NATIONAL BEVERAGE CORP
DEF 14A, 2000-08-28
BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS
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<PAGE>   1

                                  SCHEDULE 14A
                                 (RULE 14A-101)

                    INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                    EXCHANGE ACT OF 1934 (AMENDMENT NO.   )

Filed by the Registrant [ ]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

<TABLE>
<S>                                             <C>
[ ]  Preliminary Proxy Statement                [ ]  Confidential, for Use of the Commission
                                                     Only (as permitted by Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12
</TABLE>

--------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

                            NATIONAL BEVERAGE CORP.
--------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ]  No fee required.

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

     (1)  Title of each class of securities to which transaction applies:

     (2)  Aggregate number of securities to which transaction applies:

     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
          filing fee is calculated and state how it was determined):

     (4)  Proposed maximum aggregate value of transaction:

     (5)  Total fee paid:

[ ]  Fee paid previously with preliminary materials:

[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

     (1)  Amount Previously Paid:

     (2)  Form, Schedule or Registration Statement No.:

     (3)  Filing Party:

     (4)  Date Filed:
<PAGE>   2

NATIONAL BEVERAGE CORP.
NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

         TIME:             2:00 P.M. (LOCAL TIME)
         DATE:             OCTOBER 16, 2000
         PLACE:            WYNDHAM NEW ORLEANS
                           100 RUE IBERVILLE
                           NEW ORLEANS, LA 70130

         At the Annual Meeting of Shareholders of National Beverage Corp. (the
"Company") and any adjournments or postponements thereof (the "Meeting"), the
following proposals are on the agenda for action by the shareholders:

         1.       TO ELECT TWO DIRECTORS TO SERVE AS CLASS I DIRECTORS FOR A
                  TERM OF THREE YEARS.

         2.       TO TRANSACT SUCH OTHER BUSINESS AS MAY PROPERLY COME BEFORE
                  THE MEETING.

         Only holders of record of common stock, par value $.01 per share, of
the Company, at the close of business on August 28, 2000 are entitled to notice
of, and to vote at, the Meeting.

         A complete list of the shareholders entitled to vote at the Meeting
will be available for examination by any shareholder, for any proper purpose, at
the Meeting and during ordinary business hours for a period of ten days prior to
the Meeting at the corporate offices of the Company at One North University
Drive, Fort Lauderdale, Florida 33324, as well as at the Company's offices
located at 272 Plauche Street, Harahan, LA 70123.

         A Proxy Statement, setting forth certain additional information, and
the Company's Annual Report accompany this Notice of Annual Meeting.

         All shareholders are cordially invited to attend the Meeting in person.
Admittance to the Meeting will be limited to shareholders. Shareholders who plan
to attend are requested to so indicate by marking the appropriate space on the
enclosed proxy card. Shareholders whose shares are held in "street name" (the
name of a broker, trust, bank or other nominee) should bring with them a legal
proxy, a recent brokerage statement or letter from the "street name" holder
confirming their beneficial ownership of shares.

         PLEASE COMPLETE AND RETURN THE PROXY IN THE ENCLOSED ENVELOPE addressed
to the Company, since a majority of the outstanding shares entitled to vote at
the Meeting must be represented at the Meeting in order to transact business.
Shareholders have the power to revoke any such proxy at any time before it is
voted at the Meeting and the giving of such proxy will not affect your right to
vote in person at the Meeting. Your vote is very important.

                                         By Order of the Board of Directors,


                                         /s/ NICK A. CAPORELLA
                                         ---------------------
                                         Nick A. Caporella
September ___, 2000                      Chairman of the Board of Directors,
Fort Lauderdale, Florida                 Chief Executive Officer and President

<PAGE>   3

PROXY STATEMENT

         This Proxy Statement is furnished to shareholders of National Beverage
Corp., a Delaware corporation (the "Company") in connection with the
solicitation, by order of the Board of Directors of the Company (the "Board of
Directors"), of proxies to be voted at the Annual Meeting of Shareholders of the
Company to be held at the Wyndham New Orleans, 100 Rue Iberville, New Orleans,
LA 70130 on October 16, 2000, at 2:00 p.m., local time, or any adjournment or
postponement thereof (the "Meeting"). The accompanying proxy is being solicited
on behalf of the Board of Directors. The mailing address of the principal
executive offices of the Company is P.O. Box 16720, Fort Lauderdale, Florida
33318. The approximate date on which this Proxy Statement and the accompanying
form of proxy were first sent to shareholders is September ___, 2000.

