STAGE STORES INC
DEF 14A, 1999-04-13
DEPARTMENT STORES
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                    SCHEDULE 14A INFORMATION
   Proxy Statement Pursuant to Section 14(a)of the Securities
                      Exchange Act of 1934
                                
                   Filed by the Registrant [X]
                                
         Filed by a Party other than the Registrant [ ]
                                
Check the appropriate box:

[ ] Preliminary Proxy Statement
[ ] Confidential, for Use of the Commission
    only (as permitted by Rule 14a-6(e) (2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to ss. 240.14a-11(c) or
    ss. 240.14a-12
                                
                       STAGE STORES, Inc.
        (Name of Registrant as Specified in its Charter)
                                
                                
     (Name of Person(s) Filing Proxy Statement if other than
                         the Registrant)
                                
Payment of Filing Fee (Check the appropriate box):

[X] No fee required.
[ ] Fee computed on table below per Exchange Act Rules 14a-
      6(i) (4) and 0-11.

      1.   Title of each class of securities to which
           transaction applies:
      2.   Aggregate number of securities to which transaction applies:
      3.   Per unit price or other underlying value of transaction
           computed pursuant to Exchange Act Rule 0-11:
      4.   Proposed maximum aggregate value of transaction:
      5.   Total fee paid:

[ ] Fee paid previously with preliminary materials.
[ ] Check box if any part of the fee is offset as provided
    by Exchange Act Rule 0-11 (a) (2) and identify the
    filing for which the offsetting fee was paid
    previously. Identify the previous filing by
    registration statement number, or the Form or
    Schedule and the date of its filing.

      1.   Amount Previously Paid:
      2.   Form, Schedule or Registration Statement No.:
      3.   Filing Party:
      4.   Date Filed:

                                
                                
                                
<PAGE>                                
                        STAGE STORES INC.

              BEALLS   -   PALAIS ROYAL   -   STAGE


            NOTICE OF ANNUAL MEETING OF STOCKHOLDERS


     Notice  is  hereby  given that the  Annual  Meeting  of
Stockholders of Stage Stores, Inc., a Delaware corporation
("Stage  Stores" or the "Company") will  be  held  at  the
offices of the Company, 10201 Main Street, Houston,  Texas
77025  on  May 13, 1999, at 10:00 A.M., Houston time,  for
the following purposes:

     1. To  elect eight Directors for the ensuing year  and
        until their successors are elected;
     
     2. To elect auditors for the Company for the ensuing year; the
        Board of Directors has recommended PricewaterhouseCoopers LLP,
        the present auditors, for election as auditors;
     
     3. To vote on the Amended and Restated 1996 Equity Incentive
        Plan; and

     4. To  consider  and transact such other  business  as
        may  properly  come  before the  meeting,  and  any
        adjournment or adjournments thereof.
     
     Only stockholders of record at the close of business on
April 5, 1999 will be entitled to notice of and to vote at
the  meeting,  and  at  any  adjournment  or  adjournments
thereof.


               By order of the Board of Directors,


                    STAGE STORES, INC.

                    
                    James Marcum
                    Vice Chairman and Chief
                    Financial Officer

Dated: April 13, 1999





                         PROXY STATEMENT


                             GENERAL

     This  Proxy  is  solicited by the Board of  Directors  of  the
Company for use at the Annual Meeting of Stockholders which  will
be  held  at  the  offices  of the Company,  10201  Main  Street,
Houston,  Texas  77025 on May 13, 1999, at  10:00  A.M.,  Houston
time.

     References  to  a particular year are to the Company's  fiscal
year  which  is the 52 or 53 week period ending on  the  Saturday
closest  to  January 31 of the following calendar year  (e.g.,  a
reference  to  "1998"  is a reference to the  fiscal  year  ended
January 30, 1999).

                         VOTING MATTERS

     The  Company's authorized common equity securities consist  of
par  value $0.01 per share common stock ("Common Stock") and  par
value  $0.01  per  share Class B common stock  ("Class  B  Common
Stock").  Except  as otherwise described herein,  all  shares  of
Common  Stock and Class B Common Stock are identical and  entitle
the  holders  thereof to the same rights and  privileges  (except
with  respect  to voting privileges). Holders of Class  B  Common
Stock  may elect at any time to convert any or all of such shares
into Common Stock, on a share-for-share basis, to the extent  the
holder  thereof  is not prohibited from owning additional  voting
securities  by virtue of regulatory restrictions. The holders  of
Common Stock are entitled to one vote per share on all matters to
be  voted  upon by the stockholders. Except as required  by  law,
holders of Class B Common Stock do not have the right to vote  on
any matters to be voted upon by the stockholders.

     The representation in person or by proxy of a majority of  the
outstanding  shares of Common Stock entitled to  a  vote  at  the
meeting  is necessary to provide a quorum for the transaction  of
business  at  the  meeting.  Shares can  only  be  voted  if  the
stockholder is present in person or is represented by a  properly
signed  proxy. Each stockholder's vote is very important. Whether
or  not you plan to attend the meeting in person, please sign and
promptly  return the enclosed proxy card. All signed and returned
proxies  will  be counted towards establishing a quorum  for  the
meeting, regardless of how the shares are voted.

     Shares  represented by proxy will be voted in accordance  with
your  instructions. You may specify your choice  by  marking  the
appropriate box on the proxy card. If your proxy card  is  signed
and  returned  without specifying choices, your  shares  will  be
voted  FOR  the  Board  of  Director's  proposals,  and  as   the
individuals named as proxy deem advisable on all other matters as
may properly come before the meeting.

     For  all  matters  to  be  voted  upon  at  the  meeting,  the
affirmative  vote of a majority of shares present  in  person  or
represented  by  proxy, and entitled to vote on  the  matter,  is
necessary  for  approval. Withholding authority  to  vote  or  an
instruction to abstain from voting on a proposal will be  treated
as  shares  present  and entitled to vote and,  for  purposes  of
determining the outcome of the vote, will have the same effect as
a  vote  against the proposal. A broker "non-vote" occurs when  a
nominee  holding  shares for a beneficial holder  does  not  have
discretionary   voting  power  and  does   not   receive   voting
instructions  from the beneficial owner. Broker "non-votes"  will
not be treated as shares present and entitled to vote on a voting
matter and will have no effect on the outcome of the vote.

     Any  stockholder giving the enclosed Proxy has  the  power  to
revoke such proxy prior to exercise either by voting by ballot at
the meeting, by executing a later-dated proxy or by delivering  a
signed  written  notice of the revocation to the  office  of  the
Secretary  of  the Company before the meeting begins.  The  Proxy
will  be  voted at the meeting if the signer of the Proxy  was  a
stockholder of record on April 5, 1999 (the "Record Date").


     On  the  Record Date, there were 26,743,461 shares  of  Common
Stock  outstanding  and entitled to vote  at  the  meeting.  Each
outstanding share of Common Stock is entitled to one vote. On the
Record Date, there were 1,250,584 shares of Class B Common  Stock
outstanding. Class B Common Stock is not entitled to  vote.  This
Proxy  Statement  is first being sent to the stockholders  on  or
about April 13, 1999. A list of the stockholders entitled to vote
at  the  meeting will be available for inspection at the  meeting
for purposes relating to the meeting.
                                
                     SOLICITATION OF PROXIES

     The  Company  has retained Corporate Investor  Communications,
Inc.  as proxy solicitor for a fee.  Solicitation of Proxies  may
also  be  made  through  officers and regular  employees  of  the
Company   by  telephone  or  in  person  with  some  stockholders
following   the  original  solicitation  period.  No   additional
compensation will be paid to such officers and regular  employees
for proxy solicitation. Expenses incurred in the solicitation  of
Proxies  will be borne by the Company, including the charges  and
expenses   of   brokerage   firms  and  others   for   forwarding
solicitation material to beneficial owners of Common Stock.
                                
                    MATTERS TO BE ACTED UPON

1.   Election of Directors

     The  Board of Directors recommends that the stockholders  vote
FOR each nominee for Director as set forth below. Eight Directors
are  to be elected at the meeting, each to hold office until  the
following Annual Meeting of Stockholders when a successor is duly
elected  and  qualified  or  until  his  or  her  earlier  death,
resignation or removal.

     Each  nominee  listed  below  is  currently  a  Director.  The
following  information pertains to each nominee's (i) age  as  of
April  1, 1999, (ii) principal occupations for at least the  past
five years and (iii) certain other directorships:


     Name        Age            Positions Currently Held
Carl Tooker       51    Chairman, Chief Executive Officer and
                        President of Stage Stores
James Marcum      39    Director, Vice Chairman and Chief
                        Financial Officer of Stage Stores
Harold Compton    51    Executive Vice President and Chief
                        Operating Officer of CompUSA, Inc.
Robert Huth       53    Director, President and Chief Operating
                        Officer of David's Bridal, Inc.
Richard Jolosky   64    Director and Vice Chairman of Payless
                        ShoeSource, Inc.
Jack Bush         64    President of Raintree Partners, Inc. and
                        Chairman, Director and Chief Executive
                        Officer of Jumbo Sports
David Thomas      49    Managing Director of Citicorp Venture
                        Capital , Ltd.
John Wiesner      61    Former Chairman and Chief Executive
                        Officer of C. R. Anthony Company


      Mr.  Tooker  joined the Company as Director, President  and
Chief  Operating Officer on July 1, 1993. On July  1,  1994,  Mr.
Tooker  was appointed Chief Executive Officer and on January  27,
1997,  Mr.  Tooker was elected Chairman of the Board. Mr.  Tooker
has  26  years of experience in the retail industry, 18 of  which
were  spent at the May Co. where he served as Chairman and  Chief
Operating  Officer of Filene's of Boston from 1988  to  1990.  In
1990,   Mr.   Tooker  joined  Rich's,  a  division  of  Federated
Department  Stores,  Inc.,  as  President  and  Chief   Operating
Officer,  and in 1991 Mr. Tooker was promoted to Chief  Executive
Officer  of  Rich's where he served until joining the Company  in
1993.

     Mr. Marcum joined the Company in June 1995 as Executive Vice
President  and Chief Financial Officer, was elected to the  Board
on  August  20, 1997 and was promoted to Vice Chairman and  Chief
Financial Officer on March 5, 1998. Prior to joining the Company,
Mr.  Marcum  held  various positions at the Melville  Corporation
where  he was employed since 1983. Mr. Marcum served as Treasurer
of  Melville  Corporation from 1986 to 1989, Vice  President  and
Controller  of  Marshalls,  Inc.,  a  division  of  the  Melville
Corporation,  from 1989 to 1990 and as Senior Vice President  and
Chief  Financial Officer of Marshalls, Inc. from  1990  to  1995.
Mr.  Marcum  has been nominated as a director candidate  for  The
Bombay  Company,  Inc.  to be voted on by shareholders  at  their
annual meeting on May 20, 1999.

      Mr.  Compton  has  been a Director since  March  1997.  Mr.
Compton  is  also  Executive Vice President and  Chief  Operating
Officer of CompUSA, Inc. where he has served since January  1995.
Mr. Compton is also President of CompUSA Stores.  Previously,  he
served  as Executive Vice President-Operations of CompUSA  Stores
from August 1994 to January 1995. Prior to joining CompUSA, Inc.,
Mr.  Compton served as President and Chief Operating  Officer  of
Central  Electric Inc. from December 1993 to August 1994  and  as
Executive   Vice  President-Operations  &  Human   Resources   of
HomeBase, Inc. from 1989 to 1993.  Mr. Compton is also a director
of Linens `N Things, Inc. and Jumbo Sports.

      Mr. Huth has been a Director since March 1997. Mr. Huth  is
also  Director, President and Chief Operating Officer of  David's
Bridal  where he has served since 1995. Prior to joining  David's
Bridal, Mr. Huth served as Director, Executive Vice President and
Chief  Financial  Officer of Melville Corporation  from  1987  to
1995.

      Mr.  Jolosky  has  been a Director since  March  1997.  Mr.
Jolosky is also Director and Vice Chairman of Payless ShoeSource,
Inc.  where  he  has served since 1996. Prior to joining  Payless
ShoeSource,  Inc.,  Mr.  Jolosky served as  President  and  Chief
Executive Officer of Silverman Jewelry Company from 1995 to  1996
and  as Chief Executive Officer of the Richard Allen Company from
1992 to 1995.

     Mr.  Bush has been a Director since December 1997.  Mr. Bush
is  also  President  of  Raintree Partners,  Inc.,  a  management
consulting  firm  where  he has served since  1995,  as  well  as
Chairman,  Director and Chief Executive Officer of Jumbo  Sports,
Director  of TeleQuip Co. and Chairman of the Strategic Board  of
Directors of the College of Business and Public Administration at
the  University of Missouri.  From 1991 to August 1995, Mr.  Bush
was President and Director of Michaels Stores, Inc.

