AMERICAN MEDICAL ALERT CORP
10KSB/A, 1996-04-29
MISCELLANEOUS BUSINESS SERVICES
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                  FORM 10-KSB/A
                                (AMENDMENT NO. 1)

[X]      ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
         OF 1934

For the fiscal year ended December 31, 1995
                                       OR
[ ]      TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
         ACT OF 1934

For the transition period from ____________ to ____________

                          Commission file number 1-8635

                          AMERICAN MEDICAL ALERT CORP.
                    ----------------------------------------
                 (Name of Small Business Issuer in Its Charter)

          NEW YORK                                               11-257122
         ---------                                              -----------
(State or Other Jurisdiction of                              (I.R.S. Employer
Incorporation or Organization)                              Identification No.)

3265 LAWSON BOULEVARD, OCEANSIDE, NEW YORK                         11572
- ------------------------------------------                       ----------
 (Address of Principal Executive Offices)                        (Zip Code)

                                 (516) 536-5850
                ------------------------------------------------
                (Issuer's Telephone Number, Including Area Code)

Securities registered under Section 12(b) of the Exchange Act:  NONE

Securities registered under Section 12(g) of the Exchange Act:

                          COMMON STOCK, $.01 PER SHARE
                          ----------------------------
                                (Title of Class)

           Check whether the issuer:  (1) filed all reports required to be filed
by  Section  13 or 15(d) of the  Exchange  Act during the past 12 months (or for
such shorter period that the registrant was required to file such reports),  and
(2) has been subject to such filing requirements for the past 90 days.
           Yes  X        No
               ---          ---

           Check if there is no disclosure  of delinquent  filers in response to
Item 405 of  Regulation  S-B contained in this form,  and no disclosure  will be
contained,  to the  best of  registrant's  knowledge,  in  definitive  proxy  or
information statements incorporated by reference in Part III of this Form 10-KSB
or any amendment to this Form 10-KSB.

           The issuer's revenues for its most recent fiscal year:  $6,177,302.

           The aggregate market value of the voting stock held by non-affiliates
of the registrant, as of March 26, 1996, was $10,412,658,  computed by reference
to the  average  closing  bid and asked  prices of such stock as reported on the
Nasdaq on that date.

The aggregate number of shares of Common Stock outstanding as of March 26, 1996:
5,708,801

                      DOCUMENTS INCORPORATED BY REFERENCE:
                                      None.

                          

<PAGE>



                                    PART III

ITEM 9.       DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS


THE DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY

NAME                           AGE             POSITION WITH THE COMPANY
- ----                           ---             -------------------------

Howard M. Siegel               62              Chairman of the Board, President,
                                               Chief Executive Officer and Chief
                                               Financial Officer and Director

Wilfred L. Mossey              59              Vice President, Homecare and
                                               Director

Myron Segal, M.D., F.A.C.S.    72              Director

Leonard Herz                   64              Director

Peter Breitstone               42              Director

Eli S. Feldman                 56              Director

OTHER SIGNIFICANT OFFICERS
OF THE COMPANY
- --------------------------

John Lesher                    41              Vice President, Engineering

John Rogers                    49              Vice President, Operations and
                                               Secretary

       Howard M. Siegel has been the Company's Chairman of the Board, President,
Chief Executive  Officer,  Chief Financial  Officer and a Director for more than
the past five years.

     Wilfred L. Mossey was the Company's  Executive Vice President and Secretary
from April 1984 to July 1993 and a Director  since December 1987. He became Vice
President, Homecare in July 1993 and has served in such capacity since.

          Myron Segal, M.D., F.A.C.S. has been a director of, and consultant to,
the Company  since October  1983.  Effective  May 2, 1994,  Dr. Segal became the
Company's  Director of Medical  Services.  Prior to his  retirement in 1995, Dr.
Segal was Associate  Medical Director of New York Blue Cross and Blue Shield and
served as an Advisor to the Federal Medical  Program.  He is a former  Associate
Professor of

                                                
                                       -1-

<PAGE>



Cardiac  Surgery  at the  University  of Miami,  Florida  and is a fellow of the
American  College of Surgeons,  The American College of Chest Physicians and The
American College of Cardiology.

          Leonard Herz has been  a director of the  Company since June 1993.  He
has been the President of Leonard Herz and  Associates,  a financial  consulting
firm since 1982. Leonard Herz and Associates is located in Denver, Colorado. Mr.
Herz is a certified public accountant.

          Peter Breitstone  has been a director of the Company since March 1994.
He has been the President of Breitstone & Co., Ltd., an insurance  brokerage and
consulting firm located in Cedarhurst,  New York, since December 1989. From 1987
to December 1989 Mr.  Breitstone was Vice President of Breitstone & Co., Ltd. He
is  also  the  President  of  Shinecock  Insurance  Ltd.,  a  company  providing
reinsurance.  He has served in such capacity since December 1987. Mr. Breitstone
has also been a  practicing  attorney in New York for a period in excess of five
years.

