LIMITED INC
DEF 14A, 1996-04-15
WOMEN'S CLOTHING STORES
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<PAGE>
 
                            SCHEDULE 14A (RULE 14A)
 
       INFORMATION REQUIRED IN PROXY STATEMENT SCHEDULE 14A INFORMATION
 
  PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES EXCHANGE ACT OF
                            1934 (AMENDMENT NO.   )
 
Filed by the Registrant [X]
 
Filed by a Party other than the Registrant
 
Check the appropriate box:
  Preliminary Proxy Statement        CONFIDENTIAL, FOR USE OF THE COMMISSION
                                     ONLY (AS PERMITTED BY RULE 14A-6(E)(2))
 
[X] Definitive Proxy Statement
 
    Definitive Additional Materials
 
  Soliciting Material Pursuant to (S)240.14a-11(c) or (S)240.14a-12
 
                               THE LIMITED, INC.
               (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 

   (NAME OF PERSON(S) FILING PROXY STATEMENT, IF OTHER THAN THE REGISTRANT)
 
Payment of filing fee (Check the appropriate box):
 
[X]$125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2) or Item
 22(a)(2) of Schedule 14A.
 
 $500 per each party to the controversy pursuant to Exchange Act Rule 14a-
 6(i)(3).
 
 Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
  (1) Title of each class of securities to which transaction applies:
 
  (2) Aggregate number of securities to which transaction applies:
 
  (3) Per unit price or other underlying value of transaction computed
      pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
      filing fee is calculated and state how it was determined):
 
  (4) Proposed maximum aggregate value of transaction:
 
  (5) Total fee paid:
 
  Fee paid previously with preliminary materials.
 
  Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the Form or Schedule and the date of its filing.
 
  (1) Amount Previously Paid:
 
  (2) Form, Schedule or Registration Statement No.:
 
  (3) Filing Party:
 
  (4) Date Filed:
<PAGE>
 
                           [THE LIMITED, INC. LOGO]
 
 
                                                                 April 15, 1996
 
Dear Stockholder:
 
  You are cordially invited to attend the Annual Meeting of Stockholders to be
held at 9:00 a.m., Eastern Daylight Time, on May 20, 1996, at our offices
located at Three Limited Parkway, Columbus, Ohio. Our Investor Relations
telephone number is (614) 479-7070 should you require assistance in finding
the location of the meeting. The formal Notice of Annual Meeting of
Stockholders and Proxy Statement are attached. I hope that you will be able to
attend and participate in the meeting, at which time I will have the
opportunity to review the business and operations of The Limited.
 
  The matters to be acted upon by our stockholders are set forth in the Notice
of Annual Meeting of Stockholders. It is important that your shares be
represented and voted at the meeting. Accordingly, after reading the attached
Proxy Statement, would you kindly sign, date and return the enclosed proxy
card. Your vote is important regardless of the number of shares you own.
 
                                          Sincerely yours,
    
                                          /s/ Leslie H. Wexner 

                                          Leslie H. Wexner Chairman of the
                                          Board
<PAGE>
 
                           [THE LIMITED, INC. LOGO]
                                 ------------
 
                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
 
                                 MAY 20, 1996
 
                                                                 April 15, 1996
 
To the Stockholders:
 
  NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of The
Limited, Inc., a Delaware corporation (the "Company"), will be held at our
offices located at Three Limited Parkway, Columbus, Ohio on May 20, 1996, at
9:00 a.m., Eastern Daylight Time, for the following purposes:
 
    1. To elect four directors to serve for terms of three years.
 
    2. To consider and vote upon a proposal to approve the 1996 Restatement
       of The Limited, Inc. 1993 Stock Option and Performance Incentive
       Plan.
 
    3. To consider and vote upon a proposal to approve The Limited, Inc.
       1996 Stock Plan for Non-Associate Directors.
 
    4. To transact such other business as may properly come before the
       meeting or any adjournments thereof.
 
  Only stockholders of record, as shown by the transfer books of the Company,
at the close of business on April 4, 1996 are entitled to notice of and to
vote at the Annual Meeting.
 
                                          By Order of the Board of Directors
 
                                          /s/Leslie H. Wexner 

                                          Leslie H. Wexner Chairman of the
                                          Board
 
 
 
 PLEASE FILL IN, DATE AND SIGN THE ENCLOSED PROXY AND RETURN IT IN THE
 ENVELOPE PROVIDED AS PROMPTLY AS POSSIBLE, WHETHER OR NOT YOU PLAN TO
 ATTEND THE ANNUAL MEETING. IF YOU LATER DESIRE TO REVOKE YOUR PROXY FOR
 ANY REASON, YOU MAY DO SO IN THE MANNER DESCRIBED IN THE ATTACHED PROXY
 STATEMENT.
 
<PAGE>
 
 
                           [THE LIMITED, INC. LOGO]
 
                     PROXY STATEMENT DATED APRIL 15, 1996
 
                  ANNUAL MEETING OF STOCKHOLDERS MAY 20, 1996
 
  The accompanying proxy is solicited by the Board of Directors of The
Limited, Inc. (the "Company") to be voted at the Annual Meeting of
Stockholders to be held May 20, 1996 (the "Annual Meeting"), and any
adjournments thereof. When such proxy is properly executed and returned, the
shares it represents will be voted at the meeting as directed. If no
specification is indicated, the shares will be voted in accordance with the
recommendation of the Company's Board of Directors with respect to each matter
submitted to the Company's stockholders for approval. Abstentions will not be
voted, but will be counted for determining the presence of a quorum. Broker
non-votes will not be counted for any purpose. Any stockholder giving a proxy
has the power to revoke it prior to its exercise by notice of revocation to
the Company in writing, by voting in person at the Annual Meeting or by
execution of a subsequent proxy; provided, however, that such action must be
taken in sufficient time to permit the necessary examination and tabulation of
the subsequent proxy or revocation before the vote is taken.
 
  The shares entitled to vote at the meeting consist of shares of Common Stock
of the Company ("Common Stock"), with each share entitling the holder of
record to one vote. At the close of business on April 4, 1996, the record date
for the Annual Meeting, there were outstanding 270,772,080 shares of Common
Stock. This Proxy Statement and the accompanying form of proxy are first being
sent to stockholders on or about April 15, 1996.
 
                             ELECTION OF DIRECTORS
 
NOMINEES AND DIRECTORS.
 
  Four nominees for the Board of Directors of the Company will be elected at
the Annual Meeting. Directors elected at the Annual Meeting will hold office
for a three-year term expiring at the Annual Meeting of Stockholders in 1999
or until their successors are elected and qualified. In the event any of the
nominees shall be unable or unwilling to serve as a director, it is intended
that the proxies will be voted for the election of such person nominated by
the Board of Directors in substitution. The Company has no reason to believe
that any nominee of the Board of Directors will be unable to serve as a
director if elected.
 
  Stockholders wishing to nominate directors for election may do so by
delivering to the Secretary of the Company, no later than 14 days before the
Annual Meeting, a notice setting forth (a) the name, age, business address
and, if known, residence address of each nominee proposed in such notice, (b)
the principal occupation or employment of each such nominee and (c) the number
of shares of stock of the Company beneficially owned by each such nominee. No
person may be elected as a director unless he or she has been nominated by a
<PAGE>
 
stockholder in the manner just described or by the Board of Directors. The
four nominees receiving the highest number of votes will be elected directors.
 
BUSINESS EXPERIENCE.
Nominees for Election at the 1996 Annual Meeting.
 
<TABLE>
 <C>                    <S>
 LEONARD A. SCHLESINGER Dr. Schlesinger has been a member of the faculty of
                        Harvard Business School ("Harvard") since 1988 and
                        currently is the George F. Baker Jr. Professor of
                        Business Administration. He also served as the Senior
                        Associate Dean and Director of External Relations at
                        Harvard from July 1994 until October 1995. Dr.
                        Schlesinger currently is a director of Borders Group,
                        Inc. and The Second Cup, Ltd.
 DONALD B. SHACKELFORD  Mr. Shackelford has been Chairman of the Board and
                        Chief Executive Officer of State Savings Bank, a
                        banking business, for more than five years and has been
                        the Chief Executive Officer of State Savings Co. since
                        1995. Mr. Shackelford is also a director of Intimate
                        Brands, Inc., a subsidiary of the Company ("Intimate
                        Brands"), Progressive Corporation and Worthington
                        Foods, Inc.
 MARTIN TRUST           Mr. Trust has been President and Chief Executive
                        Officer of Mast Industries, Inc., a wholly-owned
                        subsidiary of the Company, for more than five years. He
                        is also a director of Staples, Inc.
 RAYMOND ZIMMERMAN      Mr. Zimmerman has been Chairman of the Board and Chief
                        Executive Officer of Service Merchandise Company, Inc.
                        ("Service"), a retail catalogue merchandising business,
                        for more than five years. He was also President of
                        Service from 1973 until November 1994.

Directors Whose Terms Continue until the 1997 Annual Meeting.
 
 E. GORDON GEE          Dr. Gee has been President of The Ohio State University
                        since September 1990. Dr. Gee is also a director of
                        Intimate Brands, ASARCO, Inc. and Banc One Corporation.
 CLAUDINE B. MALONE     Ms. Malone has been President and Chief Executive
                        Officer of Financial and Management Consulting, Inc.
                        since 1984. She is also Chairman of the Federal Reserve
                        Bank of Richmond and a director of Dell Computer
                        Corporation, Hannaford Brothers, Inc., Hasbro, Inc.,
                        Houghton Mifflin Co., Lafarge Corporation, Lowe's
                        Companies, Mallinckrodt Group, Inc., Science
                        Applications International Corporation and Union
                        Pacific Resources Corp.
 ALLAN R. TESSLER       Mr. Tessler has been Chairman of the Board and Chief
                        Executive Officer of International Financial Group,
                        Inc., a merchant banking concern, for more than five
                        years and Co-Chairman and Co-Chief Executive Officer of
                        Data Broadcasting Corporation ("Data Broadcasting"), a
                        data broadcasting network, since 1992. Mr. Tessler was
                        Chairman of the Board and Chief Executive Officer of
                        Ameriscribe Corporation, a provider of reprographic and
                        related facilities management services, from 1988
                        through 1993 and of counsel to the law firm of Shea &
                        Gould from 1988 through January 1993. Mr. Tessler is
                        also the Chairman of the Boards of Directors of Enhance
                        Financial Services Group, Inc., Great Dane Holdings
                        Inc. and Jackpot Enterprises, Inc. Mr. Tessler is also
                        a director of Allis-Chalmers Corporation.
 BELLA WEXNER           Mrs. Wexner has been Secretary of the Company for more
                        than five years.
</TABLE>
 
 
                                       2
<PAGE>
 
Directors Whose Terms Continue until the 1998 Annual Meeting.
 
<TABLE>
 <C>                <S>
 LESLIE H. WEXNER   Mr. Wexner has been President and Chief Executive Officer
                    since he founded the Company in 1963 and Chairman of the
                    Board for more than five years. Mr. Wexner has also been
                    the Chairman of the Board and Chief Executive Officer of
                    Intimate Brands since 1995. Mr. Wexner is also a director
                    of Hollinger International and Hollinger International
                    Publishing, Inc.
 EUGENE M. FREEDMAN Mr. Freedman has been Senior Advisor to and a director of
                    Monitor Company, Inc., an international business strategy
                    and consulting firm, since January 1995. Until October 1994
                    and for more than five years prior thereto, Mr. Freedman
                    was a partner of Coopers & Lybrand, where he served as
                    Chairman and Chief Executive Officer of Coopers & Lybrand
                    LLP, U.S. ("C & L, U.S.") since October 1991 and as
                    Chairman of Coopers & Lybrand, International ("C & L,
                    Int.") since 1992. Prior to 1991, Mr. Freedman served as
                    Deputy Chairman--Professional Development and
                    International, Vice Chairman--Northeast Region and Member
                    of Executive Committee, C & L, U.S., and Member of
                    Executive Committee, C & L, Int. During the Company's 1995
                    fiscal year, C & L, U.S. served as the Company's
                    independent public accountants. The amount of compensation
                    paid by the Company to C & L, U.S. for such services was
                    less than 1% of the Company's and C & L, U.S.'s
                    consolidated gross revenues for their 1995 fiscal years.
                    Mr. Freedman is also a director of Computervision
                    Corporation, GBFC, Inc. and Questor Partners Fund, L.P.
 KENNETH B. GILMAN  Mr. Gilman has been Vice Chairman and Chief Financial
                    Officer of the Company since June 1993. For more than five
                    years prior thereto, Mr. Gilman was Executive Vice
                    President and Chief Financial Officer of the Company. Mr.
                    Gilman has also been the Vice Chairman of the Board of
                    Intimate Brands since 1995.
 DAVID T. KOLLAT    Mr. Kollat has been Chairman of 22 inc., a management
                    consulting firm, for more than five years. He is also a
                    director of Audio Environments, Inc., Cheryl & Co., Inc.,
                    Christy Partners, Consolidated Stores Corporation, Cooker
                    Restaurant Corporation, Pipeliner Systems, Inc., SBC
                    Advertising, Select Comfort, Inc. and Wolverine World Wide,
                    Inc.
 MICHAEL A. WEISS   Mr. Weiss has been Vice Chairman of the Company since June
                    1993. For more than five years prior thereto, Mr. Weiss was
                    President of the Company's Express division.
</TABLE>
 
INFORMATION CONCERNING THE BOARD OF DIRECTORS.
 
  The Company's Board of Directors held eight meetings in fiscal year 1995.
During fiscal year 1995, all of the directors attended 75% or more of the
total number of meetings of the Board and of committees of the Board on which
they served, except for Mrs. Wexner.
 
  The Audit Committee of the Board recommends the firm to be employed as the
Company's independent public accountants and reviews the scope of the audit
and audit fees. In addition, the Audit Committee consults with the independent
auditors with regard to the plan of audit, the resulting audit report and the
accompanying management letter, and confers with the independent auditors with
regard to the adequacy of internal accounting controls, as appropriate, out of
the presence of management. The members of the Audit committee are Ms. Malone
(Chair) and Messrs. Shackelford, Tessler and Zimmerman. The Audit Committee
held seven meetings in fiscal year 1995.
 
 
                                       3
<PAGE>
 
  The Compensation Committee of the Board is charged with reviewing executive
compensation and administering the Company's stock option and performance
incentive plans. Its members are Mr. Shackelford (Chair) and Dr. Gee. Members
of the Compensation Committee held four meetings in fiscal year 1995 and took
action in writing without a meeting on thirteen occasions.
 
  The Nominating Committee of the Board is responsible for nominating, on
behalf of the Board, suitable persons for election as directors of the
Company. Its members are Messrs. Tessler (Chair) and Wexner. Stockholders are
permitted to nominate directly directors for election (see "ELECTION OF
DIRECTORS--Nominees and Directors" above); therefore, no formal procedures
exist for stockholders to make nominee recommendations to the Nominating
Committee. The Nominating Committee held no meetings in fiscal year 1995.
 
  The Finance Committee of the Board is charged with periodically reviewing
the financial position of the Company and the financial arrangements of the
Company with banks and other financial institutions. The Finance Committee
also makes recommendations on financial matters that it believes are
necessary, advisable or appropriate. Its members are Ms. Malone and Messrs.
Tessler (Chair), Freedman, Shackelford and Zimmerman. The Finance Committee
held thirteen meetings in fiscal year 1995.
 
  The Executive Committee of the Board may exercise, to the fullest extent
permitted by law, all of the powers and authority granted to the Board. The
Executive Committee may also declare dividends, authorize the issuance of
stock and authorize the seal of the Company to be affixed to papers that
require it. Its members are Messrs. Wexner (Chair) and Shackelford. The
Executive Committee took action in writing without a meeting on five occasions
in fiscal year 1995.
 
SECURITY OWNERSHIP OF DIRECTORS AND MANAGEMENT.
 