         Only holders of record of common stock, par value $.01 per share, of
the Company (the "Common Stock") at the close of business on August 28, 2000
(the "Record Date") are entitled to notice of, and to vote at, the Meeting.

         A shareholder who gives a proxy may revoke it at any time before it is
exercised by sending a written notice to Joseph G. Caporella, Executive Vice
President and Corporate Secretary, at the address set forth above, by returning
a later dated signed proxy, or by attending the Meeting and voting in person.
Unless the proxy is revoked, the shares represented thereby will be voted as
specified at the Meeting or any adjournment or postponement thereof.

         The Annual Report of the Company for the fiscal year ended April 29,
2000 (the "Annual Report") is being mailed with this Proxy Statement to all
holders of record of Common Stock. Additional copies of the Annual Report will
be furnished to any shareholder upon request.

         Any proposal of a shareholder intended to be presented at the Company's
2001 Annual Meeting of Shareholders must be received by the Company for
inclusion in the Proxy Statement and form of proxy for that meeting no later
than June 19, 2001.

SECURITY OWNERSHIP

PRINCIPAL SHAREHOLDERS

         Each holder of Common Stock is entitled to one vote for each share held
of record at the close of business on the Record Date. As of such date,
18,160,938 shares of Common Stock were outstanding. As of the Record Date, the
only persons known by the Company to own of record or beneficially more than 5%
of the outstanding Common Stock were the following:

<TABLE>
<CAPTION>
         NAME AND ADDRESS                                                   AMOUNT AND NATURE OF
         OF BENEFICIAL OWNER                         TITLE OF CLASS         BENEFICIAL OWNERSHIP    PERCENT OF CLASS
         -------------------                         --------------         --------------------    ----------------
<S>                                                   <C>                   <C>                        <C>
         Nick A. Caporella                            Common Stock          14,267,304(1)              78.6%
         One North University Drive
         Fort Lauderdale, Florida 33324

         IBS Partners Ltd.                            Common Stock          13,875,936                 76.4%
         Three Riverway, Suite 440
         Houston, Texas  77056
</TABLE>

         (1) Includes 13,875,936 shares owned by IBS Partners Ltd. ("IBS"). IBS
         is a Texas limited partnership of which Mr. Caporella is the sole
         general partner. By virtue of Rule 13d-3 promulgated under the
         Securities Exchange Act of 1934, as amended (the "Exchange Act"), Mr.
         Caporella would be deemed to beneficially own the shares of Common
         Stock owned by IBS. Also includes 10,000 shares held by the wife of Mr.
         Caporella, as to which Mr. Caporella disclaims beneficial ownership.

                                       2
<PAGE>   4

MANAGEMENT

         The table below reflects as of August 24, 2000 the number of shares of
Common Stock beneficially owned by the directors and each of the executive
officers named in the Summary Compensation Table hereinafter set forth, and the
number of shares beneficially owned by all directors and executive officers as a
group:

<TABLE>
<CAPTION>
                                                     AMOUNT AND NATURE OF
         NAME OF BENEFICIAL OWNER                    BENEFICIAL OWNERSHIP            PERCENT OF CLASS
         ------------------------                    --------------------            ----------------
<S>                                                    <C>                                 <C>
         Nick A. Caporella                             14,267,304(1)                       78.6%

         Joseph G. Caporella                              109,300(2)                       *

         Samuel C. Hathorn, Jr.                            25,360(3)                       *

         S. Lee Kling                                      88,700(4)                       *

         Joseph P. Klock, Jr.                              29,200(5)                       *

         Robert S. Spindler                                 2,500(6)                       *

         George R. Bracken                                 16,600(7)                       *

         Dean A. McCoy                                     17,300(8)                       *

         All executive officers and directors          14,556,264(9)                       80.2%
         as a group (8 in number)
</TABLE>

