STAGE STORES INC
8-K, EX-99.1, 2001-01-02
DEPARTMENT STORES
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                                                Exhibit 99.1

NEWS RELEASE


CONTACT:
Bob Aronson
Director of Investor Relations
800-579-2302
([email protected])


FOR IMMEDIATE RELEASE

        STAGE STORES ANNOUNCES STORE CLOSING PROGRAM

     HOUSTON,  TX, December 29, 2000 - - Stage Stores,  Inc.
today  announced that it has filed a motion  with  the  U.S.
Bankruptcy Court for the Southern District of Texas to close
an  additional  121  stores as a part of  its  restructuring
process.
     Jim Scarborough, Chief Executive Officer and President,
commented, "As a part of our ongoing restructuring  process,
we  have identified 348 stores in 14 states which will serve
as  our  base  for  returning the Company to  profitability.
These stores fit the geographic and demographic profiles  we
have identified as our niche markets.  The majority of these
stores  are  in  markets where we have  a  long  history  of
operating profitably.  In fact, the performance of this core
group  of  stores has improved significantly since we  began
our restructuring process in June."
     Mr.  Scarborough continued, "In order to focus  all  of
our efforts on our core operations, we have engaged The Ozer
Group and Hilco Merchant Resources to manage the liquidation
of  the  stores scheduled for closure, subject to Bankruptcy
Court  approval.   Under our agreement, we  will  receive  a
guaranteed  recovery  for  the  inventory,  net  of  related
expenses."
      Stage Stores, Inc. brings nationally recognized  brand
name  apparel, accessories, cosmetics and footwear  for  the
entire family to small towns and communities throughout  the
south  central  and midwestern United States.   The  company
currently operates stores under the Stage, Bealls and Palais
Royal names.
     Any  statements in this release that may be  considered
forward-looking  statements  are  subject   to   risks   and
uncertainties  that  could cause actual  results  to  differ
materially.  These risks and uncertainties are discussed  in
periodic  reports filed by the company with  the  Securities
and Exchange Commission that the company urges investors  to
consider.

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