NATIONAL MEDIA CORP
8-K, 1996-05-31
CATALOG & MAIL-ORDER HOUSES
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<PAGE>

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549


                                    FORM 8-K


                                 CURRENT REPORT
                PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
                              EXCHANGE ACT OF 1934


     Date of Report (Date of earliest event reported)   May 17, 1996
                                                      --------------------



                           NATIONAL MEDIA CORPORATION
 ------------------------------------------------------------------------------
               (Exact name of registrant as specified in charter)



     DELAWARE                         I-6715                   13-2658741
- -------------------------     ------------------------    ---------------------
(State or other juris-        (Commission File Number)    (IRS Employer Identi-
diction of incorporation)                                  fication No.)


1700 WALNUT STREET, PHILADELPHIA, PA                                    19103
- ----------------------------------------                              ---------
(Address of principle executive offices)                              (Zip Code)


Registrant's telephone number, including area code   215-772-5000
                                                   -----------------

                                       N/A
 ------------------------------------------------------------------------------
         (Former name or former address, if changed since last report.)

                  ____________________________________________


                        Exhibit Index appears on Page 27

<PAGE>

Item 2.   ACQUISITION OR DISPOSITION OF ASSETS

          On May 17, 1996, pursuant to the terms of that certain Agreement and
          Plan of Merger and Reorganization (the "Merger Agreement"), dated as
          of January 17, 1996 and amended as of April 4, 1996, by and among
          National Media Corporation (the "Company"), PRT Acquisition Corp., a
          Delaware corporation and a wholly-owned subsidiary of the Company
          ("Merger Sub"), and Positive Response Television, Inc., a California
          corporation ("PRT"), the Company acquired PRT through a tax-free
          merger (the "Merger") of PRT with and into Merger Sub.  PRT is a
          California-based direct marketing company and a producer of 
          infomercials.  Upon consummation of the Merger, the separate 
          corporate existence of PRT ceased, and the name of Merger Sub was 
          changed to "Positive Response Television, Inc.".

          Pursuant to the terms of the Merger, each share of PRT common stock
          has been converted into the right to receive .4512 shares of the
          Company's common stock.  No fractional shares will be issued.  Cash
          will be paid in lieu of any fractional shares resulting from the
          Merger in an amount equal to the fractional share interest to which a
          holder of PRT common stock (a "Holder") would otherwise be entitled
          multiplied by $18.6625, the average closing price of the Company's
          common stock on the New York Stock Exchange for the twenty (20)
          trading days prior to the consummation of the Merger.  It is presently
          anticipated that an aggregate of approximately 1,625,000 shares of the
          Company's common stock will be issued upon surrender of certificates
          representing shares of PRT common stock.

          In addition to the foregoing, an aggregate of 211,146 shares of the
          Company's common stock, representing .0586 shares of the Company's
          common stock for each share of PRT common stock outstanding at the
          effective time of the Merger, have been deposited into an escrow
          account pending the satisfaction of certain conditions described in
          the Merger Agreement and that certain Escrow Agreement, dated as of
          May 17, 1996, by and among the Company, PRT, the Shareholders'
          Representative named therein and Chemical Mellon Shareholder Services,
          L.L.C., as Escrow Agent, entered into pursuant thereto.

          At the effective time of the Merger, there were outstanding options to
          purchase an aggregate of 378,990 shares of PRT common stock under an
          existing stock option plan.  Pursuant to the terms of the Merger,
          these options have been assumed  by the Company and have been
          converted into the right to acquire an aggregate of approximately
          193,200 shares of the Company's common stock.  The exercise price of
          each such option has been similarly adjusted to reflect the exchange
          rate in the Merger.

          Upon consummation of the Merger, Merger Sub retained the employees of
          PRT and entered into five (5) year employment agreements (the
          "Employment Agreements") with each of Michael Levey, former Chairman
          and Chief Executive Officer of PRT, and Lisa Vann Levey, former Vice
          President and Secretary of PRT.

          The Employment Agreements, which are renewable for successive one year
          periods, provide that Michael Levey and Lisa Vann Levey shall be
          engaged as, and hold the positions of, Chief Executive Officer of
          Merger Sub and Vice President of Merger Sub, respectively, at annual
          base salaries of $325,000 and $200,000, respectively.  Michael Levey
          and Lisa Vann Levey shall also participate in, and be eligible for
          bonuses pursuant to, the Company's Management Incentive Plan and shall
          be entitled to participate in all other benefit programs generally
          available to officers of the Company and its subsidiaries.  In
          addition, pursuant to the Employment Agreements, each of Michael Levey
          and Lisa Vann Levey are provided with an automobile allowance.
          Furthermore, Merger Sub has agreed to maintain a life insurance
          policy, in the face amount of $2.0 million, on behalf of Mr.

                                       -2-
<PAGE>

          Levey and the Company has agreed to grant Mr. Levey options to
          purchase up to an aggregate of 300,000 shares of the Company's common
          stock.  The Employment Agreements also impose restrictions on the
          ability of each of Michael Levey and Lisa Vann Levey to sell their
          shares of the Company's common stock.  The Company has granted Michael
          Levey certain piggyback registration  rights with respect to the
          shares of the Company's common stock owned by Mr. Levey and his wife.

          Copies of the Merger Agreement, the Escrow Agreement and the
          Employment Agreements of each of Michael Levey and Lisa Vann Levey are
          attached hereto as Exhibits 2.1, 2.2, 99.1 and 99.2, respectively.


Item 5.   OTHER EVENTS

          On May 30, 1996, the Company announced that it had reached separate 
          agreements to acquire (i) all of the outstanding capital stock of 
          Prestige Marketing International Limited and Prestige Marketing 
          Limited (collectively, "Prestige Marketing"), and (ii) all of the 
          outstanding capital stock of Suzanne Paul Holdings PTy Limited 
          ("Suzanne Paul") and its subsidiaries.

          Prestige Marketing (which operates in New Zealand and throughout 
          Asia) and Suzanne Paul (which operates in Australia) are direct 
          response television marketing companies based in New Zealand and 
          Australia, respectively.

          The acquisitions will be funded by a combination of cash and shares 
          of the Company's common stock and are collectively valued at 
          approximately $27.0 million. The acquisitions are subject to 
          certain regulatory notifications and are expected to be completed 
          before the end of June, 1996.

          Three of the principals of the companies will enter into five-year 
          employment agreements upon consummation of the acquisitions.

          A copy of the press release issued by the Company announcing the 
          agreements is attached hereto as Exhibit 99.3.

Item 7.   FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS

          (a)  FINANCIAL STATEMENTS OF BUSINESSES ACQUIRED.

<TABLE>
<CAPTION>

  POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES CONSOLIDATED FINANCIAL STATEMENTS


                         INDEX TO FINANCIAL STATEMENTS
 
<S>                                                                                     <C>
  Independent Auditors' Report........................................................   4
  Consolidated Balance Sheets, December 31, 1995 and 1994.............................   5
  Consolidated Statements of Operations, Years Ended December 31, 1995, 1994 and
   1993...............................................................................   6
  Consolidated Statements of Shareholders' Equity, Years Ended December 31, 1995, 1994
   and 1993...........................................................................   7
  Consolidated Statements of Cash Flows, Years Ended December 31, 1995, 1994 and
   1993...............................................................................   8
  Notes to Consolidated Financial Statements..........................................   9
  Consolidated Balance Sheets, March 31, 1996 (Unaudited) and December 31, 1995.......  18
  Consolidated Statements of Operations (Unaudited), Three Months Ended March 31, 
   1996 and 1995......................................................................  19
  Consolidated Statements of Cash Flows (Unaudited), Three Months Ended March 31,
   1996 and 1995......................................................................  20
  Notes to Consolidated Financial Statements (Unaudited)..............................  21

</TABLE>


                                       -3-
<PAGE>
                          INDEPENDENT AUDITORS' REPORT
The Board of Directors of
 Positive Response Television, Inc.
Sherman Oaks, California
 
    We  have  audited  the  consolidated  balance  sheets  of  Positive Response
Television, Inc. and subsidiaries (the "Company") at December 31, 1995 and  1994
and  the related consolidated statements of operations, shareholders' equity and
cash flows for each of  the three years in the  period ended December 31,  1995.
These  consolidated financial statements are the responsibility of the Company's
management. Our  responsibility is  to  express an  opinion on  these  financial
statements based on our audits.

    We  conducted  our audits  in  accordance with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audits provide a reasonable basis for our opinion.

    In  our opinion, such  consolidated financial statements  present fairly, in
all material respects, the financial  position of Positive Response  Television,
Inc.  and subsidiaries at December  31, 1995 and 1994,  and the results of their
operations and their cash flows for each of the three years in the period  ended
December 31, 1995 in conformity with generally accepted accounting principles.



Deloitte & Touche LLP

Los Angeles, California

March 25, 1996

                                      -4-
<PAGE>

              POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES

                          CONSOLIDATED BALANCE SHEETS


                           DECEMBER 31, 1995 AND 1994

                                ASSETS (NOTE 7)
 

<TABLE>
<CAPTION>
                                                                                 DECEMBER 31,    DECEMBER 31,
                                                                                     1995            1994
                                                                                --------------  --------------
<S>                                                                             <C>             <C>
CURRENT ASSETS
  Cash and cash equivalents...................................................  $      725,000  $    3,247,000
  Restricted cash (Note 7)....................................................       1,500,000       1,500,000
  Royalties receivable........................................................         663,000       1,408,000
  Accounts receivable, net of allowance for doubtful accounts of $237,000 and
   152,000, at 1995 and 1994, respectively....................................       4,887,000       1,938,000
  Inventories.................................................................       2,413,000       1,676,000
  Infomercial production costs, net of accumulated amortization of $2,873,000
   and $969,000, at 1995 and 1994, respectively...............................       1,877,000       1,272,000
  Current portion of notes receivable (Note 3)................................         381,000         314,000
  Prepaid air time............................................................       2,024,000       2,834,000
  Prepaid income taxes........................................................           2,000         862,000
  Prepaid expenses and other current assets...................................         628,000         914,000
  Deferred air time...........................................................       1,647,000       4,192,000
  Due from officers (Note 8)..................................................         121,000         193,000
                                                                                --------------  --------------
      Total current assets....................................................      16,868,000      20,350,000
NOTES RECEIVABLE, NET OF CURRENT PORTION (Note 3).............................         129,000          10,000
FURNITURE, FIXTURES AND EQUIPMENT, net (Note 4)...............................         622,000         615,000
OTHER ASSETS..................................................................         434,000         295,000
                                                                                --------------  --------------
      TOTAL ASSETS............................................................  $   18,053,000  $   21,270,000
                                                                                --------------  --------------
                                                                                --------------  --------------
 
                                     LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES
  Accounts payable............................................................  $    1,001,000  $    1,464,000
  Accrued professional fees (Note 8)..........................................         323,000         132,000
  Deferred revenues...........................................................         274,000         284,000
  Allowance for returns.......................................................       1,394,000         893,000
  Accrued Royalties...........................................................         497,000         164,000
  Other accrued expenses......................................................         783,000         590,000
  Notes payable - bank (Note 7)...............................................       1,839,000        --
  Current portion of long-term debt (Note 7)..................................          25,000          23,000
  Profit participation payable (Note 5).......................................         276,000       1,196,000
  Deferred income taxes (Note 11).............................................          20,000       1,675,000
                                                                                --------------  --------------
      Total current liabilities...............................................       6,432,000       6,421,000
LONG-TERM DEBT (Note 7).......................................................          91,000         116,000
                                                                                --------------  --------------
      Total liabilities.......................................................       6,523,000       6,537,000
                                                                                --------------  --------------
COMMITMENTS (Notes 5, 6, 7, 9, 10, 13 and 14)
SHAREHOLDERS' EQUITY (Note 10)
  Preferred stock, no par value; 5,000,000 shares authorized, none issued or
   outstanding................................................................
  Capital stock, no par value; 15,000,000 shares authorized, 3,552,986 and
   3,549,986 issued and outstanding at December 31, 1995 and 1994,
   respectively...............................................................      11,352,000      11,335,000
  Retained earnings...........................................................         178,000       3,398,000
                                                                                --------------  --------------
      Total shareholders' equity..............................................      11,530,000      14,733,000
                                                                                --------------  --------------
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY....................................  $   18,053,000  $   21,270,000
                                                                                --------------  --------------
                                                                                --------------  --------------
</TABLE>

 
                See notes to consolidated financial statements.
 
                                      -5-
<PAGE>
              POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                  YEARS ENDED DECEMBER 31, 1995, 1994 AND 1993
 
<TABLE>
<CAPTION>
                                                                         1995            1994           1993
                                                                    --------------  --------------  -------------
<S>                                                                 <C>             <C>             <C>
REVENUES
  Product sales...................................................  $   52,239,000  $   35,932,000  $    --
  Air time sales..................................................       7,610,000       4,068,000       --
  Royalty income..................................................       3,362,000       2,408,000      3,075,000
  Production income...............................................        --                43,000        750,000
  Other...........................................................         196,000          69,000       --
                                                                    --------------  --------------  -------------
    Total revenues................................................      63,407,000      42,520,000      3,825,000
                                                                    --------------  --------------  -------------
OPERATING COSTS AND EXPENSES
  Cost of goods sold..............................................      13,899,000       7,771,000       --
  Other direct operating costs....................................      48,117,000      26,589,000        801,000
  Profit participation (Note 5)...................................         314,000       1,496,000       --
  General and administrative......................................       6,047,000       3,232,000      1,720,000
  Litigation settlement, net (Note 6).............................        --              --             (150,000)
                                                                    --------------  --------------  -------------
    Total operating costs and expenses............................      68,377,000      39,088,000      2,371,000
                                                                    --------------  --------------  -------------
INCOME (LOSS) BEFORE EQUITY IN EARNINGS OF VENTURES...............      (4,970,000)      3,432,000      1,454,000
 
EQUITY IN EARNINGS OF VENTURES (Note 5)...........................        --               105,000         75,000
                                                                    --------------  --------------  -------------
INCOME (LOSS) FROM OPERATIONS.....................................      (4,970,000)      3,537,000      1,529,000
                                                                    --------------  --------------  -------------
OTHER INCOME (EXPENSE)
  Gain on exchange of venture interests (Note 5)..................        --               164,000       --
  Interest income, net............................................          78,000         111,000         (9,000)
  Other...........................................................          17,000           6,000        (41,000)
                                                                    --------------  --------------  -------------
    Total other income (expense)..................................          95,000         281,000        (50,000)
                                                                    --------------  --------------  -------------
INCOME (LOSS) BEFORE PROVISION FOR INCOME TAXES...................      (4,875,000)      3,818,000      1,479,000
PROVISION (BENEFIT) FOR INCOME TAXES (Note 11)....................      (1,655,000)      1,527,000        181,000
                                                                    --------------  --------------  -------------
NET INCOME (LOSS).................................................  $   (3,220,000) $    2,291,000  $   1,298,000
                                                                    --------------  --------------  -------------
                                                                    --------------  --------------  -------------
PRO FORMA (Note 11)
  Income before provision for income taxes........................                                  $   1,479,000
  Provision for income taxes......................................                                        592,000
                                                                                                    -------------
    Net income....................................................                                  $     887,000
                                                                                                    -------------
                                                                                                    -------------
INCOME (LOSS) PER COMMON SHARE
  Primary.........................................................         $(0.91)           $0.77          $0.49
  Fully diluted...................................................         $(0.91)           $0.74          $0.49
 
WEIGHTED AVERAGE SHARES OUTSTANDING
  Primary.........................................................       3,550,076       2,985,498      1,804,239
  Fully diluted...................................................       3,550,076       3,075,631      1,804,239
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      -6-
<PAGE>

              POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES
                CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
                  YEARS ENDED DECEMBER 31, 1995, 1994 AND 1993

<TABLE>
<CAPTION>
                                                            COMMON STOCK
                                                     ---------------------------     RETAINED
                                                       SHARES         AMOUNT         EARNINGS         TOTAL
                                                     -----------  --------------  --------------  --------------
<S>                                                  <C>          <C>             <C>             <C>
BALANCE, JANUARY 1, 1993...........................    1,772,684  $        9,000  $      246,000  $      255,000
  Shares issued in private placement, net of
   offering costs (Note 10)........................      223,756       1,174,000        --             1,174,000
  Dividends........................................      --             --              (437,000)       (437,000)
  Net income.......................................      --             --             1,298,000       1,298,000
                                                     -----------  --------------  --------------  --------------
BALANCE, DECEMBER 31, 1993.........................    1,996,440       1,183,000       1,107,000       2,290,000
  Shares issued in acquisition of subsidiary (Note
   1)..............................................        3,546          14,000        --                14,000
  Shares issued in public offering, net of offering
   costs (Note 10).................................    1,150,000       5,446,000        --             5,446,000
  Shares issued in private placement, net of
   offering costs (Note 10)........................      400,000       4,692,000        --             4,692,000
  Net income.......................................      --             --             2,291,000       2,291,000
                                                     -----------  --------------  --------------  --------------
BALANCE, DECEMBER 31, 1994.........................    3,549,986      11,335,000       3,398,000      14,733,000
  Shares issued upon exercise of stock options
   (Note 10).......................................        3,000          17,000        --                17,000
  Net loss.........................................      --             --            (3,220,000)     (3,220,000)
                                                     -----------  --------------  --------------  --------------
BALANCE, DECEMBER 31, 1995.........................    3,552,986  $   11,352,000  $      178,000  $   11,530,000
                                                     -----------  --------------  --------------  --------------
                                                     -----------  --------------  --------------  --------------
</TABLE>

                 See notes to consolidated financial statements.
 
                                      -7-
<PAGE>
              POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                  YEARS ENDED DECEMBER 31, 1995, 1994 AND 1993
 
<TABLE>
<CAPTION>
                                                                              1995          1994          1993
                                                                          ------------  ------------  ------------
<S>                                                                       <C>           <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES
Net income (loss).......................................................  $ (3,220,000) $  2,291,000  $  1,298,000
Adjustments to reconcile net income (loss) to net cash provided by (used
 in) operating activities:
  Depreciation and amortization.........................................     2,161,000       933,000        65,000
  Equity in earnings of ventures........................................       --           (105,000)      (75,000)
  Gain on exchange of venture interests.................................       --           (164,000)      --
  Gain on disposal of assets............................................        (9,000)      --            --
  Write-off of receivable...............................................       --            --             24,000
  Loss on write-off of leasehold improvements...........................       --            --             21,000
  Deferred income taxes.................................................    (1,655,000)    1,527,000       151,000
  Changes in operating assets and liabilities
    Restricted cash.....................................................       --         (1,500,000)      --
    Royalties receivable................................................       745,000    (1,000,000)     (110,000)
    Accounts receivable.................................................    (2,949,000)   (1,938,000)      --
    Production reimbursement receivable.................................       --            --             65,000
    Inventories.........................................................      (737,000)   (1,676,000)      --
    Infomercial production costs........................................    (2,510,000)   (1,846,000)      --
    Prepaid air time....................................................       810,000    (2,820,000)      --
    Deferred air time...................................................     2,545,000    (4,192,000)      --
    Prepaid income taxes................................................       860,000      (862,000)      --
    Prepaid expenses and other current assets...........................       275,000      (922,000)      (25,000)
    Notes receivable....................................................      (186,000)      206,000      (230,000)
    Other assets........................................................      (209,000)     (235,000)      --
    Accounts payable....................................................      (463,000)    1,413,000       (99,000)
    Accrued professional fees...........................................       191,000      (180,000)      312,000
    Deferred revenues...................................................       (10,000)      284,000       --
    Allowance for returns...............................................       501,000       893,000       --
    Accrued Royalties...................................................       333,000       164,000       --
    Other accrued expenses..............................................       194,000       399,000      (128,000)
    Profit participation payable........................................      (920,000)    1,196,000       --
                                                                          ------------  ------------  ------------
      Net cash provided by (used in) operating activities...............    (4,253,000)   (8,134,000)    1,269,000
                                                                          ------------  ------------  ------------
CASH FLOWS FROM INVESTING ACTIVITIES
  Purchases of furniture, fixtures and equipment........................      (184,000)     (536,000)      (48,000)
  Investment in ventures................................................       --              7,000      (164,000)
  Due from officers.....................................................        72,000      (193,000)      --
  Other.................................................................        10,000       (72,000)      --
                                                                          ------------  ------------  ------------
      Net cash used in investing activities.............................      (102,000)     (794,000)     (212,000)
                                                                          ------------  ------------  ------------
CASH FLOWS FROM FINANCING ACTIVITIES
  Proceeds from issuance of common shares from public offering..........       --          5,483,000       (37,000)
  Proceeds from issuance of common shares from private placement........       --          4,692,000     1,174,000
  Proceeds from issuance of common shares...............................        17,000       --            --
  Proceeds from (repayment of) loans from shareholders..................       --           (223,000)       48,000
  Proceeds from bank loan...............................................     1,839,000       --            --
  Dividends.............................................................       --            --           (437,000)
  Other.................................................................       (23,000)      118,000       --
                                                                          ------------  ------------  ------------
      Net cash provided by financing activities.........................     1,833,000    10,070,000       748,000
                                                                          ------------  ------------  ------------
NET (DECREASE) INCREASE IN CASH AND CASH EQUIVALENTS....................    (2,522,000)    1,142,000     1,805,000
 
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD..........................     3,247,000     2,105,000       300,000
                                                                          ------------  ------------  ------------
CASH AND CASH EQUIVALENTS, END OF PERIOD................................  $    725,000  $  3,247,000  $  2,105,000
                                                                          ------------  ------------  ------------
                                                                          ------------  ------------  ------------
</TABLE>

 
                See notes to consolidated financial statements.
 

                                      -8-
<PAGE>
              POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
                  YEARS ENDED DECEMBER 31, 1995, 1994 AND 1993
 
1.  THE COMPANY
    Positive   Response  Television,  Inc.  (the  "Company"),  is  a  California
corporation based in Sherman Oaks, California. The Company produces infomercials
(television shows  featuring  various  consumer products  designed  to  motivate
television  viewers to place  telephone orders for  such products) and generates
product sales  through  the  airing  of  such  infomercials  and  through  other
distribution channels. The consolidated financial statements include the Company
and  its wholly  owned subsidiaries, Positive  Response Media,  Inc. ("PRM") and
Positive Response Telemarketing,  Inc. ("PRTI"). Ventures  in which the  Company
does  not own a  majority interest are  accounted for on  the equity method (see
Note  5).  All  intercompany  accounts   and  transactions  are  eliminated   in
consolidation.  Certain prior  year account  balances have  been reclassified to
conform to current year classifications.
 
    PRM, which buys and sells air time, became an operating unit of the  Company
on  January 1, 1994, the  date of its acquisition,  in connection with which the
Company issued 3,546  shares of its  common stock. Pro  forma operating  results
have  not been presented because they would not differ significantly from actual
results.
 
    PRTI, which is engaged  in outbound telemarketing,  was incorporated on  May
11, 1994 and commenced operations in July 1994.
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
    CASH  AND CASH EQUIVALENTS   --  Cash and  cash equivalents include checking
and money market accounts with original maturities of less than ninety days.
 
    RESTRICTED CASH   --   Restricted cash  represents cash  held by  a bank  as
collateral  for the Company's line of credit (see Note 7). Such cash is invested
in short-term certificates of deposit.
 
    INVENTORIES  --  Inventories are valued at the lower of first-in,  first-out
cost or market and consist of goods sold in the Company's infomercials.
 
    INFOMERCIAL  PRODUCTION COSTS   --   Production  costs are  capitalized when
incurred. The  Company amortizes  such costs  based upon  the ratio  of  current
revenues   to  total  expected   revenues.  Additionally,  unamortized  deferred
production costs are written off when management determines that such costs  are
not recoverable.
 
    PREPAID  AIR TIME  --  Prepaid  air time represents purchased television air
time scheduled to air subsequent to the balance sheet date.
 
    DEFERRED AIR TIME  --  The Company defers a portion of purchased  television
air time that aired during the current year based on a pro rata share of shipped
versus unshipped orders as of the balance sheet date.
 
    PREPAID  AND OTHER  CURRENT ASSETS   --   Prepaid  and other  current assets
primarily consist  of prepaid  fulfillment costs,  deferred telemarketing  costs
(which  is  deferred under  the same  basis  as deferred  air time)  and prepaid
insurance costs.
 
    FURNITURE, FIXTURES AND EQUIPMENT  --  Furniture, fixtures and equipment are
stated at historical cost. Depreciation is provided for using the  straight-line
method over the estimated useful lives of 5 to 7 years (see Note 4).
 
    DEFERRED  REVENUES   --   Deferred revenues  represent 1)  cash received for
customer orders that have not yet been shipped at the balance sheet date, and 2)
the portion of the television  airtime billed that has not  yet aired as of  the
balance sheet date.
 
                                      -9-
<PAGE>
              POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                  YEARS ENDED DECEMBER 31, 1995, 1994 AND 1993
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    REVENUES   --  Revenues  are composed of 1)  product sales generated through
the airing of infomercials, 2) bulk  sales to retailers and other  distributors,
3) sale of television air time to third parties and ventures accounted for under
the equity method, 4) royalties based on product sales generated by companies to
whom  the Company has  granted certain marketing and  distribution rights on its
products, and 5) production income, representing reimbursements by third parties
for approved  infomercial  production costs.  Product  sales and  royalties  are
recognized when products are shipped. Air time sales are recognized when aired.
 
    Prior to 1994, substantially all of the Company's revenues (and consequently
most  of the accounts receivable) were  the result of production agreements with
National  Media  Corporation  ("National  Media")  (see  Note  14).  Under   the
agreement,  the  Company  was  reimbursed by  National  Media  for  all approved
production expenses. The reimbursed  costs are shown  as "production income"  in
the  accompanying  statement  of  income.  In  addition,  the  Company  receives
royalties  based  on  products  sold,  as  provided  for  under  the  production
agreement. These amounts are shown as "royalty income." Nonrefundable guarantees
are recognized upon delivery of the completed production.
 
    OTHER  DIRECT  OPERATING COSTS   --   Other  direct operating  costs consist
primarily of air time costs, fulfillment costs, telemarketing service costs  and
other selling costs.
 
    INCOME  TAXES  --   Deferred income tax assets  and liabilities are computed
annually for differences between the financial statement and income tax bases of
assets and liabilities that will result in taxable or deductible amounts in  the
future.  Such deferred income tax asset  and liability computations are based on
enacted tax laws and  rates applicable to periods  in which the differences  are
expected  to affect  taxable income.  Income tax expense  is the  tax payable or
refundable for the period plus or minus the change during the period in deferred
income tax assets and liabilities.
 
    The Company operated  as a  cash-basis "S"  corporation for  both state  and
Federal  income tax  purposes through  December 31,  1993. Effective  January 1,
1994, the Company elected to become a cash-basis "C" corporation (see Note 11).
 
    EARNINGS PER SHARE  --  Earnings per share amounts are computed based on the
actual weighted average number  of common stock  and dilutive common  equivalent
shares  (stock options and  warrants) using the treasury  stock method (see Note
10).
 
    USE OF ESTIMATES  --  The preparation of financial statements in  conformity
with  generally  accepted  accounting  principles  requires  management  to make
estimates and  assumptions  that  affect  the reported  amounts  of  assets  and
liabilities  and disclosure of contingent assets  and liabilities at the date of
the financial statements and reported amounts of revenue and expenses during the
reporting period. Actual  results could  differ from these  estimates. The  most
significant  estimates relate to  inventory obsolescence, infomercial production
costs and the allowance for returns.
 

                                      -10-
<PAGE>
              POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                  YEARS ENDED DECEMBER 31, 1995, 1994 AND 1993
 
3.  NOTES RECEIVABLE
    Notes receivable consist of the following:
 
<TABLE>
<CAPTION>
                                                                      1995         1994
                                                                   -----------  -----------
<S>                                                                <C>          <C>
Note receivable from Telebrands Corp.............................  $   500,000
Note receivable from Transactional Media, Inc. ("TMI")...........               $   200,000
Note receivable from National Media..............................       10,000      124,000
                                                                   -----------  -----------
      Total......................................................      510,000      324,000
Current portion..................................................      381,000      314,000
                                                                   -----------  -----------
Noncurrent portion...............................................  $   129,000  $    10,000
                                                                   -----------  -----------
                                                                   -----------  -----------
</TABLE>
 
    The  note  receivable  from  Telebrands  Corp.  is  due  in  equal   monthly
installments  through April  1997, including interest  at the rate  of 8.75% per
annum. The note receivable from TMI was  related to the exchange of interest  in
certain  ventures and is payable in equal installments of $25,000 per month (see
Note 5). The note  receivable from National Media  related to the settlement  of
the Company's lawsuit with National Media (see Note 14) and was payable in equal
installments of $10,000 per month through January 1996.
 
4.  FURNITURE, FIXTURES AND EQUIPMENT
    Furniture, fixtures and equipment consists of the following:
 
<TABLE>
<CAPTION>
                                                                     1995          1994
                                                                 -------------  -----------
<S>                                                              <C>            <C>
Furniture and fixtures.........................................  $     215,000  $   171,000
Equipment......................................................        608,000      467,000
Vehicles.......................................................        274,000      274,000
                                                                 -------------  -----------
                                                                     1,097,000      912,000
Less accumulated depreciation..................................        475,000      297,000
                                                                 -------------  -----------
                                                                 $     622,000  $   615,000
                                                                 -------------  -----------
                                                                 -------------  -----------
</TABLE>
 
5.  PROFIT PARTICIPATION AND INVESTMENT IN VENTURES
    The   Company   operates  certain   infomercial  campaigns   through  profit
participation arrangements which generally involve a sharing of the net  profits
of  the respective campaigns  between the Company and  its venture partners. The
portion of  the  net  profits  due  to the  venture  partners  is  reflected  as
components of operating costs and expenses and current liabilities.
 
    In  1993, the  Company entered into  two ventures (the  Kim Komando Komputer
Show and  the  Tai  Chi  Show  --  the  "TMI  Ventures")  with  TMI  to  produce
infomercials  promoting certain  products. Under  the terms  of the  TMI Venture
agreements, profits and losses were shared equally, as were all costs, including
those associated with production  and the product  marketing campaign. Both  the
infomercial and the products they promoted were owned by the TMI Ventures.
 
    Effective  April 1, 1994, the TMI  Ventures were terminated. Pursuant to the
termination agreement,  the Company  assigned its  interest in  the Kim  Komando
Komputer  Show to TMI in exchange  for TMI's interest in the  Tai Chi Show and a
$300,000 note (see  Note 3).  The Company recognized  a $164,000  gain upon  the
exchange in 1994.
 
                                      -11-
<PAGE>
              POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                  YEARS ENDED DECEMBER 31, 1995, 1994 AND 1993
 
5.  PROFIT PARTICIPATION AND INVESTMENT IN VENTURES (CONTINUED)
    The  following are condensed combined  financial statements of operations of
the ventures for the year ended December 31, 1993:
 
<TABLE>
<S>                                                              <C>
Revenues.......................................................  $5,508,000
Expenses.......................................................   5,358,000
                                                                 ----------
Net income.....................................................  $  150,000
                                                                 ----------
                                                                 ----------
</TABLE>
 
6.  LITIGATION
    On May 1, 1995, a purported class action suit was filed in the United States
District Court for the Central District of California (the "Court") against  the
Company  and its principal executive officers alleging the that Company had made
false and misleading statements in its public filings, press releases and  other
public statements with respect to its business and financial prospects. The suit
was  filed on behalf  of all persons  who purchased common  stock of the Company
during the  period from  January  4, 1995  to April  28,  1995. The  suit  seeks
unspecified   compensatory  damages  and  other  equitable  relief.  An  amended
complaint was filed on June 9,  1995, which complaint added more plaintiffs  and
expanded  the class period to November 1994 to April 28, 1995. The Company moved
to dismiss the amended complaint and the compliant was dismissed by the Court in
late July 1995.  The plaintiffs were  granted sixty days  leave to file  another
amended  complaint to allow  them an attempt  to state valid  claims against the
Company.
 
    On or  about September  25,  1995, the  plaintiffs  filed a  Second  Amended
Complaint  ("SAC"). The SAC added  new defendants and attempts  to set forth new
facts to support plaintiffs' entitlement to  legal relief. On October 31,  1995,
the  Company again moved to dismiss  plaintiffs' entire action. The Court denied
the motion on December 11, 1995. Discovery is continuing.
 
    An investigation of the Company and  one of its shareholders by the  Federal
Trade  Commission ("FTC") for alleged unfair practices in the promotion and sale
of certain  products  was  settled  April 23,  1993.  The  settlement  agreement
required  the  Company  to  pay  $275,000  and  to  comply  with  all regulatory
requirements of the FTC in the Company's future production of infomercials.
 
    The Company is a plaintiff or defendant in a number of commercial litigation
matters. Management of the Company does not believe that the disposition of  any
of  these matters will have a material adverse effect on the Company's financial
condition.
 
7.  NOTE PAYABLE AND LONG-TERM DEBT
    In May 1994,  the Company  obtained a $1,350,000  bank line  of credit  (the
"Line")  to finance  operations and inventory  purchases, pursuant  to which the
Company must maintain a $1,500,000 security deposit with the bank. In  addition,
$200,000  of the Line  was applied as  a reserve against  the Company's merchant
card activity  for  future  returns  and charge-backs.  The  Line  is  renewable
annually  on May  1st and bears  interest at  a rate per  annum one-half percent
(1/2%) below the prime rate in effect  from time to time. The bank's prime  rate
at December 31, 1995 was 8.5%. As of December 31, 1995, the Company's borrowings
under  this Line were $339,000. Net of total open letters of credit of $146,000,
the total available on the Line at December 31, 1995 was $665,000.
 
    In May 1995, the Company obtained  a $2,500,000 line of credit (the  "Second
Line")  from another institution to  finance operations and inventory purchases.
This line of credit contains  certain financial covenants, which provide,  among
other  things, for the maintenance of  a minimum consolidated net worth, minimum
liquidity and restrictions on certain  expenditures. The Second Line is  secured
by certain of the Company's assets, including accounts receivable and inventory.
The Second Line is
 
                                      -12-
<PAGE>
              POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                  YEARS ENDED DECEMBER 31, 1995, 1994 AND 1993
 
7.  NOTE PAYABLE AND LONG-TERM DEBT (CONTINUED)
renewable annually on May 1st and bears interest at a rate per annum one percent
(1%)  above the bank's reference rate. The bank's reference rate at December 31,
1995 was 8.5%.  As of  December 31, 1995,  the Company  had borrowed  $1,500,000
under this Second Line.
 
    As  of December 31, 1995, the Company  was not in compliance with several of
the  financial  covenants,  including  the  minimum  net  worth  and   liquidity
requirements  under the Second Line. Although the  bank has not granted a waiver
for these defaults, it has elected not  to pursue any of its remedies under  the
Second  Line at this time pending the  merger with National Media (see Note 14).
In the event the merger is not  consummated, the Company plans to negotiate  the
agreement.
 
    Long-term debt consists of the following:
 
<TABLE>
<CAPTION>
                                                                      1995         1994
                                                                   -----------  -----------
<S>                                                                <C>          <C>
Note payable to bank, secured by vehicle, due in 1997, bearing
 interest at 7.25% per annum.....................................  $     9,000  $    16,000
Lease obligation, secured by vehicle, expiring in 1998, bearing
 interest at 8% per annum........................................      107,000      123,000
                                                                   -----------  -----------
Total long-term debt.............................................      116,000      139,000
Less current portion.............................................       25,000       23,000
                                                                   -----------  -----------
Non-current portion..............................................  $    91,000  $   116,000
                                                                   -----------  -----------
                                                                   -----------  -----------
</TABLE>
 
8.  RELATED PARTY TRANSACTIONS
    The  Company  has  loans  to officers  totaling  $121,000,  which  mature on
December 31, 1996, and bear interest at 8% per annum.
 
    Certain directors  and shareholders  of  the Company  provided  professional
services  to the Company. The Company incurred $1,516,000, $417,000 and $409,000
in professional  fees  from  these  related parties  in  1995,  1994  and  1993,
respectively.  At  December 1995  and  1994, a  total  of $216,000  and $78,000,
respectively, were accrued and payable to these parties.
 
9.  PROFIT SHARING PLAN
    The Company maintains a defined contribution profit sharing plan for all its
full-time employees. No contributions were authorized by the Board of  Directors
for  the years ended December 31, 1995  and 1994. Contribution by the Company to
the Plan in 1993 totaled $96,000.
 
10. COMMON STOCK AND STOCK OPTIONS
    In December 1993, the  Company completed a private  placement of its  common
stock.  The Company issued 223,756 shares of its common stock at $5.64 per share
and realized proceeds (net of offering costs) of $1,174,000 from this offering.

    On May 11, 1994, the Company  completed an initial public offering,  issuing
one  million shares of  its common stock at  $6 per share. On  June 16, 1994, an
additional 150,000  shares  were  issued  upon  exercise  of  the  underwriters'
over-allotment  option,  at  $6 per  share.  The Company's  net  proceeds, after
payment of all offering costs, were $5,446,000. As part of their  consideration,
the  underwriters were granted warrants to purchase  up to 100,000 shares of the
Company's common stock. The warrants became exercisable on May 4, 1995 at  $7.20
per share and expire on May 3, 1999.
 
                                      -13-
<PAGE>
              POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                  YEARS ENDED DECEMBER 31, 1995, 1994 AND 1993
 
10. COMMON STOCK AND STOCK OPTIONS (CONTINUED)
    On  September 19, 1994,  the Company issued an  additional 400,000 shares of
its common  stock at  $12.50 per  share  in a  private placement  offering.  The
Company's  net  proceeds,  after  payment of  fees  and  related  expenses, were
$4,692,000.
 
    In January  1994,  the Company  adopted  the  1994 Stock  Option  Plan  (the
"Plan"),  which  reserved  390,088  common shares  to  be  issued  for officers,
directors and key employees. In November  1994, the authorized Plan shares  were
increased  to 600,000 shares. As of December  31, 1995, 398,490 options had been
granted at exercise prices ranging from $5.64 per share to $14.875 per share, of
which 228,228 were exercisable. As of December 31, 1995, 3,000 options had  been
exercised  with  an additional  11,500 options  exercised  in January  1996. The
remaining options become  exercisable at  20 percent  annual increments  through
1999. All options expire ten years from the date of grant. The exercise price is
set at or above the current stock price at the date of grant.
 
    In  October 1995, the Financial  Accounting Standards Board issued Statement
of Accounting Standards No. 123, "Accounting for Stock-Based Compensation."  The
Company  does not  plan to adopt  the fair  value features of  the statement and
instead will  base its  accounting on  the provisions  of Accounting  Principles
Board Opinion No. 25.
 