  Set forth below is certain information about the securities ownership of all
directors of the Company, the executive officers of the Company named in the
Summary Compensation Table below and all directors and executive officers of
the Company as a group.
<TABLE>
<CAPTION>
                                                                                                                        PERCENT OF
                                                                                                  NUMBER OF SHARES OF    INTIMATE
                                                               NUMBER OF SHARES OF               INTIMATE BRANDS, INC. BRANDS, INC.
                                       DIRECTOR                   COMMON STOCK                   CLASS A COMMON STOCK    CLASS A
NME, POSITION WITH THE COMPANY ORA   CONTINUOUSLY              BENEFICIALLY OWNED     PERCENT OF  BENEFICIALLY OWNED      COMMON
 PRINCIPAL OCCUPATION, AND AGE          SINCE     TERM EXPIRES       (a)(b)             CLASS           (a)(c)            STOCK
 ------------------------------      ------------ ------------ -------------------    ---------- --------------------- ------------
 <S>                                 <C>          <C>          <C>                    <C>        <C>                   <C>
 Eugene M. Freedman...                   1995         1998             5,439               *                 0               *
  Senior Advisor to
  and Director of
  Monitor Company,
  Inc., 64
 E. Gordon Gee........                   1991         1997             1,000               *               566               *
  President of The
  Ohio State
  University, 52
 Kenneth B. Gilman....                   1990         1998           402,679(d)(f)(g)      *            11,077(e)            *
  Vice Chairman and
  Chief Financial
  Officer, 49
 Thomas G. Hopkins....                   1990         1996           140,767(d)            *                 0               *
  Retired Vice
  Chairman of the
  Board, 63
 David T. Kollat......                   1976         1998           200,000               *                 0               *
  Chairman of 22 inc.,
  57
 Claudine B. Malone...                   1982         1997             2,400               *               592               *
  President and Chief
  Executive
  Officer of Financial
  & Management
  Consulting, Inc., 59
</TABLE>
 
                                       4
<PAGE>
 
<TABLE>
<CAPTION>
                                                                                                    NUMBER OF SHARES OF
                                                               NUMBER OF SHARES OF                 INTIMATE BRANDS, INC.
                                       DIRECTOR                   COMMON STOCK                     CLASS A COMMON STOCK
NME, POSITION WITH THE COMPANY ORA   CONTINUOUSLY              BENEFICIALLY OWNED       PERCENT OF  BENEFICIALLY OWNED
 PRINCIPAL OCCUPATION, AND AGE          SINCE     TERM EXPIRES       (a)(b)               CLASS           (a)(c)
 ------------------------------      ------------ ------------ -------------------      ---------- ---------------------
 <S>                                 <C>          <C>          <C>                      <C>        <C>
 Leonard A.
 Schlesinger..........                     **           **                  0                 *                 0
  Professor of
  Business
  Administration,
  Harvard Business
  School, 43
 Donald B.
 Shackelford..........                   1975         1996             66,192(d)              *             3,507
  Chairman of the
  Board and Chief
  Executive Officer of
  State Savings Bank,
  63
 Allan R. Tessler.....                   1987         1997             20,202(d)              *                 0
  Chairman of the
  Board and Chief
  Executive Officer of
  International
  Financial
  Group, Inc., 59
 Martin Trust.........                   1978         1996          2,359,545(d)(f)(g)        *             8,823
  President and Chief
  Executive
  Officer of Mast
  Industries,
  Inc., 61
 Michael A. Weiss.....                   1993         1998            437,772(f)(g)           *             5,038
  Vice Chairman, 54
 Bella Wexner.........                   1963         1997         10,883,366(h)            4.0%                0
  Secretary, over 65
 Leslie H. Wexner.....                   1963         1998         68,201,164(f)(g)(i)     25.2%           59,278
  Chairman of the
  Board, Chief
  Executive Officer
  and
  President, 58
 Raymond Zimmerman....                   1984         1996              6,200(j)              *             1,482
  Chairman of the
  Board and Chief
  Executive Officer of
  Service Merchandise
  Company, Inc., 63
 Charles W. Hinson....                     **           **            546,246(f)(g)           *                 0
  President-Store
  Planning, 59
 All directors and
  executive
  officers as a group.                     **           **         83,882,409(f)(g)(k)     30.1%          113,203(e)
<CAPTION>
                                      PERCENT OF
                                       INTIMATE
                                     BRANDS, INC.
                                       CLASS A
NME, POSITION WITH THE COMPANY ORA      COMMON
 PRINCIPAL OCCUPATION, AND AGE          STOCK
 ----------------------------------- ------------
 <S>                                 <C>
 Leonard A.
 Schlesinger..........                     *
  Professor of
  Business
  Administration,
  Harvard Business
  School, 43
 Donald B.
 Shackelford..........                     *
  Chairman of the
  Board and Chief
  Executive Officer of
  State Savings Bank,
  63
 Allan R. Tessler.....                     *
  Chairman of the
  Board and Chief
  Executive Officer of
  International
  Financial
  Group, Inc., 59
 Martin Trust.........                     *
  President and Chief
  Executive
  Officer of Mast
  Industries,
  Inc., 61
 Michael A. Weiss.....                     *
  Vice Chairman, 54
 Bella Wexner.........                     *
  Secretary, over 65
 Leslie H. Wexner.....                     *
  Chairman of the
  Board, Chief
  Executive Officer
  and
  President, 58
 Raymond Zimmerman....                     *
  Chairman of the
  Board and Chief
  Executive Officer of
  Service Merchandise
  Company, Inc., 63
 Charles W. Hinson....                     *
  President-Store
  Planning, 59
 All directors and
  executive
  officers as a group.                     *
</TABLE>
- ----------
*  Less than 1%.
 
** Not applicable.
 
(a) Unless otherwise indicated, each named person has voting and investment
    power over the listed shares and such voting and investment power is
    exercised solely by the named person or shared with a spouse.
 
(b) Reflects ownership as of March 18, 1996, giving effect to sales of shares
    in the Company's issuer tender offer which expired on March 6, 1996.
 
(c) Reflects ownership as of February 23, 1996.
 
(d) Includes the following number of shares owned by family members, as to
    which beneficial ownership is disclaimed: Mr. Gilman, 784; Mr. Hopkins,
    70,383; Mr. Shackelford, 18,100; Mr. Tessler, 202; and Mr. Trust, 210,215.
 
(e) Includes 1,000 shares owned by family members, as to which Mr. Gilman
    disclaims beneficial ownership.
 
(f) Includes the following number of shares held as of December 31, 1995 in an
    employee benefit plan, over which the participant has the power to dispose
    or withdraw shares: Mr. Gilman, 32,520; Mr. Trust, 27,592;
 
                                       5
<PAGE>
 
   Mr. Weiss, 50,825; Mr. Wexner, 511,897; Mr. Hinson, 224,801; and all
   directors and executive officers as a group, 931,535.
 
(g) Includes the following number of shares issuable within 60 days upon the
    exercise of outstanding stock options: Mr. Gilman, 237,500; Mr. Trust,
    67,250; Mr. Weiss, 205,750; Mr. Wexner, 50,000; Mr. Hinson, 158,750; and
    all directors and executive officers as a group, 1,140,119.
 
(h) Includes 5,740,852 shares held by the Bella Wexner 1996 Charitable
    Remainder Unitrust, as to which Mrs. Wexner shares investment and voting
    power, and 4,525,736 shares as to which Mrs. Wexner has sole voting power,
    but shares investment power.
 
(i) Includes 2,000,000 shares held by Health and Science Interests, 350,000
    shares held by Health and Science Interests II, 2,977,117 shares held by
    the Wexner Foundation and 18,750,000 shares held by The Wexner Children's
    Trust. Mr. Wexner disclaims beneficial ownership of the shares held by
    Health and Science Interests, Health and Science Interests II and the
    Wexner Foundation. Mr. Wexner shares investment and voting power with
    others with respect to shares held by the Wexner Foundation. The
    18,750,000 shares held by The Wexner Children's Trust are held subject to
    the terms of the Contingent Stock Redemption Agreement described under
    "Certain Relationships and Related Transactions" below.
 
(j) Includes 1,200 shares which are Mr. Zimmerman's pro rata share of 3,600
    shares owned by a corporation of which Mr. Zimmerman is president and a
    33% shareholder.
 
(k) Includes 5,627,002 shares, as to which beneficial ownership is disclaimed.
 
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.
 
  On January 26, 1996, the Company, Leslie H. Wexner, the Company's Chairman,
Chief Executive Officer and President, and The Wexner Children's Trust (the
"Trust") entered into a Contingent Stock Redemption Agreement (the
"Agreement"). The following summary of the material terms of the Agreement
does not purport to be complete and is qualified in its entirety by reference
to the Agreement, a copy of which was filed with the Securities and Exchange
Commission (the "Commission") as an exhibit to the Company's Schedule 13E-4
filed in connection with the Company's issuer tender offer which expired on
March 6, 1996, and is available for inspection at the Commission.
 
  A new, wholly-owned subsidiary (the "Subsidiary") of the Company has
guaranteed the Company's obligations under the Agreement, has been capitalized
by the Company with $351.6 million (representing the amount required to pay
the Redemption Price in the event of an exercise in full of the Redemption
Right (each, as defined below)) and will not engage in any actions or
undertake any operations other than as contemplated by the Agreement. Pursuant
to the terms of the Agreement, the Trust deposited 18,750,000 shares (the
"Subject Shares") in a custody account established with Morgan Guaranty Trust
Company of New York. For the purposes of the Agreement, a "Subject Share" will
include, in the event of any spinoff or other distribution by the Company to
its stockholders of any business controlled by the Company, in addition to a
share of Common Stock of the Company, such security (or portion thereof) as
the Trust may receive in the spinoff or other distribution in respect of each
share of Common Stock.
 
  Pursuant to the terms of the Agreement, the Trust will have the opportunity
(the "Redemption Right"), commencing on January 31, 1998 and for a period of
three years thereafter (the "Exercise Period"), to require the Company to
redeem the Subject Shares, from time to time, in whole or in part (subject to
specified minimum amounts), at a price per share equal to $18.75, subject to
certain adjustments (the "Redemption Price"). The Trust will have the right to
transfer the Redemption Right, from time to time, in whole or in part, to (i)
Mr. Wexner, (ii) any member of Mr. Wexner's immediate family, (iii) any
corporation, partnership, trust or other entity, of which all of the owners or
beneficiaries are Mr. Wexner or any member of Mr. Wexner's immediate
 
                                       6
<PAGE>
 
family or any charitable trust, (iv) any estate or personal representative of
Mr. Wexner or any member of Mr. Wexner's immediate family and (v) subject to
certain conditions, third parties, in each case, provided that such transferee
agrees to be bound by the terms of the Agreement. The Trust will have the
right to pledge the Redemption Right to a financial institution reasonably
satisfactory to the Company to secure the Trust's obligations in respect of
borrowed money under any credit or similar agreement. The Trust will be
permitted to withdraw Subject Shares from the custody account provided such
withdrawn shares are replaced by an amount in cash equal to 120% of the market
value of the withdrawn shares. The Trust will be permitted to sell all the
withdrawn shares.
 
  The Company will have the opportunity (the "Company Redemption Right"),
beginning on July 31, 2001 and for six months thereafter, to redeem the
Subject Shares, from time to time, in whole or in part (subject to specified
minimum amounts), at a price per share equal to $25.07, subject to certain
adjustments (also referred to as the "Redemption Price"). The Company will
have the right to transfer the Company Redemption Right, from time to time, in
whole or in part, to any affiliate. The Company Redemption Right will be
reduced on a share-for- share basis for any Subject Shares redeemed by the
Company pursuant to the Redemption Right.
 
  Subject to the terms of the Agreement, certain adjustments will be made to
the number of shares of Common Stock subject to the Redemption Right and the
Company Redemption Right or to the Redemption Price, as the case may be, upon
the following events: (i) the payment of a dividend in shares, or any
subdivision, split or reclassification of shares of Common Stock; (ii) the
issuance of shares of Common Stock (or rights, warrants or other securities
convertible into or exchangeable or exercisable for shares of Common Stock) to
all holders of shares of Common Stock at a price less than its market price;
(iii) the repurchase of shares of Common Stock at a price in excess of its
market price; or (iv) any change, reclassification, conversion or other
similar transaction involving shares of Common Stock.
 
                                       7
<PAGE>
 
                            EXECUTIVE COMPENSATION
 
Summary Compensation Table.
 
  The following table provides information concerning compensation paid by the
Company to each of the named executive officers of the Company for each of the
Company's last three fiscal years.
 
                          SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                              LONG-TERM
                                    ANNUAL COMPENSATION  COMPENSATION AWARDS
                                    ------------------- ---------------------
                                                                   SECURITIES
                                                        RESTRICTED UNDERLYING ALL OTHER
                                                           STOCK    OPTIONS    COMPEN-
                             FISCAL   SALARY   BONUS(1) AWARDS(2)   AWARDED   SATION(3)
NAME AND PRINCIPAL POSITION   YEAR     ($)       ($)       ($)        (#)        ($)
- ---------------------------  ------ ---------- -------- ---------- ---------- ---------
<S>                          <C>    <C>        <C>      <C>        <C>        <C>
Leslie H. Wexner........      1995  $1,150,000 $768,315     --      100,000   $148,436
 Chairman of the Board,
Chief                         1994   1,150,000  832,370 $  556,562   50,000    149,066
 Executive Officer and
President                     1993   1,150,000  660,100  2,150,000     --      147,836
Kenneth B. Gilman.......      1995  $  941,935 $449,820     --       25,000   $190,772
 Vice Chairman and Chief
Financial                     1994     896,144  473,760 $  278,281   25,000    185,736
 Officer                      1993     796,154  390,320  1,075,000     --      157,926
Michael A. Weiss........      1995  $  941,935 $449,820     --       25,000   $190,772
 Vice Chairman                1994     896,144  473,760 $  278,281   25,000    185,736
                              1993     773,996  497,208  1,075,000     --      204,625
Martin Trust............      1995  $  741,650 $679,455 $  197,985   20,000   $154,278
 President and Chief
Executive Officer             1994     693,013  171,255     --       25,000    123,775
 of Mast Industries,
Inc.                          1993     614,875  310,310    430,000   33,000    151,543
Charles W. Hinson.......      1995  $  666,852 $189,188     --       10,000   $111,265
 President--Store
Planning                      1994     620,352  205,626 $   89,050   10,000    107,690
                              1993     561,538  165,025    322,500   15,000    102,073
</TABLE>
- ----------
 
(1) Represents, for each fiscal year, the aggregate of the performance-based
    incentive compensation paid in that year for the spring and fall selling
    seasons ending in that fiscal year.
 
(2) Represents, for each executive officer, the restricted stock awards for
    the specified fiscal year under the Company's 1993 Stock Option and
    Performance Incentive Plan. Information set forth above is based on the
    closing price of the Common Stock on the date on which the awards were
    made: May 4, 1993 for 1993 awards; February 1, 1995 for 1994 awards; and
    February 1, 1996 for 1995 awards. As of February 2, 1996, the aggregate
    restricted stock holdings and the value of such holdings for each of the
    named executive officers were: Mr. Wexner, 132,500 shares, $2,219,375; Mr.
    Gilman, 66,250 shares, $1,109,688; Mr. Weiss, 66,250 shares, $1,109,688;
    Mr. Trust, 31,820 shares, $532,985; and Mr. Hinson, 20,200 shares,
    $338,350 (based on the $16.75 fair market value of a share of Common Stock
    on such date).
 
  The 1995 award to Mr. Trust vests as follows: 10% on February 1, 1996; an
  additional 20% on February 1, 1997; an additional 30% on February 1, 1998;
  and the remaining 40% on February 1, 1999, subject, in each case, to Mr.
  Trust's continued employment with the Company.
 
  The 1994 awards vest as follows: 10% on February 1, 1995; an additional 20%
  on February 1, 1996; an additional 30% on February 1, 1997; and the
  remaining 40% on February 1, 1998, subject, in each case, to the holder's
  continued employment with the Company.
 
                                       8
<PAGE>
 
  The 1993 awards granted to the named executive officers other than Mr.
  Wexner vest as follows: 10% on February 1, 1994; an additional 20% on
  February 1, 1995; an additional 30% on February 1, 1996; and the remaining
  40% on February 1, 1997. The 1993 awards granted to Mr. Wexner vest as
  follows: 25% on the date on which the closing price per share of Common
  Stock reaches $30; an additional 25% on the date on which such price
  reaches $35; and the remaining 50% on the date on which such price reaches
  $40. Dividends will not be paid or accrue with respect to shares of
  restricted stock until such shares vest.
 
(3) Represents, for each executive officer, the amount of Company
    contributions allocated to his account under defined contribution plans
    during the calendar year in which the specified fiscal year commences,
    respectively.
 
Long-Term Incentive Plan Awards.
 
  No awards were granted in respect of the 1995 fiscal year to the named
executive officers other than the restricted stock performance awards granted
on February 1, 1996 to Mr. Trust as disclosed in the Summary Compensation
Table.
 
Stock Options.
 
  The following table sets forth certain information regarding stock options
granted to the executive officers named in the Summary Compensation Table
during the Company's 1995 fiscal year.
 
                       OPTION GRANTS IN FISCAL YEAR 1995
                   INDIVIDUAL GRANTS(1)                   POTENTIAL REALIZABLE
                   --------------------                     VALUE AT ASSUMED
                         APPROXIMATE                      ANNUAL RATES OF STOCK
                         % OF TOTAL                      PRICE APPRECIATION FOR
                           OPTIONS                           OPTION TERM(2)
              SECURITIES GRANTED TO  EXERCISE            -----------------------
              UNDERLYING ASSOCIATES   PRICE
               OPTIONS    IN FISCAL    PER    EXPIRATION
     NAME      GRANTED      YEAR      SHARE      DATE            5%         10%
 ------------ ---------- ----------- -------- ---------- ----------- -----------
 Leslie H.
 Wexner......  100,000      4.69%     $17.50   3/01/05   $ 1,100,565 $ 2,789,049
 Kenneth B.
 Gilman......    5,714       .27%     $17.50   2/27/05   $    62,886 $   159,366
                19,286       .90%      17.50   3/01/05       212,255     537,896
 Michael A.
 Weiss.......    5,714       .27%     $17.50   2/27/05   $    62,886 $   159,366
                19,286       .90%      17.50   3/01/05       212,255     537,896
 Martin
 Trust.......    5,000       .23%     $17.50   2/27/05   $    55,028 $   139,452
                15,000       .70%      17.50   3/01/05       165,085     418,357
 Charles W.
 Hinson......    5,000       .23%     $17.50   2/27/05   $    55,028 $   139,452
                 5,000       .23%      17.50   3/01/05        55,028     139,452
- ----------
 
(1) All options were granted on February 28, 1995 to the executive officers
    pursuant to the Company's 1993 Stock Option and Performance Incentive
    Plan. All such options become exercisable in four equal annual portions
    commencing on the first anniversary of the grant date. Each executive
    officer other than Mr. Wexner received two grants of options during 1995.
    One grant represents options intended to qualify as "incentive stock
    options" within the meaning of Section 422 of the Internal Revenue Code of
    1986, as amended, and the other represents non-qualified stock options.
    Mr. Wexner's grants are comprised solely of non-qualified stock options.
 
