E4L INC
S-3, 2000-01-13
CATALOG & MAIL-ORDER HOUSES
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<PAGE>

   As filed with the Securities and Exchange Commission on January 13, 2000

                             Registration No. 333- _

- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                ----------------

                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                                 ---------------

                                    e4L, INC.
             (Exact name of registrant as specified in its charter)

                                    DELAWARE
         (State or other jurisdiction of incorporation or organization)

                                   13-2658741
                     (I.R.S. Employer Identification Number)

                             15821 VENTURA BOULEVARD
                                    5TH FLOOR
                          LOS ANGELES, CALIFORNIA 91436
                    (Address of principal executive offices)

                               DANIEL M. YUKELSON
   EXECUTIVE VICE PRESIDENT/FINANCE AND CHIEF FINANCIAL OFFICER, AND SECRETARY
                             15821 VENTURA BOULEVARD
                                    5TH FLOOR
                          LOS ANGELES, CALIFORNIA 91436
                     (Name and address of agent for service)

                                 (818) 461-6400
          (Telephone number, including area code, of agent for service)
                               ------------------

Approximate date of commencement of proposed sale to the public: As soon as
practicable after the Registration Statement becomes effective.

If the only securities being registered on this form are being offered pursuant
to dividend or interest reinvestment plans, check the following box: / /

If any of the securities being registered on this form are to be offered on a
delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or interest
investment plans. Check the following box. /X/

If this form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the Securities Act registration statement number of the earlier effective
registration statement for the same offering. / /

If this form is a post-effective amendment filed pursuant to Rule 462(c) under
the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. / /

If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box./ /


<PAGE>


                                          CALCULATION OF REGISTRATION FEE


<TABLE>
<CAPTION>
                                                             Proposed              Proposed           Amount of
      Title of Securities           Amount to be         Maximum Offering      Maximum Aggregate    Registration
       to be Registered              Registered           Price Per Share       Offering Price           Fee

<S>                               <C>                   <C>                   <C>                 <C>

  Common Stock, par value
  $.01 per share                       600,000            $3.0625/share (1)        $1,837,500(1)      $485.10(1)
- -------------------------------------------------------------------------------------------------------------------

</TABLE>


(1)    Based on the average of the high and low trading price of the
       Registrant's Common Stock as reported by the New York Stock Exchange on
       January 12, 2000, as estimated solely for the purpose of calculating the
       registration fee in accordance with Rule 457(c) under the Securities Act
       of 1933.


THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL FILE
A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION STATEMENT
SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF THE
SECURITIES ACT OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON
SUCH DATE AS THE SECURITIES AND EXCHANGE COMMISSION ("SEC"), ACTING PURSUANT TO
SAID SECTION 8(a), MAY DETERMINE.


<PAGE>


                    SUBJECT TO COMPLETION - JANUARY 13, 2000

                                   PROSPECTUS

                                    e4L, INC.
                             15821 VENTURA BOULEVARD
                                    5TH FLOOR
                          LOS ANGELES, CALIFORNIA 91436
                                 (818) 461-6400
                      ------------------------------------

                         600,000 SHARES OF COMMON STOCK
                      ------------------------------------


         Selling Stockholders are offering and selling up to 600,000 shares of
common stock. The Selling Stockholders may acquire the shares of common stock
offered pursuant to this Prospectus upon exercise of warrants or upon
satisfaction of e4L's obligations to the holders of Series E Convertible
Preferred Stock.

         The Selling Stockholders may offer the shares of common stock through
public or private transactions, on the New York Stock Exchange, at prevailing
market prices, or at privately negotiated prices.

         e4L's common stock is listed on the New York Stock Exchange under the
symbol "ETV." On January 12, 2000, the closing sale price for the common stock,
as quoted on the New York Stock Exchange, was $2.875 per share.


               SEE "RISK FACTORS" BEGINNING ON PAGE 4 FOR CERTAIN
         INFORMATION THAT SHOULD BE CONSIDERED BY PROSPECTIVE INVESTORS.
                      ------------------------------------

NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SHARES OF COMMON STOCK OR
DETERMINED IF THIS PROSPECTUS IS TRUTHFUL OR COMPLETE. ANY REPRESENTATION TO THE
CONTRARY IS A CRIMINAL OFFENSE.



                The date of this Prospectus is                  .
                                              ------------------


<PAGE>



         The information in this Prospectus is not complete and may be changed.
The selling stockholders may not sell these securities until the registration
statement filed with the Securities and Exchange Commission is effective. This
Prospectus is not an offer to sell these securities and it is not soliciting an
offer to buy these securities in any state where the offer or sale is not
permitted.

                                TABLE OF CONTENTS



<TABLE>

<S>                                                                                                             <C>

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS.................................................................3

RISK FACTORS......................................................................................................4

THE COMPANY.......................................................................................................7

USE OF PROCEEDS...................................................................................................8

SELLING STOCKHOLDERS..............................................................................................9

PLAN OF DISTRIBUTION.............................................................................................11

LEGAL MATTERS....................................................................................................11

EXPERTS  ........................................................................................................11

INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE..................................................................13

WHERE YOU CAN GET MORE INFORMATION...............................................................................13

</TABLE>



                                       -2-

<PAGE>


                SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

         Some of the statements contained in this Prospectus discuss future
expectations, contain projections of results of operations or financial
condition or state other "forward-looking" information regarding e4L and its
subsidiaries. Those statements are subject to known and unknown risks,
uncertainties and other factors that could cause the actual results to differ
materially from those contemplated by the statements. The forward-looking
information is based on various factors and has been derived using numerous
assumptions.

         Important factors that may cause e4L's actual results to differ from
projections include, for example,

         -   the success or failure of e4L's efforts to implement its business
             strategies;

         -   competition for products and media time;

         -   the ability to raise sufficient capital to expand e4L's business;

         -   the ability to develop or obtain rights to successful new products
             and ability to exploit alternative distribution channels such as
             wholesale/retail and electronic commerce;

         -   the ability to attract and retain quality employees and talented
             performers for e4L's direct response television programming; and

         -   other risks which may be described in e4L's future filings with the
             SEC.


                                       -3-

<PAGE>


                                  RISK FACTORS

         You should carefully consider each of the following factors and other
information in this prospectus before deciding to invest in shares of e4L's
Common Stock.

e4L HAS HISTORICALLY SUFFERED LOSSES WHICH HAS ADVERSELY AFFECTED CASH FLOW

         e4L incurred significant losses in four of its last five fiscal years.
e4L also reported a net loss of approximately $43.6 million for fiscal year 1999
and a loss of $10.7 million during the six months ended September 30, 1999.
Because of e4L's historical financial condition as well as other unfavorable
conditions, e4L developed a business plan and has begun implementing new
strategies designed to increase net revenue, reduce costs and return it to
profitability. If the business plan does not adequately address the
circumstances and situations which resulted in e4L's historic poor performance,
e4L would be required to seek alternative forms of financing, the availability
of which is uncertain, or be forced to go out of business.

THE DIRECT RESPONSE MARKETING AND ELECTRONIC COMMERCE INDUSTRIES ARE EXTREMELY
COMPETITIVE

         e4L experiences extreme competition for products, customers and media
access in the direct response marketing and electronic commerce industries.
Accordingly, to be successful, e4L must:

         -   Accurately predict consumer needs and market conditions, including
             consumers' acceptance of the Internet as a medium for commerce and
             competition;
         -   Introduce successful products;
         -   Produce compelling direct response television programs and Internet
             sales initiatives;
         -   Acquire appropriate amounts of media time;
         -   Manage its media time effectively;
         -   Fulfill customer orders timely and efficiently;
         -   Provide courteous and informative customer service;
         -   Maintain adequate vendor relationships and terms;
         -   Enhance successful products to generate additional sales;
         -   Expand the methods used to sell products, including greater use of
             the Internet as a sales medium;
         -   Expand in existing geographic markets; and
         -   Integrate acquired companies and businesses efficiently.

         e4L's historical operating results were primarily caused by delays in
product introductions, lack of successful products, failure to adequately
leverage its global spending and economic conditions in the Asian (including the
South Pacific Rim) market. More recently, reduced media availability and limited
new products have negatively affected e4L's operating results. e4L actively
seeks out new products, new sources of products and alternative distribution
channels, including wholesale/retail and the Internet. e4L cannot be certain
that inventors and product manufacturers will select it to market their
products. Significant delays in product introductions or a lack of successful
products could prevent e4L from selling adequate amounts of its products and
otherwise have a negative effect on e4L's business.

e4L DEPENDS UPON FOREIGN SALES FOR REVENUE, WHICH EXPOSES e4L TO ADDITIONAL
RISKS

         e4L markets products to consumers in over 70 countries. In recent
years, e4L has derived approximately forty percent of its net revenue from sales
to customers outside the United States and Canada. e4L's largest international
markets are Europe and Asia, primarily Japan, Australia and New Zealand. The
economic environment in the Asian region has had and, for the foreseeable
future, may continue to have, an adverse effect on e4L. e4L's international
expansion has caused an increase in its working capital requirements due to the
additional time required to deliver products abroad and receive payment from
foreign countries.

