MOTO PHOTO INC
10-K, 1999-03-29
PHOTOFINISHING LABORATORIES
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549

                                   FORM 10-K

           [x]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                 For the fiscal year ended:  December 31, 1998

                                       OR

      [   ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR (15d) OF THE
                SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

               For the transition period from          to
                                               ------      ------


                         Commission File No.:  0-11927


                                MOTO PHOTO, INC.

             (Exact name of registrant as specified in its charter)

                Delaware                             31-1080650

       (State of Incorporation)             (Employer Identification No.)


               4444 Lake Center Dr. Dayton, OH              45426
            (Address of principal executive offices)     (Zip Code)


                                 (937) 854-6686

              (Registrant's telephone number, including area code)


      Securities registered pursuant to Section 12(b) of the Act:    None

          Securities registered pursuant to Section 12(g) of the Act:

                   Voting Common Stock, $.01 per share value
                  Common Stock Purchase Warrants, exercisable
                         on or before December 31, 1999




Indicate by check mark whether the registrant (1) has filed all reports required
   to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
 during the preceding 12 months (or for such shorter period that the registrant
  was required to file such reports), and (2) has been subject to such filing
               requirements for the past 90 days.  Yes  X   No


 Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K (Section 229.405 of this chapter) is not contained herein, and
  will not be contained, to the best of registrant's knowledge, in definitive
 proxy or information statements incorporated by reference in part of this Form
                  10-K or any amendment to this Form 10-K. [X]
 State the aggregate market value of the voting stock held by non-affiliates of
                                the registrant:


                       $8,085,570 in Voting Common Stock
                              as of March 25, 1999
                        (last actual transaction price)



             APPLICABLE ONLY TO REGISTRANTS INVOLVED IN BANKRUPTCY
                  PROCEEDINGS DURING THE PRECEDING FIVE YEARS:


   Indicate by check mark whether the registrant has filed all documents and
   reports required to be filed by Section 12, 13 or 15(d) of the Securities
 Exchange Act of 1934 subsequent to the distribution of securities under a plan
                             confirmed by a court.

                              Yes         No
                                   -----     -----


Indicate the number of shares outstanding of each of the Registrant's classes of
                                  Common Stock
                             as of March 25, 1999:

                       7,840,173 shares of Voting Common
                         0 shares of Non-Voting Common



                      DOCUMENTS INCORPORATED BY REFERENCE
  Portions of the definitive proxy statement for the 1999 annual shareholders'
 meeting, to be filed pursuant to Regulation 14A, are incorporated by reference
                                 into Part III.


                                MOTO PHOTO, INC.
                                   FORM 10-K
                      FOR THE YEAR ENDED DECEMBER 31, 1998

                               TABLE OF CONTENTS


PART I...................................................................7

ITEM  1.BUSINESS ........................................................7

        General .........................................................7

        Operating Segments ..............................................7

           Competition..................................................11
           Trade Names, Service Marks and Logo Types....................11
           Regulation...................................................12
           Royalty and Advertising......................................13
           Wholesale....................................................14
           Company Stores...............................................15

        The Business as a Whole ........................................15

           Seasonality..................................................15
           Employees....................................................16
           Supply Contract and Series G Preferred Stock.................16
           Competition..................................................18
           Expansion Plans..............................................19

        Development of the System in 1998 ..............................20

        Summary of Store Development ...................................21

ITEM  2.PROPERTIES .....................................................23

ITEM  3.LEGAL PROCEEDINGS ..............................................24

ITEM  4.SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS ............24

PART II.................................................................25

ITEM  5.MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
        MATTERS ........................................................25

ITEM  6.SELECTED FINANCIAL DATA ........................................26


ITEM  7.MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
        RESULTS OF OPERATIONS ..........................................27

        General ........................................................27
        Year 2000 ......................................................29
        Results of Operation 1998 vs. 1997 .............................32
        Results of Operation 1997 vs 1996 ..............................35
        Liquidity and Capital Resources ................................37
        Forward Looking Statements .....................................39

ITEM 7A.QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK. ....40

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA ....................40

ITEM 9. DISAGREEMENTS ON ACCOUNTING AND FINANCIAL DISCLOSURE ...........40

PART III................................................................40

ITEM 10.DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT .............40

ITEM 11.EXECUTIVE COMPENSATION .........................................40

ITEM 12.SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT .40

ITEM 13.CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS .................41

        Items 10-13 are incorporated by reference from the definitive
        proxy statement for the Company's 1999 annual meeting of
        shareholders to be filed pursuant to Regulation 14A. ...........41

PART IV.................................................................41

ITEM 14.EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K41

        SIGNATURES .....................................................41

                                MOTO PHOTO, INC.

                                   FORM 10-K

PART I


ITEM  1.  BUSINESS

GENERAL

Moto Photo, Inc. (together with its  subsidiaries, "the Company") is engaged  in
the franchising  and  ownership of  stores  offering one-hour  photo  processing
services, portrait, and related imaging services and merchandise under the trade
names and service marks of   `MOTOPHOTO'', "ONE  HOUR MOTOPHOTO", and "ONE  HOUR
MOTOPHOTO & PORTRAIT STUDIO.'

The Company was incorporated as an Oklahoma corporation on July 29, 1981 and was
reincorporated under Delaware law in 1983.

OPERATING SEGMENTS

The operating segments of  the Company's business  are Development, Royalty  and
Advertising, Wholesale, and Company Stores.   Development markets the  Company's
franchise and recruits franchisees.   Royalty and Advertising provides  services
to current franchisees.   Wholesale sells  to franchisees  products and  related
services not covered under the franchise agreement which the franchisees need to
operate their businesses.  Company Stores  operates retail photo processing  and
portrait stores owned  by the  Company.   See Note  M to  the Audited  Financial
Statements of the Company included  elsewhere herein for information  concerning
the revenue, profit contribution or loss, and assets of each operating segment.
The  Company  offers  franchises  for   stores  which  provide  one-hour   photo
processing, portraiture, and sales of  related imaging services and  merchandise
under the trade names and service marks of  `MOTOPHOTO'', "ONE HOUR  MOTOPHOTO",
and "ONE  HOUR MOTOPHOTO  & PORTRAIT  STUDIO."   See  "Business -  Trade  Names,
Service Marks, and  Logo Types."   The Company, as  franchisor, licenses to  the
franchisee such  trade names,  service marks,  and other  proprietary names  and
marks.  The franchisee has the right to  use such trade names and service  marks
in an exclusive territory, the size  of which varies based on factors  including
the size of  the market and  the location of  the store.   The Company offers  a
franchise agreement for a single store.

The Company offers franchises in the  United States through area developers  and
Company personnel, who generate  leads through advertising, brokers,  referrals,
franchise shows, and  the internet.   At December 31,  1998, the  Company had  a
total of eleven area developers covering twenty-four states and the District  of
Columbia.  An area developer receives a portion of the initial franchise fee  as
compensation for the recruitment of a franchisee in its area and also receives a
portion of the  royalty paid to  the Company by  franchised stores  in its  area
(including the area developer's  own stores) and a  portion of any transfer  fee
paid, as compensation  for performing training,  marketing, quality control  and
other services which would otherwise be performed by the Company.  For the  year
ended December 31, 1998,  area developers accounted  for fifteen new  franchises
and Company personnel accounted for seven new franchises.

During 1998, the Company worked with  an award-winning design firm to develop  a
new store design  for Company and  franchised stores.   The new design,  Project
Aspire, is intended to  appeal to the target  customers of MOTOPHOTO stores  and
the Company believes it will complement the services the stores offer.   Project
Aspire will be used by all new stores opening in the system and will be retrofit
into existing stores over time.

In addition,  the  Company worked  with  a  national real  estate  modeling  and
consulting firm to develop a new real estate model for selecting store sites and
evaluating their potential  for both  sales and risk  of failure.   The  Company
believes that this  real estate model,  the MotoWizardO program,  will help  its
franchisees to choose better store sites and will also be useful as a sales tool
in attracting new franchisees.

During first quarter 1998,  the Company began to  offer a new financing  program
(`the MotoPhoto  QuickStartSM financing program'') which enables franchisees  to
open a MOTOPHOTO store for a much smaller initial cash investment (during  1998,
approximately $90,600) than a franchisee who used traditional financing  methods
would have (during 1998,  approximately  $152,000), as well as reduced  personal
financial risks.    The  MotoPhoto  QuickStartSM    financing  program  has  two
components:  (1) the Company will  finance $20,000 of the initial franchise  fee
for qualified new franchisees, payable at 1% of net sales over ten years, with a
balloon payment at the end of ten years if the fee has not been fully paid;  (2)
Provident Bank will finance the cost  of the photo processing equipment,  office
equipment, and the computerized  point-of-sale system and  will provide a  store
build-out allowance of up to $37,000, payable at a percentage of net sales  over
eight years  following the  month the  store opens.   Under  the business  lease
agreement, the franchisee  must make weekly  payments to Provident  Bank of  the
greater of a  specified monthly  minimum or a  percentage of  sales as  follows:
Stores without portrait studios will pay 15%  of net processing sales and 3%  of
all other sales;  stores with portrait  studios will pay  17% of net  processing
sales, 5% of net portrait sales,  and 3% of all other  sales.  During the  first
three years,  the  franchisee  must personally  guarantee  the  minimum  monthly
payment.  As a  condition of the MotoPhoto  QuickStartSM financing program,  the
franchisee must  purchase all  photo processing  paper  and chemicals  from  the
Company, must purchase  and display certain  other products made  by Fuji  Photo
Film U.S.A., Inc. (``Fuji''), and must use  certain Fuji equipment because  Fuji
is a guarantor of the franchisee's obligation to Provident Bank.

