NATIONAL MEDIA CORP
DEF 14A, 1995-07-31
CATALOG & MAIL-ORDER HOUSES
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<PAGE> 

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                            SCHEDULE WP INFORMATION

                PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE

                        SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]
Check the appropriate box:
[ ] Preliminary Proxy Statement
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Section 240.WP-11(c) or Section 240.WP-12

                           NATIONAL MEDIA CORPORATION
                (Name of Registrant as Specified In Its Charter)

                           NATIONAL MEDIA CORPORATION
                   (Name of Person(s) Filing Proxy Statement)


Payment of Filing Fee (Check the appropriate box):
[ ] $125 per Exchange Act Rules 0-11(c)(1)(ii), WP-6(i)(1), or 14a-6(i)(2).
[ ] $500 per each party to the controversy pursuant to Exchange Act
    Rule 14a-6(i)(3).  
         Fee computed on table below per Exchange Act Rules 14(a)-6(i)(4)
         and 0-11.
         1) Title of each class of securities to which transaction applies:
         _________________________________________

                                                                           
         2)       Aggregate number of securities to which transaction applies:
         _________________________________________
                                                                           
         3)       Per unit price or other underlying value of transaction
                  computed pursuant to Exchange Act Rule 0-11:
         _________________________________________
                                                                           
         4)       Proposed maximum aggregate value of transaction:
         _________________________________________
                                                                           


[X] Check box if any part of the fee is offset as provided by Exchange Act
Rule 0-11(a)(2)  and identify the filing for which the offsetting fee was
paid  previously. Identify the previous filing by registration statement
number, or the Form or Schedule and the date of its filing.

1)       Amounts Previously Paid: $125.00

2)       Form, Schedule or Registration Statement No.: Schedule 14A

3)       Filing Party: National Media Corporation

4)       Date Filed: June 19, 1995





<PAGE> 1

                           NATIONAL MEDIA CORPORATION
                               1700 Walnut Street
                             Philadelphia, PA 19103


   
                                       August 1, 1995

DEAR STOCKHOLDER:

    
   

     You are cordially invited to attend the annual meeting of the stockholders
(the "Annual Meeting") of National Media Corporation (the "Company") to be held
on August 30, 1995, at 10:00 a.m., local time, at The Union League, 140 South 
Broad Street, Philadelphia, Pennsylvania 19102.
    

     The proposals for the Annual Meeting relate to: (i) the election of ten
(10) directors; (ii) approval of a Telemarketing, Production and Post-Production
Agreement (the "Telemarketing Agreement") between the Company and ValueVision
International, Inc. ("ValueVision") and the issuance, by the Company to
ValueVision, of warrants to purchase up to 500,000 shares of the Company's
Common Stock; and (iii) approval of the issuance of warrants to purchase an
aggregate of 500,000 shares of Common Stock to certain persons who were holders
of certain of the Company's debt.
   
     We look forward to seeing you at the Annual Meeting. Whether or not you 
are planning to attend, I urge you to return the enclosed proxy at your
earliest convenience if you own shares of Common Stock or Preferred Stock.
    
                                       Sincerely,

                                       
   
                                       /s/ Brian McAdams
                                       -----------------------------------------
                                       Brian McAdams
                                       Chairman of the Board   
                                       and Chairman of
                                       the Executive Committee
    



<PAGE> 2

                           NATIONAL MEDIA CORPORATION
                               1700 Walnut Street
                             Philadelphia, PA 19103

                           -------------------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS


                         To Be Held On August 30, 1995


                           -------------------------

TO THE STOCKHOLDERS OF NATIONAL MEDIA CORPORATION:

   
     The annual meeting of stockholders (the "Meeting") of National Media
Corporation (the "Company") will be held at The Union League, 140 South Broad 
Street, Philadelphia, Pennsylvania 19102 at 10:00 a.m. on Wednesday, August 30,
1995, for the following purposes:
    
         I.       To elect ten (10) directors to hold office until the
                  Company's next annual meeting of stockholders;

        II.       To consider and vote upon a proposal (a) to approve a
                  Telemarketing, Production and Post-Production Agreement (the
                  "Telemarketing Agreement"), dated April 13, 1995, by and
                  between the Company and ValueVision International, Inc.
                  ("ValueVision"); and (b) to approve an issuance, pursuant to
                  the Telemarketing Agreement, by the Company to ValueVision of
                  warrants to purchase up to 500,000 shares of the Company's
                  common stock, par value $.01 per share (the "Common Stock"),
                  at a price of $8.865 per share;

       III.       To consider and vote upon a proposal to approve the issuance
                  of warrants to purchase an aggregate of 500,000 shares of
                  Common Stock at a price of $10.00 per share to Safeguard
                  Scientifics (Delaware), Inc., Technology Leaders II L.P.,
                  Technology Leaders II Offshore C.V., Ira M. Lubert, Gary
                  Erlbaum, Steven Erlbaum, Michael Erlbaum and Morris Safer
                  Holdings, all of whom participated as lenders in
                  connection with the issuance by the Company of an
                  aggregate of $5,000,000 in principal amount of promissory
                  notes in October 1994. Ira M. Lubert is a director of the
                  Company. Such warrants will be issued, if approved, in
                  exchange for the consent of such persons to the issuance of
                  the warrants which are the subject of Proposal II, which
                  consent is required pursuant to the terms of agreements 
                  relating to the issuance of the October 1994 promissory
                  notes; and


        IV.       To transact such other business as may properly come before
                  the annual meeting.


         The close of business on July 6, 1995 has been fixed as the record date
for the Meeting. Only stockholders of the Company of record at that time are
entitled to notice of and to vote at the Meeting or any adjournment(s) or
postponement(s) thereof. Stockholder approval of the matters contained in
Proposals II and III is required pursuant to the rules of the New York Stock
Exchange, Inc. and the terms of the Telemarketing Agreement.


         All stockholders of the Company are cordially invited to attend the
Meeting. Proxies for the Meeting are being solicited by the Board of Directors
of the Company. Reference is made to the attached proxy for further information
with respect to the business to be transacted at the Meeting. The Board of
Directors urges you to date, sign and return the enclosed proxy card to give
voting instructions with respect to your shares of Common Stock and/or Preferred
Stock (as hereinafter defined) in the enclosed postage pre-paid envelope.

                                      By order of the Board of Directors
                                      MARSHALL A. FLEISHER, Secretary

   
August 1, 1995
Philadelphia, Pennsylvania
    
<PAGE> 3
                           NATIONAL MEDIA CORPORATION
                               1700 Walnut Street
                        Philadelphia, Pennsylvania 19103

                           -------------------------

                                PROXY STATEMENT

                           -------------------------

   
         The enclosed proxy is solicited by the Board of Directors of National
Media Corporation (the "Company"), a Delaware corporation, for use at the annual
meeting of stockholders of the Company (the "Meeting") to be held at The
Union League, 140 South Broad Street, Philadelphia, Pennsylvania 19102 at 
10:00 a.m. on Wednesday, August 30, 1995, or any adjournment(s) or 
postponement(s) thereof. This Proxy Statement and accompanying proxy are first 
being mailed to stockholders on or about August 1, 1995.
    
              VOTING AT THE ANNUAL MEETING; REVOCATION OF PROXIES

         The record date for determining the stockholders entitled to notice of
and to vote at the Meeting has been fixed at the close of business on July 6,
1995 (the "Record Date"). As of such date the Company had approximately
14,241,332 shares of common stock, par value $.01 per share ("Common Stock")
outstanding, each of which is entitled to one (1) vote as to the election of
eight (8) of the ten (10) directors to be elected at the Meeting and as to all
other non-election matters to be acted upon at the Meeting; and 255,796 shares
of its Series B Convertible Preferred Stock, par value $.01 per share (the
"Series B Preferred Stock") outstanding, each of which is entitled to one (1)
vote per share as to the election of two (2) of the ten (10) directors to be
elected at the Meeting and ten (10) votes per share as to all other matters to
be voted upon at the Meeting, except the election of the remaining eight (8)
directors as to which the holders of the Series B Preferred Stock shall have no
voting rights. The total number of votes entitled to be cast at the Meeting as
to non-election matters is 16,799,292.

         Only stockholders of record at the close of business on the Record Date
will be entitled to vote at the Meeting or any adjournment(s) or postponement(s)
thereof. The presence, in person or by proxy, of holders entitled to cast at
least a majority of the votes that all stockholders are entitled to cast on each
matter to be acted upon at the Meeting will constitute a quorum at the Meeting.

         Except with respect to the election of directors, on all matters
presented to the Company's stockholders for a vote at the Meeting, the Common
Stock and the Series B Preferred Stock will vote as a single class. Neither the
holders of Common Stock nor the holders of Series B Preferred Stock have
cumulative voting rights in connection with the election of directors.
   
         The Board of Directors does not intend to bring any matter before the
Meeting other than the matters specifically referred to in the notice of the
Meeting, nor does the Board of Directors know of any matter which anyone else
proposes to present for action at the Meeting. However, if any other matter
properly comes before the Meeting, the persons named in the accompanying proxy
or their duly constituted substitutes acting at the Meeting will be deemed
authorized to vote or otherwise act thereon in accordance with their judgment on
such matter. Proxies indicating a vote against the proposals contained herein
may not be voted by the persons marked in the accompanying proxy or their duly
constituted substitutes for adjournment of the Meeting.

         Directors and officers of the Company own, in the aggregate, securities
representing approximately 2.4% of the total voting power of the Company on all
non-election matters. See "Vote Required for Approval" under Proposals II and
III for a discussion of the intention of the Company's directors and officers
with respect to the voting of shares they own or control. Each of ValueVision
International, Inc. and John J. Turchi, Jr., the beneficial owners of
approximately 6.9% and 4.3%, respectively, of the Company's voting power, have
contractually agreed to vote all shares of voting stock which they own in favor
of approval of the Telemarketing Agreement and the transactions contemplated
thereby. Other than the consideration to be received by ValueVision pursuant
to the terms of the Telemarketing Agreement (see "Proposal II-Terms of
Telemarketing Agreement") and by Mr. Turchi pursuant to the terms of the
Letter Agreement (see "Certain Relationships and Related Transactions--Lease
of Office Space; Seperation and Consulting Agreements"), none of the parties
listed above will be compensated for agreeing to vote their shares as indicated.
The Company believes that each of the members of the Safeguard Group
(see "Security Ownership of Certain Beneficial Owners"), the beneficial owners
of an aggregate of approximately 5.3% of the Company's voting power, intend to
vote for approval of the matters contained in Proposals II and III, but they are
not contractually obligated to do so. Other than as set forth above, the Company
has no knowledge of the intention of any of its stockholders with respect to the
voting of shares they own or control.
    
         WHITE proxy card(s) for use by holders of the Company's Common Stock
and/or WHITE proxy card(s) with a GREEN STRIPE for use by the holders of the
Series B Preferred Stock are enclosed herewith. Properly executed proxies will
be voted in accordance with the instructions therein. In the absence of
instruction, the shares of Common Stock or Series B Preferred Stock represented
at the Meeting by the enclosed proxy will be voted (i) FOR the election of each
of the nominees of the Board of Directors in the election of directors, (ii) FOR

                                      -1-
<PAGE> 4

the proposal to approve the Telemarketing Agreement (as defined below) and, in
connection therewith, the issuance to ValueVision International, Inc.
("ValueVision") of warrants to purchase an aggregate of 500,000 shares of Common
Stock at a price of $8.865 per share, and (iii) FOR the proposal to approve the
issuance of warrants to purchase an aggregate of 500,000 shares of Common Stock
at a price of $10.00 per share to certain holders of certain of the Company's
debt. Any stockholder giving a proxy may revoke it any time prior to its use at
the Meeting by (i) giving written notice of revocation to the Secretary of the
Company or (ii) executing and delivering to the Company a later dated proxy.
Mere attendance at the Meeting, without submitting such written notice of
revocation, will not revoke the proxy.


                           FOR ADDITIONAL INFORMATION
   
         Questions concerning the voting of your shares should be directed to
the toll-free number established at the Company's request by Georgeson & Co.,
Inc. (1-800-223-2064), which you may call between the hours of 9:00 a.m. and
8:00 p.m. (Daylight Savings Time) Monday through Friday.
    

         The Company will furnish without charge to any stockholder, upon
written or oral request, a copy of the Company's Annual Report on Form 10-K for
the fiscal year ended March 31, 1995 and other documents filed pursuant to
Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934.
Requests for such documents should be addressed to Marshall A. Fleisher,
Secretary of National Media Corporation, 1700 Walnut Street, Philadelphia,
Pennsylvania 19103, telephone number (215) 772-5000.



                            SOLICITATION OF PROXIES
   
         The expense of the solicitation of proxies will be borne by the
Company. The Company has engaged Georgeson & Co., Inc. to assist in the
solicitation of proxies from stockholders for an estimated fee of $6,500.
Solicitations may also be made by certain members of senior management of the
Company without additional compensation. Proxies will be solicited by use of the
mails and may also be solicited personally or by telephone, telegraph, telegram,
cablegram, facsimile or other electronic transmission. Bankers, brokers and
others holding stock in their names or in the names of nominees will be
reimbursed for out-of-pocket expenses incurred in forwarding proxies and proxy
materials to the beneficial owners of such shares.
    
                                      -2-
<PAGE> 5

                                   PROPOSAL I

                             ELECTION OF DIRECTORS

Election

   
         The by-laws of the Company provide that the Board of Directors shall be
composed of three (3) to eleven (11) directors, with such number to be fixed by
the Board of Directors. Currently, the number of directors of the Company, as
fixed by the Board of Directors, is nine (9) directors and the Company is
nominating for election at the Meeting ten (10) directors. Of such number of
directors, eight (8) will be elected by holders of the Common Stock and two (2)
will be elected by holders of the Series B Preferred Stock. The size of the
Board of Directors is being increased to accomodate a new nominee, Albert
R. Dowden, identified by the Company as a valuable addition to its Board of 
Directors.
    

         Set forth below is certain information with respect to the persons
nominated by the Board of Directors. With respect to each such person, such
information includes his age, the period during which he has served as a
director of the Company and his principal occupation and employment during the
past five years. All nominees (other than Albert R. Dowden), including those
proposed to be elected by the holders of the Series B Preferred Stock, are
currently directors of the Company. Unless otherwise specified on the enclosed
proxy card, each proxy received from the holders of shares of Common Stock will
be voted for the election as directors of the eight (8) nominees named below as
Common Stock nominees to serve until the next annual meeting of stockholders and
until a successor in office shall be duly elected and qualified, and each proxy
received from the holders of shares of Series B Preferred Stock will be voted
for the election as directors of the two (2) nominees named below as Series B
Preferred Stock nominees to serve until the next annual meeting of stockholders
and until a successor in office shall be duly elected and qualified. Each of the
nominees has consented to be named as a nominee in this Proxy Statement and to
serve as a director if elected. Should any nominee become unable or unwilling to
accept his nomination or election, the persons named in the enclosed proxy will
vote for the election of a nominee designated by the Board of Directors.

