SPECIALTY CHEMICAL RESOURCES INC
DEFA14A, 1995-06-01
ADHESIVES & SEALANTS
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                                  SCHEDULE 14A
                                   (RULE 14A)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
                             (AMENDMENT NO.      )
 
Filed by the Registrant  /X/
 
Filed by a Party other than the Registrant  / /
 
Check the appropriate box:
 
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<S>                                             <C>
/ /  Preliminary Proxy Statement                / /  CONFIDENTIAL, FOR USE OF THE COMMISSION
                                                     ONLY (AS PERMITTED BY RULE 14A-6(E)(2))
/ /  Definitive Proxy Statement
/X/  Definitive Additional Materials
/ /  Soliciting Material Pursuant to sec.240.14a-11(c) or sec.240.14a-12
</TABLE>
 
                      SPECIALTY CHEMICAL RESOURCES, INC.
               (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
 
Payment of filing fee (Check the appropriate box):
/ /  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.
/ /  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
     (1) Title of each class of securities to which transaction applies:
     (2) Aggregate number of securities to which transaction applies:
 
     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):
     (4) Proposed maximum aggregate value of transaction:
     (5) Total fee paid:
 
/X/  Fee paid previously with preliminary materials.
 
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number, 
     or the Form or Schedule and the date of its filing.
     (1) Amount Previously Paid:
     (2) Form, Schedule or Registration Statement No.:
     (3) Filing Party:
     (4) Date Filed:
 
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[LOGO] 
                       SPECIALTY CHEMICAL RESOURCES, INC.
 
                             9100 Valley View Road
                             Macedonia, Ohio 44056
 
                                                                    May 31, 1995
 
DEAR STOCKHOLDER:
 
     With a little more than one week to go before our Annual Meeting, Charles
Woolley, the former bakery division officer from Illinois, has resorted to more
misleading statements and half-truths in a bid to get your vote to take control
of your Company.
 
     WE URGE YOU TO REJECT THEIR SLATE AND RE-ELECT YOUR BOARD OF DIRECTORS.
DON'T BELIEVE THEIR PLATITUDES AND HOLLOW CLAIMS. NOT ONE MEMBER OF THE WOOLLEY
GROUP HAS EVEN ONE DAY OF EXPERIENCE IN OUR BUSINESS.
 
     -   Six months of "studying" Specialty Chemical DOES NOT TURN AN OUT OF
         WORK BAKERY DIVISION OFFICER INTO AN OVERNIGHT EXPERT in custom
         designing, manufacturing and formulating aerosol products for our
         segments of the industrial and commercial marketplace. Remember,
         Woolley intends to make himself your new President.
 
     -   Furthermore, Woolley's two nominees who he describes as "successful"
         executives from Rust-Oleum -- NOT ONLY WERE NO LONGER NEEDED BY THAT
         COMPANY OR ITS NEW OWNER -- but one Mr. Judy was involved in a messy
         lawsuit against that company in connection with his "resignation."
 
            DON'T BE MISLED BY HALF-TRUTHS SPREAD BY WOOLLEY'S GROUP
         CONCERNING YOUR COMPANY'S FINANCIAL PERFORMANCE AND CONDITION
 
     It is important for our stockholders to recognize that the Woolley Group's
characterization of Rust-Oleum -- a branded product consumer paint company -- as
a "similar" company to Specialty Chemical demonstrates either a clear intent on
their part to mislead our stockholders or a total lack of knowledge of our
manufacturing operations and our customer mix.
 
