LIMITED INC
10-Q, 1994-09-13
WOMEN'S CLOTHING STORES
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<PAGE>
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.   20549
                       __________________________________


                                    FORM 10-Q


/X/  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended July 30, 1994
                               -------------

                                       OR

/ /  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the transition period from _________________________ to ____________________



                          Commission file number 1-8344
                                                 ------


                                THE LIMITED, INC.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)




           Delaware                                    31-1029810
- - --------------------------------        ----------------------------------------
(State or other jurisdiction of           (I.R.S. Employer Identification No.)
incorporation or organization)




            Three Limited Parkway, P.O. Box 16000, Columbus, OH 43230
            ---------------------------------------------------------
             (Address of principal executive offices)      (Zip Code)


Registrant's telephone number, including area code        (614)   479-7000
                                                   ----------------------------



Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.    Yes   X       No
                                          -----        -----

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.


               Class                         Outstanding at September 2, 1994
- - --------------------------------------       ----------------------------------
Common Stock, $.50 Par Value                       Shares 358,146,619

<PAGE>
                                THE LIMITED, INC.
                                TABLE OF CONTENTS



                                                                       Page No.
                                                                       --------
Part I.   Financial Information

     Item 1.  Financial Statements
          Consolidated Statements of Income
               Thirteen and Twenty-six Weeks Ended
                    July 30, 1994 and July 31, 1993. . . . . . . . . .    3

          Consolidated Balance Sheets
                    July 30, 1994 and January 29, 1994 . . . . . . . .    4

          Consolidated Statements of Cash Flows
               Twenty-six Weeks Ended
                    July 30, 1994 and July 31, 1993. . . . . . . . . .    5

          Notes to Consolidated Financial Statements . . . . . . . . .    6

     Item 2.  Management's Discussion and Analysis of
                Results of Operations and Financial Condition. . . . . . 10


Part II.  Other Information

     Item 6.  Exhibits and Reports on Form 8-K . . . . . . . . . . . . . 16

<PAGE>
                         PART I - FINANCIAL INFORMATION

Item 1.   FINANCIAL STATEMENTS

                       THE LIMITED, INC. AND SUBSIDIARIES
                        CONSOLIDATED STATEMENTS OF INCOME
                      (Thousands except per share amounts)

                                   (Unaudited)

<TABLE>
<CAPTION>
                                    Thirteen Weeks Ended   Twenty-six Weeks Ended
                                    --------------------   ----------------------
                                    July 30,    July 31,    July 30,    July 31,
                                      1994        1993        1994        1993
                                   ----------  ----------  ----------  ----------
<S>                                <C>         <C>         <C>         <C>
NET SALES                          $1,585,392  $1,689,055  $3,067,020  $3,207,616

  Cost of Goods Sold, Occupancy
    and Buying Costs                1,182,726   1,261,345   2,279,423   2,399,179
                                   ----------  ----------  ----------  ----------

GROSS INCOME                          402,666     427,710     787,597     808,437

  General, Administrative and
    Store Operating Expenses          300,400     301,416     594,161     596,654
                                   ----------  ----------  ----------  ----------

OPERATING INCOME                      102,266     126,294     193,436     211,783

  Interest Expense                    (14,750)    (16,349)    (29,420)    (31,337)

  Other Income, net                     1,316       1,287       4,092       3,011
                                   ----------  ----------  ----------  ----------


INCOME BEFORE INCOME
  TAXES                                88,832     111,232     168,108     183,457

  Provision for Income Taxes           35,000      43,000      67,000      71,000
                                   ----------  ----------  ----------  ----------

NET INCOME                         $   53,832  $   68,232  $  101,108  $  112,457
                                   ----------  ----------  ----------  ----------
                                   ----------  ----------  ----------  ----------

NET INCOME PER SHARE                     $.15        $.19        $.28        $.31
                                   ----------  ----------  ----------  ----------
                                   ----------  ----------  ----------  ----------

DIVIDENDS PER SHARE                      $.09        $.09        $.18        $.18
                                   ----------  ----------  ----------  ----------
                                   ----------  ----------  ----------  ----------

WEIGHTED AVERAGE
  SHARES OUTSTANDING                  358,634     363,889     358,599     363,972
                                   ----------  ----------  ----------  ----------
                                   ----------  ----------  ----------  ----------

</TABLE>




The accompanying notes are an integral part of these consolidated financial
statements.