In 1999 the Company will begin  to offer an additional financing program  called
the MotoPhoto QuickStart IISM financing program.  The MotoPhoto QuickStart  IISM
financing program differs  from the original  QuickStartSM financing program  in
the following  two  respects:   (1)  Under  the business  lease  agreement,  the
franchisee will  make specified  weekly  payments which  are  not based  on  the
franchisee's sales; and  (2) the franchisee  will be personally  liable for  the
payments for the full eight-year term of the business lease agreement.

Fuji has agreed to guarantee the  franchisees' payments to Provident Bank  under
the MotoPhoto  QuickStartSM financing  programs and  the Company  has agreed  to
indemnify Fuji for one-half of any guarantee payments it makes to the Bank.

The  Company  targets  for  conversion  into  the  Company's  franchise   system
independently-operated stores offering one-hour photo processing services  which
meet the  Company's  criteria for  location  and have  an  acceptable  operating
history.  The Company  has developed certain  programs and incentives  described
below that  are intended  to encourage  such ``conversion  franchises.'    These
programs provide to the Company additional  means to penetrate new market  areas
and to broaden the Company's base of franchise sales.

The Company has a program to increase the number of conversion franchises, which
is used  primarily  by  franchisees  already in  the  System  who  acquire  non-
affiliated stores and convert them to  MOTOPHOTO franchise stores.  The  Company
receives an initial franchise fee of $20,000 but gives the conversion franchisee
a credit equal  to 6% of  the previous year's  sales, with a  minimum credit  of
$10,000.  In  addition, the Company  offers an alternative  royalty fee plan  to
conversion franchisees based on increases to  the store's sales over the  period
before conversion.  A  new system franchisee who  acquires an independent  store
for the  purpose of  converting it  pays  an initial  franchise fee  of  $20,000
without any credit and pays a straight 6% royalty fee.

The Company also offers financing of up to $5,000 of the cost of required  store
design changes to a  conversion franchisee which  purchases certain product  and
merchandise from the Company.
The Company receives initial franchise fees for new franchises of up to $35,000;
it offers a  discounted franchise  fee for each  additional store  opened by  an
existing franchisee.

In addition to the  MotoPhoto QuickStartSM financing  programs, the Company  has
arranged in the past and may in the future arrange for financing of portions  of
the initial investment for franchisees through third parties, which the  Company
may be required to guarantee in whole or in part.

  COMPETITION

In  marketing  its  franchise,  the  Company  faces  general  competition   from
franchisors of other types of businesses.  The opportunities available and costs
associated with other franchise operations may  affect the Company's ability  to
market MOTOPHOTO  franchises.    Furthermore, with  the  strong  economy,  fewer
individuals are leaving  the corporate workplace  to seek to  operate their  own
businesses;  the  number  of  franchise  sales  leads  is  down  throughout  the
franchising industry.  In addition,  the Company's franchisees face  competition
from other providers  of photo  processing services.   See ``The  Business as  a
Whole - Competition'' below.  Accordingly, as  market conditions change, it  may
be necessary to change some or all of the strategies discussed above.

  TRADE NAMES, SERVICE MARKS AND LOGO TYPES

The Company  owns no  patents.   The Company's  principal service  marks  "MOTO-
PHOTO," "ONE  HOUR  MOTOPHOTO," "ONE  HOUR  MOTOPHOTO &  PORTRAIT  STUDIO,"  and
`CLUB  MOTO'' are  registered on  the principal  register of  the United  States
Patent and Trademark  Office.   In addition,  the Company  has registered  other
secondary principal service marks.   The initial period  of registration is  for
twenty years and registration is renewable so  long as the Company is using  the
marks.  The  marks "MOTO-PHOTO", `MOTOPHOTO'', and/or  "moto-photo" plus  design
also are registered  in Australia,  Belgium, Canada,  Denmark, Finland,  France,
Italy, Kuwait,  Luxembourg, the  Netherlands, Norway,  Germany, and  the  United
Kingdom.  In addition, the Company has registered the mark "ONE HOUR  MOTOPHOTO"
in Canada, Mexico, and Saudi Arabia and the mark "ONE HOUR MOTOPHOTO &  PORTRAIT
STUDIO" in Mexico, and Saudi Arabia.  The initial period of registration  varies
among the countries.  These registrations are renewable at the Company's  option
regardless of usage but if the marks are not used, the registrations are subject
to expungement upon challenge by a third party.  These trade names and marks are
licensed to franchisees under franchise agreement provisions strictly regulating
their use.

The Company has devoted substantial time,  effort and expense toward  developing
name recognition  and goodwill  for stores  operated under  the trade  names  of
`MOTOPHOTO,'' "ONE HOUR MOTOPHOTO," and "ONE HOUR MOTOPHOTO & PORTRAIT  STUDIO."
The Company intends to maintain the integrity of its trade names, service  marks
and other proprietary names  and marks against unauthorized  use and to  protect
the franchisees' use against claims of infringement and unfair competition where
circumstances warrant.  Failure to defend and protect such trade names and other
proprietary names  and  marks could  adversely  affect the  Company's  sales  of
franchises under such trade  names and other proprietary  names and marks.   The
Company knows of no current materially infringing uses.

  REGULATION

The Company  is  subject to  Federal  Trade Commission  ("FTC")  regulation  and
certain state laws which regulate the offer and sale of franchises.  The Company
is also subject to a number of state laws which regulate substantive aspects  of
the franchisor-franchisee relationship.

Several additional  states  have  enacted  or  proposed  legislation  concerning
certain "key"  aspects  of  the  franchisor-franchisee  relationship,  including
termination and renewal of the franchise, franchise transfers, and encroachment.
Similar legislation  has been  proposed at  the federal  level.   Although  such
legislation, if enacted, could ultimately weaken the cohesiveness of franchise
systems, the Company  believes that  such legislation  is not  likely to  affect
materially the  operations  of the  Company.    The Company  believes  that  its
operations comply  substantially  with  FTC  regulations  and  applicable  state
franchise laws.

  ROYALTY AND ADVERTISING

The  Company  provides  to  franchisees  operation,  management,  and  marketing
programs and systems and other services designed to promote the business of  the
franchisee.   The Company  develops advertising  materials for  its  franchisees
which promote the franchisee's business and build goodwill and name  recognition
for the `MOTOPHOTO'', "ONE HOUR  MOTOPHOTO", and "ONE HOUR MOTOPHOTO &  PORTRAIT
STUDIO" trade names and service marks  and other proprietary names and marks  of
the Company.   In  turn, management  believes such  advertisement and  promotion
expands the Company's base of prospects for recruitment as new franchisees.

The Company also has devoted substantial efforts to the development of a  series
of manuals which provide operation and management guidelines for stores.   These
manuals deal  with,  among other  things,  technical operations,  store  design,
marketing, portraiture, and merchandising.   All of these  manuals are the  sole
property of the Company but are available for use by a franchisee of the Company
so long  as the  franchisee operates  its store  pursuant to  the terms  of  the
franchise agreement.  The Company has developed these manuals and other training
and operational materials and makes them available to its franchisees in written
form, on computer disk, through its fax-on-demand program, and through computer-
based training.

The Company enforces a strict quality control program to ensure the high quality
of products,  services, and  the maintenance  of appearance  and image  of  both
franchised and  Company  stores.   The  quality  control  program  requires  the
franchisee  to  conduct  daily  testing  of  equipment  and  chemicals  used  in
processing and  printing.   Store management  is encouraged  to stress  personal
service to build customer loyalty.

Generally, the  franchise agreements  are for  a  period of  ten years  and  are
renewable at  the  option of  the  franchisee  if certain  conditions  are  met.
Franchise agreements for most  franchises do not  give franchisees a  unilateral
right to  terminate.    However, twenty-two  stores  are  operated  under  older
agreements which  allow  the franchisee  to  terminate the  agreement  on  three
months' prior notice.  Franchises are transferable only with the prior  approval
of the Company.  Except in limited circumstances, the Company charges a transfer
fee of 15% of the initial franchise fee.

Under the form of franchise agreement for new franchises, the Company receives a
royalty of 6%  of the  franchisee's net  retail sales  and 3%  of net  wholesale
sales.  The franchise agreement requires franchisees to expend or contribute  to
their local advertising cooperative for advertising  an amount of at least  5.5%
of net retail  roll processing  and merchandise sales  and 15%  of net  portrait
sales.  In  addition, franchisees are  required to pay  to the  Company 0.5%  of
combined net retail sales for advertising development.

Management of the Company believes that relations with franchisees are generally
satisfactory.


  WHOLESALE

The franchisee is required to purchase MOTOPHOTO private label film and  single-
use cameras and certain  start-up advertising materials from  the Company.   The
franchisee generally is  not required to  purchase other  supplies or  equipment
from the Company but is required to purchase or lease supplies and equipment  in
accordance with  certain specifications  in order  to maintain  the quality  and
integrity of the  franchise.   The Company is  a distributor  to franchisees  of
photo processing paper, chemistry, promotional materials and other items and, at
the present  time, is  the sole  approved supplier  of certain  photo  packaging
materials and point of  sale materials.   Franchisees obtaining financing  under
the MotoPhoto QuickStartSM financing program  and the MotoPhoto QuickStart  IISM
financing program must use Fuji paper and Fuji-Hunt chemistry and purchase these
supplies through the Company.

The Company has negotiated arrangements with a number of suppliers which provide
favorable pricing to the  Company's franchisees on supplies  and equipment.   In
return for providing services for certain suppliers, the Company may receive  as
compensation, a  rebate or  commission on  certain products  and equipment  sold
directly to its franchisees  by those suppliers.   See also  "The Business as  a
Whole - Supply Contract" below.