         While e4L's foreign operations have the advantage of airing direct
response television programs that have already proven successful in the United
States, as well as successful direct response television programs produced by
other direct marketing companies with limited media access and distribution
capabilities, there can be no assurance that e4L's foreign operations will
continue to generate similar revenue or operate profitability. Competition in
the international marketplace is intense. In addition, e4L is subject to many
risks associated with doing business abroad including:

         -   adverse fluctuations in currency exchange rates;

         -   transportation delays and interruptions;

         -   political and economic disruptions;


                                       -4-

<PAGE>


         -   the imposition of tariffs and import and export controls; and

         -   increased customs or local regulations.

         The occurrence of any of these risks could have an adverse effect on
e4L's business.

AS e4L ENTERS NEW MARKETS, IT IS CONFRONTED WITH NEW AND COMPLEX ISSUES

         As e4L enters new markets, it is faced with the uncertainty of never
having done business in that country's particular commercial, political and
social environment. Accordingly, despite e4L's best efforts, the likelihood of
success is unpredictable for reasons particular to each new market. For example,
e4L's success in any new market is based primarily on strong product acceptance
by consumers in the new market. It is also possible that, despite e4L's
apparently successful entrance into a new market, some unforeseen circumstance
could arise which would limit e4L's ability to continue to do business, operate
profitability or to expand in that new market.

e4L DEPENDS ON THE INTRODUCTION OF SUCCESSFUL NEW PRODUCTS TO BE PROFITABLE

         e4L is dependent on its continuing ability to introduce successful new
products to supplement or replace existing products as they mature through their
product life cycles. e4L's five most successful products each year typically
account for a substantial amount of e4L's annual net revenue. Generally, e4L's
successful products change from year to year. Accordingly, e4L's future results
of operations depend on its ability to introduce successful products
consistently and to capture the full revenue potential of each product at all
stages of consumer marketing and distribution channels during the product's life
cycle.

         In addition to a supply of successful new products, e4L's revenue and
results of operations depend on a positive customer response to its direct
response television programming and the effective management of product
inventory and media time. Consumer response to e4L's programming depends on many
variables, including the appeal of the products being marketed, the
effectiveness of the direct response program, the availability of competing
products and the timing and frequency of program airings. We cannot assure you
that e4L's programming will receive market acceptance.

         e4L must have an adequate supply of inventory to meet consumer demand.
Most of e4L's products have a limited market life, so it is extremely important
that e4L generate maximum sales during this time period. If production delays or
shortages, poor inventory management or inadequate cash flow prevent e4L from
maintaining sufficient inventory, e4L could lose potential product sales, which
may never be recouped. In addition, unanticipated obsolescence of a product may
occur or problems may arise regarding regulatory, intellectual property, product
liability or other issues which adversely affect future sales of a product even
though e4L may still hold a large quantity of the product in inventory.
Accordingly, e4L's ability to maintain systems and procedures to effectively
manage its inventory is of critical importance to e4L's cash flow and results of
operations.

         The average product life cycle in the United States and internationally
is less than two years. Generally, products generate their most significant
revenue in their first year of sales. In addition, e4L must adapt to market
conditions and competition as well as other factors which may cut short a
product's life cycle and adversely affect e4L's results of operations.

         e4L offers a limited money-back guarantee on all of its products if the
customer is not fully satisfied. Accordingly, e4L's results of operations may be
adversely affected by product returns under e4L's guarantee, its product
warranty or otherwise. Although e4L establishes reserves against product returns
which it believes are adequate based on product mix and returns history, e4l
cannot assure you that it will not experience unexpectedly high levels of
product returns which exceed the reserves for that product. If product returns
do exceed reserves, e4L's results of operations would be adversely affected.

e4L DEPENDS ON THIRD PARTY MANUFACTURERS AND SERVICE PROVIDERS FOR MANY OF ITS
ACTIVITIES

         Substantially all of e4L's products are manufactured by other domestic
and foreign companies. In addition, e4L utilizes other companies to fulfill
orders placed for e4L's products and to provide telemarketing services. If e4L's
suppliers are unable, either temporarily or permanently, to deliver products to
e4L in time to fulfill sales orders, it could have a negative effect on e4L's
results of operations. Moreover, because the time from the initial approval of a
product by e4L's product development department until the first sale of a
product must be short, e4L must be able to cause its product manufacturers to
quickly produce high-quality, reasonably priced products for e4L to sell.
However, because e4L's primary product manufacturers are foreign companies which
require longer lead times for products, any delay


                                       -5-

<PAGE>


in production or delivery would adversely affect sales of the product and e4L's
results of operations. In addition, e4L's use of foreign manufacturers further
exposes e4L to the general risks of doing business abroad.

e4L MUST BE ABLE TO ACQUIRE AND EFFECTIVELY USE MEDIA TIME TO SELL PRODUCTS AND
BUILD BRAND AWARENESS

         e4L must have access to media time to televise its direct response
television programming on cable and broadcast networks, network affiliates and
local stations. e4L purchases a significant amount of media time from cable
television and satellite networks, which assemble programming for transmission
to cable system operators. If demand for airtime increases, cable system
operators and broadcasters may limit the amount of time available for these
broadcasts. Larger multiple cable system operators also sell 'dark' time, (i.e.,
the hours during which a network does not broadcast its own programming) to
third parties which may cause prices for such media to rise. Significant
increases in the cost of media time or significant decreases in e4L's access to
media could negatively impact e4L. In addition, periodic world events may limit
e4L's access to air time and reduce the number of persons viewing e4L's direct
response programming in one or more markets, which would negatively impact e4L
for these periods.

         Recently, international media suppliers have begun to negotiate for
fixed media rates and minimum revenue guarantees, each of which increase e4L's
cost of media and risk. In addition to acquiring adequate amounts of media time,
e4L's business depends on its ability to manage efficiently its acquisitions of
media time, by analyzing the need for, and making purchases of, long term media
and spot media. e4L must also properly allocate its available airtime among its
current library of direct response television programs. Whenever e4L makes
advance purchases and commitments to purchase media time, it must manage the
media time effectively, because the failure to do so could negatively affect
e4L's business. If e4L cannot use all of the media time it has acquired, it
attempts to sell its excess media time to others. However, e4L cannot assure you
that it will be able to use or sell its excess media time.

