AMERICAN MEDICAL ALERT CORP
DEF 14A, 1997-05-12
MISCELLANEOUS BUSINESS SERVICES
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                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934


Filed by the Registrant [X]

Filed by a party other than the Registrant [_]

Check the appropriate box:

[_]     Preliminary Proxy Statement
[_]     Confidential,  for Use of the  Commission  Only  (as  permitted  by Rule
        14a-6(e)(2))
[X]     Definitive Proxy Statement 
[_]     Definitive  Additional Materials
[_]     Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12

                          AMERICAN MEDICAL ALERT CORP.
                ------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


                ------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

        [X]     No fee required

        [_]     Fee computed on table below per  Exchange Act Rules  14a-6(i)(1)
                and 0-11

                1)      Title of each class of securities  to which  transaction
                        applies:

                2)      Aggregate  number  of  securities  to which  transaction
                        applies:

                3)      Per unit price or other  underlying value of transaction
                        computed  pursuant to Exchange  Act Rule 0-11 (Set forth
                        the  amount on which the filing  fee is  calculated  and
                        state how it was determined):

                4)      Proposed maximum aggregate value of transaction:

                5)      Total fee paid:

        [_]     Fee paid previously with preliminary materials.

        [_]     Check  box if any  part  of the fee is  offset  as  provided  by
                Exchange Act Rule  0-11(a)(2)  and identify the filing for which
                the  offsetting fee was paid  previously.  Identify the previous
                filing by registration statement number, or the Form or Schedule
                and the date of its filing.

                1)      Amount Previously Paid:

                2)      Form, Schedule or Registration Statement No.:

                3)      Filing Party:

                4)      Date Filed:



<PAGE>

                          AMERICAN MEDICAL ALERT CORP.
                              3265 Lawson Boulevard
                            Oceanside, New York 11572
                                   ----------

                  NOTICE OF 1997 ANNUAL MEETING OF SHAREHOLDERS
                     TO BE HELD ON WEDNESDAY, JUNE 11, 1997

     To the Shareholders of American Medical Alert Corp.:

           NOTICE IS HEREBY GIVEN that the 1997 Annual  Meeting of  Shareholders
of American  Medical  Alert Corp.  will be held at the offices of Parker  Chapin
Flattau & Klimpl,  LLP, 1211 Avenue of the Americas (18th floor),  New York, New
York,  on  Wednesday,  June 11, 1997 at 10:30 A.M.,  Eastern  Daylight  Time, to
consider and act upon the following matters:

                      1. The election of five  directors to serve until the next
           Annual Meeting of Shareholders and until their respective  successors
           are elected and qualified;

                      2.  The  approval  of  an   amendment  to  the   Company's
           Certificate  of  Incorporation  which  would  create  a new  class of
           1,000,000  shares of Preferred  Stock and also authorize the Board of
           Directors  to both issue such  Preferred  Stock in series and fix the
           number of shares, designations,  preferences,  rights and limitations
           of each such series;

                      3. The  adoption of the 1997 Stock Option Plan of American
           Medical Alert Corp.;

                      4. The  ratification  and approval of the  appointment  of
           Margolin, Winer & Evens LLP as the Company's independent auditors for
           the fiscal year ending December 31, 1997; and

                      5. The  transaction of such other business as may properly
           come before the Meeting or any adjournments or postponements thereof.

           Information  regarding the matters to be acted upon at the Meeting is
contained in the accompanying Proxy Statement.

           The close of  business on April 22, 1997 has been fixed as the record
date for the determination of shareholders  entitled to notice of and to vote at
the Meeting or any adjournments or postponements thereof.


           By Order of the Board of Directors,


                                                            JOHN ROGERS,
                                                            Secretary
Oceanside, New York
May 9, 1997







<PAGE>



    IT IS  IMPORTANT  THAT  YOUR  SHARES BE  REPRESENTED  AT THE  MEETING.  EACH
SHAREHOLDER  IS URGED TO SIGN,  DATE AND RETURN THE ENCLOSED PROXY CARD WHICH IS
BEING SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.  AN ENVELOPE,  ADDRESSED TO
THE COMPANY'S  TRANSFER AGENT, IS ENCLOSED FOR THAT PURPOSE AND NEEDS NO POSTAGE
IF MAILED IN THE UNITED STATES.


                                       -2-

<PAGE>



                          AMERICAN MEDICAL ALERT CORP.
                              3265 Lawson Boulevard
                            Oceanside, New York 11572
                                ----------------

                                 PROXY STATEMENT
                                ----------------

           This Proxy  Statement  is being  furnished  to the  holders of Common
Stock,  par value $.01 per share  ("Common  Stock"),  of American  Medical Alert
Corp.  ("Company") in connection  with the  solicitation by and on behalf of its
Board of Directors of proxies  ("Proxy" or "Proxies") for use at the 1997 Annual
Meeting of Shareholders  ("Meeting") to be held on Wednesday,  June 11, 1997, at
10:30 A.M.,  Eastern  Daylight  Time, at the offices of Parker Chapin  Flattau &
Klimpl, LLP, 1211 Avenue of the Americas (18th floor), New York, New York and at
any  adjournments or  postponements  thereof,  for the purposes set forth in the
accompanying  Notice  of  1997  Annual  Meeting  of  Shareholders.  The  cost of
preparing,  assembling  and  mailing  the  Notice  of  1997  Annual  Meeting  of
Shareholders,  this  Proxy  Statement  and the  Proxies  is to be  borne  by the
Company.  The Company will also  reimburse  brokers who are holders of record of
Common  Stock for their  expenses in  forwarding  Proxies  and Proxy  soliciting
material to the  beneficial  owners of such shares of Common Stock.  The Company
may retain an independent proxy  solicitation firm to solicit proxies.  The cost
of such proxy solicitation will be borne by the Company.  In addition to the use
of the mails,  Proxies may be solicited without extra compensation by directors,
officers and  employees  of the Company by  telephone,  facsimile,  telegraph or
personal interview.  The approximate mailing date of this Proxy Statement is May
9, 1997.

           Unless otherwise specified,  all Proxies, in proper form, received by
the time of the Meeting  will be voted FOR the  election of all  nominees  named
herein to serve as  directors,  FOR approval of an  amendment  to the  Company's
Certificate of Incorporation  which would create a new class of 1,000,000 shares
of  Preferred  Stock and  authorize  the Board of  Directors  to both issue such
Preferred  Stock  in  series  and  fix  the  number  of  shares,   designations,
preferences, rights and limitations of each such series, FOR the adoption of the
1997 Stock Option Plan of American  Medical Alert Corp. and FOR the ratification
and approval of the appointment of Margolin,  Winer & Evens LLP as the Company's
independent auditors for the fiscal year ending December 31, 1997.

           A Proxy  may be  revoked  by a  shareholder  at any time  before  its
exercise by filing with John Rogers, the Secretary of the Company at the address
set forth above,  an instrument of revocation or a duly executed proxy bearing a
later date or by attendance  at the Meeting and voting in person.  Attendance at
the Meeting will not, in and of itself, constitute revocation of a Proxy.

           The close of  business  on April 22, 1997 has been fixed by the Board
of  Directors  as the  record  date  ("Record  Date") for the  determination  of
shareholders  entitled  to  notice  of  and  to  vote  at  the  Meeting  or  any
adjournments  or  postponements  thereof.  As of the  Record  Date,  there  were
5,866,291  shares of  Common  Stock  outstanding.  Each  share of  Common  Stock
outstanding  on the Record  Date will be  entitled to one vote on all matters to
come before the Meeting.

           A  majority  of the total  number of shares of the  Company's  Common
Stock, issued and outstanding and entitled to vote,  represented in person or by
proxy,  is required to  constitute  a quorum for the  transaction  of  business.
Proxies  submitted which contain  abstentions or broker non-votes will be deemed
present at the Meeting for determining the presence of a quorum.


<PAGE>



                                   PROPOSAL 1
                              ELECTION OF DIRECTORS


           At the Meeting, shareholders will elect five directors to serve until
the next Annual Meeting of Shareholders  and until their  respective  successors
are elected and qualified.  Unless otherwise directed,  the persons named in the
Proxy intend to cast all properly  executed  Proxies received by the time of the
Meeting FOR the election of Messrs. Howard M. Siegel, Myron Segal, M.D., Leonard
Herz, Peter Breitstone and Eli S. Feldman (the "nominees") to serve as directors
upon their  nomination  at the  Meeting.  Each of the  nominees  was  elected by
shareholders at the 1996 Annual Meeting of Shareholders and each of the nominees
is a member of the current Board of Directors. The Board does not currently plan
to fill the vacancy created by the resignation,  for personal reasons  unrelated
to the operations,  policies or practices of the Company,  of Wilfred L. Mossey.
Each nominee has advised the Company of his  willingness  to serve as a director
of the Company.  In case any nominee should become  unavailable  for election to
the Board of  Directors  for any reason,  the persons  named in the Proxies have
discretionary authority to vote the Proxies FOR one or more alternative nominees
who will be designated by the Board of Directors.

INFORMATION ABOUT NOMINEES

           Set forth below is certain information with respect to each nominee:

           HOWARD M. SIEGEL,  63, has been the Company's  Chairman of the Board,
President and Chief Executive Officer and a director for more than the past five
years. Mr. Siegel also served as the Company's Chief Financial  Officer for more
than the past five years,  prior to the Company  hiring Corey Aronin to serve in
such capacity in September, 1996

           MYRON  SEGAL,  73,  M.D.,  F.A.C.S.,  has  been a  director  of,  and
consultant to, the Company since October 1983.  Effective May 2, 1994, Dr. Segal
became the Company's  Director of Medical  Services.  Prior to his retirement in
1995,  Dr.  Segal was an Associate  Medical  Director of New York Blue Cross and
Blue Shield and served as an Advisor to the  Federal  Medical  Program.  He is a
former  Associate  Professor  of  Cardiac  Surgery at the  University  of Miami,
Florida  and is a fellow of the  American  College  of  Surgeons,  The  American
College of Chest Physicians and The American College of Cardiology.

           LEONARD HERZ, 65, has been a director of the Company since June 1993.
He has been the President of Leonard Herz and Associates, a financial consulting
firm since 1982. Leonard Herz and Associates is located in Denver, Colorado. Mr.
Herz is a certified public accountant.

           PETER BREITSTONE,  43, has been a director of the Company since March
1994.  He has been  the  President  of  Breitstone  & Co.,  Ltd.,  an  insurance
brokerage and consulting  firm located in Cedarhurst,  New York,  since December
1989. He is also the President of Shinecock  Insurance Ltd., a company providing
reinsurance.  He has served in such capacity since December 1987. Mr. Breitstone
has also  been a  practicing  attorney  in New York for more  than the past five
years. Mr. Breitsone also serves as a director of Periphonics Corporation.

