AMERICAN MEDICAL ALERT CORP
PRE 14A, 2000-05-16
MISCELLANEOUS BUSINESS SERVICES
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                           A SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant [X]

Filed by a party other than the Registrant [   ]

Check the appropriate box:

[X]    Preliminary Proxy Statement
[ ]    Confidential, for Use of the Commission Only (as permitted by Rule
       14a-6 (e)(2))
[ ]    Definitive Proxy Statement
[ ]    Definitive Additional Materials
[ ]    Soliciting Material Pursuant toss.240.14a-11(c) orss.240.14a-12

                          American Medical Alert Corp.
                       ----------------------------------
                (Name of Registrant as Specified in Its Charter)


    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ]    No fee required

[ ]    Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11

         1)      Title of each class of securities to which transaction applies:

         2)      Aggregate number of securities to which transaction applies:

         3)      Per  unit  price  or other  underlying  value  of  transaction
                 computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
                 amount on which the filing fee is calculated  and state how it
                 was determined):

         4)      Proposed maximum aggregate value of transaction:

         5)      Total fee paid:

[ ]    Fee paid previously with preliminary materials.

[ ]    Check box if any part of the fee is offset as  provided  by  Exchange
       Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting
       fee was paid  previously.  Identify the previous filing by registration
       statement number, or the Form or Schedule and the date of its filing.

         1)       Amount Previously Paid:

         2)       Form, Schedule or Registration Statement No.:

         3)       Filing Party:

         4)       Date Filed:


<PAGE>

                          AMERICAN MEDICAL ALERT CORP.
                              3265 LAWSON BOULEVARD
                            OCEANSIDE, NEW YORK 11572

                                                                    May 26, 2000



Dear Fellow Shareholders:

         You are  cordially  invited  to  attend  our  2000  Annual  Meeting  of
Shareholders,  which will be held on Wednesday,  June 28, 2000 at 10:30 a.m., at
Parker Chapin LLP, The Chrysler  Building,  405 Lexington Avenue, 9th Floor, New
York, NY 10174.

         The  Notice  of  Annual  Meeting  and  Proxy  Statement  which  follows
describes the business to be conducted at the meeting.

         Whether  or not  you  plan to  attend  the  meeting  in  person,  it is
important that your shares be represented and voted.  After reading the enclosed
Notice of Annual Meeting and Proxy Statement, I urge you to complete, sign, date
and return  your  proxy card in the  envelope  provided.  If the  address on the
accompanying   material  is  incorrect,   please  advise  our  Transfer   Agent,
Continental Stock Transfer & Trust Company, in writing, at 2 Broadway, New York,
New York 10004.

         Your vote is very important, and we would appreciate a prompt return of
your signed proxy card. We hope to see you at the meeting.

                                            Cordially,


                                            HOWARD M. SIEGEL
                                            Chairman and Chief Executive Officer


<PAGE>


                          AMERICAN MEDICAL ALERT CORP.

                              3265 LAWSON BOULEVARD
                            OCEANSIDE, NEW YORK 11572

                                   ----------

                  NOTICE OF 2000 ANNUAL MEETING OF SHAREHOLDERS
                      TO BE HELD ON WEDNESDAY JUNE 28, 2000

         To the Shareholders of American Medical Alert Corp.:

        NOTICE IS HEREBY GIVEN that the 2000 Annual Meeting of  Shareholders  of
American  Medical  Alert Corp.  will be held at Parker  Chapin LLP, The Chrysler
Building,  405 Lexington Avenue,  9th Floor, New York, NY, on Wednesday June 28,
2000 at  10:30  A.M.,  Eastern  Daylight  Time,  to  consider  and act  upon the
following matters:

         1.       the election of five (5) directors to serve until the next
                  Annual Meeting of Shareholders and until their respective
                  successors are elected and qualified;

         2.       the approval of the Company's 2000 Stock Option Plan;

         3.       the approval of an amendment to the Company's Articles of
                  Incorporation to increase the number of authorized shares of
                  Common Stock, par value $.01 per share ("Common Stock") of the
                  Company from ten million shares to twenty million shares; and

         4.       the transaction of such other business as may properly come
                  before the Meeting or any adjournments or postponements
                  thereof.

        Information  regarding  the  matters to be acted upon at the  Meeting is
contained in the accompanying Proxy Statement.

        The close of  business on May 11, 2000 has been fixed as the record date
for the  determination of shareholders  entitled to notice of and to vote at the
Meeting or any adjournments or postponements thereof.

                                             By Order of the Board of Directors,


                                             JOHN ROGERS,
                                              Secretary

Oceanside, New York
May 26, 2000

IT IS IMPORTANT THAT YOUR SHARES BE REPRESENTED AT THE MEETING. EACH SHAREHOLDER
IS  URGED TO SIGN,  DATE AND  RETURN  THE  ENCLOSED  PROXY  CARD  WHICH IS BEING
SOLICITED ON BEHALF OF THE BOARD OF  DIRECTORS.  AN  ENVELOPE,  ADDRESSED TO THE
COMPANY'S  TRANSFER  AGENT, IS ENCLOSED FOR THAT PURPOSE AND NEEDS NO POSTAGE IF
MAILED IN THE UNITED STATES.


<PAGE>


                          AMERICAN MEDICAL ALERT CORP.

                              3265 LAWSON BOULEVARD
                            OCEANSIDE, NEW YORK 11572

                                ----------------

                                 PROXY STATEMENT

                                ----------------

        This Proxy  Statement is being furnished to the holders of Common Stock,
par value $.01 per share ("Common Stock"),  of American Medical Alert Corp. (the
"Company") in connection with the  solicitation by and on behalf of its Board of
Directors of proxies  ("Proxy" or "Proxies")  for use at the 2000 Annual Meeting
of  Shareholders  (the "Meeting") to be held on Wednesday June 28, 2000 at 10:30
A.M.,  Eastern  Daylight Time at Parker Chapin LLP, The Chrysler  Building,  405
Lexington  Avenue,  9th  Floor,  New  York,  NY,  and  at  any  adjournments  or
postponements  thereof, for the purposes set forth in the accompanying Notice of
2000 Annual Meeting of Shareholders.

        The cost of preparing,  assembling and mailing the Notice of 2000 Annual
Meeting of Shareholders,  this Proxy Statement and the Proxies is to be borne by
the Company.  The Company will also reimburse  brokers who are holders of record
of Common Stock for their  expenses in forwarding  Proxies and Proxy  soliciting
material to the  beneficial  owners of such shares of Common Stock.  The Company
may retain an independent proxy  solicitation firm to solicit Proxies.  The cost
of such Proxy solicitation will be borne by the Company.  In addition to the use
of the mails,  Proxies may be solicited without extra compensation by directors,
officers and  employees  of the Company by  telephone,  facsimile,  telegraph or
personal interview.  The approximate mailing date of this Proxy Statement is May
26, 2000.

        Unless otherwise specified, all Proxies, in proper form, received by the
time of the Meeting will be VOTED FOR the election of all nominees  named herein
to serve as directors,  FOR the approval of the Company's 2000 Stock Option Plan
and FOR the approval to increase the number of common  shares to twenty  million
shares.

        A Proxy may be revoked by a shareholder  at any time before its exercise
by filing  with John  Rogers,  the  Secretary  of the Company at the address set
forth above,  an instrument  of  revocation  or a duly executed  proxy bearing a
later date or by attendance  at the Meeting and voting in person.  Attendance at
the Meeting will not, in and of itself, constitute revocation of a Proxy.

        The close of  business  on May 11,  2000 has been  fixed by the Board of
Directors  as  the  record  date  ("Record  Date")  for  the   determination  of
shareholders  entitled  to  notice  of  and  to  vote  at  the  Meeting  or  any
adjournments  or  postponements  thereof.  As of the  Record  Date,  there  were
6,415,241  shares of  Common  Stock  outstanding.  Each  share of  Common  Stock
outstanding  on the Record  Date will be  entitled to one vote on all matters to
come before the Meeting.

        A majority of the total number of shares of the Company's  Common Stock,
issued and outstanding and entitled to vote,  represented in person or by proxy,
is required to  constitute a quorum for the  transaction  of  business.  Proxies
submitted which contain  abstentions or broker  non-votes will be deemed present
at the Meeting for determining the presence of a quorum.

                                       1
<PAGE>

                                   PROPOSAL 1

                              ELECTION OF DIRECTORS

        At the Meeting,  shareholders  will elect five  directors to serve until
the next Annual Meeting of Shareholders  and until their  respective  successors
are elected and qualified.  Unless otherwise directed,  the persons named in the
Proxy intend to cast all properly  executed  Proxies received by the time of the
Meeting FOR the  election  of Messrs.  Howard M.  Siegel,  Leonard  Herz,  Peter
Breitstone,  Theodore Simon and Frederic S. Siegel (the  "nominees") to serve as
directors  upon their  nomination  at the Meeting.  All  nominees are  currently
members of the Board of  Directors.  Each of  Messrs.  Howard M.  Siegel,  Herz,
Breitstone,  Simon and  Frederic S. Siegel were elected by  shareholders  at the
1999 Annual Meeting of Shareholders. Each nominee has advised the Company of his
willingness  to serve as a director of the Company.  In case any nominee  should
become  unavailable  for election to the Board of Directors for any reason,  the
persons  named in the Proxies have  discretionary  authority to vote the Proxies
FOR one or more  alternative  nominees  who will be  designated  by the Board of
Directors.

         The  directors and  executive  officers of the Company,  their ages and
present positions with the Company are as follows:
<TABLE>
<CAPTION>

NAME                                 AGE       POSITION WITH THE COMPANY
- ----                                 ---       -------------------------
<S>                                  <C>
Howard M. Siegel                     66        Chairman of the Board, President,
                                               Chief Executive Officer and Director
Leonard Herz                         68        Director
Peter Breitstone                     46        Director
Theodore Simon                       64        Director
Frederic S. Siegel                   30        Vice President - Sales and Marketing and Director
</TABLE>


INFORMATION ABOUT NOMINEES

        Set forth below is certain information with respect to each nominee:

         HOWARD M.  SIEGEL,  66, has been the  Company's  Chairman of the Board,
President and Chief Executive Officer and a director for more than the past five
years. Mr. Siegel also served as the Company's Chief Financial  Officer for more
than the past five years,  prior to the Company  hiring Corey M. Aronin to serve
in such capacity in September, 1996.

         LEONARD HERZ, 68, has been a director of the Company since June 1993.
He has been the President of Leonard Herz and Associates, a financial consulting
firm since 1982. Leonard Herz and Associates is located in Denver, Colorado. Mr.
Herz is a certified public accountant.

         PETER  BREITSTONE,  46, has been a director of the Company  since March
1994.  He has been  the  President  of  Breitstone  & Co.,  Ltd.,  an  insurance
brokerage and consulting  firm located in Cedarhurst,  New York,  since December
1989. He is also the President of Shinecock  Insurance Ltd., a company providing
reinsurance.  He has served in such capacity since December 1987. Mr. Breitstone
has also  been a  practicing  attorney  in New York for more  than the past five
years.

         THEODORE  SIMON,  64,  has  served  as the  Senior  Vice  President  of
Engineering of Fire Burglary  Instruments,  a division of Pittway  Corp.,  since
1990.  Prior to 1990, Mr. Simon served as President of that company prior to its
acquisition by Pittway.

                                       2
<PAGE>

         FREDERIC  S.  SIEGEL,  30, has been a  director  of the  Company  since
September  1998 and has served as Vice  President of Sales and Marketing for the
Company  since July 1998.  Mr.  Siegel  joined the Company in April 1994 and has
held various sales and marketing  positions with the Company.  From October 1991
to October 1994,  Mr. Siegel served as a benefits  consultant  for J.N.  Savasta
Corp.  Mr.  Siegel  also  serves as a director  of Nursing  Sister  Homecare,  a
division of Catholic Health Services of Long Island.