         In April 1998, e4L began leasing a twenty-four hour transponder on the
Eutelstat Satellite, which broadcasts across Europe. e4L has incurred
significant start-up costs in connection with the transponder lease. If e4L is
unable to use effectively or sell the remaining transponder media time, e4L's
future operations could be negatively affected. During the year ended March 31,
1999, e4L classified a portion of this contract as unfavorable and recorded a
$5.3 million unusual charge.

e4L HAS BEEN SUBJECT TO NUMEROUS LAWSUITS AND REGULATORY ACTIONS

         There have been many lawsuits against companies in the direct marketing
industry. In recent years, e4L has been involved in significant legal
proceedings and regulatory actions by the Federal Trade Commission and Consumer
Products Safety Commission, which have resulted in significant costs and charges
to e4L. In addition, e4L, its wholly owned subsidiary, Positive Response
Television, Inc. and Positive Response's chief executive officer are subject to
FTC consent orders which require them to submit periodic compliance reports to
the FTC. Any additional FTC or CPSC violations or significant new litigation
could have an adverse effect on e4L's business.

e4L IS EXPOSED TO PRODUCT LIABILITY CLAIMS BY CONSUMERS

         Products sold by e4L may expose it to potential liability from damage
claims by users of the products. In certain instances, e4L is able to obtain
contractual indemnification rights against these liabilities from the
manufacturers of the products. In addition, e4L generally requires its
manufacturers to carry product liability insurance. However, e4L cannot be
certain that manufacturers will maintain this insurance or that their coverage
will be adequate to cover all claims. In addition, e4L cannot be certain that it
will be able to maintain its insurance coverage or obtain additional coverage on
acceptable terms, or that its insurance will provide adequate coverage against
all claims.

e4L COMPETES WITH MANY OTHER TYPES OF COMPANIES FOR CUSTOMERS

         e4L competes directly with companies which generate sales from direct
response television programs and other direct marketing and electronic commerce
companies. e4L also competes with a large number of consumer product retailers,
many of which have substantially greater financial, marketing and other
resources than e4L. Some of these retailers have recently begun, or indicated
that they intend to begin, selling products through direct response marketing
methods, including sales in various e-commerce channels, such as the Internet.
e4L also competes with companies that make imitations of e4L's products at
substantially lower prices, which may be sold in department stores, pharmacies,
general merchandise stores and through magazines, newspapers, direct mail
advertising, catalogs and the Internet.

e4L PLACES GREAT RELIANCE ON ITS KEY PERSONNEL

         e4L's executive officers have substantial experience and expertise in
direct response sales and marketing, electronic commerce and media. In addition,
e4L is highly dependent on certain of its employees responsible for


                                       -6-

<PAGE>


product development and production of direct response television programs. If
any of these individuals leave e4L, e4L's business could be negatively affected.

e4L'S BUSINESS IS AFFECTED BY SEASONALITY ISSUES

         e4L's revenue varies throughout the year. e4L's revenue has
historically been highest in its third and fourth fiscal quarters and lower in
its first and second fiscal quarters due to fluctuations in the number of
television viewers. These seasonal trends have been and may continue to be
affected by the timing and success of new product offerings and the potential
growth in e4L's electronic commerce businesses.

e4L'S STOCK PRICE MAY BE ADVERSELY AFFECTED BY SALES OF ITS CONVERTIBLE
SECURITIES

         Sales of a substantial number of shares of e4L's common stock in the
public market could adversely affect the market price of e4L's common stock
outstanding. As of November 30, 1999, there are approximately 35.7 million
shares of e4L Common Stock outstanding, nearly all of which are freely tradable.
In addition, approximately 45.0 million shares of e4L Common Stock are currently
reserved for issuance upon the exercise of outstanding options and warrants and
the conversion of convertible preferred stock. For example, approximately 16.6
million shares of Common Stock may be issued to holders of e4L's Series D
Convertible Preferred Stock (based on a conversion price of $1.073125 per share)
and approximately 10.9 million shares of Common Stock may be issued to holders
of e4L's Series E Convertible Preferred Stock (based on a conversion price of
$1.50 per share and not including any shares of common stock that are issuable
to holders of Series E Convertible Preferred Stock in satisfaction of the
one-year 4% premium payable upon conversion).

                                   THE COMPANY

           e4L is principally engaged in the use of direct response
transactional television programming, also known as infomercials,
wholesale/retail distribution and electronic commerce, to sell consumer products
worldwide. e4L manages all phases of direct marketing for the majority of its
consumer products in both the United States and international markets, including
product selection and development, manufacturing by third parties, production
and broadcast of direct response programs, order processing and fulfillment and
customer service.

           e4L is engaged in direct marketing of consumer products in the United
States through its wholly-owned subsidiary, Quantum North America, Inc.
(formerly Media Arts International, Ltd. and d/b/a e4L North America), which e4L
acquired in 1986, and internationally through its wholly-owned subsidiaries:
Quantum International Limited, which e4L acquired in 1991; Quantum Prestige
Limited, through which e4L operates in New Zealand and in all Asian countries
other than Japan; Quantum International (Japan) Company Limited, which e4L
formed in June 1995; and Suzanne Paul Holdings Pty Limited and its operating
subsidiaries which e4L acquired in July 1996. e4L produces television
programming through e4L Television (formerly d/b/a DirectAmerica Corporation),
which e4L acquired in October 1995.

           e4L is a Delaware corporation, with its principal executive offices
located at 15821 Ventura Boulevard, 5th Floor, Los Angeles, California 91436,
and its telephone number is (818) 461-6400.


                                       -7-

<PAGE>


                                 USE OF PROCEEDS

           e4L will not receive any proceeds from the sale of the shares of
Common Stock offered by the Selling Stockholders pursuant to this Prospectus.
The Selling Stockholders will remit to e4L the exercise price of the warrants in
connection with an exercise of such securities. e4L will use the proceeds from
such warrant exercises for working capital purposes.



                                       -8-

<PAGE>


                              SELLING STOCKHOLDERS

           The following table sets forth the name of the Selling Stockholders,
the number of shares of Common Stock beneficially owned by each Selling
Stockholder as of January 12, 2000, and the number of shares of Common Stock
which may be offered for sale pursuant to this Prospectus by each Selling
Stockholder. The Offered Shares may be offered from time to time by each Selling
Stockholder named below. See "Plan of Distribution." However, the Selling
Stockholders are under no obligation to sell all or any portion of the shares of
Common Stock offered hereby, nor is any Selling Stockholder obligated to sell
such shares of Common Stock immediately under this Prospectus. Because the
Selling Stockholders may sell all or part of the shares of Common Stock offered
hereby, no estimate can be given as to the number of shares of Common Stock that
will be held by each Selling Stockholder upon termination of any offering made
hereby.

           Pursuant to Rule 416(a) under the Securities Act, the shares of
Common Stock issuable in respect of the warrants are subject to adjustment by
reason of stock splits, stock dividends and other similar transactions in the
Common Stock.



<TABLE>
<CAPTION>

                                                                                       Common Shares Beneficially
                                                                                        Owned After Offering (1)
                                             Number of Common                          --------------------------
       Name of Selling Stockholder          Shares Beneficially      Common Shares                     Percent of
                                          Owned Prior to Offering   Offered Hereby       Number       Outstanding

<S>                                       <C>                       <C>                 <C>           <C>
The Media Group, Inc.                              266,667               266,667            0              0
Bochetto & Lentz, P.C.                             133,333               133,333            0              0
 Jeffrey S. Amling                                   1,927                 1,927            0              0
Mark Armbruster                                        326                   326            0              0
D. Geoff Armstrong                                   1,634                 1,634            0              0
Frank Bodenchack                                     2,172                 2,172            0              0
Charles Carey                                          241                   241            0              0
Mark Cuban                                           2,410                 2,410            0              0
Douglas Frankel                                        483                   483            0              0
William Gerlach                                      4,818                 4,818            0              0
Gruber/McBaine International                         5,786                 5,786            0              0
Hirsch Living Trust vdt 10/30/90                       964                   964            0              0
Benjamin Homel                                         964                   964            0              0
David Jacobs                                           483                   483            0              0
Jacor Communications, Inc.                          96,426                96,426            0              0
Casey Kasem, Inc. Retirement Trust                     653                   653            0              0
Kraig Kitchin                                        1,928                 1,928            0              0
Ross & Rebecca Kudwitt                                 326                   326            0              0
Laguintas Partners, L.P.                            18,321                18,321            0              0
Robert Lee                                             483                   483            0              0
Lehman Family Trust                                    964                   964            0              0
Stephen C. Lehman                                   34,433                34,433            0              0
Howard Loewenberg                                      723                   723            0              0
Drew Marcus                                            772                   772            0              0
Douglas D. and Andrea T. Mitchelson                    192                   192            0              0
Robert Moore                                         1,928                 1,928            0              0
Wilhelmina Nuehring Family Trust                     1,722                 1,722            0              0
Harry Radutzky                                         483                   483            0              0
S/L Trilling Trust                                   2,411                 2,411            0              0
David and Sonia Salzman                              8,088                 8,088            0              0

</TABLE>


                                       -9-

<PAGE>


<TABLE>
<CAPTION>
                                                                                       Common Shares Beneficially
                                             Number of Common                            Owned After Offering (1)
       Name of Selling Stockholder          Shares Beneficially      Common Shares                     Percent of
                                          Owned Prior to Offering   Offered Hereby       Number       Outstanding

<S>                                       <C>                       <C>                 <C>           <C>

Andrew M. Schuon                                       483                   483            0              0
Talisman Capital Opportunity Fund                    4,248                 4,248            0              0
Charles Thornstrom                                   2,172                 2,172            0              0
Scott Wieler                                           483                   483            0              0
Robert Wilson                                          326                   326            0              0
Robert Wunsch                                          172                   172            0              0
Robert Wunsch FBO Margaret and John
Scott                                                   57                    57            0              0

</TABLE>


- ---------------

(1)      Assumes the sale of all shares of Common Stock offered hereby. e4L is
         not aware of any plans of the Selling Stockholders to dispose of their
         Common Stock.