Vote Required for Approval

         The ten (10) directors (including those proposed to be elected by the
holders of the Series B Preferred Stock) are required to be elected by a
plurality of the votes cast as to the subject board seat. Votes may be cast in
favor of or withheld for any or all of the appropriate nominees. Unless
otherwise instructed by a record holder submitting a proxy, the persons named in
a proxy will vote the shares represented thereby for the election of all such
appropriate nominees. Abstentions and broker non-votes will not be counted
toward a nominee's achievement of a plurality and thus will have no effect on
the outcome of the election of directors.

         The Board of Directors unanimously recommends a vote FOR each of the
nominees listed below.

                                      -3-
<PAGE> 6

         The following persons have been nominated for election as directors:


           NOMINEES FOR ELECTION TO THE BOARD OF DIRECTORS BY HOLDERS
                         OF THE COMPANY'S COMMON STOCK

<TABLE>
<CAPTION>
                 Name                                          Description
                 ----                                          -----------
   
<S>                                      <C>
David J. Carman(1)                       David J. Carman, age 44, served as President and Chief
                                         Operating Officer of the Company's Quantum
                                         International Ltd. ("Quantum") subsidiary since joining
                                         the Company in December 1991 until April 1995, has been
                                         President and Chief Executive Officer of Quantum since
                                         April 1995, and has been Executive Vice President of
                                         the Company since September 1994.  From December 1991 to
                                         August 1994 Mr. Carman served as Vice President of the
                                         Company.  From October 1989 to June 1991 Mr. Carman had
                                         been Vice President in charge of European, Central
                                         Pacific, Australian and New Zealand operations of The
                                         Franklin Mint.  Between 1986 and 1989, he had been
                                         President of various international subsidiaries of The
                                         Franklin Mint.  Prior to that time, Mr. Carman held a
                                         Teaching Fellowship at an Australian university and was
                                         President of his own strategic consulting company.  He
                                         has served as a Director of the Company since April
                                         1993.
    

Constantinos I. Costalas(1)              Constantinos I. Costalas, age 59, has been the Vice
                                         Chairman of the Company since September 1994 and the
                                         Senior Financial Officer since April 1995.  Until
                                         February 11, 1994, he served as Chairman of the Board,
                                         President and Chief Executive Officer of Glendale
                                         Bancorporation and as Chairman of the Board, President
                                         and Chief Executive Officer of Glendale National Bank
                                         of New Jersey, which positions were held since 1985 and
                                         1976, respectively.  He has served as a Director of the
                                         Company since May 1993.


                                      -4-
<PAGE> 7

Albert R. Dowden                         Albert R. Dowden, age 53, has served as a Director,
                                         President and Chief Executive Officer of Volvo North
                                         America Corporation and Senior Vice President of AB
                                         Volvo since January 1991.  Prior to such time, he
                                         served in various other positions with Volvo North
                                         America Corporation since 1974, most recently as
                                         Executive Vice President and Deputy to the President
                                         and Chief Executive Officer from June 1989 to January
                                         1991.  Mr. Dowden also serves on the Board of Directors
                                         of the National Association of Manufacturers, the
                                         Association of International Automobile Manufacturers
                                         (as Chairman), the Business Committee for the Arts, the
                                         Center for International Leadership, the Madison Square
                                         Boys & Girls Club, the United Way of New York City, the
                                         Cortland Trust, the American Scandinavian Foundation
                                         (as Chairman), the American Intercultural Student
                                         Exchange, the American Institute for Public Service and
                                         the Swedish American Chamber of Commerce.  Mr. Dowden
                                         is not currently a Director of the Company.

Michael J. Emmi(2)                       Michael J. Emmi, age 53, has served as Chairman of the
                                         Board, Chief Executive Officer and President of Systems
                                         & Computer Technology Corporation, a provider of
                                         computer software and services, since May 1985.  Mr.
                                         Emmi is also a Director of CompuCom Systems, Inc.,
                                         Crusader Savings and Loan Association, and The Franklin
                                         Institute and is the Chairman of the Pennsylvania
                                         Chapter of the American Electronics Association.  Prior
                                         to such time, Mr. Emmi held various positions with
                                         General Electric Information Services Company (GEISCO),
                                         a unit of General Electric Company and other
                                         subsidiaries of General Electric Company, most recently
                                         as Senior Vice President, Marketing and U.S. Sales of
                                         GEISCO, from February 1982 to May 1985.  He has served
                                         as a Director of the Company since April 1995.

                                      -5-
<PAGE> 8


Frederick S. Hammer(1)(2)(3)(4)(5)       Frederick S. Hammer, age 59, has been Vice Chairman of
                                         Tri-Arc Financial Services, Inc., a provider of
                                         specialized insurance products to the financial
                                         services industry, since June 1994.  From February 1993
                                         to June 1994, Mr. Hammer was Chairman of Mutual of
                                         America Capital Management Corporation.  From 1989
                                         until 1993, Mr. Hammer was President of the SEI Asset
                                         Management Group in Wayne, Pennsylvania.  From 1989
                                         until 1991, Mr. Hammer was Mazur Fellow at the Wharton
                                         School of the University of Pennsylvania.  Mr. Hammer
                                         presently serves on the Board of Directors of Alco
                                         Standard Corporation and was previously a director of
                                         Meritor Savings Bank.  He has served as a Director of
                                         the Company since October 1994.

Mark P. Hershhorn(1)                     Mark P. Hershhorn, age 45, has served as President of
                                         the Company since August 1994, has been Chief Executive
                                         Officer of the Company and Chairman of Quantum since
                                         April 1995 and served as Chief Operating Officer of the
                                         Company from August 1994 until April 1995.  From June
                                         1993 to August 1994, Mr. Hershhorn served as President
                                         and Chief Operating Officer of Buckeye Communications,
                                         Inc.  From December 1991 to April 1993 Mr. Hershhorn
                                         was President and Chief Operating Officer of the
                                         Company.  From April 1990 until December 1991, Mr.
                                         Hershhorn was Senior Vice President of Food Operations
                                         and Joint Ventures for Nutri/System, Inc.  Prior to
                                         assuming the position with Nutri/System, Inc., he acted
                                         as a consultant for J. Crew, Inc. from January through
                                         April 1990.  From 1985 to January 1990, Mr. Hershhorn
                                         was an executive with The Franklin Mint in
                                         Philadelphia, Pennsylvania, serving as Vice President
                                         and Chief Financial Officer, as well as a Director. 
                                         Mr. Hershhorn has served as a Director of the National
                                         Infomercial Marketing Association since September 1994
                                         and was recently elected to its Executive Committee. He
                                         has served as a Director of the Company since September
                                         1994.



                                      -6-
<PAGE> 9


Brian McAdams(1)                         Brian McAdams, age 53, has served as Chairman of the
                                         Board and Chairman of the Executive Committee of the
                                         Company since September 1994 and was Chief
                                         Executive Officer of the Company from September 1994 to
                                         April 1995.  Mr. McAdams was formerly President and Chief
                                         Executive Officer and is a Director of McAdams, Richman &
                                         Ong, Inc., an advertising and marketing company, since
                                         1976.  He is also a Director of Crusader Savings and
                                         Loan Association and serves on the Board of the Council of the
                                         Better Business Bureau and on the Marketing and Advertising
                                         Review Committee.  He has served as a Director of the
                                         Company since June 1990.
   
Jon W. Yoskin, II(2)(3)(5)               Jon W. Yoskin II, age 55, has served as Chairman, Chief
                                         Executive Officer and a Director of Tri-Arc Financial
                                         Services, Inc., a provider of specialized insurance
                                         products to the financial services industry since
                                         1986.  Prior to that time, he worked in the insurance
                                         and banking industries with companies such as Meritor,
                                         TransAtlantic Life Insurance Assurance Company and
                                         Royal Oak Insurance Company.  Mr. Yoskin has served as
                                         a Director of the Company since June 1994.
    

</TABLE>


(1)      Member of the Executive Committee.
(2)      Member of the Audit Committee.
(3)      Member of the Compensation Committee.
(4)      Member of the Nominating Committee.
(5)      Member of the Shareholder Committee.


                                      -7-
<PAGE> 10

           NOMINEES FOR ELECTION TO THE BOARD OF DIRECTORS BY HOLDERS
                   OF THE COMPANY'S SERIES B PREFERRED STOCK

<TABLE>
<CAPTION>
                 Name                                          Description
                 ----                                          -----------
<S>                                      <C>
Charles L. Andes(1)(2)                   Charles L. Andes, age 64, has served as Chief Executive
                                         Officer of Interactive Marketing Ventures since January
                                         1995 and as Chief Executive Officer and President of
                                         the Eastern Technology Council, an affiliation of
                                         industry leaders in technology fields who collaborate
                                         and cooperate on a broad range of technology related
                                         matters, since 1991.  From 1986 until 1991, Mr. Andes
                                         was President and Chief Executive Officer of The
                                         Franklin Institute in Philadelphia, a world-renowned
                                         science museum and research center.  From 1973 until
                                         1985, Mr. Andes was Chairman of The Franklin Mint.  Mr.
                                         Andes is a Director of Information Systems Acquisition
                                         Corporation and First Fidelity Bank, N.A., Chairman of
                                         the Pennsylvania Academy of the Fine Arts and is Vice
                                         Chairman of the Pennsylvania Intergovernmental
                                         Corporation Authority, a board created by the
                                         Commonwealth of Pennsylvania to oversee the operating
                                         and capital budgets of the City of Philadelphia.  He
                                         has served as a Director of the Company since October
                                         1994.
   
Ira M. Lubert(2)                         Ira M. Lubert, age 45, has served as Managing Director
                                         of Radnor Venture Management Company and of Technology
                                         Leaders Management, Inc., both of which are venture
                                         capital management companies, since 1988.  Mr. Lubert is
                                         a Director of CompuCom Systems, Inc.  He has served as
                                         Director of the Company since December 1994.
    
</TABLE>


(1)      Member of the Nominating Committee.
(2)      Member of the Shareholder Committee.



         Holders of a majority of the Series B Preferred Stock have the right to
designate to the Company's Nominating Committee the two (2) nominees for
election as directors by the holders of Series B Preferred Stock.

                                      -8-
<PAGE> 11

Meetings of the Board of Directors and its Committees

         During the fiscal year ended March 31, 1995, there were eighteen (18)
meetings of the full Board of Directors. All nominees attended at least 75% of
the meetings held during their terms as directors. The Company's Board of
Directors has an Executive Committee, an Audit Committee, a Compensation
Committee and a Nominating Committee. Each committee met at least once during
the fiscal year ended March 31, 1995. All committee members attended at least
75% of all committee meetings held during their terms as members of such
committee.

         Audit Committee. The Audit Committee is currently composed of three (3)
non-employee directors. The current members of the Audit Committee are Messrs.
Emmi, Hammer and Yoskin. This committee meets with the Company's independent
public accountants to review the scope and results of auditing procedures and
the Company's accounting procedures and controls. The Audit Committee also
provides general oversight with respect to the accounting principles employed in
the Company's financial reporting. The Audit Committee met thirteen (13) times
during the fiscal year ended March 31, 1995.

         Executive Committee. The Executive Committee is currently composed of
five (5) directors. The current members of the Executive Committee are Messrs.
McAdams, Costalas, Hershhorn, Carman and Hammer. The Executive Committee met
three (3) times during the fiscal year ended March 31, 1995.

   
         Compensation Committee. The Compensation Committee is composed of two
(2) non-employee directors. The current members of the Compensation Committee
are Messrs. Yoskin and Hammer. The Compensation Committee is responsible
for determining and reviewing the compensation of the officers of the Company,
including the CEO. The Compensation Committee determines and reviews executive
bonus plan targets and allocations and administers the terms and provisions of
the Company's stock option plans. The Compensation Committee met seven (7) times
during the fiscal year ended March 31, 1995.
    

         Nominating Committee. On November 30, 1994, the Board of Directors
appointed a Nominating Committee composed of two (2) non-employee directors. The
current members of the Nominating Committee are Messrs. Hammer and Andes. The
Nominating Committee is responsible for reviewing candidates and recommending to
the Board nominees for membership on the Board of Directors. The holders of a
majority of the Series B Preferred Stock have the right to designate to the
Nominating Committee the two (2) nominees for election as directors by the
holders of Series B Preferred Stock. The Nominating Committee met one (1) time
during the fiscal year ended March 31, 1995.


                                      -9-
<PAGE> 12

                        SECURITY OWNERSHIP OF MANAGEMENT

         On July 6, 1995, there were outstanding and entitled to vote
approximately 14,241,332 shares of Common Stock and 255,796 shares of Series B
Preferred Shares (each of which is entitled to ten (10) votes on all
non-election matters expected to be presented to the Company's stockholders at
the Meeting). The following table sets forth certain information at June 30,
1995 with respect to the beneficial ownership of shares of Common Stock by (i)
each director/nominee, (ii) each executive officer of the Company and (iii) all
directors and executive officers of the Company as a group. Except for David J.
Carman, the address for each such person is 1700 Walnut Street, Philadelphia,
Pennsylvania 19103. Mr. Carman's address is C1-21 Soho Square, London, United
Kingdom, WIV5FD.

                        Number of Issued and Outstanding
                             Shares of Stock Owned
<TABLE>
<CAPTION>
                                                                               Total Number
                                                                               of Shares of           Percent of        
                                                                               Common Stock          Common Stock       Percent of
                                      Common          Series B Preferred       Beneficially          Beneficially      Total Voting
           Name(1)                   Stock(2)                Stock              Owned(3)(4)           Owned(5)(6)       Power(5)(7)
           -------                   --------                -----              -----------          -----------       ------------
   
<S>                                  <C>                    <C>                 <C>                   <C>              <C>
Charles L. Andes                        0                    1,250                 12,500                  *                *
David J. Carman                      331,900                 2,500                356,900                2.5%               *
Constantinos I. Costalas              25,000                   0                   25,000                  *                *
Albert R. Dowden                       3,000                   0                    3,000                  *                *
Michael J. Emmi                       2,000                    0                    2,000                  *                *
Frederick S. Hammer                   25,000                 2,500                 50,000                  *                *
Mark P. Hershhorn                    300,000                 5,000                350,000                2.4%               *
James A. Jernigan                    146,803                   0                  146,803                1.0%               *
Ira M. Lubert(8)                        0                    1,250                 12,500                  *                *
Brian McAdams                         31,050                   0                   31,050                  *                *
John J. Sullivan                     108,599                 1,875                127,349                  *                *
Jon W. Yoskin, II                     31,000                 3,546                 66,460                  *                *
All executive officers and         1,004,352                17,921              1,183,562                7.8%             2.4%
directors as a group (12
persons)(8) (9)
    
</TABLE>


- --------------------------
*Less than one percent.

(1)      To the Company's knowledge, each Director and Executive Officer listed
         above has sole voting and investment power (with his spouse, in certain
         circumstances) with respect to all shares indicated as beneficially
         owned by such Director or Executive Officer. Does not include grant of
         5,000 shares of Common Stock to certain eligible directors pursuant to
         the Company's Director Stock Grant Plan.