(2) The assumed rates of growth were selected by the Commission for
    illustrative purposes only and are not intended to predict or forecast
    future stock prices.
 
 
                                       9
<PAGE>
 
  The following table sets forth certain information regarding stock options
exercised by the executive officers named in the Summary Compensation Table
during the Company's 1995 fiscal year and the year-end values of unexercised
options held by such executive officers.
 
  AGGREGATED OPTION EXERCISES IN 1995 FISCAL YEAR AND FISCAL YEAR-END OPTION
                                    VALUES
 
<TABLE>
<CAPTION>
                                                   NUMBER OF SECURITIES
                                                  UNDERLYING UNEXERCISED     VALUE OF UNEXERCISED
                                                  OPTIONS AT FISCAL YEAR-   IN-THE-MONEY OPTIONS AT
                           SHARES                           END               FISCAL YEAR-END(2)
                          ACQUIRED      VALUE    ------------------------- -------------------------
          NAME           ON EXERCISE REALIZED(1) EXERCISABLE UNEXERCISABLE EXERCISABLE UNEXERCISABLE
- ------------------------ ----------- ----------- ----------- ------------- ----------- -------------
<S>                      <C>         <C>         <C>         <C>           <C>         <C>
Leslie H. Wexner........      --          --        12,500      137,500        --            --
Kenneth B. Gilman.......      --          --       200,000       68,750     $376,562         --
Michael A. Weiss........      --          --       168,250       68,750     $201,375         --
Martin Trust............      --          --        67,750       55,250     $146,250         --
Charles W. Hinson.......      --          --       142,500       32,500     $260,000         --
</TABLE>
- ----------
 
(1) Calculated on the basis of the number of shares exercised, multiplied by
    the excess of the fair market value of a share of Common Stock on the date
    of exercise over the exercise price of such option.
 
(2) Calculated on the basis of the number of shares subject to each such
    option, multiplied by the excess of the fair market value of a share of
    Common Stock at fiscal year-end ($16.75) over the exercise price of such
    option.
 
Compensation of Directors.
 
  Directors who are not associates of the Company receive an annual retainer
of $20,000 per year (increased by $4,000 for each committee chair held), plus
a fee of $3,500 for each Board meeting attended ($1,000 for a telephonic
meeting) and, as committee members, receive $1,500 per committee meeting
attended ($500 for a telephonic meeting). Each action in writing taken by the
Board or any committee entitles each such director to be paid $500. Associates
and officers who are directors receive no additional compensation for services
rendered as directors. Directors who are not associates of the Company are
also eligible to receive awards under the Company's 1993 Stock Option and
Performance Incentive Plan. Stockholders are being asked to approve the 1996
Stock Plan for Non-Associate Directors pursuant to which each eligible
director will receive (i) annual grants of options to purchase 1,000 shares of
the Company's Common Stock at a price equal to the fair market value of such
shares at the date of grant and (ii) 50% of the annual retainer in shares of
the Company's Common Stock.
 
  During fiscal 1995, Allan R. Tessler, Chairman of the Finance Committee of
the Board of Directors, served as the Board's principal negotiator of the
Agreement among the Company, Mr. Wexner and The Wexner Children's Trust
referred to in "ELECTION OF DIRECTORS--Certain Relationships and Related
Transactions" above and will be compensated for such service. As of April 15,
1996, the amount of such compensation has not been determined and is being
considered by the Compensation Committee of the Board. Once the Compensation
Committee formulates its recommendation, such recommendation will be submitted
to the Board's Audit Committee for approval.
 
  During fiscal 1995, Leonard A. Schlesinger, a nominee for director, provided
consulting services to the Company. The fees for such services were
approximately $186,000.
 
                                      10
<PAGE>
 
Securities Exchange Act Reports.
 
  The Company's officers and directors, and persons who own more than ten
percent of a registered class of the Company's equity securities, are required
to file reports of ownership and changes in ownership of the Company's equity
securities with the Commission and the New York Stock Exchange. Copies of
those reports must also be furnished to the Company.
 
  Based solely on a review of the copies of reports furnished to the Company
and written representations that no other reports were required, the Company
believes that during fiscal 1995 its officers, directors and greater than ten-
percent beneficial owners complied with such filing requirements, except that
Messrs. Razek, Tessler and Weiss each inadvertently filed one report, relating
to one transaction, and Mr. Hinson inadvertently filed two reports, relating
to three transactions, after the due date therefor.
 
                                      11
<PAGE>
 
                     REPORT OF THE COMPENSATION COMMITTEE
 
  The Compensation Committee (the "Committee") reviews and approves the
Company's executive compensation philosophy and policies, as well as the
application of such policies to the compensation of Mr. Wexner and other
executive officers. The Company and the Committee have also retained
independent compensation consultants to assist in developing, and periodically
assessing the reasonableness of, the compensation program for executive
officers.
 
COMPENSATION PHILOSOPHY.
 
  The Company works to apply a consistent philosophy to compensation for all
leadership associates, including senior executives. This philosophy is
anchored by the belief that the achievements of the Company result from the
coordinated efforts of our entire team of associates.
 
  The primary goal of the compensation program is to align the total
compensation package with executive performance that enhances long-term
stockholder value. Such value is created not only by the sales and income
growth of current businesses, but also by the successful creation and growth
of new businesses.
 
Our philosophy is built on the following basic premises:
 
To Pay for Outstanding Performance.
 
  The Company believes in placing emphasis on paying for results. Individuals
in leadership roles are compensated based upon a combination of corporate,
division and individual performance factors. Corporate and division
performance are evaluated primarily to the degree by which sales growth, gross
margin and operating profit targets are met. Individual performance is
evaluated based upon several factors, including attainment of specific
merchandise and financial objectives, building and developing a strong
leadership team, developing an operational infrastructure to support future
store and business growth, and controlling expenses.
 
To Pay Competitively.
 
  The Company is committed to providing a pay program that helps attract and
retain the best people for the business. To achieve this goal, the Company
annually compares its pay practices with other leading retail and, where
appropriate, non-retail companies, and sets its pay guidelines based on this
review.
 
To Pay Equitably.
 
  As the Company continues to grow in sales and number of divisions, it
strives to achieve a balance in the compensation paid across divisions,
considering business size and performance as well as individual performance.
 
PRINCIPAL COMPENSATION ELEMENTS.
 
  The principal elements of executive compensation at the Company are base
salary, short-term cash-based incentive compensation, and long-term equity-
based incentive and retention programs. In determining guidelines for each of
these pay elements, the Company participates in compensation surveys which
include approximately 75 national and regional specialty and department store
companies, chosen because of their general similarity to the Company in
business and merchandise focus. The Company, along with its compensation
consultants, then analyzes executive compensation levels and practices
relative to the performance of these competitor companies, and from this
information develops pay guidelines that generally target, and place the
Company in, the 75th to
 
                                      12
<PAGE>
 
90th percentile of pay. The competitor group that is surveyed is subject to
periodic review and is modified from time to time to reflect new businesses,
mergers, acquisitions and changes in business focus. The competitor group
contains approximately 50% of the companies in the S&P Retail Stores Composite
Index represented in the Stockholder Return Graph below. The Company's policy
is to attempt to design all incentive and long-term compensation programs such
that they meet the requirements for deductibility under the Internal Revenue
Code of 1986, as amended (the "Code").
 
Base Salary.
 
  The Committee annually reviews and approves the base salary of each
executive officer and division president. In determining salary adjustments,
the Committee considers the size and responsibility of the individual's
position, the division's overall performance, the individual's overall
performance, the individual's potential and the base salaries paid by
competitors to employees in comparable positions. Individual performance is
measured against the following factors: seasonal and annual business goals,
long-term strategic goals, and the development of leadership talent. These
factors are considered subjectively in the aggregate, and none of these
factors is accorded a formula weight.
 
Annual Incentive Compensation.
 
  The Company has a long-standing cash incentive compensation program for
specified key management positions that provides for incentive payments based
on the extent to which each business within the Company meets its
preestablished operating income plan for each six-month retail operating
season (i.e., two times per year). Prior to the beginning of each season,
operating income objectives are established for each business. These
objectives are set expecting a stretch performance level, and are based on an
analysis of historical performance and growth expectations for that business,
financial results of other comparable businesses both inside and outside the
Company, and progress toward achieving the long-range strategic plan for that
business. The objectives and results are based entirely on financial measures,
and discretion is not used to modify award results.
 
  Target cash incentive compensation opportunities have been established for
eligible executives ranging from 10% to 120% of base salary. Executives earn
their target cash incentive compensation if their businesses achieve the
established operating income objectives. The target cash incentive
compensation percentage for each executive is determined based on the level
and functional responsibility of the position, size of the business for which
the executive is responsible, and competitive practices, in that order of
priority. For executive officers named in the Summary Compensation Table
above, cash incentive compensation targets range from 50% to 120% of base
salary. The amount of incentive compensation paid to executives can range from
zero to double their incentive targets, based upon the extent to which
operating income objectives are achieved. The minimum level at which an
executive will earn any incentive payment, and the level at which an executive
will earn an incentive payment of double the target, are established by the
Committee prior to the commencement of each bonus period, and actual payouts
are based on a straight-line interpolation based on these maximum and minimum
levels and the target operating income objectives.
 
  The seasonal operating income objective for executive officers eligible at
the corporate level is a mathematical aggregation of the retail divisional
operating income objectives. Accordingly, the actual payout for executive
officers is based on the aggregate seasonal operating income results of the
individual divisions. The actual incentive payments earned by corporate
officers other than Mr. Trust for 1995 were below targeted levels, reflecting
1995 performance compared to goals as described more fully below.
 
Long-Term Incentive Programs.
 
  Continuing with a program that commenced in 1993, the Committee awarded
equity-based, long-term compensation in 1995 under two programs: its
traditional stock option program and the restricted stock program
 
                                      13
<PAGE>
 
under which shares of restricted stock are granted at levels based on annual
operating performance. Both programs were implemented pursuant to the
Company's 1993 Stock Option and Performance Incentive Plan. The Committee
believes that by utilizing these programs, it is better able to target desired
performance factors, to focus executives on the long-term growth of the
Company and to reward executives with compensation that is commensurate with
the entrepreneurial performance expected from the Company's key executives.
Also, the Committee determined that the use of restricted stock awards --
 pursuant to which vesting is subject to continued employment -- would assist
the Company in retaining talented executives.
 
  The Committee considers aggregate long-term compensation potential under
these programs in establishing award levels. The award level for each
participant in the long-term programs is based on guidelines which include
size of the division for which the executive has responsibility, the
individual's responsibility level within the division, competitive practice,
and the market price of the Company's Common Stock. In determining the size of
awards for an executive officer, the Committee began with these guidelines and
then made adjustments based on an evaluation of the individual's performance
and potential in the business. The amount of stock held by an executive was
generally not a factor in determining individual grants. There was a continued
emphasis in 1995 on equity-based awards, reflecting the Committee's continuing
desire to increase the performance-based, and therefore variable, portion of
each executive's total compensation package, while continuing to target
overall compensation levels at the 75th to 90th percentile relative to surveys
of competitors.
 
  Stock Options. In 1995, stock options were awarded to executives in the
amounts set forth in the Option Grants in Fiscal Year 1995 Table above. The
option program for executives utilizes vesting periods to encourage key
executives to continue in the employ of the Company; vesting restrictions
typically lapse ratably over four years. The exercise price for each option is
equal to the fair market value of the Company's Common Stock on the date on
which the option is granted.
 
  Restricted Stock. The Committee commenced a program in 1994 under which
executive officers, including the named executive officers, are eligible to
receive a number of shares of restricted stock based on the achievement of
established seasonal/annual operating income objectives. The shares received
vest according to the following schedule, subject to each executive's
continued employment with the Company: 10% on the date on which the shares are
awarded following completion of the performance period; an additional 20% on
the first anniversary of such date; an additional 30% on the second
anniversary of such date; and the remaining 40% on the third anniversary of
such date. Executives can earn from zero to double their targeted number of
shares of restricted stock, based upon the extent to which operating income
objectives are achieved. The operating income objectives under this program
are different from those established under the annual cash incentive
compensation plan -- while the objectives under the cash plan are tied to what
the Committee believes the business can reasonably achieve, the objectives
under this program are based on what the Committee believes is possible only
through outstanding effort.
 
  The objectives for executive officers eligible at the corporate level is
generally an aggregation of the division objectives. Because 1995 performance
was well below expectations, no performance-related restricted stock was
earned by the named executive officers, other than by Mr. Trust in respect of
the performance of Mast Industries, Inc.
 
CEO COMPENSATION.
 
  Mr. Wexner has been Chief Executive Officer and President since founding the
Company in 1963. The Company conducts the same type of competitive review and
analysis to determine base salary and incentive compensation guidelines for
Mr. Wexner's position as it does for the other executive positions.
 
                                      14
<PAGE>
 
  In 1995, as in prior years, in establishing Mr. Wexner's compensation
package the Committee considered competitive practices, the extent to which
the Company achieved operating income and sales growth objectives and the
continued development of leadership talent within the business. These factors
are considered subjectively in the aggregate and none of these factors is
accorded specific weight.
 
  In particular, consistent with the last three years, the Committee
determined to increase the performance-based portion of Mr. Wexner's total
compensation package. Accordingly, Mr. Wexner's base salary was maintained at
the 1992 level, while his cash incentive compensation target was raised from
110% to 120% of base salary. In addition, Mr. Wexner was granted options
covering 100,000 shares of the Company's Common Stock. In establishing these
elements of compensation, the Committee favorably viewed the increased
emphasis on senior leadership development and the focus of leadership on the
seasonal objectives of the business, along with the long-term strategic
direction of the business.
 
  With regard to incentive pay, the Company posted record net sales of $7.881
billion, an 8% increase over fiscal 1994; however, net income (excluding gain
on sale of subsidiary stock) of $312 million was below the targeted
performance objectives established by the Committee. As a result, annual cash
incentive payments were below targeted levels and no corporate performance-
based restricted stock awards were earned for 1995.
 
                                          Compensation Committee
 
                                          Donald S. Shackelford, Chair
                                          E. Gordon Gee
 
                                      15
<PAGE>
 
                            STOCKHOLDER RETURN GRAPH
 
  The following graph shows the changes, over the past five-year period, in the
value of $100 invested in Common Stock of the Company, the Standard & Poor's
500 Composite Stock Price Index and the Standard & Poor's Retail Stores
Composite Index. The plotted points represent the closing price on the last day
of the fiscal year indicated.
 
 
 
 
                         [GRAPH APPEARS HERE]
 
<TABLE>
                COMPARISON OF FIVE YEAR CUMULATIVE RETURN
  AMONG THE LIMITED, INC., S&P 500 INDEX AND S&P RETAIL STORES COMPOSITE INDEX

<CAPTION>               The Limited      S&P 500         S&P Retail Stores
Measurement period      ___________     _________       __________________
(Fiscal year Covered)      Inc.           Index               Index
- ---------------------   -----------     ---------       ------------------
<S>                     <C>             <C>             <C>
                    
                                                                       
FYE 01/91               $ 100           $ 100                   $ 100  
FYE 01/92               $ 140           $ 123                   $ 140  
FYE 01/93               $ 126           $ 136                   $ 167  
FYE 01/94               $  83           $ 153                   $ 161  
FYE 01/95               $  80           $ 154                   $ 149   
FYE 01/96               $  81           $ 213                   $ 161   
</TABLE>  
 
                                       16
<PAGE>
 
                    PRINCIPAL HOLDERS OF VOTING SECURITIES
 
  The following table sets forth the names of all persons who, on March 18,
1996, were known by the Company to be the beneficial owners (as defined in the
rules of the Commission) of more than 5% of the shares of Common Stock of the
Company:
 
<TABLE>
<CAPTION>
                                                              AMOUNT
NAME AND ADDRESS                                           BENEFICIALLY PERCENT
OF BENEFICIAL OWNER                                           OWNED     OF CLASS
- -------------------                                        ------------ --------
<S>                                                        <C>          <C>
Leslie H. Wexner..........................................  68,201,164    25.2%
   Three Limited Parkway
   P.O. Box 16000
   Columbus, Ohio 43216
The FMR Group(1)..........................................  24,749,722     9.1%
   c/o Michele L. Ferrie
   82 Devonshire Street
   Boston, Massachusetts 02109-3614
</TABLE>
 
- --------
 
(1) FMR Corp, Edward C. Johnson 3d, Abigail P. Johnson and certain
    subsidiaries of FMR Corp. may be deemed to be members of a "group" as such
    term is defined in the rules promulgated by the Securities and Exchange
    Commission. The FMR Group is the beneficial holder of the Company's Common
    Stock as a result of the investment-related activities of certain
    subsidiaries of FMR Corp. Members of the Edward C. Johnson 3d family and
    trusts for their benefit are the predominant owners of Class B shares of
    common stock of FMR Corp. representing approximately 49% of its voting
    power. Mr. Johnson 3d, the chairman of FMR Corp., owns 12% of the
    aggregate outstanding voting stock of FMR Corp. and Ms. Johnson, a
    director of FMR Corp., owns 24.5% of the aggregate outstanding voting
    stock of FMR Corp.
 
