JACOR COMMUNICATIONS INC
8-K, 1997-03-21
RADIO BROADCASTING STATIONS
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             SECURITIES AND EXCHANGE COMMISSION

                   Washington, D.C.  20549




                          FORM 8-K




      CURRENT REPORT PURSUANT TO SECTION 13 OR 15(D) OF
           THE SECURITIES AND EXCHANGE ACT OF 1934



               Date of Report: March 18, 1997



                 JACOR COMMUNICATIONS, INC.



                          DELAWARE
       (State or Other Jurisdiction of Incorporation)


           0-12404                 31-0978313
  (Commission  File No.)    (IRS Employer Identification No.)



                50 East RiverCenter Boulevard
                         12th Floor
                     Covington, KY 41017

                       (606) 655-2267


Item 2.   Acquisition or Disposition of Assets

       On  March  18,  1997,  Jacor  Communications  Company
("JCC"),  a wholly owned subsidiary of Jacor Communications,
Inc. (the "Company"), and EFM Programming, Inc. ("Buyer"), a
wholly  owned  subsidiary  of JCC,  entered  into  an  Asset
Purchase  Agreement (the "Acquisition Agreement")  with  EFM
Media  Management, Inc., EFM Publishing,  Inc.,  Pam  Media,
Inc.  (collectively, the "Sellers") and certain shareholders
of  the  Sellers.  Pursuant to the terms of the  Acquisition
Agreement, Buyer will acquire (the "Acquisition") all of the
Sellers'  assets relating to Sellers' broadcast distribution
and related print and electronic media publishing businesses
(the "Acquired Assets").  The Sellers' business includes the
ownership  and  distribution of syndicated talk  programming
for  radio  broadcasting, including programs  such  as  Rush
Limbaugh  and  Dr.  Dean  Edell,  whose  contracts  will  be
assigned to Buyer.

      The  purchase price for the Acquired Assets  is  $50.0
million.  In addition, Buyer will assume and perform certain
liabilities  and  obligations of  Sellers  relating  to  the
Acquired  Assets.   It  is  anticipated  that  such  assumed
liabilities and obligations will not be significant.

      The  completion of the Acquisition remains subject  to
various  conditions including the expiration or  termination
of  the  applicable  waiting periods under  the  Hart-Scott-
Rodino Act. The Company currently anticipates that the funds
needed to consummate the Acquisition will come from cash  on
hand  and/or  borrowings under the Company's  senior  credit
facilities.

      A  copy  of  the Acquisition Agreement and  the  press
release  issued by the Company announcing the  execution  of
the Acquisition Agreement are attached as exhibits hereto.


Item 7.   Financial Statements and Exhibits

(a)  Financial Statements of Businesses Acquired.

      The  financial statements required to be filed by  the
Company as part of this Form 8-K require substantial  effort
on  behalf of the Company and Sellers and have not yet  been
finalized   on  the  date  of  this  report.   The   Company
anticipates that such financial statements will be filed  by
amendment to this Form 8-K on or around April 15,  1997  and
in no event later than 60 days hereafter.

(b)  Pro Forma Financial Information.

     See 7(a) above.

(c)  Exhibits

2.1  Asset  Purchase  Agreement dated as of March  17,  1997
     among   Jacor   Communications  Company  ("JCC"),   EFM
     Programming, Inc. ("Buyer"), and  EFM Media Management,
     Inc.,   EFM   Publishing,   Inc.,   Pam   Media,   Inc.
     (collectively, the "Sellers") and certain  shareholders
     of  the  Sellers (omitting schedules and  exhibits  not
     deemed material).


99.1 Press Release dated March 18, 1997.

Signatures

     Pursuant to the requirements of the Securities Exchange
Act  of 1934, the registrant has duly caused this report  to
be  signed  on  its behalf by the undersigned hereunto  duly
authorized.

                              JACOR COMMUNICATIONS, INC.



March 21, 1997                By: /s/ R. Christopher Weber
                                   R. Christopher Weber,
                                   Senior Vice President and
                                   Chief Financial Officer


                         EXHIBIT 2.1











                  ASSET PURCHASE AGREEMENT

                 Dated as of March  17, 1997
                              
                        by and among
                              
               EFM PROGRAMMING, INC. ("Buyer")
                              
                             and
                              
           JACOR COMMUNICATIONS COMPANY ("Parent")
                              
                             and
                              
                 EFM MEDIA MANAGEMENT, INC.,
                    EFM PUBLISHING, INC.
                             and
                 PAM MEDIA, INC. ("Sellers")
                              
                             and
                              
        THE SHAREHOLDERS OF SELLERS IDENTIFIED HEREIN
                              
                    (the "Shareholders")


                      TABLE OF CONTENTS

                                                                 Page

1.   Definitions.                                                 1
2.   Sale   and   Transfer  of  Assets  and  Assumption   of
     Liabilities;  Closing                                        7
     2.1  Sale     and    Transfer      of       Assets           7
     2.2  Assumption         of          Liabilities.             8
     2.3  Assignment of Contracts and Intellectual  Property
          Rights                                                  9
     2.4  Waiver    of    Bulk     Sales     Provisions.          9
     2.5  Purchase   Price                                       10
     2.6  Distributions                                          10
     2.7  Closing                                                10
     2.8  Closing   Obligations                                  11

3.   Representations and Warranties of the Shareholders
     With     Respect    to    the     Shareholders              12
     3.1  Due    Authorization    of     Shareholders            12
     3.2  Execution and Enforceability With Respect to
          Shareholders                                           12

     4.   Representations and Warranties of Sellers
          and  the  Shareholders with  Respect  to  Sellers      12
     4.1  Organization      and     Good      Standing           12
     4.2  Due Authorization, Execution and Enforceability
          With     Respect    to     Each     Seller             12
     4.3  No  Conflict;  Consents                                13
     4.4  Capitalization                                         13
     4.5  Outstanding   Options  and  Other   Rights             14
     4.6  Financial  Statements                                  14
     4.7  Title   to   Properties;  Encumbrances                 14
     4.8  No  Undisclosed  Liabilities                           14
     4.9  Taxes                                                  15
     4.10 Employee   Benefits  Plans                             15
     4.11 Compliance with Legal Requirements;
          Governmental   Authorizations.                         16
     4.12 Legal  Proceedings                                     17
     4.13 No   Material   Changes                                17
     4.14 Material   Contracts                                   17
     4.15 Intellectual   Property                                18
     4.16 Brokers  or  Finders                                   18
     4.17 Limbaugh  Agreement                                    19
     4.18 Environmental                                          19
     4.19 Personnel   Information                                20
     4.20 Full  Disclosure                                       20
     4.21 Accounts   Receivable                                  20

5.   Representations and Warranties of Buyer and Parent.         21
     5.1  Organization   and  Good   Standing                    21
     5.2  Due Authorization, Execution and Enforceability
          With  Respect to Buyer  and  Parent                    21
     5.3  No  Conflict;  Consents                                21
     5.4  Certain   Proceedings                                  22
     5.5  No  Outside Reliance                                   22
     5.6  Brokers  or  Finders                                   22
     5.7  Financial Capacity  to Close                           22
     5.8  Limbaugh Agreement                                     22
     5.9  Full  Disclosure                                       22

6.   Covenants  And  Agreements                                  22
     6.1  Access  and  Investigation.                            22
     6.2  Operation  of the Business                             23
     6.3  Negative  Covenant                                     23
     6.4  Required  Approvals                                    23
     6.5  Notification                                           24
     6.6  Confidentiality; Non-Competition                       24
     6.7  Public Disclosure or Communications                    25
     6.8  Affected  Employees                                    25
     6.9  Employee  Benefits                                     25
     6.10 Best   Efforts                                         26
     6.11 Net  Working   Capital                                 26
     6.12 Media  America                                         26

7.   Tax  Matters                                                27
     7.1  General                                                27
     7.2  Sales, Use and Transfer Taxes                          27
     7.3  Federal,  State  and  Local  Taxes                     27
     7.4  Cooperation  and Exchange of Information               27
     7.5  Purchase  Price  Allocation                            28
     7.6  FIRPTA   Certificate                                   28
     7.7  Calculations  Related to  Section 7.1                  28
     7.8  Refunds                                                29
     7.9  Contest  Provisions                                    29
     7.10 Employee  Withholding and Reporting Matters            29

8.   Conditions Precedent to Buyer's Obligation to Close.        29
     8.1  Accuracy of Representations.                           29
     8.2  Sellers'  and  Shareholders' Performance               30
     8.3  Additional  Documents                                  30
     8.4  Consents                                               30
     8.5  Adverse Proceedings                                    30
     8.6  HSR  Waiting Period                                    30

9.   Conditions Precedent to Sellers'  And Shareholders'
     Obligations  to  Close.                                     30
     9.1  Accuracy  of  Representations.                         31
     9.2  Buyer's  and  Parent's  Performance                    31
     9.3  Additional  Documents.                                 31
     9.4  Adverse  Proceedings                                   31
     9.5  HSR Waiting Period                                     31

10.  Termination.                                                32
     10.1 Termination Events                                     32
     10.2 Effect  of  Termination                                32

11.  Indemnification;  Remedies.                                 32
     11.1 Survival.                                              32
     11.2 Indemnification and Payment of Damages by
          Sellers  and  Shareholders.                            33
     11.3 Indemnification and Payment of Damages by Buyer
          and Parent                                             33
     11.4 Time  Limitations.                                     33
     11.5 Limitations on Amount -- Sellers and Shareholders      34
     11.6 Limitations   on  Amount  --  Buyer   and   Parent     34
     11.7 Miscellaneous  Limitations                             34
     11.8 Procedure  for  Indemnification  --  Third   Party
          Claims                                                 35
     11.9 Procedure for Indemnification -- Other Claims          36
     11.10 Tax  Matters                                          36

12.  General Provisions                                          36
     12.1 Expenses                                               36
     12.2 Notices                                                36
     12.3 Service  of  Process                                   38
     12.4 Further   Assurances.                                  38
     12.5 Waiver                                                 39
     12.6 Entire  Agreement  and  Modification.                  39
     12.7 Disclosure  Letter                                     39
     12.8 Assignments, Successors, and No Third-party Rights     39
     12.9 Severability                                           40
     12.10 Section Headings, Construction                        40
     12.11 Time  of  Essence                                     40
     12.12 Governing Law                                         40
     12.13 Counterparts                                          40
     12.14 Monetary Damages, Specific Performance and
           Other Remedies                                        40


                  ASSET PURCHASE AGREEMENT


     ASSET PURCHASE AGREEMENT dated as of March 17, 1997, by
and  among  EFM   Programming, Inc., a Delaware  corporation
("Buyer"),   Jacor   Communications   Company,   a   Florida
corporation  ("Parent"), EFM Media Management, Inc.,  a  New
York corporation ("EFM Media"),  EFM Publishing, Inc., a New
York corporation ("EFM Publishing"), and PAM Media, Inc.,  a
New York corporation ("PAM Media", and collectively with EFM
Media   and  EFM  Publishing,  "Sellers"),  and  Edward   F.
McLaughlin ("McLaughlin"),  Patricia A. McLaughlin ("P.M."),
John   Axten  ("Axten")  and  Stuart  Krane  ("Krane",   and
collectively   with   McLaughlin,  P.M.   and   Axten,   the
"Shareholders").

                          RECITALS

          Sellers, collectively, engage in the businesses of
broadcast  distribution  and related  print  and  electronic
media  publishing (collectively referred to  herein  as  the
"Business").

           The Shareholders, collectively, own 87.4% of  the
issued  and  outstanding shares of  capital  stock  and  all
outstanding options to purchase shares of capital stock (the
"Options") of each Seller.

           Buyer  desires to purchase and Sellers desire  to
sell  all  of the assets of Sellers used in connection  with
the   Business,  other  than  Retained  Assets  (as  defined
herein),  all  upon the terms and subject to the  conditions
set forth in this Agreement.

                          AGREEMENT

      The  parties, intending to be legally bound, agree  as
follows:

I.            Definitions.

      For  purposes  of this Agreement, the following  terms
have  the meanings specified or referred to in this  Section
1:

     "Acquired Assets" -- as defined in Section 2.1.

     "Affected Employees" -- as defined in Section 6.8.

      "Affiliate"  --  any  Person  directly  or  indirectly
controlling,  controlled  by or  under  direct  or  indirect
common control with another Person.

     "Allocation Schedule" -- as defined in Section 7.5.

     "Assumed Liabilities" -- as defined in Section 2.2.

     "Balance Sheet" -- as defined in Section 4.6.

      "Business"  --  as  defined in the  Recitals  of  this
Agreement.

      "Buyer" -- as defined in the first paragraph  of  this
Agreement.

     "Buyer's Plan" -- -- as defined in Section 6.9.

     "Closing" -- as defined in Section 2.7.

      "Closing  Date" -- the date and time as of  which  the
Closing actually takes place.

      "Code"  --  the  Internal Revenue  Code  of  1986,  as
amended,  or  any  successor law, and rules and  regulations
issued  by the IRS pursuant to the Internal Revenue Code  or
any successor law.

      "Consent"  --  any  approval,  consent,  ratification,
waiver,  or  other authorization (including any Governmental
Authorization).

      "Contemplated Transactions" -- all of the transactions
contemplated   by   this   Agreement,   including    without
limitation:

     (a)  the sale of the Acquired Assets by
     Sellers to Buyer, and the assumption of the Assumed
     Liabilities by Buyer;

     (b) the execution, delivery, and performance
     of the Limbaugh Agreement;  and

     (c) the performance by Buyer, Parent, each
     Seller and each Shareholder of its respective covenants and
     obligations under this Agreement.

      "Contract"  --  any  agreement, contract,  obligation,
promise, or undertaking (whether written or oral and whether
express or implied) that is legally binding.

     "Damages" -- as defined in Section 11.2.

      "Disclosure Letter" -- the disclosure letter delivered
by  Sellers and the Shareholders to Buyer concurrently  with
the execution and delivery of this Agreement.

      "Encumbrance" -- any charge, claim, community property
interest,  condition,  equitable  interest,  lien,   option,
pledge,  mortgage,  hypothecation,  attachment,  conditional
sale,   title  retention,  security  interest   or   similar
arrangement, device, right of first refusal, or  restriction
of  any  kind,  including any restriction  on  use,  voting,
receipt  of  income, or exercise of any other  attribute  of
ownership.

      "ERISA" -- the Employee Retirement Income Security Act
of  1974  or  any successor law, and regulations  and  rules
issued pursuant to that Act or any successor law.

     "Excluded Liabilities" -- as defined in Section 2.2.

     "Financial Statements" -- as defined in Section 4.6.

     "FIRPTA Certificate" -- as defined in Section 7.6.

      "GAAP"  -- United States generally accepted accounting
principles applied on a consistent basis.

     "Gateway" -- as defined in Section 2.1.

      "Governmental Authorization" -- any approval, consent,
license,  permit,  waiver,  or other  authorization  issued,
granted, given, or otherwise made available by or under  the
authority of any Governmental Body or pursuant to any  Legal
Requirement.