                                      -10-
<PAGE> 13

   
(2)      Includes shares which may be acquired upon the exercise of immediately
         exercisable outstanding stock options in accordance with Rule 13d-3
         under the Securities Exchange Act of 1934 as follows: Mr. Carman,
         200,000; Mr. Costalas, 25,000; Mr. Hershhorn 300,000; Mr. Jernigan,
         146,666; Mr. McAdams, 30,000; Mr. Sullivan, 33,334; Mr. Yoskin, 25,000;
         Mr. Hammer, 25,000 and all executive officers and directors as a group,
         785,000.
(3)      In accordance with Rule 13d-3, includes shares of Common Stock issuable
         upon the conversion of Series B Preferred Stock.
(4)      In accordance with Rule 13d-3, does not include Private Placement
         Warrants (as defined below - See "Certain Relationships and Related
         Transactions - Private Placement") which are not presently exercisable.
(5)      All percentages are rounded to the nearest tenth of a percent.
(6)      Based on 14,241,332 shares outstanding as of June 30, 1995 as 
         determined in accordance with Rule 13d-3. 
    
(7)      Based on 14,241,332 shares outstanding as of July 6, 1995. Includes 
         all shares of Common Stock owned and all shares of Common Stock 
         issuable upon exercise of Series B Preferred Stock, but does not 
         include options to purchase Common Stock which do not have voting 
         rights.
(8)      Does not include the Holder Warrants (as defined below) to be granted
         in the event the stockholders approve the matters contained in Proposal
         III.
(9)      Does not include Mr. Turchi who is named in the Summary Compensation
         Table below but who is no longer an officer of the Company.



                SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
    
         The following table sets forth certain information at June 30, 1995
with respect to each person, known by the Company to beneficially own more than
5% of the Common Stock as determined in accordance with Rule 13d-3. Certain of
the information set forth below is derived, without independent investigation on
the part of the Company, from filings made by such persons on Schedule 13D
and Form 13F pursuant to Rule 13d-3.
    
                        Number of Issued and Outstanding
                                  Stock Owned
<TABLE>
<CAPTION>

                                                                               Total Number
                                                                               of Shares of          Percent of
                                                            Series B           Common Stock         Common Stock        Percent of
                                        Common              Preferred          Beneficially         Beneficially       Total Voting
            Name(1)                    Stock(2)               Stock             Owned(3)(4)          Owned(5)(6)        Power(5)(7)
            -------                    --------               -----             -----------          -----------       ------------
<S>                                    <C>                   <C>                <C>                   <C>               <C>
John J. Turchi, Jr.                    1,543,265                0                1,543,265              10.2%              4.3%
1700 Walnut Street
Philadelphia, PA 19103

ValueVision                            1,152,000                0                1,152,000              8.1%               6.9%
International, Inc.(8)(9)
6740 Shady Oak Road
Minneapolis, Minn. 55344

McCullough, Andrews &                  1,419,300                0                1,419,300              10.0%              8.4%
Cappiello, Inc. (10)
101 California Street
Suite 4250
San Francisco, CA 94111

                                      -11-
<PAGE> 14

Safeguard Group(11)(12)                    0                 88,750               887,500               5.9%               5.3%
800 The Safeguard Building
435 Devon Park Drive
Wayne, PA 19087

  (a) Safeguard Scientifics,                                 50,000               500,000               3.4%               3.0%
      Inc.(12)(13)

  (b) Technology Leaders                                     25,000               250,000               1.7%               1.5%
       II Management
       L.P.(12)(14)

  (c) Warren V. Musser                                        5,000               50,000                  *                  *

  (d) Robert Keith                                            2,500               25,000                  *                  *

  (e) Ira M. Lubert(12)(15)                                   1,250               12,500                  *                  *

  (f) Gary Anderson                                           1,250               12,500                  *                  *

  (g) Charles Andes(15)                                       1,250               12,500                  *                  *

  (h) Jean Tempel                                             2,500               25,000                  *                  *

</TABLE>
- ----------------
* Less than 1%

(1)      To the Company's knowledge, except as otherwise indicated in the
         footnotes to this table, each of the persons named in this table has
         sole voting and investment power with respect to all shares of Common
         Stock reported as beneficially owned by such person.
(2)      In accordance with Rule 13d-3, includes 825,000 shares which may be
         acquired by Mr. Turchi upon the exercise of immediately exercisable
         outstanding stock options.
(3)      In accordance with Rule 13d-3, includes shares of Common Stock
         issuable upon the conversion of Series B Preferred Stock.
(4)      In accordance with Rule 13d-3, does not include Private Placement
         Warrants (as defined below - See "Certain Relationships and Related
         Transactions - Private Placement") which are not presently exercisable.
(5)      All percentages are rounded to the nearest tenth of a percent.
   
(6)      Based on 14,241,332 shares outstanding as of June 30, 1995 as
         determined in accordance with Rule 13d-3.
    
(7)      Based on 14,241,332 shares outstanding as of July 6, 1995. Includes
         all shares of Common Stock owned and all shares of Common Stock 
         issuable upon exercise of Series B Preferred Stock, but does not
         include options to purchase Common Stock which do not have voting
         rights.
(8)      Based on information contained in a Schedule 13D dated January 13,
         1994, as amended.
(9)      Does not include the ValueVision Warrants (as defined below) to be
         granted in the event the Company's stockholders approve the matters
         contained in Proposal II.
(10)     Based on information contained in a Form 13F dated May 1, 1995.
(11)     Based on information contained in Schedules 13D filed by each member
         of the Safeguard Group on or about December 29, 1994.
(12)     Does not include the Holder Warrants to be granted in the event the
         Company's stockholders approve the matters contained in Proposal III.
(13)     All shares listed as beneficially owned by Safeguard Scientifics, Inc.
         ("SSI") are held in the name of Safeguard Scientifics (Delaware), Inc.
         ("SSD").  SSD is a wholly owned subsidiary of SSI. SSI and SSD each
         have shared voting and investment power with respect to such shares.
(14)     All shares listed as beneficially owned by Technology Leaders II
         Management L.P. ("TLM") are held in the name of Technology Leaders II
         L.P. and Technology Leaders II Offshore C.V. TLM as the general partner
         of each of such entities has sole voting and investment power with
         respect to such shares.
(15)     Does not include grant of 5,000 shares of Common Stock to be granted
         pursuant to the Company's Director Stock Grant Plan.


                                      -12-
<PAGE> 15

                       EXECUTIVE OFFICERS OF THE COMPANY

         Biographical information for James A. Jernigan and John J. Sullivan is
set forth below. Biographical information for David J. Carman, Constantinos I.
Costalas, Mark P. Hershhorn and Brian McAdams is set forth above under the
caption "ELECTION OF DIRECTORS."

         James A. Jernigan, age 52, has served as Executive Vice President of
the Company and Chief Operating Officer for North American Operations since
September 1994. From June 1994 until September 1994, he served as Senior Vice
President and Chief Operating Officer of the Company. From January 1992 until
June 1994, Mr. Jernigan was Vice President, Manufacturing, Sourcing and
Distribution of the Company. He was Vice President of Sourcing and International
Operations at The Franklin Mint from December 1987 to January 1992.


         John J. Sullivan, age 48, has served as Senior Vice President,
Administration, Planning and Investor Relations of the Company since April 1995
and as Vice President, Treasurer and Chief Financial Officer of the Company from
September 1991 to April 1995. From 1989 to September 1991, Mr. Sullivan was
Chief Financial Officer of Gold Medal Sporting Goods. Prior to that time, Mr.
Sullivan was employed by The Franklin Mint for more than 18 years in various
capacities, most recently as Corporate Controller.


         The term of office for each of the Company's executive officers expires
on the date of the organizational meeting of the Board of Directors, to be held
immediately following the Meeting, at which time the Board of Directors intends
to reelect each officer.

                                      -13-
<PAGE> 16
                                  PROPOSAL II

                  APPROVAL OF THE TELEMARKETING AGREEMENT AND,
              IN CONNECTION THEREWITH, THE ISSUANCE TO VALUEVISION
             OF WARRANTS TO PURCHASE 500,000 SHARES OF COMMON STOCK

The Proposal
   
         At the Meeting, the stockholders will be presented with a proposal to
approve that certain Telemarketing, Production and Post-Production Agreement,
dated April 13, 1995, by and between the Company and ValueVision (the
"Telemarketing Agreement"), and, in connection therewith, the issuance to
ValueVision of warrants to purchase 500,000 shares of Common Stock (the
"ValueVision Warrants") at a price of $8.865 per share, a price determined based
upon a premium to the market price of the Company's Common Stock for a period
prior to the time of execution of the Telemarketing Agreement on April 13,
1995. The closing price of the Company's Common Stock on the New York Stock
Exchange on April 13, 1995, was $7.375 per share and on July 19, 1995 was $9.875
per share. A copy of the Telemarketing Agreement is attached as Exhibit 10.2 to
the Company's Current Report on Form 8-K, dated April 13, 1995. A copy of the
Telemarketing Agreement will be furnished to stockholders, upon written or oral
request, addressed to Marshall A. Fleisher, Secretary of National Media
Corporation, 1700 Walnut Street, Philadelphia, PA 19103, telephone number (215)
772-5000.
    

         General
   
         In April 1994, the Company and its then Chairman, John J. Turchi, Jr.,
filed suit against ValueVision alleging that ValueVision had wrongfully
terminated its tender offer for shares of the Company's Common Stock and the
Associated Agreement and Plan of Merger. The Company's complaint sought damages
in excess of $20 million. In May 1994, ValueVision answered the complaint and
asserted various counterclaims seeking an unspecified amount of damages.
Subsequent to the institution of the ValueVision Litigation (as defined below),
the Company undertook a recapitalization and a management restructuring. The
Company's new management team initiated contact with ValueVision in order to
discuss potential settlement of the ValueVision Litigation and potential
business relationships. These discussions led to the negotiation and execution
of a Settlement Agreement dated April 13, 1995 by and among the Company,
ValueVision, John J. Turchi, Jr., Robert A. Johander and Mark A. Payne (the
"Settlement Agreement") and the Telemarketing Agreement. The material terms of
the Settlement Agreement and the Telemarketing Agreement are discussed below.
    
         In connection with its decision to enter into the Settlement Agreement
and the Telemarketing Agreement, the Board of Directors attempted to consider
both the positive aspects and any potentially negative aspects of its decision.
The Board is of the opinion that the principle potentially negative aspects of
its decision to enter into the Settlement Agreement and the Telemarketing
Agreement are (i) the loss of the gain, if any, the Company may have realized if
it had pursued the ValueVision Litigation to final adjudication, and (ii) the
potential dilution of the issued and outstanding shares of Common Stock which
the present stockholders own, if the ValueVision Warrants and/or the Holder
Warrants (as defined below) are exercised. The highly speculative nature of any
gain which the Company may have realized had it pursued the ValueVision
Litigation was viewed by the Board as not worth the risk and expense of pursuing
the litigation, and was outweighed by the benefits the Company would enjoy under
the Telemarketing Agreement and the savings in dollar terms and manpower to be
realized by settling the litigation. Additionally, the Company believed that the
dilution which stockholders may experience upon exercise of the ValueVision
Warrants and Holder Warrants was outweighed by the cash infusion of a maximum
of $9,432,500 the Company would receive if all the ValueVision Warrants and
Holder Warrants were exercised (assuming no adjustments) and the positive
impact the Settlement Agreement and the Telemarketing Agreement would have on
the Company's business and prospects.

         The Telemarketing Agreement provides, among other things, that, as
part of the consideration to be received by ValueVision in exchange for their
services under the Telemarketing Agreement, the Company will issue to
ValueVision the ValueVision Warrants. Pursuant to the rules of the New York
Stock Exchange (the "NYSE"), the Company is required to obtain stockholder
approval if the Company proposes to acquire tangible or intangible assets from a
"substantial security holder" of the Company and, in connection with such
transaction, the Company proposes to issue to such substantial security holder
shares of Common Stock or securities convertible into Common Stock which exceed
an amount equal to one percent (1%) of the outstanding shares of voting stock of
the Company prior to issuance. Any holder of aggregate interests which represent
five percent (5%) or more of the outstanding shares of a company's common stock
or other voting securities is generally considered by the NYSE to be a
"substantial security holder."

         As of June 30, 1995, the Company had approximately 14,241,332 shares of
Common Stock outstanding, of which ValueVision owned 1,152,000 shares (or
approximately 8.1% of the issued and outstanding shares of Common Stock).
Therefore, pursuant to NYSE rules, because (i) ValueVision is a "substantial
security holder" of the Company, (ii) the shares of Common Stock issuable upon
exercise of the ValueVision Warrants represent an amount in excess of one
percent (1%) of the Company's outstanding shares of voting stock, and (iii) the
ValueVision Warrants are being issued in consideration of the entering into of
the Telemarketing Agreement (and in connection with the Settlement Agreement
pursuant to which ValueVision is releasing its claims against the Company),
stockholder approval is required in connection with the issuance of the
ValueVision Warrants. Additionally, the approval by the Company's stockholders
of the Telemarketing Agreement and the issuance of the ValueVision Warrants is a
condition precedent to the effectiveness of each of the Settlement Agreement and
Telemarketing Agreement.

                                      -14-
<PAGE> 17



         The issuance of shares of Common Stock upon exercise of all or any part
of the ValueVision Warrants will have the effect of diluting the percentage
ownership of the Company currently owned by the Company's security holders. To
the extent that the book value per share of Common Stock is greater than $8.865
as of the time ValueVision exercises the ValueVision Warrants, the Company's
then existing security holders will suffer a dilution to the book value of the
Common Stock held. As of May 31, 1995, the net book value per share of Common
Stock was $2.03.

 

Terms of the Telemarketing Agreement

         Pursuant to the Telemarketing Agreement, ValueVision is obligated to
provide to the Company, for a thirty-seven (37) month period beginning on the
effective date of the Telemarketing Agreement (the "Term"), telephone
call-taking services (the "Telemarketing Services") for inbound telephone calls
generated by the Company. Such services are to be provided at such times as may
be mutually agreed upon by ValueVision and the Company based upon ValueVision's
capacity as it may exist from time to time, provided, however, that ValueVision
is obligated to make available to the Company sufficient capacity to provide to
the Company telephone call-taking services for a minimum of 1,000,000 inbound
telephone calls (at a rate not to exceed 100,000 inbound telephone calls in any
month) during the first thirteen months of the Term and during each twelve month
period thereafter during the Term. The rates payable to ValueVision by the
Company for the Telemarketing Services are based upon the number and length of
telephone calls and are below the rates currently being paid by the Company for
similar services.

         The Telemarketing Agreement will become effective upon the later to
occur of (i) the date the Company's stockholders approve the Telemarketing
Agreement (the "Stockholder Approval Date") and (ii) the date ValueVision
performs Telemarketing Services during any thirty consecutive day period for the
lesser of three thousand in-bound telephone calls and the number of calls that
the Company directs to ValueVision during such period (the "Certification
Date"). In the event the Company's stockholders do not approve the matters
contained in this Proposal II on or prior to August 31, 1995, either the Company
or ValueVision may terminate the Telemarketing Agreement. Upon such a
termination, the Settlement Agreement would become null and void. To the extent
that the Settlement Agreement were to become null and void, there can be no
assurance regarding the outcome of the litigation which the Settlement Agreement
addresses. In the event the Certification Date has not occurred by the sixtieth
day following the Stockholder Approval Date, the Company may terminate the
Telemarketing Agreement. Upon such a termination, the Company would be entitled
to receive liquidated damages in the amount of $3,000,000. The Company would
also be entitled to liquidated damages of a lesser amount for certain other
material breaches by ValueVision during the term of the Telemarketing Agreement.