INFORMATION ABOUT NON-DIRECTOR EXECUTIVE OFFICERS

         The  following is a brief summary of the  background of each  executive
officer of the Company who is not also a director of the Company:

         COREY M. ARONIN,  47, joined the Company in September 1996 as the Chief
Financial Officer.  Previously, Mr. Aronin held senior financial positions. From
December 1995 to May 1996, he served as the Executive  Vice President of Finance
at Affiliated  Island  Grocers,  Inc. From August 1982 until  November 1995, Mr.
Aronin served as the controller and Treasurer at Golden Simcha Poultry,  Inc., a
closely held corporation, in which Mr. Aronin was a shareholder. Mr. Aronin is a
certified public accountant.

         JACK RHIAN,  45,  joined the Company in January 2000 as Vice  President
and Chief Operating  Officer.  From November 1994 until February 1999, he served
as Executive Vice President and Chief  Operating  Officer of Transcare New York,
Inc. a medical transportation  company. From March 1988 through November 1994 he
served as Chief  Operating  Officer  of  Nationwide  Nassau  Ambulance  Service.
Previously, Mr. Rhian held senior management positions in the delivery of health
care services.  Mr. Rhian holds a Masters Degree in Public  Administration.  Mr.
Rhian serves as an appointee to the New York State  Emergency  Medical  Services
Counsel.

NON-DIRECTOR-SIGNIFICANT OFFICERS

         JOHN LESHER,  45, became the Company's Vice  President,  Engineering in
March 1991.  Prior thereto and from 1989, Mr. Lesher served as a senior engineer
at the  Company's  former  Bristol,  Pennsylvania  facility.  From  May  1984 to
November 1988, Mr. Lesher served as the Operations and Manufacturing Director of
Advanced  Graphic  Systems,  Inc.  (a  subsidiary  of  Automation  and  Printing
International Technology,  Inc.), a company engaged in the sale and marketing of
computerized  printing  equipment.  Mr.  Lesher  holds  a  doctorate  degree  in
Electrical Engineering / Computer Engineering.

         JOHN  ROGERS,  53,  joined the  Company  in 1984 as the  Manager of the
Emergency  Response,  Installation  and Service Center.  He became the Company's
Vice President, Operations in July 1993. Additionally, he has been the Secretary
of the Company since July 1993.  Prior to joining the Company he was employed at
Technical  Liaison  Corporation  from 1969  through May 1984 as  Installation  &
Service Manager.

         There is no family relationship between any of the directors, executive
officers or significant officers of the Company, with the exception of Howard M.
Siegel and  Frederic  S.  Siegel.  Howard M. Siegel is the father of Frederic S.
Siegel.

BOARD OF DIRECTOR MEETINGS

        The Board of Directors is  responsible  for the affairs and the business
of the Company.  During the Company's  fiscal year ended  December 31, 1999, the
Board of Directors  held six meetings.  During such year, the Board of Directors
did not act by written consent.

                                       3
<PAGE>

COMMITTEES

        The Stock Option Committee of the Board of Directors consists of Messrs.
Howard M.  Siegel,  Leonard  Herz,  Peter  Breitstone  and Theodore  Simon.  The
function of the Stock Option  Committee is to administer the Company's  employee
stock option plans.  During the Company's  fiscal year ended  December 31, 1999,
the Stock Option Committee held two meetings and did not act by written consent.

        The  Audit  Committee  of the Board of  Directors  consists  of  Messrs.
Leonard Herz,  Peter  Breitstone and Theodore  Simon.  The function of the Audit
Committee is to review and advise the Board of Directors with respect to matters
concerning the financial  condition and  operations of the Company,  to nominate
independent  auditors,  subject to approval of the Company's Board of Directors,
and to  examine  and  consider  matters  related  to the audit of the  Company's
accounts,  the financial  affairs and accounts of the Company,  the scope of the
independent  auditors'  engagement  and their  compensation,  the  effect on the
Company's  financial  statements of any proposed  changes in generally  accepted
accounting principles,  disagreements, if any, between the Company's independent
auditors  and  management,  and matters of concern to the  independent  auditors
resulting  from the audit,  including the results of the  independent  auditors'
review of internal  accounting  controls.  During the fiscal year ended December
31,  1999,  the Audit  Committee  held one  meeting  and did not act by  written
consent. In December 1999, both the SEC and Nasdaq adopted new rules relating to
Audit  Committees.  In  response  to the SEC and  Nasdaq  rules,  the  Board  of
Directors  is  currently   reviewing  an  Audit  Committee  Charter  which  will
specifically define the responsibilities and obligations of the Audit Committee.
The Board of Directors expects to adopt an Audit Committee Charter prior to June
14, 2000, which will be in compliance with the new SEC and Nasdaq rules.

        The Compensation Committee of the Board of Directors consists of Messrs.
Howard M.  Siegel,  Leonard  Herz,  Peter  Breitstone  and Theodore  Simon.  The
Compensation  Committee  reviews and discusses  executive  compensation  for the
Company's executive officers and makes recommendations to the Board of Directors
in connection  therewith.  During the fiscal year ended  December 31, 1999,  the
Compensation  Committee  held one meeting and acted on one occasion by unanimous
written consent.

        The  Board  of  Directors  has  no  standing   Executive  or  Nominating
Committees.

        Each  incumbent  director  attended at least 75% of the aggregate of all
meetings  of the Board of  Directors,  the  Stock  Option  Committee,  the Audit
Committee and the Compensation Committee, if a member thereof.

COMPENSATION OF DIRECTORS

        Pursuant  to  the   Company's   1997  Stock  Option   Plan,   the  Board
automatically  grants options to purchase 10,000 shares of the Company's  Common
Stock to non-employee directors in July of each year. The Board of Directors may
from  time to time  authorize  the  grant  of  stock  options  to  directors  in
connection with attendance at Board of Director  meetings,  at such times and in
amounts as determined  by the Board in its sole  discretion.  In addition,  each
director receives $750 for each meeting of the Board of Directors  attended.  No
person receives any fees in connection with attendance at meetings of committees
of the Board of Directors.

 EXECUTIVE OFFICERS

         The Executive Officers of the Company are Howard M. Siegel, Chairman of
the  Board,  President  and Chief  Executive  Officer,  Corey M.  Aronin,  Chief
Financial  Officer,  and Jack Rhian, Vice President and Chief Operating Officer.
The other Significant  Officers of the Company are John Lesher,  Vice

                                       4
<PAGE>

President,  Engineering,  Frederic S. Siegel, Vice President Sales and Marketing
and John Rogers, Vice President, Operations and Secretary. Information regarding
each of these persons is provided above.

                          SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

        The following table sets forth information as to the ownership of shares
of the Company's Common Stock, as of April 24, 2000, with respect to (a) holders
known  to the  Company  to  beneficially  own  more  than  five  percent  of the
outstanding Common Stock of the Company,  (b) each director and nominee, (c) the
executive  officers  named in the Summary  Compensation  Table under the caption
"Executive  Compensation"  below and (d) all directors and executive officers of
the Company as a group.  The Company  understands  that,  except as noted below,
each beneficial  owner has sole voting and investment  power with respect to all
shares attributable to such owner.
<TABLE>
<CAPTION>

Name and Address                               Amount and Nature of                 Percent of
Beneficial Owner(1)                            Beneficial Ownership                 Class (2)
- --------------------                           --------------------                 ---------

<S>                                                   <C>                                 <C>
Howard M. Siegel                                      1,125,496(3)                     17.3 %

Leonard Herz                                             57,000(4)                       *
254 Garfield Street
Denver, Colorado  80206

Peter Breitstone                                         35,000(5)                       *
534 Willow Avenue
Cedarhurst, New York 11516

Theodore Simon                                          171,570(6)                      2.7 %
35 Melrose Road
Dix Hills, New York 11746

Frederic S. Siegel                                      175,951(7)                      2.7 %

Corey M. Aronin                                          64,327(8)                       *

John Lesher                                              80,067(9)                      1.2 %

All directors and executive
officers as a group
(7 persons)                                           1,709,411(10)                    25.1 %
</TABLE>

(1)      Except as otherwise indicated, the address of each individual listed is
         c/o the Company at 3265 Lawson Boulevard, Oceanside, New York 11572.

(2)      Asterisk  indicates  less  than  1%.  Shares  subject  to  options  are
         considered outstanding only for the purpose of computing the percentage
         of outstanding Common Stock which would be owned by the optionee if the
         options  were  so  exercised,   but  (except  for  the  calculation  of
         beneficial  ownership  by all  directors  and  executive  officers as a
         group) are not considered  outstanding for the purpose of computing the
         percentage of outstanding Common Stock owned by any other person.

                                       5
<PAGE>

(3)      Includes 93,229 shares subject to currently  exercisable  stock options
         and 19,300 shares held by Mr. Siegel as custodian for his son. Does not
         include  options  granted by the Company to Mr. Siegel  contingent upon
         approval by the  Company's  shareholders  of an option  plan  reserving
         sufficient shares for the grant.

(4)      Includes 35,000 shares subject to currently exercisable stock options.

(5)      Includes 35,000 shares subject to currently exercisable stock options.

(6)      Includes  50,801 shares held by Mr. Simon as custodian for three of his
         children. Mr. Simon disclaims beneficial ownership of such shares. Also
         includes 20,000 shares subject to currently exercisable stock options.

(7)      Includes  19,300  shares held by Mr.  Howard M. Siegel as custodian for
         Frederic S. Siegel and 81,651 shares  subject to currently  exercisable
         stock options.

(8)      Includes 2,000 shares held by Mr.  Aronin's wife as custodian for their
         child.  Also includes  57,027 shares  subject to currently  exercisable
         stock options.

(9)      Includes 80,067 shares subject to currently exercisable stock options.

(10)     Includes  options  indicated in notes (3),  (4), (5), (6), (7), (8) and
         (9).

COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934

         Section  16(a) of the  Securities  Exchange Act requires the  Company's
executive officers and directors, and persons who beneficially own more than 10%
of the Company's  Common Stock, to file initial reports of ownership and reports
of changes of ownership with the Securities and Exchange  Commission and furnish
copies of those reports to the Company.  Each of Messrs.  Corey Aronin,  Leonard
Herz,  Frederic S. Siegel,  Howard M. Siegel and Theodore Simon failed to timely
file an Annual  Statement of Changes in  Beneficial  Ownership of  Securities on
Form 5. Each of Messrs.  Leonard Herz and Howard M. Siegel failed to timely file
a statement of Changes in Beneficial Ownership on Form 4.