     "Governmental Body" -- any:

      (a)  nation, state, county, city, town,  village,
district, or other jurisdiction of any nature;

      (b) federal, state, local, municipal, foreign, or
other government;

      (c)  governmental or quasi-governmental authority
of  any  nature  (including  any  governmental  agency,
branch,  department, official, or entity and any  court
or other tribunal);

     (d) multi-national organization or body; or

      (e) body exercising, or entitled to exercise, any
administrative,   executive,   judicial,   legislative,
police, regulatory, or taxing authority or power of any
nature.

       "HSR  Act"  --  --  the  Hart-Scott-Rodino  Antitrust
Improvements  Act  of  1976  or  any  successor   law,   and
regulations  and rules issued pursuant to that  Act  or  any
successor law.

     "Income Taxes" -- -- as defined in Section 7.3.

      "Intellectual  Property Rights" -- --  as  defined  in
Section 4.15.

     "Interim Balance Sheet" -- as defined in Section 4.6.

       "Interim  Financial  Statements"  --  as  defined  in
Section 4.6.

      "IRS" -- the United States Internal Revenue Service or
any  successor  agency,  and, to the  extent  relevant,  the
United States Department of the Treasury.

      "Legal  Requirement"  -- any  federal,  state,  local,
municipal, foreign, international, multinational,  or  other
administrative   order,   constitution,   law,    ordinance,
principle of common law, regulation, statute, or treaty.

     "Limbaugh" -- Rush H. Limbaugh III.

      "Limbaugh  Newsletter  Agreement"  --  as  defined  in
Section 4.17.

      "Limbaugh  Newsletter Assignment"  --  as  defined  in
Section 4.17.

       "Limbaugh   Radio  Agreement"  --   as   defined   in
Section 4.17.

      "Limbaugh  Radio Assignment" -- as defined in  Section
4.17.

      "Material Adverse Effect" -- a material adverse effect
on   the  businesses,  financial  condition  or  results  of
operations of the Business taken as a whole.

     "Material Contracts" -- as defined in Section 4.14.

     "Media America" -- as defined in Section 2.1.

     "Media America Agreement" -- as defined in Section 2.1.

       "Media   America  Notification"  --  as  defined   in
Section 2.8.

      "Net  Working Capital" -- with respect to any  Seller,
current assets (other than amounts due from Affiliates) plus
security  deposits,  minus current liabilities  (other  than
amounts due to Affiliates and accrued Taxes), as such  items
appear  on  a  balance  sheet of such  Seller,  prepared  in
accordance with GAAP.

     "Notes" -- as defined in Section 2.5.

      "Options"  --  as  defined in  the  Recitals  of  this
Agreement.

      "Order"  -- any award, decision, injunction, judgment,
order,  ruling, subpoena, verdict, or similar  authoritative
ruling  entered,  issued, made, or rendered  by  any  court,
administrative agency, or other Governmental Body or by  any
arbitrator.

      "Ordinary Course of Business" -- an action taken by  a
Person  will  be deemed to have been taken in the  "Ordinary
Course of Business" only if:

      (a)  such  action  is consistent  with  the  past
practices  of such Person and is taken in the  ordinary
course  of  the  normal day-to-day operations  of  such
Person;

      (b)  such action is not required to be authorized
by  the  board of directors of such Person (or  by  any
Person   or   group   of  Persons  exercising   similar
authority)  and  is  not required  to  be  specifically
authorized  by  the parent company  (if  any)  of  such
Person; and

     (c) such action is similar in nature and magnitude
to actions customarily taken, without any authorization
by the board of directors (or by any Person or group of
Persons  exercising similar authority), in the ordinary
course  of  the normal day-to-day operations  of  other
Persons  that are in the same line of business as  such
Person.

      "Organizational  Documents" --  (a)  the  articles  or
certificate   of   incorporation  and  the   bylaws   of   a
corporation; (b) the partnership agreement and any statement
of  partnership  of a general partnership; (c)  the  limited
partnership  agreement  and  the  certificate   of   limited
partnership  of  a limited partnership; (d) any  charter  or
similar  document  adopted or filed in connection  with  the
creation,  formation,  or  organization  of  a  Person;  and
(e) any amendment to any of the foregoing.

      "Parent" -- as defined in the first paragraph of  this
Agreement.

     "PBGC" -- as defined in Section 4.10.

     "Permitted Encumbrances" -- as defined in Section 4.7.

      "Person" -- any individual, corporation (including any
non-profit  corporation), general  or  limited  partnership,
limited  liability  company, joint venture,  estate,  trust,
association, organization, labor union, or other  entity  or
Governmental Body.

     "Plan" -- as defined in Section 4.10.

       "Proceeding"  --  any  action,  arbitration,   audit,
hearing,   inquiry,  investigation,  litigation,   or   suit
(whether civil, criminal, administrative, investigative,  or
informal)  commenced, brought, conducted,  or  heard  by  or
before,  or  otherwise involving, any Governmental  Body  or
arbitrator.

     "Purchase Price" -- as defined in Section 2.5.

     "Retained Assets" -- as defined in Section 2.1.

      "Related  Person"  --  with respect  to  a  particular
individual:

     (a) each other member of such individual's Family;

      (b)  any  Person that is directly  or  indirectly
controlled by such individual or one or more members of
such individual's Family;

     (c) any Person in which such individual or members
of  such individual's Family hold (individually  or  in
the aggregate) a Material Interest; and

       (d)  any  Person  with  respect  to  which  such
individual  or one or more members of such individual's
Family   serves   as  a  director,  officer,   partner,
executor, or trustee (or in a similar capacity).

With respect to a specified Person other than an individual:

       (a)  any  Person  that  directly  or  indirectly
controls, is directly or indirectly controlled  by,  or
is  directly  or indirectly under common  control  with
such specified Person;

      (b) any Person that holds a Material Interest  in
such specified Person;

      (c)  each  Person  that  serves  as  a  director,
officer,   partner,  executor,  or  trustee   of   such
specified Person (or in a similar capacity);

      (d)  any  Person  in which such specified  Person
holds a Material Interest;

       (e)  any  Person  with  respect  to  which  such
specified  Person  serves as a  general  partner  or  a
trustee (or in a similar capacity); and

     (f) any Related Person of any individual described
in clause (b) or (c).

For  purposes  of this definition, (a) the  "Family"  of  an
individual   includes   (i)   the   individual,   (ii)   the
individual's spouse, (iii) any other natural person  who  is
related to the individual or the individual's spouse  within
the  second  degree, and (iv) any other natural  person  who
resides  with  such individual, and (b) "Material  Interest"
means direct or indirect beneficial ownership (as defined in
Rule  13d-3  under the Securities Exchange Act of  1934)  of
voting securities or other voting interests representing  at
least  10%  of the outstanding voting power of a  Person  or
equity securities or other equity interests representing  at
least  10%  of the outstanding equity securities  or  equity
interests in a Person.

      "Representative"  --  with  respect  to  a  particular
Person,  any director, officer, employee, agent, consultant,
advisor,  or other representative of such Person,  including
legal counsel, accountants, and financial advisors.

      "Securities  Act" -- the Securities Act  of  1933,  as
amended,  or  any successor law, and regulations  and  rules
issued pursuant to that Act or any successor law.

      "Sellers" -- as defined in the first paragraph of this
Agreement.

      "Shareholders" -- as defined in the first paragraph of
this Agreement.

      "Tax" -- any tax (including, without limitation,   any
income  tax, capital gains tax, value-added tax, sales  tax,
property  tax,  gift tax, or estate tax), levy,  assessment,
tariff, duty (including customs duty), deficiency, or  other
fee,  and any related charge or amount (including any  fine,
penalty, interest or addition to tax), imposed, assessed, or
collected by or under the authority of any Governmental Body
or  payable  pursuant to any tax-sharing  agreement  or  any
other  Contract  relating to the sharing or payment  of  any
such  tax,  levy, assessment, tariff, duty,  deficiency,  or
fee.

      "Tax  Return" -- any return (including any information
return), report, statement, schedule, notice, form, or other
document  or  information filed with  or  submitted  to,  or
required  to be filed with or submitted to, any Governmental
Body  in  connection  with  the  determination,  assessment,
collection, or payment of any Tax or in connection with  the
administration,   implementation,  or  enforcement   of   or
compliance with any Legal Requirement relating to any Tax.

     "Transfer Taxes" -- as defined in Section 7.2.

     "Welfare Plan" -- as defined in Section 6.9.

2.   Sale and Transfer of Assets and Assumption of
Liabilities; ClosingSale and Transfer of Assets and
Assumption of Liabilities; Closing.

      2.1   Sale and Transfer of AssetsSale and Transfer  of
Assets.   Subject  to  the  terms  and  conditions  of  this
Agreement,  at  the  Closing,  Sellers  will  sell,  convey,
assign,  transfer and deliver to Buyer, Buyer will purchase,
and  Parent will cause Buyer to purchase, from Sellers,  all
of  Sellers' right, title and interest in and to all of  the
Acquired  Assets.   Sellers represent and warrant  that  the
Acquired  Assets  will be  free and clear  of  any  and  all
Encumbrances other than Permitted Encumbrances and except as
set forth on Schedule 2.1 hereto.

      As  used in this Agreement, the term "Acquired Assets"
means the following personal, tangible and intangible assets
owned  by  Sellers  and relating to the  Business,  wherever
located, as the same may exist on the Closing Date:  (i) all
Contracts  which relate to the operation of the Business  to
which one or more Seller is a party, and which are set forth
in  Part  4.14 of the Disclosure Letter; (ii) all machinery,
equipment,  spare  parts,  fittings,  supplies   and   other
tangible  personal  property  used  by  any  Seller  in  the
operation  of  the Business; (iii) all prepaid expenses  and
deposits  of  the Business; (iv) all accounts receivable  of
the Business or other rights to receive payment for services
provided  by  the Business as of the Closing Date;  (v)  all
inventory of supplies, raw materials, component parts, work-
in-process  and  finished goods of  the  Business  on  hand;
(vi)   all  Intellectual  Property  Rights  and  all   other
intangible rights relating to the Business; (vii) all rights
under  Governmental  Authorizations; (viii)  all  causes  of
action,  if  any,  maintained by any  Seller  against  third
parties   for  recovery  of  customer  accounts  receivable;
(ix)  all goodwill of the Business; (x) all operating  data,
books  and  records of Sellers with respect to the Business,
including customer lists and information relating to station
affiliates,  customers and suppliers; (xi)  all  cash,  cash
equivalents,  securities  and bank accounts,  including  any
proceeds  of  any  of  the foregoing; and  (xii)  all  other
assets,  whether tangible or intangible, that  are  used  by
Sellers in the Business, except the Retained Assets.

      Notwithstanding anything to the contrary contained  in
this  Agreement, the Acquired Assets shall not  include  the
following  assets  of Sellers (collectively,  the  "Retained
Assets"): (i) assets disposed of by Sellers in the  Ordinary
Course of Business and in accordance with Section 6.2  after
the  date  hereof and prior to the Closing Date;   (ii)  all
federal, state, local or other refunds on account of any Tax
paid  by any Seller at any time before or after the Closing;
(iii) all insurance policies and proceeds thereof other than
any such policies referred to in Part 4.14 of the Disclosure
Letter;  (iv) the  minute books, stock books and Tax Returns
of Sellers; (v) books and records of account for all periods
prior  to the Closing Date, all supporting software and  one
computer  with  which such software may be  used;  (vi)  all
rights to receive payments from Gateway Educational Products
("Gateway")  pursuant to that certain agreement (the  "Media
America  Agreement")  dated September  19,  1991  among  EFM
Media,  PAM Media and Media America, Inc. ("Media America");
and  (vii)   rights  of  Sellers to  the  names  "EFM  Media
Management,  Inc.", "EFM Media Management", "EFM Publishing,
Inc.",  "EFM  Publishing", "EFM", "PAM  Media,  Inc.",  "PAM
Media",   and  "PAM",  and  all  intangible  rights   and/or
Intellectual  Property  Rights related  thereto,  including,
without  limitation, all rights to use  such  names  in  the
conduct of business.

        2.2    Assumption   of   Liabilities.Assumption   of
Liabilities.   At the Closing, Sellers will assign to Buyer,
and  Buyer will, and Parent will cause Buyer to, assume  and
perform  as  they become due, the following liabilities  and
obligations   of   Sellers   (collectively,   the   "Assumed
Liabilities"):

      (i)  all trade accounts payable arising out of or
relating  to the conduct or operation of the  Business,
or which otherwise relate to the Acquired Assets;

      (ii)  all liabilities, obligations and duties  to
perform  under any and all Contracts which are Acquired
Assets;

     (iii)     all other liabilities of Sellers arising
out  of  or  relating to the conduct of  the  Business,
incurred in the Ordinary Course of Business and  either
(A)  listed on the Balance Sheet or (B) of the specific
nature of those liabilities listed on the Balance Sheet
and incurred after the Balance Sheet Date; and

     (iv) all liabilities arising out of or relating to
the conduct of the Business and incurred from and after
the Closing Date.

     (b) Except for the Assumed Liabilities,  Buyer will not
assume  or  have  any responsibility for any liabilities  or
obligations  of  Sellers and/or the Business  (collectively,
the "Excluded Liabilities").

      2.3  Assignment of Contracts and Intellectual Property
Rights.Assignment  of  Contracts and  Intellectual  Property
Rights.  To the extent that the assignment hereunder of  any
Contracts,   Governmental  Authorizations  or   Intellectual
Property  Rights require the Consent of any other party  (or
in  the event that any of the same shall be non-assignable),
neither this Agreement nor any actions taken hereunder  will
constitute an assignment or an agreement to assign  if  such
assignment or attempted assignment would constitute a breach
thereof  or  result  in  the  loss  or  diminution  thereof;
provided,  however, that in each such case,  Sellers,  Buyer
and  Parent  will  use  commercially reasonable  efforts  to
obtain  the Consent of such other party to an assignment  to
Buyer,  which  efforts, if required,  shall  include  Parent
becoming  a party to any such assignment and/or guaranteeing
the  obligations of Buyer under or with respect to any  such
Contracts,   Governmental  Authorizations  or   Intellectual
Property Rights.

       If  such  consent  is  not  obtained,  Sellers  shall
cooperate with Buyer in a reasonable arrangement designed to
provide  Buyer  with the benefits and burdens  of  any  such
Contracts,   Governmental  Authorizations  and  Intellectual
Property  Rights, including appointing Buyer to act  as  its
agent  to  perform  all of Sellers' obligations  under  such
Contracts,   Governmental  Authorizations  and  Intellectual
Property  Rights and to collect and promptly remit to  Buyer
all  compensation  received  by Sellers  pursuant  to  those
Contracts and Governmental Authorizations and to enforce for
the  account  and benefit of Buyer, any and  all  rights  of
Sellers  against any other Person arising out of the breach,
infringement or cancellation of such Contracts, Governmental
Authorizations and/or Intellectual Property Rights  by  such
other person or otherwise (any and all of which arrangements
will  constitute,  as between the parties hereto,  a  deemed
assignment  or transfer); provided that, to the extent  that
any Seller is required to undertake any services or take any
actions in furtherance of the performance of such Contracts,
Governmental  Authorizations  and/or  Intellectual  Property
Rights, any such services or actions will be the subject  of
a  separate agreement that the parties will, in good  faith,
negotiate as promptly as possible and which will be mutually
acceptable  to  the  parties, but no  such  agreement  shall
require any Seller to incur any liability or expense.