                                        3
<PAGE>

                       THE LIMITED, INC. AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS

                                   (Thousands)


<TABLE>
<CAPTION>
                                    July 30,        January 29,
                 ASSETS               1994             1994
                 ------            ----------       ----------
                                   (Unaudited)
<S>                                <C>              <C>
CURRENT ASSETS:
  Cash and Equivalents             $  108,250       $  320,558
  Accounts Receivable               1,120,038        1,056,911
  Inventories                         867,316          733,700
  Other                               133,187          109,456
                                   ----------       ----------

TOTAL CURRENT ASSETS                2,228,791        2,220,625

PROPERTY AND EQUIPMENT, NET         1,666,527        1,666,588

OTHER ASSETS                          302,465          247,892
                                   ----------       ----------

TOTAL ASSETS                       $4,197,783       $4,135,105
                                   ----------       ----------
                                   ----------       ----------


    LIABILITIES AND SHAREHOLDERS' EQUITY
    ------------------------------------

CURRENT LIABILITIES:
  Accounts Payable                    320,008          250,363
  Accrued Expenses                    364,658          347,892
  Certificates of Deposit              23,000           15,700
  Income Taxes                         29,798           93,489
                                   ----------       ----------

TOTAL CURRENT LIABILITIES             737,464          707,444

LONG-TERM DEBT                        650,000          650,000

DEFERRED INCOME TAXES                 266,077          275,101

OTHER LONG-TERM LIABILITIES            60,217           61,267

SHAREHOLDERS' EQUITY:
  Common Stock                        189,727          189,727
  Paid-in Capital                     130,401          128,906
  Retained Earnings                 2,433,788        2,397,112
                                   ----------       ----------

                                    2,753,916        2,715,745

  Less Treasury Stock,
    at average cost                  (269,891)        (274,452)
                                   ----------       ----------

TOTAL SHAREHOLDERS' EQUITY          2,484,025        2,441,293

                                   ----------       ----------

TOTAL LIABILITIES AND
  SHAREHOLDERS' EQUITY             $4,197,783       $4,135,105
                                   ----------       ----------
                                   ----------       ----------
</TABLE>

The accompanying notes are an integral part of these consolidated financial
statements.


                                        4
<PAGE>
                       THE LIMITED, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

                                   (Thousands)

                                   (Unaudited)

<TABLE>
<CAPTION>

                                                       Twenty-six Weeks Ended
                                                       ----------------------
                                                        July 30,    July 31,
                                                          1994        1993
                                                       ----------  ----------
<S>                                                     <C>         <C>

CASH FLOWS FROM OPERATING ACTIVITIES:
  Net Income                                             $101,108    $112,457

  Impact of other operating activities on cash flows:
    Depreciation and amortization                         127,928     139,029
    Changes in assets and liabilities:
      Accounts receivable                                 (63,127)    (27,367)
      Inventories                                        (133,616)   (100,691)
      Accounts payable and accrued expenses                86,411         101
      Income taxes                                        (63,691)    (66,605)
      Other assets and liabilities                        (73,656)    (32,290)
                                                         --------    --------

NET CASH (USED FOR) PROVIDED FROM OPERATING
ACTIVITIES                                                (18,643)     24,634
                                                         --------    --------

CASH USED FOR INVESTING ACTIVITIES
  Capital expenditures                                   (142,588)   (161,952)
                                                         --------    --------


FINANCING ACTIVITIES:
  Net proceeds of (repayments) commercial paper
    borrowings and certificates of deposit                  7,300     (28,222)
  Proceeds from issuance of unsecured notes                     -     250,000
  Dividends paid                                          (64,433)    (65,299)
  Stock options and other                                   6,056       3,002
                                                         --------    --------

NET CASH (USED FOR) PROVIDED FROM FINANCING
ACTIVITIES                                                (51,077)    159,481
                                                         --------    --------

NET (DECREASE) INCREASE IN CASH AND
  EQUIVALENTS                                            (212,308)     22,163
  Cash and equivalents, beginning of year                 320,558      41,235
                                                         --------    --------

CASH AND EQUIVALENTS, END OF PERIOD                      $108,250     $63,398
                                                         --------    --------
                                                         --------    --------

</TABLE>




The accompanying notes are an integral part of these consolidated financial
statements.



                                        5

<PAGE>

                       THE LIMITED, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)


1.   BASIS OF PRESENTATION

     The consolidated financial statements include the accounts of The Limited,
     Inc. (the "Company") and all significant subsidiaries which are more than
     50 percent owned and controlled.  All significant intercompany balances and
     transactions have been eliminated in consolidation.

     Investments in other entities (including joint ventures) which are more
     than 20 percent owned are accounted for on the equity method.

     The consolidated financial statements as of and for the periods ended July
     30, 1994 and July 31, 1993 are unaudited and are presented pursuant to the
     rules and regulations of the Securities and Exchange Commission.
     Accordingly, the consolidated financial statements should be read in
     conjunction with the financial statement disclosures contained in the
     Company's 1993 Annual Report.  In the opinion of management, the
     accompanying consolidated financial statements reflect all adjustments
     (which are of a normal recurring nature) necessary to present fairly the
     financial position and results of operations and cash flows for the interim
     periods, but are not necessarily indicative of the results of operations
     for a full fiscal year.

