results of Operations

      The  following  sets forth the results of operations  as  a
percentage of sales for the periods indicated.

                                                    Fiscal Year
                                              1998     1997      1996  
      Net sales                              100.0%   100.0%    100.0%  
      Cost of sales and related buying,
       occupancy and distribution expense     71.5     68.0      68.6
      Gross profit margin                     28.5     32.0      31.4    
      Selling, general and                                  
       administrative expenses                23.1     22.4      22.2
      Store opening and closure costs          0.9      0.8       0.4
      Operating income margin                  4.5      8.8       8.8    
      Net interest expense                     4.0      3.6       5.9     
      Income before income tax
       and extraordinary item                  0.5%     5.2%      2.9%    


1998 Compared to 1997

      Sales for  1998  increased 9.3% to  $1,173.5  million  from
$1,073.3 million in 1997. The increase in sales was primarily due
to  an approximately $132.8 million increase in sales from stores
opened or acquired during 1998 and 1997 which are not included in
comparable  store  sales, partly offset  by  a  3.0%  decline  in
comparable store sales.  Management believes the majority of  the
decline  in  comparable store sales was attributable to  (i)  the
extreme  hot  weather and drought conditions  during  the  second
quarter of 1998 in a substantial portion of the Company's  market
area, (ii) the unseasonably warm weather which existed throughout
the  majority  of  the 1998 Christmas selling period,  (iii)  the
implementation  of a "value pricing" program on selected  private
label  merchandise and (iv) the aggressive but prudent management
of  the  Company's inventory levels throughout the  fall  selling
season.
     
      The extreme weather conditions which impacted the  majority
of  the Company's markets during late June and July 1998 resulted
in  reduced  customer  traffic  and changed  customers'  spending
patterns during this period.  As a result, comparable store sales
for the second quarter decreased 5.0%.  Unseasonably warm weather
conditions  in most markets in the third and fourth  quarters  of
1998  negatively  impacted  the sales  of  the  traditional  cold
weather  categories  of  merchandise.  In response,  the  Company
accelerated  its  promotional activities during  this  period  by
increasing  the level of permanent and promotional  markdowns  on
its  seasonal  merchandise.  This strategy  lowered  the  average
retail  unit  price of merchandise sold during the  fall  selling
season which negatively impacted net sales.  As a result of these
factors and those discussed below, comparable store sales for the
fall selling season decreased 4.3%.
     
      In order to mitigate any potential economic impact that the
record summer heat and drought conditions had on the small market
communities   in   which  the  Company  operates,   the   Company
implemented  a value pricing strategy on a small portion  of  its
private label merchandise.  Under the value pricing strategy, the
Company  reduced  the price point on certain  key  private  label
basic  items  for the fall season.  The program was  designed  to
generate sufficient additional unit sales to offset the reduction
in  the  average  unit  selling  price.   Due  to  the  increased
promotional activities discussed above during the fourth quarter,
the program did not accomplish its goals.  For 1999, based upon 
the results of this program, the Company eliminated the value 
pricing strategy from its merchandise mix.
     
      Finally, the  Company  aggressively managed  its  inventory
levels throughout the fall selling season due to the softness  in
overall  sales.   Actions  taken  to  control  inventory   levels
included  a  significant  reduction in the  aggregate  amount  of
merchandise receipts for the fall selling season as well  as  the
acceleration  of  the Company's promotional activities  discussed
above.   The  significant reduction in the receipt flow  for  the
fall selling season negatively impacted the freshness and content
of certain of the Company's merchandise offerings thereby further
depressing  sales levels.  However, as a result of its aggressive
promotional  activities and prudent management of  its  inventory
levels,  retail  inventory per square foot on a comparable  store
basis  at  year-end  1998 was approximately  8%  lower  than  the
corresponding  1997 level. Management believes it has  identified
the  content  issues  within  its merchandise  offerings  created
during 1998 and has put plans in place to address these issues in
1999.
     
      Gross profit decreased 2.6% to $334.3 million in 1998  from
$343.1  million  in  1997.   Gross profit  as  a  rate  of  sales
decreased  to 28.5% in 1998 from 32.0% in 1997.  Contributing  to
the  decline in gross profit were the higher levels of  markdowns
designed   to  stimulate  traffic  during  the  adverse   weather
conditions  in the second quarter and the aggressive  discounting
and  promotional  activity during the second  half  of  the  year
designed  to drive unit sales and liquidate seasonal merchandise.
In  addition,  the  lower  gross margin percentage  reflects  the
impact  of  fixed  buying,  occupancy, and  distribution  expense
components  included in cost of goods sold in relation  to  lower
sales levels as well as slightly higher shrinkage expense.
     
      Selling, general and administrative expenses increased 13.1%
to  $271.5 million in 1998 from $240.0 million in 1997.  Selling,
general and administrative expenses as a percentage of sales  for
1998 increased to 23.1% from 22.4% in 1997.  Factors contributing
to  the  increase in selling, general and administrative expenses
as  a  percent of sales were the negative leverage resulting from
the  reduced  sales  level and the increased promotional  expense
associated  with  the  aggressive  management  of  the  Company's
inventory  level  discussed  above.  Advertising  expenses  as  a
percentage  of  sales were 4.3% in 1998 as compared  to  3.7%  in
1997.  Offsetting these increases were approximately $5.6 million
of  certain duplicative and one-time costs associated with the CR
Anthony  acquisition which were incurred in 1997 as well  as  the
positive  impact of the Company's newly formed credit  card  bank
which  has allowed the Company to charge its customers a  service
charge and late fee rate structure consistent with other national
apparel retailers.
     
      Store opening and closure costs for 1998 increased to $10.2
million from $8.7 million for the same period in 1997 due  to  an
increase  in the number of stores opened during 1998 as  compared
to 1997.

      Operating income for 1998 decreased to $52.6 million from $94.4
million  in  1997 due to the factors discussed above.   Operating
income  as  a percent of sales for 1998  was 4.5% as compared  to
8.8% in 1997.

      Net interest  expense for 1998 increased   21.4%  to  $46.5
million  from  $38.3  million in 1997 due  to  higher  levels  of
borrowings  under  the  Credit  Facilities  resulting  from   the
Company's expansion program.
     
      The Company's net income before extraordinary items for 1998
decreased  to $3.7 million as compared to $34.5 million  in  1997
due to the impact of the factors discussed above.


1997 Compared to 1996

      Sales  for  1997 increased 38.2% to $1,073.3  million  from
$776.5  million in 1996.  The increase in sales was due primarily
to  a  $61.5 million increase in sales from stores opened  during
1997  and 1996 which are not included in comparable store  sales,
$204.8 million of sales from the CR Anthony stores, as well as  a
4.1%  increase  in comparable store sales.  These increases  were
partially  offset  by the impact of closing  nine  stores  during
1997.   The  increase in comparable store sales was due primarily
to  the  strength  in  the Company's small  market  stores  where
comparable store sales increased 6.1%.

      Gross profit increased 40.6% to $343.1 million in 1997 from
$244.0  million in 1996.  Gross profit as a percentage  of  sales
increased to 32.0% in 1997 from 31.4% in 1996.  Gross profit  for
1997  was  favorably  impacted  by  an  increase  in  markup   on
merchandise sold relating to an improved mix of inventories and a
lower  markdown rate, the result of a continued focus  and  tight
control over inventories as well as reduced shrinkage expense  as
a rate of sales.

      Selling,  general  and  administrative  expenses  for  1997
increased  39.1% to $240.0 million from $172.6 million  in  1996.
As  a  percentage of sales, these expenses increased to 22.4%  in
1997  from 22.2% in 1996 due to $5.6 million in duplicative costs
associated  with the acquisition of CR Anthony and a decrease  in
the  service charge income associated with the Company's  private
label credit card program as a percentage of sales resulting from
a  planned  increase in the liquidation rate in the portfolio  as
the  Company  focused on improving its collection  efforts.  This
decrease  in service charge income as a percentage of  sales  was
partially  offset  by  a  reduction in  bad  debt  expense  as  a
percentage  of  sales  from  2.8%  in  1996  to  2.0%  in   1997.
Advertising expenses as a percentage of sales for 1997  and  1996
were 3.7% and 3.8%, respectively.

      Operating income for 1997 increased 37.6% to $94.4  million
from  $68.6 million for 1996 due to the factors discussed  above.
Operating  income as a percentage of sales was 8.8% in  1997  and
1996.

      Net  interest expense decreased 16.7% to $38.3  million  in
1997  from $46.0 million in 1996.  Net interest expense decreased
due  to  the  retirement  of the Senior  Discount  Debentures  in
October  1996  in  connection with the Company's  initial  public
offering partially offset by additional interest associated  with
the  issuance of the $30.0 million in aggregate principal  amount
of  12.5%  Trust  Certificate-Backed Notes during  May  1996  and
additional  borrowings under the Company's Credit Facility  as  a
result  of  the  CR  Anthony acquisition and  new  store  growth.
During the second quarter of 1997, the Company completed the Note
Offering.   As  a  result  of the Note  Offering,  the  Company's
weighted  average  interest  rate on its  senior  long-term  debt
decreased  from  10.5% to 8.7%.  This decrease  in  the  weighted
average  interest  rate  was offset by  the  increased  borrowing
levels incurred in connection with the Note Offering.

      In connection with the Note Offering, the replacement of the
Old  Credit  Facility, and the replacement of the  Old  Revolving
Certificate,  the  Company recorded an  extraordinary  charge  of
$18.3 million, net of applicable income taxes of $11.5 million.

Seasonality and Inflation

      The  Company's business is seasonal and sales traditionally
are  lower  during  the first nine months of the  year  (February
through October) and higher during the last three months  of  the
year  (November  through January).  Working capital  requirements
fluctuate  during  the  year and generally  reach  their  highest
levels during the third and fourth quarters.

                 Fiscal Year 1998                      Fiscal Year 1997
           Q1       Q2       Q3       Q4        Q1       Q2       Q3       Q4
Net 
 sales  $272,788 $271,805 $271,605 $357,349  $191,512 $238,137 $274,269 $369,398
Gross           
 profit   87,225   82,239   75,252   89,593    61,925   73,902   86,822  120,488
Operating  
 income   25,278   12,678    7,226    7,458    20,524   19,736   15,789   38,391
Quarter's
 operating
 income as
 a percent
 of annual   48%      24%      14%      14%       22%      21%     17%       40%
Income (loss)
 before ex-
 traordinary 
 items    $9,035     $765  $(3,152) $(2,934)   $7,094    $6,246  $3,673  $17,527
Net income
 (loss)   $9,035     $765  $(3,152) $(2,934)   $7,094  $(11,134) $3,523  $16,762
                                                                          

      The  Company does not believe that inflation had a material
effect  on  its results of operations during the past two  years.
However,  there  can be no assurance that the Company's  business
will not be affected by inflation in the future.

Liquidity and Capital Resources

      Total  working  capital increased $50.0 million  to  $368.1
million  at  January 30, 1999 from $318.1 million at January  31,
1998.   The  most significant change in working capital  was  the
increase in inventories associated with the 104 CR Anthony stores
which  the Company converted to its format and trade names during
the  first  half of 1998 and the 86 new stores opened during  the
current year.

      The  Company's primary capital requirements are for working
capital,  debt  service and capital expenditures.  Cash  interest
payments  were $43.0 million in 1998 and based upon  the  current
capital  structure, management anticipates cash interest payments
will   be   approximately  $44.0  million  during  1999.  Capital
expenditures are generally for new store openings, remodeling  of
existing  stores and facilities and customary store  maintenance.
Capital  expenditures were $88.7 million during 1998 as  compared
to  $64.9 million in 1997.  Capital expenditures during 1998 were
primarily  related  to  86  new  store  openings,  remodeling  of
existing stores, the conversion of 104 CR Anthony stores  to  the
Company's  format  and the implementation of a new  merchandising
system.   Management estimates that capital expenditures will  be
approximately   $23.0  million  for  1999.   Required   aggregate
principal  payments  on  existing  debt,  excluding  the   Credit
Facility, total $4.8 million and $34.8 million for 1999 and 2000,
respectively.

     The   Company's  current  short-term  liquidity  needs   are
provided  by  (i)  existing cash balances,  (ii)  operating  cash
flows,  (iii) the Accounts Receivable Program and (iv) the Credit
Facility.  The  Company expects to fund its  long-term  liquidity
needs  from its operating cash flows, the issuance of debt and/or
equity  securities, the securitization of its accounts receivable
and  bank  borrowings. Outstanding borrowings  under  the  Credit
Facility  were $142.0 million at January 30, 1999 as compared  to
$45.7 million at January 31, 1998.  The Company had $45.6 million
of  availability under the Credit Facility at January  30,  1999.
The   outstanding  balances  under  the  revolving   certificates
associated  with  the  Accounts Receivable  Program  were  $115.6
million  and  $77.0 million at January 30, 1999 and  January  31,
1998,   respectively,  while  outstanding  balances  under   term
certificates  were $165.0 million at both January  30,  1999  and
January   31,   1998.   Principal  repayments  under   the   term
certificates commence on December 31, 1999.  However, the Company
currently expects to refinance these certificates prior  to  that
date.  Therefore, the Company does not believe this will have  an
impact on its liquidity or cash flow for 1999 although there  can
be no assurances that the Company will successfully refinance the
Accounts  Receivable  Program or as to  the  terms  of  any  such
refinancing.  See Note 3 to the Company's Consolidated  Financial
Statements.
     
      The Company continually monitors its liquidity position and
compliance  with its various debt agreements.  During  the  third
and  fourth  quarters of 1998, the Company's Credit Facility  was
amended  to  lessen  certain covenant  requirements  and  clarify
certain  defined  terms  contained in the  Credit  Facility.   In
addition, the Credit Facility was modified to allow a maximum  of
$170.0  million of borrowings to be outstanding for  thirty  days
during  the period from January 27, 1999 through July  31,  1999.
As of February 25, 1999, this requirement had been satisfied. The
Company  believes the current covenant levels provide  sufficient
flexibility to allow the Company to execute its business plan.

      Management  believes  that funds  provided  by  operations,
together with funds available under the Credit Facility  and  the
Accounts  Receivable  Program  will  be  adequate  to  meet   the
Company's anticipated requirements for working capital,  interest
payments, planned capital expenditures and principal payments  on
debt.   Estimates   as  to  working  capital  needs   and   other
expenditures may be materially affected if the foregoing  sources
are not available or do not otherwise provide sufficient funds to
meet the Company's obligations.

Recent Accounting Pronouncements

     In  April 1998, the Accounting Standards Executive Committee
issued  Statement of Position 98-5, "Reporting on  the  Costs  of
Start-Up  Activities"  ("SOP 98-5") effective  for  fiscal  years
beginning after December 15, 1998.  SOP 98-5 provides guidance on
the financial reporting of start-up costs and organization costs.
It  requires costs of start-up activities and organization  costs
to  be expensed as incurred.  Initial adoption of SOP 98-5 is  to
be  reported  as the cumulative effect of a change in  accounting
principle.  The Company will adopt SOP 98-5 in the first  quarter
of 1999 and estimates adoption will result in an after tax charge
of approximately $2.4 million.
     
Risk Factors

      Leverage and Restrictive Covenants: Due to the level of the
Company's   indebtedness,   any  material   adverse   development
affecting  the business of the Company could significantly  limit
its  ability  to  withstand  competitive  pressures  and  adverse
economic conditions, to take advantage of expansion opportunities
or other significant business opportunities that may arise, or to
meet  its  obligations as they become due.   The  Company's  debt
imposes  operating and financial restrictions on the Company  and
certain  of  its  subsidiaries.   Such  restrictions  limit   the
Company's  ability  to  incur additional  indebtedness,  to  make
dividend   payments  and  to  make  capital  expenditures.    See
"Liquidity and Capital Resources."

      Future  Growth  and  Recent  Acquisitions;  Liquidity:  Key
components  of the Company's growth strategy are to (i)  continue
to  identify  and acquire new store locations where  the  Company
believes  it  can  operate  profitably  and  (ii)  identify   and
consummate   strategic   acquisitions.    Such   expansions   and
acquisitions  could be material in size and cost.  The  Company's
ability  to  achieve its expansion plans is dependent  upon  many
factors,  including  the  availability and  permissibility  under
restrictive  covenants of financing, general and market  specific
economic conditions, the identification of suitable markets,  the
leasing  of  suitable  sites  on acceptable  terms,  the  hiring,
training  and retention of qualified management and  other  store
personnel  and  the integration of new stores into the  Company's
information systems and operations.  As a result, there can be no
assurance  that the Company will be able to achieve  its  targets
for  opening new stores (including acquisitions) or that such new
stores will operate profitably when opened or acquired.

      The Company's growth strategy may significantly expand  the
Company's  capital expenditure and working capital  requirements,
and  the  Company's  ability to meet  such  requirements  may  be
adversely affected by the Company's level of indebtedness and the
restrictive covenants contained therein, especially in periods of
economic downturn.

      Economic and Market Conditions; Seasonality and Weather:  A
substantial  portion of the Company's operations are  located  in
the  central  United States.  In addition, many of the  Company's
stores  are  situated in small towns and rural environments  that
are  substantially dependent upon the local economy.  The  retail
apparel   business  is  dependent  upon  the  level  of  consumer
spending, which may be adversely affected by an economic downturn
or  a  decline  in  consumer confidence.  An  economic  downturn,
particularly in the central United States and any state (such  as
Texas)  from which the Company derives a significant  portion  of
its  net  sales,  could  have a material adverse  effect  on  the
Company's business and financial condition.

      The  Company's success depends in part upon its ability  to
anticipate  and  respond  to changing  consumer  preferences  and
fashion trends in a timely manner.  Although the Company attempts
to  stay  abreast of emerging lifestyle and consumer  preferences
affecting  its merchandise, any sustained failure by the  Company
to  identify  and  respond to such trends could have  a  material
adverse effect on the Company's business and financial condition.

      The  Company's business is seasonal and its quarterly sales
and  profits traditionally have been lower during the first three
fiscal quarters of the year (February through October) and higher
during the fourth fiscal quarter (November through January).   In
addition,  working capital requirements fluctuate throughout  the
year,  increasing  substantially  in  October  and  November   in
anticipation  of  the  holiday season  due  to  requirements  for
significantly higher inventory levels.  Any substantial  decrease
in  sales  for  the last three months of the year  could  have  a
material  adverse effect on the Company's business and  financial
condition.

      The  Company's  business depends in part on normal  weather
patterns across its markets.  Any unusual weather patterns in the
Company's  markets, such as what occurred in  1998,  can  have  a
material   impact  on  the  Company's  business   and   financial
condition.