                                      -10-

<PAGE>



                              PLAN OF DISTRIBUTION

         The shares of Common Stock are being offered on behalf of each of the
Selling Stockholders and e4L will not receive any proceeds from the Offering.
The shares of Common Stock may be sold or distributed from time to time by each
Selling Stockholder, or by pledgees, donees or transferees of, or other
successors in interest to, each Selling Stockholder, directly to one or more
purchasers (including pledgees) or through brokers, dealers, agents or
underwriters who may act solely as agent or may acquire such shares as
principals, at market prices prevailing at the time of sale, at prices related
to such prevailing market prices, at negotiated prices, or at fixed prices,
which may be subject to change. The sale of the shares of Common Stock may be
effected in one or more of the following methods: (i) ordinary brokers'
transactions, which may include long or short sales; (ii) transactions involving
cross or block trades or otherwise on the New York Stock Exchange; (iii)
purchases by brokers, dealers or underwriters as principal and resale by such
purchasers for their own accounts pursuant to this Prospectus; (iv) "at the
market" to or through market makers or into established trading markets,
including direct sales to purchasers or sales effected through agents; (v) or
any other exchange on which the Common Stock is listed (including any
over-the-counter listing service); (vi) any combination of the foregoing, or by
any other legally available means. In addition, each Selling Stockholder or its
successor in interest may enter into hedging transactions with broker-dealers
who may engage in short sales of shares of Common Stock in the course of hedging
the position they assume with such Selling Stockholder. Each Selling Stockholder
or its successor in interest may also enter into option or other transactions
with broker-dealers that require the delivery by such broker-dealers of the
shares of Common Stock, which shares of Common Stock may be resold thereafter
pursuant to this Prospectus. There can be no assurance that all or any of the
shares of Common Stock will be issued to, or sold by, each Selling Stockholder.

         Brokers, dealers, underwriters or agents participating in the sale of
the shares of Common Stock as agents may receive compensation in the form of
commissions, discounts or concessions from each Selling Stockholder and/or
purchasers of the Common Stock for whom such broker-dealers may act as agent, or
to whom they may sell as principal, or both (which compensation to a particular
broker-dealer may be less than or in excess of customary commissions). Each
Selling Stockholder and any broker-dealers or other persons who act in
connection with the sale of the Common Stock hereunder may be deemed to be
"Underwriters" within the meaning of the Securities Act, and any commission they
receive and proceeds of any sale of such shares may be deemed to be underwriting
discounts and commissions under the Securities Act. Neither e4L nor any of the
Selling Stockholders can presently estimate the amount of such compensation. e4L
knows of no existing arrangements between any Selling Stockholders and any other
stockholders, broker, dealer, underwriter or agent relating to the sale or
distribution of the shares of Common Stock.

         A Selling Stockholder may decide not to sell any shares. e4L cannot
assure you that any Selling Stockholder will use this prospectus to sell any or
all of the shares of Common Stock. Any shares covered by this prospectus which
qualify for sale pursuant to Rule 144 or Rule 144A of the Securities Act may be
sold under Rule 144 or Rule 144A rather than pursuant to this prospectus. In
addition, a Selling Stockholder may transfer, devise or gift the shares by other
means not described in this prospectus.

         Each Selling Stockholder and any other persons participating in the
sale or distribution of the Common Stock will be subject to applicable
provisions of the Exchange Act and the rules and regulations thereunder, which
provisions may limit the timing of purchases and sales of any of the Common
Stock by any Selling Stockholder or any other such persons. The foregoing may
affect the marketability of the Common Stock.

         e4L will pay substantially all of the expenses incident to the
registration, offering and sale of the Common Stock to the public other than
commissions or discounts of underwriters, broker-dealers or agents. e4L has also
agreed to indemnify each Selling Stockholder and certain related persons against
certain liabilities, including liabilities under the Securities Act.


                                  LEGAL MATTERS

         The validity of the shares of Common Stock offered hereby has been
passed upon for e4L by e4L's outside legal counsel, Klehr, Harrison, Harvey,
Branzburg & Ellers LLP, Philadelphia, Pennsylvania.


                                     EXPERTS

         The consolidated financial statements and schedule of e4L, Inc.
appearing in e4L's Annual Report (Form 10-K) for the year ended March 31, 1999
have been audited by Ernst & Young LLP, independent auditors, as set forth in
their report thereon included therein and incorporated herein by reference. Such
consolidated financial statements and



                                      -11-

<PAGE>



schedule are incorporated herein by reference in reliance upon such report given
on the authority of such firm as experts in accounting and auditing.



                                      -12-

<PAGE>


                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The SEC allows companies to "incorporate by reference" the information
filed with them, which means that e4L can disclose important information to you
by referring you to those documents. The information incorporated by reference
is considered to be part of this Prospectus and information e4L files later with
the SEC will automatically update and supersede this information. e4L
incorporates by reference the documents listed below and any future filings it
will make with the SEC under Sections 13(a), 13(c), 14 or 15(d) of the
Securities Exchange Act of 1934:

         (a) e4L's Annual Report on Form 10-K for the fiscal year ended March
             31, 1999;

         (b) e4L's Quarterly Report on Form 10-Q for the quarters ended June 30,
             1999 and September 30, 1999;

         (c) e4L's Current Reports on Form 8-K dated June 8, 1999, August 30,
             1999 and September 22, 1999;

         (d) e4L's Proxy Statements on Schedule 14A, dated August 23, 1999 and
             December 16, 1999; and

         (e) the description of e4L's Common Stock contained in e4L's
             Registration Statement on Form 8-A, dated August 28, 1990,
             including all amendments and reports filed for the purpose of
             updating such description.


         This Prospectus is part of a registration statement e4L filed with the
SEC. You should rely only on the information or representations provided in this
Prospectus. e4L has authorized no one to provide you with different information.
e4L is not offering or selling these securities in any state where the offer or
sale is not permitted. You should not assume that the information in this
Prospectus is accurate as of any date other than the date stated on the front
cover page of this Prospectus.

         e4L will provide without charge to each person to whom this Prospectus
is delivered, upon written or oral request, a copy of any or all of such
documents which are incorporated herein by reference. You should direct your
requests for copies to e4L, Inc., 15821 Ventura Boulevard, 5th Floor, Los
Angeles, California 91436; Attention: Investor Relations, telephone number (818)
461-6400, facsimile number (818) 461-6525.


                       WHERE YOU CAN GET MORE INFORMATION


         At your request, e4L will provide you, without charge, a copy of any
exhibits to e4L's Registration Statement. If you would like more information,
write or call e4L at:

                      e4L, Inc.
                      Attention:  Investor Relations
                      15821 Ventura Boulevard, 5th Floor
                      Los Angeles, California  91436
                      Telephone:  (818) 461-6400
                      Facsimile: (818) 461-6530

         e4L's fiscal year ends on March 31. e4L intends to provide to its
stockholders annual reports containing audited financial statements and other
appropriate reports. In addition, e4L files annual, quarterly and current
reports, proxy statements and other information with the SEC. You may read and
copy any reports, statements or other information e4L files at the SEC's public
reference room in Washington, D.C. You can request copies of these documents,
upon payment of a duplicating fee, by writing to the SEC. Please call the SEC at
1-800-SEC-0330 for further information on the operation of the public reference
rooms. e4L's SEC filings are also available to the public on the SEC's Internet
site at http\\www.sec.gov.