     Mr.  Thomas has been a Director since September  1997.   Mr.
Thomas  has been a Managing Director of Citicorp Venture Capital,
Ltd.  and  a  Vice President of Court Square Capital Limited  for
more than five years.  Mr. Thomas is also a director of Lifestyle
Furnishings  International  Ltd.,  Galey  &  Lord,  Inc.,   Anvil
Knitwear,  Inc., Neenah Corporation, Plainwell, Inc., Sleepmaster
Corporation and American Commercial Lines, LLC.

     Mr.  Wiesner has been a Director since July 1997.  Prior  to
joining  the  Company, Mr. Wiesner held varying positions  at  CR
Anthony, including Chairman of the Board, Chief Executive Officer
from  1987 to 1997, and President from 1987 to 1990 and  1992  to
1995. Mr. Wiesner is also a director of Lamont Apparel, Inc.  and
Elder Beerman, Inc.

2.   Election of Auditors

   The  Audit Committee of the Board of Directors recommends that
the   stockholders  vote  FOR  the  election  of  the   firm   of
PricewaterhouseCoopers  LLP  as  the  auditors   to   audit   the
consolidated  financial  statements  of  the  Company   and   the
financial  statements  of  certain of its  subsidiaries  for  the
fiscal year ending January 29, 2000.

     Representatives of PricewaterhouseCoopers LLP are expected  to
be  present at the Annual Meeting of Stockholders. They will have
the  opportunity to make statements if they desire to do  so  and
will be available to respond to appropriate questions.

3.   Approval of the Amended and Restated 1996 Equity  Incentive
     Plan

     Under   the  existing  Amended  and  Restated  1996   Equity
Incentive  Plan (the "1996 Equity Incentive Plan"), an  aggregate
of  1,500,000  shares  of  common stock have  been  reserved  for
issuance.   Of this amount, 83,299 shares of common stock  remain
available for future grant.  In addition, the Company has granted
1,077,725  options  under  the 1996 Equity  Incentive  Plan  with
exercise  prices  higher than the market price of  the  Company's
common  stock  as  of  January 29, 1999.  The  Company  does  not
currently anticipate repricing these options, but rather, intends
to  continue  granting awards which are designed to  advance  the
interests  of  the  Company  and its  shareholders  by  providing
incentives  to  certain  key employees of  the  Company  and  its
subsidiaries  who contribute significantly to the  strategic  and
long-term  performance objectives and growth of the Company.  The
Board of Directors regards such awards as a significant incentive
to  such employees and, for this reason, in order to continue  to
provide  the Company with such flexibility, is proposing  (a)  to
increase the number of shares of common stock reserved under  the
1996  Equity  Incentive  Plan by 2,000,000,  bringing  the  total
number  of shares of common stock reserved under the 1996  Equity
Incentive  Plan to 3,500,000 and (b) to extend the  term  of  the
plan through 2009 (as amended, the "Proposed Plan").
     
     The  Board of Directors considers the increase of shares  of
Common  Stock  that  may  be  issued  under  the  Proposed   Plan
appropriate and equitable and is requesting that the shareholders
approve  the proposed amendment.   The following is a description
of the principal features of the Proposed Plan (see Exhibit A for
a copy of the Proposed Plan in its entirety):

     The Proposed Plan provides for the granting to employees and
other  key  individuals who perform services for the Company  and
its  subsidiaries  ("Participants") of  the  following  types  of
incentive  awards:  stock  options,  stock  appreciation   rights
("SARs"), restricted stock, performance units, performance grants
and  other  types  of awards that the Board of Directors  or  the
Compensation  Committee (the "Plan Administrator")  deems  to  be
consistent  with the purposes of the Proposed Plan. An  aggregate
of  3,500,000  shares  of  Common Stock have  been  reserved  for
issuance  under the Proposed Plan; however, no Participant  shall
be  entitled to receive grants of Common Stock, stock options  or
SARs with respect to Common Stock, in any calendar year in excess
of 400,000 shares in the aggregate. The Proposed Plan affords the
Company  latitude  in  tailoring incentive compensation  for  the
retention  of  key personnel, to support corporate  and  business
objectives, and to anticipate and respond to a changing  business
environment and competitive compensation practices.

     The  Plan  Administrator will have exclusive  discretion  to
select the Participants and to determine the type, size and terms
of  each award, to modify the terms of awards, to determine  when
awards  will  be  granted  and  paid,  and  to  make  all   other
determinations  which  it deems necessary  or  desirable  in  the
interpretation  and  administration of  the  Proposed  Plan.  The
Proposed  Plan is scheduled to terminate ten years from the  date
that   the  Proposed  Plan  is  approved  and  adopted   by   the
shareholders  of  the  Company, unless  extended  for  up  to  an
additional  five years by action of the Board of Directors.  With
limited  exceptions, including termination  of  employment  as  a
result of death, disability or retirement, or except as otherwise
determined  by the Plan Administrator, rights to these  forms  of
contingent compensation are forfeited if a recipient's employment
or  performance of services terminates within a specified  period
following  the  award.  Generally,  a  Participant's  rights  and
interest under the Proposed Plan will not be transferable  except
by will or by the laws of descent and distribution.

     Options,  which  include  nonqualified  stock  options   and
incentive  stock  options, are rights  to  purchase  a  specified
number  of  shares of Common Stock at a price fixed by  the  Plan
Administrator. The option grant price must be equal to or greater
than  the  fair market value of the underlying shares  of  Common
Stock  on  the date of grant. Options generally will  expire  not
later  than  ten years after the date on which they are  granted.
Options  will  become  exercisable at  such  times  and  in  such
installments  as the Plan Administrator shall determine.  Payment
of  the option price must be made in full at the time of exercise
in such form (including, but not limited to, cash or Common Stock
of the Company) as the Plan Administrator may determine.
     
     An  SAR  may  be  granted alone, or in tandem  with  another
option  or award, or a holder of an option or other award may  be
granted  a  related  SAR,  either at the  time  of  grant  or  by
amendment  thereafter. In the event that an  SAR  is  granted  in
tandem  with another award, the holder of the SAR must  surrender
the  SAR and surrender, unexercised, any related option or  other
award,  and the holder will receive in exchange, at the  election
of  the  Plan  Administrator,  cash  or  Common  Stock  or  other
consideration, or any combination thereof, equal in value to  the
difference between the exercise price or option price  per  share
and  the  fair  market value per share on the last  business  day
preceding  the  date  of exercise, times  the  number  of  shares
subject  to the SAR or option or other award, or portion thereof,
which is exercised.
     
     A  restricted stock award is an award of a given  number  of
shares of Common Stock which are subject to a restriction against
transfer and to a risk of forfeiture during a period set  by  the
Plan Administrator.

     Performance grants are awards whose final value, if any,  is
determined   by   the  degree  to  which  specified   performance
objectives have been achieved during an award period set  by  the
Plan  Administrator,  subject to such  adjustments  as  the  Plan
Administrator may approve based on relevant factors.  Performance
objectives  are based on such measures of performance, including,
without  limitation,  measures  of  industry,  Company,  unit  or
Participant performance, or any combination of the foregoing,  as
the Plan Administrator may determine. The Committee may make such
adjustments in the computation of any performance measure  as  it
deems appropriate. A target value of an award is established (and
may be amended thereafter) by the Plan Administrator and may be a
fixed  dollar  amount, an amount that varies from  time  to  time
based on the value of a share of Common Stock, or an amount  that
is  determinable  from  other  criteria  specified  by  the  Plan
Administrator. Payment of the final value of an award is made  as
promptly as practicable after the end of the award period  or  at
such other time or times as the Plan Administrator may determine.

     Upon  the  liquidation or dissolution  of  the  Company  all
outstanding  awards  under  the  Proposed  Plan  shall  terminate
immediately  prior  to the consummation of  such  liquidation  or
dissolution, unless otherwise provided by the Plan Administrator.
In  the  event of a proposed sale of all or substantially all  of
the  assets of the Company, or the merger of the Company with  or
into  another  corporation, all restrictions on  any  outstanding
awards  may  lapse and Participants may be entitled to  the  full
benefit  of such awards, as determined by the Plan Administrator,
immediately prior to the closing date of such sale or merger.

     Certain  Federal Tax Consequences under the  Proposed  Plan.
The  following  discussion addresses certain federal  income  tax
consequences under current law associated with awards made  under
the Proposed Plan. The following discussion is intended only as a
general  summary  of the federal income tax consequences  arising
under  the Proposed Plan based upon the Internal Revenue Code  of
1986, as amended (the "Code") as currently in effect.

     A Participant to whom a nonqualified stock option is granted will
not  recognize  any  income at the time  of  the  grant.  When  a
Participant  exercises a nonqualified stock option, he  generally
will   recognize  ordinary  compensation  income  equal  to   the
difference, if any, between the fair market value of  the  Common
Stock  he  receives at such time and the option's exercise  price
and the Company for which the Participant performed services will
receive a corresponding deduction.

     A  participant to whom an incentive stock option is  granted
will not recognize any ordinary income at the time of grant or at
the  time of exercise and his employer will not be entitled to  a
tax  deduction. However, upon the exercise of an incentive  stock
option, the Participant generally will be required to include the
excess of fair market value of the Common Stock over the option's
exercise price in his alternative minimum taxable income and,  as
a  result,  he  may  be  subject to an  alternative  minimum  tax
("AMT"). In order to obtain incentive stock option treatment  for
federal  income  tax  purposes, a  Participant  (i)  must  be  an
employee  of  the Company or a subsidiary continuously  from  the
date of grant until any termination of employment and (ii) in the
event  of  such  a termination, must exercise an incentive  stock
option  within  three  months after such termination,  except  if
disabled,  in which case exercise may occur within one year  from
the  date  of  termination of employment. If a Participant  holds
Common  Stock  received upon the exercise of an  incentive  stock
option  for more than one year after exercise and more  than  two
years  after  the  option  was granted  (the  "Statutory  Holding
Periods"),  then  upon  a  sale of  such  Common  Stock  he  will
recognize long-term capital gain or loss equal to the difference,
if  any,  between the sale price of such shares and the  option's
exercise  price and his employer will not be entitled  to  a  tax
deduction.  If the Participant has not held such shares  for  the
Statutory   Holding  Periods,  when  he  sells  such   share   (a
"disqualifying   disposition")   he   will   recognize   ordinary
compensation  income equal to the lesser of (i)  the  excess,  if
any,  of  the  fair market value of such shares on  the  date  of
exercise over the exercise price or (ii) the excess, if  any,  of
the  sale price over the exercise price and the Company for which
the  Participant performed services will receive a  corresponding
deduction.

     A  Participant  will not recognize any taxable  income  upon
date  of  grant  for SARs in a nonqualified stock  option  or  an
incentive  stock option. At the time of exercise,  a  Participant
generally  will recognize ordinary compensation income  (and  his
employer will be entitled to a corresponding tax deduction) in an
amount  equal to the cash and the fair market value of the Common
Stock he receives to satisfy his SARs.

     With  respect to restricted stock awards, unless he files  a
timely  election with the Internal Revenue Service under  Section
83(b) of the Code (a "Section 83(b) election"), a Participant who
receives  Common Stock pursuant to a restricted stock award  will
not  recognize any taxable income upon the receipt of such award,
but  will recognize taxable compensation income, at the time  his
interest in such shares is no longer subject to the restrictions.
Alternatively, by filing a Section 83(b) election within 30  days
after  the  shares  are  granted, the Participant  may  elect  to
recognize ordinary income equal to the fair market value  of  the
shares  on  the  grant date. If a Participant  does  not  make  a
Section 83(b) election, dividends paid on restricted stock awards
will  be  includable in his income as compensation when received.
The timing of any tax deduction by the Company will correspond to
the Participant's recognition of taxable income.

     A Participant to whom a performance grant award is made will
not recognize taxable income at the time such award is made. Such
Participant generally will recognize taxable income, however,  at
the  time  cash,  Common  Stock or other  Company  securities  or
property  are  paid to him pursuant to such award  in  an  amount
equal  to  the amount of such cash and the fair market  value  at
such  time  of such shares, securities or property.   Any  income
equivalents paid to a Participant with respect to his performance
grant award should generally be regarded as compensation.

     If  a  Participant  who  receives  Common  Stock  under  the
Proposed Plan (whether pursuant to the exercise of an option,  as
a  restricted  stock award, or as a performance grant  award)  is
subject to Section 16(b) of the Securities Exchange Act of  1934,
as  amended  (the "Exchange Act") (such recipient, an "Insider"),
the tax consequences may be different from those described above.
Generally, an Insider will not recognize income (or, in the  case
of the exercise of an incentive stock option, alternative minimum
taxable income) on receipt of Common Stock until he is no  longer
subject  to  liability with respect to the  disposition  of  such
Common  Stock.  However, by filing a Section 83(b) election  with
the Internal Revenue Service no later than 30 days after the date
of  transfer  of property (e.g., after exercise of a nonqualified
stock  option that was granted within six months of such exercise
to  the  extent  a  six month holding period  is   required),  an
Insider may elect to be taxed based upon the fair market value of
the Common Stock at the time of such transfer.