      2.4   Waiver of Bulk Sales Provisions.Waiver  of  Bulk
Sales  Provisions.  Buyer hereby waives compliance with  all
provisions of the Bulk Sales Laws of New York, if applicable
to  the  Contemplated Transactions, and in consideration  of
such  waiver  each  Seller and each  Shareholder  agrees  to
indemnify  Buyer against and hold it harmless from  any  and
all  Damages  (as defined in Section 11) resulting  from  or
arising  out  of  such  noncompliance  to  the  extent   not
involving an Assumed Liability, provided that the provisions
of  Section 11 shall apply to this indemnity as if  it  were
set forth therein.

      2.5  Purchase PricePurchase Price.  The purchase price
(the   "Purchase   Price")  for  the  Acquired   Assets   is
$50,000,000,  which  shall be allocated among  the  Acquired
Assets in accordance with the Allocation Schedule.

     2.6  Distributions.

           (a) Immediately prior to the Closing, and subject
to  Section 6.11, each Seller may make a distribution to its
shareholders  in the aggregate amount of such  Seller's  net
profits  which have not previously been distributed for  all
periods  ending on the date which is 30 days  prior  to  the
Closing Date (the "Distribution Date").  The amount of  such
distribution,  if  any,  shall be  calculated  in  a  manner
consistent  with past practice in connection with historical
monthly and/or quarterly distributions made by Sellers.   In
connection with such distributions, EFM Publishing  and  PAM
Media may make  payments to EFM Media in a manner consistent
with past practice.

          (b) Within 75 days after the Closing Date, Sellers
and  Buyer shall prepare an unaudited income statement  (the
"Final  Closing  Income Statement") of each  Seller  showing
such Seller's net profits (calculated in a manner consistent
with   past   practice)  which  have  not  previously   been
distributed  for  the period beginning on  the  Distribution
Date and ending on the Closing Date (the "Final Distribution
Period").   Each  Final Closing Income  Statement  shall  be
prepared in accordance with GAAP; provided that all accounts
receivable of Sellers identified as uncollectible  shall  be
included  in determining Sellers' net profits for the  Final
Distribution  Period.  In the event Sellers  and  Buyer  are
unable  to agree on any of the items to be included  in  any
Final  Closing  Income  Statement, a  nationally  recognized
accounting firm to be agreed upon by Buyer and Sellers shall
resolve  any disputed items by conducting its own review  of
the books and records of Sellers.  Each of Buyer and Sellers
agrees  that  it  shall be bound by such  accounting  firm's
determination of any disputed items.  The fees and  expenses
of  such accounting firm shall be paid jointly by Buyer  and
Parent,  on  the one hand, and Sellers, on the  other.   The
Final  Closing Income Statements shall be finalized no later
than 90 days after the Closing Date.

           (c) Within 10 days after the finalization of  the
Final  Closing Income Statements pursuant to Section 2.6(b),
Buyer shall, and Parent shall cause Buyer to, pay to Sellers
in  cash  the  amount of Sellers' aggregate net  profits  as
shown  on  the  Final  Closing Income Statements.  Any  such
payment  shall be accompanied by interest from  the  Closing
Date  on  the  amount so paid at the rate of 5%  per  annum,
compounded monthly.

           2.7  Closing.  The purchase and sale (the
"Closing") provided for in this Agreement will take place at
the  offices of Kaye, Scholer, Fierman, Hays & Handler, LLP,
425  Park  Avenue, New York, New York 10022, at  10:00  a.m.
(local  time)  on  the later of (i) the  date  that  is  two
business  days  following the termination of the  applicable
waiting  period  under  the HSR Act  and  (ii)  as  soon  as
practicable after the conditions set forth in Sections 8 and
9  are  either satisfied or waived by the appropriate party,
or at such other time and place as the parties may agree.

           2.8  Closing Obligations.   At
the Closing:

     (a)  Sellers will deliver to Buyer:

          (i) A bill of sale, substantially in the
form of Exhibit 2.8(a)(i) hereto;

          (ii) a notice, substantially in the form
of  Exhibit  2.8(a)(ii)  hereto,  notifying  Media
America  of  the assignment of the  Media  America
Agreement  and  the retention by  Sellers  of  all
rights  to receive payments from Gateway  pursuant
to the Media America Agreement (the "Media America
Notification");

          (iii)     a certificate executed by each
Seller and Shareholder to the effect that each  of
Sellers' and the Shareholders' representations and
warranties in this Agreement was accurate  in  all
material respects as of the date of this Agreement
and is accurate in all material respects as of the
Closing  Date,  except  to  the  extent  that  any
inaccuracy  does  not  have  a  Material   Adverse
Effect; and

           (iv) physical possession of the tangible Acquired
Assets.

      (b)  Buyer will, and Parent will cause Buyer  to,
deliver to Sellers:

             (i)     An    assumption   agreement,
substantially  in  the form of  Exhibit  2.8(b)(i)
hereto,  pursuant to which Buyer will  assume  the
Assumed Liabilities;

          (ii) the following amounts by wire
transfer to accounts specified in writing not less
than two business days prior to the Closing Date
by, EFM Media, EFM Publishing and PAM Media,
respectively:  $6,000,000 to EFM Media, $7,000,000
to EFM Publishing and $37,000,000 to PAM Media;
and

              (iii)        the    Media    America
Notification; and

          (iv) a certificate executed by Buyer and
Parent  to  the  effect that each of  Buyer's  and
Parent's  material representations and  warranties
in  this  Agreement was accurate in  all  material
respects as of the date of this Agreement  and  is
accurate  in  all  material  respects  as  of  the
Closing Date as if made on the Closing Date.

3.   Representations and Warranties of the Shareholders With
Respect                        to                        the
ShareholdersRepresentations   and    Warranties    of    the
Shareholders With Respect to the Shareholders.

      Each Shareholder with respect to itself represents and
warrants to Buyer as follows:

     3.1  Due Authorization of ShareholdersDue Authorization
of Shareholders.  The execution, delivery and performance by
each   Shareholder  of  this  Agreement  are   within   such
Shareholder's full legal right, power and authority, do  not
contravene,  permit  the  termination  of  or  constitute  a
default under any agreement or other instrument binding upon
such  Shareholder, do not require the Consent of any Person,
and do not require any action by or in respect of any filing
with, any Governmental Body or official, or any Governmental
Authorization,   except  those  Governmental  Authorizations
which  will  have been obtained at or prior to the  Closing,
and  do  not  violate any provision of any applicable  Legal
Requirement  or  any  Order  to which  such  Shareholder  is
subject.

      3.2   Execution  and Enforceability  With  Respect  to
ShareholdersExecution  and Enforceability  With  Respect  to
Shareholders.  This Agreement constitutes the  legal,  valid
and  binding obligation of each Shareholder, enforceable  in
accordance with its terms, except as such enforceability may
be  limited by applicable bankruptcy, insolvency, moratorium
or  other  laws  affecting creditors' rights  generally  and
general principles of equity.

4.    Representations  and Warranties  of  Sellers  and  the
Shareholders  with  Respect to        SellersRepresentations
and  Warranties of Sellers and the Shareholders with Respect
to Sellers.

       Each  Seller  and  each  Shareholder  represents  and
warrants to Buyer as follows:

      4.1   Organization  and Good StandingOrganization  and
Good  Standing.   (a)  Each Seller  is  a  corporation  duly
organized, validly existing, and in good standing under  the
laws   of  its  jurisdiction  of  incorporation,  with  full
corporate power and authority to conduct the Business as  it
is  now being conducted and to own or use the properties and
assets  that it purports to own or use with respect  to  the
Business.  Each Seller is duly qualified to do business as a
foreign  corporation and is in good standing under the  laws
of  each  state  or other jurisdiction in which  either  the
ownership or use of the properties owned or used by  it,  or
the  nature of the activities conducted by it, requires such
qualification.

      (b)  Copies  of the Organizational Documents  of  each
Seller, as currently in effect, have been delivered or  made
available to Buyer.

      4.2   Due  Authorization, Execution and Enforceability
With Respect to Each SellerDue Authorization, Execution  and
Enforceability With Respect to Each Seller.  This  Agreement
has  been  duly  and  validly authorized  by  all  necessary
corporate  action on the part of each Seller and constitutes
the  legal,  valid, and binding obligation of  such  Seller,
enforceable  against  such Seller  in  accordance  with  its
terms,  except  as  such enforceability may  be  limited  by
applicable bankruptcy, insolvency, moratorium or other  laws
affecting creditors' rights generally and general principles
of  equity.   Each Seller has the absolute and  unrestricted
right,  power,  and authority to execute  and  deliver  this
Agreement   and  to  perform  its  obligations  under   this
Agreement.

       4.3   No  Conflict;  ConsentsNo  Conflict;  Consents.
Except  as  set forth in Part 4.3 of the Disclosure  Letter,
neither the execution and delivery of this Agreement nor the
consummation  or  performance of  any  of  the  Contemplated
Transactions will, directly or indirectly (with  or  without
notice or lapse of time):

      (i)  contravene, conflict with, or  result  in  a
violation  of  (A) any provision of the  Organizational
Documents of any Seller, or (B) any resolution  adopted
by  the  board of directors or the shareholders of  any
Seller;

      (ii)  contravene, conflict with, or result  in  a
violation  of, or give any Governmental Body  or  other
Person  the  right to challenge any of the Contemplated
Transactions  or to exercise any remedy or  obtain  any
relief  under, any Legal Requirement or  any  Order  to
which  any Seller, the Business or any of the  Acquired
Assets, is subject;

      (iii)     contravene, conflict with, or result in
a  violation of any of the terms or requirements of, or
give   any  Governmental  Body  the  right  to  revoke,
withdraw,  suspend, cancel, terminate, or  modify,  any
Governmental Authorization that is held by  any  Seller
in connection with the Business;

      (iv)  contravene, conflict with, or result  in  a
violation  or breach of any provision of, or  give  any
Person  the right to declare a default or exercise  any
remedy   under,  or  to  accelerate  the  maturity   or
performance of, or to cancel, terminate, or modify, any
Contract;

      (v)  result in the imposition or creation of  any
Encumbrance upon or with respect to any of the Acquired
Assets; or

      (vi) require any Seller to give any notice to  or
obtain any Consent from any Person.

      4.4 Capitalization.  The capitalization
of each Seller is as set forth in Part 4.4 of the Disclosure
Letter,  and 87.4% of all issued and outstanding  shares  of
capital   stock   and  the  Options   are   owned   by   the
Shareholders.   All of the outstanding equity securities  of
each Seller have been duly authorized and validly issued and
are fully paid and nonassessable.

      4.5   Outstanding  Options and Other RightsOutstanding
Options  and Other Rights.  Other than as set forth in  Part
4.5  of  the  Disclosure Letter and other than the  Options,
(a)   there   are   no  outstanding  rights,  subscriptions,
warrants, calls, unsatisfied preemptive rights, options,  or
other  agreements or Contracts of any kind  to  purchase  or
otherwise receive from any Seller any of the authorized  but
unissued  shares of the capital stock or any other  security
of  any Seller, and (b) there is no outstanding security  of
any kind issued by any Seller convertible into capital stock
of any Seller.

        4.6   Financial   Statements.
Part  4.6 of the Disclosure Schedule contains (a) a  balance
sheet of each Seller as at December 31, 1995 (including  the
notes   thereto,  the  "Balance  Sheet"),  and  the  related
statements  of  income and retained earnings (or  operations
and  accumulated deficit, as the case may be) and statements
of  cash flow for the fiscal year then ended, including  the
notes  thereto, with a review opinion by Kaufman,  Greenhut,
Forman  LLP,  independent certified public accountants  (the
"Financial  Statements"), and (b) a balance  sheet  of  each
Seller as at December 31, 1996 (the "Interim Balance Sheet")
and  the  related profit and loss statements for the  fiscal
year  then ended, including the notes thereto, with a review
opinion   by  Kaufman,  Greenhut,  Forman  LLP,  independent
certified   public   accountants  (the  "Interim   Financial
Statements").    Such  Financial  Statements   and   Interim
Financial  Statements, except as indicated  therein,  fairly
present in all material respects the financial condition and
the  results of operations and cash flow of the Business  as
at  the respective dates of and for the periods referred  to
in  such financial statements, all in accordance with  GAAP,
subject,  in  the case of interim financial  statements,  to
normal  recurring year-end adjustments and  the  absence  of
notes.

       4.7    Title  to  Properties;  EncumbrancesTitle   to
Properties;  Encumbrances.  Sellers own  no  real  property.
Part  4.7  of  the  Disclosure  Letter  lists  all  personal
property  owned by Sellers which is material to the Business
and  treated by Sellers as depreciable property.  Except  as
set forth in Part 4.7 of the Disclosure Letter, Sellers have
good  title  to,  or  hold by valid lease  or  license,  the
Acquired  Assets  subject  to  no  Encumbrance  except   for
(a)  Encumbrances  reflected on the  Balance  Sheet  or  the
Interim Balance Sheet, (b) Encumbrances arising by operation
of law relating to the Assumed Liabilities, (c) Encumbrances
for  current Taxes, assessments or governmental  charges  or
levies  on  property  not  yet due  and  delinquent  or  the
validity  of  which are being contested  in  good  faith  by
appropriate proceedings and (d) liens consisting  of  zoning
or  planning  restrictions,  easements,  permits  and  other
restrictions or limitations on the use of real  property  or
irregularities  in  title thereto which  do  not  materially
detract  from  the  value  of, or impair  the  use  of  such
property  by  any Seller in the operation of the  Businesses
(collectively, "Permitted Encumbrances").

       4.8    No   Undisclosed   LiabilitiesNo   Undisclosed
Liabilities.   Except  as  set forth  in  Part  4.8  of  the
Disclosure  Letter  or  as  otherwise  disclosed   in   this
Agreement,   Sellers  have  no  liabilities  or  obligations
associated with the Business required to be set forth in the
Balance  Sheet  or the Interim Balance Sheet  in  accordance
with  GAAP  (whether known or unknown and whether  absolute,
accrued, contingent, or otherwise) except for liabilities or
obligations  reflected or reserved against  in  the  Balance
Sheet  or  the  Interim Balance Sheet  and  liabilities  and
obligations  incurred  in the Ordinary  Course  of  Business
since  the respective dates thereof.  Except for the Assumed
Liabilities,  no  liability  or obligation  of  any  nature,
whether accrued, absolute, contingent or otherwise, relating
to  Sellers or the Acquired Assets exists which could, after
the  Closing  result  in  any form of  transferee  liability
against  Buyer or subject the Acquired Assets to  any  lien,
encumbrance, claim, charge, security interest or  imposition
whatsoever (other than Permitted Encumbrances) or  otherwise
affect  the full, free and unencumbered use of the  Acquired
Assets by Buyer.

