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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
EXCHANGE ACT OF 1934
Date of Report (Date of earliest event reported) August 13, 1996
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NATIONAL MEDIA CORPORATION
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(Exact name of registrant as specified in charter)
Delaware I-6715 13-2658741
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(State or other juris- (Commission File Number) (IRS Employer Identi-
diction of incorporation) fication No.)
1700 Walnut Street, Philadelphia, PA 19103
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(Address of principle executive offices) (Zip Code)
Registrant's telephone number, including area code 215-772-5000
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N/A
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(Former name or former address, if changed since last report.)
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Exhibit Index appears on Page 4
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Item 5: Other Events.
On August 13, 1996, Registrant announced that it had completed the
acquisition (the "Acquisition") of Nancy Langston & Associates, Inc., a
nationally-known media buying agency located in Phoenix, Arizona. A copy of the
press release announcing the Acquisition is attached hereto as Exhibit 99.
Item 7. Financial Statements, Pro Forma Financial Information and Exhibits.
(c) Exhibits.
99 Press release dated August 13, 1996.
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
NATIONAL MEDIA CORPORATION
(Registrant)
Date: August 26, 1996 By: /s/ James M. Gallagher
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Name: James M. Gallagher
Title: Vice President and Chief Financial
Officer
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EXHIBIT INDEX
Exhibit No.
99 Press release dated August 13, 1996.
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EXHIBIT 99
NATIONAL MEDIA CORPORATION ACQUIRES
NANCY LANGSTON & ASSOCIATES, INC.
Terms of the Acquisition Were Not Disclosed
Philadelphia, PA, August 13, 1996 - National Media Corporation (NYSE:NM) today
announced it had acquired Nancy Langston & Associates, Inc., a nationally known
media buying agency located in Phoenix, Ariz.
Nancy Langston, President of the company, was formerly a president of a National
Media Corporation subsidiary company. "It is a pleasure to rejoin a company
which is the most important international force in our industry," Ms. Langston
said.
Nancy Langston and Associates will remain in Phoenix, operating under the same
name, as a wholly owned subsidiary.
Mark P. Hershhorn, President and Chief Executive Officer of National Media
Corporation, said, "Nancy Langston has built an outstanding team and a
well-deserved positive reputation in the television industry as a media buyer
for some of our major competitors. We're excited to have her back at National
Media."
National Media Corporation is the world's largest publicly held infomercial
company and has built a strong, integrated, global consumer marketing company
through its expertise in transactional television and, with its subsidiary
companies, brings infomercial programming to more than 270 million households
worldwide.
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[To request previous press releases on National Media Corporation please
contact, PR Newswire at (800) 758-5804 Ext 604644]