     Subject  to  certain  limitations  described  in  the   next
paragraph,  the  company  for which a Participant  is  performing
services  generally will be allowed to deduct  amounts  that  are
includable  in the Participant's income as ordinary  compensation
income at the time such amounts are so includable, provided  that
such  amounts  qualify  as reasonable compensation  for  personal
services actually rendered.

     With  limited exceptions, the Company may not deduct certain
compensation paid to its chief executive officer or  any  of  its
four   other   highest  paid  executives  to  the   extent   such
compensation exceeds $1 million in any taxable year. Depending on
the  circumstances, some or all of the compensation paid to  such
an  executive  under  the  Proposed Plan  may  be  nondeductible.
Nondeductibility  would  result in additional  tax  cost  to  the
Company. It is contemplated that the individual grant limitations
on options which may be made to any employee in any calendar year
under  the Proposed Plan will enable options to be granted  under
the   Proposed   Plan   to  qualify  for  the  "performance-based
compensation"  exclusion  under  the  $1.0  million   limitation.
Nevertheless, there is no assurance that compensation realized by
a  Participant  with respect to any particular  award  under  the
Proposed Plan would qualify as a deductible compensation  expense
under this limitation exclusion.

4.   Other Business

     The Board of Directors does not know of any other business to
be  presented at the Annual Meeting of Stockholders. If any other
matters come before the meeting, however, it is intended that the
persons named in the enclosed form of Proxy will vote said  Proxy
in accordance with their best judgment.

     DIRECTORS MEETINGS, COMMITTEE MEETINGS AND COMPENSATION

Directors Meetings

     The Board of Directors held 6 meetings during 1998. All of the
Company's  Directors  participated  in  excess  of  75%  of   the
meetings.

Committee Meetings

     The Audit Committee, which currently consists of Messrs. Bush,
Huth  and  Wiesner, recommends the engagement  of  the  Company's
independent auditors and oversees actions taken by the  auditors.
The Audit Committee held 2 meetings during 1998.

     The Compensation Committee, which currently consists of Messrs.
Compton  and Jolosky, approves the compensation of executives  of
the Company, makes recommendations to the Board of Directors with
respect   to  standards  for  setting  compensation  levels   and
administers  the  Company's incentive  plans.   The  Compensation
Committee held 2 meetings during 1998.

Compensation of Directors

     Directors  who  are full-time employees or affiliates  of  the
Company  receive no additional compensation for  serving  on  the
Board of Directors. Directors who are not full-time employees  or
affiliates  of the Company (Messrs. Bush, Compton, Huth,  Jolosky
and  Wiesner) receive quarterly cash compensation of  $5,000  for
services  rendered  as  Director and $1,000  for  each  committee
meeting  the  Director attends.  In addition, such Directors  are
eligible  for annual option grants.  During 1998, such  Directors
each  received  2,500 option grants.  The option grants  were  at
100%  of fair market value of the Company's common stock  on  the
grant date.  Such options vest evenly over a four year period.


                     EXECUTIVE COMPENSATION

Summary Compensation Table

     The following summarizes, for the fiscal years indicated,  the
principal  components  of compensation for  the  Company's  Chief
Executive  Officer  (the "CEO") and the four highest  compensated
executive    officers   (collectively,   the   "named   executive
officers"). Sections omitted are not applicable.


                                                     Long-term
                        Annual Compensation      Compensation Awards      
                                        Annual         
                                        Other              
                                        Annual              Securities

Name and                                Compen-  Restricted Underlying All Other
Principle      Fiscal Salary  Bonus      sation     Stock    Options/    Comp.
Position        Year   ($)    ($)(1)       ($)       ($)     SARs (#)   ($)(3)
                                                                   
Carl Tooker,    1998 758,333     --    137,658(4)    744,750     35,000   9,282
Chairman, Chief 1997 683,438 645,000   119,341(5)  3,225,000     50,000   9,282
Executive       1996 600,000 300,000 1,010,426(6)         --    213,136   1,273
Officer and
President
                                                                   
James Marcum,   1998 420,833     --     62,539(7)    372,375     42,000   2,127
Director, Vice  1997 377,563 322,000   110,945(8)    806,250     15,000   1,483
Chairman and    1996 295,833 120,000   173,415(9)         --     71,046     952
Chief Financial
Officer
                                                                   
Stephen Lovell, 1998 420,833     --     62,404(10)    372,375    42,000   3,232
Vice Chairman   1997 363,044  322,000  527,017(11)    806,250    15,000   2,332
and Chief Field 1996 295,833  120,000  133,069(12)         --    71,046     865
Operations
Officer
                                                                   
Ron Lucas,      1998 222,500     --  1,027,495(13)    165,500    22,500   5,313
Executive Vice  1997 204,662  163,000   15,170(14)    161,250     5,000   3,967
President,      1996 187,500   76,000   49,516(15)         __    33,154     174
Human
Resources
                                                                     
Jim Bodemuller, 1998 292,624     --     16,485(16)    211,013    25,000   6,781
Executive Vice  1997 188,493     --     23,679(17)    161,250    35,000   1,832
President and   1996    --       --           --           --        --      --
Chief
Information
Officer
                                                                     
Harry Brown,    1998 385,417     --     67,008(19)    372,375    17,000   9,282
former Vice     1997 417,964 272,000    16,210(20)    806,250   170,000   3,053
Chairman and    1996    --       --           --           --        --      --
Chief           
Merchandising
Officer (18)

___________________________________

(1)  Amounts  reflect  bonuses earned  during  the  fiscal  year
     covered (and paid during the subsequent fiscal year).

(2)  The  following represents the restricted stock holdings by the
     named executives officers at January 30, 1999:


                                    Value
                                    Using
                                   January
                                   29, 1999
                        Shares      Market
      Executive          Held       Price
                                  
      Carl Tooker       118,000    $944,000
      James Marcum       34,000     272,000
      Stephen Lovell     34,000     272,000
      Ron Lucas           9,000      72,000
      Jim Bodemuller      5,000      40,000
      Harry Brown        27,250     218,000
                                            

(3)  Amounts reflect premiums paid for life insurance coverage.

(4)  Amount  shown  includes imputed  interest  on  executive
     loans  of $78,263 and a distribution related to options vested
     of $38,000 paid to Mr. Tooker during 1998.

(5)  Amount  shown includes imputed interest on executive loans  of
     $45,685  and  a  distribution related  to  options  vested  of
     $38,000 paid to Mr. Tooker during 1997.

(6)  Amount  shown includes the value realized by Mr.  Tooker  upon
     the  exercise  of options for common stock of $895,000  during
     1996.  Value  realized is based upon the  fair  value  of  the
     stock  at  the exercise date minus the exercise price.  Amount
     shown  also  includes imputed interest on executive  loans  of
     $44,946  and  a  distribution related  to  options  vested  of
     $38,000 paid to Mr. Tooker during 1996.

(7)  Amount  shown  includes imputed  interest  on  executive
     loans of $24,977 paid to Mr. Marcum during 1998.

(8)  Amount  shown includes moving expenses of $74,490 and  imputed
     interest  on  executive loans of $20,485 paid  to  Mr.  Marcum
     during 1997.

(9)  Amount  shown includes the value realized by Mr.  Marcum  upon
     the  exercise  of options for common stock of $142,400  during
     1996.  Value  realized is based upon the  fair  value  of  the
     stock at the exercise date minus the exercise price.

(10) Amount  shown  includes imputed  interest  on  executive
     loans of $42,880 paid to Mr. Lovell during 1998.

(11) Amount shown includes the value realized by  Mr.  Lovell
     upon  the  exercise  of options for common stock  of  $485,941
     during  1997. Value realized is based upon the fair  value  of
     the stock at the exercise date minus the exercise price.
   
(12) Amount  shown includes the value realized by  Mr.  Lovell
     upon  the  exercise  of options for common stock  of  $106,800
     during  1996. Value realized is based upon the fair  value  of
     the stock at the exercise date minus the exercise price.

(13) Amount shown includes the value realized by Mr. Lucas  upon
     the exercise of options for common stock of $985,139 during 1998.
     Value realized is based upon the fair value of the stock at the
     exercise date minus the exercise price.

(14) Amount shown includes automobile allowance of $12,000  paid
     to Mr. Lucas during 1997.

(15) Amount shown includes moving expenses of $43,062 paid  to
     Mr. Lucas during 1996.

(16) Amount  shown includes automobile allowance of $12,000  and
     health  insurance benefits of $4,485 paid to   Mr.  Bodemuller
     during 1998.

(17) Amount shown includes moving expenses of $20,270 paid to Mr.
     Bodemuller during 1997.

(18) Mr.  Brown resigned from the Company on November  11,  1998
     effective December 31, 1998.

(19) Amount shown includes deferred compensation distribution of
     $52,122 paid to Mr. Brown during 1998. The amount shown excludes
     a termination payment of $1,299,000 Mr. Brown received upon his
     resignation.

(20) Amounts  shown  reflects moving  expenses  of  $11,210  and
     housing  and automobile allowances of $5,000 paid to Mr.  Brown
     during 1997.


Option/SAR Grants During 1998

      The following discloses options granted during 1998 to  the
named executive officers.

                         Individual Grants                                   
            Number of                                   Potential Realizable
           Securities  % of Total                        Value at Assumed
             Under-    Options/                        Annual Rates of Stock
              lying      SAR's                         Price Appreciation for   
            Options/  Granted to                          Option Term (2)     
              SAR's    Employees  Exercise    Ex-         5%           10%
             Granted   in Fiscal   or Base  piration Annual Growth Annual Growth
Name         (#) (1)    Year(%)   Price ($)   Date     Rate ($)      Rate ($)

Carl Tooker    35,000      6.93      51.63    3/31/08   1,136,334    2,879,693
                                                                
James Marcum   17,000      3.37      51.63    3/31/08     551,934    1,398,708
               25,000      4.95      10.50   12/03/08     165,085      418,357
                                                                
Steve Lovell   17,000      3.37      51.63    3/31/08     551,934    1,398,708
               25,000      4.95      10.50   12/03/08     165,085      418,357
                                                                
Ron Lucas       7,500      1.48      51.63    3/31/08     243,500      617,077
               15,000      2.97      10.50   12/03/08      99,051      251,014
                                                                
Jim Bodemuller 10,000      1.98      51.63    3/31/08     324,667      822,770
               15,000      2.97      10.50   12/03/08      99,051      251,014
                                                                
Harry Brown(3) 17,000      3.37      51.63    3/31/08     551,934    1,398,708

____________________

(1)  All  of  such options were granted under the 1996  Incentive
     Plan. The options granted under the Stock Option Plan are subject
     to vesting.

(2)  The  potential realizable values presented represent assumed
     annual growth rates multiplied by base prices in effect as of the
     date of the grants.  The potential realizable value of the grants
     calculated assuming growth on the stock price as of January 29,
     1999 of $8.00 less the exercise price would be as follows:

                                        Potential Realizable Value at
               Number of              Assumed Annual Rates of Stock Price     
              Securities              Appreciation for Option Term Using
              Underlying                January 29, 1999 Market Value   
               Options/            
                 SAR's     Expiration     5% Annual       10% Annual
Name          Granted (#)     Date     Growth Rate ($)  Growth Rate ($)

Carl Tooker     35,000       3/31/08           --               --
                                                  
James Marcum    17,000       3/31/08           --               --
                25,000      12/03/08         63,279          256,248
                                                     
Steve Lovell    17,000       3/31/08           --               --
                25,000      12/03/08         63,279          256,248
                                                     
Ron Lucas        7,500       3/31/08           --               --
                15,000      12/03/08         37,967          153,749  
                                                     
Jim Bodemuller  10,000       3/31/08           --               --
                15,000      12/03/08         37,967          153,749
                                                     
Harry Brown(3)  17,000       3/31/08           --               --


                                                     
(3)   Amount includes 8,500 shares that were cancelled  upon  Mr.
Brown's resignation.


Aggregated  Option/SAR Exercises During 1998  and  1998  Year-End
Option/SAR Values

     The following summarizes exercises of stock options (granted
in  prior years) by the named executive officers during 1998,  as
well  as the number and value of all unexercised options held  by
the named executive officers at the end of 1998.

                                            Number of           
                                            Securities        Value of
                                            Underlying      Unexercised In-
                                            Unexercised       the-Money
                                          Options/SARs at   Options/SARs at
                Shares                      FY-End (#)       FY-End($)(2)
              Acquired on  Value Realized   Exercisable/      Exercisable/
 Name         Exercise (#)    ($) (1)      Unexercisable     Unexercisable

Carl Tooker        --           --        154,589/247,745   $835,630/$247,520
 
James Marcum       --           --        103,213/100,614   $440,293/--

Stephen Lovell     --           --         51,110/114,822   $224,297/$38,646

Ron Lucas        29,667      985,139           --/68,878          --/$98,369

Jim Bodemuller     --           --          8,750/51,250          --/--

Harry Brown        --           --         42,500/93,500          --/-- 


____________________

(1)  Value realized is based upon the fair market value of the
     stock at the exercise date minus the exercise price.