     EXPERIENCE WITH PASTRY OR PAINT DOES NOT TRANSLATE INTO KNOWLEDGE OF THE
INTRICACIES INVOLVED IN PRODUCING 5,000 PRODUCTS AND DEVELOPING HUNDREDS OF NEW
FORMULATIONS EACH YEAR TO MAINTAIN OUR TECHNOLOGICAL ADVANTAGE OVER OUR
COMPETITION.
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     Do not trust your investment to Mr. Woolley and his small band of first
time corporate raiders. THEY HAVE ALMOST NOTHING AT STAKE. Your Board's
investment in Specialty Chemical stock exceeds $7,000,000. The Woolley Group's
total investment in Specialty Chemical stock is the less than $40,000 they spent
to purchase 10,400 shares just before they launched their attack. Furthermore,
their ridiculous low-ball offer last week to buy my 564,488 shares for only
$3 3/4 per share -- WITHOUT PAYING OTHER STOCKHOLDERS ONE PENNY -- DEMONSTRATES
TO US THAT THEIR SOLE OBJECTIVE IS TO GRAB CONTROL ON THE CHEAP.
 
   YOU ALREADY HAVE A STRONG MANAGEMENT TEAM WELL QUALIFIED TO LEAD SPECIALTY
                       CHEMICAL TO GREATER PROFITABILITY
 
     Remember, Specialty Chemical has had an operating profit every year since
we purchased the Company on December 31, 1988, except for last year when we
suffered our first operating loss and took a restructuring charge of
approximately one million dollars.
 
     -   WE BOUGHT A HIGHLY LEVERAGED AEROSOL BUSINESS IN 1988, INCREASED ITS
         SALES FOR FOUR STRAIGHT YEARS AND THROUGH A PUBLIC OFFERING
         RECAPITALIZED THE COMPANY AND PAID DOWN $24,000,000 IN DEBT.
 
     -   WE DID NOT SELL A SINGLE SHARE OF STOCK OR TAKE ONE DOLLAR OF OUR
         INVESTMENT OUT OF THE COMPANY IN THE OFFERING.
 
     -   FURTHERMORE, YOUR MANAGEMENT TEAM HAS PRODUCED A NET PROFIT IN EACH OF
         THE YEARS SINCE THE PUBLIC OFFERING NOTWITHSTANDING THE FIRE.
 
     -   THE COST CUTTING AND CONSOLIDATION IMPLEMENTED BY YOUR MANAGEMENT TEAM
         HAVE POSITIONED THE COMPANY TO REPORT SIGNIFICANT PROFITS IN THE THIRD
         AND FOURTH QUARTERS OF THIS YEAR.
 
     We are not asking you to ignore our difficulties but we are committed to
seeing that you and your fellow stockholders -- NOT WOOLLEY -- benefit from your
management's hard work in rebuilding and maintaining our operations over the
past two years. Woolley and his slate have done NONE of the hard work -- they
have done NOTHING but criticize -- OFFERING IN OUR OPINION NOT EVEN A SINGLE
CONCRETE SUGGESTION TO INCREASE SALES OR IMPROVE OPERATING PERFORMANCE.
 
     In our view the Woolley Group's latest mailing makes it abundantly clear
that they are either ignorant about the fundamental nature of our markets and
our basic business or they are intentionally misleading you in order to get your
vote.
 
     EITHER WAY, UNLESS THEY OFFER TO PAY ALL STOCKHOLDERS A PREMIUM FOR THEIR
INVESTMENT, WE ARE CONVINCED THAT STOCKHOLDERS WILL BE BEST SERVED BY REJECTING
WOOLLEY'S EFFORTS TO PARLAY HIS PURCHASE OF 5,900 SHARES INTO A JOB AS CHIEF
EXECUTIVE OF YOUR COMPANY.
 
     We urge you to compare the qualifications of the Woolley slate with the
additional members of your management team listed following this letter, who
share with your Board of Directors over 100 years of direct experience in
Specialty Chemical's business and markets. Members of your Board have
successfully headed companies and generated handsome returns for their
investors.
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           DON'T TURN CONTROL OF YOUR COMPANY'S BRIGHT FUTURE OVER TO
                  THESE RAIDERS -- YOU, NOT THEY, SHOULD REAP
             THE REWARDS FROM THE IMPROVED OUTLOOK FOR THE COMPANY
 
     CONSIDERING THE TOKEN IN REAL DOLLARS THAT THIS GROUP HAS AT RISK IN THIS
PROXY FIGHT RAID ON YOUR COMPANY -- WE CONTINUE TO QUESTION THEIR REAL MOTIVES.
We think Mr. Woolley, who says he merely wants to be Specialty Chemical's next
President, should be more forthcoming with our stockholders about the
circumstances surrounding his departure from his last employer.
 