 
                                      17
<PAGE>
 
 PROPOSAL TO APPROVE ADOPTION OF THE 1996 RESTATEMENT OF THE 1993 STOCK OPTION
                        AND PERFORMANCE INCENTIVE PLAN
 
  In 1993, the Company's Board of Directors adopted, and the Company's
stockholders approved, The Limited, Inc. 1993 Stock Option and Performance
Incentive Plan (the "Prior Plan"). At such time, no additional shares of
Common Stock, beyond those previously authorized, were reserved for issuance
under the Prior Plan. Subject to stockholder approval, the Company's Board of
Directors has adopted The Limited, Inc. 1993 Stock Option and Performance
Incentive Plan (1996 Restatement) (the "Stock Plan"), an amendment and
restatement of the Prior Plan, to provide for the issuance of up to 10,000,000
additional shares of Common Stock of the Company. Other than providing for the
issuance of additional shares of Common Stock, the only changes from the Prior
Plan are to (i) provide for stock option grants and performance-based awards
of restricted shares intended to comply with Section 162(m) of the Code and
(ii) provide that the Stock Plan will expire 10 years after the date it is
approved by the Company's stockholders. The following summary of the material
terms of the Stock Plan, a copy of which is attached hereto as Exhibit A, does
not purport to be complete and is qualified in its entirety by the terms of
the Stock Plan.
 
Purpose of Plan.
 
  The purpose of the Stock Plan is to attract and retain the best available
executive and key management associates for the Company and its subsidiaries
and to encourage the highest level of performance by such associates, thereby
enhancing the value of the Company for the benefit of its stockholders. The
Stock Plan is also intended to motivate executive and key management
associates to contribute to the Company's future growth and profitability and
to reward their performance in a manner that provides them with a means to
increase their holdings of the Common Stock of the Company and aligns their
interests with the interests of the stockholders of the Company.
 
Administration of the Stock Plan.
 
  The Stock Plan will be administered by a committee of two or more members of
the Company's Board of Directors (the "Plan Committee"). The Plan Committee
will be composed of directors who qualify as "disinterested directors" within
the meaning of the Securities and Exchange Act of 1934, as amended (the
"Exchange Act"), and as "outside directors" within the meaning of Section
162(m) of the Code. The Plan Committee has the power in its discretion to
grant awards under the Stock Plan, to determine the terms thereof, to
interpret the provisions of the Stock Plan and to take action as it deems
necessary or advisable for the administration of the Stock Plan.
 
Number of Authorized Shares.
 
  The Stock Plan provides for awards with respect to a maximum of 17,298,255
shares of Common Stock to associates of the Company and its subsidiaries.
Corresponding Tax Offset Payments (as hereinafter defined) also may be awarded
at the discretion of the Plan Committee. The number and class of shares
available under the Stock Plan and/or subject to outstanding awards may be
adjusted by the Plan Committee to prevent dilution or enlargement of rights in
the event of various changes in the capitalization of the Company. Shares of
Common Stock attributable to: (i) unexercised Options (as hereinafter defined)
which expire or are terminated, surrendered or canceled (other than in
connection with the exercise of stock appreciation rights ("SARs"); (ii)
shares of Common Stock of the Company subject to certain restrictions
("Restricted Shares") which are forfeited to the Company; (iii) units
representing shares of Common Stock ("Performance Shares") and units which do
not represent shares of Common Stock but which may be paid in Common Stock
("Performance Units") which are
 
                                      18
<PAGE>
 
not earned and paid; and (iv) awards settled in cash in lieu of shares of
Common Stock, may be available for subsequent award under the Stock Plan at
the Plan Committee's discretion to the extent permissible under Rule 16b-3 of
the Exchange Act.
 
Eligibility and Participation.
 
  Eligibility to participate in the Stock Plan is limited to the named
executive officers and full-time executive and key management associates of
the Company and its subsidiaries who are selected by the Plan Committee.
Currently, approximately 8,000 associates of the Company and its subsidiaries
are within the classes eligible to participate in the Stock Plan. The Company
anticipates that approximately 10% of those eligible will participate in the
Stock Plan. Participation in the Stock Plan is at the discretion of the Plan
Committee and shall be based upon the associate's present and potential
contributions to the success of the Company and its subsidiaries and such
other factors as the Plan Committee deems relevant. No associate may be
granted in any calendar year awards covering more than 400,000 shares of
Common Stock.
 
Type of Awards Under the Stock Plan.
 
  The Stock Plan provides that the Plan Committee may grant awards to eligible
associates in any of the following forms, subject to such terms, conditions
and provisions as the Plan Committee may determine to be necessary or
desirable: (i) incentive stock options ("ISOs"); (ii) nonstatutory stock
options ("NSOs"); (iii) SARs; (iv) Restricted Shares; (v) Performance Shares;
(vi) Performance Units; (vii) shares of unrestricted Common Stock
("Unrestricted Shares"); and (viii) tax offset payments ("Tax Offset
Payments").
 
Grant of Options and SARs.
 
  The Plan Committee may award ISOs and/or NSOs (collectively, "Options") to
eligible associates. SARs may be awarded either in tandem with Options
("Tandem SARs") or on a stand-alone basis ("Nontandem SARs"). Tandem SARs may
be awarded by the Plan Committee either at the time the related Option is
granted or thereafter at any time prior to the exercise, termination or
expiration of the related Option.
 
Exercise Price.
 
  The exercise price with respect to an Option is determined by the Plan
Committee at the time of grant. The exercise price determined with respect to
an Option shall also be applicable in connection with the exercise of any
Tandem SAR granted with respect to such Option. At the time of grant of a
Nontandem SAR, the Plan Committee will specify the base price of the shares of
Common Stock to be issued for determining the amount of cash or number of
shares of Common Stock to be distributed upon the exercise of such Nontandem
SAR. Neither the exercise price per share of Common Stock nor the base price
of Nontandem SARs will be less than 100% of the fair market value per share of
the Common Stock underlying the award on the date of grant. Information as to
awards granted under the Stock Plan to named executives, officers and other
participants is set forth in the table below.
 
Vesting.
 
  The Plan Committee may determine at the time of grant and any time
thereafter the terms under which Options and SARs shall vest and become
exercisable.
 
                                      19
<PAGE>
 
Special Limitations on ISOs.
 
  No ISO may be granted to an associate who owns, at the time of the grant,
stock representing more than 10% of the total combined voting power of all
classes of stock of the Company or its subsidiaries (a "10% Shareholder"),
unless the exercise price per share of Common Stock for the shares subject to
such ISO is at least 110% of the fair market value per share of Common Stock
on the date of grant and such ISO award is not exercisable more than five
years after its date of grant. In addition, the total fair market value of
shares of Common Stock subject to ISOs which are exercisable for the first
time by an eligible associate in a given calendar year shall not exceed
$100,000, valued as of the date of the ISOs' grant. ISOs may not be granted
more than ten years after the date of adoption of the Stock Plan by the
Company's Board of Directors.
 
Exercise of Options and SARs.
 
  An Option may be exercised by written notice to the Plan Committee stating
the number of shares of Common Stock with respect to which the Option is being
exercised, and tendering payment therefor. The Plan Committee may, at its
discretion, accept shares of Common Stock as payment (valued at their fair
market value on the date of exercise).
 
  Tandem SARs are exercisable only to the extent that the related Option is
exercisable and only for the period determined by the Plan Committee (which
period may expire prior to the expiration date of the related Option). Upon
the exercise of all or a portion of Tandem SARs, the related Option shall be
canceled with respect to an equal number of shares of Common Stock. Similarly,
upon exercise of all or a portion of an Option, the related Tandem SARs shall
be canceled with respect to an equal number of shares of Common Stock.
Nontandem SARs shall be exercisable for the period determined by the Plan
Committee.
 
Surrender or Exchange of SARs.
 
  Upon the surrender of a Tandem SAR and cancellation of the related
unexercised Option, the associate will be entitled to receive shares of Common
Stock having an aggregate fair market value equal to (A) the excess of (i) the
fair market value of one share of Common Stock as of the date the Tandem SAR
is exercised over (ii) the exercise price per share specified in such Option,
multiplied by (B) the number of shares of Common Stock subject to the Option,
or portion thereof, which is surrendered. Upon surrender of a Nontandem SAR,
the associate will be entitled to receive shares of Common Stock having an
aggregate fair market value equal to (A) the excess of (i) the fair market
value of one share of Common Stock as of the date on which the Nontandem SAR
is exercised over (ii) the base price of the shares covered by the Nontandem
SAR multiplied by (B) the number of shares of Common Stock covered by the
Nontandem SAR, or the portion thereof being exercised. The Plan Committee, in
its discretion, may cause all or any portion of the Company's obligation to an
associate in respect of the exercise of an SAR to be satisfied in cash in lieu
of Common Stock. Any fractional shares resulting from the exercise of an SAR
will be paid in cash.
 
Nontransferability of Options and SARs.
 
  Options and SARs are not transferable except by will or applicable laws of
descent and distribution.
 
Expiration of Options.
 
  Options will expire at such time as the Plan Committee determines; provided,
however, that an NSO may not be exercised more than ten years and one day from
the date of grant and an ISO may not be exercised more
 
                                      20
<PAGE>
 
than ten years from the date of grant, unless held by a 10% Shareholder, in
which case such ISO may not be exercised more than five years from the date of
grant.
 
Termination of Options and SARs.
 
  Options and SARs may be exercised within three months after the termination
of an associate's employment (other than by death or total disability), to the
extent then exercisable, but in no case later than the term specified in the
grant. Upon the death or total disability of an associate while employed by
the Company or its subsidiaries (or upon the death of an associate within
three months after termination of employment), Options and SARs, to the extent
then exercisable, shall remain exercisable for (i) one year following such
associate's death or (ii) during the first nine months that the associate
receives benefits under the Company's Long-Term Disability Plan.
 
Restricted Shares.
 
  Restricted Shares granted to associates under the Stock Plan may not be
sold, transferred, pledged or otherwise encumbered or disposed of during the
restricted period established by the Plan Committee. The Plan Committee may
also impose additional restrictions on the associate's right to dispose of or
to encumber Restricted Shares, which may include satisfaction of performance
objectives. Performance objectives under the Stock Plan will be determined by
the Plan Committee and will be based on operating income and/or gross margin
objectives for each relevant division. These objectives will be based on an
analysis of historical performance and growth expectations for the division,
financial results of other comparable businesses both inside and outside the
Company, and progress towards achieving the long-range strategic plan for that
division. These objectives and determination of results are based entirely on
financial measures, and discretion may not be used to modify award results.
 
  Holders of Restricted Shares may not exercise the rights of a shareholder,
such as the right to vote the shares or receive dividends and other
distributions prior to the vesting of the shares.
 
  Upon termination of the associate's employment with the Company, Restricted
Shares granted to such associate shall be forfeited; provided, however, that
in the event of such associate's death or total disability, the Plan Committee
shall have the discretion to determine otherwise.
 
Performance Shares and Performance Units.
 
  The Plan Committee may award to associates Performance Shares, each
equivalent to one share of Common Stock, and Performance Units which will have
a specified value or formula-based value at the end of a performance period.
Performance Shares and Performance Units so awarded will be credited to an
account established and maintained for the associate. The Plan Committee shall
determine performance periods and performance objectives in connection with
each grant of Performance Shares or Performance Units.
 
  Vesting of awards of Performance Shares and Performance Units will occur
upon achievement of the applicable objectives within the applicable
performance period. The Plan Committee may, at its discretion, permit vesting
in the event performance objectives are partially met, or grant additional
vested Performance Shares or Performance Units in the event performance
objectives are surpassed. Payment of vested Performance Shares and Performance
Units may be made in cash, Common Stock or any combination thereof, as
determined by the Plan Committee.
 
  No voting or dividend rights attach to the Performance Shares; however, the
Plan Committee may credit an associate's Performance Share account with
additional Performance Shares equivalent to the fair market value of any
dividends on an equivalent number of shares of Common Stock.
 
                                      21
<PAGE>
 
Unrestricted Shares.
 
  Unrestricted Shares may also be granted at the discretion of the Plan
Committee. Except as required by applicable law, no payment will be required
for Unrestricted Shares.
 
Tax Withholding and Tax Offset Payments.
 
  The Plan Committee may require payment, or withhold payments made by the
Stock Plan, in order to satisfy applicable withholding tax requirements. The
Plan Committee may make Tax Offset Payments to assist associates in paying
income taxes incurred as a result of their participation in the Stock Plan.
The amount of the Tax Offset Payments shall be determined by multiplying a
percentage (established by the Plan Committee) by all or a portion of the
taxable income recognized by an associate upon: (i) the exercise of an NSO or
an SAR; (ii) the disposition of shares received upon exercise of an ISO; (iii)
the lapse of restrictions on Restricted Shares; (iv) the award of Unrestricted
Shares; or (v) payments for Performance Shares or Performance Units.
 
Term of Stock Plan.
 
  Unless earlier terminated by the Company's Board of Directors, the Stock
Plan will terminate on May 19, 2006.
 
Amendment and Termination.
 
  The Company's Board of Directors may suspend, amend, modify or terminate the
Stock Plan; provided, however, that the Company's stockholders shall be
required to approve any amendment that would: (i) materially increase the
aggregate number of shares issuable under the Stock Plan; (ii) materially
increase the benefits accruing to associates under the Stock Plan; or (iii)
materially modify the requirements for eligibility to participate in the Stock
Plan.
 
  Awards granted prior to a termination of the Stock Plan shall continue in
accordance with their terms following such termination. No amendment,
suspension or termination of the Stock Plan shall adversely affect the rights
of an associate in awards previously granted without such associate's consent.
 
                                      22
<PAGE>
 
  Set forth below is a summary of the awards that were made in respect of
fiscal 1995 pursuant to the Prior Plan.
 
1996 RESTATEMENT OF THE 1993 STOCK OPTION AND PERFORMANCE INCENTIVE PLAN TABLE
 
<TABLE>
<CAPTION>
NAME AND POSITION                                  DOLLAR VALUE NUMBER OF UNITS
- -----------------                                  ------------ ---------------
<S>                                                <C>          <C>
Leslie H. Wexner, Chairman of the Board, Chief
Executive Officer and President...................      --          100,000(1)
Kenneth B. Gilman, Vice Chairman and Chief
Financial Officer.................................      --           25,000(1)
Michael A. Weiss, Vice Chairman...................                   25,000(1)
Martin Trust, President and Chief Executive
Officer of Mast Industries, Inc...................      --           20,000(1)
                                                                     11,820(2)
Charles W. Hinson, President--Store Planning......      --           10,000(1)
All Executive Officers as a Group.................      --          283,000(1)
                                                                     11,820(2)
All Current Directors Who are Not Executive
Officers as a Group...............................                      N/A
All Associates Other than Executive Officers as a
Group.............................................      --           70,541(1)
</TABLE>
- ----------
(1) Consists of options granted to purchase shares of the Company's Common
    Stock. As of March 18, 1996, the fair market value of a share of the
    Company's Common Stock was $20.13.
 
(2) Consists of restricted shares of the Company's Common Stock which will
    vest under the schedule described in footnote 2 to the Summary
    Compensation Table, in each case subject to the holder's continued
    employment with the Company.
 
FEDERAL INCOME TAX CONSEQUENCES.
 
Stock Options.
 
  There will be no federal income tax consequences to the associate or the
Company upon the grant of either an ISO or an NSO under the Stock Plan. Upon
exercise of an NSO, an associate generally will recognize ordinary income in
an amount equal to (i) the fair market value, on the date of exercise, of the
acquired shares of Common Stock; less (ii) the exercise price of the NSO.
Subject to Section 162(m) of the Code and the associate including such
compensation in income or the Company satisfying applicable reporting
requirements, the Company will be entitled to a tax deduction in the same
amount.
 
  Upon the exercise of an ISO, an associate recognizes no immediate taxable
income. Income recognition is deferred until the associate sells the shares of
Common Stock. If the ISO is exercised no later than three months after the
termination of the associate's employment, and the associate does not dispose
of the shares acquired pursuant to the exercise of the ISO within two years
from the date the ISO was granted and within one year after the exercise of
the ISO, the gain on the sale will be treated as long-term capital gain.
Certain of these holding periods and employment requirements are liberalized
in the event of an associate's death or disability while employed by the
Company. The Company is not entitled to any tax deduction with respect to the
grant or exercise of ISOs, except that if the Common Stock is not held for the
full term of the holding period outlined above, the gain on the sale of such
Common Stock, being the lesser of: (i) the fair market value of the Class A
Common Stock on the date of exercise minus the option price or (ii) the amount
realized on disposition minus the exercise price, will be taxed to the
associate as ordinary income and, subject to Section 162(m) of the Code and
the associate including such compensation in income and the Company satisfying
applicable reporting
 
 
                                      23
<PAGE>
 
requirements, the Company will be entitled to a deduction in the same amount.
The excess of the fair market value of the Common Stock acquired upon exercise
of an ISO over the exercise price therefor constitutes a tax preference item
for purposes of computing the "alternative minimum tax" under the Code.
 
