STAGE STORES INC
10-Q, 1999-09-13
DEPARTMENT STORES
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                            Form 10-Q

        UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549


     (Mark One)
          [  X  ]     QUARTERLY REPORT PURSUANT TO SECTION 13  OR
          15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

          For the quarterly period ended July 31, 1999

                               OR

          [    ]     TRANSITION REPORT PURSUANT TO SECTION 13  OR
          15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

          For the transition period from                 to

                Commission file number 001-14035


                       Stage Stores, Inc.
     (Exact name of registrant as specified in its charter)



           DELAWARE                         76-0407711
(State or other jurisdiction of          (I.R.S. Employer
incorporation or organization)         Identifications No.)

  10201 Main Street, Houston,                 77025
             Texas                          (Zip Code)
(Address of principal executive
           offices)


                         (713) 667-5601
       Registrant's telephone number, including area code


Indicate  by check mark whether the registrant (1) has filed  all
reports  required  to be filed by Section  13  or  15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  reports),  and (2) has been subject  to  such  filing
requirements for the past 90 days.  Yes  X No

The number of shares of common stock of Stage Stores, Inc.
outstanding as of September 7, 1999 was 26,832,284 shares of
Common Stock and 1,250,584 shares of Class B Common Stock.


               PART I  -  FINANCIAL INFORMATION

Item 1.  FINANCIAL STATEMENTS

                      Stage Stores, Inc.

             Consolidated Condensed Balance Sheet
              (in thousands, except par values)
                          (unaudited)



                                      July 31, 1999   January 30, 1999
                ASSETS
Cash and cash equivalents              $   8,970        $  12,832
Undivided interest in accounts
receivable trust                          66,729           69,816
Merchandise inventories, net             362,498          341,316
Prepaid expenses and other current
assets                                    71,153           84,473
      Total current assets               509,350          508,437

Property, equipment and leasehold
improvements, net                        223,431          233,263
Goodwill, net                             88,183           92,551
Other assets                              19,220           23,429
      Total assets                     $ 840,184        $ 857,680

 LIABILITIES AND STOCKHOLDERS' EQUITY
Accounts payable                       $  71,655        $  82,779
Accrued expenses and other current
liabilities                               42,715           52,706
Current portion of long-term debt         70,130            4,814
      Total current liabilities          184,500          140,299

Long-term debt                           444,186          487,968
Other long-term liabilities               26,616           25,021
      Total liabilities                  655,302          653,288

Preferred stock, par value $1.00, non-
voting,
  3 shares authorized, no shares
  issued or outstanding                      --               --
Common stock, par value $0.01, 75,000
  shares authorized, 26,832 and 26,718
  shares issued and outstanding,
  respectively                               268              267
Class B common stock, par value $0.01,
  non-voting, 3,000 shares authorized,
  1,250 shares issued and outstanding         13               13
Additional paid-in capital               265,967          265,716
Accumulated deficit                      (75,372)         (55,610)
Accumulated other comprehensive income    (5,994)          (5,994)
   Stockholders' equity                  184,882          204,392
Commitments and contingencies                --               --
      Total liabilities and
        stockholders' equity           $ 840,184        $ 857,680




 The accompanying notes are an integral part of this statement.




                                Stage Stores, Inc.
                  Consolidated Condensed Statement of Operations
                     (in thousands, except per share amounts)
                                    (unaudited)

                        Three Months Ended              Six Months Ended
                   July 31, 1999  August 1, 1998  July 31, 1999  August 1, 1998

Net sales             $ 269,848       $ 271,805      $ 532,439       $ 544,593
Cost of sales and
 related buying,
 occupancy and
 distribution
 expenses               195,827         189,566        388,059         375,129
Gross profit             74,021          82,239        144,380         169,464

Selling, general and
 administrative
 expenses                66,888          67,853        128,107         129,483
Store opening and
 closure program costs   15,465           1,708         16,214           2,025
Operating income         (8,332)         12,678             59          37,956

Interest, net            12,646          11,423         24,757          21,890

Income (loss) before
 income tax and
 cumulative effect of
 a change in
 accounting principle   (20,978)          1,255        (24,698)         16,066
Income tax expense
 (benefit)               (5,887)            490         (7,338)          6,266

Income (loss) before
 cumulative effect of a
 change in accounting
 principle              (15,091)            765        (17,360)          9,800
Cumulative effect of a
 change in accounting
 principle, net of
 tax - reporting costs
 of start-up activities     --              --          (2,402)           --

Net income (loss)     $ (15,091)      $     765      $ (19,762)      $   9,800

Basic earnings (loss)
 per common share data:

Basic earnings (loss)
 per common share
 before cumulative
 effect of a change
 in accounting
 principle            $   (0.54)      $    0.03      $   (0.62)     $     0.35
Cumulative effect of
 a change in
 accounting principle,
 net of tax -
 reporting costs of
 start-up activities        --              --           (0.09)            --
Basic earnings (loss)
 per common share     $   (0.54)      $    0.03      $   (0.71)     $     0.35

Basic weighted average
 common shares
 outstanding             28,022          27,874         27,990          27,833


Diluted earnings (loss)
 per common share data:

Diluted earnings (loss)
 per common share before
 cumulative effect of a
 change in accounting
 principle            $   (0.54)      $    0.03      $   (0.62)     $     0.34
Cumulative effect of a
 change in accounting
 principle, net of
 tax - reporting costs
 of start-up activities     --              --           (0.09)            --
Diluted earnings (loss)
 per common share     $   (0.54)      $    0.03      $   (0.71)     $     0.34

Diluted weighted average
 common shares
 outstanding             28,022          28,582         27,990          28,569





 The accompanying notes are an integral part of this statement.






                           Stage Stores, Inc.
             Consolidated Condensed Statement of Cash Flows
                             (in thousands)
                               (unaudited)

                                                     Six Months Ended
                                               July 31, 1999   August 1, 1998

 Cash flows from operating activities:
   Net income (loss)                             $  (19,762)      $    9,800
   Adjustments to reconcile net income
    (loss) to net cash provided by
    (used in) operating activities:
     Depreciation and amortization                   27,578           14,411
     Deferred income taxes                           (2,120)             513
     Accretion of discount                              591              527
     Amortization of debt issue costs                 1,517            1,205
     Cumulative effect of a change in
      accounting principle                            2,402              --
     Change in working capital                      (24,218)         (78,067)
         Total adjustments                            5,750          (61,411)
       Net cash used in operating activities        (14,012)         (51,611)

 Cash flows from investing activities:
   Additions to property, equipment and
    leasehold improvements                          (11,045)         (56,837)
       Net cash used in investing activities        (11,045)         (56,837)

 Cash flows from financing activities:
   Proceeds from working capital facility            23,300          103,500
   Proceeds from issuance of common stock               252              715
   Payments on long-term debt                        (2,357)            (192)
       Net cash provided by financing
        activities                                   21,195          104,023

   Net decrease in cash and cash equivalents         (3,862)          (4,425)

   Cash and cash equivalents:
     Beginning of period                             12,832           23,315
     End of period                               $    8,970       $   18,890

 Supplemental disclosure of cash flow
  information:

   Interest paid                                 $   22,311       $   17,484

   Income taxes paid (refunded)                  $      162       $   (2,837)




 The accompanying notes are an integral part of this statement.