         *Less than 1%

         (1) Includes 13,875,936 shares held by IBS. Mr. Caporella is the sole
         general partner of IBS. Also includes 10,000 shares held by the wife of
         Mr. Caporella, as to which Mr. Caporella disclaims beneficial
         ownership.
         (2) Includes 108,800 shares issuable upon exercise of currently
         exercisable options.
         (3) Includes 9,200 shares issuable upon exercise of currently
         exercisable options and 160 shares held by Hathorn as custodian for his
         children.
         (4) Includes 5,200 shares issuable upon exercise of currently
         exercisable options.
         (5) Includes 2,200 shares issuable upon exercise of currently
         exercisable options.
         (6) Includes 2,000 shares issuable upon exercise of currently
         exercisable options.
         (7) Includes 11,350 shares issuable upon exercise of currently
         exercisable options.
         (8) Includes 16,800 shares issuable upon exercise of currently
         exercisable options.
         (9)Includes 155,550 shares issuable upon exercise of currently
         exercisable options.

         Section 16(a) of the Exchange Act requires the Company's executive
officers, directors and persons who own more than ten percent (10%) of a
registered class of the Company's equity securities to file reports of ownership
and changes in ownership with the Securities and Exchange Commission (the
"Commission"). Executive officers, directors and greater than ten percent (10%)
beneficial owners are required by regulation of the Commission to furnish the
Company with copies of all Section 16(a) forms so filed.

         Based solely upon a review of the Forms 3, 4 and 5 and amendments
thereto and certain written representations furnished to the Company, the
Company believes that, during the fiscal year ended April 29, 2000, its
executive officers, directors and greater than ten percent (10%) beneficial
owners complied with all applicable filing requirements.


                                       3
<PAGE>   5

QUORUM AND VOTING PROCEDURE

         The presence, in person or by proxy, of the holders of a majority of
the outstanding shares of Common Stock entitled to vote at the Meeting is
necessary to constitute a quorum. Votes cast by proxy or in person at the
Meeting will be tabulated by the inspectors of elections appointed for the
Meeting and will be counted in determining whether or not a quorum is present. A
proxy submitted by a shareholder may indicate that all or a portion of the
shares represented by such proxy are not being voted by such shareholder with
respect to a particular matter ("non-voted shares"). This could occur, for
example, when a broker is not permitted to vote shares held in "street name" on
certain matters in the absence of instructions from the beneficial owner of the
shares. Non-voted shares with respect to a particular matter will not be
considered shares present and entitled to vote on such matter, although such
shares may be considered present and entitled to vote for other purposes and
will be counted for purposes of determining the presence of a quorum. Shares
voting to abstain as to a particular matter and directions to "withhold
authority" to vote for directors will not be considered non-voted shares and
will be considered present and entitled to vote with respect to such matter.
Non-voted shares will have no effect on the matters brought to a vote at the
Meeting. Abstentions from voting on any of the proposals brought to a vote at
the Meeting will have the effect of votes against the particular proposal.

PROPOSAL FOR ELECTION OF DIRECTORS

         The Board of Directors is currently comprised of five directors elected
in three classes (the "Classes"), with two Class I directors, two Class II
directors and one Class III director. Directors in each class hold office for
three-year terms. The terms of the Classes are staggered so that the term of one
Class terminates each year. The term of the current Class I directors expire at
the 2000 Annual Meeting and when their respective successors have been duly
elected and qualified.

         The Board of Directors has nominated Joseph G. Caporella and Samuel C.
Hathorn, Jr. for election as directors in Class I with a term of office of three
years expiring at the Annual Meeting of Shareholders to be held in 2003. In
order to be elected as a director, a nominee must receive a plurality of
affirmative votes cast by the shares present or represented at a duly convened
meeting. Shareholders have no right to vote cumulatively.

         THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE FOR THE
NOMINEES FOR THE CLASS I DIRECTORS.

INFORMATION AS TO NOMINEES AND OTHER DIRECTORS

         The following information concerning principal occupation or employment
during the past five years and age has been furnished to the Company by the
nominees for the Class I directors, and by the directors in Classes II and III
whose terms expire at the Company's Annual Meeting of Shareholders in 2001 and
2002, respectively, and when their respective successors have been duly elected
and qualified.

NOMINEES FOR DIRECTOR
---------------------
CLASS I
-------

<TABLE>
<CAPTION>
                                                    PRINCIPAL OCCUPATION
                                                    OR EMPLOYMENT DURING                  DIRECTOR            TERM
         NAME                        AGE            THE PAST FIVE YEARS                    SINCE             EXPIRES
         ----                        ---            -------------------                    -----             -------
<S>                                  <C>             <C>                                    <C>               <C>
         Joseph G. Caporella         40             Executive Vice President                1987              2000
                                                    and Corporate Secretary
                                                    of National Beverage Corp.

