NATIONAL MEDIA CORP
SC 13D/A, 1998-11-03
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                                    UNITED STATES
                          SECURITIES AND EXCHANGE COMMISSION
                               Washington, D.C.  20549


                                     SCHEDULE 13D
                                    (RULE 13d-101)


         INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO 13d-1(a)
                  AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2(a)
                                  (AMENDMENT NO. 3)


                              NATIONAL MEDIA CORPORATION     
- -------------------------------------------------------------------------------
                                   (Name of Issuer)

                             Common Stock, $.01 par value    
- -------------------------------------------------------------------------------
                            (Title of Class of Securities)

                                      636919102               
- -------------------------------------------------------------------------------
                                    (CUSIP Number)


                    Daniel M. Yukelson, Chief Financial Officer
                 15821 Ventura Blvd., Suite 570, Encino, CA  91416
- -------------------------------------------------------------------------------
                 (Name, Address and Telephone Number of Person 
                  Authorized to Receive Notices and Communications)


                                   October 23, 1998    
- -------------------------------------------------------------------------------
               (Date of Event Which Requires Filing of This Statement)


If the filing person has previously filed a statement on Schedule 13G to report
the acquisition that is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following
box / /.

NOTE:  Schedules filed in paper format shall include a signed original and five
copies of the schedule, including all exhibits.  SEE Rule 13d-7(b) for other
parties to whom copies are to be sent.

<PAGE>

CUSIP No. 636919102                   13D                 Page  2  of  10  Pages
          ---------                                            ---    --- 


- -------------------------------------------------------------------------------
 (1) Names of Reporting Persons.  I.R.S. Identification Nos. of Above
     Persons (Entities Only)

     ERIC R. WEISS CHARITABLE REMAINDER TRUST
- -------------------------------------------------------------------------------
 (2) Check the Appropriate Box if a Member     (a)  /X/
     of a Group*                               (b)  / /
- -------------------------------------------------------------------------------
 (3) SEC Use Only

- -------------------------------------------------------------------------------
 (4) Source of Funds*
     WC
- -------------------------------------------------------------------------------
 (5) Check Box if Disclosure of Legal Proceedings is Required Pursuant to
     Item 2(d) or 2(e)                                                     / /
- -------------------------------------------------------------------------------
 (6) Citizenship or Place of Organization
     CALIFORNIA
- -------------------------------------------------------------------------------
Number of Shares              (7) Sole Voting Power
 Beneficially Owned               -0-
 by Each Reporting           --------------------------------------------------
 Person With                  (8) Shared Voting Power
                                  26,619,854
                             --------------------------------------------------
                              (9) Sole Dispositive Power
                                  255,936
                             --------------------------------------------------
                             (10) Shared Dispositive Power
                                  -0-
- -------------------------------------------------------------------------------
(11) Aggregate Amount Beneficially Owned by Each Reporting Person
     26,619,854
- -------------------------------------------------------------------------------
(12) Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares*
                                                                           / /
- -------------------------------------------------------------------------------
(13) Percent of Class Represented by Amount in Row (11)
     51.11%
- -------------------------------------------------------------------------------
(14) Type of Reporting Person*
     00
- -------------------------------------------------------------------------------
                    *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>

CUSIP No. 636919102                   13D                 Page  3  of  10  Pages
          ---------                                            ---    --- 


- -------------------------------------------------------------------------------
 (1) Names of Reporting Persons.  I.R.S. Identification Nos. of Above
     Persons (Entities Only)

     TEMPORARY MEDIA CO., LLC
- -------------------------------------------------------------------------------
 (2) Check the Appropriate Box if a Member     (a)  /X/
     of a Group*                               (b)  / /
- -------------------------------------------------------------------------------
 (3) SEC Use Only

- -------------------------------------------------------------------------------
 (4) Source of Funds*
     00
- -------------------------------------------------------------------------------
 (5) Check Box if Disclosure of Legal Proceedings is Required Pursuant to
     Item 2(d) or 2(e)                                                     / /
- -------------------------------------------------------------------------------
 (6) Citizenship or Place of Organization
     DELAWARE
- -------------------------------------------------------------------------------
Number of Shares              (7) Sole Voting Power
 Beneficially Owned               -0-
 by Each Reporting           --------------------------------------------------
 Person With                  (8) Shared Voting Power
                                  26,619,854
                             --------------------------------------------------
                              (9) Sole Dispositive Power
                                  2,975,000
                             --------------------------------------------------
                             (10) Shared Dispositive Power
                                  -0-
- -------------------------------------------------------------------------------
(11) Aggregate Amount Beneficially Owned by Each Reporting Person
     26,619,854
- -------------------------------------------------------------------------------
(12) Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares*
                                                                           / /
- -------------------------------------------------------------------------------
(13) Percent of Class Represented by Amount in Row (11)
     51.11%
- -------------------------------------------------------------------------------
(14) Type of Reporting Person*
     00
- -------------------------------------------------------------------------------
                    *SEE INSTRUCTIONS BEFORE FILLING OUT!


<PAGE>

CUSIP No. 636919102                   13D                 Page  4  of  10  Pages
          ---------                                            ---    --- 


- -------------------------------------------------------------------------------
 (1) Names of Reporting Persons.  I.R.S. Identification Nos. of Above
     Persons (Entities Only)

     DANIEL M. YUKELSON
- -------------------------------------------------------------------------------
 (2) Check the Appropriate Box if a Member     (a)  /X/
     of a Group*                               (b)  / /
- -------------------------------------------------------------------------------
 (3) SEC Use Only

- -------------------------------------------------------------------------------
 (4) Source of Funds*
     PF
- -------------------------------------------------------------------------------
 (5) Check Box if Disclosure of Legal Proceedings is Required Pursuant to
     Item  2(d) or 2(e)                                                   / /
- -------------------------------------------------------------------------------
 (6) Citizenship or Place of Organization
     UNITED STATES OF AMERICA
- -------------------------------------------------------------------------------
Number of Shares              (7) Sole Voting Power
 Beneficially Owned               -0-
 by Each Reporting           --------------------------------------------------
 Person With                  (8) Shared Voting Power
                                  26,619,854
                             --------------------------------------------------
                              (9) Sole Dispositive Power
                                  307,241
                             --------------------------------------------------
                             (10) Shared Dispositive Power
                                  2,975,000
- -------------------------------------------------------------------------------
(11) Aggregate Amount Beneficially Owned by Each Reporting Person
     26,619,854
- -------------------------------------------------------------------------------
(12) Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares*
                                                                           / /
- -------------------------------------------------------------------------------
(13) Percent of Class Represented by Amount in Row (11)
     51.11%
- -------------------------------------------------------------------------------
(14) Type of Reporting Person*
     IN
- -------------------------------------------------------------------------------
                    *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>

CUSIP No. 636919102                   13D                 Page  5  of  10  Pages
          ---------                                            ---    --- 


- -------------------------------------------------------------------------------
 (1) Names of Reporting Persons.  I.R.S. Identification Nos. of Above
     Persons (Entities Only)

     ERIC R. WEISS
- -------------------------------------------------------------------------------
 (2) Check the Appropriate Box if a Member     (a)  /X/
     of a Group*                               (b)  / /
- -------------------------------------------------------------------------------
 (3) SEC Use Only