  Special rules, summarized below, may apply to associates who are subject to
Section 16 of the Exchange Act.
 
Stock Appreciation Rights.
 
  There will be no federal income tax consequences to either the associate or
the Company upon the grant of an SAR. However, the associate generally will
recognize ordinary income upon the exercise of an SAR in an amount equal to
the aggregate amount of cash and the fair market value of the shares of Common
Stock received upon exercise. Subject to Section 162(m) of the Code and the
associate including such compensation in income and the Company satisfying
applicable reporting requirements, the Company will be entitled to a deduction
equal to the amount includable in the associate's income.
 
  Special rules, summarized below, may apply to associates who are subject to
Section 16 of the Exchange Act.
 
Restricted Shares.
 
  There will be no federal income tax consequences to either the associate or
the Company upon the grant of Restricted Shares until expiration of the
restricted period and the satisfaction of any other conditions applicable to
the Restricted Shares. At that time, the associate generally will recognize
taxable income equal to the then fair market value for the Class A Common
Stock and, subject to Section 162(m) of the Code and the associate including
such compensation in income and the Company satisfying applicable reporting
requirements, the Company will be entitled to a corresponding deduction.
However, the associate may elect, within thirty days after the date of the
grant, to recognize ordinary income as of the date of grant and the Company
will be entitled to a corresponding deduction at that time.
 
  Special rules, summarized below, may apply to associates who are subject to
Section 16 of the Exchange Act.
 
Performance Shares and Units.
 
  There will be no federal income tax consequences to the associate or the
Company upon the grant of Performance Shares or Performance Units. Associates
generally will recognize taxable income at the time when payment for the
Performance Shares or Performance Units is received in an amount equal to the
aggregate amount of cash and the fair market value of shares of Common Stock
acquired. Subject to Section 162(m) of the Code, and the associate including
such compensation in income and the Company satisfying applicable reporting
requirements, the Company will be entitled to a deduction equal to the amount
includable in the associate's income.
 
  Special rules, summarized below, may apply to associates who are subject to
Section 16 of the Exchange Act.
 
Unrestricted Shares.
 
  Associates generally will recognize taxable income at the time Unrestricted
Shares are received. Subject to Section 162(m) of the Code and the associate
including such compensation in income and the Company
 
                                      24
<PAGE>
 
satisfying applicable reporting requirements, the Company will be entitled to
a deduction equal to the amount includable in the associate's income.
 
  Special rules, summarized below, may apply to associates who are subject to
Section 16 of the Exchange Act.
 
Section 16 of the Exchange Act.
 
  Associates who are subject to Section 16 of the Exchange Act and receive
shares of Common Stock under the Stock Plan will not recognize ordinary income
at that time unless (i) an election is made by such associate under Section
83(b) of the Code or (ii) the sale of such shares by such associate at a
profit is no longer subject to Section 16(b) of the Exchange Act (generally
(1) in the case of options, six months following the date of grant of the
option to which the shares relate and (2) otherwise, six months after the
receipt of shares). Such associate will instead recognize ordinary income
equal to the fair market value of such shares received (less the price paid
for the shares, if any) on the first day that such a sale is no longer subject
to Section 16(b) of the Exchange Act and, subject to Section 162(m) of the
Code, the Company or an affiliate generally will be entitled to a deduction of
an equal amount for federal income tax purposes at that time provided that
applicable tax withholding requirements are satisfied. An associate subject to
Section 16 of the Exchange Act may elect under Section 83(b) of the Code,
within 30 days of the transfer of such shares, to recognize income at the time
of transfer equal to the difference between the price paid for such shares, if
any, and the fair market value of such shares. Such amount will be taxed as
ordinary income to the associate and, subject to Section 162(m) of the Code
and satisfaction of applicable withholding requirements, generally will be
allowed as a deduction for federal income tax purposes to the Company.
 
REQUIRED VOTE.
 
  Approval of the Stock Plan requires the affirmative vote of a majority of
the outstanding shares of Common Stock present or represented at the Annual
Meeting and entitled to vote.
 
  The Board of Directors recommends a vote FOR approval of the Stock Plan.
 
     PROPOSAL TO APPROVE ADOPTION OF THE 1996 STOCK PLAN FOR NON-ASSOCIATE
                                   DIRECTORS
 
  The Company's Board of Directors has adopted, subject to the approval of the
Company's shareholders, The Limited, Inc. 1996 Non-Associate Director Stock
Plan (the "Director Stock Plan"). The following summary of the material terms
of the Director Stock Plan, a copy of which is attached hereto as Exhibit B,
does not purport to be complete and is qualified in its entirety by the terms
of the Director Stock Plan.
 
Purpose of Plan.
 
  The purpose of the Director Stock Plan is to promote the interests of the
Company and its shareholders by increasing the proprietary interest of non-
associate directors in the growth and performance of the Company.
 
Eligibility.
 
  Directors of the Company who are not associates of the Company or its
affiliates ("Eligible Directors") are eligible to participate in the Director
Stock Plan.
 
                                      25
<PAGE>
 
Types of Awards Under the Director Stock Plan.
 
  Pursuant to the Director Stock Plan, on the day the Company's stockholders
approve the Director Stock Plan and on the first business day of each fiscal
year of the Company commencing thereafter, each Eligible Director will be
granted an option to purchase 1,000 shares of Common Stock as of the date of
such approval or the first business day of such fiscal year, as the case may
be, at a per share exercise price equal to the fair market value of a share of
Common Stock on such date. Each option will: (i) vest in annual 25% increments
commencing on the first anniversary of the grant date; and (ii) expire on the
earlier of the tenth anniversary of the date of grant and one year from the
date on which an optionee ceases to be an Eligible Director. The exercise
price per share of Common Stock shall be 100% of the fair market value per
share on the date the option is granted. The exercise price of options must be
paid in cash.
 
  In addition, the Director Stock Plan provides that each Eligible Director
will receive 50% of such Eligible Director's annual retainer in unrestricted
shares of Common Stock.
 
Number of Authorized Shares.
 
  The maximum number of shares of Common Stock in respect of which options may
be granted and shares awarded in lieu of 50% of the annual retainer under the
Director Stock Plan is 100,000. Shares of Common Stock subject to options that
are forfeited, terminated or canceled will again be available for awards. The
shares of Common Stock to be delivered under the Director Stock Plan will be
made available from the authorized but unissued shares of Common Stock or from
treasury shares. The number and class of shares available under the Director
Plan and/or subject to outstanding options may be adjusted by the Board of
Directors to prevent dilution or enlargement or rights in the event of various
changes in the capitalization of the Company.
 
Administration of the Director Stock Plan.
 
  The Director Stock Plan will be administered by the Board of Directors.
Subject to the provisions of the Director Stock Plan, the Board shall be
authorized to interpret the Director Stock Plan, to establish, amend, and
rescind any rules and regulations relating to it and to make all other
determinations necessary or advisable for its administration; provided,
however, that the Board shall have no discretion with respect to the selection
of directors to receive options, the number of shares of Common Stock subject
to any such options, the purchase price thereunder or the timing or term of
grants of options. The determinations of the Board in the administration of
the Director Stock Plan, as described herein, shall be final and conclusive.
The Secretary of the Company shall be authorized to implement the Director
Stock Plan in accordance with its terms and to take such actions of a
ministerial nature as shall be necessary to effectuate the intent and purposes
thereof. The validity, construction and effect of the Director Stock Plan and
any rules and regulations relating to it shall be determined in accordance
with the laws of the State of Delaware.
 
Transferability.
 
  The options granted under the Director Stock Plan may not be assigned or
transferred, except by will or the laws of descent and distribution or
pursuant to a qualified domestic relations order.
 
  Shares issued under the Director Stock Plan in respect of 50% of the annual
retainer may be assigned or transferred.
 
                                      26
<PAGE>
 
Term of Plan.
 
  No option may be granted under the Director Stock Plan after the tenth
annual meeting of the Company's shareholders following its approval by the
Company's stockholders.
 
Amendments.
 
  The Director Stock Plan may be amended by the Company's Board of Directors,
as it shall deem advisable or to conform to any change in any law or
regulation applicable thereto; provided, that the Company's Board of Directors
may not, except in certain limited circumstances, without the authorization
and approval of stockholders: (i) increase the number of shares of Common
Stock which may be purchased pursuant to options, either individually or in
the aggregate; (ii) change the requirement that option grants be priced at
fair market value; (iii) modify in any respect the class of individuals who
constitute Eligible Directors; or (iv) materially increase benefits
thereunder. The provisions governing eligibility, the grant, terms and
conditions of the options and the award of shares of Common Stock in respect
of the annual retainer and, for purposes of the Director Stock Plan, the
amount of the annual retainer, may not be amended more often than once every
six months, other than to comport with changes in the Code, the Employee
Retirement Income Security Act of 1974, as amended, or the rules under either
such statute.
 
Awards under the Plan.
 
  The following table sets forth estimated amounts to be paid to the Non-
Associate Director group under the Director Stock Plan in fiscal 1996.
 
             1996 NON-ASSOCIATE DIRECTOR STOCK PLAN BENEFITS TABLE
 
<TABLE>
<CAPTION>
                                                           DOLLAR      NUMBER
NAME AND POSITION                                         VALUE ($)   OF UNITS
- ------------------                                        ---------   --------
<S>                                                       <C>         <C>
Non-Associate Director Group.............................  $70,000(1)  7,000(2)
 (assuming 7 non-associate directors)
</TABLE>
 
- ----------
 
(1) Consists of restricted shares of the Company's Common Stock to be issued
    in respect of 50% of each such director's annual retainer, valued as of
    the date such retainer is paid.
 
(2) Consists of options to purchase shares of the Company's Common Stock at an
    exercise price equal to the fair market value on the date of grant. Each
    such option will vest in 25% increments commencing on the first
    anniversary of the date of grant.
 
FEDERAL INCOME TAX CONSEQUENCES.
 
  Options. There are no federal income consequences to an optionee or to the
Company upon the grant of an option under the Director Plan.
 
  Eligible Directors, all of whom are subject to Section 16 of the Exchange
Act, who receive shares of Common Stock by reason of the exercise of an option
under the Director Stock Plan, will not recognize ordinary income at that time
unless (i) an election is made by such optionee under Section 83(b) of the
Code or (ii) the sale of such shares by such optionee at a profit is no longer
subject to Section 16(b) of the Exchange Act. Such optionee will instead
recognize ordinary income equal to the fair market value of such shares
received (less the exercise price paid for the shares, if any) on the first
day that such a sale is no longer subject to Section 16(b) of the Exchange
Act, and the Company or an affiliate will be entitled to a deduction of an
equal amount for federal
 
                                      27
<PAGE>
 
income tax purposes at that time, provided that, applicable tax withholding
requirements are satisfied. In the alternative, such optionee may elect under
Section 83(b) of the Code, within 30 days of the transfer of such shares to
the optionee, to recognize income at the time of exercise equal to the
difference between the option price and any higher fair market of the shares
of Common Stock, generally on the date of exercise, will be taxed as ordinary
income to the optionee and generally will be allowed as a deduction for
federal income tax purposes to the Company.
 
  Any gain or loss realized by an optionee on disposition of the Common Stock
acquired upon exercise of any option generally will be taxed as capital gain
or loss to such optionee, long-term or short-term depending on the holding
period, and will not result in any additional tax consequences to the Company.
The optionee's basis in the shares for determining gain or loss on the
disposition will generally be the fair market value of such shares determined
under either of the procedures set forth above.
 
REQUIRED VOTE.
 
  Approval of the Director Plan requires the affirmative vote of a majority of
the outstanding shares of Common Stock present or represented at the Annual
Meeting and entitled to vote.
 
  The Board of Directors recommends a vote FOR approval of the Director Plan.
 
                        INDEPENDENT PUBLIC ACCOUNTANTS
 
  During the Company's 1995 fiscal year, Coopers & Lybrand L.L.P. served as
the Company's independent public accountants and in that capacity rendered an
opinion on the Company's consolidated financial statements as of and for the
fiscal year ended February 3, 1996. The Company annually reviews the selection
of its independent public accountants; no selection has yet been made for the
current fiscal year.
 
  Representatives of Coopers & Lybrand are expected to be present at the
Annual Meeting. They will be available to respond to appropriate questions and
may make a statement if they so desire.
 
                                 OTHER MATTERS
 
  The Board of Directors knows of no other matters to be brought before the
Annual Meeting. However, if other matters should come before the meeting, it
is the intention of each of the persons named in the proxy to vote in
accordance with his judgment on such matters.
 
                             STOCKHOLDER PROPOSALS
 
  Any proposals of stockholders which are intended to be presented at the next
Annual Meeting of Stockholders, but which are not received by the Secretary of
the Company at the principal executive offices of the Company on or before
December 16, 1996, may be omitted by the Company from the Proxy Statement and
form of proxy relating to that meeting.
 
                                      28
<PAGE>
 
                           EXPENSES OF SOLICITATION
 
  The expense of preparing, assembling, printing and mailing the proxy form
and the form of material used in solicitation of proxies will be paid by the
Company. In addition to the use of the mails, solicitation may be made by
employees of the Company by telephone, mailgram, facsimile, telegraph, cable
and personal interview. The Company has retained Shareholder Communications
Corporation, New York, New York, to aid in the solicitation of proxies with
respect to shares held by brokerage houses, custodians, fiduciaries and other
nominees for a fee of approximately $30,000, plus expenses. The Company does
not expect to pay any other compensation for the solicitation of proxies.
 
                                          By Order of the Board of Directors
 
                                          /s/Leslie H. Wexner

                                          Leslie H. Wexner
                                          Chairman of the Board
 
                                      29
<PAGE>
 
                                                                       EXHIBIT A
 
                               THE LIMITED, INC.
 
                1993 STOCK OPTION AND PERFORMANCE INCENTIVE PLAN
                               (1996 RESTATEMENT)
 
<PAGE>
 
                               THE LIMITED, INC.
 
                1993 STOCK OPTION AND PERFORMANCE INCENTIVE PLAN
                               (1996 RESTATEMENT)
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                            PAGE
                                                                            ----
 <C> <S>                                                                    <C>
                                   ARTICLE 1
                           ESTABLISHMENT AND PURPOSE
 1.1 Establishment and Effective Date.....................................  A-1
 1.2 Purpose..............................................................  A-1
                                   ARTICLE 2
                                     AWARDS
 2.1 Form of Awards.......................................................  A-1
 2.2 Maximum Shares Available.............................................  A-1
 2.3 Return of Prior Awards...............................................  A-2
                                   ARTICLE 3
                                 ADMINISTRATION
 3.1 Committee............................................................  A-2
 3.2 Powers of Committee..................................................  A-2
 3.3 Delegation...........................................................  A-2
 3.4 Interpretations......................................................  A-2
 3.5 Liability; Indemnification...........................................  A-3
                                   ARTICLE 4
     ELIGIBILITY..........................................................  A-3
                                   ARTICLE 5
                                 STOCK OPTIONS
 5.1 Grant of Options.....................................................  A-3
 5.2 Option Price.........................................................  A-3
 5.3 Term of Options......................................................  A-3
 5.4 Exercise of Options..................................................  A-3
 5.5 Cancellation of Stock Appreciation Rights............................  A-4
                                   ARTICLE 6
              SPECIAL RULES APPLICABLE TO INCENTIVE STOCK OPTIONS
 6.1 Ten Percent Stockholder..............................................  A-4
 6.2 Limitation on Grants.................................................  A-4
 6.3 Limitations on Time of Grant.........................................  A-4
</TABLE>
 
                                      A-i
<PAGE>
 
<TABLE>
<CAPTION>
                                                                            PAGE
                                                                            ----
 <C>  <S>                                                                   <C>
                                    ARTICLE 7
                            STOCK APPRECIATION RIGHTS
  7.1 Grants of Stock Appreciation Rights.................................  A-4
  7.2 Limitations on Exercise.............................................  A-5
  7.3 Surrender or Exchange of Tandem Stock Appreciation Rights...........  A-5
  7.4 Exercise of Nontandem Stock Appreciation Rights.....................  A-5
  7.5 Settlement of Stock Appreciation Rights.............................  A-5
  7.6 Cash Settlement.....................................................  A-5
                                    ARTICLE 8
                        NONTRANSFERABILITY OF OPTIONS AND
      STOCK APPRECIATION RIGHTS...........................................  A-5
                                    ARTICLE 9
                            TERMINATION OF EMPLOYMENT
  9.1 Exercise after Termination of Employment............................  A-6
  9.2 Total Disability....................................................  A-6
  9.3 Disability or Cessation of Director's Term..........................  A-6
                                   ARTICLE 10
      DEATH OF ASSOCIATE..................................................  A-6
                                   ARTICLE 11
                                RESTRICTED SHARES
 11.1 Grant of Restricted Shares..........................................  A-6
 11.2 Restrictions........................................................  A-6
 11.3 Restricted Stock Certificates.......................................  A-7
 11.4 Rights of Holders of Restricted Shares..............................  A-7
 11.5 Forfeiture..........................................................  A-7
 11.6 Delivery of Restricted Shares.......................................  A-7
 11.7 Performance-Based Objectives........................................  A-7
                                   ARTICLE 12
                               PERFORMANCE SHARES
 12.1 Award of Performance Shares.........................................  A-8
 12.2 Performance Period..................................................  A-8
 12.3 Right to Payment of Performance Shares..............................  A-8
 12.4 Payment for Performance Shares......................................  A-8
 12.5 Voting and Dividend Rights..........................................  A-8
</TABLE>
 
 
                                      A-ii
<PAGE>
 
<TABLE>
<CAPTION>
                                                                            PAGE
                                                                            ----
 <C>   <S>                                                                  <C>
                                    ARTICLE 13
                                PERFORMANCE UNITS
 13.1  Award of Performance Units.........................................   A-9
 13.2  Right to Payment of Performance Units..............................   A-9
 13.3  Payment for Performance Units......................................   A-9
                                    ARTICLE 14
                               UNRESTRICTED SHARES
 14.1  Award of Unrestricted Shares.......................................   A-9
 14.2  Delivery of Unrestricted Shares....................................   A-9
                                    ARTICLE 15
       TAX OFFSET PAYMENTS................................................  A-10
                                    ARTICLE 16
       ADJUSTMENT UPON CHANGES IN CAPITALIZATION..........................  A-10
                                    ARTICLE 17
       AMENDMENT AND TERMINATION..........................................  A-10
                                    ARTICLE 18
       WRITTEN AGREEMENT..................................................  A-10
                                    ARTICLE 19
                             MISCELLANEOUS PROVISIONS
 19.1  Fair Market Value..................................................  A-11
 19.2  Tax Withholding....................................................  A-11
 19.3  Compliance With Section 16(b) and Section 162(m)...................  A-11
 19.4  Successors.........................................................  A-11
 19.5  General Creditor Status............................................  A-11
 19.6  No Right to Employment.............................................  A-12
 19.7  Other Plans........................................................  A-12
 19.8  Notices............................................................  A-12
 19.9  Severability.......................................................  A-12
 19.10 Governing Law......................................................  A-12
 19.11 Term of Plan.......................................................  A-12
</TABLE>
 
                                     A-iii
<PAGE>
 
                               THE LIMITED, INC.
 