         Samuel C. Hathorn, Jr.      57             President of Trendmaker                 1997              2000
                                                    Development Co., a subsidiary
                                                    of Weyerhauser Co.
</TABLE>


                                       4
<PAGE>   6

DIRECTORS WHOSE TERM OF OFFICE WILL CONTINUE AFTER THE ANNUAL MEETING
---------------------------------------------------------------------
CLASS II
--------

<TABLE>
<CAPTION>
                                                    PRINCIPAL OCCUPATION
                                                    OR EMPLOYMENT DURING                  DIRECTOR            TERM
         NAME                        AGE            THE PAST FIVE YEARS                    SINCE             EXPIRES
         ----                        ---            -------------------                    -----             -------
<S>                                  <C>             <C>                                    <C>               <C>
         S. Lee Kling                71              Chairman of the Board                  1993              2001
                                                     of Kling Rechter & Co.,
                                                     a merchant banking company

         Joseph P. Klock, Jr.        51              Chairman and Managing                  1987              2001
                                                     Partner of Steel, Hector
                                                     &  Davis, a law firm
                                                     located in Miami, Florida

CLASS III
---------

                                                    PRINCIPAL OCCUPATION                                     CURRENT
                                                    OR EMPLOYMENT DURING                  DIRECTOR            TERM
         NAME                        AGE            THE PAST FIVE YEARS                    SINCE             EXPIRES
         ----                        ---            -------------------                    -----             -------

         Nick A. Caporella           64              Chairman of the Board,                1985              2002
                                                     Chief Executive Officer,
                                                     and President of National
                                                     Beverage Corp.
</TABLE>

Additional information regarding the nominees for election as director and the
continuing directors of the Company is as follows:

NOMINEES

         Joseph G. Caporella has served as Executive Vice President and
Corporate Secretary of the Company since January 1991. Mr. Joseph G. Caporella
is the son of Mr. Nick A. Caporella.

         Samuel C. Hathorn, Jr. has served as President of Trendmaker
Development Co. since 1981. Trendmaker Development Co. is a subsidiary of
Weyerhauser Co., an entity engaged in the business of real estate development
and headquartered in Houston, Texas.

CONTINUING DIRECTORS

         Nick A. Caporella has served as Chairman of the Board, President, Chief
Executive Officer and Chief Financial Officer of the Company since the Company
was founded in 1985. Mr. Caporella served as President and Chief Executive
Officer (since 1976) and Chairman of the Board (since 1989) of Burnup & Sims
Inc. ("Burnup") until March 11, 1994. Since January 1, 1992, Mr. Caporella's
services are provided to the Company through Corporate Management Advisors, Inc.
(the "Management Company"), a company which he owns. See "Certain Relationships
and Related Party Transactions".



                                       5
<PAGE>   7

         S. Lee Kling has served as Chairman of the Board of Kling Rechter &
Co., a merchant banking company, since December 1, 1991. Mr. Kling served as
Chairman of the Board of Landmark Bancshares Corp., a bank holding company
located in St. Louis, Missouri, from 1974 through December 1991, when the
Company merged with Magna Group, Inc. He served additionally as that company's
Chief Executive Officer from 1974 through October 1990. Mr. Kling also serves on
the Board of Directors of Bernard Chaus, Inc., Electro Rent Corp., Falcon
Products, Inc., Top Air Manufacturing, Inc., Learn2.Com Inc. and Engineered
Support System, Inc.

         Joseph P. Klock, Jr. is Chairman and Managing Partner of Steel, Hector
& Davis, a law firm located in Miami, Florida, and has been a partner of the
firm since 1977.

INFORMATION REGARDING MEETINGS AND COMMITTEES OF THE BOARD

         The Board of Directors held four meetings during the fiscal year ended
April 29, 2000 ("Fiscal 2000"). The Board of Directors has standing Audit,
Compensation and Stock Option, Nominating and Strategic Planning Committees.