     The consolidated financial statements as of July 30, 1994 and for the
     thirteen and twenty-six week periods ended July 30, 1994 and July 31, 1993
     included herein have been reviewed by the independent accounting firm of
     Coopers & Lybrand and the report of such firm follows the notes to
     consolidated financial statements.

2.   INVENTORIES

     The fiscal year of the Company and its subsidiaries is comprised of two
     principal selling seasons:  Spring (the first and second quarters) and Fall
     (the third and fourth quarters).  Valuation of finished goods inventories
     is based principally upon the lower of average cost or market determined on
     a first-in, first-out basis utilizing the retail method.  Inventory
     valuation at the end of the first and third quarters reflects adjustments
     for inventory markdowns and shrinkage estimates for the total selling
     season.

3.   INCOME TAXES

     The provision for income taxes is based on the current estimate of the
     annual effective tax rate.  Income taxes paid during the twenty-six weeks
     ended July 30, 1994 and July 31, 1993 approximated $130.4 million and
     $136.1 million.

     The Internal Revenue Service has assessed the Company for additional taxes
     and interest for 1989 and 1990.  The assessment was based primarily on the
     treatment of transactions involving the Company's foreign operations and
     construction allowances.  The Company strongly disagrees with the
     assessment and is vigorously contesting the matter.  Management believes
     resolution of this matter will not have a material adverse effect on the
     Company's results of operations or financial condition.



                                        6

<PAGE>

4.   FINANCING ARRANGEMENTS

     Long-term debt consisted of ($000):


                                             July 30,       January 29,
                                               1994            1994
                                             --------       -----------
     7 1/2% Debentures due March, 2023       $250,000        $250,000
     7.80% Notes due May, 2002                150,000         150,000
     9 1/8% Notes due February, 2001          150,000         150,000
     8 7/8% Notes due August, 1999            100,000         100,000
                                             --------        --------
                                             $650,000        $650,000
                                             --------        --------
                                             --------        --------


     Effective April 28, 1994, the Company amended its two revolving credit
     agreements (the "Agreements") totaling $840 million.  One Agreement
     provides the Company available borrowings of up to $490 million.  The other
     Agreement provides World Financial Network National Bank, a wholly-owned
     consolidated subsidiary, available borrowings of up to $350 million.
     Borrowings outstanding under the Agreements are due December 4, 1999.
     However, the revolving terms of each of the Agreements may be extended an
     additional two years upon notification by the Company at least 60 days
     prior to December 4, 1996, subject to the approval of the lending banks.
     Both Agreements have similar borrowing options, including interest rates
     which are based on either the lender's "Base Rate", as defined, LIBOR, CD
     based options or at a rate submitted under a bidding process.  Aggregate
     commitment and facility fees for the Agreements approximate 0.11% of the
     total commitment.  The Agreements place restrictions on the amount of the
     Company's working capital, debt and net worth.  No amounts were outstanding
     under the Agreements at July 30, 1994.

     The Agreements support the Company's commercial paper program which funds
     working capital and other general corporate requirements.  No commercial
     paper was outstanding at July 30, 1994.

     Under the Company's shelf registration statement, up to $250 million of
     debt securities and warrants to purchase debt securities may be issued.

     All long-term debt outstanding at July 30, 1994 and January 29, 1994 is
     unsecured.

     Interest paid during the twenty-six weeks ended July 30, 1994 and July 31,
     1993 approximated $24.1 million and $21.7 million.


                                        7

<PAGE>


5.   PROPERTY AND EQUIPMENT, NET

     Property and equipment, net, consisted of ($000):

                                                  July 30,       January 29,
                                                    1994            1994
                                                 ----------      -----------

     Property and equipment, at cost             $2,710,479      $2,638,197
     Accumulated depreciation and amortization   (1,043,952)       (971,609)
                                                 ----------      ----------
     Property and equipment, net                 $1,666,527      $1,666,588
                                                 ----------      ----------
                                                 ----------      ----------

6.   SPECIAL AND NONRECURRING ITEMS

     During the third quarter of 1993, the Company approved a plan which
     includes the following components:  the sale of a 60% interest in the
     Brylane mail order business; the acceleration of the store remodeling,
     downsizing and closing program at the Limited Stores and Lerner divisions;
     and the refocusing of the merchandise strategy at the Henri Bendel
     division.

     The remodeling, downsizing and closing program includes approximately 360
     Limited and Lerner stores and is expected to be completed by the end of
     1995.  The Company had closed approximately 85 of these stores and
     remodeled approximately 95 of these stores as of July 30, 1994.