         The Telemarketing Agreement provides that ValueVision will make
available for use by the Company its production studios, equipment and employees
for taping, editing, sound recording and graphic design in connection with the
creation of program-length video infomercials and short spot video
advertisements. Additionally, ValueVision will provide the Company with certain
post-production editing services and a master videotape of certain programs in a
format capable of being broadcast. In exchange for such services, the Company
shall pay to ValueVision an amount equal to its costs and expenses in providing
such services and an hourly rate equal to fifty percent (50%) of the estimated
gross fair market value of such services.

Terms of the ValueVision Warrants


         As additional consideration for the services to be provided by
ValueVision under the Telemarketing Agreement, the Company will grant to
ValueVision, on the effective date of the Telemarketing Agreement (the
"Effective Date"), the ValueVision Warrants. The form of ValueVision Warrant is
attached as Exhibit B to the Telemarketing Agreement. The ValueVision Warrants
permit ValueVision to purchase up to 500,000 shares of Common Stock at a price
of $8.865 per share. The ValueVision Warrants vest with respect to 166,667
shares of Common Stock on each of the thirteen month and two year anniversaries
of the Effective Date and 166,666 shares of Common Stock on the three year
anniversary of the Effective Date, provided ValueVision satisfies certain
performance conditions as more fully set forth in the ValueVision Warrants. The
ValueVision Warrants expire on the tenth anniversary of the Effective Date.
Additionally, in the event of the termination of the Telemarketing Agreement as
a result of certain material breaches of the Telemarketing Agreement by
ValueVision, all ValueVision Warrants which are not then vested shall
automatically expire. Prior to the termination of the Telemarketing Agreement,
the ValueVision Warrants are only transferable with the prior written consent of
the Company. The Company has granted ValueVision certain registration rights
with respect to the shares of Common Stock issuable upon exercise of the
ValueVision Warrants, as more fully set forth in the ValueVision Warrants.
Without giving effect to the vesting schedule of the ValueVision Warrants or the
issuance of any shares of Common Stock after June 30, 1995, if ValueVision
exercised all such warrants immediately, ValueVision would own approximately 
11.2% of the Company's issued and outstanding shares of Common Stock.

                                      -15-
<PAGE> 18

         The number of shares of Common Stock issuable upon exercise of the
ValueVision Warrants and the exercise price thereof will be adjusted in the
event the Company (i) takes a record of the holders of Common Stock for purposes
of entitling them to receive a dividend or distribution payable in shares of
Common Stock, (ii) subdivides the outstanding shares of Common Stock into a
larger number of shares or (iii) combines the outstanding shares of Common Stock
into a smaller number of shares. Additionally, if the Company (i) issues or
sells Common Stock or options, warrants or other securities or rights
convertible or exercisable into shares of Common Stock for consideration per
share less than the current market price of the Common Stock on the date of
issuance thereof or (ii) fixes a record date for the issuance of subscription
rights, options or warrants to all holders of Common Stock entitling them to
subscribe for or purchase Common Stock or options, warrants or other securities
convertible or exercisable into shares of Common Stock at a price per share less
than the then current market price of Common Stock, the exercise price of the
ValueVision Warrants will be adjusted.


Terms of Settlement Agreement, Joint Venture Agreement and Letter Agreement
   
         Pursuant to the Settlement Agreement, the parties have agreed to
dismiss with prejudice all claims and counterclaims which they have in a pending
civil action in the United States District Court of the Eastern District of
Pennsylvania entitled National Media Corporation, et al. v. ValueVision
International, Inc., et al., Civil Action No. 94-CV-2500 (the "ValueVision
Litigation"). A copy of the Settlement Agreement is attached as Exhibit 10.1 to
the Company's Current Report on Form 8-K, dated April 13, 1995.
    
         Also, in connection with the Settlement Agreement (i) the Company and
ValueVision entered into a Joint Venture Agreement, pursuant to which the
Company and ValueVision are required, subject to certain exceptions, to
negotiate in good faith with each other to form a joint venture to pursue home
shopping opportunities outside of the United States and Canada prior to pursuing
such opportunities by itself or with certain third parties, and (ii) the Company
entered into a letter agreement with John J. Turchi, Jr. a significant
stockholder of the Company and its former Chairman and former Chief Executive
Officer, and Mergren Associates, an affiliate of Mr. Turchi. The material terms
of such Joint Venture Agreement and Letter Agreement, are discussed under
"Certain Relationships and Related Transactions-Joint Venture Agreement;"
"-Lease of Office Space" below. The Joint Venture Agreement and the Letter
Agreement are not subject to stockholder approval. Copies of the Joint Venture
Agreement and Letter Agreement are attached as Exhibits 10.3 and 10.4,
respectively, to the Company's Current Report on Form 8-K, dated April 13, 1995.



Vote Required for Approval

         A quorum for the purpose of acting on this Proposal requires the
presence, in person or represented by proxy, of the holders entitled to cast at
least a majority of the votes that all stockholders are entitled to cast on such
matter at the Meeting. The approval of this Proposal requires the affirmative
vote of a majority of the votes cast, in person or by proxy, at the Meeting for
its approval. Abstentions may be specified on the proxy, and will be considered
present at the Meeting, but will not be counted as affirmative votes. Broker
non-votes will not be considered present at the Meeting and, therefore, will not
be voted or have any effect on the proposal.
   
         Directors and officers of the Company own, in the aggregate,
securities representing approximately 2.4% of the total voting power of the
Company on all non-election matters. Each of ValueVision International, Inc.
and John J. Turchi, Jr., the beneficial owners of approximately 6.9% and 4.3%,
respectively, of the Company's voting power, have contractually agreed to vote
all shares of voting stock which they own in favor of approval of the
Telemarketing Agreement and the transactions contemplated thereby. The Company
believes that all directors and officers intend to vote all shares which they
control for this Proposal II. The Company also believes that each member of the
Safeguard Group (see "Security Ownership of Certain Beneficial Owners"), the
owners of an aggregate of approximately 5.3% of the Company's voting power,
intend to vote for approval of the matters contained in this Proposal II, but
they are not contractually obligated to do so. Other than as set forth above,
the Company has no knowledge of the intention of any of its stockholders with
respect to the voting of shares they own or control.

         All members of the Board of Directors (other than Mr. Emmi, who
abstained because he had just recently joined the Board and did not feel
adequately prepared to vote as to the issue) approved the execution and 
delivery of the Telemarketing Agreement and, in connection therewith, the 
issuance of the ValueVision Warrants, and, therefore, the Board recommends a 
vote FOR this proposal.
    

                                      -16-
<PAGE> 19

                                  PROPOSAL III

                APPROVAL OF THE ISSUANCE OF WARRANTS TO PURCHASE
                 AN AGGREGATE OF 500,000 SHARES OF COMMON STOCK
               AT A PRICE OF $10.00 PER SHARE TO CERTAIN PERSONS
               WHO WERE HOLDERS OF CERTAIN OF THE COMPANY'S DEBT

The Proposal


         At the Meeting, the stockholders will be presented with a proposal to
approve the issuance of warrants to purchase an aggregate of 500,000 shares of
Common Stock at a price of $10.00 per share to the persons listed below who 
were holders of certain of the Company's debt.


General


         Pursuant to the terms of that certain Note and Warrant Purchase
Agreement dated as of October 19, 1994, by and between the Company, certain
subsidiaries of the Company and Safeguard Scientifics (Delaware), Inc.
("Safeguard"), the prior consent of the holders (the "Holders") of the notes in
the aggregate principal amount of $5,000,000 sold thereunder (the "Notes") is
required in the event that the Company proposes to issue securities exercisable
into shares of Common Stock for consideration other than cash. Because the
ValueVision Warrants are to be issued in consideration of the provision by
ValueVision to the Company of certain services, rather than cash, the consent of
the Holders is required prior to the issuance of the ValueVision Warrants. A
copy of such Note and Warrant Purchase Agreement is attached as Exhibit 10(b) to
the Company's Current Report on Form 8-K, dated October 5, 1994.
   
         In connection with the negotiation of the Telemarketing Agreement, the
Company approached the Holders in order to obtain the required consent. The
Holders agreed that they would grant the required consent if the Company agreed,
subject to stockholder approval, to issue to the Holders, the Holder Warrants. 
In determining whether to approve the issuance of the Holder Warrants, the Board
considered the value of the Holder Warrants and the dilutive effect of such
issuance on the percentage of outstanding stock owned by the Company's
stockholders. The Company determined that any negative effects of issuing the
Holder Warrants were outweighed by the benefits the Company would receive under
the Telemarketing Agreement and the Settlement Agreement and the cash infusion
the Company would realize if the Holder Warrants are exercised. The material
terms of the Holder Warrants are set forth below.
    
         The Company's obligation to issue the Holder Warrants is conditioned
upon receipt of the approval of the Company's stockholders of the matters
contained in this Proposal III and the issuance of the ValueVision Warrants
pursuant to Proposal II. Ira M. Lubert, a Director of the Company, will receive
Holder Warrants to purchase 50,000 shares of Common Stock, if they are approved
pursuant to this Proposal III. Safeguard, Technology Leaders II L.P., Technology
Leaders II Offshore C.V. and Ira M. Lubert are all members of the Safeguard
Group, as disclosed under "Security Ownership of Certain Beneficial Owners",
which group owns securities representing approximately 5.3% of the total voting
power of the Company. Other than as disclosed above, no other Holder is
affiliated with the Company. If this Proposal III is not approved and Proposal
II is approved, the Telemarketing Agreement will become effective as described
above, but the Holder Warrants will not be issued. If this Proposal III is
approved, but Proposal II is not approved, neither Proposal II nor Proposal III
will become effective.
   
         Subsequent to the grant of the consent by the Holders, all outstanding
Notes were transferred by the Holders to Meridian Bank and Safeguard, Technology
Leaders II L.P., Technology Leaders II Offshore C.V., Ira M. Lubert and Gary
Erlbaum became limited guarantors of the Notes now held by Meridian Bank. The
Company is not required to obtain the consent of Meridian Bank in connection
with the issuance of either the ValueVision Warrants or the Holder Warrants.
    

         The Holders, at the time of the grant of consent, and the number of
shares of Common Stock issuable upon exercise of Holder Warrants to be issued to
each Holder is set forth below:

                                      -17-
<PAGE> 20

                                                 NUMBER OF SHARES OF
                                                COMMON STOCK ISSUABLE
                                                  UPON EXERCISE OF
                  HOLDER                          HOLDER WARRANTS
                  ------                          ---------------
 
Safeguard Scientifics (Delaware), Inc.               300,000

Technology Leaders II L.P.                            39,000

Technology Leaders II Offshore C.V.                   61,000

Ira M. Lubert                                         50,000

Gary Erlbaum                                          22,500

Steven Erlbaum                                        12,500

Michael Erlbaum                                        5,000

Morris Saffer Holdings                                10,000
                                                                               
                                                                               
         Pursuant to the NYSE rule described under "Proposal II - General"
above, because (i) the Holders, as a group, are a "substantial security holder"
of the Company (as defined in the NYSE rules), (ii) the Holder Warrants are
convertible into more than one percent (1%) of the Company's outstanding voting
securities, and (iii) the Holder Warrants are being issued in consideration of
the grant by the Holders of their consent to the issuance of the ValueVision
Warrants, the issuance of the Holder Warrants requires the approval of the
Company's stockholders.

         The issuance of shares of Common Stock upon exercise of all or any part
of the Holder Warrants will have the effect of diluting the percentage ownership
of the Company currently owned by the Company's security holders. To the extent
that the book value per share of Common Stock is greater than $10.00 as of the
time Holder Warrants are exercised, the Company's existing security holders will
suffer a dilution to the book value of the Common Stock held. As of May 31,
1995, the net book value per share of Common Stock was $2.03.

Terms of the Holder Warrants

         The Holder Warrants may be exercised in whole or part by delivery of
the exercise price of $10.00 per share (or by forgiveness of an equivalent
amount owing under the Notes). The Holder Warrants expire on that date which is
twelve (12) months after the earlier of the date on which (i) the Notes are
satisfied or (ii) the Holders are no longer holders or guarantors of the Notes.
The Holder Warrants provide that the number of shares of Common Stock issuable
upon exercise thereof and the exercise price shall be adjusted in the event of
any stock split, subdivision or recapitalization of the Common Stock.
Additionally, Holders have certain registration rights with respect to the
shares of Common Stock issuable upon exercisability of the Holder Warrants.

Vote Required for Approval

         A quorum for the purpose of acting on this Proposal requires the
presence, in person or represented by proxy, of the holders entitled to cast at
least a majority of the votes that all stockholders are entitled to cast at the
Meeting. The approval of this Proposal requires the affirmative vote of a
majority of the votes cast, in person or by proxy, at the Meeting for its
approval. Abstentions may be specified on the proxy, and will be considered
present at the Meeting, but will not be counted as affirmative votes. Broker
non-votes will not be considered present at the Meeting and, therefore, will not
be voted or have any effect on the proposal.

         Directors and officers of the Company own, in the aggregate, securities
representing approximately 2.4% of the total voting power of the Company on all
non-election matters. The Company believes that each member of the Safeguard
Group (see "Security Ownership of Certain Beneficial Owners"), the beneficial
owners of an aggregate of approximately 5.3% of the Company's voting power,
intend to vote for approval of the matters contained in Proposal III, but they
are not contractually obligated to do so. The Company has no knowledge of the
intention of its directors and officers or of any of its other stockholders with
respect to the voting of shares they own or control as to this Proposal III. 
   
         All members of the Board of Directors (other than Messrs. Andes, 
Lubert, Emmi and Carman, each of whom abstained) approved the issuance of the
Holder Warrants and, therefore, the Board recommends a vote FOR this proposal.
Mr. Emmi abstained because he had just recently joined the Board and did not
feel adequately prepared to vote as to the issue. Mr. Carman abstained because
he did not feel that he could make a determination whether to vote for or
against the transaction at the time the transaction was proposed to the Board of
Directors but did not abstain based on any particular reservation with the
Company proceeding with the transaction. Messrs. Andes and Lubert abstained
because of the conflict of interest created by their relationship to the
Holders.
     
                                      -18-

<PAGE> 21

                             EXECUTIVE COMPENSATION

         The following Summary Compensation Table sets forth the cash
compensation and certain other components of the compensation received by (i)
Brian McAdams, the current Chairman of the Board of Directors and the Chief
Executive Officer of the Company from September 1994 until April 1995, (ii)
John J. Turchi, Jr., the Chief Executive Officer of the Company until September
1994, and (iii) the other four most highly compensated executive officers of the
Company during the fiscal year ended March 31, 1995 for each of the fiscal years
ended March 31, 1993, 1994 and 1995.

