DALLAS GOLD & SILVER EXCHANGE INC /NV/
DEF 14A, 1997-04-25
JEWELRY STORES
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                            SCHEDULE 14A INFORMATION
 Proxy Statement Pursuant to Section 14(a)of the Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [x]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ] Preliminary Proxy Statement

[ ]Confidential,for Use of the Commission Only(as permitted by Rule 14a-6(e)(2))

[x] Definitive Proxy Statement

[ ] Definitive Additional Materials

[ ] Soliciting Material Pursuant to 240.14a-11(c) or 240.14-12

                      Dallas Gold And Silver Exchange, Inc.
                (Name of Registrant as Specified In Its Charter)

Payment of Filing Fee (Check the appropriate box):

[x] No fee required

[ ] Fee computed on table below per Exchange Acr Rules  14a-6(i)(4)  and 0-11
     1) Title of each class of securities to which transaction applies:

     --------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:

     --------------------------------------------------------------------------
     3) Per unit price or other  underlying  value of  transaction  computed  to
        Exchange  Act Rule  0-11  (Set  forth the  amount  on which  the  filing
        fee is calculated and state hoe it was determined):

      -------------------------------------------------------------------------
     4) Total fee paid:

     --------------------------------------------------------------------------

[ ] Fee paid previously with preliminary materials.
[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
0-11(a)(2)  and  identify  the  filling  for which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

     1) Amount Previously Paid:

     ------------------------------------------------
     2) Form, Schedule or Registration Statement No.:

     ------------------------------------------------
     3) Filing Party:

     ------------------------------------------------
     4) Date Filed:
     
     ------------------------------------------------




<PAGE>




                      DALLAS GOLD AND SILVER EXCHANGE, INC.


                                ----------------


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                             To be held June 9, 1997



Notice is hereby given that the Annual  Meeting of  Shareholders  of Dallas Gold
and Silver Exchange,  Inc. will be held on Monday, June 9, 1997, at 6:00 P.M. at
the Company's  executive  offices at 2817 Forest Lane,  Dallas,  Texas,  for the
purpose of considering and voting upon:

   1. The election of Directors.

   2. Transacting such other business as may properly come before the meeting.

The close of business on April 18,  1997,  has been fixed as the record date for
determining the  shareholders  entitled to notice of and to vote at this meeting
and any adjournment  thereof, and only shareholders of record on such date shall
be entitled to notice of and to vote at the meeting.

Please  promptly  date,  sign and mail the  enclosed  proxy  using the  enclosed
address envelope which needs no postage if mailed within the United States.




                               By order of the Board of Directors




                               Dr. L.S. Smith, Ph.D
                               Chairman of the Board
                               and Secretary
Dated: April 25, 1997





<PAGE>



                                 PROXY STATEMENT

                                ----------------

                      DALLAS GOLD AND SILVER EXCHANGE, INC.
                                2817 Forest Lane
                               Dallas, Texas 75234

                                 ---------------

                         ANNUAL MEETING OF SHAREHOLDERS


This statement is furnished to shareholders in connection with the  solicitation
by the  Board of  Directors  of  Dallas  Gold and  Silver  Exchange,  Inc.  (the
"Company") of proxies to be voted at the Annual Meeting of  Shareholders  of the
Company  to be held on June 9, 1997,  at 6:00 P.M.  at the  Company's  executive
offices at 2817 Forest Lane, Dallas,  Texas, and any adjournment  thereof.  This
proxy  statement  and the  proxies  solicited  hereby  are first  being  sent or
delivered to shareholders on or about April 25, 1997.  Certain  employees of the
Company may solicit proxies by telephone or in person. The expense of preparing,
printing  and mailing the proxies  will be borne by the  Company.  A copy of the
Company's  Annual Report on Form 10-KSB  (including  the  financial  statements)
("Form 10-KSB") is enclosed herewith.


                                     VOTING

The proxy may be revoked by the  shareholder at any time prior to its use. If it
is signed properly by the  shareholder  and is not revoked,  it will be voted at
the  meeting.  If a  shareholder  specifies  how the  proxy is to be voted  with
respect  to the  election  of  Directors,  the proxy will be voted in the manner
specified on the enclosed proxy.

At the close of business on April 18, 1997,  4,420,232  shares of the  Company's
Common Stock, par value $.01 per share, were outstanding and eligible for voting
at the  meeting.  Each  shareholder  of record is  entitled to one vote for each
share held in all  matters to come  before the  meeting.  Only  shareholders  of
record at the close of business on April 18, 1997, are entitled to notice of and
to vote at the meeting.





<PAGE>


                 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

The following table and notes thereto set forth certain  information as of April
18, 1997,  pertaining to securities ownership by persons known to the Company to
own 5% or more of the Company's Common Stock.