                   Stage Stores, Inc.
     Consolidated Statement of Stockholders' Equity
         For the Six Months Ended July 31, 1999
                     (in thousands)



Shares Outstanding
Shares of common stock issued:
   Beginning balance                26,718
    Issuance of stock                  114
   Ending balance                   26,832

Shares of Class B stock issued:
   Beginning balance                 1,250
   Ending balance                    1,250

Stockholders' Equity
Common stock issued:
   Beginning balance            $      267
    Issuance of stock                    1
   Ending balance                      268

Class B stock issued:
   Beginning balance                    13
   Ending balance                       13

Additional Paid-in Capital:
   Beginning balance               265,716
    Issuance of stock                  251
   Ending balance                  265,967

Accumulated deficit and
 accumulated other
 comprehensive income:
   Beginning balance              (61,604)
   Comprehensive income
    (loss):
        Net income (loss)         (19,762)
        Other comprehensive
         income (loss)                --
   Total comprehensive
    income (loss)                 (19,762)
   Ending balance                 (81,366)
Total Stockholders' Equity      $ 184,882

Accumulated other
 comprehensive income:
   Beginning balance            $  (5,994)
   Ending balance               $  (5,994)




 The accompanying notes are an integral part of this statement.



                       Stage Stores, Inc.
 Notes to Unaudited Consolidated Condensed Financial Statements

       1.   The  accompanying  unaudited  consolidated  condensed
financial statements of Stage Stores, Inc. ("Stage Stores")  have
been prepared in accordance with Rule 10-01 of Regulation S-X and
do  not  include  all the information and footnotes  required  by
generally  accepted accounting principles for complete  financial
statements.   Those  adjustments,  which  include   only   normal
recurring  adjustments  that are in  the  opinion  of  management
necessary  for a fair presentation of the results of the  interim
periods,  have  been  made. The results of  operations  for  such
interim periods are not necessarily indicative of the results  of
operations for a full year. The unaudited consolidated  condensed
financial  statements  should be read  in  conjunction  with  the
audited  consolidated financial statements and notes thereto  for
the  year ended January 30, 1999 filed with Stage Stores'  Annual
Report on Form 10-K. The fiscal years discussed herein end on the
Saturday  nearest to January 31 in the following  calendar  year.
For  example,  references to "1999" mean the fiscal  year  ending
January 29, 2000.

      Stage  Stores conducts its business primarily  through  its
wholly  owned subsidiary Specialty Retailers, Inc. ("SRI") which,
as of July 31, 1999, operated 683 family apparel stores in thirty-
four  states located throughout the United States.  Stage  Stores
and SRI are collectively referred to herein as the "Company".

      2.  Pursuant  to  the  accounts  receivable  securitization
program  (the "Accounts Receivable Program"), an indirect  wholly
owned  subsidiary of the Company, SRI Receivables  Purchase  Co.,
Inc. ("SRPC") purchases the accounts receivable generated by  the
Company's  private  label  credit  card  program.  Such  accounts
receivable are transferred to a master trust (the "Trust")  which
has  issued  certain  certificates to third parties  representing
undivided interests in the Trust. SRPC owns an undivided interest
in the accounts receivable not supporting the certificates issued
to  third  parties by the Trust as set forth in the  accompanying
Consolidated  Condensed  Balance  Sheet.  SRPC  is   a   separate
corporate  entity  from the Company and SRPC's creditors  have  a
claim  on its assets prior to those assets becoming available  to
any creditor of the Company.

      3.   During the first quarter of 1999, the Company  adopted
the  Accounting  Standards  Executive  Committee's  Statement  of
Position  98-5,  "Reporting on the Costs of Start-Up  Activities"
("SOP  98-5")  which  requires costs of start-up  activities  and
organization costs be expensed as incurred. The initial  adoption
of SOP 98-5 during the quarter, reported as the cumulative effect
of  a  change in accounting principle, resulted in an  after  tax
charge of $2.4 million.

      4. During the second quarter of 1999, the Company announced
a  store  closure program under which the Company will  close
approximately 35 underperforming stores. Four of these stores were
closed during the second quarter of 1999 and the remaining stores
will be closed during the third quarter of 1999 after the completion
of their respective inventory liquidation programs. In connection
with  the  store  closure  program, the  Company  recorded  $22.8
million  of  pretax costs during the second quarter of  1999,  of
which  $7.3  million  is  included in cost  of  sales  while  the
remaining $15.5 million is included in store opening and  closure
program  costs.  Of the total $22.8 million charge, approximately
$2.5  million  represents severance and lease termination  costs,
approximately  $1.6 million represents operating  costs  for  the
stores in the closure program for the second quarter of 1999  and
the  remainder  are non-cash charges of which approximately  $7.3
million  represents a lower of cost or market reserve related  to
the  inventory to be liquidated in the stores to be closed, while
the  balance  relates primarily to the write-off of fixed  assets
and  intangibles  associated  with  the  stores  in  the  closure
program.

      5.  The  consolidating condensed financial information  for
Stage  Stores  and its wholly owned subsidiaries is presented  to
satisfy disclosure requirements pursuant to Sections 13 and 15(d)
of  the  Securities Exchange Act of 1934 with respect  to  wholly
owned subsidiaries of Stage Stores. Stage Stores does not prepare
separate  financial  statements and related disclosures  for  its
wholly owned subsidiaries SRI and Specialty Retailers, Inc.  (NV)
because  management has determined that such information  is  not
material to investors. SRI is the primary obligor under  the  8.5%
Senior  Notes due 2005 and 9% Senior Subordinated Notes due  2007
(see  Note  5 to the Company's Consolidated Financial  Statements
filed with Stage Stores' Annual Report on Form 10-K for the  year
ended  January 30, 1999).  Stage Stores and Specialty  Retailers,
Inc.  (NV), a wholly owned subsidiary of Stage Stores  which  was
incorporated   during   June  1997,  are   guarantors   of   such
indebtedness.

     SRPC securitizes the credit receivables of the Company.  The
results  of  operations of SRPC are not indicative of  the  total
operating   performance  of  the  Company's  Accounts  Receivable
Program.   For  a  summary  of the total  consolidated  operating
performance of the Company's Accounts Receivable Program see Note
3  to  the Company's Consolidated Financial Statements filed with
Stage  Stores'  Annual Report on Form 10-K  for  the  year  ended
January  30, 1999.

      The following consolidating condensed financial information
for Stage Stores and its wholly-owned subsidiaries, including all
significant     intercompany    transactions    eliminated     in
consolidation, are presented below.