- -------------------------------------------------------------------------------
 (4) Source of Funds*
     PF
- -------------------------------------------------------------------------------
 (5) Check Box if Disclosure of Legal Proceedings is Required Pursuant to
     Item 2(d) or 2(e)                                                    / /
- -------------------------------------------------------------------------------
 (6) Citizenship or Place of Organization
     UNITED STATES OF AMERICA
- -------------------------------------------------------------------------------
Number of Shares              (7) Sole Voting Power
 Beneficially Owned               -0-
 by Each Reporting           --------------------------------------------------
 Person With                  (8) Shared Voting Power
                                  26,619,854
                             --------------------------------------------------
                              (9) Sole Dispositive Power
                                  1,024,067
                             --------------------------------------------------
                             (10) Shared Dispositive Power
                                  3,230,936
- -------------------------------------------------------------------------------
(11) Aggregate Amount Beneficially Owned by Each Reporting Person
     26,619,854
- -------------------------------------------------------------------------------
(12) Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares*
                                                                           / /
- -------------------------------------------------------------------------------
(13) Percent of Class Represented by Amount in Row (11)
     51.11%
- -------------------------------------------------------------------------------
(14) Type of Reporting Person*
     IN
- -------------------------------------------------------------------------------
                    *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>

CUSIP No. 636919102                   13D                 Page  6  of  10  Pages
          ---------                                            ---    --- 


- -------------------------------------------------------------------------------
 (1) Names of Reporting Persons. I.R.S. Identification Nos. of Above
     Persons (Entities Only)

     TRUE-DB, INC.
- -------------------------------------------------------------------------------
 (2) Check the Appropriate Box if a Member     (a)  /X/
     of a Group*                               (b)  / /
- -------------------------------------------------------------------------------
 (3) SEC Use Only

- -------------------------------------------------------------------------------
 (4) Source of Funds*
     WC
- -------------------------------------------------------------------------------
 (5) Check Box if Disclosure of Legal Proceedings is Required Pursuant to
     Item 2(d) or 2(e)                                                    / /
- -------------------------------------------------------------------------------
 (6) Citizenship or Place of Organization
     NEVADA
- -------------------------------------------------------------------------------
Number of Shares              (7) Sole Voting Power
 Beneficially Owned               -0-
 by Each Reporting           --------------------------------------------------
 Person With                  (8) Shared Voting Power
                                  26,619,854
                             --------------------------------------------------
                              (9) Sole Dispositive Power
                                  -0-
                             --------------------------------------------------
                             (10) Shared Dispositive Power
                                  2,975,000
- -------------------------------------------------------------------------------
(11) Aggregate Amount Beneficially Owned by Each Reporting Person
     26,619,854
- -------------------------------------------------------------------------------
(12) Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares*
                                                                           / /
- -------------------------------------------------------------------------------
(13) Percent of Class Represented by Amount in Row (11)
     51.11%
- -------------------------------------------------------------------------------
(14) Type of Reporting Person*
     CO
- -------------------------------------------------------------------------------
                    *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>

CUSIP No. 636919102                   13D                 Page  7  of  10  Pages
          ---------                                            ---    --- 


- -------------------------------------------------------------------------------
 (1) Names of Reporting Persons.  I.R.S. Identification Nos. of Above
     Persons (Entities Only)

     STEPHEN C. LEHMAN
- -------------------------------------------------------------------------------
 (2) Check the Appropriate Box if a Member     (a)  /X/
     of a Group*                               (b)  / /
- -------------------------------------------------------------------------------
 (3) SEC Use Only

- -------------------------------------------------------------------------------
 (4) Source of Funds*
     PF
- -------------------------------------------------------------------------------
 (5) Check Box if Disclosure of Legal Proceedings is Required Pursuant to
     Item 2(d) or 2(e)                                                     / /
- -------------------------------------------------------------------------------
 (6) Citizenship or Place of Organization
     UNITED STATES OF AMERICA
- -------------------------------------------------------------------------------
Number of Shares              (7) Sole Voting Power
 Beneficially Owned               -0-
 by Each Reporting           --------------------------------------------------
 Person With                  (8) Shared Voting Power
                                  26,619,854
                             --------------------------------------------------
                              (9) Sole Dispositive Power
                                  3,071,948
                             --------------------------------------------------
                             (10) Shared Dispositive Power
                                  2,975,000
- -------------------------------------------------------------------------------
(11) Aggregate Amount Beneficially Owned by Each Reporting Person
     26,619,854
- -------------------------------------------------------------------------------
(12) Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares*
                                                                           / /
- -------------------------------------------------------------------------------
(13) Percent of Class Represented by Amount in Row (11)
     51.11%
- -------------------------------------------------------------------------------
(14) Type of Reporting Person*
     IN
- -------------------------------------------------------------------------------
                    *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>
                                                          Page  8  of  10  Pages
                                                               ---    --- 

ITEM 1.  SECURITY AND ISSUER

     This statement relates to Common Stock, $.01 par value per share 
("Common Stock"), issued by National Media Corporation, a Delaware 
Corporation ("NMC"). The address of the principal executive offices NMC is 
15821 Ventura Blvd., Suite 570, Encino, CA  91416.

ITEM 2.  IDENTITY AND BACKGROUND

     This statement is filed on behalf of the following persons:

     Temporary Media Co., LLC, a Delaware limited liability company ("TMC"), of
15821 Ventura Boulevard, Suite 570, Encino, California 91436.  TMC's principal
business is the provision of management consulting services to NMC.  

     Stephen C. Lehman ("Lehman"), of 15821 Ventura Boulevard, Suite 570,
Encino, California 91436.  Lehman is the Chairman of the Board and Chief
Executive Officer of NMC and a managing member of TMC.

     True-DB, Inc., a Nevada corporation ("True-DB"), of 15821 Ventura 
Boulevard, Suite 570, Encino, California 91436.  True-DB's principal business 
is investment and consulting.

     Eric R. Weiss ("Weiss"), of 15821 Ventura Boulevard, Suite 570, Encino,
California 91436.  Weiss is Vice Chairman of the Board and Chief Operating
Officer of NMC and a managing member of TMC.

     Daniel M. Yukelson ("Yukelson"), of 15821 Ventura Boulevard, Suite 570,
Encino, California 91436.  Yukelson is Executive Vice President of Finance,
Chief Financial Officer and Secretary of NMC and a managing member of TMC.

     None of the above persons has, during the last five years, been either 
(a) convicted in a criminal proceeding (excluding traffic violations or 
similar misdemeanors) or (b) a party to a civil proceeding of a judicial or 
administrative body of competent jurisdiction, as the result of such 
proceedings was or is subject to a judgment, decree or final order enjoining 
future violations of, or prohibiting or mandating activity subject to, 
federal or state securities laws or finding any violation with respect to 
such laws.

ITEM 3.  SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION

     TMC received options to purchase 212,500 shares of Common Stock (the 
"TMC Options") and warrants to purchase up to 2,762,500 shares of Common 
Stock (the "TMC Warrants") from NMC in consideration of its agreement to 
provide management consulting services to NMC.