                                       6
<PAGE>


                             EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

         The following  table sets forth  information  concerning the annual and
long-term  compensation of the Company's  Chief Executive  Officer and the three
most highly  compensated  executive  officers who were serving at the end of the
fiscal year ended  December  31, 1999,  each of whose salary and bonus  exceeded
$100,000 for the fiscal year ended December 31, 1999,  for services  rendered in
all capacities to the Company and its subsidiary during the Company's 1997, 1998
and 1999  fiscal  years.  No other  person  earned  compensation  in  excess  of
$100,000.  The listed individuals shall be hereinafter referred to as the "Named
Executive Officers."
<TABLE>
<CAPTION>

                                                                                  Long-Term
      Name and                               Annual Compensation                  Compensation
      Principal                              -------------------                  --------------
      Position               Year            Salary              Bonus             Options(#)
- ---------------------------- ----            ------              -----             ----------

<S>                          <C>            <C>                  <C>                <C>
Howard M. Siegel             1999           $230,000             0                  35,442
  Chairman of the            1998           $215,000             0                  19,183
  Board, President           1997           $200,000             0                   9,200
  and Chief Executive
  Officer

Corey M. Aronin              1999           $123,333             0                  19,090
 Chief Financial Officer     1998           $106,666             0                  26,420
                             1997            $93,333             0                   3,517

John Lesher                  1999           $100,000            $3,500              15,000
  Vice President-            1998           $105,000             0                   7,825
  Engineering                1997            $92,512             0                   5,313

Frederic S. Siegel           1999           $125,000             0                  23,846
  Vice President-            1998            $83,481             0                  32,799
  Sales and Marketing        1997            $61,775             0                   3,840

</TABLE>

OPTION/SAR GRANTS IN LAST FISCAL YEAR

         The following  table contains  information  concerning  options granted
during the Company's 1999 fiscal year to the Named Executive Officers.  All such
options were granted under the Company's 1997 Stock Option Plan or the Company's
1991 Stock Option Plan, as amended.
<TABLE>
<CAPTION>
                                                 Percent
                                                 of Total
                                                 Options
                                                 Granted to            Exercise
                               Number of         Employees in          Price             Expiration
      Name                      Options          Fiscal Year           Per Share         Date
- -----------------              ---------         ------------          ---------         ----
<S>                                <C>              <C>                 <C>              <C>
Howard M. Siegel                   24,000           16.18%              $4.1938          01/04/2004
                                   11,442            8.10%              $2.6125          09/16/2004
Corey M. Aronin                    12,500            8.42%              $3.8125          01/04/2004
                                    6,590            4.66%              $2.3750          09/16/2004
John Lesher                        10,000            6.74%              $3.8125          01/04/2004
</TABLE>

                                       7
<PAGE>
<TABLE>
<CAPTION>
<S>                                <C>              <C>                 <C>              <C>
                                    5,000            3.54%              $2.3750          09/16/2004
Frederic S. Siegel                 16,500           11.12%              $3.8125          01/04/2004
                                    7,346            5.20%              $2.3750          09/16/2004
</TABLE>
OPTION EXERCISES IN LAST FISCAL YEAR AND YEAR-END OPTION VALUE

         The  following  table sets forth  certain  information  concerning  the
number of shares of Common Stock  acquired  upon the  exercise of stock  options
during the year ended December 31, 1999 and the number and value at December 31,
1999 of shares of Common Stock subject to unexercised  options held by the Named
Executive Officers.
<TABLE>
<CAPTION>
                                                                          Number of
                                                                          Securities             Value of
                                                                          Underlying             Unexercised
                                                                          Unexercised            In-the-Money
                                                                          Options/SARs           Options/SARs
                                                                          at FY-End (#)          at FY-End ($)
                      Shares Acquired                                     Exercisable/           Exercisable/
    Name              On Exercise (#)        Value Realized ($)           Unexercisable          Unexercisable
    ----              ---------------        ------------------           -------------          -------------
<S>                                                                          <C>                          <C>
  Howard M. Siegel           ---                     ---                     80,657/0                     0/0

  Corey M. Aronin            ---                     ---                     49,027/0                     0/0

  John Lesher                ---                     ---                     76,307/0               $142.69/0

  Frederic S. Siegel         ---                     ---                     64,774/0                $63.81/0
</TABLE>


COMPENSATION COMMITTEE AND INSIDER PARTICIPATION

         The  Board of  Directors  has a  Compensation  Committee,  of which Mr.
Howard M. Siegel is a member.  The Compensation  Committee  advises the Board of
Directors with respect to executive officer compensation.

EMPLOYMENT AGREEMENTS

         The Company has entered into an employment agreement with Mr. Howard M.
Siegel pursuant to which he is employed  full-time as the Company's  Chairman of
the Board,  President and Chief  Executive  Officer.  The  agreement  expires in
December  2002 and  provides  for an annual base salary of $260,000 for the year
2000,  $290,000  for the  year  2001  and  $320,000  for the  year  2002.  As an
inducement  for Mr. Siegel to enter into the  employment  agreement,  Mr. Siegel
will  receive,  contingent  upon approval by the  Company's  shareholders  of an
option plan reserving sufficient shares for the grant, options to purchase up to
160,000 shares of the Company's  Common Stock, at an exercise price of $2.75 per
share.  The term of  exercise  will be five years from the date of grant and all
such options will be immediately exercisable.

         Mr. Siegel will receive  additional  compensation for any year that the
Company's  pre-tax  income,  as defined  in the  employment  agreement,  exceeds
$2,000,000.  Mr.  Siegel  will  receive an amount  equal to 8% of the  Company's
pre-tax income between  $2,000,000 and $3,000,000,  9% of the Company's  pre-tax

                                       8
<PAGE>

income between $3,000,000 and $4,000,000 and 10% of the Company's pre-tax income
in excess of $4,000,000. Such additional compensation may be paid to Mr. Siegel,
at his option, in cash, Common Stock of the Company or a combination of both.

        In the event of his death during the term of the  employment  agreement,
Mr. Siegel's estate or such other person as he shall designate shall be entitled
to receive  his base salary for a period of one year from the date of his death.
In the event that Mr. Siegel should become disabled and be unable to perform his
duties for a period of one hundred eighty (180) consecutive days or an aggregate
of more than one  hundred  and  eighty  (180) days in any 12 month  period,  the
Company may  terminate the  employment  agreement  after the  expiration of such
period.  In such event,  Mr. Siegel shall be entitled to receive his base salary
and any  additional  compensation  earned for such  fiscal year pro rated to the
date of  termination.  In addition,  in the event there is a "change in control"
and Mr.  Siegel  terminates  his  employment  with the  Company  within 180 days
following  such  "change in  control",  Mr.  Siegel will be entitled to his base
salary, the additional  compensation  described in the preceding paragraph,  any
benefits  or awards  earned  through his last day of  employment  and a lump sum
payment equal to 2.99 times his average annual total compensation for the past 5
years.

         The Company has entered into an employment  agreement with Mr. Corey M.
Aronin  pursuant  to which  he is  employed  full-time  as the  Company's  Chief
Financial  Officer.  The  agreement  expires in August 2000 and  provides for an
annual base salary of $130,000 plus additional compensation as determined by the
Board of Directors.  As an inducement to Mr. Aronin to continue his  employment,
the Company  granted Mr.  Aronin,  pursuant to the  Company's  1997 Stock Option
Plan,  15,000 stock options at an exercise price of $2.75 per share. The term of
exercise  is five  years  from  the  date of  grant  and all  such  options  are
immediately exercisable.

         In the event of his death during the term of the employment  agreement,
Mr. Aronin's estate or such other person as he shall designate shall be entitled
to receive  his base salary for a period of one year from the date of his death.
In the event that Mr. Aronin should become disabled and be unable to perform his
duties for a period of one hundred eighty (180) consecutive days or an aggregate
of more than one  hundred  and  eighty  (180) days in any 12 month  period,  the
Company may  terminate the  employment  agreement  after the  expiration of such
period.  In such event,  Mr. Aronin shall be entitled to receive his base salary
and any  additional  compensation  earned for such  fiscal year pro rated to the
date of  termination.  In addition,  in the event there is a "change in control"
and Mr.  Aronin  terminates  his  employment  with the  Company  within 180 days
following  such  "change in  control",  Mr.  Aronin will be entitled to his base
salary, the additional  compensation  described in the preceding paragraph,  any
benefits  or awards  earned  through his last day of  employment  and a lump sum
payment equal to his average annual total compensation for the past 5 years.

         The Company has entered into an employment  agreement with Mr. Frederic
S. Siegel  pursuant  to which he is employed  full-time  as the  Company's  Vice
President of Marketing. The agreement expires in September 2000 and provides for
an annual base salary of $110,000.  In  addition,  Mr.  Siegel shall  receive as
additional  compensation:  a commission  in the amount of 3% on all  incremental
sales above 105% of 1997 sales,  compounded  by an  additional  5%  annually;  a
commission  in the amount of .0375% on any  increased  net income above the base
year 1997 so long as the Company's  pre-tax  income  increases on a year to year
basis; stock options,  pursuant to the Company's 1991 or 1997 Stock Option Plans
or other option  plans which may be adopted in the future,  to purchase a number
of shares  of Common  Stock  equal to 5% of the total  compensation  paid to him
during each  semi-annual  stock option grant  period;  and options to purchase a
number of shares of Common  Stock equal to 2.5% of the  incremental  sales above
105% of 1997 sales, compounded by an additional 5% annually.

                                       9
<PAGE>

         In the event of his death during the term of the employment  agreement,
Mr. Siegel's estate or such other person as he shall designate shall be entitled
to receive  his base salary for a period of one year from the date of his death.
In the event that Mr. Siegel should become disabled and be unable to perform his
duties for a period of one hundred eighty (180) consecutive days or an aggregate
of more than one  hundred  and  eighty  (180) days in any 12 month  period,  the
Company may  terminate the  employment  agreement  after the  expiration of such
period.  In such event,  Mr. Siegel shall be entitled to receive his base salary
and any  additional  compensation  earned for such  fiscal year pro rated to the
date of  termination.  In addition,  in the event there is a "change in control"
and Mr.  Siegel  terminates  his  employment  with the  Company  within 180 days
following  such  "change in  control",  Mr.  Siegel will be entitled to his base
salary, the additional  compensation  described in the preceding paragraph,  any
benefits  or awards  earned  through his last day of  employment  and a lump sum
payment equal to 1.99 times his average annual total compensation for the past 5
years.

         The Company  has entered  into an  employment  agreement  with Mr. Jack
Rhian pursuant to which he is employed full-time as the Company's Vice President
and Chief Operating Officer.  The agreement expires in January 2002 and provides
for an annual base salary of $125,000. In addition,  contingent upon approval by
the Company's shareholders of an option plan reserving sufficient shares for the
grant of  options,  Mr.  Rhian will  receive  options to  purchase up to 100,000
shares of the  Company's  Common Stock at an exercise  price of $2.00 per share.
The options will vest in installments over a period of three years commencing on
January  31,  2001.  The term of the  options  will be 5 years  from the date of
vesting  of  each  installment.   The  Company  may  pay  Mr.  Rhian  additional
compensation  upon  the  achievement  of  certain  goals  and  milestones  to be
determined and approved by the Compensation Committee.

         In the event that Mr.  Rhian  should  become  disabled and be unable to
perform his duties for a period of sixty (60)  consecutive  days or an aggregate
of more than ninety (90) days in any 12 month period,  the Company may terminate
the employment agreement after the expiration of such period. In such event, Mr.
Rhian shall be entitled to receive his base salary and  additional  compensation
earned for such fiscal year, if any, pro rated to the date of termination.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         The  Company's  executive  offices  and primary  Monitoring  Center are
located in a 5,600 square foot facility at 3265 Lawson Boulevard, Oceanside, New
York. On January 1, 1995, the Company  entered into a five-year  operating lease
with Howard M. Siegel,  CEO and  President.  In February 1998 the lease for this
space and the  adjoining  8,000  square  foot  parking  lot was  extended  until
September 30, 2007 (the "1995 Lease"). The 1995 Lease provides for a base annual
rent of $74,600,  subject to a 5% annual increase plus  reimbursements  for real
estate taxes and other operating expenses.  In October 1997, the Company entered
into a separate ten-year  operating lease for an additional 2,200 square feet of
office space located in an adjacent  building owned by Add on  Properties,  LLC,
owned by Howard M. Siegel.  The lease calls for an initial minimum annual rental
of $36,000,  subject to a 5% annual increase plus  reimbursement for real estate
taxes.  In November  1999,  an  Addendum  to the lease was  entered  into for an
additional  2,200 square feet under the same terms and conditions  stated in the
original  lease.  The Company  believes that the terms of this lease are no less
favorable than could be obtained from an unaffiliated third party.

         The Company purchases all of its business  insurance through Breitstone
& Co., Ltd., an insurance  brokerage and  consulting  firm which is owned by Mr.
Peter Breitstone,  a director of the Company.  The annual  commission  currently
earned by Breitstone & Co., Ltd. on such insurance is approximately

                                       10
<PAGE>

$15,000.  The Company  believes that the premiums paid to the various  insurance
carriers are competitive and the commissions  paid to Breitstone & Co., Ltd. are
customary in the insurance industry.