     The net impact of the plan is anticipated to be immaterial to future
     operations.


                                        8

<PAGE>




[COOPERS & LYBRAND LETTERHEAD]


                             REPORT OF INDEPENDENT ACCOUNTANTS







To the Audit Committee of
     The Board of Directors of
     The Limited, Inc.





We have reviewed the condensed consolidated balance sheet of The Limited, Inc.
and Subsidiaries at July 30, 1994, and the related condensed consolidated
statements of income and cash flows for the thirteen-week and twenty-six-week
periods ended July 30, 1994 and July 31, 1993.  These financial statements are
the responsibility of the Company's management.



We conducted our review in accordance with standards established by the American
Institute of Certified Public Accountants.  A review of interim financial
information consists principally of applying analytical procedures to financial
data and making inquiries of persons responsible for financial and accounting
matters.  It is substantially less in scope than an audit conducted in
accordance with generally accepted auditing standards, the objective of which is
the expression of an opinion regarding the financial statements taken as a
whole. Accordingly, we do not express such an opinion.



Based on our review, we are not aware of any material modifications that should
be made to the accompanying financial statements for them to be in conformity
with generally accepted accounting principles.



We have previously audited, in accordance with generally accepted auditing
standards, the consolidated balance sheet as of January 29, 1994, and the
related consolidated statements of income, shareholders' equity, and cash flows
for the year then ended (not presented herein); and in our report dated February
14, 1994 we expressed an unqualified opinion on those consolidated financial
statements.  In our opinion, the information set forth in the accompanying
condensed consolidated balance sheet as of January 29, 1994, is fairly stated,
in all material respects, in relation to the consolidated balance sheet from
which it has been derived.






                                             /s/ Coopers & Lybrand L.L.P
                                             COOPERS & LYBRAND L.L.P.







Columbus, Ohio

September 8, 1994









                                        9

<PAGE>

Item  2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF
          OPERATIONS AND FINANCIAL CONDITION

RESULTS OF OPERATIONS

During the second quarter of 1994, net sales increased 1% to $1.585 billion
compared to $1.563 billion a year ago (excluding Brylane sales).  Net income for
the quarter was $53.8 million compared to $68.2 million last year and earnings
per share were $.15 compared to $.19 per share in 1993.

Divisional highlights include the following:

     Victoria's Secret Stores operating income was up significantly over last
     year and was their best ever second quarter operating income rate.

     Victoria's Secret Catalogue generated significant sales and operating
     income increases.

     Structure continued to produce strong sales gains.

     Abercrombie & Fitch improved margins dramatically and, as a consequence,
     had a significantly improved bottom line.

     Bath & Body Works delivered a significant increase in sales and the highest
     store-for-store sales gains in the Company.

     Limited Too produced meaningful sales and operating income improvements.

The comparable store sales of the women's apparel businesses (Express, Lerner,
Limited Stores, Lane Bryant and Henri Bendel) decreased 13%, consistent with the
sales pattern seen in the first quarter.  As a consequence, these businesses, in
aggregate, produced lower second quarter operating income than last year.

Sales for the twenty-six weeks ended July 30, 1994 increased 3% over the same
period in 1993 (excluding Brylane sales).  Operating income decreased 9% to
$193.4 million, while net income decreased 10% to $101.1 million.  Earnings per
share decreased 10% to $.28 per share.


                                       10

<PAGE>

FINANCIAL SUMMARY

The following summarized financial data compares the thirteen and twenty-six
week periods ended July 30, 1994 to the comparable periods for 1993:

<TABLE>
<CAPTION>

                                                  Change                        Change
                                                  From                          From
                                Second Quarter    Prior        Year-to-Date     Prior
                               1994      1993     Period     1994      1993     Period
                              ------    ------    ------    -------   -------   ------
<S>                           <C>       <C>       <C>       <C>       <C>       <C>

Retail Sales (millions)       $1,445    $1,460     (1%)     $2,804    $2,758      2%
Catalogue Sales (millions)       140       229    (39%)        263       450    (42%)
                              ------    ------    ------    ------    ------    ------

Total Net Sales (millions)    $1,585    $1,689     (6%)     $3,067    $3,208     (4%)
                              ------    ------    ------    ------    ------    ------
                              ------    ------    ------    ------    ------    ------

Increase (Decrease) in
  Comparable Store Sales       (7%)        4%                (4%)        1%

Retail Sales Increase
  Attributable to New and
     Remodeled Stores           6%         9%                 6%         8%

Retail Sales per Average
  Selling Square Foot         $58.52    $62.62     (7%)     $113.86   $119.06    (4%)

Retail Sales per Average Store
  (thousands)                  $310      $327      (5%)       $602      $619     (3%)