      1993 STOCK OPTION AND PERFORMANCE INCENTIVE PLAN (1996 RESTATEMENT)
 
                                   ARTICLE 1
 
                           ESTABLISHMENT AND PURPOSE
 
  1.1 Establishment and Effective Date. The Limited, Inc., a Delaware
corporation (the "Company"), hereby establishes a stock incentive plan to be
known as "The Limited, Inc. 1993 Stock Option and Performance Incentive Plan
(1996 Restatement)" (the "Plan"). The Plan shall become effective on May 20,
1996, subject to the approval of the Company's stockholders at the 1996 Annual
Meeting. Upon approval by the Board of Directors of the Company (the "Board"),
awards may be made as provided herein, subject to subsequent stockholder
approval. In the event that such stockholder approval is not obtained, any
such awards shall be canceled and all rights of associates with respect to
such award shall thereupon cease.
 
  1.2 Purpose. The Company desires to attract and retain the best available
executive and key management associates for itself and its subsidiaries and to
encourage the highest level of performance by such associates in order to
serve the best interests of the Company and its stockholders. The Plan is
expected to contribute to the attainment of these objectives by offering
eligible associates the opportunity to acquire stock ownership interests in
the Company, and other rights with respect to stock of the Company, and to
thereby provide them with incentives to put forth maximum efforts for the
success of the Company and its subsidiaries.
 
                                   ARTICLE 2
 
                                    AWARDS
 
  2.1 Form of Awards. Awards under the Plan may be granted in any one or all
of the following forms: (i) incentive stock options ("Incentive Stock
Options") meeting the requirements of Section 422 of the Internal Revenue Code
of 1986, as amended (the "Code"); (ii) nonstatutory stock options
("Nonstatutory Stock Options") (unless otherwise indicated, references in the
Plan to Options shall include both Incentive Stock Options and Nonstatutory
Stock Options); (iii) stock appreciation rights ("Stock Appreciation Rights"),
as described in Article 7, which may be awarded either in tandem with Options
("Tandem Stock Appreciation Rights") or on a stand-alone basis ("Nontandem
Stock Appreciation Rights"); (iv) shares of common stock of the Company
("Common Stock") which are restricted as provided in Article 11 ("Restricted
Shares"); (v) units representing shares of Common Stock, as described in
Article 12 ("Performance Shares"); (vi) units which do not represent shares of
Common Stock but which may be paid in the form of Common Stock, as described
in Article 13 ("Performance Units"); (vii) shares of unrestricted Common Stock
("Unrestricted Shares"); and (viii) tax offset payments ("Tax Offset
Payments"), as described in Article 15.
 
  2.2 Maximum Shares Available. The maximum aggregate number of shares of
Common Stock available for award under the Plan is 17,298,225 subject to
adjustment pursuant to Article 16. In addition, Tax Offset Payments which may
be awarded under the Plan will not exceed the number of shares available for
issuance under the Plan. Shares of Common Stock issued pursuant to the Plan
may be either authorized but unissued shares or issued shares reacquired by
the Company. In the event that prior to the end of the period during which
Options may be granted under the Plan, any Option or any Nontandem Stock
Appreciation Right under the Plan expires unexercised or is terminated,
surrendered or canceled (other than in connection with the exercise of a Stock
Appreciation Right) without being exercised in whole or in part for any
reason, or any Restricted Shares,
 
                                      A-1
<PAGE>
 
Performance Shares or Performance Units are forfeited, or if such awards are
settled in cash in lieu of shares of Common Stock, then such shares or units
may, at the discretion of the Committee to the extent permissible under Rule
16b-3 under the Securities Exchange Act of 1934 (the "Act"), be made available
for subsequent awards under the Plan, upon such terms as the Committee may
determine.
 
  2.3 Return of Prior Awards. As a condition to any subsequent award, the
Committee shall have the right, at its discretion, to require associates to
return to the Company awards previously granted under this Plan. Subject to
the provisions of this Plan, such new award shall be upon such terms and
conditions as are specified by the Committee at the time the new award is
granted to the extent permitted by Rule 16b-3 under the Act.
 
                                   ARTICLE 3
 
                                ADMINISTRATION
 
  3.1 Committee. The Plan shall be administered by a Committee (the
"Committee") appointed by the Board and consisting of not less than two (2)
members of the Board. Except as permitted by Rule 16b-3(c)(2)(i)(A),(B),(C)
and (D) of the Act, no member of the Board may serve on the Committee if such
member is or has been granted or awarded stock, stock options, stock
appreciation rights or any other equity security or derivative security of the
Company or any of its affiliates pursuant to the Plan or any other plan of the
Company or its affiliates either while serving on the Committee or during the
one year period prior to being appointed to the Committee.
 
  3.2 Powers of Committee. Subject to the express provisions of the Plan, the
Committee shall have the power and authority (i) to grant Options and to
determine the purchase price of the Common Stock covered by each Option, the
term of each Option, the number of shares of Common Stock to be covered by
each Option and any performance objectives or vesting standards applicable to
each Option; (ii) to designate Options as Incentive Stock Options or
Nonstatutory Stock Options and to determine which Options, if any, shall be
accompanied by Tandem Stock Appreciation Rights; (iii) to grant Tandem Stock
Appreciation Rights and Nontandem Stock Appreciation Rights and to determine
the terms and conditions of such rights; (iv) to grant Restricted Shares and
to determine the term of the restricted period and other conditions and
restrictions applicable to such shares; (v) to grant Performance Shares and
Performance Units and to determine the performance objectives, performance
periods and other conditions applicable to such shares or units; (vi) to grant
Unrestricted Shares; (vii) to determine the amount of, and to make, Tax Offset
Payments; and (viii) to determine the associates to whom, and the time or
times at which, Options, Stock Appreciation Rights, Restricted Shares,
Performance Shares, Performance Units and Unrestricted Shares shall be
granted.
 
  3.3 Delegation. The Committee may delegate to one or more of its members or
to any other person or persons such ministerial duties as it may deem
advisable; provided, however, that the Committee may not delegate any of its
responsibilities hereunder if such delegation will cause the Plan to fail to
comply with the "disinterested administration" rules under Section 16 of the
Act. The Committee may also employ attorneys, consultants, accountants or
other professional advisors and shall be entitled to rely upon the advice,
opinions or valuations of any such advisors.
 
  3.4 Interpretations. The Committee shall have sole discretionary authority
to interpret the terms of the Plan, to adopt and revise rules, regulations and
policies to administer the Plan and to make any other factual determinations
which it believes to be necessary or advisable for the administration of the
Plan. All actions taken and interpretations and determinations made by the
Committee in good faith shall be final and binding upon the Company, all
associates who have received awards under the Plan and all other interested
persons.
 
                                      A-2
<PAGE>
 
  3.5 Liability; Indemnification. No member of the Committee, nor any
associate to whom ministerial duties have been delegated, shall be personally
liable for any action, interpretation or determination made with respect to
the Plan or awards made thereunder, and each member of the Committee shall be
fully indemnified and protected by the Company with respect to any liability
he or she may incur with respect to any such action, interpretation or
determination, to the extent permitted by applicable law and to the extent
provided in the Company's Certificate of Incorporation and Bylaws, as amended
from time to time.
 
                                   ARTICLE 4
 
                                  ELIGIBILITY
 
  Awards shall be limited to executive and key management associates who are
regular, full-time associates of the Company and its present and future
subsidiaries. In determining the associates to whom awards shall be granted
and the number of shares to be covered by each award, the Committee shall take
into account the nature of the services rendered by such associates, their
present and potential contributions to the success of the Company and its
subsidiaries and such other factors as the Committee in its sole discretion
shall deem relevant. Notwithstanding the foregoing, the Committee may also
grant awards to non-associate directors of the Company and its present and
future subsidiaries. Unless otherwise specified, references to associates
herein shall mean both associates and non-associate directors who have
received grants under this Plan. As used in this Plan, the term "subsidiary"
shall mean any corporation which at the time qualifies as a subsidiary of the
Company under the definition of "subsidiary corporation" set forth in Section
424(f) of the Code, or any successor provision hereafter enacted. No associate
may be granted in any calendar year awards covering more than 400,000 shares
of Common Stock.
 
                                   ARTICLE 5
 
                                 STOCK OPTIONS
 
  5.1 Grant of Options. Options may be granted under this Plan for the
purchase of shares of Common Stock. Options shall be granted in such form and
upon such terms and conditions, including the satisfaction of corporate or
individual performance objectives and other vesting standards, as the
Committee shall from time to time determine.
 
  5.2 Option Price. The option price of each Option to purchase Common Stock
shall be determined by the Committee at the time of the grant, but shall not
be less than 100 percent of the fair market value of the Common Stock subject
to such Option on the date of grant. The option price so determined shall also
be applicable in connection with the exercise of any Tandem Stock Appreciation
Right granted with respect to such Option.
 
  5.3 Term of Options. The term of each Nonstatutory Stock Option granted
under the Plan shall not exceed ten (10) years and one day from the date of
grant, subject to earlier termination as provided in Articles 9 and 10. Except
as otherwise provided in Section 6.1 with respect to ten (10) percent
stockholders of the Company, the term of each Incentive Stock Option shall not
exceed ten (10) years from the date of grant, subject to earlier termination
as provided in Articles 9 and 10.
 
  5.4 Exercise of Options. An Option may be exercised, in whole or in part, at
such time or times as the Committee shall determine. The Committee may, in its
discretion, accelerate the exercisability of any Option at any time. Options
may be exercised by an associate by giving written notice to the Committee
stating the number
 
                                      A-3
<PAGE>
 
of shares of Common Stock with respect to which the Option is being exercised
and tendering payment therefor. Payment for the Common Stock issuable upon
exercise of the Option shall be made in full in cash or by certified check or,
if the Committee, in its sole discretion, permits, in shares of Common Stock
(valued at fair market value on the date of exercise). As soon as reasonably
practicable following such exercise, a certificate representing the shares of
Common Stock purchased, registered in the name of the associate, shall be
delivered to the associate. Notwithstanding the foregoing, an associate may
not exercise an Option prior to the approval of the Plan by the stockholders.
 
  5.5 Cancellation of Stock Appreciation Rights. Upon exercise of all or a
portion of an Option, the related Tandem Stock Appreciation Rights shall be
canceled with respect to an equal number of shares of Common Stock.
 
                                   ARTICLE 6
 
              SPECIAL RULES APPLICABLE TO INCENTIVE STOCK OPTIONS
 
  6.1 Ten Percent Stockholder. Notwithstanding any other provision of this
Plan to the contrary, no associate may receive an Incentive Stock Option under
the Plan if such associate, at the time the award is granted, owns (after
application of the rules contained in Section 424(d) of the Code) stock
possessing more than ten (10) percent of the total combined voting power of
all classes of stock of the Company or its subsidiaries, unless (i) the option
price for such Incentive Stock Option is at least 110 percent of the fair
market value of the Common Stock subject to such Incentive Stock Option on the
date of grant and (ii) such Option is not exercisable after the date five (5)
years from the date such Incentive Stock Option is granted.
 
  6.2 Limitation on Grants. The aggregate fair market value (determined with
respect to each Incentive Stock Option at the time such Incentive Stock Option
is granted) of the shares of Common Stock with respect to which Incentive
Stock Options are exercisable for the first time by an associate during any
calendar year (under this Plan or any other plan of the Company or a
subsidiary) shall not exceed $100,000.
 
  6.3 Limitations on Time of Grant. No grant of an Incentive Stock Option
shall be made under this Plan more than ten (10) years after the earlier of
the date of adoption of the Plan by the Board or the date the Plan is approved
by stockholders.
 
                                   ARTICLE 7
 
                           STOCK APPRECIATION RIGHTS
 
  7.1 Grants of Stock Appreciation Rights. Tandem Stock Appreciation Rights
may be awarded by the Committee in connection with any Option granted under
the Plan, either at the time the Option is granted or thereafter at any time
prior to the exercise, termination or expiration of the Option. Nontandem
Stock Appreciation Rights may also be granted by the Committee at any time. At
the time of grant of a Nontandem Stock Appreciation Right, the Committee shall
specify the number of shares of Common Stock covered by such right and the
base price of shares of Common Stock to be used in connection with the
calculation described in Section 7.4 below. The base price of a Nontandem
Stock Appreciation Right shall be not less than 100 percent of the fair market
value of a share of Common Stock on the date of grant. Stock Appreciation
Rights shall be subject to such terms and conditions not inconsistent with the
other provisions of this Plan as the Committee shall determine.
 
                                      A-4
<PAGE>
 
  7.2 Limitations on Exercise. A Tandem Stock Appreciation Right shall be
exercisable only to the extent that the related Option is exercisable and
shall be exercisable only for such period as the Committee may determine
(which period may expire prior to the expiration date of the related Option).
Upon the exercise of all or a portion of Tandem Stock Appreciation Rights, the
related Option shall be canceled with respect to an equal number of shares of
Common Stock. Shares of Common Stock subject to Options, or portions thereof,
surrendered upon exercise of a Tandem Stock Appreciation Right, shall not be
available for subsequent awards under the Plan. A Nontandem Stock Appreciation
Right shall be exercisable during such period as the Committee shall
determine.
 
  7.3 Surrender or Exchange of Tandem Stock Appreciation Rights. A Tandem
Stock Appreciation Right shall entitle the associate to surrender to the
Company unexercised the related option, or any portion thereof, and to receive
from the Company in exchange therefor that number of shares of Common Stock
having an aggregate fair market value equal to (A) the excess of (i) the fair
market value of one (1) share of Common Stock as of the date the Tandem Stock
Appreciation Right is exercised over (ii) the option price per share specified
in such Option, multiplied by (B) the number of shares of Common Stock subject
to the Option, or portion thereof, which is surrendered. Cash shall be
delivered in lieu of any fractional shares.
 
  7.4 Exercise of Nontandem Stock Appreciation Rights. The exercise of a
Nontandem Stock Appreciation Right shall entitle the associate to receive from
the Company that number of shares of Common Stock having an aggregate fair
market value equal to (A) the excess of (i) the fair market value of one (1)
share of Common Stock as of the date on which the Nontandem Stock Appreciation
Right is exercised over (ii) the base price of the shares covered by the
Nontandem Stock Appreciation Right, multiplied by (B) the number of shares of
Common Stock covered by the Nontandem Stock Appreciation Right, or the portion
thereof being exercised. Cash shall be delivered in lieu of any fractional
shares.
 
  7.5 Settlement of Stock Appreciation Rights. As soon as is reasonably
practicable after the exercise of a Stock Appreciation Right, the Company
shall (i) issue, in the name of the associate, stock certificates representing
the total number of full shares of Common Stock to which the associate is
entitled pursuant to Section 7.3 or 7.4 hereof, and cash in an amount equal to
the fair market value, as of the date of exercise, of any resulting fractional
shares, and (ii) if the Committee causes the Company to elect to settle all or
part of its obligations arising out of the exercise of the Stock Appreciation
Right in cash pursuant to Section 7.6, deliver to the associate an amount in
cash equal to the fair market value, as of the date of exercise, of the shares
of Common Stock it would otherwise be obligated to deliver.
 