  COMPANY STORES

At December 31, 1998, the Company had 37 Company stores in operation compared to
43 at year-end 1997.  Although the Company plans to continue the majority of its
growth of the  system through franchises,  the Company plans  to open 20  stores
during 1999.   The  Company plans  to open  these stores  to fill  out  existing
markets or in  concentration in  new markets.   With the  new MotoWizardTM  real
estate program  and  new  financing programs  available  to  it,  including  the
MotoPhoto QuickStartSM financing programs, the Company believes that it can open
and operate new stores cost-effectively and with reduced risk.  The Company will
continue to offer for sale some of its older stores which are in outlying areas.
The Company  operates  its Company  stores  both as  a  source of  revenues,  as
training sites and  as testing and  research sites for  products, services,  and
systems.

THE BUSINESS AS A WHOLE

  SEASONALITY

Seasonal demand in the photo processing  industry is at its greatest during  the
Christmas season and in the summer and at its lowest during the winter following
the Christmas season.   Demand for photo processing  services during spring  and
fall is fairly equal.

  EMPLOYEES

As of February 26, 1999, the Company had 403 employees, 185 of whom are employed
part-time.  None of the Company's employees belongs to any labor unions, and the
Company believes its relationship with its employees is good.

  SUPPLY CONTRACT AND SERIES G PREFERRED STOCK

The Company has a supply contract with Fuji  in which the Company has agreed  to
use best efforts to have  all system stores purchase  Fuji products to meet  the
stores' requirements for photographic paper, equipment, chemistry, certain film,
and other items. The supply contract has a term ending on December 31, 2001, and
automatically renews every three years, absent notice from either party that  it
does not wish to renew.  The supply  contract was executed in connection with  a
series of  transactions  also  involving  the issuance  of  all  shares  of  the
Company's Series G. Preferred Stock ("Series G Stock") to Fuji in 1995.

The Series G Stock is redeemable by the Company at any time in aggregate amounts
of at least  $1 million.   The shares were  subject to  mandatory redemption  on
January 1, 1999; however, because the market price of the Company's Common Stock
on January 1, 1999, was less than $3.00 per share, the redemption of the  Series
G Stock has been extended until the earlier of  (i) the first date on which  the
market price of  the Common  Stock equals  or exceeds  $3.00 per  share or  (ii)
January 1, 2000.  Any redemption  of the Series G Stock  must be either in  cash
from the proceeds of an equity offering or in Common Stock valued at 90% of  the
market price at the time of redemption.  Fuji may refuse any proposed redemption
by the Company  in shares  of Common Stock  and elect  to continue  to hold  the
Series G Stock without impairment of any right to require redemption at a  later
time.  The redemption price for  the Series G Stock is  $10.00 per share, or  an
aggregate of $10 million.  If the Series G Stock is redeemed in shares of Common
Stock, depending upon the  market price of  the Common Stock  and the number  of
shares of  Common Stock  outstanding, such  redemption  could result  in  Fuji's
acquiring control of the Company.

Fuji may terminate the supply contract and may require the Company to redeem the
Series G  Stock under  certain other  circumstances ("Redemption  Event")  which
include, after appropriate cure periods, failure by the Company to make payments
when due under the supply contract, failure by the Company to renegotiate prices
for the  Fuji  products  as  required by  the  supply  contract,  bankruptcy  or
insolvency of the Company, failure by  the Company to meet its obligation  under
other indebtedness in excess of $100,000, or if either Michael F. Adler or David
A. Mason ceases  to be  involved in the  day-to-day management  of the  Company.
Change in control of the Company, other than the acquisition of control by Fuji,
would require redemption of the Series G Stock but would not affect the validity
of the supply contract.  If the Company,  in the absence of a Redemption  Event,
redeems the Series G Stock,  the supply contract will  be extended to the  third
anniversary of the redemption without right of renewal.

The terms of the Series G Stock permit the holder to require redemption in  cash
from the proceeds of an equity offering  rather in Common Stock of the  Company.
If the Company defaulted  under the supply contract  so that Fuji could  require
redemption of  the Series  G Stock,  the Company  would have  to make  a  public
offering of equity securities to obtain the  funds to redeem the Series G  Stock
if the Company chose not to redeem it in Common Stock or if the holder chose not
to accept redemption in Common  Stock.  There is  no certainty that the  Company
would be able to  have a successful public  offering.  If  the Company fails  to
redeem all of the Series G Stock upon the occurrence of a Redemption Event, Fuji
has the right, until all of the share of the Series G Stock are redeemed or  the
Redemption Event is cured, to elect the majority of the Board of Directors.  The
Company would also  have to  find another  supplier for  system requirements  of
paper, chemistry and equipment; however, the Company believes these products are
available from alternate vendors  at comparable prices.   The Company has  never
defaulted under the supply contract and does not anticipate any defaults in  the
future.

  COMPETITION

The Company is the largest franchisor of one-hour photo processing franchises in
the United States, based on number  of franchises.  However, competition in  the
photo processing industry in general, and the one-hour photo processing industry
in particular,  is intense.   Photo  processing  services are  provided  through
various channels of  distribution, including one-hour  stores, specialty  stores
and photographic chains, large retail stores, drug stores, and mail order.   The
Company's competitors consist of many individuals  and companies, some of  which
are large and established and have substantially greater resources than those of
the Company.  There is pervasive competition from one-hour outlets, particularly
through the increasing  number of  one-hour labs in  drug stores.   The  Company
competes in the  marketplace with other  individuals and  companies in  securing
attractive locations for the opening of one hour photo processing stores, in the
sale of one-hour  photo processing  and related  products and  services, and  in
attracting franchisees for one-hour photo processing stores.  The success of the
Company depends on the success of the Company's franchises and Company  one-hour
photo processing stores.

Principal competitive  factors  in  the industry  are  convenience,  quality  of
service,  quality  of  product,  price,  and  timeliness.    Centralized   photo
processors can offer their services at significantly lower prices than those  of
the Company and its franchisees, although the customer may wait several days for
photo processing.  The Company's one-hour concept provides the market with  more
timely service.  In  addition, personnel at MOTOPHOTO  stores are trained to  be
able to  advise customers  on picture-taking.    The Company  maintains  quality
control standards intended to assure that the quality of one-hour processing  is
at least comparable to other methods of photo processing.
The operating  history  of  the  Company  and  its  franchisees  indicates  that
substantial demand exists for the one-hour photo service offered by the  Company
and its  franchisees; however,  significantly lower  prices offered  by  already
established centralized photo processing outlets and others may adversely affect
the business of the Company and  its franchisees.  Factors allowing the  Company
and its franchisees to realize higher  prices are quality and speed of  service,
the variety of imaging services offered by the Company and its franchisees,  and
the personalized service  and photographic  expertise of  store associates,  the
result of the Company's training programs.

The photo processing  industry in which  the Company operates  is continuing  to
introduce new products and services, such as digital imaging products and the 24
mm Advanced Photo System, introduced in  1997.  The Company has introduced,  and
will continue to introduce, these products and services into its franchised  and
Company  stores  as  the  markets  for  these  products  demonstrate  commercial
viability.

The Company does not  have exclusive right  to the use  of the photo  processing
equipment, which  is available  from several  manufacturers.   To the  Company's
knowledge, no manufacturers currently offer exclusive rights to the use of their
equipment or are anticipated to offer such rights in the future.

  EXPANSION PLANS

The Company is planning to expand its offerings of one-hour photo processing and
portrait services as quickly  as reasonably practicable in  order to assure  its
market position in the rapidly changing  retail photo processing industry.   The
Company is  adding digital  imaging to  the  services which  may be  offered  by
MOTOPHOTO stores.  In  addition, it is testing  an upscale portrait  experience,
repositioning its portrait offerings toward the premium market in the children's
and family portrait  segment.  The  Company is also  expanding its  relationship
marketing  of  customers  through   an  expanded  ClubMoto(R)  program,   school
portraiture, database marketing, and other forms of creative marketing.

During 1999, the Company plans system expansion through the establishment of new
franchises and conversion of profitable existing stores to MOTOPHOTO stores, and
through the  opening of  20 Company  stores, which  may include  acquisition  of
existing independent stores.  The Company is also devoting increased efforts  to
developing and  implementing operations  and training  programs to  improve  the
profitability of existing Company stores and franchised stores.

DEVELOPMENT OF THE SYSTEM IN 1998

During 1998, the Company granted nineteen new franchises, sold one Company store
as a  franchise,  and converted  two  independent stores  to  franchises,  while
thirty-four franchises were canceled or terminated, for a net decrease of twelve
franchises in the United States.

During 1998, the Company reorganized its international franchise  relationships.
On December 31, 1998, the Company's master licensor for the province of Ontario,
Canada, Canadian  Industrial  Services,  Inc.  (`CIS''),  signed  a  new  master
license agreement for  the development of  franchises throughout  Canada.   This
agreement supplements the existing  agreement for the  development of stores  in
Ontario.

The Company also initiated a new  program called the World Alliance  Partnership
of Moto Photo, Inc.  Pursuant  to this program, independent minilabs outside  of
the United States  and Canada, signing  a World  Alliance Partnership  agreement
will have the right to call themselves World Alliance Partners (``WAPs') of  the
Company, display limited signage  to that effect,  participate in the  Company's
ClubMoto(R) program for customers,  attend the Company's franchisee  convention,
and offer for  sale the  Company's private  label products,  including film  and
single-use cameras.  The WAP will pay an annual fee, currently set at $500.   In
August 1998,  the Company  agreed with  its master  licensor for  Norway,  Scan-
Franchise, A/S,  Ltd.  (``Scan-Franchise'),  to  terminate  the  master  license
agreement  between  the  Company  and  Scan-Franchise.    In  its  place,  Scan-
Franchise's parent company, G.L. Gruppen, A/S, Ltd., has agreed to act as master
licensor for the WAP  program in Norway, pending  execution of final  documents.
The 26 Norway franchises converted to WAPs in August 1998.