                                      -19-
<PAGE> 22

                           Summary Compensation Table
<TABLE>
<CAPTION>
                                                                                       Long Term
                                                   Annual Compensation                Compensation
                                                   -------------------                ------------
                                                                          Other
                                                                          Annual        Securities     All Other
          Name and             Fiscal                                     Compen-       Underlying      Compen-
     Principal Position         Year      Salary          Bonus(1)        sation         Options       sation(2)
     ------------------        ------     ------          --------        ------         -------       ---------
<S>                            <C>       <C>              <C>             <C>            <C>           <C>
   
Brian McAdams(3)                1995     $ 74,748              0                0           90,000      $ 4,925
Chairman of the Board,          1994                                                         5,000
Chairman of Executive           1993
Committee and former
Chief Executive Officer
    
John J. Turchi, Jr.(4)          1995     $300,000              0                0                0   $2,625,314
Former Chairman of the Board    1994     $600,000              0                0          900,000      $ 2,480
and Chief Executive Officer     1993     $457,867       $ 63,654                0          150,000      $ 6,493
                                                                                           

Mark P. Hershhorn(5)            1995     $254,451              0                0          450,000      $ 4,626
President and Chief             1994     $361,700       $  6,731                0                0      $ 8,931
Executive Officer               1993     $115,224              0                0          250,000            0
                                                                                                           
                                                                                   
David J. Carman(6)              1995     $350,000              0         $132,495(7)             0      $30,873
Executive Vice President of     1994     $324,801              0         $ 11,960(8)       300,000      $14,723
the Company and President       1993     $206,054       $ 29,731         $ 51,760(8)             0      $22,380
and Chief Executive Officer                                                                    
of Quantum

James A. Jernigan               1995     $241,874              0                0          100,000      $   480
Executive Vice President        1994     $188,125              0                0            5,000      $ 2,390
and Chief Operating Officer     1993     $191,378       $ 22,558                0                0      $ 3,770
- - North American Operations                                                                                  
                                                                                                         
John J. Sullivan                1995     $185,640              0                0           50,000      $ 1,963
Senior Vice President,          1994     $180,133              0                0                0      $ 1,643               
Administration, Planning        1993     $171,555       $ 25,115                0                0      $   712            
and Investor Relations

</TABLE>

(1)      Bonuses have been listed in the year earned, portions of which were
         actually paid in the following fiscal year.
(2)      Amounts for fiscal 1995 consist of (i) payments made to Mr. Turchi
         pursuant to a separation agreement between Mr. Turchi and the Company,
         see "Separation and Consulting Agreement - John J. Turchi, Jr.", (ii)
         the Company's contributions under a defined contribution retirement
         arrangement for Mr. Carman: $29,350, (iii) the Company's contribution
         under a 401(k) plan for: Mr. Hershhorn, $96; Mr. Turchi, $314, Mr.
         Jernigan, $480; and Mr. Sullivan, $423 and (iv) the Company's insurance
         premiums for supplemental life insurance for: Mr. Hershhorn, $4,530;
         Mr. McAdams, $4,925; Mr. Carman, $1,523; and Mr. Sullivan, $1,540.
         Amounts for fiscal 1994 consist of (i) the Company's insurance premium
         payments for supplemental life insurance for: Mr. Turchi, $2,030; Mr.
         Carman, $1,523; Mr. Jernigan, $1,940; and Mr. Sullivan, $1,180; (ii)
         the Company's contributions under its 401(k) plan for: Mr. Turchi,
         $450; Mr. Jernigan, $450 and Mr. Sullivan, $463; and (iii) the
         Company's contributions under a defined contribution retirement
         arrangement for Mr. Carman, $13,200. Amounts for fiscal 1993 consist
         of (i) the Company's insurance premium payments for supplemental life
         insurance for: Mr. Turchi, $1,732; Mr. Carman, $1,022; and Mr.
         Jernigan, $1,672; (ii) the Company's contributions under its 401(k)
         plan for: Mr. Turchi, $4,761; Mr. Jernigan, $2,098; and Mr. Sullivan,
         $712; and (iii) the Company's contribution under a defined contribution
         retirement arrangement for Mr. Carman, $21,358.
(3)      Mr. McAdams served as Chief Executive Officer from September 1994 until
         April 1995.
(4)      Mr. Turchi resigned as Chairman of the Board and Chief Executive
         Officer of the Company effective as of September 12, 1994.
(5)      Mr. Hershhorn was appointed Chief Executive Officer in April 1995.
(6)      Includes compensation paid to Mr. Carman by Quantum.
(7)      Represents an allowance for overseas housing. A portion of such
         allowance was paid retroactively to Mr. Carman.
(8)      Represents an allowance for overseas housing.

                                      -20-
<PAGE> 23

Employment Agreements

         David J. Carman


         In June 1993, the Company and its subsidiary, Quantum International
Ltd. ("Quantum") entered into employment agreements with Mr. Carman. A copy of
such employment agreement is attached as Exhibit 10.3 to the Company's Quarterly
Report on Form 10-Q for the period ended September 30, 1993. In July 1995, such
employment agreements were amended. Pursuant to these agreements, Mr. Carman is
employed as President and Chief Executive Officer of Quantum and as an Executive
Vice President of the Company for a four-year term at an aggregate annual base
salary of $350,000, which amount, effective June 1, 1995, was increased to
$370,000 per year. The term of the agreements will be automatically extended for
successive one-year periods unless terminated by either party upon 60 days'
written notice prior to the end of any such year. Mr. Carman is also entitled to
participate in the Company's 1995 Management Incentive Plan. The Company has
agreed to maintain $1,000,000 of insurance on the life of Mr. Carman, which is
payable to beneficiaries designated by Mr. Carman. Pursuant to his employment
agreement with the Company, Mr. Carman was granted options to purchase 300,000
shares of Common Stock under the Company's 1991 Stock Option Plan, as amended,
at an exercise price of $5.625 per share which is equal to the market price on
the date of grant. Each of one-third of such options vested in June 1994 and
1995 and one-third will vest in June 1996. All of such options expire on June 
1, 1998.
   
         Either party may terminate the agreement upon 60 days' prior written
notice. If Mr. Carman is terminated without Cause (as defined) or if Mr. Carman
terminates the agreements on account of Good Reason (as defined), the Company
will be required to (i) pay Mr. Carman, in installments, an amount equal to the
greater of two (2) years base salary and the base salary payable during the
remainder of the term, and (ii) maintain his employee benefits for the greater
of six (6) months or the remainder of the term. Cause is defined for purposes of
Mr. Carman's employment agreement as well as for the other agreements described
below, as a breach of the employment agreement, the commission of certain crimes
and offenses, mental incompetence or drug or alcohol dependence. Good Reason is
defined for purposes of Mr. Carman's employment agreement as well as for the
other agreements described below, as an uncured failure of the Company to comply
with the provisions of the employment agreement. The agreement also provides
that, upon the occurrence of a significant change in the beneficial ownership of
the Company's Common Stock or a significant change in the composition of the
Company's Board of Directors (a "Change of Control"), Mr. Carman will be
entitled to receive, within thirty (30) days of such Change of Control, a lump
sum payment in an amount equal to the greater of such years' base salary or the
base salary payable during the remainder of the term, a lump sum payment of
bonuses payable to Mr. Carman for the remainder of the term based upon the last
annual bonus received by Mr. Carman, continuation of all benefit plans and
allowances for the remainder of the term and immediate vesting of all unvested
stock options. If a Change of Control occurred as of the date hereof Mr. Carman
would be entitled to payment of $766,150 and the accelerated vesting of options
to purchase 100,000 shares of Common Stock. The Company and Quantum have also
agreed to indemnify Mr. Carman in his capacity as an officer and director of the
Company and of Quantum to the maximum extent permitted by law and to make
advances to Mr. Carman for his expenses (including attorneys' fees) incurred in
defending any civil, criminal, administrative or investigative action, suit or
proceeding upon receipt by the Company of an undertaking by or on behalf of Mr.
Carman to repay such amounts if its is ultimately determined that Mr. Carman is
not entitled to such indemnification. The Company and Mr. Carman have also
agreed that the Company will pay him a housing allowance through the balance of
his employment term (so long as he does not purchase a home) and the Company
will fund a pension for Mr. Carman equal to a percentage of his base salary. In
connection with the private placement by the Company of the Series B Preferred
Stock Units, Mr. Carman waived the change of control provisions of the
employment agreement with respect to such transaction and to all prior actions.
    

         Constantinos I. Costalas

         As of November 30, 1994, the Company entered into an employment
agreement with Mr. Costalas. A copy of such employment agreement is attached as
Exhibit 10.2 to the Company's Quarterly Report on Form 10-Q for the period ended
December 31, 1994. Pursuant to the agreement, Mr. Costalas is to be employed as
Vice-Chairman of the Company for a two-year and one month term beginning
December 1, 1994, at an annual base salary of $200,000, except Mr. Costalas was
compensated at the rate of $10,000 for December 1994. The term of the agreement
will be automatically extended for successive two-year periods after the
expiration of the initial term unless terminated by either party upon 6 months'
written notice prior to the end of the then current two-year period. Mr.
Costalas is entitled to participate in the Company's 1995 Management Incentive
Plan. The Company maintains $1,000,000 of insurance on the life of Mr. Costalas,
which is payable to beneficiaries designated by Mr. Costalas, pays certain of
Mr. Costalas's club dues and pays Mr. Costalas an automobile allowance. Pursuant
to this employment agreement, Mr. Costalas was granted options to purchase up to
60,000 shares of Common Stock at an exercise price of $4.625 which was equal to
the market price on the date of grant. One-third of such options will vest on
each of December 31, 1995, 1996 and 1997, provided Mr. Costalas is then an
executive officer of the Company. All of such options expire on January 5, 2005.


                                      -21-
<PAGE> 24


         The agreement provides that either party may terminate the agreement
upon 60 days' prior written notice. If the Company terminates the agreement
without Cause or if Mr. Costalas terminates the agreement on account of Good
Reason, the Company will be required to (i) pay Mr. Costalas, in installments,
an amount equal to the greater of one year's base salary or the base salary
payable during the remainder of the term, and (ii) maintain his employee
benefits for the greater of six (6) months or the remainder of the term. The
agreement also provides that in the event of the termination of Mr. Costalas'
employment upon the occurence of a Change of Control Mr. Costalas will be
entitled to receive, within thirty (30) days of the Change of Control, a
lump-sum payment in an amount equal to three years' base salary at the then
current amount and a lump-sum payment of the annual bonuses to which Mr.
Costalas would otherwise have been entitled through the remainder of the term
based on the last annual bonus received by Mr.Costalas. In addition, Mr.
Costalas will be entitled to the continuation of certain allowances and benefits
for the remainder of the term and the immediate vesting of all unvested stock
options. If a Change of Control occurred as of the date hereof and Mr. Costalas'
employment was terminated, Mr. Costalas would be entitled to payment of $600,000
and the accelerated vesting of options to purchase 60,000 shares of Common
Stock. If Mr. Costalas' employment is not terminated within 30 days after a
Change of Control, his employment agreement shall automatically be extended an
additional two years from the date of the Change of Control. Pursuant to the
agreement, the Company has also agreed to indemnify Mr. Costalas in his capacity
as an officer and director of the Company to the maximum extent permitted by law
and to make advances to Mr. Costalas for his expenses (including attorneys'
fees) incurred in defending any civil, criminal, administrative or investigative
action, suit or proceeding upon receipt by the Company of an undertaking by or
on behalf of Mr. Costalas to repay such amounts if it is ultimately determined
that Mr. Costalas is not entitled to such indemnification.


         Mark P. Hershhorn

         On August 26, 1994, the Company entered into an employment agreement
with Mr. Hershhorn. Pursuant to the agreement, Mr. Hershhorn is to be employed
as President of the Company for a four-year term at an annual base salary of
$425,000. A copy of such employment agreement is attached as Exhibit 10 to the
Company's Current Report on Form 8-K, dated August 26, 1994. The term of the
agreement will be automatically extended for successive one-year periods after
the expiration of the initial term unless terminated by either party upon 60
days' written notice prior to the end of the then current year. Mr. Hershhorn is
entitled to participate in the Company's 1995 Management Incentive Plan. The
Company maintains $2,000,000 of insurance on the life of Mr. Hershhorn which is
payable to beneficiaries designated by Mr. Hershhorn and pays certain of Mr.
Hershhorn's club dues and pays Mr. Hershhorn an automobile allowance. Pursuant
to this employment agreement, Mr. Hershhorn was granted options to purchase
450,000 shares of Common Stock at an exercise price of $3.50 which is equal to
the market price on the date of grant. One-third of the options vested on the
date of grant and one-third of the options will vest on each of the first and
second anniversaries of the date of the employment agreement, provided Mr.
Hershhorn is then employed by the Company. All of such options expire on August
26, 1999.
   
         The agreement provides that either party may terminate the agreement
upon 60 days' prior written notice. If the Company terminates the agreement
without Cause or if Mr. Hershhorn terminates the agreement on account of Good
Reason, the Company will be required to (i) pay Mr. Hershhorn, in installments,
an amount equal to the greater of two years' base salary or the base salary
payable during the remainder of the term, and (ii) maintain his employee
benefits for the greater of six (6) months or the remainder of the term. The
agreement also provides that, in the event of a Change of Control, Mr. Hershhorn
will be entitled to receive, within thirty (30) days of the Change in Control, a
lump-sum payment in an amount equal to the greater of two years' base salary or
the base salary payable during the remainder of the term and a lump-sum payment
of bonuses for the remainder of the term based on the last annual bonus received
by Mr. Hershhorn. In addition, Mr. Hershhorn will be entitled to the
continuation of certain allowances and benefits for the remainder of the term;
and the immediate vesting of all unvested stock options. If a Change of Control
occurred as of the date hereof, Mr. Hershhorn would be entitled to payment of
$1,328,125 and the accelerated vesting of options to purchase 300,000 shares of
Common Stock. Pursuant to the agreement, the Company has also agreed to
indemnify Mr. Hershhorn in his capacity as an officer and director of the
Company and Quantum to the maximum extent permitted by law and to make advances
to Mr. Hershhorn for his expenses (including attorneys' fees) incurred in
defending any civil, criminal, administrative or investigative action, suit or
proceeding upon receipt by the Company of an undertaking by or on behalf of Mr.
Hershhorn to repay such amounts if its is ultimately determined that Mr.
Hershhorn is not entitled to such indemnification. In connection with the
private placement by the Company of the Series B Preferred Stock Units, Mr.
Hershhorn waived the Change of Control provisions of the employment agreement
with respect to such transaction and to all prior actions.
    

                                      -22-
<PAGE> 25
   
         James A. Jernigan

         In June 1994, the Company entered into an employment agreement with Mr.
Jernigan. A copy of such employment agreement is attached as Exhibit 10.20 to
the Company's Annual Report on Form 10-K for the fiscal year ended March 31,
1994. Pursuant to the agreement Mr. Jernigan is currently employed as Executive
Vice President of the Company and Chief Operating Officer for North American
Operations for a three-year term at an annual base salary of $250,000. Mr.
Jernigan is entitled to participate in the Company's 1995 Management Incentive
Plan. The Company has agreed to maintain $1,000,000 of insurance on the life of
Mr. Jernigan, which is payable to beneficiaries designated by Mr. Jernigan and
to provide Mr. Jernigan with a monthly automobile allowance. Mr. Jernigan was
granted options to purchase 100,000 shares of Common Stock at an exercise price
of $4.875 per share which is equal to the market price on the date of grant.
One-third of such options vested on each of the date of the grant and the one
year anniversary of the date of the grant and one-third will vest on the
two-year anniversary of the date of the grant, provided Mr. Jernigan is then an
executive officer of the Company. All of such options expire on June 1, 2004.