The Company has entered into an employment agreement with Mr. Frederic S. Siegel
pursuant to which he is employed  full-time as the Company's  Vice  President of
Marketing.  Mr.  Frederic  S.  Siegel is the son of Mr.  Howard M.  Siegel,  the
Chairman of the Board, President and Chief Executive Officer of the Company. See
"Item 10 - Employment Agreements".

                                   PROPOSAL 2

                APPROVAL OF THE COMPANY'S 2000 STOCK OPTION PLAN

         On  March  17,  2000,  the  Board  of  Directors  adopted,  subject  to
shareholder  approval at the Annual  Meeting,  the  Company's  2000 Stock Option
Plan. The 2000 Stock Option Plan is herein referred to as the "Plan".  The Board
of  Directors  believes  that it is in the  best  interests  of the  Company  to
implement a comprehensive  equity incentive program for the Company,  which will
provide a  meaningful  opportunity  for  officers,  employees  and  non-employee
directors  to acquire a  substantial  proprietary  interest  in the  Company and
thereby  encourage such individuals to remain in the Company's  service and more
closely  align their  interests  with those of the  shareholders.  The  proceeds
derived  from the sale of shares  subject  to options  will be used for  general
corporate purposes of the Company.

         The following summary of certain material features of the Plan does not
purport to be complete and is qualified in its entirety by reference to the text
of the Plan, a copy of which is set forth as Exhibit A to this Proxy Statement.

SHARES SUBJECT TO THE OPTION PLAN AND ELIGIBILITY

         The Plan  authorizes  the grant of  options  to  purchase  a maximum of
1,250,000  shares of the  Company's  Common  Stock  (subject  to  adjustment  as
described  below)  to  employees  (including  officers  and  directors  who  are
employees) and non-employee  directors of, and consultants to, the Company. Upon
expiration,  cancellation or termination of unexercised  options,  the shares of
the  Company's  Common Stock subject to such options will again be available for
the grant of options under the Plan. All of the  approximately  115 employees of
the Company are currently eligible to receive grants of options under the Plan.

         Set forth in the table below is  information as to the number of shares
as to which options have been granted under the Company's 2000 Stock Option Plan
to the Named  Executive  Officers,  to each other  person who has received 5% of
such  options,  to all current  executive  officers  as a group,  to all current
directors  who  are  not  executive  officers  as a  group  and to  all  current
employees,  including all current officers who are not executive officers,  as a
group.


                                                                      NUMBER OF
                   NAME                                                OPTIONS
                   ----                                                -------

                   Howard M. Siegel                                     160,000

                   Jack Rhian                                           100,000

                                       11
<PAGE>

                   All current executive officers as a group            260,000

                   All current directors who are not executive
                   officers as a group                                        0

                   All current employees, including all current
                   officers who are not executive officers, as a
                   group                                                      0

         On March  17,  2000,  the high and low sales  prices  of the  Company's
Common   Stock  as   reported  by  NASDAQ  were  $3.375  and  $2.75  per  share,
respectively.

TYPE OF OPTIONS

         Options  granted  under the Plan may either be incentive  stock options
("ISOs"),  within the meaning of Section  422 of the  Internal  Revenue  Code of
1986,  as amended (the  "Code"),  or  nonqualified  stock  options  which do not
qualify as ISOs ("NQSOs").

ADMINISTRATION

         The Plan will be  administered by a committee of the Board of Directors
(the "Committee")  consisting of at least two members of the Board, each of whom
is a "non-employee  director" within the meaning of Rule 16b-3 promulgated under
the Securities Exchange Act of 1934. It is also intended that each member of the
Committee will be an "outside  director" within the meaning of Section 162(m) of
the Code.  The current  members of the Committee  are Messrs.  Howard M. Siegel,
Herz, Breitstone and Simon.

         Among other things, the Committee is empowered to determine, within the
express  limits  contained in the Plan:  the  employees  and  consultants  to be
granted options,  the times when options shall be granted,  whether an option is
to be an ISO or a NQSO,  the  number of shares of Common  Stock to be subject to
each option,  the exercise  price of each option,  the term of each option,  the
date each option shall become  exercisable  as well as any terms,  conditions or
installments  relating to the  exercisability of each option,  whether and under
what conditions to accelerate the date of exercise of any option or installment,
the form of payment of the exercise price,  the amount,  if any,  required to be
withheld  with respect to an option and,  with the consent of the  optionee,  to
modify an option.  The  Committee is also  authorized  to  prescribe,  amend and
rescind  rules  and  regulations  relating  to the Plan  and to make  all  other
determinations necessary or advisable for administering the Plan and to construe
the Plan.

TERMS AND CONDITIONS OF OPTIONS

         Options  granted under the Plan will be subject to, among other things,
the following terms and conditions:

         (a)      The exercise  price of each option will be  determined  by the
                  Committee;  provided,  however,  that the exercise price of an
                  ISO  may  not be  less  than  the  fair  market  value  of the
                  Company's Common Stock on the date of grant (110% of such fair
                  market value if the  optionee  owns (or is deemed to own) more
                  than 10% of the voting power of the Company).

                                       12
<PAGE>

         (b)      Options may be granted for terms  determined by the Committee;
                  provided,  however,  that the term of an ISO may not exceed 10
                  years (5 years if the optionee owns (or is deemed to own) more
                  than 10% of the voting power of the Company).

         (c)      The maximum number of shares of the Company's Common Stock for
                  which  options may be granted to an  employee in any  calendar
                  year is 300,000. In addition,  the aggregate fair market value
                  of shares  with  respect  to which  ISOs may be  granted to an
                  employee which are  exercisable  for the first time during any
                  calendar year may not exceed $100,000.

         (d)      The  exercise  price of each  option is  payable  in full upon
                  exercise  or,  if  the   applicable   stock  option   contract
                  ("Contract")  entered  into by the  Company  with an  optionee
                  permits, in installments.  Payment of the exercise price of an
                  option  may be  made  in  cash,  certified  check  or,  if the
                  applicable Contract permits, in shares of the Company's Common
                  Stock  or by the  Company's  withholding  from  the  purchased
                  shares an amount having an aggregate fair market value, on the
                  date of exercise, equal to the aggregate exercise price of all
                  options being exercised, or any combination thereof.

         (e)      Options  may not be  transferred  other than by will or by the
                  laws of descent and distribution,  and may be exercised during
                  the  optionee's  lifetime  only by the  optionee or his or her
                  legal representatives.

         (f)      Except  as  may  otherwise  be  provided  in  the   applicable
                  Contract,  if the optionee's  relationship with the Company as
                  an employee or consultant is terminated  for any reason (other
                  than the death or disability of the optionee),  the option may
                  be  exercised,  to  the  extent  exercisable  at the  time  of
                  termination   of  such   relationship,   within  three  months
                  thereafter,  but in no event after the  expiration of the term
                  of the option.  However,  if the  relationship  is  terminated
                  either for cause or without  the consent of the  Company,  the
                  option will terminate immediately. In the case of the death of
                  an optionee  while an employee or consultant  (or,  generally,
                  within three months after termination of such relationship, or
                  within  one year after  termination  of such  relationship  by
                  reason of  disability),  except as  otherwise  provided in the
                  Contract,  his or her legal  representative or beneficiary may
                  exercise the option, to the extent  exercisable on the date of
                  death,  within one year after such date, but in no event after
                  the expiration of the term of the option.  Except as otherwise
                  provided in the Contract,  an optionee whose relationship with
                  the Company was  terminated by reason of his or her disability
                  may exercise the option, to the extent exercisable at the time
                  of such termination, within one year thereafter, but not after
                  the  expiration  of the term of the  option.  Options  are not
                  affected  by a change in the status of an  optionee so long as
                  he or she continues to be an employee of, or a consultant  to,
                  the Company.

         (g)      The Company may withhold  cash and/or  shares of the Company's
                  Common  Stock  having an  aggregate  value equal to the amount
                  which  the  Company   determines  is  necessary  to  meet  its
                  obligations to withhold any federal,  state and/or local taxes
                  or other  amounts  incurred by reason of the grant or exercise
                  of an option,  its  disposition  or the  disposition of shares
                  acquired upon the exercise of the option.  Alternatively,  the
                  Company  may require  the  optionee  to pay the  Company  such
                  amount, in cash, promptly upon demand.

                                       13
<PAGE>

ADJUSTMENT IN EVENT OF CAPITAL CHANGES

         Appropriate  adjustments  will be made in the number and kind of shares
available  under the Plan,  in the  number  and kind of shares  subject  to each
outstanding  option  and the  exercise  prices of such  options,  as well as the
number of  shares  subject  to  future  grants  to  non-employee  directors  and
limitation  on the number of shares  that may be granted to any  employee in any
calendar  year,  in the event of any  change in the  Company's  Common  Stock by
reason of any stock dividend, split-up, spin off, combination, reclassification,
recapitalization,  merger in which the Company is not the surviving corporation,
exchange  of  shares  or the  like.  In the  event  of (a)  the  liquidation  or
dissolution  of the  Company,  or (b) a merger in which the  Company  is not the
surviving corporation or a consolidation,  the Board of Directors of the Company
shall, as to outstanding options, either (i) make appropriate provisions for the
protection of any such  outstanding  options by the substitution on an equitable
basis of  appropriate  stock of the  Company or of the merged,  consolidated  or
otherwise reorganized corporation which will be issuable in respect to one share
of Common Stock of the Company;  provided, only that the excess of the aggregate
fair market value of the shares  subject to the options  immediately  after such
substitution  over the purchase price thereof is not more than the excess of the
aggregate  fair market value of the shares  subject to such options  immediately
before such substitution  over the purchase price thereof,  or (ii) upon written
notice to an optionee,  provide that all  unexercised  options must be exercised
within a  specified  number  of days of the date of such  notice or they will be
terminated.  In any such case,  the Board of Directors  may, in its  discretion,
advance the lapse of any waiting or installment periods and exercise dates.

DURATION AND AMENDMENT OF THE PLAN

         No option may be granted under the Plan after March 17, 2010. The Board
of Directors  may at any time  terminate or amend the Plan;  provided,  however,
that,  without the approval of the Company's  shareholders,  no amendment may be
made  which  would  (a)  except  as a result  of the  anti-dilution  adjustments
described  above,  increase the maximum number of shares available for the grant
of options or increase  the maximum  number of options that may be granted to an
employee in any  calendar  year,  (b) change the  eligibility  requirements  for
persons who may receive options or (c) make any changes for which applicable law
or  regulatory  authority  requires  shareholder  approval.  No  termination  or
amendment  may  adversely  affect the rights of an optionee  with  respect to an
outstanding option without the optionee's consent.

FEDERAL INCOME TAX TREATMENT

         The following is a general summary of certain  material  federal income
tax consequences of the grant and exercise of the options under the Plan and the
sale of any underlying security.  This description is based on current law which
is subject to change, possibly with retroactive effect. This discussion does not
purport to address all tax considerations  relating to the grant and exercise of
the options or resulting  from the  application of special rules to a particular
optionee  (including an optionee subject to the reporting and short-swing profit
provisions under Section 16 of the Securities Exchange Act of 1934, as amended),
and state, local,  foreign and other tax consequences  inherent in the ownership
and  exercise  of  stock  options  and  the  ownership  and  disposition  of any
underlying  security.  An optionee  should  consult with the  optionee's own tax
advisors  with respect to the tax  consequences  inherent in the  ownership  and
exercise of stock options and the ownership and  disposition  of any  underlying
security.

                                       14
<PAGE>

(a)      ISOs Exercised With Cash
         ------------------------

                  No taxable  income will be  recognized by an optionee upon the
                  grant or exercise of an ISO. The  optionee's  tax basis in the
                  shares  acquired upon the exercise of an ISO with cash will be
                  equal to the  exercise  price  paid by the  optionee  for such
                  shares.

                  If the shares received upon exercise of an ISO are disposed of
                  more than one year after the date of  transfer  of such shares
                  to the optionee and more than two years from the date of grant
                  of the option,  the optionee will recognize  long-term capital
                  gain  or  loss on such  disposition  equal  to the  difference
                  between  the  selling  price and the  optionee's  basis in the
                  shares,  and the Company  will not be entitled to a deduction.
                  Long-term  capital gain is generally subject to more favorable
                  tax treatment than short-term capital gain or ordinary income.

