PREMIUMWEAR INC
SC TO-T/A, EX-99, 2000-07-10
MEN'S & BOYS' FURNISHGS, WORK CLOTHG, & ALLIED GARMENTS
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                                                          EXHIBIT (a)(1)(J)


                                                              July 10, 2000


 FOR IMMEDIATE RELEASE                     FOR FURTHER INFORMATION CONTACT:
                                                        DANIEL M. JUNIUS OR
                                 TIMOTHY D. ALTHOF AT (978) 448-6111 (NEBS)
                                                                         OR
                                JAMES S. BURY AT 612-979-1700 (PREMIUMWEAR)


       NEW ENGLAND BUSINESS SERVICE, INC. ACCEPTS SHARES FOR PAYMENT,
        EXTENDS TENDER OFFER FOR PREMIUMWEAR, INC. TO JULY 12, 2000


      GROTON, MA -- July 10, 2000 -- New England Business Service, Inc.
(NYSE:NEB) today announced that its wholly owned subsidiary, Penguin Sub,
Inc., has accepted for purchase and payment, pursuant to its pending tender
offer for all of the outstanding shares of the common stock of PremiumWear,
Inc. (NASDAQ: WEAR), at $13.50 per share net to the seller in cash, all
shares of PremiumWear common stock which were validly tendered and not
withdrawn as of 5:00 p.m., New York City Time, on July 7, 2000, and that
the tender offer has been extended.

      NEBS believes that approximately 2,107,205 PremiumWear shares, or 82%
of the outstanding PremiumWear shares on a fully diluted basis, were
validly tendered pursuant to the tender offer and not withdrawn as of 5:00
p.m., New York City Time, on July 7, 2000.

      The tender offer, which commenced on June 9, 2000, and was scheduled
to expire at 5:00 p.m., New York City Time, on Friday, July 7, 2000, has
been extended to 5:00 p.m., New York City Time, on Wednesday, July 12,
2000, unless further extended, to allow PremiumWear stockholders who did
not previously tender their shares pursuant to the tender offer to do so.

      New England Business Service, Inc. is a leading business-to-business
provider with 2.5 million active small business customers in the United
States, Canada, the United Kingdom and France. NEBS supplies a wide variety
of business products and services which are marketed through direct mail,
telesales, a direct sales force, dealers and the Internet. More information
about New England Business Service, Inc. is available at its Web site at
http://www.nebs.com.






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