           ELI S.  FELDMAN,  57, has been a director of the Company  since April
1996. He has been the Executive  Vice President and Chief  Executive  Officer of
Metropolitan   Jewish  Health   Systems,   a   not-for-profit   corporation   of
participating health care service entities for a period in excess of five years.


                                       -2-

<PAGE>



NON-DIRECTOR-EXECUTIVE OFFICER

           COREY M. ARONIN,  44,  joined the Company in September  1996,  as the
Chief Financial Officer. Previously, Mr. Aronin held senior financial positions.
From December 1995 to May 1996,  he served as the  Executive  Vice  President of
Finance at Affiliated Island Grocers, Inc. From August 1982 until November 1995,
Mr. Aronin  served as the  controller  and  Treasurer at Golden Simcha  Poultry,
Inc., a closely  held  corporation,  in which Mr.  Aronin was a  shareholder.  A
petition  was filed under  Chapter 7 of the Federal  Bankruptcy  Act in February
1996 in the United States Bankruptcy  Court,  District of New Jersey, by several
of the creditors of Golden Simcha Poultry, Inc., which petition was confirmed on
April 10, 1996. Mr. Aronin is a certified public accountant.

NON-DIRECTOR-SIGNIFICANT OFFICERS

           JOHN LESHER, 42, became the Company's Vice President,  Engineering in
March 1991.  Prior thereto and from 1989, Mr. Lesher served as a senior engineer
at the Company's  former Bristol,  PA facility.  From May 1984 to November 1988,
Mr.  Lesher  served as the  Operations  and  Manufacturing  Director of Advanced
Graphic  Systems,  Inc. (a subsidiary of Automation  and Printing  International
Technology,  Inc.), a company  engaged in the sale and marketing of computerized
printing equipment.

           JOHN  ROGERS,  50,  joined the  Company in 1984 as the Manager of the
Emergency  Response,  Installation  and Service Center.  He became the Company's
Vice President, Operations in July 1993. Additionally, he has been the Secretary
of the Company since July 1993.  Prior to joining the Company he was employed at
Technical  Liaison  Corporation  from 1969  through May 1984 as  Installation  &
Service Manager.

           There  is no  family  relationship  between  any  of  the  directors,
executive officers or significant officers of the Company.

COMMITTEES

           The  Board  of  Directors  is  responsible  for the  affairs  and the
business of the Company.  During the  Company's  fiscal year ended  December 31,
1996, the Board of Directors held four meetings.  During such year, the Board of
Directors acted on four occasions by unanimous written consent.

           The Board of Directors has a Stock Option Committee.  The function of
the Stock Option Committee is to administer the Company's  employee stock option
plans.  During the  Company's  fiscal year ended  December 31,  1996,  the Stock
Option  Committee did not hold any meetings.  During such year, the Stock Option
Committee acted on two occasions by unanimous written consent.

           The Board of Directors has no standing Executive, Audit, Compensation
or Nominating Committees.

           Each incumbent director attended at least 75% of the aggregate of all
meetings of the Board of Directors and the Stock Option  Committee,  if a member
thereof.





                                       -3-

<PAGE>


COMPENSATION OF DIRECTORS

           Pursuant to the terms of the Company's  1991 Stock Option Plan ("1991
Plan"),  each director of the Company  receives  formula grants of stock options
under the 1991 Plan.  The grants  are made on the first  Wednesday  of the month
following the end of each two consecutive fiscal quarters of the Company,  or if
such day is a holiday,  the next succeeding  business day. For each director who
is an employee of the Company,  the number of shares  subject to each such grant
is equal to five percent of the dollar amount of the director's aggregate salary
during the two fiscal quarters immediately preceding the date of grant. For each
director who is not an employee of the Company,  the number of shares subject to
each such grant is equal to 2,500.  As formula  grants under the 1991 Plan,  the
foregoing  grants of options to directors are not subject to the  determinations
of the Board of  Directors  or the Stock Option  Committee.  In  addition,  each
non-employee  director  receives $500 for each meeting of the Board of Directors
attended.

EXECUTIVE OFFICERS

           The Executive Officers of the Company are Howard M. Siegel,  Chairman
of the Board,  President and Chief  Executive  Officer and Corey  Aronin,  Chief
Financial  Officer.  The other  Significant  Officers of the Company  are,  John
Lesher, Vice President, Engineering, and John Rogers, Vice President, Operations
and Secretary. Information regarding each of these persons is provided above.


                          SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

           The  following  table sets forth  information  as to the ownership of
shares of the Company's  Common Stock, as of April 22, 1997, with respect to (a)
holders known to the Company to  beneficially  own more than five percent of the
outstanding Common Stock of the Company,  (b) each director and nominee, (c) the
executive  officer  named in the  Summary  Compensation  Table under the caption
"Executive  Compensation"  below and (d) all directors and executive officers of
the Company as a group.  The Company  understands  that,  except as noted below,
each beneficial  owner has sole voting and investment  power with respect to all
shares attributable to such owner.

NAME AND ADDRESS                          AMOUNT AND NATURE OF           PERCENT
OF
OF BENEFICIAL OWNER                       BENEFICIAL OWNERSHIP
CLASS(1)

Howard M. Siegel(2).......................  1,362,734(3)                  22.4%

Myron Segal, M.D.(2)......................     75,000(4)                   1.3%

Leonard Herz..............................     57,000(5)                     *
  254 Garfield Street
  Denver, Colorado  80206



                                      -4-


<PAGE>



NAME AND ADDRESS                          AMOUNT AND NATURE OF           PERCENT
OF
OF BENEFICIAL OWNER                       BENEFICIAL OWNERSHIP
CLASS(1)

Peter Breitstone..........................     15,000(6)                     *
  534 Willow Avenue
  Cedarhurst, NY 11516

Eli S. Feldman............................     30,000(7)                     *
  c/o Metropolitan Jewish Health System
  6323 Seventh Avenue
  Brooklyn, NY  11220

All directors and executive
  officers as a group
  (6 persons).............................  1,517,034(8)                  24.5%


(1)   Asterisk  indicates less than 1%. Shares subject to options are considered
      outstanding   only  for  the  purpose  of  computing  the   percentage  of
      outstanding  Common  Stock  which  would be owned by the  optionee  if the
      options were so exercised,  but (except for the  calculation of beneficial
      ownership  by all  directors  and  executive  officers as a group) are not
      considered  outstanding  for the purpose of computing  the  percentage  of
      outstanding Common Stock owned by any other person.

(2)   The  business  address of each of Mr.  Siegel and Dr. Segal is 3265 Lawson
      Boulevard, Oceanside, New York 11572.

(3)   Includes  184,404 shares subject to currently  exercisable  stock options,
      19,300  shares  held by Mr.  Siegel as  custodian  for his son and  10,000
      shares  owned  by Mr.  Siegel's  wife.  Mr.  Siegel  disclaims  beneficial
      ownership of the shares owned by his wife.

(4)   Includes 22,500 shares subject to currently exercisable stock options.

(5)   Includes 20,000 shares subject to currently  exercisable stock options and
      20,000 shares subject to currently exercisable warrants.

(6)   Includes 15,000 shares subject to currently exercisable stock options.

(7)   Includes 5,000 shares subject to currently  exercisable  stock options and
      25,000 shares issued under the 1997 Stock Option Plan of American  Medical
      Alert Corp., subject the shareholder approval of such plan.

(8)   Includes shares indicated in notes (3), (4), (5), (6) and (7).



                                       -5-

<PAGE>



                             EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

           The following table sets forth information  concerning the annual and
long-term  compensation  of the Company's  Chief  Executive  Officer (the "Named
Executive  Officer"),  for  services  in all  capacities  to the Company and its
subsidiaries during the Company's 1994, 1995 and 1996 fiscal years:


                                                                  LONG-TERM
        NAME AND                   ANNUAL COMPENSATION            COMPENSATION
        PRINCIPAL
        POSITION          YEAR     SALARY        BONUS            OPTIONS(#)

Howard M. Siegel          1996    $168,699     $34,000             9,726
Chairman of the           1995     134,038      30,441             6,106
Board, President          1994     120,192      28,200            152,572
and Chief Executive
Officer


OPTION/SAR GRANTS IN LAST FISCAL YEAR

           The following table contains  information  concerning options granted
during the Company's 1996 fiscal year to the Named Executive  Officer.  All such
options were granted under the 1991 Plan.

                                   PERCENT
                                   OF TOTAL
                                   OPTIONS
                                   GRANTED TO      EXERCISE
                      NUMBER OF    EMPLOYEES IN    PRICE         EXPIRATION
      NAME            OPTIONS      FISCAL YEAR     PER SHARE     DATE

Howard M. Siegel      3,125(1)        6.59%         $2.4063      January 2, 2001
                      7,601(2)       13.74%         $2.8875      July 2, 2001



(1)   These options were granted on January 3, 1996.

(2)   These options were granted on July 3, 1996.

OPTION EXERCISES IN LAST FISCAL YEAR AND YEAR-END OPTION VALUE

           The following  table sets forth certain  information  concerning  the
number of shares of Common Stock  acquired  upon the  exercise of stock  options
during the year ended December 31, 1996 by, and the number and value at December
31, 1996 of shares of Common Stock subject to  unexercised  options held by, the
individuals listed in the Summary Compensation Table.


                                       -6-

<PAGE>




                                                   NUMBER OF
                                                   SECURITIES      VALUE OF
                                                   UNDERLYING      UNEXERCISED
                                                   UNEXERCISED     IN-THE-MONEY
                                                   OPTIONS/SARS    OPTIONS/SARS
                                                   AT FY-END (#)   AT FY-END ($)
               SHARES ACQUIRED   VALUE             EXERCISABLE/    EXERCISABLE/
  NAME         ON EXERCISE (#)   REALIZED ($)(1)   UNEXERCISABLE   UNEXERCISABLE
  ----         ---------------   ---------------   -------------   -------------

Howard Siegel     241,330         $428,360.75        185,342/0      $ 5,702.79/0

- --------------------
(1) Represents  the closing bid price on the National  Association of Securities
Dealers  Automated  Quotation System of the underlying shares of Common Stock on
the date of exercise less the option exercise price.


COMPENSATION COMMITTEE AND INSIDER PARTICIPATION

           The  Board  of  Directors  has no  Compensation  Committee  or  other
committee performing equivalent functions. As a member of the Board of Directors
Mr. Siegel participated in the deliberations of the Company's Board of Directors
during the Company's 1996 fiscal year concerning executive officer compensation.