(2)  Value is based upon the closing price of the Common Stock
     on January 29, 1999 of $8.00 minus the exercise price.


Employment Agreements

     The  Company entered into employment agreements with the named
executive officers which provide for their initial base  salaries
as  well  as  annual  incentive bonuses as  agreed  to  with  the
Compensation  Committee. The employment agreements  also  provide
for   annual  performance  reviews,  salary  increases   at   the
discretion of the Compensation Committee and participation in all
other bonus and benefit plans available to executive officers  of
the Company.

     If the Company terminates any of the named executive officers,
other   than  for  good  cause  (as  defined  in  the  respective
employment agreements) or if any of the named executive  officers
terminate their employment agreement for good reason (as  defined
in  the  respective employment agreements), the  named  executive
officer would be entitled to two times his base salary as well as
targeted  bonus amounts, any accrued or unpaid bonus, salary  and
deferred compensation, any expense allowances and any earned  but
unpaid  benefits   under  the  Company's   benefit  plans. 
In addition, any unvested stock options and restricted stock awards 
would continue to vest during this two year period. In the event any
of the named executive officers are terminated following a change
in  control  (as  defined  in  the  respective  agreements),  the
employment  agreements  provide that  the  respective  individual
would be entitled to three times his base salary plus the amounts
referred  to above.  In the event of a change of control  of  the
Company  in  which  the  Company does not survive,  all  unvested
options  for  the  purchase of Common Stock and restricted  stock
held by the aforementioned individuals would vest immediately and
the respective individual would also be entitled to certain other
payments   as  specified  in  the  employment  agreements.    The
employment  agreements  also  contain  certain  non-compete   and
confidentiality  provisions. Each of  the  employment  agreements
renew annually in accordance with its terms.

Company Retirement Plans

Retirement Plan

     The  Stage  Stores, Inc. Retirement Plan  (the  "Plan")  is  a
qualified  defined  benefit plan. Benefits under  the   Plan  are
administered  through a trust arrangement providing  benefits  in
the  form  of monthly payments or a single lump sum payment.  The
Plan  covers  substantially all employees who have completed  one
year  of service with 1,000 hours of service as of June 30, 1998.
Effective  June  30,  1998, the Plan was frozen.  There  were  no
future  benefit accruals after that date. Any service after  that
date  will  continue to count toward vesting and eligibility  for
normal and early retirement.

     The Plan is administered by the retirement plan committee (the
"Retirement  Committee"), and the Company appoints its  three  to
five members. All determinations of the Retirement Committee  are
made  in  accordance with the provisions of the Plan in a uniform
and nondiscriminatory manner.

     Generally, a participant is eligible for a benefit on  his/her
normal retirement date, which is the later of age 65 or the fifth
anniversary of the date of hire. A participant may elect an early
retirement  benefit if he/she is at least 55 years  old,  has  10
Years  of  Service  (as defined below) and  retires  from  active
employment  with  the  Company.  Early  retirement  benefits  are
reduced according to a formula established in the Plan based upon
each full month that the participant's age is less than 65 on the
date  the  payments  commence. If a  participant  who  is  vested
terminates  employment, he/she is entitled to a deferred  benefit
payable at his/her normal retirement date or an earlier date,  if
requested, but not before age 55.

     The  amount of a participant's retirement benefit is based  on
each  Year of Credited Service (as defined below) and on  his/her
earnings  for that year. The individual yearly benefits are  then
totaled  to  determine the annual benefit at age 65.  The  annual
amount of the participant's normal retirement benefit is derived,
subject  to certain limitations, by adding (i) 1% of earnings  up
to  $30,600  plus  1-1/2% of the excess  of  such  earnings  over
$30,600 for each Year of Credited Service earned on or after July
1,  1989  through December 31, 1991, (ii) 1% of  earnings  up  to
$31,800  plus 1-1/2% of the excess of such earnings over  $31,800
for each Year of Credited Service earned after December 31, 1991,
and  (iii) 1% of earnings up to $42,500 plus 1-1/2% of the excess
of  such  earnings over $42,500 for each Year of Credited Service
earned  after December 31, 1994 through June 30, 1998. The normal
retirement benefit formula produces an annual benefit,  which  is
paid  to  the  participant  in equal  monthly  installments.  The
standard  form of payment for a single participant is  a  monthly
benefit  payable  for the participant's life only.  The  standard
form  of  payment for a married participant is a  50%  joint  and
survivor benefit, which provides a reduced monthly benefit to the
participant during his/her lifetime, and 50% of that  benefit  to
the participant's spouse for his/her lifetime in the event of the
participant's death. Other forms of the payment are also provided
including   lump  sum  payouts,  but  they  require   participant
election. In addition, the Retirement Committee may elect to  pay
the  benefit equivalent of a benefit payable at normal retirement
date  in  the form of a lump sum payment, if the lump sum payment
does not exceed $3,500.

     Any  participant who is credited with 1,000 or more  hours  of
service  in  a calendar year receives a "Year of Service",  while
any  participant  who is credited with 1,284  or  more  hours  of
service in a calendar year receives a "Year of Credited Service".
Years  of  Service  determine  a  participant's  eligibility  for
benefits  under  the  Plan, and the percentage  vested  in  those
benefits.  After  five Years of Service, a  participant  is  100%
vested.

     The Plan is funded entirely by Company contributions that  are
held  by a trustee for the exclusive benefit of the participants.
The   Company  voluntarily  agreed  to  contribute  the   amounts
necessary  to  provide the assets required  to  meet  the  future
benefits payable to Plan participants. Under the Retirement Plan,
contributions  are  not  specifically  allocated  to   individual
participants.


The Benefit Equalization Plan

     The  Specialty Retailers, Inc. Benefit Equalization Plan  (the
"Equalization  Plan")  is a non-qualified  defined  benefit  plan
which is intended to replace the benefits that cannot be provided
under  the  terms  of the Retirement Plan on account  of  certain
limitations imposed under the Internal Revenue Code (for example,
the   Retirement   Plan  cannot  consider  compensation   for   a
participant  which is in excess of $150,000 when determining  the
participant's benefit). Effective June 30, 1998, the Equalization
Plan was frozen. There were no future benefit accruals after that
date.  Any service after that date will continue to count  toward
vesting  and  eligibility for normal and  early  retirement.  The
Equalization Plan is unfunded. However, upon a change of  control
as  defined in the Equalization Plan, the Company is required  to
deposit  into  a  rabbi  trust  sufficient  funds  to  cover  all
obligations then accrued under the Equalization Plan.

Supplemental Employee Retirement Plan
 
     In  1996,  the  Company adopted the Specialty Retailers,  Inc.
Supplemental  Employee Retirement Plan (the  "SERP").   The  SERP
provides  for  supplemental retirement benefits for  certain  key
executives of the Company upon retirement at or after age 65 with
at least 15 years of credited service with the Company.  The SERP
provides  for  annual  retirement  compensation  of  50%  of  the
retiree's  average  annual  base  salary  for  the  three   years
preceding  retirement, less amounts received under the  Company's
defined  benefit retirement plans.  Participants in the SERP  may
elect  to  receive reduced early retirement benefits at or  after
age 55 with at least 15 years of credited service.  Upon a change
in  control  as defined in the SERP, the Company is  required  to
deposit  into  a  rabbi  trust, sufficient  funds  to  cover  all
obligations  then  accrued under the SERP.   If  a  participant's
employment is terminated after a change in control by the Company
without  cause  or  by  the  participant  for  good  reason,  the
participant will be fully vested in the benefit that  would  have
been  payable  at  age  55.  This amount  will  be  paid  to  the
participant in a lump sum upon termination of employment.

     The estimated annual benefits payable upon retirement under the
Retirement  Plan, Equalization Plan and SERP at normal retirement
age  assuming  15 years of credited service, subject  to  certain
adjustments  permitted by applicable federal law, for  the  named
executive  officers would be as follows (assuming no increase  in
compensation): Mr. Tooker - $385,000 ; Mr. Marcum  -  $212,500  ;
Mr. Lovell - $212,500 ; Mr. Bodemuller - $150,000 ; and Mr. Lucas
- -  $112,500.   No  amounts were paid or distributed  during  1998
pursuant  to  any  of the above plans to any of  the  individuals
named  or included in the group in the summary compensation table
above.


Company Deferred Compensation Plan

     The  Specialty Retailers, Inc. Deferred Compensation Plan (the
"Deferred  Compensation  Plan") provides executive  officers  and
other  key  employees  of  the Company with  the  opportunity  to
participate in an unfunded, deferred compensation program that is
not  qualified  under  the  Code. Generally,  the  Code  and  the
Employee  Retirement  Income Security Act of  1974,  as  amended,
restrict  contributions to a 401(k) plan  by  highly  compensated
employees.  The Deferred Compensation Plan is intended  to  allow
participants to defer income at the same rates as those employees
not   restricted   by  such  regulations.  Under   the   Deferred
Compensation  Plan, participants may defer up  to  15%  of  their
salary  and bonus (not otherwise covered by the Company's  401(k)
plan) and earn a rate of return based on select indices chosen by
each  participant.  The Company may, but  is  not  obligated  to,
establish  a grantor trust for the purposes of holding assets  to
provide benefits to the participants. The Company will match  50%
of  the  first  6%  of  each participant's contributions  to  the
Deferred Compensation Plan not otherwise covered by the Company's
401(k)  plan.  Company  contributions vest  over  five  years  of
service.


Compensation Committee Report

     The  Compensation  Committee of  the  Board  of  Directors  is
responsible   for  administering  the  compensation   of   senior
executives   of  the  Company.  During  1998,  the   Compensation
Committee consisted of Messrs. Compton and Jolosky.

     The Company's executive compensation programs are designed  to
align  the  interests  of senior management  with  those  of  the
Company's  stockholders.  There  are  three  key  components   of
executive  compensation: base salary, pay for performance  (bonus
plan),  and long-term performance incentive. It is the intent  of
these programs to attract, motivate and retain senior executives.
It is the philosophy of the Compensation Committee to allocate  a
significant portion of cash compensation to variable performance-
based  compensation  in  order  to  reward  executives  for  high
achievement.

Base Salary

     The salaries for senior executives are based upon a combination
of  factors  including  past individual performance,  competitive
salary   levels   and  an  individual's  potential   for   making
significant contributions to future Company performance.

Bonus Plan

     Each of the named executive officers and certain  other  key
personnel  of  the Company participate in an executive/management
bonus  plan (the "Bonus Plan") The Bonus Plan provides for annual
bonus   awards  based  upon  individual  performance  and  actual
operating  results compared to planned operating  results.  Bonus
payments  are  subject to modification at the discretion  of  the
Compensation  Committee. Due to the Company's  poor  1998  actual
operating  results, no bonuses were paid to the  named  executive
officers for such year.

Stock Options and Restricted Stock

     Stock  options and restricted stock are an important component
of  senior executive compensation. The 1993 Stock Option Plan and
the  1996 Equity Incentive Plan were designed to motivate  senior
executives and other key employees to contribute to the long-term
growth  of  stockholder value. Generally, options  granted  under
such  plans  have been, and are expected to be,  granted  with  a
price  equal to the market price of the Common Stock on the  date
of  the grant and vest over four years. This approach is designed
to  encourage the creation of long-term stockholder  value  since
the  full  benefit of such options cannot be realized unless  the
stock  price  exceeds  the exercise price.  Restricted  stock  is
generally issued with long-term vesting schedules.  This approach
provides a retention incentive for the recipient as well  as  the
creation  of long-term stockholder value.  Pursuant to  the  1996
Equity  Incentive  Plan, the Compensation Committee  recommended,
and the Board of Directors approved, an award of restricted stock
to  the  named executive officers of the Company during  1998  as
follows: Mr. Tooker, 18,000 shares; Mr. Marcum, 9,000 shares; Mr.
Lovell,  9,000  shares; Mr. Brown, 9,000 shares; Mr.  Bodemuller,
5,000 shares; and Mr. Lucas, 4,000 shares.  These awards vest 25%
per year on each of the first through fourth anniversaries of the
grant date.

Chief Executive Officer

     The compensation policies described above apply as well to the
compensation  of  Mr.  Tooker.  The  Compensation  Committee   is
directly  responsible for determining Mr. Tooker's  salary  level
and  for  all  awards  and grants to Mr. Tooker  under  incentive
components  of the compensation program. The overall compensation
package  of Mr. Tooker is designed to recognize the fact that  he
bears   primary  responsibility  for  increasing  the  value   of
stockholders' investments. Accordingly, a substantial portion  of
Mr.  Tooker's compensation is incentive-based, providing  greater
compensation  as  the direct and indirect financial  measures  of
stockholder  value  increase. Mr. Tooker's compensation  is  thus
structured and administered to motivate and reward the successful
exercise of these qualities.