     Lehman received 1366.0 shares of Series E Convertible Preferred Stock of 
NMC ("Series E Stock"), 2,489.3 shares of Series D Convertible Preferred 
Stock of NMC ("Series D Stock") and warrants to purchase 135,641 shares of 
Common Stock in consideration of the cancellation of his membership in NM 
Acquisition Co., LLC, a Delaware limited liability company ("ACO") (See 
Item 5, below).  Lehman purchased his membership interest in ACO for $3,000,000 
in cash from his personal funds.

     Weiss received 455.4 shares of Series E Stock, 829.8 shares of Series D 
Stock and warrants to purchase 45,214 shares of Common Stock in consideration 
of the cancellation of his membership interest in ACO.  Weiss purchased his 
membership interest in ACO for $1,000,000 in cash from his personal funds.

     Yukelson received 136.6 shares of Series E Stock, 249 shares of Series D 
Stock and warrants to purchase 13,564 shares of Common Stock in consideration 
of the cancellation of his membership interest in ACO.  Yukelson purchased 
his membership interest in ACO for $300,000 in cash from his personal funds.

<PAGE>
                                                          Page  9  of  10  Pages
                                                               ---    --- 

ITEM 4.  PURPOSE OF TRANSACTION

     The purpose of the transactions described below was to cause TMC to 
acquire control of NMC.

ITEM 5.  INTEREST IN SECURITIES OF THE ISSUER

     The aggregate number of shares of outstanding Common Stock is 
25,466,937, based on NMC's Proxy Statement filed with the SEC as of September 
23, 1998.  For the purposes of percentage calculations under this Item 5, the 
number of outstanding shares is increased to reflect the relevant issuances 
of Common Stock on a diluted basis.

     Each of the persons identified in Item 2 is the beneficial owner of 
26,619,854 shares of Common Stock, representing 51.11% of the outstanding 
Common Stock on a diluted basis, as a result of the following:

     On August 11, 1998, ACO purchased 10,000 shares of Series D Stock and 
warrants to purchase up to 992,942 shares of Common Stock (the "ACO 
Warrants"). Each share of Series D Stock is convertible into 931.8579 shares 
of Common Stock.

     On October 23, 1998, ACO purchased 20,000 shares of Series E Stock.  
Each share of Series E Stock is convertible into 666.6667 shares of Common 
Stock.

     On October 23, 1998, ACO dissolved by the written consent of its 
members. At the time of the dissolution, ACO was the beneficial owner of 
23,644,854 shares of Common Stock, which it was entitled to acquire pursuant 
to the conversion of Series D Stock and the Series E Stock and the exercise 
of the ACO Warrants.  Subsequent to the dissolution, each former member of 
ACO (a "Member") granted to TMC an irrevocable proxy (a "Proxy") to vote such 
Member's share of such NMC securities at any election of directors of NMC 
prior to October 26, 1999.

     On August 11, 1998, NMC issued to TMC (a) options to purchase 212,500 
shares of Common Stock (the "TMC Options") and (b) warrants to purchase up to 
2,762,500 shares of Common Stock (the "TMC Warrants").

     Lehman, True-DB and Yukelson are the managing members of TMC.  Weiss is 
the controlling stockholder of True-DB.  Each of Lehman, Weiss, True-DB and 
Yukelson is the beneficial owner of the 2,975,000 shares of Common Stock 
which TMC has the right to acquire because each has shared power to direct 
the voting and disposition of such Common Stock through their control of TMC.

     TMC is the beneficial owner of the 23,644,854 shares of Common Stock 
subject to the Proxy because TMC has power to direct the voting of such 
Common Stock by virtue of the Proxy. Each of Lehman, Weiss, True-DB and 
Yukelson is likewise the beneficial owner of the 23,644,854 shares of Common 
Stock subject to the Proxy because each has shared power to direct the voting 
of such Common Stock through their control of TMC.

     The Eric R. Weiss Charitable Remainder Trust (the "Trust") has the right 
to acquire 255,936 shares of Common Stock by virtue of its ownership of 207.4 
shares of Series E Stock, 113.8 shares of Series D Stock and warrants to 
purchase 11,303 shares of Common Stock.  Eric R. Weiss is the manager of the 
Trust and thereby has power to direct the voting of such Common Stock.

ITEM 6.  CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT
         TO SECURITIES OF THE ISSUER.

     See Item 5 as to the Proxies.

     On October 23, 1998, NMC, Lehman, Weiss, Yukelson and all of the other 
Members entered into a Shareholders' Agreement pursuant to which each Member 
has agreed that prior to October 23, 1999, each Member (a) shall not convert 
or sell any Series E Stock, (b) shall not sell 50% of the Series D Stock (or 
the underlying Common Stock) held by such Member and (c) shall not sell 50% 
of the NMC warrants (or the underlying Common Stock) held by such Member.  In 
addition, each Member shall be entitled to sell a maximum of 12.5% of the 
other 50% of such Series D Stock and warrants in any quarter, which 12.5% may 
accumulate up to a maximum of 25% in any one quarter.

<PAGE>
                                                          Page 10  of  10  Pages
                                                               ---    --- 

ITEM 7.  MATERIAL TO BE FILED AS EXHIBITS

     Exhibit A -- Limited Power of Attorney for Section 16(a) and Section 
13(d) Filings.

     Exhibit B -- Stock Purchase Agreement, dated August 11, 1998, by and 
between NMC and ACO, incorporated by reference to Exhibit 10.1 to the Form 
8-K of NMC dated August 18, 1998 (File No. 001-06715).

     Exhibit C -- Letter Agreement, dated August 12, 1998, by and between 
NMC, ACO, RGC International Investors, LDC and Capital Ventures 
International, incorporated by reference to Exhibit 10.4 to the Form 8-K of 
NMC dated August 18, 1998 (File No. 001-06715).

     Exhibit D -- Consulting Agreement, dated August 11, 1998, by and between 
NMC and TMC, incorporated by reference to Exhibit 10.2 to the Form 8-K of NMC 
dated August 18, 1998 (File No. 001-06715), by and between the Members and 
NMC.

     Exhibit E -- Stockholders Agreement, dated October 23, 1998, by and 
between the Members and NMC.

     Exhibit F -- Form of Irrevocable Proxy, dated as of October 23, 1998, to 
be executed by each Member.

                                      SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I 
certify that the information set forth in this statement is true, complete 
and correct.
                                         November 2, 1998
                                        --------------------------------------
                                        (Date)


                                        TEMPORARY MEDIA CO., LLC
                                        a Delaware limited liability company


                                        By  /s/ Daniel M. Yukelson
                                           -----------------------------------
                                                 Daniel M. Yukelson
                                                 Managing Member


                                        STEPHEN C. LEHMAN,
                                        ERIC R. WEISS and
                                        TRUE-DB, INC, a Nevada corporation



 /s/ Daniel M. Yukelson                 By  /s/ Daniel M. Yukelson    
- ------------------------------             -----------------------------------
DANIEL M. YUKELSON                               Daniel M. Yukelson,
                                                 Attorney in fact

<PAGE>

                                    EXHIBIT E


















                              NATIONAL MEDIA CORPORATION


                                    --------------


                               SHAREHOLDERS' AGREEMENT


                                    --------------

<PAGE>

                                  TABLE OF CONTENTS

                                                                            PAGE

1.   Definitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
     1.1  "Holders". . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
     1.2  "Investor Stock" . . . . . . . . . . . . . . . . . . . . . . . . . . 1