11. INCOME TAXES
    The provision (benefit) for income taxes consists of the following:
 
<TABLE>
<CAPTION>
                                                                           1995           1994         1993 (1)
                                                                      --------------  -------------  -------------
<S>                                                                   <C>             <C>            <C>
Current
  Federal...........................................................  $       20,000
  State.............................................................                                 $      30,000
Deferred
  Federal...........................................................      (1,424,000) $   1,184,000        114,000
  State.............................................................        (251,000)       343,000         37,000
                                                                      --------------  -------------  -------------
                                                                      ($   1,655,000) $   1,527,000  $     181,000
                                                                      --------------  -------------  -------------
                                                                      --------------  -------------  -------------
</TABLE>
 
                                      -14-
<PAGE>
              POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                  YEARS ENDED DECEMBER 31, 1995, 1994 AND 1993
 
11. INCOME TAXES (CONTINUED)
    Deferred income taxes and liabilities consist of the following:
 
<TABLE>
<CAPTION>
                                                                    1995                          1994
                                                        ----------------------------  ----------------------------
                                                           FEDERAL         STATE         FEDERAL         STATE
                                                        -------------  -------------  --------------  ------------
<S>                                                     <C>            <C>            <C>             <C>
Current Asset:
  Net operating loss carryforwards....................  $     518,000       --        $      972,000  $    122,000
  Accounts receivable reserve.........................         47,000  $      13,000          41,000        11,000
  Reserve for returns.................................        252,000         69,000         284,000        77,000
  Reserve for obsolete inventory......................         90,000         25,000          37,000        10,000
                                                        -------------  -------------  --------------  ------------
                                                              907,000        107,000       1,334,000       220,000
  Valuation allowance.................................       (268,000)      --            (1,334,000)     (220,000)
                                                        -------------  -------------  --------------  ------------
      Current asset net of allowance..................        639,000        107,000        --             --
                                                        -------------  -------------  --------------  ------------
Current Liability:
  Cash to accrual adjustments.........................       (630,000)      (107,000)     (1,424,000)     (251,000)
  Other...............................................         (9,000)      --              --             --
                                                        -------------  -------------  --------------  ------------
      Current liability...............................       (639,000)      (107,000)     (1,424,000)     (251,000)
                                                        -------------  -------------  --------------  ------------
      Net Current Liability...........................  $    --        $    --        $   (1,424,000) $   (251,000)
                                                        -------------  -------------  --------------  ------------
                                                        -------------  -------------  --------------  ------------
</TABLE>
 
    A  reconciliation  between the  statutory federal  income  tax rate  and the
effective income tax rates based on continuing operations is as follows:
 
<TABLE>
<CAPTION>
                                                                                                            PRO FORMA
                                                                                    1995         1994        1993 (1)
                                                                                 -----------  -----------  ------------
<S>                                                                              <C>          <C>          <C>
Federal statutory income tax rate..............................................     (34.0)%        34.0%         34.0%
State taxes, net of federal benefit............................................      (5.1)          6.2           6.2
Effect of losses without current year benefit..................................        4.8        --            --
Other..........................................................................        0.4        (0.2)         (0.2)
                                                                                 -----------  -----------      ------
      Total....................................................................     (33.9)%        40.0%         40.0%
                                                                                 -----------  -----------      ------
                                                                                 -----------  -----------      ------
</TABLE>
 
- ------------------------
(1) 1993 amounts  result primarily  from the  conversion from  an S  corporation
    taxpayer  to a C corporation taxpayer using the cash-basis of accounting for
    income taxes. The pro forma results of operations in the 1993 statements  of
    operations  are presented as if the Company  had been a C corporation with a
    combined Federal and state income tax rate of 40%.
 
    The Company  has  available net  operating  loss carryforwards  for  Federal
income tax purposes of $1,522,000, expiring in year 2009.
 
12. SUPPLEMENTAL CASH FLOW INFORMATION
    Cash  payments for income taxes  were 0, $862,000 and  $37,000 in 1995, 1994
and 1993, respectively. Cash  payments for interest  were $112,000, $10,000  and
$3,000 in 1995, 1994 and 1993, respectively.
 
    In  1993,  the Company  purchased an  automobile,  financing $22,000  of the
purchase price.  In  1994, the  Company  entered into  a  capital lease  for  an
automobile, which was capitalized at $130,000 (see Note 7).
 
                                      -15-
<PAGE>
              POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                  YEARS ENDED DECEMBER 31, 1995, 1994 AND 1993
 
13. COMMITMENTS
 
    LEASES   --  The  Company leases office space  through a lease which expires
July 15, 1996, with a one year  renewal option. Rent expense for 1995, 1994  and
1993 was $219,000, $168,000 and $43,000, respectively.
 
    EMPLOYMENT  CONTRACTS   --  The  Company has employment  contracts with five
officers which  expire  in 1996,  under  which annual  compensation  aggregating
$894,000 is to be paid in 1996.
 
14. NATIONAL MEDIA CORPORATION
    In  May, 1993, the Company filed a breach of contract and declaratory relief
action against National Media (see Note 2), alleging that National Media had not
paid royalties earned in connection with  the production and airing of a  number
of  infomercials. The suit  also asserted the Company's  ownership interest in a
certain service  mark  and sought  reimbursement  for attorney's  fees  and  FTC
consent  decree damages the Company  incurred as indemnifiable expenses pursuant
to a written agreement with National Media.
 
    On December  11,  1993,  the  Company and  National  Media  entered  into  a
settlement  agreement,  with  National Media  agreeing  to pay  the  Company all
outstanding royalties and an additional amount aggregating $560,000. The Company
received $300,000 in December 1993, and received $250,000 of its settlement over
a 25-month period commencing January 1994 (see Note 3). In addition, the Company
was relieved of a $10,000 obligation. The settlement also provided that National
Media has sole and exclusive ownership of the service mark, but that all  future
shows  using that name would  be produced exclusively by  the Company and hosted
exclusively by Mike  Levey, the majority  shareholder of the  Company. The  gain
reported  in  the  1993 statements  of  operations  are net  of  attorney's fees
associated with  the litigation  in  the amount  of approximately  $390,000.  In
connection  with the settlement  agreement, the Company also  entered into a new
production agreement with National Media.
 
    On October  19, 1994,  the Company  and National  Media entered  into a  new
Marketing,  Distribution and Service Mark Agreement (the "New Agreement"). Under
the terms of the New Agreement, the Company paid $100,000 to obtain sole  right,
title  and  interest  in  and  to the  "Amazing  Discoveries"  service  mark. In
addition, National Media was granted  exclusive rights to distribute certain  of
the  Company's  infomercials in  certain  United States  television  markets and
certain foreign  countries.  As  consideration, National  Media  reimbursed  the
Company  for  one-half of  the  infomercial production  costs,  up to  a maximum
reimbursement of $125,000, plus  royalties ranging from 23%  to 25% of  Adjusted
Net  Revenues (as  defined) for  sales to  end-users and  40% of  Adjusted Gross
Profit (as defined) for sales to other distributors.
 
    On January  17, 1996,  the Company  entered into  an Agreement  and Plan  of
Merger and Reorganization (as amended, the "Merger Agreement"), by and among the
Company, National Media and a wholly-owned subsidiary of National Media ("Merger
Sub"),  pursuant to which  the Company will  be merged with  and into Merger Sub
(the "Merger"), the Company's separate corporate existence will be extinguished,
and the equity interest of the Company's shareholders in the Company will cease.
The surviving corporation will be  renamed "Positive Response Television,  Inc."
and it will continue as a wholly-owned subsidiary of National Media.
 
    Pursuant  to the  terms of the  Merger Agreement, each  outstanding share of
common stock of the Company (other  than in limited circumstances, shares as  to
which  dissenters' rights of  appraisal have been perfected  under Chapter 13 of
the   California    Corporations   Code    and   shares    held   by    National
 
                                      -16-
<PAGE>
              POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                  YEARS ENDED DECEMBER 31, 1995, 1994 AND 1993
 
14. NATIONAL MEDIA CORPORATION (CONTINUED)
Media)  will be converted into the right  to receive a maximum .5239 shares (the
"Exchange Ratio") of  National Media's common  stock, $.01 par  value per  share
("NMC  Common  Stock"), less  a pro  rata  portion of  any Reduction  Amount (as
defined below). The Reduction Amount is defined as that number of shares of  NMC
Common  Stock equal to (x)  two, multiplied by (y) the  amount, if any, by which
the Minimum  Shareholders'  Equity  (as defined  below)  exceeds  the  Company's
shareholders'  equity as  of December  31, 1995  (subject to  adjustment for any
material changes thereto which  occur after such date  and subject to  reduction
for  certain  agreed upon  balance  sheet items),  divided  by (z)  $14.125. For
purposes of the Merger Agreement,  "Minimum Shareholders' Equity" is defined  as
$13,000,000,  less the amount of  all costs incurred by  the Company directly in
connection  with  the  Merger  Agreement,   the  Merger  and  the   transactions
contemplated thereby and given effect in the Company's financial statements. The
Merger  Agreement also provides  that, under certain  circumstances, a number of
shares of NMC Common Stock equal in dollar value (based upon a price of  $14.125
per  share of NMC Common Stock) to  certain of the Company's balance sheet items
and otherwise issuable, on a pro rata basis, to the shareholders of the  Company
(the  "Escrow Shares")  will be held  in escrow  and will be  deliverable out of
escrow, if at all, within approximately 18 months after the anticipated date  of
closing,  only  upon  the  realization  of  the  value  of  such  items  and the
satisfaction of certain  conditions set  forth in  the Merger  Agreement and  an
Escrow Agreement to be entered into pursuant thereto.
 
    The  Merger Agreement also provides that each outstanding option to purchase
shares of the Company's stock  will be assumed by  National Media upon the  same
terms  and conditions as  set forth in  the Stock Option  Plan and the agreement
pursuant to which each such option was issued, subject, however, to  appropriate
adjustment  (as to  both number  of shares  and exercise  price) to  reflect the
Exchange Ratio (and the effect of the Reduction Amount thereon). Similarly, each
outstanding stock purchase right (if any) will be assumed by National Media upon
the same  terms and  conditions as  set  forth in  the agreement  or  instrument
pursuant to which each such stock purchase right was issued or granted, subject,
however,  to appropriate adjustment (as to both number of shares and exercise or
conversion price) to reflect the Exchange Ratio (and the effect of the Reduction
amount thereon). Currently, there are no stock purchase rights outstanding.
 

                                      -17-
<PAGE>


                  POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES
                         CONSOLIDATED BALANCE SHEETS

                                   ASSETS
<TABLE>
<CAPTION>
                                                                               MARCH 31,      DECEMBER 31,
                                                                                 1996              1995
                                                                          --------------      --------------
                                                                           (Unaudited)
<S>                                                                       <C>                 <C>
CURRENT ASSETS
   Cash and cash equivalents                                               $    987,000       $    725,000
   Restricted cash                                                            1,500,000          1,500,000
   Royalties receivable                                                         556,000            863,000
   Accounts receivable, net of allowance for doubtful accounts                4,465,000          4,887,000
   Inventories                                                                2,022,000          2,413,000
   Infomercial production costs, net of accumulated amortization              2,114,000          1,877,000
   Current portion of notes receivable                                          371,000            381,000
   Prepaid air time                                                           1,879,000          2,024,000
   Prepaid income taxes                                                          77,000              2,000
   Prepaid expenses and other current assets                                    803,000            628,000
   Deferred air time                                                          2,392,000          1,647,000
   Due from officers                                                             77,000            121,000
                                                                         --------------      --------------
      Total current assets                                                   17,243,000         16,868,000
NOTES RECEIVABLE, NET OF CURRENT PORTION                                        129,000            129,000
FURNITURE, FIXTURES AND EQUIPMENT, net                                          618,000            622,000
OTHER ASSETS                                                                    547,000            434,000
                                                                         --------------      --------------
   TOTAL ASSETS                                                            $ 18,537,000       $ 18,053,000
                                                                         --------------      --------------
                                                                         --------------      --------------

                                   LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES
   Accounts payable                                                       $   1,329,000      $   1,001,000
   Accrued professional fees                                                    388,000            323,000
   Deferred revenues                                                            373,000            274,000
   Allowance for returns                                                      1,307,000          1,394,000
   Other accrued expenses                                                     1,151,000          1,280,000
   Note payable - bank                                                        1,578,000          1,839,000
   Current portion of long-term debt                                             25,000             25,000
   Profit participation payable                                                 520,000            276,000
   Income taxes payable                                                           8,000
   Deferred Income taxes                                                         20,000             20,000
                                                                         --------------      --------------
     Total current liabilities                                                6,699,000          6,432,000

LONG-TERM DEBT                                                                   85,000             91,000
                                                                         --------------      --------------
   Total liabilities                                                          8,784,000          6,523,000
                                                                         --------------      --------------
SHAREHOLDERS' EQUITY
   Preferred stock, no par value; 5,000,000 shares authorized, none
      issued or outstanding
   Capital stock, no par value; 15,000,000 shares authorized,
      3,598,077 issued and outstanding                                       11,563,000         11,352,000
   Retained earnings                                                            190,000            178,000
                                                                         --------------      --------------
      Total shareholders' equity                                             11,753,000         11,530,000
                                                                         --------------      --------------
    TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                             $ 18,537,000       $ 18,053,000
                                                                         --------------      --------------
                                                                         --------------      --------------
</TABLE>

               See notes to unaudited consolidated financial statements.


                                      -18-
<PAGE>

               POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES
                   CONSOLIDATED  STATEMENTS OF OPERATIONS
                               (Unaudited)


                                                  THREE MONTHS ENDED MARCH 31,
                                                  -----------------------------
                                                       1996            1995
                                                  -------------    ------------
REVENUES
   Product sales                                   $ 11,864,000    $ 20,741,000
   Air time sales                                     2,275,000         858,000
   Royalty income                                       403,000       1,794,000
   Production income                                          -              - 
   Other                                                 24,000          47,000
                                                  -------------    ------------
   Total revenues                                    14,566,000      23,440,000
                                                  -------------    ------------

OPERATING COSTS AND EXPENSES
   Cost of goods sold                                 2,968,000       5,258,000
   Other direct operating costs                       9,606,000      16,649,000
   Profit participation                                 453,000          52,000
   General and administrative                         1,502,000       1,520,000
                                                  -------------    ------------
   Total operating costs and expenses                14,529,000      23,479,000
                                                  -------------    ------------

INCOME (LOSS) FROM OPERATIONS                            37,000         (39,000)
                                                  -------------    ------------

OTHER INCOME (EXPENSE)
   Interest income (expense), net                       (18,000)         40,000
   Other                                                      -           1,000
                                                  -------------    ------------
                                                  -------------    ------------

   Total other income (expense)                         (18,000)         41,000
                                                  -------------    ------------
                                                  -------------    ------------

INCOME BEFORE PROVISION FOR
   INCOME TAXES                                          19,000           2,000

PROVISION FOR INCOME TAXES                                8,000           1,000
                                                  -------------    ------------
NET INCOME                                         $     11,000    $      1,000
                                                  -------------    ------------
                                                  -------------    ------------

INCOME PER COMMON SHARE
   Primary                                         $       0.00    $       0.00
   Fully diluted                                   $       0.00    $       0.00

WEIGHTED AVERAGE SHARES OUTSTANDING
   Primary                                            3,679,037       3,778,399
   Fully diluted                                      3,679,037       3,835,870


               See notes to unaudited consolidated financial statements.


                                      -19-
<PAGE>

                         POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES
                             CONSOLIDATED  STATEMENTS OF CASH FLOWS
                                           (Unaudited)

<TABLE>
<CAPTION>
                                                               THREE MONTHS ENDED MARCH 31,
                                                            ----------------------------------
                                                                1996                   1995
                                                            ------------         -------------
<S>                                                          <C>                  <C>
CASH FLOWS FROM OPERATING ACTIVITIES
Net income                                                       11,000                 1,000
Adjustments to reconcile net income to net cash
provided by operating activities:
  Depreciation and amortization                                 232,000                50,000
  Deferred income taxes                                               -                 1,000
  Changes in operating assets and liabilities
    Royalties receivable                                        107,000                84,000
    Accounts receivable                                         422,000            (1,999,000)
    Inventories                                                 391,000              (443,000)
    Infomercial production costs                               (400,000)             (382,000)
    Prepaid air time                                            145,000               (41,000)
    Deferred air time                                          (746,000)            2,494,000
    Prepaid income taxes                                        (75,000)                   
    Prepaid expenses and other current assets                  (176,000)             (194,000)
    Notes receivable                                             10,000                99,000
    Other noncurrent assets                                    (137,000)             (105,000)
    Accounts payable                                            328,000               100,000
    Accrued professional fees                                    65,000               (31,000)
    Deferred revenues                                            98,000               366,000
    Allowance for returns                                       (87,000)              667,000
    Other accrued expenses                                     (126,000)             (251,000)
    Profit participation payable                                244,000              (384,000)
    Income taxes payable                                          8,000                       
                                                            -----------          ------------
      Net cash provided by operating activities                 315,000                32,000
                                                            -----------          ------------

CASH FLOWS FROM INVESTING ACTIVITIES
  Purchases of furniture, fixtures and equipment                (42,000)              (65,000)
  Due from officers                                              44,000                38,000
  Other                                                           1,000                 8,000
                                                            -----------          ------------
    Net cash provided by (used in) investing activities           3,000               (19,000)
                                                            -----------          ------------

CASH FLOWS FROM FINANCING ACTIVITIES
  Proceeds from issuance of common shares                       211,000
  Payment of bank loan                                         (261,000)
  Other                                                          (6,000)               (6,000)
                                                            -----------          ------------
  Net cash used in financing activities                         (58,000)               (6,000)
                                                            -----------          ------------

NET INCREASE IN CASH AND CASH EQUIVALENTS                       262,000                 7,000

CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD                  725,000             3,247,000
                                                            -----------          ------------
CASH AND CASH EQUIVALENTS, END OF PERIOD                    $   987,000          $  3,254,000
                                                            -----------          ------------
                                                            -----------          ------------

</TABLE>
               See notes to unaudited consolidated financial statements.

                                      -20-
<PAGE>
                        POSITIVE RESPONSE TELEVISION, INC. AND SUBSIDIARIES

                           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                      (Unaudited)


1.  THE COMPANY

  Positive Response Television, Inc. (the "Company"), is a California
corporation based in Sherman Oaks, California.  The Company produces 
infomercials (television shows featuring various consumer products designed 
to motivate television viewers to place telephone orders for such products) 
and generates product sales through the airing of such infomercials and 
through other distribution channels.  The consolidated financial statements 
include the Company and its wholly owned subsidiaries, Positive Response 
Media, Inc. ("PRM") and Positive Response Telemarketing, Inc. ("PRTI").  
Ventures in which the Company does not own a majority interest are accounted 
for on the equity method.  All intercompany accounts and transactions are 
eliminated in consolidation. 

  The accompanying unaudited consolidated financial statements have been 
prepared in accordance with generally accepted accounting principles for 
interim financial information and with the requirements of Regulation S-B. In 
the opinion of management, all adjustments (which include only normal 
recurring adjustments) necessary to present fairly, the financial position, 
results of operations and cash flows for all periods presented, have been 
made.  The results of operations for the period ended March 31, 1996 are not 
necessarily indicative of the results expected for the entire year ending 
December 31, 1996.  Certain prior year account balances have been 
reclassified to conform to current year classifications.

 PRM, which buys and sells air time, became an operating unit of the 
Company on January 1, 1994, the date of its acquisition, in connection with 
which the Company issued 3,546 shares of its common stock.  PRTI, which is 
engaged in outbound telemarketing and also provides customer service, was 
incorporated on May 11, 1994 and commenced operations in July 1994.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 INFOMERCIAL PRODUCTION COSTS - Production costs are capitalized when 
incurred.  The Company amortizes such costs based upon the ratio of current 
revenues to total expected revenues.  Additionally, unamortized deferred 
production costs are written off when management determines that such costs 
are not recoverable.

 PREPAID AIR TIME - Prepaid air time represents purchased television air 
time scheduled to air subsequent to the balance sheet date.  

 DEFERRED AIR TIME - The Company defers a portion of purchased television 
air time that aired during the current period based on a pro rata share of 
shipped versus unshipped orders as of the balance sheet date.

  ALLOWANCE FOR RETURNS - The allowance for returns is accounted for using 
the accrual method and is estimated based on historical rates and actual 
returns occurring subsequent to the balance sheet date.

   REVENUES - Revenues are composed of 1) product sales generated through the 
airing of infomercials, 2) bulk sales to distributors for retail 
distribution, 3) sale of television air time to third parties and ventures 


                                      -21-

<PAGE>

accounted for under the equity method, 4) royalties based on product sales 
generated by companies to whom the Company has granted certain marketing and 
distribution rights on its products, and 5) production income, representing 
reimbursements by third parties for approved infomercial production costs.  
Product sales and royalties are recognized when products are shipped.  Air 
time sales are recognized when aired.

   OTHER DIRECT OPERATING COSTS - Other direct operating costs consist 
primarily of air time costs, fulfillment costs, telemarketing service costs 
and other selling costs.

 INCOME TAXES - Deferred income tax assets and liabilities are computed 
annually for differences between the financial statement and income tax bases 
of assets and liabilities that will result in taxable or deductible amounts 
in the future.  Such deferred income tax asset and liability computations are 
based on enacted tax laws and rates applicable to periods in which the 
differences are expected to affect taxable income.  Income tax expense is the 
tax payable or refundable for the period plus or minus the change during the 
period in deferred income tax assets and liabilities.

 EARNINGS PER SHARE - Earnings per share amounts are computed based on the 
actual weighted average number of common stock and dilutive common equivalent 
shares (stock options and warrants) using the treasury stock method.

 USE OF ESTIMATES - The preparation of financial statements in conformity 
with generally accepted accounting principles requires management to make 
estimates and assumptions that affect the reported amounts of assets and 
liabilities and disclosure of contingent assets and liabilities at the date 
of the financial statements and reported amounts of revenues and expenses 
during the reporting period.  Actual results could differ from these 
estimates.  The most significant estimates relate to inventory obsolescence, 
infomercial production costs and the allowance for returns.

3. PROFIT PARTICIPATION AND INVESTMENT IN VENTURES

 The Company operates certain infomercial campaigns through profit 
participation arrangements which generally involve a sharing of the net 
profits of the respective campaigns between the Company and its profit 
participants or venture partners.  The portion of the net profits due to the 
profit participants or venture partners is reflected as components of 
operating costs and expenses and current liabilities. 

4. LINES OF CREDIT
 
 The Company has a $1,350,000 bank line of credit (the "Line") to finance 
operations and inventory purchases, pursuant to which the Company must 
maintain a $1,500,000 security deposit with the bank.  In addition, $200,000 
of the Line is applied as a reserve against the Company's merchant card 
activity for future returns and charge-backs.  The Line matures on August 1, 
1996 and bears interest at a rate per annum one-half percent (1/2%) below the 
prime rate in effect from time to time.  As of March 31, 1996, the Company's 
borrowings under this Line was $328,000.  Net of total open letters of credit 
of $370,000, the total available on the Line at March 31, 1996 was $452,000.

 The Company also has a $2,500,000 line of credit (the "Second Line") with 
another institution to finance operations and inventory purchases.  This line 
of credit contains certain financial covenants, which provide, among other 
things, for the maintenance of a minimum consolidated net worth and 
restrictions on certain expenditures.  The Second Line is secured by certain 
of the Company's assets, including accounts receivable and inventory.  The 
Second Line is renewable annually on May 1st and bears interest at a rate per 
annum one percent (1%) above the bank's reference rate.  Effective May 1, 
1996, the Second Line 

                                      -22-
<PAGE>

was extended to June 1, 1996.  As of March 31, 1996, the Company had borrowed 
$1,250,000 under this Second Line.

 As of March 31, 1996, the Company was not in compliance with the minimum 
net worth and liquidity requirements under the Second Line.  Although the 
bank has not granted a waiver for these defaults, it has elected not to 
pursue any of its remedies under the Second Line at this time pending the 
merger with National Media (see Note 6).  In the event the merger is not 
consummated, the Company plans to negotiate the agreement.

5. LITIGATION

 On May 1, 1995, a purported class action suit was filed in the United 
States District Court for the Central District of California (the "Court") 
against the Company and its principal executive officers alleging that the 
Company had made false and misleading statements in its public filings, press 
releases and other public statements with respect to its business and 
financial prospects.  The suit was filed on behalf of all persons who 
purchased common stock of the Company during the period from January 4, 1995 
to April 28, 1995.  The suit seeks unspecified compensatory damages and other 
equitable relief.  An amended complaint was filed on June 9, 1995, which 
complaint added more plaintiffs and expanded the class period to November 
1994 to April 28, 1995.  The Company moved to dismiss the amended complaint 
and the complaint was dismissed by the Court in late July 1995.  The 
plaintiffs were granted sixty days leave to file another amended complaint to 
allow them an attempt to state valid claims against the Company.

 On or about September 25, 1995, the plaintiffs filed a Second Amended 
Complaint ("SAC").  The SAC added new defendants and attempts to set forth 
new facts to support plaintiffs' entitlement to legal relief.  On October 31, 
1995, the Company again moved to dismiss plaintiffs' entire action.  The 
Court denied the motion on December 11, 1995.  Discovery is continuing.

 The Company is a defendant in a number of commercial litigation matters.  
Management of the company does not believe that the disposition of any of 
these matters will have a materially adverse effect on the Company's 
financial condition.

6. MERGER WITH NATIONAL MEDIA

 On January 17, 1996, the Company entered into an Agreement and Plan of 
Merger and Reorganization (the "Merger Agreement"), by and among the Company, 
National Media and a wholly-owned subsidiary of National Media ("Merger 
Sub"), pursuant to which the Company will be merged with and into Merger Sub 
(the "Merger"), the Company's separate corporate existence will be 
extinguished, and the equity interest of the Company's shareholders in the 
Company will cease.  The surviving corporation will be renamed "Positive 
Response Television, Inc." and it will continue as a wholly-owned subsidiary 
of National Media.  The Merger Agreement was subsequently amended on April 4, 
1996.

 Pursuant to the terms of the Merger Agreement, each outstanding share of 
common stock of the Company (other than, in limited circumstances, shares as 
to which dissenters' rights of appraisal have been perfected under Chapter 13 
of the California Corporations code and shares held by National Media) will 
be converted into the right to receive a maximum .5239 shares (the "Exchange 
Ratio") of NMC's common stock, $.01 par value per share ("NMC Common Stock"), 
less a pro rata portion of any Reduction Amount (as defined below).  The 
Reduction Amount is defined as that number of shares of NMC Common Stock 
equal to (x) two, multiplied by (y) the amount, if any, by which the Minimum 
Shareholders' Equity (as defined below) exceeds the Company's shareholders' 
equity as of December 31, 1995 (subject to adjustment for any material 
changes thereto which occur after such date and subject to reduction for 

                                      -23-
<PAGE>

certain agreed upon balance sheet items), divided by (z) $14.125.  For 
purposes of the Merger Agreement, "Minimum Shareholders' Equity" is defined 
as $13,000,000, less the amount of all costs incurred by the Company directly 
in connection with the Merger Agreement, the Merger and the transactions 
contemplated thereby and given effect in the Company's financial statements.  
The Merger Agreement also provides that, under certain circumstances, a 
number of shares of NMC Common Stock equal in dollar value (based upon a 
price of $14.125 per share of NMC Common Stock) to certain of the Company's 
balance sheet items and otherwise issuable, on a pro rata basis, to the 
shareholders of the Company (the Escrow Shares") will be held in escrow and 
will be deliverable out of escrow, if at all, within approximately 18 months 
after the anticipated date of closing, only upon the realization of the value 
of such items and the satisfaction of certain conditions set forth in the 
Merger Agreement and an Escrow Agreement to be entered into pursuant thereto.

 The Merger Agreement also provides that each outstanding option to 
purchase shares of the Company's stock will be assumed by National Media upon 
the same terms and conditions as set forth in the Stock Option Plan and the 
agreement pursuant to which each such option was issued, subject, however, to 
appropriate adjustment (as to both number of shares and exercise price) to 
reflect the Exchange Ratio (and the effect of the Reduction Amount thereon).  
Similarly, each outstanding stock purchase right (if any) will be assumed by 
National Media upon the same terms and conditions as set forth in the 
agreement or instrument pursuant to which each such stock purchase right was 
issued or granted, subject, however, to appropriate adjustment (as to both 
number of shares and exercise or conversion price) to reflect the Exchange 
Ratio (and the effect of the Reduction Amount thereon).  Currently, there are 
no such stock purchase rights outstanding.

                                      -24-
<PAGE>

Item 7.   FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS 
          (Continued)

     (b)  PRO FORMA FINANCIAL INFORMATION.

          It is impracticable for the Company to provide the required pro forma
          financial information relating to the Merger at the time of the filing
          of this report.  The Company undertakes to file such pro forma 
          financial information as an amendment to this Form 8-K as soon as 
          practicable after the date hereof, but in no event later than sixty 
          (60) days from the date by which this report on Form 8-K is required 
          to be filed.

     (c)  EXHIBITS.

          2.1  Agreement and Plan of Merger and Reorganization, dated as of 
               January 17, 1996 and amended as of April 4, 1996, by and among 
               National Media Corporation, a Delaware corporation, PRT 
               Acquisition Corp., a Delaware corporation and a wholly-owned 
               subsidiary of National Media Corporation, and Positive Response
               Television, Inc., a California corporation.

          2.2  Escrow Agreement, dated as of May 17, 1996, by and among National
               Media Corporation, a Delaware corporation, Positive Response
               Television, Inc., a California corporation, the Shareholders'
               Representative named therein and Chemical Mellon Shareholder 
               Services, L.L.C., as Escrow Agent.

          23.1 Consent of Deloitte & Touche LLP.

          99.1 Employment Agreement, dated as of May 17, 1996, by and between
               Positive Response Television, Inc., a Delaware corporation and a
               wholly-owned subsidiary of National Media Corporation, National 
               Media Corporation, a Delaware corporation, and Michael Levey.

          99.2 Employment Agreement, dated as of May 17, 1996, by and between
               Positive Response Television, Inc., a Delaware corporation and a
               wholly-owned subsidiary of National Media Corporation, and Lisa 
               Vann Levey.

          99.3 Press Release, dated May 30, 1996.


                                       -25-
<PAGE>

                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.



                                   NATIONAL MEDIA CORPORATION
                                   (Registrant)


Date: May 31, 1996                 By: /s/ James M. Gallagher
     ----------------                 ----------------------------
                                   Name:   James M. Gallagher
                                   Title:  Chief Financial Officer

<PAGE>

                                  EXHIBIT INDEX
                                  -------------


EXHIBIT NO.
2.1            Agreement and Plan of Merger and Reorganization, dated as of
               January 17, 1996 and amended as of April 4, 1996, by and among
               National Media Corporation, a Delaware corporation, PRT
               Acquisition Corp., a Delaware corporation and a wholly-owned
               subsidiary of National Media Corporation, and Positive Response
               Television, Inc., a California corporation.

2.2            Escrow Agreement, dated as of May 17, 1996, by and among National
               Media Corporation, a Delaware corporation, Positive Response
               Television, Inc., a California corporation, the Shareholders'
               Representative and the Escrow Agent.

23.1           Consent of Deloitte & Touche LLP.

99.1           Employment Agreement, dated as of May 17, 1996, by and between
               Positive Response Television, Inc., a Delaware corporation and a
               wholly-owned subsidiary of National Media Corporation, National
               Media Corporation, a Delaware corporation, and Michael Levey.

99.2           Employment Agreement, dated as of May 17, 1996, by and between
               Positive Response Television, Inc., a Delaware corporation and a
               wholly-owned subsidiary of National Media Corporation, and Lisa
               Vann Levey.

99.3           Press Release, dated May 30, 1996.


<PAGE>


                                                                    EXHIBIT 2.1


<PAGE>

                AGREEMENT AND PLAN OF MERGER AND REORGANIZATION
 
    Agreement  and Plan  of Merger and  Reorganization, dated as  of January 17,
1996 (this "Agreement"),  by and  among National Media  Corporation, a  Delaware
corporation  ("Parent"),  PRT Acquisition  Corp., a  Delaware corporation  and a
wholly-owned  subsidiary  of  Parent  ("Merger  Sub"),  and  Positive   Response
Television, Inc., a California corporation (the "Company").
 
                                  Witnesseth:
 
    Whereas,  the Boards of Directors of Parent, Merger Sub and the Company have
each determined  that  it  is advisable  and  in  the best  interests  of  their
respective stockholders for the Company to be acquired by Parent pursuant to the
merger (the "Merger") of the Company with and into Merger Sub upon the terms and
subject to the conditions set forth herein;
 
    Whereas,  in furtherance thereof, the Boards  of Directors of Parent, Merger
Sub and  the  Company have  each  approved the  Merger  in accordance  with  the
applicable  provisions of the Delaware  General Corporation Law ("Delaware Law")
and the California Corporations Code ("California Law"), and upon the terms  and
subject to the conditions set forth herein;
 
    Whereas,  pursuant to the Merger, each  outstanding share (a "Share") of the
Company's common stock, without par value (the "Company Common Stock"), shall be
converted into the right to receive  (subject to the provisions of Section  6.04
hereof)  the Merger Consideration  (as defined in  Section 1.07(b) hereof), upon
the terms and subject to the conditions set forth herein;
 
    Whereas, Parent, Merger Sub and the Company intend, by approving resolutions
authorizing this Agreement, to adopt this Agreement as a plan of  reorganization
within  the meaning of Section  368(a) of the Internal  Revenue Code of 1986, as
amended (the "Code"), and the regulations thereunder, and to cause the Merger to
qualify as a reorganization under the provisions of Section 368(a) of the  Code;
and
 
    Whereas,  as an  inducement to the  Parent's willingness to  enter into this
Agreement, each of  the directors  and executive  officers of  the Company  have
entered  into a letter agreement with  Parent in substantially the form attached
hereto as Exhibit A;
 
    Now, therefore, in consideration  of the foregoing  premises and the  mutual
covenants  and agreements  herein contained, and  intending to  be legally bound
hereby, Parent, Merger Sub and the Company hereby agree as follows:
 
                                   ARTICLE I
                                   THE MERGER
 
    Section 1.01.  THE MERGER.
 
    (a) Effective Time.  At the Effective Time (as defined in Section 1.02), and
subject to and upon the terms  and conditions of this Agreement, California  Law
and  Delaware Law, respectively, the  Company shall be merged  with and into the
Merger Sub, the separate corporate existence of the Company shall cease, and the
Merger Sub shall continue  as the surviving corporation.  The Merger Sub as  the
surviving  corporation after the Merger is  hereinafter sometimes referred to as
the "Surviving Corporation."
 
    (b) Closing.   Unless  this Agreement  shall have  been terminated  and  the
transactions  contemplated herein shall have  been abandoned pursuant to Section
7.01 hereof, subject to the satisfaction  or waiver of the conditions set  forth
in Article VI hereof, the consummation of the Merger will take place as promptly
as practicable (and in any event within two business days) after satisfaction or
waiver  of the  conditions set  forth in  Article VI  hereof, at  the offices of
Klehr, Harrison, Harvey, Branzburg &  Ellers, 1401 Walnut Street,  Philadelphia,
Pennsylvania  19102, unless another date, time or  place is agreed to in writing
by the parties hereto.
 
                                      
<PAGE>
    Section 1.02.    EFFECTIVE TIME.    As  promptly as  practicable  after  the
satisfaction  or waiver of  the conditions set  forth in Article  VI hereof, the
parties hereto shall cause  the Merger to be  consummated by filing articles  of
merger (the "Articles of Merger"), together with any required certificates, with
the  Secretary of State of the State of California and the Secretary of State of
the State  of Delaware,  in  such forms  as are  required  by, and  executed  in
accordance  with, the  relevant provisions of  California Law  and Delaware Law,
respectively (the  time of  the  latter of  such  filings being  the  "Effective
Time").
 
    Section  1.03.  EFFECT OF THE MERGER.   At the Effective Time, the effect of
the Merger shall be as  provided in this Agreement,  the Articles of Merger  and
the  applicable  provisions of  California Law  and Delaware  Law, respectively.
Without limiting the generality  of the foregoing, and  subject thereto, at  the
Effective  Time all the  property, rights, privileges,  powers and franchises of
the Company and  Merger Sub  shall vest in  the Surviving  Corporation, and  all
debts,  liabilities and duties  of the Company  and Merger Sub  shall become the
debts, liabilities and duties of the Surviving Corporation.
 
    Section 1.04.  CERTIFICATE OF INCORPORATION; BY-LAWS.
 
    (a) Certificate of  Incorporation.   Unless otherwise  determined by  Parent
prior  to  the  Effective  Time,  at  the  Effective  Time  the  Certificate  of
Incorporation of Merger  Sub, as in  effect immediately prior  to the  Effective
Time,  shall be  the Certificate of  Incorporation of  the Surviving Corporation
until thereafter amended  as provided by  Delaware Law and  such Certificate  of
Incorporation;   provided,  however,  that  Article  I  of  the  Certificate  of
Incorporation of the Surviving Corporation shall be amended as of the  Effective
Time  to  read as  follows:  "FIRST" The  name  of the  corporation  is Positive
Response Television, Inc."
 
    (b) By-Laws.  At the Effective Time, the By-Laws of Merger Sub, as in effect
immediately prior to the Effective Time,  shall be the By-Laws of the  Surviving
Corporation   until  thereafter  amended  as   provided  by  Delaware  Law,  the
Certificate of Incorporation of the Surviving Corporation and such By-Laws.
 
    Section 1.05.  DIRECTORS AND OFFICERS.  The directors and officers of Merger
Sub immediately following the Effective Time shall be as indicated on Exhibit  B
attached  hereto,  each to  hold office  in accordance  with the  Certificate of
Incorporation and By-Laws of the Surviving Corporation.
 
    Section 1.06.  EFFECT ON CAPITAL STOCK.  At the Effective Time, by virtue of
the Merger and without any action on the part of Parent, Merger Sub, the Company
or the holders of any of the following securities:
 
    (a) Conversion of Securities.  Each Share issued and outstanding immediately
prior to the Effective  Time (excluding any Shares  to be cancelled pursuant  to
Section 1.06(b) and any Dissenting Shares (as defined in Section 1.09)) shall be
converted, subject to Section 1.06(f), into the right to receive (subject to the
provisions  of Section 6.04 hereof) .5239 (the "Exchange Ratio") validly issued,
fully paid and nonassessable  shares of common stock  of Parent, $.01 par  value
per share (the "Parent Common Shares").
 
    (b)  Cancellation.  Each Share held in  the treasury of the Company and each
Share owned  by  Parent, Merger  Sub  or  any direct  or  indirect  wholly-owned
subsidiary  of the  Company or  Parent immediately  prior to  the Effective Time
shall, by virtue of the Merger and without any action on the part of the  holder
thereof,  cease to be  outstanding, be cancelled and  retired without payment of
any consideration therefor and cease to exist.
 
    (c) Stock Options and Stock Purchase Rights.  All Stock Options (as  defined
in  Section 5.05 hereof) then outstanding  under the Company's 1994 Stock Option
Plan (the "Company Option Plan") shall  be assumed by Parent in accordance  with
Section  5.05  hereof. All  Stock Purchase  Rights (as  defined in  Section 5.06
hereof) then outstanding shall  be converted into the  right to purchase  Parent
Common Shares in accordance with Section 5.06 hereof.
 
    (d) Capital Stock of Merger Sub.  Each share of common stock, $.01 par value
per  share,  of  Merger Sub  issued  and  outstanding immediately  prior  to the
Effective Time shall become shares of the

                                      -2-


                                      
<PAGE>
Surviving Corporation after the  Merger and shall  thereafter constitute all  of
the  issued  and  outstanding  shares  of the  capital  stock  of  the Surviving
Corporation. Each stock certificate  of Merger Sub  evidencing ownership of  any
such shares shall continue to evidence ownership of such shares of capital stock
of the Surviving Corporation.
 
    (e)  Adjustments to Exchange Ratio.  The Exchange Ratio shall be adjusted to
reflect fully the effect  of any stock splits,  reverse splits, stock  dividends
(including  any dividends or distributions of securities convertible into Parent
Common Shares or  Company Common Stock),  reorganizations, recapitalizations  or
other  like changes with respect to Parent Common Shares or Company Common Stock
occurring after the date hereof and prior to the Effective Time.
 
    (f) Fractional Shares.  No fraction of a share of Parent Common Shares  will
be  issued, but in  lieu thereof each  holder of Company  Common Stock who would
otherwise be entitled to a  fraction of a share  of Parent Common Shares  (after
aggregating all fractional shares of Parent Common Shares to be received by such
holder)  shall receive  from Parent  an amount of  cash (rounded  to the nearest
whole cent),  without interest,  equal  to the  product  of (i)  such  fraction,
multiplied  by (ii) the average closing price of the Parent Common Shares on the
New York Stock Exchange ("NYSE") for the  twenty (20) trading days prior to  the
consummation of the Merger.
 
    Section 1.07.  EXCHANGE OF CERTIFICATES.
 