Consolidating Condensed Balance Sheet
July 31, 1999
(in thousands, unaudited)
                                             SRI
                            Specialty    Receivables       SRI          SRI
                         Retailers, Inc. Purchase Co.  Eliminations Consolidated

    ASSETS
Cash and cash equivalents   $   7,022     $     --      $     --     $   7,022
Undivided interest in
 accounts receivable trust    (11,571)       78,300           --        66,729
Merchandise
 inventories, net             362,498           --            --       362,498
Prepaid expenses and
 other current assets          65,403         5,750           --        71,153
 Total current assets         423,352        84,050           --       507,402

Property, equipment and
 leasehold improvements,
 net                          221,809           --            --       221,809
Goodwill, net                  88,183           --            --        88,183
Other assets                   17,109         2,051           --        19,160
Investment in subsidiaries     38,474           --        (38,474)         --
 Total assets               $ 788,927     $  86,101     $ (38,474)   $ 836,554

LIABILITIES AND
 STOCKHOLDERS' EQUITY
Accounts payable            $  71,655     $     --      $     --     $  71,655
Accrued expenses and
 other current liabilities     39,954         2,749           --        42,703
Current portion of
 long-term debt                70,130           --            --        70,130
 Total current liabilities    181,739         2,749           --       184,488

Long-term debt                414,186        30,000           --       444,186
Intercompany
 notes/advances               165,546        14,878           --       180,424
Other long-term
liabilities                    26,616           --            --        26,616
 Total liabilities            788,087        47,627           --       835,714

Preferred stock                   --            --            --           --
Common stock                      --            --            --           --
Class B common stock              --            --            --           --
Additional paid-in capital      3,317        33,166       (33,166)       3,317
Accumulated
 earnings (deficit)             3,517         5,308        (5,308)       3,517
Accumulated other
 comprehensive income          (5,994)          --            --        (5,994)
 Stockholders' equity             840        38,474       (38,474)         840
 Total liabilities and
  stockholders' equity      $ 788,927     $  86,101     $ (38,474)   $ 836,554



Consolidating Condensed Balance Sheet
July 31, 1999
(in thousands, unaudited)
                                         Specialty
                            Stage     Retailers, Inc.               Stage Stores
                         Stores, Inc.      (NV)       Eliminations  Consolidated
    ASSETS
Cash and cash equivalents  $       2     $   1,946     $     --      $   8,970
Undivided interest in
 accounts receivable trust       --            --            --         66,729
Merchandise
 inventories, net                --            --            --        362,498
Prepaid expenses and
 other current assets            --            --            --         71,153
 Total current assets              2         1,946           --        509,350

Property, equipment and
 leasehold improvements, net     --          1,622           --        223,431
Goodwill, net                    --            --            --         88,183
Other assets                     --             60           --         19,220
Investment in subsidiaries   184,909           --       (184,909)          --
 Total assets              $ 184,911     $   3,628     $(184,909)    $ 840,184

LIABILITIES AND
 STOCKHOLDERS' EQUITY
Accounts payable           $     --      $     --      $     --      $  71,655
Accrued expenses and
 other current liabilities        12           --            --         42,715
Current portion of
 long-term debt                  --            --            --         70,130
 Total current liabilities        12           --            --        184,500

Long-term debt                   --            --            --        444,186
Intercompany notes/advances       17      (180,441)          --            --
Other long-term liabilities      --            --            --         26,616
 Total liabilities                29      (180,441)          --        655,302

Preferred stock                  --            --            --            --
Common stock                     268           --            --            268
Class B common stock              13           --            --             13
Additional paid-in capital   265,967       160,292      (163,609)      265,967
Accumulated
 earnings (deficit)          (75,372)       23,777       (27,294)      (75,372)
Accumulated other
 comprehensive income         (5,994)          --          5,994        (5,994)
 Stockholders' equity        184,882       184,069      (184,909)      184,882
 Total liabilities and
  stockholders' equity     $ 184,911     $   3,628     $(184,909)    $ 840,184




Consolidating Condensed Balance Sheet
January 30, 1999
(in thousands, unaudited)
                                            SRI
                           Specialty    Receivables       SRI           SRI
                        Retailers, Inc. Purchase Co.  Eliminations  Consolidated
    ASSETS
Cash and cash equivalents   $  10,882    $     --      $     --      $  10,882

Undivided interest in
 accounts receivable trust    (13,228)      83,044           --         69,816
Merchandise
 inventories, net             341,316          --            --        341,316
Prepaid expenses and
 other current assets          77,648        6,825           --         84,473
 Total current assets         416,618       89,869           --        506,487

Property, equipment and
 leasehold improvements, net  231,499          --            --        231,499
Goodwill, net                  92,551          --            --         92,551
Other assets                   18,967        4,402           --         23,369
Investment in subsidiaries     37,886          --        (37,886)          --
 Total assets               $ 797,521    $  94,271     $ (37,886)    $ 853,906

LIABILITIES AND
 STOCKHOLDERS' EQUITY
Accounts payable            $  82,779    $     --      $     --      $  82,779
Accrued expenses and other
 current liabilities           49,726        2,888           --         52,614
Current portion of
 long-term debt                 4,814          --            --          4,814
 Total current liabilities    137,319        2,888           --        140,207

Long-term debt                457,968       30,000           --        487,968
Intercompany notes/advances   151,273       23,497           --        174,770
Other long-term liabilities    25,021          --            --         25,021
 Total liabilities            771,581       56,385           --        827,966

Preferred stock                   --           --            --            --
Common stock                      --           --            --            --
Class B common stock              --           --            --            --
Additional paid-in capital      3,317       32,130       (32,130)        3,317
Accumulated
 earnings (deficit)            28,617        5,756        (5,756)       28,617
Accumulated other
 comprehensive income          (5,994)         --            --         (5,994)
 Stockholders' equity          25,940       37,886       (37,886)       25,940
 Total liabilities and
 stockholders' equity       $ 797,521    $  94,271     $ (37,886)    $ 853,906




Consolidating Condensed Balance Sheet
January 30, 1999
(in thousands, unaudited)
                                         Specialty
                            Stage     Retailers, Inc.               Stage Stores
                         Stores, Inc.      (NV)       Eliminations  Consolidated
    ASSETS
Cash and cash equivalents  $       2      $   1,948    $     --      $  12,832
Undivided interest in
 accounts receivable trust       --             --           --         69,816
Merchandise
 inventories, net                --             --           --        341,316
Prepaid expenses and
 other current assets            --             --           --         84,473
 Total current assets              2          1,948          --        508,437

Property, equipment and
 leasehold improvements, net     --           1,764          --        233,263
Goodwill, net                    --             --           --         92,551
Other assets                     --              60          --         23,429
Investment in subsidiaries   204,349            --      (204,349)          --
 Total assets              $ 204,351      $   3,772    $(204,349)    $ 857,680

LIABILITIES AND
 STOCKHOLDERS' EQUITY
Accounts payable           $     --       $     --     $     --      $  82,779
Accrued expenses and
 other current liabilities        92            --           --         52,706
Current portion of
 long-term debt                  --             --           --          4,814
 Total current liabilities        92            --           --        140,299

Long-term debt                   --             --           --        487,968
Intercompany notes/advances     (133)      (174,637)         --            --
Other long-term liabilities      --             --           --         25,021
 Total liabilities               (41)      (174,637)         --        653,288

Preferred stock                  --             --           --            --
Common stock                     267            --           --            267
Class B common stock              13            --           --             13
Additional paid-in capital   265,716        160,040     (163,357)      265,716
Accumulated
 earnings (deficit)          (55,610)        18,369      (46,986)      (55,610)
Accumulated other
 comprehensive income         (5,994)           --         5,994        (5,994)
 Stockholders' equity        204,392        178,409     (204,349)      204,392
 Total liabilities and
  stockholders' equity     $ 204,351      $   3,772    $(204,349)    $ 857,680




Consolidating Condensed Statement of Operations
Six Months Ended July 31, 1999
(in thousands, unaudited)
                                              SRI
                            Specialty     Receivables      SRI          SRI
                         Retailers, Inc.  Purchase Co. Eliminations Consolidated