                                      -13-

<PAGE>


<TABLE>

<S>                                              <C>
No dealer, salesman or any other person
has been authorized to give any
information or to make any representations
not contained in this Prospectus in              600,000 SHARES OF COMMON STOCK
connection with the offering described
herein and, if given or made, such                       e4L, INC.
information or representation must not be
relied upon as having been authorized by
e4L or the Selling Stockholders. This
Prospectus does not constitute an offer
to sell or a solicitation of an offer to
buy a security other than the shares of
Common Stock offered hereby, nor does it                   -------
constitute an offer to sell or a
solicitation of an offer to buy any of                   PROSPECTUS
the securities offered hereby in any
jurisdiction to any person to whom it is                   -------
unlawful to make such offer or
solicitation in such jurisdiction. Neither
the delivery of this Prospectus nor any sale
made hereunder shall, under any circumstances,
create any implication that the information
contained herein is correct as of any date
subsequent to the date hereof.



                                                      JANUARY 13, 2000

</TABLE>


<PAGE>


                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

         The following is an itemized statement of the estimated amounts of all
expenses payable by e4L in connection with the registration of the shares of
Common Stock offered hereby, other than underwriting discounts and commissions:

<TABLE>

          <S>                                                                           <C>

          Registration Fee--Securities and Exchange Commission...................       $   485.10
         *Blue Sky fees and expenses.............................................       $ 1,000.00
         *Accountants' fees and expenses ........................................       $ 5,000.00
         *Legal fees and expenses ...............................................       $ 5,000.00
         *Printing and EDGAR expenses ...........................................       $ 1,000.00
         *Miscellaneous .........................................................       $ 1,000.00
                                                                                         ---------
                  Total .........................................................       $ 13,485.10
                                                                                         =========

</TABLE>


- ------------------

* Estimate


ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

         e4L has adopted in its Certificate of Incorporation and Bylaws the
provisions of Section 102(b)(7) of the Delaware General Corporation Law which
eliminate or limit the personal liability of a director of e4L or its
stockholders for monetary damages for breach of fiduciary duty as a director,
except that this provision shall not eliminate or limit the liability of a
director for any breach of the director's duty of loyalty to e4L or its
stockholders, for acts or omissions not in good faith or which involve
intentional misconduct or a known violation of the law, under Section 174 of the
Delaware General Corporation Law, or for any transaction from which the director
derived an improper personal benefit.

         Further, e4L's Certificate of Incorporation and Bylaws provide that e4L
shall indemnify all persons whom it may indemnify pursuant to Section 145 of the
Delaware Corporation Law to the full extent permitted therein. Section 145
provides, subject to various exceptions and limitations, that e4L may indemnify
its directors or officers if such director or officer is a party or is
threatened to be made a party to any threatened, pending or completed action,
suit or proceeding, whether civil, criminal, administrative or investigative, by
reason of the fact that he is or was a director or officer of e4L, or is or was
serving at the request of e4L as a director or officer of another corporation,
against expenses (including attorneys' fees), judgments, fines and amounts paid
in settlement actually and reasonably incurred by him in connection with such
action, suit or proceeding if he acted in good faith and in a manner he
reasonably believed to be in or not opposed to the best interests of e4L, and,
with respect to any criminal action or proceeding, had no reasonable cause to
believe his conduct was unlawful. The determination of whether indemnification
is proper under the circumstances, unless made by a court, shall be made by a
majority of a quorum of disinterested members of the Board of Directors,
independent legal counsel or the stockholders of e4L. In addition, e4L shall
indemnify its directors or officers to the extent that they have been successful
on the merits or otherwise in defense of any such action, suit or proceeding, or
in the defense of any claim, issue or matter therein, against expenses
(including attorneys' fees) actually and reasonably incurred by them in
connection therewith.



                                      II-1

<PAGE>


ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.

         (a)  Schedule of Exhibits.

<TABLE>
<CAPTION>

   Exhibit
   NUMBER         EXHIBIT

   <S>            <C>

   4.1  (1)       Form of e4L Warrant issued to The Media Group, Inc. and to
                  Bochetto & Lentz, P.C.

     5  (1)       Opinion and Consent of Klehr, Harrison, Harvey, Branzburg &
                  Ellers LLP.

    23  (1)       Consent of Ernst & Young LLP, independent auditors.

</TABLE>


- ----------------

(1)        Filed herewith.


ITEM 17. UNDERTAKINGS.

(a)     The undersigned Registrant hereby undertakes:

        (i) To file, during any period in which offers or sales are being made,
a post-effective amendment to this Registration Statement:

                  (A) to include any prospectus required by section 10(a)(3) of
the Securities Act;

                  (B) to reflect in the Prospectus any facts or events arising
after the effective date of the Registration Statement (or the most recent
post-effective amendment thereof) which, individually or in the aggregate,
represent a fundamental change in the information set forth in the Registration
Statement.

                  (C) to include any material information with respect to the
plan of distribution not previously disclosed in the Registration Statement or
any material change to such information in the Registration Statement; provided,
however, that paragraphs (1)(i) and (1)(ii) do not apply if the information
required to be included in a post-effective amendment by those paragraphs is
contained in periodic reports filed by the registrant pursuant to Section 13 or
Section 15(d) of the Exchange Act that are incorporated by reference in the
Registration Statement.

        (ii) That, for the purpose of determining any liability under the
Securities Act, each such post-effective amendment shall be deemed to be a new
registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

        (iii) To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination of
the offering.

        (iv) For purposes of determining any liability under the Securities Act,
each filing of the registrant's annual report pursuant to Section 13(a) or 15(d)
of the Exchange Act that is incorporated by reference in the Registration
Statement shall be deemed to be a new registration statement relating to the
securities offered herein, and the offering of such securities at that time
shall be deemed to be the initial BONA FIDE offering thereof.

(b) Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors, officers and controlling persons of the
Registrant pursuant to the foregoing provisions, or otherwise, the Registrant
has been advised that in the opinion of the Commission such indemnification is
against public policy as expressed in the Securities Act and is, therefore,
unenforceable. In the event that a claim for indemnification against such
liabilities (other than the payment by the Registrant of expenses incurred or
paid by a director, officer or controlling person of the Registrant in the
successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Securities Act and will be governed by the final
adjudication of such issue.


                                      II-2

<PAGE>


                                   SIGNATURES

         Pursuant to the requirements of the Securities Act of 1933, as amended,
the Registrant certifies that it has reasonable grounds to believe that it meets
all of the requirements for filing on Form S-3 and has duly caused this
Registration Statement to be signed on its behalf by the undersigned, thereunto
duly authorized, in the City of Los Angeles, State of California, on this 12th
day of January, 2000.

                                   e4L, INC.


                                   BY: /s/ Stephen C. Lehman
                                       ----------------------------------------
                                       Stephen C. Lehman, Chairman of the Board
                                       of Directors and Chief Executive Officer


                                POWER OF ATTORNEY

         Each of the undersigned officers and directors of e4L, Inc. whose
signature appears below hereby appoints Stephen C. Lehman and Daniel M. Yukelson
as true and lawful attorney-in-fact for the undersigned with full power of
substitution, to execute in his name and on his behalf in each capacity stated
below, any and all amendments (including post-effective amendments) to this
Registration Statement as the attorney-in-fact shall deem appropriate, and to
cause to be filed any such amendment (including exhibits thereto and other
documents in connection therewith) to this Registration Statement with the
Securities and Exchange Commission, as fully and to all intents and purposes as
such person might or could do in person, hereby ratifying and confirming all
that said attorneys-in-fact, or any of them, may lawfully do or cause to be done
by virtue hereof.

         Pursuant to the requirements of the Securities Act of 1933, as amended,
this Registration Statement has been signed by the following persons in the
capacities indicated on this 12th day of January, 2000.