      4.9   Taxes.  (a) Each Seller has filed or caused
to  be filed on or prior to the Closing Date all Tax Returns
that are or were required to be filed by or with respect  to
it  pursuant to applicable Legal Requirements.  Each  Seller
has  paid,  or made provision for the payment of, all  Taxes
shown to be due pursuant to those filed Tax Returns.

      (b)  Except as described in Part 4.9 of the Disclosure
Letter,  no adjustments relating to the Tax Returns referred
to  in  paragraph  (a)  hereof have  been  proposed  by  the
Internal Revenue Service or the appropriate state, local  or
foreign  Governmental  Body, no Seller  has  given  or  been
requested to give waivers or extensions (or is or  would  be
subject  to a waiver or extension given by any other Person)
of  any  statute of limitations relating to the  payment  of
Taxes by such Seller or for which such Seller may be liable.

      (c) No Seller has, does or will in the future have any
liability,  fixed  or  contingent, for any  unpaid  federal,
state  or  local taxes or other governmental  or  regulatory
charges whatsoever (including without limitation withholding
and  payroll  taxes) which could result in  a  lien  on  the
Acquired Assets after conveyance thereof to Buyer or in  any
other form of transferee liability to Buyer.

      4.10 Employee Benefits  PlansEmployee Benefits  Plans.
Each "employee benefit plan" (as defined in Section 3(3)  of
ERISA),  each specified fringe benefit plan as that term  is
defined  in  section  6039D  of  the  Code  and  any   other
arrangement,  agreements or expectations of similar  nature,
whether   or   not  subject  to  ERISA  and  maintained   or
contributed  to by Sellers (each, a "Plan" and collectively,
the  "Plans")  is  listed  in Part 4.10  of  the  Disclosure
Letter.   Except as set forth in Part 4.10 of the Disclosure
Letter:   (a)  each Plan is in compliance with all  material
applicable Legal Requirements and has been administered  and
operated  in  accordance with its material terms;  (b)  each
Plan which is intended to be "qualified" (within the meaning
of  Section  401(a)  of the Code) has received  a  favorable
determination letter from the IRS and, to the  knowledge  of
each Seller and each Shareholder, no event has occurred  and
no  condition exists which could reasonably be  expected  to
result  in the revocation of any such determination  letter;
(c)  no  "reportable event" (within the meaning  of  Section
4043(c)  of  ERISA) for which the 30-day notice  requirement
has   not  been  waived  by  the  Pension  Benefit  Guaranty
Corporation  (the  "PBGC") has occurred with  respect  to  a
Plan;  (d)  full payment has been made of all amounts  which
Sellers  were required to have paid under the terms  of  any
Plan  as contributions to such Plan on or prior to the  date
hereof  (excluding  any amounts not yet  due);  (e)  to  the
knowledge   of   each  Seller  and  each   Shareholder,   no
"disqualified person" or "party in interest" (as defined  in
Section  4975(e)(2) of the Code and Section 3(14) of  ERISA,
respectively)  has engaged in any transaction in  connection
with  a Plan that could reasonably be expected to result  in
the  imposition of a penalty pursuant to Section  502(i)  of
ERISA or a tax pursuant to Section 4975(a) of the Code;  (f)
no liability, claim, action or litigation has been commenced
or,  to  the  knowledge of each Seller and each Shareholder,
threatened  with respect to any Plan (other than claims  for
benefits payable submitted in the ordinary course); and  (g)
Sellers  do not contribute to any "multiemployer  plan"  (as
defined in Section 4001(a)(3) of ERISA).

      4.11  Compliance with Legal Requirements; Governmental
Authorizations.   Compliance   with   Legal    Requirements;
Governmental Authorizations.    Except as set forth in  Part
4.11 of the Disclosure Letter:

     (i) each Seller is, and at all times since January
1,  1995  has  been,  in  compliance  in  all  material
respects  with each Legal Requirement that  is  or  was
applicable to the conduct or operation of the Business;

      (ii) no event has occurred or circumstance exists
with  respect  to  the Business that (with  or  without
notice  or lapse of time) (A) may constitute or  result
in  a  violation by any Seller of, or a failure on  the
part   of   any  Seller  to  comply  with,  any   Legal
Requirement that is or was applicable to the conduct or
operation of the Business, or (B) may give rise to  any
obligation  on the part of any Seller to undertake,  or
to bear all or any portion of the cost of, any remedial
action of any nature; and

      (iii)     no Seller has received with respect  to
the  Business, at any time since January 1,  1995,  any
notice or other communication (whether oral or written)
from   any  Governmental  Body  or  any  other   Person
regarding   (A)  any  actual,  alleged,  possible,   or
potential  violation of or failure to comply  with  any
Legal  Requirement  that is or was  applicable  to  the
conduct  or  operation  of the  Business,  or  (B)  any
actual,  alleged, possible, or potential obligation  on
the part of any Seller to undertake, or to bear all  or
any  portion of the cost of, any remedial action of any
nature.

       (b)    Each   Seller   possesses   all   Governmental
Authorizations  necessary to permit it to  lawfully  conduct
and  operate the Business in the manner currently  conducted
and  operated and to permit such Seller to own and  use  the
Acquired Assets in the manner in which it currently owns and
uses  such assets.  Each Governmental Authorization referred
to  in  this  Section 4.11 is valid and in  full  force  and
effect.  Except as set forth in Part 4.11 of the  Disclosure
Letter:

           (i)   each Seller is, and at all times since
January 1, 1996 has been, in compliance in all respects
with  all  of the terms and requirements of  each  such
Governmental Authorization;

          (ii) to the knowledge of each Seller and each
Shareholder,  no  event  has occurred  or  circumstance
exists  that  may (with or without notice or  lapse  of
time)  (A)  constitute or result directly or indirectly
in  a violation of or a failure to comply with any term
or  requirement of any such Governmental Authorization,
or (B) result directly or indirectly in the revocation,
withdrawal,  suspension, cancellation,  or  termination
of,  or  any  modification to,  any  such  Governmental
Authorization; and

          (iii)     no Seller has received, at any time
since   January   1,   1995,  any   notice   or   other
communication  (whether  oral  or  written)  from   any
Governmental Body or any other Person regarding (A) any
actual, alleged, possible, or potential violation of or
failure to comply with any term or requirement  of  any
such  Governmental Authorization, or  (B)  any  actual,
proposed,    possible,    or   potential    revocation,
withdrawal,  suspension, cancellation, termination  of,
or modification to any such Governmental Authorization.

     4.12 Legal ProceedingsLegal Proceedings.  Except as set
forth  in  Part 4.12 of the Disclosure Letter, there  is  no
Proceeding pending, or, to the knowledge of each Seller  and
each Shareholder, threatened in writing against any Seller.

      4.13  No Material ChangesNo Material Changes.   Except
(i)  as  set forth in Part 4.13 of the Disclosure Letter  or
(ii)  any change resulting from general economic, financial,
regulatory  or  market conditions, since  the  date  of  the
Interim  Balance  Sheet there has been no  material  adverse
change  in  the financial condition, results of  operations,
properties, assets or condition of the Business taken  as  a
whole.

     4.14 Material ContractsMaterial Contracts.

      (a)  Part 4.14 of the Disclosure Letter sets forth all
the Contracts which relate to the operation of the Business,
under  which  any  Seller  has any  rights,  obligations  or
liabilities  or by which any Seller or any of  the  Acquired
Assets  are bound and indicates which of such Contracts  are
material ("Material Contracts").

     (b)  Except as set forth in Part 4.14 of the Disclosure
Letter,  each such Contract is in full force and effect  and
is valid and enforceable in accordance with its terms.

     (c)  Except as set forth in Part 4.14 of the Disclosure
Letter:

           (i)   each Seller is in compliance with  all
applicable   terms  and  requirements  of   each   such
Contract;

           (ii)  each other Person that has or had  any
obligation or liability under any such Contract  is  in
full   compliance   with  all  applicable   terms   and
requirements of such Contract;

            (iii)       no   event  has   occurred   or
circumstance  exists that (with or  without  notice  or
lapse of time) may contravene, conflict with, or result
in  a violation or breach of, or give any Seller or any
other Person the right to declare a default or exercise
any  remedy  under, or to accelerate  the  maturity  or
performance of, or to cancel, terminate, or modify, any
such Contract; and

           (iv) no Seller has given to or received from
     any  other  Person, at any time since  January  1,
     1995,  any notice or other communication  (whether
     oral  or  written) regarding any actual,  alleged,
     possible, or potential violation or breach of,  or
     default under, any such Contract.

     (d)  Part 4.14 of the Disclosure Letter contains a form
document  entitled EFM Media Management Station Agreement  _
The   Dr.  Dean  Edell  Show/Medical  Minutes  (the   "Edell
Agreement")  and  a list of stations (the "Edell  Stations")
that have executed the Edell Agreement.  Except as set forth
in  Part  4.14 of the Disclosure Letter, all Edell  Stations
have  executed  the Edell Agreement without modification  to
the form of such agreement.

     (e)  Part 4.14 of the Disclosure Letter contains a form
document  entitled EFM Media Management Station Agreement  _
The  Rush  Limbaugh Show/Morning Update (the "Limbaugh  Show
Agreement") and a list of stations (the "Limbaugh Stations")
that  have executed the Limbaugh Show Agreement.  Except  as
set  forth  in  Part  4.14  of the  Disclosure  Letter,  all
Limbaugh  Stations have executed the Limbaugh Show Agreement
without modification to the form of such agreement.

      (f)   Part 4.14 of the Disclosure Letter sets forth  a
list of rates paid by each of the Limbaugh Stations pursuant
to the Limbaugh Agreement.

      4.15 Intellectual Property.   The
Intellectual  Property Rights (as hereinafter  defined)  are
listed in Part 4.15 of the Disclosure Letter.  Except as set
forth  in  Part 4.15 of the Disclosure Letter,  each  Seller
owns or possesses adequate licenses or other valid rights to
use   all  patents,  patent  rights,  trademarks,  trademark
rights,  trade names, trade name rights, copyrights, service
marks,  trade secrets, applications for trademarks  and  for
service  marks,  know-how and other proprietary  rights  and
information  (collectively, "Intellectual Property  Rights")
used  or  held  for use in connection with the  Business  as
currently conducted or as contemplated to be conducted,  and
to  the knowledge of each Seller and each Shareholder  there
is  no assertion or claim challenging the validity of any of
the  foregoing.   Except as set forth in Part  4.15  of  the
Disclosure Letter, the conduct of the Business as  currently
conducted  does not conflict with any Intellectual  Property
Rights  of any third party.  To the knowledge of each Seller
and  each  Shareholder  there are no  infringements  of  any
Intellectual  Property  Rights  used  or  held  for  use  in
connection with the Business.

      4.16 Brokers or Finders.  Other than
fees and other obligations to UBS Securities LLC incurred in
connection  with the Contemplated Transactions, neither  any
Seller  nor  any of their Representatives  has incurred  any
obligation  or  liability,  contingent  or  otherwise,   for
brokerage or finders' fees or agents' commissions  or  other
similar  payment  in  connection with this  Agreement.   Any
obligations  to  UBS Securities LLC incurred  in  connection
with   the  Contemplated  Transactions  shall  be  the  sole
obligation of Sellers.

     4.17  Limbaugh Agreements.

      (a)  Sellers, McLaughlin, Axten and Krane have entered
into an agreement with Limbaugh, which is attached hereto as
Exhibit   4.17(a)(i)   (the  "Limbaugh  Radio   Agreement"),
providing,  without  limitation, for  effectiveness  thereof
concurrently with the Limbaugh Radio Assignment (as  defined
below)  and  simultaneously with and  conditioned  upon  the
Closing,   together  with  an  assignment   and   assumption
agreement  (entered  into by and with  Buyer)  with  respect
thereto which is attached hereto as Exhibit 4.17(a)(ii) (the
"Limbaugh Radio Assignment"), providing, without limitation,
for  effectiveness  thereof concurrently with  the  Limbaugh
Radio Agreement and simultaneously with and conditioned upon
the Closing.

      (b)  EFM Publishing, EFM Media, McLaughlin, Axten  and
Krane have entered into an agreement with Limbaugh and David
Limbaugh,  which  is  attached hereto as Exhibit  4.17(b)(i)
(the  "Limbaugh  Newsletter Agreement"), providing,  without
limitation, for effectiveness thereof concurrently with  the
Limbaugh  Newsletter Assignment and simultaneously with  and
conditioned  upon the Closing, together with  an  assignment
and  assumption agreement (entered into by and  with  Buyer)
with  respect  thereto which is attached hereto  as  Exhibit
4.17(b)(ii)    (the   "Limbaugh   Newsletter   Assignment"),
providing,  without  limitation, for  effectiveness  thereof
concurrently  with  the  Limbaugh Newsletter  Agreement  and
simultaneously with and conditioned upon the Closing.

      4.18 Environmental.  Except as set forth
in  Part  4.18  of  the Disclosure Letter, each  Seller  has
complied  with  all  federal, state and local  environmental
laws,  rules and regulations as in effect on the date hereof
applicable to the Business and each of the Acquired  Assets.
No   hazardous  or  toxic  waste,  substance,  material   or
pollutant  (as those or similar terms are defined under  the
Comprehensive   Environmental  Response,  Compensation   and
Liability  Act  of  1980, as amended,  42  U.S.C.   9601  et
seq.,  Toxic  Substances Control Act,  15  U.S.C.   2601  et
seq., the Resource Conservation and Recovery Act of 1976, 42
U.S.C.   6901  et  seq.  or  any other  applicable  federal,
state  and  local  environmental  law,  statute,  ordinance,
order,   judgment,  rule  or  regulation  relating  to   the
environment    or   the   protection   of    human    health
("Environmental Laws")), including but not limited  to,  any
asbestos  or  asbestos related products, oils or  petroleum-
derived compounds, CFCs, PCBs, or underground storage tanks,
have  been  released, emitted or discharged or are currently
located  in, on, under, or about the real property on  which
the  Acquired  Assets  are  situated  or  contained  in  the
tangible personal property included in the Acquired  Assets.
The  Acquired  Assets and Seller's use thereof  are  not  in
violation  of  any  Environmental Laws or any  occupational,
safety  and  health or other applicable law now  in  effect.
Seller  shall  be,  as of the Closing Date  and  thereafter,
solely  responsible  for all environmental  liabilities,  of
whatsoever  kind and nature, arising out of or  attributable
to  the operation or ownership of the Acquired Assets  prior
to the Closing Date.

     4.19 Personnel Information.

     (a)  Part 4.19 of the Disclosure Letter contains a true
and  complete list of all persons employed in the  Business,
including   date   of  hire,  a  description   of   material
compensation arrangements (other than employee benefit plans
set forth in Part 4.10 of the Disclosure Letter).  No Seller
has received any written notice of any employee who shall or
is  likely  to  terminate his or her employment relationship
with  the  Business upon the execution of this Agreement  or
after the Closing.