2.   Restrictions on Transfer of Shares by The Members . . . . . . . . . . . . 2

3.   Assignments and Transfers . . . . . . . . . . . . . . . . . . . . . . . . 3

4.   Legend. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

5.   Effect of Change in Company's Capital Structure . . . . . . . . . . . . . 4

6.   Creation of Proxy . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

7.   Dissolution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

8.   Investment Representation . . . . . . . . . . . . . . . . . . . . . . . . 5

9.   Miscellaneous . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
     9.1  Successors and Assigns . . . . . . . . . . . . . . . . . . . . . . . 5
     9.2  Notices. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
     9.3  No Waivers; Rights and Remedies Cumulative.. . . . . . . . . . . . . 5
     9.4  Survival of Representations and Warranties.. . . . . . . . . . . . . 5
     9.5  Titles and Subtitles . . . . . . . . . . . . . . . . . . . . . . . . 5
     9.6  Governing Law; Submission to Jurisdiction; Waiver
          of Jury Trial. . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
     9.7  Counterparts; Facsimile Signatures . . . . . . . . . . . . . . . . . 6
     9.8  Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
     9.9  Amendments and Waivers . . . . . . . . . . . . . . . . . . . . . . . 7
     9.10 Severability . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
     9.11 Entire Agreement . . . . . . . . . . . . . . . . . . . . . . . . . . 7
     9.12 Remedy for Breach. . . . . . . . . . . . . . . . . . . . . . . . . . 7

<PAGE>

                             SHAREHOLDERS' AGREEMENT


     THIS SHAREHOLDERS' AGREEMENT, dated as of October 23, 1998 (the 
"Agreement"), is entered into by and among National Media Corporation, a 
Delaware corporation ("NMC") and the other persons described on the signature 
pages hereof  ("Members" or "Member").

                                    RECITALS

          WHEREAS, the Members of NM Acquisition Co., LLC, a Delaware limited 
liability company ("ACO") entered into that certain Operating Agreement, 
dated as of August 10, 1998 (the "Operating Agreement"), pursuant to which 
(i) ACO entered into that certain Stock Purchase Agreement, dated as of 
August 12, 1998, by and among ACO, Capital Ventures International, a Cayman 
Islands company ("CVI") and RGC International Investors, a Cayman Islands 
limited duration company ("RGC"), pursuant to which ACO purchased from CVI 
and RGC, in the aggregate, 10,000 shares of Series D Convertible Preferred 
Stock of NMC ("Series D Stock") and warrants to purchase 992,942 shares of 
Common Stock of NMC ("Warrants"); (ii) ACO and NMC entered into that certain 
Stock Purchase Agreement, dated as of August 11, 1998, pursuant to which ACO 
is to purchase from NMC 20,000 shares of Series E Preferred Stock of NMC 
("Series E Stock");

          WHEREAS, the Members desire to enter into an agreement governing 
their respective ability and right to Transfer (as defined below in Section 
2.1) the Investor Stock  (as defined below in Section 1.2)

          WHEREAS, ACO, the Members and NMC desire to set forth certain 
rights and restrictions related to the ownership and disposition of their 
respective beneficial ownership interests in the Investor Stock;

                                    AGREEMENT

     NOW, THEREFORE, in consideration of the mutual promises, 
representations, warranties, covenants and conditions set forth in this 
Agreement, the parties mutually agree as follows:

     8.   DEFINITIONS.  For purposes of this Agreement, the following terms 
shall have the following meanings:

          8.1  "HOLDERS" means the Members or persons who have acquired 
shares from any of such persons or their transferees or assignees in 
accordance with the provisions of this Agreement.

          8.2  "INVESTOR STOCK" means (i) the Series D Stock, (ii) the Series 
E Stock,  (iii) the Common Stock issuable or issued upon conversion of the 
Series D Stock, (iv) the Common Stock issuable or issued upon conversion of 
the Series E Stock, (v) the Warrants, (vi) the Common Stock issuable or 
issued upon exercise of the Warrants, and (vii) any Common Stock of NMC 
issued as (or issuable upon the conversion or exercise of any warrant, right 
or other security which is issued as) a dividend or other distribution with 
respect to, or in exchange for or in replacement of the shares referenced in 
(i), (ii), (iii), (iv), (v) and (vi) above.

     9.   RESTRICTIONS ON TRANSFER OF SHARES BY THE MEMBERS.

          9.1  Except as otherwise provided in this Agreement, no Member
may sell, assign, transfer, pledge, hypothecate, or otherwise encumber or
dispose of in any way, all or any part of or any interest in any or all of
the Investor Stock now or hereafter owned or held by the Members
(hereinafter referred to as a "Transfer").  Any Transfer of Investor Stock
not made in conformance with this Agreement shall be null and void, shall
not be recorded on the books of NMC and shall not be recognized by NMC.

                                       1
<PAGE>

          9.2  Subject to Section 2.3 of this Agreement, for a period
ending on the first anniversary of the date of this Agreement, each Member
may Transfer up to 50% of the Investor Stock, other than the Series E
Stock, held by the Member on the date of this Agreement.

 
          9.3  No Member shall Transfer more than 25% of the Investor Stock 
referred to in Section 2.2 above in any of the following three month periods: 
(a) the period beginning on the date of this Agreement and ending on November 
11, 1998, (b) the period beginning on November 12, 1998 and ending on 
February 11, 1999, (c) the period beginning on February 12, 1999 and ending 
on May 11, 1999, or (d) the period beginning on May 12, 1999 and ending on 
August 11, 1999 (each, a "Quarter"); provided, however, that any shares of 
Investor Stock which were permitted to be sold in any Quarter and which were 
not so sold will be added to the number of shares of Investor Stock permitted 
to be sold by it in any subsequent Quarter up to a maximum of 50% of the 
Investor Stock referred to in Section 2.2 above.

          9.4  No Member shall Transfer any Series E Stock, or convert any 
Series E Stock into Common Stock, prior to the first anniversary of this 
Agreement.

          9.5  Notwithstanding the provisions contained in the Certificate of 
Designations, Preferences and Rights of Series D Stock of NMC (the 
"Certificate of Designations"), the "Conversion Price" (as such term is used 
in the Certificate of Designations) shall equal $1.073125 (subject to 
adjustment as described in the Certificate of Designations) and each Member 
waives (for themselves, their successors, assigns and transferees) their 
right to convert such shares at the Variable Conversion Price.  As a 
condition to the Transfer of any Investor Stock to any other person or entity 
(other than NMC) (each, a "Transferee") by any of the Members, such 
Transferee shall be required to execute an instrument reasonably satisfactory 
to NMC (in form and substance) pursuant to which such Transferee agrees to be 
bound by the terms and conditions of this Agreement as if such Transferee was 
a party to this Agreement.

           9.6  The provisions of Sections 2.2, 2.3 and 2.4 shall not apply 
to any Transfer where the seller and buyer are both parties to this Agreement.

     10.   ASSIGNMENTS AND TRANSFERS.

          Any attempt by a Member to Transfer Investor Stock in violation of 
Section 2 hereof shall be void and NMC shall not effect such a transfer nor 
will it treat any alleged transferee(s) as the holder of such shares.