        SIGNATURE                               TITLE(S)

 /s/ Stephen C. Lehman             Chairman of the Board of Directors and Chief
- ------------------------------     Executive Officer
Stephen C. Lehman

 /s/ Daniel M. Yukelson            Executive Vice President/Finance and Chief
- ------------------------------     Financial Officer, and Secretary
Daniel M. Yukelson

 /s/ Stuart D. Buchalter           Director
- ------------------------------
Stuart D. Buchalter

 /d/ David E. Salzman              Director
- ------------------------------
David E. Salzman

 /s/ Andrew M. Schuon              Director
- ------------------------------
Andrew M. Schuon

 /s/ Eric R. Weiss                 Vice Chairman of the Board of Directors and
- ------------------------------     Chief Operating Officer
Eric R. Weiss


<PAGE>


                                  EXHIBIT INDEX


<TABLE>
<CAPTION>

EXHIBIT NO.

<S>            <C>

    4.1        Form of e4L Warrant issued to The Media Group, Inc. and to
               Bochetto & Lentz, P.C.

    5          Opinion and Consent of Klehr, Harrison, Harvey, Branzburg &
               Ellers, LLP.

   23          Consent of Ernst & Young LLP, independent auditors.

</TABLE>



<PAGE>

                                                                     EXHIBIT 4.1



     VOID AFTER 5:00 P.M. NEW YORK CITY
     TIME ON NOVEMBER 18, 2001


     THIS WARRANT AND THE SHARES ISSUABLE UPON EXERCISE OF THIS WARRANT HAVE NOT
     BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE
     "SECURITIES ACT") OR THE SECURITIES LAWS OF ANY STATE OF THE UNITED STATES
     OR ANY OTHER JURISDICTION. THE SECURITIES REPRESENTED HEREBY MAY NOT BE
     OFFERED OR SOLD IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT FOR
     THE SECURITIES UNDER APPLICABLE SECURITIES LAWS OR UNLESS OFFERED, SOLD OR
     TRANSFERRED PURSUANT TO AN AVAILABLE EXEMPTION FROM THE REGISTRATION
     REQUIREMENTS OF THOSE LAWS.

                                         Right to Purchase           Shares of
                                                           ----------
                                         Common Stock, par value $.01 per share

Date: November 19, 1999

                                    e4L, INC.
                             STOCK PURCHASE WARRANT

THIS CERTIFIES THAT, for value received,                                       ,
                                        ---------------------------------------
or its registered assigns, is entitled to purchase from e4L, INC.,
a corporation organized under the laws of the State of Delaware (the "COMPANY"),
at any time or from time to time during the period specified in Section 2
hereof,
       ------------------------------------------------------------------------
fully paid and nonassessable shares of the Company's common stock, par value
$.01 per share (the "COMMON STOCK"), at an exercise price per share (the
"EXERCISE PRICE") equal to $1.6875. The number of shares of Common Stock
purchasable hereunder (the "WARRANT SHARES") and the Exercise Price are subject
to adjustment as provided in Section 4 hereof. The term "WARRANTS" means this
Warrant which is being issued pursuant to that certain Settlement Agreement,
dated as of the date hereof, by and among the Company and the other signatories
thereto (the "SETTLEMENT AGREEMENT").

This Warrant is subject to the following terms, provisions, and conditions:

    6. MANNER OF EXERCISE; ISSUANCE OF CERTIFICATES; PAYMENT FOR SHARES. Subject
to the provisions hereof, including, without limitation, the limitations
contained in Section 7 hereof, this Warrant may be exercised by the holder
hereof, in whole or in part, by the surrender of this Warrant, together with a
completed exercise agreement in the form attached hereto (the "EXERCISE
AGREEMENT"), to the Company during normal business hours on any business day at
the Company's principal executive offices (or such other office or agency of the
Company as it may designate by notice to the holder hereof), and upon (i)
payment to the Company in cash, by certified or official bank check or by wire
transfer for the account of the Company, of the Exercise Price for the Warrant
Shares specified in the Exercise Agreement or (ii) if the holder is permitted to
effect a Cashless Exercise (as defined in Section 11(c) hereof) pursuant to
Section 11(c) hereof, delivery to the


<PAGE>


Company of a written notice of an election to effect a Cashless Exercise for the
Warrant Shares specified in the Exercise Agreement. The Warrant Shares so
purchased shall be deemed to be issued to the holder hereof, as the record owner
of such shares, as of the close of business on the date on which this Warrant
shall have been surrendered, the completed Exercise Agreement shall have been
delivered, and payment shall have been made for such shares as set forth above
or, if such date is not a business date, on the next succeeding business date.
Certificates for the Warrant Shares so purchased, representing the aggregate
number of shares specified in the Exercise Agreement, shall be delivered to the
holder hereof within a reasonable time (but in no event later than fifteen
business days) after this Warrant shall have been so exercised (the "DELIVERY
PERIOD"). The certificates so delivered shall be in such denominations as may be
requested by the holder hereof and shall be registered in the name of such
holder or such other name as shall be designated by such holder. If this Warrant
shall have been exercised only in part, then, unless this Warrant has expired,
the Company shall, at its expense, at the time of delivery of such certificates,
deliver to the holder a new Warrant representing the number of shares with
respect to which this Warrant shall not then have been exercised.

    7. PERIOD OF EXERCISE.

       7.1 This Warrant is exercisable, at any time or from time to time on or
after the date of initial issuance of this Warrant (the "ISSUE DATE") and before
5:00 p.m., New York City time on, November 18, 2001 (the "EXERCISE PERIOD").

    8. CERTAIN AGREEMENTS OF THE COMPANY.  The Company hereby covenants and
agrees as follows:

       8.1 SHARES TO BE FULLY PAID. All Warrant Shares will, upon issuance in
accordance with the terms of this Warrant, be validly issued, fully paid, and
nonassessable and free from all taxes, liens, claims and encumbrances.

       8.2 RESERVATION OF SHARES. During the Exercise Period, the Company shall
at all times have authorized, and reserved for the purpose of issuance upon
exercise of this Warrant, a suf ficient number of shares of Common Stock to
provide for the exercise in full of this Warrant.

       8.3 LISTING. The Company shall promptly secure the listing of the shares
of Common Stock issuable upon exercise of this Warrant upon each national
securities exchange or automated quotation system, if any, upon which shares of
Common Stock are then listed or become listed (subject to official notice of
issuance upon exercise of this Warrant) and shall maintain, so long as any other
shares of Common Stock shall be so listed, such listing of all shares of Common
Stock from time to time issuable upon the exercise of this Warrant; and the
Company shall so list on each national securities exchange or automated
quotation system, as the case may be, and shall maintain such listing of, any
other shares of capital stock of the Company issuable upon the exercise of this
Warrant if and so long as any shares of the same class shall be listed on such
national securities exchange or automated quotation system.

       8.4 SUCCESSORS AND ASSIGNS. This Warrant will be binding upon any entity
succeeding to the Company by merger, consolidation, or acquisition of all or
substantially all of the Company's assets.


<PAGE>



    9. ANTIDILUTION PROVISIONS. The Exercise Price and the number of Warrant
Shares issuable hereunder and for which this Warrant is then exercisable
pursuant to Section 2 hereof shall be subject to adjustment from time to time as
provided in this Section 4.

In the event that any adjustment of the Exercise Price as required herein
results in a fraction of a cent, such Exercise Price shall be rounded up or down
to the nearest cent.

       9.1 SUBDIVISION OR COMBINATION OF COMMON STOCK. If the Company, at any
time after the Issue Date, subdivides (by any stock split, stock dividend,
recapitalization, reorganization, reclassification or otherwise) its shares of
Common Stock into a greater number of shares, then, after the date of record for
effecting such subdivision, the Exercise Price in effect immediately prior to
such subdivision will be proportionately reduced. If the Company, at any time
after the Issue Date, combines (by reverse stock split, recapitalization,
reorganization, reclassification or otherwise) its shares of Common Stock into a
smaller number of shares, then, after the date of record for effecting such
combination, the Exercise Price in effect immediately prior to such combination
will be proportionately increased.