                  If the  shares  received  upon  the  exercise  of an  ISO  are
                  disposed     of     prior     to     the     end     of    the
                  two-years-from-grant/one-year-after-transfer holding period (a
                  "disqualifying disposition"),  the excess (if any) of the fair
                  market  value of the  shares on the date of  transfer  of such
                  shares to the  optionee  over the  exercise  price (but not in
                  excess of the gain realized on the sale of the shares) will be
                  taxed as ordinary income in the year of such disposition,  and
                  the Company  generally  will be entitled to a deduction in the
                  year of disposition equal to such amount.  Any additional gain
                  or any loss  recognized  by the  optionee on such  disposition
                  will be short-term  or long-term  capital gain or loss, as the
                  case may be,  depending  upon the  period for which the shares
                  were held.

(b)      NQSOs Exercised With Cash
         -------------------------

                  No taxable  income will be  recognized by an optionee upon the
                  grant of an NQSO.  Upon the exercise of an NQSO, the excess of
                  the fair  market  value of the shares  received at the time of
                  exercise  over the exercise  price  therefor  will be taxed as
                  ordinary income, and the Company will generally be entitled to
                  a  corresponding  deduction.  The  optionee's tax basis in the
                  shares  acquired  upon the exercise of such NQSO will be equal
                  to the  exercise  price paid by the  optionee  for such shares
                  plus the amount of ordinary income so recognized.

                  Any gain or loss  recognized  by the  optionee on a subsequent
                  disposition  of shares  purchased  pursuant to an NQSO will be
                  short-term or long-term  capital gain or loss,  depending upon
                  the period  during  which such shares were held,  in an amount
                  equal to the  difference  between  the  selling  price and the
                  optionee's tax basis in the shares.

(c)      Exercises  of  Options  Using  Previously  Acquired  Shares  or by  the
         -----------------------------------------------------------------------
         Company's Withholding Shares
         ----------------------------

                  If  previously  acquired  shares  are  surrendered  in full or
                  partial payment of the exercise price of an option (whether an
                  ISO or a NQSO),  gain or loss generally will not be recognized
                  by the optionee upon the exercise of such option to the extent
                  the  optionee  receives  shares  which on the date of exercise
                  have a fair market value equal to the fair market value of the
                  shares   surrendered   in  exchange   therefor   ("Replacement
                  Shares").  If the option  exercised is an ISO or if the shares
                  used were  acquired  pursuant to the  exercise

                                       15
<PAGE>

                  of an ISO, the  Replacement  Shares are treated as having been
                  acquired pursuant to the exercise of an ISO.

                  However,  if an  ISO  is  exercised  with  shares  which  were
                  previously  acquired  pursuant  to the  exercise of an ISO but
                  which      were     not     held     for     the      required
                  two-years-from-grant/one-year-after-transfer  holding  period,
                  there  is  a  disqualifying  disposition  of  such  previously
                  acquired  shares.  In such case, the optionee would  recognize
                  ordinary income on such disqualifying disposition equal to the
                  difference between the fair market value of such shares on the
                  date of exercise of the prior ISO and the amount paid for such
                  shares (but not in excess of the gain realized). Special rules
                  apply in determining  which shares are considered to have been
                  disposed of and in allocating  the basis among the shares.  No
                  capital gain is recognized.

                  The optionee will have an aggregate  basis in the  Replacement
                  Shares equal to the basis of the shares surrendered, increased
                  by  any  ordinary  income  required  to be  recognized  on the
                  disposition of the previously  acquired shares. The optionee's
                  holding period for the Replacement  Shares generally  includes
                  the period during which the surrendered shares were held.

                  Any  shares  received  by the  optionee  on such  exercise  in
                  addition to the Replacement Shares will be treated in the same
                  manner as a cash exercise of an option for no consideration.

                  To  the  extent  that  an ISO is  exercised  by the  Company's
                  withholding   shares,   such   exercise   will   result  in  a
                  disqualifying  disposition  of the  underlying  shares and the
                  excess (if any) of the fair market  value of the shares on the
                  date of  transfer  of such  shares  to the  optionee  over the
                  exercise  price (but not in excess of the gain realized on the
                  sale of the shares)  will be taxed as  ordinary  income in the
                  year of such  disposition,  and the Company  generally will be
                  entitled to a deduction in the year of exercise  equal to such
                  amount. The exercise of a NQSO by the Company's withholding of
                  shares  will have the same  federal  tax  consequences  as the
                  exercise of a NQSO with cash.

(d)      Alternative Minimum Tax
         -----------------------

                  In addition to the federal income tax  consequences  described
                  above,  an optionee who exercises an ISO may be subject to the
                  alternative  minimum tax,  which is payable only to the extent
                  it exceeds  the  optionee's  regular tax  liability.  For this
                  purpose,  upon the  exercise of an ISO, the excess of the fair
                  market  value  of the  shares  over the  exercise  price is an
                  adjustment which increases the optionee's  alternative minimum
                  taxable  income.  In addition,  the  optionee's  basis in such
                  shares is  increased  by such amount for purposes of computing
                  the gain or loss on disposition of the shares for  alternative
                  minimum tax  purposes.  If the  optionee is required to pay an
                  alternative  minimum  tax,  the  amount  of such tax  which is
                  attributable  to  deferral  preferences   (including  the  ISO
                  adjustment)   is  allowable  as  a  tax  credit   against  the
                  optionee's regular tax liability (net of other  non-refundable
                  credits) in subsequent  years. To the extent the credit is not
                  used, it is carried forward. An optionee holding an ISO should
                  consult  with  the  optionee's  tax  advisors  concerning  the
                  applicability and effect of the alternative minimum tax.

                                       16
<PAGE>

REQUIRED VOTE

         Approval of the Plan requires the affirmative  vote of the holders of a
majority of the shares of Common Stock  present,  in person or by proxy,  at the
Annual  Meeting  and  entitled  to  vote on this  proposal.  If the  Plan is not
approved by  shareholders  on or before March 17, 2001, the Plan will terminate.
The Board of Directors recommends a vote "FOR" approval of the Plan.

                                   PROPOSAL 3

                   PROPOSAL TO AMEND THE COMPANY'S CERTIFICATE
                   OF INCORPORATION TO INCREASE THE NUMBER OF
                        AUTHORIZED SHARES OF COMMON STOCK

         The Board of  Directors  has  unanimously  approved and  recommends  to
shareholders  that they  consider  and  approve an  amendment  to the  Company's
Certificate of Incorporation to increase the number of authorized  shares of the
Company's  Common Stock,  par value $.01 per share,  from  10,000,000  shares to
20,000,000 shares. If the proposed amendment is approved,  Article Fourth of the
Company's  Articles  of  Incorporation  would be amended to read as set forth in
Exhibit B attached to this proxy statement.

         The  Board  of  Directors  recommends  the  proposed  increase  in  the
authorized  number of shares of Common Stock to insure that a sufficient  number
of authorized and unissued shares is available (i) to raise  additional  capital
for the operations of the Company,  (ii) for the financing of the acquisition of
other  businesses  and (iii) to make options and shares  available to employees,
future non-employee directors and consultants of the Company as an incentive for
services provided to the Company.

         Although it is not the purpose of the proposed  amendment and the Board
is not aware of any  pending  or  proposed  effort  to  acquire  control  of the
Company,  the authorized but unissued  shares of Common Stock also could also be
used by the  Board to  discourage,  delay or make  more  difficult  a change  in
control of the Company.  This proposed  amendment  will not affect the rights of
existing holders of Common Stock except to the extent that further  issuances of
Common Stock will reduce each existing shareholder's proportionate ownership.

         If the proposed amendment is approved,  the additional shares of Common
Stock, when issued,  will have the same voting and other rights as the Company's
currently  authorized  Common Stock.  The present holders of Common Stock do not
have preemptive  rights to subscribe to additional  shares of Common Stock. Such
shares  may be issued  by the Board of  Directors  without  further  shareholder
action  except as required by law. The  Company's  present  shareholders  may be
diluted by any future issuances of Common Stock.

         If the  proposed  amendment  is  adopted,  there would be a total of an
additional  10,000,000 authorized but unissued shares of Common Stock. As of the
Record  Date,  the  Company  had  6,415,241  shares of Common  Stock  issued and
outstanding  and 1,154,079  shares of Common Stock reserved for future  issuance
upon exercise of certain options.

         If approved by the  shareholders,  the proposed  amendment  will become
effective  upon the filing of a Certificate  of Amendment  with the Secretary of
State  of  the  State  of  New  York  amending  the

                                       17
<PAGE>

Company's  Certificate  of  Incorporation  as set forth in Exhibit B attached to
this  Proxy  Statement,  which  filing  will  be  made  as  soon  as  reasonably
practicable after shareholder approval.

REQUIRED VOTE

         Approval of the proposed amendment requires the affirmative vote of the
holders of a majority of all outstanding  shares entitled to vote thereon at the
Annual  Meeting.  The Board of  Directors  recommends a vote FOR approval of the
proposed amendment.

                               VOTING REQUIREMENTS

         Directors  are elected by a plurality  of the votes cast at the Meeting
(Proposal  1).  The  affirmative  vote of a  majority  of the votes  cast at the
meeting  will be  required  to approve  the  Company's  2000 Stock  Option  Plan
(Proposal  2). The  affirmative  vote of a majority  of all  outstanding  shares
entitled  to vote will be required to approve  and  amendment  to the  Company's
Certificate of Incorporation (Proposal 3). Abstentions and broker non-votes with
respect  to any  matter are not  considered  as votes cast with  respect to that
matter.  THE BOARD OF  DIRECTORS  HAS  UNANIMOUSLY  RECOMMENDED  A VOTE FOR EACH
NOMINEE FOR DIRECTOR NAMED IN PROPOSAL 1 AND FOR PROPOSAL 2 AND 3.

                                  MISCELLANEOUS

SHAREHOLDER PROPOSALS

         Any  shareholder  proposal  intended to be presented at the 2001 Annual
Meeting of  Shareholders  must be received by the Company not later than January
21, 2001 for  inclusion in the Company's  proxy  statement and form of proxy for
that meeting.

OTHER MATTERS

         Management  does not intend to bring  before the Meeting for action any
matters other than those specifically  referred to above and is not aware of any
other matters which are proposed to be presented by others. If any other matters
or motions  should  properly  come before the Meeting,  the persons named in the
Proxy intend to vote thereon in accordance  with their  judgment on such matters
or motions,  including  any matters or motions  dealing  with the conduct of the
Meeting.

PROXIES

         All shareholders are urged to fill in their choices with respect to the
matters to be voted on, sign and promptly return the enclosed Proxy.

                                           By Order of the Board of Directors,


                                           JOHN ROGERS
                                           Secretary

May 26, 2000


                                       18
<PAGE>



PROXY                   AMERICAN MEDICAL ALERT CORP.        PROXY

                 (SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS)

         The undersigned holder of Common Stock of AMERICAN MEDICAL ALERT CORP.,
revoking all proxies heretofore given, hereby constitutes and appoints Howard M.
Siegel  and  John  Rogers  and  each  of  them,  Proxies,  with  full  power  of
substitution,  for the  undersigned  and in the  name,  place  and  stead of the
undersigned, to vote all of the undersigned's shares of said stock, according to
the  number of votes and with all the powers the  undersigned  would  possess if
personally  present,  at the 2000  Annual  Meeting of  Shareholders  of AMERICAN
MEDICAL  ALERT  CORP.,  to be held at the  offices  of Parker  Chapin  LLP,  The
Chrysler  Building,  405 Lexington Avenue,  9th Floor, New York, NY on Wednesday
June 28, 2000 at 10:30 A.M.,  Eastern  Daylight Time, and at any adjournments or
postponements thereof.