    (a)  Exchange  Agent.   Subject to  the provisions  of Section  6.04 hereof,
Parent shall supply, or shall cause to be supplied, to or for the account of  an
exchange  agent designated  by Parent (the  "Exchange Agent"), in  trust for the
benefit of the holders of Company  Common Stock (other than Dissenting  Shares),
for  exchange in accordance with this  Section 1.07, through the Exchange Agent,
certificates evidencing the  Parent Common Shares  issuable pursuant to  Section
1.06 in exchange for outstanding Shares.
 
    (b)  Exchange  Procedures.   As  soon  as reasonably  practicable  after the
Effective Time, Parent will instruct the  Exchange Agent to mail to each  holder
of  record  of a  certificate  or certificates  which  immediately prior  to the
Effective Time evidenced outstanding Shares (other than Dissenting Shares)  (the
"Certificates")  (i) a letter of transmittal  (which shall specify that delivery
shall be effected, and risk  of loss and title  to the Certificates shall  pass,
only  upon prior delivery of the Certificates to the Exchange Agent and shall be
in such form and  have such other provisions  as Parent may reasonably  specify)
and  (ii) instructions to  effect the surrender of  the Certificates in exchange
for the certificates evidencing shares of  Parent Common Shares and, in lieu  of
any  fractional  shares  thereof,  cash. Upon  surrender  of  a  Certificate for
cancellation to the  Exchange Agent  together with such  letter of  transmittal,
duly  executed and such other customary documents as may be required pursuant to
such instructions, the holder of such  Certificate shall be entitled to  receive
in  exchange therefor,  subject to  the provisions  of Section  6.04 hereof, (A)
certificates evidencing that  number of  whole Parent Common  Shares which  such
holder has the right to receive in accordance with the Exchange Ratio in respect
of the Shares formerly evidenced by such Certificate, (B) any dividends or other
distributions  to which such holder is  entitled pursuant to Section 1.07(c) and
(C) cash in  lieu of fractional  Parent Common  Shares to which  such holder  is
entitled  pursuant  to Section  1.06(f)  (the Parent  Common  Shares, dividends,
distributions and cash  described in  this clause (C)  being, collectively,  the
"Merger  Consideration"), and the Certificate(s)  so surrendered shall forthwith
be cancelled. In the  event of a  transfer of ownership of  Shares which is  not
registered  in the  transfer records  of the Company  as of  the Effective Time,
Parent Common Shares and  cash may be  issued and paid  in accordance with  this
Article I to a transferee if the Certificate evidencing such Shares is presented
to  the Exchange  Agent, accompanied by  all documents required  to evidence and
effect such transfer pursuant to this  Section 1.07(b) and by evidence that  any
applicable  stock  transfer taxes  have been  paid.  Until so  surrendered, each
outstanding Certificate that, prior to the Effective Time, represented shares of
the Company Common Stock will be deemed, from and after the Effective Time,  for
all  corporate purposes  other than  the payment  of dividends,  to evidence the
ownership of the number of full shares of Parent
 

                                      -3-

                                      
<PAGE>
Common Shares into which such  shares of the Company  Common Stock have been  so
converted  and the right to receive an amount in cash in lieu of the issuance of
any fractional shares in accordance with Section 1.06(f) hereof.
 
    (c) Distributions with Respect to Unexchanged Shares.  No dividends or other
distributions declared or made after the  Effective Time with respect to  Parent
Common  Shares with a record date after the  Effective Time shall be paid to the
holder of any  unsurrendered Certificate  until the holder  of such  Certificate
shall surrender such Certificate. Subject to applicable law, following surrender
of  any  such Certificate,  there  shall be  paid to  the  record holder  of the
certificates representing  whole  shares  of  Parent  Common  Shares  issued  in
exchange  therefor, without interest, at the  time of such surrender, the amount
of dividends or other distributions with a record date after the Effective  Time
theretofore paid with respect to such whole shares of Parent Common Shares.
 
    (d)  Transfers of Ownership.  If any certificate for shares of Parent Common
Shares is  to be  issued in  a name  other than  that in  which the  Certificate
surrendered  in exchange therefor is  registered, it will be  a condition of the
issuance thereof that the Certificate  so surrendered will be properly  endorsed
and  otherwise in proper form  for transfer and that  the person requesting such
exchange will have paid to Parent or any person designated by it any transfer or
other taxes required by reason  of the issuance of  a certificate for shares  of
Parent Common Shares in any name other than that of the registered holder of the
Certificate  surrendered, or  established to the  satisfaction of  Parent or any
agent designated by it that such tax has been paid or is not payable.
 
    (e) No  Liability.   Neither Parent,  Merger Sub  nor the  Company shall  be
liable  to any holder of  Company Common Stock for  any Merger Consideration (or
dividends or distributions with respect thereto) delivered to a public  official
pursuant to any applicable abandoned property, escheat or similar law.
 
    (f)  Withholding Rights.  Parent, the Surviving Corporation and the Exchange
Agent shall be  entitled to deduct  and withhold from  the Merger  Consideration
otherwise  payable pursuant  to this Agreement  to any holder  of Company Common
Stock such amounts as Parent, the Surviving Corporation or the Exchange Agent is
required to deduct and withhold with respect to the making of such payment under
the Code or any  provision of state,  local, provincial or  foreign law. To  the
extent  that amounts are so withheld, such withheld amounts shall be treated for
all purposes of this Agreement as having  been paid to the holder of the  Shares
in respect of which such deduction and withholding was made.
 
    Section  1.08.   STOCK TRANSFER  BOOKS.   At the  Effective Time,  the stock
transfer books of the  Company shall be  closed, and there  shall be no  further
registration  of transfers of the Company Common Stock thereafter on the records
of the Company.
 
    Section 1.09.  DISSENTING SHARES.
 
    (a) Notwithstanding any  provision of  this Agreement to  the contrary,  any
holder  of Shares falling within the  definition of "dissenting shares", as such
term is defined under Section 1300(b)  of California Law (any such Shares  being
hereinafter  referred to as  "Dissenting Shares"), and who,  as of the Effective
Time, has not effectively withdrawn or  lost dissenters' rights with respect  to
such  Dissenting  Shares  pursuant to  an  event  described in  Section  1308 of
California Law, shall be entitled to such rights with respect to such Dissenting
Shares as are granted by California Law.
 
    (b) Notwithstanding the provisions of  subsection (a) hereof, if any  holder
of  Dissenting Shares  shall effectively  withdraw or  lose (through  failure to
perfect or otherwise) such holder's dissenters' rights, then, as of the later of
the Effective Time or the occurrence  of such event, such holder's Shares  shall
automatically  be converted  into and  represent only  the right  to receive the
Merger  Consideration,  without   interest  thereon,  upon   surrender  of   the
Certificate or Certificates representing such Shares.
 

                                      -4-


                                      
<PAGE>
    (c)  The Company shall give Parent (i)  prompt notice of any written demands
received by the  Company to require  the Company to  purchase shares of  capital
stock  of the Company pursuant  to Chapter 13 of  California Law, withdrawals of
such demands, and any  other instruments served pursuant  to California Law  and
received  by  the  Company  and  (ii)  the  opportunity  to  participate  in all
negotiations and proceedings  with respect  to such demands.  The Company  shall
not,  except  with the  prior written  consent of  Parent, voluntarily  make any
payment with respect to any such demands  or offer to settle or settle any  such
demands.
 
    (d)  To the extent required by  applicable California Law, the Company shall
establish an  escrow account  and adopt  procedures in  connection therewith  to
carry out the foregoing.
 
    Section  1.10.  NO  FURTHER OWNERSHIP RIGHTS  IN COMPANY COMMON  STOCK.  The
Merger Consideration  delivered upon  the surrender  for exchange  of Shares  in
accordance  with the terms  hereof shall be  deemed to have  been issued in full
satisfaction of all  rights pertaining  to such Shares,  and there  shall be  no
further registration of transfers on the records of the Surviving Corporation of
Shares which were outstanding immediately prior to the Effective Time. If, after
the  Effective Time, Certificates are presented to the Surviving Corporation for
any reason, they shall be cancelled and exchanged as provided in this Article I.
 
    Section 1.11.   LOST, STOLEN OR  DESTROYED CERTIFICATES.   In the event  any
Certificates shall have been lost, stolen or destroyed, the Exchange Agent shall
issue  in exchange  for such  lost, stolen  or destroyed  Certificates, upon the
making of an affidavit of  that fact by the  holder thereof, such Parent  Common
Shares  as may  be required  pursuant to  Section 1.06;  provided, however, that
Parent may,  in its  discretion and  as a  condition precedent  to the  issuance
thereof,  require the  owner of such  lost, stolen or  destroyed Certificates to
deliver a bond in such sum as it may reasonably direct as indemnity against  any
claim  that may be made against Parent or the Exchange Agent with respect to the
Certificates alleged to have been lost, stolen or destroyed.
 
    Section 1.12.  TAX CONSEQUENCES.  It is intended by the parties hereto  that
the  Merger shall constitute a reorganization  within the meaning of Section 368
of the  Code. The  parties hereto  hereby adopt  this Agreement  as a  "plan  of
reorganization"  within the meaning of Sections 1.368-2(g) and 1.368-3(a) of the
United States Treasury Regulations.
 
    Section 1.13.  TAKING OF NECESSARY ACTION; FURTHER ACTION.  Each of  Parent,
Merger  Sub  and the  Company  in good  faith  will take  all  such commercially
reasonable and lawful  action as  may be necessary  or appropriate  in order  to
effectuate the Merger in accordance with this Agreement as promptly as possible.
If,  at any time after the Effective  Time, any such further action is necessary
or desirable  to carry  out  the purposes  of this  Agreement  and to  vest  the
Surviving  Corporation  with full  right, title  and  possession to  all assets,
property, rights, privileges, powers  and franchises of  the Company and  Merger
Sub,  the  officers  and directors  of  the  Company and  Merger  Sub  are fully
authorized in the name  of their respective corporations  or otherwise to  take,
and will take, all such lawful and necessary action.
 
    Section  1.14.  MATERIAL ADVERSE EFFECT;  ORDINARY COURSE OF BUSINESS.  When
used in connection with the Company or any of its subsidiaries, or Parent or any
of its subsidiaries, as the case may be, the term "Material Adverse Effect",  or
any  derivation thereof, means  any change or effect  that, individually or when
taken together with all other such related changes or effects that have occurred
prior to the  date of determination  of the occurrence  of the Material  Adverse
Effect,  is or is  reasonably likely to  be materially adverse  to the business,
assets  (including  intangible  assets),  financial  condition  or  results   of
operations  of the Company and its  subsidiaries or Parent and its subsidiaries,
as the case may be, in each case taken as a whole.
 
    When used in  connection with  the Company or  any of  its subsidiaries,  or
Parent or any of its subsidiaries, as the case may be, the term "ordinary course
of business", or any derivation thereof,
 

                                      -5-

                                      
<PAGE>
means  the normal conduct of business consistent with past practice, except that
no action which  is contrary  to law, order,  rule or  regulation, or  otherwise
contrary to commercial reasonableness, shall be considered to be in the ordinary
course of business.
 
                                   ARTICLE II
 
                 REPRESENTATIONS AND WARRANTIES OF THE COMPANY
 
    The Company hereby represents and warrants to Parent and Merger Sub that:
 
    Section  2.01.  ORGANIZATION  AND QUALIFICATION; SUBSIDIARIES.   Each of the
Company and its subsidiaries is  a corporation duly organized, validly  existing
and in good standing under the laws of the jurisdiction of its incorporation and
has  the requisite  corporate power  and authority and  is in  possession of all
franchises, grants,  authorizations,  licenses,  permits,  easements,  consents,
certificates,  approvals and orders (collectively "Approvals") necessary to own,
lease and operate the  properties it purports  to own, operate  or lease and  to
carry  on its business as it is now being conducted, except where the failure to
be so organized, existing and in good standing or to have such power,  authority
and  Approvals would not have a Material Adverse Effect. Each of the Company and
its subsidiaries is duly  qualified or licensed as  a foreign corporation to  do
business,  and is in good standing, in  each jurisdiction where the character of
its properties owned, leased or operated by  it or the nature of its  activities
makes  such qualification or licensing necessary, except for such failures to be
so duly  qualified or  licensed  and in  good standing  that  would not  have  a
Material  Adverse  Effect. A  true and  complete  list of  all of  the Company's
subsidiaries, together with the jurisdiction of incorporation of each subsidiary
and the percentage of each subsidiary's  outstanding capital stock owned by  the
Company  or another  subsidiary, is  set forth in  Section 2.01  of that certain
written disclosure  schedule, dated  of  even date  herewith, delivered  by  the
Company  to  Parent  (the "Company  Disclosure  Schedule"), except  as  is noted
therein. Except as set forth in Section 2.01 of the Company Disclosure Schedule,
the Company does not directly or  indirectly own any equity or similar  interest
in,  or any  interest convertible into  or exchangeable or  exercisable for, any
equity or similar  interest in  any corporation, partnership,  joint venture  or
other  business  association  or  entity  which  is  material  to  the Company's
financial condition or results of operations.
 
    Section 2.02.   ARTICLES  OF INCORPORATION  AND BY-LAWS.   The  Company  has
heretofore  delivered to Parent  complete and correct copies  of its Articles of
Incorporation and By-Laws, as amended  to date, and, except  as is set forth  in
Section  2.02  of  the Company  Disclosure  Schedule,  equivalent organizational
documents of each of its  subsidiaries. Such Articles of Incorporation,  By-Laws
and  equivalent organizational documents of it  and each of its subsidiaries are
in full force and effect. Neither the Company nor any of its subsidiaries is  in
violation  of any of the provisions of  its Articles of Incorporation or By-Laws
or equivalent organizational documents.
 
    Section 2.03.  CAPITALIZATION.  The authorized capital stock of the  Company
consists  of 15,000,000 shares  of Company Common Stock  and 5,000,000 shares of
the Company's  preferred  stock,  without  par  value  (the  "Company  Preferred
Stock"),  none  of  which have  been  designated.  As of  the  date  hereof, (i)
3,549,986 shares of  Company Common  Stock are  issued and  outstanding, all  of
which  are validly issued, fully paid  and nonassessable, (ii) 398,490 shares of
Company Common Stock are reserved for  future issuance pursuant to the  exercise
of Stock Options previously granted under the Company Option Plan, (iii) 106,666
shares  of Company Common Stock are reserved for future issuance pursuant to the
exercise or conversion,  as applicable, of  Stock Purchase Rights,  and (iv)  no
shares of Company Preferred Stock are issued and outstanding. No material change
in  such capitalization  has occurred  between September  30, 1995  and the date
hereof. Except as  set forth  in this  Section 2.03 or  in Section  2.03 of  the
Company  Disclosure Schedule,  there are no  options, warrants  or other rights,
agreements, arrangements or commitments of any character relating to the  issued
or  unissued  capital  stock  of  the Company  or  any  of  its  subsidiaries or
obligating the Company or any of its subsidiaries to issue or sell any shares of
capital stock  of, or  other equity  interests in,  the Company  or any  of  its
subsidiaries.  All  shares  of  Company  Common  Stock  subject  to  issuance as
aforesaid, upon
 

                                      -6-

                                      
<PAGE>
issuance on the terms  and conditions specified in  the instruments pursuant  to
which  they are issuable,  shall be duly authorized,  validly issued, fully paid
and nonassessable. There  are no  obligations, contingent or  otherwise, of  the
Company  or any of  its subsidiaries to repurchase,  redeem or otherwise acquire
any shares of Company capital stock or the capital stock of any subsidiary or to
provide funds  to  or make  any  investment (in  the  form of  a  loan,  capital
contribution or otherwise) in any such subsidiary or any other entity other than
guarantees  of bank  obligations of  subsidiaries or  joint ventures  or similar
arrangements entered into in the ordinary course of business or which would not,
in the aggregate, have a Material Adverse Effect. All of the outstanding  shares
of  capital stock  of each  of the  Company's subsidiaries  are duly authorized,
validly issued, fully paid and nonassessable,  and all such shares are owned  by
the  Company or  another subsidiary  free and  clear of  all security interests,
liens, claims, pledges, agreements, limitations on the Company's voting  rights,
charges or other encumbrances of any nature whatsoever.
 
    Section  2.04.  AUTHORITY RELATIVE  TO THIS AGREEMENT.   The Company has all
necessary corporate power and  authority to execute  and deliver this  Agreement
and  to perform  its obligations  hereunder and  to consummate  the transactions
contemplated hereby. The execution and delivery of this Agreement by the Company
and the  consummation by  the Company  of the  transactions contemplated  hereby
(subject to the satisfaction of the conditions to consummation set forth herein)
have  been duly and validly authorized by  all necessary corporate action and no
other corporate  proceedings  on  the  part of  the  Company  are  necessary  to
authorize  this  Agreement or  to  consummate the  transactions  so contemplated
(other than the approval and adoption of the Merger by the holders of at least a
majority of the outstanding shares of the Company Common Stock entitled to  vote
in  accordance with California  Law and the  Company's Articles of Incorporation
and By-Laws). The Board of  Directors of the Company  has determined that it  is
advisable and in the best interest of the Company's shareholders for the Company
to  enter into a business combination with  Parent upon the terms and subject to
the conditions  of this  Agreement. This  Agreement has  been duly  and  validly
executed  and  delivered by  the Company  and,  assuming the  due authorization,
execution and delivery by Parent and Merger Sub, as applicable, constitutes  the
legal,  valid and  binding obligation  of the  Company, enforceable  against the
Company in  accordance  with its  terms  (subject to  stockholder  approval,  as
aforesaid),  except  as the  enforceability thereof  may be  limited by  (i) the
effect  of  bankruptcy,   insolvency,  reorganization,  moratorium,   fraudulent
conveyance  or other  similar laws  now or  hereafter in  effect relating  to or
affecting the rights and remedies of creditors generally, and (ii) the effect of
general principles of equity, whether enforcement is considered in a  proceeding
in equity or at law, and the discretion of the court before which any proceeding
therefor may be brought.
 
    Section 2.05.  NO CONFLICT; REQUIRED FILINGS AND CONSENTS.
 
    (a)  Section 2.05(a) of  the Company Disclosure Schedule  includes a list of
(i) all contracts,  including distribution  agreements, of the  Company and  its
subsidiaries  calling for aggregate payments, either  to or from the Company and
its subsidiaries, of $50,000 or  more and (ii) all  agreements which, as of  the
date  hereof, have  been (or  which are, in  connection with  the Company's next
filing pursuant to the Securities Exchange Act of 1934, required to be) filed by
the Company with the Securities and Exchange Commission (the "SEC") pursuant  to
the  requirements of the  Securities Exchange Act  of 1934, as  amended, and the
rules promulgated  thereunder (collectively,  the "Exchange  Act") as  "material
contracts"  ((i) and (ii) being, collectively,  the "Material Contracts") of the
Company and  its subsidiaries.  The Company  has delivered  to Parent  true  and
correct copies of all Material Contracts.
 
    (b)  Except  as  set forth  in  Section  2.05(b) of  the  Company Disclosure
Schedule, the execution and  delivery of this Agreement  by the Company do  not,
and the performance of this Agreement by the Company will not, (i) conflict with
or violate the Articles of Incorporation or By-Laws or equivalent organizational
documents  of the  Company or  any of  its subsidiaries,  (ii) conflict  with or
violate any law, rule, regulation, order,  judgment or decree applicable to  the
Company  or any of its  subsidiaries or by which its  or any of their respective
properties is bound or affected, or (iii) result in any breach of or  constitute
a  default (or an event that, with notice or lapse of time or both, would become
a default), or
 
                                      -7-

<PAGE>
impair the Company's or any of its  subsidiaries' rights or alter the rights  or
obligations  of  any  third  party  under,  or  give  to  others  any  rights of
termination, amendment, acceleration or cancellation of, any Material  Contract,
or  result in the creation of a lien  or encumbrance on any of the properties or
assets of the Company or any of its subsidiaries pursuant to, any material note,
bond,  mortgage,  indenture,  contract,   agreement,  lease,  license,   permit,
franchise  or other instrument or obligation to  which the Company or any of its
subsidiaries is a party or  by which the Company or  any of its subsidiaries  or
its  or any of their respective properties is bound or affected, other than when
such occurrence would not have a Material Adverse Effect.
 
    (c) Except  as  set forth  in  Section  2.05(c) of  the  Company  Disclosure
Schedule,  the execution and delivery of this Agreement by the Company does not,
and the  performance of  this Agreement  by the  Company will  not, require  any
consent,  approval, authorization or  permit of, or  filing with or notification
to, any governmental or  regulatory authority, domestic  or foreign, except  (i)
for  applicable requirements, if any, of the  Securities Act of 1933, as amended
(the "Securities  Act"), the  Exchange  Act, state  securities laws  ("Blue  Sky
Laws")  and the  pre-merger notification  requirements of  the Hart-Scott-Rodino
Antitrust Improvements Act of 1976, as  amended (the "HSR Act"), and the  filing
and  recordation  of  appropriate  merger  or  other  documents  as  required by
California Law  and Delaware  Law, and  (ii) where  the failure  to obtain  such
consents,  approvals,  authorizations or  permits, or  to  make such  filings or
notifications, would  not  prevent  or  delay consummation  of  the  Merger,  or
otherwise  prevent or  delay the Company  from performing  its obligations under
this Agreement, or would not otherwise have a Material Adverse Effect.
 
    Section 2.06.  COMPLIANCE; PERMITS.
 
    (a) Neither the Company nor any of its subsidiaries is in conflict with,  or
in default or violation of, (i) any law, rule, regulation, order, writ, judgment
or  decree applicable to the Company or any  of its subsidiaries or by which the
Company or any of its subsidiaries or its or any of their respective  properties
is  bound or  affected or  (ii) except as  set forth  in Section  2.06(a) of the
Company Disclosure  Schedule, any  note,  bond, mortgage,  indenture,  contract,
agreement,  lease, license, permit, franchise  or other instrument or obligation
to which the  Company or  any of its  subsidiaries is  a party or  by which  the
Company  or any of its subsidiaries or its or any of their respective properties
is bound or  affected, except  for any  such conflicts,  defaults or  violations
which would not have a Material Adverse Effect.
 
    (b)  The Company and  its subsidiaries hold  all material permits, licenses,
easements, variances, exemptions, consents,  certificates, orders and  approvals
from  governmental  authorities  which  are material  to  the  operation  of the
business of the Company and its subsidiaries taken as a whole (collectively, the
"Company Permits"). The Company and its subsidiaries are in compliance with  the
terms  of the Company Permits,  except where the failure  to so comply would not
have a Material Adverse Effect.
 
    Section 2.07.  SEC FILINGS; FINANCIAL STATEMENTS.
 
    (a) The Company has  filed all forms, reports  and documents required to  be
filed  with the SEC  and has delivered to  Parent (i) its  Annual Report on Form
10-KSB for the year ended December 31, 1994, (ii) its Quarterly Reports on  Form
10-QSB  for the periods  ended March 31,  1995, June 30,  1995 and September 30,
1995, respectively,  (iii)  all  proxy  statements  relating  to  the  Company's
meetings  of shareholders (whether  annual or special) held  since May 11, 1994,
(iv) all other reports or registration statements filed by the Company with  the
SEC  (other than Reports on Forms 3, 4  and 5 and Schedules 13D and/or 13G filed
with the SEC and  copied to the  Company) since December 31,  1993, and (v)  all
amendments and supplements to all such reports and registration statements filed
with  the SEC (collectively, the "Company SEC Reports"). The Company SEC Reports
(i) were prepared in accordance with  the requirements of the Securities Act  or
the  Exchange Act, as the  case may be, and  (ii) did not at  the time they were
filed (or  if amended  or superseded  by  a filing  prior to  the date  of  this
Agreement,  then on the date  of such filing) contain  any untrue statement of a
material fact or omit to state a material fact required to be stated therein  or
necessary in order to make the statements
 
                                      -8-

<PAGE>
therein,  in the  light of  the circumstances  under which  they were  made, not
misleading. The  Company is  not  aware of  any  material discrepancies  in  the
Company's  SEC  Reports which  have not  been corrected.  None of  the Company's
subsidiaries is required to file any forms, reports or other documents with  the
SEC.
 
    (b)  Each of the consolidated financial statements (including, in each case,
any related notes thereto) contained in the Company SEC Reports was prepared  in
accordance  with United States generally accepted accounting principles ("GAAP")
applied on a consistent basis throughout the periods involved (except as may  be
indicated  therein  or  in  the  notes  thereto)  and  each  fairly  present the
consolidated financial position of the Company and its subsidiaries at and as of
the respective dates thereof and the consolidated results of its operations  and
cash  flows  for  the  periods  indicated,  except  that  the  unaudited interim
financial statements  were  or are  subject  to normal  and  recurring  year-end
adjustments which were not or are not expected to be material in amount.
 
    (c)  The Company has  heretofore delivered to Parent  a complete and correct
copy of any amendments or modifications, which have not yet been filed with  the
SEC  but  which are  required to  be  filed, to  agreements, documents  or other
instruments which previously had been filed by the Company with the SEC pursuant
to the Securities Act or the Exchange Act.
 
    Section 2.08.  ABSENCE OF CERTAIN CHANGES OR EVENTS.  Except as set forth in
Section 2.08 of  the Company Disclosure  Schedule and the  Company SEC  Reports,
since September 30, 1995, the Company has conducted its business in the ordinary
course  and  there have  not  occurred: (i)  any  amendments or  changes  in the
Articles of Incorporation or Bylaws of the Company; (ii) any material damage to,
destruction or loss  of any assets  of the  Company (whether or  not covered  by
insurance);  (iii) any material change by the Company in its accounting methods,
principles or practices (except  as required by GAAP);  (iv) any revaluation  by
the  Company of any  of its assets, including,  without limitation, writing down
the value of capitalized inventory, or writing off notes or accounts receivable,
other than in  the ordinary  course of business;  (vi) any  redemption or  other
acquisition of Company Common Stock by the Company or any of the subsidiaries or
any  declaration or payment of any dividend or other distribution in cash, stock
or  property  with  respect  to  Company  Common  Stock,  except  for  purchases
heretofore  made  pursuant to  the  terms of  the  Company's Employee  Plans (as
defined in Section 2.11 hereof); (vii) any transfer of, or rights granted under,
any material leases, licenses, agreements,  patents, trademarks, trade names  or
copyrights  other than  those transferred or  granted in the  ordinary course of
business and  consistent with  past practice;  or (viii)  any mortgage,  pledge,
security interest or imposition of lien or other encumbrance on any asset of the
Company  or  any  of the  subsidiaries,  except  those that  are  immaterial and
incurred in the ordinary course of business.
 
    Section 2.09.   NO UNDISCLOSED  LIABILITIES OR  COMMITMENTS.   Except as  is
disclosed  in Section  2.09 of  the Company  Disclosure Schedule  or incurred in
connection with  the Company's  obligations under  this Agreement,  neither  the
Company  nor  any  of  its  subsidiaries  has  any  liabilities,  obligations or
commitments (absolute,  accrued,  contingent or  otherwise)  which are,  in  the
aggregate,  material to the  business, operations or  financial condition of the
Company and its subsidiaries taken as a whole, except liabilities (a) adequately
provided for in the Company's audited balance sheet (including any related notes
thereto) for the fiscal year ended December 31, 1994 included in the Company SEC
Reports (the  "1994 Balance  Sheet"), (b)  incurred in  the ordinary  course  of
business  and not required under GAAP to be reflected on the 1994 Balance Sheet,
or (c) incurred since December 31, 1994 in the ordinary course of business which
would not  have  a  Material  Adverse Effect  and,  to  the  extent  applicable,
disclosed  in the unaudited  balance sheets included in  the Company SEC Reports
for such period or not required under GAAP to be so reflected.
 
    Section 2.10.   ROYALTIES AND  PRODUCTION SCHEDULES.   Section  2.10 of  the
Company Disclosure Schedule sets forth each product for which either the Company
or  any of its subsidiaries has produced or has agreed to produce an infomercial
or other program and  for which either  the Company or  any of its  subsidiaries
expects  to receive royalties or other revenues. True and correct copies of each
contract or other agreement (and each amendment thereto) pursuant to which  such
royalties or other revenues
 
                                      -9-

<PAGE>
are  to be derived  has been provided to  Parent and each  of such contracts and
agreements is in full force and effect. The Company and each of its subsidiaries
have provided Parent the production schedule and budget for each infomercial  or
other program currently being produced by the Company or any of its subsidiaries
or which any of them has agreed to produce. The budgets and production schedules
previously  delivered  represent  the  Company's  good  faith  estimate  of  the
aggregate costs associated with each such infomercial as presently contemplated.
 
    Section 2.11.  ABSENCE OF LITIGATION.   Except as set forth in Section  2.11
of  the Company  Disclosure Schedule  or the Company  SEC Reports,  there are no
claims, actions,  suits,  proceedings  or  investigations  pending  or,  to  the
knowledge  of  the  Company,  threatened  against  the  Company  or  any  of its
subsidiaries, or  any  properties  or  rights  of the  Company  or  any  of  its
subsidiaries,  before any  court, arbitrator or  administrative, governmental or
regulatory authority or body,  domestic or foreign, that  could have a  Material
Adverse Effect.
 
    Section 2.12.  EMPLOYEE BENEFIT PLANS; EMPLOYMENT AGREEMENTS.
 
    (a)  Section 2.12(a) of  the Company Disclosure  Schedule lists all employee
benefit plans (as  defined in  Section 3(3)  of the  Employee Retirement  Income
Security  Act of  1974, as  amended ("ERISA")),  regardless of  whether ERISA is
applicable thereto, all  other bonus, stock  option, stock purchase,  incentive,
deferred  compensation, supplemental  retirement, severance  or termination pay,
medical or life insurance,  supplemental unemployment benefits,  profit-sharing,
pension or retirement plans, agreements or arrangements and other similar fringe
or  employee benefit plans, programs or  arrangements, and any current or former
employment  or  executive  compensation  or  severance  agreements,  written  or
otherwise,  for the benefit of, or relating to, any employee of the Company, any
trade or  business  (whether  or  not  incorporated) which  is  a  member  of  a
controlled group including the Company or which is under common control with the
Company (an "ERISA Affiliate") within the meaning of Section 414 of the Code, or
any  subsidiary of the Company, to which the Company, an ERISA Affiliate, or any
Subsidiary is a party, with respect to which the Company, an ERISA Affiliate, or
any Subsidiary has  or could  have any  obligation, as  well as  each plan  with
respect to which the Company or an ERISA Affiliate could incur liability if such
plan  has been or were  terminated (together, the "Employee  Plans"), and a true
and correct  copy of  each such  written  Employee Plan  has been  delivered  to
Parent.
 
    (b)  Except  as  set forth  in  Section  2.12(b) of  the  Company Disclosure
Schedule, (i) none of the Employee Plans promises or provides retiree medical or
other retiree welfare benefits to any person and none of the Employee Plans is a
"multiemployer plan" as  such term is  defined in Section  3(37) of ERISA;  (ii)
there  has been no  transaction or failure  to act with  respect to any Employee
Plan, which could result in any material liability of the Company or any of  its
subsidiaries;  (iii)  all  Employee  Plans are  in  compliance  in  all material
respects with the requirements  prescribed by any and  all statutes, orders,  or
governmental rules and regulations currently in effect with respect thereto, and
the Company and each of its subsidiaries have performed all material obligations
required  to be  performed by  them under,  are not  in any  material respect in
default under or violation of, and have no knowledge of any default or violation
by any  other party  to, any  of  the Employee  Plans except  as to  which  such
non-compliance,  non-performance  or  default  would not  result  in  a Material
Adverse Effect; (iv) each Employee Plan intended to qualify under Section 401(a)
of the Code is the subject of a favorable determination letter from the IRS, and
nothing  has  occurred  which  may   reasonably  be  expected  to  impair   such
determination;  (v) all contributions required to  be made to any Employee Plan,
pursuant to  the  terms  of  the Employee  Plan  or  any  collective  bargaining
agreement,  have been made on or before  their due dates and a reasonable amount
has been accrued for  contributions to each Employee  Plan for the current  plan
years; (vi) with respect to each Employee Plan, no "reportable event" within the
meaning  of Section 4043 of ERISA (excluding any such event for which the thirty
(30) day notice  requirement has been  waived under the  regulations to  Section
4043  of ERISA) nor any event described in Sections 4062, 4063 and 4041 of ERISA
has occurred; and (vii) neither the
 
                                      -10-

<PAGE>
Company nor any ERISA Affiliate has  incurred, nor reasonably expects to  incur,
any liability under Title IV of ERISA (other than liability for premium payments
to the Pension Benefit Guaranty Corporation arising in the ordinary course).
 
    (c)  Each Employee Plan that  is required or intended  to be qualified under
applicable law or registered or approved by a governmental agency or  authority,
has  been so qualified,  registered or approved  by the appropriate governmental
agency or  authority,  and nothing  has  occurred since  the  date of  the  last
qualification,  registration  or  approval  to adversely  affect,  or  cause the
appropriate governmental  agency or  authority  to revoke,  such  qualification,
registration or approval.
 
    (d)  All contributions (including  premiums) required by  law or contract to
have been made  or approved by  the Company  under or with  respect to  Employee
Plans  have been paid or accrued by  the Company. Except as disclosed in Section
2.12(d) of  the Company  Disclosure Schedule,  without limiting  the  foregoing,
there are no material unfunded liabilities under any Employee Plan.
 
    (e)  There are no  pending or, to  the knowledge of  the Company, threatened
investigations, litigation or other enforcement actions against the Company with
respect to any of the Employee Plans.
 
    (f) There are no actions, suits or claims pending or, to the best  knowledge
of  the Company, threatened  by former or  present employees of  the Company (or
their beneficiaries) with respect to Employee Plans or the assets or fiduciaries
thereof (other than routine claims for benefits).
 
    (g) No condition or  event has occurred with  respect to the Employee  Plans
which  has or could reasonably be expected  to result in a material liability to
the Company.
 
    (h) Section 2.12(h) of the Company Disclosure Schedule sets forth a true and
complete list of  each current or  former employee, officer  or director of  the
Company  or any  of its  subsidiaries who holds  any option  to purchase Company
Common Stock  as of  the date  hereof, together  with the  number of  shares  of
Company  Common Stock subject to such option,  the date of grant of such option,
the extent to which such option is  vested, the option price of such option  (to
the extent determined as of the date hereof), whether such option is intended to
qualify as an incentive stock option within the meaning of Section 422(b) of the
Code  (an "ISO"), whether such option was  issued pursuant to the Company Option
Plan, and the  expiration date of  such option. Section  2.12(h) of the  Company
Disclosure  Schedule also  sets forth  the total  number of  such ISOs  and such
nonqualified options.
 
    (i) The Company has delivered to Parent  (i) true and correct copies of  all
employment agreements with officers of the Company; (ii) true and correct copies
of  all agreements  with consultants  or independent  contractors obligating the
Company to make  annual cash payments  in an amount  exceeding $25,000; (iii)  a
schedule listing all officers of the Company who have executed a non-competition
agreement with the Company, (iv) true and correct copies of all plans, programs,
agreements  and  other  arrangements of  the  Company  with or  relating  to its
employees which  contain change  in  control provisions;  and  (v) the  form  of
standard  employment agreement,  if any,  of the  Company for  its non-executive
employees.
 
    Section 2.13.  LABOR MATTERS.  There are no controversies pending or, to the
knowledge of the  Company or any  of its subsidiaries,  threatened, between  the
Company  or any of its subsidiaries and any of their respective employees, which
controversies have or may  have a Material Adverse  Effect; neither the  Company
nor any of its subsidiaries is a party to any collective bargaining agreement or
other  labor union contract applicable to persons employed by the Company or its
subsidiaries nor  does  the Company  or  any of  its  subsidiaries know  of  any
activities or proceedings of any labor union to organize any such employees; and
neither  the  Company nor  any  of its  subsidiaries  has any  knowledge  of any
strikes, slowdowns, work  stoppages, lockouts,  or threats thereof,  by or  with
respect to any employees of the Company or any of its subsidiaries.
 
    Section  2.14.    REGISTRATION  STATEMENT; PROXY  STATEMENT.    None  of the
information supplied  or  to  be  supplied  by  the  Company  for  inclusion  or
incorporation by reference in (i) the Registration
 
                                      -11-

<PAGE>
Statement  on Form S-4 to be filed with the SEC by Parent in connection with the
issuance of Parent Common Shares in the Merger (the "Registration Statement") or
(ii) the proxy statement relating to  the meeting of the Company's  shareholders
(the  "Company Shareholders' Meeting") to be  held in connection with the Merger
(the "Proxy  Statement"  and, together  with  the Prospectus  contained  in  the
Registration  Statement, the "Proxy Statement/Prospectus") will, (A) in the case
of the  Proxy  Statement/Prospectus,  at  the  date  it  or  any  amendments  or
supplements  thereto  are mailed  to shareholders,  at the  time of  the Company
Shareholders' Meeting and  at the  Effective Time  and (B)  in the  case of  the
Registration  Statement, when it becomes effective  under the Securities Act and
at the Effective Time, contain any untrue  statement of a material fact or  omit
to  state any material fact required to  be stated therein or necessary in order
to make the  statements included therein,  in light of  the circumstances  under
which  they are made, not misleading. The Proxy Statement will comply as to form
in all material respects with the applicable provisions of the Exchange Act  and
the  rules and  regulations thereunder.  If at any  time prior  to the Effective
Time, any event  relating to the  Company or any  of its respective  affiliates,
officers  or directors should be  discovered by the Company  which should be set
forth in an amendment to the Registration Statement or a supplement to the Proxy
Statement/Prospectus, the Company shall promptly inform Parent and Merger Sub.
 
    Section 2.15.    RESTRICTIONS  ON  BUSINESS ACTIVITIES.    Except  for  this
Agreement  or as disclosed  in Section 2.15 of  the Company Disclosure Schedule,
there is no existing material  agreement, judgment, injunction, order or  decree
binding  upon  the  Company  or  any of  its  subsidiaries  which  has  or could
reasonably be expected to have the effect of prohibiting or materially impairing
any business practice of the Company or any of its subsidiaries, the acquisition
of property by the Company or any of its subsidiaries or the conduct of business
by the Company or any of its subsidiaries as currently conducted or as  proposed
to be conducted by the Company.
 
    Section  2.16.   TITLE  TO PROPERTY.    The Company  owns no  real property.
Section 2.16(b)  of  the Company  Disclosure  Schedule  sets forth  a  true  and
complete  list  of  all  real property  leased  by  the Company  or  any  of its
subsidiaries requiring  annual lease  payments  of more  than $25,000,  and  the
aggregate  monthly rental or other  fee payable under such  lease. Except as set
forth in Section 2.16 of the  Company Disclosure Schedule, the Company and  each
of  its subsidiaries have good, marketable and  defensible title to all of their
material properties  and  assets, free  and  clear  of all  liens,  charges  and
encumbrances,  except liens for taxes not yet  due and payable and such liens or
other imperfections of  title, if  any, as do  not materially  detract from  the
value  of or interfere with the present  use of the property affected thereby or
which would not have a Material Adverse Effect; and, to the Company's knowledge,
all leases pursuant to which the Company  or any of its subsidiaries lease  from
others material amounts of real or personal property are in good standing, valid
and  effective in accordance with  their respective terms, and  there is not, to
the Company's knowledge, under any of such leases, any existing material default
or event of default (or event which with notice or lapse of time, or both, would
constitute a  material default  and in  respect  of which  the Company  or  such
subsidiary  has  not  taken  adequate  steps  to  prevent  such  a  default from
occurring)  except  where  the  lack   of  such  good  standing,  validity   and
effectiveness  or the existence  of such default  or event of  default would not
have a  Material Adverse  Effect. All  the  facilities of  the Company  and  its
subsidiaries  are  in  good operating  condition  and repair,  except  where the
failure of such plants,  structures and equipment to  be in such good  operating
condition  and  repair  would not,  individually  or  in the  aggregate,  have a
Material Adverse Effect.
 
    Section 2.17.  TAXES.
 