         The members of the Company's Audit Committee are Messrs. Hathorn
(Chairman), Kling and Klock. During Fiscal 2000, the Audit Committee held four
meetings. The principal functions of the Audit Committee are to recommend to the
Board of Directors the engagement of the independent accountants of the Company
and review with the independent accountants and the Company's internal audit
department the scope and results of audits, the internal accounting controls of
the Company, audit practices and the professional services furnished by the
independent accountants.

         The members of the Company's Compensation and Stock Option Committee
are Messrs. Klock (Chairman), Kling, Hathorn and Joseph G. Caporella. During
Fiscal 2000, the Compensation and Stock Option Committee held one meeting. The
principal functions of the Compensation and Stock Option Committee are to review
and approve all salary arrangements, including annual incentive awards, for
officers and employees of the Company and to administer the Company's employee
benefit plans.

         The members of the Company's Nominating Committee are Messrs. Kling
(Chairman) and Nick A. Caporella. During Fiscal 2000, the Nominating Committee
held two meetings. The Nominating Committee recommends to the Board of Directors
candidates for election to the Board of Directors. The Nominating Committee will
consider any nomination made by any shareholder of the Company in accordance
with the procedures set forth in the Company's Restated Certificate of
Incorporation.

         The members of the Company's Strategic Planning Committee are Messrs.
Kling (Chairman), Hathorn, Nick A. Caporella and Cecil D. Conlee. Mr. Conlee is
Chairman of CGR Advisors and was a former member of the Burnup & Sims board from
1973 through March 1994. During Fiscal 2000, the Strategic Planning Committee
held three meetings. The principal function of the Strategic Planning Committee
is to provide the Chairman and Chief Executive Officer of the Company with
additional input on the long term strategies of the Company.

         Each director attended all of the meetings of the Board and Committees
on which he serves.

DIRECTOR COMPENSATION

         Officers of the Company who are also directors do not receive any fee
or remuneration for services as members of the Board of Directors or of any
Committee of the Board of Directors. In Fiscal 2000, non-management directors
received a retainer fee of $17,500 per annum, a fee of $750 for each board
meeting attended and a fee of $500 ($750 in the case of a committee chairman)
for each committee meeting attended. Each non-management member of the Strategic
Planning Committee received a fee of $1,250 for each meeting attended.

         During Fiscal 2000, Messrs. Klock and Hathorn received a grant of
options under the Company's Key Employee Equity Partnership Program to purchase
3,000 shares of Common Stock as a result of the purchase by each person of 6,000
shares of the Company's Common Stock on the open market.


                                       6
<PAGE>   8

EXECUTIVE COMPENSATION AND OTHER INFORMATION

         The following table shows, for the fiscal years ended April 29, 2000,
May 1, 1999 and May 2, 1998, the cash compensation paid by the Company to the
Chief Executive Officer and named executive officers of the Company.

<TABLE>
<CAPTION>
                                                      SUMMARY COMPENSATION TABLE

                                                                ANNUAL COMPENSATION         LONG TERM COMPENSATION AWARDS
                                                                -------------------         -----------------------------
                                            YEAR              SALARY            BONUS       SECURITIES UNDERLYING OPTIONS
                                            ----              ------            -----       -----------------------------
          <S>                                <C>              <C>            <C>                          <C>
         Nick A. Caporella (1)              2000                 --                --                         --
           Chairman of the Board,           1999                 --                --                         --
           President, and Chief             1998                 --                --                         --
           Executive Officer

         Joseph G. Caporella                2000           $188,000          $110,970                         --
           Executive Vice                   1999           $170,000          $109,043                      6,250
           President and                    1998           $160,000          $109,240                         --
           Corporate Secretary

         George R. Bracken (1)(2)           2000           $140,000          $ 25,000                         --
           Vice President                   1999           $134,000          $ 20,931                      1,750
           and Treasurer                    1998           $130,000                --                         --


         Robert S. Spindler (3)             2000           $128,000          $ 22,000                         --
           Vice President and               1999           $128,000          $ 22,000                      5,000
           Chief Administrative Officer     1998           $119,270                --


         Dean A. McCoy (4)                  2000           $ 95,500          $ 19,500                         --
           Vice President-                  1999           $ 90,000          $ 17,500                      2,750
           Controller                       1998           $ 85,000          $ 15,000                         --

</TABLE>

         (1) The services of Messrs. Nick Caporella and Bracken are provided to
         the Company through the Management Company, an entity owned by Mr.
         Caporella. See "CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS".
         (2) Mr. Bracken has served as Vice President and Treasurer of the
         Company since October 1996. From March 1994 through October 1996, Mr.
         Bracken served in various capacities with the Management Company.
         (3) Mr. Spindler commenced employment with the Company in July 1997.
         Prior to that date, Mr. Spindler was Vice President and Chief Financial
         Officer of Renaissance Cruises, Inc. from May 1994 to August 1995.
         (4) Mr. McCoy has served as Vice President-Controller of the Company
         since July 1993 and Controller since joining the Company in December
         1991.