Net sales                   $ 532,439      $     --     $     --     $ 532,439
Cost of sales and related
 buying, occupancy and
 distribution expenses        388,059            --           --       388,059
Gross profit                  144,380            --           --       144,380

Selling, general and
 administrative expenses      131,504         (3,298)         --       128,206
Store opening and closure
 program costs                 16,214            --           --        16,214
Operating income (loss)        (3,338)         3,298          --           (40)

Interest expense, net          30,813          2,095          --        32,908

Income (loss) before
 income taxes                 (34,151)         1,203          --       (32,948)
Income tax expense (benefit)  (10,694)           445          --       (10,249)
Income (loss) before equity
 in net earnings of
 subsidiaries and
 cumulative effect of a
 change in accounting
 principle                    (23,457)           758          --       (22,699)
Equity in net earnings of
 subsidiaries                    (448)           --           448          --
Income (loss) before
 cumulative effect of a
 change in accounting
 principle                    (23,905)           758          448      (22,699)
Cumulative effect of a
 change in accounting
 principle, net of tax -
 reporting costs of
 start-up activities           (1,196)        (1,206)         --        (2,402)
Net income (loss)           $ (25,101)     $    (448)   $     448    $ (25,101)





Consolidating Condensed Statement of Operations
Six Months Ended July 31, 1999
(in thousands, unaudited)
                                           Specialty
                               Stage    Retailers, Inc.             Stage Stores
                            Stores, Inc.     (NV)      Eliminations Consolidated

Net sales                    $     --       $     --     $     --    $ 532,439
Cost of sales and related
 buying, occupancy and
 distribution expenses             --             --           --      388,059
Gross profit                       --             --           --      144,380

Selling, general and
 administrative expenses            69           (168)         --      128,107
Store opening and closure
 program costs                     --             --           --       16,214
Operating income (loss)            (69)           168          --           59

Interest expense, net              --          (8,151)         --       24,757

Income (loss) before
 income taxes                      (69)         8,319          --      (24,698)
Income tax expense (benefit)       --           2,911          --       (7,338)
Income (loss) before equity
 in net earnings of
 subsidiaries and cumulative
 effect of a change in
 accounting principle              (69)         5,408          --      (17,360)
Equity in net earnings of
 subsidiaries                  (19,693)           --        19,693         --
Income (loss) before
 cumulative effect of a
 change in accounting
 principle                     (19,762)         5,408       19,693     (17,360)
Cumulative effect of a
 change in accounting
 principle, net of tax -
 reporting costs of
 start-up activities               --             --           --       (2,402)
Net income (loss)            $ (19,762)     $   5,408    $  19,693   $ (19,762)




Consolidating Condensed Statement of Operations
Six Months Ended August 1, 1998
(in thousands, unaudited)
                                             SRI
                            Specialty    Receivables       SRI          SRI
                         Retailers, Inc. Purchase Co.  Eliminations Consolidated

Net sales                    $ 544,593    $     --      $     --     $ 544,593
Cost of sales and related
 buying, occupancy and
 distribution expenses         375,129          --            --       375,129
Gross profit                   169,464          --            --       169,464

Selling, general and
 administrative expenses       129,859         (440)          --       129,419
Store opening and closure
 program costs                   2,025          --            --         2,025
Operating income (loss)         37,580          440           --        38,020

Interest expense, net           31,004       (1,564)          --        29,440

Income (loss) before
 income taxes                    6,576        2,004           --         8,580
Income tax expense               2,887          743           --         3,630
Income (loss) before equity
 in net earnings of
 subsidiaries                    3,689        1,261           --         4,950
Equity in net earnings
 of subsidiaries                 1,261          --         (1,261)         --
Net income                   $   4,950    $   1,261     $  (1,261)   $   4,950



Consolidating Condensed Statement of Operations
Six Months Ended August 1, 1998
(in thousands, unaudited)
                                          Specialty
                              Stage    Retailers, Inc.              Stage Stores
                           Stores, Inc.     (NV)       Eliminations Consolidated

Net sales                   $     --       $     --     $     --     $ 544,593
Cost of sales and related
 buying, occupancy and
 distribution expenses            --             --           --       375,129
Gross profit                      --             --           --       169,464

Selling, general and
 administrative expenses           43             21          --       129,483
Store opening and closure
 program costs                    --             --           --         2,025
Operating income (loss)           (43)           (21)         --        37,956

Interest expense, net             --          (7,550)         --        21,890

Income (loss) before
 income taxes                     (43)         7,529          --        16,066
Income tax expense                --           2,636          --         6,266
Income (loss) before equity
 in net earnings of
 subsidiaries                     (43)         4,893          --         9,800
Equity in net earnings
 of subsidiaries                9,843            --        (9,843)         --
Net income                  $   9,800      $   4,893    $  (9,843)   $   9,800




Consolidating Condensed Statement of Cash Flows
Six Months Ended July 31, 1999
(in thousands, unaudited)
                                              SRI
                             Specialty    Receivables      SRI          SRI
                          Retailers, Inc. Purchase Co. Eliminations Consolidated
Cash flows from operating
 activities:
 Net cash used in
 operating activities         $  (7,111)   $  (6,647)  $     --      $ (13,758)

Cash flows from investing
 activities:
Investment in subsidiary            --           --          --            --
Additions to property,
 equipment and
 leasehold improvements         (11,045)         --          --        (11,045)
Proceeds from the sales of
 accounts receivable, net        (6,647)       6,647         --            --
 Net cash provided by
 (used in) investing
 activities                     (17,692)       6,647         --        (11,045)

Cash flows from financing
 activities:
Proceeds from working
 capital facility                23,300          --          --         23,300
Proceeds from issuance of
 common stock                       --           --          --            --
Proceeds from capital
 contribution                       --           --          --            --
Payments on long-term debt       (2,357)         --          --         (2,357)
 Net cash provided by
 (used in) financing
 activities                      20,943          --          --         20,943

Net decrease in cash and
 cash equivalents                (3,860)         --          --         (3,860)
Cash and cash equivalents:
 Beginning of period             10,882          --          --         10,882
 End of period                $   7,022    $     --    $     --      $   7,022



Consolidating Condensed Statement of Cash Flows
Six Months Ended July 31, 1999
(in thousands, unaudited)
                                           Specialty
                               Stage    Retailers, Inc.             Stage Stores
                            Stores, Inc.     (NV)      Eliminations Consolidated
Cash flows from operating
 activities:
 Net cash used in operating
  activities                  $     --      $    (254)   $     --    $ (14,012)

Cash flows from investing
 activities:
Investment in subsidiary           (252)          --           252         --
Additions to property,
 equipment and
 leasehold improvements             --            --           --      (11,045)
Proceeds from the sales of
 accounts receivable, net           --            --           --          --
 Net cash provided by
 (used in) investing
 activities                        (252)          --           252     (11,045)

Cash flows from financing
 activities:
Proceeds from working
 capital facility                   --            --           --       23,300
Proceeds from issuance
 of common stock                    252           --           --          252
Proceeds from capital
 contribution                       --            252         (252)        --
Payments on long-term debt          --            --           --       (2,357)
 Net cash provided by
 (used in) financing
 activities                         252           252         (252)     21,195