  7.6 Cash Settlement. The Committee, in its discretion, may cause the Company
to settle all or any part of its obligation arising out of the exercise of a
Stock Appreciation Right by the payment of cash in lieu of all or part of the
shares of Common Stock it would otherwise be obligated to deliver in an amount
equal to the fair market value of such shares on the date of exercise.
 
                                   ARTICLE 8
 
          NONTRANSFERABILITY OF OPTIONS AND STOCK APPRECIATION RIGHTS
 
  No Option or Stock Appreciation Right may be transferred, assigned, pledged
or hypothecated (whether by operation of law or otherwise), except as provided
by will or the applicable laws of descent and distribution, and no Option or
Stock Appreciation Right shall be subject to execution, attachment or similar
process. Any attempted assignment transfer, pledge, hypothecation or other
disposition of an Option or a Stock Appreciation
 
                                      A-5
<PAGE>
 
Right not specifically permitted herein shall be null and void and without
effect. An Option or Stock Appreciation Right may be exercised by an associate
only during his or her lifetime, or following his or her death pursuant to
Article 10.
 
                                   ARTICLE 9
 
                           TERMINATION OF EMPLOYMENT
 
  9.1 Exercise after Termination of Employment. In the event that the
employment of an associate to whom an Option or Stock Appreciation Right has
been granted under the Plan shall be terminated (for reasons other than death
or total disability), such Option or Stock Appreciation Right may be exercised
(to the extent that the associate was entitled to do so at the termination of
his employment) at any time within three (3) months after such termination of
employment.
 
  9.2 Total Disability. In the event that an associate to whom an Option or
Stock Appreciation Right has been granted under the Plan shall become totally
disabled, such Option or Stock Appreciation Right may be exercised at any time
during the first nine (9) months that the associate receives benefits under
The Limited, Inc. Long-Term Disability Plan (the "Disability Plan"). For
purposes hereof, "total disability" shall have the definition set forth in the
Disability Plan, which definition is hereby incorporated by reference.
 
  9.3 Disability or Cessation of Director's Term. A non-associate director
shall be entitled to exercise Options or Stock Appreciation Rights only during
his or her term as director and for a period of three (3) months thereafter;
provided, however, that a non-associate director shall be entitled to exercise
awards for a period of nine (9) months following the total disability of such
non-associate director.
 
                                  ARTICLE 10
 
                              DEATH OF ASSOCIATE
 
  If an associate to whom an Option or Stock Appreciation Right has been
granted under the Plan shall die while employed by the Company or one of its
subsidiaries or within three (3) months after the termination of such
employment or cessation of director's term, such Option or Stock Appreciation
Right may be exercised to the extent that the associate was entitled to do so
at the time of his or her death, by the associate's estate or by the person
who acquires the right to exercise such Option or Stock Appreciation Right
upon his or her death by bequest or inheritance. Such exercise may occur at
any time within one (1) year after the date of the associate's death, but in
no case later than the date on which the Option or Stock Appreciation Right
terminates.
 
                                  ARTICLE 11
 
                               RESTRICTED SHARES
 
  11.1 Grant of Restricted Shares. The Committee may from time to time cause
the Company to grant Restricted Shares under the Plan to associates, subject
to such restrictions, conditions and other terms as the Committee may
determine.
 
  11.2 Restrictions. At the time a grant of Restricted Shares is made, the
Committee shall establish a period of time (the "Restricted Period")
applicable to such Restricted Shares. Each grant of Restricted Shares may be
subject to a different Restricted Period. The Committee may, in its sole
discretion, at the time a grant is
 
                                      A-6
<PAGE>
 
made, prescribe restrictions in addition to or other than the expiration of
the Restricted Period, including the satisfaction of corporate or individual
performance objectives, which shall be applicable to all or any portion of the
Restricted Shares. Except with respect to grants of Restricted Shares intended
to qualify as performance-based compensation for purposes of Section 162(m) of
the Code, the Committee may also, in its sole discretion, shorten or terminate
the Restricted Period or waive any other restrictions applicable to all or a
portion of such Restricted Shares. None of the Restricted Shares may be sold,
transferred, assigned, pledged or otherwise encumbered or disposed of during
the Restricted Period or prior to the satisfaction of any other restrictions
prescribed by the Committee with respect to such Restricted Shares.
 
  11.3 Restricted Stock Certificates. The Company shall issue, in the name of
each associate to whom Restricted Shares have been granted, stock certificates
representing the total number of Restricted Shares granted to the associate,
as soon as reasonably practicable after the grant. The Secretary of the
Company shall hold such certificates, properly endorsed for transfer, for the
associate's benefit until such time as the Restricted Shares are forfeited to
the Company, or the restrictions lapse.
 
  11.4 Rights of Holders of Restricted Shares. Except as determined by the
Committee either at the time Restricted Shares are awarded or any time
thereafter prior to the lapse of the restrictions, holders of Restricted
Shares shall not have the right to vote such shares or the right to receive
any dividends with respect to such shares. All distributions, if any, received
by an associate with respect to Restricted Shares as a result of any stock
split-up, stock distribution, a combination of shares, or other similar
transaction shall be subject to the restrictions of this Article 11.
 
  11.5 Forfeiture. Any Restricted Shares granted to an associate pursuant to
the Plan shall be forfeited if the associate terminates employment with the
Company or its subsidiaries (or if a non-associate director ceases to be a
director of the Company or one of its subsidiaries) prior to the expiration or
termination of the Restricted Period and the satisfaction of any other
conditions applicable to such Restricted Shares. Upon such forfeiture, the
Secretary of the Company shall either cancel or retain in its treasury the
Restricted Shares that are forfeited to the Company. If the associate's
employment (or director's term) terminates as a result of his or her death or
total disability (as defined in Article 9), Restricted Shares of such
associate shall be forfeited, unless the Committee, in its sole discretion,
shall determine otherwise.
 
  11.6 Delivery of Restricted Shares. Upon the expiration or termination of
the Restricted Period and the satisfaction of any other conditions prescribed
by the Committee, the restrictions applicable to the Restricted Shares shall
lapse and a stock certificate for the number of Restricted Shares with respect
to which the restrictions have lapsed shall be delivered, free of all such
restrictions, to the associate or the associate's beneficiary or estate, as
the case may be.
 
  11.7 Performance-Based Objectives. At the time of the grant of Restricted
Shares to an associate, and prior to the beginning of the performance period
to which performance objectives relate, the Committee may establish
performance objectives based on operating income and/or gross margin
objectives of the Company or any subsidiary or division thereof. These
objectives shall be based on an analysis of historical performance and growth
expectations for the relevant business unit, financial results of other
comparable businesses both inside and outside the Company, and progress
towards achieving the long-range strategic plan for that business unit. These
objectives and determination of results shall be based entirely on such
financial measures, and the Committee shall have no discretion to modify such
results.
 
                                      A-7
<PAGE>
 
                                  ARTICLE 12
 
                              PERFORMANCE SHARES
 
  12.1 Award of Performance Shares. For each Performance Period (as defined in
Section 12.2), Performance Shares may be granted under the Plan to such
associates of the Company and its subsidiaries as the Committee shall
determine. Each Performance Share shall be deemed to be equivalent to one (1)
share of Common Stock. Performance Shares granted to an associate shall be
credited to an account (a "Performance Share Account") established and
maintained for such associate.
 
  12.2 Performance Period. "Performance Period" shall mean such period of time
as shall be determined by the Committee in its sole discretion. Different
Performance Periods may be established for different associates receiving
Performance Shares. Performance Periods may run consecutively or concurrently.
 
  12.3 Right to Payment of Performance Shares. With respect to each award of
Performance Shares under this Plan, the Committee shall specify performance
objectives (the "Performance Objectives") which must be satisfied in order for
the associate to vest in the Performance Shares which have been awarded to him
or her for the Performance Period. If the Performance Objectives established
for an associate for the Performance Period are partially but not fully met,
the Committee may, nonetheless, in its sole discretion, determine that all or
a portion of the Performance Shares have vested. If the Performance Objectives
for a Performance Period are exceeded, the Committee may, in its sole
discretion, grant additional, full vested Performance Shares to the associate.
The Committee may also determine, in its sole discretion, that Performance
Shares awarded to an associate shall become partially or fully vested upon the
associate's death, total disability (as defined in Article 9) or retirement,
or upon the termination of the associate's employment (or director's term)
prior to the end of the Performance Period.
 
  12.4 Payment for Performance Shares. As soon as practicable following the
end of a Performance Period, the Committee shall determine whether the
Performance Objectives for the Performance Period have been achieved (or
partially achieved to the extent necessary to permit partial vesting at the
discretion of the Committee pursuant to Section 12.3). If the Performance
Objectives for the Performance Period have been exceeded, the Committee shall
determine whether additional Performance Shares shall be granted to the
associate pursuant to Section 12.3. As soon as reasonably practicable after
such determinations, or at such later date as the Committee shall determine at
the time of grant, the Company shall pay to the associate an amount with
respect to each vested Performance Share equal to the fair market value of a
share of Common Stock on such payment date or, if the Committee shall so
specify at the time of grant, an amount equal to (i) the fair market value of
a share of Common Stock on the payment date less (ii) the fair market value of
a share of Common Stock on the date of grant of the Performance Share. Payment
shall be made entirely in cash, entirely in Common Stock (including Restricted
Shares) or in such combination of cash and Common Stock as the Committee shall
determine.
 
  12.5 Voting and Dividend Rights. Except as the Committee may otherwise
provide, no associate shall be entitled to any voting rights, to receive any
dividends, or to have his or her Performance Share Account credited or
increased as a result of any dividends or other distribution with respect to
Common Stock. Notwithstanding the foregoing, within sixty (60) days from the
date of payment of a dividend by the Company on its shares of Common Stock,
the Committee, in its discretion, may credit an associate's Performance Share
Account with additional Performance Shares having an aggregate fair market
value equal to the dividend per share paid on the Common Stock multiplied by
the number of Performance Shares credited to his or her account at the time
the dividend was declared.
 
                                      A-8
<PAGE>
 
                                  ARTICLE 13
 
                               PERFORMANCE UNITS
 
  13.1 Award of Performance Units. For each Performance Period (as defined in
Section 12.2), Performance Units may be granted under the Plan to such
associates of the Company and its subsidiaries as the Committee shall
determine. The award agreement covering such Performance Units shall specify a
value for each Performance Unit or shall set forth a formula for determining
the value of each Performance Unit at the time of payment (the "Ending
Value"). If necessary to make the calculation of the amount to be paid to the
associate pursuant to Section 13.3, the Committee shall also state in the
award agreement the initial value of each Performance Unit (the "Initial
Value"). Performance Units granted to an associate shall be credited to an
account (a "Performance Unit Account") established and maintained for such
associate.
 
  13.2 Right to Payment of Performance Units. With respect to each award of
Performance Units under this Plan, the Committee shall specify Performance
Objectives which must be satisfied in order for the associate to vest in the
Performance Units which have been awarded to him or her for the Performance
Period. If the Performance Objectives established for an associate for the
Performance Period are partially but not fully met, the Committee may,
nonetheless, in its sole discretion, determine that all or a portion of the
Performance Units have vested. If the Performance Objectives for a Performance
Period are exceeded, the Committee may, in its sole discretion, grant
additional, fully vested Performance Units to the associate. The Committee may
also determine, in its sole discretion, that Performance Units awarded to an
associate shall become partially or fully vested upon the associate's death,
total disability (as defined in Article 9) or retirement, or upon the
termination of employment of the associate by the Company.
 
  13.3 Payment for Performance Units. As soon as practicable following the end
of a Performance Period, the Committee shall determine whether the Performance
Objectives for the Performance Period have been achieved (or partially
achieved to the extent necessary to permit partial vesting at the discretion
of the Committee pursuant to Section 13.2). If the Performance Objectives for
the Performance Period have been exceeded, the Committee shall determine
whether additional Performance Units shall be granted to the associate
pursuant to Section 13.2. As soon as reasonably practicable after such
determinations, or at such later date as the Committee shall determine at the
time of grant, the Company shall pay to the associate an amount with respect
to each vested Performance Unit equal to the Ending Value of the Performance
Unit or, if the Committee shall so specify at the time of grant, an amount
equal to (i) the Ending Value of the Performance Unit less (ii) the Initial
Value of the Performance Unit. Payment shall be made entirely in cash,
entirely in Common Stock (including Restricted Shares) or in such combination
of cash and Common Stock as the Committee shall determine.
 
                                  ARTICLE 14
 
                              UNRESTRICTED SHARES
 
  14.1 Award of Unrestricted Shares. The Committee may cause the Company to
grant Unrestricted Shares to associates at such time or times, in such amounts
and for such reasons as the Committee, in its sole discretion, shall
determine. No payment shall be required for Unrestricted Shares.
 
  14.2 Delivery of Unrestricted Shares. The Company shall issue, in the name
of each associate to whom Unrestricted Shares have been granted, stock
certificates representing the total number of Unrestricted Shares granted to
the associate, and shall deliver such certificates to the associate as soon as
reasonably practicable after the date of grant or on such later date as the
Committee shall determine at the time of grant.
 
                                      A-9
<PAGE>
 
                                  ARTICLE 15
 
                              TAX OFFSET PAYMENTS
 
  The Committee shall have the authority at the time of any award under this
Plan or anytime thereafter to make Tax Offset Payments to assist associates in
paying income taxes incurred as a result of their participation in this Plan.
The Tax Offset Payments shall be determined by multiplying a percentage
established by the Committee by all or a portion (as the Committee shall
determine) of the taxable income recognized by an associate upon (i) the
exercise of a Nonstatutory Stock Option or a Stock Appreciation Right, (ii)
the disposition of shares received upon exercise of an Incentive Stock Option,
(iii) the lapse of restrictions on Restricted Shares, (iv) the award of
Unrestricted Shares, or (v) payments for Performance Shares or Performance
Units. The percentage shall be established, from time to time, by the
Committee at that rate which the Committee, in its sole discretion, determines
to be appropriate and in the best interests of the Company to assist
associates in paying income taxes incurred as a result of the events described
in the preceding sentence. Tax Offset Payments shall be subject to the
restrictions on transferability applicable to Options and Stock Appreciation
Rights under Article 8.
 
                                  ARTICLE 16
 
                   ADJUSTMENT UPON CHANGES IN CAPITALIZATION
 
  Notwithstanding any other provision of the Plan, the Committee may at any
time make or provide for such adjustments to the Plan, to the number and class
of shares available thereunder or to any outstanding Options, Stock
Appreciation Rights, Restricted Shares or Performance Shares as it shall deem
appropriate to prevent dilution or enlargement of rights, including
adjustments in the event of changes in the number of shares of outstanding
Common Stock by reason of stock dividends, extraordinary cash dividends,
split-ups, recapitalizations, mergers, consolidations, combinations or
exchanges of shares, separations, reorganizations, liquidations and the like.
 
                                  ARTICLE 17
 
                           AMENDMENT AND TERMINATION
 
  The Board may suspend, terminate, modify or amend the Plan, provided that
any amendment that would (i) materially increase the aggregate number of
shares which may be issued under the Plan, (ii) materially increase the
benefits accruing to associates under the Plan or (iii) materially modify the
requirements as to eligibility for participation in the Plan, shall be subject
to the approval of the Company's stockholders, except that any such increase
or modification that may result from adjustments authorized by Article 16 does
not require such approval. If the Plan is terminated, the terms of the Plan
shall, notwithstanding such termination, continue to apply to awards granted
prior to such termination. No suspension, termination, modification or
amendment of the Plan may, without the consent of the associate to whom an
award shall theretofore have been granted, adversely affect the rights of such
associate under such award.
 
                                  ARTICLE 18
 
                               WRITTEN AGREEMENT
 
  Each award of Options, Stock Appreciation Rights, Restricted Shares,
Performance Shares, Performance Units, Unrestricted Shares and Tax Offset
Payments shall be evidenced by a written agreement, executed by the
 
                                     A-10
<PAGE>
 
associate and the Company, and containing such restrictions, terms and
conditions, if any, as the Committee may require. In the event of any conflict
between a written agreement and the Plan, the terms of the Plan shall govern.
 
                                  ARTICLE 19
 
                           MISCELLANEOUS PROVISIONS
 
  19.1 Fair Market Value. "Fair market value" for purposes of this Plan shall
be the closing price of the Common Stock as reported on the principal exchange
on which the shares are listed for the date on which the grant, exercise or
other transaction occurs, or if there were no sales on such date, the most
recent prior date on which there were sales.
 
  19.2 Tax Withholding. The Company shall have the right to require associates
or their beneficiaries or legal representatives to remit to the Company an
amount sufficiently to satisfy federal, state and local withholding tax
requirements, or to deduct from all payments under this Plan, including Tax
Offset Payments, amounts sufficient to satisfy all withholding tax
requirements. Whenever payments under the Plan are to be made to an associate
in cash, such payments shall be net of any amounts sufficient to satisfy all
federal, state and local withholding tax requirements. The Committee may, in
its discretion, permit an associate to satisfy his or her tax withholding
obligation either by (i) surrendering shares owned by the associate or (ii)
having the Company withhold from shares otherwise deliverable to the
associate. Shares surrendered or withheld shall be valued at their fair market
value as of the date on which income is required to be recognized for income
tax purposes. In the case of an award of Incentive Stock Options, the
foregoing right shall be deemed to be provided to the associate at the time of
such award.
 