During 1998,  CIS granted  four  new franchises  in  Ontario and  converted  one
independent store  to  a  franchise,  while  six  franchises  were  canceled  or
terminated.   As  noted,  26 franchises  in  Norway  converted to  WAPs  and  an
additional 18  stores became  WAPs.   This  resulted in  a  net decrease  of  27
international franchises and a net increase  of 44 WAPs in  1998.  In 1998,  all
foreign source revenues represented less than 1% of total revenues.

During 1998, the  Company opened no  new Company stores.   Although the  Company
will continue  during  1999  to emphasize  development  of  the  system  through
franchised stores, the  Company plans  to open  approximately 20  new stores  in
1999, which  may include  the acquisition  of existing  independent stores.  The
Company will continue to offer for  sale some of its  older stores which are  in
outlying areas.



SUMMARY OF STORE DEVELOPMENT

Set forth below  is a summary  of the store  development of the  Company in  the
United States and abroad during 1997 and 1998:

<TABLE>
                                                 1997              1998
                                           U.S.  Int'l Total U.S.  Int'l Total

<S>                                        <C>   <C>   <C>   <C>   <C>   <C>
Store Open at Beginning of Year              363    81   444   356    77   433

  New Stores Opened                           13     1    14     9 22(a)    31
  Conversion                                   3     0     3     2     1     3
  Terminations or Non-renewals                23     5    28    34     6    40

Store Open at End of Year                    356    77   433   333    94   427

  Company Stores Open At End of Year          43     0    43    37     0    37
  Franchised Stores Open at End of Year (b)  313    77   390   296    50   346
  WAP Stores Open at End of Year               0     0     0     0    44    44

Stores Under Development at End of Year (c)   13     0    13    18     0    18
WAP Stores Under Development at End of Year    0     0     0     0     4     4

</TABLE>

(a)  Includes eighteen WAP stores added in Norway.

(b)  As of December 31, 1998, a total of 229 franchisees owned the 295
     franchised stores in the United States.

(c)  Stores under development include one store closed pending relocation and
     those for which a franchise agreement has been signed but which have not
     yet opened.  There is no assurance that these stores will open.

  As indicated in the chart above, a number of franchises were terminated or
failed to renew in 1997 and 1998.   Reasons for terminated franchises relate to
franchise management, failure to follow system requirements, market  conditions,
location, sales of stores, and other factors typically  affecting  franchisee
operations.  In addition, 26 Norway franchises converted to WAP stores.

    Set  forth below is the geographical location of the stores in operation  at
ecember 31, 1998:

Arizona        13       Kentucky           6       Oklahoma          19
California     27       Maryland          20       Pennsylvania       9
Colorado       14       Maine              1       Rhode Island       4
Connecticut    14       Massachusetts      7       Tennessee          8
Florida         3       Michigan           5       Texas              6
Georgia         8       North Carolina     1       Utah               5
Illinois       27       New Jersey        48       Virginia          22
Indiana         5       New York          20       Wisconsin          4
Kansas          3       Ohio              24

                      District of Columbia     10

                             Canada     50

                      WAP Stores:  Norway     44


ITEM  2.  PROPERTIES

The Company's primary corporate offices are  located at 4444 Lake Center  Drive,
Dayton, Ohio  45426.  Such offices, which have approximately 33,000 square  feet
on approximately 2.4 acres of land, have been leased by the Company, pursuant to
a lease providing for rent of $18,083 per month through June 1999.  The  Company
has agreed in principle to sign a new  lease for these offices on the  following
terms:  the  lease will have  an initial term  of ten years  commencing July  1,
1999, with two five-year renewal options.    The rent will be $20,327 per  month
through June 2004 and $22,374 from July  2004 through June 2009.  These  offices
are leased from  a partnership which  is controlled by  certain officers  and/or
directors of the Company.  At the direction of the Audit Committee of the  Board
of Directors, an independent appraisal was  made of rental value for  comparable
business properties  in  the  Dayton,  Ohio area.    Based  on  this  appraisal,
management believes that the terms of the  lease and proposed lease are no  less
favorable to the Company  than terms which could  be obtained from  unaffiliated
third parties.  The Company has also leased additional warehouse space away from
the primary offices.

Management of the Company believes these  facilities are generally adequate  for
its current operations.  In addition, management of the Company believes it will
not have  difficulty  in  securing  additional  facilities  as  it  expands  its
operations.

In connection with the resale of stores  acquired by it, the Company assigns  or
subleases to the franchisee the lease for  the store premises.  In addition,  in
certain instances, the  Company has secured  a lease for  rental space and  then
assigned the lease  to a franchisee.   The Company  is currently  the lessee  or
assignee of the leases  for approximately ten   MOTOPHOTO stores, which have  in
turn been  assigned to  franchisees.   In addition,  at December  31, 1998,  the
Company was the lessee or assignee of the leases for 37 Company stores.

ITEM  3.  LEGAL PROCEEDINGS

The Company is involved in legal  proceedings which it believes are routine  and
incidental to its  business.  These  actions are being  contested and  defended.
Management of the Company is of the opinion that such actions are not likely  to
result in  any liability  which would  have  a material  adverse effect  on  the
consolidated financial position of the Company.

ITEM  4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matters were  submitted by  the Company  to a  vote of  its security  holders
during the quarter ended December 31, 1998.


PART II

ITEM  5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

The only shares of common stock which the Company has issued are Voting  Common.
At March 3, 1999, there were approximately 685 record holders and  approximately
1,600 beneficial holders of the Company's  Voting Common.  The Company's  Voting
Common trades on The NASDAQ Small-Cap MarketSM under the symbol "MOTO."

The following table sets forth for the  periods indicated the range of high  and
low last actual transaction prices for the Company's Voting Common, as  reported
by The NASDAQ Small-Cap MarketSM.  The  stock prices shown do not include  mark-
ups, mark-downs, and commissions.


                                               Voting
                                               Common
                                               Price

                                          High     Low

          1997:
            First Quarter                 $2.25   $1.63
            Second Quarter                 2.00    1.69
            Third Quarter                  2.25    1.63
            Fourth Quarter                 2.75    2.25

          1998:
            First Quarter                 $2.81   $2.25
            Second Quarter                 2.63    1.50
            Third Quarter                  2.00    1.31
            Fourth Quarter                 1.88    1.00


The Company has never declared a cash dividend on any class of its common stock.
It is the  present policy of  the Company not  to pay cash  dividends on  common
stock and  to  retain earnings  for  use in  its  business and  to  repay  debt.
Dividends on the Series G Stock in the aggregate amount of $700,000 are  payable
in 1999.  Any payment of  cash dividends on common stock  in the future will  be
dependent upon the prior  payment of any  dividends on the  Series G Stock,  the
amount of funds legally available  therefore, the Company's earnings,  financial
condition, capital  requirements, satisfaction  of  debt and  other  contractual
covenants restricting  the payment  of dividends,  and other  factors which  the
Board of Directors deems relevant.



ITEM  6.  SELECTED FINANCIAL DATA

The selected financial data of the Company is set forth below
[CAPTION]
<TABLE>
                     Year Ended  Year Ended  Year Ended  Year Ended  Year Ended
                     December    December    December    December    December
                         31,         31,         31,        31,         31,
                        1998        1997        1996       1995        1994

<S>                <C>          <C>          <C>         <C>          <C>
Revenue            $37,199,707  $41,897,343  $43,287,566 $42,217,722  $40,144,886

Net Income (Loss)  $ 1,690,253  $ 1,703,535  $ 1,073,873 $(5,673,647) $   725,230

Net Income (Loss)
Applicable
to Common Shares   $ 1,415,691  $ 1,420,707  $   784,583 $(5,307,782) $ (395,495)

Net Income (Loss)
Per Common Share 
- - basic and 
diluted            $       .18  $       .18  $       .10 $      (.69) $     (.07)

Working Capital    $ 3,482,451  $ 3,231,884  $ (250,611) $(1,551,817) $ (251,921)
(Deficit)

Stockholders' 
Equity             $ 4,920,906  $ 3,771,156  $ 2,538,198 $ 1,908,325  $ 8,909,595

Long-Term 
Obligations        $ 9,064,001  $ 9,783,805  $ 8,207,762 $ 7,895,652  $ 7,288,842

Total Assets       $21,933,793  $21,038,115  $20,485,212 $21,324,474  $26,568,526

Common Shares
Outstanding (1)      7,816,165    7,793,905    7,785,973   7,687,249    5,664,446

Number of Stores 
Open                       427           433          444         447          433

<FN>
(1) Weighted Average Common Shares Outstanding - Basic
The Company has never paid a cash dividend on its common shares.
</TABLE>



MANAGEMENT'S DISCUSSION  AND  ANALYSIS OF  FINANCIAL  CONDITION AND  RESULTS  OF
OPERATIONS


GENERAL
Through the  granting  of  franchises, conversion  of  independent  stores,  and
acquisitions, Moto  Photo,  Inc. and  its  subsidiaries  (`the  Company'')  have
developed a system of  427 operational stores at  December 31, 1998 compared  to
433 at December 31, 1997.

Systemwide  sales  increased   to  approximately  $143,000,000   in  1998   from
$140,000,000  in  1997.    The  Company  plans  to  grow  through  granting  new
franchises, conversion  of  independent  stores  to  franchise  stores,  opening
Company stores and  selective acquisitions, as  well as  increasing the  average
annual sales  per store  older  than one  year  from approximately  $400,000  to
$550,000 or more over the next several years.

The Company operates  primarily in  the specialty  retail channel  of the  photo
processing industry (see `Item 1.  Business-Competition'' on page 3).  There  is
a consolidation  of  photographic specialty  retail  outlets occurring  and  the
Company estimates that the  three largest chains, of  which the Company is  one,
have approximately 35-40% of the U.S. specialty retail photo processing  market.
The Company estimates its share at approximately 8% of the U.S. stand-alone one-
hour processing market.