STOCK OPTION PLANS

           Until 1994 the  Company  had in effect two stock  option  plans.  The
Incentive Stock Option Plan ("1984 Plan") was approved by the Company's Board of
Directors and shareholders in 1984 and an amendment to the 1984 Plan was adopted
by the  Board of  Directors  in  February  1991 and  approved  by the  Company's
shareholders  in February  1992. The maximum number of shares that were issuable
under the 1984 Plan was 500,000.  The 1991 Stock  Option Plan ("1991  Plan") was
adopted by the Board of Directors in December 1991 and approved by the Company's
shareholders  in February  1992 and an amendment to the 1991 Plan was adopted by
the  Board  of  Directors  in  February  1994  and  approved  by  the  Company's
shareholders  in August  1994.  The maximum  number of shares that may be issued
under the 1991 Plan, as amended, is 750,000.  The 1984 Plan provided for and the
1991 Plan  provides  for the  granting of incentive  stock  options  (within the
meaning of Section  422 of the  Internal  Revenue  Code of 1986,  as amended) to
employees  of  the  Company  and  non-qualified  stock  options  to  nonemployee
directors,  consultants  and  advisors  of the  Company.  The 1984  Plan did not
provide  for and the  1991  Plan  does not  provide  for the  granting  of stock
appreciation rights.

           Except with respect to formula grants, pursuant to the 1991 Plan, the
exercise  price of an  incentive  stock  option  granted  under the 1991 Plan is
determined  by the  Stock  Option  Committee  but may not be less  than the fair
market value (as defined)  per share of the  Company's  Common Stock on the date
such  option is granted;  provided  that the  exercise  price per share for such
options  granted to a holder of in excess of 10% of the  Company's  Common Stock
may not be less than 110% of such fair market  value.  The  exercise  price of a
non-qualified  stock option  granted  under the 1991 Plan is  determined  by the
Stock Option Committee. The term of each option granted may not be for more than
ten  years  from the date the  option  is  granted;  provided  that the term for
options  granted to a holder of in excess of 10% of the  Company's  Common Stock
may not be for more than five years from such date.


                                       -7-

<PAGE>



EMPLOYMENT AGREEMENT

           The  Company  and  Howard M.  Siegel  are  parties  to an  Employment
Agreement  ("Employment  Agreement"),  as of January 1, 1997,  which  expires on
December  31,  1999.  Under the terms of the  Agreement,  pursuant  to which Mr.
Siegel  serves as the  Company's  Chairman  of the  Board,  President  and Chief
Executive Officer,  Mr. Siegel is paid an annual base salary of $200,000 for the
first  year of  employment,  $215,000  for the  second  year of  employment  and
$230,000 for the remainder of the employment term.

           In addition, Mr. Seigel will receive as additional compensation,  for
any year  that the  Company's  pre-tax  income,  as  defined  in the  Employment
Agreement,  exceeds  $2,000,000 an amount equal to 8% of the  Company's  pre-tax
income between  $2,000,000 and  $3,000,000,  9% of the Company's  pre-tax income
between  $3,000,000 and  $4,000,000  and 10% of the Company's  pre-tax income in
excess of $4,000,000. Such additional compensation may be paid to Mr. Siegel, at
his option in cash, Common Stock of the Company or a combination of both.

           In  the  event  of his  death  during  the  term  of  the  Employment
Agreement,  Mr. Siegel's estate or such other person as he shall designate shall
be  entitled  to receive  his base pay for a period of one year from the date of
his death.  In the event that Mr. Siegel should become disabled and be unable to
perform his duties for a period of one hundred eighty (180)  consecutive days or
an  aggregate  of more than one  hundred  and eighty  (180) days in any 12 month
period, the Company may terminate the Employment  Agreement after the expiration
of such  period.  Mr.  Siegel  shall be entitled to receive the base pay and the
additional  compensation  earned for such fiscal year,  if any, pro rated to the
date of  termination.  In addition,  in the event there is a "change in control"
and Mr. Siegel  terminates  his  employment  with the Company  within six months
after  obtaining  actual  knowledge of the  occurrence of certain  circumstances
relating to Mr.  Siegel's  employment,  Mr.  Siegel will be entitled to his base
salary, the additional  compensation  described in the preceding paragraph,  any
benefits  or awards  earned  through his last day of  employment  and a lump sum
payment equal to 2.99 times his "base  amount" as defined in section  280G(b)(3)
of the Internal Revenue Code of 1986.

           Mr. Siegel has agreed that for the term of the  Employment  Agreement
and for 18 months  after he ceases  being an employee of the Company he will not
directly or  indirectly  engage in any  activity  in the United  States that is,
directly or indirectly,  competitive with the business conducted by the Company.
Mr.  Siegel has also agreed that he will not use or disclose to any third person
any trade secrets or confidential information of the Company.


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

           The Company's  executive  offices and primary  monitoring  center are
located in a 5,600 square foot facility at 3265 Lawson Boulevard, Oceanside, New
York. The Company leases this space and the adjoining  8,000 square foot parking
lot from  Howard M.  Siegel  pursuant  to a  five-year  lease  which  expires on
December  31,  1999.  The lease  provides  for a  current  base  annual  rent of
approximately  $74,600, plus certain operating expenses,  subject to a 5% annual
increase.  The Company believes that the terms of this lease are as favorable as
could be obtained from an unaffiliated third party.

           The Company purchases  insurance  through  Breitstone & Co., Ltd., an
insurance  brokerage and consulting firm which is owned by Mr. Peter Breitstone.
The  annual  commission  currently  earned by  Breitstone  & Co.,  Ltd.  on such
insurance is  approximately  $15,000 The Company believes that the premiums paid
to the various  insurance  carriers are competitive and the commissions  paid to
Breitstone & Co., Ltd. are customary in the insurance industry.

                                       -8-

<PAGE>




                                   PROPOSAL 2
                 APPROVAL OF AN AMENDMENT TO THE CERTIFICATE OF
               INCORPORATION TO CREATE A CLASS OF PREFERRED STOCK

           Shareholders  are being asked to approve an  amendment  to  Paragraph
Fourth of the  Company's  Certificate  of  Incorporation  to create one  million
shares of Preferred  Stock,  $.01 par value (the "Preferred  Stock"),  which the
Board of  Directors  would have  authority to issue from time to time in series.
The Board of Directors  would also have the authority to fix, before issuance of
each  series,  the  number  of  shares  in  such  series  and  the  designation,
preferences,  rights and  limitations  of such  series  including,  among  other
things, the relative dividend,  liquidation,  voting,  conversion and redemption
rights of each such series.

DESCRIPTION OF PREFERRED STOCK

           The following  summary of the terms of the  Preferred  Stock does not
purport to be  complete  and is subject  to, and  qualified  in its  entirety by
reference to, the language of the proposed  amendment to Paragraph Fourth of the
Company's Certificate of Incorporation creating the Preferred Stock which is set
forth  under  the  heading   "Proposed  New  Article  Fourth  to  the  Company's
Certificate of Incorporation" in Exhibit A to this Proxy Statement.

           DIVIDEND  RIGHTS.  The  Board of  Directors  will have  authority  to
determine the dividend  rights,  if any, of shares of Preferred  Stock. Any such
dividends  would be payable in  preference  to any  dividends  on Common  Stock.
Holders of Common  Stock are  entitled to  receive,  when and as declared by the
Board of Directors,  out of assets of the Company  legally  available  therefor,
such dividends as may be declared from time to time by the Board of Directors.

           LIQUIDATION  RIGHTS.  The Board of Directors will also have authority
to determine the liquidation  rights of the holders of Preferred Stock.  Amounts
payable on liquidation  would be payable in preference to any amounts payable on
liquidation to holders of Common Stock. Subject to the rights of any other class
or series of stock,  holders of Common  Stock are entitled to receive all assets
of the Company  available for  distribution  to shareholders in the event of the
liquidation, dissolution or winding up of the Company.

           VOTING  RIGHTS.  Holders of  Preferred  Stock  will have such  voting
rights as may be determined by the Board of Directors at the time of issuance of
each series.  Voting rights are presently  vested  exclusively in the holders of
Common Stock, each of whom has one vote in respect of each share held. Shares of
Common Stock do not have  cumulative  voting rights in the election of directors
and, therefore,  at present, the holders of a majority of the shares outstanding
may elect all directors of the Company.

           MISCELLANEOUS.  Preferred Stock will have such redemption, conversion
or exchange rights as may be determined by the Board of Directors at the time of
issuance  thereof.   The  Company's  Common  Stock  is  neither  redeemable  nor
convertible into or exchangeable for any other securities of the Company.

           If the proposed  amendment is approved by shareholders,  the Board of
Directors  will,  without  further  action  by  shareholders  (except  as may be
required by law or any rules of any stock exchange or over-the-counter market on
which the  Company's  Common  Stock  may now or in the  future  be  listed),  be
empowered to authorize the issuance of shares of Preferred  Stock at such times,
to such persons and for such  consideration  as it may deem desirable.  However,
the Company has no

                                       -9-

<PAGE>



present plans, understandings,  agreements or arrangements,  and is not involved
in  any  negotiations  or  discussions,  involving  the  issuance  of any of the
Preferred Stock proposed to be authorized.

           The  issuance  of  Preferred  Stock by the Board of  Directors  could
affect the rights of the holders of Common  Stock.  For example,  such  issuance
could result in a class of  securities  outstanding  that would have  preference
with respect to voting rights and dividends and in  liquidation  over the Common
Stock,  and  could  (upon  conversion  or  otherwise)  enjoy  all of the  rights
appurtenant to Common Stock.

           The authority  possessed by the Board of Directors to issue Preferred
Stock could also potentially be used to discourage  attempts by others to obtain
control of the Company through merger, tender offer, proxy contest or otherwise,
which attempts could increase the value of the Company's  stock,  by making such
attempts more difficult or costly to achieve.

           The Board of Directors has no immediate  plans or intentions to issue
any shares of Preferred Stock. Notwithstanding the foregoing, however, the Board
of Directors  considers it  desirable to have such shares  available  for use in
acquisitions,  the raising of additional  capital and other corporate  purposes.
The Board  further  believes that if  authorization  for each such issuance were
postponed  until a particular  need arises,  the Company would not then have the
degree of  flexibility in  negotiations  which may be important to the effective
use of such shares.