         Either party may terminate the agreement upon 60 days' prior written
notice. If the Company terminates the agreement without Cause or if Mr. Jernigan
terminates the agreement on account of Good Reason, the Company will be required
to (i) pay Mr. Jernigan, in installments, an amount equal to the lesser of the
base salary for six months after termination or the base salary payable during
the remainder of the term, and (ii) maintain his employee benefits for the
lesser of six months or the remainder of the term. The agreement also provides
that in the event of a Change of Control, Mr. Jernigan will be entitled to
receive, within thirty (30) days of a Change of Control, a lump-sum payment in
an amount equal to twelve (12) months' base salary and a lump sum equal to the
last annual bonus received by Mr. Jernigan prior to a Change in Control. In
addition, Mr. Jernigan will be entitled to the continuation of certain
allowances and benefits for twelve (12) months and the immediate vesting of all
unvested stock options. If a Change of Control occurred as of the date hereof,
Mr. Jernigan would be entitled to receive $272,558 and the accelerated vesting
of options to purchase 35,000 shares of Common Stock. The Company has also
agreed to indemnify Mr. Jernigan in his capacity as an officer of the Company
and pay attorneys' fees, expenses and costs incurred by Mr. Jernigan in
defending claims which are subject to the Company's indemnification obligations,
all to the maximum extent permitted by law. In connection with the private
placement by the Company of the Series B Preferred Stock Units, Mr. Jernigan
waived the Change of Control provisions of the employment agreement with respect
to such transaction and to all prior actions.
    


         Brian McAdams


         As of November 30, 1994, the Company entered into an employment
agreement with Mr. McAdams. A copy of such employment agreement is attached as
Exhibit 10.1 to the Company's Quarterly Report on Form 10-Q for the period ended
December 31, 1994. Pursuant to the agreement, Mr. McAdams is to be employed as
Chairman of the Company for a two-year and one month term beginning on December
1, 1994, at an annual base salary of $275,000, except Mr. McAdams was
compensated at the rate of $6,000 for the month of December 1994. The term of
the agreement will be automatically extended for successive two-year periods
after the expiration of the initial term unless terminated by either party upon
6 months' written notice prior to the end of the then current two-year period.
Mr. McAdams is entitled to participate in the Company's 1995 Management
Incentive Plan. The Company maintains $1,000,000 of insurance on the life of Mr.
McAdams, which is payable to beneficiaries designated by Mr. McAdams, pays
certain of Mr. McAdams's club dues and pays Mr. McAdams an automobile allowance.
Pursuant to this employment agreement, Mr. McAdams was granted options to
purchase up to 90,000 shares of Common Stock at an exercise price of $4.625
which was equal to the market price on the date of grant. One-third of such
options will vest on each of December 31, 1995, 1996 and 1997, provided Mr.
McAdams is then an executive officer of the Company. All of such options expire
on January 5, 2005.

         The agreement provides that either party may terminate the agreement
upon 60 days' prior written notice. If the Company terminates the agreement
without Cause or if Mr. McAdams terminates the agreement on account of Good
Reason, the Company will be required to (i) pay Mr. McAdams, in installments, an
amount equal to the greater of one year's base salary or the base salary payable
during the remainder of the term, and (ii) maintain his employees benefits for
the greater of six (6) months or the remainder of the term. The agreement also
provides that in the event of the termination of Mr. McAdams' employment upon
the occurrence of a Change of Control, Mr. McAdams will be entitled to receive,
within thirty (30) days of the Change of Control, a lump-sum payment in an
amount equal to three years' base salary at the then current amount and a 
lump-sum payment of the annual bonuses to which Mr. McAdams would otherwise


                                      -23-
<PAGE> 26

   
be entitled through the remainder of the term, based on the last annual bonus
received by Mr. McAdams. In addition, Mr. McAdams will be entitled to the
continuation of certain allowances and benefits for the remainder of the term;
and the immediate vesting of all unvested stock options. If a Change of Control
occurred as of the date hereof and Mr. McAdams' employment was terminated, Mr.
McAdams would be entitled to receive $825,000 and the accelerated vesting of
options to purchase 90,000 shares of Common Stock. If Mr. McAdams' employment is
not terminated within 30 days after a Change of Control, his employment
agreement shall automatically be renewed for a two-year period from the date of
the Change of Control. Pursuant to the agreement, the Company has also agreed to
indemnify Mr. McAdams in his capacity as an officer and director of the Company
to the maximum extent permitted by law and to make advances to Mr. McAdams for
his expenses (including attorneys' fees) incurred in defending any civil,
criminal, administrative or investigative action, suit or proceeding upon
receipt by the Company of an undertaking by or on behalf of Mr. McAdams to repay
such amounts if its is ultimately determined that Mr. McAdams is not entitled to
such indemnification.
    

         John J. Sullivan


         In June 1994, the Company entered into an employment agreement with Mr.
Sullivan. A copy of such employment agreement is attached as Exhibit 10.16 to
the Company's Annual Report on Form 10-K for the fiscal year ended March 31,
1994. Pursuant to this agreement, Mr. Sullivan is employed as Senior Vice
President, Administration, Planning and Investor Relations of the Company for a
three-year term at an annual base salary of $185,000. Mr. Sullivan is entitled
to participate in the Company's 1995 Management Incentive Plan. The Company has
agreed to maintain $1,000,000 of insurance on the life of Mr. Sullivan, which is
payable to beneficiaries designated by Mr. Sullivan and to provide Mr. Sullivan
with a monthly automobile allowance. Mr. Sullivan was granted options to
purchase 50,000 shares of Common Stock at an exercise price of $4.875 per share
which is equal to the market price on the date of grant. One-third of the
options vested on each of the date of grant and the first anniversary of the
date of the grant and one-third will vest on the second anniversary of the date
of grant, provided Mr. Sullivan is then employed by the Company. All of such
options expire on June 1, 2004.
   
         Either party may terminate the agreement upon 60 days' prior written
notice. If the Company terminates the agreement without Cause or if Mr. Sullivan
terminates the agreement on account of Good Reason, the Company will be required
to (i) pay Mr. Sullivan, in installments, an amount equal to the lesser of the
base salary for six months after termination or the base salary payable during
the remainder of the term, and (ii) maintain his employee benefits for the
lesser of six (6) months or the remainder of the term. The agreement also
provides that in the event of a Change of Control, Mr. Sullivan will be entitled
to receive, within thirty (30) days of a Change of Control, a lump-sum payment
in an amount equal to twelve (12) months base salary and a lump-sum payment
equal to the last annual bonus received by Mr. Sullivan prior to a Change of
Control. In addition, Mr. Sullivan will be entitled to the continuation of
certain allowances and benefits for twelve (12) months and the immediate vesting
of all unvested stock options. If a Change of Control were to occur as of the
date hereof, Mr. Sullivan would be entitled to receive $210,115 and the
accelerated vesting of options to purchase 16,666 shares of Common Stock. The
Company has also agreed to indemnify Mr. Sullivan in his capacity as an officer
of the Company and pay attorneys' fees, expenses and costs incurred by Mr.
Sullivan in defending claims which are subject to the Company's indemnification
obligations, all to the maximum extent permitted by law. In connection with the
private placement by the Company of the Series B Preferred Stock Units, Mr.
Sullivan waived the Change of Control provisions of the employment agreement
with respect to such transaction and to all prior actions.
    

                                      -24-
<PAGE> 27

Stock Options

         The following table sets forth certain information concerning options
to purchase Common Stock of the Company made to the executive officers named in
the Summary Compensation Table in the fiscal year ended March 31, 1995.

                       Option Grants in Last Fiscal Year
                                      
<TABLE>
<CAPTION>
   
                                                     Individual Grants                       Potential Realizable
                                   --------------------------------------------------          Value at Assumed
                                                                                               Annual Rates of
                                                                                                 Stock Price
                                                                                               Appreciation for
                                                                                                Option Term (1)
                                                  % of Total                                   ----------------- 
                                     Number of      Options
                                    Securities     Granted to
                                    Underlying     Employees
                                     Options       in Fiscal       Exercise     Expiration
              Name                   Granted         Year           Price          Date           5%           10%
              ----                   -------         ----           -----          ----           --           ---
<S>                                  <C>             <C>            <C>          <C>           <C>           <C>
Brian McAdams                          90,000          8.9%         $4.625        1/5/05       261,821       663,503
John J. Turchi, Jr.                         0             0              0             0             0             0
Mark P. Hershhorn                     450,000         44.3%         $3.500       8/25/99       434,700       962,325
David J. Carman                             0             0              0             0             0             0
James A. Jernigan                     100,000          9.9%         $4.875        6/1/04       306,638       777,075
John J. Sullivan                       50,000          4.9%         $4.875        6/1/04       153,319       388,538
    
</TABLE>

- ------------------
(1)      Potential Realizable Values are based on an assumption that the stock
         price of the Common Stock starts equal to the exercise price shown for
         each particular option grant and appreciates at the annual rate shown
         (compounded annually) from the date of grant until the end of the term
         of the option. These amounts are reported net of the option exercise
         price, but before any taxes associated with exercise of the subsequent
         sale of the underlying stock. The actual value, if any, an optionholder
         may realize will be a function of the extent to which the stock price
         exceeds the exercise price on the date the option is exercised and also
         will depend on the optionholder's continued employment through the
         vesting period. The actual value to be reached by the optionholder may
         be greater or less than the values estimated in this table.

                                      -25-
<PAGE> 28

                  The following table sets forth certain information concerning
the exercise in the fiscal year ended March 31, 1995 of options to purchase
Common Stock of the Company by the executive officers named in the Summary
Compensation Table and the unexercised options to purchase Common Stock of the
Company held by such individuals at March 31, 1995. Year-end values are based
upon the closing market price of a share of the Company's Common Stock on March
31, 1995 of $7.75.



                Aggregated Option Exercises in Last Fiscal Year
                            and FY-End Option Values
<TABLE>
<CAPTION>
   
                                                            Number of Securities
                                                           Underlying Unexercised           Value of Unexercised
                                                                 Option at                   In-the-Money Options
                                                                 FY-End (#)                    at FY-End ($)(1)
                                                           --------------------------     ----------------------------
                            Shares
                         Acquired on        Value
         Name              Exercise     Realized (1)       Exercisable   Unexercisable     Exercisable    Unexercisable
         ----              --------     ------------       -----------   -------------     -----------    -------------
<S>                      <C>            <C>                <C>            <C>               <C>            <C>
Brian McAdams                 0               0                30,000         90,000         156,250         281,250
John J. Turchi, Jr.           0               0               825,000           0          1,832,813            0
Mark P. Hershhorn             0               0               150,000        300,000         637,500       1,275,000
David J. Carman               0               0               100,000        200,000         212,500         425,000
James A. Jernigan             0               0               111,667         68,333         551,666         194,585
John J. Sullivan              0               0                16,667         33,333          47,918          95,833
    
</TABLE>
- -----------------
(1)      Values are calculated by subtracting the exercise price from the fair
         market value as of the exercise date or fiscal year end, as
         appropriate. Values are reported before any taxes associated with
         exercise or subsequent sale of the underlying stock.

Compensation of Directors

         From April 1, 1994 until December 31, 1994, non-employee Directors of
the Company received an annual fee of $18,000 and a fee of $1,000 for each
committee meeting attended. In addition, Directors were reimbursed for expenses
incurred in connection with their attendance at meetings of the Board of
Directors and committees thereof.


         Beginng January 1, 1995, each Director who is not an employee of the
Company is paid an annual fee of $25,000 a year for his or her service as a
Director, and an additional $1,000 per calendar quarter for each committee on
which he or she serves, subject to an adjustment based on attendance at
committee meetings during each quarter. Pursuant to the same set of resolutions
approved by the Board, a Director may also receive an additional $2,000 a year
for service as a committee chairman, over and above the payment for committee
service. Directors who are employees of the Company do not receive additional
compensation for their service on the Board or on any committee thereof. During
the fiscal year ended March 31, 1995, the Company incurred expenses of $131,500
for directors fees for all meetings.


                         COMPENSATION COMMITTEE REPORT

         The following report shall not be deemed incorporated by reference by
any general statement incorporating by reference this Proxy Statement into any
filing under the Securities Act of 1933 or under the Securities Exchange Act of
1934, except to the event that the Company specifically incorporates this
information by reference, and shall not otherwise be deemed filed under such
Acts.

         The executive compensation program of the Company is administered by
the Compensation Committee, which is composed of two independent, non-employee
directors. The function of the Compensation Committee is to review general
compensation policies and to review recommendations made regarding the
compensation of executive officers. The Company seeks to provide executive
compensation that will support the achievement of the Company's financial goals
while attracting and retaining talented executives and rewarding superior
performance.

                                      -26-
<PAGE> 29

         This report covers the compensation of the Chief Executive Officer and
the Company's executive officers for the year ended March 31, 1995, the
Company's most recent complete fiscal year, as required under applicable rules
of the Securities and Exchange Commission.

Compensation Philosophy for 1995 and Thereafter

         In designing its compensation programs for 1995 and thereafter, the
Committee intends that compensation should reflect individual performance and
the value created for shareholders while supporting the Company's strategic
goals. This represents a shift in emphasis from prior years, in which
performance of the Company was not necessarily linked to individual
compensation. The new compensation programs in effect and proposed to
shareholders reflect the following philosophy:

         *  Compensation should be meaningfully related to the value created
            for shareholders in share price and earnings per share.

         *  While compensation opportunities should be based on individual
            contributions, the actual amounts earned by executives under
            variable compensation programs should be determined primarily by
            how well the Company performs.

         *  Compensation programs should support the short term and long term
            strategic objectives of the Company.

         *  Compensation programs should encourage and support equity ownership
            by executives and managers of the Company.

Payments and Measurement

         The Company's executive compensation is based on three components, each
of which is intended to serve the overall compensation philosophy.

         Base Salary. Base salaries for executive officers are initially
determined based upon a subjective evaluation by the Compensation Committee of
the responsibilities of the position held and the experience of the individual,
with reference to the officer's prior salary history and the competitive
marketplace for executive talent generally. The Company compares itself to a
peer group of companies in related businesses, as well as competition within the
Philadelphia area. Salaries for executives are reviewed by the Committee on an
annual basis, and may be increased or decreased based on the Committee's
determination of the individual's contribution to the Company.
   
      The Bonus Plan for Year ended March 31, 1995. The executive
compensation program consisted in the fiscal year ended March 31, 1995 of base
salary and a bonus plan based on the Company's net income and return on
shareholders' equity in excess of defined levels. During the fiscal year ended
March 31, 1995, the Company's net income and return on shareholders' equity did
not exceed the levels defined in the Company's executive compensation program,
and no incentive bonuses were paid. The amount of bonus funds distributed under
the bonus plan is calculated at the end of each fiscal year according to
guidelines set out in the bonus plan. The guidelines for determining bonus funds
distributed under the Company's bonus plan provide that no bonus distribution
will be made until net after-tax earnings of the Company provide a return on
shareholders' equity of more than 12%. Amounts contributed to the bonus pool may
range from 20% to 33% of the excess of net income over the threshold levels set
forth in the plan. The bonus pool is allocated to participants in accordance
with their predetermined bonus pool shares. Effective April 1, 1995, the bonus
plan was replaced by the Management Incentive Plan (as described below) 
approved by the Company's stockholders at its last annual meeting.
    