       Competition:  The  retail  apparel  business   is   highly
competitive.  Although competition varies widely from  market  to
market,  the  Company faces substantial competition, particularly
in  its  Houston area markets, from national, regional and  local
department   and  specialty  stores.   Some  of   the   Company's
competitors  are  considerably larger than the Company  and  have
substantially  greater financial and other  resources.   Although
the Company currently offers branded merchandise not available at
certain other retailers (including large national discounters) in
its  small market stores, there can be no assurance that existing
or  new competitors will not carry similar branded merchandise in
the  future,  which could have a material adverse effect  on  the
Company's business and financial condition.

      Dependence  on  Key Personnel: The success of  the  Company
depends  to  a  large  extent on its executive  management  team,
including  the  Company's Chairman and Chief  Executive  Officer,
Carl  Tooker.   Although the Company has entered into  employment
agreements with each of the Company's executive officers,  it  is
possible  that  members  of executive management  may  leave  the
Company, and such departures could have a material adverse effect
on  the  Company's business and financial condition.  The Company
does  not maintain key-man life insurance on any of its executive
officers.

     Consumer Credit Risks - Private Label Credit Card Portfolio:
Sales  under  the  Company's private label  credit  card  program
represent  a  significant portion of the Company's business.   In
recent   years,  some  retailers  have  experienced   substantial
increases  in  the  rate  of charge-offs  in  their  credit  card
portfolios.  Although the Company did not experience  this  trend
in  1998,  any significant  deterioration in the quality  of  the
Company's accounts receivable portfolio or any adverse changes in
laws  regulating  the granting or servicing of credit  (including
late fees and the finance charge applied to outstanding balances)
could  have  a material adverse effect on the Company's  business
and financial condition.

       Accounts   Receivable  Program:  The   Company   currently
securitizes substantially all of the receivables derived from its
proprietary credit card accounts through the Accounts  Receivable
Program.  Under this program, the Company causes such receivables
to  be  transferred to the Trust, which from time to time  issues
certificates  to  investors  backed  by  such  receivables.   The
Accounts  Receivable  Program  has  substantially  increased  the
Company's  liquidity  (through the  issuance  and  sale  of  such
certificates).  There can be no assurance that the  Company  will
be able to continue to securitize its receivables in this manner.
Furthermore,  there  can be no assurance  that  receivables  will
continue  to  be generated by credit card holders,  or  that  new
credit card accounts will continue to be established at the  rate
historically  experienced by the Company.   Any  decline  in  the
generation of receivables or in the rate or pattern of cardholder
payments on accounts could have a material adverse effect on  the
Company's   business  and  financial  condition.   In   addition,
significant  increases  in the floating rates  paid  on  investor
certificates and/or significant deterioration in the  performance
of  the  Company's receivables portfolio could trigger  an  early
repayment  requirement, which could materially  adversely  affect
liquidity.  Principal  repayments  under  the  term  certificates
commence  on  December 31, 1999.  However, the Company  currently
expects  to  refinance these certificates  prior  to  that  date.
Therefore, the Company does not believe this will have an  impact
on  its liquidity or cash flow for 1999 although there can be  no
assurances  that  the  Company will  successfully  refinance  the
Accounts  Receivable  Program or as to  the  terms  of  any  such
refinancing.  See Note 3 to the Company's Consolidated  Financial
Statements.  See "Liquidity and Capital Resources."

      Interest Rate Risk: Although the Company is protected to  a
certain   extent  by  interest  rate  caps,  investors   in   the
receivables-backed  certificates of the  Trust  receive  interest
payments  on  such  certificates based on a  floating  rate.   In
addition,  borrowings under the Credit Facility bear  a  floating
rate  of  interest.   If market rates of interest  increase,  the
Company's   financial  results  could  be  materially   adversely
affected.  See "Liquidity and Capital Resources."

      Centralized  Operations:   The  Company's  buying,  credit,
distribution   and   other  corporate   operations   are   highly
centralized  in  three main locations.  The Company's  operations
could be materially affected if a catastrophic event (such as but
not  limited to fire, hurricanes or floods) impacts use of  these
facilities.  There can be no assurances that the Company would be
successful  in  obtaining alternative servicing facilities  in  a
timely manner if such a catastrophic event should occur.

      Year 2000 Infrastructure: The Year 2000 issue relates to the
way  computer systems and programs define calendar  dates.   They
could  fail  or make miscalculations due to interpreting  a  date
including  "00" to mean 1900, not 2000.  Also, other systems  and
equipment may contain imbedded hardware or software that may have
a  time  element and affect their operation.  The  Company  began
working  on the Year 2000 compliance issue in 1996 and heightened
its  focus and resource commitment in 1997 with the establishment
of  a  formalized project plan and management oversight function.
The  Company  has  divided  its Year  2000  risk  assessment  and
remediation   efforts  into  the  following   three   categories:
information systems, peripheral systems and hardware,  and  third
party vendors.

      The Company  has completed the evaluation of  its  critical
information  systems infrastructure for Year 2000 compliance  and
has developed detailed work plans to achieve compliance prior  to
possible  system failures. The systems have been segregated  into
the   following  five  logical,  manageable  groups:   (1)  human
resource, time keeping, and payroll systems (2) point-of-sale and
sales  audit  systems (3) credit systems (4) financial  reporting
and accounts payable systems and (5) merchandising systems.  Year
2000  remediation  is being addressed through  a  combination  of
modifications   or   upgrades   to   existing   applications   or
replacement.   The Company has dedicated in-house  resources  and
has contracted with third party vendors to complete the necessary
coding  changes, testing and installation.  The  five  groups  of
systems  are  in  various  stages  of  completion.   The  Company
estimates  Year 2000 readiness related to information systems  is
65%  complete and anticipates will be substantially  complete  by
the end of the second quarter of fiscal year 1999.

      The Company has substantially completed an inventory of its
major  peripheral systems and hardware and is in the  process  of
assessing and remediating Year 2000 non-compliance issues.  These
include, but are not limited to, mainframe computer hardware  and
operating  systems,  communications networks, personal  computers
and   network  systems,  printers,  store  register  systems  and
processors,  scanners, and emergency power systems.  The  Company
estimates  Year 2000 readiness related to peripheral systems  and
hardware  is  75% complete and anticipates will be  substantially
complete by the end of the second quarter of fiscal year 1999.

      The Company is installing a new merchandising system  which
is anticipated to be completed during the first half of 1999.  If
installation  is not complete, the Company has made  arrangements
with the third party presently working on the Company's Year 2000
compliance issues to remediate the legacy system. To the extent
there are unforeseen issues associated with the implementation of 
the new system, the Company's business could be adversely impacted.

    
      The  Company's  plan is to have  addressed its  significant
Year 2000 issues prior to being affected by them. However, if the
Company   identifies  additional  risks  related  to  Year   2000
compliance  or  its  progress  in  planned  remediation   efforts
deviates from the anticipated timeline, the Company will  develop
contingency  plans  as deemed necessary  at  that  time.   It  is
currently estimated that the aggregate cost of the Company's Year
2000  efforts paid to third parties to assist in remediation will
be  approximately  $2.3  million,  of  which  approximately  $1.6
million  has  been  spent.  These costs  are  being  expensed  as
incurred. These amounts do not include any costs associated  with
the  implementation of contingency plans or the  cost  associated
with   the  replacement  of  information  systems,  hardware   or
equipment,  substantially all of which would be capitalized.  The
failure  to correct a material Year 2000 problem could result  in
an   interruption  in  certain  normal  business  activities   or
operations.   Presently,  the Company  does  not  anticipate  any
material disruption in its operations as a result of any  failure
by the Company to be in compliance.

      The  Company  has  limited  information  concerning   Year
2000  compliance  status  of  its  suppliers.  The  Company  has,
however,  identified its major suppliers and has  sent  a  survey
letter which is being used to evaluate the potential risk to  the
Company  if these vendors fail to remedy their Year 2000  issues.
In the event that the Company or any of its significant suppliers
does  not  successfully and timely achieve Year 2000  compliance,
the Company's business or operations could be adversely affected.

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

      See  "Index to Financial Statements and Schedules" included
on page 21 for information required under this Item 8.

ITEM 9.  CHANGES   IN  AND  DISAGREEMENTS  WITH  ACCOUNTANTS   ON
          ACCOUNTING AND FINANCIAL DISCLOSURE

      None.

                            PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

      The following table lists the names, ages and all positions
held  by the directors and executive officers of Stage Stores  as
of April 1, 1999:

   Name         Age                  Position
Carl Tooker      51     Chairman, Chief Executive Officer an President
James Marcum     39     Director, Vice Chairman and Chief Financial Officer
Stephen Lovell   43     Vice Chairman and Chief Field Operations Officer
Gregg Kennedy    51     Executive Vice President and Chief Merchandising Officer
Jim Bodemuller   53     Executive Vice President and Chief Information Officer
Ron Lucas        51     Executive Vice President, Human Resources
Harold Compton   51     Director
Robert Huth      53     Director
Richard Jolosky  64     Director
Jack Bush        64     Director
David Thomas     49     Director
John Wiesner     61     Director

      Mr.  Tooker  joined the Company as Director, President  and
Chief  Operating Officer on July 1, 1993.  On July 1,  1994,  Mr.
Tooker  was appointed Chief Executive Officer and on January  27,
1997,  Mr. Tooker was elected Chairman of the Board.  Mr.  Tooker
has  26  years of experience in the retail industry, 18 of  which
were  spent in the May Co. where he served as Chairman and  Chief
Operating  Officer of Filene's of Boston from 1988 to  1990.   In
1990,   Mr.   Tooker  joined  Rich's,  a  division  of  Federated
Department  Stores,  Inc.,  as  President  and  Chief   Operating
Officer,  and in 1991 Mr. Tooker was promoted to Chief  Executive
Officer  of  Rich's where he served until joining the Company  in
1993.

      Mr. Marcum joined the Company in June 1995 as Executive Vice
President  and Chief Financial Officer, was elected to the  Board
on  August  20, 1997 and was promoted to Vice Chairman and  Chief
Financial  Officer  on  March  5, 1998.   Prior  to  joining  the
Company,  Mr.  Marcum  held  various positions  at  the  Melville
Corporation where he was employed since 1983.  Mr. Marcum  served
as  Treasurer  of Melville Corporation from 1986  to  1989,  Vice
President  and Controller of Marshalls, Inc., a division  of  the
Melville  Corporation,  from 1989 to  1990  and  as  Senior  Vice
President  and  Chief Financial Officer of Marshalls,  Inc.  from
1990  to  1995.  Mr.  Marcum has been  nominated  as  a  director
candidate  for  The  Bombay Company,  Inc.  to  be  voted  on  by
shareholders at their annual meeting on May 20, 1999.

      Mr. Lovell joined the Company in June 1995 as Executive Vice
President  and  Director  of Stores  and  was  promoted  to  Vice
Chairman  and  Chief Field Operations Officer on March  5,  1998.
Before   joining  the  Company,  Mr.  Lovell  served  in  various
positions at Hit or Miss, a division of TJX Companies,  where  he
was employed since 1980 and where he served since January 1987 as
Senior Vice President and Director of Stores.

      Mr.  Kennedy  joined  the Company in August  1998  as  Vice
President,  Divisional  Merchandising Manager,  was  promoted  to
Senior  Vice  President, General Merchandise Manager in  November
1998  and  was  promoted to Executive Vice  President  and  Chief
Merchandising Officer in February 1999.  Between 1993  and  1998,
Mr. Kennedy was Vice President, General Merchandising Manager  at
Belk  Department Stores. In 1991 he joined H.L. Reeds  Department
Stores  as  President. From 1989 to 1991 he  held  a  variety  of
merchandising  and  store  management  positions   at   Federated
Department  Stores and from 1976 to 1989 he was  Vice  President,
Divisional   Merchandise  Manager  for  women's   sportswear   at
Kaufmann's, a division of May Company.
     
      Mr.  Bodemuller  joined the Company in July 1997  as  Senior
Vice   President,  Planning  and  Allocation,  was  promoted   to
Executive  Vice President, Planning and Allocation in March  1998
and   was   promoted  to  Executive  Vice  President  and   Chief
Information  Officer  in  March  1999.  From  1995  to  1997  Mr.
Bodemuller  was  Senior Vice President, Planning  Allocation  and
Information Systems at Woolworths. Between 1993 and 1995  he  was
Senior Vice President and Chief Information Officer at Marshalls,
Inc.,  a  division of the Mellville Corporation and from 1982  to
1993 he was Corporate Vice President, MIS at May Company.

      Mr.  Lucas joined the Company in July 1995  as  Senior
Vice  President,  Human Resources and was promoted  to  Executive
Vice  President, Human Resources on March 5, 1998.  Between  1987
and 1995, Mr. Lucas served as Vice President, Human Resources  at
two  different  divisions of Limited, Inc.,  the  Limited  Stores
Division and Lane Bryant. Previously, he spent seventeen years at
the Venture Stores Division of May Co. where from 1985 to 1987 he
was Vice President, Organization Development.

      Mr.  Compton  has been a Director since  March  1997.   Mr.
Compton  is  also  Executive Vice President and  Chief  Operating
Officer of CompUSA, Inc. where he has served since January  1995.
Mr. Compton is also President of CompUSA Stores.  Previously,  he
served  as Executive Vice President-Operations of CompUSA  Stores
from  August  1994  to January 1995.  Prior to  joining  CompUSA,
Inc., Mr. Compton served as President and Chief Operating Officer
of Central Electric Inc. from December 1993 to August 1994 and as
Executive   Vice  President-Operations  &  Human   Resources   of
HomeBase,  Inc. from 1989 to 1993.  Mr. Compton is a director  of
Linens `N Things, Inc. and Jumbo Sports.

      Mr. Huth has been a Director since March 1997.  Mr. Huth is
also  Director, President and Chief Operating Officer of  David's
Bridal  where he has served since 1995.  Prior to joining David's
Bridal, Mr. Huth served as Director, Executive Vice President and
Chief  Financial  Officer of Melville Corporation  from  1987  to
1995.

      Mr.  Jolosky  has been a Director since  March  1997.   Mr.
Jolosky is also Director and Vice Chairman of Payless ShoeSource,
Inc.  where  he has served since 1996.  Prior to joining  Payless
Shoe Source, Inc., Mr. Jolosky previously served as President and
Chief Executive Officer of Silverman Jewelry Company from 1995 to
1996  and as Chief Executive Officer of the Richard Allen Company
from 1992 to 1995.

      Mr. Bush has been a Director since December 1997.  Mr.
Bush  is  also President of Raintree Partners, Inc., a management
consulting  firm  where  he has served since  1995,  as  well  as
Chairman,  Director and Chief Executive Officer of Jumbo  Sports,
Director of TeleQuip Company and Chairman of the Strategic  Board
of Directors of the College of Business and Public Administration
at  the  University of Missouri.  From 1991 to August  1995,  Mr.
Bush was President and Director of Michaels Stores, Inc.

      Mr.  Thomas has been a Director since September  1997.   Mr.
Thomas  has been a Managing Director of Citicorp Venture Capital,
Ltd.  and  a  Vice President of Court Square Capital Limited  for
more  than  five  years.  Mr. Thomas is a director  of  Lifestyle
Furnishings  International  Ltd.,  Galey  &  Lord,  Inc.,   Anvil
Knitwear,  Inc., Neenah Corporation, Plainwell, Inc., Sleepmaster
Corporation and American Commercial Lines, LLC.

      Mr.  Wiesner has been a Director since July 1997.  Prior  to
joining  the  Company, Mr. Wiesner held varying positions  at  CR
Anthony, including Chairman of the Board, Chief Executive Officer
from  1987 to 1997, and President from 1987 to 1990 and  1992  to
1995.  Mr. Wiesner is also a director of Lamont Apparel, Inc. and
Elder Beerman, Inc.

      Certain  other information regarding directors and officers
is  incorporated herein by reference to the information under the
heading   "Director  and  Officer  and  Ten  Percent  Stockholder
Security Reports" in the Proxy Statement.

ITEM 11.  EXECUTIVE COMPENSATION

Compensation of Directors

       Information   regarding  compensation  of   directors   is
incorporated  herein  by reference to the information  under  the
heading "Compensation of Directors" in the Proxy Statement.

Compensation of Executive Officers

      Information regarding compensation of executive officers is
incorporated  herein  by reference to the information  under  the
heading "Executive Compensation" in the Proxy Statement.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT

       Information  regarding  security  ownership   of   certain
beneficial  owners  and  management  is  incorporated  herein  by
reference   to  the  information  under  the  heading   "Security
Ownership  of  Certain Beneficial Owners and Management"  in  the
Proxy Statement.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

      Information  regarding  certain relationships  and  related
transactions   is  incorporated  herein  by  reference   to   the
information under the heading "Certain Relationships and  Related
Transactions" in the Proxy Statement.


                             PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON
FORM 8-K

     (a)  and (d) Financial Statements
       
          See  "Index  to  Financial  Statements  and
          Schedules" on Page 21.


          (b)  Reports on Form 8-K

               The Company filed a News Release on Form 8-K dated
          November 5, 1998 related to Stage Stores, Inc.'s  Board
          adopting  a  rights plan and third quarter  1998  sales
          results.

               The Company filed a News Release on Form 8-K dated
          November  12,  1998  related  to  Stage  Stores,   Inc.
          announcing  the resignation of the Chief  Merchandising
          Officer.
     
                The Company filed a Form 8-K on November 12, 1998
          related to the adoption of the stockholder rights plan.
          Filed  as an exhibit was the Rights Agreement dated  as
          of  November  11, 1998 between Stage Stores,  Inc.  and
          ChaseMellon  Shareholder  Services,  L.L.C.  as  Rights
          Agent.

               The Company filed a News Release on Form 8-K dated
          November  19, 1998 related to Stage Stores, Inc.  third
          quarter and nine months 1998 results.
     
          The  Company  filed a News Release on  Form  8-K  dated
          January  7,  1999  related to Stage Stores,  Inc.  1998
          holiday period sales results.
     
          The  Company  filed a News Release on  Form  8-K  dated
          January  27,  1999  related  to  the  Fourth  Amendment
          Agreement  dated as of January 27, 1999  by  and  among
          Specialty  Retailers,  Inc., Stage  Stores,  Inc.,  the
          banks  named therein and Credit Suisse First Boston  to
          the Credit Agreement dated as of June 17, 1997.

          The  Company  filed a News Release on  Form  8-K  dated
          February   4,   1999  related  to  Stage   Stores,   Inc.
          announcing fourth quarter 1998 sales.
     
          The  Company  filed a News Release on  Form  8-K  dated
          February 19, 1999 related to Stage Stores, Inc.  naming
          of  a new executive vice president, chief merchandising
          officer.
          
          The  Company  filed a News Release on  Form  8-K  dated
          March 11, 1999 related to Stage Stores, Inc. announcing
          fourth quarter and full year 1998 results.
          
          The  Company  filed a News Release on  Form  8-K  dated
          April  2, 1999 related to Stage Stores, Inc. denial  of
          allegations of securities laws violations.