The information  contained herein has been obtained from the Company's  records,
from  various  filings made by the named  individuals  with the  Securities  and
Exchange Commission, or from information furnished directly by the individual or
entity to the Company:

    Name and address                  Amount and nature          Percent
  of beneficial owner               of beneficial owner(1)     of class(1)
- ---------------------               ----------------------     -----------
Dr. L. S. Smith, Ph.D                 1,880,149 (2)              42.5%
  2817 Forest Lane
  Dallas, Texas 75234


Craig Alan-Lee                          300,000                   6.8%
  12821 Halkirk Street
  Studio City, CA 91604

- ----------------------
(1)      To the best  knowledge  of the  Company,  all shares are held of record
         with sole voting and investment  power.  All  calculations are based on
         4,420,232 shares outstanding as of the above referenced date.
(2)      Includes 50,000 shares held in trust for the benefit of third parties.






                                       2
<PAGE>

                        SECURITY OWNERSHIP OF MANAGEMENT

The following sets forth  information as of April 18, 1997,  with respect to the
Company's  Common  Stock owned  beneficially  by persons  named  therein who are
nominees for election as directors of the Company and by directors  and officers
as a group.

The information  contained herein has been obtained from the Company's  records,
from  various  filings made by the named  individuals  with the  Securities  and
Exchange Commission, or from information furnished directly by the individual to
the Company:

  Name and address                    Amount and nature         Percent
 of beneficial owner               of beneficial owner(1)     of class(1)
- ----------------------             ----------------------     -----------
Dr. L. S. Smith, Ph.D.                1,880,149 (2)             42.5%
  2817 Forest Lane
  Dallas, Texas 75234

W. H. Oyster                          188,615 (3)                4.3%
  2817 Forest Lane
  Dallas, TX 75234

John Benson                           110,000 (4)                2.5%
  2817 Forest Lane
  Dallas, TX 75234

All directors and officers          2,178,764 (5)               49.3%
  as a group (3 individuals)


- ------------------------
(1)      To the best  knowledge  of the  Company,  all shares are held of record
         with sole voting and investment  power.  All  calculations are based on
         4,420,232 shares outstanding as of the above referenced date.

(2)      See "SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS" preceding.

(3)      Includes 150,000 shares currently exercisable under a stock option with
         an exercise price of $2.21 per share.

(4)      Includes 100,000 shares currently exercisable under stock options with 
         an average exercise price of $1.91 per share.

(5)      Includes 150,000 shares and 100,000 shares currently exercisable under
         stock options with exercise prices of $2.21 and $1.91, respectively.


                                       3
<PAGE>


                              ELECTION OF DIRECTORS

The Company's  Board of Directors at a meeting held on April 4, 1997,  nominated
three  persons to be elected at the Annual  Meeting to serve as Directors of the
Company for a term of one year and until their respective  successors shall have
been elected and shall have qualified.

It is the  intention of the persons  named in the proxy to vote for the election
of the persons  named  below.  If any nominee is unable or  unwilling  to serve,
which the Board of Directors does not anticipate, the persons named in the proxy
will vote for another person in accordance with their judgement.

The following table and notes thereto set forth the age,  principal  occupation,
period of time served as a Director of the  Company,  business  experience,  and
other  directorships  held  by  each  of the  three  nominees  for  election  as
Directors:
                                             Year First
                                               Elected
                                             Director or
                                              Appointed
                                              Officer of
     Name          Age     Position            Company
- ---------------    ---     ---------------   -----------
Dr. L.S. Smith
Ph.D (1)            50     Chairman of the       1980
                           Board of Direc-
                           tors, Chief
                           Executive Officer
                           and Secretary

W.H. Oyster (2)     44     Director, Presi-      1990
                           dent and Chief
                           Operating Officer

John Benson (3)     51     Director and          1992
                           Chief Financial
                           Officer

Business Experience During Last Five Years
- ------------------------------------------

(1)  Chairman of Board of Directors,  and Chief Executive  Officer and Secretary
     of the Company since 1980.
(2)  General Manager, Park Forest Jewelry and Coin Exchange 1986 to 1987; 
     Manager DGSE Corporation, 1988 to present, Director, President and Chief 
     Operating of the Company since January 1990.
(3)  Senior Vice President, UTL Corporation 1970 to 1991; Chief Financial 
     Officer, Computer Automation Inc. 1992; Chief Financial Officer of the
     Company since December 1992.


                                       4
<PAGE>

                COMMITTEES AND MEETINGS OF THE BOARD OF DIRECTORS

The business affairs of the Company are managed by or under the direction of the
Board of Directors.  During 1996, the Company's  Board of Directors met four (4)
times.  All  members  of the  Board of  Directors  were  present  at each of the
meetings.