Net decrease in cash and
 cash equivalents                   --             (2)         --       (3,862)
Cash and cash equivalents:
 Beginning of period                  2         1,948          --       12,832
 End of period                $       2     $   1,946    $     --    $   8,970



Consolidating Condensed Statement of Cash Flows
Six Months Ended August 1, 1998
(in thousands, unaudited)
                                              SRI
                             Specialty    Receivables      SRI          SRI
                          Retailers, Inc. Purchase Co. Eliminations Consolidated

Cash flows from operating
 activities:
 Net cash used in operating
  activities                  $ (45,964)   $  (5,633)   $     --     $ (51,597)

Cash flows from investing
 activities:
Intercompany notes/advances      (1,285)         --           --        (1,285)
Additions to property,
 equipment and leasehold
 improvements                   (56,837)         --           --       (56,837)
Proceeds from the sales of
 accounts receivable, net        (6,640)       6,640          --           --
Dividend from subsidiary          1,007          --        (1,007)         --
 Net cash provided by
  (used in) investing
  activities                    (63,755)       6,640       (1,007)     (58,122)

Cash flows from financing
 activities:
Proceeds from working
 capital facility               103,500          --           --       103,500
Proceeds from issuance
 of common stock                    --           --           --           --
Payments on long-term debt         (192)         --           --          (192)
Dividend paid                       --        (1,007)       1,007          --
 Net cash provided by
  (used in) financing
  activities                    103,308       (1,007)       1,007      103,308

Net decrease in cash and
 cash equivalents                (6,411)         --           --        (6,411)
Cash and cash equivalents:
 Beginning of period             23,299          --           --        23,299
 End of period                $  16,888    $     --     $     --     $  16,888




Consolidating Condensed Statement of Cash Flows
Six Months Ended August 1, 1998
(in thousands, unaudited)
                                           Specialty
                               Stage    Retailers, Inc.             Stage Stores
                            Stores, Inc.     (NV)      Eliminations Consolidated
Cash flows from operating
 activities:
 Net cash used in operating
  activities                 $     (14)     $     --    $     --     $ (51,611)

Cash flows from investing
 activities:
Intercompany notes/advances       (715)         2,000         --           --
Additions to property,
 equipment and leasehold
 improvements                      --             --          --       (56,837)
Proceeds from the sales of
 accounts receivable, net          --             --          --           --
Dividend from subsidiary           --             --          --           --
 Net cash provided by
 (used in) investing
 activities                       (715)         2,000         --       (56,837)

Cash flows from financing
 activities:
Proceeds from working
 capital facility                  --             --          --       103,500
Proceeds from issuance of
 common stock                      715            --          --           715
Payments on long-term debt         --             --          --          (192)
Dividend paid                      --             --          --           --
 Net cash provided by
  (used in) financing
  activities                       715            --          --       104,023

Net decrease in cash and
 cash equivalents                  (14)         2,000         --        (4,425)
Cash and cash equivalents:
 Beginning of period                16            --          --        23,315
 End of period               $       2      $   2,000   $     --     $  18,890





Item 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS

"Safe  Harbor" Statement under the Private Securities  Litigation
Reform Act of 1995.

      Certain items discussed or incorporated by reference herein
contain   forward-looking  statements  that  involve  risks   and
uncertainties  including,  but not limited  to,  the  ability  to
obtain  financing on terms reasonably satisfactory to the Company
and  the  seasonality of demand for apparel which can be affected
by   weather   patterns,  levels  of  competition,   competitors'
marketing strategies, changes in fashion trends, availability  of
product  on  normal payment terms and the failure to achieve  the
expected  results of merchandising and marketing plans and  store
opening  or  closing plans.  The occurrence of any of  the  above
could  have a material adverse impact on the Company's  operating
results.  See additional risk factors discussed in the  Company's
Annual  Report on Form 10-K. Certain information herein  contains
estimates which represent management's best judgement as  of  the
date  hereof  based on information currently available;  however,
the Company does not intend to update this information to reflect
developments  or information obtained after the date  hereof  and
disclaims any legal obligation to the contrary.

General

     Overview.   The  Company operates the store  of  choice  for
nationally  recognized  brand name family  apparel,  accessories,
cosmetics  and  footwear in over 500 small towns and  communities
throughout the United States. The Company has recognized the high
level  of  brand  awareness and demand for  fashionable,  quality
apparel  by  consumers in small markets and has identified  these
markets  as  a profitable and underserved niche. The Company  has
developed  a  unique  franchise focused on these  small  markets,
differentiating itself from the competition by offering  a  broad
range  of  brand name merchandise with a high level  of  customer
service in convenient locations.

     The  financial  information, discussion  and  analysis  that
follow   should  be  read  in  conjunction  with  the   Company's
Consolidated Financial Statements included in the Company's  1998
Annual Report on Form 10-K.

Results of Operations

     Sales  for  the  three months ended July 31, 1999  decreased
0.7%  to  $269.8  million from $271.8 million in  the  comparable
period  of  1998. Comparable store sales decreased 5.7%  for  the
three  months  ended July 31, 1999. Sales results for  the  three
months  ended  July  31,  1999  were  negatively  impacted  by  a
reduction  in the number of promotional events and a lower  level
of  price  discounting  during the  second  quarter  of  1999  as
compared  to  the  second  quarter  of  1998.  The  reduction  in
promotional events included, among other things, a shift  in  the
timing of the Company's traditional July Back to School Promotion
into  the third quarter of 1999 to coincide with Texas' inaugural
sales  tax holiday period which ran from August 6 through  August
8, 1999.

     For  the  six  months  ended July  31,  1999  sales  results
decreased  2.2%  to  $532.4 million from $544.6  million  in  the
comparable period of 1998. Comparable store sales decreased  7.9%
for the six months ended July 31, 1999. Sales results for the six
months  ended  July  31, 1999 reflect the  impact  on  the  first
quarter   of  the  heavy  promotional  and  inventory  management
activities  which were put into place during the  fall  of  1998.
These  initiatives negatively impacted the Company's  merchandise
mix  and  to  a lesser extent the Company's customer base.  As  a
result,  the  Company  began the first  part  of  the  year  with
significantly  lower  levels of inventory compared  to  the  same
period  last year on a comparable store basis, particularly  with
respect  to clearance merchandise. The lower levels of  clearance
inventory,  as  well  as  continued aggressive  pricing  on  this
clearance merchandise throughout February along with the  factors
discussed  above  which impacted sales in the second  quarter  of
1999  were  significant contributors to the decline in comparable
store sales for the six months ended July 31, 1999.

     Sales  for the first six months of 1999 were also negatively
impacted  by  the  Company's efforts to  transition  and  rebuild
merchandise assortments as well as improving the merchandise  mix
across  all  merchandise categories.  These efforts impacted  the
content   and  quantity  of  merchandise  inventory  in   certain
categories  which  depressed sales in these categories.  Although
the  Company has made significant improvements in its merchandise
mix  during  the  first  six months of 1999,  this  process  will
continue  into  the  early part of the third quarter  in  certain
merchandise categories.