               (c)  Exhibits - See "Exhibit Index" at X-1.


       
                                
                           SIGNATURES

      Pursuant to the requirements of Section 13 or 15 (d) of the
Securities  Exchange Act of 1934, the registrant has duly  caused
this  report  to  be  signed on its behalf  by  the  undersigned,
thereunto duly authorized.

                    STAGE STORES, INC.

                    /s/ Carl Tooker                April 13, 1999
                    Carl Tooker
                    Chairman, Chief Executive Officer and President
                    (principal executive officer)


                    STAGE STORES, INC.

                    /s/ James Marcum               April 13, 1999
                    James Marcum
                    Vice Chairman and Chief Financial Officer
                    (principal financial and accounting officer)

      Pursuant to the requirements of the Securities Exchange Act
of  1934,  this  report has been signed below  by  the  following
persons on behalf of the registrant and in the capacities and  on
the date indicated.

/s/ Carl Tooker          Chairman of the Board of Directors April 13, 1999
Carl Tooker

/s/ James Marcum         Director                  April 13, 1999
James Marcum

/s/ Jack Bush            Director                  April 13, 1999
Jack Bush

/s/ Robert Huth          Director                  April 13, 1999
Robert Huth

/s/ John Wiesner         Director                  April 13, 1999
John Wiesner







           INDEX TO FINANCIAL STATEMENTS AND SCHEDULES

                                                                          Page
                                                                         Number

Financial Statements

Report of Independent Accountants                                          F-1
Consolidated  Balance Sheet at January 30, 1999 and  January  31, 1998     F-2
Consolidated  Statement of Operations for  1998,  1997  and  1996          F-3
Consolidated  Statement of Cash Flows for  1998,  1997  and  1996          F-4
Consolidated Statement of Stockholders' Equity for 1998, 1997 and 1996     F-5
Notes to Consolidated Financial Statements                                 F-6




Schedules

    All schedules are omitted because they are not applicable  or
the required information is shown in the financial statements  or
notes thereto.









                Report of Independent Accountants



To the Board of Directors and Stockholders of
Stage Stores, Inc.

     In our opinion, the consolidated financial statements listed
in  the  accompanying  index  present  fairly,  in  all  material
respects,  the financial position of Stage Stores, Inc.  and  its
subsidiaries (the "Company") at January 30, 1999 and January  31,
1998,  and  the results of their operations and their cash  flows
for each of the three years in the period ended January 30, 1999,
in  conformity  with  generally accepted  accounting  principles.
These   financial  statements  are  the  responsibility  of   the
Company's management; our responsibility is to express an opinion
on  these  financial statements based on our audits. We conducted
our  audits  of  these  statements in accordance  with  generally
accepted  auditing  standards which  require  that  we  plan  and
perform  the  audit to obtain reasonable assurance about  whether
the  financial  statements are free of material misstatement.  An
audit  includes  examining, on a test basis, evidence  supporting
the   amounts   and  disclosures  in  the  financial  statements,
assessing   the   accounting  principles  used  and   significant
estimates   made  by  management,  and  evaluating  the   overall
financial  statement  presentation. We believe  that  our  audits
provide a reasonable basis for the opinion expressed above.







PricewaterhouseCoopers  LLP


Houston, Texas
March 10, 1999
                                
                        Stage Stores, Inc.
                    Consolidated Balance Sheet
                (in thousands, except par values)
                                                                     
                                    January 30, 1999      January 31, 1998
                                                                  
                ASSETS                                            
Cash and cash equivalents                $ 12,832             $23,315    
Undivided interest in accounts                              
receivable trust                           69,816              61,211
Merchandise inventories, net              341,316             303,115    
Prepaid expenses                           24,981              20,417    
Other current assets                       59,492              57,788    
      Total current assets                508,437             465,846    
                                                                   
Property, equipment and leasehold         
improvements, net                         233,263             171,654
Goodwill, net                              92,551              95,486    
Other assets                               23,429              26,410    
      Total assets                       $857,680            $759,396   
                                                                   
 LIABILITIES AND STOCKHOLDERS' EQUITY                              
Accounts payable                         $ 82,779             $91,799    
Accrued expenses and other current             
liabilities                                52,706              53,291
Current portion of long-term debt           4,814               2,692    
      Total current liabilities           140,299             147,782    
                                                                   
Long-term debt including credit              
facilities                                487,968             395,248
Other long-term liabilities                25,021              11,288    
      Total liabilities                   653,288             554,318    
                                                                   
Preferred stock, par value $1.00, non-                             
  voting,
  3 shares authorized, no shares                                   
  issued or outstanding                       --                  --    
Common stock, par value $0.01, 75,000                              
  shares
  authorized, 26,718 and 26,500 shares                             
  issued and outstanding, respectively        267                 265    
Class B common stock, par value $0.01,                             
  non-voting,
  3,000 shares authorized, 1,250 shares                            
  issued and outstanding                       13                  13    
Additional paid-in capital                265,716             264,679    
Accumulated deficit                      (55,610)             (59,324)   
Accumulated other comprehensive income    (5,994)                (555)    
   Stockholders' equity                   204,392             205,078    
Commitments and contingencies                 --                  --    
      Total liabilities and            
       stockholder's equity              $857,680            $759,396   

                                                                   


                        Stage Stores, Inc.
               Consolidated Statement of Operations
            (in thousands, except earnings per share)
                                                             
                                             Fiscal Year
                                     1998        1997         1996
                                                                   
 Net sales                       $1,173,547   $1,073,316   $ 776,550
 Cost of sales and related                                
   buying,
   occupancy and
   distribution expenses            839,238      730,179      532,563
 Gross profit                       334,309      343,137      243,987
                                                          
 Selling, general and            
  administrative expenses           271,477      240,011      172,579
 Store opening and closure    
  costs                              10,192        8,686        2,838
 Operating income                    52,640       94,440       68,570
                                                          
 Interest, net                       46,471       38,277       45,954
                                                          
 Income before income tax                                 
  and extraordinary items             6,169       56,163       22,616
 Income tax expense                   2,455       21,623        8,594
 Income before extraordinary items    3,714       34,540       14,022
 Extraordinary items --                                   
  early retirement
    of debt, net of tax                 --       (18,295)     (16,081)
 
 Net income (loss)                $   3,714    $  16,245     $ (2,059)
                                                                   
                                                                   
 Basic earnings (loss) per                                         
  common share data:                                                     
 Basic earnings per common                                         
  share before
  extraordinary items             $    0.13    $    1.34      $  0.91
 Extraordinary items --                                   
  early retirement
    of debt                             --         (0.71)       (1.04)
 Basic earnings (loss) per        $    0.13    $    0.63      $ (0.13)
  common share           
                                                                   
 Basic weighted average                                            
  common shares outstanding          27,885       25,808       15,394
                                                                   
 Diluted earnings (loss) per                                       
  common share data:                                
 Diluted earnings per common                                       
  share before
  extraordinary items             $    0.13     $   1.30      $  0.88
 Extraordinary items --                                   
  early retirement
  of debt                               --         (0.69)       (1.01)
 Diluted earnings (loss) per      $    0.13     $   0.61      $ (0.13)
  common share
                                                                   
 Diluted weighted average                                          
  common shares outstanding          28,428       26,483       15,927
                                                                  

                      Stage Stores, Inc.
             Consolidated Statement of Cash Flows
                        (in thousands)
                                       
                                                     Fiscal Year
                                             1998       1997         1996
 Cash flows from operating                                       
  activities:
                                                                
   Net income (loss)                       $3,714    $16,245      $(2,059)
   Adjustments to reconcile net                         
    income (loss) to net cash provided by
    operating activities:                               
     Depreciation and amortization         33,474     19,828       14,181
     Deferred income taxes                  2,371     27,438       15,650
     Accretion of discount                  1,138      1,231       11,097
     Amortization of debt issue costs       2,577      2,274        2,104
     Loss on early retirement of debt         --      18,295       16,081
     Changes in operating assets                        
      and liabilities:
       Decrease (increase) in  
        undivided interest in accounts
        receivable trust                   (8,605)    22,777      (18,815)
       Increase in merchandise 
        inventories                       (38,201)   (76,451)     (28,199)
       Increase in other assets            (2,637)   (26,970)      (3,339)
       Increase (decrease) in     
        accounts payable and accrued
        liabilities                        (9,341)    14,167       (6,614)
         Total adjustments                (19,224)     2,589        2,146
       Net cash provided by (used  
        in) opeating activities           (15,510)    18,834           87
                                                        
 Cash flows from investing                              
  activities:
                                                        
   Acquisitions, net of cash acquired         --      (4,946)     (27,346)
   Additions to property, equipment
    and leasehold improvements            (88,719)   (64,859)     (26,096)
       Net cash used in investing  
        activities                        (88,719)   (69,805)     (53,442)
                                                        
 Cash flows from financing                              
  activities:
                                                        
  Proceeds from:                                        
    Credit facilities                      96,300     45,700          --
    Long-term debt                            --     299,718       30,000
    Common stock                              955     22,522      165,969
  Payments on:                                          
    Long-term debt                         (2,596)  (299,533)    (140,677)
    Redemption of common stock                --         --           (46)
    Additions to debt issue costs            (913)   (12,407)      (3,878)
       Net cash provided by
        financing activities               93,746     56,000       51,368
                                                        
   Net increase (decrease) in cash 
    and cash equivalents                  (10,483)     5,029       (1,987)
                                                        
   Cash and cash equivalents:                           
     Beginning of year                     23,315     18,286       20,273
     End of year                          $12,832    $23,315      $18,286
                                                         

 Supplemental disclosures:                               
  Cash flow information:                                 
     Interest paid                        $43,015    $45,988      $32,094
                                                         
     Income taxes paid (refunded)         $(2,872)  $(14,436)      $6,988
                                                         

  Non-cash investing and financing                       
   activities:
    In connection with various                         
     acquisitions, liabilities were
     assumed as follows:
      Fair value allocated to 
       assets aquired                       $ --    $120,665      $35,001
      Cash paid for assets aquired,
       including acquisition expenses         --      (4,946)     (27,346)
      Value of Common Stock exchanged         --     (72,284)         --
      Purchase price payable at closing       --         --           --
         Liabilities assumed                $ --     $43,435       $7,655
                                                         

                        Stage Stores, Inc.
          Consolidated Statement of Stockholders' Equity
                          (in thousands)
                                                 Fiscal Year
                                         1998        1997         1996
Shares Outstanding                                            
Shares of common stock issued:
   Beginning balance                    26,500      22,033       10,866
   Issuance of stock                       218       4,467       11,032
   Conversion of Class B common stock      --          --           141
   Retirement of stock                     --          --            (6)
   Ending balance                       26,718      26,500       22,033
                                                                   
Shares of Class B stock issued:
   Beginning balance                     1,250       1,250        1,391
   Conversion of Class B common stock      --          --          (141)
   Ending balance                        1,250       1,250        1,250
                                                                   
Stockholders' Equity                                           
Common stock issued:                                               
   Beginning balance                      $265        $220         $109
   Issuance of stock                         2          45          110
   Conversion of Class B common stock      --          --             1
   Ending balance                          267         265          220
                                                                   
Class B stock issued:                                              
   Beginning balance                        13          13           14
   Conversion of Class B common stock      --          --            (1)
   Ending balance                           13          13           13
                                                                   
Additional Paid-in Capital:                                        
   Beginning balance                   264,679     169,811        3,800
   Issuance of stock                       953      94,761      165,859
   Vested compensatory stock options        84         107          198
   Retirement of stock                     --          --           (46)
   Ending balance                      265,716     264,679      169,811
                                                                   
Accumulated deficit and accumulated 
 other comprehensive income:                                           
   Beginning balance                   (59,879)    (77,778)     (76,237)
   Comprehensive income (loss):
        Net income (loss)                3,714      16,245       (2,059)
        Other comprehensive 
         income (loss)                  (5,439)      1,654          518
   Total comprehensive 
    income (loss)                       (1,725)     17,899       (1,541)
   Ending balance                      (61,604)    (59,879)     (77,778)
Total Stockholders' Equity            $204,392    $205,078      $92,266
                                                                   
Accumulated other                                                  
comprehensive income:
   Beginning balance                  $   (555)   $ (2,209)     $(2,727)
   Comprehensive income (loss) -                                            
     Minimum pension liability 
      adjustment net of tax             (5,439)      1,654          518
   Ending balance                     $ (5,994)   $   (555)     $(2,209)


                       Stage Stores, Inc.
           Notes to Consolidated Financial Statements


NOTE  1  -  DESCRIPTION  OF BUSINESS AND  SIGNIFICANT  ACCOUNTING
POLICIES

      Description of Business: Stage Stores, Inc. ("Stage Stores"
or the "Company"), through its wholly-owned subsidiary, Specialty
Retailers, Inc. ("SRI"), operates family apparel stores primarily
under  the  names  "Bealls", "Palais Royal" and "Stage"  offering
nationally  recognized  brand name family  apparel,  accessories,
cosmetics  and  footwear.  As of January 30,  1999,  the  Company
operated 679 stores in thirty-four states located throughout  the
United States.

      Principles  of  Consolidation: The  consolidated  financial
statements  include the accounts of Stage Stores and its  wholly-
owned  subsidiaries.  All  significant intercompany  transactions
have been eliminated in consolidation.

      Fiscal  Year: References to a particular year  are  to  the
Company's fiscal year which is the 52 or 53 week period ending on
the Saturday closest to January 31 of the following calendar year
(e.g.,  a  reference to "1998" is a reference to the fiscal  year
ended January 30, 1999).

     Use of Estimates: The preparation of financial statements in
conformity with generally accepted accounting principles requires
management to make certain estimates and assumptions that  affect
the amounts reported in the financial statements and accompanying
notes.  Actual results could differ from those estimates.

      Accounts Receivable Securitization: The Company securitizes
substantially  all  of  its trade accounts receivable  through  a
wholly-owned  special  purpose entity, SRI  Receivables  Purchase
Co.,  Inc.  ("SRPC").   SRPC  holds a retained  interest  in  the
securitization  vehicle, a special purpose trust  (the  "Trust"),
which  is represented by two certificates of beneficial ownership
in the Trust (the "Retained Certificates").  The Company accounts
for  the  Retained Certificates in accordance with  Statement  of
Financial  Accounting Standards No. 115, "Accounting for  Certain
Investments  in Debt and Equity Securities" ("SFAS 115").   Under
SFAS  115,  the  Retained  Certificates  are  accounted  for   as
investments  in  debt  securities  and  classified   as   trading
securities.  Accordingly, the Retained Certificates are  recorded
at  fair value in the accompanying balance sheet with any  change
in fair value reflected currently in income. The gain recorded to
income in 1998, 1997 and 1996 was $3.2 million, $0.7 million  and
$1.3 million, respectively.

      Merchandise Inventories: The Company states its merchandise
inventories at the lower of cost or market based upon the  retail
method  of  accounting, cost being determined using the  last-in,
first-out ("LIFO") method.  Market is estimated on a pool-by-pool
basis.   The Company believes that the LIFO method, which charges
the  most  recent  merchandise costs to the  results  of  current
operations,  provides  a better matching of  current  costs  with
current revenues in the determination of operating results.

      Property,  Equipment and Leasehold Improvements:  Property,
equipment  and  leasehold improvements are  stated  at  cost  and
depreciated over their estimated useful lives using the straight-
line   method.    The   estimated  useful  lives   of   leasehold
improvements  do  not  exceed  the term  of  the  related  lease,
including renewal options.  The estimated useful lives  in  years
are as follows:

      Buildings                                   20-25
      Store and office fixtures and equipment      5-12
      Warehouse equipment                          5-15
      Leasehold improvements                       5-50

      Income  Taxes: The provision for income taxes  is  computed
based on the pretax income included in the Consolidated Statement
of  Operations.   The  asset and liability approach  is  used  to
recognize        deferred       tax        liabilities        and
assets  for  the  expected future tax consequences  of  temporary
differences between the carrying amounts for financial  reporting
purposes and the tax basis of assets and liabilities.

     Debt  Issue Costs: Debt issue costs are accounted for  as  a
deferred  charge and amortized on a straight-line basis over  the
term of the related issue.  Amortization of debt issue costs were
$2.6  million, $2.3 million and $2.1 million for 1998,  1997  and
1996, respectively.

      Goodwill  and  Other  Intangibles:  The  Company  amortizes
goodwill and intangible assets on a straight-line basis over  the
estimated  future periods benefited, not to exceed  forty  years.
Amortization   periods   for  goodwill  and   other   intangibles
associated  with acquisitions are currently five to forty  years.
Each  year,  the  Company  evaluates the  remaining  useful  life
associated   with  goodwill  based  upon,  among  other   things,
historical   and   expected  long-term  results  of   operations.
Accumulated amortization of goodwill was $10.3 million  and  $7.4
million at January 30, 1999 and January 31, 1998, respectively.

      Store  Pre-Opening Expenses: Pre-opening  expenses  of  new
stores are charged to operations in the year the store opens.

      Advertising  Expenses: Advertising  costs  are  charged  to
operations  when  the  related  advertising  first  takes  place.
Advertising  costs  were $50.4 million, $39.5 million  and  $29.7
million   for   1998,   1997  and  1996,  respectively.   Prepaid
advertising costs were $2.7 million and $3.6 million  at  January
30, 1999 and January 31, 1998, respectively.

      Cash  and  Cash  Equivalents: The Company considers  highly
liquid  investments with initial maturities of  less  than  three
months to be cash equivalents in its statement of cash flows.

     Financial Instruments: Except for the Retained Certificates,
the  Company records all financial instruments at cost.  The cost
of  all  financial  instruments, except long-term  debt  and  the
Retained Certificates, approximates fair value.

     Impairment of Assets: The Company reviews for the impairment
of   long-lived  assets  and  certain  identifiable   intangibles
whenever  events  or changes in circumstances indicate  that  the
carrying  amount  of  an  asset  may  not  be  recoverable.    An
impairment  loss would be recognized when estimated  future  cash
flows  expected  to  result from the use of  the  asset  and  its
eventual  disposition  are less than its  carrying  amount.   The
Company has not identified any such impairment losses.

      Earnings  per Share: Basic earnings per share  is  computed
using  the  weighted average number of common shares  outstanding
during the periods. Diluted earnings per share is computed  using
the  weighted  average number of common shares  as  well  as  all
potentially dilutive common share equivalents outstanding.  Stock
options  and  restricted stock are the only potentially  dilutive
share  equivalents the Company has outstanding  for  the  periods
presented.  Incremental shares of 543 thousand, 675 thousand  and
533  thousand in 1998, 1997 and 1996, respectively, were used  in
the  calculation  of  diluted earnings per common  share.  Common
share  equivalents of 408 thousand, 245 thousand and 256 thousand
in  1998, 1997 and 1996, respectively, were not included  in  the
computation  of  diluted earnings per share as  they  were  anti-
dilutive.