    (a) For purposes of this Agreement, "Tax" or "Taxes" shall mean taxes, fees,
levies, duties, tariffs, imposts and governmental impositions or charges of  any
kind  in the nature  of (or similar to  ) taxes, payable  to any federal, state,
provincial, local or  foreign taxing authority,  including (without  limitation)
(i)  income, franchise,  profits, gross receipts,  ad valorem,  net worth, value
added, sales,  use, service,  real or  personal property,  special  assessments,
capital  stock,  license,  payroll,  withholding,  employment,  social security,
workers'   compensation,   unemployment   compensation,   utility,    severance,
production,  excise, stamp, occupation, premiums, windfall profits, transfer and
gains taxes and
 
                                      -12-

<PAGE>
(ii) interest, penalties, additional taxes  and additions to taxes imposed  with
respect  thereto; and "Tax Returns" shall  mean returns, reports and information
statements with respect  to Taxes required  to be filed  with the United  States
Internal  Revenue Service (the "IRS") or any other taxing authority, domestic or
foreign, including, without limitation,  consolidated, combined and unitary  tax
returns.
 
    (b)  Other than  as disclosed on  Section 2.17(b) of  the Company Disclosure
Schedule, the  Company  and each  of  its subsidiaries,  and  any  consolidated,
combined,  unitary or aggregate group  for Tax purposes of  which the Company or
any of its subsidiaries is  or has been a member,  have filed all United  States
federal  income Tax Returns  and all other  material Tax Returns  required to be
filed by them  or any  of them,  and have paid  and discharged  all Taxes  shown
therein  to be due and there are no other Taxes that would be due if asserted by
a taxing  authority,  except  such as  are  being  contested in  good  faith  by
appropriate  proceedings (to the extent that  any such proceedings are required)
or with respect to which the Company is maintaining reserves in accordance  with
GAAP  in  its  financial statements  to  the  extent currently  required  in all
material respects adequate for their payment,  except, in each instance, to  the
extent  the failure to do so would not have a Material Adverse Effect. Except as
disclosed in Section 2.17(b) of the Company Disclosure Schedule, neither the IRS
nor any other taxing authority or agency is now asserting or, to the best of the
Company's knowledge, threatening  to assert against  the Company or  any of  its
subsidiaries  any deficiency or claim for additional Taxes other than additional
Taxes with respect to  which the Company is  maintaining reserves in  accordance
with  GAAP  in  its financial  statements  which  are in  all  material respects
adequate for their payment, except, in each instance, to the extent the  failure
to  do  so would  not have  a Material  Adverse Effect.  Except as  disclosed in
Section 2.17(b) of the Company Disclosure Schedule, no Tax Return of either  the
Company  or any  of its  subsidiaries is currently  being audited  by any taxing
authority except as would  not have a Material  Adverse Effect. No material  Tax
claim  has become a lien on any assets  of the Company or any subsidiary thereof
and neither the Company  nor any of  its subsidiaries has,  except as would  not
have a Material Adverse Effect, granted any waiver of any statute of limitations
with  respect to, or any  extension of a period for  the assessment of, any Tax.
Neither the Company nor any of its subsidiaries is required to include in income
(i) any material items in respect of any change in accounting principles or  any
deferred  intercompany transactions, or (ii) any installment sale gain where, in
each case, the inclusion in income would result in a Tax liability materially in
excess of the reserves therefor.
 
    (c) The  Company  on  behalf  of itself  and  all  its  subsidiaries  hereby
represents  that,  other than  as disclosed  on Section  2.17(c) of  the Company
Disclosure Schedule, and  other than  with respect  to items  the inaccuracy  of
which  would not have a Material Adverse Effect: (i) neither the Company nor any
of its subsidiaries is  a party to any  agreement, contract or arrangement  that
may  result,  separately or  in the  aggregate,  in the  payment of  any "excess
parachute payment" within the  meaning of Section 280G  of the Code,  determined
without  regard to Section 280G(b)(4) of the  Code; (ii) neither the Company nor
any of  its subsidiaries  has been  subject to  any accumulated  earning tax  or
personal  holding company tax;  neither the Company nor  any of its subsidiaries
owns stock in a passive foreign investment company within the meaning of Section
1296 of the  Code; (iii)  neither the  Company nor  any of  its subsidiaries  is
obligated  under any agreement  with respect to  industrial development bonds or
other obligations with respect to which the excludeability from gross income  of
the  holder for  United States  federal or  state income  tax purposes  could be
affected by the  transactions contemplated hereunder;  (iv) neither the  Company
nor  any  of  its  subsidiaries  has  entered  into  any  deferred  intercompany
transaction within the meaning of  Section 1.1502-13(a)(2) of the United  States
Treasury  Regulations as to which  material items of deferred  gain or loss have
not been restored, and (v) no material excess loss account within the meaning of
Section 1.1502-19 of the United States Treasury Regulations exists with  respect
to the stock of any of the Company's subsidiaries.
 
    (d)  No power of attorney, which is  currently in force, has been granted by
the Company or any of  its subsidiaries with respect  to any matter relating  to
Taxes.
 
                                      -13-

<PAGE>
    (e)  Except  as  set forth  in  Section  2.17(e) of  the  Company Disclosure
Schedule, neither the  Company nor any  of its  subsidiaries is a  party to  any
agreement  or  arrangement (written  or oral)  providing  for the  allocation or
sharing of Taxes.
 
    (f) The Company and each of its subsidiaries have withheld from each payment
made (or other form of  compensation given) to any  of their respective past  or
present  employees,  officers or  directors the  amount of  all Taxes  and other
deductions required to be withheld therefrom and paid the same to the proper tax
or other receiving officers within the time required by law.
 
    (g) Except  as  set forth  in  Section  2.17(g) of  the  Company  Disclosure
Schedule,  the  Company  has  remitted to  the  appropriate  Tax  authority when
required by law to do  so all amounts collected by  it on account of all  retail
sales Tax.
 
    (h)  Except  as  disclosed  in Section  2.17(h)  of  the  Company Disclosure
Schedule, there has been no material debt to a third party of the Company or any
of its subsidiaries which has been forgiven  and which has given rise to (or  is
expected  to  give  rise to)  "cancellation  of indebtedness  income"  under the
provisions of the Code.
 
    (i) Section 2.17(i) of  the Company Disclosure Schedule  sets forth a  true,
correct  and complete list of  all unpaid Taxes (other  than Taxes which, in the
aggregate, are immaterial in amount) relating to all periods up to and including
the date  hereof, whether  or not  yet due  and owing,  of the  Company and  its
subsidiaries  existing as of the date hereof, which list is itemized by category
and type of Tax.
 
    Section 2.18.   ENVIRONMENTAL MATTERS.   (a)   Except in all  cases, in  the
aggregate,  as  have not  had and  could not  reasonably be  expected to  have a
Material Adverse  Effect, the  Company and  each of  its subsidiaries  (i)  have
obtained  all applicable  permits, licenses  and other  authorizations which are
required under federal, state, provincial or local laws relating to pollution or
protection of the environment, including laws relating to emissions, discharges,
releases or  threatened releases  of pollutants,  contaminants or  hazardous  or
toxic materials or wastes into ambient air, surface, water, ground water or land
or  otherwise  relating  to  the  manufacture,  processing,  distribution,  use,
treatment, storage, disposal, transport or handling of pollutants,  contaminants
or hazardous or toxic materials or wastes by the Company or its subsidiaries (or
their  respective agents); (ii) are in  compliance with all terms and conditions
of  such  required  permits,  licenses  and  authorizations,  and  also  are  in
compliance  with  all  other limitations,  restrictions,  conditions, standards,
prohibitions, requirements, obligations, schedules  and timetables contained  in
such  laws or contained in any  regulation, code, plan, order, decree, judgment,
notice or demand  letter issued,  entered, promulgated  or approved  thereunder;
(iii)  as of the date hereof,  are not aware of nor  have received notice of any
event, condition,  circumstance, activity,  practice, incident,  action or  plan
which  is reasonably  likely to interfere  with or  prevent continued compliance
with or which  would give  rise to  any common  law or  statutory liability,  or
otherwise  form the basis of any claim,  action, suit or proceeding, based on or
resulting from  the  Company's or  any  of its  subsidiary's  (or any  of  their
respective  agent's)  manufacture,  processing,  distribution,  use,  treatment,
storage, disposal, transport or handling, or the emission, discharge or  release
into  the  environment,  of any  pollutant,  contaminant or  hazardous  or toxic
material or  waste;  (iv) have  taken  all actions  necessary  under  applicable
requirements  of federal, state or local  laws, rules or regulations to register
any products  or materials  required to  be  registered by  the Company  or  its
subsidiaries  (or  any  of their  respective  agents) thereunder;  and  (v) have
complied with  all applicable  occupational safety  and health  requirements  of
federal,  state  or local  laws, rules  or  regulations relating  to the  use or
storage of any hazardous, toxic or carcinogenic substances.
 
    (b) Set forth  on Section 2.18  of the Company  Disclosure Schedule are  all
known  or  suspected  environmental  conditions  or  problems  at  each  site of
operation of the Company and its subsidiaries, including but not limited to  the
presence  of asbestos  (friable or encapsulated),  transformers containing PCBs,
radon and any aboveground or underground storage tanks.
 
    (c) None of the sites of operation of the Company and its subsidiaries is  a
Superfund  site  under  the Comprehensive  Environmental  Response,  Cleanup and
Liability Act, 42 U.S.C. Section 9601 et seq. or
 
                                      -14-

<PAGE>
has been proposed for  listing on the National  Priorities List under that  Act.
Any  deed restriction or public  notice required by any  federal, state or local
law, rule or regulation because any site  of operation of the Company or any  of
its  subsidiaries is  contaminated has  been complied  with, and  each such deed
restriction or public notice has been disclosed on Schedule 2.18 of the  Company
Disclosure Schedule.
 
    Section 2.19.  BROKERS.  Other than as set forth below, no broker, finder or
investment  banker  is  entitled to  any  brokerage,  finder's or  other  fee or
commission in connection  with the transactions  contemplated by this  Agreement
based  upon arrangements made  by or on  behalf of the  Company. The Company has
heretofore furnished to  Parent complete  and correct copies  of all  agreements
between  the Company and Cruttenden & Company  pursuant to which such firm would
be entitled to any payment relating to the transactions contemplated hereunder.
 
    Section 2.20.   FULL DISCLOSURE.   No statement contained  herein or in  any
certificate  or schedule  furnished or  to be  furnished by  the Company  or its
subsidiaries to Parent or Merger Sub in, or pursuant to the provisions of,  this
Agreement  contains or shall contain  any untrue statement of  a material act or
omits or will omit  to state any  material fact necessary, in  the light of  the
circumstances  under which it was made, to make the statements herein or therein
not misleading.
 
    Section 2.21.  INTELLECTUAL PROPERTY.
 
    (a) Except  as  set forth  in  Section  2.21(a) of  the  Company  Disclosure
Schedule,  the  Company  owns, or  is  licensed or  otherwise  possesses legally
sufficient rights to use, all  patents, trademarks, trade names, service  marks,
copyrights   and  any  applications  therefor,  technology,  know-how,  computer
software  programs  or  applications  and  tangible  or  intangible  proprietary
information  or material that are used or proposed to be used in the business of
the Company as currently  conducted or planned to  be conducted in any  material
respect.  Section 2.21(a) of  the Company Disclosure  Schedule lists all current
and past  (lapsed,  expired, abandoned  or  cancelled) patents,  registered  and
material  unregistered  trademarks and  service  marks, registered  and material
unregistered copyrights, trade names and any applications therefor owned by  the
Company   (the  "Company  Intellectual  Property  Rights"),  and  specifies  the
jurisdictions in which each  such Company Intellectual  Property Right has  been
issued  or  registered  or  in  which  an  application  for  such  issuance  and
registration  has  been   filed,  including  the   respective  registration   or
application  numbers and the names of  all registered owners. Section 2.21(a) of
the  Company  Disclosure  Schedule  includes  and  specifically  identifies  all
third-party  patents, trademarks,  service marks, tradenames  or copyrights (the
"Third Party Intellectual Property  Rights"), to the  knowledge of the  Company,
which  are incorporated in, are, or form a part of any Company product now being
marketed, presently contemplated to be marketed or marketed since May 11,  1994.
Section  2.21(a) of the  Company Disclosure Schedule lists  (i) any requests the
Company has received to  make any registration  of the type  referred to in  the
penultimate  sentence prior hereto, including the  identity of the requestor and
the item requested  to be  so registered, and  the jurisdiction  for which  such
request  has  been  made;  (ii) all  material  licenses,  sublicenses  and other
agreements as to which the Company is  a party and pursuant to which any  person
is  authorized  to use  any Company  Intellectual Property  Right, or  any trade
secret material to  the Company;  (iii) all material  licenses, sublicenses  and
other  agreements as to which  the Company is a party  and pursuant to which the
Company is authorized to  use any Third Party  Intellectual Property Rights,  or
other  trade secret  of a  third party in  or as  any product,  and includes the
identity of all parties thereto, a description of the nature and subject  matter
thereof,  the applicable royalty  and the term thereof;  and (iv) all agreements
between the  Company and  any third  party  pursuant to  which either  party  is
subject to a non-disclosure agreement.
 
    (b)  Except  as  set forth  in  Section  2.21(b) of  the  Company Disclosure
Schedule, the Company is not,  nor will it be as  a result of the execution  and
delivery  of this Agreement or the  performance of its obligations hereunder, in
violation of any license, sublicense  or agreement described in Section  2.21(a)
of  the  Company Disclosure  Schedule.  No claims  with  respect to  the Company
Intellectual Property Rights, any trade secret material to the Company, or Third
Party Intellectual Property
 
                                      -15-

<PAGE>
Rights to the  extent arising out  of any use,  reproduction or distribution  of
such  Third Party  Intellectual Property Rights  by or through  the Company, are
currently pending or,  to the knowledge  of the Company,  are threatened by  any
person,  nor does the Company know of any valid grounds for any bona fide claims
(i) to the effect that the manufacture, sale, licensing or use of any product as
now used, sold or licensed or proposed  for use, sale or license by the  Company
infringes  on any  copyright, patent, trademark,  service mark  or trade secret;
(ii) against  the use  by the  Company  of any  trademarks, trade  names,  trade
secrets, copyrights, patents, technology, know-how or computer software programs
and  applications used  in the Company's  business as currently  conducted or as
proposed to  be  conducted  by  the Company  (iii)  challenging  the  ownership,
validity  or effectiveness of any of the Company Intellectual Property Rights or
other trade secret material  to the Company; or  (iv) challenging the  Company's
license  or legally  enforceable right  to use  of the  Third Party Intellectual
Property Rights. To the Company's knowledge, after reasonable investigation, all
patents, registered trademarks, trade names  and copyrights held by the  Company
are  valid and subsisting. Except as set forth in Section 2.21(b) of the Company
Disclosure Schedule, to the Company's  knowledge, there is no unauthorized  use,
infringement  or misappropriation  of any  of the  Company Intellectual Property
Rights by any  third party,  including any employee  or former  employee of  the
Company  or any of its  subsidiaries. Except as set  forth in Section 2.21(b) of
the Company Disclosure Schedule, neither the Company nor any of its subsidiaries
(i) has been  sued or  charged in  writing as a  defendant in  any claim,  suit,
action  or proceeding which  involves a claim or  infringement of trade secrets,
any patents, trademarks, service marks, trade names or copyrights and which  has
not  been  finally terminated  prior  to the  date  hereof or  been  informed or
notified by any third party that the Company may be engaged in such infringement
or (ii)  has  knowledge  of  any infringement  liability  with  respect  to,  or
infringement  by, the Company  or any of  its subsidiaries of  any trade secret,
patent, trademark, service mark, trade names or copyright of another.
 
    (c) Neither the Company nor any subsidiary of the Company is aware that  any
of  its  employees  is  obligated under  any  contract  or  contracts (including
licenses, agreements,  covenants and  other commitments  of any  nature), or  is
subject to any order, writ, judgment, injunction, decree, determination or award
of  any  court,  administrative agency  or  other tribunal,  that  restricts the
employee's activities on behalf of the  Company or such subsidiary as  presently
conducted  or interfere with the use of  such employee's best efforts to promote
the interests of the Company or such subsidiary.
 
    Section 2.22.   INTERESTED  PARTY  TRANSACTIONS.   Except  as set  forth  in
Section  2.22 of the Company Disclosure Schedule  or in the Company SEC Reports,
since December 31,  1993, no event  has occurred  that would be  required to  be
reported  as a Certain Relationship or Related Transaction, pursuant to Item 404
of Regulation S-K promulgated by the SEC.
 
    Section 2.23.  INSURANCE.  Section  2.23 of the Company Disclosure  Schedule
lists  all material insurance  policies and fidelity  bonds covering the assets,
business, equipment, properties, operations,  employees, officers and  directors
of  the Company and its subsidiaries. There is no claim by the Company or any of
its subsidiaries  pending  under any  of  such policies  or  bonds as  to  which
coverage  has been  questioned, denied or  disputed by the  underwriters of such
policies or bonds. Except as set forth in Section 2.23 of the Company Disclosure
Schedule, all premiums payable under all such policies and bonds have been  paid
and  the Company and its subsidiaries are  otherwise in full compliance with the
terms of  such  policies  and  bonds for  other  policies  and  bonds  providing
substantially  similar insurance coverage). Except as  set forth in Section 2.23
of the Company Disclosure Schedule, such policies of insurance and bonds are  of
the  type  and in  amounts customarily  carried  by persons  conducting business
similar to those of the Company and its subsidiaries. The Company does not  know
of  any threatened termination of, or material premium increase with respect to,
any such policies.
 
    Section 2.24.  COMPANY OPTION PLAN.  Except as set forth in Section 2.24  of
the  Company Disclosure Schedule, the Board of  Directors of the Company, or the
authorized committee thereof, has taken all necessary action (or refrained  from
taking action, where appropriate) under the Company
 
                                      -16-

<PAGE>
Option  Plan  so  that  no  Stock  Options  (or  any  portion  thereof)  will be
accelerated or entitled to  receive cash or  other property as  a result of  the
consummation  of  the transactions  contemplated  hereby, but  instead  shall be
assumed as provided in Section 1.06(c) hereof.
 
    Section 2.25.  VOTE  REQUIRED.  The  affirmative vote of  the holders of  at
least a majority of the outstanding shares of the Company Stock is the only vote
of  the holders of any class or  series of the Company's capital stock necessary
to approve the Merger.
 
    Section 2.26.  OPINION OF FINANCIAL  ADVISOR.  The Company has been  advised
by its financial advisor, Cruttenden Roth, Incorporated, that in its opinion, as
of  the date hereof, the terms of the Merger are fair to the shareholders of the
Company from a financial point of view, and has delivered a written copy of such
opinion to Parent.
 
    Section  2.27.    ANTITAKEOVER  PROVISIONS  INAPPLICABLE.    There  are   no
provisions  of California Law  or, to the  best of the  Company's knowledge, the
laws of any other jurisdiction which are in the nature of anti-takeover measures
which apply to  this Agreement, the  Merger, the letter  agreements executed  by
certain  of the  directors and  executive officers  of the  Company in  the form
attached hereto as Exhibit A or the transactions contemplated hereby or thereby.
 
                                  ARTICLE III
             REPRESENTATION AND WARRANTIES OF PARENT AND MERGER SUB
 
    Parent and Merger Sub hereby,  jointly and severally, represent and  warrant
to the Company that:
 
    Section  3.01.   ORGANIZATION  AND QUALIFICATION.   Parent  and each  of its
subsidiaries is  a corporation  duly  organized, validly  existing and  in  good
standing  under the laws  of the jurisdiction  of its incorporation  and has the
requisite corporate power and  authority and is in  possession of all  Approvals
necessary  to own, lease and operate the  properties it purports to own, operate
or lease and to carry on its business as it is now being conducted, except where
the failure to be so  organized, existing and in good  standing or to have  such
power,  authority and Approvals would not have a Material Adverse Effect. Parent
and each  of  its  subsidiaries is  duly  qualified  or licensed  as  a  foreign
corporation  to do business, and is in good standing, in each jurisdiction where
the character of its properties owned, leased or operated by it or the nature of
its activities makes such qualification or licensing necessary, except for  such
failures to be so duly qualified or licensed and in good standing that would not
have a Material Adverse Effect.
 
    Section  3.02.  AUTHORITY  RELATIVE TO THIS  AGREEMENT.  Each  of Parent and
Merger Sub  has all  necessary  corporate power  and  authority to  execute  and
deliver  this  Agreement  and  to  perform  its  obligations  hereunder  and  to
consummate the transactions contemplated hereby.  The execution and delivery  of
this  Agreement by  Parent and  Merger Sub  and the  consummation by  Parent and
Merger Sub of the transactions contemplated hereby (subject to the  satisfaction
of  the conditions to consummation set forth  herein) have been duly and validly
authorized by all necessary corporate action  on the party of Parent and  Merger
Sub,  and no other corporate proceedings on the part of Parent or Merger Sub are
necessary to  authorize this  Agreement  or to  consummate the  transactions  so
contemplated.  The  Board  of Directors  of  Parent  has determined  that  it is
advisable and in the best interest of Parent's stockholders for Parent to  enter
into  and  perform this  Agreement.  This Agreement  has  been duly  and validly
executed  and  delivered  by  Parent  and  Merger  Sub  and,  assuming  the  due
authorization, execution and delivery by the Company, constitutes a legal, valid
and  binding obligation  of Parent and  Merger Sub, enforceable  against each of
them in accordance with its terms,  except as the enforceability thereof may  be
limited by (i) the effect of bankruptcy, insolvency, reorganization, moratorium,
fraudulent  conveyance or other similar laws now or hereafter in effect relating
to or affecting  the rights and  remedies of creditors  generally, and (ii)  the
effect  of general principles of equity,  whether enforcement is considered in a
proceeding in equity or at law, and the discretion of the court before which any
proceeding therefor may be brought.
 
                                      -17-

<PAGE>
    Section 3.03.  NO CONFLICT; REQUIRED FILINGS AND CONSENTS.
 
    (a) Except as set forth in  Section 3.03 of that certain written  disclosure
schedule, dated of even date herewith, delivered by Parent and Merger Sub to the
Company  (the "Parent Disclosure Schedule"), the  execution and delivery of this
Agreement by  Parent  and Merger  Sub  does not,  and  the performance  of  this
Agreement  by Parent and Merger Sub shall  not, (i) conflict with or violate the
Certificate of Incorporation or By-Laws of  Parent or Merger Sub, (ii)  conflict
with  or violate any law, rule, regulation, order, judgment or decree applicable
to Parent  or any  of  its subsidiaries  or by  which  its or  their  respective
properties are bound or affected, or (iii) result in any breach of or constitute
a default (or an event which with notice or lapse of time or both would become a
default)  under, or impair Parent's rights or alter the rights or obligations of
any third party under, or give  to others any rights of termination,  amendment,
acceleration or cancellation of, any Material Contract or result in the creation
of  a lien or encumbrance on any of the properties or assets of Parent or any of
its subsidiaries  pursuant to,  any material  note, bond,  mortgage,  indenture,
contract,  agreement, lease, license,  permit, franchise or  other instrument or
obligation to which Parent  or any of  its subsidiaries is a  party or by  which
Parent  or any of its subsidiaries or  its or any of their respective properties
are bound or affected, except in any  such case for any such breaches,  defaults
or other occurrences that would not have a Material Adverse Effect.
 
    (b)  Except as set forth in Section  3.03 of the Parent Disclosure Schedule,
the execution and delivery of this Agreement by Parent and Merger Sub does  not,
and the performance of this Agreement by Parent and Merger Sub will not, require
any   consent,  approval,  authorization  or  permit   of,  or  filing  with  or
notification to, any governmental or regulatory authority, domestic or  foreign,
except  (i)  for applicable  requirements, if  any, of  the Securities  Act, the
Exchange Act, the Blue Sky Laws and the pre-merger notification requirements  of
the  HSR Act,  and the  filing and  recordation of  appropriate merger  or other
documents as required by  California Law and Delaware  Law, (ii) that Parent  is
required  to provide notice of  the Merger to the  Federal Trade Commission (the
"FTC") pursuant to the terms of those certain consent orders between Parent  and
the  FTC,  and  (iii) where  the  failure  to obtain  such  consents, approvals,
authorizations or permits, or to make  such filings or notifications, would  not
prevent  or  delay consummation  of the  Merger, or  otherwise prevent  or delay
Parent or Merger  Sub from  performing their respective  obligations under  this
Agreement, or would not otherwise have a Material Adverse Effect.
 
    Section  3.04.    CERTIFICATE  OF INCORPORATION  AND  BY-LAWS.    Parent has
heretofore furnished  to the  Company complete  and correct  copies of  its  and
Merger Sub's Certificates of Incorporation and By-Laws, as amended to date. Such
Certificates  of Incorporation and By-Laws are in full force and effect. Neither
Parent nor  Merger  Sub  is  in  violation of  any  of  the  provisions  of  its
Certificate of Incorporation or By-Laws.
 
    Section  3.05.   CAPITALIZATION.   As of  December 31,  1995, the authorized
capital stock of  Parent consisted  of (i)  50,000,000 shares  of Parent  Common
Shares  of which: 16,552,429 shares were  issued and outstanding, 686,710 shares
were held in treasury, 1,977,333 shares  were reserved for issuance pursuant  to
outstanding options under Parent's stock option plans (including shares issuable
pursuant  to  options  granted contingent  on  shareholder  approval), 6,713,537
shares were reserved for future issuance pursuant to the exercise or conversion,
as applicable, of other outstanding  options, warrants and other similar  rights
to  acquire Parent Common Shares, and  1,706,250 shares were reserved for future
issuance with  respect  to  the  conversion of  Parent's  outstanding  Series  B
Convertible Preferred Stock; and (ii) 10,000,000 shares of preferred stock, $.01
par  value  per share  ("Parent Preferred  Stock"), 170,625  shares of  Series B
Convertible Preferred Stock of which were issued and outstanding. The authorized
capital stock of Merger Sub consists of  1,000 shares of common stock, $.01  par
value  per  share,  all  of  which,  as  of  the  date  hereof,  are  issued and
outstanding. All  of  the  outstanding  shares  of  Parent's  and  Merger  Sub's
respective  capital stock  have been duly  authorized and  are validly existing,
fully paid and  nonassessable. Parent owns  all of the  capital stock of  Merger
Sub.
 
                                      -18-

<PAGE>
    Section 3.06.  COMPLIANCE; PERMITS.
 
    (a)  Except  as  set  forth  in Section  3.06(a)  of  the  Parent Disclosure
Schedule, neither Parent  nor any of  its subsidiaries is  in conflict with,  in
default with respect to or in violation of (i) any law, rule, regulation, order,
judgment  or decree application to Parent or any of its subsidiaries or by which
its or any of their respective properties is bound or affected or (ii) any note,
bond,  mortgage,  indenture,  contract,   agreement,  lease,  license,   permit,
franchise  or  other instrument  or obligation  to  which Parent  or any  of its
subsidiaries is a party or by which Parent or any of its subsidiaries is or  any
of  their  respective  properties is  bound  or  affected, except  for  any such
conflicts, defaults  or  violations which  would  not have  a  Material  Adverse
Effect.
 
    (b)  Parent  and  its  subsidiaries  hold  all  material  permits, licenses,
easements, variances, exemptions, consents,  certificates, orders and  approvals
from  governmental  authorities  which  are material  to  the  operation  of the
business of the Company and its subsidiaries taken as a whole as it is now being
conducted (collectively, the "Parent Permits"). Parent and its subsidiaries  are
in  compliance with the terms of the Parent Permits, except where the failure to
so comply would not have a Material Adverse Effect.
 
    Section 3.07.  SEC FILINGS; FINANCIAL STATEMENTS.
 
    (a) Parent has filed all forms,  reports and documents required to be  filed
with  the SEC, and  has heretofore delivered  to the Company,  in the form filed
with the SEC, (i)  its Annual Reports  on Form 10-K for  the fiscal years  ended
March  31, 1995 and 1994, and its Quarterly  Reports on Form 10-Q for the fiscal
quarters ended June 30, 1995 and  September 30, 1995, (ii) all proxy  statements
relating  to Parent's meetings of stockholders  (whether annual or special) held
since March 31, 1995, (iii) all other reports or registration statements  (other
than Reports on Forms 3, 4 and 5 and Schedules 13D and/or 13G filed with the SEC
and copied to Parent) filed by Parent with the SEC since March 31, 1995 and (iv)
all  amendments and supplements to all  such reports and registration statements
filed with the  SEC (collectively,  the "Parent  SEC Reports").  The Parent  SEC
Reports  (i) were prepared in accordance with the requirements of the Securities
Act or the Exchange Act, as the case may  be, and (ii) did not at the time  they
were  filed (or if amended or  superseded by a filing prior  to the date of this
Agreement, then on the date  of such filing) contain  any untrue statement of  a
material  fact or omit to state a material fact required to be stated therein or
necessary in  order  to  make  the  statements therein,  in  the  light  of  the
circumstances  under  which they  were made,  not  misleading. None  of Parent's
subsidiaries is required to file any forms, reports or other documents with  the
SEC.
 
    (b)  Each of the consolidated financial statements (including, in each case,
any related notes thereto) contained in the Parent SEC Reports has been prepared
in accordance with  GAAP applied on  a consistent basis  throughout the  periods
involved  (except as  may be  indicated in  the notes  thereto) and  each fairly
presents the consolidated financial position  of Parent and its subsidiaries  at
and  as of  the respective  dates thereof  and the  consolidated results  of its
operations and cash flows for the  periods indicated, except that the  unaudited
interim  financial  statements  were  or are  subject  to  normal  and recurring
year-end adjustments  which were  not or  are  not expected  to be  material  in
amount.
 
    (c)  There are no amendments or modifications  which have not yet been filed
with the SEC but  which are required  to be filed,  to agreements, documents  or
other  instruments  which  previously had  been  filed  by Parent  with  the SEC
pursuant to the Securities Act or the Exchange Act.
 
    Section 3.08.  ABSENCE OF CERTAIN CHANGES OR EVENTS.  Except as set forth in
Section 3.08 of the Parent Disclosure Schedule, since September 30, 1995, Parent
has conducted its business  in the ordinary course  and there has not  occurred:
(i)  any  Material  Adverse  Effect;  (ii)  any  amendments  or  changes  in the
Certificate of  Incorporation  or  By-Laws  of Parent;  (iii)  any  damages  to,
destruction  or loss  of any  assets of  the Parent  (whether or  not covered by
insurance) that could have  a Material Adverse Effect;  (iv) any revaluation  by
Parent  of any  of its assets,  including, without limitation,  writing down the
value of capitalized inventory or writing off notes or accounts receivable other
than
 
                                      -19-

<PAGE>
in the ordinary course of business; or  (v) except as disclosed in Section  3.08
of  the Parent Disclosure  Schedule, any other  action or event  that would have
required the consent of the Company pursuant to Section 4.03 had such action  or
event occurred after the date of this Agreement.
 
    Section  3.09.    RESTRICTIONS  ON BUSINESS  ACTIVITIES.    Except  for this
Agreement and as set  forth in Section 3.09  of the Parent Disclosure  Schedule,
there  is no existing material agreement,  judgment, injunction, order or decree
binding upon Parent or any of its subsidiaries which has or could reasonably  be
expected  to have the effect of prohibiting or materially impairing any business
practice of Parent or  any of its subsidiaries,  any acquisition of property  by
Parent or any of its subsidiaries or the conduct of business by Parent or any of
its  subsidiaries  as currently  conducted  or as  proposed  to be  conducted by
Parent.
 
    Section 3.10.  TITLE TO  PROPERTY.  Except as set  forth in Section 3.10  of
the  Parent Disclosure Schedule, Parent and  each of its subsidiaries have good,
marketable and defensible title to all of their properties and assets, free  and
clear  of all liens, charges and encumbrances except liens for taxes not yet due
and payable and such liens  or other imperfections of title,  if any, as do  not
materially  detract from the value  of or interfere with  the present use of the
property affected thereby  or which would  not have a  Material Adverse  Effect;
and,  to Parent's knowledge, all  leases pursuant to which  Parent or any of its
subsidiaries lease from others material amounts of real or personal property are
in good standing, are  valid and effective in  accordance with their  respective
terms,  and there is not, to the knowledge  of Parent, under any of such leases,
any existing material default or event  of default (or event which, with  notice
or lapse of time, or both, would constitute a material default and in respect of
which  Parent or such subsidiary has not  taken adequate steps to prevent such a
default from occurring) except  where the lack of  such good standing,  validity
and  effectiveness, or the existence  of such default or  event of default would
not have a Material Adverse Effect.
 
    Section 3.11.   FULL DISCLOSURE.   No statement contained  herein or in  any
certificate  or schedule furnished or to be furnished by Parent or Merger Sub to
the Company in,  or pursuant to  the provisions of,  this Agreement contains  or
will  contain any untrue statement of a material  fact or omits or shall omit to
state any material fact necessary, in the light of the circumstances under which
it was made, to make the statements herein or therein not misleading.
 
    Section 3.12.  NO UNDISCLOSED LIABILITIES.
 
    (a) Except as is disclosed in Section 3.12 of the Parent Disclosure Schedule
or the Parent SEC Reports or incurred in connection with this Agreement, neither
Parent nor  any of  its  subsidiaries has  any liabilities  (absolute,  accrued,
contingent  or otherwise) which are, in the aggregate, material to the business,
operations or financial  condition of  Parent and  its subsidiaries  taken as  a
whole,  except  liabilities  (i)  adequately provided  for  in  Parent's audited
balance sheet (including any  related notes thereto) for  the fiscal year  ended
March  31,  1995 included  in  the Parent  SEC  Reports (the  "March  31 Balance
Sheet"), (ii) incurred in the ordinary course of business and not required under
GAAP to be  reflected on the  March 31  Balance Sheet, or  (iii) incurred  since
March  31,  1995 in  the  ordinary course  of business  which  would not  have a
Material Adverse  Effect  and,  to  the  extent  applicable,  disclosed  in  the
unaudited  balance sheets included in the Parent  SEC Reports for such period or
not required under GAAP to be so reflected.
 
    (b) As of the date hereof and the Effective Time, except for obligations  or
liabilities  incurred in connection  with its incorporation  or organization and
the transactions contemplated by  this Agreement and  except for this  Agreement
and  any other agreements or arrangements contemplated by this Agreement, Merger
Sub has not  and will  not have incurred,  directly or  indirectly, through  any
subsidiary  or  affiliate,  any obligations  or  liabilities or  engaged  in any
business activities  of  any  type  or  kind  whatsoever  or  entered  into  any
agreements or arrangements with any person.
 
    Section  3.13.  ABSENCE OF LITIGATION.   Except as set forth in Section 3.13
of the Parent  Disclosure Schedule or  as reflected in  the Parent SEC  Reports,
there are no claims, actions, suits, proceedings or
 
                                      -20-

<PAGE>
investigations pending or, to the knowledge of Parent, threatened against Parent
or  any of its subsidiaries, or any properties or rights of Parent or any of its
subsidiaries, before any  court, arbitrator or  administrative, governmental  or
regulatory  authority or body,  domestic or foreign, that  could have a Material
Adverse Effect.
 
    Section 3.14.   INSURANCE.  Parent  and its subsidiaries  maintain fire  and
casualty,  general  liability,  business  interruption,  product  liability  and
sprinkler and  water damage  insurance  that Parent  believes to  be  reasonably
prudent for its business.
 
    Section  3.15.  REGISTRATION STATEMENT; PROXY STATEMENT/PROSPECTUS.  Subject
to the  accuracy of  the representations  of the  Company in  Section 2.14,  the
Registration  Statement pursuant to which the  Parent Common Shares to be issued
in the  merger will  be registered  with  the SEC  shall not,  at the  time  the
Registration  Statement  (including any  amendments  or supplements  thereto) is
declared effective by  the SEC  and at the  Effective Time,  contain any  untrue
statement  of a material fact or omit to  state any material fact required to be
stated therein or necessary in order to make the statements included therein, in
light of the circumstances under which  they were made, not misleading.  Subject
to  the accuracy  of the  representations of  the Company  in Section  2.13, the
information supplied by Parent for  inclusion in the Proxy  Statement/Prospectus
will  not,  on the  date  the Proxy  Statement/  Prospectus is  first  mailed to
shareholders, at  the time  of  the Company  Shareholders'  Meeting and  at  the
Effective  Time, contain any  statement which at  such time and  in light of the
circumstances under which it shall be made, is false or misleading with  respect
to  any material fact,  or will omit to  state any material  fact required to be
stated therein or necessary in order to make the statements included therein not
false or  misleading. If  at any  time prior  to the  Effective Time  any  event
relating  to Parent, Merger Sub or  any of their respective affiliates, officers
or directors should be discovered  by Parent or Merger  Sub which should be  set
forth in an amendment to the Registration Statement or a supplement to the Proxy
Statement/Prospectus,  Parent or  Merger Sub  will promptly  inform the Company.
Notwithstanding the foregoing, Parent makes  no representation or warranty  with
respect  to any information  supplied by the  Company which is  contained in, or
furnished in connection with the preparation of, any of the foregoing.
 
    Section 3.16.  TAXES.  Other than as disclosed on Section 3.16 of the Parent
Disclosure Schedule, Parent and each of its subsidiaries, and any  consolidated,
combined,  unitary or aggregate group for Tax purposes of which Parent or any of
its subsidiaries is or has been a  member, have filed all United States  federal
income  Tax Returns and all  other material Tax Returns  required to be filed by
them or any of them, and have paid and discharged all Taxes shown therein to  be
due  and there are  not other Taxes  that would be  due if asserted  by a taxing
authority, except  such as  are being  contested in  good faith  by  appropriate
proceedings  (to  the extent  that any  such proceedings  are required)  or with
respect to which Parent is maintaining  reserves in accordance with GAAP in  its
financial  statements to the extent currently required which are in all material
respects adequate for their payment, except, in each instance, to the extent the
failure to do so would not have  a Material Adverse Effect. Neither the IRS  nor
any  other  taxing authority  or  agency is  now asserting  or,  to the  best of
Parent's  knowledge,  threatening  to  assert  against  Parent  or  any  of  its
subsidiaries  any deficiency or claim for additional Taxes other than additional
Taxes with respect to  which Parent is maintaining  reserves in accordance  with
GAAP in its financial statements which are in all material respects adequate for
their payment, except, in each instance, to the extent that the failure to do so
would not have a Material Adverse Effect. Except as set forth in Section 3.16 of
the  Parent Disclosure Schedule,  no Tax Return  of either Parent  or any of its
subsidiaries is currently being audited by any taxing authority except as  would
not  have a Material Adverse Effect. Except as  set forth in Section 3.16 of the
Parent Disclosure  Schedule, no  material tax  claim has  become a  lien on  any
assets  of Parent or  any subsidiary thereof  and neither Parent  nor any of its
subsidiaries has, except as  would not have a  Material Adverse Effect,  granted
any  waiver of any statute of limitations with respect to, or any extension of a
period for the assessment of, any Tax.
 
                                      -21-

<PAGE>
    Section 3.17.  BROKERS.  No broker, finder or investment banker (other  than
InterAtlantic  Securities Corp.  and Howard,  Lawson &  Co.) is  entitled to any
brokerage,  finder's  or  other  fee  or  commission  in  connection  with   the
transactions  contemplated by this Agreement based  upon arrangements made by or
on behalf of Parent or Merger Sub.
 
    Section 3.18.   OPINION OF FINANCIAL  ADVISOR.  Parent  has been advised  in
writing  by Howard, Lawson & Co. that in its opinion, as of the date hereof, the
Exchange Ratio  is fair  from  a financial  point of  view  to Parent,  and  has
delivered a written copy of such opinion to the Company.
 
    Section  3.19.  NO STOCKHOLDER VOTE.   No vote of the stockholders of Parent
is necessary  to approve  the Merger  or the  issuance of  Parent Common  Shares
pursuant to the terms thereof.
 
    Section 3.20.  EMPLOYEE BENEFIT PLANS.
 