           The Company, as a New York corporation,  is subject to the provisions
of Section 912 of the New York Business  Corporation Law and will continue to be
so subject if and for so long as it has a class of securities  registered  under
Section 12 of the Exchange Act.  Section 912 provides,  with certain  exceptions
(which  include,  among  others,   transactions  with  shareholders  who  became
interested  prior  to the  effective  date  of an  amendment  to  the  Company's
Certificate  of  Incorporation  providing  that the Company  would be subject to
Section  912 if the  Company  did not  then  have a class  of  stock  registered
pursuant to Section 12 of the Exchange Act), that a New York corporation may not
engage in a "business combination" (e.g, merger, consolidation, recapitalization
or disposition of stock) with any "interested  shareholder" for a period of five
years from the date that such  person  first  became an  interested  shareholder
unless:  (a) the  transaction  resulting  in a  person  becoming  an  interested
shareholder, or the business combination, was approved by the board of directors
of the Company prior to that person becoming an interested shareholder;  (b) the
business combination is approved by the holders of a majority of the outstanding
voting stock not beneficially owned by such interested  shareholder,  or (c) the
business  combination meets certain valuation  requirements for the stock of the
Company.  An "interested  shareholder"  is defined as any person that (x) is the
beneficial owner of 20% or more of the Company's then  outstanding  voting stock
or (y) is an  affiliate  of the Company and was the  beneficial  owner of 20% or
more of the  Company's  outstanding  voting  stock at any time in the  preceding
five-year period.  These provisions are likely to impose greater restrictions on
an unaffiliated  shareholder than on the existing shareholders who will continue
to own a majority of the Company's outstanding Common Stock after this offering.
Additionally,  Mr. Siegel's  employment  agreement  provides for payments in the
event of a  change  in  control  and  certain  other  circumstances.  All of the
foregoing may operate to discourage potential acquirors of the Company.

           The Board of Directors does not presently contemplate recommending to
the Shareholders for their adoption any further amendments to the Certificate of
Incorporation  which would affect the ability of third  parties to  effectuate a
change in control of the Company.

FINANCIAL INFORMATION

           In considering this proposed  amendment to the Company's  Certificate
of  Incorporation,   shareholders  should  examine  the  Company's  consolidated
financial statements and

                                      -10-

<PAGE>



notes to such  consolidated  financial  statements  which are  contained  in the
Company's  Annual  Report  to  Shareholders  (which  is being  furnished  to all
shareholders concurrently with this Proxy Statement).

                                   PROPOSAL 3
                       APPROVAL OF 1997 STOCK OPTION PLAN
                         OF AMERICAN MEDICAL ALERT CORP.

           On April 4,  1997,  the Board of  Directors  adopted  the 1997  Stock
Option Plan of American  Medical Alert Corp. (the "1997 Plan"),  a copy of which
is included as Exhibit B to this Proxy  Statement.  The 1997 Plan is designed to
provide an incentive to employees  (including directors and officers who are key
employees)  and to  consultants  and  directors who are not key employees of the
Company and its subsidiaries and to offer an additional  inducement in obtaining
the services of such individuals. At a meeting of the Board of Directors held on
April 4, 1997,  the Board of  Directors,  the Board of Directors  granted Eli S.
Feldman,  a director of the  Corporation,  a stock  option for 25,000  shares of
Common Stock under the 1997 Plan,  subject to  shareholder  approval of the 1997
Plan.

ADMINISTRATION

           The 1997 Plan is to be  administered by the Board of Directors or the
Stock Option Committee which is required to consist of at least three members of
the Board of Directors,  each of whim is a  "non-employee  director"  within the
meaning of Rule 16b-3 promulgated under the 1934 Act.

ELIGIBILITY

           All employees  (including  officers and directors who are  employees)
and all consultants and directors who are not employees of the Company or any of
its subsidiaries are eligible to receive options under the 1997 Plan.

OPTIONS GRANTED UNDER THE 1997 PLAN

           Options  may be granted by the Stock  Option  Committee  to  eligible
employees in such numbers and at such times as the Stock Option  Committee shall
determine.

OPTION CONTRACTS

           Each  grant of an option  will be  evidenced  by a  written  contract
between the Company and the optionee  receiving the grant containing such terms,
provisions  and  conditions,  not  inconsistent  with the 1997  Plan,  as may be
determined by the Stock Option Committee (the "Contract").

TERMS AND CONDITIONS OF OPTIONS

           The options  granted  under the 1997 Plan will be subject  to,  among
other things, the following terms and conditions:

           (a)        Options may be granted for terms  determined  by the Stock
Option Committee,  provided, however, that the term of an incentive stock option
may not exceed 10 years (5 years if the option holder owns (or is deemed to own)
stock possessing more than 10% of the voting power of the Company).


                                      -11-

<PAGE>



           (b)        The  exercise  price  for  each  option  granted  will  be
determined by the Stock Option Committee,  provided,  however, that the exercise
price of an incentive stock option may not be less than the fair market value of
the Common  Stock on the date of grant (110% in the case of an  incentive  stock
option  granted to an  optionee  who owns (or is deemed to own) more than 10% of
the total  combined  voting power of the  Company).  Options are payable in full
upon  exercise  or, if the Contract  permits,  in  installments.  Payment of the
exercise price of an option may be made in cash,  certified  check,  or with the
authorization of the Stock Option Committee, with cash, a certified check and/or
with  previously  acquired  shares of Common Stock or any  combination  thereof,
depending on the terms of the Contract.

           (c)        Options  may not be  transferred  other than by will or by
the laws of descent and  distribution,  and may be exercised during the lifetime
of the optionee only by him or his legal representatives.

           (d)        If the  relationship  of the optionee whose  employment or
consulting relationship with the Company is terminated for any reason other than
death or a permanent and total disability,  the option may be exercised,  to the
extent  exercisable by the holder at the time of such  termination  within three
months  thereafter,  but in no event after expiration of the term of the option.
However,  if such  relationship  was terminated  either for cause or without the
consent of the Company, such option shall terminate immediately.  In the case of
the death of the optionee  while  employed by, or as a consultant to the Company
or its parent or any  subsidiary  of the Company (or within  three  months after
termination  of the  employment  or consulting  relationship  or within one year
after  termination  of the  employment or consulting  relationship  by reason of
disability),  his or her legal  representative  may exercise the option,  to the
extent exercisable on the date of death, within one year after such date, but in
no event  after the  expiration  of the term of the option.  An  optionee  whose
employment or consulting  relationship was terminated by disability may exercise
his or her option,  to the extent  exercisable at the time of such  termination,
within  one year  thereafter,  but not after the  expiration  of the term of the
option.

           (e)        The  Company,  its parent or any  subsidiary  may withhold
cash or with the consent of the Stock Option Committee shares of Common Stock to
be issued  upon the  exercise  of an option or a  combination  of both having an
aggregate fair market value equal to the amount which the Stock Option Committee
determines is necessary to satisfy its obligation to withhold federal, state and
local  taxes  incurred  by reason of the grant or  exercise  of an  option,  its
disposition  or the  disposition  of shares  acquired  upon the  exercise of the
option.  Alternatively,  the Company may require the optionee to pay the Company
such amount, in cash, promptly upon demand.

ADJUSTMENT IN EVENT OF CAPITAL CHANGES

           Appropriate  adjustments  shall  be made in the  number  and  kind of
shares  available  under the 1997 Plan, in the number and kind of shares subject
to each  outstanding  option and in the  exercise  prices of such options in the
event of any  change  in the  Common  Stock by  reason  of any  stock  dividend,
recapitalization,  merger in which the  Company  is the  surviving  corporation,
spinoff, split-up, combination or exchange or shares or the like.

           In the event of the Company's  liquidation or dissolution,  merger in
which the Company is not the  surviving  corporation  or  consolidation,  or any
other  capital  reorganization  in which more than 50% of the  Company's  Common
Stock are exchanged,  any outstanding options shall terminate,  unless otherwise
provided in the transaction.




                                      -12-

<PAGE>



DURATION AND AMENDMENT OF THE 1997 PLAN

           No option may be  granted  pursuant  to the 1997 Plan after  April 3,
2007.  The Board of Directors  may at any time  suspend,  terminate or amend the
1997  Plan,  in  whole or in part,  or  amend  it from  time to time,  provided,
however, that, without the approval of the Company's shareholders,  no amendment
may be made which would increase the maximum number of shares  available for the
grant of options (except the anti-dilution  adjustments described above), change
the eligibility  requirements  for employees who may receive options or make any
change for which  applicable law or any  governmental  agency or regulatory body
requires shareholder approval.

FEDERAL INCOME TAX TREATMENT

           The  following  is a  general  summary  of  the  federal  income  tax
consequences under current tax law of incentive and non-qualified stock options.
It does not purport to cover all of the special rules,  including  special rules
relating to optionees  subject to Section 16(b)of the 1934 Act, and the exercise
of an option with  previously-acquired  shares,  or the state or local income or
other tax  consequences  inherent in the ownership and exercise of stock options
and the ownership and disposition of the underlying shares.

           An optionee will not recognize  taxable income for federal income tax
purposes upon the grant of an incentive  stock option or a  non-qualified  stock
option.

           In the case of an  incentive  stock  option,  no  taxable  income  is
recognized upon exercise of the option.  If the optionee  disposes of the shares
acquired  pursuant to the  exercise of an  incentive  stock option more than two
years  after the date of grant and more than one year after the  transfer of the
shares to him or her, the optionee will recognize long-term capital gain or loss
and the Company  will not be entitled to a deduction.  However,  if the optionee
disposes of such shares within the required  holding period, a portion of his or
her gain will be treated as ordinary  income and the Company  will  generally be
entitled to deduct such amount.

           Upon the  exercise of a  non-qualified  stock  option,  the  optionee
recognizes ordinary income in an amount equal to the excess, if any, of the fair
market  value of the shares  acquired on the date of exercise  over the exercise
price  thereof,  and the Company is generally  entitled to a deduction  for such
amount on the date of  exercise.  If the optionee  later sells  shares  acquired
pursuant to the non-qualified  stock option, he or she will recognize  long-term
or short-term capital gain or loss.

           In addition to the federal income tax  consequences  described above,
an optionee may be subject to the  alternative  minimum  tax. For this  purpose,
upon the exercise of an incentive  stock  option,  the excess of the fair market
value of the shares over the  exercise  price  therefor is an  adjustment  which
increases alternative minimum taxable income. In addition,  the optionee's basis
in such shares is increased by such amount for purposes of computing the gain or
loss on the disposition of the shares for alternative  minimum tax purposes.  If
an optionee is required to pay an  alternative  minimum  tax, the amount of such
tax which is attributable to deferral preferences (including the incentive stock
option  adjustment) is allowed as a credit  against the  optionee's  regular tax
liability  in  subsequent  years.  To the extent  the credit is not used,  it is
carried forward.

           Since the number of options that may be granted  pursuant to the 1997
Plan will be determined  by the  Committee it is not possible,  at this time, to
state the number  that will be received  by or  allocated  by the Company to any
eligible  participant.  The Board of  Directors  has granted Eli S.  Feldman,  a
director of the  Corporation,  a stock option for 25,000  shares of Common Stock
under the 1997 Plan, subject to shareholder approval of the 1997 Plan.