Average Store Size at End of
  Quarter (square feet)       5,287     5,237        1%

Number of Stores:
Beginning of Period           4,641     4,457        4%      4,623     4,425      4%
  Opened                         71        58                  121       116
  Closed                        (16)      (34)                 (48)      (60)
                              -----     -----     ------    ------    ------    ------

End of Period                 4,696     4,481        5%      4,696     4,481       5%
                              -----     -----     ------    ------    ------    ------
                              -----     -----     ------    ------    ------    ------
</TABLE>


                                       11
 <PAGE>

NET SALES

Retail sales for the second quarter of 1994 decreased 1% from the second quarter
of 1993 primarily due to the decline in sales productivity at the Company's
women's apparel divisions where comparable store sales decreased 13%.  The non-
women's apparel businesses (lingerie, men's, girl's and personal care) had
comparable store sales increases of over 10%.

The year-to-date 1994 retail sales increase of 2% is a result of a 15% increase
in comparable store sales at the non-women's apparel businesses combined with 6%
increase in sales attributable to new and remodeled stores.  Women's apparel
comparable store sales for the year-to-date period declined 10%.

Catalogue sales decreased 39% in the second quarter due to Brylane sales being
excluded in the second quarter of 1994.  Had the second quarter of 1993 excluded
Brylane, catalogue sales would have increased 37% as the number of books mailed
increased significantly and was somewhat offset by a slight decline in the
average demand per book.

Year-to-date catalogue sales decreased 42% due to Brylane sales being excluded
in the 1994 year-to-date results.  Had 1993 excluded Brylane, catalogue sales
would have increased over 26% as the number of books mailed increased
significantly and average demand per book also increased slightly.

<TABLE>
<CAPTION>

                                    # of Stores               Selling Sq. Ft. (000's)
                              --------------------------    --------------------------
                                                  Change                        Change
                                                  From                          From
                              July 30,  July 31,  Prior     July 30,  July 31,  Prior
                                1994      1993    Period      1994      1993    Period
                              --------  --------  ------    --------  --------  ------
<S>                            <C>       <C>       <C>      <C>       <C>       <C>

Express                          690       650       40       4,090     3,609     481
Lerner                           864       897      (33)      6,694     6,897    (203)
Limited Stores                   726       748      (22)      4,444     4,352      92
Lane Bryant                      815       813        2       3,858     3,815      43
Henri Bendel                       4         4        0          93        93       0
Victoria's Secret Stores         578       559       19       2,430     2,155     275
Cacique                          109        92       17         324       260      64
Structure                        417       355       62       1,523     1,225     298
Abercrombie & Fitch               56        41       15         462       343     119
Bath & Body Works                244       131      113         338       146     192
Penhaligon's                       7         6        1           3         3       0
Limited Too                      186       185        1         570       568       2
                               -----     -----      ---      ------    ------   -----
Total Stores and
  Selling Square
  Feet                         4,696     4,481      215      24,829    23,466   1,363
                               -----     -----      ---      ------    ------   -----
                               -----     -----      ---      ------    ------   -----
</TABLE>


                                       12

<PAGE>

GROSS INCOME

Gross income increased as a percentage of sales to 25.4% for the second quarter
of 1994 from 25.3% for the same period in 1993.  Merchandise margins, expressed
as a percentage of sales, increased 2.2% as the Company continued to be less
price promotional than a year earlier.  Buying and occupancy costs, which
increased 2.1% as a percentage of sales, somewhat offset this impact, due to
lower sales productivity associated with the 7% decrease in comparable store
sales.

The 1994 year-to-date gross income rate increased .5% to 25.7% as compared to
1993.  Merchandise margins, expressed as a percentage of sales, increased 2.5%
due to the Company's less promotional pricing strategy, offset somewhat by an
increase in buying and occupancy costs resulting from a 4% decline in sales
productivity.

GENERAL, ADMINISTRATIVE AND STORE OPERATING EXPENSES

General, administrative and store operating expenses decreased in absolute
dollars but increased as a percentage of sales to 18.9% in the second quarter of
1994 from 17.8% for the same period  in 1993.   Sales productivity which is
initially lower in new and remodeled stores was also lower in existing stores.
The Company continues to maintain its high level of customer service,
particularly at its women apparel businesses even though comparable store sales
were down 13%.

Year-to-date general, administrative and store operating expenses were also
lower in absolute dollars but as a percentage of sales were 19.4% in 1994
compared to 18.6% in 1993.  This increase was due to lower sales productivity at
both existing stores and new, remodeled and expanded stores.  The Company
expects to continue its policy of maintaining a high level of customer service.

OPERATING INCOME

Year-to-date operating income, as a percentage of sales, was 6.3% and 6.6%  in
1994 and 1993.  The Company incurred higher general, administrative and store
operating expenses that were not entirely offset by higher merchandise margins.