       9.2 ADJUSTMENT IN NUMBER OF SHARES. Upon each adjustment of the Exercise
Price pursuant to the provisions of this Section 4, the number of shares of
Common Stock issuable upon exercise of this Warrant and for which this Warrant
is or may become exercisable shall be adjusted by multiplying a number equal to
the Exercise Price in effect immediately prior to such adjustment by the number
of shares of Common Stock issuable or for which this Warrant is or may become
exercisable (as applicable) upon exercise of this Warrant immediately prior to
such adjustment and dividing the product so obtained by the adjusted Exercise
Price.

       9.3 CONSOLIDATION, MERGER OR SALE. In case of any consolidation of the
Company with, or merger of the Company into any other corporation, or in case of
any sale or conveyance of all or substantially all of the assets of the Company
other than in connection with a plan of complete liquidation of the Company at
any time during the Exercise Period, then as a condition of such consolidation,
merger or sale or conveyance, adequate provision will be made whereby the holder
of this Warrant will have the right to acquire and receive upon exercise of this
Warrant in lieu of the shares of Common Stock immediately theretofore acquirable
upon the exercise of this Warrant, such shares of stock, securities, cash or
assets as were issued or payable with respect to or in exchange for the number
of shares of Common Stock immediately theretofore acquirable and receivable upon
exercise of this Warrant had such consolidation, merger or sale or conveyance
not taken place. In any such case, the Company will make appropriate provision
to insure that the provisions of this Section 4 hereof will thereafter be
applicable as nearly as may be in relation to any shares of stock or securities
thereafter deliverable upon the exercise of this Warrant.

       9.4 NOTICE OF ADJUSTMENT. Upon the occurrence of any event which requires
any adjustment of the Exercise Price, then, and in each such case, the Company
shall give notice thereof to the holder of this Warrant, which notice shall
state the Exercise Price resulting from such adjustment and the increase or
decrease in the number of Warrant Shares purchasable at such price upon
exercise, setting forth in reasonable detail the method of calculation and the
facts upon which such calculation is based.

       9.5 MINIMUM ADJUSTMENT OF EXERCISE PRICE. No adjustment of the Exercise
Price shall be made in an amount of less than 1% of the Exercise Price in effect
at the time such


<PAGE>


adjustment is otherwise required to be made, but any such lesser adjustment
shall be carried forward and shall be made at the time and together with the
next subsequent adjustment which, together with any adjustments so carried
forward, shall amount to not less than 1% of such Exercise Price.

       9.6 NO FRACTIONAL SHARES. No fractional shares of Common Stock are to be
issued upon the exercise of this Warrant, but the Company shall pay a cash
adjustment in respect of any fractional share which would otherwise be issuable
in an amount equal to the same fraction of the Market Price of a share of Common
Stock on the date of such exercise.

       9.7 CERTAIN EVENTS. If, at any time after the Issue Date, any event
occurs of the type contemplated by the adjustment provisions of this Section 4
but not expressly provided for by such provisions, the Company will give notice
of such event as provided in Section 4(d) hereof, and the Company's Board of
Directors will make an appropriate adjustment in the Exercise Price and the
number of shares of Common Stock acquirable upon exercise of this Warrant so
that the rights of the holder shall be neither enhanced nor diminished by such
event.

    10. ISSUE TAX. The issuance of certificates for Warrant Shares upon the
exercise of this Warrant shall be made without charge to the holder of this
Warrant or such shares for any issuance tax or other costs in respect thereof,
provided that the Company shall not be required to pay any tax which may be
payable in respect of any transfer involved in the issuance and delivery of any
certificate in a name other than the holder of this Warrant.

    11. NO RIGHTS OR LIABILITIES AS A SHAREHOLDER. This Warrant shall not
entitle the holder hereof to any voting rights or other rights as a shareholder
of the Company. No provision of this Warrant, in the absence of affirmative
action by the holder hereof to purchase Warrant Shares, and no mere enumeration
herein of the rights or privileges of the holder hereof, shall give rise to any
liability of such holder for the Exercise Price or as a shareholder of the
Company, whether such liability is asserted by the Company or by creditors of
the Company.

    12. TRANSFER AND REPLACEMENT OF WARRANT.

       12.1 RESTRICTION ON TRANSFER. This Warrant and the rights granted to the
holder hereof are transferable, in whole or in part, upon surrender of this
Warrant, together with a properly executed assignment in the form attached
hereto, at the office or agency of the Company referred to in Section 9 below,
PROVIDED, HOWEVER, that any transfer or assignment shall be subject to the
conditions set forth in Section 7(d) hereof. Until due presentment for
registration of transfer on the books of the Company, the Company may treat the
registered holder hereof as the owner and holder hereof for all purposes, and
the Company shall not be affected by any notice to the contrary. Notwithstanding
anything to the contrary contained herein, the registration rights described in
Section 8 hereof are not assignable.

       12.2 REPLACEMENT OF WARRANT. Upon receipt of evidence reasonably
satisfactory to the Company of the loss, theft, destruction, or mutilation of
this Warrant and, in the case of any such loss, theft, or destruction, upon
delivery of an indemnity agreement reasonably satisfactory in form and amount to
the Company, or, in the case of any such mutilation, upon surrender and
cancellation of this Warrant, the Company, at its expense, will execute and
deliver, in lieu thereof, a new Warrant of like tenor.


<PAGE>


       12.3 CANCELLATION; PAYMENT OF EXPENSES. Upon the surrender of this
Warrant in connection with any transfer or replacement as provided in this
Section 7, this Warrant shall be promptly canceled by the Company.

       12.4 EXERCISE OR TRANSFER WITHOUT REGISTRATION. If, at the time of the
surrender of this Warrant in connection with any exercise, transfer, or exchange
of this Warrant, this Warrant (or, in the case of any exercise, the Warrant
Shares issuable hereunder), shall not be registered under the Securities Act and
under applicable state securities or blue sky laws, the Company may require, as
a condition of allowing such exercise, transfer, or exchange, (i) that the
holder or transferee of this Warrant, as the case may be, furnish to the Company
a written opinion of counsel (which opinion shall be in form, substance and
scope customary for opinions of counsel in comparable transactions) to the
effect that such exercise, transfer, or exchange may be made without
registration under the Securities Act and under applicable state securities or
blue sky laws, (ii) that the holder or transferee execute and deliver to the
Company an investment letter in form and substance acceptable to the Company
and (iii) that the transferee be an "ACCREDITED INVESTOR" as defined in Rule
501(a) promulgated under the Securities Act; PROVIDED that no such opinion,
letter, status as an "accredited investor" shall be required in connection with
a transfer pursuant to Rule 144 under the Securities Act.

    13. REGISTRATION RIGHTS. The initial holder of this Warrant is entitled to
the benefit of such registration rights in respect of the Warrant Shares as are
set forth in the Settlement Agreement.

    14. NOTICES. Any notices required or permitted to be given under the terms
of this Warrant shall be sent by certified or registered mail (return receipt
requested) or delivered personally or by courier or by confirmed telecopy, and
shall be effective five days after being placed in the mail, if mailed, or upon
receipt or refusal of receipt, if delivered personally or by courier, or by
confirmed telecopy, in each case addressed to a party. The addresses for such
communications shall be:

               If to the Company:

               e4L, Inc.
               15821 Ventura Boulevard, 5th Floor
               Los Angeles, CA  91436
               Telecopy: (818) 461-6530
               Attn: Daniel M. Yukelson

               with a copy to:

               Klehr, Harrison, Harvey, Branzburg & Ellers LLP
               260 S. Broad Street
               Philadelphia, PA  19102
               Telecopy: (215) 568-6603
               Attn:  William W. Matthews, III, Esquire

If to the holder, at such address as such holder shall have provided in writing
to the Company, or at such other address as such holder furnishes by notice
given in accordance with this Section 9.


<PAGE>








    15. GOVERNING LAW; JURISDICTION. This Warrant shall be governed by and
construed in accordance with the laws of the State of Delaware applicable to
contracts made and to be performed in the State of Delaware.

    16. MISCELLANEOUS.

       16.1 AMENDMENTS. This Warrant and any provision hereof may only be
amended by an instrument in writing signed by the Company and the holder hereof.

       16.2 DESCRIPTIVE HEADINGS. The descriptive headings of the several
Sections of this Warrant are inserted for purposes of reference only, and shall
not affect the meaning or construction of any of the provisions hereof.