     Your vote is important. Please act now by signing, dating and mailing the
WHITE proxy card today.
 
     Your Board of Directors appreciates your continuing support.
 
                                            Sincerely,
 
                                            EDWIN M. ROTH

                                            EDWIN M. ROTH
                                            Chairman and Chief Executive Officer
 
                       TIME IS SHORT - PLEASE VOTE TODAY!
 
 IF YOU HAVE QUESTIONS OR NEED ASSISTANCE IN VOTING YOUR SHARES, PLEASE CONTACT
         SPECIALTY CHEMICAL RESOURCES, INC. AT (216) 468-1380 EXT. 213
                                       OR
 
                                  MACKENZIE
                                PARTNERS, INC.

                                156 FIFTH AVENUE
                            NEW YORK, NEW YORK 10010
                         (212) 929-5500 (CALL COLLECT)
                                       OR
                         CALL TOLL-FREE (800) 322-2885
<PAGE>   5
 
               SPECIALTY CHEMICAL'S NON-DIRECTOR MANAGEMENT TEAM
 
John H. Ehlert
 
     -   Mr. Ehlert has been a Vice President of Specialty Chemical and the
         President of the Company's Aerosol Systems Division since 1992. Prior
         to that time, he was the Vice President of Marketing and Sales for
         Aerosol Systems, Inc. Mr. Ehlert has 12 years experience in the aerosol
         industry and 23 years experience in the automotive aftermarket segment
         of the chemical industry, including holding managerial positions with
         STP/Union Carbide Corporation/First Brands and Purolator Products.
 
Gerald Clark
 
     -   Mr. Clark is the Vice President - Operations of the Company's Aerosol
         Systems Division. Prior to joining Specialty Chemical in 1994, Mr.
         Clark held senior managerial positions with The Dexter Corporation, The
         Valspar Corporation and the automotive aftermarket division of The
         Sherwin-Williams Company, a company that Mr. Clark was with for over 25
         years.
 
David G. Hall
 
     -   Mr. Hall is the Vice President - Marketing and Brand Sales of the
         Company's Aerosol Systems Division. Mr. Hall has more than 17 years
         experience in sales and marketing of manufactured products in
         automotive, industrial and other markets, including over 10 years
         experience in sales and marketing of aerosol chemical products. Prior
         to joining the Company, Mr. Hall was with Spartan International.
 
Philip L. Peelor
 
     -   Mr. Peelor is the Vice President - Technical Services of the Company's
         Aerosol Systems Division. Mr. Peelor has over 23 years experience with
         chemical and aerosol products, focusing on product research and
         development, and quality management. Mr. Peelor has been with the
         Company since 1990 and prior to that worked with chemical and aerosol
         products for companies such as Dow Brands and Avon Products.
 
Craig E. Roeper
 
     -   Mr. Roeper is the Vice President - Sales of the Company's Aerosol
         Systems Division. Mr. Roeper has over 25 years experience in sales of
         aerosols and automotive and industrial products, including 8 years with
         Sprayon Products, a division of The Sherwin-Williams Company. Mr.
         Roeper has been with the Company for over 8 years.
 
Dorne J. Chadsey
 
     -   Mr. Chadsey is the Vice President - Human Resources of the Company's
         Aerosol Systems Division. Mr. Chadsey has over 14 years experience in
         human resources holding several senior managerial positions, including
         positions with Zellerbach, a Mead company, and Riser Foods.


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