INTEREST EXPENSE

<TABLE>
<CAPTION>

                                        Second Quarter         Year-to-Date
                                        ---------------      ----------------
                                         1994     1993        1994      1993
                                        ------   ------      ------    ------
<S>                                     <C>      <C>         <C>       <C>

Average Borrowings                      $678.3   $854.0      $679.8    $814.3
  (in millions)

Average Effective Interest Rate          8.70%    7.66%       8.66%     7.70%

</TABLE>

Interest expense decreased in the second quarter and year-to-date periods of
1994 as compared to the comparable periods of 1993.  Higher interest rates
increased interest costs approximately $1.8 million and $3.3 million during the
second quarter and year-to-date periods.  Lower borrowing levels reduced
interest costs approximately $3.4 million and $5.2 million during the second
quarter and year-to-date periods.


                                       13

<PAGE>

FINANCIAL CONDITION

LIQUIDITY AND CAPITAL RESOURCES

Cash provided from operating activities, commercial paper backed by funds
available under committed long-term credit agreements and the Company's capital
structure continue to provide the resources to support operations, including
projected growth, seasonal requirements and capital expenditures.  A summary of
the Company's working capital position and capitalization follows ($000):

<TABLE>
<CAPTION>
                                                   July 30,       January 29,
                                                     1994            1994
                                                  ----------       ----------
<S>                                               <C>              <C>

Working Capital                                   $1,491,327       $1,513,181
                                                  ----------       ----------
                                                  ----------       ----------
Capitalization -
  Long-term debt                                  $  650,000       $  650,000
  Deferred income taxes                              266,077          275,101
  Shareholders' equity                             2,484,025        2,441,293
                                                  ----------       ----------

Total Capitalization                              $3,400,102       $3,366,394
                                                  ----------       ----------
                                                  ----------       ----------
Additional amounts available under committed
  long-term credit agreements                     $  840,000       $  840,000
                                                  ----------       ----------
                                                  ----------       ----------
</TABLE>

Net cash used for operating activities was $18.6 million for the twenty-six
weeks ended July 30, 1994 versus $24.6 million net cash provided from operating
activities for the same period of 1993.  Cash requirements for accounts
receivable grew in the twenty-six weeks ended July 30, 1994 compared to the same
period in 1993 due to the introduction of proprietary credit cards at  Limited
Stores and Structure in the Fall of 1993.  Additionally, cash requirements for
inventories were primarily due to the net addition of approximately 1.4 million
selling square feet which was somewhat offset by conservatively planned
inventory levels at our women's apparel businesses.  Cash requirements for other
assets and liabilities related primarily to a deposit made to the Internal
Revenue Service in connection with an assessment for additional taxes and
interest for 1989 and 1990 which is described in note 3 to the financial
statements.


                                       14

<PAGE>

CAPITAL EXPENDITURES

Capital expenditures totaled $142.6 million during the twenty-six weeks ended
July 30, 1994, compared to $162.0 million for the comparable period of 1993.
The Company anticipates spending approximately $350 - $375 million for capital
expenditures in 1994, of which approximately $250 - $275 million will be for new
stores, the remodeling of existing stores, and fixturing and related
improvements for the retail businesses.  The Company anticipates spending
approximately $10 million for a 24-hour telephone catalogue sales center in
Kettering, Ohio to expand Victoria's Secret Catalogue operations.

Through the end of the second quarter, a total of 0.4 million net selling square
feet was added.  Based upon current store design and construction schedules, the
Company expects to add approximately 1.2 million net additional selling square
feet over the balance of the year.

The Company presently anticipates that substantially all 1994 capital
expenditures will be funded by net cash provided from operating activities.  In
addition, the Company presently has available $840 million under committed,
unsecured long-term credit agreements as well as the ability to offer up to $250
million of additional debt securities and warrants to purchase debt securities
under its shelf registration statement authorization.


                                       15
<PAGE>

                           PART II - OTHER INFORMATION

Item 6.   EXHIBITS AND REPORTS ON FORM 8-K

(a)  EXHIBITS.

     4.   Instruments Defining the Rights of Security Holders.

          4.1.      Copy of the form of Global Security representing the
                    Company's 7 1/2% Debentures due 2023, incorporated by
                    reference to Exhibit 1 to the Company's Current Report on
                    Form 8-K dated March 4, 1993.

          4.2.      $900,000,000 Credit Agreement dated as of August 30, 1990
                    (the "Credit Agreement") among the Company, Morgan Guaranty
                    Trust Company of New York and certain other banks
                    (collectively, the "Banks"), incorporated by reference to
                    Exhibit 4.7 to the Company's Quarterly Report on Form 10-Q
                    for the quarter ended August 4, 1990, as amended by
                    Amendment No. 1 dated as of December 4, 1992 (reducing the
                    aggregate amount to $560,000,000), incorporated by reference
                    to Exhibit 4.8 to the Company's Quarterly Report on Form
                    10-Q for the quarter ended October 31, 1992.