          Eli S. Feldman has been a director of the Company since April 1996. He
has  been  the  Executive  Vice  President  and  Chief   Executive   Officer  of
Metropolitan   Jewish  Health   Systems,   a   not-for-profit   corporation   of
participating health care service entities for a period in excess of five years.

          John Lesher was elected Vice President, Engineering  by the Company in
March 1991.  Prior thereto and from 1989, Mr. Lesher served as a senior engineer
at the Company's  former Bristol,  PA facility.  From May 1984 to November 1988,
Mr.  Lesher  served as the  Operations  and  Manufacturing  Director of Advanced
Graphic  Systems,  Inc. (a subsidiary of Automation  and Printing  International
Technology,  Inc.), a company  engaged in the sale and marketing of computerized
printing equipment.

          John  Rogers  joined  the  Company in  July 1984.  He has  served in a
variety of capacities and was appointed to be Vice President, Operations in July
1993. Additionally, he has been the Secretary since July 1993.

          Directors are elected at each annual meeting of shareholders and serve
until the next annual meeting of  shareholders  and until their  successors have
been elected and  qualified.  Officers  serve at the  discretion of the Board of
Directors.

COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934

          Section  16(a) of  the Securities  Exchange Act requires the Company's
executive officers and directors, and persons who beneficially own more than 10%
of the Company's  Common Stock, to file initial reports of ownership and reports
of changes of ownership with the Securities and Exchange  Commission and furnish
copies of those  reports to the Company.  Based solely on a review of the copies
of the reports furnished to the Company to date, or written representations that
no reports were  required,  the Company  believes  that all filing  requirements
applicable  to such persons were  complied  with,  except that during 1994,  Dr.
Myron Segal failed to timely file one report with respect to stock option grants
during that year.


                                                 
                                       -2-

<PAGE>



ITEM 10.      EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

              The following  table sets forth information  concerning the annual
and long-term  compensation  of the Company's  chief  executive  officer and the
highest paid  executive  officer of the Company  other than the chief  executive
officer  (together,  the  "Named  Executive  Officers"),  for  services  in  all
capacities to the Company and its  subsidiaries  during the Company's 1993, 1994
and 1995 fiscal years:

Name and                                                              Long-Term
Principal                            Annual Compensation            Compensation
Position               Year        Salary            Bonus            Options(#)
- -------------          ----        ------            -----          ------------

Howard M. Siegel       1995       $134,038         $30,441                6,106
Chairman of the        1994        120,192          28,200              152,572
Board, President,      1993        107,788           ----                 5,000
Chief Executive
Officer and Chief
Financial Officer

Wilfred L. Mossey      1995        $80,914          $7,610(1)             3,910
Vice President,        1994         75,000           6,600(1)             9,215
Homecare               1993         75,000           6,600(1)            33,678

- -------------------------------
(1)  Automobile allowance.

OPTION/SAR GRANTS IN LAST FISCAL YEAR

              The   following  table  contains  information  concerning  options
granted during the Company's 1995 fiscal year to the Named  Executive  Officers.
All such options were granted under the 1991 Plan.

                                    Percent
                                    of Total
                                    Options
                                    Granted to      Exercise
                      Number of     Employees in    Price        Expiration
Name                   Options      Fiscal Year     Per Share    Date
- -----                 ---------     ------------    ---------    ------------

Howard M. Siegel      3,178(1)        3.8%          $2.8875      January 3, 2000
                      2,928(2)        3.5%          $3.4375      July 4, 2000

Wilfred L. Mossey     2,035(1)        2.4%          $2.625       January 3, 2000
                      1,875(2)        2.2%          $3.125       July 4, 2000
- ----------------------------------

(1)        These options were granted on January 4, 1995.

(2)        These options were granted on July 5, 1995.

                                                           
                                       -3-

<PAGE>



OPTION EXERCISES IN LAST FISCAL YEAR AND YEAR-END OPTION VALUE

              No options  were exercised during  the Company's fiscal year ended
December 31, 1995 by either of the Named Executive Officers. The following table
contains  information  concerning the number and value, at December 29, 1995, of
unexercised in-the-money options held by the Named Executive Officers.