                                      -13-

<PAGE>



                                   PROPOSAL 4
                            RATIFICATION OF SELECTION
                                       OF
                              INDEPENDENT AUDITORS

           The Board of Directors  believes that it is appropriate to submit for
approval by its shareholders its selection of Margolin, Winer & Evens LLP as the
Company's  independent  auditors  for the fiscal year ended  December  31, 1997.
Unless  otherwise  directed,  persons  named  in the  Proxy  intend  to cast all
properly  executed  Proxies  received  by  the  time  of  the  Meeting  FOR  the
ratification  and approval of the appointment of Margolin,  Winer & Evens LLP as
the Company's independent auditors for the fiscal year ending December 31, 1997.

           On August 17, 1995,  the  Company's  Board of Directors  approved the
dismissal of Deloitte & Touche LLP as its independent public accountants,  which
dismissal would take effect  simultaneously with the Company's  appointment of a
new independent public accountant. There was no adverse opinion or disclaimer of
opinion, or modification as to uncertainty, audit scope or accounting principles
contained  in the  reports  of  Deloitte & Touche LLP for either of the past two
fiscal years ended December 31, 1994.

           During the Company's two most recent fiscal years ended  December 31,
1994 and the  subsequent  interim  period  preceding  Deloitte  &  Touche  LLP's
dismissal on August 17, 1995, there were no disagreements with Deloitte & Touche
LLP on any matter of accounting  principles or  practices,  financial  statement
disclosure, or auditing scope or procedure, which disagreements, if not resolved
to the  satisfaction  of  Deloitte & Touche LLP,  would have  caused  Deloitte &
Touche  LLP to make  reference  in  connection  with its report  concerning  the
Company's financial statements to the subject matter of the disagreements.

           On August 17, 1995,  the  Company's  Board of Directors  approved the
proposal to engage Margolin,  Winer & Evens LLP to be the Company's  independent
public accountants for its fiscal year ending December 31, 1995.

           A  representative  of  Margolin,  Winer & Evens LLP is expected to be
present at the Annual  Meeting of  Shareholders  with the  opportunity to make a
statement  and  to  be  available  to  respond  to  appropriate  questions  from
shareholders.


                               VOTING REQUIREMENTS

           Directors are elected by a plurality of the votes cast at the Meeting
(Proposal  1). The  affirmative  vote of a majority  of all  outstanding  shares
entitled to vote at the Meeting will be required to approve the amendment to the
Company's Certificate of Incorporation  creating a new class of 1,000,000 shares
of  Preferred  Stock  (Proposal 2) and to approve the adoption of the 1997 Stock
Option Plan of American  Medical Alert Corp.  (Proposal 3). The affirmative vote
of a majority  of the votes cast at the  meeting  will be required to ratify the
appointment  of  Margolin,  Winer & Evens LLP as auditors of the Company for the
fiscal year  ending  December  31, 1997  (Proposal  4).  Abstentions  and broker
nonvotes  with  respect  to any  matter  are not  considered  as votes cast with
respect to that matter.  THE BOARD OF DIRECTORS  HAS  UNANIMOUSLY  RECOMMENDED A
VOTE IN FAVOR OF EACH NOMINEE NAMED IN THE PROXY AND FOR PROPOSALS 2, 3 AND 4.



                                      -14-

<PAGE>



                                  MISCELLANEOUS

SHAREHOLDER PROPOSALS

           Any shareholder  proposal intended to be presented at the 1998 Annual
Meeting of  Shareholders  must be received by the Company not later than January
6, 1998 for  inclusion in the  Company's  proxy  statement and form of proxy for
that meeting.


COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934

           Section 16(a) of the  Securities  Exchange Act requires the Company's
executive officers and directors, and persons who beneficially own more than 10%
of the Company's  Common Stock, to file initial reports of ownership and reports
of changes of ownership with the Securities and Exchange  Commission and furnish
copies of those  reports to the Company.  Based solely on a review of the copies
of the reports furnished to the Company to date, or written representations that
no reports were  required,  the Company  believes  that all filing  requirements
applicable  to such persons were  complied  with,  except that during 1996,  Mr.
Leonard Herz failed to timely file one report with  respect to the  extension of
the term of certain Warrants to Purchase Common Stock owned by him.

OTHER MATTERS

           Management does not intend to bring before the Meeting for action any
matters other than those specifically  referred to above and is not aware of any
other matters which are proposed to be presented by others. If any other matters
or motions  should  properly  come before the Meeting,  the persons named in the
Proxy intend to vote thereon in accordance  with their  judgment on such matters
or motions,  including  any matters or motions  dealing  with the conduct of the
Meeting.

PROXIES

           All  shareholders  are urged to fill in their choices with respect to
the matters to be voted on, sign and promptly return the enclosed Proxy.

                                          By Order of the Board of Directors,

                                                    JOHN ROGERS
                                                    Secretary
May 9, 1997


                                      -15-

<PAGE>


                                                                       EXHIBIT A
                                                                       ---------




                            CERTIFICATE OF AMENDMENT

                                       of

                          CERTIFICATE OF INCORPORATION

                                       of

                          AMERICAN MEDICAL ALERT CORP.

               (Under Section 805 of the Business Corporation Law)


           1.         The name of the  corporation  is  American  Medical  Alert
Corp.

           2.         The  Certificate of  Incorporation  of the corporation was
filed by the Department of State on January 14, 1981.

           3.         A  Certificate   of  Amendment  of  the   Certificate   of
Incorporation of American Medical Alert Corp. was filed in the office on each of
August 12, 1981 and December 1, 1983.

           4.         The  certificate of  incorporation  of the  corporation is
hereby  amended by striking out Article Fourth  thereof and by  substituting  in
lieu of said Article Fourth the following new Article Fourth:

           "The total number of shares of stock which the corporation shall have
           authority to issue shall be 11,000,000,  of which  10,000,000  shares
           shall be common stock, par value $.01 per share, and 1,000,000 shares
           shall be  preferred  stock,  par value $.01 per share.  The shares of
           preferred stock shall be issuable in one or more series as determined
           from time to time by the Board of  Directors.  The Board of Directors
           hereby  is  expressly   vested  with  authority,   by  resolution  or
           resolutions,  to  establish  with  respect to each such  series,  its
           designation,  number,  full or limited voting powers or the denial of
           voting powers, and relative, participating, optional or other special
           rights, and any qualifications, limitations and restrictions thereof.
           The  authority of the Board of Directors  with respect to each series
           shall include, but not be limited to, determining the following:

                      (i) the number of shares  constituting that series and the
                      distinctive designation of that series;

                      (ii) whether the holders of shares of that series shall be
                      entitled  to receive  dividends  and,  if so, the rates of
                      such  dividends,  conditions  under  which and times  such
                      dividends may be declared or paid, any


<PAGE>



                      preference of any such  dividends to, and the relation to,
                      the  dividends  payable  on any other  class or classes of
                      stock or any other  series of the same  class and  whether
                      dividends  shall be cumulative or  non-cumulative  and, if
                      cumulative, from which date or dates;

                      (iii)  whether  the  holders of shares of that series have
                      voting rights in addition to the voting rights provided by
                      law and,  if so, the terms and  conditions  of exercise of
                      such voting rights;

                      (iv) whether  shares of that series  shall be  convertible
                      into or exchangeable for shares of any other class, or any
                      series of the same or any other  class,  and,  if so,  the
                      terms and conditions thereof,  including the date or dates
                      when such shares shall be convertible into or exchangeable
                      for shares of any other  class,  or any series of the same
                      or any other class,  the price or prices of or the rate or
                      rates  at  which   shares  of  such  series  shall  be  so
                      convertible or  exchangeable,  and any  adjustments  which
                      shall be made,  and the  circumstances  in which  any such
                      adjustments  shall be made, in such conversion or exchange
                      prices or rates;

                      (v) whether the shares of that series shall be redeemable,
                      and, if so, the terms and  conditions of such  redemption,
                      including the date or dates upon or after which they shall
                      be redeemable  and the amount per share payable in case of
                      redemption,   which   amount  may  vary  under   different
                      conditions and at different redemption dates;

                      (vi) whether the shares of that series shall be subject to
                      the  operation of a retirement  or sinking fund and, if so
                      subject,  the  extent  and the manner in which it shall be
                      applied to the  purchase  or  redemption  of the shares of
                      that series, and the terms and provisions  relative to the
                      operation thereof;

                      (vii) the rights of the shares of that series in the event
                      of voluntary or  involuntary  liquidation,  dissolution or
                      winding up of the Corporation and any presence of any such
                      rights  to,  and the  relation  to,  the rights in respect
                      thereto of any class or

                                       -2-

<PAGE>


                      classes  of stock or any other  series of the same  class;
                      and

                      (viii)  any  other  relative   rights,   preferences   and
                      limitations of that series;

           PROVIDED,  HOWEVER,  that if the stated dividends and amounts payable
           on liquidation  with respect to shares of any series of the Preferred
           Stock are not paid in full, the shares of all series of the Preferred
           Stocks  shall  share  ratably in the payment of  dividends  including
           accumulations,  if any,  in  accordance  with the sums which would be
           payable on such shares if all  dividends  were  declared  and paid in
           full,  and  in any  distribution  of  assets  (other  than  by way of
           dividends) in accordance with the sums which would be payable on such
           distribution if all sums payable were discharged in full."

           5.         The  amendment  to  the   corporation's   Certificate   of
                      Incorporation  was  authorized  by  vote of the  board  of
                      directors followed by vote of the holders of a majority of
                      all  the  outstanding   shares  of  Common  Stock  of  the
                      corporation.

           IN WITNESS  WHEREOF,  we have executed this certificate this ____ day
of ______, 1997, and do hereby affirm, under the penalties of perjury,  that the
statements contained therein have been examined by us and are true and correct.


                                               _________________________________
                                               Howard M. Siegel, President


                                               _________________________________
                                               John Rogers, Secretary

                                       -3-


<PAGE>

                                                                       EXHIBIT B
                                                                       ---------


                             1997 STOCK OPTION PLAN
                                       of
                          AMERICAN MEDICAL ALERT CORP.

           1.         PURPOSES OF THE PLAN.  This stock option plan (the "Plan")
is designed to provide an incentive to key  employees  (including  directors and
officers who are key  employees)  and to  consultants  and directors who are not
employees  of  American  Medical  Alert  Corp.,  a  New  York  corporation  (the
"Company"),  or any of its  Subsidiaries  (as such term is defined in  Paragraph
19), and to offer an  additional  inducement  in obtaining  the services of such
individuals.  The Plan  provides  for the  grant of  "incentive  stock  options"
("ISOs") within the meaning of Section 422 of the Internal Revenue Code of 1986,
as amended (the "Code"),  and nonqualified stock options which do not qualify as
ISOs  ("NQSOs").  The Company makes no  representation  or warranty,  express or
implied,  as to the  qualification  of any option as an "incentive stock option"
under the Code.