    (a)  Section  3.20  of the  Parent  Disclosure Schedule  lists  all employee
benefit plans (as defined in Section 3(3) of ERISA), regardless of whether ERISA
is applicable thereto, all other bonus, stock option, stock purchase, incentive,
deferred compensation,  supplemental  retirement,  medical  or  life  insurance,
supplemental  unemployment benefits, profit-sharing, pension or retirement plans
and other similar fringe  benefit plans or programs,  written or otherwise,  for
the  benefit of, or relating to, any current  employee of Parent or any trade or
business (whether or  not incorporated)  which is a  member of  a control  group
which  includes Parent or which  is under common control  with Parent (an "ERISA
Affiliate of Parent") within the  meaning of Section 414  of the Code, to  which
Parent  or an ERISA Affiliate of Parent is a party, with respect to which Parent
or an ERISA Affiliate  of Parent has  or could have any  obligation, as well  as
each  plan with respect  to which Parent  or an ERISA  Affiliate of Parent could
incur liability if such plan has been or were terminated (together, the  "Parent
Employee  Plans"),  and a  true and  correct  copy of  each such  written Parent
Employee Plan has been delivered to the Company.
 
    (b) Except as set forth in  Section 3.20 of the Parent Disclosure  Schedule,
(i)  none of the  Parent Employee Plans  promises or provides  retire medical or
other retiree welfare  benefits to any  person and none  of the Parent  Employee
Plans  is a  "multiemployer plan" as  such term  is defined in  Section 3(37) of
ERISA; (ii) there has been no transaction or failure to act with respect to  any
Parent  Employee Plan  which could result  in any material  liability of Parent;
(iii) all Parent Employee Plans are in compliance in all material respects  with
the  requirements prescribed  by any and  all statutes,  orders, or governmental
rules and regulations currently in effect  with respect thereto, and Parent  has
performed  all material obligations required to be performed by it under, is not
in any material respect in default under  or violation of, and has no  knowledge
of  any default or violation  by any other party to,  any of the Parent Employee
Plans except as to which  such non-compliance, non-performance or default  would
not  result and is not reasonably likely to result in a Material Adverse Effect;
(iv) each Parent Employee Plan intended  to qualify under Section 401(a) of  the
Code  is  the subject  of a  favorable  determination letter  from the  IRS, and
nothing  has  occurred  which  may   reasonably  be  expected  to  impair   such
determination;  (v) all contributions required to be made to any Parent Employee
Plan, pursuant  to the  terms of  the  Parent Employee  Plan or  any  collective
bargaining  agreement,  have  been made  on  or  before their  due  dates  and a
reasonable amount has  been accrued  for contributions to  each Parent  Employee
Plan for the current plan years; (vi) with respect to each Parent Employee Plan,
no "reportable event" within the meaning of Section 4043 of ERISA (excluding any
such  event for  which the  thirty (30) day  notice requirement  has been waived
under the  regulations to  Section 4043  of ERISA)  nor any  event described  in
Sections 4062, 4063 and 4041 of ERISA has occurred; and (vii) neither Parent nor
any ERISA Affiliate of Parent has incurred, nor reasonably expects to incur, any
liability under Title IV of ERISA.
 
    (c)  Each Parent Employee Plan that is  required or intended to be qualified
under applicable law,  or registered  or approved  by a  governmental agency  or
authority,  has been  so qualified,  registered or  approved by  the appropriate
governmental agency or authority, and nothing has occurred since the date of the
last qualification, registration or approval  to adversely affect, or cause  the
appropriate  governmental  agency or  authority  to revoke,  such qualification,
registration or approval.
 
                                      -22-

<PAGE>
    (d) All contributions (including  premiums) required by  law or contract  to
have  been made or approved  by Parent under or  with respect to Parent Employee
Plans have  been paid  or accrued  by  Parent. Except  as disclosed  in  Section
3.20(d) of the Parent Disclosure Schedule, without limiting the foregoing, there
are no material unfunded liabilities under any Parent Employee Plan.
 
    (e)  There  are  no  pending  or, to  the  knowledge  of  Parent, threatened
investigations, litigation  or other  enforcement  actions against  Parent  with
respect to any of the Parent Employee Plans.
 
    (f)  There are no actions, suits or claims pending or, to the best knowledge
of Parent,  threatened  by former  or  present  employees of  Parent  (or  their
beneficiaries)   with  respect  to  Parent  Employee  Plans  or  the  assets  or
fiduciaries thereof (other than routine claims for benefits).
 
    (g) No condition or event has  occurred with respect to the Parent  Employee
Plans  which  has  or could  reasonably  be  expected to  result  in  a material
liability to Parent.
 
    Section 3.21.  INTELLECTUAL PROPERTY.
 
    (a) Except  as  set  forth  in Section  3.21(a)  of  the  Parent  Disclosure
Schedule,  Parent and its subsidiaries own, or are licensed or otherwise possess
legally sufficient rights to use, all material patents, trademarks, trade names,
service marks, copyrights and  any applications therefor, technology,  know-how,
computer   software  programs   or  applications  and   tangible  or  intangible
proprietary information or material that are used or proposed to be used in  the
business  of Parent or any of its subsidiaries as currently conducted or planned
to be conducted in any material respect.
 
    (b) Except  as  set  forth  in Section  3.21(b)  of  the  Parent  Disclosure
Schedule,  to  Parent's  knowledge,  there  is  no  material  unauthorized  use,
infringement or  misappropriation  of  any  of  Parent's  or  its  subsidiaries'
material  patents,  registered and  unregistered  trademarks and  service marks,
registered  and  unregistered  copyrights,  trade  names  and  any  applications
therefor,  by  any third  party, including  any employee  or former  employee of
Parent or any of its subsidiaries. Except as set forth in Section 3.21(b) of the
Parent Disclosure Schedule, neither Parent nor  any of its subsidiaries (i)  has
been  sued or charged  in writing as a  defendant in any  claim, suit, action or
proceeding which involves a claim or infringement of trade secrets, any patents,
trademarks, service marks,  trade names  or copyrights  and which  has not  been
finally  terminated prior to the date hereof or been informed or notified by any
third party  that  Parent  may be  engaged  in  such infringement  or  (ii)  has
knowledge  of any  infringement liability with  respect to,  or infringement by,
Parent or  any of  its  subsidiaries of  any  trade secret,  patent,  trademark,
service mark, trade names or copyright of another.
 
                                   ARTICLE IV
                     CONDUCT OF BUSINESS PENDING THE MERGER
 
    Section   4.01.     CONDUCT  OF   BUSINESS  BY   THE  COMPANY   PENDING  THE
MERGER.  During the period from the date of this Agreement and continuing  until
the  earlier of  the termination  of this Agreement  or the  Effective Time, the
Company covenants  and  agrees that,  unless  Parent shall  otherwise  agree  in
writing,  the Company shall conduct its  business and shall cause the businesses
of  its  subsidiaries  to  be  conducted  only  in,  and  the  Company  and  its
subsidiaries  shall  not  take any  action  except  in, the  ordinary  course of
business; and the Company  shall use reasonable  commercial efforts to  preserve
substantially   intact  the  business  organization   of  the  Company  and  its
subsidiaries, to keep available the services of the present officers,  employees
and  consultants  of the  Company  and its  subsidiaries  (to the  extent deemed
material to  the Company's  business),  to take  all  reasonable action  in  the
ordinary  course  of  business  necessary  to  prevent  the  loss, cancellation,
abandonment forfeiture  or  expiration  of  any  material  Company  Intellectual
Property,  and  to preserve  the present  relationships of  the Company  and its
subsidiaries with customers, suppliers and other persons with which the  Company
or  any of its subsidiaries has  significant business relations except where the
loss of any such relationship would not  have a Material Adverse Effect. By  way
of  amplification and not limitation, except  as contemplated by this Agreement,
neither  the   Company  nor   any  of   its  subsidiaries   shall,  during   the
 
                                      -23-

<PAGE>
period  from the date of this Agreement  and continuing until the earlier of the
termination of this Agreement or the Effective Time, directly or indirectly  do,
or  propose  or agree  to do,  any of  the following  without the  prior written
consent of Parent:
 
        (a) amend or otherwise change the Company's Articles of Incorporation or
    By-Laws;
 
        (b) issue,  sell,  pledge, dispose  of  or encumber,  or  authorize  the
    issuance, sale, pledge, disposition or encumbrance of, any shares of capital
    stock  of any  class, or  any options,  warrants, convertible  securities or
    other rights of  any kind to  acquire any  shares of capital  stock, or  any
    other   ownership  interest  (including,  without  limitation,  any  phantom
    interest) of the Company, any of its subsidiaries or affiliates (except  for
    the issuance of shares pursuant to the exercise of Stock Options (as defined
    in  Section  5.05 hereof)  or  pursuant to  the  exercise or  conversion, as
    applicable, of Stock Purchase  Rights (as defined  in Section 5.06  hereof),
    which  Stock  Options or  Stock Purchase  Rights,  as the  case may  be, are
    outstanding and  vested  on the  date  hereof  or which  vest  hereafter  in
    accordance with their terms, and except for the issuance of not more than an
    aggregate  of  14,184  shares  to Doug  Gravink  pursuant  to  the Company's
    commitments to him as  set forth in that  certain Purchase Agreement,  dated
    February  28, 1994, by and  between the Company, Doug  Gravink and the other
    parties thereto);
 
        (c) sell, lease, assign,  transfer, pledge, dispose  of or encumber  any
    material  assets of the Company  or any of its  subsidiaries (except for (i)
    sales of assets in the ordinary course of business and (ii) dispositions  of
    obsolete or worthless assets to any unrelated party);
 
        (d)  other than as  specifically provided for in  Sections 5.05 and 5.06
    hereof, amend or change the period (or permit any acceleration, amendment or
    change) of exercisability or conversion, as applicable, of Stock Options  or
    Stock  Purchase Rights or authorize cash  payments in exchange for any Stock
    Options or Stock Purchase Rights;
 
        (e)  (i)  declare,  set  aside,  make  or  pay  any  dividend  or  other
    distribution (whether in cash, stock or property or any combination thereof)
    in  respect  of  any  of  its  capital  stock,  except  that  a wholly-owned
    subsidiary of the Company may declare and pay a dividend to its parent, (ii)
    split, combine or reclassify any of its capital stock or issue or  authorize
    or propose the issuance of any other securities in respect of, in lieu of or
    in substitution for shares of its capital stock or (iii) amend the terms of,
    repurchase,  redeem  or  otherwise  acquire,  or  permit  any  subsidiary to
    repurchase, redeem  or  otherwise acquire,  any  of its  securities  or  any
    securities of its subsidiaries, or propose to do any of the foregoing;
 
        (f)  sell,  transfer, license,  sublicense or  otherwise dispose  of any
    material Company  Intellectual  Property  Rights, or  amend  or  modify  any
    existing agreements with respect to any Company Intellectual Property Rights
    or  Third Party  Intellectual Property  Rights, other  than licenses  in the
    ordinary course of business;
 
        (g) (i) acquire (by  merger, consolidation, or  acquisition of stock  or
    assets)  any  corporation,  partnership or  other  business  organization or
    division thereof; (ii) incur  any indebtedness for  borrowed money or  issue
    debt  securities  or  assume,  guarantee  or  endorse  or  otherwise  as  an
    accommodation become responsible for, the obligations of any person, or make
    any loans or  advances, except  in the  ordinary course  of business;  (iii)
    create,  incur,  assume  or suffer  to  exist, any  mortgage,  lien, pledge,
    charge, security interest  or encumbrance  of any  kind or  nature upon  the
    property  or  assets,  income or  profits,  whether now  owned  or hereafter
    acquired, of the Company or its subsidiaries, except in the ordinary  course
    of  business; (iv) enter into or amend  any contract or agreement other than
    in the ordinary course of  business; (v) authorize any capital  expenditures
    or  purchase  of fixed  assets which  are,  in the  aggregate, in  excess of
    $25,000 for the  Company and  its subsidiaries, taken  as a  whole; or  (vi)
    enter  into or amend  any contract, agreement,  commitment or arrangement to
    effect any of the matters prohibited by this Section 4.01(g);
 
                                      -24-

<PAGE>
        (h) increase  the  compensation payable  or  to become  payable  to  its
    officers  or employees, except for increases in salary or wages of employees
    of the Company or  its subsidiaries in the  ordinary course of business,  or
    grant  any severance or termination pay to (except as may be required by law
    or agreement existing as of the  date hereof), or enter into any  employment
    or  severance agreement with, any director, officer or other employee of the
    Company or any of its subsidiaries, or establish, adopt, enter into or amend
    any Employee Plan;
 
        (i) take  any  action,  other  than  as  required  by  GAAP,  to  change
    accounting policies or procedures (including, without limitation, procedures
    with  respect  to  revenue  recognition, payments  of  accounts  payable and
    collection of accounts receivable);
 
        (j)  make any material Tax election inconsistent with past practices  or
    settle  or compromise  any material,  federal, state,  local or  foreign tax
    liability or  agree to  an extension  of a  statute of  limitations for  any
    assessment  of  any  Tax,  except  to the  extent  the  amount  of  any such
    settlement has been reserved for on the Company's most recent SEC Report;
 
        (k) pay, discharge  or satisfy  any claims,  liabilities or  obligations
    (absolute, accrued, asserted or unasserted, contingent or otherwise) against
    or  of the Company, other than the payment, discharge or satisfaction in the
    ordinary course of business of liabilities reflected or reserved against  in
    the  financial statements of the Company  or incurred in the ordinary course
    of business;
 
        (l) pay, discharge or satisfy any principal of any debt, with a maturity
    of more than one year, for borrowed money or for the deferred purchase price
    of property or services, except  at the stated maturity  of such debt or  as
    required by mandatory prepayment provisions relating thereto (subject to any
    subordination  provisions thereto), or amend any provision pertaining to the
    subordination or the terms of payment of any such debt;
 
        (m) except as may be  required by law, take  any action to terminate  or
    amend any of its Employee Plans other than in connection with the Merger;
 
        (n)   liquidate  or  dissolve  itself  (or  suffer  any  liquidation  or
    dissolution);
 
        (o) enter into any long-term media purchase agreement; or
 
        (p) take, or agree in writing or  otherwise to take, any of the  actions
    described  in Sections 4.01(a) through (o)  above, or any action which would
    prevent the Company from performing or cause the Company not to perform  its
    covenants  hereunder or result  in any of  the conditions to  the Merger set
    forth herein not being satisfied except as contemplated by this Agreement.
 
                                    *  *  *
 
    Notwithstanding the prohibitions of this Section 4.01, Parent and Merger Sub
acknowledge that the Company is in the process of renegotiating the terms of its
third party debt  financing with  the intention  of reaching  an agreement  with
Wells  Fargo Bank to handle  all of such debt  financing (the "Debt Financing").
The parties agree that  the negotiation, execution  and consummation of,  and/or
the  Company's compliance with,  the terms of the  Debt Financing (including the
repayment of all indebtedness to the Bank of America with proceeds received from
Wells Fargo)  shall not  be  deemed to  be  a breach  of  this Section  4.01  if
undertaken  by  the Company  in good  faith and  in the  ordinary course  of its
business.
 
    Section 4.02.  NO SOLICITATION.
 
    (a) Except to the extent that the Company's Board of Directors is advised in
writing by such Board's counsel that failure to do so would constitute a  breach
of  the Board's fiduciary duties to  the shareholders of the Company, actionable
in a court of competent jurisdiction, the Company agrees that neither it nor any
of its subsidiaries  nor any  of the respective  officers and  directors of  the
Company  and its subsidiaries  shall, and the  Company shall direct  and use its
best efforts  to  cause its  employees,  agents, directors  and  representatives
(including, without limitation, any investment
 
                                      -25-

<PAGE>
banker,  attorney or accountant retained  by it or any  of its subsidiaries) not
to, initiate, solicit or encourage, directly or indirectly, any inquiries or the
making of any proposals or offers (including, without limitation, any  proposals
or   offers  to  shareholders  of  the   Company)  with  respect  to  a  merger,
consolidation or similar transaction  involving, or any purchase  of all or  any
significant  portion of the assets  or any equity securities  of, the Company or
any of its subsidiaries or a change in composition of a majority of directors on
the Company's Board of Directors (any  such proposal or offer being  hereinafter
referred  to  as  an  "Acquisition  Proposal")  or  engage  in  any negotiations
concerning, or provide  any confidential  information or  data to,  or have  any
discussions  with, any person relating to  an Acquisition Proposal, or otherwise
facilitate any effort or attempt to  make or implement an Acquisition  Proposal;
provided,  however, that nothing  contained in this  Agreement shall prevent the
Board of Directors of the Company from referring any third party to this Section
4.02(a). Nothing contained  in this Section  4.02(a) or any  other provision  of
this  Agreement  shall  prevent  the  Board of  Directors  of  the  Company from
considering, negotiating, approving and recommending to the shareholders of  the
Company  a bona fide, unsolicited or  solicited (if solicited in accordance with
Board's fiduciary  duties as  advised in  writing by  its counsel  as  described
above), written Acquisition Proposal which the Board of Directors of the Company
determines  in good faith  (after consultation with  its financial advisors, and
after receiving a written opinion of  outside counsel, or the advice of  outside
counsel  that  is reflected  in the  minutes of  the Board  of Directors  of the
Company, to the effect that the Board of Directors is required to do so in order
to discharge properly its fiduciary duties)  would result in a transaction  more
favorable  to the  Company's shareholders  than the  transaction contemplated by
this Agreement (any  such Acquisition  Proposal being  referred to  herein as  a
"Superior Proposal").
 
    (b)  The  Company  shall  immediately notify  Parent  after  receipt  of any
Acquisition Proposal or any  request for nonpublic  information relating to  the
Company or any of its subsidiaries in connection with an Acquisition Proposal or
for  access to the properties, books or records of the Company or any subsidiary
by any person or entity  that informs the Board of  Directors of the Company  or
such  subsidiary  that it  is considering  making, or  has made,  an Acquisition
Proposal. Such notice to Parent shall be made orally and in writing. Such notice
shall indicate in reasonable  detail the identity of  the offeror and the  terms
and  conditions of such proposal,  inquiry or contact, unless  in the case of an
unsolicited offer, the terms of an unsolicited offer specifically prohibits such
disclosure and the  Company's Board of  Directors is advised  in writing by  its
counsel  that  such  disclosure  would constitute  a  violation  of  the Board's
fiduciary duties  to  the  Company's  shareholders, actionable  in  a  court  of
competent jurisdiction.
 
    (c) If the Board of Directors of the Company receives a request for material
nonpublic information and if the Board is advised in writing by its counsel that
failure to comply with the request would constitute a violation of its fiduciary
obligations  to the Company's  shareholders, actionable in  a court of competent
jurisdiction, then,  and only  in such  case, the  Company may,  subject to  the
execution of a confidentiality and standstill agreement substantially similar to
that  then in  effect between  the Company and  Parent, provide  such party with
access to information regarding the Company.
 
    (d) The  Company shall  immediately cease  and cause  to be  terminated  any
existing  discussions or  negotiations with any  parties (other  than Parent and
Merger Sub)  conducted heretofore  with respect  to any  of the  foregoing.  The
Company  agrees  not to  release  any third  party  from any  confidentiality or
standstill agreement to  which the  Company is a  party except  pursuant to  the
terms of such agreement.
 
    (e)  The Company shall ensure that  the officers, directors and employees of
the Company and its subsidiaries and  any investment banker or other advisor  or
representative  retained by the Company  are aware of, and  shall direct and use
its best  efforts  to  cause  such persons  to  comply  with,  the  restrictions
described in this Section.
 
    Section 4.03.  CONDUCT OF BUSINESS BY PARENT PENDING THE MERGER.  During the
period  from the date of this Agreement  and continuing until the earlier of the
termination of this Agreement or the Effective Time, Parent covenants and agrees
that, unless the Company shall otherwise agree in writing, Parent shall  conduct
its  business, and  cause the  businesses of  its subsidiaries  to be conducted,
 
                                      -26-

<PAGE>
in  the ordinary course of  business, other than actions  taken by Parent or its
subsidiaries  in  contemplation  of  the  Merger,  and  shall  not  directly  or
indirectly  do, or propose to do, any of the following without the prior written
consent of the Company:
 
        (a) amend or otherwise change Parent's Certificate of Incorporation,  or
    amend the terms of the Parent Common Shares;
 
        (b)  acquire or agree  to acquire, by merging  or consolidating with, by
    purchasing an equity interest in  or a portion of the  assets of, or by  any
    other  manner, any business or  any corporation, partnership, association or
    other business organization  or division  thereof, or  otherwise acquire  or
    agree  to acquire any assets of any other person, which, in each case, would
    materially  delay   or  prevent   the  consummation   of  the   transactions
    contemplated by this Agreement;
 
        (c)  declare, set aside, make or  pay any dividend or other distribution
    (whether in cash, stock or property  or any combination thereof) in  respect
    of any of its capital stock, except that a wholly-owned subsidiary of Parent
    may declare and pay a dividend to its parent; or
 
        (d) take or agree in writing or otherwise to take any action which would
    make  any of the  representations or warranties of  Parent contained in this
    Agreement untrue or  incorrect or  prevent Parent from  performing or  cause
    Parent  not  to perform  its covenants  hereunder  or result  in any  of the
    conditions to the  Merger set  forth herein  not being  satisfied except  as
    contemplated by this Agreement.
 
                                   ARTICLE V
                              ADDITIONAL COVENANTS
 
    Section  5.01.    PROXY STATEMENT/PROSPECTUS;  REGISTRATION  STATEMENT.   As
promptly as practicable after the execution  of this Agreement, the Company  and
Parent  shall prepare  and file with  the SEC preliminary  proxy materials which
shall constitute the Proxy Statement of the Company and the Prospectus contained
in the Registration Statement of Parent with respect to the Parent Common Shares
to be issued  in connection with  the Merger. As  promptly as practicable  after
comments  are received  from the  SEC thereon  and after  the furnishing  by the
Company and Parent  of all  information required  to be  contained therein,  the
Company  and Parent shall  file with the  SEC a combined  Proxy and Registration
Statement on Form S-4 (or on such  other form as shall be appropriate)  relating
to  the approval of the  Merger and the transactions  contemplated hereby by the
shareholders of the Company  and shall use all  reasonable efforts to cause  the
Registration  Statement to become  effective as soon  thereafter as practicable.
The Proxy Statement shall include the  recommendation of the Board of  Directors
of the Company in favor of the Merger, subject to the second sentence of Section
4.02.
 
    Section  5.02.  SHAREHOLDERS' MEETING.  The Company shall in accordance with
California Law and the Company's Articles  of Incorporation and Bylaws call  and
hold  the  Company  Shareholders' Meeting  as  promptly as  practicable  for the
purpose of voting upon the approval of the Merger. Subject to the provisions  of
Section  4.02, the  Company shall  use its reasonable  best efforts  to hold the
Company Shareholders' Meeting as soon as practicable after the date on which the
Registration Statement becomes effective. The  Company shall use its  reasonable
best  efforts to solicit from its shareholders  proxies in favor of the approval
of the Merger, and shall take all other action necessary or advisable to  secure
the  vote or consent of  shareholders required by California  Law to obtain such
approvals.
 
    Section 5.03.   ACCESS  TO INFORMATION;  CONFIDENTIALITY.   Upon  reasonable
notice  and subject to  restrictions contained in  confidentiality agreements to
which such party is subject, the Company and Parent shall each (and shall  cause
each  of their subsidiaries to) afford  to the officers, employees, accountants,
counsel and other representatives  of the other,  reasonable access, during  the
period  prior to  the Effective Time,  to all its  properties, books, contracts,
commitments and records  and, during such  period, the Company  and Parent  each
shall  (and shall cause each  of their subsidiaries to)  furnish promptly to the
other all information concerning its business, properties and personnel as  such
other
 
                                      -27-

<PAGE>
party  may reasonably request,  and each shall  make available to  the other the
appropriate   individuals   (including   attorneys,   accountants   and    other
professionals)  for discussion of the other's business, properties and personnel
as either party may reasonably request.  Each party shall keep such  information
confidential  in  accordance  with  the terms  of  that  certain confidentiality
agreement (the "Confidentiality Agreement") between Parent and the Company dated
July 24, 1995.
 
    Section 5.04.  CONSENTS; APPROVALS.   The Company and Parent shall each  use
their best efforts to obtain all consents, waivers, approvals, authorizations or
orders   (including,  without   limitation,  all   United  States   and  foreign
governmental and regulatory rulings and  approvals), and the Company and  Parent
shall  make all filings (including, without  limitation, all filings with United
States and foreign governmental or  regulatory agencies) required in  connection
with  the authorization, execution and delivery of this Agreement by the Company
and Parent and the consummation by them of the transactions contemplated hereby.
The Company and Parent shall furnish all information required to be included  in
the  Proxy Statement and  the Registration Statement, or  for any application or
other filing to  be made pursuant  to the  rules and regulations  of any  United
States  or  foreign  governmental  body  in  connection  with  the  transactions
contemplated by this Agreement.
 
    Section 5.05.  STOCK OPTIONS.
 
    (a) At the Effective  Time, the Company's obligations  with respect to  each
outstanding  option to purchase  shares of Company Common  Stock (each, a "Stock
Option") under the Company Option Plan will be assumed by Parent, subject to any
applicable vesting schedule (except as otherwise specifically agreed in  writing
by  the  Company). Except  as otherwise  specifically agreed  in writing  by the
Company, each Company  Option so assumed  by Parent under  this Agreement  shall
continue  to have, and be subject to, the same terms and conditions set forth in
the Company Option Plan  and the agreement pursuant  to which such Stock  Option
was issued as in effect immediately prior to the Effective Time, except that (i)
such  Stock Option will be  exercisable for that number  of Parent Common Shares
equal to the product of  (x) the number of shares  of Company Common Stock  that
were  purchasable under  such Stock  Option immediately  prior to  the Effective
Time, multiplied by  (y) the  Exchange Ratio, rounded  up to  the nearest  whole
number  of shares of Parent Common Shares, and (ii) the per share exercise price
for the shares of  Parent Common Shares issuable  upon exercise of such  assumed
Stock  Option  will be  equal to  the  quotient determined  by dividing  (x) the
exercise price per share of Company Common Stock at which such Stock Option  was
exercisable  immediately prior to the Effective Time, by (y) the Exchange Ratio,
and rounding the resulting exercise price up to the nearest whole cent.
 
    (b) After  the Effective  Time, Parent  will  issue to  each holder  of  any
outstanding  Stock  Option a  document  evidencing the  foregoing  assumption by
Parent.
 
    (c) After the Effective Time, Parent will prepare and file with the SEC,  at
the  earliest time which Parent, in  its reasonable discretion, deems prudent, a
registration statement on Form S-8 with respect to the offer and sale by  Parent
of  Parent Common Shares issuable  upon the exercise of  Stock Options under the
Company Option Plan and with  respect to the resale  by Michael Levey of  Parent
Common  Shares issuable upon the exercise of  stock options to be granted to Mr.
Levey pursuant  to  the employment  agreement  referred to  in  Section  6.02(h)
hereof.
 
    Section 5.06.  STOCK PURCHASE RIGHTS.
 
    (a)  At the Effective  Time, the Company's obligations  with respect to each
outstanding option (excluding Stock Options, as defined in Section 5.05  above),
warrant,  convertible security or other  similar right of any  kind or nature to
acquire Company Common Stock (each, a "Stock Purchase Right") will be assumed by
Parent, subject to any applicable vesting schedule. Each Stock Purchase Right so
assumed by Parent under  this Agreement shall continue  to have, and be  subject
to,  the same  terms and  conditions set  forth in  the agreement  or instrument
pursuant to which each  such Stock Purchase  Right was issued  or granted as  in
effect  immediately prior to the Effective Time, except that (i) each such Stock
Purchase Right will be exercisable or convertible, as the case may be, for  that
number  of Parent Common Shares equal to the product of (x) the number of shares
of Company
 
                                      -28-

<PAGE>
Common Stock that were purchasable  under such Stock Purchase Right  immediately
prior to the Effective Time, multiplied by (y) the Exchange Ratio, rounded up to
the  nearest whole number  of shares of  Parent Common Shares,  and (ii) the per
share exercise or conversion price, as the case may be, for the shares of Parent
Common Shares issuable upon exercise or conversion, as applicable, of such Stock
Purchase Right will  be equal  to the quotient  determined by  dividing (x)  the
exercise  or conversion price, as applicable,  per share of Company Common Stock
at which such Stock Purchase Right  was exercisable or convertible, as the  case
may  be, immediately prior to the Effective Time, by (y) the Exchange Ratio, and
rounding the resulting exercise  or conversion price, as  applicable, up to  the
nearest whole cent.
 
    (b)  The Company shall take all such actions (including, but not limited to,
obtaining any and  all consents, approvals  or waivers from  the holders of  the
Stock  Purchase Rights) as are  necessary under the terms  and conditions of the
agreements and instruments governing  each such Stock  Purchase Right to  ensure
that  all such  Stock Purchase Rights  may be  assumed by Parent  as provided in
Section 5.06(a) above. Parent shall have  the prior right to review and  approve
or disapprove any such agreements.
 
    Section  5.07.   AGREEMENTS  OF AFFILIATES.   The  Company shall  deliver to
Parent, prior to the date  the Registration Statement is  filed with the SEC,  a
letter  (the "Affiliate  Letter") identifying  all persons,  who are,  or may be
deemed to be, as of such date, "affiliates" of the Company for purposes of  Rule
145  under  the Securities  Act.  The Company  shall  cause each  person  who is
identified as an "affiliate" in the Affiliate Letter to deliver to Parent, prior
to the  date  on  which  the  Proxy  Statement/  Prospectus  is  mailed  to  the
shareholders  of the  Company for use  at the Company  Shareholders' Meeting, an
executed agreement  (the "Affiliate  Agreement") in  substantially the  form  of
Exhibit C attached hereto.
 
    Section 5.08.  INDEMNIFICATION AND INSURANCE.
 
    (a)  The  Certificate of  Incorporation of  the Surviving  Corporation shall
contain provisions  with respect  to  indemnification substantially  similar  to
those  set forth in  the By-Laws of  the Company (to  the extent allowable under
applicable Delaware law),  which provisions  shall not be  amended, repealed  or
otherwise  modified  in  any  manner  that  would  adversely  affect  the rights
thereunder of individuals who at or prior to the Effective Time were  directors,
officers,  employees  or  agents of  the  Company, unless  such  modification is
prospective in nature and is required by law.
 
    (b) The Company shall, to the fullest extent permitted under applicable  law
or  under the Company's  Articles of Incorporation or  By-Laws and regardless of
whether the Merger becomes effective, indemnify and hold harmless, and after the
Effective Time, the Surviving Corporation shall, to the fullest extent permitted
under applicable  law  or  under  the  Surviving  Corporation's  Certificate  of
Incorporation  or By-Laws (including provisions  pertaining to advances of legal
fees), indemnify and hold harmless,  each present and former director,  officer,
employee,  fiduciary  and  agent  of  the Company  or  any  of  its subsidiaries
(collectively,  the  "Indemnified  Parties")  against  any  costs  or   expenses
(including   attorneys'  fees),  judgments,   fines,  losses,  claims,  damages,
liabilities and amounts paid in settlement of, or in connection with, any claim,
action,  suit,   proceeding   or   investigation,   whether   civil,   criminal,
administrative  or investigative, arising out of  or pertaining to any action or
omission occurring  at  or  prior  to the  Effective  Time  (including,  without
limitation,  the transactions contemplated  by this Agreement).  In the event of
any such  claim,  action, suit,  proceeding  or investigation  (whether  arising
before or after the Effective Time), (i) any counsel retained by the Indemnified
Parties for any period after the Effective Time shall be reasonably satisfactory
to  the  Surviving Corporation,  (ii) after  the  Effective Time,  the Surviving
Corporation shall pay  the reasonable  fees and  expenses of  such counsel,  and
(iii)  the  Surviving Corporation  will  cooperate in  the  defense of  any such
matter; provided, however, that  the Surviving Corporation  shall not be  liable
for any settlement
 
                                      -29-

<PAGE>
effected  without its written  consent (which consent  shall not be unreasonably
withheld). The Indemnified Parties as  a group may retain  only one law firm  to
represent  them  with  respect  to  any single  action  unless  there  is, under
applicable standards  of professional  conduct, a  conflict on  any  significant
issue between the positions of any two or more Indemnified Parties.
 
    Section  5.09.   NOTIFICATION OF  CERTAIN MATTERS.   The  Company shall give
prompt notice to Parent, and Parent shall give prompt notice to the Company,  of
(i)  the  occurrence,  or  non-occurrence,  of  any  event  the  occurrence,  or
non-occurrence, of which would be likely to cause any representation or warranty
contained in this Agreement to be untrue or inaccurate, and (ii) any failure  of
the Company, Parent or Merger Sub, as the case may be, materially to comply with
or satisfy any covenant, condition or agreement to be complied with or satisfied
by  it hereunder; provided, however, that the delivery of any notice pursuant to
this Section  shall  not  limit  or  otherwise  affect  the  remedies  available
hereunder  to  the  party receiving  such  notice; and  provided,  further, that
failure to give such notice shall not be treated as a breach of covenant for the
purposes of Sections 6.02(a) and 6.03(a) unless the failure to give such  notice
results in material prejudice to the other party.
 
    Section  5.10.  FURTHER  ACTION; TAX TREATMENT;  ACCOUNTING TREATMENT.  Upon
the terms and subject to  the conditions hereof, each  of the parties hereto  in
good faith shall use all commercially reasonable efforts to take, or cause to be
taken,  all actions and to do, or cause  to be done, all other things necessary,
proper or advisable to consummate and make effective as promptly as  practicable
the  transactions contemplated by  this Agreement, to obtain  in a timely manner
all necessary filings,  and to otherwise  satisfy or cause  to be satisfied  all
conditions  precedent to its obligations  under this Agreement. Without limiting
the foregoing,  the Company  shall take  all  actions and  do all  other  things
necessary to obtain a tax clearance letter from the State of California prior to
the  Closing. Each  of Parent,  Merger Sub  and the  Company shall  use its best
efforts to (i) cause the Merger to qualify, and will not (both before and  after
consummation of the Merger) take any actions which could prevent the Merger from
qualifying,  as a reorganization under the provisions of Section 368 of the Code
and the regulations  promulgated thereunder;  and (ii)  cause the  Merger to  be
accounted  for, and will not (both before  and after consummation of the Merger)
take any action which  would mitigate against or  prevent the Merger from  being
accounted  for, as a  pooling of interests.  Each of Parent,  Merger Sub and the
Company shall report  the Merger  as a  reorganization under  the provisions  of
Section  368 of the Code and the  regulations promulgated thereunder and, to the
extent permitted, on all state and  local Tax returns filed after the  Effective
Time of the Merger.
 
    Section  5.11.  PUBLIC ANNOUNCEMENTS.   Parent and the Company shall consult
with each other before issuing any press release or otherwise making any  public
statements  with respect to the Merger or this Agreement and shall not issue any
such press release or make any  such public statement without the prior  consent
of  the other party, which consent shall not be unreasonably withheld; provided,
however, that a party may, without the  prior consent of the other party,  issue
such  press release  or make such  public statement  as may, upon  the advice of
counsel, be required by law, the  National Association of Securities Dealers  or
the NYSE if it has used all reasonable efforts to consult with the other party.
 
    Section  5.12.   LISTING  OF PARENT  COMMON  SHARES.   Parent shall  use its
reasonable best efforts to cause the shares of Parent Common Shares to be issued
in the Merger to be approved for listing on the New York Stock Exchange.
 
    Section 5.13.  CONVEYANCE TAXES.  Parent and the Company shall cooperate  in
the   preparation,  execution   and  filing  of   all  returns,  questionnaires,
applications or other documents regarding  any real property transfer or  gains,
sales, use, transfer, value added, stock transfer and stamp taxes, any transfer,
recording,  registration  and other  fees, and  any  similar taxes  which become
payable in  connection  with  the  transactions  contemplated  hereby  that  are
required or permitted to be filed on or before the Effective Time.
 
                                      -30-

<PAGE>
    Section  5.14.   ACCOUNTANTS' LETTERS.   The Company shall  cause Deloitte &
Touche LLP  to deliver  to Parent,  as of  a date  just prior  to the  time  the
Registration Statement is declared effective by the SEC (and to be updated as of
a  date just prior to the Effective Time), a letter covering such matters as are
requested by Parent and as  are customarily addressed in accountant's  "comfort"
letters.
 
    Section  5.15.   UPDATE TO COMPANY  DISCLOSURE SCHEDULE.   The Company shall
deliver to Parent, as of the Effective Time, an update to the Company Disclosure
Schedule current through the Effective Date.
 
                                   ARTICLE VI
                   CONDITIONS TO THE MERGER; ESCROW HOLDBACK
 
    Section 6.01.    CONDITIONS  TO  OBLIGATION OF  EACH  PARTY  TO  EFFECT  THE
MERGER.   The respective obligations of each party to effect the Merger shall be
subject to the satisfaction at or prior  to the Effective Time of the  following
conditions:
 
    (a)  Effectiveness of the Registration Statement. The Registration Statement
shall have been declared effective by the SEC under the Securities Act. No  stop
order suspending the effectiveness of the Registration Statement shall have been
issued  by the SEC and no proceedings for that purpose and no similar proceeding
in respect of the Proxy Statement shall have been initiated or, to the knowledge
of Parent or the Company, threatened by the SEC.
 
    (b) Shareholder  Approval. This  Agreement and  the Merger  shall have  been
approved and adopted by the requisite vote of the shareholders of the Company.
 
    (c) HSR Act. Any waiting period applicable to the consummation of the Merger
under the HSR Act shall have expired or been terminated.
 
    (d)  No Injunctions or Restraints; Illegality; Material Threat. No temporary
restraining order, preliminary or permanent injunction or other order issued  by
any  court of competent jurisdiction or other legal restraint or prohibition (an
"Injunction") preventing the consummation of the Merger shall be in effect,  nor
shall any proceeding brought by any administrative agency or commission or other
governmental  authority or instrumentality, domestic  or foreign, seeking any of
the foregoing be pending; there shall not  be any action taken, or any  statute,
rule, regulation or order enacted, entered, enforced or deemed applicable to the
Merger,  which makes the consummation of the  Merger illegal; and no third party
shall have taken any action, or threatened  to take any action, or asserted  any
claim,  or threatened to  assert any claim,  which action or  claim could pose a
material threat to the consummation of the Merger;
 
    (e)  Tax  Opinions.  Parent  and  the  Company  shall  have  each   received
substantially  identical written opinions from  their respective counsel, Klehr,
Harrison, Harvey, Branzburg & Ellers and Irell & Manella, in form and  substance
reasonably satisfactory to them to the effect that the Mergers will constitute a
reorganization  within the meaning of Section 368 of the Code, and such opinions
shall not have  been withdrawn.  In rendering  such opinions,  counsel shall  be
entitled  to rely upon representations of Parent, Merger Sub and the Company and
certain affiliates and shareholders of the Company; and
 
    (f) NYSE Listing.  The Parent  Common Shares  shall have  been approved  for
listing, subject to notice of issuance, on the NYSE.
 
    Section  6.02.   ADDITIONAL CONDITIONS TO  OBLIGATIONS OF  PARENT AND MERGER
SUB.  The obligations  of Parent and  Merger Sub to effect  the Merger are  also
subject to the following conditions.
 