          4.3.      $280,000,000 Credit Agreement dated as of December 4, 1992
                    (the "WFNNB Credit Agreement") among the World Financial
                    Network National Bank, the Company, the Banks and Morgan
                    Guaranty Trust Company of New York, incorporated by
                    reference to Exhibit 4.9 to the Company's Quarterly Report
                    on Form 10-Q for the quarter ended October 31, 1992.

          4.4.      Conformed copy of the Indenture dated as of March 15, 1988
                    between the Company and The Bank of New York, incorporated
                    by reference to Exhibit 4.1(a) to the Company's Current
                    Report on Form 8-K dated March 21, 1989.

          4.5.      Copy of the form of Global Security representing the
                    Company's 8 7/8% Notes due August 15, 1999 incorporated by
                    reference to Exhibit 4.1 to the Company's Current Report on
                    Form 8-K dated August 14, 1989.

          4.6.      Copy of the form of Global Security representing the
                    Company's 9 1/8% Notes due February 1, 2001 incorporated by
                    reference to Exhibit 4.1 to the Company's Current Report on
                    Form 8-K dated February 6, 1991.

          4.7.      Proposed form of Debt Warrant Agreement for Warrants
                    attached to Debt Securities, with proposed form of Debt
                    Warrant Certificate incorporated by reference to Exhibit 4.2
                    to the Company's Registration Statement on Form S-3 (File
                    no. 33-53366) originally filed with the Securities and
                    Exchange Commission (the "Commission") on October 16, 1992
                    as amended by Amendment No. 1 thereto, filed with the
                    Commission on February 23, 1993 (the "1993 Form S-3").

          4.8.      Proposed form of Debt Warrant Agreement for Warrants not
                    attached to Debt Securities, with proposed form of Debt
                    Warrant Certificate incorporated by reference to Exhibit 4.3
                    to the 1993 Form S-3.


                                       16

<PAGE>

          4.9.      Amendment No. 2 dated as of April 28, 1994 to the Credit
                    Agreement among the Company, Morgan Guaranty Trust Company
                    of New York and the Banks.

          4.10.     Amendment No. 1 dated as of April 28, 1994 to the WFNNB
                    Credit Agreement among the Company, Morgan Guaranty Trust
                    Company of New York and the Banks.


     11.  Statement re: Computation of Per Share Earnings.

     12.  Statement re: Computation of Ratio of Earnings to Fixed Charges.

     15.  Letter re: Unaudited Interim Financial Information to Securities and
          Exchange Commission re:  Incorporation of Accountants' Report.

     27.  Financial Data Schedule.


(b)  REPORTS ON FORM 8-K.

          None.


                                       17

<PAGE>

                                    SIGNATURE


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                        THE LIMITED, INC.
                                          (Registrant)



                                        By:  /S/ Kenneth B. Gilman
                                             -----------------------------------
                                             Kenneth B. Gilman,
                                             Vice Chairman and Chief
                                             Financial Officer*


Date:  September 9, 1994

- - -------------------------------------

* Mr. Gilman is the principal financial officer and has been duly authorized to
sign on behalf of the Registrant.


                                       18

<PAGE>

                                  EXHIBIT INDEX


Exhibit No.         Document
- - -----------         -------------------------------------------------------

    11              Statement re: Computation of
                    Per Share Earnings.

    12              Statement re: Ratio of
                    Earnings to Fixed Charges.

    15              Letter re: Unaudited Interim Financial Information re:
                    Incorporation of Report of Independent Accountants

    27              Financial Data Schedule


                                       19


<PAGE>

                                                                      EXHIBIT 11


                       THE LIMITED, INC. AND SUBSIDIARIES

                        COMPUTATION OF PER SHARE EARNINGS

                      (Thousands except per share amounts)


<TABLE>
<CAPTION>
                                                       Thirteen Weeks Ended
                                                       ---------------------
                                                       July 30,     July 31,
                                                         1994         1993
                                                       --------     --------
<S>                                                    <C>          <C>

Net income                                             $ 53,832     $ 68,232
                                                       --------     --------
                                                       --------     --------
Common shares outstanding:

     Weighted average                                   379,454      379,454

     Dilutive effect of stock options                       553        1,022

     Weighted average treasury shares                   (21,373)     (16,587)
                                                       --------     --------

     Weighted average used to calculate
          net income per share                          358,634      363,889
                                                       --------     --------
                                                       --------     --------