     Stock  Split:  Share and per share amounts for  all  periods
presented  reflect  the impact of a .94727 for  1  reverse  stock
split of the Company's common stock consummated concurrently with
the Company's initial public offering in October 1996.

     Comprehensive income:  During the first quarter of 1998, the
Company  adopted Statement of Financial Accounting Standards  No.
130  "Reporting  Comprehensive Income" ("SFAS  130").   SFAS  130
establishes  standards for reporting and display of comprehensive
income  and  its  components  in a full  set  of  general-purpose
financial  statements.   Other  comprehensive  income  refers  to
revenues,   expenses,  gains  and  losses  that  under  generally
accepted  accounting  principles  are  recorded  directly  as  an
adjustment  to  stockholders' equity.  Minimum pension  liability
adjustment  is  the  Company's only  component  of  comprehensive
income.   The  minimum pension liability adjustments recorded  in
the accompanying statement of stockholders' equity are net of tax
expense  (benefit)  of $3.5 million, ($1.1)  million  and  ($0.3)
million  in  1998,  1997  and  1996,  respectively.  Prior   year
statements  have been restated in accordance with the  provisions
of SFAS 130.

      Start-up  Costs:   In April 1998, the Accounting  Standards
Executive   Committee   issued  Statement   of   Position   98-5,
"Reporting  on  the Costs of Start-Up Activities"  ("SOP  98-5"),
effective  for  fiscal years beginning after December  15,  1998.
SOP 98-5 provides guidance on the financial reporting of start-up
costs  and  organization costs.  It requires  costs  of  start-up
activities  and  organization costs to be expensed  as  incurred.
Initial  adoption of SOP 98-5 is to be reported as the cumulative
effect  of  a  change in accounting principle.  The Company  will
adopt SOP 98-5 in the first quarter of 1999.

     Reclassifications:  The accompanying Consolidated  Financial
Statements  include  reclassifications from financial  statements
issued in previous years.

NOTE 2 - C. R. ANTHONY COMPANY ACQUISITION

      During June 1997, the Company acquired C.R. Anthony Company
("CR  Anthony") which operated 246 family apparel stores in small
markets throughout the central and midwestern United States.  The
Company  issued 3,607,044 shares in exchange for the  outstanding
common  stock of CR Anthony.  The purchase price for  CR  Anthony
(including   the  common  stock  issued  by  the   Company)   was
approximately $77.2 million, including acquisition costs and  net
of  cash  acquired.  The acquisition of CR Anthony was  accounted
for  under  the purchase method of accounting.  Accordingly,  the
total  acquisition cost was allocated to the assets acquired  and
liabilities assumed at their estimated fair values.   The  excess
of  the  purchase  price over the estimated fair  value  of  such
assets  and liabilities was recognized as goodwill and  is  being
amortized on a straight-line basis over forty years.

NOTE 3 - ACCOUNTS RECEIVABLE SECURITIZATION

      Pursuant  to  the  accounts receivable securitization  (the
"Accounts  Receivable Program"), the Company sells  substantially
all  of  the accounts receivable generated by the holders of  the
Company's private label credit card accounts to SRPC on  a  daily
basis  in  exchange  for  cash or an  increase  in  the  Retained
Certificates.  SRPC is a separate limited-purpose subsidiary that
is  operated in a fashion intended to ensure that its assets  and
liabilities are distinct from those of the Company and its  other
affiliates  as SRPC's creditors have a claim on its assets  prior
to  becoming available to any creditor of the Company.  The Trust
currently  has $165.0 million of term certificates as well  as  a
revolving  certificate  facility  (the  "Revolving  Certificate")
outstanding  which represent undivided interests  in  the  Trust.
During   September  1998,  the  Company  amended  the   Revolving
Certificate  to  increase the limit that may be outstanding  from
$82.5  million  to  $165.0 million through March  31,  1999.  The
maximum  outstanding  under  the Revolving  Certificate  will  be
reduced  to  $144.4 million from April 1, 1999 to  September  30,
1999 and $82.5 million thereafter. Amounts outstanding under  the
Revolving  Certificate are funded by the issuance  of  commercial
paper  in  the  open market through a facility agent  at  various
rates  and  maturities.   If  the  commercial  paper  market   is
unavailable, amounts outstanding under the Revolving  Certificate
will  be  funded by a liquidity provider.  If accounts receivable
balances  in the Trust fall below the level required  to  support
the   term  certificates  and  revolving  certificates,   certain
principal  collections may be retained in the  Trust  until  such
time  as  the  receivable balances exceed the  certificates  then
outstanding  and the required Retained Certificates.   The  Trust
may  issue additional series of certificates from time  to  time.
Terms  of  any future series will be determined at  the  time  of
issuance.   The  outstanding balances of  the  term  certificates
totaled $165.0 million at January 30, 1999 and January 31,  1998.
There was $115.6 million and $77.0 million outstanding under  the
Revolving  Certificate at January 30, 1999 and January  31,  1998
respectively.

      Total  accounts receivable transferred to the Trust  during
1998,  1997  and  1996 were $585.3 million,  $508.9  million  and
$441.4 million, respectively.  The cash flows generated from  the
accounts  receivable  in  the Trust are  dedicated  to:  (i)  the
purchase  of  new accounts receivable generated by  the  Company;
(ii)  payment  of  a return on the certificates;  and  (iii)  the
payment of a servicing fee to SRI.  Any remaining cash flows  are
remitted  to SRPC.  The term certificates entitle the holders  to
receive  a  return, based upon the London Interbank Offered  Rate
("LIBOR"), plus a specified margin.  Principal payments  commence
on  December  31, 1999 but can be accelerated upon occurrence  of
certain  events.   The  Company  is currently  protected  against
increases  above 12% with respect to the term certificates  under
an agreement entered into with a bank.  The Company is exposed to
a loss in the event of non-performance by the bank, however, such
event is not anticipated.  The Revolving Certificate entitles the
holder to receive a return based upon a commercial paper rate, or
a  base  rate  plus a specified margin depending on the  type  of
funding  outstanding for the Revolving Certificate.  The purchase
commitment  for the Revolving Certificate which was entered  into
December 1997 is three years, subject to renewal at the option of
the parties.  At January 30, 1999, the average rate of return  on
the term certificates and the Revolving Certificate were 6.2% and
5.1%, respectively.

       The   following  table  reflects  the  total  consolidated
operating   performance  of  the  Company's  Accounts  Receivable
Program,  the  results of which are included in selling,  general
and   administrative  expenses  in  the  Company's   Consolidated
Financial Statements (in thousands):
                                                        Fiscal Year
                                                 1998       1997        1996
                                                         
 Finance charge income billed to cardholders   $ 64,627   $51,141     $48,555
 Return paid to certificateholders              (15,879)  (12,612)    (11,428)
 Servicing and bad debt expenses                (44,588)  (38,399)    (37,626)
 Other trust expenses                            (1,192)     (788)       (987)
                                                 $2,968     $(658)    $(1,486)

NOTE 4 - PROPERTY, EQUIPMENT AND LEASEHOLD IMPROVEMENTS

      Property,  equipment  and leasehold  improvements  were  as
follows (in thousands):

                                      January 30, 1999    January 31, 1998
                                                                
     Land                                  $3,074              $3,074   
     Buildings                             16,980              16,911   
     Fixtures and equipment               198,588             146,260  
     Leasehold improvements               130,870              96,798   
                                          349,512             263,043  
     Accumulated depreciation             116,249              91,389   
                                         $233,263            $171,654 

      Depreciation expense was $25.9 million, $16.8  million  and
$12.3 million for 1998, 1997 and 1996, respectively.

NOTE 5 - LONG-TERM DEBT

     Long-term debt consists of the following (in thousands):


                                      January 30, 1999     January 31, 1998
                                                               
   Senior Notes                          $ 200,000            $ 200,000  
   Senior Subordinated Notes, net                              
     of discount                            99,696               99,673
   Credit Facility                         142,000               45,700
   SRPC Notes                               30,000               30,000
   Other long-term debt                     21,086               22,567    
                                           492,782              397,940   
   Less current maturities                   4,814                2,692    
                                         $ 487,968            $ 395,248  

      The Senior Notes were issued during June 1997 by SRI with a
principal amount of $200.0 million, bear interest at 8.5% payable
semi-annually  on  January 15 and July 15, and  mature  July  15,
2005.   The  Senior Notes are general unsecured  obligations  and
rank  senior to all subordinated debt of SRI including the Senior
Subordinated Notes.

      The  Senior Subordinated Notes were issued during June 1997
by  SRI  with  a  principal amount of $100.0  million  and  at  a
discount which results in a combined effective interest  rate  of
9.03%.  The Senior Subordinated Notes bear interest at 9% payable
semi-annually on January 15 and July 15 and mature July 15, 2007.
The Senior Subordinated Notes are subordinated to the obligations
under the Senior Notes.

       The  Senior  Notes  and  Senior  Subordinated  Notes   are
guaranteed  by  Stage  Stores and contain  restrictive  covenants
which,  among  other  things, limit: (i) SRI's  ability  to  sell
certain assets, pay dividends, retire its common stock or  retire
certain debt; (ii) its ability to incur additional debt or  issue
stock;  and (iii) certain related party transactions.  The  gross
proceeds  from the issuance of these notes (approximately  $299.7
million)  were  used  to: (i) retire the Company's  existing  10%
Senior Notes due 2000 and 11% Senior Subordinated Notes due 2003;
(ii)   pay  related  fees  and  expenses;  and  (iii)  pay  costs
associated with the acquisition of CR Anthony.

      Concurrently  with  the issuance of the  Senior  Notes  and
Senior Subordinated Notes, SRI entered into a new credit facility
with  a  group of lenders (the "Credit Facility") which  replaced
the Company's existing $75.0 million credit facility.  The Credit
Facility  provides for: (i) a $100.0 million working capital  and
letter  of  credit  facility  (the  "Working  Capital  Facility")
pursuant  to which SRI shall have the right at any time prior  to
June 17, 2000 to solicit one or more lenders and/or new financial
institutions   to  provide  up  to  $25  million  in   additional
commitments to increase the Working Capital Facility to an amount
not  to  exceed $125 million in the aggregate, subject to certain
conditions, of which up to $50 million may be used for letters of
credit;  and  (ii)  a  $100.0  million  expansion  facility  (the
"Expansion Facility").  The Credit Facility matures on  June  14,
2002 provided that in addition to certain mandatory reductions in
commitments, the commitments under the Expansion Facility will be
reduced  on  the fourth anniversary of the signing of the  Credit
Facility  by  the  amount,  if  any,  necessary  so  that   total
reductions  in the amount of the commitments under the  Expansion
Facility (taking into account all mandatory reductions) will have
been at least $25 million.  SRI will pay a commitment fee on  the
unused  commitments of each of the Working Capital  Facility  and
Expansion  Facility payable quarterly in arrears.  The amount  of
the  commitment  fee  will be determined based  on  the  Adjusted
Leverage  Ratio  (as  defined in the Credit Facility),  and  will
range  from 0.25% to 0.50% per annum.  Advances under the Working
Capital Facility and Expansion Facility will bear interest at the
Company's  option,  at the Base Rate plus the  applicable  Margin
Percentage  or at the Eurodollar Rate plus the applicable  Margin
Percentage (each as defined in the Credit Facility).  The  Margin
Percentage  will  be determined from time to time  based  on  the
Adjusted Leverage Ratio and was 1.75% for the Base Rate and 2.75%
for  the  Eurodollar  Rate  at January 30,  1999.  The  effective
interest  rate  for  borrowings  outstanding  under  the   Credit
Facility was 7.6% at January 30, 1999.

     The  Credit  Facility contains covenants which, among  other
things,  restrict  the: (i) incurrence of additional  debt;  (ii)
incurrence  of  capitalized lease obligations; (iii)  payment  of
dividends;  (iv) formation of certain business combinations;  (v)
acquisition  of subordinated debt; (vi) use of proceeds  received
under   the   agreement;  (vii)  aggregate  amount   of   capital
expenditures; (viii) transactions with related parties; and  (ix)
changes  in lines of business.  In addition, the Credit  Facility
requires   the  Company  to  maintain  compliance  with   certain
specified  financial covenants, including covenants  relating  to
minimum  interest  coverage, minimum fixed  charge  coverage  and
maximum  leverage ratios.  The Credit Facility  also  limits  the
amount  which can be outstanding for a specified length  of  time
each  year. A portion of the Credit Facility is secured by  SRI's
distribution  center  located in Jacksonville,  Texas,  including
equipment  located therein and a pledge of SRPC stock.   The  net
book  value  of  the  distribution center was approximately  $6.0
million at January 30, 1999.
     
      During  1996, the Company issued $30.0 million in aggregate
principal  amount  of 12.5% Trust Certificate-Backed  Notes  (the
"SRPC Notes").  The SRPC Notes are collateralized by the Retained
Certificates.   Interest  and principal payments  are  made  from
amounts otherwise received by SRPC from funds associated with the
Retained Certificates and are non-recourse to the Company to  the
extent  these  funds are insufficient to make scheduled  interest
and  principal  payments.  Interest is payable  semi-annually  on
June  15  and  December 15 of each year commencing  December  15,
1996.    Principal  repayments  are  scheduled  to  begin  during
December 2000.

      In  connection with various acquisitions, the  Company  has
indebtedness which bear interest between 7% and 12% and  maturity
dates between 1998 through 2003.

      Aggregate maturities of long-term debt excluding the Credit
Facility for the next five years are: 1999 - $4.8 million; 2000 -
$34.8 million; 2001 - $2.6 million;  2002 - $2.7 million and 2003
- - $14.2 million.

     Management estimates the fair value of its long-term debt to
be  $482.4  million and $414.0 million at January  30,  1999  and
January  31,  1998, respectively.  In developing  its  estimates,
management  considered quoted market prices for each  instrument,
if  available, current market interest rates in relation  to  the
coupon   interest   rates  of  each  instrument,   the   relative
subordination  of each instrument and the relative  liquidity  of
the  instrument as indicated by the presence or lack of an active
market.

NOTE 6 - STOCKHOLDERS' EQUITY

     The Company's authorized common equity securities consist of
par  value $0.01 per share common stock ("Common Stock") and  par
value  $0.01  per  share Class B common stock  ("Class  B  Common
Stock").  Except  as otherwise described herein,  all  shares  of
Common  Stock and Class B Common Stock are identical and  entitle
the  holders  thereof to the same rights and  privileges  (except
with  respect  to voting privileges). Holders of Class  B  Common
Stock  may elect at any time to convert any or all of such shares
into Common Stock, on a share-for-share basis, to the extent  the
holder  thereof  is not prohibited from owning additional  voting
securities  by virtue of regulatory restrictions. The holders  of
Common Stock are entitled to one vote per share on all matters to
be  voted  upon by the stockholders. Except as required  by  law,
holders of Class B Common Stock do not have the right to vote  on
any matters to be voted upon by the stockholders.

     During October 1996, the Company completed an initial public
offering whereby the Company sold 10,750,000 shares of its common
stock  to  the  public.  The net proceeds of $165.7 million  were
used  primarily to retire the 12 3/4% Senior Discount  Debentures
due 2000 at 112.7% of the accreted value ($120.0 million).

      During September 1997, the Company completed an offering of
approximately  7.1  million shares of common stock,  6.4  million
shares  of  which were secondary shares representing  the  shares
owned by two venture capital firms.  The remaining 650,000 shares
were  issued  as  primary shares, a result of  an  over-allotment
provision.  The  shares  sold  by the  Company  resulted  in  net
proceeds  to  the Company of approximately $20.7  million,  which
were  used  to reduce borrowings outstanding under the  Company's
Credit Facility.

      In  November 1998, the Company adopted a Stockholder Rights
Plan  designed to protect Company stockholders in  the  event  of
takeover  activity that would deny them the full value  of  their
investment.   Terms  of  this  plan  provide   for   a   dividend
distribution of one right for each share of Common Stock  of  the
Company to holders of record at the close of business on November
13,  1998.  The rights will become exercisable only in the event,
with  certain  exceptions, a person or  group  of  affiliated  or
associated  persons  accumulates 15% or  more  of  the  Company's
voting  stock,  or  if a person or group announces  an  offer  to
acquire  15%  or  more.  The rights will expire on  November  10,
2008.   Each right will entitle the holder to buy one one-hundred
thousandth  of a share of a new series of preferred  stock  at  a
price  of  $60.   In  addition, upon the  occurrence  of  certain
events,  holders  of  the rights would be  entitled  to  purchase
either  Company stock or shares in an "acquiring entity" at  half
of  market value.  Further, at any time after a person  or  group
acquires  15%  or  more  (but less than  50%)  of  the  Company's
outstanding  voting  stock, the Board of Directors  may,  at  its
option,  exchange  part or all of the Rights (other  than  Rights
held  by the acquiring person or group, which would become  void)
for  shares of the Company's common stock on a one-for-one basis.
The  Company generally will be entitled to redeem the  rights  at
$0.01  per  right at any time until the tenth day  following  the
acquisition of a 15% position in its voting stock.

NOTE 7 - STOCK OPTION PLANS

      In 1993, the Company adopted the Third Amended and Restated
Stock  Option  Plan  (the "1993 Stock Option Plan")  designed  to
provide  incentives  to present and future executive,  managerial
and  other  key  employees  and  advisors  to  the  Company  (the
"Participants")  as  selected by the Board of  Directors  or  the
compensation  committee of the Board of Directors (the  "Board").
All  options granted under the 1993 Stock Option Plan  were  non-
qualified  within  the meaning of Section 422A  of  the  Internal
Revenue  Code.  The number of shares of common stock which  could
be granted under the 1993 Stock Option Plan was 1,894,540 shares.
As  of  January 30, 1999, there were 924,394 options  outstanding
under the 1993 Stock Option Plan.
     
     During  1996,  the Company adopted the1996 Equity  Incentive
Plan (the "Incentive Plan").  The Incentive Plan provides for the
granting  of the following types of awards: stock options,  stock
appreciation  rights  ("SARs"),  restricted  stock,   performance
units,  performance  grants and other types of  awards  that  the
Board  deems to be consistent with the purposes of the  Incentive
Plan.  An aggregate of 1,500,000 shares of common stock have been
reserved  for issuance under the Incentive Plan.  No  Participant
shall  be  entitled  to  receive grants of  common  stock,  stock
options  or  SARs with respect to common stock, in  any  calendar
year in excess of 400,000 shares in the aggregate.  As of January
30,  1999,  there  were  930,496 options and  290,800  shares  of
restricted stock outstanding under the Incentive Plan.