The Company believes it is well positioned to be one of the major chains in  the
market as the consolidation continues because  of its unique advantage of  being
the only  significant franchisor  in the  industry.   Furthermore,  the  Company
believes its  product  offerings  are  different  from  those  of  many  of  its
competitors, thereby giving the Company a further advantage.

The more system stores in a  given local market, the  better the stores in  that
market will generally  do.  Therefore,  continued growth in  target markets  and
opening new  markets  with multiple  stores  are important  strategies  for  the
Company's long-range growth.

The Company believes it operates a ``recession resistant'' business; however,  a
growing economy  is  beneficial  for  demand  for  the  Company's  products  and
services.  Favorable weather,  particularly on weekends,  is important to  store
results and, therefore, Company results.

The Company's  business as  a whole  is subject  to seasonal  fluctuations.  The
demand for photo processing services is lowest in the first quarter and  highest
in the fourth quarter of the year.

The Company has market risk exposure to  interest rates.  At December 31,  1998,
the Company has  interest bearing debt  obligations that are  subject to  market
risk exposure relating  to changes  in interest rates.   At  December 31,  1998,
$2,124,360 of  outstanding  debt is  at  fixed  rates with  a  weighted  average
interest rate  of 9.29%  and $2,375,000  is at  variable rates  with a  weighted
average rate  of 8.5%.   The  estimated  fair value  of  the Company's  debt  at
December 31, 1998 is equal to its carrying amount.


The  aggregate  annual  maturities  of  the  Company's  variable  interest  debt
obligations for the five years subsequent  to December 31, 1998 are as  follows:
$583,333, $625,000, $625,000, $250,000 and $291,667.

Foreign  currency  transactions  are  not   material  to  the  Company   because
transactions with the Company's suppliers are  in U.S. dollars and the  majority
of the key supplier's  manufacturing is currently  done domestically.   However,
costs of  certain  photoprocessing equipment  could  be influenced  by  exchange
rates.

YEAR 2000

The year 2000 issue,  or Y2K, refers to  computer programs or computer  embedded
chips which use  two digits  rather than four  digits to  define the  applicable
year.   Any of  the Company's  computer software,  hardware or  other  equipment
having date sensitive software or  embedded chips could recognize  a ``00'  date
as year  1900 rather  than year  2000.   If this  happened, it  could result  in
miscalculations or system failures which could be disruptive to normal  business
activities.  The Company has a  plan to prepare its  systems for the Y2K  issue.
This plan includes  obtaining reasonable  assurance that  its critical  business
partners are also prepared.

The  Company's  plan  for  resolving  Y2K  issues  has  the  following   phases:
assessment, remediation, testing, and implementation.  The Company has completed
assessment of  its  internal  software  and  computer  hardware  that  could  be
significantly affected by the year 2000 issue.  The Company believes that it  is
currently Y2K compliant on all critical  internal systems with the exception  of
certain computer hardware used in some  Company store point of sale systems,  as
discussed below.

The Company  is still  in the  process of  gathering information  about the  Y2K
compliance status  of key  third  party suppliers.    The Company  has  received
written notification from most  of its key  suppliers that they  plan to be  Y2K
compliant by October 1, 1999. The Company has been informed by its primary  bank
that it  believes  it  is  Y2K  compliant.    The  Company  will  be  requesting
certification by  May  1,  1999  from  depository banks.    If  the  review  and
evaluation of responses indicate lack of  Y2K compliance by September 30,  1999,
the Company will change its depository banking relationships as required.

The Company is  in the  implementation phase on  certain of  the older  computer
hardware used  in its  approved point  of  sale systems  in both  franchise  and
Company stores.  A software modification is currently available, at no cost,  to
achieve Y2K compliance  for this hardware.   It will  be implemented in  Company
stores by June 30, 1999, and will be  installed in all franchise stores as  they
request it.

There are several versions  of the Company sponsored  point of sale software  in
use in franchise stores, all  of which are believed  to be Y2K compliant  except
for certain operating systems which are  no longer supported by their  provider.
Accordingly, the provider will not certify  as to its Y2K compliance.   However,
the Company has tested  the software and believes  that it will operate  without
any critical failures after  December 31, 1999.   The Company will continue  its
testing and will attempt  to develop solutions if  any disruptions occur  during
test.  The worst case solution would  be for the franchisee to upgrade  software
and hardware at a cost of  $2,000 to $7,000 per  store.  Currently 53  franchise
stores use the subject  operating system.   Seven other stores  are using a  POS
system that has not been supported by the Company since 1997.  These franchisees
are being notified  of where to  obtain assistance on  Y2K compliance for  these
systems.

The Company believes that all significant non-information systems are either Y2K
compliant or  has received  notification that  the vendors  will make  them  Y2K
compliant by no later than  September 30, 1999.   The Company plans to  continue
testing its  operating  equipment and  other  equipment  to ensure  that  it  is
operable in 2000 and beyond.

By April 30, 1999, the Company intends to further notify its franchisees of  the
steps they  should  take  to ensure  that  there  are no  disruptions  to  their
operations as a result of the Y2K issue.  The Company cannot guarantee that each
franchisee will follow  through on the  necessary steps,  and accordingly,  some
short-term interruptions could occur in certain  franchise stores.  The  Company
does not  believe  that this  disruption  will have  a  material impact  on  the
Company's results of operations, financial condition or cash flows.  The Company
will  develop  contingency  plans  to  assist  franchisees  if  any  significant
disruption risks are identified.

The Company has spent  no significant incremental funds  to date to achieve  Y2K
compliance and does not anticipate doing so in the future. All expenses paid  to
date as well as in the future will be funded through existing cash resources and
future operating cash flows.

While the Company believes it has an effective plan to resolve the Y2K issue  in
a timely manner, lack of historical experience and the forward-looking nature of
the issues involved make it difficult to predict with certainty what will happen
on January 1, 2000 and thereafter.  It is possible that there will be disruption
and unexpected business problems during the  early months of 2000.  The  Company
intends to  make contingency  plans if  any critical  systems or  suppliers  are
identified as representing  a significant  risk of  Y2K failure.  Unfortunately,
despite the Company's  efforts, unanticipated  third party  failures may  occur,
particularly in general public infrastructures.  If this were to occur, it could
have a material adverse impact on the Company's results of operations, financial
condition or cash  flows.   The amount of  potential loss  cannot be  reasonably
estimated at this time.

RESULTS OF OPERATION 1998 VS. 1997

In 1998 the Company recorded net income of $1,690,253, or $.18 per common  share
(basic and diluted),  compared to net  income of $1,703,535  or $.18 per  common
share (basic and diluted), in 1997.  Due to the Company's common share price  of
approximately $1.25,  certain  securities  could  become  dilutive  and  have  a
significant impact on diluted earnings per  common share in 1999 and  subsequent
periods (See Note G).

Development segment revenue increased $78,000, or 16%, in 1998 compared to  1997
due primarily to the  sale of development rights  to Canada which was  partially
offset by  11  U.S.  franchise openings  in  1998  versus 14  in  1997.    Costs
associated with the introduction of the MotoPhoto QuickStartSM financing program
more than  offset the  increased revenue.    The Company  anticipates  increased
operating segment  contributions in  1999 because  in  1998, the  Company  began
offering the MotoPhoto  QuickStartSM financing  program which  requires a  lower
initial investment and allows the franchisee  to lease a significant portion  of
the store investment and  pay a lease  payment as a  percentage of sales  rather
than a fixed  monthly loan payment.  In 1999, the  Company anticipates  offering
variations of  this  program,  each  of which  is  targeted  toward  a  specific
franchisee prospect profile  which the Company  believes is a  good fit for  its
concept.  The Company believes that these new programs will increase the  number
of franchises sold.  (See `Item 1 -- Business)

Company store revenue  declined by  $3.4 million, or  20%, in  1998 compared  to
1997.  One Company store was sold to a  franchisee in 1998 and five others  were
closed.  The decrease in Company store sales and related expenses were a  result
of the decrease in the number of Company stores operated and, along with a 3% or
$437,000 decrease  in  Company  comparable store  sales,  lead  to  a  decreased
contribution from the Company store segment, and Company comparable stores sales
decrease of $437,000,  or 3%.   The Company plans  to open approximately  twenty
Company stores in  1999 which would  lead to increased  revenues and  associated
costs and  expenses.   A new  store is  budgeted to  lose approximately  $16,000
during its first year open.

Royalty and advertising revenues  increased $157,000 or 3%  in 1998 compared  to
1997 primarily due to a 4%  increase in comparable franchise store sales  offset
by fewer  stores.   This increase  in  revenue was  approximately equal  to  the
increase in  costs  and expenses  in  this  segment.   The  Company  anticipates
continued growth in  royalty and advertising  revenue as a  result of  continued
increases in  comparable  franchise  stores sales,  addition  of  new  franchise
stores, continuing improvement  in the quality  of the  average franchisee,  and
better site selection.

Wholesale revenue  decreased $1.7  million, or  9%, in  1998 compared  to  1997.
During the  first  half of  1998  the Company  suffered  sales declines  due  to
uncompetitive pricing  on certain  products,  primarily photographic  paper  and
film.  In  the third and  fourth quarter of  1998, the  Company lowered  certain
prices to remain competitive and also obtained cost concessions from its vendors
late in the  year.   The Company  estimates that  approximately 6%  of its  1997
revenue was  lost  in  1998  due  to  franchisees  purchasing  merchandise  from
alternative suppliers.   The  Company believes  that its  new pricing  and  cost
programs have corrected this weakness and does not expect the trend to continue.
The  Company  anticipates  a   6%  increase  in   wholesale  revenue  in   1999.
Additionally, operating segment contribution was adversely impacted by  $161,000
more losses in 1998  than 1997 in the  Company's telemarketing operations  which
were closed in December 1998.