     11.   LEGEND.

           11.1  SERIES D STOCK.   Each replacement certificate for Series D 
Stock now owned by each and every Member or any subsequent transferees, 
successors and assigns of each and every Member shall bear the following 
legends upon its face:

          "The ownership, transfer, encumbrance, pledge,
          assignment, or other disposition of this certificate
          and the shares of stock represented thereby, are
          subject to the restrictions contained in a
          Shareholders' Agreement, a copy of which is on file at
          the office of NMC."

          "The shares represented by this certificate have not
          been registered under the Securities Act of 1933, as
          amended (the "1933 Act") and may not be sold, offered
          for sale, pledged or hypothecated in the absence of (i)
          an effective registration statement as to the
          securities under the 1933 Act and an effective
          registration or qualification of such securities for
          sale under applicable state securities law; or (ii)

                                       2
<PAGE>

          an opinion of counsel satisfactory to the corporation that
          such registration and qualification is not required."

          "The conversion terms contained in the Certificate of
          Designation for the Series D Convertible Preferred
          Shares are subject to a contract between all of the
          holders of such shares and National Media Corporation
          (the "Company") dated August 10, 1998 (the "Agreement")
          which provides that the conversion price shall be
          $1.073125, subject to adjustment and termination under
          certain circumstances.  Each person who acquires an
          interest in the shares represented by this Certificate
          takes subject to this modification and is required by
          the Agreement to have each certificate for Shares
          marked with this legend, and each such person may
          inspect the relevant portion of the Agreement at the
          office of the Company."


          11.2  SERIES E STOCK.  Each replacement certificate for Series E 
Stock now owned by each and every Member or any subsequent transferees, 
successors and assigns of each and every Member shall bear the following 
legends upon its face:

          "The shares of stock represented by this certificate
          are subject to the Agreement among the shareholders
          dated October __, 1998 (the "Agreement").  Among other
          things, the Agreement contains restrictions on the
          transfer of such shares.  Any attempted transfer of
          such shares in violation of the Agreement will be null
          and void and of no effect."

          "The shares represented by this certificate have not
          been registered under the Securities Act of 1933, as
          amended (the "1933 Act") and may not be sold, offered
          for sale, pledged or hypothecated in the absence of (i)
          an effective registration statement as to the
          securities under the 1933 Act and an effective
          registration or qualification of such securities for
          sale under applicable state securities law; or (ii) an
          opinion of counsel satisfactory to the corporation that
          such registration and qualification is not required."

     12.   EFFECT OF CHANGE IN COMPANY'S CAPITAL STRUCTURE.  If, at any time 
on or after the date of this Agreement, the number of outstanding shares of 
any class of NMC securities comprising the Investor Stock is increased by a 
stock split, stock dividend, combination, reclassification or other similar 
event or change in the capital structure of NMC, the Investor Stock shall be 
proportionately reduced, or if the number of such outstanding shares is 
decreased by a reverse stock split, combination or reclassification of 
shares, or other similar event or change in the capital structure of NMC, the 
Investor Stock shall be proportionately increased.

     13.   CREATION OF PROXY.  Upon the execution of this Agreement, each 
Member hereby agrees to execute an irrevocable proxy in favor of Temporary 
Media Co., LLC, a Delaware limited liability company ("TMC"), in the form 
attached hereto as EXHIBIT A.

     14.   DISSOLUTION.  The Members hereby agree to dissolve ACO in 
accordance with and pursuant to Section 18-801 of the Delaware Limited 
Liability Company Act.

     15.   INVESTMENT REPRESENTATION.  Each and every Member hereby confirms, 
that the Investor Stock to be issued to the Member will be acquired for 
investment for the Member's own account, not as a nominee or agent, and not 
with a view to the resale or distribution of any part thereof, and that the 
Member has no present intention of selling, granting any participation in, or 
otherwise distributing the same.  By executing this Agreement, the Member 
further represents that it does not have any contract, undertaking, agreement 
or arrangement with any person to sell, transfer or grant participations to 
such person or to any third person, with respect to any of the Investor 
Stock.  


                                       3
<PAGE>

Further, each and every Member understands that ACO will rely on the 
representations contained in this Section 8 in connection with the 
distribution of the Investor Stock to its Members following ACO's dissolution.

     16.   MISCELLANEOUS.

           16.1  SUCCESSORS AND ASSIGNS.  Except as otherwise provided 
herein, the terms and conditions of this Agreement shall inure to the benefit 
of and be binding upon the respective transferees, successors and assigns of 
the parties hereto (including transferees of any shares of Investor Stock).  
Nothing in this Agreement, express or implied, is intended to confer upon any 
party other than the parties hereto or their respective successors and 
assigns any rights, remedies, obligations, or liabilities under or by reason 
of this Agreement, except as expressly provided in this Agreement.

           16.2  NOTICES.  All notices, requests, and other communications to 
any party under this Agreement shall be in writing and shall be given to such 
party at its address or facsimile number set forth on the signature pages 
hereof or such other address or telex or facsimile number as such party may 
hereafter specify for the purpose of notice to the other parties. Each such 
notice, request or other communication shall be effective: (a) if given by 
facsimile, when such facsimile is transmitted to the facsimile number, as 
applicable, specified in this Section and the party sending the facsimile has 
telephonically confirmed its receipt, (b) if given by registered or certified 
mail, return receipt requested, 72 hours after such communication is 
deposited in the mails with postage prepaid, addressed as aforesaid or (c) if 
given by any other means, when delivered at the address specified in this 
Section.

           16.3  NO WAIVERS; RIGHTS AND REMEDIES CUMULATIVE.  No failure or 
delay by any Holder in exercising any right, power, or privilege under this 
Agreement shall operate as a waiver thereof nor shall any single or partial 
exercise thereof preclude any other or further exercise thereof or the 
exercise of any other right, power, or privilege.  The rights and remedies 
provided in this Agreement are cumulative and not exclusive of any rights or 
remedies provided by law.

           16.4  SURVIVAL OF REPRESENTATIONS AND WARRANTIES.  All 
representations and warranties made in, pursuant to or in connection with 
this Agreement shall survive the execution and delivery of this Agreement.

           16.5  TITLES AND SUBTITLES.  The titles and subtitles used in this 
Agreement are used for convenience only and are not to be considered in 
construing or interpreting this Agreement.

           16.6  GOVERNING LAW; SUBMISSION TO JURISDICTION; WAIVER OF JURY
TRIAL.

                 (a)  GOVERNING LAW.  THIS AGREEMENT SHALL BE DEEMED TO HAVE 
BEEN MADE IN THE STATE OF CALIFORNIA AND THE VALIDITY, CONSTRUCTION, 
INTERPRETATION, AND ENFORCEMENT HEREOF AND THEREOF, AND THE RIGHTS OF THE 
PARTIES HERETO AND THERETO, SHALL BE DETERMINED UNDER, GOVERNED BY, AND 
CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF CALIFORNIA, 
WITHOUT REGARD TO PRINCIPLES OF CONFLICTS OF LAW.