      The  Board  will have exclusive discretion  to  select  the
Participants  and to determine the type, size and terms  of  each
award,  to  modify the terms of awards, to determine when  awards
will  be  granted and paid, and to make all other  determinations
which  it deems necessary or desirable in the interpretation  and
administration  of  the Incentive Plan.  The  Incentive  Plan  is
scheduled to terminate ten years from the date that the Incentive
Plan  was  initially approved and adopted by the stockholders  of
the  Company, unless extended for up to an additional five  years
by  action  of  the  Board.  With limited  exceptions,  including
termination  of  employment as a result of death,  disability  or
retirement,  or  except  as otherwise determined  by  the  Board,
rights to these forms of contingent compensation are forfeited if
a  recipient's  employment or performance of services  terminates
within  a  specified  period following the award.   Generally,  a
Participant's rights and interest under the Incentive  Plan  will
not  be transferable except by will or by the laws of descent and
distribution.

      Options are rights to purchase a specified number of shares
of  common stock at a price fixed by the Board. The option  price
may  be  equal  to or greater than the fair market value  of  the
underlying shares of common stock, but in no event less than  the
fair  market  value on the date of grant.  Options granted  under
the  1993  Stock  Option  Plan generally  become  exercisable  in
installments  of  20% per year on each of the first  through  the
fifth anniversaries of the grant date and have a maximum term  of
ten  years.   Options granted under the Incentive Plan  generally
become exercisable in installments of 25% per year on each of the
first  through fourth anniversaries of the grant date and have  a
maximum term of ten years.

      A  summary  of the option activity under the various  plans
follows:

                                                 Number of      Weighted
                                                Outstanding      Average
                                                  Options        Option
                                                                  Price
                                               
  Options outstanding at February 3, 1996        1,005,534       $  1.80
    Granted                                        783,819         10.72
    Surrendered                                    (31,550)         4.48
    Exercised                                     (282,222)         1.10
  Options outstanding at February 1, 1997        1,475,581          6.61
    Granted                                        570,550         23.84
    Surrendered                                   (124,015)        13.31
    Exercised                                     (208,023)         2.22
  Options outstanding at January 31, 1998        1,714,093         12.39
    Granted                                        505,200         38.08
    Surrendered                                   (147,185)        26.35
    Exercised                                     (217,218)         4.57
  Options outstanding at January 30, 1999        1,854,890         19.15

     Exercisable options under the various plans at January 31, 1998 
and February 1, 1997
were  333,159 and 181,358 with a weighted average exercise  price
of  $2.87 and $1.55,  respectively.  A summary of outstanding and
exercisable options as of January 30, 1999 follows:

                                         Weighted
                              Weighted    Average                  Weighted
                 Number of    Average    Remaining    Number of    Average
   Option       Outstanding   Exercise  Contractual   Remaining    Exercise
   Price          Options      Price        Life       Options       Price

$0.00 - $0.12      84,308      $0.11        4.4         84,308       $0.11
 2.24 -  3.05     271,835       2.77        5.9        197,021        2.80
 5.00 -  8.00     343,961       5.28        7.1        116,328        5.28
 9.00 - 13.88     181,735      10.57        9.6          6,829       10.56
17.00 - 21.15     245,400      20.90        7.5          8,250       19.95
22.00 - 30.00     391,401      22.85        8.0        107,766       23.25
33.75 - 42.13      28,000      37.35        8.8          6,250       37.14
49.75 - 51.88     308,250      51.61        9.1            --          --
                1,854,890      19.15                   526,752        7.88

      During  1998,  73,300  shares of restricted  stock  with  a
weighted  average  grant-date fair value of $41.48  were  granted
under  the  Incentive Plan and vest 25% per year on each  of  the
first  through  fourth anniversaries of the grant  date.   During
1997,  220,000 shares of restricted stock with a weighted average
grant  date fair value of $32.04 were granted under the Incentive
Plan  and  vest  at  the end of a three year period  and  contain
certain accelerated vesting provisions.  No shares were vested at
January  30, 1999.  Compensation expense is being amortized  over
the vesting period on a straight-line basis.
     
     The  Company applies Accounting Principles Board Opinion No.
25,  "Accounting for Stock Issued to Employees" in accounting for
its  plans.  Compensation expense was $3.2 million, $0.5  million
and  $0.3  million  in  1998, 1997 and 1996,  respectively.   The
following   unaudited  pro  forma  data  is  calculated   as   if
compensation  cost  for  the Company's stock  option  plans  were
determined based upon the fair value at the grant date for awards
under  these  plans  consistent with the  methodology  prescribed
under  Statement  of  Financial  Accounting  Standards  No.  123,
"Accounting for Stock-Based Compensation":
  
                                                            Fiscal Year
                                                      1998      1997      1996
Pro forma net income (loss) (in thousands)          $1,106   $15,407   $(2,653)
Pro forma basic earnings (loss) per common share      0.04      0.60     (0.17)
Pro forma diluted earnings (loss) per common share    0.04      0.58     (0.17)
Weighted average grant-date value of options granted 22.30     13.96      8.33

     The fair value of the options granted is estimated using the
Black-Scholes option-pricing model with the following assumptions
for  1998:  no  dividend yield; volatility of  47.32%;  risk-free
interest rate of 4.9%; assumed forfeiture rate at 71.27%  and  an
expected  life of 7.8 years.  For 1997, the following assumptions
were  used:  no  dividend yield; volatility of 47.32%;  risk-free
interest rate of 5.5%; assumed forfeiture rate of 76.92%  and  an
expected life of 7.42 years.  For 1996, the following assumptions
were  used:  no  dividend yield; volatility of 34.35%;  risk-free
interest rate of 6.25%; assumed forfeiture rate of 68.26% and  an
expected  life of eight years.  The pro forma amounts  above  are
not  likely to be representative of future years because  options
vest  over several years and additional awards generally are made
each year.

NOTE 8 - EMPLOYEE BENEFIT PLANS

      During  1998,  the Company adopted Statement  of  Financial
Accounting  Standards  No.  132  "Employers'  Disclosures   about
Pensions and other Postretirement Benefits - an amendment of FASB
Statements  No.  87,  88,  and  106"  ("SFAS  132").   SFAS   132
standardizes the disclosure requirements for pensions  and  other
postretirement  benefits.  Prior  year  disclosures   have   been
restated in accordance with the provisions of SFAS 132.

      Pension benefits for employees are provided under  the  SRI
Restated  Retirement  Plan (the "Retirement Plan"),  a  qualified
defined benefit plan.  Benefits are administered through a  trust
arrangement   which  provides  monthly  payments  or   lump   sum
distributions.   The  Retirement Plan  covers  substantially  all
employees who have completed one year of service with 1,000 hours
of  service  as of June 30, 1998.  Benefits under  the  plan  are
based upon a percentage of the participant's earnings during each
year  of  credited  service. Supplemental  pension  benefits  for
certain  key  executives are provided under the SRI  Supplemental
Executive Retirement Plan (the "Supplemental Retirement Plan"), a
non-qualified defined benefit plan.

     Information   regarding   the  Retirement   Plan   and   the
Supplemental Retirement Plan is as follows (in thousands):

                           
                                          January 30, 1999   January 31, 1998
  Change in benefit obligation:                           
  Benefit obligation at beginning of year     $  34,716          $  31,641
  Service cost                                      917              1,738
  Interest cost                                   2,191              2,328
  Actuarial (gain) loss                           3,056                970
  Benefits paid                                  (3,913)            (1,961)
  Plan curtailment                               (5,991)               --
  Plan settlement                                   663                --
  Projected benefit obligation 
   at end of year                                31,639             34,716
                                                            
  Change in plan assets:                                  
  Fair value of plan assets at
   beginning of year                             26,624             20,942
  Actual return on plan assets                   (1,550)             5,369
  Employer contributions                            550              2,574
  Benefits paid                                  (3,913)            (1,961)
  Fair value of plan assets at end                      
    of year                                      21,711             26,924
                                                            
    
    
  Funded status                                  (9,928)            (7,792)
  Unrecognized prior service cost                   326                (15)
  Unrecognized net actuarial (gain) loss          9,890              6,405
  Net amount recognized                        $    288          $  (1,402)
                                                            
                                                            
  Amounts recognized in the consolidated           
   balance sheet consist of:
  Accrued benefit liability                    $ (9,538)          $ (2,310)
  Accumulated other comprehensive income          9,826                908
  Net amount recognized                        $    288           $ (1,402)

                                           January 30, 1999   January 31, 1998
  Weighted-average assumptions as of                     
   year end:
  Discount rate                                    6.5%              7.75%
  Expected long-term rate of return                     
   on plan assets                                  9.0%               9.0%
  Rate of annual compensation increase             N/A                4.0%
  Rate of increase in maximum benefit                     
   and compensation limits                         3.5%               3.5%
  Assumed rate of increase in taxable                     
   wage base                                       N/A                N/A
                                                            



The  components of pension cost for the Retirement Plan  and  the
Supplemental Retirement Plan  were as follows (in thousands):

                                                  Fiscal Year      
                                         1998       1997       1996
 Net periodic pension cost for 
  the fiscal year ended:
 Service cost                         $   917    $ 1,738    $ 1,269
 Interest cost                          2,191      2,328      2,085
 Expected return on plan assets        (2,367)    (2,521)    (2,047)
 Amortization of prior service cost        18         (6)        (6)
 Recognized actuarial loss                127        507        795
    Net periodic pension cost         $   886    $ 2,046    $ 2,096

      The Company's funding policy for the Retirement Plan is  to
contribute the minimum amount required by applicable regulations.
Retirement  Plan  assets include 100,000 shares of  Stage  Stores
common  stock  purchased  during  the  Company's  initial  public
offering.

      Effective  June 30, 1998, the Retirement Plan  was  frozen.
There  will  be no future benefit accruals after that  date.  Any
service after that date will continue to count toward vesting and
eligibility  for  normal  and  early  retirement.   The   Company
recorded  a  gain  of  $2.0  million  associated  with  the  plan
curtailment.

     The  Company has a contributory 401(k) savings plan covering
substantially  all  qualifying  employees.  Under   the   401(k),
participants  may  contribute  up  to  15%  of  their  qualifying
earnings,  subject to certain restrictions. The Company currently
matches 50% of each participant's contributions, limited to 6% of
each  participant's salary. The Company's matching  contributions
were  approximately $0.8 million for 1998 and  $0.4  million  for
1997 and 1996.

NOTE 9 - OPERATING LEASES

      The  Company leases stores, service center facilities,  the
corporate  headquarters and equipment under operating leases.   A
number  of  store  leases  provide for escalating  minimum  rent.
Rental  expense is recognized on a straight-line basis  over  the
life  of such leases.  The majority of the Company's store leases
provide for contingent rentals, generally based upon a percentage
of  net  sales.  The Company has renewal options for most of  its
store leases; such leases generally require that the Company  pay
for  utilities,  taxes  and maintenance expense.   A  summary  of
rental  expense  associated  with operating  leases  follows  (in
thousands):

                                            Fiscal Year
                                    1998       1997       1996
                                                        
     Minimum rentals               $48,022   $37,601    $30,397
     Contingent rentals              3,993     4,545      3,318
     Equipment rentals               3,854     1,240        829
                                   $55,869   $43,386    $34,544


      Minimum rental commitments on long-term operating leases at
January  30,  1999,  net  of  sub-leases,  are  as  follows   (in
thousands):

     Fiscal Year:                             
      1999                                     $52,380
      2000                                      45,261
      2001                                      39,375
      2002                                      34,022
      2003                                      28,482
      Thereafter                               117,565
                                              $317,085

NOTE 10 - INCOME TAXES

      All  Company operations are domestic.  Income  tax  expense
charged  to continuing operations consisted of the following  (in
thousands):
 
                                                  Fiscal Year
                                          1998       1997       1996
                                                       
 Federal income tax expense (benefit):
      Current                           $  (66)   $11,012    $(7,443)
      Deferred                           3,246      8,413     15,399
                                         3,180     19,425      7,956
 State income tax expense (benefit):
      Current                              150        193        764
      Deferred                            (875)     2,005       (126)
                                          (725)     2,198        638
                                                       
                                       $ 2,455    $21,623     $8,594

      A  reconciliation  between the federal income  tax  expense
charged to continuing operations computed at statutory tax  rates
and   the   actual  income  tax  expense  recorded  follows   (in
thousands):

                                                  Fiscal Year
                                          1998       1997       1996
                                                        
 Federal income tax expense           
  at the statutory rate                $ 2,159    $19,657     $7,915
 State income taxes, net                  (471)     1,428        414
 Permanent differences, net                767        538        265
                                       $ 2,455    $21,623     $8,594


       In   connection  with  the  early  retirement  of  various
indebtedness, the Company recorded extraordinary charges of $18.3
million and $16.1 million in 1997 and 1996, respectively.   These
charges were net of applicable income taxes of $11.5 million  and
$9.8 million in 1997 and 1996, respectively.

     The  1997  income tax benefit relating to the  extraordinary
items is comprised of a $9.9 million deferred federal tax benefit
and  a  $1.6 million deferred state tax benefit.  The 1996 income
tax benefit relating to the extraordinary item is comprised of  a
$7.7 million current federal tax benefit, a $0.9 million deferred
federal tax benefit and a $1.2 million state tax benefit.

     Deferred  tax liabilities (assets) consist of the  following
(in thousands):

                                    January 30, 1999   January 31, 1998
                                                               
  Gross deferred tax liabilities:
    Depreciation and amortization       $14,790            $11,811   
    Inventory reserves                      --               2,841     
    State income taxes                    1,838              1,497     
    Other                                 7,786              6,554     
                                         24,414             22,703    
  Gross deferred tax assets:                                
    Retained Certificates                (2,460)            (3,070)   
    Net operating loss carryforwards    (25,160)           (24,604)  
    AMT tax credit carryforward          (3,040)            (3,094)   
    Accrued expenses                     (4,558)            (4,380)   
    Pensions                             (4,231)            (1,378)   
    Escalating leases                    (1,802)            (2,242)   
    Accrued payroll costs                (1,445)            (2,557)   
    Inventory reserves                   (2,546)               --    
    Other                                  (382)            (1,481)   
                                        (45,624)           (42,806)  
                                                               
  Net deferred tax assets              $(21,210)          $(20,103) 

           The  Company has net operating loss carryforwards  for
federal income tax purposes of approximately $55.5 million, which
if  not utilized will expire in varying amounts between 2007  and
2020.   Included  in  this amount is approximately  $8.3  million
which  is  subject to an annual limitation of approximately  $2.7
million.  The  Company has net operating loss  carryforwards  for
state  income tax purposes of approximately $109.4 million, which
if  not utilized, will expire in varying amounts between 2003 and
2020.

NOTE 11 - QUARTERLY FINANCIAL INFORMATION

      Unaudited quarterly financial data is summarized as follows
(in thousands):

                                       Fiscal Year 1998
                              Q1         Q2         Q3          Q4
                                                                
    Net sales             $272,788   $271,805   $271,605    $357,349
    Gross profit            87,225     82,239     75,252      89,593
    Operating income        25,278     12,678      7,226       7,458
    Net income (loss)        9,035        765     (3,152)     (2,934)
    Basic earnings (loss)                                      
     per common share         0.33       0.03      (0.11)      (0.10)
    Diluted earnings (loss)                                    
     per common share         0.32       0.03      (0.11)      (0.10)

                                        Fiscal Year 1997
                              Q1         Q2         Q3          Q4
                                                             
    Net sales             $191,512   $238,137   $274,269    $369,398
    Gross profit            61,925     73,902     86,822     120,488
    Operating income        20,524     19,736     15,789      38,391
    Income before
     extraordinary items     7,094      6,246      3,673      17,527
    Net income (loss)        7,094    (11,134)     3,523      16,762
    Basic earnings (loss)                                    
     per common share data:
    Basic earnings per  
     common share before
     extraordinary items      0.30       0.27       0.13       0.63
    Extraordinary items -
     early retirement
     of debt                   --       (0.74)       --       (0.03)
    Basic earnings (loss) 
     per common share         0.30      (0.48)      0.13       0.60
    Diluted earnings (loss) 
     per common share data:
    Diluted earnings per 
     common share before
     extraordinary items      0.30       0.25       0.13       0.62
    Extraordinary items - 
     early retirement
     of debt                   --       (0.68)       --       (0.03)
    Diluted earnings (loss)
     per common share         0.30      (0.44 )     0.13       0.59

NOTE 12 - RELATED PARTY TRANSACTIONS

      Pursuant  to  a  professional  service  agreement  with  an
affiliate of a principal stockholder, the Company paid  fees  for
professional services rendered and expense reimbursements in  the
amount  of  $2.7  million  for 1996.  Upon  consummation  of  the
Company's initial public offering, this agreement was terminated.
As a result, there were no such fees in 1998 and 1997.

     The Company has made loans, in an aggregate principal amount
of  $2.1 million and $1.2 million at January 30, 1999 and January
31,  1998,  respectively,  to certain executive officers  of  the
Company.  These loans are full recourse loans and are secured  by
a  pledge  of the shares of common stock owned by such  executive
officers.  The loans provide for interest from 5.7% to 7.25%  and
mature no later than June 1, 2000.


NOTE 13 - COMMITMENTS AND CONTINGENCIES

      Litigation: The Company is subject to claims and litigation
arising  in  the normal course of its business. The Company  does
not  believe that any of these proceedings will have  a  material
adverse  effect  on  its financial position  or  its  results  of
operations.

      Letters of Credit: The Company issues letters of credit  to
support  certain merchandise purchases which are required  to  be
collateralized.   The Company had outstanding letters  of  credit
totaling approximately $12.4 million at January 30, 1999, all  of
which  were collateralized by the Credit Facility (see  Note  5).
These letters of credit expire within twelve months of issuance.

      Concentration  of Credit Risk: Financial instruments  which
potentially subject the Company to concentrations of credit  risk
are  primarily  cash,  short-term investments  and  the  accounts
receivable transferred to the Trust (see Note 3).  The  Company's
cash  management and investment policies restrict investments  to
low-risk,  highly-liquid  securities  and  the  Company  performs
periodic  evaluations  of the relative  credit  standing  of  the
financial  institutions  with which it deals.   The  credit  risk
associated with the accounts receivable transferred to the  Trust
is  limited  by  the large number of customers in  the  Company's
customer  base. The Company's customers primarily reside  in  the
central United States.

     
NOTE 14 - CONSOLIDATING FINANCIAL STATEMENTS

     SRI is the primary obligor under the long-term indebtedness
issued in connection with the Note Offering (see Note 5).  Stage
Stores and  Specialty Retailers, Inc. (NV), a wholly-owned
subsidiary of Stage Stores (which was incorporated during June,
1997), are guarantors under such indebtedness.  The consolidating
condensed financial information for Stage Stores and its wholly-
owned subsidiaries are presented below.  The financial data for
SRI Receivables Purchase Co. does not reflect the total
consolidated operating performance of the Company's Accounts
Receivable Program.  For a summary of the total consolidated
operating performance of the Company's Accounts Receivable
Program, see Note 3.