           2.         STOCK  SUBJECT TO THE PLAN.  Subject to the  provisions of
Paragraph 12, the aggregate number of shares of Common Stock, $.01 par value per
share,  of the Company  ("Common  Stock") for which options may be granted under
the Plan shall not exceed  [750,000].  Such  shares of Common  Stock may, in the
discretion of the Board of Directors of the Company (the "Board of  Directors"),
consist either in whole or in part of authorized  but unissued  shares of Common
Stock or shares of Common Stock held in the treasury of the Company.  Subject to
the  provisions of Paragraph 13, any shares of Common Stock subject to an option
which for any reason expires, is canceled or is terminated  unexercised or which
ceases for any reason to be  exercisable  shall again become  available  for the
granting of options  under the Plan.  The Company  shall at all times during the
term of the Plan  reserve  and keep  available  such  number of shares of Common
Stock as will be sufficient to satisfy the requirements of the Plan.

           3.         ADMINISTRATION OF THE PLAN. The Plan shall be administered
by the  Board  of  Directors  or a  committee  of the  Board of  Directors  (the
"Committee") consisting of not less than three directors,  each of whom shall be
a "non-employee director" within the meaning of Rule 16b-3 promulgated under the
Securities  Exchange  Act of 1934,  as amended (as the same may be in effect and
interpreted from time to time, "Rule 16b-3").  Unless otherwise  provided in the
By-Laws of the Company or by resolution of the Board of Directors, a majority of
the  members  of the  Committee  shall  constitute  a quorum,  and the acts of a
majority of the members present at any meeting at which a quorum is present, and
any acts approved in writing by all members without a meeting, shall be the acts
of the Committee.

           Subject to the express  provisions of the Plan,  the Committee  shall
have the authority,  in its sole discretion,  to determine the persons who shall
be granted options; the times when they shall receive options; whether an option
granted to an employee shall be an ISO or a NQSO; the number of shares of Common
Stock to be subject to each option; the term of each


<PAGE>



option; the date each option shall become  exercisable;  whether an option shall
be exercisable in whole or in installments,  and, if in installments, the number
of  shares  of Common  Stock to be  subject  to each  installment;  whether  the
installments  shall  be  cumulative;  the date  each  installment  shall  become
exercisable and the term of each installment;  whether to accelerate the date of
exercise of any option or  installment;  whether  shares of Common  Stock may be
issued upon the exercise of an option as partly paid, and, if so, the dates when
future  installments  of the exercise  price shall become due and the amounts of
such installments; the exercise price of each option; the form of payment of the
exercise  price;  the fair market value of a share of Common Stock;  whether and
under what conditions to restrict the sale or other disposition of the shares of
Common Stock  acquired  upon the  exercise of an option and, if so,  whether and
under what  conditions  to waive any such  restriction;  whether  and under what
conditions  to subject  the  exercise  of all or any portion of an option to the
fulfillment  of  certain  restrictions  or  contingencies  as  specified  in the
contract  referred  to in  Paragraph  11  (the  "Contract"),  including  without
limitation,  restrictions or contingencies  relating to entering into a covenant
not to  compete  with the  Company,  its  Parent  (as such  term is  defined  in
Paragraph 19) and Subsidiaries,  to financial objectives for the Company, any of
its  Subsidiaries,  a division,  a product  line or other  category,  and/or the
period of continued  employment  of the optionee  with the Company or any of its
Subsidiaries,  and to determine whether such restrictions or contingencies  have
been met;  the  amount,  if any,  necessary  to satisfy  the  obligation  of the
Company, any of its Subsidiaries or a Parent to withhold taxes or other amounts;
whether an optionee is Disabled (as such term is defined in Paragraph  19); with
the consent of the  optionee,  to cancel or modify an option,  PROVIDED that the
modified  provision is permitted to be included in an option  granted  under the
Plan on the date of the modification,  and PROVIDED FURTHER, that in the case of
a  modification  (within the  meaning of Section  424(h) of the Code) of an ISO,
such option as  modified  would be  permitted  to be granted on the date of such
modification  under the terms of the Plan; to construe the respective  Contracts
and the Plan; to prescribe,  amend and rescind rules and regulations relating to
the Plan; to approve any  provision of the Plan or any option  granted under the
Plan or any amendment to either which,  under Rule 16b-3,  requires the approval
of the  Board  of  Directors,  a  committee  of  non-employee  directors  or the
shareholders to be exempt (unless otherwise  specifically  provided herein); and
to make all other  determinations  necessary or advisable for  administering the
Plan.  Any  controversy  or claim  arising out of or  relating to the Plan,  any
option granted under the Plan or any Contract  shall be determined  unilaterally
by the Committee in its sole discretion.  The determinations of the Committee on
the matters  referred to in this  Paragraph 3 shall be conclusive and binding on
the parties.

           No member or former member of the  Committee  shall be liable for any
action or  determination  made in good  faith  with  respect  to the Plan or any
option  granted  hereunder.  In addition,  each member and former  member of the
Committee shall be indemnified and held harmless by the Company from and against
any liability,  claim for damages and expenses in connection therewith by reason
of any action or failure to act under or in connection with the Plan, any option
granted  hereunder or any Contract to the fullest extent  permitted with respect
to directors  under the  Company's  certificate  of  incorporation,  By-Laws and
applicable law.


                                      - 2 -

<PAGE>



           4.         ELIGIBILITY.   The   Committee  may  from  time  to  time,
consistent  with the purposes of the Plan,  grant  options to such key employees
(including  officers and directors who are key employees) of, or consultants to,
the Company or any of its  Subsidiaries,  and to such  directors  of the Company
who, at the time of grant, are not common law employees of the Company or of any
of its Subsidiaries, as the Committee may determine in its sole discretion. Such
options  granted  shall  cover  such  number of  shares  of Common  Stock as the
Committee  may determine in its sole  discretion;  PROVIDED,  HOWEVER,  that the
maximum  number of shares subject to options that may be granted to any employee
during any calendar  year under the Plan shall be 250,000  shares;  and PROVIDED
FURTHER that the aggregate  market value  (determined  at the time the option is
granted) of the shares of Common  Stock for which any  eligible  employee may be
granted ISOs under the Plan or any other plan of the Company,  or of a Parent or
a Subsidiary of the Company,  which are  exercisable  for the first time by such
optionee  during any calendar year shall not exceed  $100,000.  The $100,000 ISO
limitation  shall be applied by taking  ISOs into  account in the order in which
they were granted. Any option (or the portion thereof) granted in excess of such
ISO limitation amount shall be treated as a NQSO to the extent of such excess.

           5.         EXERCISE PRICE. The exercise price of the shares of Common
Stock  under  each  option  shall be  determined  by the  Committee  in its sole
discretion;  PROVIDED,  HOWEVER,  that the exercise price of an ISO shall not be
less than the fair market  value of the Common  Stock  subject to such option on
the date of grant;  and PROVIDED FURTHER that if, at the time an ISO is granted,
the optionee owns (or is deemed to own under  Section  424(d) of the Code) stock
possessing  more than 10% of the total  combined  voting power of all classes of
stock of the Company,  of any of its  Subsidiaries or of a Parent,  the exercise
price of such ISO shall not be less  than 110% of the fair  market  value of the
Common Stock subject to such ISO on the date of grant.

           The fair market  value of a share of Common Stock on any day shall be
(a) if the  principal  market  for the  Common  Stock is a  national  securities
exchange,  the average of the highest and lowest  sales  prices per share of the
Common Stock on such day as reported by such exchange or on a consolidated  tape
reflecting  transactions on such exchange,  (b) if the principal  market for the
Common  Stock is not a national  securities  exchange  and the  Common  Stock is
quoted on the Nasdaq  Stock  Market  ("Nasdaq"),  and (i) if actual  sales price
information  is available  with respect to the Common Stock,  the average of the
highest  and lowest  sales  prices per share of the Common  Stock on such day on
Nasdaq, or (ii) if such information is not available, the average of the highest
bid and the lowest  asked  prices per share for the Common  Stock on such day on
Nasdaq,  or (c) if the  principal  market for the Common Stock is not a national
securities exchange and the Common Stock is not quoted on Nasdaq, the average of
the highest bid and lowest  asked  prices per share for the Common Stock on such
day as  reported on the OTC  Bulletin  Board  Service or by  National  Quotation
Bureau,  Incorporated or a comparable service; PROVIDED that if clauses (a), (b)
and (c) of this Paragraph are all  inapplicable,  or if no trades have been made
or no quotes are  available  for such day,  the fair market  value of a share of
Common Stock shall be determined by the Committee by any method  consistent with
applicable  regulations  adopted by the  Treasury  Department  relating to stock
options.

                                      - 3 -

<PAGE>



           6.         TERM.  Each option  granted  pursuant to the Plan shall be
for such term as is established by the Committee, in its sole discretion,  at or
before the time such option is granted; PROVIDED, HOWEVER, that the term of each
ISO granted  pursuant to the Plan shall be for a period not  exceeding  10 years
from the date of grant thereof, and PROVIDED FURTHER that if, at the time an ISO
is granted,  the optionee owns (or is deemed to own under Section  424(d) of the
Code) stock  possessing  more than 10% of the total combined voting power of all
classes of stock of the Company,  of any of its Subsidiaries or of a Parent, the
term of the ISO shall be for a period not exceeding  five years from the date of
grant. Options shall be subject to earlier termination as hereinafter provided.

           7.         EXERCISE.  An option (or any installment  thereof), to the
extent then  exercisable,  shall be  exercised by giving  written  notice to the
Company  at its  principal  office  stating  which  option  is being  exercised,
specifying the number of shares of Common Stock as to which such option is being
exercised and  accompanied  by payment in full of the aggregate  exercise  price
therefor  (or the amount due on  exercise  if the  applicable  Contract  permits
installment  payments)  (a) in cash  and/or by  certified  check or (b) with the
authorization  of the  Committee,  with cash,  a  certified  check  and/or  with
previously  acquired  shares of Common  Stock,  having an aggregate  fair market
value  (determined  in  accordance  with  Paragraph 5), on the date of exercise,
equal to the aggregate exercise price of all options being exercised;  PROVIDED,
HOWEVER, that in no case may shares be tendered if such tender would require the
Company  to  incur a  charge  against  its  earnings  for  financial  accounting
purposes.

           The  Committee  may, in its sole  discretion,  permit  payment of the
exercise  price of an option by delivery by the optionee of a properly  executed
notice,  together  with  a copy  of his  irrevocable  instructions  to a  broker
acceptable  to the  Committee  to deliver  promptly to the Company the amount of
sale or loan  proceeds  sufficient  to pay such  exercise  price.  In connection
therewith, the Company may enter into agreements for coordinated procedures with
one or more brokerage firms.