     Mr. Tooker's base compensation for 1998 was directly related to
the  Company's  overall  performance for  1997,  as  measured  by
financial  and  other criteria such as: (i) the strong  financial
performance of the Company; (ii) the continued strong performance
of  the  senior management team; (iii) other related  qualitative
factors.   Due  to  the  Company's  poor  1998  actual  operating
results, no bonus was paid to Mr. Tooker for such year.

Conclusion

     Through the programs described above, a significant portion of
the  Company's  executive  compensation  is  linked  directly  to
corporate   performance   and  stock  price   appreciation.   The
Compensation   Committee  believes  that  existing   compensation
policies  and  programs  are competitive  and  effectively  align
executive compensation with the Company's goal of maximizing  the
return to stockholders.

     The  Compensation Committee has determined that it is unlikely
that  the Company would pay amounts during 1998 that would result
in  the  loss  of  a federal income tax deduction  under  Section
162(m) of the Code, and accordingly, had not recommended that any
special actions be taken or that any plans or programs be revised
at this time in light of such provision.

              Harold Compton and Richard Jolosky


Performance Graph

     The  following graph compares the cumulative total  return  on
$100.00  invested on October 25, 1996 (the date  of  the  initial
public  offering "IPO" of the Company) through January  29,  1999
(the  last  day of public trading in fiscal 1998 at  the  closing
price  on the New York Stock Exchange (the "NYSE")) in the Common
Stock,  the  S&P 500 and the S&P 500 Retail. The  return  of  the
indices  is calculated assuming reinvestment of dividends  during
the  period  presented. The Company has not  paid  any  dividends
since  its  initial public offering. The stock price  performance
shown  on the graph below is not necessarily indicative of future
price  performance. The closing price of the Common Stock on  the
NYSE on the Record Date was $6.75.

              COMPARISON OF CUMULATIVE TOTAL RETURN
                    AMONG STAGE STORES, INC.,
                   S&P 500 AND S&P 500 RETAIL

            [LINEAR GRAPH PLOTTED FROM DATA IN TABLE BELOW]
                                              
         Stage Stores,     S&P 500       
Date         Inc.          Retail         S&P 500
                     
10/25/96   $100.00         $100.00        $100.00
1/31/97    $105.30         $ 94.86        $112.16
1/30/98    $235.04         $139.19        $139.86
1/29/99    $48.48          $221.45        $182.62


The company applied for and received a listing on the NYSE and
started trading on the NYSE on  April 27, 1998 under the stock
symbol "SGE".

 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

   The  table  below  sets  forth certain  information  regarding
ownership of Common Stock as of either the Record Date  or  based
on the latest filings made under Section 13 (d) and 13 (g) of the
Securities Exchange Act of 1934 and assuming exercise of  options
exercisable  within sixty days of the Record  Date  by  (i)  each
person or entity who owns of record or beneficially 5% or more of
the  Common Stock, (ii) each director and named executive officer
and  (iii) all executive officers and directors as a group.  Each
such  stockholder is assumed to have sole voting  and  investment
power  as to the shares shown. Known exceptions are noted. As  of
the  Record  Date, 1,250,584 shares of Class B Common Stock  were
outstanding, all of which are owned by Court Square Capital Limited.


                                     Number of Shares of   Percent of Shares of 
         Name                          Common Stock(1)         Common Stock     
5% Stockholders

Brookside Capital Partners Fund, L.P.
Two Copley Place                                   
Boston, MA 02116                           3,980,472                14.2%
                                                                
The Equitable Companies, Inc.                             
1290 Avenue of the Americas                               
New York, NY 10104                         3,354,500                12.0%
                                                                
Safeco Corporation                                        
SAFECO Plaza                                              
Seattle, WA 98185                          2,868,881                10.2%
                                                                
Citibank, N.A.                                            
399 Park Avenue                                           
New York, NY 10043 (2)                     2,220,948                 7.9%
                                                                
Warburg Pincus Asset Management, Inc.
75 State Street                                           
Boston, MA 02109                           1,486,900                 5.3%
                                                                
Directors and Executive Officers                 
  Carl Tooker                                222,212                   *
  James Marcum                               139,908                   *
  Steve Lovell                                85,039                   *
  Ron Lucas                                   38,634                   *
  Jim Bodemuller                              14,525                   *
  Harold Compton                               3,125                   *
  Robert Huth                                  7,125                   *
  Richard Jolosky                              3,125                   *
  Jack E. Bush                                 6,875                   *
  David Thomas                                   --                    *
  John Wiesner                                 4,875                   *
  All executive officers and directors       525,443                 1.9%
  as a group (11 persons)
                                                        
______________________________

 *Less than 1%.

(1)  Amount  shown includes shares of Common Stock  that  such
     persons  or  group could acquire upon the exercise  of  options
     exercisable within 60 days.

(2)  Citibank beneficially owns above shares (including Class  B
     Common Stock) through its subsidiaries Citicorp Venture Capital
     and Court Square. Citicorp Venture Capital owns 600,296 shares of
     Common Stock. Court Square owns 370,068 shares of Common  Stock
     and  1,250,584 shares of non-voting Class B Common Stock.  Each
     share of non-voting Class B Common Stock is convertible, subject
     to certain restrictions, into one share of Common Stock.


CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Transactions with Directors and Executive Officers

   The  Company  has  loans  in  an  aggregate  principal  amount
outstanding of approximately $2.1 million at January 30, 1999, to
certain executive officers of the Company.  These loans are  full
recourse  loans  and are secured by a pledge  of  the  shares  of
common stock owned by such executive officers.  The loans provide
for interest from 5.7% to 7.25% and mature no later than June  1,
2000.

Transactions with Stockholders

Registration Rights Agreement

    The  Company  is  party  to  a  Registration  Agreement  (the
"Registration  Agreement") with Court Square  pursuant  to  which
such  stockholder has the right to cause the Company to  register
shares  of Common Stock (the "registrable securities") under  the
Securities  Act.  As  of  the Record Date, 1,620,652  outstanding
shares  of  Common  Stock constitute registrable  securities  and
therefore  will  be  eligible for registration  pursuant  to  the
Registration  Agreement.  Under the  terms  of  the  Registration
Agreement,  the holders of at least a majority of the registrable
securities   can   require  the  Company,  subject   to   certain
limitations,   to  file  up  to  three  "long-form"  registration
statements under the Securities Act covering all or part  of  the
registrable  securities, and, subject to certain limitations,  to
file  an unlimited number of "short-form" registration statements
under  the Securities Act covering all or part of the registrable
securities.  The  Company is obligated to  pay  all  registration
expenses  (other than underwriting discounts and commissions  and
subject  to certain limitations) incurred in connection with  the
demand  registrations.  In addition, the  Registration  Statement
provides  Court  Square  with  "piggyback"  registration  rights,
subject  to  certain limitations, whenever the  Company  files  a
registration statement on a registration form that can be used to
register registrable securities.


   DIRECTOR AND OFFICER AND TEN PERCENT STOCKHOLDER SECURITIES
                             REPORTS

   Federal  securities laws require the Company's  directors  and
officers,  and  persons  who own more than  ten  percent  of  the
Company's   Common  Stock,  to  file  with  the  Securities   and
Commission, the New York Stock Exchange and the Secretary of  the
Company  initial reports of ownership and reports of  changes  in
ownership of the Common Stock of the Company.

   To  the  Company's knowledge, based solely on  review  of  the
copies  of  such  reports furnished to the  Company  and  written
representations that no other reports are required, during  1998,
all  of  the  Company's officers, directors and greater-than-ten-
percent  beneficial owners made all required filings, except  the
filing of  a Form 4 for Mr. Lucas which was not filed on a timely
basis.

                      STOCKHOLDER PROPOSALS

   Proposals  of stockholders to be presented at the next  Annual
Meeting of Stockholders must be received by the Secretary of  the
Company  by  December 15, 1999 to be considered for inclusion  in
the  Company's Proxy Statement and form of proxy relating to that
meeting.

                          OTHER MATTERS
                                
   As of the date of this Proxy Statement, the Board of Directors
does  not know of any business to come before the Annual  Meeting
other  than the matter described in the notice. If other business
is  properly  presented for consideration at the Annual  Meeting,
the  enclosed Proxy authorizes the persons named therein to  vote
the shares in their discretion.                                  
                                                                 
                                                               
                                                                 
                                                                 
                                                        EXHIBIT A
                                                             
                       STAGE STORES, INC.
        AMENDED AND RESTATED 1996 EQUITY INCENTIVE PLAN

     1.   Purpose.  The purpose of the Stage Stores, Inc. Amended
and  Restated  1996  Equity  Incentive Plan (the  "Plan")  is  to
advance   the  interests  of  Stage  Stores,  Inc.,  a   Delaware
corporation  (the "Company"), and its stockholders  by  providing
incentives  to  certain  key employees of  the  Company  and  its
subsidiaries  who contribute significantly to the  strategic  and
long-term performance objectives and growth of the Company.

     2.   Administration.  The Plan shall be administered  solely
by  the  Board  of  Directors (the "Board") or  the  Compensation
Committee  (the "Committee") of the Board, which Committee  shall
be  comprised solely of two or more Outside Directors  who  shall
administer  the Plan.  The term "Outside Director" shall  mean  a
director   who,   within  the  meaning  of  Treasury   Department
regulation 1.162-27(e)(3), (1) is not a current employee  of  the
Company, (2) is not a former employee of the Company who receives
compensation  for  prior services (other than  benefits  under  a
tax-qualified  retirement  plan) during  the  taxable  year  with
respect  to which the director's status is being determined,  (3)
has  not  been an officer of the Company or (4) does not  receive
remuneration from the Company, either directly or indirectly,  in
any  capacity  other  than  as  a director.   References  to  the
Committee  hereunder shall include the Board  where  appropriate.
The membership of the Committee or such successor committee shall
be  constituted so as to comply at all times with the  applicable
requirements  of  Rule 16b-3.  No member of the  Committee  shall
have  within  one  year prior to his appointment received  awards
under  the  Plan ("Awards") or under any other plan,  program  or
arrangement  of  the  Company or any of its  affiliates  if  such
receipt  would  cause such member to cease to be a "disinterested
person"  under Rule 16b-3; provided that if at any time (i)  Rule
16b-3  so permits without adversely affecting the ability of  the
Plan to comply with the conditions for exemption from Section  16
of the Exchange Act (or any successor provision) provided by Rule
16b-3  and  (ii)  Treasury  Department  regulation  1.162-27   so
permits  without adversely affecting the ability of Awards  under
the Plan to qualify as "performance-based" within the meaning  of
such  regulation, one or more members of the Committee may  cease
to be a "disinterested person."  For purposes of the remainder of
the Plan, reference to the "Committee" shall include the Board to
the  extent  that  the Board has not designated  a  committee  to
administer the Plan.

     The Committee has all the powers vested in it by the terms of
the Plan set forth herein, such powers to include exclusive authority  
(except as may be delegated as permitted herein) to select the key 
employees and other key individuals to be granted Awards under the 
Plan, to determine the type, size and terms of the Award to be made 
to each individual selected, to modify the terms of any Award that 
has been granted, to determine the time when Awards will be granted, 
to establish performance objectives, to make any adjustments necessary 
or desirable as a result of the granting of Awards to eligible 
individuals located outside the United  States and to prescribe the 
form of the instruments embodying Awards made under the Plan.   
The Committee is authorized to interpret the Plan and the Awards 
granted under the Plan, to establish, amend and rescind any rules 
and regulations relating to the Plan, and to make any other 
determinations which it deems necessary or desirable for the 
administration of the Plan. The Committee (or its delegate as 
permitted herein) may correct any defect or supply any omission or 
reconcile any inconsistency in the Plan or in any Award in the manner 
and to the extent the Committee deems necessary or desirable to carry 
it into effect.  Any decision of the Committee (or its delegate  as
permitted herein) in the interpretation and administration of the
Plan, as described herein, shall lie within its sole and absolute
discretion  and  shall be final, conclusive and  binding  on  all
parties  concerned.  The Committee may act only by a majority  of
its  members  in  office,  except that the  members  thereof  may
authorize any one or more of their members or any officer of  the
Company  to  execute and deliver documents or to take  any  other
ministerial  action on behalf of the Committee  with  respect  to
Awards made or to be made to Plan participants.  No member of the
Committee  and  no  officer of the Company shall  be  liable  for
anything  done or omitted to be done by him, by any other  member
of  the  Committee or by any officer of the Company in connection
with the performance of duties under the Plan, except for his own
willful   misconduct  or  as  expressly  provided   by   statute.
Determinations to be made by the Committee under the Plan may  be
made by its delegates.