Consolidating Condensed Balance Sheet       
January 30, 1999                                      
(in thousands, unaudited)                            
                                                           
                              Specialty     SRI         SRI          SRI
                              Retailers, Receivables Eliminations Consolidated
                                 Inc.      Purchase
                                             Co.
    ASSETS                                           
Cash and cash equivalents       $10,882     $  --        $    --      $10,882
Undivided interest in 
 accounts receivable trust      (13,228)    83,044            --       69,816
Merchandise inventories, net    341,316        --             --      341,316
Prepaid expenses                 24,082        899            --       24,981
Other current assets             53,566      5,926            --       59,492
 Total current assets           416,618     89,869            --      506,487
                                                      
Property, equipment and
 leasehold improvements, net    231,499        --             --      231,499
Goodwill, net                    92,551        --             --       92,551
Other assets                     18,967      4,402            --       23,369
Investment in subsidiaries       37,886        --         (37,886)        --
 Total assets                  $797,521    $94,271       $(37,886)   $853,906
                                                       
LIABILITIES AND
STOCKHOLDERS'
    EQUITY
Accounts payable                $82,779     $  --        $    --      $82,779
Accrued expenses and other
 current liabilities             49,726      2,888            --       52,614
Current portion of 
 long-term debt                   4,814        --             --        4,814
 Total current liabilities      137,319      2,888            --      140,207
                                                      
Long-term debt                  457,968     30,000            --      487,968
Intercompany notes/advances     151,273     23,497            --      174,770
Other long-term liabilities      25,021        --             --       25,021
 Total liabilities              771,581     56,385            --      827,966
                                                      
Preferred stock                     --         --             --          --
Common stock                        --         --             --          --
Class B common stock                --         --             --          --
Additional paid-in capital        3,317     32,130        (32,130)      3,317
Accumulated earnings (deficit)   28,617      5,756         (5,756)     28,617
Accumulated other
 comprehensive income            (5,994)       --             --       (5,994)
 Stockholders' equity            25,940     37,886        (37,886)     25,940
 Total liabilities and
  stockholders' equity         $797,521    $94,271       $(37,886)   $853,906
                                                       


Consolidating Condensed Balance Sheet                          
January 30, 1999                                                  
(in thousands, unaudited)                                         
                                                           
                                 Stage   Specialty                Stage Stores
                                Stores,  Retailers,  Eliminations Consolidated
                                  Inc.   Inc. (NV)
    ASSETS                                         
Cash and cash equivalents      $     2    $  1,948       $   --       $12,832
Undivided interest in 
 accounts receivable trust         --          --            --        69,816
Merchandise inventories, net       --          --            --       341,316
Prepaid expenses                   --          --            --        24,981
Other current assets               --          --            --        59,492
 Total current assets                2       1,948           --       508,437
                                                    
Property, equipment and
 leasehold improvements, net       --        1,764           --       233,263
Goodwill, net                      --          --            --        92,551
Other assets                       --           60           --        23,429
Investment in subsidiaries     204,349         --       (204,349)         --
 Total assets                 $204,351    $  3,772     $(204,349)    $857,680
                                                     
LIABILITIES AND                                    
 STOCKHOLDERS'
    EQUITY
Accounts payable                $  --      $   --        $   --       $82,779
Accrued expenses and other
 current liabilities                92         --            --        52,706
Current portion of
 long-term debt                    --          --            --         4,814
 Total current liabilities          92         --            --       140,299
                                                    
Long-term debt                     --          --            --       487,968
Intercompany notes/advances       (133)   (174,637)          --           --
Other long-term liabilities        --          --            --        25,021
 Total liabilities                 (41)   (174,637)          --       653,288
                                                    
Preferred stock                    --          --            --           --
Common stock                       267         --            --           267
Class B common stock                13         --            --            13
Additional paid-in capital     265,716     160,040      (163,357)     265,716
Accumulated earnings (deficit) (55,610)     18,369       (46,986)     (55,610)
Accumulated other 
 comprehensive income           (5,994)        --          5,994       (5,994)
 Stockholders' equity          204,392     178,409      (204,349)     204,392
 Total liabilities and
  stockholders' equity        $204,351   $   3,772     $(204,349)    $857,680
                                                     

Consolidating Condensed Balance Sheet                          
January 31, 1998                                                 
(in thousands, unaudited)                                        
                                                           
                             Specialty      SRI          SRI          SRI
                             Retailers, Receivables  Eliminations Consolidated
                                Inc.      Purchase
                                             Co.
   ASSETS                                          
Cash and cash equivalents      $23,299     $  --         $   --       $23,299
Undivided interest in 
 accounts receivable trust     (11,234)    72,445            --        61,211
Merchandise inventories, net   303,115        --             --       303,115
Prepaid expenses                19,944        473            --        20,417
Other current assets            49,980      7,808            --        57,788
 Total current assets          385,104     80,726            --       465,830
                                                    
Property, equipment and
 leasehold improvements, net   170,401        --             --       170,401
Goodwill, net                   95,486        --             --        95,486
Other assets                    20,653      5,757            --        26,410
Investment in subsidiaries      40,312        --         (40,312)         -- 
 Total assets                 $711,956    $86,483       $(40,312)    $758,127
                                                     
LIABILITIES AND
STOCKHOLDERS'
   EQUITY
Accounts payable               $91,799     $  --        $    --       $91,799
Accrued expenses and other
 current liabilities            52,409        630            --        53,039
Current portion of
 long-term debt                  2,692        --             --         2,692
 Total current liabilities     146,900        630            --       147,530
                                                    
Long-term debt                 365,248     30,000            --       395,248
Intercompany notes/advances    149,258     14,324            --       163,582
Other long-term liabilities      9,874      1,217            --        11,091
 Total liabilities             671,280     46,171            --       717,451
                                                    
Preferred stock                    --         --             --           --
Common stock                       --         --             --           --
Class B common stock               --         --             --           --
Additional paid-in capital       3,317     34,556        (34,556)       3,317
Accumulated earnings (deficit)  37,914      5,756         (5,756)      37,914
Accumulated other
 comprehensive income             (555)       --             --          (555)
 Stockholders' equity            40,676    40,312        (40,312)      40,676
 Total liabilities and
  stockholders' equity         $711,956   $86,483       $(40,312)    $758,127
                                                     


Consolidating Condensed Balance Sheet                        
January 31, 1998                                                
(in thousands, unaudited)                                       
                                                          
                                  Stage   Specialty               Stage Stores
                                 Stores,  Retailers, Eliminations Consolidated
                                  Inc.    Inc. (NV)
    ASSETS                                        
Cash and cash equivalents         $  16     $   --       $   --       $23,315
Undivided interest in 
 accounts receivable trust          --          --           --        61,211
Merchandise inventories, net        --          --           --       303,115
Prepaid expenses                    --          --           --        20,417
Other current assets                --          --           --        57,788
 Total current assets                16         --           --       465,846
                                                   
Property, equipment and 
 leasehold improvements, net        --        1,253          --       171,654
Goodwill, net                       --          --           --        95,486
Other assets                        --          --           --        26,410
Investment in subsidiaries      205,075         --      (205,075)         --
 Total assets                  $205,091  $    1,253    $(205,075)    $759,396
                                                    
LIABILITIES AND                                   
 STOCKHOLDERS'
    EQUITY
Accounts payable                 $  --     $    --      $    --       $91,799
Accrued expenses and other
 current liabilities                252         --           --        53,291
Current portion of                                 
 long-term debt                     --          --           --         2,692
 Total current liabilities          252         --           --       147,782
                                                   
Long-term debt                      --          --           --       395,248
Intercompany notes/advances        (436)   (163,146)         --           --
Other long-term liabilities         197         --           --        11,288
 Total liabilities                   13    (163,146)         --       554,318
                                                   
Preferred stock                     --          --           --           --
Common stock                        265         --           --           265
Class B common stock                 13         --           --            13 
Additional paid-in capital      264,679     159,002     (162,319)     264,679
Accumulated earnings (deficit)  (59,324)      5,397      (43,311)     (59,324)
Accumulated other                      
 comprehensive income              (555)        --           555         (555)
 Stockholders' equity           205,078     164,399     (205,075)     205,078
 Total liabilities and
  stockholders' equity         $205,091      $1,253    $(205,075)    $759,396
           

Consolidating Condensed  Statement of Operations
Fiscal Year ended January 30, 1999
(in thousands, unaudited)
                                                
                              Specialty      SRI         SRI           SRI
                              Retailers, Receivables Eliminations Consolidated
                                 Inc.     Purchase
                                             Co.
                                                
Net sales                     $1,173,547      $ --         $ --    $1,173,547
Cost of sales related buying,
 occupancy and distribution
 expenses                        839,238        --           --       839,238
Gross profit                     334,309        --           --       334,309
                                                 
Selling, general and 
 administrative expenses         277,523     (1,467)         --       276,056
Store opening and closure costs   10,192        --           --        10,192
Operating income                  46,594      1,467          --        48,061
                                                 
Interest expense, net             65,345     (3,435)         --        61,910
                                                 
Income (loss) before
 income taxes                    (18,751)     4,902          --       (13,849)
Income tax expense (benefit)      (6,377)     1,826          --        (4,551)
Income (loss) before equity in
 net earnings of subsidiaries    (12,374)     3,076          --        (9,298)
Equity in net earnings
 of subsidiaries                   3,076        --        (3,076)         --
Net income (loss)                $(9,298)    $3,076      $(3,076)     $(9,298)
                                                 



Consolidating  Condensed Statement of Operations
Fiscal Year ended January 30, 1999
(in thousands, unaudited)
                                                 
                                  Stage   Specialty               Stage Stores
                                 Stores,  Retailers, Eliminations Consolidated
                                   Inc.   Inc. (NV)
                                                 
Net sales                         $  --      $  --        $  --    $1,173,547
Cost of sales and related 
 buying, occupancy and 
 distribution expenses               --         --           --       839,238
Gross profit                         --         --           --       334,309
                                                  
Selling, general and 
 administrative expenses              93     (4,672)         --       271,477
Store opening and closure costs      --         --           --        10,192
Operating income                     (93)     4,672          --        52,640
                                                 
Interest expense, net                --     (15,439)         --        46,471
                                                  
Income (loss) before
 income taxes                        (93)    20,111          --         6,169
Income tax expense (benefit)         (33)     7,039          --         2,455
Income (loss) before equity in
 net earnings of subsidiaries        (60)    13,072          --         3,714
Equity in net earnings
 of subsidiaries                   3,774        --        (3,774)         --
Net income (loss)                 $3,714    $13,072      $(3,774)      $3,714
                                                  

Consolidating Condensed Statement of Operations             
Fiscal Year ended January 31, 1998                          
(in thousands, unaudited)                                   
                                                
                               Specialty     SRI         SRI          SRI
                              Retailers, Receivables Eliminations Consolidated
                                 Inc.      Purchase
                                              Co.
                                                
Net sales                     $1,073,316     $  --        $ --     $1,073,316
Cost of sales and related
 buying, occupancy and
 distribution expenses           730,179        --          --        730,179
Gross profit                     343,137        --          --        343,137
                                                 
Selling, general and
 administrative expenses         242,843     (2,865)        --        239,978
Store opening and closure costs    8,686        --          --          8,686
Operating income                  91,608      2,865         --         94,473
                                                 
Interest expense, net             47,746     (1,164)        --         46,582
                                                 
Income (loss) before
 income taxes                     43,862      4,029         --         47,891
Income tax expense (benefit)      17,234      1,483         --         18,717
Income (loss) before equity in
 net earnings of subsidiaries 
 and extraordinary item           26,628      2,546         --         29,174
Equity in net earnings 
 of subsidiaries                   1,904        --       (1,904)          --
Income (loss) before 
 extraordinary item               28,532      2,546      (1,904)       29,174
Extraordinary item - early
 retirement of debt              (17,653)      (642)        --        (18,295)
Net income (loss)                $10,879     $1,904     $(1,904)      $10,879


Consolidating Condensed Statement of Operations
Fiscal Year ended January 31, 1998
(in thousands, unaudited)                         
                                                  
                                  Stage   Specialty  Eliminations Stage Stores
                                 Stores,  Retailers,              Consolidated
                                   Inc.    Inc. (NV)
                                                  
Net sales                        $  --       $  --        $  --    $1,073,316
Cost of sales and related 
 buying, occupancy and
 distribution expenses              --          --           --       730,179
Gross profit                        --          --           --       343,137
                                                   
Selling, general and
 administrative expenses             30           3          --       240,011
Store opening and closure costs     --          --           --         8,686
Operating income                    (30)         (3)         --        94,440
                                                   
Interest expense, net               --       (8,305)         --        38,277
                                                   
Income (loss) before
 income taxes                       (30)      8,302          --        56,163
Income tax expense (benefit)        --        2,906          --        21,623
Income (loss) before equity in
 net earnings of subsidiaries
 and extraordinary item             (30)      5,396          --        34,540
Equity in net earnings 
 of subsidiaries                 16,275         --       (16,275)         --
Income (loss) before
 extraordinary item              16,245       5,396      (16,275)      34,540
Extraordinary item - early
 retirement of debt                 --          --           --       (18,295)
Net income (loss)               $16,245      $5,396     $(16,275)     $16,245


Consolidating Condensed Statement of Operations              
Fiscal Year ended February 1, 1997                           
(in thousands, unaudited)                                      
                                                    
                              Specialty      SRI          SRI          SRI
                              Retailers, Receivables Eliminations Consolidated
                                 Inc.     Purchase
                                             Co.
                                                    
Net sales                      $776,550       $ --       $  --       $776,550
Cost of sales and related
 buying, occupancy and
 distribution expenses          532,563         --          --        532,563
Gross profit                    243,987         --          --        243,987
                                                    
Selling, general and
 administrative expenses        178,497      (5,935)        --        172,562
Store opening and closure costs   2,838         --          --          2,838
Operating income                 62,652       5,935         --         68,587
                                                    
Interest expense, net            34,671         344         --         35,015
                                                    
Income (loss) before
 income taxes                    27,981       5,591         --         33,572
Income tax expense (benefit)     10,261       2,023         --         12,284
Income (loss) before equity in
 net earnings of subsidiaries
 and extraordinary item          17,720       3,568         --         21,288
Equity in net earnings 
 of subsidiaries                  3,568         --       (3,568)          --
Income (loss) before
 extraordinary item              21,288       3,568      (3,568)       21,288
Extraordinary item - early
 retirement of debt             (16,081)        --          --        (16,081)
Net income  (loss)               $5,207      $3,568     $(3,568)       $5,207
                                                    


Consolidating Condensed Statement of Operations
Fiscal Year ended February 1, 1997
(in thousands, unaudited)                
                                         
                                           Stage                 Stage Stores
                                          Stores,   Eliminations Consolidated
                                            Inc.
                                         
Net sales                                  $  --        $  --        $776,550
Cost of sales and related 
 buying, occupancy and 
 distribution expenses                        --           --         532,563
Gross profit                                  --           --         243,987
                                         
Selling, general and
 administrative expenses                       17          --         172,579
Store opening and closure costs               --           --           2,838
Operating income                              (17)         --          68,570
                                         
Interest expense, net                      10,939          --          45,954
                                         
Income (loss) before
 income taxes                             (10,956)         --          22,616
Income tax expense (benefit)               (3,690)         --           8,594
Income (loss) before equity in
 net earnings of subsidiaries
 and extraordinary item                    (7,266)         --          14,022
Equity in net earnings
 of subsidiaries                            5,207       (5,207)           --
Income (loss) before
 extraordinary item                        (2,059)      (5,207)        14,022
Extraordinary item - early
 retirement of debt                           --           --         (16,081)
Net income (loss)                         $(2,059)     $(5,207)       $(2,059)
                                         

Consolidating Condensed Statement of Cash Flows                 
Fiscal Year ended January 30, 1999                              
(in thousands, unaudited)                                       
                                                    
                              Specialty      SRI         SRI           SRI
                              Retailers, Receivables Eliminations Consolidated
                                 Inc.     Purchase
                                             Co.
Cash  flows from operating                          
activities:
 Net cash provided by (used
  in) operating activities     $(28,747)    $11,586      $  --       $(17,161)
                                                     
Cash  flows from investing                          
activities:
Investment in subsidiaries          --          --          --            --
Additions to property
 equipment and 
 leasehold improvments          (88,047)        --          --        (88,047)
Proceeds from the sales of 
 accounts receivable, net         2,504      (2,504)        --            --
Dividend from subsidiary          9,082         --       (9,082)          --
 Net cash used in
  investing activities          (76,461)     (2,504)     (9,082)      (88,047)
                                                     
Cash  flows from financing                          
activities:
Proceeds from working
 capital facility                96,300         --          --         96,300
Proceeds from issuance
 of common stock                    --          --          --            --
Proceeds from capital
 contribution                       --          --          --            --
Payments on long-term debt       (2,596)        --          --         (2,596)
Additions to debt issue costs      (913)        --          --           (913)
Dividend paid                       --       (9,082)      9,082           --
 Net cash provided by (used
  in) financing activities       92,791      (9,082)      9,082        92,791
                                                     
Net increase (decrease) cash 
 and cash equivalents           (12,417)        --          --        (12,417)
                                                     
Cash and cash equivalents:
 Beginning of period             23,299         --          --         23,299
 End of period                  $10,882       $ --       $  --        $10,882

                                                   
Consolidating Condensed Statement of Cash Flows
Fiscal Year ended January 30, 1999
(in thousands, unaudited)                          
                                                  
                                  Stage   Specialty               Stage Stores
                                 Stores,  Retailers, Eliminations Consolidated
                                   Inc.   Inc. (NV)
Cash flows from operating
 activities:                     
Net cash provided by (used 
 in) operating activities         $(31)     $1,682       $  --       $(15,510)
                                                   
Cash flows from investing
 activities:                     
Investment in subsidiaries      (1,038)        --         1,038           --
Additions to property,
 equipment and
 leasehold improvements            --         (672)         --        (88,719)
Proceeds from the sales of
 accounts receivable, net          --          --           --            --
Dividend from subsidiary           100         --          (100)          --
 Net cash used in 
  investing activites             (938)       (672)         938       (88,719)
                                                   
Cash flows from financing
 activities:                     
Proceeds from working
 capital facility                  --          --           --         96,300
Proceeds from issuance
 of common stock                   955         --           --            955
Proceeds from capital
 contribution                      --        1,038       (1,038)          --
Payments on long-terrm debt        --          --           --         (2,596)
Additions to debt issue costs      --          --           --           (913)
Dividend paid                      --         (100)         100           --
 Net cash provided by (used
  in) financing activities         955         938         (938)       93,746
                                                   
Net increase (decrease) in
 cash and cash equivalents         (14)      1,948          --        (10,483)
                                                   