           An optionee  shall not have the rights of a shareholder  with respect
to such  shares of Common  Stock to be received  upon the  exercise of an option
until the date of issuance of a stock  certificate to him for such shares or, in
the case of uncertificated  shares, until the date an entry is made on the books
of the Company's  transfer agent  representing such shares;  PROVIDED,  HOWEVER,
that until such  stock  certificate  is issued or until such book entry is made,
any optionee using  previously  acquired shares of Common Stock in payment of an
option  exercise price shall  continue to have the rights of a shareholder  with
respect to such previously acquired shares.

           In no case may a fraction of a share of Common  Stock be purchased or
issued under the Plan.

           8.         TERMINATION  OF  RELATIONSHIP.  Except as may otherwise be
expressly provided in the applicable Contract,  any optionee whose employment or
consulting  relationship  with the Company (and its Parent and Subsidiaries) has
terminated for any reason

                                      - 4 -

<PAGE>



other than the death or  Disability  of the  optionee  may  exercise  any option
granted to him as an employee or  consultant,  to the extent  exercisable on the
date of such  termination,  at any time within  three  months  after the date of
termination,  but not thereafter and in no event after the date the option would
otherwise  have  expired;  PROVIDED,  HOWEVER,  that  if  such  relationship  is
terminated either (a) for cause, or (b) without the consent of the Company, such
option  shall  terminate  immediately.  Except  as may  otherwise  be  expressly
provided  in the  applicable  Contract,  options  granted  under  the Plan to an
employee or  consultant of the Company or any of its  Subsidiaries  shall not be
affected by any change in the status of the holder so long as he continues to be
an  employee  or a  consultant  of  the  Company,  its  Parent  or  any  of  the
Subsidiaries  (regardless  of a change in status from one to the other or having
been transferred from one corporation to another).

           For the purposes of the Plan,  an  employment  relationship  shall be
deemed to exist between an individual  and a corporation  if, at the time of the
determination,  the individual was an employee of such  corporation for purposes
of Section  422(a) of the Code. As a result,  an  individual  on military,  sick
leave or other bona fide leave of absence  shall  continue to be  considered  an
employee  for  purposes of the Plan during such leave if the period of the leave
does not exceed 90 days,  or, if longer,  so long as the  individual's  right to
reemployment  with the  corporation,  any of its  Subsidiaries  or a  Parent  is
guaranteed  either by statute or by contract.  If the period of leave exceeds 90
days and the individual's  right to reemployment is not guaranteed by statute or
by contract,  the employment  relationship shall be deemed to have terminated on
the 91st day of such leave.

           Except as may  otherwise  be  expressly  provided  in the  applicable
Contract, an optionee whose directorship with the Company has terminated for any
reason other than his death or  Disability  may exercise the options  granted to
him as a director who was not an employee of or consultant to the Company or any
of its Subsidiaries,  to the extent exercisable on the date of such termination,
at any  time  within  three  months  after  the  date  of  termination,  but not
thereafter  and in no event  after  the date the  option  would  otherwise  have
expired;  PROVIDED,  HOWEVER,  that if his directorship is terminated for cause,
such option shall terminate immediately.

           Nothing  in the Plan or in any  option  granted  under the Plan shall
confer on any person any right to continue in the employ or as a  consultant  of
the  Company,  its Parent or any of its  Subsidiaries,  or as a director  of the
Company,  or interfere  in any way with any right of the Company,  its Parent or
any of its  Subsidiaries  to  terminate  such  relationship  at any time for any
reason  whatsoever  without  liability to the Company,  its Parent or any of its
Subsidiaries.

           9.         DEATH  OR  DISABILITY  OF  AN  OPTIONEE.   Except  as  may
otherwise be expressly provided in the applicable Contract,  if an optionee dies
(a) while he is employed by, or a consultant to, the Company,  its Parent or any
of its  Subsidiaries,  (b) within  three  months  after the  termination  of his
employment  or  consulting  relationship  with the  Company,  its Parent and its
Subsidiaries  (unless such  termination  was for cause or without the consent of
the Company) or (c) within one year following the termination of such employment
or consulting relationship by

                                      - 5 -

<PAGE>



reason of his  Disability,  the  options  granted to him as an  employee  of, or
consultant to, the Company or any of its Subsidiaries,  may be exercised, to the
extent  exercisable on the date of his death,  by his Legal  Representative  (as
such term is defined in Paragraph  19), at any time within one year after death,
but not  thereafter  and in no event after the date the option  would  otherwise
have expired.  Except as may otherwise be expressly  provided in the  applicable
Contract,  any optionee  whose  employment or consulting  relationship  with the
Company,  its  Parent  and its  Subsidiaries  has  terminated  by  reason of his
Disability  may  exercise  such  options,  to the  extent  exercisable  upon the
effective date of such termination, at any time within one year after such date,
but not  thereafter  and in no event after the date the option  would  otherwise
have expired.

           Except as may  otherwise  be  expressly  provided  in the  applicable
Contract,  if an optionee  dies (a) while he is a director of the  Company,  (b)
within three months after the termination of his  directorship  with the Company
(unless  such  termination  was for  cause)  or (c)  within  one year  after the
termination of his directorship by reason of his Disability, the options granted
to him as a director who was not an employee of or  consultant to the Company or
any of its Subsidiaries, may be exercised, to the extent exercisable on the date
of his  death,  by his Legal  Representative  at any time  within one year after
death,  but not  thereafter  and in no event  after  the date the  option  would
otherwise  have expired.  Except as may  otherwise be expressly  provided in the
applicable  Contract,  an  optionee  whose  directorship  with the  Company  has
terminated by reason of  Disability,  may exercise  such options,  to the extent
exercisable  on the effective date of such  termination,  at any time within one
year after  such date,  but not  thereafter  and in no event  after the date the
option would otherwise have expired.

           10.        COMPLIANCE WITH SECURITIES  LAWS. It is a condition to the
exercise  of any option  that  either  (a) a  Registration  Statement  under the
Securities Act of 1933, as amended (the "Securities  Act"),  with respect to the
shares of Common Stock to be issued upon such  exercise  shall be effective  and
current at the time of exercise,  or (b) there is an exemption from registration
under the  Securities  Act for the  issuance of the shares of Common  Stock upon
such  exercise.  Nothing  herein shall be construed as requiring  the Company to
register  shares  subject to any option under the  Securities Act or to keep any
Registration Statement effective or current.

           The Committee may require, in its sole discretion,  as a condition to
the grant or exercise of an option, that the optionee execute and deliver to the
Company  his  representations  and  warranties,  in form,  substance  and  scope
satisfactory  to the Committee,  which the Committee  determines is necessary or
convenient to facilitate the  perfection of an exemption  from the  registration
requirements of the Securities Act,  applicable  state  securities laws or other
legal requirement,  including without limitation,  that (a) the shares of Common
Stock to be  issued  upon  exercise  of the  option  are being  acquired  by the
optionee for his own  account,  for  investment  only and not with a view to the
resale or distribution thereof, and (b) any subsequent resale or distribution of
shares of Common  Stock by such  optionee  will be made only  pursuant  to (i) a
Registration  Statement  under the Securities Act which is effective and current
with  respect  to the  shares of Common  Stock  being  sold,  or (ii) a specific
exemption from the registration

                                      - 6 -

<PAGE>



requirements  of  the  Securities  Act,  but in  claiming  such  exemption,  the
optionee,  prior to any offer of sale or sale of such  shares  of Common  Stock,
shall  provide  the  Company  with  a  favorable   written  opinion  of  counsel
satisfactory to the Company,  in form,  substance and scope  satisfactory to the
Company,  as to the  applicability  of such  exemption to the  proposed  sale or
distribution.

           In addition,  if at any time the Committee  shall  determine that the
listing or qualification of the shares of Common Stock subject to such option on
any securities exchange, Nasdaq or under any applicable law, or that the consent
or approval of any  governmental  agency or  regulatory  body,  is  necessary or
desirable as a condition to, or in connection with, the granting of an option or
the  issuance  of shares of Common  Stock  thereunder,  such  option  may not be
granted  or  exercised  in  whole or in part,  as the case may be,  unless  such
listing, qualification, consent or approval shall have been effected or obtained
free of any conditions not acceptable to the Committee.

           11.        STOCK OPTION CONTRACTS.  Each option shall be evidenced by
an  appropriate  Contract  which  shall be duly  executed by the Company and the
optionee.  Such Contract shall contain such terms, provisions and conditions not
inconsistent  herewith  as  may  be  determined  by the  Committee  in its  sole
discretion. The terms of each option and Contract need not be identical.

           12.        ADJUSTMENTS UPON CHANGES IN COMMON STOCK.  Notwithstanding
any other  provision of the Plan, in the event of any change in the  outstanding
Common Stock by reason of a stock  dividend,  recapitalization,  merger in which
the Company is the surviving  corporation,  spinoff,  split-up,  combination  or
exchange  of shares or the like which  results in a change in the number or kind
of shares of Common Stock which is outstanding  immediately prior to such event,
the  aggregate  number  and kind of shares  subject to the Plan,  the  aggregate
number and kind of shares  subject to each  outstanding  option and the exercise
price  thereof,  and the maximum number of shares subject to options that may be
granted to any employee in any calendar year, shall be appropriately adjusted by
the Board of Directors,  whose  determination shall be conclusive and binding on
all  parties  thereto.  Such  adjustment  may  provide  for the  elimination  of
fractional  shares that might  otherwise be subject to options  without  payment
therefor.

           In the event of (a) the  liquidation  or  dissolution of the Company,
(b) a  merger  in  which  the  Company  is not the  surviving  corporation  or a
consolidation,  or (c) any  transaction (or series of related  transactions)  in
which  (i) more  than 50% of the  outstanding  Common  Stock is  transferred  or
exchanged  for other  consideration  or (ii) shares of Common Stock in excess of
the  number of shares of Common  Stock  outstanding  immediately  preceding  the
transaction  are issued (other than to  shareholders of the Company with respect
to  their  shares  of stock  in the  Company),  any  outstanding  options  shall
terminate  upon the earliest of any such event,  unless other  provision is made
therefor in the transaction.


                                      - 7 -

<PAGE>



           13.        AMENDMENTS  AND  TERMINATION  OF THE  PLAN.  The  Plan was
adopted by the Board of  Directors  on April 4,  1997.  No option may be granted
under the Plan after  April 3, 2007.  The Board of  Directors,  without  further
approval of the Company's shareholders, may at any time suspend or terminate the
Plan,  in whole or in part, or amend it from time to time in such respects as it
may deem advisable,  including  without  limitation,  in order that ISOs granted
hereunder meet the requirements for "incentive stock options" under the Code, to
comply with the provisions of Rule 16b-3 promulgated the Exchange Act or Section
162(m) of the Code or any  change in  applicable  law or  regulation,  ruling or
interpretation of any governmental agency or regulatory body; PROVIDED, HOWEVER,
that no amendment  shall be effective  without the requisite prior or subsequent
shareholder  approval  which would (a) except as  contemplated  in Paragraph 12,
increase the maximum  number of shares of Common Stock for which  options may be
granted under the Plan or change the maximum  number of shares for which options
may be granted to  employees in any calendar  year,  (b) change the  eligibility
requirements for individuals  entitled to receive options  hereunder or (c) make
any change for which  applicable  law or any  governmental  agency or regulatory
body requires shareholder approval.  No termination,  suspension or amendment of
the Plan  shall  adversely  affect the  rights of an  optionee  under any option
granted  under  the Plan  without  such  optionee's  consent.  The  power of the
Committee to construe and  administer any option granted under the Plan prior to
the termination or suspension of the Plan shall continue after such  termination
or during such suspension.