                                                               Value of
                             Number of                         Unexercised
                             Unexercised                       in-the-Money
                             Options Held                      Options Held
                             at Fiscal                         at Fiscal
                             Year-End                          Year-End
                             (Exercisable/                     (Exercisable/
     NAME                    UNEXERCISABLE)                    UNEXERCISABLE)(1)
- --------------               --------------                    -----------------

Howard M. Siegel               412,196/0                         $445,573/0

Wilfred L. Mossey               50,866/0                        $   9,938/0

- -------------------------

(1)          Value is based on the closing bid price for the Common Stock on the
             National  Association  of Securities  Dealers  Automated  Quotation
             System on December 29, 1995,  the last trading day of the Company's
             1995 fiscal year, minus the respective exercise prices.

STOCK OPTION PLANS

              Until 1994 the Company had in effect  two stock option plans.  The
Incentive Stock Option Plan ("1984 Plan") was approved by the Company's Board of
Directors and shareholders in 1984 and an amendment to the 1984 Plan was adopted
by the  Board of  Directors  in  February  1991 and  approved  by the  Company's
shareholders  in February  1992. The maximum number of shares that were issuable
under the 1984 Plan was 500,000.  The 1991 Stock  Option Plan ("1991  Plan") was
adopted by the Board of Directors in December 1991 and approved by the Company's
shareholders  in February  1992 and an amendment to the 1991 Plan was adopted by
the  Board  of  Directors  in  February  1994  and  approved  by  the  Company's
shareholders  in August  1994.  The maximum  number of shares that may be issued
under the 1991 Plan is  750,000.  The 1984 Plan  provided  for and the 1991 Plan
provides  for the  granting of incentive  stock  options  (within the meaning of
Section 422 of the Internal  Revenue  Code of 1986,  as amended) to employees of
the  Company  and   non-qualified   stock  options  to  nonemployee   directors,
consultants  and advisors of the Company.  The 1984 Plan did not provide for and
the 1991 Plan does not provide for the granting of stock appreciation rights.

              Except with respect to  formula grants, pursuant to the 1991 Plan,
the exercise  price of an incentive  stock option granted under the 1991 Plan is
determined  by the  Stock  Option  Committee  but may not be less  than the fair
market value (as defined)  per share of the  Company's  Common Stock on the date
such  option is granted;  provided  that the  exercise  price per share for such
options  granted to a holder of in excess of 10% of the  Company's  Common Stock
may not be less than 110% of such fair market  value.  The  exercise  price of a
non-qualified  stock option  granted  under the 1991 Plan is  determined  by the
Stock Option Committee. The term of each option granted

                                                                     
                                       -4-

<PAGE>



may not be for more than ten years from the date the option is granted; provided
that  the term for  options  granted  to a  holder  of in  excess  of 10% of the
Company's Common Stock may not be for more than five years from such date.

COMPENSATION OF DIRECTORS

              Pursuant to the terms of the Company's 1991 Plan, each director of
the Company  receives  formula  grants of stock options under the 1991 Plan. The
grants are made on the first  Wednesday of the month  following  the end of each
two consecutive fiscal quarters of the Company, or if such day is a holiday, the
next  succeeding  business  day.  For each  director  who is an  employee of the
Company,  the  number of  shares  subject  to each  such  grant is equal to five
percent of the dollar amount of the director's  aggregate  salary during the two
fiscal quarters  immediately  preceding the date of grant. For each director who
is not an employee  of the  Company,  the number of shares  subject to each such
grant is equal to 2,500.  As formula  grants under the 1991 Plan,  the foregoing
grants of options to  directors  are not  subject to the  determinations  of the
Board of Directors or the Stock Option Committee. In addition, each non-employee
director receives $500 for each meeting of the Board of Directors attended.

EMPLOYMENT AGREEMENT

              The Company  and  Howard  M. Siegel are parties  to an  Employment
Agreement  ("Agreement"),  effective  as of June  24,  1993,  which  expires  on
December  31,  1996.  Under the terms of the  Agreement,  pursuant  to which Mr.
Siegel  serves as the  Company's  Chairman  of the  Board,  President  and Chief
Executive Officer, Mr. Siegel is paid an annual salary of $115,000 for the first
year of employment,  $125,000 for the second year of employment and $150,000 for
the remainder of the employment term.

              In the event of  his death  during the  term of the Agreement, Mr.
Siegel's  estate or such other person as he shall designate shall be entitled to
receive his base pay for a period of one year from the date of his death. In the
event that Mr. Siegel should become disabled and be unable to perform his duties
for a period of 12 consecutive  months,  the Company may terminate the Agreement
after the expiration of such period.  Prior to such  termination,  however,  Mr.
Siegel shall be entitled to receive the base pay and additional compensation.

               Mr. Siegel has agreed that for the term of  the Agreement and for
18 months  after he ceases being an employee of the Company he will not directly
or indirectly  engage in any activity in the United States that is,  directly or
indirectly,  competitive with the business conducted by the Company.  Mr. Siegel
has also agreed  that he will not use or disclose to any third  person any trade
secrets or confidential information of the Company.