  19.3 Compliance With Section 16(b) and Section 162(m). In the case of
associates who are or may be subject to Section 16 of the Act, it is the
intent of the corporation that the Plan and any award granted hereunder
satisfy and be interpreted in a manner that satisfies the applicable
requirements of Rule 16b-3, so that such persons will be entitled to the
benefits of Rule 16b-3 or other exemptive rules under Section 16 of the Act
and will not be subjected to liability thereunder. If any provision of the
Plan or any award would otherwise conflict with the intent expressed herein,
that provision, to the extent possible, shall be interpreted and deemed
amended so as to avoid such conflict. To the extent of any remaining
irreconcilable conflict with such intent, such provision shall be deemed void
as applicable to associates who are or may be subject to Section 16 of the
Act. If any award hereunder is intended to qualify as performance-based for
purposes of Section 162(m) of the Code, the Committee shall not exercise any
discretion to increase the payment under such award except to the extent
permitted by Section 162(m) and the regulations thereunder.
 
  19.4 Successors. The obligations of the Company under the Plan shall be
binding upon any successor corporation or organization resulting from the
merger, consolidation or other reorganization of the Company, or upon any
successor corporation or organization succeeding to substantially all of the
assets and businesses of the Company. In the event of any of the foregoing,
the Committee may, at its discretion prior to the consummation of the
transaction, cancel, offer to purchase, exchange, adjust or modify any
outstanding awards, at such time and in such manner as the Committee deems
appropriate and in accordance with applicable law.
 
  19.5 General Creditor Status. Associates shall have no right, title, or
interest whatsoever in or to any investments which the Company may make to aid
it in meeting its obligations under the Plan. Nothing contained in the Plan,
and no action taken pursuant to its provisions, shall create or be construed
to create a trust of any kind, or a fiduciary relationship between the Company
and any associate or beneficiary or legal representative of such associate. To
the extent that any person acquires a right to receive payments from the
Company under the
 
                                     A-11
<PAGE>
 
Plan, such right shall be no greater than the right of an unsecured general
creditor of the Company. All payments to be made hereunder shall be paid from
the general funds of the Company and no special or separate fund shall be
established and no segregation of assets shall be made to assure payment of
such amounts except as expressly set forth in the Plan.
 
  19.6 No Right to Employment. Nothing in the Plan or in any written agreement
entered into pursuant to Article 18, nor the grant of any award, shall confer
upon any associate any right to continue in the employ of the Company or a
subsidiary or to be entitled to any remuneration or benefits not set forth in
the Plan or such written agreement or interfere with or limit the right of the
Company or a subsidiary to modify the terms of or terminate such associate's
employment at any time.
 
  19.7 Other Plans. Effective upon the adoption of the Plan by the
stockholders, no further awards shall be made under The Limited, Inc. 1987
Stock Option Plan (as amended as of April 20, 1992) (the "1987 Plan").
Thereafter, all awards made under the 1987 Plan prior to adoption of this Plan
by the stockholders shall continue in accordance with the terms of the 1987
Plan.
 
  19.8 Notices. Notices required or permitted to be made under the Plan shall
be sufficiently made if sent by registered or certified mail addressed (a) to
the associate at the associate's address set forth in the books and records of
the Company or its subsidiaries, or (b) to the Company or the Committee at the
principal office of the Company.
 
  19.9 Severability. In the event that any provision of the Plan shall be held
illegal or invalid for any reason, such illegality or invalidity shall not
affect the remaining parts of the Plan, and the Plan shall be construed and
enforced as if the illegal or invalid provision had not been included.
 
  19.10 Governing Law. To the extent not preempted by federal law, the Plan,
and all agreements hereunder, shall be construed in accordance with and
governed by the laws of the State of Delaware.
 
  19.11 Term of Plan. Unless earlier terminated pursuant to Article 17 hereof,
the Plan shall terminate on the tenth (10th) anniversary of the date of
adoption of the Plan by the stockholders.
 
                                     A-12
<PAGE>
 
                                                                      EXHIBIT B
 
                               THE LIMITED, INC.
 
                  1996 STOCK PLAN FOR NON-ASSOCIATE DIRECTORS
 
1. PURPOSE
 
  The purpose of The Limited, Inc. 1996 Stock Plan for Non-Associate Directors
(the "Plan") is to promote the interests of The Limited, Inc. (the "Company")
and its stockholders by increasing the proprietary interest of non-associate
directors in the growth and performance of the Company by granting such
directors options to purchase shares of common stock (the "Shares") of the
Company and by awarding Shares to such directors in respect of a portion of
the Retainer (as defined in Section 6(b)) payable to such directors.
 
2. ADMINISTRATION
 
  The Plan shall be administered by the Company's Board of Directors (the
"Board"). Subject to the provisions of the Plan, the Board shall be authorized
to interpret the Plan, to establish, amend, and rescind any rules and
regulations relating to the Plan and to make all other determinations
necessary or advisable for the administration of the Plan; provided, however,
that the Board shall have no discretion with respect to the selection of
directors to receive options, the number of Shares subject to any such
options, the purchase price thereunder or the timing of grants of options
under the Plan. The determinations of the Board in the administration of the
Plan, as described herein, shall be final and conclusive. The Secretary of the
Company shall be authorized to implement the Plan in accordance with its terms
and to take such actions of a ministerial nature as shall be necessary to
effectuate the intent and purposes thereof. The validity, construction and
effect of the Plan and any rules and regulations relating to the Plan shall be
determined in accordance with the laws of the State of Delaware.
 
3. ELIGIBILITY
 
  The class of individuals eligible to receive grants of options and awards of
Shares in respect of the Retainer under the Plan shall be directors of the
Company who are not associates of the Company or its affiliates ("Eligible
Directors"). Any holder of an option or Shares granted hereunder shall
hereinafter be referred to as a "Participant".
 
4. SHARES SUBJECT TO THE PLAN
 
  Subject to adjustment as provided in Section 7, an aggregate of 100,000
Shares shall be available for issuance under the Plan. The Shares deliverable
upon the exercise of options or in respect of the Retainer may be made
available from authorized but unissued Shares or treasury Shares. If any
option granted under the Plan shall terminate for any reason without having
been exercised, the Shares subject to, but not delivered under, such option
shall be available for issuance under the Plan.
 
5. GRANT, TERMS AND CONDITIONS OF OPTIONS
 
  (a) Subject to the approval by the Company's shareholders of this Plan, each
Eligible Director on the date of such approval will be granted on such date an
option to purchase 1,000 Shares.
 
  (b) Each Eligible Director on the first business day of a fiscal year of the
Company beginning thereafter, will be granted on such a day an option to
purchase 1,000 Shares.
 
                                      B-1
<PAGE>
 
  (c) The options granted will be nonstatutory stock options not intended to
qualify under Section 422 of the Internal Revenue Code of 1986, as amended
(the "Code") and shall have the following terms and conditions:
 
    (i) PRICE. The purchase price per Share deliverable upon the exercise of
  each option shall be 100% of the Fair Market Value per Share on the date
  the option is granted. For purposes of the Plan, Fair Market Value shall be
  the closing price of the Shares as reported on the principal exchange on
  which the shares are listed for the date in question, or if there were no
  sales on such date, the most recent prior date on which there were sales.
 
    (ii) PAYMENT. Options may be exercised only upon payment of the purchase
  price thereof in full. Such payment shall be made in cash.
 
    (iii) EXERCISABILITY AND TERM OF OPTIONS. Options shall become
  exercisable in four equal annual installments commencing on the first
  anniversary of the date of grant, provided the holder of such Option is an
  Eligible Director on such anniversary, and shall be exercisable until the
  earlier of ten years from the date of grant and the expiration of the one
  year period provided in paragraph (iv) below.
 
    (iv) TERMINATION OF SERVICE AS ELIGIBLE DIRECTOR. Upon termination of a
  Participant's service as a director of the Company for any reason, all
  outstanding options held by such Eligible Director, to the extent then
  exercisable, shall be exercisable in whole or in part for a period of one
  year from the date upon which the Participant ceases to be a Director,
  provided that in no event shall the options be exercisable beyond the
  period provided for in paragraph (iii) above.
 
    (v) NONTRANSFERABILITY OF OPTIONS. No option may be assigned, alienated,
  pledged, attached, sold or otherwise transferred or encumbered by a
  Participant otherwise than by will or the laws of descent and distribution,
  and during the lifetime of the Participant to whom an option is granted it
  may be exercised only by the Participant or by the Participant's guardian
  or legal representative. Notwithstanding the foregoing, options may be
  transferred pursuant to a qualified domestic relations order.
 
    (vi) OPTION AGREEMENT. Each option granted hereunder shall be evidenced
  by an agreement with the Company which shall contain the terms and
  provisions set forth herein and shall otherwise be consistent with the
  provisions of the Plan.
 
6. GRANT OF SHARES
 
  (a) From and after the approval of the Plan by the Company's shareholders,
50% of the Retainer of each Eligible Director shall be paid in a number of
Shares equal to the quotient of (i) 50% of the Retainer divided by (ii) the
Fair Market Value on the Retainer Payment Date. Cash shall be paid to an
Eligible Director in lieu of a fractional Share.
 
  (b) For purposes of this Plan "Retainer" shall mean the annual retainer
payable to an Eligible Director (as defined in Section 3) for any fiscal
quarter of the Company, the amount of which Retainer may not be changed for
purposes of this Plan more often than once every six months and "Retainer
Payment Date" shall mean the last business day of the Company's fiscal
quarter.
 
7. ADJUSTMENT OF AND CHANGES IN SHARES
 
  In the event of a stock split, stock dividend, extraordinary cash dividend,
subdivision or combination of the Shares or other change in corporate
structure affecting the Shares, the number of Shares authorized by the Plan
shall be increased or decreased proportionately, as the case may be, and the
number of Shares subject to any
 
                                      B-2
<PAGE>
 
outstanding option shall be increased or decreased proportionately, as the
case may be, with appropriate corresponding adjustment in the purchase price
per Share thereunder.
 
8. NO RIGHTS OF SHAREHOLDERS
 
  Neither a Participant nor a Participant's legal representative shall be, or
have any of the rights and privileges of, a shareholder of the Company in
respect of any Shares purchasable upon the exercise of any option, in whole or
in part, unless and until certificates for such Shares shall have been issued.
 
9. PLAN AMENDMENTS
 
  The Plan may be amended by the Board as it shall deem advisable or to
conform to any change in any law or regulation applicable thereto; provided,
that the Board may not, without the authorization and approval of shareholders
of the Company: (i) increase the number of Shares which may be purchased
pursuant to options hereunder, either individually or in the aggregate, except
as permitted by Section 7, (ii) change the requirement of Section 5(b) that
option grants be priced at Fair Market Value, except as permitted by Section
7, (iii) modify in any respect the class of individuals who constitute
Eligible Directors or (iv) materially increase the benefits accruing to
Participants hereunder. The provisions of Sections 3, 5 and/or 6 may not be
amended more often than once every six months, other than to comport with
changes in the Code, the Employee Retirement Income Security Act of 1974, as
amended, or the rules under either such statute.
 
10. LISTING AND REGISTRATION
 
  Each Share shall be subject to the requirement that if at any time the Board
shall determine, in its discretion, that the listing, registration or
qualification of the Shares upon any securities exchange or under any state or
federal law, or the consent or approval of any governmental regulatory body,
is necessary or desirable as a condition of, or in connection with, the
granting of such Shares, no such Share may be disposed of unless such listing,
registration, qualification, consent or approval shall have been effected or
obtained free of any condition not acceptable to the Board.
 
11. EFFECTIVE DATE AND DURATION OF PLAN
 
  The Plan shall become effective on the date the Company's shareholders
approve the Plan. The Plan shall terminate the day following the tenth Annual
Shareholders Meeting at which Directors are elected succeeding such approval,
unless the Plan is extended or terminated at an earlier date by Shareholders
or is terminated by exhaustion of the Shares available for issuance hereunder.
 
                                      B-3
<PAGE>
 
 
                                   P R O X Y
 
 
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
                              FOLD AND DETACH HERE  
                               THE LIMITED, INC.
               THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS
                         ANNUAL MEETING OF STOCKHOLDERS
                                  MAY 20, 1996
 
The undersigned hereby appoints Leslie H. Wexner, Kenneth B. Gilman and Michael
A. Weiss, and each of them, proxies, with full power of substitution, to vote
for the undersigned all shares of Common Stock of The Limited, Inc. which the
undersigned would be entitled to vote if personally present at the Annual
Meeting of Stockholders to be held on May 20, 1996 at 9:00 a.m., Eastern
Daylight Time, and at any adjournments thereof, upon the matters described in
the accompanying Proxy Statement and upon any other business that may properly
come before the meeting or any adjournments thereof.
 
Election of Directors, Nominees:
 
Leonard A. Schlesinger, Donald B. Shackelford, Martin Trust, Raymond Zimmerman
 
SAID PROXIES ARE DIRECTED TO VOTE AS MARKED ON THE REVERSE SIDE AND IN THEIR
DISCRETION UPON SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING OR
ANY ADJOURNMENTS THEREOF.
                                (Continued and to be signed on the reverse side)
 
<PAGE>
 
X  PLEASE MARK YOUR
   VOTES AS IN THIS
   EXAMPLE.
 

| 9788
|----   
 
 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" EACH OF THE NAMED NOMINEES AND
"FOR" APPROVAL OF THE PLANS REFERRED TO BELOW. IF NO SPECIFICATION IS INDICATED,
THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AS RECOMMENDED BY THE BOARD.

                                   FOR    WITHHELD 
                                   [_]       [_]
1. Election of
Directors (see reverse)

For, except vote withheld from following nominee(s):


- -----------------------------------------------------

2. Approval of the 1996 Restatement of The Limited, Inc. 1993 Stock Option and
Performance Incentive Plan

                              FOR   AGAINST ABSTAIN
                              [_]     [_]     [_]

3. Approval of The Limited, Inc. 1996 Stock Plan for Non-Associate Directors
 
                              FOR   AGAINST ABSTAIN
                              [_]     [_]     [_]



THE UNDERSIGNED ACKNOWLEDGES RECEIPT WITH THIS PROXY OF A COPY OF THE NOTICE OF
ANNUAL MEETING OF STOCKHOLDERS AND PROXY STATEMENT DATED APRIL 15, 1996.

IMPORTANT: PLEASE DATE THIS PROXY AND SIGN EXACTLY AS YOUR NAME OR NAMES APPEAR
HEREON. IF STOCK IS HELD JOINTLY, SIGNATURE SHOULD INCLUDE BOTH NAMES. EXECU-
TORS, ADMINISTRATORS, TRUSTEES, GUARDIANS AND OTHERS SIGNING IN A REPRESENTA-
TIVE CAPACITY SHOULD INDICATE FULL TITLES.

SIGNATURE(S) ____________ DATE _______________________________________________
                          

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
                             FOLD AND DETACH HERE 

<PAGE>
 
LOGO
                                     PROXY
 
                               THE LIMITED, INC.
               THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS
                         ANNUAL MEETING OF STOCKHOLDERS
                                  MAY 20, 1996
 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" EACH OF THE NAMED NOMINEES AND
"FOR" APPROVAL OF THE PLANS REFERRED TO BELOW. IF NO SPECIFICATION IS
INDICATED, THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AS RECOMMENDED BY
THE BOARD.
 
Election of Directors, Nominees:
 
Leonard A. Schlesinger, Donald B. Shackelford, Martin Trust, Raymond Zimmerman
 
1. Election of Directors
                           FOR       WITHHELD
                           [_]        [_]
 
For, except vote withheld from following nominee(s):
- -------------------------------------------------------------------------------
 
2. Approval of the 1996 Restatement of The Limited, Inc. 1993 Stock Option and
 Performance Incentive Plan
 
                   FOR       AGAINST        ABSTAIN
                    [_]           [_]            [_]
 
3. Approval of The Limited, Inc. 1996 Stock Plan for Non-Associate Directors
 
                   FOR       AGAINST        ABSTAIN
                    [_]           [_]            [_]
                (Continued and to be signed on the reverse side)
<PAGE>
 
LOGO
  The undersigned hereby appoints Leslie H. Wexner, Kenneth B. Gilman and
Michael A. Weiss, and each of them, proxies, with full power of substitution,
to vote for the undersigned all shares of Common Stock of The Limited, Inc.
which the undersigned would be entitled to vote if personally present at the
Annual Meeting of Stockholders to be held on May 20, 1996 at 9:00 a.m., Eastern
Daylight Time, and at any adjournments thereof, upon the matters described in
the accompanying Proxy Statement and upon any other business that may properly
come before the meeting or any adjournments thereof.
 
  The undersigned acknowledges receipt with this Proxy of a copy of the Notice
of Annual Meeting of Stockholders and Proxy Statement dated April 15, 1996.
 
                                       SIGNATURE(S) ________________  DATE
 
                                       IMPORTANT: PLEASE DATE THIS PROXY AND
                                       SIGN EXACTLY AS YOUR NAME OR NAMES
                                       APPEAR HEREON. IF STOCK IS HELD
                                       JOINTLY, SIGNATURE SHOULD INCLUDE BOTH
                                       NAMES. EXECUTORS, ADMINISTRATORS,
                                       TRUSTEES, GUARDIANS AND OTHERS SIGNING
                                       IN A REPRESENTATIVE CAPACITY SHOULD
                                       INDICATE FULL TITLES.


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