                                      -27-
<PAGE> 30

         Long Term Incentives. In the past, long term incentives have been
provided through annual grants of stock options to the named executives and
others. Stock options have been granted with exercise prices set at the
prevailing market value and will only have value to the executives if the
Company's stock price increases. The Committee approved the grant of options to
Messrs. McAdams and Costalas in January 1995, and Mr. Hershhorn in August 1994,
in connection with the employment of these individuals by the Company, and to
certain other executive officers. (See "Executive Compensation - Employment
Agreements.")

         The Committee does not intend to grant additional options pursuant to
the 1991 Stock Option Plan and expects to rely on the Management Incentive Plan
to provide appropriate incentives to covered employees, including the most
highly compensated executed officers.

1995 Management Incentive Plan

         The 1995 Management Incentive Plan (the "Management Incentive Plan"),
has replaced the Company's annual bonus program. Under the Management Incentive
Plan, eligible management personnel will receive corporate and individual
performance units at the beginning of each of the Company's fiscal years
(commencing April 1, 1995) which will provide incentive compensation based upon
predetermined corporate and individual goals.

         The corporate goals, which will be fixed by the Board, based on the
recommendations of the Compensation Committee, include (i) attainment of a
specific share price, (ii) attainment of a specific earnings per share of common
stock outstanding, and (iii) achievement of specific strategic objectives. The
value of performance units will depend upon the extent to which the corporate
goals for the fiscal year were achieved, and the maximum award cannot be
received unless each of the corporate goals have been met. The value of
individual units will depend upon both corporate success and individual
performance. Units assigned will vary from individual to individual, and the
targeted, maximum awards range from 11% to 110% of base salary.

         Payment of awards to the Chairman, Vice Chairman, President and
Executive Vice Presidents of the Company will be made 50% in cash and 50% in
common stock of the Company, and payment to other participants will be 90% in
cash and 10% in common stock, although such participants may elect to receive,
instead of 10%, 20% or 30% of the incentive payment in stock.

Compensation of the Chief Executive Officer
   
         For the fiscal year ended March 31, 1995, Mr. Turchi, the Chief
Executive Officer of the Company until September 1994, was compensated pursuant
to the terms of an employment agreement dated September 23, 1993. This agreement
provided for a base salary of $600,000 per year, subject to adjustment, plus
amounts receivable under the bonus plan then in effect, together with certain
other benefits. No bonus was paid to Mr. Turchi during the fiscal year ended
March 31, 1995. Mr. Turchi also received options to purchase a total of 750,000
shares of common stock of the Company pursuant to the agreement, which were to
vest at the rate of 250,000 shares per year beginning one year after the grant.
Mr. Turchi resigned his position and terminated his employment in September 1994
and resigned as a director in December 1994. See "Separation and Consulting
Agreements - John J. Turchi, Jr."
    
         The Compensation Committee at the time believed that the cash and
incentive compensation provided under the contract described above were
appropriate in light of Mr. Turchi's past and expected future contributions to
the Company, and information on compensation paid to other chief executive
officers. The Company's performance during Mr. Turchi's tenure as Chief
Executive Officer in the fiscal year ended March 31, 1995 was disappointing and,
as noted above, Mr. Turchi resigned his position and terminated his employment
in September 1994.

                                      -28-
<PAGE> 31


         Following Mr. Turchi's departure, the Board elected Mr. McAdams as the
Chief Executive Officer, and he became a full-time employee in December 1994
pursuant to an employment contract (See "Executive Compensation-Employment
Agreements"). From the time Mr. McAdams was appointed as Chief Executive Officer
of the Company until his employment contract became effective, he was
compensated at the rate of $6,000 per month. During such time, Mr. McAdams
devoted his full time to resolving the problems of the Company and relinquished
his directors fees. Mr. McAdams' compensation for this period and his
compensation pursuant to his employment contract was determined based upon an
evaluation of his contribution to the Company as a Director, the compensation
paid to executives of other similar companies and on his position and
compensation at his former employer.

         In April 1995, Mr. McAdams, with the approval of the Board, formed the
office of the Chairman, and appointed Mr. Hershhorn as his successor as the
Company's Chief Executive Officer. The Company and Mr. Hershhorn entered into an
employment agreement in August 1994 pursuant to which Mr. Hershhorn was to be
employed as the Company's President and would receive an annual base salary of
$425,000 and the grant of options, among other things (See "Executive
Compensation - Employment Agreements"). Mr. Hershhorn's compensation was based
on an analysis of the compensation paid to the Company's prior President and
other executives of similar companies, Mr. Hershhorn's expected contribution to
the Company's business, and Mr. Hershhorn's position and compensation at his
former employer. As Chief Executive Officer, Mr. Hershhorn continues to be
compensated under his employment agreement.


         The Compensation Committee believes that Mr. McAdams' and Mr.
Hershhorn's leadership in (i) effecting organizational changes within the
Company, (ii) improving the Company's business in existing and new markets,
(iii) developing new business relationships and solidifying the Company's
current relationships, (iv) consummating the sale of the Units (See "Certain
Relationships and Related Transactions - Private Placement), and (v) improving
the performance of the Company's Common Stock, has significantly improved the
Company's performance. In light of these contributions and expected future
contributions, the Compensation Committee believes that the compensation paid to
each of Messrs. McAdams and Hershhorn was and continues to be appropriate.


The Compensation Committee of National Media Corporation


         Jon W. Yoskin, II
         Frederick S. Hammer

         

                                      -29-
<PAGE> 32

                      COMPARATIVE STOCK PERFORMANCE GRAPH

         The graph below compares the cumulative total stockholder return on the
Common Stock with the cumulative total stockholder return of (i) the Russell
2000 Index, and (ii) an index of four companies in the Company's peer group (the
"Peer Group Index"), assuming an investment of $100 on March 31, 1990 in each of
the Common Stock of the Company, the stocks comprising the Russell 2000 Index
and the stocks comprising the Peer Group Index. The companies in the Peer Group
Index are Fingerhut Companies, Inc., Home Shopping Network, Inc., Hanover
Direct, Inc. (formed September 1993 and formerly known as Horn & Hardart
Company) and Lillian Vernon Corporation. The Company previously used a peer
group which included the companies listed above, as well as QVC Network, Inc.
("QVC") and Regal Communications Corporation ("Regal"). The Company has
determined that because the common stock of QVC is no longer publicly traded and
because Regal is involved in bankruptcy reorganization proceedings, the
inclusion of QVC and Regal in the peer group would artificially skew the results
of the peer group and, therefore, is no longer appropriate.


<TABLE>
<CAPTION>
                                                    Cumulative Total Return
                                                    -----------------------
                                       3/90    3/91    3/92     3/93     3/94      3/95

<S>                                   <C>      <C>     <C>      <C>      <C>       <C>
National Media Corporation             100      38       52      132      113       106
Peer Group                             100      85      106      132      206       106
Russell 2000                           100     107      129      149      165       174
</TABLE>

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Lease of Office Space

         The Company leases office space for its principal executive offices in
Philadelphia, Pennsylvania. The lease, which commenced in November 1992 and runs
for a period of ten years, provides for the Company to rent approximately 29,795
square feet. The initial rent for years one through five is $14.75 per square
foot with an increase to $15.75 per square foot effective for years six through
ten. The lease provides that it may be terminated by the Company at the end of
the initial five year period upon at least six months written notice and the
payment of a termination fee equal to six months rent (the "Termination Fee").
This building is owned by Mergren Associates ("Mergren"), a company owned by
John J. Turchi, Jr., the Company's former Chairman of the Board and Chief
Executive Officer. An independent real estate firm engaged by the Company
determined that the lease was based on fair market conditions at the time of
inception. The building is managed by another independent real estate firm. The
Company believes the terms of the agreement are fair to the Company.

         In connection with the execution and delivery of the Settlement
Agreement and the Telemarketing Agreement, the Company, John J. Turchi, Jr. and
Mergren entered into a Letter Agreement dated April 13, 1995 (the Letter
Agreement"). Because Mr. Turchi was a named party to the ValueVision Litigation
(see "Proposal II-General"), Mr. Turchi's agreement was necessary in order to
effect the Settlement Agreement. The Company and ValueVision approached Mr.
Turchi to obtain his consent to the Settlement Agreement. Mr. Turchi agreed that
he would execute the Settlement Agreement if the Company agreed to enter into
the Letter Agreement. Pursuant to the Letter Agreement, the Company exercised
its option to terminate, effective October 31, 1997, the lease with Mergren and

                                      -30-
<PAGE> 33


in connection with such termination has paid Mergren the sum of $219,738.12, 
constituting the Termination Fee, calculated as set forth in the Lease. The 
Letter Agreement also provides that Mr. Turchi will vote all of the shares of 
Common Stock which he owns or controls in favor of the Telemarketing Agreement 
and the transactions contemplated thereby. 


Separation and Consulting Agreements

         John J. Turchi, Jr.

         On September 12, 1994 the Company and John J. Turchi, Jr. entered into
a separation agreement pursuant to which, among other things, Mr. Turchi
resigned as Chairman of the Board and Chief Executive Officer of the Company. On
December 21, 1994, the Company and Mr. Turchi entered into further agreements
(including a consulting agreement) in part amending the earlier separation
agreement. Pursuant to such agreements the Company agreed to (i) pay Mr. Turchi
the sum of $300,000 in six (6) equal monthly installments of $50,000 commencing
October 1994, (ii) forgive two notes made by Mr. Turchi, one in the principal
amount of $80,750 and one in the principal amount of $1,565,439.25 and (iii)
retain Mr. Turchi as a consultant for a term of 36 months.

         Pursuant to the terms of Mr. Turchi's Consulting Agreement, Mr. Turchi
agreed to hold himself available to perform consulting services for the Company
as requested by the Chairman or Vice Chairman of the Board for a maximum of 12
hours per month for a period of 36 months. The consulting services to be
provided by Mr. Turchi are intended to involve every aspect of the Company's
business, including information and related matters about vendors and customers
of the Company. The Consulting Agreement provides that Mr. Turchi will be paid
at the rate of $2,000 per month for the period January 1995 - March 1995,
$40,000 per month for the period April 1995 - September 1995 and $2,000 per
month for the period October 1995 until the termination of the agreement. The
consulting agreement is not cancelable by the Company. As long as he continues
to serve as a consultant to the Company, Mr. Turchi will continue to be eligible
to participate in the 1991 Option Plan and stock options granted to him under
such plan, but yet unexercised will not terminate until 90 days after the
termination of his services as a consultant. The option agreements pursuant to
which Mr. Turchi was granted such stock options have been amended to provide
that Mr. Turchi may not pay the exercise price of such stock options by
delivering a promissory note.

   
         Pursuant to the Letter Agreement, the Company agreed to accelerate the
payment to Mr. Turchi pursuant to the Consulting Agreement the sum of $277,500
as well as reimburse Mr. Turchi $50,000 for certain legal fees and associated
costs he incurred in connection with the ValueVision Litigation and certain
other matters to which Mr. Turchi and the Company are parties. The Letter
Agreement also provides that Mr. Turchi will continue to provide consulting
services for the Company until December 20, 1997 and will be paid $500.00 per
month for such services.

         The aggregate consideration payable to Mr. Turchi (or to Mergren
Associates) pursuant to the Separation and Consulting Agreements and the
Letter Agreement is $2,920,000 ($300,000 of which represents consulting fees).
    

Promissory Notes

         Under the Company's 1988 Stock Option Plan and 1991 Stock Option Plan,
participants may be entitled, in the discretion of the Company's Compensation
Committee at the time of grant, to purchase shares of Common Stock issued upon
the exercise of options through a nominal cash payment and the delivery of a
promissory note (a "Note") to the Company for the balance of the exercise price.
Interest on the Notes is payable quarterly. The interest rate and term of the
Notes vary depending upon the option plan specifications at the time the Notes
were issued. Notes must be paid down proportionately as Common Stock purchased
in connection with their issuance is sold. If a Note maker's employment is

                                      -31-
<PAGE> 34

terminated before the Note has been paid in full, the Note is due at such time
(except as noted below and with respect to a note made by a former executive of
the Company in the original principal amount of $1.364 million, which is due and
payable on September 30, 1996, if not paid earlier). Certain of the Company's
current and former executive officers have outstanding balances on Notes issued
to the Company since the beginning of the last fiscal year.


         John J. Turchi, Jr.

         See "Separation Agreement - John J. Turchi, Jr."

         David J. Carman

         The Company holds one Note made by Mr. Carman in the principal amount
of $199,000 bearing interest at a rate of 3.79% per annum. In December 1994, in
consideration of the waiver by Mr. Carman of certain rights under his employment
agreement, such Note was amended to provide that in the event Mr. Carman ceases
to be an employee of the Company, such Note shall not be payable immediately but
shall be payable over three years, in equal quarterly installments of principal,
beginning ninety days after the termination of such employment, and one final
payment of all outstanding principal and interest.

         James A. Jernigan

         See "Advances - James A. Jernigan"

         John J. Sullivan

           The Company holds one Note made by Mr. Sullivan bearing interest at a
rate of 3.87% per annum. The amount of indebtedness owned by Mr. Sullivan on
this Note is $149,250. In December 1994, in consideration of the waiver by Mr.
Sullivan of certain rights under his employment agreement, such Note was amended
to provide that in the event Mr. Sullivan ceases to be an employee of the
Company, such Note shall not be payable immediately but shall be payable over
three years, in equal quarterly installments of principal, beginning ninety days
after the termination of such employment, and one final payment of all
outstanding principal and interest.






Advances

         David J. Carman
   
         In 1993 and 1994, the Company advanced Mr. Carman the aggregate amount
of $75,000 in the form of payments under a Company lease for his overseas
housing. The Company subsequently determined that Mr. Carman's employment
agreement did not require it to make such payments and beginning June 1994, Mr.
Carman made bi-monthly payments to the Company in the aggregate amount of
$40,000 which were credited against this advance. Effective October 1, 1994, Mr.
Carman's employment agreement was revised to include his use of an apartment
leased by the Company for his overseas housing. In connection with such
    
                                      -32-
<PAGE> 35

revision, the balance of the advance was forgiven by the Company. In December,
1994, the Board approved the reimbursement to Mr. Carman of the amount
previously repaid to the Company.

         James A. Jernigan
   
         The Company has made advances to Mr. Jernigan in the aggregate amount
of $106,218. Such advances used by Mr. Jernigan to defray certain costs of
relocation made at the request of the Company. An advance in the amount of
$70,000 is evidenced by a Note bearing interest at a rate of 6.875% per annum.
To secure his obligation under the Note, Mr. Jernigan has given the company a
lien and security interest in and to stock options previously granted to him to
purchase 75,000 shares of Common Stock.
    

Telemarketing Agreement and ValueVision Warrants


         On April 13, 1995, the Company entered into the Settlement Agreement,
the Telemarketing Agreement and Joint Venture Agreement with, among others,
ValueVision, as further described above under Proposal II. The Telemarketing
Agreement provides, among other things, that the Company will issue to
ValueVision the ValueVision Warrants. ValueVision currently owns approximately
8.1% of the Company's issued and outstanding shares of Common Stock. The
effectiveness of the Settlement Agreement and the Telemarketing Agreement are
subject to the approval of the Company's stockholders. The Settlement Agreement,
Telemarketing Agreement, Joint Venture Agreement and ValueVision Warrants are
described more fully under "Proposal II."