    (a)  Representations and  Warranties. The representations  and warranties of
the Company contained in  this Agreement (together  with the Company  Disclosure
Schedule)  shall be true and correct in all  respects on and as of the Effective
Time, except  for  (i)  changes  contemplated  by  this  Agreement,  (ii)  those
representations  and warranties  which address matters  only as  of a particular
date (which
 
                                      -31-

<PAGE>
shall remain true and  correct as of  such date) and  (iii) instances where  the
failure  to be true and correct would not  have a Material Adverse Effect on the
Company, with the same force  and effect as if made  on and as of the  Effective
Time, and Parent and Merger Sub shall have received a certificate to such effect
signed  by the  Chairman/Chief Executive  Officer and  President/Chief Financial
Officer of the Company in their capacities as executive officers of the Company;
 
    (b) Agreements and Covenants. The  Company shall have performed or  complied
in  all material  respects with  all agreements  and covenants  required by this
Agreement to be performed or  complied with by it on  or prior to the  Effective
Time, and Parent and Merger Sub shall have received a certificate to such effect
signed  by the  Chairman/Chief Executive  Officer and  President/Chief Financial
Officer of the Company in their capacities as executive officers of the Company;
 
    (c)  Consents   Obtained.  All   material  consents,   waivers,   approvals,
authorizations or orders required to be obtained, and all filings required to be
made,  by  the Company  for the  authorization, execution  and delivery  of this
Agreement and the  consummation by  it of the  transactions contemplated  hereby
shall have been obtained or made by the Company;
 
    (d)  Governmental Actions. There shall not  have been instituted, pending or
threatened any action or proceeding (or any investigation or other inquiry  that
might  result in such an action or  proceeding) by any governmental authority or
administrative agency before any  governmental authority, administrative  agency
or court of competent jurisdiction, in either case, seeking to prohibit or limit
Parent  from exercising  all material  rights and  privileges pertaining  to its
ownership of the Surviving Corporation or  the ownership or operation by  Parent
or  any of  its subsidiaries  of all or  a material  portion of  the business or
assets of Parent or any of its subsidiaries, or seeking to compel Parent or  any
of  its subsidiaries to dispose of or  hold separate all or any material portion
of the business or assets of Parent or  any of its subsidiaries, as a result  of
the Merger or the transactions contemplated by this Agreement;
 
    (e)  Material Adverse Change. Since the  date of this Agreement, there shall
have been no  change, occurrence  or circumstance  in the  business, results  of
operations  or  financial condition  of  the Company  or  any subsidiary  of the
Company, including, but not limited to, (i) the threat or filing of any  action,
claim,  suit  or  proceeding  against  or  involving  the  Company  or  (ii) any
development in existing litigation  of the Company, in  any such case having  or
reasonably  likely to  ha ve  a Material Adverse  Effect. In  entering into this
Agreement, Parent has relied in part upon the representations of the Company and
its legal  counsel  concerning ongoing  litigation  involving the  Company,  the
anticipated  outcome thereof and the costs attendant thereto. Following the date
hereof, there  shall have  been  no materially  adverse  change in  the  outlook
concerning  such litigation, nor shall Parent have in good faith determined that
the outcome  of any  of such  litigation matters  will have  a Material  Adverse
Effect;
 
    (f)  Affiliate Agreements. Parent shall have received an Affiliate Agreement
from each person who is identified in the Affiliate Letter as an "affiliate"  of
the  Company,  and each  such Affiliate  Agreement  shall be  in full  force and
effect;
 
    (g) Legal Opinions. Parent shall have received opinions, dated the Effective
Date, from counsel to the Company, in substantially the forms attached hereto as
Exhibit D;
 
    (h) Employment Agreements; Restrictions on  Resale; Other Matters. (i)  Each
of  Michael Levey, as Chairman  and Chief Executive Officer  of the Company, and
Lisa Levey shall have entered into five (5) year employment agreements with  the
Surviving  Corporation in substantially the forms  attached hereto as Exhibits E
and F, respectively; (ii) each of Michael  Levey and Lisa Levey shall also  have
entered  into an agreement with Parent,  on terms acceptable to Parent, pursuant
to which each shall agree to refrain  from selling, in the aggregate, more  than
75,000  Parent Common Shares during any twelve  (12) month period from and after
the Effective  Time until  the third  anniversary thereof;  (iii) Stephen  Weber
shall  have entered into  an amendment to his  existing employment agreement, as
previously amended  April 14,  1994, reflecting  that, following  the  Effective
Time, he shall occupy the
 
                                      -32-

<PAGE>
position of Vice Chairman, not President/Chief Operating Officer/Chief Financial
Officer,  of the  Surviving Corporation; (iv)  Stephen Weber  shall have entered
into a one (1)  year non-competition agreement  with the Surviving  Corporation,
commencing  January 1,  1997, on terms  acceptable to Parent;  (v) Michael Levey
shall have entered into a cost/recovery  sharing agreement with the Company,  in
form  reasonably acceptable to  Parent, regarding the  Company's and Mr. Levey's
ongoing litigation with  Forbes Magazine, et  al.; (vi) each  of Michael  Levey,
Stephen  Weber, Doug Gravink and, as appropriate, any other directors, officers,
consultants or employees of  the Company, shall  have executed promissory  notes
payable  to the Company, in form  reasonably acceptable to Parent, regarding any
amounts payable by each  of them to  the Company as of  the Effective Time;  and
(vii)  Michael Levey shall  have taken and passed  such physical examinations as
Parent shall reasonably request;
 
    (i) Opinion  of Financial  Advisor.  Parent shall  have received  a  written
opinion,  dated  the Effective  Date,  from Howard,  Lawson  & Co.  that  in its
opinion, as of the Effective Date, the  Exchange Ratio is fair from a  financial
point of view to Parent;
 
    (j)   Cruttenden Warrant. Cruttenden  Roth, Incorporated shall have executed
and accepted  an amended  and  restated warrant  concerning the  Stock  Purchase
Rights  held by Cruttenden Roth, Incorporated in form reasonably satisfactory to
Parent;
 
    (k) Stock Options  and Stock  Purchase Rights.  Each of  Valerie Castle  and
Charles  McGlade shall have entered into written agreements with the Company, in
form reasonably acceptable to Parent, concerning such person's Stock Option  and
Stock  Purchase Right, respectively, to acquire  20,000 shares and 6,666 shares,
respectively, of Company Common Stock and the effect of the Merger thereon;
 
    (l) Dissent. The holders  of no more  than a maximum of  4.9 percent of  the
Company's Common Stock shall have exercised their rights under California Law to
dissent from the transaction; and
 
    (m)  Escrow. The  Escrow calculations (as  described in  Section 6.04 below)
shall have been  made and, to  the extent  required by Section  6.04 below,  the
Escrow Holdback (as defined in Section 6.04 below) shall have been accomplished.
 
    Section  6.03.   ADDITIONAL CONDITIONS  TO OBLIGATION  OF THE  COMPANY.  The
obligation of the Company to effect the Merger is also subject to the  following
conditions:
 
    (a)  Representations and  Warranties. The representations  and warranties of
Parent and Merger  Sub contained  in this  Agreement (together  with the  Parent
Disclosure  Schedule) shall be true and correct in all respects on and as of the
Effective Time,  except for  (i) changes  contemplated by  this Agreement,  (ii)
those  representations  and  warranties  which  address  matters  only  as  of a
particular date (which shall remain true and correct as of such date) and  (iii)
instances  where the failure  to be true  and correct would  not have a Material
Adverse Effect on Parent and  Merger Sub, with the same  force and effect as  if
made  on and  as of the  Effective Time, and  the Company shall  have received a
certificate to such effect signed by  the President and Chief Financial  Officer
of Parent;
 
    (b)  Agreements and Covenants. Parent and Merger Sub shall have performed or
complied in all material respects with all agreements and covenants required  by
this  Agreement to  be performed  or complied with  by them  on or  prior to the
Effective Time, and the Company shall have received a certificate to such effect
signed by the President and Chief Financial Officer of Parent;
 
    (c)  Consents   Obtained.  All   material  consents,   waivers,   approvals,
authorizations or orders required to be obtained, and all filings required to be
made,  by Parent and Merger Sub for the authorization, execution and delivery of
this Agreement and  the consummation  by them of  the transactions  contemplated
hereby shall have been obtained or made by Parent and Merger Sub;
 
    (d)  Material Adverse Change. Since the  date of this Agreement, there shall
have been no  change, occurrence  or circumstance  in the  business, results  of
operations  or financial condition of Parent  or any subsidiary of Parent having
or reasonably likely to have a Material Adverse Effect;
 
                                      -33-

<PAGE>
    (e) Legal Opinion.  The Company shall  have received an  opinion, dated  the
Effective  Date, from  Klehr, Harrison, Harvey,  Branzburg &  Ellers, counsel to
Parent, in substantially the form attached hereto as Exhibit G; and
 
    (f) Opinion of Financial Advisor. The Company shall have received a  written
opinion,  dated the Effective  Date, from Cruttenden  Roth, Incorporated that in
its opinion, as of the Effective Date, the  terms of the Merger are fair to  the
shareholders  of the  Company from  a financial  point of  view. A  copy of such
opinion shall be delivered  by the Company  to Parent upon  the receipt of  such
opinion by the Company.
 
    Section 6.04.  MINIMUM SHAREHOLDERS' EQUITY; ESCROW.
 
    (a)  (i) The Company shall  cause Deloitte & Touche  LLP (the "Auditors") to
complete their audit of  the Company's financial statements  for the year  ended
December  31,  1995 (the  "Balance Sheet  Date")  (the "1995  Year-End Financial
Statements") promptly following the date hereof on a basis consistent with  past
practices.  The  Company's balance  sheet  as of  the  Balance Sheet  Date shall
include as liabilities any  bonus(es) payable to Doug  Gravink and/or any  other
Company  personnel  for  the  1995 or  any  prior  fiscal year  as  well  as any
additional insurance premiums payable  by the Company  pertaining to any  period
prior to the Balance Sheet Date.
 
        (ii)  To the  extent that the  Company's shareholders' equity  as of the
    Balance Sheet Date, subject to any material adjustment thereto occurring  as
    a  result of post-Balance Sheet Date occurrences which the parties may agree
    upon in  good  faith, minus  an  amount  equal to  the  aggregate  Writedown
    Amounts,  as defined below  (to the extent that  such Writedown Amounts have
    not already  been  written off),  is  less than  the  Minimum  Shareholders'
    Equity,  as defined  below, the  aggregate maximum  number of  shares of NMC
    common stock issuable to the Holders (as defined below) shall be reduced  by
    an amount equal to such shortfall, multiplied by two (2) and then divided by
    $14.125. Notwithstanding the foregoing, any reserve established or writedown
    effected  in the Company's 1995  Year End Financial Statements corresponding
    to any of  the Liquidation  Amounts, as defined  below, shall  not be  given
    effect in making the calculation described in this subparagraph (a)(ii). The
    amount calculated by reversing the effect of any such writedowns or reserves
    shall hereinafter be referred to as the "Calculation Equity".
 
       (iii)  "Minimum Shareholders' Equity"  shall mean an  amount equal to (A)
    $13,000,000 less (B) an  amount equal to all  costs incurred by the  Company
    directly  in connection with this Agreement, the Merger and the transactions
    contemplated hereby and thereby and given effect in the Company's  financial
    statements (the "Transaction Costs").
 
       (iv)  The  Auditors shall  deliver their  preliminary calculation  of the
    Company's shareholders' equity as  of the Balance Sheet  Date to Parent  and
    the  Company as  soon as  practicable. Each party  shall have  ten (10) days
    after such delivery  to raise  objections or propose  changes (delivered  to
    both the Auditors and the other party) and an additional two days to respond
    to  proposals of  the other party.  Thereafter, the  Auditors shall complete
    their audit as soon  as practicable. The  Company's shareholders' equity  as
    reflected on the audited balance sheet as of the Balance Sheet Date shall be
    conclusive and binding on Parent, Merger Sub and the Company as of that date
    for  purposes of the calculations to be  made pursuant to this Section 6.04.
    The Company shall  advise Parent  as to, and  the Auditors  shall verify  to
    Parent, the amount of the Transaction Costs.
 
    (b)  (i) To  the extent that  the Adjusted Shareholders'  Equity (as defined
below) is less than  the Calculation Equity, then  certain of the Parent  Common
Shares  otherwise  to  be  delivered  to  the  Company's  Shareholders  shall be
deposited,  upon  consummation  of  the  Merger,  into  escrow  subject  to  the
provisions of subparagraph (c) below.
 
        (ii)  Adjusted  Shareholders'  Equity  shall mean  the  sum  of  (A) the
    Company's shareholders' equity as of the Balance Sheet Date, subject to  any
    material   adjustment  thereto  necessitated   by  post-Balance  Sheet  Date
    occurrences  which  the  parties  hereto  may  agree  upon  in  good  faith;
 
                                      -34-

<PAGE>
    MINUS  (B) the Writedown Amounts (to  the extent such Writedown Amounts have
    not already been written off); MINUS (C) the Liquidation Amounts; and  MINUS
    (D) the Other Holdback Amounts (as defined below).
 
       (iii)  "Writedown  Amounts" shall  mean (A)  the  amount of  any deferred
    software costs; and (B) the amount  of any note receivable from David  Wood.
    Just prior to the Effective Time, the Company shall write-off such Writedown
    Amounts as the Parent shall deem reasonable.
 
       (iv)  The  "Liquidation  Amounts"  shall  mean  (A)  the  amount  of  any
    unsupported deferred media credits; (B) the amount of any cash deposits held
    by Lytle (in excess  of $100,000) and/or by  the Perfect Hair  manufacturer;
    (C)  the  amount  of  any  Telebrands  receivable(s);  (D)  any  unamortized
    production costs of the Tai Chi  show; (E) any unamortized production  costs
    of  the Mathemagics Show; (F) the amount  of any Perfect Hair inventory; (G)
    the amount of any insurance recovery  receivable; and (H) the amount of  any
    third party media receivables.
 
        (v)  The "Other Holdback Amounts" shall  mean any amounts which would be
    due to be paid to the law firm  of Russ, August & Kabat ("R,A&K") as of  the
    Effective  Time  pursuant  to  that  certain  Attorney-Client Representation
    Agreement by and  between the  Company, Michael  Levey and  R,A&K (the  "Fee
    Agreement")  if the litigation matter referred to therein (the "Litigation")
    were dismissed by the  Company as of  the Effective Time,  less any of  such
    amounts   which  have  already  been  accrued  in  the  Company's  financial
    statements (the "Fee Amount").
 
    (c) The Parent Common Shares to be placed into escrow (the "Escrow  Shares")
shall have an aggregate Value (as defined below) equal to the difference between
the  Calculation Equity and  the Adjusted Shareholders' Equity,  less the sum of
the Liquidation  Amounts which  have  been collected  and/or the  value  thereof
demonstrated  on or  prior to  the Effective  Date. The  "Value" of  each Parent
Common Share shall be $14.125. An escrow account (the "Escrow Account") shall be
established at Parent's transfer  agent, or such other  third party as shall  be
mutually  acceptable to Parent and the Company (the "Escrow Agent"), pursuant to
the terms  of an  Escrow Agreement  between  Parent and  the Escrow  Agent  (the
"Escrow  Agreement") in a form to be agreed  upon by Parent and the Company. The
Escrow Shares shall  be released as  provided in subparagraph  (d) below and  in
accordance with the terms of the Escrow Agreement.
 
    (d)  As of September  30, 1996, March  31, 1997 and  September 30, 1997 (the
"Review Dates"), Parent and the Shareholders' Representative (as defined  below)
shall  conduct  a  review  of  those  balance  sheet  items  pertaining  to  the
Liquidation Amounts. To  the extent  that all or  a portion  of the  Liquidation
Amounts (net of any third party costs of collection in the case of (B), (C), (G)
and  (H)) have, as of such dates,  either been collected/liquidated (in the case
of items (A), (B), (C), (F), (G) and (H)) or the value thereof demonstrated  (in
the  case of items (D) and (E)), Parent  shall cause Escrow Agent to deliver out
of the Escrow Account,  on a pro-rata  basis to those  persons who held  Company
Common Stock as of the Effective Time (the "Holders"), a number of Escrow Shares
equal  to the quotient of (x) the aggregate  dollar amount which, as of the date
of such  review,  has either  been  collected/liquidated or  the  value  thereof
demonstrated  with respect  to the Liquidation  Amounts, divided by  (y) the per
share Value. In addition,  as of the  first Review Date  to occur following  the
dismissal  (voluntary  or otherwise),  settlement or  final adjudication  of the
Litigation, to the extent that any portion  of the Fee Amount has prior  thereto
been  paid to  R,K&A other than  out of net  proceeds of any  such settlement or
final adjudication, then a number of Escrow Shares equal to such portion of  the
Fee  Amount divided by $14.125  shall be delivered back  to Parent in accordance
with the terms of the  Escrow Agreement and a number  of Escrow Shares equal  to
the  balance of  the Fee  Amount divided  by $14.125  shall be  delivered to the
Holders. Notwithstanding the foregoing, in  no event shall the aggregate  number
of  Parent  Common  Shares  to  be delivered  to  the  Holders  pursuant  to the
provisions of this subparagraph (d) exceed the aggregate number of Escrow Shares
initially deposited  into  the  Escrow  Account  and  nothing  herein  shall  be
construed  as granting any such rights upon  such Holders. Following the last of
such Review Dates and any delivery  of Parent Common Shares thereby called  for,
any  Escrow  Shares remaining  in  the Escrow  Account  shall be  delivered back
 
                                      -35-

<PAGE>
to Parent  in accordance  with the  terms of  the Escrow  Agreement. Parent  and
Merger  Sub shall not compromise, forgive or  otherwise settle for less than the
full accrued  amount thereof  any of  items (A),  (B), (C),  (F) or  (G) of  the
Liquidation  Amounts without the  Shareholders' Representative's prior approval.
The Shareholders' Representative shall be Michael Levey.
 
                                  ARTICLE VII
                                  TERMINATION
 
    Section 7.01.  TERMINATION.   This Agreement may  be terminated at any  time
prior   to  the  Effective   Time,  notwithstanding  approval   thereof  by  the
shareholders of the Company:
 
    (a) by mutual written consent duly authorized by the Boards of Directors  of
Parent and the Company; or
 
    (b)  by  either Parent  or the  Company if  the Merger  shall not  have been
consummated by  April  30, 1996  (provided  that  the right  to  terminate  this
Agreement  under this Section 7.01(b) shall not  be available to any party whose
failure to fulfill any obligation under this Agreement has been the cause of  or
resulted in the failure of the Merger to occur on or before such date); or
 
    (c)  by either Parent or the Company if a court of competent jurisdiction or
governmental, regulatory  or  administrative  agency or  commission  shall  have
issued a non-appealable final order, decree or ruling or taken any other action,
in  each  case  having  the  effect  of  permanently  restraining,  enjoining or
otherwise prohibiting the Merger; or
 
    (d) by  Parent or  the Company,  if, at  the Company  Shareholders'  Meeting
(including  any adjournment or postponement thereof),  the requisite vote of the
shareholders of the Company shall not have been obtained; or
 
    (e) by Parent, if (i) the Board of Directors of the Company shall  withdraw,
modify  or change its recommendation of this Agreement or the Merger in a manner
adverse to  Parent or  shall  have resolved  to  do so;  or  (ii) the  Board  of
Directors  of the Company shall have taken  a "neutral" position with respect to
(or shall have failed to reject as  inadequate or failed to have reaffirmed  its
recommendation  of this Agreement  and the Merger within  ten (10) business days
after the public announcement or commencement of) an Acquisition Proposal; or
 
    (f) by Parent or the Company, upon a material breach of any  representation,
warranty,  covenant or agreement on the part of the Company or Parent and Merger
Sub, respectively,  set forth  in this  Agreement or  if any  representation  or
warranty  of  the Company  or Parent  and Merger  Sub, respectively,  shall have
become materially untrue, in either case, such that the conditions set forth  in
Section  6.02(a)  or  6.02(b),  or  Section 6.03(a)  or  6.03(b),  would  not be
satisfied (a "Terminating Breach"); provided that, if such Terminating Breach is
curable prior to the expiration of thirty (30) days from its occurrence (but  in
no  event later than April 30,  1996) by Parent or the  Company, as the case may
be, through the  exercise of  its reasonable  best efforts  and for  so long  as
Parent or the Company, as the case may be, continues to exercise such reasonable
best  efforts, neither the Company nor  Parent, respectively, may terminate this
Agreement under this Section 7.01(f) unless such thirty (30) day period  expires
without such Terminating Breach having been cured; or
 
    (g) by the Company or Parent, if the Board of Directors of the Company shall
have  resolved to accept, or accepted, a Superior Proposal on or before June 30,
1996.
 
    Section 7.02.  EFFECT OF  TERMINATION.  In the  event of the termination  of
this  Agreement pursuant to Section 7.01,  this Agreement shall forthwith become
null and void and there shall be no liability on the part of any party hereto or
any of its  affiliates, directors, officers  or stockholders except  (i) as  set
forth  in Section 7.03  and Section 8.01  hereof, and (ii)  nothing herein shall
relieve any party from  liability for any willful  breach hereof (provided  that
any fee paid by the Company pursuant to Section 7.03(b) hereof shall be credited
towards  any such liability  of the Company).  If the Board  of Directors of the
Company, in good faith, after receiving the advice of outside counsel, concludes
that it
 
                                      -36-

<PAGE>
would be in violation of its fiduciary duties if it did not take or omit to take
the actions enumerated in Section 7.01(e) or  7.01(g) as giving rise to a  right
of  termination  by  Parent, then  any  such  action or  omission  shall  not be
considered a willful breach of this Agreement.
 
    Section 7.03.  FEES AND EXPENSES.
 
    (a) Except as set forth in this Section 7.03, all fees and expenses incurred
in connection with this Agreement and the transactions contemplated hereby shall
be paid by  the party  incurring such  expenses, whether  or not  the Merger  is
consummated.  Notwithstanding the  foregoing, in the  event of  a termination of
this Agreement by  Parent pursuant to  Section 7.01(f) hereof,  the Company  and
Parent  agree to  share equally  all costs  and expenses,  including filing fees
and/or attorney's fees, incurred  in connection with  their compliance with  the
pre-merger  notification requirements of the HSR Act; provided, however, that in
the event  the Company  is required  to pay  to Parent  the fee  referred to  in
Section  7.03(b)  below and  the Company  delivers such  fee in  accordance with
Section 7.03(c) below, the  Company shall not be  responsible to Parent for  any
portion of such costs and expenses.
 
    (b) The Company shall pay Parent a fee of $500,000 in the event that:
 
        (i)  the Agreement is terminated by  Parent pursuant to Section 7.01(f);
    and
 
        (ii) the Company is sold to a third party on or before June 30, 1996.
 
    (c) The fee  payable pursuant to  Section 7.03(b) shall  be paid within  one
business day after the last to occur of the events described in Section 7.03(b).
If  the Company pays such fee  to Parent, such payment shall  be deemed to be in
lieu of all other recoveries which Parent may otherwise have the right to pursue
from the Company or any of its affiliates, directors, officers or  shareholders.
In  no event shall  the Company be required  to pay any  fee pursuant to Section
7.03(b) if, immediately prior to the termination of the Agreement, Parent is  in
material breach of its obligations under this Agreement.
 
                                  ARTICLE VIII
                               GENERAL PROVISIONS
 
    Section  8.01.  EFFECTIVENESS OF  REPRESENTATIONS, WARRANTIES, COVENANTS AND
AGREEMENTS.    Except  as   otherwise  provided  in   this  Section  8.01,   the
representations, warranties, covenants and agreements of each party hereto shall
remain  operative and in  full force and effect  regardless of any investigation
made by or on behalf of any other party hereto, any person controlling any  such
party  or any  of their  officers or  directors, whether  prior to  or after the
execution of this Agreement. Any disclosure  made with reference to one or  more
sections  of the Company  Disclosure Schedule or  the Parent Disclosure Schedule
shall be deemed disclosed with respect to each other section therein as to which
such disclosure  is relevant  provided such  relevance is  reasonably  apparent.
Except  as otherwise expressly provided herein, the representations, warranties,
covenants and agreements in this Agreement  and all certificates of any  officer
of  Parent  or the  Company  delivered pursuant  hereto  shall terminate  at the
Effective Time or upon termination of  this Agreement pursuant to Section  7.01,
as  the case may  be; provided, however,  that the covenants  and agreements set
forth in Sections 5.05  and 5.06 shall survive  the Effective Time  indefinitely
and  those  set  forth  in  Sections 5.03  and  7.03  shall  survive termination
indefinitely. The Confidentiality  Agreement shall survive  termination of  this
Agreement as provided therein.
 
    Section  8.02.  NOTICES.  All notices and other communications given or made
pursuant hereto shall be in writing and shall be deemed to have been duly  given
or made as of the date delivered if delivered personally, three days after being
sent   by  registered  or  certified   mail  (postage  prepaid,  return  receipt
requested), one day  after dispatch  by recognized  overnight courier  (provided
delivery is
 
                                      -37-

<PAGE>
confirmed by the carrier) and upon transmission by telecopy, confirmed received,
to  the parties at the following addresses (or at such other address for a party
as shall be specified by like changes of address):
 
    (a) If to Parent or Merger Sub:
 
       National Media Corporation
       1700 Walnut Street, 9th Floor
       Philadelphia, PA 19103
       Telecopier No.: (215) 772-5013
       Attention: Constantinos I. Costalas, Vice Chairman
 
       With a copy to:
       Klehr, Harrison, Harvey, Branzburg & Ellers
       1401 Walnut Street
       Philadelphia, PA 19102
       Telecopier No.: (215) 568-6603
       Attention: Gerald F. Stahlecker, Esq.
 
    (b) If to the Company:
 
       Positive Response Television, Inc.
       14724 Ventura Boulevard
       Sixth Floor
       Sherman Oaks, CA 91407
       Telecopier No.: (818) 380-6966
       Attention: Michael Levey, Chairman
 
       With a copy to:
       Irell & Manella
       1800 Avenue of the Stars (Century City)
       Suite 900
       Los Angeles, CA 90067-4276
       Telecopier No.: (310) 203-7199
       Attention: Alvin G. Segel, Esq.
 
    Section 8.03.   CERTAIN DEFINITIONS.   For purposes of  this Agreement,  the
term:
 
    (a)  "affiliates" means a person that directly or indirectly, through one or
more intermediaries,  controls, is  controlled by,  or is  under common  control
with, the first mentioned person, including, without limitation, any partnership
or joint venture in which the Company (either alone, or through or together with
any  other subsidiary) has, directly or indirectly, an interest of 10 percent or
more;
 
    (b) "business day" means any day other than a day on which banks in New York
are required or authorized to be closed.
 
    (c) "person"  means an  individual, corporation,  partnership,  association,
trust, unincorporated organization, other entity or group (as defined in Section
13(d)(3)) of the Exchange Act); and
 
    (d)   "subsidiary"  or   "subsidiaries"  of   the  Company,   the  Surviving
Corporation, Parent  or any  other person  means any  corporation,  partnership,
joint  venture  or  other  legal  entity of  which  the  Company,  the Surviving
Corporation, Parent or such other  person, as the case  may be (either alone  or
through  or together with  any other subsidiary),  owns, directly or indirectly,
more than 50% of the  stock or other equity interests  the holders of which  are
generally  entitled to vote for the election  of the board of directors or other
governing body of such corporation or other legal entity.
 
    Section 8.04.   AMENDMENT.   This Agreement may  be amended  by the  parties
hereto  by action taken by or on  behalf of their respective Boards of Directors
at any time prior to the Effective Time;
 
                                      -38-

<PAGE>
provided, however, that, after approval of the Merger by the shareholders of the
Company, no amendment may be made which by law requires further approval by such
shareholders without such further  approval. This Agreement  may not be  amended
except by an instrument in writing signed by the parties hereto.
 
    Section  8.05.  WAIVER.  At any time  prior to the Effective Time, any party
hereto may with respect to  any other party hereto (a)  extend the time for  the
performance  of any of the obligations or other acts, (b) waive any inaccuracies
in the  representations  and warranties  contained  herein or  in  any  document
delivered pursuant hereto and (c) waive compliance with any of the agreements or
conditions  contained herein. Any such extension or waiver shall be valid if set
forth in an instrument  in writing signed  by the party or  parties to be  bound
thereby.
 
    Section  8.06.  HEADINGS.  The headings  contained in this Agreement are for
reference purposes  only  and  shall  not  affect in  any  way  the  meaning  or
interpretation of this Agreement.
 
    Section  8.07.   SEVERABILITY.    If any  term  or other  provision  of this
Agreement is held to  be invalid, illegal or  incapable of being enforced  under
any rule of law or public policy by a court of competent jurisdiction, all other
conditions  and provisions of  this Agreement shall  nevertheless remain in full
force and effect so long as the economic or legal substance of the  transactions
contemplated  hereby is not  affected in any  manner adverse to  any party. Upon
such determination  that any  term or  other provision  is invalid,  illegal  or
incapable of being enforced, the parties hereto shall negotiate in good faith to
modify  this Agreement  so as to  effect the  original intent of  the parties as
closely  as  possible  in  an   acceptable  manner  so  that  the   transactions
contemplated hereby are fulfilled to the extent possible.
 
    Section  8.08.   ENTIRE AGREEMENT.   This  Agreement constitutes  the entire
agreement  between  the  parties  and   supersedes  all  prior  agreements   and
undertakings  (other than the Confidentiality Agreement), both written and oral,
among the parties, or  any of them,  with respect to  the subject matter  hereof
and,  except as otherwise  expressly provided herein, is  not intended to confer
upon any other person any rights or remedies hereunder.
 
    Section 8.09.  ASSIGNMENT, MERGER SUB.  This Agreement shall not be assigned
by operation of law or otherwise, except  that Parent and Merger Sub may  assign
all  or any  of their rights  hereunder to  any affiliate provided  that no such
assignment shall  relieve  the assigning  party  of its  obligations  hereunder.
Parent  guarantees the full and punctual performance by Merger Sub of all of the
obligations hereunder of Merger Sub.
 
    Section 8.10.  PARTIES  IN INTEREST.  This  Agreement shall be binding  upon
and  inure  solely to  the benefit  of each  party hereto,  and nothing  in this
Agreement, express or  implied, is intended  to or shall  confer upon any  other
person  any right, benefit or remedy of any nature whatsoever under or by reason
of this Agreement,  other than Section  5.08 (which  is intended to  be for  the
benefit  of  the Indemnified  Parties and  may be  enforced by  such Indemnified
Parties).
 
    Section 8.11.  FAILURE  OR INDULGENCE NOT WAIVER;  REMEDIES CUMULATIVE.   No
failure  or delay on the part  of any party hereto in  the exercise of any right
hereunder shall  impair  such right  or  be construed  to  be a  waiver  of,  or
acquiescence in, any breach of any representation, warranty or agreement herein,
nor  shall any single  or partial exercise  of any such  right preclude other or
further exercise thereof or of any other right. All rights and remedies existing
under this Agreement  are cumulative  to, and not  exclusive of,  any rights  or
remedies otherwise available.
 
    SECTION  8.12.   GOVERNING LAW.   THIS AGREEMENT  SHALL BE  GOVERNED BY, AND
CONSTRUED IN  ACCORDANCE  WITH, THE  INTERNAL  LAWS  OF THE  STATE  OF  DELAWARE
APPLICABLE  TO  CONTRACTS  EXECUTED  AND FULLY  PERFORMED  WITHIN  THE  STATE OF
DELAWARE (WITHOUT REGARD TO CONFLICT OF LAW PRINCIPLES).
 
                                      -39-

<PAGE>
    Section 8.13.  COUNTERPARTS.  This Agreement may be executed in one or  more
counterparts, and by the different parties hereto in separate counterparts, each
of  which when executed shall be deemed to be an original but all of which taken
together shall constitute one and the same agreement.
 
    SECTION 8.14.  WAIVER  OF JURY TRIAL.   EACH OF PARENT,  MERGER SUB AND  THE
COMPANY  HEREBY IRREVOCABLY WAIVES, TO THE  FULLEST EXTENT PERMITTED BY LAW, ALL
RIGHTS TO TRIAL BY JURY IN ANY ACTION, PROCEEDING OR COUNTERCLAIM (WHETHER BASED
UPON CONTRACT, TORT OR OTHERWISE) ARISING  OUT OF OR RELATING TO THIS  AGREEMENT
OR ANY OF THE TRANSACTIONS CONTEMPLATED HEREBY.
 
    IN  WITNESS WHEREOF,  Parent, Merger  Sub and  the Company  have caused this
Agreement to be executed as of the date first written above by their  respective
officers thereunto duly authorized.
 
                                          National Media Corporation
 
                                          By: /s/ Mark Hershhorn
                                             -----------------------------------
                                              Name: Mark Hershhorn
                                              Title: PRESIDENT AND CHIEF
                                              EXECUTIVE OFFICER
 
                                          PRT Acquisition Corp.
 
                                          By: /s/ Constantinos I. Costalas
                                             -----------------------------------
                                              Name: Constantinos I. Costalas
                                              Title: VICE PRESIDENT
 
                                          Positive Response Television, Inc.
 
                                          By: /s/ Michael Levey
                                             -----------------------------------
                                              Name: Michael Levey
                                              Title: CHIEF EXECUTIVE OFFICER
 
                                      -40-

<PAGE>

       FIRST AMENDMENT TO AGREEMENT AND PLAN OF MERGER AND REORGANIZATION


    This  Amendment  (the "Amendment")  to that  certain  Agreement and  Plan of
Merger and Reorganization (the  "Agreement"), dated as of  January 17, 1996,  by
and  among National  Media Corporation,  a Delaware  corporation ("Parent"), PRT
Acquisition Corp.,  a  Delaware corporation  and  a wholly-owned  subsidiary  of
Parent  ("Merger  Sub"), and  Positive Response  Television, Inc.,  a California
corporation (the "Company"), is entered into as of the 4th day of April, 1996 by
and among the parties to the Agreement. Capitalized terms used in this Amendment
and not otherwise defined herein shall have the meaning ascribed thereto in  the
Agreement.
    Whereas, Parent, Merger Sub and the Company desire to amend certain terms of
the Agreement;
    Now,  therefore, in consideration  of the foregoing  premises and the mutual
covenants and agreements contained herein and in the Agreement, and intending to
be legally bound  hereby, Parent,  Merger Sub and  the Company  hereby agree  to
amend the Agreement as follows:

    1.   Section  5.10 of the  Agreement is  amended by deleting  the second and
third sentences of such section and replacing them with the following:
       "Each of Parent,  Merger Sub  and the  Comany shall  use its  best
       efforts  to  cause the  Merger to  qualify,  and will  not (either
       before or after consummation of the Merger) take any actions which
       could prevent  the Merger  from  qualifying, as  a  reorganization
       under   the  provisions  of  Section  368  of  the  Code  and  the
       regulations promulgated thereunder."

    2.  Section 6.04(d) of the Agreement is amended to add a new sentence  after
the third sentence of such section as follows:
       "Finally,  Parent shall  be entitled to  receive, as  of the first
       Review Date to  occur following the  date (the "Tax  Determination
       Date")  on which a  final determination is issued  by the State of
       California as to the aggregate amount  of any Taxes due and  owing
       from  the Company and its subsidiaries as of the Tax Determination
       Date (the "State Tax Deficiency"), a number of Escrow Shares equal
       to (x)  the amount,  if any,  by which  the State  Tax  Deficiency
       exceeds  the  amount accrued  with respect  to  such Taxes  on the
       Company's financial statements as of the Closing Date, divided  by
       (y) $14.125."

    3.  Section 7.01(b) of the Agreement is amended by deleting "April 30, 1996"
from the second line thereof and replacing it with "May 31, 1996".

    4.  Section 7.01(f) of the Agreement is amended by deleting "April 30, 1996"
from the eighth line thereof and replacing it with "May 31, 1996".
 
    5.  The terms and provisions of the Agreement shall remain in full force and
effect, except as such terms and provisions are amended hereby.
 
                                      
<PAGE>
    IN  WITNESS WHEREOF, the parties have executed  this Agreement as of the day
and year first above written.

                                          National Media Corporation

                                          By: /s/ MARK HERSHHORN
                                             -----------------------------------
                                              Name: Mark Hershhorn
                                             Title: PRESIDENT AND CHIEF
                                              EXECUTIVE OFFICER

                                          PRT Acquisition Corp.

                                          By: /s/ CONSTANTINOS I. COSTALAS
                                              ----------------------------------
                                              Name: Constantinos I. Costalas
                                             Title: VICE PRESIDENT

                                          Positive Response Television, Inc.

                                          By: /s/ MICHAEL LEVEY
                                             -----------------------------------
                                              Name: Michael Levey
                                             Title: CHIEF EXECUTIVE OFFICER
 
                                      -2-

<PAGE>

                                                                     EXHIBIT 2.2

<PAGE>

                                ESCROW AGREEMENT
                                ----------------

     This Escrow Agreement (the "Agreement") is entered into as of May 17, 1996,
by and among National Media Corporation, a Delaware corporation ("Parent"),
Positive Response Television, Inc., a California corporation (the "Company"),
the Shareholders' Representative (as defined herein) and the Escrow Agent named
herein.

                               W I T N E S S E T H
                               - - - - - - - - - -

     WHEREAS, Parent and the Company have entered into an Agreement and Plan 
of Merger and Reorganization, dated as of January 17, 1996 and amended as of 
April 4, 1996 (together with all exhibits, schedules, supplements and any 
subsequent amendments thereto, the "Plan"), pursuant to which the Company 
will be merged with and into PRT Acquisition Corp. ("Merger Sub"), a 
wholly-owned subsidiary of Parent.  Capitalized terms used in this Agreement 
and not otherwise defined herein shall have the meanings given them in the 
Plan;

     WHEREAS, the Plan provides that Parent will deposit the Escrow Shares into
an escrow account (the "Escrow Account"), as soon as practicable after the
Effective Time, pending the collection/liquidation of certain items reflected on
the Company's audited balance sheet as of December 31, 1995 (the "1995 Balance
Sheet"), as adjusted to reflect post-December 31, 1995 occurrences, subject to
the terms and conditions set forth herein.  The calculation of the number of
Escrow Shares required to be deposited in the Escrow Account pursuant to the
Plan and this Agreement is set forth on EXHIBIT A attached hereto; and

     WHEREAS, the parties hereto desire to establish the terms and conditions
pursuant to which the Escrow Shares will be deposited, held in, and disbursed
from the Escrow Account.

     NOW, THEREFORE, the parties hereto, intending to be legally bound hereby,
agree as follows:

     1.   ESCROW OF SHARES.  The Escrow Shares will be held in escrow by
Chemical Mellon Shareholder Services, L.L.C. (or such other institution as
Parent and the Shareholders' Representative may mutually agree upon) (the
"Escrow Agent"), pending the collection/liquidation of certain items reflected
on the Company's 1995 Balance Sheet (as adjusted to reflect post-December 31,
1995 occurrences) and identified in Section 6.04 of the Plan and Sections
2(c)(iii) and (iv) of this Agreement, until such Escrow Shares are required to
be released pursuant to the terms of this Agreement and the Plan.  Any shares of
Parent Common Stock subsequently issued with respect to the Escrow Shares during
the term of this Agreement, whether by stock split, stock dividend or otherwise
(collectively, Additional Escrow Shares"), will also be held in escrow by the
Escrow Agent.  The Escrow Agent agrees to accept delivery of the Escrow Shares
and any Additional Escrow Shares, and hold such Escrow Shares and Additional
Escrow Shares in escrow subject to the terms and conditions of this Agreement
and the Plan.

     2.   DEPOSIT OF ESCROW SHARES; RELEASE FROM ESCROW.

          (a)  DELIVERY OF ESCROW SHARES.  As soon as practicable following the
Effective Time, the Escrow Shares otherwise issuable in the Merger, on a pro-
rata basis, to those persons who hold shares of Company Common Stock as of the
Effective Time (the "Holders") will be delivered by Parent to the Escrow Agent
in the form of a duly authorized stock certificate or certificates issued in the
name of the Escrow Agent or its nominee.  In the event Parent issues any
Additional Escrow Shares, such shares will be issued in the name of the Escrow
Agent and delivered to the Escrow Agent in the same manner as the Escrow Shares
delivered pursuant to the preceding sentence.

          (b)  DIVIDENDS, VOTING AND RIGHTS OF OWNERSHIP. Except for any
dividends paid in shares of Parent Common Stock declared with respect to the
Escrow Shares (such shares being defined in Section 1 above as "Additional
Escrow Shares") which shall be treated as provided in Sections 2(a) and 2(c)(ii)
hereof, any and all dividends and other distributions declared with respect to
the Escrow Shares (or Additional Escrow Shares, if any), whether payable in
cash, securities or other property of any kind, will be distributed currently to
the Holders.  Each Holder will have voting rights with respect to the Escrow
Shares (and any Additional Escrow Shares issued with respect thereto) deposited
in the Escrow Account with respect to such Holder so long as such shares are
held in escrow, and Parent and the Escrow Agent will take all reasonable steps
necessary to allow the exercise of such rights.  While the Escrow Shares (and
any Additional Escrow Shares issued with respect thereto) remain in the Escrow
Agent's possession pursuant to this Agreement and the Plan, the Holders will
retain and will be able to exercise all other incidents of ownership with
respect to the Escrow Shares (and any Additional Escrow Shares issued with
respect

<PAGE>

thereto) which are not inconsistent with the terms and conditions hereof and
thereof.