     3.   Participation.   Consistent with the  purposes  of  the
Plan, the Committee shall have exclusive power (except as may  be
delegated as permitted herein) to select the key employees of the
Company and its subsidiaries who may participate in the Plan  and
be  granted Awards under the Plan.  Eligible individuals  may  be
selected  individually or by groups or categories, as  determined
by the Committee in its discretion.

     4.  Awards under the Plan.

          (a)   Types  of  Awards.  Awards  under  the  Plan  may
     include,  but  need not be limited to, one or  more  of  the
     following types, either alone or in any combination thereof:
     (i)  "Stock  Options," (ii) "Stock Appreciation Rights,"  or
     (iii)  "Restricted Stock" (including, but  not  limited  to,
     Awards of, or options or similar rights granted with respect
     to,  unbundled stock units or components thereof, and Awards
     made  to  participants  who  are foreign  nationals  or  are
     employed  or performing services outside the United States).
     Stock  Options,  which include "Nonqualified Stock  Options"
     and  "Incentive Stock Options" or combinations thereof,  are
     rights to purchase common shares of the Company having a par
     value  of  $.01 per share and stock of any other class  into
     which  such  shares may thereafter be changed  (the  "Common
     Shares").   Nonqualified Stock Options and  Incentive  Stock
     Options   are   subject   to  the  terms,   conditions   and
     restrictions  specified in Paragraph 5. Stock Appreciation 
     Rights  are  rights  to  receive   (without  payment 
     to the Company) cash, Common Shares, other Company securities 
     (which may include, but need not be limited to, unbundled stock 
     units or components thereof, debentures, preferred stock, warrants, 
     securities convertible into Common Shares or other property ("Other 
     Company Securities")) or property, or other forms of payment, or any 
     combination thereof, as determined by the Committee, based on the 
     increase in the value of the number of Common Shares specified in 
     the Stock Appreciation Right. Stock Appreciation Rights are subject
     to the terms, conditions and restrictions specified in
     Paragraph  6.  Shares of Restricted Stock are Common  Shares
     which are issued subject to certain restrictions pursuant to
     Paragraph 7.

          (b)   Maximum  Number  of Shares that  May  be  Issued.
     There  may  be  issued under the Plan (as Restricted  Stock,
     pursuant   to  the  exercise  of  Stock  Options  or   Stock
     Appreciation  Rights, or in payment of or  pursuant  to  the
     exercise  of  such  other Awards as the  Committee,  in  its
     discretion,  may determine) an aggregate of  not  more  than
     3,500,000  Common Shares, subject to adjustment as  provided
     in  Paragraph 13.  Irrespective of the aggregate  number  of
     shares authorized herein, each participant in the Plan shall
     be  entitled  to receive grants of Stock Options  and  Stock
     Appreciation  Rights with respect to no  more  than  400,000
     Common  Shares  in any calendar year.  Common Shares  issued
     pursuant  to the Plan may be either authorized but  unissued
     shares,   treasury  shares,  reacquired   shares,   or   any
     combination  thereof.   If  any  Common  Shares  issued   as
     Restricted  Stock  or  otherwise subject  to  repurchase  or
     forfeiture rights are reacquired by the Company pursuant  to
     such  rights,  or if any Award is cancelled,  terminates  or
     expires  unexercised, any Common Shares that would otherwise
     have  been  issuable pursuant thereto will be available  for
     issuance under new Awards.

          (c)   Rights  with respect to Common Shares  and  Other
     Securities.

               (i)   Unless otherwise determined by the Committee
          in  its  discretion, a participant to whom an Award  of
          Restricted   Stock  has  been  made  (and  any   person
          succeeding  to such participant's rights in  accordance
          with  the  Plan)  shall  have,  after  issuance  of   a
          certificate for the number of Common Shares awarded and
          prior  to  the expiration of the Restricted Period  (as
          hereinafter defined) or the earlier repurchase of  such
          Common  Shares  as herein provided, ownership  of  such
          Common Shares, including the right to vote the same and
          to  receive  dividends or other distributions  made  or
          paid  with respect to such Common Shares (provided that
          such   Common  Shares,  and  any  new,  additional   or
          different  shares,  or  Other  Company  Securities   or
          property,  or  other forms of consideration  which  the
          participant may be entitled to receive with respect  to
          such  Common Shares as a result of a stock split, stock
          dividend  or  any  other change in the  corporation  or
          capital  structure of the Company, shall be subject  to
          the restrictions hereinafter described as determined by
          the Committee in its discretion), subject, however,  to
          the   options,  restrictions  and  limitations  imposed
          thereon  pursuant  to  the Plan.   Notwithstanding  the
          foregoing,  a participant with whom an Award  agreement
          is  made  to  issue Common Shares in the future,  shall
          have  no rights as a stockholder with respect to Common
          Shares  related to such agreement until issuance  of  a
          certificate to him.

               (ii)  Unless otherwise determined by the Committee
          in  its  discretion, a participant to whom a  grant  of
          Stock Options or Stock Appreciation Rights is made (and
          any  person  succeeding to such a participant's  rights
          pursuant  to  the  Plan) shall  have  no  rights  as  a
          stockholder with respect to any Common Shares or  as  a
          holder  with  respect  to  other  securities,  if  any,
          issuable pursuant to any such Award until the  date  of
          the  issuance  of a stock certificate to him  for  such
          Common Shares or other instrument of ownership, if any.
          Except as provided in Paragraph 13, no adjustment shall
          be  made  for dividends, distributions or other  rights
          (whether  ordinary  or extraordinary,  and  whether  in
          cash,  securities,  other property or  other  forms  of
          consideration,  or any combination thereof)  for  which
          the  record  date  is  prior to  the  date  such  stock
          certificate or other instrument of ownership,  if  any,
          is issued.

               (iii)    Any   participant  who  is  directly   or
          indirectly  the beneficial owner of more  than  10  per
          centum  of  any class of any equity security  which  is
          registered pursuant to Section 12 of the Exchange  Act,
          or  who  is an officer of the Company, shall  hold  his
          Restricted Stock, if any, for at least six months  from
          the  date of grant and any other Award received by  him
          for at least six months from the date of acquisition of
          the  Award  before  disposition of  the  Award  or  its
          underlying Common Stock.

          (d)  Vesting.  Rights acquired pursuant to an Award may
     be  subject to vesting as determined by the Committee in its
     sole discretion.

          (e)    Frequency  of  Grants.   The  Committee  in  its
     discretion, shall set the frequency of grants.

          (f)  Securities and Tax Law Compliance.

               (i)   Unless otherwise determined by the Committee
          in  its  discretion, no Awards shall be granted  unless
          counsel  for the Company shall be satisfied  that  such
          issuance will qualify as performance-based compensation
          for  purposes of Section 162(m) of the Internal Revenue
          Code  of  1986, as amended, or any successor  statutory
          provision  thereto (the "Code") and that such  issuance
          will  be  in  compliance with the Code and  regulations
          issued thereunder.

               (ii)   No  Common Shares, Other Company Securities
          or  property,  other securities or property,  or  other
          forms of payment shall be issued hereunder with respect
          to  any  Award unless counsel for the Company shall  be
          satisfied that such issuance will be in compliance with
          applicable  federal, state, local  and  foreign  legal,
          securities exchange and other applicable requirements.

     5.   Stock  Options.  The Committee may grant or sell  Stock
Options  either alone, or in conjunction with Stock  Appreciation
Rights,  either at the time of grant or by amendment  thereafter;
provided that an Incentive Stock Option may be granted only to an
eligible  employee  of  the Company or any parent  or  subsidiary
corporation.   Each  Stock  Option  (referred  to  herein  as  an
"Option") granted or sold under the Plan shall be evidenced by an
instrument  in  such form as the Committee shall  prescribe  from
time  to  time in accordance with the Plan and shall comply  with
the following terms and conditions, and with such other terms and
conditions, including, but not limited to, restrictions upon  the
Option  or  the Common Shares issuable upon exercise thereof,  as
the Committee, in its discretion, shall establish:

          (a)  The option price shall be at least the fair market
     value  of  the Common Shares subject to such Option  at  the
     time the Option is granted.

          (b)  The Committee shall determine the number of Common
     Shares  to be subject to each Option.  The number of  Common
     Shares subject to an outstanding Option may be reduced on  a
     share-for-share or other appropriate basis, as determined by
     the  Committee, to the extent that Common Shares under  such
     Option are used to calculate the cash, Common Shares,  Other
     Company  Securities or property, or other forms of  payment,
     or any combination thereof, received pursuant to exercise of
     a Stock Appreciation Right attached to such Option.

          (c)   Unless  the  Committee determines otherwise,  the
     Option  may  not  be  sold, assigned, transferred,  pledged,
     hypothecated or otherwise disposed of, except by will or the
     laws  of  descent and distribution, and shall be exercisable
     during  the  grantee's lifetime only  by  him.   Unless  the
     Committee  determines otherwise, the  Option  shall  not  be
     exercisable for at least six months after the date of grant,
     unless  the  grantee ceases employment before the expiration
     of  such  six-month  period by reason of his  disability  as
     defined in Paragraph 11 or his death.

          (d)  The Option shall not be exercisable:

               (i)  after the tenth anniversary of the date it is
          granted.   Any  Option  may be  exercised  during  such
          period  only as set forth under Paragraph  4(d)  or  at
          such  time  or  times and in such installments  as  the
          Committee may establish in its grant of the Option;

               (ii)   unless  payment in full  is  made  for  the
          shares  being  acquired  thereunder  at  the  time   of
          exercise;  such  payment shall be  made  in  such  form
          (including,  but  not limited to, cash,  Common  Shares
          held for at least six months, or a combination thereof)
          as the Committee may determine in its discretion; and

               (iii)  unless the person exercising the Option has
          been, at all times during the period beginning with the
          date  of the grant of the Option and ending on the date
          of  such exercise, employed by the Company, or a parent
          or   subsidiary  of  the  Company,  or  a   corporation
          substituting or assuming the Option in a transaction to
          which Section 424(a) of the Code, is applicable, except
          that:

                    (A)    if   such  person  shall  cease   such
               employment by reason of his disability as  defined
               in  Paragraph  11  or  early, normal  or  deferred
               retirement under an approved retirement program of
               the Company (or such other plan or arrangement  as
               may   be   approved  by  the  Committee,  in   its
               discretion,  for  this purpose) while  holding  an
               Option  which  has not expired and  has  not  been
               fully  exercised, such person, at any time  within
               one   year  (or  such  period  determined  by  the
               Committee)   after  the  date   he   ceased   such
               employment  (but in no event after the Option  has
               expired), may exercise the Option with respect  to
               any shares as to which he could have exercised the
               Option  on  the date he ceased such employment  or
               with  respect to such greater number of shares  as
               determined by the Committee; or

                    (B)  if any person to whom an Option has been
               granted shall die holding an Option which has  not
               expired  and  has  not been fully  exercised,  his
               executors,  administrators, heirs or distributees,
               as  the  case may be, may, at any time within  one
               year  (or  such  other period  determined  by  the
               Committee)  after  the date of death  (but  in  no
               event after the Option has expired), exercise  the
               Option with respect to any shares as to which  the
               decedent  could have exercised the Option  at  the
               time of his death, or with respect to such greater
               number  of  shares as determined by the Committee;
               or

                    (C)   if  such person shall cease  employment
               with the Company while holding an Option which has
               not  expired and has not been fully exercised, the
               Committee  may determine to allow such  person  at
               any  time within the one year (or three months  in
               the  case  of an Incentive Stock Option)  or  such
               other period determined by the Committee after the
               date  he  ceased such employment (but in no  event
               after  the  Option has expired), to  exercise  the
               Option  with respect to any shares as to which  he
               could  have  exercised the Option on the  date  he
               ceased  such  employment or with respect  to  such
               greater  number  of  shares as determined  by  the
               Committee.

          (e)   In  the  case of an Incentive Stock  Option,  the
     amount  of the aggregate fair market value of Common  Shares
     (determined  at the time of grant of the Option pursuant  to
     subparagraph  5(a)  of  the  Plan)  with  respect  to  which
     incentive  stock options are exercisable for the first  time
     by  an  employee  during any calendar year (under  all  such
     plans  of  his  employer  corporation  and  its  parent  and
     subsidiary corporations) shall not exceed $100,000.

          (f)   It is the intent of the Company that Nonqualified
     Stock  Options  granted under the Plan not be classified  as
     Incentive  Stock Options, that the Incentive  Stock  Options
     granted under the Plan be consistent with and contain or  be
     deemed to contain all provisions required under Section  422
     (and  the other appropriate provisions) of the Code and  any
     implementing  regulations  (and  any  successor   provisions
     thereof), and that any ambiguities in construction shall  be
     interpreted in order to effectuate such intent.