Joint Venture Agreement

         On April 13, 1995 the Company entered into a Joint Venture Agreement
with ValueVision (the "Joint Venture Agreement"). The Joint Venture
Agreement provides that if at any time prior to April 13, 1999 (i) ValueVision
intends to conduct an infomercial business in any market outside of the United 
States or Canada, or (ii) the Company intends to conduct television home 
shopping in any market outside of the United States or Canada, such party shall 
negotiate with the other party to establish a joint venture to conduct such 
business.


Holder Warrants
   
         Subject to the receipt of stockholder approval, the Company will issue
to the Holders, the Holder Warrants as further described above under Proposal
III. Safeguard Scientifics (Delaware), Inc. ("Safeguard"), the beneficial owner
of approximately 5.9% of the Company's issued and outstanding shares of Common
Stock, will be issued Holder Warrants to purchase 300,000 shares of Common
Stock, and Technology Leaders II L.P. and Technology Leaders II Offshore C.V.
(collectively, "Technology Leaders"), affiliates of Safeguard, will be issued
Holder Warrants to purchase an aggregate of 100,000 shares of Common Stock. Ira
M. Lubert, a director of the Company and a Managing Director of the general
partner of Technology Leaders, will be issued Holder Warrants to purchase 50,000
shares of Common Stock. For a more complete description of the stock ownership
of Safeguard, Technology Leaders, Ira M. Lubert and their affiliates see
"Security Ownership of Certain Beneficial Owners." For a more complete
description of the Holder Warrants see "Proposal III."
    

Other Agreements

         As of August 26, 1994, the Company entered into an agreement with
Buckeye Communications, Inc. ("Buckeye") and Mark P. Hershhorn pursuant to which
Mr. Hershhorn resigned as an officer and director of Buckeye and its
subsidiaries and joined the Company as President and Chief Operating Officer.
Mr. Hershhorn retains an equity interest in Buckeye and served as a consultant
to Buckeye for a period of six months from the date of the agreement.

         In exchange for the release by Buckeye of Mr. Hershhorn from his
obligations under an employment agreement, the Company (i) issued to Buckeye
stock options to purchase 25,000 shares of Common Stock at an exercise price of
$4.25 per share and (ii) agreed to enter into certain other transactions with
Buckeye upon the consummation of cash infusions to the Company in the aggregate
principal amount of $10,000,000. Based upon the consummation of such infusions,
and in accordance with the agreement, on January 13, 1995, the Company (i)

                                      -33-
<PAGE> 36


reimbursed Buckeye approximately $100,000 for certain expenses, (ii) purchased a
block of the common stock of Positive Response Television, Inc. from Buckeye,
(iii) agreed to enter into negotiations with Buckeye regarding a joint venture 
relating to Major League Properties and (iv) issued additional stock options to 
purchase 75,000 shares of Common Stock at an exercise price of $4.25.

         McAdams, Richman & Ong, an advertising firm of which Mr. McAdams,
the Company's Chairman of the Board and Chairman of the Executive Committee, was
the President and CEO, and is currently a director, performed certain services
for the Company in connection with the preparation of the Company's 1995 Annual
Report to Stockholders and other matters. McAdams, Richman & Ong was paid less
than $60,000 for such services.



Private Placement

         From October 1994 through January 1995, the Company offered and sold
255,796 investment units (the "Units"), each Unit consisting of one (1) share of
Series B Convertible Preferred Stock (the "Series B Preferred Stock") and a
warrant to purchase up to twelve (12) shares of Common stock (the "Private
Placement Warrants") in a private placement.

         Each share of Series B Preferred Stock is immediately convertible into
ten (10) shares of Common Stock (subject to adjustment). Each Private Placement
Warrant is exercisable beginning one (1) year after the date of issuance and
expires at the end of ten (10) years from the date of issuance. Certain of the
Private Placement Warrants become exercisable as early as October 5, 1995. The
Common Stock issuable pursuant to the conversion of the Series B Preferred Stock
and upon exercise of the Private Placement Warrants is subject to registration
for resale by the holders thereof. The following sets forth the name of each
director and executive officer of the Company who purchased Units in the private
placement, the number of Units purchased, the price per Unit paid, and the
exercise price of the Private Placement Warrants received:

                                      -34-
<PAGE> 37

<TABLE>
<CAPTION>
           Name(1)                   Number of Units              Price per Unit           Warrant Exercise Price
           -------                   ---------------              --------------           ----------------------
<S>                                  <C>                          <C>                       <C>
Charles L. Andes                          1,250                       $40.00                       $4.80
David J. Carman                           2,500                        40.00                        4.80
Frederick P. Hammer                       2,500                        47.80                        5.74
Mark P. Hershhorn                         5,000                        40.00                        4.80
Ira M. Lubert                             1,250                        40.00                        4.80
John J. Sullivan                          1,875                        40.00                        4.80
Jon W. Yoskin, II                         3,546                        42.30(2)                     5.07(2)

</TABLE>

(1)      Other than the Units purchased by Mr. Hammer and certain of the Units
         purchased by Mr. Yoskin, all Units purchased in the Private Placement 
         by directors and executive officers of the Company were purchased at 
         the same prices offered other investors.

(2)      Represents the average price per Unit payed by Mr. Yoskin and the
         average warrant exercise price. Mr. Yoskin purchased 2,500 units at a
         price of $40.00 per unit with a corresponding warrant exercise price
         of $4.80 and 1,046 units at a price of $47.80 per unit with a
         corresponding warrant exercise price of $5.74.

Note and Warrant Purchase Agreement

         The Company and certain of its subsidiaries entered into a Note and
Warrant Purchase Agreement dated October 19, 1994 with Safeguard Scientifics
(Delaware), Inc. ("Safeguard"), pursuant to which it issued promissory notes
in the aggregate principal amount of $5 million, and warrants to purchase
2,250,000 shares of Common Stock at any time from and after September 30, 1995
until September 30, 2004 for a purchase price of $4.80 per share of Common
Stock.
   
         Such promissory notes bear interest on the unpaid principal amount at
a floating rate equal to the prime rate of Midlantic Bank, N.A., as it shall
be announced from time to time by such bank, plus .5%, payable, monthly in
arrears, on the first day of each month, commencing November 1, 1994. The
entire principal amount of the such notes is payable on September 30, 1999.
The Notes are secured by a lien on all of the inventory, receivables,
trademarks, tradenames, service marks, copyrights and all other assets of the
Company and its subsidiaries including Media Arts International, Ltd. and
Quantum International Ltd. Such lien on certain non-domestic assets of the
Company is subordinate to a lien held by Barclays Bank Plc.
         
         Certain of such promissory notes were transferred by Safeguard to 
certain of its affiliates and other persons. Subsequent to such transfers, all 
such promissory notes were transferred to Meridian Bank, and certain transferors
became limited guarantors of such promissory notes.


Indemnification Payments

         The Company has made required indemnification payments to present and
former officers and directors in connection with pending securities class and
derivative actions against the Company and such individuals. The Company may be
required to pay additional amounts for indemnification in connection with these
actions.


                                      -35-
<PAGE> 38
   
                                 OTHER MATTERS
    

Shareholder Proposals and Nominations for Directors for the Company's
Next Annual Meeting

   
         Any shareholder who intends to present a proposal for consideration at
the Company's next annual meeting of stockholders intended to occur on or about
August 30, 1996, must, on or before April 3, 1996, submit his proposal to
the Company in order to have the Company consider the inclusion of such proposal
in the Company's Proxy Statement and form of proxy relating to such annual
meeting. Reference is made to Rule 14a-8 under the Securities Exchange Act of
1934, as amended, for information concerning the content and form of such
proposal and the manner in which such proposal must be made.


         Nominations for election to the Board of Directors at the Company's
next annual meeting may be made only in writing by a shareholder entitled to
vote at such annual meeting and must be addressed to the Secretary, National
Media Corporation, 1700 Walnut Street, Philadelphia, PA 19103. Nominations must
be received by the Secretary on or before April 3, 1996, and must be
accompanied by the written consent of the nominee. Nominations should also be
accompanied by a description of the nominee's business or professional
background and otherwise contain the information required by Schedule 14A of the
Securities Exchange Act of 1934, as amended.
    

Other Business

         The Board of Directors is not aware of any other matters that may be
brought before the Meeting. If other matters not now known come before the
Meeting, the persons named in the accompanying form of proxy or their
substitutes will vote such proxy in accordance with their judgment.


Independent Public Accountants

         Representatives of Ernst & Young LLP are expected to be present at the
Annual Meeting, will have the opportunity to make a statement if they desire to
do so, and are expected to be available to respond to appropriate questions.



Annual Report to Stockholders

         A copy of the Company's Annual Report to Stockholders which contains
copies of the Company's audited financial statements is being sent to
stockholders with this Proxy Statement.


Annual Report on Form 10-K


         THE COMPANY WILL FURNISH WITHOUT CHARGE TO ANY STOCKHOLDER, UPON THE
WRITTEN OR ORAL REQUEST OF SUCH PERSON, A COPY OF THE COMPANY'S ANNUAL REPORT ON
FORM 10-K. REQUESTS FOR THIS REPORT SHOULD BE ADDRESSED TO MARSHALL A. FLEISHER,
SECRETARY OF NATIONAL MEDIA CORPORATION, 1700 WALNUT STREET, PHILADELPHIA,
PENNSYLVANIA 19103, TELEPHONE NUMBER (215) 772-5000.


                                      -36-
<PAGE> 39

                           NATIONAL MEDIA CORPORATION

                               COMMON STOCK PROXY

                       THIS PROXY IS SOLICITED ON BEHALF
                           OF THE BOARD OF DIRECTORS


         I hereby constitute and appoint Marshall A. Fleisher and James M.
Gallagher and each of them acting individually my true and lawful agents and
proxies, with full power of substitution in each, to vote all shares held of
record by me at the Annual Meeting of Shareholders of National Media Corporation
to be held on August 30, 1995 and any adjournments or postponements thereof. I
direct said proxies to vote as specified on the reverse side.


UNLESS OTHERWISE SPECIFIED, ALL SHARES WILL BE VOTED FOR THE ELECTION OF ALL
NOMINEES LISTED AND FOR EACH OF THE PROPOSALS TO BE ACTED UPON AT THE MEETING.
THIS PROXY ALSO DELEGATES DISCRETIONARY AUTHORITY TO VOTE WITH RESPECT TO ANY
OTHER BUSINESS WHICH MAY PROPERLY COME BEFORE THE MEETING OR ANY ADJOURNMENT OF
POSTPONEMENT THEREOF.

          PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY.
                                 [Reverse Side]

1. Election of Directors          To withhold authority to vote for any 
FOR            WITHHOLD           individual nominee, strike a line through the 
all            AUTHORITY          nominee's name listed below:
nominees       to vote for
listed         all nominees
(except as                        David J. Carman            Frederick S. Hammer
indicated to                      Constantinos I. Costalas   Mark P. Hershhorn
the contrary                      Albert R. Dowden           Brian McAdams
at right)                         Michael J. Emmi            Jon W. Yoskin, II
 / /              / /

2.       Proposal II to approve a Telemarketing, Production and Post-Production
         Agreement dated April 13, 1995 by and between the Company and
         ValueVision International, Inc. ("ValueVision") and to approve the
         issuance by the Company to ValueVision of warrants to purchase up to
         500,000 shares of the Company's common stock, par value $.01 per share,
         at a price of $8.865 per share.

FOR        AGAINST         ABSTAIN

/ /         / /              / /

<PAGE> 40

3.       Proposal III to approve the issuance of warrants to purchase an
         aggregate of 500,000 shares of Common Stock at a price of $10.00 per
         share to certain persons who were holders of certain of the Company's
         debt.

FOR       AGAINST         ABSTAIN

/ /         / /             / /

                                            THE UNDERSIGNED HEREBY REVOKES ALL
                                            PREVIOUS PROXIES FOR THE MEETING
                                            AND ACKNOWLEDGES RECEIPT OF THE
                                            NOTICE OF ANNUAL MEETING AND PROXY
                                            STATEMENT OF NATIONAL MEDIA
                                            CORPORATION


                                            Date:________________________, 1995

                                            ___________________________________

                                            ___________________________________
                                            
                                            By:________________________________
                                               
                                            NOTE: Please sign this proxy exactly
                                            as name(s) appear in address. When
                                            signing as attorney-in-fact,
                                            executor, administrator, trustee or
                                            guardian, please add your title
                                            as such.


<PAGE> 41

                           NATIONAL MEDIA CORPORATION

                         SERIES B PREFERRED STOCK PROXY

                       THIS PROXY IS SOLICITED ON BEHALF
                           OF THE BOARD OF DIRECTORS


         I hereby constitute and appoint Marshall A. Fleisher and James M.
Gallagher and each of them acting individually my true and lawful agents and
proxies, with full power of substitution in each, to vote all shares held of
record by me at the Annual Meeting of Shareholders of National Media Corporation
to be held on August 30, 1995 and any adjournments or postponements thereof. I
direct said proxies to vote as specified on the reverse side.


UNLESS OTHERWISE SPECIFIED, ALL SHARES WILL BE VOTED FOR THE ELECTION OF ALL
NOMINEES LISTED AND FOR EACH OF THE PROPOSALS TO BE ACTED UPON AT THE MEETING.
THIS PROXY ALSO DELEGATES DISCRETIONARY AUTHORITY TO VOTE WITH RESPECT TO ANY
OTHER BUSINESS WHICH MAY PROPERLY COME BEFORE THE MEETING OR ANY ADJOURNMENT OF
POSTPONEMENT THEREOF.

          PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY.
                                 [Reverse Side]

1. Election of Directors          To withhold authority to vote for any 
FOR            WITHHOLD           individual nominee, strike a line through the 
all            AUTHORITY          nominee's name listed below:
nominees       to vote for
listed         all nominees
(except as                        Charles L. Andes           Ira M. Lubert
indicated to                      
the contrary                      
at right)                         
 / /              / /

2.       Proposal II to approve a Telemarketing, Production and Post-Production
         Agreement dated April 13, 1995 by and between the Company and
         ValueVision International, Inc. ("ValueVision") and to approve the
         issuance by the Company to ValueVision of warrants to purchase up to
         500,000 shares of the Company's common stock, par value $.01 per share,
         at a price of $8.865 per share.

FOR        AGAINST         ABSTAIN

/ /         / /              / /

<PAGE> 42

3.       Proposal III to approve the issuance of warrants to purchase an
         aggregate of 500,000 shares of Common Stock at a price of $10.00 per
         share to certain persons who were holders of certain of the Company's
         debt.

FOR       AGAINST         ABSTAIN

/ /         / /             / /

                                            THE UNDERSIGNED HEREBY REVOKES ALL
                                            PREVIOUS PROXIES FOR THE MEETING
                                            AND ACKNOWLEDGES RECEIPT OF THE
                                            NOTICE OF ANNUAL MEETING AND PROXY
                                            STATEMENT OF NATIONAL MEDIA
                                            CORPORATION


                                            Date:________________________, 1995

                                            ___________________________________

                                            ___________________________________
                                            
                                            By:________________________________

                                            NOTE: Please sign this proxy exactly
                                            as name(s) appear in address. When
                                            signing as attorney-in-fact,
                                            executor, administrator, trustee or
                                            guardian, please add your title
                                            as such.



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