     Gross  profit decreased 10.0% to $74.0 million for the three
months  ended July 31, 1999 from $82.3 million in the  comparable
period of 1998.  Gross profit as a percent of sales decreased  to
27.4%  for  the  three months ended July 31, 1999 from  30.3%  in
1998. Gross margin for the second quarter of 1999 included a $7.3
million  provision  related  to  the  store  closure  program  as
discussed below. Prior to this  provision, gross margin was $81.3
million,  or 30.1% of sales, for the second quarter of 1999.  The
decline  in  gross profit as a percent of sales  for  the  second
quarter  of  1999 reflects the negative leverage associated  with
the  Company's fixed buying, occupancy and distribution  expenses
which  are  included in cost of goods sold offset by a 100  basis
point improvement in the Company's merchandise margin during  the
second  quarter  of  1999. The improvement  in  the   merchandise
margin  was  the  result  of  the  reduction  in  the  number  of
promotional  events and level of discounting during the  quarter,
as discussed above.

     For  the  six  months  ended  July  31,  1999  gross  profit
decreased  14.8%  to $144.4 million from $169.5  million  in  the
comparable  period of 1998.  Gross profit as a percent  of  sales
decreased  to 27.1% for the six months ended July 31,  1999  from
31.1%  in 1998. The decline in gross margin as a percent of sales
reflects  the  impact  during  the  first  quarter  of  1999   of
aggressive  pricing  on clearance inventory  in  February,  lower
vendor  discounts  on new store inventory purchases  and  reduced
levels  of  store  grand opening sales, which typically  carry  a
higher  level  of  gross  margin and the $7.3  million  provision
associated  with  the store closure program as  discussed  below.
Also  impacting  gross  margin for 1999  is  the  negative  sales
leverage  associated with the Company's fixed  buying,  occupancy
and  distribution expenses which are included in  cost  of  goods
sold.

     Selling,  general and administrative expenses for the  three
months  ended July 31, 1999 decreased 1.5% to $66.9 million  from
$67.9  million  for  the comparable period  of  1998  and,  as  a
percentage of sales, decreased to 24.8% from 25.0%. For  the  six
months  ended  July 31, 1999 selling, general and  administrative
expenses decreased 1.1% to $128.1 million from $129.5 million  in
the  comparable  period of 1998 and, as a  percentage  of  sales,
increased to 24.1% from 23.8% in the comparable period  of  1998.
Selling,  general and administrative expenses for the  first  six
months  of  1999  benefited  from  the  positive  impact  of  the
Company's credit card bank which became operational in the  third
quarter  of 1998 along with approximately $4.7 million of reduced
payroll  and  payroll  related costs as  well  as  the  Company's
continued   effort   in   controlling   selling,   general    and
administrative expenses. The reduction in payroll  related  costs
was  primarily associated with reduced vacation expense resulting
from  a  change in the Company's employee benefit program  during
the first quarter of this year.

     Store opening and closure program costs for the three months
ended  July 31, 1999 reflect the costs associated with the  store
closure program implemented during the second quarter.  The store
closure  program  will result in the closure of approximately  35
underperforming stores. Four of these stores were  closed  during
the  second  quarter  of 1999 and the remaining  stores  will  be
closed  during the third quarter of 1999 after the completion  of
their  respective inventory liquidation programs.  In  connection
with  the  store  closure  program, the  Company  recorded  $22.8
million  of  pretax costs during the second quarter of  1999,  of
which  $7.3  million  is  included in cost  of  sales  while  the
remaining $15.5 million is included in store opening and  closure
program  costs.  Of the total $22.8 million charge, approximately
$2.5  million  represents severance and lease termination  costs,
approximately  $1.6 million represents operating  costs  for  the
stores in the closure program for the second quarter of 1999  and
the  remainder  are non-cash charges of which approximately  $7.3
million  represents a lower of cost or market reserve related  to
the  inventory to be liquidated in the stores to be closed, while
the  balance  relates primarily to the write-off of fixed  assets
and  intangibles  associated  with  the  stores  in  the  closure
program.   There were no new store opening costs incurred  during
the  second  quarter  of 1999 as the current year  store  opening
program was completed during the first quarter, and in accordance
with  the adoption of SOP 98-5 in the first quarter, the  opening
costs  associated with these stores were expensed at the time  of
opening.   Store  opening and closure program  costs  during  the
prior  year  were related to new store opening costs  which  were
expensed over the year in which the store was opened.

     As a result of the factors discussed above, the Company had an
operating  loss of $8.3 million for the three months  ended  July
31,  1999 as compared to operating income of $12.7 million in the
comparable  period in 1998.  For the six months  ended  July  31,
1999,  operating  income  decreased to $0.1  million  from  $38.0
million for the same period of 1998.

     Net  interest  expense for the three months ended  July  31,
1999 increased 10.5% to $12.6 million from $11.4 million for  the
comparable  period  in  1998 due to a  higher  level  of  average
borrowings  outstanding. Net interest expense for the six  months
ended  July 31, 1999 increased 13.2% to $24.8 million from  $21.9
million  for the comparable period in 1998 also due to  a  higher
level  of  average  borrowings outstanding  associated  with  the
Company's  expansion program and poor operating  results  in  the
fall of 1998 and the first six months of 1999.

     As a result of the foregoing, the Company's net loss for the
three months ended July 31, 1999 was $15.1 million as compared to
net  income  of $0.8 million for the comparable period  in  1998.
The  Company's net loss before the cumulative effect of a  change
in  accounting principle for the six months ended July  31,  1999
was  $17.4 million as compared to net income of $9.8 million  for
the comparable period in 1998.

     In  connection  with the adoption of SOP 98-5,  the  Company
recorded a cumulative effect of a change in accounting principle,
net  of  tax  charge of $2.4 million during the first quarter  of
1999.  The  charge  reflects  the write-off  of  the  unamortized
organizational  costs  associated  with  the  Company's  accounts
receivable trust and the recently formed credit card bank.



Seasonality and Inflation

      The Company's business is seasonal and its quarterly sales and
profits  are traditionally lower during the first three  quarters
(February  through October) and higher during the fourth  quarter
(November   through  January).  In  addition,   working   capital
requirements   fluctuate   throughout   the   year,    increasing
substantially  in  October and November due to  requirements  for
significantly  higher  inventory levels in  anticipation  of  the
holiday  season. During 1998, the Company experienced poor  sales
and  results of operations beginning in the second quarter  which
impacted these traditional trends during those periods.



     The   following  table  shows  certain  unaudited  financial
information for the Company by quarter (dollars in thousands):

                         1999                          1998
                    Q1         Q2         Q1         Q2        Q3        Q4

Net sales       $ 262,591  $ 269,848  $ 272,788  $ 271,805 $ 271,605  $ 357,349

Gross profit       70,359     74,021     87,225     82,239    75,252     89,593
Operating
 income (loss)      8,391     (8,332)    25,278     12,678     7,226      7,458
Quarters'
 operating
 income as a
 percent of
 total                --         --         48%        24%       14%        14%
Income (loss)
 before
 cumulative
 effect of a
 change in
 accounting
 principle      $  (2,269) $ (15,091) $   9,035  $     765 $  (3,152) $  (2,934)
Net income
 (loss)         $  (4,671) $ (15,091) $   9,035  $     765 $  (3,152) $  (2,934)


     The  Company does not believe that inflation had a  material
effect  on  its results of operations during the past two  years.
However,  there  can be no assurance that the Company's  business
will not be affected by inflation in the future.