     6.   Stock  Appreciation Rights.  The  Committee  may  grant
Stock  Appreciation Rights either alone, or in  conjunction  with
Stock  Options,  either  at the time of  grant  or  by  amendment
thereafter.   Each  Award  of Stock Appreciation  Rights  granted
under  the Plan shall be evidenced by an instrument in such  form
as  the Committee shall prescribe from time to time in accordance
with  the  Plan  and  shall comply with the following  terms  and
conditions, and with such other terms and conditions,  including,
but  not  limited  to,  restrictions  upon  the  Award  of  Stock
Appreciation  Rights or the Common Shares issuable upon  exercise
thereof, as the Committee, in its discretion, shall establish:

          (a)  The Stock Appreciation Right shall be granted with
     a  hurdle  price equal to at least the fair market value  of
     the underlying Common Shares on the date of such grant.

          (b)  The Committee shall determine the number of Common
     Shares  to  be  subject to each Award of Stock  Appreciation
     Rights.   The  number  of  Common  Shares  subject   to   an
     outstanding  Award  of  Stock  Appreciation  Rights  may  be
     reduced on a share-for-share or other appropriate basis,  as
     determined  by  the  Committee, to the  extent  that  Common
     Shares  under  such Award of Stock Appreciation  Rights  are
     used  to  calculate the cash, Common Shares,  Other  Company
     Securities  or property, or other forms of payment,  or  any
     combination  thereof, received pursuant to  exercise  of  an
     Option  attached to such Award of Stock Appreciation Rights,
     or to the extent that any other Award granted in conjunction
     with such Award of Stock Appreciation Rights is paid.

          (c)   Unless  the  Committee determines otherwise,  the
     Award   of  Stock  Appreciation  Rights  may  not  be  sold,
     assigned,  transferred, pledged, hypothecated  or  otherwise
     disposed  of,  except  by will or the laws  of  descent  and
     distribution, and shall be exercisable during the  grantee's
     lifetime  only  by  him.   Unless the  Committee  determines
     otherwise, the Award of Stock Appreciation Rights shall  not
     be  exercisable for at least six months after  the  date  of
     grant,  unless the grantee ceases employment or  performance
     of  services before the expiration of such six-month  period
     by  reason of his disability as defined in Paragraph  11  or
     his death.

          (d)   The Award of Stock Appreciation Rights shall  not
     be exercisable:

               (i)  after the tenth anniversary of the date it is
          granted.  Any Award of Stock Appreciation Rights may be
          exercised only as set forth under Paragraph 4(d) or  at
          such  time  or  times and in such installments  as  the
          Committee may establish;

               (ii)    in  the  case  that  the  Award  of  Stock
          Appreciation  Rights is attached to an  Option,  unless
          such Option is at the time exercisable; and

               (iii)   unless the person exercising the Award  of
          Stock Appreciation Rights has been, at all times during
          the period beginning with the date of the grant thereof
          and  ending  on the date of such exercise, employed  by
          the Company, except that:

                    (A)    if   such  person  shall  cease   such
               employment or performance of services by reason of
               his  disability  as  defined in  Paragraph  11  or
               early,  normal  or  deferred retirement  under  an
               approved  retirement program of  the  Company  (or
               such  other plan or arrangement as may be approved
               by  the  Committee,  in its discretion,  for  this
               purpose)   while   holding  an  Award   of   Stock
               Appreciation Rights which has not expired and  has
               not  been fully exercised, such person may, at any
               time  within  three  years (or such  other  period
               determined  by the Committee) after  the  date  he
               ceased such employment (but in no event after  the
               Award  of  Stock Appreciation Rights has expired),
               exercise  the  Award of Stock Appreciation  Rights
               with  respect to any shares as to which  he  could
               have  exercised  the  Award of Stock  Appreciation
               Rights  on  the date he ceased such employment  or
               with  respect to such greater number of shares  as
               determined by the Committee; or

                    (B)   if any person to whom an Award of Stock
               Appreciation  Rights has been  granted  shall  die
               holding  an  Award  of  Stock Appreciation  Rights
               which  has  not  expired and has  not  been  fully
               exercised, his executors, administrators, heirs or
               distributees, as the case may be, may at any  time
               within  one  year (or such other period determined
               by  the Committee) after the date of death (but in
               no  event  after  the Award of Stock  Appreciation
               Rights  has expired), exercise the Award of  Stock
               Appreciation Rights with respect to any shares  as
               to  which  the  decedent could have exercised  the
               Award of Stock Appreciation Rights at the time  of
               his  death, or with respect to such greater number
               of shares as determined by the Committee.

          (e)   An  Award  of  Stock  Appreciation  Rights  shall
     entitle the holder (or any person entitled to act under  the
     provisions of subparagraph 6(d)(iii)(B) hereof) to  exercise
     such Award and surrender unexercised the Option, if any,  to
     which  the  Stock  Appreciation Right is  attached  (or  any
     portion  of such Option) to the Company and to receive  from
     the  Company  in  exchange thereof, without payment  to  the
     Company,  that number of Common Shares having  an  aggregate
     value equal to (or, in the discretion of the Committee, less
     than)  the excess of the fair market value of one  share  at
     the  time  of  such  exercise, over the exercise  price  (or
     Option  Price,  as  the case may be), times  the  number  of
     shares  subject  to  the  Award or the  Option,  or  portion
     thereof, which is so exercised or surrendered, as the case 
     may  be.  The Committee shall be entitled in its discretion
     to  elect  to  settle  the obligation  arising  out  of  the
     exercise  of  a Stock Appreciation Right by the  payment  of
     cash or Other Company Securities or property, or other forms
     of payment, or any combination thereof, as determined by the
     Committee, equal to the aggregate value of the Common Shares
     it  would  otherwise  be obligated  to  deliver.   Any  such
     election  by  the  Committee  shall  be  made  as  soon   as
     practicable  after the receipt by the Committee  of  written
     notice of the exercise of the Stock Appreciation Right.  The
     value  of  a  Common  Share,  Other  Company  Securities  or
     property,  or  other  forms  of payment  determined  by  the
     Committee  for this purpose shall be the fair  market  value
     thereof on the last business day next preceding the date  of
     the  election  to  exercise  the Stock  Appreciation  Right,
     unless   the   Committee,  in  its  discretion,   determines
     otherwise.

          (f)   A  Stock Appreciation Right may provide  that  it
     shall  be  deemed  to have been exercised at  the  close  of
     business  on the business day preceding the expiration  date
     of the Stock Appreciation Right or of the related Option, or
     such  other date as specified by the Committee, if  at  such
     time  such  Stock  Appreciation Right has a positive  value.
     Such  deemed exercise shall be settled or paid in  the  same
     manner  as  a  regular  exercise  thereof  as  provided   in
     subparagraph 6(e) hereof.

          (g)   No fractional shares may be delivered under  this
     Paragraph  6, but in lieu thereof a cash or other adjustment
     shall  be  made  as  determined  by  the  Committee  in  its
     discretion.

     7.   Restricted Stock.  Each Award of Restricted Stock under
the  Plan shall be evidenced by an instrument in such form as the
Committee  shall  prescribe from time to time in accordance  with
the   Plan  and  shall  comply  with  the  following  terms   and
conditions,  and  with  such other terms and  conditions  as  the
Committee, in its discretion, shall establish:

          (a)  The Committee shall determine the number of Common
     Shares  to be issued to a participant pursuant to the Award,
     and  the  extent, if any, to which they shall be  issued  in
     exchange for cash, other consideration, or both.

          (b)   Restricted  Stock awarded  to  a  participant  in
     accordance with the Award shall be subject to the  following
     restrictions  until  the expiration of such  period  as  the
     Committee shall determine, from the date on which the  Award
     is  granted (the "Restricted Period"): (i) a participant  to
     whom  an  award  of  Restricted Stock is made  may,  at  the
     discretion  of the Committee, be issued, but  shall  not  be
     entitled to, a stock certificate, (ii) the Restricted  Stock
     shall not be transferable prior to the end of the Restricted
     Period,  (iii)  the Restricted Stock shall be forfeited  and
     the  stock certificate, if issued, shall be returned to  the
     Company  and  all  rights of the holder of  such  Restricted
     Stock  to  such shares and as a shareholder shall  terminate
     without further obligation on the part of the Company if the
     participant's   continuous  employment  or  performance   of
     services  for  the Company shall terminate  for  any  reason
     prior  to  the  end  of  the Restricted  Period,  except  as
     otherwise provided in subparagraph 7(c), and (iv) such other
     restrictions   as  determined  by  the  Committee   in   its
     discretion.

          (c)   if  a  participant  who has  been  in  continuous
     employment  with  the  Company since the  date  on  which  a
     Restricted  Stock Award was granted to him shall,  while  in
     such employment, die, or terminate such employment by reason
     of  disability as defined in Paragraph 11 or  by  reason  of
     early,  normal  or  deferred retirement  under  an  approved
     retirement  program of the Company (or such  other  plan  or
     arrangement  as  may  be approved by the  Committee  in  its
     discretion,  for this purpose) and any of such events  shall
     occur  after the date on which the Award was granted to  him
     and prior to the end of the Restricted Period of such Award,
     the   Committee  may  determine  to  cancel  any   and   all
     restrictions on any or all of the Common Shares  subject  to
     such Award.

     8.  Deferral of Compensation.  The Committee shall determine
whether  or  not  an  Award  shall be made  in  conjunction  with
deferral   of   the   participant's  salary,   bonus   or   other
compensation, or any combination thereof, and whether or not such
deferred amounts may be:

          (a)   forfeited to the Company or to other participants
     or  any  combination  thereof, under  certain  circumstances
     (which  may  include,  but need not be limited  to,  certain
     types of termination of employment with the Company),

          (b)   subject  to increase or decrease in  value  based
     upon  the  attainment of or failure to attain, respectively,
     certain performance measures and/or,

          (c)    credited  with  income  equivalents  (which  may
     include, but need not be limited to, interest, dividends  or
     other rates of return) until the date or dates of payment of
     the Award, if any.

     9.   Deferred Payment of Awards.  The Committee may  specify
that  the  payment of all or any portion of cash, Common  Shares,
Other  Company  Securities or property,  or  any  other  form  of
payment,  or  any combination thereof, under an  Award  shall  be
deferred until a later date.  Deferrals shall be for such periods
or  until the occurrence of such events, and upon such terms,  as
the  Committee  shall  determine  in  its  discretion.   Deferred
payments of Awards may be made by undertaking to make payment  in
the  future  based  upon  the performance of certain  investment
equivalents  (which  may include, but need  not  be  limited  to,
government securities, Common Shares, other securities,  property
or consideration, or any combination thereof), together with such
additional amounts of income equivalents (which may be compounded
and  may include, but need not be limited to, interest, dividends
or  other  rates  of return or any combination  thereof)  as  may
accrue  thereon  until  the  date  or  dates  of  payment,   such
investment  equivalents  and such additional  amounts  of  income
equivalents to be determined by the Committee in its discretion.

     10.   Amendment  or Substitution of Awards under  the  Plan.
The  terms of any outstanding Award under the Plan may be amended
from  time  to  time  by the Committee in its discretion  in  any
manner that it deems appropriate (including, but not limited  to,
acceleration of the date of exercise of any Award and/or payments
thereunder);  provided  that no such  amendment  shall  adversely
affect in a material manner any right of a participant under  the
Award   without   his  written  consent,  unless  the   Committee
determines  in  its discretion that there have  occurred  or  are
about to occur significant changes in the participant's position,
duties  or  responsibilities, or significant changes in economic,
legislative,   regulatory,   tax,  accounting   or   cost/benefit
conditions  which  are  determined  by  the  Committee   in   its
discretion to have or to be expected to have a substantial effect
on  the performance of the Company, or any subsidiary, affiliate,
division or department thereof, on the Plan or on any Award under
the  Plan.  The Committee may, in its discretion, permit  holders
of Awards under the Plan to surrender outstanding Awards in order
to  exercise  or  realize the rights under other  Awards,  or  in
exchange  for  the  grant of new Awards, or  require  holders  of
Awards  to  surrender outstanding Awards as a condition precedent
to the grant of new Awards under the Plan.

     11.    Disability.   For  the  purposes  of  this  Plan,   a
participant shall be deemed to have terminated his employment  by
the  Company and its Affiliates by reason of disability,  if  the
Committee  shall determine that the physical or mental  condition
of  the participant by reason of which such employment terminated
was  such at that time as would entitle him to payment of monthly
disability  benefits under any Company disability plan.   If  the
participant  is  not eligible for benefits under  any  disability
plan  of the Company, he shall be deemed to have terminated  such
employment  by  reason  of  disability  if  the  Committee  shall
determine that his physical or mental condition would entitle him
to benefits under any Company disability plan if he were eligible
therefor.

     12.   Termination of a Participant.  For all purposes  under
the Plan, the Committee shall determine whether a participant has
terminated employment with the Company.