There are presently no committees of the Board of Directors.


                             EXECUTIVE COMPENSATION


The following  information  is furnished with respect to each of the most highly
compensated  executive  officers of the Company whose cash compensation from the
Company and its  subsidiaries  during the  Company's  last fiscal year  exceeded
$100,000.
                           SUMMARY COMPENSATION TABLE
                           --------------------------

                               Annual Compensation    Long Term         
                               -------------------    Compensation
                                                      ------------     
                                                      Awards
                                                      ------
Name                                                  Securities
and                                                   Under-
Principal                                             lying
Position               Year      Salary      Bonus    Options
- ----------------       ----      ------      -----    -------

Dr. L.S. Smith         1996     $125,000   $10,366        -
Chief Executive        1995     $122,596   $40,000        -
Officer                1994     $108,947   $35,137        -

W.H. Oyster            1996     $125,000   $45,103        -
President and          1995     $122,884   $25,000        -
Chief Operating        1994     $117,048   $22,915      50,000
Officer











                                       5
<PAGE>





                                    AUDITORS

The Company has selected Grant Thornton to be its principal  accountants for the
current fiscal year.

Their fees for the fiscal year ended  December  31,  1996,  were  limited to the
audit of the Company and review of the Company's federal income tax return.

A representative of Grant Thornton will be present at the shareholders'  meeting
and will  have the  opportunity  to make a  statement  if he  desires  to do so.
Further,  the  representative  of Grant Thornton will be available to respond to
appropriate questions.


                   SUBMISSION OF SHAREHOLDER PROPOSALS FOR THE
                        1998 ANNUAL SHAREHOLDERS MEETING

Any  shareholder  desiring  to submit a proposal  for action at the 1998  Annual
Meeting of Shareholders  which is desired to be presented in the Company's Proxy
Statement  with  respect to such  meeting  should  submit  such  proposal to the
Company at its  principal  place of business no later than  December  27,  1997.
Matters  pertaining to such proposals,  including the number and length thereof,
eligibility  of  persons  entitled  to have  such  proposal  included  and other
respects are  regulated by the  Securities  and Exchange Act of 1934,  Rules and
Regulations  of the  Securities  and  Exchange  Commission  and  other  laws and
regulations to which interested persons should refer.


                                  OTHER MATTERS

The Board of Directors does not know of any other matters that will be presented
at the meeting  other than matters  that will be presented at the meeting  other
than matters incident to the conduct thereof.  However,  if any matters properly
come before the meeting or any adjournments,  it is intended that the holders of
the  proxies  named  in the  accompanying  proxy  will  vote  thereon  at  their
discretion.




                                             By Order of the Board of Directors




                                             Dr. L. S. SMITH, Ph.D
                                             Chairman of the Board
                                             and Secretary



                                       6
<PAGE>

                                  FORM OF PROXY
                                  -------------

                                      FRONT

PROXY                  DALLAS GOLD AND SILVER EXCHANGE, INC.

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned hereby appoints Dr. L. S. Smith and John Benson as Proxies,

each with the power to appoint  his  substitute  and hereby  authorizes  them to

represent and to vote as designed below,all the shares of Common Stock of Dallas

Gold and Silver  Exchange  Inc. held of record by the  undersigned  on April 18,

1997, at the Annual Meeting of Shareholders to be held June 9, 1997, or any 

adjournment thereof.

<TABLE>
<CAPTION>
<S>                                                                            <C>
1.  ELECTION OF DIRECTORS  FOR all nominees listed below (except     WITHHOLD AUTHORITY to vote for
                           as marked to the contrary below  ____     all nominees listed  ____
</TABLE>

     INSTRUCTION:  To withhold  authority to vote for any individual,  cross out
                   the nominee's name in the List below.


                Dr. L. S. Smith    W. H. Oyster    John Benson


2. In their  discretion,  the  Proxies  are  authorized  to vote upon such other
   business as may properly come before the meeting.



                                     REVERSE


THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY
THE UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED
FOR PROPOSAL 1.


                                                                               
Please sign exactly as name below.


                    When shares are held by joint  tenants,  both  should  sign.
                    When  signing  as  attorney,  as  executor,   administrator,
                    trustee or  guardian,  please give full title as such.  If a
                    corporation, please sign in full corporate name by President
                    or other authorized officer.  If a partnership,  please sign
                    in partnership name by authorized person.

                    Dated:                            , 1997
                          ---------------------------- 

                    ----------------------------------    
                    Signature

                    ----------------------------------
                    Signature if held jointly



        PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY USING
THE ENCLOSED ENVELOPE.



                                       7


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