      (b)  No Seller is a party to any contract or agreement
with  any  labor organization, nor has any Seller agreed  to
recognize any union or other collective bargaining unit, nor
has  any  union  or  other collective bargaining  unit  been
certified as representing any employees of Seller.  None  of
Sellers  or  any  Shareholder  has  any  knowledge  of   any
organizational effort currently being made or threatened  by
or on behalf of any labor union with respect to employees of
any Seller.

     (c)  Except as disclosed in Part 4.19 of the Disclosure
Letter,  Seller has complied in all material  respects  with
all  laws  relating  to the employment of labor,  including,
without  limitation, the Employee Retirement Income Security
Act  of  1974, as amended ("ERISA"), and those laws relating
to   wages,   hours,  collective  bargaining,   unemployment
insurance,    workers'   compensation,   equal    employment
opportunity and payment and withholding of taxes.

      4.20 Full Disclosure.  To the knowledge
of  each  Seller and each Shareholder, no representation  or
warranty made by Seller or any Shareholder contained in this
Agreement or any certificate furnished or to be furnished by
any  Seller  or any Shareholder pursuant hereto contains  or
will contain any untrue statement of a material fact.

       4.21  Accounts  Receivable.   All
accounts receivable reflected on the Balance Sheet  and  the
Interim  Balance  Sheet and all accounts receivable  arising
subsequent  to the date of the Interim Balance  Sheet,  have
arisen   in  the  Ordinary  Course  of  Business   and   are
collectable.   All items which are required by  GAAP  to  be
reflected as accounts receivable on the Financial Statements
and on the Interim Financial Statements are so reflected.

                          ********

      Whenever in this Article 4 or Article 5 a warranty  or
representation is qualified by a word or phrase referring to
any  Seller's  or any Shareholder's or Buyer's  or  Parent's
knowledge, it shall mean to the best of such party's  actual
knowledge  after  having made due inquiry of  the  officers,
employees, representatives and agents of Sellers,  Buyer  or
Parent,  as the case may be,  who would be expected to  have
knowledge  of the matter, and with respect to the  condition
of  any  Acquired  Assets, records or  other  object,  after
having inspected it.

5.     Representations   and   Warranties   of   Buyer   and
Parent.Representations and Warranties of Buyer and Parent.

      Each  of  Buyer and Parent represents and warrants  to
Sellers as follows:

      5.1   Organization  and
Good  Standing.   (a)   Each  of  Buyer  and  Parent  is   a
corporation  duly organized, validly existing, and  in  good
standing   under   the   laws   of   its   jurisdiction   of
incorporation,  with full corporate power and  authority  to
conduct its business as it is now being conducted and to own
or  use the properties and assets that it purports to own or
use.   Each  of  Buyer and Parent is duly  qualified  to  do
business  as  a foreign corporation and is in good  standing
under  the laws of each state or other jurisdiction in which
either the ownership or use of the properties owned or  used
by  it,  or  the nature of the activities conducted  by  it,
requires such qualification.

      (b)  Each of Buyer and Parent has delivered to Sellers
copies  of  its  Organizational Documents, as  currently  in
effect.

      5.2   Due  Authorization, Execution and Enforceability
With Respect to Buyer and ParentDue Authorization, Execution
and  Enforceability With Respect to Buyer and Parent.   This
Agreement  has  been  duly  and validly  authorized  by  all
necessary corporate action on the part of each of Buyer  and
Parent   and  constitutes  the  legal,  valid,  and  binding
obligation of each of Buyer and Parent, enforceable  against
it   in   accordance  with  its  terms,   except   as   such
enforceability  may  be  limited by  applicable  bankruptcy,
insolvency,  moratorium or other laws  affecting  creditors'
rights generally and general principles of equity.  Each  of
Buyer  and  Parent has the absolute and unrestricted  right,
power,  and authority to execute and deliver this  Agreement
and to perform its obligations hereunder.

       5.3   No  Conflict;  ConsentsNo  Conflict;  Consents.
Except  as  set forth in Schedule 5.3, neither the execution
and  delivery of this Agreement by Buyer or Parent  nor  the
consummation or performance by Buyer or Parent of any of the
Contemplated Transactions will, directly or indirectly (with
or without notice or lapse of time):

      (i)   contravene, conflict with, or result  in  a
violation  of  (A) any provision of the  Organizational
Documents  of  Buyer or Parent, or (B)  any  resolution
adopted  by  the board of directors or the shareholders
of Buyer or Parent;

      (ii)  contravene, conflict with, or result  in  a
violation  of, or give any Governmental Body  or  other
Person  the  right to challenge any of the Contemplated
Transactions  or to exercise any remedy or  obtain  any
relief  under, any Legal Requirement or  any  Order  to
which  Buyer or Parent, or any of the assets  owned  or
used by Buyer or Parent, is subject;

      (iii)     contravene, conflict with, or result in
a  violation of any of the terms or requirements of, or
give   any  Governmental  Body  the  right  to  revoke,
withdraw,  suspend, cancel, terminate, or  modify,  any
Governmental  Authorization that is held  by  Buyer  or
Parent or that otherwise relates to the business of, or
any of the assets owned or used by, Buyer or Parent; or

     (iv) require Buyer or Parent to give any notice to
or obtain any Consent from any Person.

      5.4  Certain Proceedings.  There is
no  Proceeding  pending  or, to the knowledge  of  Buyer  or
Parent,   threatened  against  Buyer  or  Parent  and   that
challenges, or may have the effect of preventing,  delaying,
making  illegal, or otherwise interfering with, any  of  the
Contemplated Transactions.

     5.5  No Outside Reliance.  Buyer and
Parent  have  not relied upon and are not relying  upon  any
statement  or  representation or warranty not made  in  this
Agreement  or in the Disclosure Letter or in any certificate
or  document required to be provided by Sellers  and/or  the
Shareholders pursuant to this Agreement.

      5.6   Brokers or Finders.   Buyer,
Parent and their Representatives have incurred no obligation
or  liability,  contingent or otherwise,  for  brokerage  or
finders'  fees  or  agents'  commissions  or  other  similar
payment in connection with this Agreement and will indemnify
and  hold Sellers harmless from any such payment alleged  to
be  due  by  or through Buyer or Parent as a result  of  the
action of Buyer, Parent or their officers or agents.

      5.7  Financial Capacity  to
Close.   Buyer  and  Parent  have  the  financial  resources
necessary to consummate the Contemplated Transactions on the
Closing  Date  on  the terms set forth  in  this  Agreement.
Buyer  and  Parent acknowledge that there are  no  financing
contingencies contained herein.

     5.8  Limbaugh Agreements.   Buyer has
entered  into (a) the Limbaugh Radio Assignment and (b)  the
Limbaugh Newsletter Assignment.

      5.9  Full Disclosure.  To the knowledge
of  each  of Buyer and Parent, no representation or warranty
made  by Buyer or Parent contained in this Agreement or  any
certificate, document or other instrument furnished or to be
furnished  by  Buyer or Parent pursuant hereto  contains  or
will contain any untrue statement of a material fact.

6.   Covenants And Agreements.

     6.1  Access and Investigation.
Between  the  date of this Agreement and the  Closing  Date,
each  Seller  will  (a)  afford Buyer  and  its  accountants
reasonable  access  during normal business  hours  and  upon
reasonable  notice, to such Seller's personnel,  properties,
contracts, books and records, and other documents and  data;
provided,   however,   that  such  investigation   may   not
unreasonably disrupt the personnel and operations of Sellers
or  the  Business, (b) furnish Buyer and Buyer's accountants
with  copies  of all such contracts, books and records,  and
other  existing  documents and data as Buyer may  reasonably
request, and (c)  furnish Buyer and Buyer's Accountants with
such  additional financial, operating, and  other  data  and
information as Buyer may reasonably request.

       6.2   Operation  of   the
Business.   Between  the  date of  this  Agreement  and  the
Closing Date, each Seller will:

      (a)   conduct  the Business only in the  Ordinary
Course of Business;

     (b)  use its best efforts to maintain and preserve
the  assets and business relationships of the  Business
(including, not disposing of any material asset without
the  consent  of  Buyer,  which  consent  will  not  be
unreasonably withheld), keep available the services  of
the  current  officers, employees, and agents  of  such
Seller,  and  maintain the relations and goodwill  with
parties  to Contracts, landlords, creditors, employees,
agents,  and others having business relationships  with
the Business;

      (c)   not  grant  or agree to grant  any  general
increases  in  the  rates of salaries  or  compensation
payable to employees of the Business or grant or  agree
to  grant  any specific bonus or material  increase  in
compensation to any executive or management employee of
the  Business  without  the  consent  of  Buyer,  which
consent will not be unreasonably withheld;

      (d)   confer  with  Buyer concerning  operational
matters of the Business of a material nature; and

       (e)   otherwise  report  periodically  to  Buyer
concerning  the status of the business, operations  and
finances of the Business.

      6.3   Negative Covenant.   Except  as
otherwise expressly permitted by this Agreement, between the
date of this Agreement and the Closing Date, no Seller will,
without  the  prior consent of Buyer, take  any  affirmative
action,  or  fail to take any reasonable action  within  its
control,  as a result of which any of the changes set  forth
in Section 4.13 is likely to occur.  In addition, other than
in   the  Ordinary  Course  of  Business,  no  Seller  shall
accelerate the collection of any Seller accounts receivable.

     6.4  Required Approvals.  As promptly
as practicable after the date of this Agreement:

           (a)   Each  Seller  will  make  all  filings
     required by Legal Requirements to be made by it in
     order  to consummate the Contemplated Transactions
     (including  all  filings  under  the   HSR   Act).
     Between the date of this Agreement and the Closing
     Date,  each  Seller will (i) cooperate with  Buyer
     with  respect to all filings that Buyer elects  to
     make  or is required by Legal Requirements to make
     in  connection with the Contemplated Transactions,
     and  (ii)  cooperate with Buyer in  obtaining  all
     Consents  identified in Schedule  5.3   (including
     taking  all  actions requested by Buyer  to  cause
     early termination of any applicable waiting period
     under the HSR Act); and

           (b)  Each of Buyer and Parent will, and will
     cause  each  of its Related Persons to,  make  all
     filings required by Legal Requirements to be  made
     by  it  in  order  to consummate the  Contemplated
     Transactions (including all filings under the  HSR
     Act).  Between the date of this Agreement and  the
     Closing  Date, each of Buyer and Parent will,  and
     will  cause each Related Person to, (i)  cooperate
     with  Sellers  with respect to  all  filings  that
     Sellers are required by Legal Requirements to make
     in  connection with the Contemplated Transactions,
     and  (ii) cooperate with Sellers in obtaining  all
     Consents  identified in Part 4.3 of the Disclosure
     Letter,  which shall include, if required,  Parent
     becoming  a  party  to  any  assignment   of   any
     Contracts,    Governmental    Authorizations    or
     Intellectual  Property Rights and/or  guaranteeing
     the obligations of Buyer under or with respect  to
     any such Contracts, Governmental Authorizations or
     Intellectual Property Rights .

      6.5   Notification.  Between the  date  of
this  Agreement  and  the  Closing  Date,  Sellers  and  the
Shareholders, on the one hand, and Buyer and Parent  on  the
other  will promptly notify the other in writing if  any  of
them  becomes aware of any fact or condition that causes  or
constitutes  a breach of any of its or their representations
and  warranties as of the date of this Agreement, or if such
party becomes aware of the occurrence after the date of this
Agreement  of  any fact or condition that would  (except  as
expressly   contemplated  by  this  Agreement)    cause   or
constitute  a breach of any such representation or  warranty
had such representation or warranty been made as of the time
of  occurrence  or  discovery of  such  fact  or  condition.
During the same period, Sellers and the Shareholders, on the
one  hand,  and Buyer and Parent on the other will  promptly
notify  the other of the occurrence of any breach of any  of
its or their covenants or agreements in this Section 6 or of
the  occurrence of any event that may make the  satisfaction
of  the  conditions in Section 8 or Section 9 impossible  or
unlikely.

      6.6  Confidentiality;
Non-Competition.  (a) Between the date of this Agreement and
the  Closing  Date, or, in the event the  Closing  does  not
occur,  at  all  times  from and  after  the  date  of  this
Agreement,  Buyer  and  Parent will  and  will  cause  their
Representatives and their prospective lenders to,  and  each
Seller  and  each  Shareholder will  and  will  cause  their
Representatives to, maintain in confidence, and not  use  to
the  detriment of another party any written, oral, or  other
information obtained from another party and/or its or  their
Representatives  in connection with this  Agreement  or  the
Contemplated  Transactions, unless (x)  such information  is
already known to such party or to others not bound by a duty
of  confidentiality or such information is or (prior to such
use)  becomes  publicly available through no fault  of  such
party,  (y)  the  use of such information  is  necessary  or
appropriate in making any filing or obtaining any Consent or
Governmental Authorization required for the consummation  of
the  Contemplated Transactions, or (z) the furnishing or use
of   such  information  is  required  by  or  necessary   or
appropriate    in    connection   with   any    Proceedings.
Notwithstanding  the foregoing, the use of  any  information
pursuant to clause (y) or clause (z) of this Section 6.6  is
subject in each instance to the provisions restricting  such
use   set   forth  in  Section  6.7.   If  the  Contemplated
Transactions are not consummated, each party will return  or
destroy  as  much of such written information as  the  other
parties may reasonably request.

     (b)  Between the date of this Agreement and the Closing
Date,  or,  in the event the Closing does not occur,  for  a
period of thirty-six months from and after the date of  this
Agreement, none of Buyer or any of its Affiliates will  hire
Rush Limbaugh and none of Buyer or its Affiliates or any  of
their  directors,  officers, employees, financial  advisors,
attorneys, accountants or agents will conduct any discussion
with  Mr Limbaugh concerning his employment by Buyer or  any
of its Affiliates.

       6.7    Public   Disclosure  or   CommunicationsPublic
Disclosure or Communications.  Except to the extent required
by applicable Legal Requirements (including the U.S. federal
securities    laws   and   the   rules,    regulations    or
interpretations   of  the  U.S.  Securities   and   Exchange
Commission  and  any national securities exchange  on  which
securities  of Buyer, Parent or any Affiliate  of  Buyer  or
Parent are listed for trading), (a) neither Buyer or Parent,
on  the one hand, nor any Seller or any Shareholder, on  the
other   hand,  will  issue  any  press  release  or   public
announcement   of  any  kind  concerning  the   Contemplated
Transactions without the written consent in each instance of
the  others;  and in the event any such public announcement,
release  or  disclosure  is  required  by  applicable  Legal
Requirements or is otherwise deemed necessary to be made  by
either  party, the parties will consult prior to the  making
thereof  and use their best efforts to agree upon a mutually
satisfactory text; (b) Buyer and Parent will not,  and  will
not  permit its Related Persons to, communicate with parties
to Contracts with any Seller or employees of any Seller with
respect  to  the Contemplated Transactions or  the  Business
without  the  prior  written consent  in  each  instance  of
Sellers and the Shareholders; and (c) Buyer and Parent  will
not  communicate with any Governmental Body or official with
respect   to   any  Seller,  any  Shareholder   and/or   the
Contemplated Transactions without the prior written  consent
in each instance of Sellers and the Shareholders.