Selling, general and administrative expenses decreased $288,000, or 4%, in  1998
compared to 1997, primarily due to reduced bonuses paid on lower pretax profits.

Advertising expenses increased by $83,000, or  6%, in 1998 compared to 1997  due
to increases  associated  with  the initiation  of  the  MotoPhoto  QuickStartSM
financing program.

Depreciation and amortization expenses  increased by $168,000,  or 20%, in  1998
compared to 1997 primarily as a result of depreciation on additions to  property
and equipment in Company stores.  In 1999 depreciation and amortization expenses
are planned  to increase  by  approximately $450,000  because  of full  year  of
depreciation for 1998  additions as well  as the Company  continuing to add  new
services, such as 24  mm Advanced Photo System  processing, digital and  kiosks,
upgrading the design of certain Company stores, and opening new Company stores.

Interest expense decreased $34,000, or 8%, in 1998 compared to 1997 due to lower
levels of  interest  bearing  debt. Interest  expense  is  planned  to  increase
approximately 10% in  1999 as a  result of borrowings  to support Company  store
expansion discussed above.  Interest and  investment income, which is  primarily
interest income  from  notes  receivable  and  temporary  investments  of  cash,
increased in  1998 due  to  improved liquidity  and  collection of  interest  on
certain notes  classified  as  impaired  at December  31,  1997.    The  Company
anticipates interest income in 1999 to approximate the 1998 amount.

Income tax benefit in 1998 was $360,000,  with an effective tax benefit rate  of
27% compared to $800,000 of tax expense with  an effective rate of 32% in  1997.
The reduction is due  primarily to the closing  of certain Company stores  which
created a deductible  tax expense  for assets  previously written  off for  book
purposes, generating a realization of tax  deductions for which no net  deferred
tax asset recognition was available to the Company as of December 31, 1997.  The
Company does not believe it will generate a tax  benefit in 1999 but is not  yet
certain as to what its expected tax expense  will be due to various options  the
Company is currently investigating.

RESULTS OF OPERATION 1997 VS 1996

In 1997 the Company recorded net income of $1,703,535, or $.18 per common  share
(basic and diluted),  compared to net  income of $1,073,873  or $.10 per  common
share (basic and diluted), in 1996.   Company revenue decreased by $1.4  million
or 3% in 1997 compared to 1996.

In 1997 development revenue was 42%  lower than in 1996, reflecting the  opening
of 14 stores in the  US in 1997 compared  to 22 stores in  1996.  Of the  stores
opened in  1997,  11  were  either  conversions  or  stores  added  by  existing
franchisees, both  of  which carry  lower  initial  franchise fees.    This  mix
accounted for the further reduction of  1997 development revenue as compared  to
1996 and largely accounted for the decrease in operating segment contribution.

The Company refranchised six  stores in 1997  at a loss  of $48,280 compared  to
five stores refranchised in  1996 at a gain  of $78,051.  In  1997, the loss  on
sales of stores is included in selling, general, and administrative expenses.

Company store revenue declined by $1.6 million, or 9%, in 1997 compared to 1996.
Six Company stores were sold to franchisees in 1997 and two others were  closed.
Company store revenue  and related costs  and operating  expenses and  operating
segment contributions declined  as a  result of the  decrease in  the number  of
Company stores operated.  Company comparable stores sales increased $230,000  or
2% in 1997.

Royalty and advertising revenue increased by  $294,000, or 6%, in 1997  compared
to 1996, primarily  due to an  8% increase in  comparable franchise store  sales
offset by  a  net  reduction  of  approximately 2%  in  the  number  of  stores.
Furthermore, segment  expenses were  approximately $100,000  less in  1997  than
1996.

Wholesale revenue increased by  $590,000 or 3%,  in 1997 compared  to 1996 as  a
result of an  8% increase in  franchise comparable store  sales being  partially
offset by lower prices on film due to spot market conditions and a net reduction
of approximately 2% in the number of stores. Wholesale segment contribution  was
favorably impacted because of a 2% of revenue decrease in bad debt expense and a
 .5% of revenue decrease  in paper costs as  a result of  the systems using  Fuji
paper for the full year in 1997 as opposed to only a partial year in 1996.

Selling, general  and  administrative  expenses were  about  the  same  in  1997
compared  to  1996.    In  1997  certain  increases  in  selling,  general   and
administrative expenses were largely offset by  lower selling expenses on  lower
franchise fee revenue and reduced bad debt expenses.

Advertising expenses decreased by $136,000, or  9%, in 1997 compared to 1996  as
the Company operated fewer stores in 1997 and implemented a planned decrease  in
advertising expenditures.

Depreciation and amortization  expenses increased by  $90,000, or  12%, in  1997
compared to 1996 as  a result of  depreciation on additions  to fixed assets  in
1997.

Interest expense remained relatively  constant in 1997 compared  to 1996 as  the
Company had slightly lower average borrowing in 1997 at slightly higher interest
rates.   Investment  income,  which is  primarily  interest  income  from  notes
receivable and temporary investments of cash, increased in 1997 due to increased
notes receivable and improved liquidity.

Income tax expense  in 1997  was $800,000,  with an  effective tax  rate of  32%
compared to $850,000, or a rate of 44% in 1996.  The reduction is due  primarily
to the closing of two Company stores which created a deductible tax expense  for
assets previously written off for book purposes and to realization of other  tax
deductions for which no net deferred tax asset recognition was available to  the
Company.

LIQUIDITY AND CAPITAL RESOURCES

In 1998 the Company's operating activities provided  $1.4 million more cash than
in 1997.  The primary reason for the increase  is due to a decrease of  payments
on accounts payable in 1998 versus unusually high payments on payables otherwise
due in  1996 as  noted  below.   This  decrease was  offset  by an  increase  in
inventory generated by stockpiling certain products at year end.

In 1997 the Company's operating activities  provided  $2 million less cash  than
in 1996.   The primary reasons  for the decrease  were $2  million in  increased
accounts payable resulting from  paper stockpiling purchases  of late 1994,  and
payment of another  $1.1 million  in accounts payable  due to  payments made  in
early 1997 that would  have otherwise been  made in 1996.   These payments  were
partially offset by a reduction in  net accounts receivable of $1.1 million  due
to more  stringent credit  practices with  franchisees and  a generally  overall
improved franchise store performance.

In 1998 net cash  utilized by investing activities  was $664,000 as compared  to
net cash  provided by  investing  activities of  $485,000  in 1997.    Increased
purchases of property and equipment in 1998 accounted for about $900,000 of  the
change with about  $400,000 more  accounted for by  lower proceeds  on sales  of
assets. In 1999 the  Company anticipates investing about  $3 million in  opening
Company stores, service expansion, and equipment replacement.  The Company plans
to enter into operating leases for a substantial amount of the assets needed  to
open new Company stores.

In 1997 net cash provided by investing activities decreased $358,000 as compared
to 1996.  Increased  purchases of property and  equipment in 1997 accounted  for
most of the change because of a 1996 reduction of the Company's capital spending
program due to stores sold and closed.  The other major factor was $142,000 more
in proceeds from sales of assets in 1996 compared to 1997.

In 1998 the  Company borrowed $1.25  million for capital  expenditures and  made
principal  payments  of  $1.9  million  which,  along  with  dividend  payments,
generated a $1.2 million  use of cash  from financing activities.   In 1999  the
Company anticipates increasing its net  borrowing by approximately $1.5  million
to help fund its investing  activities.

In 1997 the Company entered into a  five year financing arrangement with a  bank
which resulted in a  net increase of approximately  $4,000,000 in proceeds  less
repayments on borrowed funds as compared to 1996.  This generated $1 million  in
cash from financing as compared to a $3.2 million use in 1996 as funded debt was
reduced in 1996 as compared to 1995.

The Company's  material  capital  commitments  consist  primarily  of  long-term
obligations (See  Notes E  and F).   Additionally,  the Company  has a  dividend
commitment on its Series G Stock of $700,000 in 1999.  Funds for repaying  these
commitments are anticipated to  be generated primarily  from operations in  1999
and beyond.

The Company  has available  a $2  million  line of  credit,  none of  which  was
borrowed as  of December  31, 1998.   This  line expires  April 30,  2000.   The
Company believes this is adequate to finance its seasonal working capital needs.

At December 31,  1998, the Company  had working capital  of $3.5  million.   The
Company has historically operated with a  working capital deficit.  The  Company
believes that the nature of its business allows it to operate adequately with  a
working  capital  deficit.    The  factors  that  contribute  to  this  are  the
substantial percentage of sales from cash, favorable terms with suppliers,  non-
cash charges to  income resulting from  depreciation and amortization  expenses,
and the line of credit to meet seasonal needs.
On December 31, 1998, the Company had income tax loss carryforwards, tax credits
and deductible temporary differences  with a tax  benefit of approximately  $3.4
million.   The  tax  benefit of these carryforwards  has a $2 million  valuation
allowance for financial reporting  purposes (See Note I).   These items, if  and
when used for tax purposes, preserve liquidity and capital resources because tax
payments are reduced by realization of these deferred tax assets.

The Company has $10,000,000 of Series G  Stock outstanding which is due in  2000
or earlier under certain  circumstances.  (See Note  G and Item  1 - Business  -
Supply Contract and Series G Preferred Stock)  These shares can be retired  only
by an exchange for  common shares or  from the proceeds  of an equity  offering.
The Company is uncertain at this time as to how or when the Series G Stock  will
be retired.