     13.   Dilution and Other Adjustments.  In the event  of  any
change  in the outstanding Common Shares of the Company by reason
of  any  stock  split,  dividend, split-up, split-off,  spin-off,
recapitalization,   merger,   consolidation,   rights   offering,
reorganization, combination or exchange of shares, a sale by  the
Company  of  all of its assets, any distribution to  stockholders
other  than  a  normal cash dividend, or other  extraordinary  or
unusual  event,  if  the  Committee  shall  determine,   in   its
discretion, that such change equitably requires an adjustment  in
the  terms  of any Award or the number of Common Shares available
for  Awards,  such  adjustment may be made by the  Committee  and
shall  be final, conclusive and binding for all purposes  of  the
Plan.

     In  the event of the proposed dissolution or liquidation  of
the  Company, all outstanding Awards shall terminate  immediately
prior  to  the  consummation  of  such  proposed  action,  unless
otherwise provided by the Committee.  In the event of a  proposed
sale of all or substantially all of the assets of the Company, or
the  merger of the Company with or into another corporation,  all
restrictions   on   any  outstanding  Awards  shall   lapse   and
participants shall be entitled to the full benefit  of  all  such
Awards  immediately prior to the closing date  of  such  sale  or
merger, unless otherwise provided by the Committee.

     14.    Designation   of  Beneficiary  by   Participant.    A
participant  may  name a beneficiary to receive  any  payment  to
which  he may be entitled in respect of any Award under the  Plan
in  the  event of his death, on a written form to be provided  by
and  filed with the Committee, and in a manner determined by  the
Committee in its discretion.  The Committee reserves the right to
review  and approve beneficiary designations.  A participant  may
change  his  beneficiary from time to time in  the  same  manner,
unless such participant has made an irrevocable designation.  Any
designation  of beneficiary under the Plan (to the extent  it  is
valid  and enforceable under applicable law) shall be controlling
over  any  other  disposition,  testamentary  or  otherwise,   as
determined  by the Committee in its discretion.  If no designated
beneficiary survives the participant and is living on the date on
which   any  amount  becomes  payable  to  such  a  participant's
beneficiary,   such   payment  will  be   made   to   the   legal
representatives  of  the  participant's  estate,  and  the   term
"beneficiary" as used in the Plan shall be deemed to include such
person  or  persons.  If there are any questions as to the  legal
right  of  any  beneficiary to receive a distribution  under  the
Plan,  the  Committee in its discretion may  determine  that  the
amount  in question be paid to the legal representatives  of  the
estate of the participant, in which event the Company, the  Board
and  the  Committee and the members thereof, will have no further
liability to anyone with respect to such amount.

     15.  Financial Assistance.  If the Committee determines that
such  action is advisable, the Company may assist any  person  to
whom  an  Award has been granted in obtaining financing from  the
Company (or under any program of the Company approved pursuant to
applicable  law), or from a bank or other third  party,  on  such
terms  as are determined by the Committee, and in such amount  as
is  required  to accomplish the purposes of the Plan,  including,
but  not  limited  to, to permit the exercise of  an  Award,  the
participation therein, and/or the payment of any taxes in respect
thereof.   Such  assistance may take any form that the  Committee
deems  appropriate, including, but not limited to, a direct  loan
from  the  Company, a guarantee of the obligation by the Company,
or  the maintenance by the Company of deposits with such bank  or
third party.

     16.  Miscellaneous Provisions.

          (a)   No employee or other person shall have any  claim
     or   right   to  be  granted  an  Award  under   the   Plan.
     Determinations made by the Committee under the Plan need not
     be  uniform  and  may  be  made selectively  among  eligible
     individuals  under  the plan, whether or not  such  eligible
     individuals  are similarly situated.  Neither the  Plan  nor
     any  action taken hereunder shall be construed as giving any
     employee  any  right  to  continue to  be  employed  by  the
     Company,  and the right to terminate the employment  of  any
     participants  at any time and for any reason is specifically
     reserved.

          (b)   No  participant or other person  shall  have  any
     right  with respect to the Plan, the Common Shares  reserved
     for  issuance under the Plan or in any Award, contingent  or
     otherwise,  until written evidence of the Award  shall  have
     been   delivered  to  the  recipient  and  all  the   terms,
     conditions  and  provisions  of  the  Plan  and  the   Award
     applicable to such recipient (and each person claiming under
     or through him) have been met.

          (c)   Except as may be approved by the Committee  where
     such  approval shall not adversely affect compliance of  the
     Plan with Rule 16b-3 under the Exchange Act, a participant's
     rights  and  interest under the Plan may not be assigned  or
     transferred, hypothecated or encumbered in whole or in  part
     either  directly or by operation of law or otherwise (except
     in the event of a participant's death) including, but not by
     way of limitation, execution, levy, garnishment, attachment,
     pledge,   bankruptcy  or  in  any  other  manner;  provided,
     however,  that  any Option or similar right (including,  but
     not limited to, a Stock Appreciation Right) offered pursuant
     to  the  Plan shall be transferable by will or the  laws  of
     descent and distribution but shall be exercisable during the
     participant's lifetime only by him.

          (d)   It  is  the intent of the Company that  the  Plan
     comply  in  all respects with Rule 16b-3 under the  Exchange
     Act, that any ambiguities or inconsistencies in construction
     of  the Plan be interpreted to give effect to such intention
     and that if any provision of the Plan is found not to be  in
     compliance with Rule 16b-3, such provision shall  be  deemed
     null  and void to the extent required to permit the Plan  to
     comply with Rule 16b-3.

          (e)   The  Company shall have the right to deduct  from
     any payment made under the Plan any federal, state, local or
     foreign income or other taxes required by law to be withheld
     with  respect  to such payment.  It shall be a condition  to
     the  obligation of the Company to issue Common Shares, Other
     Company   Securities  or  property,  other   securities   or
     property,  or  other  forms of payment, or  any  combination
     thereof,  upon exercise, settlement or payment of any  Award
     under the Plan, that the participant (or any beneficiary  or
     person entitled to act) pay to the Company, upon its demand,
     such  amount  as  may  be required by the  Company  for  the
     purpose  of  satisfying any liability to  withhold  federal,
     state,  local  or  foreign income or other  taxes.   If  the
     amount  requested  is not paid, the Company  may  refuse  to
     issue  Common Shares, Other Company Securities or  property,
     other securities or property, or other forms of payment,  or
     any  combination thereof.  Notwithstanding anything  in  the
     Plan  to the contrary, the Committee may, in its discretion,
     permit an eligible participant (or any beneficiary or person
     entitled  to act) to elect to pay a portion or  all  of  the
     amount  requested by the Company for such taxes with respect
     to  such  Award,  at  such time and in such  manner  as  the
     Committee shall deem to be appropriate (including,  but  not
     limited  to,  by  authorizing the Company  to  withhold,  or
     agreeing  to surrender to the Company on or about  the  date
     such  tax  liability is determinable, Common  Shares,  Other
     Company   Securities  or  property,  other   securities   or
     property,  or  other  forms of payment, or  any  combination
     thereof, owned by such person or a portion of such forms  of
     payment  that would otherwise be distributed, or  have  been
     distributed, as the case may be, pursuant to such  Award  to
     such  person, having a fair market value equal to the amount
     of such taxes).

          (f)   The  expenses of the Plan shall be borne  by  the
     Company.

          (g)  The Plan shall be unfunded.  The Company shall not
     be  required to establish any special or separate fund or to
     make  any other segregation of assets to assure the  payment
     of  any  Award under the Plan, and rights to the payment  of
     Awards  shall be no greater than the rights of the Company's
     general creditors.

          (h)   By accepting any Award or other benefit under the
     Plan,  each  participant and each person claiming  under  or
     through  him shall be conclusively deemed to have  indicated
     his  acceptance  and ratification of, and  consent  to,  any
     action taken under the Plan by the Company, the Board or the
     Committee or its delegates.

          (i)   Fair  market value in relation to Common  Shares,
     Other  Company  Securities or property, other securities  or
     property or other forms of payment of Awards under the Plan,
     or  any  combination thereof, as of any specific time  shall
     mean such value as determined by the Committee in accordance
     with applicable law.

          (j)   The  masculine pronoun includes the feminine  and
     the singular includes the plural wherever appropriate.

          (k)   The  appropriate officers of  the  Company  shall
     cause  to be filed any reports, returns or other information
     regarding  Awards  hereunder of  any  Common  Shares  issued
     pursuant hereto as may be required by Section 13 or 15(d) of
     the  Exchange Act (or any successor provision) or any  other
     applicable statute, rule or regulation.

          (l)    The   validity,  construction,   interpretation,
     administration and effect of the Plan, and of its rules  and
     regulations, and rights relating to the Plan and  to  Awards
     granted under the Plan, shall be governed by the substantive
     laws,  but  not  the choice of law rules, of  the  State  of
     Delaware.

     17.   Plan Amendment or Suspension.  The Plan may be amended
or suspended in whole or in part at any time from time to time by
the  Board, but no amendment shall be effective unless and  until
the  same  is approved by stockholders of the Company  where  the
failure  to  obtain  such  approval would  adversely  affect  the
compliance of the Plan with Rule 16b-3 under the Exchange Act and
with  other  applicable  law.  No amendment  of  the  Plan  shall
adversely  affect  in  a  material  manner  any  right   of   any
participant with respect to any Award theretofore granted without
such  participant's  written consent, except as  permitted  under
Paragraph 10.

     18.   Plan Termination.  This Plan shall terminate upon  the
earlier of the following dates or events to occur:

          (a)   upon  the adoption of a resolution of  the  Board
            terminating the Plan; or

          (b)  ten years from the date the Plan as amended is approved and
            adopted by the stockholders of the Company in accordance with
            Paragraph 19 hereof; provided, however, that the Board may, prior
            to the expiration of such ten-year period, extend the term of the
            Plan for an additional period of up to five years for the grant
            of Awards other than Incentive Stock Options.  No termination of
            the Plan shall materially alter or impair any of the rights or
            obligations of any person, without his consent, under any Award
            theretofore granted under the Plan, except that subsequent to
            termination of the Plan, the Committee may make amendments
            permitted under Paragraph 17.

     19.   Stockholder  Adoption.  The Plan was approved  by  the
Board  of  Directors  on March 5, 1999 and  stockholders  of  the
Company on May 13, 1999.
     
          

                       STAGE STORES, Inc.
            Proxy for Annual Meeting of Shareholders
                          May 13, 1999
This Proxy is Solicited on Behalf of Stage Stores, Inc.'s Board
of Directors

P         The undersigned hereby appoints Carl E. Tooker and
     James A. Marcum, and each of them, as proxies for the
R    undersigned with full power of substitution to vote all
     share of Stage Stores, Inc.'s Common Stock which the
O    undersigned may be entitled to vote at the Annual Meeting of
     Shareholders of Stage Stores, Inc., Houston, Texas on
X    Thursday, May 13, 1999 at 10:00 A.M., or at any adjournment
     thereof, upon the matters set forth on the reverse side and
Y    described in the accompanying Proxy Statement and upon such
     other business as may properly come before the meeting or
     any adjournment thereof.

          Please mark this proxy as indicated on the reverse side
     to vote on any item. If you wish to vote in accordance with
     the Board of Director's recommendations, please sign the
     reverse side, no boxes need to be checked.

                    COMMENTS/ADDRESS CHANGE:
      Please mark comments/address box on the reverse side
           (Continued and to be signed on other side)
                                
                                
<PAGE>                                
THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR         Please   [X]
ITEMS 1,2 and 3                                      mark your
                                                     votes as
                                                     indicated
                                                     in this
                                                     example

                                                     WITHHELD
                                             FOR     FOR ALL
ITEM 1 - ELECTION OF DIRECTORS               [ ]       [ ]

Carl Tooker, Jack Bush, Harold Compton,
Robert Huth, Richard Jolosky,
James Marcum, David Thomas, John Wiesner

WITHHELD FOR (Write the nominee's name in
               the space provided)

_________________________________________________________________

                                            FOR  AGAINST  ABSTAIN
ITEM 2 - Ratification of the appointment    [ ]    [ ]      [ ]
of PricewaterhouseCoopers LLP as the
company's auditors for 1999.

Item 3 - To approve the  Amended and        [ ]    [ ]      [ ]
Restated 1996 Equity Incentive Plan.

Item 4 - To transact such other business
as may properly come before the meeting.

I PLAN TO ATTEND THE MEETING                [ ]

COMMENTS/ADDRESS CHANGE                     [ ]
PLEASE MARK THIS BOX IF YOU HAVE WRITTEN
COMMENTS/ADDRESS CHANGE ON THE REVERSE SIDE

RECEIPT IS HEREBY ACKNOWLEDGED OF THE STAGE [ ]
STORES, Inc. NOTICE OF MEETING AND PROXY
STATEMENT

Signature________________________

Signature________________________       Date__________
Note: Please sign as name appears hereon. Joint owners should
     each sign. When signing as attorney, executor,
     administrator, trustee or guardian, please give full title
     as such.

                                



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