Cash and cash equivalents:
 Beginning of period                16         --           --         23,315
 End of period                   $   2      $1,948       $  --        $12,832
                                                   


Consolidating Condensed Statement of Cash Flows              
Fiscal Year ended January 31, 1998                           
(in thousands, unaudited)                                    
                                                 
                              Specialty      SRI         SRI          SRI
                              Retailers, Receivables Eliminations Consolidated
                                 Inc.     Purchase
                                             Co.
Cash flows from                          
operating activities:
Net cash provided by (used
 in) operating activities       $36,822    $(17,988)      $  --       $18,834
                                                  
Cash flows from                          
investing activities:
Acquisitions, net of
 cash aquired                    (4,946)        --           --        (4,946)
Investment in subsidiaries       21,243         --           --        21,243
Intercompany notes/advances      22,522         --           --        22,522
Additions to property,
 equipment and
 leasehold improvements         (64,859)        --           --       (64,859)
Proceeds from the sale of
 accounts receivable, net       (19,962)     19,962          --           --
Dividend from subsidiary          1,904         --        (1,904)         --
Net cash used in
 investing activities           (44,098)     19,962       (1,904)     (26,040)
                                                  
Cash flows from                          
financing activities:
Proceeds from working
 capital facility                45,700         --           --        45,700
Proceeds from issuance
 of long-term debt              299,718         --           --       299,718
Proceeds from issuance
 of common stock                    --          --           --           --
Proceeds from capital
 contributions                  (21,243)        --           --       (21,243)
Payments on long-term debt     (299,533)        --           --      (299,533)
Additions to debt issue costs   (12,337)        (70)         --       (12,407)
Dividend paid                       --       (1,904)       1,904          --
 Net cash provided by (used
  in) financing activities       12,305      (1,974)       1,904       12,235
                                                  
Net increase in cash and
 cash equivalents                 5,029         --           --         5,029
                                                  
Cash and cash equivalents:
 Beginning of period             18,270         --           --        18,270
 End of period                  $23,299      $  --        $  --       $23,299
                                                  

Consolidating Condensed Statement of Cash Flows
Fiscal Year ended January 31, 1998
(in thousands, unaudited)                                     
                                                  
                                 Stage   Specialty                Stage Stores
                                Stores,  Retailers, Eliminations  Consolidated
                                  Inc.   Inc. (NV)

Cash flows from operating
 activities:                     
Net cash provided by (used
 in) operating activities       $  --       $  --        $  --        $18,834
                                                  
Cash flows from investing
activities:                     
Acquisitions, net of
 cash aquired                      --          --           --         (4,946)
Investment in subsidiaries     (21,243)        --           --            --
Intercompany notes/advances     (1,279)    (21,243)         --            --
Additions to property, 
 equipment and
 leasehold improvements            --          --           --        (64,859)
Proceeds from the sales of
 accounts receivable, net          --          --           --            --
Dividend from subsidiary           --          --           --            --
Net cash used in 
 investing activities          (22,522)    (21,243)         --        (69,805)
                                                  
Cash flows from financing
 activities:                     
Proceeds from working
 capital facility                  --          --           --         45,700
Proceeds from issuance
 of long-term debt                 --          --           --        299,718
Proceeds from issuance 
 of common stock                22,522         --           --         22,522
Proceeds from capital
 contributions                     --       21,243          --            --
Payments on long-term debt         --          --           --       (299,533)
Additions to debt issue costs      --          --           --        (12,407)
Dividend paid                      --          --           --            --
Net cash provided by (used
 in) financing activities       22,522      21,243          --         56,000
                                                  
Net increase in cash
 and cash equivalents              --          --           --          5,029
                                                  
Cash and cash equivalents:
 Beginning of period                16         --           --         18,286
 End of period                   $  16      $  --        $  --        $23,315
                                                  


Consolidating Condensed Statement of Cash Flows              
Fiscal Year ended February 1, 1997                           
(in thousands, unaudited)                                     
                                                 
                              Specialty      SRI         SRI           SRI
                              Retailers, Receivables Eliminations Consolidated
                                 Inc.     Purchase
                                             Co.
Cash flows from                          
operating activities:
Net cash provided by (used
 in) operating activities     $(20,479)     $20,583       $  --         $ 104
                                                  
Cash flows from                          
investing activities:
Acquisitions, net of cash
 aquired                       (27,346)         --           --       (27,346)
Intercompany notes/advances        --           --           --           --
Additions to property, 
 equipment and
 leasehold improvements        (26,096)         --           --       (26,096)
Proceeds from the sales of
 accounts receivable, net       18,284      (18,284)         --           --
Net cash used in 
 investing activities          (35,158)     (18,284)         --       (53,442)
                                                  
Cash flows from                          
financing activities:
Proceeds from issuance of 
 long-term debt                    --        30,000          --        30,000
Proceeds from issuance
 of common stock                   --           --           --           --
Payments on long-term debt    (140,677)         --           --      (140,677)
Intercompany  notes/advances   165,899          --           --       165,899
Redemption of common stock         --           --           --           --
Additions to debt issue costs   (1,056)      (2,822)         --        (3,878)
Dividends paid to SRI           29,477      (29,477)         --           --
Net cash provided by (used
 in) financing activities       53,643       (2,299)         --        51,344
                                                  
Net increase (decrease) in
 cash and cash equivalents      (1,994)         --           --        (1,994)
                                                  
Cash and cash equivalents:
 Beginning of period            20,264          --           --        20,264
 End of period                 $18,270       $  --        $  --       $18,270
                                                  


Consolidating Condensed Statement of Cash Flows
Fiscal Year ended February 1, 1997
(in thousands, unaudited)
                                         
                                            Stage                 Stage Stores
                                           Stores,   Eliminations Consolidated
                                             Inc.
Cash flows from operating
 activities:
Net cash provided by (used
 in) operating activities                    $(17)          $ --         $ 87
                                          
Cash flows from investing 
 activities: 
Acquisitions, net of cash
 aquired                                      --              --      (27,346)
Intercompany notes/advances              (165,899)        165,899         --
Additions to property, 
 equipment and
 leasehold improvements                       --              --      (26,096)
Proceeds from the sales of
 accounts receivable, net                     --              --          --
Net cash used in 
 investing activities                    (165,899)        165,899     (53,442)
                                          
Cash flows from financing
 activities:              
Proceeds from issuance
 of long-term debt                            --              --       30,000
Proceeds from issuance
 of common stock                          165,969             --      165,969
Payments on long-term debt                    --              --     (140,677)
Intercompany notes/advances                   --         (165,899)        --
Redemption of common stock                    (46)            --          (46)
Additions to debt issue costs                 --              --       (3,878)
Dividends paid to SRI                         --              --          --
Net cash provided by (used
 in) financing activities                 165,923        (165,899)     51,368
                                          
Net increase (decrease) in
 cash and cash equivalents                      7             --       (1,987)
                                          
Cash and cash equivalents:
 Beginning of period                            9             --       20,273
 End of period                              $  16          $  --      $18,286
                                          

                          EXHIBIT INDEX
    
    The following documents are the exhibits to the Form 10-K.
For convenient reference, each exhibit is listed according to the
Exhibit Table of Regulation S-K.

          Exhibit
         Number                   Exhibit

         *2.1  Agreement and Plan of Merger, dated as of March 5,
              1997,  between  Stage  Stores, Inc.  and  C.R.  Anthony
              Company  (Incorporated by Reference to Exhibit  2.1  of
              Registration No. 333-27809 on Form S-4).

         *2.2   First Amendment to Agreement and Plan of  Merger,
              dated  as  of May 20, 1997, between Stage Stores,  Inc.
              and C. R. Anthony Company (Incorporated by Reference to
              Exhibit 2.2 of Registration No. 333-27809 on Form S-4).

         *3.1   Amended and Restated Certificate of Incorporation
              of  Stage  Stores, Inc. (Incorporated by  Reference  to
              Exhibit 3.3 of Registration No. 333-5855 on Form S-1).

         *3.2  Amended and Restated By-Laws of Stage Stores, Inc.
              (Incorporated   by   Reference  to   Exhibit   3.4   of
              Registration No. 333-5855 on Form S-1).

         *3.3  Restated Articles Certificate of Incorporation  of
              Specialty Retailers, Inc. (Incorporated by Reference to
              Exhibit 3.3 of Registration No. 333-32695 on Form S-4).

        *3.4     Amended   and  Restated  Bylaws   of   Specialty
              Retailers,  Inc. (Incorporated by Reference to  Exhibit
              3.4 of Registration No. 333-32695 on Form S-4).

        *3.5     Certificate  of   Incorporation   of
              Specialty   Retailers,  Inc.  (NV)   (Incorporated   by
              Reference  to Exhibit 3.5 of Registration No. 333-32695
              on Form S-4).

        *3.6     Bylaws   of  Specialty  Retailers,   Inc.   (NV)
              (Incorporated   by   Reference  to   Exhibit   3.6   of
              Registration No. 333-32695 on Form S-4).

        *3.7    Rights Agreement dated as of  November
              11,  1998  between Stage Stores, Inc.  and  ChaseMellon
              Shareholder   Services,   L.L.C.   as   Rights    Agent
              (Incorporated by Reference to Exhibit 1 of Form 8-K  of
              Stage Stores, Inc., dated November 12, 1998).

        *4.1    Credit Agreement dated as of June  17,
              1997  by  and  among Specialty Retailers,  Inc.,  Stage
              Stores, Inc., the banks named therein and Credit Suisse
              First Boston (Incorporated by Reference to Exhibit  4.1
              of Registration No. 333-32695 on Form S-4).

       **4.2        Amendment Agreement dated as of June 26, 1997
              by  and  among Specialty Retailers, Inc., Stage Stores,
              Inc.,  the banks named therein and Credit Suisse  First
              Boston  to  the Credit Agreement dated as of  June  17,
              1997.

       **4.3   Second Amendment Agreement dated as of October 1,
              1997  by  and  among Specialty Retailers, Inc.,  Stage
              Stores,  Inc.,  the  banks named  therein  and  Credit
              Suisse  First Boston to the Credit Agreement dated  as
              of June 17, 1997.
   
       *4.4        Third Amendment Agreement dated as of  October
              6,  1998 by and among Specialty Retailers, Inc.,   Stage
              Stores, Inc., the banks named therein and Credit  Suisse
              First  Boston to the Credit Agreement dated as  of  June
              17,  1997. (Incorporated by Reference to Exhibit 4.1  on
              Form  10-Q  of  Stage Stores, Inc.,  dated  October  31,
              1998).
                          EXHIBIT INDEX
                           (Continued)
          Exhibit
         Number                  Exhibit

        *4.5          Fourth Amendment Agreement dated as
               of  January  27, 1999 by and among Specialty Retailers,
               Inc.,  Stage Stores, Inc., the banks named therein  and
               Credit  Suisse  First  Boston to the  Credit  Agreement
               dated  as  of June 17, 1997. (Incorporated by Reference
               to  Form  8-K of Stage Stores, Inc., dated January  28,
               1999).

        *4.6    Indenture dated as of  June  17,  1997
               relating to the $200,000,000 aggregate principal amount
               of 8.5% Senior Notes due 2005 among Specialty Retailers,
               Inc.,  Stage  Stores, Inc. and State  Street  Bank  and
               Trust  Company, and First Supplemental Indenture  dated
               as  of  July  2,  1997 (Incorporated  by  Reference  to
               Exhibit 4.2 of Registration No. 333-32695 on Form S-4).

        *4.7    Indenture dated as of June 17, 1997  relating  to
               the  $100,000,000  aggregate  principal  amount  of  9%
               Senior  Subordinated  Notes due  2007  among  Specialty
               Retailers,  Inc., Stage Stores, Inc. and  State  Street
               Bank   and   Trust  Company,  and  First   Supplemental
               Indenture  dated  as of July 2, 1997  (Incorporated  by
               Reference  to Exhibit 4.3 of Registration No. 333-32695
               on Form S-4).

        *4.8    Indenture between 3 Bealls Holding Corporation and
               Bankers Trust Company, as Trustee, relating to 3 Bealls
               Holding  Corporation's 9% Subordinated  Debentures  due
               2002  (Incorporated  by Reference  to  Exhibit  4.2  of
               Registration  No.  33-24571  on  Form  S-4)  and  First
               Supplemental   Indenture   dated   August    2,    1993
               (Incorporated   by   Reference  to   Exhibit   4.4   of
               Registration No. 33-68258 on Form S-4).

        *4.9    Indenture between 3 Bealls Holding Corporation and
               IBJ  Schroder  Bank  and  Trust  Company,  as  Trustee,
               relating  to 3 Bealls Holding Corporation's  7%  Junior
               Subordinated  Debentures  due  2002  (Incorporated   by
               Reference  to Exhibit 4.3 of Registration No.  33-24571
               on  Form  S-4)  and First Supplemental Indenture  dated
               August  2,  1993 (Incorporated by Reference to  Exhibit
               4.5 of Registration No. 33-68258 on Form S-4).

        *4.10   Indenture  among  SRI Receivables  Purchase  Co.,
               Inc.,  Specialty  Retailers,  Inc.,  as  Administrative
               Agent,  and  Bankers  Trust  Company,  as  Trustee  and
               Collateral   Agent,  relating  to   the   12.5%   Trust
               Certificate-Backed  Notes of SRI  Receivables  Purchase
               Co.,  Inc.  (including form of note). (Incorporated  by
               Reference  to  Exhibit  4.1 on  Form  10-Q  of  Apparel
               Retailers Inc., dated May 4, 1996).

        *4.11    Amended  and  Restated  Pooling  and   Servicing
               Agreement  by  and among SRI Receivables Purchase  Co.,
               Inc.,  Specialty  Retailers, Inc.,  and  Bankers  Trust
               (Delaware)  dated  August  11,  1995  (Incorporated  by
               Reference  to  Exhibit  4.6 on  Form  10-Q  of  Apparel
               Retailers, Inc., dated October 28, 1995).

        *4.12   First  Amendment to Amended and Restated  Pooling
               and  Servicing  Agreement by and among SRI  Receivables
               Purchase  Co.,  Inc.,  Specialty Retailers,  Inc.,  and
               Bankers   Trust   (Delaware)   dated   May   30,   1996
               (Incorporated by Reference to Exhibit 4.2 on Form  10-Q
               of Apparel Retailers, Inc., dated May 4, 1996).

        *4.13   Amended  and  Restated  Series  1997-1
               Supplement dated as of October 16, 1998 to Amended  and
               Restated  Pooling and Servicing Agreement dated  as  of
               August  11, 1995 and Amended on May 30, 1996 and August
               1,  1998  by  and among SRI Receivables  Purchase  Co.,
               Inc.,  Specialty  Retailers, Inc.,  and  Bankers  Trust
               (Delaware)    on   behalf   of   the   Series    1997-1
               Certificateholders.  (Incorporated  by   Reference   to
               Exhibit  4.2 on Form 10-Q of Stage Stores, Inc.,  dated
               October 31, 1998).
                                
                          EXHIBIT INDEX
                           (Continued)
         Exhibit
         Number                   Exhibit

        *4.14   Class A Certificate Purchase Agreement amount SRI
               Receivables  Purchase  Co., Inc., Specialty  Retailers,
               Inc.,  the Class A Purchasers party thereto and  Credit
               Suisse  First  Boston  dated as of  December  3,  1997.
               (Incorporated by Reference to Exhibit 4.8 on Form  10-K
               of Stage Stores, Inc., dated January 31, 1998).

        *4.15   Class B Certificate Purchase Agreement amount SRI
               Receivables  Purchase  Co., Inc., Specialty  Retailers,
               Inc.,  the Class B Purchasers party thereto and  Credit
               Suisse  First  Boston  dated as of  December  3,  1997.
               (Incorporated by Reference to Exhibit 4.9 on Form  10-K
               of Stage Stores, Inc., dated January 31, 1998).

        *4.16      Class B-2 Certificate Purchase Agreement  dated
               as  of  October  16, 1998 by and among SRI  Receivables
               Purchase  Co.,  Inc.,  Specialty Retailers,  Inc.,  the
               Class B-2 Purchasers parties thereto, and Credit Suisse
               First Boston. (Incorporated by Reference to Exhibit 4.3
               on  Form 10-Q of Stage Stores, Inc., dated October  31,
               1998).

        *4.17         Amendment  No.  1  to Class  A  Certificate
               Purchase Agreement dated as of October 16, 1998 by  and
               among  SRI  Receivables Purchase Co.,  Inc.,  Specialty
               Retailers, Inc., the Class A Purchasers parties thereto
               and  Credit  Suisse  First  Boston.  (Incorporated   by
               Reference to Exhibit 4.4 on Form 10-Q of Stage  Stores,
               Inc., dated October 31, 1998).

        *4.18       Amendment No. 1 to Class B Certificate
               Purchase Agreement dated as of October 16, 1998 by
               and among SRI Receivables Purchase Co., Inc., Specialty
               Retailers, Inc., the Class B Purchasers parties thereto
               and Credit Suisse First Boston. (Incorporated by
               Reference to Exhibit 4.5 on Form 10-Q of Stage Stores,
               Inc., dated October 31, 1998).

        *4.19   Amended  and  Restated Series  1993-1  Supplement
               among  SRI  Receivables Purchase Co.,  Inc.,  Specialty
               Retailers, Inc. and Bankers Trust (Delaware) dated  May
               30,  1996 (Incorporated by Reference to Exhibit 4.3  on
               Form  10-Q  of  Apparel Retailers, Inc., dated  May  4,
               1996).

        *4.20       Amended and Restated Series 1995-1 Supplement
               by  and  among  SRI  Receivables  Purchase  Co.,  Inc.,
               Specialty  Retailers, Inc. and Bankers Trust (Delaware)
               on behalf of the Series 1995-1 Certificateholders dated
               May  30, 1996 (Incorporated by Reference to Exhibit 4.6
               on  Form 10-Q of Apparel Retailers, Inc., dated May  4,
               1996).

        *4.21    Amended   and   Restated  Receivables   Purchase
               Agreement among SRI Receivables Purchase Co., Inc.  and
               Originators   dated  May  30,  1996  (Incorporated   by
               Reference  to  Exhibit  4.7 on  Form  10-Q  of  Apparel
               Retailers, Inc., dated May 4, 1996).

        *4.22    Certificate  Purchase  Agreements  between   SRI
               Receivables  Purchase Co., Inc. and the  Purchasers  of
               the Series 1993-1 Offered Certificates (Incorporated by
               Reference to Exhibit 4.10 of Registration No.  33-68258
               on Form S-4).

        *4.23    Certificate   Purchase   Agreement   among   SRI
               Receivables  Purchase  Co., Inc., Specialty  Retailers,
               Inc.  and  the Certificate Purchaser dated  August  11,
               1995  (Incorporated by Reference to Exhibit 4.9 on Form
               10-Q  of  Apparel  Retailers, Inc., dated  October  28,
               1995).