     6.8  Affected Employees.  Buyer will,
and Parent will cause Buyer to, at the Closing Date offer to
all  employees  (other than Axten and Krane  who  intend  to
enter  separate  agreements with Buyer, and  McLaughlin  who
will  not  be an employee after Closing) of Sellers employed
in  the Business (the "Affected Employees") employment  with
Buyer and/or with the Business for a period of at least  one
(1)  year at substantially the same compensation levels  (or
higher)  that were in effect for each such Affected Employee
immediately prior to the date hereof.

     6.9 Employee Benefits.

      (a)   After  the Closing Date and for a period  of  at
least one (1) year, each Affected Employee will be permitted
such  vacation time as is currently permitted under Sellers'
vacation  practices now in effect and the Affected Employees
will  be  provided such pension, welfare and other  employee
benefits  (including,  without limitation,  personal  days),
which  Buyer or Parent provides to its employees  under  any
"employee benefit plan" (within the meaning of Section  3(3)
of  ERISA) maintained by Buyer or Parent (a "Buyer's Plan").
For  purposes of eligibility and vesting, Buyer  and  Parent
will  cause  Buyer's Plan to credit each  Affected  Employee
with  the  same number of years and months of  service  with
which  he had been credited up to the Closing Date  under  a
comparable  plan  maintained  by  Sellers.   Sellers   shall
provide  Buyer with data reflecting such service as soon  as
practicable following the Closing Date.

      (b)  Effective as of the Closing Date, Buyer will, and
Parent will cause Buyer to, provide or cause to be provided,
for  the  Affected  Employees, medical and  dental  benefits
pursuant  to  a  Buyer's Plan which is an "employee  welfare
benefit  plan,"  as  defined in Section  3(1)  of  ERISA  (a
"Welfare Plan"), which Welfare Plan shall not have any  pre-
existing  condition exclusions.  For purposes  of  computing
deductible amounts or copayments (or similar adjustments  or
limitations  on  coverage)  under  any  such  Welfare  Plan,
expenses  and  claims  previously  recognized  for   similar
purposes  under Plans of Sellers prior to the  Closing  Date
will  be credited or recognized under the applicable Welfare
Plan.

      6.10  Best Efforts.  Between the  date  of
this  Agreement  and  the Closing Date,  each  Seller,  each
Shareholder, and each of Buyer and Parent will use its  best
efforts  to cause the conditions in Section 8 and Section  9
to be satisfied.

      6.11  Net Working  Capital.   The
aggregate  Net  Working Capital of the  Sellers  as  at  the
Closing Date shall not be less than zero.

      6.12  Media America.   Buyer  will,  and
Parent will cause Buyer to, pay any and all amounts received
by  it  from or on behalf of Gateway in connection with  the
Media   America  Agreement  to  Sellers  promptly  following
Buyer's receipt thereof.

      6.13  Accounts  Receivable.  Buyer shall use its  best
efforts  to  collect  all  accounts  receivable  which   are
Acquired  Assets.  In the event any such account  receivable
is  not collectable and the amount thereof is included as  a
deduction  in  the computation of net profits on  the  final
Income Statement, Buyer shall convey such account receivable
to the appropriate Seller together with an assignment of the
right  under  the  Media America Agreement to  collect  such
account  receivable.  Buyer shall make  a  determination  in
accordance  with  GAAP  as  to  the  collectability  of  all
accounts receivable which are Acquired Assets by the date of
the  preparation  of  the  Final  Closing  Income  Statement
pursuant to Section 2.6(b) and shall include in such  income
statement   as   a  deduction  the  amount   of   any   such
uncollectable account receivable.  The right  to  make  such
deduction  shall be in lieu of any right to indemnity  under
Section 11.2 with respect to the matters in Section 4.21.

7.   Tax Matters.

      7.1  General.   Except as otherwise provided in
Sections  7.2 and 7.3, (i) Sellers shall be responsible  for
the  payment of all Taxes relating to the Business  and  the
Acquired Assets attributable to the taxable periods that end
on   or  before  the  Closing  Date;  (ii)  Buyer  shall  be
responsible  for  the payment of all Taxes relating  to  the
Business  and  the Acquired Assets attributable  to  taxable
periods that begin after the Closing Date; and (iii) for all
taxable  periods which include (but do not begin or end  on)
the  Closing  Date,  Sellers shall be  responsible  for  the
payment  of Taxes relating to the Business and the  Acquired
Assets which are attributable to such taxable periods up  to
and   including  the  Closing  Date  and  Buyer   shall   be
responsible  for  the  payment  of  Taxes  relating  to  the
Business and the Acquired Assets attributable to the  period
from  the day immediately following the Closing Date to  the
end of such taxable period; provided, however, that Taxes on
real   property   shall  be  prorated  and  apportioned   in
accordance with Section 164(d) of the Code.  The party  that
has  the  primary obligation to do so under  applicable  law
shall  file any Tax Return that is required to be  filed  in
respect  of  Taxes described in this Section 7.1,  and  that
party  shall pay the Taxes shown on such Tax Return and  the
other  party shall reimburse the paying party for its  share
of such Tax as determined under Section 7.7 by wire transfer
of  immediately available funds to an account designated  by
the  paying  party no later than ten days after  receipt  of
written notice that such Tax has been paid to the applicable
Governmental Body.

      7.2   Sales,  Use  and  Transfer TaxesSales,  Use  and
Transfer  Taxes.  Buyer shall, and Parent shall cause  Buyer
to,  pay,  and indemnify Sellers against any liability  for,
all  sales, value added, use, transfer, registration,  stamp
and  similar  Taxes ("Transfer Taxes") with respect  to  the
Contemplated Transactions, including the purchase  and  sale
of the Business and the Acquired Assets contemplated by this
Agreement.

      7.3  Federal, State and Local TaxesFederal, State  and
Local  Taxes.  For purposes of Taxes based upon or  measured
by  net  income ("Income Taxes"), Sellers shall include  the
net  income  attributable to the Business and  the  Acquired
Assets  in its income through the time of Closing (including
but  not limited to Income Taxes arising in connection  with
the consummation of the Contemplated Transactions) and shall
file the appropriate Tax Returns, and Buyer shall thereafter
include  the  net  income relating to the Business  and  the
Acquired Assets in its income.

     7.4  Cooperation and Exchange of InformationCooperation
and  Exchange  of  Information.  Sellers   and  Buyer  shall
provide each other with such cooperation and information  as
either of them reasonably may request of the other in filing
any  Tax Return with respect to the Business or the Acquired
Assets,  amended return or claim for refund,  determining  a
liability  for  Taxes or a right to refund of  Taxes  or  in
conducting any audit or other proceeding in respect of Taxes
with  respect to the Business or the Acquired Assets.   Such
cooperation   and   information   shall   include,   without
limitation, providing copies of all relevant portions of Tax
Returns with respect to the Business or the Acquired Assets,
together  with  accompanying  schedules  and  related   work
papers,    documents   relating   to   rulings   or    other
determinations by taxing authorities and records  concerning
the  ownership and tax basis of property, which either party
may  possess.  Each party shall make its employees available
on a mutually convenient basis to provide explanation of any
documents  or  information provided  hereunder.   The  party
requesting  assistance hereunder shall reimburse  the  other
for any reasonable out-of-pocket costs incurred in providing
any return, document or other written information, and shall
compensate  the  other for any reasonable  costs  (excluding
wages  and  salaries)  of making employees  available,  upon
receipt  of  reasonable documentation of such  costs.   Each
party  shall  retain all returns, schedules and work  papers
and   all  material  records  or  other  documents  relating
thereto,  until the expiration of the statute of limitations
(including  extensions) of the taxable years to  which  such
returns  and other documents relate and, unless the relevant
portions of such returns and other documents are offered  to
the  other  party,  until  the final  determination  of  any
payments  which  may be required in respect  of  such  years
under  this Agreement.  Any information obtained under  this
Section  7.4 shall be kept confidential, except  as  may  be
otherwise necessary in connection with the filing of returns
or  claims  for refund or in conducting any audit  or  other
proceeding.

        7.5    Purchase   Price   AllocationPurchase   Price
Allocation.  The Purchase Price shall be allocated  pursuant
to  Section  1060 of the Code, in accordance with  the  fair
market  values for the Business and the Acquired  Assets  as
reflected on a schedule based on an appraisal to be obtained
by  Buyer and approved by Sellers, which approval shall  not
be  unreasonably  withheld,  on or  promptly  following  the
Closing Date  (the "Allocation Schedule").  Unless otherwise
agreed  in  writing by Buyer and Sellers, Buyer and  Sellers
shall  (i)  reflect the Business and the Acquired Assets  in
their  books  for tax reporting purposes in accordance  with
the  Allocation Schedule, and (ii) file all U.S. Tax Returns
(including Form 8594) in accordance with and based upon such
allocation.

      7.6   FIRPTA Certificate.   Sellers
shall  deliver  to  Buyer on or before the  Closing  Date  a
certification  of non-foreign status of each Seller  or  any
Related  Person  who, pursuant to this Agreement,  transfers
any  U.S.  Real  Property Interests as  defined  in  Section
897(c)  of the Code (the "FIRPTA Certificate") (as  provided
for  in  Section  1445  of  the  Code  and  the  regulations
promulgated  thereunder).   Each  Seller  acknowledges   and
agrees that Buyer shall, if requested, deliver copies of the
certification  to  the Internal Revenue  Service  and  Buyer
shall incur no liability, and the rights and obligations  of
Buyer  and  Sellers hereunder shall not be  affected,  as  a
result of any such delivery.

      7.7   Calculations Related to Section  7.1Calculations
Related  to  Section  7.1.   For purposes  of  Section  7.1,
Buyer's  accountants and Sellers' accountants shall  attempt
to   determine  the  amount,  if  any,  of  Taxes   properly
attributable to the Buyer and Sellers for any taxable period
that  does  not  in  fact end on the Closing  Date.   If  no
agreement  can be reached within 45 days after  the  end  of
such   taxable  period,  Buyer's  accountants  and  Sellers'
accountants   shall  jointly  select  a  third   independent
certified  public  accounting firm to resolve  the  dispute.
The   determination  of  the  jointly  selected  independent
certified  public accounting firm shall be binding  on  both
Buyer  and Sellers.  Buyer and Parent, on the one hand,  and
Sellers on the other shall each bear their own costs and one-
half the costs of the jointly selected independent certified
public  accounting firm in determining any amount due  under
Section 7.1.

     7.8  Refunds.  (a)  Sellers shall be entitled to
any  refunds or credits of Taxes attributable to the taxable
periods ending on or before the Closing Date or attributable
to such taxable periods up to and including the Closing Date
with respect to the Business or the Acquired Assets.

           (b)   Buyer  shall be entitled to any refunds  or
credits   of  Taxes  attributable  to  the  taxable  periods
beginning  after  the  Closing  Date  with  respect  to  the
Business or the Acquired Assets.

       7.9   Contest  Provisions.   Buyer
shall,  and  Parent  shall cause Buyer to,  promptly  notify
Sellers in writing upon receipt by Buyer, of notice  of  any
pending or threatened audits or assessments with respect  to
Taxes which may affect the liabilities for Taxes of Sellers.
Sellers shall be entitled to participate at their expense in
the  defense  of and, at their option, take control  of  the
complete defense of, Sellers' interests in any tax audit  or
administrative or court proceedings relating  to  Taxes  for
which  Sellers may be liable, and to employ counsel of their
choice at their expense.  Buyer may not agree to settle  any
claim for Taxes for which Sellers may be liable without  the
prior   written  consent  of  Sellers  which  may   not   be
unreasonably withheld.

     7.10 Employee Withholding and Reporting MattersEmployee
Withholding  and Reporting Matters.  With respect  to  those
Employees who are employed by Buyer within the same calendar
year  as  the  Closing, Buyer shall, and Parent shall  cause
Buyer  to,  in  accordance with and to the extent  permitted
pursuant  to  Revenue Procedure 96-60,  1996-53  I.R.B.  24,
assume all responsibility for preparing and filing Form W-2,
Wage and Tax Statement, Form W-3, Transmittal of Income  and
Tax  Statements, Form 941, Employer's Quarterly Federal  Tax
Return,   Form   W-4,   Employee's   Withholding   Allowance
Certificate,  and  From  W-5, Earned Income  Credit  Advance
Payment  Certificate  with respect  to  those  employees  of
Sellers  who become employees of Buyer.  Sellers  and  Buyer
agree, and Parent agrees to cause Buyer, to comply with  the
procedures  described in Section 5 of Revenue Procedure  96-
60;  provided, however, that Sellers shall provide to  Buyer
all  information  and  records necessary  for  Buyer  to  so
comply.

8.     Conditions   Precedent  to  Buyer's   Obligation   to
Close.Conditions Precedent to Buyers Obligation to Close.

      Buyer's obligation to purchase the Acquired Assets and
to  assume  the  Assumed Liabilities and to take  the  other
actions  required  to be taken by Buyer at  the  Closing  is
subject to the satisfaction, at or prior to the Closing,  of
each of the following conditions (any of which may be waived
by Buyer, in whole or in part):

        8.1    Accuracy   of   Representations.Accuracy   of
Representations.   All  of Sellers'  and  the  Shareholders'
representations and warranties in this Agreement  must  have
been  accurate in all material respects as of  the  date  of
this  Agreement,  and  must  be  accurate  in  all  material
respects  as  of the Closing Date as if made on the  Closing
Date,  except  in  either  case  to  the  extent  that   any
inaccuracy does not have a Material Adverse Effect.

      8.2  Sellers' and Shareholders' PerformanceSellers and
Shareholders   Performance.   (a)   All  of   the   material
covenants, agreements and obligations that Sellers  and  the
Shareholders  are  required to perform  or  to  comply  with
pursuant  to this Agreement at or prior to the Closing  must
have  been duly performed and complied with in all  material
respects.

     (b)  Each document required to be delivered pursuant to
Section 2.8 and Section 8.3 must have been delivered.

     8.3  Additional DocumentsAdditional Documents.  Each of
the following documents must have been delivered to Buyer:

      (a)  an opinion of Kaye, Scholer, Fierman, Hays &
Handler,  LLP, dated the Closing Date, in the  form  of
Exhibit 8.3(a); and

      (b)  such other documents as Buyer may reasonably
request for the purpose of (i)  evidencing the accuracy
of    any    of    Sellers'   and   the   Shareholders'
representations  and  warranties, (ii)  evidencing  the
performance by Sellers and the Shareholders of, or  the
compliance  by Sellers and the Shareholders  with,  any
material   covenant  or  obligation  required   to   be
performed  or  complied with by them, (iii)  evidencing
the  satisfaction of any condition referred to in  this
Section   8,   or   (iv)  otherwise  facilitating   the
consummation  or performance of any of the Contemplated
Transactions.

     8.4  Consents.  All Material Contracts shall be
in  full force and effect on the Closing Date.  Seller shall
have  obtained and shall have delivered to Buyer all  third-
party consents to the assignment of the Material Contracts.