                                       7
<PAGE>   9

AGGREGATED OPTION EXERCISES IN FISCAL 2000 AND FISCAL 2000 YEAR-END OPTION
--------------------------------------------------------------------------
VALUES
------

         No named executive officer exercised stock options during Fiscal 2000,
and no options have been granted to Mr. Nick A. Caporella since the Company's
inception in 1985. The following table sets forth information with respect to
the named executive officer concerning unexercised options held as of April 29,
2000:

<TABLE>
<CAPTION>
                          NO. OF SECURITIES UNDERLYING UNEXERCISED      VALUE OF UNEXERCISED IN-THE-MONEY
                                         OPTIONS                                    OPTIONS (1)
                          ----------------------------------------     ----------------------------------

NAME                        EXERCISABLE          UNEXERCISABLE         EXERCISABLE          UNEXERCISABLE
----                        -----------          -------------         -----------          -------------
<S>                           <C>                     <C>                <C>                  <C>
Joseph G. Caporella           103,600                15,400              $631,622              $ 41,430

George R. Bracken               9,500                 5,000                43,181                13,869

Robert S. Spindler              1,000                 4,000                    --                    --

Dean A. McCoy                  15,700                 3,800                93,312                 7,421
</TABLE>

         (1) Amount reflects potential gains on outstanding options based on the
         closing price of the Common Stock on April 29, 2000.

         The Company does not maintain any reportable long-term incentive plans.

COMPENSATION COMMITTEE REPORT

         The Compensation and Stock Option Committee of the Board of Directors
has furnished the following report:

         Mr. Nick A. Caporella was not compensated by the Company or its
subsidiaries during the past fiscal year. The Management Company provides
management services to the Company and its subsidiaries through a group of
employees, including Nick A. Caporella, and receives a management fee from the
Company pursuant to the terms of a management agreement adopted in fiscal 1992
prior to the Company having publicly traded shares. (See "CERTAIN RELATIONSHIPS
AND RELATED PARTY TRANSACTIONS".) The Management Company receives an annual base
fee from the Company equal to 1% of the consolidated net sales of the Company,
plus incentive compensation based upon certain factors to be determined by the
Compensation and Stock Option Committee of the Board of Directors. The Company
accrued $4,263,000 for services rendered by the Management Company for the
fiscal year ended April 29, 2000. No incentive compensation has been incurred or
approved under the management agreement since its inception in fiscal 1992. In
addition, no options or other stock-based awards have been granted to Mr.
Caporella since the Company's formation in 1985.

         The Company's compensation structure has been designed to enable the
Company to attract, motivate and retain top quality executives by providing a
fully competitive and comprehensive package which reflects individual
performance as well as annual incentive awards. The awards are payable in cash
and are based on the achievement of performance goals established by the
Committee, in consultation with the Chief Executive Officer. Consideration is
also given to comparable compensation data for persons holding similarly
responsible positions at other companies in determining appropriate compensation
levels. In addition, long-term, stock-based awards are granted to strengthen the
mutuality of interest between the executive and the Company's shareholders and
to motivate and reward the achievement of important long-term performance
objectives of the Company.

         Long-term incentive compensation for executives currently consists of
stock-based awards made under the Company's 1991 Omnibus Incentive Plan, of
which there are outstanding stock options with vesting schedules typically of
five years. The Company issues stock awards with long-term vesting schedules to
increase the level of the executive's stock ownership by continued employment
with the Company.