ITEM 11.      SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

              The following table  sets forth information as to the ownership of
shares of the Company's  Common Stock, as of April 25, 1996, with respect to (a)
holders known to the Company to  beneficially  own more than five percent of the
outstanding Common Stock of the Company,  (b) each director of the Company,  (c)
each executive officer named in the Summary Compensation Table

                                                                       
                                       -5-

<PAGE>



under the  caption  "Executive  Compensation"  above and (d) all  directors  and
executive  officers of the Company as a group.  The  Company  understands  that,
except as noted  below,  each  beneficial  owner has sole voting and  investment
power with respect to all shares attributable to such owner.


Name and Address                 Amount and Nature of          Percent of
Of Beneficial Owner              Beneficial Ownership           Class(1)

Howard M. Siegel(2)...........        1,404,321(3)                 23.7%
Wilfred L. Mossey(2)..........          185,429(4)                  3.2%
Myron Segal, M.D.(2)..........           72,500(5)                  1.3%
Leonard Herz..................           52,000(6)                   *
  254 Garfield Street
  Denver, Colorado  80206
Peter Breitstone..............           10,000(7)                   *
  534 Willow Avenue
  Cedarhurst, NY 11516
Eli S. Feldman................             ---                       *
  c/o Metropolitan Jewish Health System
  6323 Seventh Avenue
  Brooklyn, NY  11220
All directors and executive
  officers as a group
  (6 persons).................        1,724,250(8)                 28.6%

- ------------------------------

(1)          Asterisk  indicates  less than 1%.  Shares  subject to options  are
             considered  outstanding  only  for the  purpose  of  computing  the
             percentage of outstanding  Common Stock which would be owned by the
             optionee  if the  options  were so  exercised,  but (except for the
             calculation of beneficial  ownership by all directors and executive
             officers as a group) are not considered outstanding for the purpose
             of computing the  percentage of  outstanding  Common Stock owned by
             any other person.

(2)          The  business  address of  each of Messrs.  Siegel, Mossey  and Dr.
             Segal is 3265 Lawson Boulevard, Oceanside, New York 11572.

(3)          Includes  173,991 shares  subject to  currently  exercisable  stock
             options,  19,300  shares held  by Mr.  Siegel as  custodian for his
             son  and 5,000  shares  owned by Mr.  Siegel's  wife.  Mr.   Siegel
             disclaims  beneficial  ownership of the shares  owned by  his wife.
             (4) Includes 53,417 shares  subject to currently  exercisable stock
             options and 1,000 shares owned by Mr. Mossey's minor child.

(5)          Includes  20,000  shares subject  to  currently  exercisable  stock
             options.


                                                           
                                       -6-

<PAGE>



(6)         Includes  15,000  shares  subject  to  currently  exercisable stock
            options and 20,000 shares subject to currently exercisable warrants.

(7)         Includes  10,000  shares  subject  to  currently  exercisable  stock
            options.

(8)         Includes shares indicated in notes (3), (4), (5), (6) and (7).



ITEM 12.      CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

              The Company's  executive offices and primary monitoring center are
located in a 5,600 square foot facility at 3265 Lawson Boulevard, Oceanside, New
York. The Company leases this space and the adjoining  8,000 square foot parking
lot from  Howard M.  Siegel  pursuant  to a  five-year  lease  which  expires on
December  31,  1999.  The lease  provides  for a  current  base  annual  rent of
approximately  $74,600, plus certain operating expenses,  subject to a 5% annual
increase.  The Company believes that the terms of this lease are as favorable as
could be obtained from an unaffiliated third party.

               The Company  purchases insurance  through Breitstone & Co., Ltd.,
an  insurance  brokerage  and  consulting  firm  which  is  owned  by Mr.  Peter
Breitstone.  The annual premiums currently paid by the Company on these policies
to  the  various  insurance  carriers  is  approximately  $155,400.  The  annual
commission  currently earned by Breitstone & Co., Ltd. is approximately  $15,000
The Company  believes that the premiums paid to the various  insurance  carriers
are competitive and the commissions paid to Breitstone & Co., Ltd. are customary
in the insurance industry.


                                                                   
                                       -7-

<PAGE>


                                   SIGNATURES

      In accordance with Section 13 or 15(d) of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                                               AMERICAN MEDICAL ALERT CORP.


April 26, 1996                     BY:       /S/ HOWARD M. SIEGEL
                                             ---------------------
                                             Howard M. Siegel
                                             Chairman of the Board and President
                                             (Principal Executive Officer,
                                             Principal Financial Officer
                                             and Principal Accounting Officer)





                                                                      
                                       -8-



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