                 (b)  JURISDICTION AND VENUE.  TO THE MAXIMUM EXTENT 
PERMITTED BY LAW, THE PARTIES HERETO AGREE THAT ALL ACTIONS OR PROCEEDINGS 
ARISING IN CONNECTION WITH THIS AGREEMENT SHALL BE TRIED AND LITIGATED ONLY 
IN LOS ANGELES COUNTY TO THE EXTENT THEY MAY LEGALLY DO SO, THE PARTIES 
HERETO HEREBY WAIVE ANY RIGHT EACH MAY HAVE TO ASSERT THE DOCTRINE OF FORUM 
NON CONVENIENS OR TO OBJECT TO VENUE TO THE EXTENT ANY PROCEEDING IS BROUGHT 
IN ACCORDANCE WITH THIS SUBSECTION (b) AND STIPULATE THAT SUCH COURTS SHALL 
HAVE IN PERSONAM JURISDICTION AND VENUE OVER EACH SUCH PARTY FOR THE PURPOSE 
OF LITIGATING ANY SUCH DISPUTE, CONTROVERSY, OR PROCEEDING ARISING OUT OF OR 
RELATED TO THIS AGREEMENT.  TO THE MAXIMUM EXTENT PERMITTED BY LAW, SERVICE 
OF PROCESS SUFFICIENT FOR PERSONAL 


                                       4
<PAGE>

JURISDICTION IN ANY ACTION AGAINST THE COMPANY MAY BE MADE BY REGISTERED OR 
CERTIFIED MAIL, RETURN RECEIPT REQUESTED, TO ITS ADDRESS SPECIFIED FOR 
NOTICES PURSUANT TO SECTION 7.2.

               (c)  WAIVER OF TRIAL BY JURY.  TO THE MAXIMUM EXTENT THEY MAY 
LEGALLY DO SO, THE PARTIES TO THIS AGREEMENT HEREBY EXPRESSLY WAIVE ANY RIGHT 
TO TRIAL BY JURY OF ANY CLAIM, DEMAND, ACTION, CAUSE OF ACTION, OR PROCEEDING 
ARISING UNDER OR  WITH RESPECT TO THIS AGREEMENT OR IN ANY WAY CONNECTED 
WITH, OR RELATED TO, OR INCIDENTAL TO, THE DEALINGS OF THE PARTIES HERETO 
WITH RESPECT TO THIS AGREEMENT OR THE TRANSACTIONS RELATED HERETO, IN EACH 
CASE WHETHER NOW EXISTING OR HEREAFTER ARISING, AND IRRESPECTIVE OF WHETHER 
SOUNDING IN CONTRACT, TORT, OR OTHERWISE.  TO THE EXTENT THEY MAY LEGALLY DO 
SO, THE PARTIES TO THIS AGREEMENT HEREBY AGREE THAT ANY SUCH CLAIM, DEMAND, 
ACTION, CAUSE OF ACTION, OR PROCEEDING SHALL BE DECIDED BY A COURT TRIAL 
WITHOUT A JURY AND THAT ANY PARTY HERETO MAY FILE AN ORIGINAL COUNTERPART OR 
A COPY OF THIS SUBSECTION (c) WITH ANY COURT AS WRITTEN EVIDENCE OF THE 
CONSENT OF THE OTHER PARTY OR PARTIES HERETO TO WAIVER OF ITS OR THEIR RIGHT 
TO TRIAL BY JURY.

          16.7  COUNTERPARTS; FACSIMILE SIGNATURES.  This Agreement may be 
signed in any number of counterparts, each of which shall be an original, 
with the same effect as if the signatures thereto and hereto were upon the 
same instrument.  Delivery of an executed counterpart of the signature page 
to this Agreement by facsimile shall be effective as delivery of a manually 
executed counterpart of this Agreement, and any party delivering an executed 
counterpart of the signature page to this Agreement by facsimile to any other 
party shall thereafter also promptly deliver a manually executed counterpart 
of this Agreement to such other party, but the failure to deliver such 
manually executed counterpart shall not affect the validity, enforceability, 
and binding effect of this Agreement.

          16.8  EXPENSES.  If any action at law or in equity is necessary to 
enforce or interpret the terms of this Agreement, the prevailing party shall 
be entitled to reasonable attorneys' fees, costs and necessary disbursements 
in addition to any other relief to which such party may be entitled.

          16.9  AMENDMENTS AND WAIVERS.  Any term of this Agreement may be 
amended and the observance of any term of this Agreement may be waived 
(either generally or in a particular instance and either retroactively or 
prospectively), only with the written consent of NMC and the Holders of a 
majority of the Investor Stock then outstanding.  Any amendment or waiver 
effected in accordance with this paragraph shall be binding upon each holder 
of any Investor Stock then outstanding, each future holder of all such 
Investor Stock, and NMC.

          16.10 SEVERABILITY.  If one or more provisions of this Agreement 
are held to be unenforceable under applicable law, such provision shall be 
excluded from this Agreement and the balance of the Agreement shall be 
interpreted as if such provision were so excluded and shall be enforceable in 
accordance with its terms.

          16.11 ENTIRE AGREEMENT.  This Agreement constitutes the full and 
entire understanding and agreement between the parties with regard to the 
subjects hereof and thereof.

          16.12 REMEDY FOR BREACH.  NMC hereby acknowledges that in the event 
of any breach or threatened breach by any Member of any of the provisions of 
this Agreement, the Holder would have no adequate remedy at law and could 
suffer substantial and irreparable damage.  Accordingly, NMC, each and every 
Member and ACO hereby agree that, in such event, the Holder shall be 
entitled, without the necessity of proving damages or posting bond, and 
notwithstanding any election by Holder to claim damages, to obtain temporary 
and/or permanent injunction, without proving a breach thereof, to restrain 
any such breach or threatened breach or to obtain specific 


                                       5
<PAGE>

performance of any such provisions, all without prejudice to any and all 
other remedies which any Holder may have at law or in equity.

     IN WITNESS WHEREOF, this Agreement has been duly executed effective as 
of the date and year first above written.


NMC:                          NATIONAL MEDIA CORPORATION,
                              a Delaware corporation


                              By
                                ------------------------------------------
                                   Name:
                                   Title:

                              Address for Notices:
     
                              1835 Market Street
                              11 Penn Center, Suite 1100
                              Philadelphia, PA 19103

                              Telephone:     (212) 581-2144
                              Facsimile:     (212) 581-2433




TMC:                          TEMPORARY MEDIA, CO., LLC,
                              a Delaware limited liability company


                              By
                                ------------------------------------------
                                   Name:
                                   Title:  Managing Member

                              Address for Notices:

                              c/o Quantum Television
                              15821 Ventura Blvd., Suite 570
                              Encino, CA  91436
                              Attn:  Daniel M. Yukelson
                              Telephone:     (818) 461-6413
                              Facsimile:     (818) 461-6530


                                       6
<PAGE>

MEMBERS:

WILHELMINA NUEHRING                          ERIC R. WEISS CHARITABLE
FAMILY TRUST                                 REMAINDER TRUST


By:                                          By:
   ---------------------------                  ------------------------
     Roberto Crawford                               Eric R. Weiss

Address for Notices:                         Address for Notices:

c/o Roberto Crawford                         c/o Eric R. Weiss
4775 Bradford Lane                           245 Tranquillo Road
Reno, NV 89509-0936                          Pacific Palisades, CA 90272
Telephone:     (702) 828-0333                Telephone:     (310) 459-2488
Facsimile:     (702) 827-6193                Facsimile:     (310) 459-2489



- ------------------------------               ----------------------------
BRUCE GOODMAN                                JOHN KIRBY