       16.3 CASHLESS EXERCISE. Notwithstanding anything to the contrary
contained in this Warrant, if the resale of the Warrant Shares by the holder is
not then registered pursuant to an effective registration statement under the
Securities Act, this Warrant may be exercised at any time after the first
anniversary of the Issue Date until the end of the Exercise Period, by
presentation and surrender of this Warrant to the Company at its principal
executive offices with a written notice of the holder's intention to effect a
cashless exercise, including a calculation of the number of shares of Common
Stock to be issued upon such exercise in accordance with the terms hereof (a
"CASHLESS EXERCISE"). In the event of a Cashless Exercise, in lieu of paying the
Exercise Price in cash, the holder shall surrender this Warrant for that number
of shares of Common Stock determined by multiplying the number of Warrant Shares
to which it would otherwise be entitled by a fraction, the numerator of which
shall be the difference between the Market Price of a share of the Common Stock
on the date of exercise and the Exercise Price, and the denominator of which
shall be such Market Price per share of Common Stock.

       16.4 BUSINESS DAY. For purposes of this Warrant, the term "business day"
means any day, other than a Saturday or Sunday or a day on which banking
institutions in the State of New York are authorized or obligated by law,
regulation or executive order to close.

IN WITNESS WHEREOF, the Company has caused this Warrant to be signed by its duly
authorized officer.


                                    e4L, INC.


                                    By:
                                       -----------------------------------
                                        Name:
                                             -----------------------------
                                        Title:
                                              ----------------------------


<PAGE>


                           FORM OF EXERCISE AGREEMENT

         (TO BE EXECUTED BY THE HOLDER IN ORDER TO EXERCISE THE WARRANT)

To:            e4L, Inc.
               15821 Ventura Boulevard, 5th Floor
               Los Angeles, CA  91436
               Telecopy: (818) 461-6530
               Attn: Daniel M. Yukelson

The undersigned hereby irrevocably exercises the right to purchase _____________
shares of the Common Stock of e4L, Inc., a corporation organized under the laws
of the State of Delaware (the "COMPANY"), evidenced by the attached Warrant, and
herewith makes payment of the Exercise Price with respect to such shares in
full, all in accordance with the conditions and provisions of said Warrant.

               (a) The undersigned agrees not to offer, sell, transfer or
otherwise dispose of any Common Stock obtained on exercise of the Warrant,
except under circumstances that will not result in a violation of the Securities
Act of 1933, as amended, or any state securities laws, and agrees that the
following legend may be affixed to the stock certificate for the Common Stock
hereby subscribed for if resale of such Common Stock is not registered or if
Rule 144 is unavailable:

               THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN
               REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED OR THE
               SECURITIES LAWS OF ANY STATE OF THE UNITED STATES. THE SECURITIES
               REPRESENTED HEREBY MAY NOT BE OFFERED OR SOLD IN THE ABSENCE OF
               AN EFFECTIVE REGISTRATION STATEMENT FOR THE SECURITIES UNDER
               APPLICABLE SECURITIES LAWS OR UNLESS OFFERED, SOLD OR TRANSFERRED
               PURSUANT TO AN AVAILABLE EXEMPTION FROM THE REGISTRATION
               REQUIREMENTS OF THOSE LAWS.

               (b) The undersigned requests that stock certificates for such
shares be issued, and a Warrant representing any unexercised portion hereof be
issued, pursuant to the Warrant in the name of the Holder and delivered to the
undersigned at the address set forth below:

Dated:
      ----------------------------           ----------------------------------
                                                   Signature of Holder

                                             ----------------------------------
                                                   Name of Holder (Print)

                                                   Address:

                                             ----------------------------------

                                             ----------------------------------

                                             ----------------------------------

<PAGE>


                               FORM OF ASSIGNMENT


               FOR VALUE RECEIVED, the undersigned hereby sells, assigns, and
transfers all the rights of the undersigned under the within Warrant, with
respect to the number of shares of Common Stock covered thereby set forth
hereinbelow, to:

NAME OF ASSIGNEE                ADDRESS                          NO OF SHARES






, and hereby irrevocably constitutes and appoints ______________
________________________ as agent and attorney-in-fact to transfer said Warrant
on the books of the within-named corporation, with full power of substitution in
the premises.


Dated:                      ,     ,
       ---------------------  ----

In the presence of

- ------------------

                                       Name:
                                            -----------------------------


                                       Signature: _______________________
                                       Title of Signing Officer or Agent (if
                                       any):
                                                    ------------------------
                                       Address:
                                                    ------------------------

                                                    ------------------------


                                       Note:  The above signature should
                                              correspond exactly with the
                                              name on the face of the within
                                              Warrant.




<PAGE>

                                                                      EXHIBIT 5


         [LETTERHEAD OF KLEHR, HARRISON, HARVEY, BRANZBURG & ELLERS LLP]


                                January 13, 2000


Board of Directors
e4L, Inc.
15821 Ventura Boulevard, 5th Floor
Los Angeles, California  91436

                  RE:      REGISTRATION STATEMENT ON FORM S-3

Gentlemen:

         We have acted as counsel to e4L, Inc., a Delaware corporation (the
"Company"), in connection with the preparation of the Company's Registration
Statement on Form S-3 (the "Registration Statement") being filed with the
Securities and Exchange Commission (the "Commission") under the Securities Act
of 1933, as amended (the "Act"). The Registration Statement relates to (i) the
resale of up to 400,000 shares (the "Warrant Shares") of the Company's common
stock, par value $.01 per share issuable upon exercise of warrants (the
"Warrants") and (ii) the resale of up to 200,000 shares (the "Premium Shares")
of Common Stock issuable in connection with the Company's obligations under the
Series E Convertible Preferred Stock (the "Series E Preferred Stock").

         In connection with this opinion, we have examined and relied upon the
original or copies of (i) the Certificate of Incorporation and the By-laws of
the Company, (ii) minutes and records of the corporate proceedings with respect
to the issuance of the Warrant Shares and the Premium Shares, and (iii) such
other documents as we have deemed necessary as a basis for the opinion
hereinafter set forth.

         In our examination, we have assumed the legal capacity of all natural
persons, the genuineness of all signatures, the authenticity of all documents
submitted to us as originals, the conformity to original documents of all
documents submitted to us as certified or photostatic copies and the
authenticity of the originals of such latter documents. As to any facts material
to the opinions expressed herein that were not independently established or
verified, we have relied upon oral or written statements and representations of
officers and other representatives of the Company and others.

         This opinion is limited to the laws of the State of Delaware and we
express no opinion as to the laws of any other jurisdiction.

         Based upon and subject to the foregoing, we are of the opinion that (i)
the Warrant Shares issuable upon exercise of the Warrants, when issued upon
exercise of the Warrants in accordance with the terms of the Warrants, will be
validly issued, fully paid and non-assessable and (ii) the Premium Shares
issuable in connection with the Series E Preferred Stock, when issued in
accordance with the terms of the Series E Preferred Stock, will be validly
issued, fully paid and non-assessable.

         This opinion is being furnished to you solely for your benefit in
connection with the Registration Statement and is not to be used, circulated,
quoted or referred to or relied upon for any other purpose without our express
written permission.

         We hereby consent to the filing of this opinion as an exhibit to the
Registration Statement. In giving such consent, we do not thereby admit that we
come within the category of persons whose consent is required under Section 7 of
the Act, or the rules and regulations of the Commission promulgated thereunder.

                            Very truly yours,


                            /s/ Klehr, Harrison, Harvey, Branzburg & Ellers LLP




<PAGE>

                                                                     EXHIBIT 23



                         CONSENT OF INDEPENDENT AUDITORS


We consent to the reference to our firm under the caption "Experts" in the
Registration Statement (Form S-3) and related Prospectus of e4L, Inc. for the
registration of 600,000 shares of its common stock and to the incorporation by
reference therein of our report dated June 25, 1999, with respect to the
consolidated financial statements and schedule of e4L, Inc. included in its
Annual Report (Form 10-K) for the year ended March 31, 1999, filed with the
Securities and Exchange Commission.


                                             /s/ Ernst & Young LLP

Los Angeles, California
January 11, 2000




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