Liquidity and Capital Resources

     Total working capital decreased $43.2 million  to
$324.9  million at July 31, 1999 from $368.1 million  at  January
30,  1999.  The most significant changes in working capital were:
(i) an increase in inventories associated with the seasonal build
of  inventories offset by (ii) the inclusion of $65.3 million  of
the  outstanding balance under the Company's $100 million working
capital  and  letter  of credit facility  and  the  $100  million
expansion  revolving credit facility (the "Credit  Facility")  in
current  portion  of  long-term debt. This  amount  reflects  the
requirement contained in the Credit Facility agreement to  reduce
the aggregate balance under the facility to $100.0 million for  a
period  of  45  days  prior to July 2000. Outstanding  borrowings
under the Credit facility were $165.3 million at July 31, 1999 as
compared  to  $142.0  million at January  30,  1999.  The  entire
balance outstanding at January 30, 1999 was included in long-term
debt  as  the Credit Facility was modified to allow a maximum  of
$170.0  million  to  be outstanding for thirty  days  during  the
period of January 27, 1999 through July 31, 1999.

      The  Company's primary capital requirements are for working
capital,  debt service and capital expenditures. Based  upon  the
current  capital structure, management anticipates cash  interest
payments  to be approximately $44.0 million during each  of  1999
and  2000.  Capital  expenditures are  generally  for  new  store
openings,  remodeling  of  existing stores  and  customary  store
maintenance.  Capital expenditures for the first  six  months  of
1999  were  $11.1  million as compared to $56.8 million  for  the
comparable  period  of 1998. The reduction  was  a  result  of  a
decrease  in  the  number of new stores opened  as  well  as  the
completion  of the conversion of the remaining CR Anthony  stores
to  the  Company's format and trade names, which occurred  during
the  first  and  second  quarters of  1998.   Management  expects
capital  expenditures  to be approximately $23.0  million  during
1999,  consisting primarily of 10 new store openings,  remodeling
of  existing stores and the implementation of a new merchandising
system.  Required aggregate principal payments on existing  debt,
excluding  the  Credit  Facility, total $4.8  million  and  $34.8
million  for 1999 and 2000, respectively. Included in  the  $34.8
million of principle repayments in 2000 are the $30.0 million  in
aggregate  principle amount 12.5% Trust Certificate-Backed  Notes
("SRPC Notes"). The SRPC Notes are collateralized by the retained
interest in the Accounts Receivable Program. Principle repayments
on  the  SRPC Notes are scheduled to begin during December  2000.
The  Company currently expects to refinance the SRPC Notes  prior
to  that date. Therefore, the Company does not believe this  will
have  an  impact on its liquidity or cash flow for 1999 or  2000
although  there  can  be no assurances  that  the  Company  will
successfully refinance the SRPC Notes on terms favorable  to  the
Company.

     The   Company's  current  short-term  liquidity  needs   are
provided  by  (i)  existing cash balances,  (ii)  operating  cash
flows,  (iii)  the Accounts Receivable Program, (iv)  the  Credit
Facility  (v) and normal trade credit terms from the  vendor  and
factor  community.  The  Company expects to  fund  its  long-term
liquidity  needs from its operating cash flows, the  issuance  of
debt and/or equity securities, the securitization of its accounts
receivable and bank borrowings. Outstanding borrowings under  the
Credit  Facility were $165.3 million at July 31, 1999 and  $145.3
million  at  August  28, 1999 as compared to  $149.2  million  at
August  1,  1998  and  $160.5 million at August  29,  1998.   The
Company  had  $22.9  million  of availability  under  the  Credit
Facility  at July 31, 1999 and $43.8 million at August 28,  1999.
The   outstanding  balances  under  the  revolving   certificates
associated  with  the  Accounts Receivable  Program  were  $102.9
million and $115.6 million at July 31, 1999 and January 30, 1999,
respectively,   while  outstanding  balances   under   the   term
certificates  were  $165.0 million at  both  July  31,  1999  and
January   30,   1999.  Principal  repayments   under   the   term
certificates  are  scheduled to commence on  December  31,  1999.
However,  the  Company  currently  expects  to  refinance   these
certificates prior to that date.  Therefore, the Company does not
believe  this will have an impact on its liquidity or  cash  flow
for  1999  although there can be no assurances that  the  Company
will  successfully refinance the Accounts Receivable  Program  on
terms favorable to the Company.

      The Company continually monitors its liquidity position and
compliance  with its various debt agreements.  During  the  third
and  fourth  quarters of 1998, the Company's Credit Facility  was
amended  to  lessen  certain covenant  requirements  and  clarify
certain  defined  terms  contained in the  Credit  Facility.   In
addition, the Credit Facility was modified to allow a maximum  of
$170.0  million of borrowings to be outstanding for  thirty  days
during  the period from January 27, 1999 through July  31,  1999.
This requirement had been satisfied as of February 25, 1999.  The
Company  believes the current covenant levels provide  sufficient
flexibility to allow the Company to execute its business plan.

     Management  believes  that  funds  provided  by  operations,
together  with  funds  available under the Credit  Facility,  the
Accounts  Receivable Program and the normal  trade  credit  terms
from the vendor and factor community will be adequate to meet the
Company's anticipated requirements for working capital,  interest
payments, planned capital expenditures and principal payments  on
debt.   Estimates   as  to  working  capital  needs   and   other
expenditures may be materially affected if the foregoing  sources
are not available or do not otherwise provide sufficient funds to
meet the Company's obligations.


Year 2000

      The Year 2000 issue relates to the way computer systems and
programs  define  calendar  dates.   They  could  fail  or   make
miscalculations due to interpreting a date including "00" to mean
1900,  not  2000.  Also, other systems and equipment may  contain
imbedded  hardware or software that may have a time  element  and
affect  their operation.  The Company began working on  the  Year
2000  compliance  issue  in  1996 and heightened  its  focus  and
resource  commitment  in  1997  with  the  establishment   of   a
formalized  project plan and management oversight function.   The
Company has divided its Year 2000 risk assessment and remediation
efforts   into  the  following  three  categories:    information
systems, peripheral systems and hardware and third party vendors.

     The  Company  has completed the evaluation of  its  critical
information  systems infrastructure for Year 2000 compliance  and
has developed detailed work plans to achieve compliance prior  to
possible  system failures. The systems have been segregated  into
the   following  five  logical,  manageable  groups:   (1)  human
resource, time keeping and payroll systems (2) point-of-sale  and
sales  audit  systems (3) credit systems (4) financial  reporting
and accounts payable systems and (5) merchandising systems.  Year
2000  remediation  is being addressed through  a  combination  of
modifications   or   upgrades   to   existing   applications   or
replacement.   The Company has dedicated in-house  resources  and
has contracted with third party vendors to complete the necessary
coding changes, testing and installation. In August of 1999,  the
Company completed the installation of a new merchandising  system
which is year 2000 compliant. The Company is currently addressing
various post-implementation issues; however, the Company does not
anticipate that these issues will have a material impact  on  the
results  of operations of the Company. The Company believes  Year
2000   readiness   related   to  critical   information   systems
infrastructure is substantially complete.

        In addition, the Company has substantially completed an
inventory of its major peripheral systems and hardware and is in
the process of assessing and remediating Year 2000 non-compliance
issues.   These  include, but are not limited to,  communications
networks, personal computers and network systems, printers, store
register  systems  and processors, scanners and  emergency  power
systems.   The  Company believes Year 2000 readiness  related  to
peripheral systems and hardware is substantially complete.