          (c)  DISTRIBUTION TO HOLDERS.

               (i)  As of September 30, 1996, March 31, 1997 and September 
30, 1997 (the "Review Dates"), Parent and the Shareholders' Representative 
(as defined herein) shall, in good faith, conduct a review of those balance 
sheet items pertaining to the Liquidation Amounts (as defined below).  To the 
extent that all or a portion of the Liquidation Amounts (net of any third 
party costs of collection in the case of items (B), (C) and (E) of subsection 
(iii) below) have, as of such dates, been collected/liquidated, Parent shall, 
in accordance with Section 2(d) below, instruct Escrow Agent to deliver out 
of the Escrow Account to the Holders a number of Escrow Shares equal to the 
quotient of (x) the aggregate dollar amount which, as of the date of such 
review, has been collected/liquidated with respect to the Liquidation 
Amounts, divided by (y) $14.125.  In addition, as of the first Review Date to 
occur following the dismissal (voluntary or otherwise), settlement or final 
adjudication of the Litigation (as defined in subsection (iv) below), to the 
extent that any portion of the Fee Amount (as defined in subsection (iv) 
below) has prior thereto been paid by the Company, other than out of the net 
proceeds of any such settlement or final adjudication, then a number of 
Escrow Shares equal to such portion of the Fee Amount divided by $14.125 
shall be delivered back to Parent by the Escrow Agent and a number of Escrow 
Shares equal to the balance of the Fee Amount divided by $14.125 shall be 
delivered to the Holders.  Finally, as of the first Review Date to occur 
following the date (the "Tax Determination Date") on which a final 
determination is issued by the State of California as to the aggregate amount 
of any Taxes due and owing from the Company and its subsidiaries as of such 
Tax Determination Date (the "State Tax Deficiency"), a number of Escrow 
Shares equal to (x) the amount, if any, by which the State Tax Deficiency 
exceeds the amount accrued with respect to such Taxes on the Company's 
financial statements as of the Closing Date, divided by (y) $14.125 shall be 
delivered back to Parent by the Escrow Agent.  Notwithstanding the foregoing, 
in no event shall the aggregate number of Escrow Shares to be delivered to 
the Holders pursuant to this Section 2(c) exceed the aggregate number of 
Escrow Shares deposited by Parent into the Escrow Account pursuant to Section 
1 hereof and nothing contained herein shall be construed as granting any such 
rights upon such Holders.

               As soon as practicable following the last of the Review Dates and
any delivery of Escrow Shares thereby called for, any Escrow Shares remaining in
the Escrow Account shall be delivered back to Parent by the Escrow Agent.

               Parent and Merger Sub shall not compromise, forgive or otherwise
settle for less than the full accrued amount thereof any of items (A), (B), (C)
or (D) of the Liquidation Amounts without the Shareholders' Representative's
prior written consent, which consent shall not be unreasonably withheld.

               (ii)      Whenever the Escrow Agent is required to deliver Escrow
Shares to either Parent or the Holders pursuant to subsection (i) above, the
Escrow Agent shall also deliver to Parent or the Holders, as the case may be,
any and all Additional Escrow Shares issued with respect to such Escrow Shares.

               (iii)     For purposes of this Section 2(c), "Liquidation
Amounts" shall mean:

                         A.   The amount of any unsupported deferred media
credits;

                         B.   The amount of any cash deposits held by Lytle (in
excess of $100,000) and/or by the Perfect Hair manufacturer;

                         C.   The amount of any Telebrands receivable(s);

                         D.   The amount of any Perfect Hair inventory; and

                         E.   The amount of any third party media receivables.

               (iv)      For purposes of this Section 2(c), the "Fee Amount"
shall mean any amounts which would be due to be paid to the law firm of Russ,
August & Kabat as of the Effective Time pursuant to that certain Attorney-Client
Representation Agreement by and among such law firm, the Company and Michael
Levey if the litigation matter referred to therein (the "Litigation") were
dismissed by the Company as of the Effective Time, less any of such amounts
which have already been accrued in the Company's financial statements as of the
Effective

                                       -2-
<PAGE>

Time.

          (d)  RELEASE OF SHARES TO HOLDERS.  The Escrow Shares (and any
Additional Escrow Shares issued with respect thereto) will be held by the Escrow
Agent until required to be released pursuant to Section 2(c) above.  Within
thirty (30) business days after the applicable release condition is met, the
Escrow Agent will deliver to each Holder the requisite number of Escrow Shares
(and any Additional Escrow Shares issued with respect thereto) to be released on
such date as identified by Parent and the Shareholders' Representative to the
Escrow Agent in writing, in the form of stock certificate(s) issued in the name
of such Holder.  Parent and the Shareholders' Representative undertake to
deliver a notice to the Escrow Agent identifying the number of Escrow Shares
(and any Additional Escrow Shares issued with respect thereto) to be released
within such thirty-day period and Parent agrees to take such action as may be
necessary to cause such certificates to be issued in the names of the
appropriate Holders and delivered to the Escrow Agent together with the notice
from Parent and the Shareholders' Representative.  Escrow Shares (and any
Additional Escrow Shares issued with respect thereto) will be released on a pro-
rata basis to the respective Holders in proportion to their respective interests
in the Company as of the Effective Time.  Certificates representing Escrow
Shares (and any Additional Escrow Shares issued with respect thereto) so issued
that are subject to resale restrictions under applicable securities laws will
bear a legend to that effect.  Parent will notify the Escrow Agent if any Escrow
Shares (and any Additional Escrow Shares issued with respect thereto) are
subject to any resale restriction, and Parent will provide the text of any
required legend.  Cash will be paid in lieu of fractions of Escrow Shares (and
any Additional Escrow Shares issued with respect thereto) in accordance with the
provisions of Section 1.06(f) of the Plan.  Parent will deposit with the Escrow
Agent sufficient funds to pay such cash amounts for fractional shares within
thirty (30) business days after the applicable release condition is met.

          (e)  NO ENCUMBRANCE. No Escrow Shares, Additional Escrow Shares or any
beneficial interest therein may be pledged, sold, assigned, or transferred,
including by operation of law, by a Holder or be taken or reached by any legal
or equitable process in satisfaction of any debt or other liability of a Holder,
prior to their delivery to such Holder by the Escrow Agent.  The right to
receive Escrow Shares (and any Additional Escrow Shares issued with respect
thereto) upon release and distribution thereof in accordance with this Agreement
are not transferable or assignable except by will, the laws of intestacy, or by
other operation of law.

          (f)  POWER TO TRANSFER ESCROW SHARES.  The Escrow Agent is hereby
granted the power to effect any transfer of Escrow Shares (and any Additional
Escrow Shares issued with respect thereto) contemplated by the Plan or this
Agreement.  Parent will cooperate with the Escrow Agent in promptly issuing
stock certificates to effect such transfers.

     3.   TERMINATION.  This Agreement shall terminate upon the release of all
Escrow Shares (and any Additional Escrow Shares issued with respect thereto)
pursuant to the terms of Sections 2 or 5(e) hereof.

     4.   SHAREHOLDERS' REPRESENTATIVE.

          (a)  Pursuant to the terms of the Plan as approved by the Holders, the
Holders have consented to the appointment of Michael Levey as the representative
("Shareholders' Representative") for and on behalf of each of the Holders to
give and receive notices and communications, to authorize delivery to the
Holders of the Escrow Shares (and any Additional Escrow Shares issued with
respect thereto), to agree to, negotiate, and enter into settlements and
compromises of Liquidation Amounts, and to take all actions necessary or
appropriate in the judgment of the Shareholders' Representative for the
accomplishment of the foregoing.  Such agency may be changed by the Holders of a
majority in interest of the Escrow Shares from time to time upon not less than
ten (10) days' prior written notice to Parent.  No bond will be required of the
Shareholders' Representative, and the Shareholders' Representative will receive
no compensation for his services.  Notices or communications to or from the
Shareholders' Representative will constitute notice to or from each of the
Holders.  Parent agrees to waive any conflict of interest of any type that may
arise as a result of Michael Levey acting as Shareholders' Representative.

          (b)  The Shareholders' Representative will not be liable for any act
done or omitted hereunder as Shareholders' Representative while acting in good
faith and not in a manner constituting willful misconduct and any act done or
omitted pursuant to the advice of counsel will be conclusive evidence of such
good faith.  The Holders will severally indemnify the Shareholders'
Representative and hold him harmless against any loss, liability or expense
incurred without willful misconduct or bad faith on the part of the
Shareholders' Representative and arising out of or in connection with the
acceptance or administration of his duties hereunder.

                                       -3-
<PAGE>

          (c)  The Shareholders' Representative will have reasonable access to
information about the Company and Parent and the reasonable assistance of
Parent's and Merger Sub's officers and employees for purposes of performing his
duties and exercising his rights hereunder, provided that the Shareholders'
Representative will treat confidentially and not disclose any nonpublic
information from or about Parent or Merger Sub to anyone (except on a need to
know basis to individuals who agree to treat such information confidentially).

          (d)  A decision, act, consent or instruction of the Shareholders'
Representative will constitute a decision, act, consent or instruction of all
Holders and will be final, binding and conclusive upon each such Holder, and the
Escrow Agent and Parent may rely upon any decision, act, consent or instruction
of the Shareholders' Representative as being the decision, act, consent or
instruction of each and every such Holder.  The Escrow Agent and Parent are
hereby relieved from any liability to any person for any acts done by them in
accordance with such decision, act, consent or instruction of the Shareholders'
Representative.

     5.   LIMITATION ON ESCROW AGENT'S RESPONSIBILITIES.  The acceptance by the
Escrow Agent of its duties as such hereunder is expressly made subject to the
following terms and conditions:

          (a)  The Escrow Agent will act solely as stakeholder hereunder and is
not a party to, and is not bound by, any agreement referred to herein or by any
other agreement between Parent and the Shareholders' Representative or their
respective agents, administrators, successors, or assigns, other than this
Agreement.  The Escrow Agent shall not be deemed to be the agent, other than as
set forth herein, of either Parent, the Shareholders' Representative or the
Holders.

          (b)  The Escrow Agent will not be responsible or liable in any manner
whatsoever for the sufficiency, correctness, genuineness or validity of any
Escrow Shares (or any Additional Escrow Shares issued with respect thereto)
deposited hereunder.

          (c)  The Escrow Agent shall be entitled to rely, and shall be fully
protected in relying, upon any note, writing, resolution, notice, statement,
certificate, telex, teletype, telecopy, message, cablegram, radiogram, order or
other document or telephone message reasonably believed by it to be genuine and
correct and to have been signed, sent, or made by the proper person or entity,
and, with respect to all legal matters pertaining to this Agreement and its
duties hereunder, upon advice of counsel selected by it.

          (d)  The Escrow Agent shall be liable hereunder only for its actions
or omissions constituting gross negligence or willful misconduct.

          (e)  In the event of any dispute as to the nature of its rights or
obligations hereunder or as to the entitlement of either Parent or the Holders
to the Escrow Shares (and any Additional Escrow Shares issued with respect
thereto), the Escrow Agent may at any time or from time to time interplead,
deposit and/or transfer all or any part of the Escrow Shares (together with any
Additional Escrow Shares issued with respect thereto) with or to a court of
competent jurisdiction in Philadelphia County, Pennsylvania in accordance with
the procedural rules thereof.  The Escrow Agent shall give notice of such action
to Parent and the Shareholders' Representative.  Upon such interpleader, deposit
or payment, the Escrow Agent shall be immediately and automatically relieved and
discharged from all further obligations and responsibilities hereunder, and
except as provided herein, this Agreement shall terminate.

          (f)  Parent agrees to indemnify and hold the Escrow Agent harmless
from and against all costs, claims and expenses, including reasonable attorneys'
fees, incurred in connection with, or related to, the performance of the Escrow
Agent's duties hereunder, except with respect to actions or omissions taken or
suffered by the Escrow Agent involving gross negligence or willful misconduct on
the part of the Escrow Agent.  The provisions of this subparagraph shall survive
the expiration or sooner termination of this Agreement.

     6.   NOTICES.  Any notice provided for or permitted under this Agreement
will be treated as having been given when (i) delivered personally, (ii) sent by
confirmed telex or telecopy, (iii) sent by commercial overnight courier with
written verification of receipt, or (iv) mailed postage prepared by certified or
registered mail, return receipt requested, to the party to be notified, at the
address set forth below, or at such other place of which the other party has
been notified in accordance with the provisions of this Section 6.

                                       -4-
<PAGE>

     Escrow Agent:                 Chemical Mellon Shareholder Services, L.L.C.
                                   450 W. 33rd Street, 15th Floor
                                   New York, NY 10001
                                   Attn: Emanuel Galfo
                                   Fax: (212) 946-3466


     The Company:                  Positive Response Television, Inc.
                                   14724 Ventura Boulevard, First Floor
                                   Sherman Oaks, CA 91407
                                   Attn:  Michael S. Levey
                                   Fax: (818) 380-6966


     With a copy to:               Irell & Manella
                                   1800 Avenue of the Stars (Century City)
                                   Suite 900
                                   Los Angeles, CA 90067-4276
                                   Attn:  Alvin G. Segel, Esq.
                                   Fax:  (310) 203-7199


     Shareholders' Representative: Michael Levey
                                   c/o Positive Reponse Television, Inc.
                                   14724 Ventura Boulevard, First Floor
                                   Sherman Oaks, CA 91407
                                   Fax: (818) 380-6966


     Parent:                       National Media Corporation
                                   1700 Walnut Street
                                   Philadelphia, PA   19103
                                   Attn: Brian J. Sisko
                                   Fax:  (215) 772-5173


     With a copy to:               Klehr, Harrison, Harvey,
                                    Branzburg & Ellers
                                   1401 Walnut Street
                                   Philadelphia, PA  19102
                                   Attn: Gerald F. Stahlecker, Esquire
                                   Fax:  (215) 568-6603


Such notice will be treated as having been received upon actual receipt.

     7.   GENERAL.

          (a)  GOVERNING LAWS.  It is the intention of the parties hereto that
the internal laws of the Commonwealth of Pennsylvania (irrespective of its
choice of law principles) shall govern the validity of this Agreement, the
construction of its terms, and the interpretation and enforcement of the rights
and duties of the parties hereto.

          (b)  BINDING UPON SUCCESSORS AND ASSIGNS.  Subject to, and unless
otherwise provided in, this Agreement, each and all of the covenants, terms,
provisions, and agreements contained herein shall be binding upon, and inure to
the benefit of, the permitted successors, executors, heirs, representatives,
administrators and assigns of the parties hereto.

                                       -5-
<PAGE>

          (c)  COUNTERPARTS.  This Agreement may be executed in any number of
counterparts, each of which shall be an original as against any party whose
signature appears thereon and all of which together shall constitute one or the
same instrument.  This Agreement shall become binding when one or more
counterparts hereof, individually or taken together, shall bear the signatures
of all of the parties reflected hereon as signatories.

          (d)  ENTIRE AGREEMENT.  Except as set forth in the Plan and the
Agreement of Merger, this Agreement, the exhibits hereto, the documents
referenced herein, and the exhibits thereto, constitute the entire understanding
and agreement of the parties hereto with respect to the subject matter hereof
and thereof and supersede all prior and contemporaneous agreements or
understandings, inducements or conditions, express or implied, written or oral,
between the parties with respect hereto and thereto.  The express terms hereof
control and supersede any course of performance or usage of trade inconsistent
with any of the terms hereof.

          (e)  CONFLICTS.  In the event of any conflict or inconsistency between
the terms of this Agreement and the terms of the Plan, the terms of this
Agreement shall control.

          (f)  WAIVERS.  No waiver by any party hereto of any condition or of
any breach of any provision of this Agreement will be effective unless in
writing.  No waiver by any party of any such condition or breach, in any one
instance, will be deemed to be a further or continuing waiver of any such
condition or breach or a waiver of any other condition or breach of any other
provision contained herein.

          (g)  AMENDMENT.  This Agreement may be amended with the written
consent of Parent, the Company, the Escrow Agent and the Shareholders'
Representative.

     8.   EXPENSES OF ESCROW AGENT.  All fees and expenses of the Escrow Agent
incurred in the ordinary course of performing its responsibilities hereunder
will be paid by Parent upon receipt of a written invoice by the Escrow Agent.
Any extraordinary fees and expenses reasonably incurred by the Escrow Agent,
including without limitation any fees or expenses incurred by the Escrow Agent
in connection with a dispute over the distribution of Escrow Shares, will be
paid 50% by Parent and 50% by the Holders. The Escrow Agent shall deliver a
written invoice of such fees to Parent and the Shareholders' Representative.
The Holders' liability for any such fees shall be pro rata among the Holders in
proportion to their respective interests in the Company as of the Effective
Time.  The Holders' liability for the fees and expenses of the Escrow Agent
shall be paid by Parent and shall be recoverable as a claim hereunder out of the
Escrow Account.  Upon the payment by Parent of the Holders' portion of such fees
and expenses hereunder, then the Escrow Agent shall, upon demand by Parent,
transfer to Parent a number of Escrow Shares (together with any Additional
Escrow Shares issued with respect thereto) having an aggregate value (based upon
a value of $14.125 per share) equal to such portion of the fees and expenses.

     In the event the Escrow Agent incurs any liability to any person, firm or
corporation by reason of its acceptance or administration of this Agreement,
Parent agrees to indemnify the Escrow Agent for its extraordinary fees and
expenses, including, without limitation, counsel fees and expenses, as the case
may be.  Notwithstanding the foregoing, no indemnity need be paid in the event
of the Escrow Agent's gross negligence or willful misconduct.

     9.   SUCCESSOR ESCROW AGENT.  In the event the Escrow Agent becomes
unavailable or unwilling to continue in its capacity herewith, the Escrow Agent
may resign and be discharged from its duties or obligations hereunder by
specifying not less than sixty (60) days' prior written notice of such a date
when such resignation will take effect.  Parent will designate a successor
Escrow Agent prior to the expiration of such 60-day period by giving written
notice to the Escrow Agent and the Shareholders' Representative.  Parent may
appoint a successor Escrow Agent without the consent of the Holders or the
Shareholders' Representative so long as such successor is a bank with assets of
at least $50 million (or an affiliate of such an institution) and prompt notice
of such appointment is provided to the Holders and the Shareholders'
Representative.  The Escrow Agent will promptly transfer the Escrow Shares
(together with any Additional Escrow Shares issued with respect thereto) to such
designated successor.  In the event no successor Escrow Agent is appointed as
described in this Section 9, the Escrow Agent may apply to a court of competent
jurisdiction for the appointment of a successor Escrow Agent.

                                       -6-
<PAGE>

     IN WITNESS WHEREOF, the parties have duly executed this Agreement as of the
day and year first above written.



                                        PARENT:

                                        By: /s/ Constantinos I. Costalas
                                           -----------------------------------
                                           Name: Constantinos I. Costalas
                                           Title: Vice Chairman



                                        COMPANY:

                                        By: /s/ Michael Levey
                                           -----------------------------------
                                           Name: Michael Levey
                                           Title: Chief Executive Officer



                                        SHAREHOLDERS' REPRESENTATIVE:

                                        /s/ Michael Levey
                                        -------------------------------------
                                        Michael Levey



                                        ESCROW AGENT:

                                        By: /s/ Emanuel Galfo
                                           -----------------------------------
                                        Name: Emanuel Galfo
                                        Title:

                                       -7-

<PAGE>

                                                                    EXHIBIT 23.1

<PAGE>

                       Independent Auditors' Consent

     We consent to the incorporation by reference in the Registration 
Statements of National Media Corporation on Form S-3 (File Nos. 33-53252, 
33-34303, 33-35301, 33-41916, 33-82618, 33-63841) and Form S-8 (File Nos. 
33-34304, 33-60969, 33-63537) of our report with respect to the Consolidated 
Financial Statements of Positive Response Television, Inc. and Subsidiaries, 
dated March 25, 1996, included in the Current Report on Form 8-K of National 
Media Corporation, dated May 17, 1996, filed with the Securities and Exchange 
Commission.

                                        Deloitte & Touche LLP


Los Angeles, California
May 30, 1996

<PAGE>

                                                                    EXHIBIT 99.1

<PAGE>

                              EMPLOYMENT AGREEMENT
                              --------------------

     AGREEMENT, made as of the 17th day of May, 1996, by and between POSITIVE
RESPONSE TELEVISION, INC., a Delaware corporation (the "Company") and a wholly-
owned subsidiary of National Media Corporation ("National Media"), NATIONAL
MEDIA and MICHAEL LEVEY ("Executive").

                               W I T N E S S E T H
                               -------------------
     WHEREAS, National Media acquired Positive Response Television, Inc., a
California corporation ("Old PRTV") through the merger of Old PRTV into the
Company and intends that the Company function as an operating subsidiary of
National Media;

     WHEREAS, Executive is willing to serve the Company on a full-time basis
during the term hereof as its Chief Executive Officer, subject to the terms and
conditions hereinafter set forth; and

     WHEREAS, the Company desires to employ Executive in accordance with the
terms and conditions hereof.

     NOW, THEREFORE, in consideration of the mutual promises hereinafter set
forth, it is agreed as follows:

     1.   EMPLOYMENT.  The Company hereby employs Executive, and Executive
hereby accepts employment from the Company as its Chief Executive Officer, upon
the terms and conditions hereinafter set forth.  It is the intention of the
parties that the Company shall be operated as an operating subsidiary of
National Media, conducting business as an infomercial company, including without
limitation, the creation and production of infomercials, creation and execution
of telemarketing campaigns, selection and acquisition of products, acquisition
of media time (as part of, and consistent with, the overall National Media
United States integrated media strategy), and entering into product distribution
agreements for third party shows or other arrangements with respect to the
foregoing, in each case on terms deemed appropriate by Executive in the exercise
of his good faith business judgment.  National Media shall provide adequate
funding for the Company in accordance with annual budgets and individual product

<PAGE>

budgets prepared by management of the Company, approved by Executive, and
approved by the Company's Board of Directors and the Chief Executive Officer of
National Media.  So long as such action does not conflict with any other
contractual obligations of National Media, National Media shall give to the
Company the first opportunity to exploit any product or service offered to it
for sale through infomercial or similar channels of distribution.

     2.   TERM OF EMPLOYMENT.  The term ("Term") of this Agreement shall
commence as of May 17, 1996 (the "Commencement Date") and shall continue
thereafter until the fifth anniversary of the Commencement Date (the "Initial
Termination Date"), unless sooner terminated in accordance with the terms
hereof.  The Term of this Agreement shall be automatically renewed for
successive one-year periods, and the Termination Date shall be automatically
extended accordingly, unless this Agreement is terminated by either party upon
six (6) months' written notice prior to the end of the then current Term.  As
used herein, "Term" shall refer to the initial Term of this Agreement as
extended by any renewal Term then in effect; and "Termination Date" shall refer
to the last day of the Term of this Agreement, as it may have been extended.

     3.   DUTIES.  Executive shall be engaged as, and hold the position of,
Chief Executive Officer of the Company.  Executive shall have such authority and
responsibilities as are normally attendant thereto and agrees to perform such
duties and render such services consistent therewith, and as may from time to
time be reasonably required of him by the Company.  The Board of Directors of
the Company (the "Board") shall be comprised of five members, including
Executive, the President of the Company and three other directors designated by
National Media.  If the Board shall establish an Executive Committee, Executive
shall be a member of such committee.  The Company's and Executive's principal
place of business shall be in the greater Los Angeles, California area.
Executive shall also serve as Executive Vice President of National Media.  To
the extent such appointment does not violate applicable law or regulations or
otherwise materially adversely affect National Media, National Media shall cause
Executive to be appointed to serve during the Term as a director of Quantum
International, Ltd. and such other subsidiaries of National Media as shall be
mutually agreed upon by Executive and National Media.  Executive shall devote
his full business time, attention and best efforts to the affairs of the Company
during

                                       -2-
<PAGE>

the term of this Agreement.  Executive will report directly to the Board and the
Chief Executive Officer of National Media and the exercise of his duties
hereunder shall be subject to their oversight.  Executive may participate in
other businesses and act as a director of any profit or nonprofit corporation,
so long as such activity is not competitive with the business of the Company in
any material respect and does not materially detract from the performance of his
duties as a full-time executive of the Company.

     4.   COMPENSATION AND REIMBURSEMENT FOR EXPENSES.

          4.1  BASE SALARY.  The Company shall pay to Executive a minimum base
salary of Three Hundred and Twenty Five Thousand Dollars ($325,000.00) per annum
(as the same may be increased from time to time, the "Base Salary").  The Base
Salary shall be payable in accordance with the Company's regular payroll
practices, as determined by the Board in effect from time to time (but not less
frequently than bi-monthly) and shall be subject to annual review and adjustment
as the Board deems appropriate.  The Base Salary may be increased or decreased
from time to time in the discretion of the Company's Board; PROVIDED, HOWEVER,
that Executive's Base Salary shall at no time be less than Three Hundred Twenty
Five Thousand Dollars ($325,000.00).

          4.2  ANNUAL BONUS.  In addition to the other amounts payable to
Executive hereunder, Executive shall participate in National Media's Management
Incentive Plan ("MIP"), beginning with National Media's Plan Year (as defined in
the MIP) ending March 31, 1997 on terms similar to other senior executives of
National Media holding comparable positions.  The amount of bonus payable under
the MIP shall be based on performance (including, but not limited to,
Executive's ability to operate the Company within the budgets established as
aforesaid) in accordance with the provisions of the MIP, as determined by the
Compensation Committee of National Media's Board of Directors.  Should National
Media or the Company adopt other annual or long-term bonus or incentive plans in
lieu of or in addition to the MIP, Executive shall be entitled to participate in
all such plans on terms comparable to other senior executives of National Media
or the Company, as the case may be, holding similar positions.

          4.3  REIMBURSEMENT OF EXPENSES.  The Company will promptly reimburse

                                       -3-
<PAGE>

Executive, upon receipt of vouchers therefor, for all reasonable and necessary
expenses incurred by Executive for travel, entertainment and miscellaneous and
other business expenses which are incurred in connection with the performance of
his duties hereunder.  Such reimbursements shall be made in accordance with the
Company's regular reimbursement procedures and practices in effect from time to
time for similarly situated officers of the Company or of National Media and its
other subsidiaries.

     5.   FRINGE BENEFITS.

          5.1  GENERAL.  Executive shall be entitled to participate in any and
all fringe and other benefit programs generally available to the officers of
National Media and its subsidiaries, including without limitation, stock option
plans, incentive plans, profit sharing plans, pension plans, thrift and savings
plans, insurance plans, supplemental insurance and benefit plans.  However,
nothing contained in this subparagraph 5.1 shall be construed as requiring the
Company or National Media generally to maintain any such fringe benefit program.

          5.2  PLANS.  Executive shall be entitled to participate in any and all
employee benefit and/or welfare plans, including but not limited to health,
medical, and savings investment plans sponsored by the Company for its, or
National Media for its and its subsidiaries', officers and/or employees, and
receive any other benefits generally applicable to officers of the Company or
those of National Media and its other subsidiaries.

          5.3  STOCK OPTIONS.  As an inducement to the Executive to enter the
employ of the Company and to increase National Media shareholder value, National
Media hereby grants to the Executive, non-qualified stock options (the
"Options") to purchase up to 300,000 shares (the "Additional Shares") of
National Media common stock on terms that would otherwise apply if the Options
were issued under National Media's 1991 Stock Option Plan.  The specific terms
of such conditional grant shall be set forth in a separate stock option
agreement.  Notwithstanding the foregoing, such Options shall NOT be issued
pursuant to National Media's 1991 Stock Option Plan.  The exercise price under
the Options shall be equal to the closing price of National Media's common stock
on the New York Stock Exchange as of the date hereof.  The Options shall expire
five (5) years from the date hereof and shall vest as follows, assuming that, as
of such date, the

                                       -4-
<PAGE>

Executive is still in the active employ of the Company:

               (a)  one third shall vest on the first anniversary date of the
     date hereof;

               (b)  one third shall vest on the second anniversary of the date
     hereof; and

               (c)  one third shall vest on the third anniversary of the date
     hereof.

          5.4  LIFE INSURANCE.

          (a)  PURCHASE.  During the Term of this Agreement, the Company shall
provide Executive, or at the option of Executive, Executive's Life Insurance
Trust, with a Company-paid term life insurance policy in the face amount of
$2,000,000.  At Executive's option, Executive may obtain an insurance policy in
lieu of a policy provided by the Company hereunder, and the Company shall pay
premiums therefor as set forth in invoices presented to the Company.  The owner
of such life insurance policy shall be Executive or Executive's Life Insurance
Trust, and the beneficiary under such policy shall be, as directed by Executive.
Upon the termination of Executive's employment hereunder, Executive may purchase
any such insurance policy at a price to be negotiated in good faith by Executive
and the Company.

          (b)  PAYMENT OF PREMIUMS.  The Company shall timely pay all premiums
for such life insurance whether provided by the Company for Executive or by
Executive's Life Insurance Trust for the Executive.

          (c)  MEDICAL EXAMINATIONS.  Executive agrees to submit to all medical
examinations, supply all information and execute all documents required by the
insurance company in connection with the issuance of a policy for such insurance
as well as for any key man insurance the Company or National Media may desire to
maintain on Executive's life.  The Company shall reimburse Executive for any
costs incurred by Executive for any such medical examinations.

          5.5  AUTOMOBILE ALLOWANCE.  At the present time, the Company, as
successor in interest to Old PRTV, leases a Mercedes Benz 600 SL automobile for
use by Executive.  The lease (the "Lease") on such vehicle runs through August
30, 1998.  Through the expiration of such Lease, the Company will continue to
fulfill all monetary obligations under the Lease.  Executive shall be
responsible, and shall not be reimbursed, for maintenance and all other costs

                                       -5-
<PAGE>

relating to the operation of such vehicle.  Following expiration of the Lease,
during the Term and so long as Executive is in the active employ of the Company,
the Company shall pay Executive a monthly automobile allowance of Eight Hundred
Dollars ($800.00) which shall be deemed to compensate Executive for all
automobile related costs, including, but not limited to, insurance, fuel,
maintenance, wear and tear, etc..

          5.6  VACATIONS; HOLIDAYS; SICK LEAVE.  Executive shall be entitled to
such number of paid vacation days in each calendar year as are generally awarded
to senior executive officers of National Media, but not less than three (3)
weeks in any calendar year (prorated in any calendar year during which Executive
is employed hereunder for less than the entire year in accordance with the
number of days in such calendar year during which he is so employed).  Executive
shall not be permitted to carry over any portion of Executive's accrued but
unused vacation time from one fiscal year to the next fiscal year; PROVIDED,
HOWEVER, that in the event applicable law renders the preceding clause
unenforceable, Executive shall be permitted to carry over accrued but unused
vacation time, but in no event shall Executive be permitted to accrue at any
time more than three (3) weeks' vacation time.  Executive shall also be entitled
to all paid holidays and sick leave as are generally awarded to senior
executives of National Media.

     6.   NATIONAL MEDIA COMMON STOCK.

          6.1  RESTRICTION ON TRANSFER OF NATIONAL MEDIA COMMON STOCK. Executive
shall not (and Executive's wife shall not), without the prior written consent of
National Media (which consent will not be unreasonably withheld), agree to or
permit the sale, disposition or other transfer by him and/or his Permitted
Transferees (as defined below) of more than 75,000 shares of National Media
Common Stock (including any shares sold by Executive's wife) in any twelve (12)
month period during the first thirty-six months following the date hereof (the
"Transfer Restriction").  This Paragraph 6 shall in no way restrict or limit
Executive's ability to (a) transfer shares of National Media Common Stock to his
immediate family members or to a trust or trusts for the benefit of his
immediate family members for estate planning purposes or (b) pledge shares of
National Media Common Stock to a financial institution as security for debt
incurred by Executive (all transferees permitted by clause (a) and (b) are
referred to herein as "Permitted

                                       -6-
<PAGE>

Transferees"); PROVIDED, HOWEVER, that Executive and such Permitted Transferees
shall (i) be bound by the Transfer Restriction and (ii) execute, prior to any
such transfer to such Permitted Transferee, such documents as may be reasonably
requested by the Company or National Media to evidence such Transfer
Restriction.

          In the event that Executive's employment by the Company is (a)
terminated by the Company for any reason other than pursuant to
subparagraph 9.1(b) hereof or (b) terminated by Executive pursuant to
subparagraph 9.1(c) hereof, the provisions of this Paragraph 6.1 shall terminate
and be of no further force or effect.

          6.2  REGISTRATION RIGHTS.

          (a)  If, at any time during the employment of Executive by the Company
pursuant hereto, National Media shall determine to register under the Securities
Act of 1933 any shares of its common stock (other than a registration on Form 
S-8, S-4 or similar form or a registration on any form which does not include
substantially the same information, other than information relating to selling
stockholders or their plan of distribution, as would be required to be included
in a registration statement covering the sale of the Shares (as defined below)),
National Media will, subject to further provisions herein set forth, promptly
give written notice thereof to Executive; and include in such registration
statement (the "Registration Statement") all shares of National Media common
stock owned by Executive (and/or Executive's spouse) specified in a written
request made by Executive (the "Shares") within ten (10) days after the receipt
of such written notice from National Media; provided, however, that Executive
shall have such notice and registration rights only to the extent that National
Media does not at that time have an effective registration covering the Shares.
Such registration shall provide for the sale of the Shares included therein from
time to time during the six month period beginning on the effective date of the
Registration Statement (the "Sale Period"), subject to the provisions
hereinafter set forth.  All registration, filing, qualification and printing
expenses incurred in connection with the Registration Statement shall be for the
account of National Media; provided that all fees and disbursements of counsel
retained by Executive with respect to the Registration Statement and all
underwriting, brokerage or similar commissions or discounts incurred in
connection with the sale

                                       -7-
<PAGE>

of the Shares shall be for the account of Executive.  National Media shall have
no obligation to declare the Registration Statement effective.  If the offering
included in such Registration Statement is underwritten, Executive, at the
election of the underwriter, shall (i) include the Shares in such underwritten
offering, (ii) reduce the number of shares to be included in such offering or
(iii) delay the sale of the Shares for such period as other selling stockholders
agree to delay the sale of their shares included in such registration, in any
case upon such terms and conditions as determined by the managing underwriter in
its sole discretion but on terms substantially similar to other persons in
similar positions.  If Executive is required to delay such sale pursuant to
clause (iii) in the immediately preceding sentence, the Sale Period shall
commence upon the expiration of any such delay.  Executive shall furnish in
writing to National Media such information regarding the Executive and the
distribution proposed by the Executive as the Company may request in writing and
as shall be required in connection with any registration.  Executive shall also
execute such documents as may be required by National Media or any underwriter
in connection with such registration.  Notwithstanding anything to the contrary
contained in this subparagraph 6.2(a), the rights granted to Executive hereunder
are subordinated, subject to the terms and conditions and the prior satisfaction
of all registration and related rights granted by National Media prior to the
date hereof.

          (b)  Notwithstanding any provision to the contrary set forth in
subparagraph 6.2(a) above, National Media covenants and agrees to include in
that certain registration statement on Form S-8 which National Media has agreed
to prepare and file pursuant to the terms of Section 5.05(c) of that certain
Agreement and Plan of Merger and Reorganization, dated as of January 17, 1996
and amended as of April 4, 1996, by and among National Media, the Company and
Old PRTV, the resale by Executive of the Additional Shares issuable by National
Media upon the exercise by Executive of the Options.

     7.   NON-DISCLOSURE.  Executive shall not at any time during the Term of
this Agreement or thereafter, except as properly required in the conduct of the
business of the Company and as authorized by the Company, or as otherwise
required by law or court order, disclose or authorize anyone else to disclose
any secret, proprietary or confidential information,

                                       -8-
<PAGE>

material or matter relating to the Company or any of its customers.

     8.   COVENANT NOT TO COMPETE; RIGHT OF FIRST REFUSAL.

          8.1  COVENANT NOT TO COMPETE.  From the Commencement Date through the
fifth (5th) anniversary of the Commencement Date, Executive shall not, without
the prior written consent of the Company, engage directly or indirectly in any
television infomercial venture or any television infomercial production
activities which is competitive with the business of the Company or of National
Media and shall not be an officer, director, employee, independent contractor or
Substantial Owner of any such restricted business.  "Substantial Owner" as used
herein shall mean an owner of at least five percent (5%) of the beneficial
equity or voting interests in a subject restricted business.  Notwithstanding
the foregoing, (a) if Executive terminates this Agreement pursuant to
subparagraph 9.1(c) hereof, the restrictions described above shall terminate as
of the date of such termination; and (b) if the Company terminates Executive's
employment other than pursuant to subparagraph 9.1(b) hereof, the restrictions
described above shall terminate upon the cessation of any severance payments due
Executive hereunder.

          Executive acknowledges that the obligations and restrictions contained
in this Paragraph 8, in view of the nature of the business in which the Company
is engaged, are reasonable and necessary in order to protect the legitimate
interests of the Company and that any violation thereof would result in
irreparable injury to the Company.  Executive understands and agrees that the
remedies at law for any breach of the forgoing covenant may be inadequate and
that the Company may be entitled to, in addition to all other remedies which it
may have, enforcement of this Agreement by injunctive relief or by decree of
specific performance in a court of competent jurisdiction.  If one or more of
the provisions contained in this Paragraph 8 shall for any reason be held to be
excessively broad in scope, subject or otherwise, to be unenforceable at law,
such provision or provisions shall be construed by the appropriate judicial body
by limiting or reducing it or them, as the case may be, so as to be enforceable
to the maximum extent compatible with applicable law then in existence.

          Executive hereby grants to National Media the right of first refusal
to participate in any infomercial-related project which he may become involved
with in any capacity, including,

                                       -9-
<PAGE>

but not limited to, any project which any company he may hereafter be employed
or retained by becomes involved with.  Such right shall be communicated to
National Media in writing.  The terms of such offered participation shall be
consistent with the prevailing industry standards and practices.  Should
National Media decline to participate, Executive shall be free to offer
participation on substantially similar terms to a third party.  Such right of
first refusal shall extend for a period of two (2) years following the
termination of Executive's employment with the Company but shall not apply if
Executive has terminated his employment pursuant to subparagraph 9.1(c) or if
the Company has terminated Executive's employment other than pursuant to
subparagraph 9.1(b).

     9.   TERMINATION.

          9.1  Executive's employment under this Agreement shall terminate upon
the occurrence of any of the following:

          (a)  DEATH OR DISABILITY.  In the event of Executive's death, this
Agreement shall terminate as of the date of death.  If Executive becomes
"Permanently Disabled" (meaning that, in the opinion of an independent physician
selected by National Media and reasonably satisfactory to Executive or his
representative, he is unable to perform his duties hereunder due to partial or
total mental or physical disability for an aggregate of 180 days (whether or not
consecutive) in any consecutive twelve (12) month period).  National Media shall
have the right to terminate this Agreement by giving Executive thirty (30) days
prior written notice thereof, and upon the expiration of such thirty (30) day
period, Executive's employment under this Agreement shall terminate.  If
Executive shall resume his duties within thirty (30) days after receipt of such
notice of termination and continue to perform such duties for four (4)
consecutive weeks thereafter, this Agreement shall continue in full force and
effect, without any reduction in Base Salary, other compensation and other
benefits, and the notice of termination shall be considered null and void and of
no effect.