FORWARD LOOKING STATEMENTS

All statements,  other  than statements  of  historical fact  included  in  this
report, which  address  activities, events  or  developments which  the  Company
expects or anticipates  will or  may occur  in the  future constitute  ``forward
looking statements' within  the meaning of Section 27A of the Securities Act  of
1933, as amended, and  Section 21E of  the Securities Exchange  Act of 1934,  as
amended.  These statements are based on certain assumptions and analyses made by
the Company in light of its experience and its perception of historical  trends,
current conditions, and expected future developments,  as well as other  factors
it believes  are  appropriate  in the  circumstances.    These  forward  looking
statements are  subject to  all the  risks, and  uncertainties incident  to  the
Company's business,  including, without  limitation,  competition in  the  photo
processing industry,  possible  development  of  new  technology  affecting  the
Company's ability to compete, uncertainties with  respect to the ability of  the
Company to expand its business through  franchising, new store development,  the
level of consumer acceptance of the  Company's programs and services,  continued
stability in  market prices  of key  supply  items, decline  in demand  for  the
products and  services  offered,  continuity of  management,  liquidity  of  the
franchise system, the  ability of  the Company  to locate  and obtain  favorable
store sites  at  acceptable lease  terms,  management's ability  to  manage  its
franchisee, lender and supply relationships, economic conditions, the effect  of
severe weather  or  natural  disasters,  and  competitive  pressure  from  other
retailers.  For all of the foregoing reasons, actual results may vary materially
from the  forward looking  statements.   The Company  assumes no  obligation  to
update any forward looking statements.

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Quantitative and  qualitative  disclosures about  market  risk are  included  in
management's discussion  and  analysis of  financial  conditions and  result  of
operations.

ITEM 8.FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The financial statements and supplementary data  of the Company are included  in
this report after the signature page.


ITEM 9.DISAGREEMENTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

ITEM 11.  EXECUTIVE COMPENSATION

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Items 10-13 are incorporated  by reference from  the definitive proxy  statement
for the Company's 1999  annual meeting of shareholders  to be filed pursuant  to
Regulation 14A.

PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

     (a)       The following documents are filed as part of this report:

                    1.Financial Statements:  See Financial  Statements
                      and  Schedules immediately  following  signature
                      page of this report.

                    2.Exhibits:  See Exhibit Index immediately preceding
                      Exhibits

     (b)       Reports on Form  8-K.  The Company filed no report on Form 8-K
               during the quarter ended December 31, 1998.


SIGNATURES

Pursuant to the requirements of Section  13 or 15(d) of the Securities  Exchange
Act of 1934,  the Registrant has  duly caused this  report to be  signed on  its
behalf by the undersigned, thereunto duly authorized.

                                     MOTO PHOTO, INC.
                                     By   /s/ David A. Mason
                                          David A. Mason
                                          Executive Vice President

Date:  March 26, 1999

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following  persons on behalf of the Registrant  and
in the capacities and on the dates indicated.



/s/ Michael F. Adler                                     March 26, 1999
Michael F. Adler           Chairman of the Board,
                           Chief Executive
                           Officer, and Director
                           (Principal Executive
                            Officer)



/s/ David A. Mason                                       March 26, 1999
David A. Mason             Executive Vice President,
                           Treasurer, Assistant
                           Secretary, and Director
                           (Principal Financial
                            Officer)



/s/ Frank M. Montano                                     March 26, 1999
Frank M. Montano           President, and Chief
                           Operating Officer



/s/ Frank W. Benson                                      March 26, 1999
Frank W. Benson            Director



/s/ D. Lee Carpenter                                     March 26, 1999
D. Lee Carpenter           Director



/s/ Leslie Charm                                         March 26, 1999
Leslie Charm               Director



/s/ Dexter B. Dawes                                      March 26, 1999
Dexter B. Dawes            Director



/s/ Harry D. Loyle                                       March 26, 1999
Harry D. Loyle             Director



/s/ James F. Robeson                                     March 26, 1999
James F. Robeson           Director


/s/ Alfred E. Lefeld                                     March 26, 1999
Alfred E. Lefeld           Vice President, and
                           Controller(Principal
                           Accounting Officer)







                         REPORT OF INDEPENDENT AUDITORS


The Board of Directors and Stockholders
Moto Photo, Inc.

We have audited the accompanying consolidated balance sheets of Moto Photo, Inc.
and subsidiaries as of December 31, 1998 and 1997, and the related  consolidated
statements of income, stockholders' equity, and cash flows for each of the three
years in  the period  ended December  31,  1998. Our  audits also  included  the
financial statement schedule listed in the Index at Item 14(a). These  financial
statements and schedule are the responsibility of the Company's management.  Our
responsibility is  to  express an  opinion  on these  financial  statements  and
schedule based on our audits.

We  conducted  our  audits  in  accordance  with  generally  accepted   auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing the  accounting  principles used  and  significant estimates  made  by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above  present
fairly, in all material  respects, the consolidated  financial position of  Moto
Photo, Inc. and subsidiaries at December 31, 1998 and 1997, and the consolidated
results of their operations and their cash flows for each of the three years  in
the period  ended  December 31,  1998,  in conformity  with  generally  accepted
accounting principles. Also,  in our  opinion, the  related financial  statement
schedule, when considered in relation to the basic financial statements taken as
a whole, presents fairly,  in all material respects,  the information set  forth
therein.


/s/ Ernst & Young LLP
Ernst & Young LLP

Dayton, Ohio
February 12, 1999
MOTO PHOTO, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

[CAPTION]
<TABLE>
                                                            DECEMBER 31

                                                         1998        1997

<S>                                                   <C>         <C>
Assets
Current assets:
 Cash                                                 $ 2,918,396 $ 3,139,252
 Accounts receivable, less allowances of  $1,092,000    4,188,807   4,416,899
 in 1998 and $1,590,000 in 1997
 Notes receivable, less allowances of  $172,000 in        437,669     403,669
 1998 and $125,000 in 1997
 Inventory                                              2,457,950   1,388,010
 Deferred tax assets                                    1,213,000   1,025,000
 Prepaid expenses                                         116,081     223,176

Total current assets                                   11,331,903  10,596,006
Property and equipment                                  3,712,064   3,095,006

Other assets:
 Notes receivable, less allowances of  $1,228,000 in    1,897,755   2,157,360
 1998 and $893,000 in 1997

 Cost of franchises and contracts acquired                155,688     167,741
 Goodwill                                               3,728,816   3,932,883
 Deferred tax assets                                       57,000      57,000
 Other assets                                           1,050,567   1,032,119

Total assets                                          $21,933,793 $21,038,115


<FN>
See accompanying notes.
</TABLE>


MOTO PHOTO, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
[CAPTION]
<TABLE>
                                                         DECEMBER 31
                                                       1998        1997

<S>                                                     <C>         <C>
Liabilities and stockholders' equity
Current liabilities:
  Accounts payable                                 $ 4,251,043 $ 3,206,342
  Accrued payroll and benefits                         560,901   1,060,188
  Accrued expenses                                   1,192,968   1,472,306
  Current portion of long-term obligations           1,534,000   1,444,000
  Other                                                310,540     181,286

 Total current liabilities                           7,849,452   7,364,122

 Long-term debt                                      8,775,360   9,220,469
 Capitalized leases                                    288,641     563,336
 Deferred revenue                                       99,434     119,032

Total liabilities                                   17,012,887  17,266,959

Stockholders' equity
 Preferred stock $.01 par value:
  Authorized shares - 2,000,000:
  Series G cumulative nonvoting preferred shares,
  1,000,000 shares issued and outstanding with
  preferences aggregating $10,000,000                   10,000     10,000
 Common shares $.01 par  value:
  Authorized shares - 30,000,000
  Issued and outstanding shares - 7,833,573 in
  1998 and 7,802,973 in 1997                            78,336      78,030
 Paid in capital                                     6,404,734   6,670,981
 (Deficit) retained earnings subsequent to June 30,
 1991                                               (1,572,164) (2,987,855)

 Total stockholders' equity                          4,920,906   3,771,156

Total liabilities and stockholders' equity         $21,933,793 $21,038,115


<FN>
See accompanying notes.
</TABLE>




MOTO PHOTO, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME
[CAPTION]
<TABLE>
                                            YEAR ENDED DECEMBER 31
                                         1998        1997        1996

<S>                                        <C>         <C>         <C>
Revenue

Sales and other revenue              $36,674,620 $41,532,923 $42,599,365
Interest income                          413,087     364,420     214,614
Gain  on sale of stores                       -           -       78,051
Other income                             112,000          -      395,536

                                      37,199,707  41,897,343  43,287,566

Expenses

Cost of sales and operating           26,329,572  29,820,906  31,246,267
 expenses
Selling, general, and
 administrative expenses               6,553,425   6,841,931   6,924,163
Advertising                            1,416,855   1,333,934   1,469,531
Depreciation and amortization          1,015,611     847,509     757,673
Interest expense                         411,610     445,141     455,404
Impairment charge                        142,381     104,387     510,655

                                      35,869,454  39,393,808  41,363,693


Income before income taxes             1,330,253   2,503,535   1,923,873
Income tax benefit (expense):
 Current                                 172,000    (731,000)   (794,000)
 Deferred                                188,000          -           -
 Charge in lieu of income taxes               -      (69,000)    (56,000)

                                         360,000    (800,000)   (850,000)

Net income                             1,690,253   1,703,535   1,073,873

Dividend requirements:
 Series E and F preferred shares         325,438     317,172     210,710
 Series G preferred shares              (600,000)   (600,000)   (500,000)

Net income applicable to common      $ 1,415,691 $ 1,420,707 $   784,583
shares



Net income per common share - basic
 and diluted                         $      0.18 $      0.18 $     0.10


<FN>
See accompanying notes.
</TABLE>
MOTO PHOTO, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

[CAPTION]
<TABLE>

                                   SERIES G PREFERRED      COMMON STOCK
                                         STOCK
                                   SHARES     AMOUNT     SHARES     AMOUNT

<S>                              <C>        <C>        <C>        <C>

Balance at December 31, 1995      1,000,000   $10,000  7,785,973  $  77,860
 Reversal of Series E and F
  previously accreted preferred
  dividend
 Series G preferred dividend
  paid
 Use of net operating loss
   carryforward
 Net income