        The Company's plan is to have addressed its significant
Year 2000 issues prior to being affected by them. However, if the
Company   identifies  additional  risks  related  to  Year   2000
compliance  or  its  progress  in  planned  remediation   efforts
deviates from the anticipated timeline, the Company will  develop
contingency plans as deemed necessary at that time. The aggregate
cost of the Company's Year 2000 efforts paid to third parties  to
assist in remediation has been approximately $2.3 million.  These
costs  are  being  expensed as incurred.  These  amounts  do  not
include   any   costs  associated  with  the  implementation   of
contingency plans or the cost associated with the replacement  of
information systems, hardware or equipment, substantially all  of
which  would  be capitalized. The failure to correct  a  material
Year  2000  problem  could result in an interruption  in  certain
normal business activities or operations.  Presently, the Company
does not anticipate any material disruption in its operations  as
a result of any failure by the Company to be in compliance.

        The   Company   has   limited   information
concerning  Year  2000 compliance status of  its  suppliers.  The
Company has, however, identified its major suppliers and has sent
a  survey  letter which is being used to evaluate  the  potential
risk  to  the Company if these vendors fail to remedy their  Year
2000  issues.  In  the  event that the  Company  or  any  of  its
significant  suppliers does not successfully and  timely  achieve
Year  2000 compliance, the Company's business or operations could
be adversely affected.


                  PART II  -  OTHER INFORMATION

Item 1. Legal Proceedings

      From  time  to  time the Company and its  subsidiaries  are
involved  in  various litigation matters arising in the  ordinary
course of its business.  In addition, on March 30, 1999, a  class
action  lawsuit was filed against the Company and certain of  its
officers,  directors  and  stockholders  in  the  United   States
District  Court  for the Southern District of Texas  by  John  C.
Weld,  Jr.,  a  stockholder  who  purchased  125  shares  of  the
Company's common stock on August 3, 1998, alleging violations  of
Sections 10(b) and 20(a) of the Securities Exchange Act  of  1934
and  Rule  10b-5 promulgated thereunder (the "Weld  Suit").   The
Company  believes  that the allegations  of  the  Weld  Suit  are
without merit and intends to defend the case vigorously. On  July
23,  1999,  the Company filed a motion to dismiss the Weld  Suit.
The  United  States District Court for the Southern  District  of
Texas is not expected to render a final opinion on the motion  to
dismiss before the fall of 1999 or spring of 2000.

      Management believes that none of the matters in  which  the
Company  or  its  subsidiaries  are  currently  involved,  either
individually  or in the aggregate, is material to  the  financial
position,  results of operations or cash flows of the Company  or
its subsidiaries.

Item 2. Changes in Securities

     None.

Item 3. Defaults Upon Senior Securities

     None.

Item 4. Submission of Matters to a Vote of Security Holders.

      The 1999 Annual Meeting of Shareholders of the Company  was
held on May 13, 1999.  The following matters were submitted to  a
vote of the Company's shareholders:

               1.   The election of eight directors (constituting
the  entire  board of directors) for the ensuing year  and  until
their successors are duly elected and qualified.  The results  of
the election for each such director were as follows:

                                                     Votes
     Directors                   Votes For          Withheld
     Carl Tooker                 23,281,060          98,045
     Jack Bush                   23,293,109          85,996
     Harold Compton              23,296,029          83,076
     Robert Huth                 23,291,719          87,386
     Richard Jolosky             23,293,819          85,286
     James Marcum                23,282,240          96,865
     David Thomas                23,296,219          82,886
     John Wiesner                23,291,763          87,342


        2.      The    ratification   of   the    selection    of
PricewaterhouseCoopers  LLP  as  the  auditors   to   audit   the
consolidated  financial  statements  of  the  Company   and   the
financial statements of certain of its subsidiaries for the  year
ending January 29, 2000.  The results of the vote with respect to
such proposal were as follows:

                                        Votes
                         Votes For     Against      Abstentions

     Ratification of
     Selection of
     Independent
     Auditors            23,352,928     20,720         5,457






      3.   The  approval of the Amended and Restated 1996  Equity
Incentive  Plan.  The  results of  the  vote  with  respect  such
proposal were as follows:


                                             Votes      Abstentions and
                              Votes For     Against     Broker Non-Votes
     Approval of the
     Amended and Restated
     1996 Equity
     Incentive Plan           9,936,624    8,932,942       4,509,539


Item 5. Other Information

     None.

Item 6. Exhibits and Reports on Form 8-K.

  (a)  Exhibits


     27.1      Financial Data Schedule.


  (b)  Reports on Form 8-K


     The  Company filed a News Release on Form 8-K dated  May  6,
     1999  related to Stage Stores, Inc. first quarter 1999 sales
     results.

     The  Company filed a News Release on Form 8-K dated May  20,
     1999  related  to  Stage  Stores, Inc.  first  quarter  1999
     results of operations.

     The Company filed a News Release on Form 8-K dated August 5,
     1999 related to Stage Stores, Inc. second quarter 1999 sales
     results.

     The  Company  filed a News Release on Form 8-K dated  August
     19,  1999 related to Stage Stores, Inc. second quarter  1999
     results of operations.





                           SIGNATURES

     Pursuant to the requirements of the Securities Exchange  Act
of  1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.

                                        STAGE STORES, INC.

September 10, 1999                      /s/ Carl E. Tooker
 (Date)                                 Carl E. Tooker
                                        Chairman, Chief Executive Officer
                                        and President
                                        (principal executive officer)


September 10, 1999                      /s/ James A. Marcum
 (Date)                                 James A. Marcum
                                        Vice Chairman and
                                        Chief Financial Officer
                                        (principal financial and
                                        accounting officer)



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
 THE FINANCIAL DATA SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION
 EXTRACTED FROM THE STAGE STORES, INC. CONSOLIDATED FINANCIAL STATEMENTS
 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                     1000
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>         JAN-29-2000
<PERIOD-END>              JUL-31-1999
<CASH>                          8,970
<SECURITIES>                        0
<RECEIVABLES>                       0
<ALLOWANCES>                        0
<INVENTORY>                   362,498
<CURRENT-ASSETS>              509,350
<PP&E>                        223,431
<DEPRECIATION>                      0
<TOTAL-ASSETS>                840,184
<CURRENT-LIABILITIES>         184,500
<BONDS>                       444,186
<COMMON>                          281
               0
                         0
<OTHER-SE>                    184,601
<TOTAL-LIABILITY-AND-EQUITY>  840,184
<SALES>                       532,439
<TOTAL-REVENUES>              532,439
<CGS>                         388,059
<TOTAL-COSTS>                 388,059
<OTHER-EXPENSES>                    0
<LOSS-PROVISION>                    0
<INTEREST-EXPENSE>             24,757
<INCOME-PRETAX>               (24,698)
<INCOME-TAX>                   (7,338)
<INCOME-CONTINUING>           (17,360)
<DISCONTINUED>                      0
<EXTRAORDINARY>                (2,402)
<CHANGES>                           0
<NET-INCOME>                  (19,762)
<EPS-BASIC>                   (0.71)
<EPS-DILUTED>                   (0.71)




</TABLE>


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