          (b)  CAUSE.  For purposes of this Agreement, the Company shall have
"Cause" to terminate the Executive's employment if the Executive, in the
reasonable judgment of the Company, (i) materially breaches any of his
agreements, duties or obligations under this

                                      -10-
<PAGE>

          Agreement and has not cured, or commenced in good faith to cure, such
breach within thirty (30) days after notice; (ii) embezzles or converts to his
own use any funds of the Company or any client or customer of the Company;
(iii) converts to his own use or unreasonably destroys any property of the
Company without the Company's consent; (iv) is convicted of a felony; (v) is
adjudicated as mentally incompetent; or (vi) is habitually intoxicated or is
diagnosed by an independent medical doctor to be addicted to any unlawful drug
or any controlled substance or drug which impacts upon his ability to perform
his duties hereunder.  Notwithstanding the foregoing, Executive shall not be
deemed to have been terminated for Cause unless and until the Executive has
received thirty (30) days' prior written notice (the "Dismissal Notice") of such
termination during which period he has been provided with the opportunity, with
his legal counsel present, to address the Board with respect to the alleged
grounds for the termination.  In the event  Executive does not dispute such
determination within thirty (30) days after receipt of the Dismissal Notice,
Executive shall not have the remedies provided pursuant to Paragraph 11 of this
Agreement.

          (c)  COMPANY BREACH.  In the event of the Company's material breach of
any provisions of this Agreement, Executive shall have the right to terminate
his employment hereunder; provided that Executive shall give written notice to
the Company of his intent to so terminate setting forth the basis for such
termination, and the Company shall then have thirty (30) days after receipt of
such notice to cure the subject breach.

          9.2  TERMINATION OBLIGATIONS OF EXECUTIVE.  In the event Executive's
employment under this Agreement is terminated, Executive, or his legal
representative in case of termination by death or Executive's physical or mental
incapacity to serve, shall:

          (a)  by the close of the next business day following termination,
resign from all corporate and board positions held in National Media, the
Company and any of their respective subsidiaries and affiliated companies;

          (b)  promptly return to a representative designated by the Company all
property, including but not limited to, keys, identification cards and credit
cards of the Company or any of its subsidiaries or affiliated companies; and

                                      -11-
<PAGE>

          (c)  incur no further expenses or obligations on behalf of the Company
or any of its subsidiaries and affiliated companies.

     10.  TERMINATION COMPENSATION.

          10.1 COMPENSATION.  Subject to the terms of subparagraph 10.2 hereof,
in the event that Executive shall terminate his employment under this Agreement
pursuant to subparagraph 9.1(c) above, or if the Company shall terminate
Executive's employment under this Agreement prior to the Termination Date for
any reason other than those set forth in subparagraphs 9.1(a) or (b), the
Company shall (a) pay Executive or, in the event of Executive's death following
termination, Executive's estate (i) his full Base Salary through the date of
termination at the rate in effect at the time notice of such termination is
given; and (ii) in lieu of any further salary or other payments to Executive
hereunder for periods subsequent to the date of termination, the Company shall
pay as liquidated damages to Executive in accordance with the terms of
subparagraph 10.2 hereof an amount equal to his full Base Salary through the
Termination Date (without regard to the actual date of termination of
employment) calculable at the then current Base Salary, but in no event less
than one (1) year's Base Salary; and (b) maintain in full force and effect for
the continued benefit of Executive through the earlier of the Termination Date
or Executive obtaining similar benefits through other employment, all employee
benefit plans and programs, not including any stock option, bonus or other
compensation type plans, in which Executive was entitled to participate
immediately prior to Executive's discharge or resignation, provided that
Executive's continued participation is possible under the general terms and
provisions of such benefit plans and programs and otherwise in accordance with
applicable law.  In the event that Executive's participation in any such benefit
plan or program is barred, the Company shall make all reasonable efforts to
arrange to provide Executive, at the Company's expense, with benefits
substantially similar to those which Executive is entitled to receive under such
plans and programs.

          10.2 In the event that Executive is entitled to receive severance in
accordance with subparagraph 10.1(ii) hereof, such severance shall be paid to
Executive in accordance with the Company's normal payroll practices in effect
from time to time as if Executive was employed

                                      -12-
<PAGE>

by the Company through the Termination Date; provided, however, that in the
event that Executive violates the Covenant Not to Compete contained in Paragraph
8 hereof, in addition to all other rights and remedies which the Company may
have, the foregoing severance shall only be payable through the date of such
violation and the Company shall be entitled to cease providing Executive with
the benefits to which he would otherwise be entitled.

          10.3 NO MITIGATION.  Executive shall not be required to mitigate the
amount of any payments provided for in subparagraph 10.1 above by seeking other
employment or otherwise, nor shall the amount of any payment provided for herein
be reduced by any compensation earned as a result of employment by another
employer.

     11.  CHANGE IN CONTROL.  Within thirty (30) days following a Change in
Control, as hereinafter defined, notwithstanding anything in this Agreement to
the contrary, Employee may terminate this Agreement by giving the Company at
least thirty (30) days' prior written notice of the effective date of such
termination and upon such termination, all of the terms and provisions of this
Agreement (including the provisions contained in Paragraph 8 hereunder) shall
terminate and be of no further force and effect.  As used in this Paragraph 11,
a "Change in Control" shall be deemed to have occurred only if (a) any person or
group (as such term is defined in Section 13(d)(3) of the Securities Exchange
Act of 1934) acquires direct or indirect control over the voting power of the
voting stock of National Media in a transaction not approved by the Company's
Board of Directors or (b) a majority of the members of the Board of Directors of
National Media cease being "Continuing Directors".  A "Continuing Director"
shall be deemed to be a member of the National Media Board of Directors who
either is a National Media director on the date of this Agreement or is
hereafter nominated for election or appointed to the National Media Board of
Directors by the affirmative vote of a majority of the Continuing Directors who
were members of such Board at the time of such nomination or appointment.

     12.  ARBITRATION.  In the event of a dispute hereunder, both parties agree
to resolve such dispute according to the policies and procedures of the American
Arbitration Association ("AAA").  Within fifteen (15) days of notice of such
dispute, the Executive or the Company, as the case may be, shall, in accordance
with the Rules of AAA, file a petition with the AAA for

                                      -13-
<PAGE>

arbitration of the dispute, in the City of Philadelphia, Pennsylvania.  The
costs, including legal fees, of any such dispute shall be borne by the party
incurring such fees and/or costs.  Such proceeding shall also determine all
other disputes between the parties relating to Executive's employment.  The
parties covenant and agree that the decision of the AAA shall be final and
binding and hereby waive their rights to appeal therefrom.

     13.  COUNSEL FEES AND INDEMNIFICATION.

          (a)  In the event that it shall be necessary or desirable for the
Executive to retain legal counsel and/or incur other costs and expenses in
connection with the enforcement of any and all of his rights under this
Agreement, including participation in any proceeding contesting the validity or
enforceability of this Agreement and any arbitration proceeding pursuant to
Paragraph 12 of this Agreement, the Executive shall be entitled to recover from
the Company his reasonable attorneys' fees and costs and expenses in connection
with the enforcement of his rights.  No fees shall be payable if the Company is
successful on the merits.

          (b)  The Company shall indemnify, defend and hold Executive harmless
to the maximum extent permitted by law against judgments, fines, amounts paid in
settlement and reasonable expenses, including attorneys' fees incurred by
Executive, in connection with the defense of, or as a result of, any action or
proceeding (or any appeal from any action or proceeding) in which Executive is
made or is threatened to be made a party by reason of any act or omission of
Executive in his capacity as an officer, director or employee of the Company, or
of National Media or any of its subsidiaries, regardless of whether such action
or proceeding is one brought by or in the right of the Company, to procure a
judgment in its favor.  Expenses (including attorneys' fees) incurred by
Executive in defending any civil, criminal, administrative, or investigative
action, suit or proceeding shall be paid by the Company in advance of the final
disposition of such action, suit or proceeding upon receipt of an undertaking by
or on behalf of Executive to repay such amount if it shall ultimately be
determined that he is not entitled to be indemnified by the Company as
authorized in this subparagraph 13(b).  National Media shall at all times
include Executive as an insured under all of its directors and officers
liability insurance, covering his services for National Media, the Company and
any of their respective affiliates, on

                                      -14-
<PAGE>

a basis at least as favorable as other senior officers of National Media.

          (c)  The Company shall at all times fulfill Old PRTV's indemnification
obligations to Executive.

          (d)  The provisions of this Paragraph 13 shall survive termination of
this Agreement and shall survive indefinitely with respect to any cost or
liability incurred by Executive on account of any actual or alleged act,
omission, or decision by Executive during the Term.

     14.  NOTICES.  Unless either party notifies the other to the contrary, any
notice required hereunder shall be duly given if delivered in person or by
registered first class mail or recognized overnight mail carrier:

               If to the Company, to:

                       Positive Response Television, Inc.
                       c/o National Media Corporation
                       1700 Walnut Street
                       Philadelphia, PA  19103
                       Attention:  President

               If to National Media, to:

                       National Media Corporation
                       1700 Walnut Street
                       Philadelphia, PA  19103
                       Attention:  President

               If to Executive, to:

                       Michael Levey
                       Positive Response Television, Inc.
                       14724 Ventura Boulevard, Suite 600
                       Sherman Oaks, California 91403-3501

          15.  GENERAL PROVISIONS.

               15.1 BINDING EFFECT.  This Agreement shall be binding upon and
inure to the benefit of the Company and its successors and assigns and
Executive, his designees, and his estate.  Neither Executive, his designees, nor
his estate shall commute, pledge, encumber, sell or otherwise dispose of the
rights to receive the payments provided in this Agreement, which

                                      -15-
<PAGE>

payments and the rights thereto are expressly declared to be nontransferable and
nonassignable (except by death or otherwise by operation of law).

               15.2 SET-OFF.  Executive hereby acknowledges and agrees that the
Company shall have the right to set-off against any amounts payable by the
Company to Executive under this Agreement all amounts payable to the Company by
Executive under any notes receivable of the Company from Executive (to the
extent there is any uncured default thereunder) or any other agreement or
pursuant to any other arrangement.

               15.3 GOVERNING LAW.  This Agreement shall be governed by the laws
of the State of Pennsylvania from time to time in effect.

               15.4 ENTIRE AGREEMENT.  This Agreement represents the entire
agreement between Executive and the Company with respect to the subject matter
hereof.  This Agreement may not be amended or modified except by a writing
signed by the parties hereto.  Any written amendment, waiver or termination
hereof executed by the Company and Executive (or his estate) shall be binding
upon them and upon all persons, without the necessity of securing the consent of
any other person and no person shall be deemed to be a third party beneficiary
under this Agreement.

               15.5 THIRD PARTY BENEFICIARIES.  Except as provided in this
Agreement, each of Executive and the Company intends that this Agreement shall
not benefit or create any right or cause of action in or on behalf of any person
other than Executive and the Company.  Notwithstanding the foregoing, Executive
and the Company acknowledge that National Media shall receive the benefits of,
and be entitled to enforce, all of the Company's rights contained in this
Agreement.

               15.6 COUNTERPARTS.  This Agreement may be executed in one or more
counterparts, each of which shall be deemed an original, but all of which taken
together shall constitute one and the same Agreement.

               15.7 NO WAIVER.  Except as otherwise expressly set forth herein,
no failure on the part of either party hereto to exercise and no delay in
exercising any right, power or remedy hereunder shall operate as a waiver
thereof; nor shall any single or partial exercise of

                                      -16-
<PAGE>

any right, power or remedy hereunder preclude any other or further exercise
thereof or the exercise of any other right, power or remedy.

               15.8 HEADINGS.  The headings of the paragraphs of this Agreement
have been inserted for convenience of reference only and shall in no way
restrict any of the terms or provisions hereof.

               15.9 NATIONAL MEDIA GUARANTEE.  National Media hereby guarantees
the obligations of the Company to Executive hereunder and agrees, in the event
the Company is unable to fulfill its obligations to Executive pursuant to the
terms hereof, to make such payments and provide such benefits to Executive in
accordance with the terms of this Agreement.

          IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first above written.

ATTEST:                            POSITIVE RESPONSE TELEVISION,
                                   INC.


________________________           BY:   /S/ CONSTANTINOS I. COSTALAS
(SEAL)                                  ---------------------------------------
                                        NAME: CONSTANTINOS I. COSTALAS
                                        TITLE:   VICE PRESIDENT AND SECRETARY


WITNESS:


________________________            /S/ MICHAEL LEVEY
                                   -------------------------------------------
                                   MICHAEL LEVEY



ATTEST:                            NATIONAL MEDIA CORPORATION


________________________           BY:   /S/ CONSTANTINOS I. COSTALAS
(SEAL)                                  ---------------------------------------
                                        NAME: CONSTANTINOS I. COSTALAS
                                        TITLE:    VICE CHAIRMAN



<PAGE>

                                                                    EXHIBIT 99.2

<PAGE>

                              EMPLOYMENT AGREEMENT
                              --------------------

     AGREEMENT, made as of the 17th day of May, 1996, by and between POSITIVE
RESPONSE TELEVISION, INC., a Delaware corporation (the "Company") and a wholly-
owned subsidiary of National Media Corporation ("National Media"), and LISA
LEVEY ("Executive").

                              W I T N E S S E T H:
                              --------------------

     WHEREAS, Executive is willing to serve the Company on a full-time basis
during the term hereof as a Vice President, subject to the terms and conditions
hereinafter set forth; and

     WHEREAS, the Company desires to employ Executive in accordance with the
terms and conditions hereof.

     NOW, THEREFORE, in consideration of the mutual promises hereinafter set
forth, it is agreed as follows:

     1.   EMPLOYMENT.  The Company hereby employs Executive, and Executive
hereby accepts employment from the Company, upon the terms and conditions
hereinafter set forth.

     2.   TERM OF EMPLOYMENT.  The term ("Term") of this Agreement shall
commence as of May 17, 1996 (the "Commencement Date") and shall continue
thereafter until the fifth anniversary of the Commencement Date (the "Initial
Termination Date"), unless sooner terminated in accordance with the terms
hereof.  The Term of this Agreement shall be automatically renewed for
successive one-year periods, and the Termination Date shall be automatically
extended accordingly, unless this Agreement is terminated by either party upon
six (6) months' written notice prior to the end of the then current Term.  As
used herein, "Term" shall refer to the initial Term of this Agreement as
extended by any renewal Term then in effect; and "Termination Date" shall refer
to the last day of the Term of this Agreement, as it may have been extended.

     3.   DUTIES.  Executive shall be engaged as, and hold the position of, Vice
President of the Company.  Executive shall have such authority and
responsibilities as are normally attendant thereto and agrees to perform such
duties and render such services consistent therewith, and as may from time to
time be reasonably required of her by the Company.  Executive shall devote her
full business time, attention and best efforts to the affairs of the Company
during the term of this

<PAGE>

Agreement.  Executive will report directly to the Company's Board of Directors
(the "Board") and the Chief Executive Officers of each of the Company and
National Media.

     4.   COMPENSATION AND REIMBURSEMENT FOR EXPENSES.

          4.1  BASE SALARY.  The Company shall pay to Executive a minimum base
salary of Two Hundred Thousand Dollars ($200,000.00) per annum (as the same may
be increased from time to time, the "Base Salary").  The Base Salary shall be
payable in accordance with the Company's regular payroll practices, as
determined by the Company's Board of Directors, in effect from time to time (but
not less frequently than bi-monthly) and shall be subject to annual review and
adjustment as the Board deems appropriate.  The Base Salary may be increased or
decreased from time to time in the discretion of the Company's Board; PROVIDED,
HOWEVER,  that Executive's Base Salary shall at no time be less than Two Hundred
Thousand Dollars ($200,000.00).

          4.2  ANNUAL BONUS.  In addition to the other amounts payable to
Executive hereunder, Executive shall participate in National Media's Management
Incentive Plan ("MIP"), beginning with National Media's Plan Year (as defined in
the MIP) ending March 31, 1997 on terms similar to other executives of National
Media holding comparable positions.  The amount of bonus payable under the MIP
shall be based on performance in accordance with the provisions of the plan, as
determined by the Compensation Committee of National Media's Board of Directors.
Should National Media or the Company adopt other annual or long-term bonus or
incentive plans in lieu of or in addition to the MIP, Executive shall be
entitled to participate in all such plans on terms comparable to other
executives of National Media or the Company, as the case may be, holding
comparable positions.

          4.3  REIMBURSEMENT OF EXPENSES.  The Company will promptly reimburse
Executive, upon receipt of vouchers therefor, for all reasonable and necessary
expenses incurred by Executive for travel, entertainment and miscellaneous and
other business expenses which are incurred in connection with the performance of
her duties hereunder.  Such reimbursements shall be made in accordance with the
Company's regular reimbursement procedures and practices in effect from time to
time for similarly situated officers of the Company or of National Media and its
other subsidiaries.

                                       -2-
<PAGE>

     5.   FRINGE BENEFITS.

          5.1  GENERAL.  Executive shall be entitled to participate in any and
all fringe and other benefit programs generally available to the officers of
National Media and its subsidiaries, including without limitation, stock option
plans, incentive plans, profit sharing plans, pension plans, thrift and savings
plans, insurance plans, supplemental insurance and benefit plans.  However,
nothing contained in this subparagraph 5.1 shall be construed as requiring the
Company or National Media generally to maintain any such fringe benefit program
or to make any discretionary grant to Executive thereunder.

          5.2  PLANS.  Executive shall be entitled to participate in any and all
employee benefit and/or welfare plans, including but not limited to health,
medical, and savings investment plans sponsored by the Company for its, or
National Media for its and its subsidiaries', officers and/or employees, and
receive any other benefits generally applicable to officers of the Company or
those of National Media and its other subsidiaries.  If the above-referenced
health/medical plans do not cover female fertility treatments at least to the
same extent that the health/medical insurance applicable to Executive under the
coverage provided to Executive by the Company's predecessor in interest did, the
Company shall, in addition to the foregoing, provide supplemental coverage to
cover such treatments or reimburse Executive for the actual cost of such
treatments.

          5.3  AUTOMOBILE ALLOWANCE.  During the Term, the Company shall pay
Executive a monthly automobile allowance of Six Hundred Dollars ($600.00) which
shall be deemed to compensate Executive for all automobile related costs,
including, but not limited to, insurance, fuel, maintenance, wear and tear,
etc..

          5.4  VACATIONS; HOLIDAYS; SICK LEAVE.  Executive shall be entitled to
such number of paid vacation days in each calendar year as are generally awarded
to senior officers of National Media and/or its subsidiaries holding comparable
positions, but not less than three (3) weeks in any calendar year (prorated in
any calendar year during which Executive is employed hereunder for less than the
entire year in accordance with the number of days in such calendar year during
which she is so employed).  Executive shall not be permitted to carry over any
portion of

                                       -3-
<PAGE>

Executive's accrued but unused vacation time from one fiscal year to the next
fiscal year; PROVIDED, HOWEVER, that in the event applicable law renders the
preceding clause unenforceable, Executive shall be permitted to carry over
accrued but unused vacation time, but in no event shall Executive be permitted
to accrue at any time more than three (3) weeks' vacation time.  Executive shall
also be entitled to all paid holidays and sick leave as are generally awarded to
officers of National Media and/or its subsidiaries holding comparable positions.

          5.5  MATERNITY LEAVE MATTERS.  The Company and National Media
acknowledge that Executive may become pregnant during the term of her employment
hereunder and that it may be necessary for her to take an extended maternity
leave in order to safeguard her health and that of her child.  Accordingly,
Executive shall be entitled to paid maternity leave in accordance with National
Media's short-term disability policy.  In addition, Executive shall be entitled
to unpaid maternity leave for up to an additional eight (8) weeks prior to
and/or after such birth if she or her physician believe such leave is necessary
or desirable.  In addition, the Company and National Media agree that, to the
extent that during any such pregnancy Executive is able to perform some of her
job functions from her home, National Media and Executive will equitably adjust
the terms of this Agreement to reflect any incremental costs incurred by the
Company due to such arrangement and to further reflect the actual job functions
which Executive is able to perform.  Such diminished performance of her duties
shall not constitute grounds for the Company to terminate this Agreement unless
Executive has ceased to seek to perform her obligations hereunder in good faith.

     6.   RESTRICTION ON TRANSFER OF NATIONAL MEDIA COMMON STOCK.  Executive
shall not (and Executive's husband, Michael Levey, shall not), without the prior
written consent of National Media (which consent will not be unreasonably
withheld), agree to or permit the sale, disposition or other transfer by her
and/or her Permitted Transferees (as defined below) of more than 75,000 shares
of National Media Common Stock (including any shares sold by Michael Levey) in
any twelve (12) month period during the first thirty-six months following the
date hereof (the "Transfer Restriction").  This Paragraph 6 shall in no way
restrict or limit Executive's ability to (a) transfer shares of National Media
Common Stock to her immediate family members or to a trust or

                                       -4-
<PAGE>

trusts for the benefit of her immediate family members for estate planning
purposes or (b) pledge shares of National Media Common Stock to a financial
institution as security for debt incurred by Executive (all transferees
permitted by clause (a) and (b) are referred to herein as "Permitted
Transferees"); PROVIDED, HOWEVER, that Executive and such Permitted Transferees
shall (i) be bound by the Transfer Restriction and (ii) execute, prior to any
such transfer to such Permitted Transferee, such documents as may be reasonably
requested by the Company or National Media to evidence such Transfer
Restriction.

          In the event that Executive's employment by the Company is (a)
terminated by the Company for any reason other than pursuant to
subparagraph 9.1(b) hereof or (b) terminated by Executive pursuant to
subparagraph 9.1(c) hereof, the provisions of this Paragraph 6 shall terminate
and be of no further force or effect.

     7.   NON-DISCLOSURE.  Executive shall not at any time during the Term of
this Agreement or thereafter, except as properly required in the conduct of the
business of the Company and as authorized by the Company, or as otherwise
required by law or court order, disclose or authorize anyone else to disclose
any secret, proprietary or confidential information, material or matter relating
to the Company or any of its customers.

     8.   COVENANT NOT TO COMPETE.  From the Commencement Date through the fifth
(5th) anniversary of the Commencement Date, Executive shall not, without the
prior written consent of the Company, engage directly or indirectly in any
television infomercial venture or any television infomercial production
activities which is competitive with the business of the Company or of National
Media and shall not be an officer, director, employee, independent contractor or
Substantial Owner of any such restricted business.  "Substantial Owner" as used
herein shall mean an owner of at least five percent (5%) of the beneficial
equity or voting interests in a subject restricted business.  Notwithstanding
the foregoing, if (a) Executive terminates this Agreement pursuant to
subparagraph 9.1(c) hereof, the restrictions described above shall terminate as
of the date of such Termination; and (b) if the Company terminates Executive's
employment other than pursuant to subparagraph 9.1(b) hereof, the restrictions
described above shall terminate upon the cessation of any severance payments due
Executive hereunder.

                                       -5-
<PAGE>

          Executive acknowledges that the obligations and restrictions contained
in this Paragraph 8, in view of the nature of the business in which the Company
is engaged, are reasonable and necessary in order to protect the legitimate
interests of the Company and that any violation thereof would result in
irreparable injury to the Company.  Executive understands and agrees that the
remedies at law for any breach of the forgoing covenant may be inadequate and
that the Company may be entitled to, in addition to all other remedies which it
may have, enforcement of this Agreement by injunctive relief or by decree of
specific performance in a court of competent jurisdiction.  If one or more of
the provisions contained in this Paragraph 8 shall for any reason be held to be
excessively broad in scope, subject or otherwise, to be unenforceable at law,
such provision or provisions shall be construed by the appropriate judicial body
by limiting or reducing it or them, as the case may be, so as to be enforceable
to the maximum extent compatible with applicable law then in existence.

     9.   TERMINATION.

          9.1  Executive's employment under this Agreement shall terminate upon
the occurrence of any of the following:

          (a)  DEATH OR DISABILITY.  In the event of Executive's death, this
Agreement shall terminate as of the date of death.  If Executive becomes
"Permanently Disabled" (meaning that, in the opinion of an independent physician
selected by National Media and reasonably satisfactory to Executive or her
representative, she is unable to perform her duties hereunder due to partial or
total mental or physical disability for an aggregate of 180 days (whether or not
consecutive) in any consecutive twelve (12) month period).  National Media shall
have the right to terminate this Agreement by giving Executive thirty (30) days
prior written notice thereof, and upon the expiration of such thirty (30) day
period, Executive's employment under this Agreement shall terminate.  If
Executive shall resume her duties within thirty (30) days after receipt of such
notice of termination and continue to perform such duties for four (4)
consecutive weeks thereafter, this Agreement shall continue in full force and
effect, without any reduction in Base Salary, other compensation and other
benefits, and the notice of termination shall be considered null and void and of
no effect.

          (b)  CAUSE.  For purposes of this Agreement, the Company shall have

                                       -6-

<PAGE>

"Cause" to terminate the Executive's employment if the Executive, in the
reasonable judgment of the Company, (i) materially breaches any of her
agreements, duties or obligations under this Agreement and has not cured, or
commenced in good faith to cure, such breach within thirty (30) days after
notice; (ii) embezzles or converts to her own use any funds of the Company or
any client or customer of the Company; (iii) converts to her own use or
unreasonably destroys any property of the Company without the Company's consent;
(iv) is convicted of a felony; (v) is adjudicated as mentally incompetent; or
(vi) is habitually intoxicated or is diagnosed by an independent medical doctor
to be addicted to any unlawful drug or any controlled substance or drug which
impacts upon her ability to perform her duties hereunder.  Notwithstanding the
foregoing, Executive shall not be deemed to have been terminated for Cause
unless and until the Executive has received thirty (30) days' prior written
notice (the "Dismissal Notice") of such termination during which period she has
been provided with the opportunity, with her legal counsel, to address the
Company's board of directors with respect to the alleged grounds for the
termination.  In the event Executive does not dispute such determination within
thirty (30) days after receipt of the Dismissal Notice, Executive shall not have
the remedies provided pursuant to Paragraph 11 of this Agreement.

          (c)  COMPANY BREACH.  In the event of the Company's material breach of
any provisions of this Agreement, Executive shall have the right to terminate
her employment hereunder; provided that Executive shall give written notice to
the Company of her intent to so terminate setting forth the basis for such
termination, and the Company shall then have thirty (30) days after receipt of
such notice to cure the subject breach.

          9.2  TERMINATION OBLIGATIONS OF EXECUTIVE.  In the event Executive's
employment under this Agreement is terminated, Executive, or her legal
representative in case of termination by death or Executive's physical or mental
incapacity to serve, shall:

          (a)  by the close of the next business day following termination,
resign from all corporate and board positions held in National Media, the
Company and any of their respective subsidiaries and affiliated companies;

          (b)  promptly return to a representative designated by the Company all
property, including but not limited to, automobiles, keys, identification cards
and credit cards of the

                                       -7-
<PAGE>

Company or any of its subsidiaries or affiliated companies; and

          (c)  incur no further expenses or obligations on behalf of the Company
or any of its subsidiaries and affiliated companies.

     10.  TERMINATION COMPENSATION.

          10.1 COMPENSATION.  Subject to the terms of subparagraph 10.2 hereof,
in the event that Executive shall terminate her employment under this Agreement
pursuant to subparagraph 9.1(c) above, or if the Company shall terminate
Executive's employment under this Agreement prior to the Termination Date for
any reason other than those set forth in subparagraphs 9.1(a) or (b), the
Company shall (a) pay Executive or, in the event of Executive's death following
termination, Executive's estate (i) her full Base Salary through the date of
termination at the rate in effect at the time notice of such termination is
given; and (ii) in lieu of any further salary or other payments to Executive
hereunder for periods subsequent to the date of termination, the Company shall
pay as liquidated damages to Executive in accordance with the terms of
subparagraph 10.2 hereof an amount equal to her full Base Salary through the
Termination Date (without regard to the actual date of termination of
employment) calculable at the then current Base Salary, but in no event less
than one (1) year's Base Salary; and (b) maintain in full force and effect for
the continued benefit of Executive through the earlier of the Termination Date
or Executive obtaining similar benefits through other employment, all employee
benefit plans and programs, not including any stock option bonus or other
corporation type plans, in which Executive was entitled to participate
immediately prior to Executive's discharge or resignation, provided that
Executive's continued participation is possible under the general terms and
provisions of such benefit plans and programs and otherwise in accordance with
applicable law.  In the event that Executive's participation in any such benefit
plan or program is barred, the Company shall make all reasonable efforts to
arrange to provide Executive, at the Company's expense, with benefits
substantially similar to those which Executive is entitled to receive under such
plans and programs.

          10.2 In the event that Executive is entitled to receive severance in
accordance with subparagraph 10.1(ii) hereof, such severance shall be paid to
Executive in accordance with the Company's normal payroll practices in effect
from time to time as if Executive

                                       -8-
<PAGE>

was employed by the Company through the Termination Date; provided, however,
that in the event that Executive violates the Covenant Not to Compete contained
in Paragraph 8 hereof, in addition to all other rights and remedies which the
Company may have, the foregoing severance shall only be payable through the date
of such violation and the Company shall be entitled to cease providing Executive
with the benefits to which she would otherwise be entitled.

          10.3 NO MITIGATION.  Executive shall not be required to mitigate the
amount of any payments provided for in subparagraph 10.1 above by seeking other
employment or otherwise, nor shall the amount of any payment provided for herein
be reduced by any compensation earned as a result of employment by another
employer.

     11.  CHANGE IN CONTROL.  Within thirty (30) days following a Change in
Control, as hereinafter defined, notwithstanding anything in this Agreement to
the contrary, Employee may terminate this Agreement by giving the Company at
least thirty (30) days' prior written notice of the effective date of such
termination and upon such termination, all of the terms and provisions of this
Agreement (including the provisions contained in Paragraph 8 hereunder) shall
terminate and be of no further force and effect.  As used in this Paragraph 11,
a "Change in Control" shall be deemed to have occurred only if (a) any person or
group (as such term is defined in Section 13(d)(3) of the Securities Exchange
Act of 1934) acquires direct or indirect control over the voting power of the
voting stock of National Media in a transaction not approved by the Company's
Board of Directors or (b) a majority of the members of the Board of Directors of
National Media cease being "Continuing Directors".  A "Continuing Director"
shall be deemed to be a member of the National Media Board of Directors who
either is a National Media director on the date of this Agreement or is
hereafter nominated for election or appointed to the National Media Board of
Directors by the affirmative vote of a majority of the Continuing Directors who
were members of such Board at the time of such nomination or appointment.

     12.  ARBITRATION.  In the event of a dispute hereunder, both parties agree
to resolve such dispute according to the policies and procedures of the American
Arbitration Association ("AAA").  Within fifteen (15) days of notice of such
dispute, the Executive or the Company, as the case may be, shall, in accordance
with the Rules of AAA, file a petition with the AAA for arbitration

                                       -9-
<PAGE>


of the dispute, in the City of Philadelphia, Pennsylvania.  The costs, including
legal fees, of any such dispute shall be borne by the party incurring such
costs.  Such proceeding shall also determine all other disputes between the
parties relating to Executive's employment.  The parties covenant and agree that
the decision of the AAA shall be final and binding and hereby waive their rights
to appeal therefrom.

     13.  COUNSEL FEES AND INDEMNIFICATION.

          (a)  In the event that it shall be necessary or desirable for the
Executive to retain legal counsel and/or incur other costs and expenses in
connection with the enforcement of any and all of her rights under this
Agreement, including participation in any proceeding contesting the validity or
enforceability of this Agreement and any arbitration proceeding pursuant to
Paragraph 12 of this Agreement, the Executive shall be entitled to recover from
the Company her reasonable attorneys' fees and costs and expenses in connection
with the enforcement of her rights.  No fees shall be payable if the Company is
successful on the merits.

          (b)  The Company shall indemnify, defend and hold Executive harmless
to the maximum extent permitted by law against judgments, fines, amounts paid in
settlement and reasonable expenses, including attorneys' fees incurred by
Executive, in connection with the defense of, or as a result of, any action or
proceeding (or any appeal from any action or proceeding) in which Executive is
made or is threatened to be made a party by reason of any act or omission of
Executive in her capacity as an officer, director or employee of the Company, or
of National Media or any of its subsidiaries, regardless of whether such action
or proceeding is one brought by or in the right of the Company, to procure a
judgment in its favor.  Expenses (including attorneys' fees) incurred by
Executive in defending any civil, criminal, administrative, or investigative
action, suit or proceeding shall be paid by the Company in advance of the final
disposition of such action, suit or proceeding upon receipt of an undertaking by
or on behalf of Executive to repay such amount if it shall ultimately be
determined that he is not entitled to be indemnified by the Company as
authorized in this subparagraph 13(b).  National Media shall at all times
include Executive as an insured under all of its directors and officers
liability insurance, covering her services for National Media, the Company and
any of their respective affiliates, on a basis at least as favorable as other
officers of

                                      -10-
<PAGE>

National Media.

          (c)  The Company shall at all times fulfill the indemnification
obligations of the Company's predecessor company.

          (d)  The provisions of this Paragraph 13 shall survive termination of
this Agreement and shall survive indefinitely with respect to any cost or
liability incurred by Executive on account of any actual or alleged act,
omission, or decision by Executive during the Term.

     14.  NOTICES.  Unless either party notifies the other to the contrary, any
notice required hereunder shall be duly given if delivered in person or by
registered first class mail or recognized overnight mail carrier:

               If to the Company, to:

                       Positive Response Television, Inc.
                       c/o National Media Corporation
                       1700 Walnut Street
                       Philadelphia, PA  19103
                       Attention:  President

               If to National Media, to:

                       National Media Corporation
                       1700 Walnut Street
                       Philadelphia, PA  19103
                       Attention:  President

               If to Executive, to:

                       Lisa Levey
                       Positive Response Television, Inc.
                       14724 Ventura Boulevard, Suite 600
                       Sherman Oaks, California 91403-3501

          15.  GENERAL PROVISIONS.

               15.1  BINDING EFFECT.  This Agreement shall be binding upon and
inure to the benefit of the Company and its successors and assigns and
Executive, her designees, and her estate.  Neither Executive, her designees, nor
her estate shall commute, pledge, encumber, sell or otherwise dispose of the
rights to receive the payments provided in this Agreement, which payments

                                      -11-
<PAGE>

and the rights thereto are expressly declared to be nontransferable and
nonassignable (except by death or otherwise by operation of law).

               15.2  SET-OFF.  Executive hereby acknowledges and agrees that the
Company shall have the right to set-off against any amounts payable by the
Company to Executive under this Agreement all amounts payable to the Company by
Executive under any other agreement or pursuant to any other arrangement.

               15.3  GOVERNING LAW.  This Agreement shall be governed by the
laws of the State of Pennsylvania from time to time in effect.

               15.4  ENTIRE AGREEMENT.  This Agreement represents the entire
agreement between Executive and the Company with respect to the subject matter
hereof.  This Agreement may not be amended or modified except by a writing
signed by the parties hereto.  Any written amendment, waiver or termination
hereof executed by the Company and Executive (or her estate) shall be binding
upon them and upon all persons, without the necessity of securing the consent of
any other person and no person shall be deemed to be a third party beneficiary
under this Agreement.

               15.5  THIRD PARTY BENEFICIARIES.  Except as provided in this
Agreement, each of Executive and the Company intends that this Agreement shall
not benefit or create any right or cause of action in or on behalf of any person
other than Executive and the Company.  Notwithstanding the foregoing, Executive
and the Company acknowledge that National Media shall receive the benefits of,
and be entitled to enforce, all of the Company's rights contained in this
Agreement.

               15.6  COUNTERPARTS.  This Agreement may be executed in one or
more counterparts, each of which shall be deemed an original, but all of which
taken together shall constitute one and the same Agreement.

               15.7  NO WAIVER.  Except as otherwise expressly set forth herein,
no failure on the part of either party hereto to exercise and no delay in
exercising any right, power or remedy hereunder shall operate as a waiver
thereof; nor shall any single or partial exercise of any right, power or remedy
hereunder preclude any other or further exercise thereof or the exercise of any
other right, power or remedy.

                                      -12-
<PAGE>

               15.8  HEADINGS.  The headings of the paragraphs of this Agreement
have been inserted for convenience of reference only and shall in no way
restrict any of the terms or provisions hereof.

               15.9  NATIONAL MEDIA GUARANTEE.  National Media hereby guarantees
the obligations of the Company to Executive hereunder and agrees, in the event
the Company is unable to fulfill its obligations to Executive pursuant to the
terms hereof, to make such payments and provide such benefits to Executive in
accordance with the terms of this Agreement.

          IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first above written.

ATTEST:                            POSITIVE RESPONSE TELEVISION,
                                   INC.


________________________         BY:  /S/ CONSTANTINOS I. COSTALAS
(SEAL)                                ----------------------------------------
                                      NAME:  CONSTANTINOS I. COSTALAS
                                      TITLE:  VICE PRESIDENT AND SECRETARY

WITNESS:


________________________              /S/ LISA LEVEY
                                      ----------------------------------------
                                      LISA LEVEY


          National Media hereby guarantees the obligations of the Company to
Executive hereunder and agrees, in the event the Company is unable to fulfill
its obligations to Executive pursuant to the terms hereof, to make such payments
and provide such benefits to Executive in accordance with the terms of this
Agreement.


ATTEST:                               NATIONAL MEDIA CORPORATION


________________________         BY:  /S/ CONSTANTINOS I. COSTALAS
(SEAL)                                ----------------------------------------
                                      NAME:  CONSTANTINOS I. COSTALAS
                                      TITLE: VICE CHAIRMAN

<PAGE>


                                                                   EXHIBIT 99.3

<PAGE>

PRESS RELEASE                                                    NATIONAL MEDIA
Contact:                                                            CORPORATION
Bruce Boyle
Director of Corporate Communications
(800) 311-3561


                           NATIONAL MEDIA CORPORATION
                              ACQUIRES PACIFIC RIM
                              TELEVISION MARKETERS


                 TRANSACTION VALUED AT APPROXIMATELY $27 MILLION

Philadelphia, PA, May 30, 1996 -- National Media Corporation (NYSE:NM) today
announced an agreement to acquire two prominent television marketing companies,
one doing business in New Zealand and throughout Asia and the other doing
business in Australia.

The two companies, Prestige Marketing (doing business in New Zealand and
throughout Asia) and Suzanne Paul Pty Ltd. (doing business in Australia) are at
present joint venture partners in New Zealand and Australia with Quantum
International, Ltd., National Media Corporation's international subsidiary.

The companies are the two largest in Australia and New Zealand and are the two
largest independent, direct response companies operating in the Pacific Rim.

Mark P. Hershhorn, President and Chief Executive Officer of National Media
Corporation, said, "Our association with Prestige Marketing and Suzzanne Paul in
the past nine months has been extremely successful.  We expect these new
subsidiaries of National Media Corporation to begin adding revenues and profits
from day one, which will make the acquisition non-dilutive on an earnings per
share basis to our shareholders."

The acquisition will be funded by a combination of cash and National Media
Corporation common stock and is expected to be completed within 30 days.

Together, the companies market more than 60 products directly, and in concert
with their licensee (TV Media, an independent company not part of the
transaction).  Prestige Marketing and Suzanne Paul direct response television
programming appears on 30 different networks in Australia, New Zealand, Hong
Kong, Singapore, Malaysia, Indonesia, Thailand, the Philippines, South Africa,
Fiji, Taiwan, Japan and Russia.

                                    -MORE-

<PAGE>

MAY 30, 1996
PAGE 2


Paul Meier, Managing Director of Prestige Marketing, Ltd., said, "This joining
of forces is the absolute best way to maximize the opportunities for
transactional television in this growing part of the international consumer 
market.  We're looking forward to joining the world's premiere television 
marketing company."

The acquisition is subject to regulatory notification.

National Media Corporation is the world's largest publicly held infomercial
company and has built a strong, integrated, global consumer marketing company
through its expertise in transactional television and, with Quantum
International, Ltd. and Positive Response Television (PRTV), brings infomercial
programming to more than 260 million households worldwide.


                                      * * *


    [TO REQUEST PREVIOUS PRESS RELEASES ON NATIONAL MEDIA CORPORATION PLEASE
               CONTACT, PR NEWSWIRE AT (800) 758-5804 EXT 604644.]



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