         The undersigned  hereby  acknowledges  receipt of the Notice of Meeting
and Proxy  Statement  relating to the  Meeting  and hereby  revokes any Proxy or
Proxies heretofore given.

         Each  properly  executed  Proxy  will be voted in  accordance  with the
specifications  made on the reverse side of this Proxy and in the  discretion of
the  Proxies on any other  matter  that may come  before the  meeting.  Where no
choice is  specified,  this Proxy will be voted (i) FOR all listed  nominees  to
serve as  directors,  (ii) FOR the approval of the  Company's  2000 Stock Option
Plan, and (iii) FOR the approval of an amendment to the Company's Certificate of
Incorporation  to increase  the number of  authorized  shares of common stock to
twenty million  shares,  and in accordance  with their  discretion on such other
matters as may properly come before the meeting.

            PLEASE MARK, DATE AND SIGN THIS PROXY ON THE REVERSE SIDE



<PAGE>


                       THE BOARD OF DIRECTORS RECOMMENDS A
                          VOTE FOR ALL LISTED NOMINEES.

1. Election of           FOR all nominees                    WITHHOLD AUTHORITY
   five Directors        listed (except as marked to the     to vote for all
                         listed nominees contrary)  [  ]     below  [  ]

Nominees:  Howard M. Siegel, Leonard Herz, Peter Breitstone,  Theodore Simon and
Frederic S. Siegel.

(INSTRUCTION:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,  CIRCLE
THAT NOMINEE'S NAME IN THE LIST PROVIDED ABOVE.)

2. The approval of the Company's 2000 Stock Option Plan.

[  ]  FOR

[  ]  AGAINST

[  ]  ABSTAIN

3. The approval of an amendment to the Company's Certificate of Incorporation to
increase  the  number of  authorized  shares of common  stock to twenty  million
shares.

[  ]  FOR

[  ]  AGAINST

[  ]  ABSTAIN


4. The  proxies  are  authorized  to vote in their  discretion  upon such  other
matters as may properly come before the meeting.

         The  shares  represented  by this  Proxy  will be voted  in the  manner
directed.  In the  absence of any  direction,  the shares will be voted FOR each
nominee  listed above,  (ii) FOR the approval of the Company's 2000 Stock Option
Plan and (iii) FOR the  approval to  increase  the  authorized  number of common
shares to twenty million shares and in accordance with their  discretion on such
other matters as may properly come before the Meeting.

                                           Dated     _____________________,2000

                                           ----------------------------------

                                           ----------------------------------
                                                       Signature(s)

                                    (Signature(s)  should  conform  to  names as
                                    registered.  For jointly owned shares,  each
                                    owner should sign. When signing as attorney,
                                    executor,  administrator,  trustee, guardian
                                    or officer of a corporation, please identify
                                    the capacity in which you are acting.)
<PAGE>

                                    EXHIBIT A
                                    ---------

                   PROPOSED FORM OF THE 2000 STOCK OPTION PLAN

                             2000 STOCK OPTION PLAN
                                       OF
                          AMERICAN MEDICAL ALERT CORP.

         1.  Purposes  of the Plan.  This  stock  option  plan (the  "Plan")  is
intended to provide an incentive to employees  (including directors and officers
who are employees),  and to consultants and directors who are not employees,  of
American Medical Alert Corp., a New York corporation (the "Company"),  or any of
its  Subsidiaries  (as such term is defined in  Paragraph  19),  and to offer an
additional  inducement in obtaining the services of such  individuals.  The Plan
provides for the grant of "incentive stock options"  ("ISOs") within the meaning
of Section 422 of the Internal  Revenue Code of 1986,  as amended (the  "Code"),
and  nonqualified  stock  options  which do not qualify as ISOs  ("NQSOs").  The
Company  makes no  representation  or  warranty,  express or implied,  as to the
qualification of any option as an "incentive stock option" under the Code.

         2. Stock  Subject to the Plan.  Subject to the  provisions of Paragraph
12, the aggregate number of shares of the Company's Common Stock, par value $.01
per share  ("Common  Stock"),  for which  options may be granted  under the Plan
shall not exceed  1,250,000  shares.  Such  shares of Common  Stock may,  in the
discretion of the Board of Directors of the Company (the "Board of  Directors"),
consist either in whole or in part of authorized  but unissued  shares of Common
Stock or shares of Common Stock held in the treasury of the Company.  Subject to
the  provisions of Paragraph 13, any shares of Common Stock subject to an option
which for any reason expires, is canceled or is terminated  unexercised or which
ceases for any reason to be  exercisable  shall again become  available  for the
granting of options  under the Plan.  The Company  shall at all times during the
term of the Plan  reserve  and keep  available  such  number of shares of Common
Stock as will be sufficient to satisfy the requirements of the Plan.

         3.  Administration  of the Plan. The Plan will be  administered  by the
Board, or by a committee (the  "Committee")  consisting of two or more directors
appointed by the Board. Those administering the Plan shall be referred to herein
as the  "Administrators."  Notwithstanding  the foregoing,  if the Company is or
becomes a corporation  issuing any class of common equity securities required to
be  registered  under  section 12 of the  Securities  Exchange  Act of 1934,  as
amended (the "Exchange  Act"), to the extent necessary to preserve any deduction
under Section 162(m) of the Code or to comply with Rule 16b-3  promulgated under
the Exchange Act, or any successor rule ("Rule 16b-3"),  any Committee appointed
by the Board to administer  the Plan shall be comprised of two or more directors
each of whom shall be a  "non-employee  director,"  within  the  meaning of Rule
16b-3,  and an "outside  director,"  within the  meaning of Treasury  Regulation
Section  1.162-27(e)(3),  and the delegation of powers to the Committee shall be
consistent with applicable laws and regulations (including,  without limitation,
applicable state law and Rule 16b-3).  Unless otherwise  provided in the By-Laws
of
<PAGE>

the Company,  by resolution  of the Board of Directors or  applicable  law, a
majority of the members of the Committee shall constitute a quorum, and the acts
of a  majority  of the  members  present  at any  meeting  at which a quorum  is
present,  and any acts  approved  in writing by all  members  without a meeting,
shall be the acts of the Committee.

         Subject to the express provisions of the Plan, the Administrators shall
have the authority, in their sole discretion, to determine the persons who shall
be granted options; the times when they shall receive options; whether an option
granted to an  employee  shall be an ISO or a NQSO;  the type  (i.e.,  voting or
non-voting)  and number of shares of Common  Stock to be subject to each option;
the term of each option; the date each option shall become exercisable;  whether
an  option  shall  be  exercisable  in  whole  or in  installments,  and,  if in
installments,  the  number  of  shares of  Common  Stock to be  subject  to each
installment;  whether  the  installments  shall be  cumulative;  the  date  each
installment shall become  exercisable and the term of each installment;  whether
to accelerate the date of exercise of any option or installment;  whether shares
of Common  Stock may be issued upon the  exercise  of an option as partly  paid,
and,  if so, the dates when  future  installments  of the  exercise  price shall
become due and the  amounts of such  installments;  the  exercise  price of each
option;  the form of payment of the exercise  price;  the fair market value of a
share of Common Stock; whether and under what conditions to restrict the sale or
other disposition of the shares of Common Stock acquired upon the exercise of an
option  and,  if so,  whether  and  under  what  conditions  to  waive  any such
restriction; whether and under what conditions to subject the exercise of all or
any  portion  of an  option  to  the  fulfillment  of  certain  restrictions  or
contingencies  as  specified  in the  contract  referred to in Paragraph 11 (the
"Contract"), including without limitation restrictions or contingencies relating
to (a) entering into a covenant not to compete with the Company,  its Parent (if
any) (as  such  term is  defined  in  Paragraph  19) and any  Subsidiaries,  (b)
financial  objectives for the Company,  any of its Subsidiaries,  a division,  a
product line or other category and/or (c) the period of continued  employment of
the  optionee  with the  Company or any of its  Subsidiaries,  and to  determine
whether such  restrictions or contingencies  have been met; the amount,  if any,
necessary to satisfy the obligation of the Company,  any of its  Subsidiaries or
any  Parent to  withhold  taxes or other  amounts;  whether  an  optionee  has a
Disability  (as such term is defined in Paragraph  19);  with the consent of the
optionee,  to cancel or modify an option,  provided,  however, that the modified
provision is permitted to be included in an option granted under the Plan on the
date of the  modification;  provided,  further,  however,  that in the case of a
modification  (within the meaning of Section 424(h) of the Code) of an ISO, such
option  as  modified  would  be  permitted  to be  granted  on the  date of such
modification  under the terms of the Plan; to construe the respective  Contracts
and the Plan; to prescribe,  amend and rescind rules and regulations relating to
the Plan; to approve any  provision of the Plan or any option  granted under the
Plan or any amendment to either which, under Rule 16b-3 or Section 162(m) of the
Code,  requires  the  approval  of  the  Board  of  Directors,  a  committee  of
non-employee directors or the shareholders,  in order to be exempt under Section
16(b) of the Exchange Act (unless otherwise  specifically provided herein) or to
preserve any deduction  under Section  162(m) of the Code; and to make all other
determinations   necessary  or  advisable  for   administering   the  Plan.  Any
controversy  or claim arising out of or relating to the Plan, any option granted
under  the  Plan  or  any  Contract  shall  be  determined  unilaterally  by the
Administrators   in  their   sole   discretion.   The   determinations   of  the

                                       2
<PAGE>

Administrators  on matters  referred to in this  Paragraph 3 shall be conclusive
and binding on all parties.  No Administrator or former  Administrator  shall be
liable for any action or  determination  made in good faith with  respect to the
Plan or any option granted hereunder.

         4. Eligibility.  The Administrators  may from time to time,  consistent
with the  purposes  of the Plan,  grant  options  to such  employees  (including
officers and directors who are employees) of, or consultants  to, the Company or
any of its  Subsidiaries,  and to such directors of the Company who, at the time
of  grant,  are  not  common  law  employees  of  the  Company  or of any of its
Subsidiaries, as the Administrators may determine in their sole discretion. Such
options  granted  shall  cover  such  number of  shares  of Common  Stock as the
Administrators may determine in their sole discretion;  provided,  however, that
if on the date of grant of an option,  any class of common  stock of the Company
(including  without  limitation  the Common  Stock) is required to be registered
under  Section 12 of the Exchange Act, the maximum  number of shares  subject to
options that may be granted to any employee  during any calendar  year under the
Plan shall be 300,000 shares;  provided,  further,  however,  that the aggregate
market  value  (determined  at the time the option is  granted) of the shares of
Common Stock for which any eligible  employee may be granted ISOs under the Plan
or any other plan of the Company, or of a Parent or a Subsidiary of the Company,
which are  exercisable  for the first time by such optionee  during any calendar
year shall not exceed  $100,000.  The  $100,000 ISO  limitation  amount shall be
applied by taking ISOs into account in the order in which they were granted. Any
option (or  portion  thereof)  granted in excess of such ISO  limitation  amount
shall be treated as a NQSO to the extent of such excess.

         5.  Exercise  Price.  The exercise  price of the shares of Common Stock
under  each  option  shall be  determined  by the  Administrators  in their sole
discretion;  provided,  however,  that the exercise price of an ISO shall not be
less than the fair market  value of the Common  Stock  subject to such option on
the date of grant; and provided,  further,  however, that if, at the time an ISO
is granted,  the optionee owns (or is deemed to own under Section  424(d) of the
Code) stock  possessing  more than 10% of the total combined voting power of all
classes of stock of the Company,  of any of its Subsidiaries or of a Parent, the
exercise  price of such ISO shall not be less than 110% of the fair market value
of the Common Stock subject to such ISO on the date of grant.