                                       8
<PAGE>   10

         In addition, long-term incentive compensation is awarded under the
National Beverage Corp. Key Employee Equity Partnership Program (the "KEEP
Program"). The KEEP Program is designed to positively align the interests
between the Company's executives and its shareholders beyond traditional option
programs while, at the same time, intending to stimulate and reward management
in "partnering-up" with the Company in its quest to create shareholder value.
The KEEP Program provides for the granting of stock options to key employees,
officers and directors of the Company who invest their personal funds in the
Common Stock. Participants who purchase shares of the Common Stock in the open
market receive grants of stock options equal to 50% of the number of shares
purchased up to a maximum of 6,000 shares in any two-year period. Options under
the KEEP Program are automatically forfeited in case of the sale of shares
originally acquired by the participant. The options are granted at an initial
exercise price of 60% of the purchase price paid for the shares acquired and
reduce to the par value of the Common Stock at the end of the six-year vesting
period.

         The Company's long-term incentive programs are intended to provide
rewards to executives only if value is created for shareholders over time and
the executive continues in the employ of the Company. The Committee believes
that employees should have sufficient holdings of the Company's Common Stock so
that their decisions will appropriately foster growth in the value of the
Company. The Committee reviews with the Chief Executive Officer the recommended
individual awards for those executives, other than the Chief Executive Officer,
and evaluates the scope of responsibility, strategic and operational goals of
individual contributions in making final awards under the 1991 Omnibus Incentive
Plan and determining participants in the KEEP Program.


                                       9
<PAGE>   11

         Compensation and Stock Option Committee:

                  Mr. Joseph P. Klock, Jr.
                  Mr. S. Lee Kling
                  Mr. Samuel C. Hathorn, Jr.
                  Mr. Joseph G. Caporella

PERFORMANCE GRAPH

         The following graph compares the cumulative total shareholder return on
the Company's Common Stock from the period from April 29, 1995 through April 29,
2000 with the cumulative total return of the S & P 500 Stock Index and a Company
constructed index of peer companies. Included in the Company constructed peer
group index are Coca-Cola Enterprises Inc., Coca-Cola Bottling Company
Consolidated, Cott Corporation and Whitman Corporation. The graph assumes that
the value of the investment in Common Stock was $100.00 on April 29, 1995 and
that all dividends, if any, were reinvested.

<TABLE>
<CAPTION>
                           4/29/95      4/27/96      5/3/97        5/2/98       5/1/99       4/29/00
                           -------      -------      ------        ------       ------       -------
<S>                        <C>          <C>         <C>           <C>          <C>           <C>
National Beverage          $100.00      $136.36     $290.87       $298.14      $259.98       $241.77
S & P 500                  $100.00      $130.21     $162.94       $229.85      $280.01       $308.37
Peer Group                 $100.00      $129.51     $198.55       $314.72      $284.30       $184.65
</TABLE>

                                       10
<PAGE>   12

CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS

         The Company is a party to a management agreement with Corporate
Management Advisors, Inc., a company owned by Nick A. Caporella. The management
agreement originated with the need to employ professionals that were
unaffordable at the early stages of the Company's development and the cost of
these professionals could be shared with others, thus allowing the Company to
have a more cost-effective structure.

         The management agreement states that the Management Company is to
provide to the Company, subject to the direction and supervision of the Board of
Directors of the Company, (i) senior corporate functions (including supervision
of the Company's financial, legal, executive recruitment, internal audit and
management information systems departments) as well as the services of a Chief
Executive Officer and (ii) services in connection with acquisitions,
dispositions and financings by the Company, including identifying and profiling
acquisition candidates, negotiating and structuring potential transactions and
arranging financing for any such transaction.

         The Management Company receives an annual base fee from the Company
equal to one percent of the consolidated net sales of the Company, plus
incentive compensation based upon certain factors to be determined by the
Compensation and Stock Option Committee of the Board of Directors. The Company
has accrued $4,263,000, $4,021,000 and $4,007,000 for services rendered by the
Management Company for fiscal 2000, 1999 and 1998, respectively. No incentive
compensation has been incurred or approved under the management agreement since
its inception in fiscal 1992. (See "COMPENSATION COMMITTEE REPORT".) Effective
May 1, 1992, NewBevCo., Inc., a wholly-owned subsidiary of the Company, assumed
the obligations of the Company to pay any fees owed to the Management Company to
the extent the Management Company provides services to NewBevCo., Inc. and its
subsidiaries.

RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS

         The Company's financial statements for the fiscal years ended April 29,
2000, May 1, 1999 and May 2, 1998 have been examined by PricewaterhouseCoopers
LLP, independent certified public accountants. Representatives of
PricewaterhouseCoopers LLP are expected to be present at the Meeting to make a
statement if they so desire and they are expected to be available to respond to
appropriate questions.