Address for Notices:                         Address for Notices:

2020 Walnut Street, #25J                     10380 Wilshire Boulevard
Philadelphia, PA 19103                       Los Angeles, CA 90024
Telephone:     (215) 567-5172                Telephone:     (310) 788-2750
Facsimile:     (818) 461-6533                Facsimile:     (818) 461-6533



- -----------------------------                ---------------------------
STEPHEN C. LEHMAN                            ERIC R. WEISS

Address for Notices:                         Address for Notices:

25742 Simpson Place                          245 Tranquillo Road
Calabasas, CA 91302-3154                     Pacific Palisades, CA 90272
Telephone:     (818) 818-9642                Telephone:     (310) 788-2750
Facsimile:     (818) 818-9541                Facsimile:     (818) 461-6533


                                       7
<PAGE>

- -----------------------------                ---------------------------
DANIEL M. YUKELSON                           MARK CUBAN 

Address for Notices:                         Address for Notices:

148 South Wetherly Drive                     2914 Taylor Street
Beverly Hills, CA 90211                      Dallas, TX 75226
Telephone:     (310) 278-2905                Telephone:     (214) 748-1125
Facsimile:     (818) 461-6530                Facsimile:     (214) 748-6657



- -----------------------------                ---------------------------
TODD WAGNER                                  DAVID SALZMAN, individually
                                             and as attorney-in-fact for
                                             Sonia Salzman

Address for Notices:                         Address for Notices:

2914 Taylor Street                           702 North Sierra Drive
Dallas, TX 75226                             Beverly Hills, CA 90210
Telephone:     (214) 748-6660, ext. 2101     Telephone:     (310) 858-7766
Facsimile:     (214) 748-6557                Facsimile:     (310) 858-7321


ESSANESS/NM PARTNERS                         TALISMAN CAPITAL OPPORTUNITY 
                                             FUND LTD.

                              
By:                                          By:
   ---------------------------                  ------------------------


Address for Notices:                         Address for Notices:

38045 Via Fortuna                            c/o Geoff Tierman
Palm Springs, CA 92264                       16101 La Grande Drive, Suite 100
Telephone:     (760) 327-5677                Little Rock, AR 72211
Facsimile:     (760) ___-____                Telephone:     (501) 821-6800
                                             Facsimile:     (501) 821-6888


                                       8
<PAGE>

- -----------------------------                ---------------------------
STEVEN HICKS                                 D. GEOFF ARMSTRONG

Address for Notices:                         Address for Notices:

c/o Capstar Broadcasting Partners            4301 Michaels Cove
600 Congress Avenue, Suite 1400              Austin, TX 78746
Austin, TX 78701                             Telephone:     (512) 327-9301
Telephone:     (512) 340-7800                Facsimile:     (512) 327-9315
Facsimile:     (512) 340-7890


JACOR COMMUNICATIONS, INC.                   GRUBER/MCBAINE INTERNATIONAL


By:                                          By:
   --------------------------                   ------------------------

Address for Notices:                         Address for Notices:

c/o Jerome Kersting                          c/o Gruber/McBaine Capital
50 East River Center Boulevard, 12th Floor   Management
Covington, KY 41011                          attn:     Christine Arroyo
Telephone:     (606) 655-2267                50 Osgood Place
Facsimile:     (606) 655-9345                San Francisco, CA 94133
                                             Telephone:     (415) 981-2101
                                             Facsimile:     (415) 981-6434


DOTCOM PARTNERS, LLC                         S/L TRILLING TRUST


By:                                          By:
- -----------------------------                ---------------------------
                                             Stanley Trilling, individually
                                             and as attorney-in-fact for
                                             Linda Trilling

Address for Notices:                         Address for Notices:

c/o David J. Rosen                           856 Stanford Street
2 North Riverside Plaza, 6th Floor           Santa Monica, CA 90403
Chicago, IL 60606                            Telephone:     (310) 826-7143
Telephone:     (312) 466-3490                Facsimile:     (310) 315-9966
Facsimile:     (312) 454-1671


                                       9
<PAGE>

ALEX BROWN NM PARTNERS, LLC


By:
   --------------------------

Address for Notices:

c/o Jeffery S. Amling
One South Street, 25th Floor
Baltimore, MD 21202
Telephone:     (410) 895-4341
Facsimile:     (410) 895-4481


HAMARAT/HELEN PARTNERS, LP         


By:
   --------------------------
                              
Address for Notices:                         

c/o Linda K. Walseth                    
5251 DTC Parkway, #995                  
Englewood, CO 80111                
Telephone:     (303) 770-3200           
Facsimile:     (303) 770-4666           


LAGUNITAS PARTNERS, L.P.


By:
   --------------------------
Address for Notices:     

c/o Gruber/McBaine Capital Management
attn: Christine Arroyo
50 Osgood Place
San Francisco, CA 94133
Telephone:     (415) 981-2101
Facsimile:     (415) 981-6434


                                      10
<PAGE>

- -----------------------------                ---------------------------
ROBERT WILSON                                MARK ARMBRUSTER

Address for Notices:                         Address for Notices:

10441 Oletha Lane                            1411 Fermo Drive
Los Angeles, CA 90077                        Pacific Palisades, CA 90272
Telephone:     (310) 441-9512                Telephone:     (310) 459-5779
Facsimile:     (310)                         Facsimile:     (310)



- -----------------------------                ---------------------------
JEFFREY CRAIG LAMONT                         TIMOTHY KELLY

Address for Notices:                         Address for Notices:

6400 Pacific Ave., #310                      5456 Collingwood Circle
Playa Del Rey, CA 90293                      Calabasas, CA 91302
Telephone:     (323) 850-5085                Telephone:     (818) 880-6232
Facsimile:     (323) 850-5385                Facsimile:     (818) 880-6902


- -----------------------------                ---------------------------
ROSS KUDWITT                                 REBECCA KUDWITT

Address for Notices:                         Address for Notices:

15 Compo Hill Avenue                         15 Compo Hill Avenue
Westport, CT 06880                           Westport, CT 06880
Telephone:     (203) 222-8830                Telephone:     (203) 222-8830
Facsimile:     (203)                         Facsimile:     (203)


                                      11
<PAGE>

- -----------------------------                ---------------------------
WILLIAM GERLACH                              CHARLES THORNSTROM

Address for Notices:                         Address for Notices:

126 8th Street                               1124 Amalfi Drive
Seal Beach, CA 90740                         Pacific Palisades, CA 90272
Telephone:     (310) 788-2000                Telephone:     (310)
Facsimile:     (310) 788-2191                Facsimile:     (310)



CASEY KASEM INC.
RETIREMENT TRUST    
               

By
  ----------------------------               ---------------------------
     Casey Kasem                             FRANK BODENCHACK

Address for Notices:                         Address for Notices:

138 North Mapleton Drive                     1585 Broadway, 14th Floor
Los Angeles, CA 90077                        New York, NY 10036
Telephone:     (310) 273-1550                Telephone:     (212)
Facsimile:     (310) 247-8897                Facsimile:     (212)


                                      12
<PAGE>

- -----------------------------                ---------------------------
BENJAMIN L. HOMEL                            THOMAS P. OWENS

Address for Notices:                         Address for Notices:

50 East Rivercenter Blvd., 12th floor        3525 Herschel View
Cincinnati, OH 45243                         Cincinnati, OH 45208
Telephone:                                   Telephone:
Facsimile:                                   Facsimile:



- -----------------------------                ---------------------------
ROBERT L. LAWRENCE                           RICHARD RADUTZKY

Address for Notices:                         Address for Notices:

4320 Willow Hills Lane                       c/o Joyva Corporation
Cincinnati, OH 45243                         53 Varick Avenue
Telephone:                                   Brooklyn, NY 11237
Facsimile:                                   Telephone:
                                             Facsimile:



- -----------------------------                ---------------------------
BRIAN B. BOORSTEIN                           CHARLES WILLIAM COMPTON

Address for Notices:                         Address for Notices:

1139 West Montana                            328 North Courtney Drive
Chicago, IL 60614                            Connersville, IN 47331
Telephone:                                   Telephone:     
Facsimile:                                   Facsimile:


                                      13
<PAGE>

- -----------------------------                ---------------------------
DAVID ROSEN                                  HARRY RADUTZKY

Address for Notices:                         Address for Notices:

1058 Skokie Ridge Drive                      c/o Joyva Corporation
Glencoe, IL 60022                            53 Varick Avenue
Telephone:                                   Brooklyn, NY 11237
Facsimile:                                   Telephone:     
                                             Facsimile:



- -----------------------------                ---------------------------
MILTON RADUTZKY                              JONATHAN LIEBER

Address for Notices:                         Address for Notices:

c/o Joyva Corporation                        271 Hamilton Road
53 Varick Avenue                             Chappaqua, NY 10514
Brooklyn, NY 11237                           Telephone:
Telephone:                                   Facsimile:
Facsimile:


                         
LEONARD LOVENTHAL TRUST                      FIFTH THIRD BANK TR


By                                           By
  -----------------------------                ---------------------------

Address for Notices:                         Address for Notices:
3150 North Lakeshore Drive, #20A             38 Fountain Square Plaza
Chicago, IL 60657                            M.D. #1090C4
Telephone:                                   Cincinnati, OH 45263
Facsimile:                                   Telephone:
                                             Facsimile:


                                      14
<PAGE>

EFFREY A. WELLECK REVOCABLE                  R. CHRISTOPHER WEBER/
TRUST U/A/D                                  NANCY LEE MCGOWAN JTWROS


By                                           By
 -----------------------------                 -------------------------
  Jeffrey A. Welleck, Trustee                   R. Christopher Weber

                                             By
                                               -------------------------
                                                Nancy Lee McGowan

Address for Notices:                         Address for Notices:

1414 Sheridan Road                           417 Sheffield Road
Highland Park, IL 60035                      Cincinnati, OH 45240
Telephone:                                   Telephone:
Facsimile:                                   Facsimile:


                                      15
<PAGE>

HIRSCH LIVING TRUST U/T/D 10/30/90           THE LEHMAN FAMILY TRUST


By                                           By
  -----------------------------                -------------------------
     Peter Hirsch, Trustee                      Jack Lehman, Trustee

Address for Notices:                         Address for Notices:

466 17th Street                              2265 Geronimo Way
Santa Monica, CA 90402                       Las Vegas, Nevada 89109

Telephone:                                   Telephone:
Facsimile:                                   Facsimile:


- -----------------------------                ---------------------------
ROBERT MOORE                                 KRAIG T. KITCHLIN

Address for Notices:                         Address for Notices:

3475 Berry Dr.                               4231 Hunt Club Lane
Studio City, CA 91604-4155                   Westlake Village, CA 91361

Telephone:                                   Telephone:
Facsimile:                                   Facsimile:


                                      16
<PAGE>

- -----------------------------                ---------------------------
ANDREW M. SCHOUN                             LINDA PARK

Address for Notices:                         Address for Notices:

150 Columbus Ave., #23D                      14954 Corona Del Mar
New York, NY 10023                           Pacific Palisades, CA 90272

Telephone:                                   Telephone:
Facsimile:                                   Facsimile:


- -----------------------------                ---------------------------
DOUGLAS S. FRANKEL                           ROBBIE LEE

Address for Notices:                         Address for Notices:

833 17th  Street, #3                         6840 District Blvd. 
Santa Monica, CA 90403                       Bakersfield, CA 93313

Telephone:                                   Telephone:
Facsimile:                                   Facsimile:


                                      17
<PAGE>

- -----------------------------                ---------------------------
KENNY ELDRIDGE                               JEFFREY S. AMLING

Address for Notices:                         Address for Notices:

11255 SW 93rd Court                          207 Jamaica Lane
Miami, FL 33176                              Palm Beach, FL  33480

Telephone:                                   Telephone:
Facsimile:                                   Facsimile:


- -----------------------------                ---------------------------
CHARLES CAREY                                DAVID JACOBS

Address for Notices:                         Address for Notices:

70 Woodland Road                             155 East 31st Street, Apt. 10K
Maplewood, NJ 07040                          New York, NY 10016

Telephone:                                   Telephone:
Facsimile:                                   Facsimile:


                                      18
<PAGE>

- -----------------------------                ---------------------------
SCOTT WIELER                                 HOWARD LOEWENBERG

Address for Notices:                         Address for Notices:

811 St. Georges Road                         8523 Huntspring Drive
Baltimore, MD 21210                          Lutherville, MD 21093

Telephone:                                   Telephone:
Facsimile:                                   Facsimile:


- -----------------------------                ---------------------------
DREW MARCUS                                  DOUG MITCHELSON

Address for Notices:                         Address for Notices:

47 Birchtree Lane                            141 East 56th Street, Apt. 9H
Greenwich, CT 06830                          New York, NY 10019

Telephone:                                   Telephone:
Facsimile:                                   Facsimile:


                                      19

<PAGE>
                                      EXHIBIT F

                        (Exhibit A to Shareholders Agreement)


                              NATIONAL MEDIA CORPORATION

                                  IRREVOCABLE PROXY

     The undersigned hereby grants to Temporary Media Co., LLC, a Delaware 
limited liability company ("TMC"), an irrevocable proxy, with full power of 
substitution, to vote, or to execute and deliver written consents or 
otherwise act with respect to, all shares of capital stock (the "Stock") of 
National Media Corporation ("NMC") now owned or hereafter acquired by the 
undersigned as fully, to the same extent and with the same effect as the 
undersigned might or could do under any applicable laws or regulations 
governing the rights and powers of stockholders of a Delaware corporation in 
connection with the election of directors of NMC.  The undersigned hereby 
affirms that this proxy is given as a condition of that certain Shareholders 
Agreement dated as of October 23, 1998, between the undersigned, NMC, TMC and 
others and as such is coupled with an interest and is irrevocable.  This 
proxy shall expire at 5:00 p.m. Pacific Time on October 26, 1999.  All 
proxies heretofore given are hereby revoked.  Neither the death nor 
incapacity of the undersigned nor any transfer or assignment of any Stock 
shall cause a revocation of this proxy.

     THIS PROXY SHALL REMAIN IN FULL FORCE AND EFFECT AND BE ENFORCEABLE 
AGAINST ANY DONEE, TRANSFEREE OR ASSIGNEE OF THE STOCK.

     Dated this 23rd day of October, 1998.



                                       ------------------------------------
                                       (Signature of Stockholder)



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