         The fair  market  value of a share of Common  Stock on any day shall be
(a) if the  principal  market  for the  Common  Stock is a  national  securities
exchange,  the average of the highest and lowest  sales  prices per share of the
Common Stock on such day as reported by such exchange or on a consolidated  tape
reflecting  transactions on such exchange,  (b) if the principal  market for the
Common  Stock is not a national  securities  exchange  and the  Common  Stock is
quoted on the Nasdaq  Stock  Market  ("Nasdaq"),  and (i) if actual  sales price
information  is available  with respect to the Common Stock,  the average of the
highest  and lowest  sales  prices per share of the Common  Stock on such day on
Nasdaq, or (ii) if such information is not available, the average of the highest
bid and the lowest  asked  prices per share for the Common  Stock on such day on
Nasdaq,  or (c) if the  principal  market for the Common Stock is not a national
securities exchange

                                       3
<PAGE>

and the Common Stock is not quoted on Nasdaq, the average of the highest bid and
lowest  asked  prices per share for the Common  Stock on such day as reported on
the OTC Bulletin Board Service or by National Quotation Bureau,  Incorporated or
a comparable  service;  provided,  however,  that if clauses (a), (b) and (c) of
this Paragraph 5 are all inapplicable  because the Company's Common Stock is not
publicly  traded,  or if no trades have been made or no quotes are available for
such day, the fair market  value of a share of Common Stock shall be  determined
by the  Committee  by any  method  consistent  with any  applicable  regulations
adopted by the Treasury Department relating to stock options.

         6. Term.  Each  option  granted  pursuant to the Plan shall be for such
term as is established by the  Administrators,  in their sole discretion,  at or
before the time such option is granted; provided, however, that the term of each
option granted pursuant to the Plan shall be for a period not exceeding 10 years
from the date of grant thereof,  and provided  further,  that if, at the time an
ISO is granted,  the optionee owns (or is deemed to own under Section  424(d) of
the Code) stock  possessing  more than 10% of the total combined voting power of
all classes of stock of the Company,  of any of its Subsidiaries or of a Parent,
the term of the ISO shall be for a period not exceeding five years from the date
of grant.  Options  shall be  subject  to  earlier  termination  as  hereinafter
provided.

         7. Exercise. An option (or any installment thereof), to the extent then
exercisable,  shall be exercised by giving  written notice to the Company at its
principal office stating which option is being exercised,  specifying the number
of  shares of  Common  Stock as to which  such  option  is being  exercised  and
accompanied by payment in full of the aggregate  exercise price therefor (or the
amount due on exercise if the applicable Contract permits installment  payments)
(a) in cash  and/or  by  certified  check,  (b)  with the  authorization  of the
Committee,  with  previously  acquired  shares  of  Common  Stock,  (c) with the
authorization  of the Committee,  by the Company  withholding from the purchased
shares an amount having an aggregate fair market value (determined in accordance
with  Paragraph  5), on the date of exercise,  equal to the  aggregate  exercise
price of all options being exercised, or (d) some combination thereof; provided,
however,  that in no case may shares be  tendered  or withheld if such tender or
withholding would require the Company to incur a charge against its earnings for
financial  accounting  purposes.  The Company shall not be required to issue any
shares of Common Stock pursuant to the exercise of any option until all required
payments with respect thereto,  including payments for any required  withholding
amounts, have been made.

         The Administrators may, in their sole discretion, permit payment of the
exercise  price of an option by delivery by the optionee of a properly  executed
notice,  together with a copy of the optionee's  irrevocable  instructions  to a
broker  acceptable to the  Administrators to deliver promptly to the Company the
amount  of sale or loan  proceeds  sufficient  to pay such  exercise  price.  In
connection  therewith,  the Company may enter into  agreements  for  coordinated
procedures with one or more brokerage firms.

                                       4
<PAGE>

         An optionee shall not have the rights of a shareholder  with respect to
such shares of Common Stock to be received  upon the exercise of an option until
the date of issuance of a stock  certificate to the optionee for such shares or,
in the case of  uncertificated  shares,  until  the date an entry is made on the
books of the  Company's  transfer  agent  representing  such  shares;  provided,
however, that until such stock certificate is issued or until such book entry is
made, any optionee using  previously  acquired shares of Common Stock in payment
of an option  exercise  price shall continue to have the rights of a shareholder
with respect to such previously acquired shares.

         In no case may a fraction of a share of Common  Stock be  purchased  or
issued under the Plan.

         8.  Termination of  Relationship.  Except as may otherwise be expressly
provided in the applicable Contract, any optionee whose employment or consulting
relationship  with the Company (and its Parent and  Subsidiaries) has terminated
for any reason other than the death or  Disability  of the optionee may exercise
any option granted to the optionee as an employee or  consultant,  to the extent
exercisable  on the date of such  termination,  at any time within  three months
after the date of termination, but not thereafter and in no event after the date
the  option  would  otherwise  have  expired;  provided,  however,  that if such
relationship is terminated either (a) for Cause (as defined in Paragraph 19), or
(b) without the consent of the Company, such option shall terminate immediately.

         For the  purposes  of the Plan,  an  employment  relationship  shall be
deemed to exist between an individual  and a corporation  if, at the time of the
determination,  the individual was an employee of such  corporation for purposes
of Section  422(a) of the Code. As a result,  an  individual on military  leave,
sick leave or other bona fide leave of absence  shall  continue to be considered
an  employee  for  purposes  of the Plan  during such leave if the period of the
leave does not exceed 90 days, or, if longer, so long as the individual's  right
to  reemployment  with the  Company,  any of its  Subsidiaries  or a  Parent  is
guaranteed  either by statute or by contract.  If the period of leave exceeds 90
days and the individual's  right to reemployment is not guaranteed by statute or
by contract,  the employment  relationship shall be deemed to have terminated on
the 91st day of such leave.

         Except  as may  otherwise  be  expressly  provided  in  the  applicable
Contract, an optionee whose directorship with the Company has terminated for any
reason other than the  optionee's  death or Disability  may exercise the options
granted to the optionee as a director  who was not an employee of or  consultant
to the Company or any of its Subsidiaries, to the extent exercisable on the date
of  such  termination,  at any  time  within  three  months  after  the  date of
termination,  but not thereafter and in no event after the date the option would
otherwise have expired;  provided,  however, that if the optionee's directorship
is terminated for Cause, such option shall terminate immediately.

         Nothing  in the Plan or in any  option  granted  under  the Plan  shall
confer on any person any right to continue in the employ or as a  consultant  of
the  Company,  its Parent or any of its  Subsidiaries,  or as a director  of the
Company,  or interfere  in any way with any right of the Company,  its Parent or
any of its

                                        5
<PAGE>

Subsidiaries  to  terminate  such  relationship  at  any  time  for  any  reason
whatsoever  without  liability  to  the  Company,  its  Parent  or  any  of  its
Subsidiaries.

         9. Death or  Disability  of an  Optionee.  Except as may  otherwise  be
expressly provided in the applicable Contract,  if an optionee dies (a) while he
is  employed  by, or a  consultant  to,  the  Company,  its Parent or any of its
Subsidiaries,  (b) within three months after the  termination  of the optionee's
employment  or  consulting  relationship  with the  Company,  its Parent and its
Subsidiaries  (unless such  termination  was for Cause or without the consent of
the Company) or (c) within one year following the termination of such employment
or consulting  relationship by reason of the optionee's Disability,  the options
granted to the optionee as an employee of, or consultant  to, the Company or any
of its Subsidiaries,  may be exercised, to the extent exercisable on the date of
the optionee's  death, by the optionee's Legal  Representative  (as such term is
defined in  Paragraph  19),  at any time  within one year after  death,  but not
thereafter  and in no event  after  the date the  option  would  otherwise  have
expired.  Except  as may  otherwise  be  expressly  provided  in the  applicable
Contract,  any optionee  whose  employment or consulting  relationship  with the
Company,  its  Parent  and its  Subsidiaries  has  terminated  by  reason of the
optionee's  Disability may exercise such options, to the extent exercisable upon
the effective date of such  termination,  at any time within one year after such
date,  but not  thereafter  and in no event  after  the date  the  option  would
otherwise have expired.

         Except  as may  otherwise  be  expressly  provided  in  the  applicable
Contract,  if an  optionee  dies (a) while the  optionee  is a  director  of the
Company,  (b)  within  three  months  after the  termination  of the  optionee's
directorship  with the Company  (unless such  termination  was for Cause) or (c)
within one year after the  termination of the optionee's  directorship by reason
of the optionee's Disability,  the options granted to the optionee as a director
who  was  not  an  employee  of or  consultant  to  the  Company  or  any of its
Subsidiaries,  may be exercised,  to the extent  exercisable  on the date of the
optionee's death, by the optionee's Legal  Representative at any time within one
year after death,  but not  thereafter and in no event after the date the option
would otherwise have expired.  Except as may otherwise be expressly  provided in
the applicable  Contract,  an optionee whose  directorship  with the Company has
terminated by reason of  Disability,  may exercise  such options,  to the extent
exercisable  on the effective date of such  termination,  at any time within one
year after  such date,  but not  thereafter  and in no event  after the date the
option would otherwise have expired.

         10.  Compliance with Securities Laws. It is a condition to the exercise
of any option that either (a) a Registration  Statement under the Securities Act
of 1933, as amended (the "Securities Act"), with respect to the shares of Common
Stock to be issued upon such exercise shall be effective and current at the time
of exercise, or (b) there is an exemption from registration under the Securities
Act for the issuance of the shares of Common Stock upon such  exercise.  Nothing
herein shall be construed as requiring the Company to register shares subject to
any  option  under  the  Securities  Act or to keep any  Registration  Statement
effective or current.

                                       6
<PAGE>

         The  Administrators  may  require,  in  their  sole  discretion,  as  a
condition to the grant or exercise of an option,  that the optionee  execute and
deliver to the Company the optionee's  representations and warranties,  in form,
substance and scope satisfactory to the Administrators, which the Administrators
determine  is  necessary  or  convenient  to  facilitate  the  perfection  of an
exemption from the registration  requirements of the Securities Act,  applicable
state securities laws or other legal requirements, including without limitation,
that (a) the shares of Common Stock to be issued upon exercise of the option are
being acquired by the optionee for the  optionee's  own account,  for investment
only and not with a view to the  resale  or  distribution  thereof,  and (b) any
subsequent  resale or  distribution  of shares of Common Stock by such  optionee
will be made only pursuant to (i) a Registration  Statement under the Securities
Act which is  effective  and current  with respect to the shares of Common Stock
being sold, or (ii) a specific  exemption from the registration  requirements of
the Securities Act, but in claiming such exemption,  the optionee,  prior to any
offer of sale or sale of such shares of Common Stock,  shall provide the Company
with a favorable  written  opinion of counsel  satisfactory  to the Company,  in
form,  substance and scope satisfactory to the Company,  as to the applicability
of such exemption to the proposed sale or distribution.

         In addition, if at any time the Administrators shall determine that the
listing or qualification of the shares of Common Stock subject to such option on
any securities exchange, Nasdaq or under any applicable law, or that the consent
or approval of any  governmental  agency or  regulatory  body,  is  necessary or
desirable as a condition to, or in connection with, the granting of an option or
the  issuance  of shares of Common  Stock  thereunder,  such  option  may not be
granted  or  exercised  in  whole or in part,  as the case may be,  unless  such
listing, qualification, consent or approval shall have been effected or obtained
free of any conditions not acceptable to the Administrators.

         11.  Stock  Option  Contracts.  Each option  shall be  evidenced  by an
appropriate  Contract  which  shall  be duly  executed  by the  Company  and the
optionee.  Such Contract shall contain such terms, provisions and conditions not
inconsistent  herewith as may be determined by the  Administrators in their sole
discretion. The terms of each option and Contract need not be identical.