         Subsequent to the Meeting, the Company's Board of Directors intends to
review the appointment of independent certified public accountants for the next
fiscal year.

PROXY SOLICITATION

         The accompanying proxy is solicited by and on behalf of the Board of
Directors of the Company. Proxies may be solicited by personal interview, mail,
telephone or facsimile. The Company will also request banks, brokers and other
custodian nominees and fiduciaries to supply proxy material to the beneficial
owners of the Company's Common Stock of whom they have knowledge, and the
Company will reimburse them for their expense in so doing. Certain directors,
officers and other employees of the Company may solicit proxies without
additional remuneration. The entire cost of the solicitation will be borne by
the Company.

DISCRETIONARY VOTING OF PROXIES ON OTHER MATTERS

         The Board of Directors does not now intend to bring before the Meeting
any matters other than those disclosed in the Notice of Annual Meeting of
Shareholders, and it does not know of any business which persons other than the
Board of Directors intend to present at the Meeting. Should any other matter
requiring a vote of the shareholders arise, the proxies in the enclosed form
confer upon the person or persons entitled to vote the shares represented by any
such proxy discretionary authority to vote the same in respect of any such other
matter in accordance with their best judgment.


                                       11
<PAGE>   13

         Please date, sign and return the proxy at your earliest convenience in
the enclosed envelope addressed to the Company; no postage is required for
mailing in the United States. A prompt return of your proxy will be appreciated
as it will save the expense of further mailings.

                                           By Order of the Board of Directors,

                                           /s/ NICK A. CAPORELLA
                                           ---------------------
                                           Nick A. Caporella
                                           Chairman of the Board of Directors,
                                           Chief Executive Officer and President

September ___, 2000
Fort Lauderdale, Florida


                                       12
<PAGE>   14

                             NATIONAL BEVERAGE CORP.
           PROXY FOR ANNUAL MEETING OF SHAREHOLDERS - OCTOBER 16, 2000
               SOLICITED BY THE BOARD OF DIRECTORS OF THE COMPANY

The undersigned hereby constitutes and appoints David J. Boden and Dean A.
McCoy, and each of them, with full power of substitution, attorneys and proxies
to represent and to vote all of the shares of Common Stock which the undersigned
would be entitled to vote, with all powers the undersigned would possess if
personally present, at the Annual Meeting of the Shareholders of NATIONAL
BEVERAGE CORP. to be held at the Wyndham New Orleans, 100 Rue Iberville, New
Orleans, LA 70130, on October 16, 2000 at 2:00 pm local time and at any
adjournments or postponements thereof, on all matters coming before said meeting
in the manner set forth below:

1.  Election of two Class I Directors for a term of three years:

    (Mark only one of the following boxes)

      VOTE FOR              VOTE WITHHELD
     the nominee            for the nominee
       listed                  listed                   NOMINEES:


         [ ]                    [ ]                JOSEPH G. CAPORELLA
         [ ]                    [ ]                SAMUEL C. HATHORN, JR.






2.  In their discretion, upon any other matters which may
    properly come before the meeting or any adjournments or
    postponements thereof.



                  THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER
                  DIRECTED HEREIN BY THE UNDERSIGNED SHAREHOLDER. IF NO
                  DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR THE ELECTION
                  AS CLASS I DIRECTORS OF THE NOMINEES OF THE BOARD OF DIRECTORS
                  AND WITH DISCRETIONARY AUTHORITY ON ALL MATTERS WHICH MAY
                  PROPERLY COME BEFORE THE MEETING OR ANY ADJOURNMENTS OR
                  POSTPONEMENTS THEREOF.

                  The undersigned acknowledges receipt of the accompanying Proxy
                  Statement dated September ____, 2000

                      PLEASE MARK HERE IF YOU PLAN TO ATTEND THE MEETING  [ ]


                  Date                                                   , 2000
                      ---------------------------------------------------

                  --------------------------------------------------------------

                  --------------------------------------------------------------
                  Signature of Shareholder(s)

                  (When signing as attorney, trustee, executor, administrator,
                  guardian, corporate officer or other representative, please
                  give full title. If more than one trustee, all should sign.
                  Joint owners must each sign.)


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