      8.5  Adverse Proceedings.  No suit,
action,  claim or governmental proceeding shall  be  pending
against,  and  no order, decree or judgment  of  any  court,
agency  or  other  governmental authority  shall  have  been
rendered against, any party hereto which:  (a) would  render
it   unlawful,  as  of  the  Closing  Date,  to  effect  the
transactions  contemplated by this Agreement  in  accordance
with its terms; or (b) seeks material damages on account  of
the  consummation of any transaction contemplated hereby and
has a reasonable likelihood of success.

     8.6  HSR Waiting Period.  Any waiting
period  under  the HSR Act with respect to the  Contemplated
Transactions shall have elapsed or been terminated.

9.    Conditions  Precedent to Sellers'   And  Shareholders'
Obligations  to Close.Conditions Precedent to  Sellers   And
Shareholders Obligations to Close.

      Sellers' and the Shareholders' obligations to sell the
Acquired Assets and to take the other actions required to be
taken  by  Sellers and the Shareholders at the  Closing  are
subject to the satisfaction, at or prior to the Closing,  of
each of the following conditions (any of which may be waived
by Sellers and the Shareholders, in whole or in part):

        9.1    Accuracy   of   Representations.Accuracy   of
Representations.     All    of    Buyer's    and    Parent's
representations and warranties in this Agreement  must  have
been  accurate in all material respects as of  the  date  of
this Agreement and must be accurate in all material respects
as of the Closing Date as if made on the Closing Date.

     9.2  Buyer's and Parent's PerformanceBuyers and Parents
Performance.   (a)   All  of  the  material  covenants   and
obligations that Buyer and Parent are required to perform or
to comply with pursuant to this Agreement at or prior to the
Closing  must have been performed and complied with  in  all
material respects.

      (b)  Buyer and Parent must have delivered each of  the
documents  required  to be delivered  by  them  pursuant  to
Section  2.8  and  Buyer must have made  the  cash  payments
required   to   be  made  by  Buyer  pursuant  to   Sections
2.8(b)(ii).

      9.3  Additional Documents.Additional Documents.  Buyer
and  Parent must have caused the following documents  to  be
delivered to Sellers:

      (a)  an opinion of Graydon, Head & Ritchey, dated
the Closing Date, in the form of Exhibit 9.3(a); and

       (b)    such  other  documents  as  Sellers   may
reasonably  request for the purpose of  (i)  evidencing
the accuracy of any representation or warranty of Buyer
or Parent, (ii) evidencing the performance by Buyer and
Parent of, or the compliance by Buyer and Parent  with,
any  material  covenant or obligation  required  to  be
performed   or  complied  with  by  Buyer  or   Parent,
(iii)  evidencing  the satisfaction  of  any  condition
referred  to  in  this  Section 9,  or  (iv)  otherwise
facilitating   the   consummation   of   any   of   the
Contemplated Transactions.

      9.4  Adverse Proceedings.  No suit,
action,  claim or governmental proceeding shall  be  pending
against,  and  no order, decree or judgment  of  any  court,
agency  or  other  governmental authority  shall  have  been
rendered against, any party hereto which:  (a) would  render
it   unlawful,  as  of  the  Closing  Date,  to  effect  the
transactions  contemplated by this Agreement  in  accordance
with its terms; or (b) seeks material damages on account  of
the  consummation of any transaction contemplated hereby and
has a reasonable likelihood of success.

     9.5  HSR Waiting Period.  Any waiting
period  under  the HSR Act with respect to the  Contemplated
Transactions shall have elapsed or been terminated.

10.  Termination.

       10.1  Termination  Events.    This
Agreement  may, by notice given prior to or at the  Closing,
be terminated only:

     (a)  by Buyer, on the one hand, or Sellers and the
Shareholders, on the other, if a material breach of any
provision of this Agreement has been committed  by  the
other and such breach has not been waived;

      (b)   (i)  by Buyer if satisfaction of any of the
conditions in Section 8 is or becomes impossible (other
than  through the failure of Buyer or Parent to  comply
with  its obligations under this Agreement)  and  Buyer
has  not waived such condition; or (ii)  by Sellers and
the   Shareholders,  if  satisfaction  of  any  of  the
conditions in Section 9 is or becomes impossible (other
than  through  the  failure of any  Seller  and/or  any
Shareholder to comply with its obligations  under  this
Agreement)  and Sellers and the Shareholders  have  not
waived such condition;

      (c)  by mutual consent of Buyer, Sellers and  the
Shareholders; or

      (d)  by either Buyer, on the one hand, or Sellers
and the Shareholders, on the other hand, if the Closing
has not occurred (other than through the failure of any
party  seeking  to terminate this Agreement  to  comply
fully with its obligations under this Agreement)  on or
before  July 1, 1997, or such later date as the parties
may agree upon.

      10.2 Effect of Termination.  Each
party's  right  of  termination under  Section  10.1  is  in
addition  to  any  other  rights  it  may  have  under  this
Agreement  or  otherwise, and the exercise  of  a  right  of
termination  will  not be an election of remedies.  If  this
Agreement  is  terminated  pursuant  to  Section  10.1,  all
further obligations of the parties under this Agreement will
terminate,  except that the obligations in Section  6.6  and
Section  12.1 will survive; provided, however, that if  this
Agreement is terminated by a party because of the breach  of
the  Agreement by the other party or because one or more  of
the  conditions to the terminating party's obligations under
this  Agreement is not satisfied as a result  of  the  other
party's  failure to comply with its obligations  under  this
Agreement, the terminating party's right to pursue all legal
remedies will survive such termination unimpaired.

11.  Indemnification; Remedies.

        11.1    Survival.    The   representations,
warranties,   covenants  and  agreements  of  Sellers,   the
Shareholders,  Buyer and Parent contained in this  Agreement
will survive the Closing Date for the time periods specified
in Section 11.4.

      11.2 Indemnification and Payment of Damages by Sellers
and  Shareholders.Indemnification and Payment of Damages  by
Sellers  and  Shareholders.  Sellers and  the  Shareholders,
jointly  and  severally, will indemnify  and  hold  harmless
Buyer  and its Representatives and Affiliates (collectively,
the  "Buyer Indemnified Parties") for, and will pay  to  the
Buyer   Indemnified  Parties  the  amount  of,   any   loss,
liability,   damage   or   expense   (including   reasonable
attorneys'  fees),  whether or not involving  a  third-party
claim  (collectively, "Damages"), actually suffered or  paid
by  the  Buyer  Indemnified Parties,  arising,  directly  or
indirectly, from or in connection with:

      (a)  any breach of any representation or warranty
made   by  Sellers  and/or  the  Shareholders  in  this
Agreement, the Disclosure Letter, or any certificate or
exhibit  delivered by Sellers and/or  the  Shareholders
pursuant to this Agreement;

     (b)  any breach by Sellers and/or the Shareholders
of  any  covenant or obligation of Sellers  and/or  the
Shareholders in this Agreement; and

      (c)  any liabilities of Sellers other than the Assumed
Liabilities.

      11.3  Indemnification and Payment of Damages by  Buyer
and  ParentIndemnification and Payment of Damages  by  Buyer
and  Parent.  Buyer and Parent, jointly and severally,  will
indemnify  and  hold harmless Sellers and  Shareholders  and
their     respective    Representatives    and    Affiliates
(collectively,  the "Seller Indemnified Parties")  for,  and
will pay to the Seller Indemnified Parties the amount of any
Damages, actually suffered or paid by the Seller Indemnified
Parties,  arising,  directly  or  indirectly,  from  or   in
connection with:

      (a)  any breach of any representation or warranty made
by  Buyer  or Parent in this Agreement or in any certificate
or document or exhibit delivered by Buyer or Parent pursuant
to this Agreement;

      (b)  any breach by Buyer or Parent of any covenant  or
obligation of Buyer or Parent in this Agreement; and

     (c)  any of the Assumed Liabilities.

     11.4 Time Limitations.  If the Closing
occurs,  Sellers and the Shareholders will have no liability
(for  indemnification  or otherwise)  with  respect  to  any
representation or warranty, or covenant or obligation to  be
performed and complied with prior to the Closing Date, other
than  those  in Sections 4.9 and 4.16, unless on  or  before
April  30, 1999 the Buyer Indemnified Party notifies Sellers
and  the  Shareholders  of a claim, specifying  the  factual
basis of that claim in reasonable detail to the extent  then
known  by the Buyer Indemnified Party; a claim with  respect
to  Section  4.9  may  be  made at any  time  prior  to  the
expiration of the applicable statute of limitations; a claim
with  respect to Section 4.16 may be made at any time  prior
to  February  28,  2000.  If the Closing occurs,  Buyer  and
Parent  will  have  no  liability  (for  indemnification  or
otherwise)  with respect to any representation or  warranty,
or  covenant or obligation to be performed and complied with
prior  to the Closing Date, other than those in Section  5.6
unless  on  or before April 30, 1999 the Seller  Indemnified
Party  notifies  Buyer  of a claim, specifying  the  factual
basis of that claim in reasonable detail to the extent  then
known  by Seller Indemnified Party; a claim with respect  to
Section  5.6  may be made at any time prior to February  28,
2000.

       11.5   Limitations   on   Amount   --   Sellers   and
ShareholdersLimitations   on   Amount   --    Sellers    and
Shareholders.   Sellers and the Shareholders  will  have  no
liability  (for indemnification or otherwise)  with  respect
to  the matters described in Section 11.2(a) until the total
of   all  Damages  with  respect  to  such  matters  exceeds
$100,000, and then only for the amount by which such Damages
exceed $100,000.

        11.6   Limitations   on   Amount   --   Buyer    and
ParentLimitations on Amount -- Buyer and Parent.  Buyer  and
Parent  will  have  no  liability  (for  indemnification  or
otherwise)  with  respect to the matters  described  in  Sec
tion 11.3(a) until the total of all Damages with respect  to
such  matters exceeds $100,000, and then only for the amount
by which such Damages exceed $100,000.

         11.7     Miscellaneous Limitations.

           (a)   Notwithstanding anything  to  the  contrary
contained in this Agreement, Sellers and the Shareholders in
the  aggregate, on the one hand, or Buyer and Parent in  the
aggregate,  on  the  other, shall  have  no  liability  (for
indemnification or otherwise) with respect  to  the  matters
described  in  Section 11.2(a) and Section  11.3(a)  for  an
amount  in excess of $4,000,000; provided, however, that  in
no  event  shall  more  than $3,200,000  be  recovered  from
McLaughlin  and  P.M., collectively, more than  $400,000  be
recovered from Axten or more than $400,000 be recovered from
Krane.   Axten  and  Krane will have no liability  under  or
arising  out  of  this  Agreement  (for  indemnification  or
otherwise) in excess of $400,000 with respect to  each  such
Shareholder.

            (b)   In  case  any  event  occurs  which  would
otherwise  entitle  either  party  to  assert  a  claim  for
indemnification hereunder, no loss, damage or  expense  will
be deemed to have been sustained by such party to the extent
of  (i)  any tax savings realized by such party with respect
thereto,  or (ii) any proceeds received by such  party  from
any   insurance   policies  with   respect   thereto.    The
indemnification   provided  for  in   this   Section   shall
constitute  the  sole remedy of any party to  the  Agreement
with  respect  to  (i) breaches by any other  party  to  the
Agreement   of  any  of  the  representations,   warranties,
covenants or agreements contained in the Agreement, (ii) any
events, circumstances or conditions which are the subject of
the  representations,  warranties,  covenants  or  agreement
contained in the Agreement, (iii) any other matters  related
to the Contemplated Transactions, and (iv) any other events,
circumstances  or  conditions relating to the  ownership  or
operation of the Business prior to the Closing Date.

           (c)   An  indemnifying party will not  be  liable
under  this  Section for Damages resulting  from  any  event
relating  to  a breach of any representation or warranty  to
the extent the indemnified party had actual knowledge on  or
before the Closing Date of such event.

      11.8  Procedure  for Indemnification  --  Third  Party
ClaimsProcedure for Indemnification -- Third  Party  Claims.
(a)   Promptly,  but  in  any event within  30  days,  after
receipt  by  an  indemnified party  under  Section  11.2  or
Section 11.3 of notice of the commencement of any Proceeding
against it, such indemnified party will, if a claim is to be
made   against  an  indemnifying  party  under  either  such
Section,  give  notice  to  the indemnifying  party  of  the
commencement of such claim, stating the amount  of  Damages,
if  known, and method of computation thereof, and containing
a  reference to the provisions of this Agreement in  respect
of which such right of indemnification is claimed or arises,
but  the  failure to notify the indemnifying party will  not
relieve the indemnifying party of any liability that it  may
have to any indemnified party, except to the extent that the
indemnifying party is prejudiced by the indemnified  party's
failure to give such notice.

      (b)   If any Proceeding referred to in Section 11.8(a)
is  brought against an indemnified party and it gives notice
to  the  indemnifying  party of  the  commencement  of  such
Proceeding   in   accordance  with  Section   11.8(a),   the
indemnifying party will be entitled to participate  in  such
Proceeding  and,  to the extent that it wishes  (unless  the
indemnifying  party is also a party to such  Proceeding  and
the indemnified party reasonably determines (upon the advice
of counsel) in good faith that joint representation would be
inappropriate, in which case the indemnified party  will  be
entitled  to retain its own counsel, at the expense  of  the
indemnifying party, provided that the indemnified party  and
such  counsel  conduct such proceeding in  good  faith),  to
assume  and  control  the defense of  such  Proceeding  with
counsel   of   its  choice  and,  after  notice   from   the
indemnifying party to the indemnified party of its  election
to  assume  the defense of such Proceeding, the indemnifying
party  will  not,  as  long as it diligently  conducts  such
defense,  be  liable  to the indemnified  party  under  this
Section  10  for  any  fees of other counsel  or  any  other
expenses with respect to the defense of such Proceeding,  in
each case subsequently incurred by the indemnified party  in
connection  with  the defense of such  Proceeding.   In  the
event  the indemnifying party exercises the right to  assume
the  defense  of  a Proceeding, the indemnified  party  will
cooperate  with the indemnifying party in such  defense  and
make   available   to  the  indemnifying   party,   at   the
indemnifying  party's  expense,  all  witnesses,   pertinent
records,   materials  and  information  in  the  indemnified
party's  possession or under the indemnified party's control
relating   thereto  as  is  reasonably   required   by   the
indemnifying party.  Similarly, in the event the indemnified
party is, directly or indirectly, conducting the defense  of
any  such  Proceeding, the indemnifying party will cooperate
with   the  indemnified  party  in  such  defense  and  make
available  to  the  indemnified party, at  the  indemnifying
party's expense, all such witnesses, records, materials  and
information in the indemnifying party's possession or  under
the  indemnifying  party's control relating  thereto  as  is
reasonably   required   by   the  indemnified   party.   The
indemnifying party will not, without the written consent  of
the   indemnified  party,  (i)  settle  or  compromise   any
Proceeding  or  consent to the entry of any  judgment  which
does  not  include  as  an unconditional  term  thereof  the
delivery  by  the  claimant or plaintiff to the  indemnified
party of a written release from all liability in respect  of
such  Proceeding or (ii) settle or compromise any Proceeding
in  any  manner  that may adversely affect  the  indemnified
party other than as a result of money damages or other money
payments.  Finally, no Proceeding which is being defended in
good  faith  by  the indemnifying party or  which  is  being
defended by the indemnified party as provided above in  this
Section  11.8(b)  will be settled by the  indemnified  party
without  the written consent of the indemnifying party.   To
the  extent the foregoing terms and conditions have not been
adhered  to with respect to any Proceeding, the indemnifying
party  will  have no obligation to indemnify the indemnified
party in respect thereof.