           14.        NON  TRANSFERABILITY  OF OPTIONS.  No option granted under
the Plan shall be  transferable  other  than by will or the laws of descent  and
distribution, and options may be exercised, during the lifetime of the optionee,
only by the optionee or his Legal Representatives. Except to the extent provided
above,  options  may not be  assigned,  transferred,  pledged,  hypothecated  or
disposed of in any way (whether by operation of law or otherwise)  and shall not
be subject to execution,  attachment or similar process,  and any such attempted
assignment,  transfer,  pledge,  hypothecation or disposition  shall be null and
void AB INITIO and of no force or effect.

           15.        WITHHOLDING  TAXES.  The  Company,  or its  Subsidiary  or
Parent,  as  applicable,  may  withhold  (a) cash or (b) with the consent of the
Committee,  shares of Common Stock to be issued upon  exercise of an option or a
combination  of  cash  and  shares,   having  an  aggregate  fair  market  value
(determined  in  accordance  with  Paragraph  5) equal to the  amount  which the
Committee  determines is necessary to satisfy the  obligation of the Company,  a
Subsidiary or Parent to withhold Federal,  state and local income taxes or other
amounts incurred by reason of the grant, vesting,  exercise or disposition of an
option  or  the   disposition  of  the   underlying   shares  of  Common  Stock.
Alternatively,  the Company may require the  optionee to pay to the Company such
amount,  in cash,  promptly  upon demand.  The Company  shall not be required to
issue any shares of Common Stock  pursuant to any such option until all required
payments have been made.

           16.        LEGENDS; PAYMENT OF EXPENSES. The Company may endorse such
legend or legends upon the  certificates  for shares of Common Stock issued upon
exercise of

                                      - 8 -

<PAGE>



an option under the Plan and may issue such "stop transfer"  instructions to its
transfer  agent  in  respect  of  such  shares  as it  determines,  in its  sole
discretion,  to be necessary or appropriate to (a) prevent a violation of, or to
perfect an exemption from, the registration  requirements of the Securities Act,
applicable state securities laws or other legal requirements,  (b) implement the
provisions  of the Plan or any  agreement  between the Company and the  optionee
with  respect to such  shares of Common  Stock,  or (c)  permit  the  Company to
determine  the  occurrence  of a  "disqualifying  disposition,"  as described in
Section 421(b) of the Code, of the shares of Common Stock  transferred  upon the
exercise of an ISO granted under the Plan.

           The Company shall pay all issuance taxes with respect to the issuance
of shares of Common Stock upon the exercise of an option granted under the Plan,
as well as all fees and expenses incurred by the Company in connection with such
issuance.

           17.        USE OF PROCEEDS. The cash proceeds to be received upon the
exercise of an option under the Plan shall be added to the general  funds of the
Company  and used for such  corporate  purposes  as the Board of  Directors  may
determine, in its sole discretion.

           18.        SUBSTITUTIONS   AND  ASSUMPTIONS  OF  OPTIONS  OF  CERTAIN
CONSTITUENT CORPORATIONS. Anything in this Plan to the contrary notwithstanding,
the Board of  Directors  may,  without  further  approval  by the  shareholders,
substitute new options for prior options of a Constituent  Corporation  (as such
term is defined in Paragraph 19) or assume the prior options of such Constituent
Corporation.

           19.        DEFINITIONS.

                      (a) "Constituent  Corporation"  shall mean any corporation
which engages with the Company, its Parent or any Subsidiary in a transaction to
which Section  424(a) of the Code applies (or would apply if the option  assumed
or  substituted  were  an  ISO),  or  any  Parent  or  any  Subsidiary  of  such
corporation.

                      (b)   "Disability"   shall  mean  a  permanent  and  total
disability within the meaning of Section 22(e)(3) of the Code.

                      (c)  "Legal   Representative"  shall  mean  the  executor,
administrator or other person who at the time is entitled by law to exercise the
rights of a deceased or incapacitated optionee with respect to an option granted
under the Plan.

                      (d)  "Parent"  shall have the same  definition  as "parent
corporation" in Section 424(e) of the Code.

                      (e)  "Subsidiary"   shall  have  the  same  definition  as
"subsidiary corporation" in Section 424(f) of the Code.

                                      - 9 -

<PAGE>



           20.        GOVERNING  LAW.  The Plan,  such options as may be granted
hereunder,  the  Contracts  and all related  matters  shall be governed  by, and
construed in accordance with, the laws of the State of New York,  without regard
to  conflict  of law  provisions  that would  defer to the  substantive  laws of
another jurisdiction.

           Neither the Plan nor any Contract  shall be construed or  interpreted
with any  presumption  against the Company by reason of the Company  causing the
Plan  or  Contract  to  be  drafted.   Whenever  from  the  context  it  appears
appropriate,  any term stated in either the singular or plural shall include the
singular and plural,  and any term stated in the  masculine,  feminine or neuter
gender shall include the masculine, feminine and neuter.

           21.        PARTIAL   INVALIDITY.   The   invalidity,   illegality  or
unenforceability  of any provision in the Plan, any option or Contract shall not
affect the validity,  legality or enforceability of any other provision,  all of
which shall be valid,  legal and enforceable to the fullest extent  permitted by
applicable law.

           22.        SHAREHOLDER  APPROVAL.   The  Plan  shall  be  subject  to
approval by a majority of the votes of all  outstanding  shares entitled to vote
hereon at the next duly held meeting of the  Company's  shareholders  at which a
quorum is present.  No options granted  hereunder may be exercised prior to such
approval,  PROVIDED  that the date of grant of any option shall be determined as
if the  Plan  had  not  been  subject  to  such  approval.  Notwithstanding  the
foregoing,  if the Plan is not  approved  by a vote of the  shareholders  of the
Company on or before _________, 1998, the Plan and any options granted hereunder
shall terminate.


                                     - 10 -


<PAGE>



PROXY                      AMERICAN MEDICAL ALERT CORP.                    PROXY
                 (Solicited on behalf of the Board of Directors)

      The  undersigned  holder of Common Stock of AMERICAN  MEDICAL ALERT CORP.,
revoking all proxies heretofore given, hereby constitutes and appoints Howard M.
Siegel  and  John  Rogers  and  each  of  them,  Proxies,  with  full  power  of
substitution,  for the  undersigned  and in the  name,  place  and  stead of the
undersigned, to vote all of the undersigned's shares of said stock, according to
the  number of votes and with all the powers the  undersigned  would  possess if
personally  present,  at the 1997  Annual  Meeting of  Shareholders  of AMERICAN
MEDICAL  ALERT  CORP.,  to be held at the  offices  of Parker  Chapin  Flattau &
Klimpl,  LLP, 1211 Avenue of the Americas  (18th floor),  New York, New York, on
Wednesday,  June 11,  1997 at 10:30  A.M.,  Eastern  Daylight  Time,  and at any
adjournments or postponements thereof.

      The undersigned hereby  acknowledges  receipt of the Notice of Meeting and
Proxy Statement  relating to the Meeting and hereby revokes any proxy or proxies
heretofore given.

      Each  properly  executed  Proxy  will be  voted  in  accordance  with  the
specifications  made on the reverse side of this Proxy and in the  discretion of
the  Proxies on any other  matter  that may come  before the  meeting.  Where no
choice is  specified,  this Proxy will be voted (i) FOR all listed  nominees  to
serve  as  directors,  (ii)  FOR  approval  of an  amendment  to  the  Company's
Certificate of  Incorporation,  (iii) FOR adoption of the 1997 Stock Option Plan
of American  Medical Alert Corp. and (iv) FOR the  ratification  and approval of
the  appointment  of Margolin,  Winer & Evens LLP as the  Company's  independent
auditors  for the fiscal year ending  December 31, 1997 and in  accordance  with
their discretion on such other matters as may properly come before the meeting.


        THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ALL LISTED NOMINEES.

1.    Election of        FOR all nominees                     WITHHOLD AUTHORITY
      five Directors     listed (except as marked to the      to vote for all
                         listed nominees contrary)            below
                              [_]                                  [_]

Nominees:        Howard M. Siegel, Myron Segal, M.D.,  Leonard Herz, 
                 Peter Breitstone and Eli S. Feldman.

(INSTRUCTION:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,  CIRCLE
THAT NOMINEE'S NAME IN THE LIST PROVIDED ABOVE.)

2.    Approval of an Amendment to the  Company's  Certificate  of  Incorporation
      which would create a new class of Preferred Stock  consisting of 1,000,000
      shares, with $.01 par value

            [_] FOR           [_] AGAINST          [_] ABSTAIN

3.    The adoption of the 1997 Stock Option Plan of American Medical Alert Corp.

            [_] FOR           [_] AGAINST          [_] ABSTAIN

            PLEASE MARK, DATE AND SIGN THIS PROXY ON THE REVERSE SIDE

<PAGE>


4.    The  ratification  and approval of the  appointment  of Margolin,  Winer &
      Evens LLP as the Company's independent auditors for the fiscal year ending
      December 31, 1997.

            [_] FOR           [_] AGAINST          [_] ABSTAIN

5.    The proxies are  authorized  to vote in their  discretion  upon such other
      matters as may properly come before the meeting.

            [_] FOR           [_] AGAINST          [_] ABSTAIN

      The shares represented by this Proxy will be voted in the manner directed.
In the  absence  of any  direction,  the shares  will be voted FOR each  nominee
listed above,  FOR the amendment to the Certificate of Incorporation of American
Medical Alert Corp.,  FOR the adoption of the 1997 Stock Option Plan of American
Medical Alert Corp.,  FOR the  ratification  and approval of the  appointment of
Margolin, Winer & Evens LLP as the Company's independent auditors for the fiscal
year ending  December 31, 1997 and in accordance  with their  discretion on such
other matters as may properly come before the Meeting.

                                          Dated  _____________________, 1997

                                          __________________________________

                                          __________________________________
                                                     Signature(s)


                                        (Signature(s) should conform to names as
                                        registered.  For jointly  owned  shares,
                                        each owner should sign.  When signing as
                                        attorney,    executor,    administrator,
                                        trustee,   guardian   or  officer  of  a
                                        corporation, please give full title.)





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