         12. Adjustments upon Changes in Common Stock. Notwithstanding any other
provision  of the Plan,  in the event of any  change in the  outstanding  Common
Stock by  reason  of a stock  dividend,  recapitalization,  merger  in which the
Company is the surviving corporation, spinoff, split-up, combination or exchange
of shares or the like which  results in a change in the number or kind of shares
of Common  Stock which are  outstanding  immediately  prior to such  event,  the
aggregate  number and kind of shares subject to the Plan,  the aggregate  number
and kind of shares  subject to each  outstanding  option and the exercise  price
thereof, and the maximum number of shares subject to options that may be granted
to any employee in any calendar  year,  shall be  appropriately  adjusted by the
Board of Directors,  whose  determination shall be conclusive and binding on all
parties.  Such adjustment may provide for the  elimination of fractional  shares
that  might  otherwise  be  subject  to  options   without   payment   therefor.

                                       7
<PAGE>

Notwithstanding  the  foregoing,  no  adjustment  shall be made pursuant to this
Paragraph 12 if such  adjustment (a) would cause the Plan to fail to comply with
Section 422 of the Code or with Rule 16b-3 of the Exchange Act (if applicable to
such option), or (b) would be considered as the adoption of a new plan requiring
shareholder approval.

         In the event of a proposed  dissolution  or liquidation of the Company,
or in the event of a proposed sale of all or substantially  all of the assets of
the Company, or the merger of the Company with or into another corporation,  the
Board of Directors of the Company shall, as to outstanding  options,  either (a)
make appropriate provision for the protection of any such outstanding options by
the substitution on an equitable basis of appropriate stock of the Company or of
the merged,  consolidated  or otherwise  reorganized  corporation  which will be
issuable in respect to one share of Common Stock of the Company;  provided  that
the excess of the  aggregate  fair  market  value of the  shares  subject to the
options  immediately  after such substitution over the purchase price thereof is
not more than the  excess  of the  aggregate  fair  market  value of the  shares
subject to such options  immediately  before such substitution over the purchase
price  thereof,  or (b) upon  written  notice to an  optionee,  provide that all
unexercised  options must be exercised  within a specified number of days of the
date of such notice or they will be  terminated.  In any such case, the Board of
Directors  may,  in  its  discretion,  advance  the  lapse  of  any  waiting  or
installment periods and exercise dates.

         13. Amendments and Termination of the Plan. The Plan was adopted by the
Board of Directors on March 17,  2000.  No option may be granted  under the Plan
after March 17, 2010. The Board of Directors,  without  further  approval of the
Company's shareholders,  may at any time suspend or terminate the Plan, in whole
or in  part,  or  amend  it from  time to time in such  respects  as it may deem
advisable,  including without  limitation,  in order that ISOs granted hereunder
meet the requirements for "incentive stock options" under the Code, or to comply
with the provisions of Rule 16b-3 or Section 162(m) of the Code or any change in
applicable laws or regulations,  ruling or  interpretation  of any  governmental
agency  or  regulatory  body;  provided,  however,  that no  amendment  shall be
effective, without the requisite prior or subsequent shareholder approval, which
would (a) except as contemplated in Paragraph 12, increase the maximum number of
shares of Common Stock for which options may be granted under the Plan or change
the maximum  number of shares for which  options may be granted to  employees in
any calendar  year,  (b) change the  eligibility  requirements  for  individuals
entitled  to  receive  options  hereunder,  or (c) make  any  change  for  which
applicable  law  or  any   governmental   agency  or  regulatory  body  requires
shareholder approval. No termination,  suspension or amendment of the Plan shall
adversely  affect the rights of an optionee  under any option  granted under the
Plan  without  such  optionee's  consent.  The  power of the  Administrators  to
construe  and  administer  any  option  granted  under  the  Plan  prior  to the
termination or suspension of the Plan shall  continue after such  termination or
during such suspension.

         14.  Non-Transferability.  No option  granted  under the Plan  shall be
transferable  other than by will or the laws of descent  and  distribution,  and
options  may be  exercised,  during the  lifetime of the  optionee,  only by the
optionee or the optionee's Legal

                                       8
<PAGE>


Representatives.  Except  to the  extent  provided  above,  options  may  not be
assigned, transferred,  pledged, hypothecated or disposed of in any way (whether
by  operation  of law or  otherwise)  and shall  not be  subject  to  execution,
attachment or similar  process,  and any such  attempted  assignment,  transfer,
pledge,  hypothecation or disposition shall be null and void ab initio and of no
force or effect.

         15.  Withholding  Taxes. The Company,  or its Subsidiary or Parent,  as
applicable,  may withhold (a) cash or (b) with the consent of the Administrators
(in the  Contract  or  otherwise),  shares  of Common  Stock to be  issued  upon
exercise of an option or a combination  of cash and shares,  having an aggregate
fair market  value  (determined  in  accordance  with  Paragraph 5) equal to the
amount which the Administrators determine is necessary to satisfy the obligation
of the Company,  a  Subsidiary  or Parent to withhold  Federal,  state and local
income taxes or other amounts incurred by reason of the grant, vesting, exercise
or  disposition  of an option or the  disposition  of the  underlying  shares of
Common Stock. Alternatively,  the Company may require the optionee to pay to the
Company such amount, in cash, promptly upon demand.

         16. Legends;  Payment of Expenses.  The Company may endorse such legend
or legends upon the certificates for shares of Common Stock issued upon exercise
of an option under the Plan and may issue such "stop  transfer"  instructions to
its  transfer  agent in respect  of such  shares as it  determines,  in its sole
discretion,  to be necessary or appropriate to (a) prevent a violation of, or to
perfect an exemption from, the registration  requirements of the Securities Act,
applicable state securities laws or other legal requirements,  (b) implement the
provisions  of the Plan or any  agreement  between the Company and the  optionee
with  respect to such  shares of Common  Stock,  or (c)  permit  the  Company to
determine  the  occurrence  of a  "disqualifying  disposition,"  as described in
Section 421(b) of the Code, of the shares of Common Stock  transferred  upon the
exercise of an ISO granted under the Plan.

         The Company  shall pay all issuance  taxes with respect to the issuance
of shares of Common Stock upon the exercise of an option granted under the Plan,
as well as all fees and expenses incurred by the Company in connection with such
issuance.

         17. Use of Proceeds. The cash proceeds to be received upon the exercise
of an option  under the Plan shall be added to the general  funds of the Company
and used for such corporate purposes as the Board of Directors may determine, in
its sole discretion.

         18.  Substitutions  and  Assumptions of Options of Certain  Constituent
Corporations.  Anything in this Plan to the contrary notwithstanding,  the Board
of Directors may, without further approval by the  shareholders,  substitute new
options for prior options of a Constituent  Corporation (as such term is defined
in Paragraph 19) or assume the prior options of such Constituent Corporation.

                                       9
<PAGE>

19.      Definitions.

         (a) "Cause",  in connection with the termination of an optionee,  shall
mean (i) "cause," as such term (or any similar  term,  such as "with  cause") is
defined in any employment, consulting or other applicable agreement for services
between  the  Company  and  such  optionee,  or (ii) in the  absence  of such an
agreement,  "cause"  as such term is  defined in the  Contract  executed  by the
Company and such  optionee  pursuant to Paragraph 11, or (iii) in the absence of
both of the foregoing,  (A) indictment of such optionee for any illegal conduct,
(B) failure of such optionee to adequately  perform any of the optionee's duties
and  responsibilities  in  any  capacity  held  with  the  Company,  any  of its
Subsidiaries  or any Parent (other than any such failure  resulting  solely from
such optionee's physical or mental incapacity), (C) the commission of any act or
failure to act by such  optionee  that  involves  moral  turpitude,  dishonesty,
theft,  destruction  of property,  fraud,  embezzlement  or  unethical  business
conduct, or that is otherwise injurious to the Company,  any of its Subsidiaries
or any Parent or any other affiliate of the Company (or its or their  respective
employees), whether financially or otherwise, (D) any violation by such optionee
of any Company  rule or policy,  or (E) any  violation  by such  optionee of the
requirements  of such  Contract,  any other  contract or  agreement  between the
Company and such optionee or this Plan (as in effect from time to time); in each
case, with respect to subsections (A) through (E), as determined by the Board of
Directors.

         (b) "Constituent  Corporation" shall mean any corporation which engages
with the Company, its Parent or any Subsidiary in a transaction to which Section
424(a) of the Code applies (or would apply if the option  assumed or substituted
were an ISO), or any Parent or any Subsidiary of such corporation.

         (c) "Disability" shall mean a permanent and total disability within the
meaning of Section 22(e)(3) of the Code.

         (d) "Legal  Representative"  shall mean the executor,  administrator or
other  person who at the time is  entitled  by law to  exercise  the rights of a
deceased or  incapacitated  optionee with respect to an option granted under the
Plan.

         (e) "Parent"  shall mean a "parent  corporation"  within the meaning of
Section 424(e) of the Code.

         (f)  "Subsidiary"  shall  mean a  "subsidiary  corporation"  within the
meaning of Section 424(f) of the Code.

         20. Governing Law. The Plan, such options as may be granted  hereunder,
the  Contracts  and all related  matters  shall be governed by, and construed in
accordance  with, the laws of the State of New York,  without regard to conflict
or choice of law provisions.

                                       10
<PAGE>

         Neither the Plan nor any Contract  shall be  construed  or  interpreted
with any  presumption  against the Company by reason of the Company  causing the
Plan  or  Contract  to  be  drafted.   Whenever  from  the  context  it  appears
appropriate,  any term stated in either the singular or plural shall include the
singular and plural,  and any term stated in the  masculine,  feminine or neuter
gender shall include the masculine, feminine and neuter.

         21. Partial Invalidity. The invalidity,  illegality or unenforceability
of any  provision  in the Plan,  any  option or  Contract  shall not  affect the
validity,  legality or enforceability of any other provision, all of which shall
be valid,  legal and  enforceable to the fullest extent  permitted by applicable
law.

         22.  Shareholder  Approval.  The Plan shall be subject to approval by a
majority of the votes present in person and by proxy  entitled to vote hereon at
a duly held meeting of the Company's  shareholders at which a quorum is present.
No options granted hereunder may be exercised prior to such approval,  provided,
however, that the date of grant of any option shall be determined as if the Plan
had not been subject to such approval.  Notwithstanding  the  foregoing,  if the
Plan is not approved by a vote of the  shareholders  of the Company on or before
March 17, 2001, the Plan and any options granted hereunder shall terminate.

                                       11
<PAGE>

                                    EXHIBIT B
                                    ---------

           PROPOSED FORM OF AMENDMENT TO CERTIFICATE OF INCORPORATION
           INCREASING THE NUMBER OF AUTHORIZED SHARES OF COMMON STOCK

                            CERTIFICATE OF AMENDMENT

                                       OF

                          CERTIFICATE OF INCORPORATION

                                       OF

                          AMERICAN MEDICAL ALERT CORP.

               (UNDER SECTION 805 OF THE BUSINESS CORPORATION LAW)

         1. The name of the corporation is American Medical Alert Corp.

         2. The Certificate of Incorporation of the corporation was filed by the
Department of State on January 14, 1981.

         3. A Certificate of Amendment of the Certificate of  Incorporation  was
filed in the office of the  Department  of State at Albany,  New York on each of
August 12, 1981, December 1, 1983 and July 2, 1997.

         4. The  certificate  of  incorporation  of the  corporation  is  hereby
amended by  striking  out the first  sentence of Article  Fourth  thereof and by
substituting  in lieu of said first sentence of Article Fourth the following new
first sentence of Article Forth:

         "The total number of shares of stock which the  corporation  shall have
         authority to issue shall be  21,000,000  of which  20,000,000  shall be
         common stock,  par value $.01 per share,  and 1,000,000 shares shall be
         preferred stock, par value $.01 per share."

         5. The amendment to the corporation's  Certificate of Incorporation was
authorized by vote of the board of directors  followed by vote of the holders of
a majority of all the outstanding shares of Common Stock of the corporation.

         IN WITNESS  WHEREOF,  we have executed this certificate this ___ day of
June,  2000,  and do hereby  affirm  under the  penalties  of perjury,  that the
statements contained therein have been examined by us and are true and correct.

            -----------------------                     -----------------------
            Howard M. Siegel                            John Rogers
            Chairman and CEO                            Secretary


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