        *10.1   Registration  Agreement by  and  among  Specialty
               Retailers,   Inc.,  Tyler  Capital  Fund,  L.P.   Tyler
               Massachusetts, L.P., Tyler International, L.P.-I, Tyler
               International, L.P.-II, Bain Venture Capital,  Citicorp
               Capital Investors, Ltd., Acadia Partners, L.P.,  Drexel
               Burnham   Lambert  Incorporated,  and   certain   other
               Purchasers,  dated December 29, 1988  (Incorporated  by
               Reference to Exhibit 10.10 of

                          EXHIBIT INDEX
                           (Continued)
         Exhibit
         Number                    Exhibit

               Registration No. 33-27714 on Form S-
               1) and Amendment to Registration Agreement dated August
               2,  1993 (Incorporated by Reference to Exhibit 10.5  of
               Registration No. 33-68258 on Form S-4).

        *10.2    Apparel   Retailers,  Inc.  Stock  Option   Plan
               (Incorporated   by  Reference  to  Exhibit   10.13   of
               Registration No. 33-68258 on Form S-4).

        *10.3    Employment Agreement between Stage Stores, Inc.
               and Carl E. Tooker dated April 1, 1998.
               (Incorporated by Reference to Exhibit 10.3 on Form 10-K
               of Stage Stores, Inc., dated January 31, 1998).

        *10.4    Stock   Option   Agreement   between   Specialty
               Retailers, Inc. and Carl E. Tooker dated June  9,  1993
               (Incorporated   by  Reference  to  Exhibit   10.18   of
               Registration No. 33-68258 on Form S-4).

        *10.5    Employment Agreement between Harry Brown and Stage
               Stores, Inc. dated April 1,1998.
               (Incorporated by Reference to Exhibit 10.5 on Form 10-K
               of Stage Stores, Inc., dated January 31, 1998).

        *10.6   Employment  Agreement between  James  Marcum  and
               Stage Stores, Inc. dated April 1, 1998.
               (Incorporated by Reference to Exhibit 10.6 on Form 10-K
               of Stage Stores, Inc., dated January 31, 1998).

        *10.7    Employment  between  Stephen  Lovell  and  Stage
               Stores, Inc. dated April 1, 1998.
               (Incorporated by Reference to Exhibit 10.7 on Form 10-K
               of Stage Stores, Inc., dated January 31, 1998).
          
        *10.8   Employment Agreement between Ron Lucas and  Stage
               Stores, Inc. dated April 1, 1998.
               (Incorporated by Reference to Exhibit 10.8 on Form 10-K
               of Stage Stores, Inc., dated January 31, 1998).

        *10.9   Employment  Agreement between Jim Bodemuller  and
               Stage Stores, Inc. dated April 1, 1998.
               (Incorporated by Reference to Exhibit 10.9 on Form 10-K
               of Stage Stores, Inc., dated January 31, 1998).
          
        *10.10  Securities Purchase Agreement among Palais Royal,
               Inc. and certain selling stockholders of Uhlmans, dated
               May  9, 1996 (Incorporated by Reference to Exhibit 10.1
               on  Form  10-Q  of Stage Stores, Inc., dated  June  12,
               1996).

        *10.11   Stage   Stores,  Inc.  Equity   Incentive   Plan
               (Incorporated   by  Reference  to  Exhibit   10.29   of
               Registration No. 333-5855 of Form S-1).

        **21.1   List of Registrant's Subsidiares.

        **23.1   Consent of PricewaterhouseCoopers LLP.

        **27.1   Financial Data Schedule.

________

  *         Previously Filed
  **        Filed Herewith






                            

                                                           Exhibit 4.2

                  AMENDMENT AGREEMENT

           This  AMENDMENT  AGREEMENT, dated as of June  26,  1997  (the
"Agreement"), is among Specialty Retailers, Inc. (the "Borrower"), Stage
Stores,  Inc. (the "Parent"), the banks named therein (the "Banks")  and
Credit  Suisse First Boston, as Administrative Agent, Collateral  Agent,
Swingline Bank and L/C Bank (the "Administrative Agent").


                 PRELIMINARY STATEMENT

            WHEREAS,  the  Borrower,  the  Parent,  the  Banks  and  the
Administrative Agent are parties to the Credit Agreement,  dated  as  of
June 17, 1997 (the "Credit Agreement");

           WHEREAS,  the Company has requested the amendment of  certain
provisions set forth in the Credit Agreement;

            WHEREAS,  the  Banks  have  agreed  to  amend  the  specific
provisions  set  forth herein under the terms and conditions  set  forth
herein;

          NOW, THEREFORE, the parties hereto hereby agree as follows:


           SECTION 1.     Defined Terms.  Capitalized terms used and not
defined  herein shall have the meanings assigned to such  terms  in  the
Credit Agreement.

           SECTION 2.     Amendments.   The Banks hereby agree to  amend
the Credit Agreement as follows:

      (a)   The definition of "Receivables Program Documents" in Section
1.1  of  the Credit Agreement is hereby amended by adding the  following
after the words "created in the future" in the third line thereof:

           "(including, without limitation, any such program of a Person
in existence at the time such Person is acquired pursuant to a Permitted
Acquisition)"; and

      (b)   Section 6.2(f) of the Credit Agreement is hereby amended  by
deleting the words "incurred in the ordinary course of business" in  the
first line thereof.

           Except as otherwise specified above, there is no amendment of
any  other term, condition or provision of the Credit Agreement  all  of
which are hereby ratified and confirmed by the Borrower and the Parent.



           SECTION  3.     Representations and Warranties; No  Defaults.
Each  Loan Party hereby represents and warrants that after giving effect
to  the  amendments  set forth in Section 2 of this Agreement,  (a)  the
representations  and  warranties contained in the Credit  Agreement  and
Loan Documents are correct on the effective date of this Agreement,  and
(b)  no Default or Event of Default has occurred or is continuing on the
date hereof and on the effective date of this Agreement.

           SECTION  4.      Counterparts.  This  Agreement  (a)  may  be
executed  in two or more counterparts, each of which shall be deemed  an
original, but all of which taken together shall constitute one  and  the
same  instrument, (b) shall be effective only in this specific  instance
for  the  specific purpose set forth herein, and (c) does not allow  any
other or further departure from the terms of the Credit Agreement or the
Loan Documents, which terms shall continue in full force and effect.

           SECTION  5.     Conditions to Effectiveness.  This  Agreement
shall  become  effective as of the date hereof when copies hereof,  when
taken  together,  bearing the signatures of each of the  parties  hereto
have been received by the Agent.

           SECTION  6.      Applicable  Law.  THIS  AGREEMENT  SHALL  BE
GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE  OF
NEW YORK.
           IN  WITNESS  WHEREOF, the parties  hereto  have
caused  this Agreement to be duly executed by  their  duly
authorized  officers, all as of the date  and  year  first
written above.

                         SPECIALTY RETAILERS, INC.


                         By: /s/ Mark A. Hess
                               Name:  Mark A. Hess
                               Title: Vice President


                         STAGE STORES, INC.


                         By: /s/ Mark A. Hess
                               Name: Mark A. Hess
                               Title: Vice President



                         CREDIT SUISSE FIRST BOSTON,
                            as  Administrative Agent, Collateral
                            Agent,
                            Swingline Bank and L/C Bank


                         By: /s/ Chris T. Horgan
                               Name: Chris T. Horgan
                               Title: Vice President

                         By: /s/ Kristin Lepri
                               Name: Kristin Lepri
                               Title: Associate


                         BANQUE PARIBAS


                         By: /s/ Scott Clingan
                               Name: Scott Clingan
                               Title: Vice President

                         By: /s/ Larry Robinson
                               Name: Larry Robinson
                               Title: Vice President

                         CREDITANSTALT BANKVEREIN


                         By: /s/ Carl G. Drake
                               Name: Carl G. Drake
                               Title: Senior Associate

                         By: /s/ Robert Biringer
                               Name: Robert Biringer
                               Title: SVP



                         DEUTSCHE BANK AG, NEW YORK BRANCH
                           AND/OR CAYMAN ISLANDS BRANCH


                         By: /s/ Susan O'Connor
                               Name: Susan O'Connor
                               Title: Director

                         By: /s/ Joel D. Makowsky
                               Name: Joel D. Makowsky
                               Title: Assistant Vice President



                         HIBERNIA NATIONAL BANK


                         By: /s/ Troy J. Villafarra
                               Name: Troy J. Villafarra
                               Title: Vice President



                          IMPERIAL  BANK,  A  CALIFORNIA  BANKING
                          CORPORATION


                         By: /s/ Ray Vadalma
                               Name: Ray Vadalma
                               Title: Senior Vice President





                         ROYAL BANK OF SCOTLAND


                         By: /s/ Derek Bonnar
                               Name: Derek Bonnar
                               Title: Vice President



                         THE FUJI BANK, LIMITED


                         By: /s/ Philip C. Lauinger III
                                 Name:  Philip  C.  Lauinger  III
                                 Title: Vice President & Manager



                         UNION BANK OF CALIFORNIA, N.A.


                         By: /s/ Richard P. DeGrey
                               Name: Richard P. DeGrey
                               Title: Vice President



                         BANK UNITED


                         By: /s/ Mario Chiodetti
                               Name: Mario Chiodetti
                               Title: Director




                                                      Exhibit 4.3

              SECOND AMENDMENT AGREEMENT

          This SECOND AMENDMENT AGREEMENT, dated as of October 1,
1997 (the "Agreement"), is among Specialty Retailers, Inc. (the
"Borrower"), Stage Stores, Inc. (the "Parent"), the banks named
therein (the "Banks") and Credit Suisse First Boston, as Adminis
trative Agent, Collateral Agent and  Swingline Bank (the "Ad
ministrative Agent").


                 PRELIMINARY STATEMENT

          WHEREAS, the Borrower, the Parent, the Banks and the
Administrative Agent are parties to the Credit Agreement, dated
as of June 17, 1997, as amended (the "Credit Agreement");

          WHEREAS, the Borrower has requested the amendment of
certain provisions set forth in the Credit Agreement;

          WHEREAS, the Banks have agreed to amend the specific
provisions set forth herein under the terms and conditions set
forth herein;

          NOW, THEREFORE, the parties hereto hereby agree as
follows:


          SECTION 1.     Defined Terms.  Capitalized terms used
and not defined herein shall have the meanings assigned to such
terms in the Credit Agreement.

          SECTION 2.     Amendments.   The Banks hereby agree to
amend the Credit Agreement as follows:

     (a)  The definition of "Excess Cash Flow" in Section 1.1 of
the Credit Agreement is hereby amended by inserting at the end of
clause (ix) thereof the following:

          "minus (x) all payments made in respect of the
outstanding principal of the Bealls Subordinated Notes to the
extent permitted pursuant to Section 6.10(a)(iii)"

     (b)   Section 1.1 of the Credit Agreement is hereby amended
by adding the following definition in the correct alphabetical
order:

          ""Bealls Subordinated Notes" shall mean (i) the
$14,982,914 12% Bealls Holding Subordinated Notes due 2002, (ii)
the $14,312,959 7% Bealls Junior Subordinated Debentures due 2003
and (iii) the $4,381,185 7% FB Holdings Subordinated Notes due
2000."; and
     (c)  Section 6.10 of the Credit Agreement is hereby amended
by deleting the word "and" between clause (i) and clause (ii)
thereof and inserting a comma in its place and by inserting at
the end of clause (ii) the following:

          "and (iii) so long as no Default or Event of Default
          has occurred and is continuing, any Indebtedness
          outstanding under the Bealls Subordinated Notes so long
          as the aggregate amount paid in respect of such
          Indebtedness shall not exceed $5,000,000,"

          Except as otherwise specified above and in the Amend
ment Agreement, dated as of June 26, 1997, among the Borrower,
the Parent, the Banks and the Administrative Agent, there is no
amendment of any other term, condition or provision of the Credit
Agreement all of which are hereby ratified and confirmed by the
Borrower and the Parent.

          SECTION 3.     Representations and Warranties; No De
faults.  Each Loan Party hereby represents and warrants that
after giving effect to the amendments set forth in Section 2 of
this Agreement, (a) the representations and warranties contained
in the Credit Agreement and Loan Documents are correct on the
effective date of this Agreement, and (b) no Default or Event of
Default has occurred or is continuing on the date hereof and on
the effective date of this Agreement.

          SECTION 4.     Counterparts.  This Agreement (a) may be
executed in two or more counterparts, each of which shall be
deemed an original, but all of which taken together shall
constitute one and the same instrument, (b) shall be effective
only in this specific instance for the specific purpose set forth
herein, and (c) does not allow any other or further departure
from the terms of the Credit Agreement or the Loan Documents,
which terms shall continue in full force and effect.

          SECTION 5.     Conditions to Effectiveness.  This Agree
ment shall become effective as of the date hereof when copies
hereof, when taken together, bearing the signatures of each of
the parties hereto have been received by the Administrative
Agent.

          SECTION 6.     Applicable Law.  THIS AGREEMENT SHALL BE
GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE
STATE OF NEW YORK.
          IN WITNESS WHEREOF, the parties hereto have caused this
Agreement to be duly executed by their duly authorized officers,
all as of the date and year first written above.

                         SPECIALTY RETAILERS, INC.


                         By: /s/ Mark A. Hess
                               Name: Mark A. Hess
                               Title: Vice President, Financial
                                      Planning



                         STAGE STORES, INC.


                         By: /s/ Mark A. Hess
                               Name: Mark A. Hess
                               Title: Vice President, Financial
                                      Planning



                         CREDIT SUISSE FIRST BOSTON,
                            as Administrative Agent, Collateral
                            Agent and
                            Swingline Bank


                         By: /s/ Chris T. Horgan
                               Name: Chris T. Horgan
                               Title: Vice President

                         By: /s/ Heather Suggitt
                               Name: Heather Suggitt
                               Title: Vice President
     

                          BANQUE PARIBAS
    

                         By: /s/ Scott Clingan
                               Name: Scott Clingan
                               Title: Vice President

                         By: /s/ Timothy A. Donnon
                               Name: Timothy A. Donnon
                               Title: Managing Director



                         CREDITANSTALT BANKVEREIN


                         By: /s/ Carl G. Drake
                               Name: Carl G. Drake
                               Title: Sr. Associate

                         By: /s/ Craig Stamm
                               Name: Craig Stamm
                               Title: Vice President



                         DEUTSCHE BANK AG, NEW YORK BRANCH
                           AND/OR CAYMAN ISLANDS BRANCH


                         By: /s/ Susan M. O'Connor
                               Name: Susan M. O'Connor
                               Title: Director

                         By: /s/ Joel D. Makowsky
                               Name: Joel D. Makowsky
                               Title: Assistant Vice President


                         HIBERNIA NATIONAL BANK


                         By: /s/ Troy J. Villafarra
                               Name: Troy J. Villafarra
                               Title: Vice President


                         IMPERIAL BANK, A CALIFORNIA BANKING
                         CORPORATION


                         By: /s/ Ray Vadalma
                               Name: Ray Vadalma
                               Title: Senior Vice President



                         THE ROYAL BANK OF SCOTLAND PLC


                         By: /s/ Derek Bonnar
                               Name: Derek Bonnar
                               Title: Vice President



                         THE FUJI BANK, LIMITED


                         By: /s/ Philip C. Lauinger III
                               Name: Philip C. Lauinger III
                               Title: Vice President & Manager



                         UNION BANK OF CALIFORNIA, N.A.


                         By: /s/ Richard P. DeGrey
                               Name: Richard P. DeGrey
                               Title: Vice President



                         BANK UNITED


                         By: /s/ Mario Chiodetti
                               Name: Mario Chiodetti
                               Title: Director



                         BEAR STEARNS INVESTMENT PRODUCTS
                         INC.


                         By: /s/ Gregory Hanley
                               Name: Gregory Hanley
                               Title: Vice President





                                                         Exhibit 21.1
                                
                      List Of Subsidiaries


Specialty Retailers, Inc.
      Jurisdiction of Incorporation:      Texas
      Stockholder:                        Stage Stores, Inc.              100%

Specialty Retailers, Inc. (NV)
      Jurisdiction of Incorporation:      Nevada
      Stockholder:                        Stage Stores, Inc.              100%

SRI Receivables Purchase Co., Inc.
      Jurisdiction of Incorporation:      Delaware
      Stockholder:                        Specialty Retailers,Inc.        100%

Granite National Bank, N. A.
      Jurisdiction of Incorporation:      Ohio
      Stockholder:                        Specialty Retailers,Inc. (NV)   100%




                                                    Exhibit 23.1
                                
               Consent of Independent Accountants


We hereby consent to the incorporation by reference in the
Registration Statement on Form S-8 (No. 333-15981) of Stage
Stores, Inc. of our report dated March 10, 1999 appearing on page
F-1 of this Form 10-K.




PricewaterhouseCoopers LLP

Houston, Texas
April 13, 1999

WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>
                                              
<ARTICLE> 5                                                      
<LEGEND>                                                         
THE FINANCIAL DATA SCHEDULE CONTAINS SUMMARY
FINANCIAL INFORMATIOn EXTRACTED FROM THE STAGE
STORES, INC. CONSOLIDATED FINANCIAL STATEMENTS
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO
SUCH FINANCIAL STATEMENTS.
</LEGEND>                                                        
<MULTIPLIER>                        1000                                
<PERIOD-TYPE>                     12-MOS                                 
<FISCAL-YEAR-END>              1/30/1999
<PERIOD-END>                   1/30/1999
<CASH>                            12,832                                
<SECURITIES>                           0                                
<RECEIVABLES>                          0                                
<ALLOWANCES>                           0                                
<INVENTORY>                      341,316                                
<CURRENT-ASSETS>                 508,437                                
<PP&E>                           349,512                                
<DEPRECIATION>                   116,249                                
<TOTAL-ASSETS>                   857,680                                
<CURRENT-LIABILITIES>            140,299                                
<BONDS>                          487,968                                
<COMMON>                             280                                
                  0                                
                            0                                
<OTHER-SE>                       204,112                                
<TOTAL-LIABILITY-AND-EQUITY>     857,680 
<SALES>                        1,173,547
<TOTAL-REVENUES>               1,173,547
<CGS>                            839,238                                
<TOTAL-COSTS>                    839,238                                
<OTHER-EXPENSES>                       0                                
<LOSS-PROVISION>                       0                                
<INTEREST-EXPENSE>                46,471                                
<INCOME-PRETAX>                    6,169                                
<INCOME-TAX>                       2,455                                
<INCOME-CONTINUING>                3,714                                
<DISCONTINUED>                         0                                
<EXTRAORDINARY>                        0                                
<CHANGES>                              0                                
<NET-INCOME>                       3,714                                
<EPS-PRIMARY>                       0.13                                
<EPS-DILUTED>                       0.13                                
                                                                 



</TABLE>


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