      (c)   Notwithstanding the foregoing, if an indemnified
party  determines in good faith that there is  a  reasonable
probability that a Proceeding may adversely affect it or its
affiliates  other than as a result of monetary  damages  for
which  it  would be entitled to indemnification  under  this
Agreement,  the  indemnified party may,  by  notice  to  the
indemnifying  party, assume the exclusive right  to  defend,
compromise,  or settle such Proceeding, but the indemnifying
party will not be bound by any determination of a Proceeding
so defended or any compromise or settlement effected without
its consent (which may not be unreasonably withheld).

       11.9   Procedure   for   Indemnification   --   Other
ClaimsProcedure  for Indemnification  --  Other  Claims.   A
claim  for  indemnification for any matter not  involving  a
third-party  claim may be asserted by notice  to  the  party
from whom indemnification is sought.

      11.10      Tax Matters.   Except  for  the
proviso  set  forth  in  Section  11.7(a),  the  rights  and
obligations  of  the parties with respect to indemnification
for  any  and  all  matters referred to  in  Section  7  are
governed as set forth in such Section 7.

12.  General Provisions.

      12.1  Expenses.  Except as otherwise expressly
provided  in  this Agreement, each party to  this  Agreement
will  bear  its  respective expenses incurred in  connection
with  the  preparation, execution, and performance  of  this
Agreement  and the Contemplated Transactions, including  all
fees  and expenses of agents, representatives, counsel,  and
accountants. Buyer will, and Parent will cause Buyer to, pay
one-half and Sellers will pay one-half of the HSR Act filing
fee.   In  the  event of termination of this Agreement,  the
obligation  of  each party to pay its own expenses  will  be
subject to any rights of such party arising from a breach of
this Agreement by another party.

      12.2  Notices.  All notices, consents, waivers,
and  other  communications under this Agreement must  be  in
writing and will be deemed to have been duly given when  (a)
delivered  by  hand (with written confirmation of  receipt),
(b)   sent  by  telecopier  (with  written  confirmation  of
receipt), provided that a copy is mailed by registered mail,
return  receipt  requested, or (c)   when  received  by  the
addressee,  if  sent  by a nationally  recognized  overnight
delivery  service (receipt requested), in each case  to  the
appropriate addresses and telecopier numbers set forth below
(or  to  such  other addresses and telecopier numbers  as  a
party may designate by notice to the other parties):

          Sellers:
                    EFM Media Management, Inc.
                    EFM Publishing, Inc.
                    PAM Media, Inc.
                    366 Madison Avenue
                    7th Floor
                    New York, New York 10017

                    Attention: Edward F. McLaughlin

                    Facsimile No.:  (212) 661-2599

          with a copy to:
                     Kaye, Scholer, Fierman, Hays & Handler, LLP
                    425 Park Avenue
                    New York, New York 10022
                    Attention: Joseph D. Hansen, Esq.

                    Facsimile No.: (212) 836-8689

          with a copy to:
                    John Axten
                    189 Cat Rock Road
                    Coscob, CT 06807

                    Facsimile No.: (203) ___________

          Buyer:
                    EFM Programming, Inc.
                    50 East River Center Blvd.
                    12th Floor
                    Covington, KY  41011-1674

                    Attention: Randy Michaels

                    Facsimile No.: (606) 655-9354

          with a copy to:

                    Graydon, Head & Ritchey
                    1900 Fifth Third Center
                    511 Walnut Street
                    Cincinnati, Ohio  45202

                    Attention: John J. Kropp, Esq.

                    Facsimile No.: (513) 651-3836

          Parent:
                    Jacor Communications Company
                    50 East River Center Blvd.
                    12th Floor
                    Covington, KY  41011-1674

                    Attention: Randy Michaels

                    Facsimile No.: (606) 655-9354

          with a copy to:

                    Graydon, Head & Ritchey
                    1900 Fifth Third Center
                    511 Walnut Street
                    Cincinnati, Ohio  45202

                    Attention: John J. Kropp, Esq.

                    Facsimile No.: (513) 651-3836

      12.3 Service of Process.  Process in
any  action  or proceeding seeking to enforce any  provision
of, or based on any right arising out of, this Agreement may
be served on any party anywhere in the world.

       12.4  Further  Assurances.    The
parties agree (a) to furnish upon request to each other such
further  information, (b) to execute  and  deliver  to  each
other  such  other documents, and (c) to do such other  acts
and  things,  all as the other party may reasonably  request
for the purpose of carrying out the intent of this Agreement
and the documents referred to in this Agreement.

      12.5  Waiver.  The rights and  remedies  of  the
parties   to   this   Agreement  are  cumulative   and   not
alternative. Neither the failure nor any delay by any  party
in  exercising  any  right, power, or privilege  under  this
Agreement  or  the documents referred to in  this  Agreement
will operate as a waiver of such right, power, or privilege,
and  no single or partial exercise of any such right, power,
or  privilege will preclude any other or further exercise of
such right, power, or privilege or the exercise of any other
right,  power, or privilege. To the maximum extent permitted
by applicable law, (a) no claim or right arising out of this
Agreement or the documents referred to in this Agreement can
be discharged by one party, in whole or in part, by a waiver
or  renunciation  of  the claim or right unless  in  writing
signed  by the other party; (b) no waiver that may be  given
by  a  party  will  be  applicable except  in  the  specific
instance  for  which it is given; and (c) no  notice  to  or
demand  on  one party will be deemed to be a waiver  of  any
obligation of such party or of the right of the party giving
such  notice or demand to take further action without notice
or  demand  as  provided in this Agreement or the  documents
referred to in this Agreement.

     12.6 Entire Agreement and Modification.Entire Agreement
and  Modification.   This  Agreement  supersedes  all  prior
agreements  between the parties with respect to its  subject
matter and constitutes (along with the documents referred to
in  this  Agreement)  a complete and exclusive statement  of
the  terms of the agreement between the parties with respect
to  its  subject matter. This Agreement may not  be  amended
except  by a written agreement executed by the party  to  be
charged with the amendment.

       12.7  Disclosure  Letter.  (a)  The
disclosures  in  the Disclosure Letter,  and  those  in  any
Supplement  thereto, shall be deemed disclosed with  respect
to  the   representations and warranties in the  Section  of
this  Agreement to which they expressly relate, and  to  all
other representations and warranties in this Agreement  with
respect  to  which  it  is apparent  that  such  disclosures
relate,  regardless of the part of the Disclosure Letter  in
which they are set forth.

      (b)   In  the  event of any inconsistency between  the
statements  in the body of this Agreement and those  in  the
Disclosure  Letter  (other than an exception  expressly  set
forth  as  such in the Disclosure Letter with respect  to  a
specifically  identified representation  or  warranty),  the
statements in the body of this Agreement will control.

       12.8  Assignments,  Successors,  and  No  Third-party
RightsAssignments,  Successors, and No  Third-party  Rights.
Neither  party  may  assign any of  its  rights  under  this
Agreement  without the prior written consent  of  the  other
parties, which will not be unreasonably withheld. Subject to
the  preceding sentence, this Agreement will  apply  to,  be
binding  in  all respects upon, and inure to the benefit  of
the successors and permitted assigns of the parties. Nothing
expressed or referred to in this Agreement will be construed
to  give any Person other than the parties to this Agreement
any legal or equitable right, remedy, or claim under or with
respect   to  this  Agreement  or  any  provision  of   this
Agreement.  This  Agreement and all of  its  provisions  and
conditions  are  for the sole and exclusive benefit  of  the
parties  to this Agreement and their successors and assigns.
In  the  event  Buyer finds it necessary or is  required  to
provide  to  a  third party a collateral assignment  of  the
Buyer's  interest in this Agreement, Sellers shall cooperate
with   the  Buyer  and  any  third  party  requesting   such
assignment  including but not limited to Sellers  signing  a
consent  and  acknowledgment of such  assignment;  provided,
however,  that all costs and expenses incurred in connection
therewith  shall  be  paid by Buyer and no  such  assignment
shall relieve Buyer or Parent of its obligations under  this
Agreement.

      12.9  Severability.  If any  provision  of
this Agreement is held invalid or unenforceable by any court
of  competent  jurisdiction, the other  provisions  of  this
Agreement  will  remain  in  full  force  and  effect.   Any
provision  of  this Agreement held invalid or  unenforceable
only  in part or degree will remain in full force and effect
to the extent not held invalid or unenforceable.

       12.10       Section   Headings,   ConstructionSection
Headings,  Construction.  The headings of Sections  in  this
Agreement  are provided for convenience only  and  will  not
affect its construction or interpretation. All references to
"Section"  or "Sections" refer to the corresponding  Section
or  Sections  of  this Agreement. All  words  used  in  this
Agreement  will be construed to be of such gender or  number
as  the  circumstances require. Unless  otherwise  expressly
provided,  the word "including" does not limit the preceding
words or terms.

      12.11    Time of Essence.  With regard
to  all dates and time periods set forth or referred  to  in
this Agreement, time is of the essence.

      12.12    Governing Law.  This Agreement
will  be  governed  by the laws of the  State  of  New  York
without regard to the conflicts of law principles thereof.

     12.13     Counterparts.  This Agreement may
be  executed in one or more counterparts, each of which will
be  deemed to be an original copy of this Agreement and  all
of  which, when taken together, will be deemed to constitute
one and the same agreement.

      12.14      Monetary Damages, Specific Performance  and
Other  RemediesMonetary  Damages, Specific  Performance  and
Other  Remedies.  The parties recognize that  if  any  party
refuses  to  perform under the provisions of this Agreement,
monetary  damages alone will not be adequate  to  compensate
the  other  parties  for their injury.  Such  other  parties
shall  therefore be entitled to obtain specific  performance
of  the  terms  of this Agreement in addition to  any  other
remedies,  including  but not limited to  monetary  damages,
that may be available to them.  If any action is brought  by
any party to enforce this Agreement, the other parties shall
waive the defense that there is an adequate remedy at law.


      IN  WITNESS  WHEREOF, the parties  have  executed  and
delivered this Agreement as of the date first written above.


  EFM  PROGRAMMING,  INC.             EFM MEDIA  MANAGEMENT, INC.


By:     /s/  Randy  Michaels           By:   /s/  Edward  F. McLaughlin
Name: Randy Michaels                    Name:     Edward  F. McLaughlin
Title:  President                        Title:Chairman  and President


JACOR COMMUNICATIONS
  COMPANY                          EFM PUBLISHING, INC.


By:/s/  Randy  Michaels               By:   /s/  Edward   F. McLaughlin
Name: Randy Michaels                    Name:     Edward  F. McLaughlin
Title:President                          Title:Chairman  and President

                                   PAM MEDIA, INC.


                                      By:/s/    Edward    F. McLaughlin
                                     Name:       Edward   F. McLaughlin
                                       Title:Chairman    and President


                                   /s/ Edward F. McLaughlin
                                   EDWARD F. MCLAUGHLIN


                                   /s/ Patricia McLaughlin
                                   PATRICIA MCLAUGHLIN


                                   /s/ John Axten
                                   JOHN AXTEN


                                   /s/ Stuart Krane
                                   STUART KRANE



                        Exhibit 99.1


Jacor Broadcasting Corporation


JACOR NEWS

CONTACT:Randy Michaels             FOR IMMEDIATE RELEASE
       Jacor Communications, Inc.
       (606) 655-2267

       JACOR ACQUIRES E.F.M. MEDIA, RUSH LIMBAUGH AND
                    DR. DEAN EDELL SHOWS

  Limbaugh, The Leader in Talk Radio, Extends Contract Into
                      the Next Century

  The Limbaugh Broadcasts Carried on More Than 600 Stations
            Reaching 20 Million Listeners Weekly


     Covington, KY, March 18, -- Jacor Communications, Inc.,

(NASDAQ:JCOR),  the  nation's  largest  operator  of   radio

stations,  today announced the acquisition of  E.F.M.  Media

Management.

       E.F.M.  Media  owns  and  distributes  highly   rated

syndicated  talk radio programming including Rush  Limbaugh,

the  top-ranked  radio talk show host in the United  States,

and Dr. Dean Edell, the country's highest ranked health care

radio  talk  show host.  Terms of the acquisition  were  not

disclosed.

      Limbaugh, who is heard on more than 600 radio stations

today  and  reaches over 20 million Americans  a  week,  has

agreed  to  extend his contract into the next century.   The

Dr. Dean Edell show is heard on more than 300 radio stations

nationwide.

      "I'm  thrilled to join a proactive, energetic, growth-

minded  company that still believes in the value of  product

integrity," commented Rush Limbaugh.

      "The union of Jacor with E.F.M. Media creates the most

powerful  radio  broadcasting  franchise  today,"  said  Dr.

Edell.  "I am proud to be a part of it."

     Jacor Chief Executive Officer Randy Michaels, said that

the  acquisition of E.F.M. Media gives Jacor a major footing

in  the  content  side  of the radio  business,  which  will

complement Jacor's extensive distribution network.

      "Our mission is to build audiences on radio stations,"

said  Michaels.  "In the history of talk radio,  nobody  has

done  this better or faster than Rush Limbaugh.  We want  to

own  this  show!  Limbaugh's brand of conservatism,  satire,

parody  and  fun  have  resulted  in  talk  radio's  highest

national   ratings  ever.   Jacor  now  has  the   wonderful

opportunity  to  be  both a fan and a partner  of  America's

preeminent talk talent."

      "The Doctor Dean Edell Show is the biggest program  in

the  all-important category of health and medicine.  It's  a

great  program  that we are proud to bring to Jacor,"  added

Michaels.

      In connection with the sale, E.F.M. Chairman and Chief

Executive  Officer Ed McLaughlin will continue to serve  the

company in a consulting capacity.

      "This  is a wonderful opportunity for E.F.M. Media  to

join forces with a first rate broadcasting enterprise," said

McLaughlin.  "After nearly 40 years in the radio business, I

am happy to hand over the reins to Jacor - a company that  I

am  confident  will continue a tradition  of  quality  radio

programming."

      "We're  thrilled  that we were able to  retain  E.F.M.

President John Axten and Vice President Stu Krane, who  have

done   a   phenomenal  job  of  optimizing   the   network's

performance," said Michaels.

      Including announced pending acquisitions, Jacor  owns,

operates,    represents   or   provides   programming    for

approximately 130 radio stations in 27 U.S. broadcast areas.

The company also owns WKRC-TV in Cincinnati.  Jacor plans to

pursue    growth    through   continued   acquisitions    of

complementary  radio  stations  in  its  existing  broadcast

locations,  and  radio  groups or individual  stations  with

significant   presence   in  other   attractive   locations.

Additionally,  Jacor  will grow in  other  broadcast-related

businesses.



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