Net income per share                                       $.15         $.19
                                                       --------     --------
                                                       --------     --------

</TABLE>


<TABLE>
<CAPTION>
                                                       Twenty-six Weeks Ended
                                                       ----------------------
                                                       July 30,     July 31,
                                                         1994         1993
                                                       --------     ---------
<S>                                                    <C>          <C>

Net income                                             $101,108     $112,457
                                                       --------     --------
                                                       --------     --------

Common shares outstanding:

     Weighted average                                   379,454      379,454

     Dilutive effect of stock options                       612        1,173

     Weighted average treasury shares                   (21,467)     (16,655)
                                                       --------     --------

     Weighted average used to calculate
          net income per share                          358,599      363,972
                                                       --------     --------
                                                       --------     --------

Net income per share                                       $.28         $.31
                                                       --------     --------
                                                       --------     --------
</TABLE>


                                       20



<PAGE>

                                                                      EXHIBIT 12


                       THE LIMITED, INC. AND SUBSIDIARIES

                       RATIO OF EARNINGS TO FIXED CHARGES

                        (Thousands except ratio amounts)


<TABLE>
<CAPTION>
                                                    Twenty-six Weeks Ended
                                                   ------------------------
                                                   July 30,        July 31,
                                                     1994            1993
                                                   --------        --------
<S>                                                <C>             <C>
ADJUSTED EARNINGS

Income before income taxes                         $168,108        $183,457

Portion of minimum rent ($303,864 in 1994
     and $286,364 in 1993) representative
     of interest                                    101,288          95,455

Interest on indebtedness                             29,420          31,337
                                                   --------        --------
     Total Earnings as Adjusted                    $298,816        $310,249
                                                   --------        --------
                                                   --------        --------


FIXED CHARGES

Portion of minimum rent representative
     of interest                                   $101,288        $ 95,455

Interest on indebtedness                             29,420          31,337
                                                   --------        --------
     Total Fixed Charges                           $130,708        $126,792
                                                   --------        --------
                                                   --------        --------

Ratio of Earnings to Fixed Charges                    2.29x           2.45x
                                                   --------        --------
                                                   --------        --------
</TABLE>

                                       21

<PAGE>

                                                                      EXHIBIT 15

[COOPERS & LYBRAND LETTERHEAD]


Securities and Exchange Commission
450 5th Street, N.W.
Judiciary Plaza
Washington, D.C.  20549





We are aware that our report dated September 8, 1994, on our review of the
interim consolidated financial information of The Limited, Inc. and Subsidiaries
for the thirteen-week and twenty-six-week periods ended July 30, 1994 and
included in this Form 10-Q is incorporated by reference in the Company's
registration statements on Form S-8, Registration Nos. 33-18533, 33-25005,
2-92277,  33-24829,  33-24507,  33-24828,  2-95788, 2-88919, 33-24518, 33-6965,
33-14049, 33-22844, 33-44041, 33-49871, and the registration statements on Form
S-3, Registration Nos. 33-20788,  33-31540,  33-43832, and 33-53366. Pursuant to
Rule 436(c) under the Securities Act of 1933, this report should not be
considered a part of the registration statement prepared or certified by us
within the meaning of Sections 7 and 11 of that Act.










                                   /s/ Coopers & Lybrand L.L.P
                                   COOPERS & LYBRAND L.L.P.









Columbus, Ohio

September 8, 1994


                                      22

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
                                                                    EXHIBIT 27

This schedule contains summary financial information extracted from the
Consolidated Financial Statements (unaudited) of The Limited, Inc., and
subsidiaries for the quarter ended July 30, 1994 and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-29-1994
<PERIOD-START>                             JAN-30-1994
<PERIOD-END>                               JUL-30-1994
<CASH>                                         108,250
<SECURITIES>                                         0
<RECEIVABLES>                                1,154,789
<ALLOWANCES>                                    34,751
<INVENTORY>                                    867,316
<CURRENT-ASSETS>                             2,228,791
<PP&E>                                       2,710,479
<DEPRECIATION>                               1,043,952
<TOTAL-ASSETS>                               4,197,783
<CURRENT-LIABILITIES>                          737,464
<BONDS>                                        650,000
<COMMON>                                       189,727
                                0
                                          0
<OTHER-SE>                                   2,294,298
<TOTAL-LIABILITY-AND-EQUITY>                 4,197,783
<SALES>                                      3,067,020
<TOTAL-REVENUES>                             3,067,020
<CGS>                                        2,279,423
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                               590,069
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                            (29,420)
<INCOME-PRETAX>                                168,108
<INCOME-TAX>                                    67,000
<INCOME-CONTINUING>                            101,108
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   101,108
<EPS-PRIMARY>                                      .28
<EPS-DILUTED>                                        0
       

</TABLE>


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