Balance at December 31, 1996      1,000,000    10,000  7,785,973     77,860
 Common stock issued                                      17,000        170
 Reversal of Series E and F
  previously accreted preferred
  dividend
 Series G preferred dividend
  paid
 Warrants issued
 Use of net operating loss
   carryforward
 Net income

Balance at December 31, 1997      1,000,000    10,000  7,802,973     78,030
 Common Stock Issued                                      30,600        306
 Reversal of Series E and F
  previously accreted
  preferred dividend
 Series G preferred dividend
  paid
 Net Income

Balance at December 31, 1998      1,000,000   $10,000  7,833,573  $  78,336


<FN>
       See accompanying notes.
</TABLE>



[CAPTION]
<TABLE>
                                                   (DEFICIT)
                                     PAID IN       RETAINED
                                     CAPITAL       EARNINGS         TOTAL
<S>                              <C>            <C>            <C>
Balance at December 31, 1995     $   7,013,610  $  (5,193,145) $    1,908,325
 Reversal of Series E and F
  previously accreted preferred
  dividend                            (210,710)       210,710             -
 Series G preferred dividend
  paid                                               (500,000)       (500,000)
 Use of net operating loss
   carryforward                         56,000                         56,000
 Net income                                         1,073,873       1,073,873
Balance at December 31, 1996         6,858,900     (4,408,562)      2,538,198
 Common stock issued                    35,253                         35,423
 Reversal of Series E and F
  previously accreted preferred
  dividend                            (317,172)      317,172              -
 Series G preferred dividend
  paid                                               (600,000)      (600,000)
 Warrants issued                        25,000                        25,000
 Use of net operating loss
   carryforward                         69,000                        69,000
 Net income                                         1,703,535      1,703,535
Balance at December 31, 1997         6,670,981     (2,987,855)     3,771,156
 Common Stock Issued                    59,191                        59,497
 Reversal of Series E and F
  previously accreted
  preferred dividend                  (325,438)       325,438             -
 Series G preferred dividend
  paid                                              (600,000)      (600,000)
 Net Income                                        1,690,253      1,690,253
Balance at December 31, 1998     $   6,404,734  $ (1,572,164)  $  4,920,906
<FN>
       See accompanying notes.
</TABLE>



MOTO PHOTO, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOW

[CAPTION]
<TABLE>
                                                  YEAR ENDED DECEMBER 31
                                              1998         1997        1996

<S>                                             <C>          <C>         <C>
OPERATING ACTIVITIES
Net income                                $ 1,690,253  $1,703,535  $ 1,073,873
Adjustments to reconcile net income to
 net cash provided by operating
 activities:
Impairment charge - goodwill                   88,618      30,887      372,409
Impairment charge - property and equipment     53,763      73,500      138,246
Depreciation and amortization               1,015,611     847,509      757,673
Charge in lieu of income tax                       -       69,000       56,000
Provision for losses on inventory and
 receivables                                  543,031     908,377    1,325,101
Notes receivable increase as a result of
 franchise activities                         (17,422)    (19,000)    (185,500)
Loss (gain) on sale of stores                     646      48,280     (344,023)
Lss on fixed asset disposals and close
 of telemarketing                             212,301          -           -
Issuance of stock for directors fees           37,622      35,253          -
Increase (decrease) resulting from
 changes in:
 Accounts receivable                         (678,631)   (374,471)  (2,164,947)
 Inventory and prepaid expenses            (1,241,275)     54,795      296,281
 Other assets                                (241,113)    (45,616)     (42,218)
 Deferred taxes                              (188,000)         -           -
 Accounts payable, accrued payroll,
  benefits, and accrued expenses              266,076  (3,167,576)     999,482
 Deferred revenue and other liabilities       109,656      78,009      (19,205)

Net cash provided by operating activities   1,651,136     242,482    2,263,172

INVESTING ACTIVITIES
Purchases of property and equipment        (1,368,316)   (477,513)    (290,788)
Payments received on notes receivable         643,253     509,848      499,806
Proceeds from sale of property and
 equipment                                     61,000     452,606      595,102
Loss from investments                              -           -        39,124

Net cash (utilized) provided by investing
 activities                                  (664,063)    484,941      843,244

FINANCING ACTIVITIES
Proceeds from revolving line of credit
 and long-term borrowings                   1,250,000  9,324,274     7,100,000
Principal payments on revolving line of
 credit, long-term debt and capital lease
 obligations                               (1,879,804) (7,711,389)  (9,847,160)
Payments of preferred dividends              (600,000)   (600,000)    (500,000)
Proceeds from issuance of common stock         21,875          -           -

Net cash (utilized) provided in financing
 activities                                (1,207,929)  1,012,885   (3,247,160)

(Decrease) increase in cash                  (220,856)  1,740,308     (140,744)
Cash at beginning of year                   3,139,252   1,398,944    1,539,688

Cash at end of year                       $ 2,918,396  $3,139,252  $ 1,398,944


<FN>
See accompanying notes.
</TABLE>


A.  THE COMPANY

Moto Photo,  Inc.  and its  subsidiaries  (`the  Company'') is  engaged  in  the
franchising and  ownership  of  stores offering  one-hour  processing  services,
portrait and related imaging services and merchandise under the trade names  and
service marks of `ONE HOUR MOTOPHOTO'', ``MOTOPHOTO'' and `ONE HOUR MOTOPHOTO  &
PORTRAIT STUDIO' and related marks.

During 1998, the Company initiated the World Alliance Partnership program (WAP).
Independent minilabs outside  of the  United States and  Canada who  sign a  WAP
agreement will have the right to  display limited signage, attend the  Company's
franchise convention and offer  for sale the  Company's private label  products.
The participants in the WAP will pay an annual fee.

At December  31, 1998  the 427  stores of  the Moto  Photo system  included  296
Franchise stores in the United States,  37 Company stores in the United  States,
50 stores in  Canada and  44 WAP stores  in Norway.   During  1998, the  Company
awarded 19 franchises, refranchised 1  Company store, converted two  independent
stores to franchises and closed 34 stores.

B.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

The following is a summary of the Company's significant accounting policies used
in the preparation of the accompanying consolidated financial statements.

PRINCIPLES OF CONSOLIDATION

The consolidated financial statements include the accounts of Moto Photo,  Inc.,
and its  subsidiaries. All  significant intercompany  accounts and  transactions
have been eliminated.

ACCOUNTS AND NOTES RECEIVABLE

Accounts and  notes receivable  are  composed of  accounts  and notes  due  from
various  franchisees.    The  notes   receivable  carry  interest  rates   which
approximate the prevailing  interest rate at  the time of  the notes  receivable
inception.  The carrying value of each account and note receivable is  evaluated
to determine  if  facts and  circumstances  suggest the  receivable  has  become
impaired.  If the review indicates that a note has become impaired as determined
by an analysis of creditworthiness and payment history, interest income on  that
note is not recognized  unless collected.  During  1998 and 1997,  approximately
$400,000 and $612,000,  respectively were transferred  to notes receivable  from
accounts receivable.  The  carrying value of all  accounts and notes  receivable
approximates fair value.

INVENTORY

Inventory is valued at the lower  of cost or market.   Cost is determined  using
the first in, first out cost  method.  Inventory is  shown net of allowances  of
$150,000 in 1998 and $115,000 in 1997.



B.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

PROPERTY AND EQUIPMENT

The costs of equipment and  leasehold improvements are capitalized.  Maintenance
and repairs are charged  to expense as incurred  while betterments and  renewals
are capitalized. When  equipment is  retired or  sold, the  cost and  applicable
accumulated depreciation  are  removed  from the  respective  accounts  and  the
resulting gain or loss is recorded in operations.

Property  and  equipment,  including  capitalized  leases,  are  depreciated  or
amortized by the straight-line method over the estimated useful lives, primarily
up to seven  years for  processing equipment, up  to five  years for  furniture,
fixtures, and automobiles, and up to  three years for software and hardware  and
over the lesser of the remaining term of the lease or the lives of the leasehold
improvements.
COST OF FRANCHISES AND CONTRACTS ACQUIRED

Franchises and contracts acquired  are valued at cost  and are amortized by  the
straight-line method over the term of  the agreement. These costs are shown  net
of accumulated amortization of $688,513 in 1998 and $646,813 in 1997.

GOODWILL

The excess of the cost over the fair value of the net assets of stores purchased
is recorded as goodwill and amortized on a straight-line basis not to exceed  40
years. Goodwill is shown net of  accumulated amortization of $2,255,130 in  1998
and $2,707,055 in 1997.

LONG LIVED ASSETS

The carrying value of long lived assets, including goodwill and property,  plant
and equipment  related  to  operating  stores  is  reviewed  if  the  facts  and
circumstances suggest  that  it may  be  permanently impaired.  If  this  review
indicates  that  goodwill  will  not  be  recoverable,  as  determined  by   the
undiscounted cash flows of the store(s) over the remaining amortization  period,
the Company's carrying value of the  goodwill is adjusted to its estimated  fair
value. When a decision is made  to dispose of a  store through sale or  closure,
the Company's carrying value  of the store, including  goodwill, is adjusted  to
its estimated fair value less costs to sell.

NON-COMPETE AGREEMENTS

The Company amortizes non-compete  agreements by the  straight line method  over
the life of the contract.



B.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

REVENUE RECOGNITION

Franchise fees  are recognized  as income  when substantially  all services  and
conditions relating to  the granting  of the  franchise have  been performed  or
satisfied. Revenue from territorial development fees is deferred and  recognized
as stores  are opened  within the  development area.  Royalty and  company-owned
store revenue  are  recognized  as  sales  are  made.  Merchandise  revenue  are
recognized when the  goods are shipped.   Telemarketing  revenue are  recognized
when the services are rendered.  In 1998, the Company's master licensor for  the
province of  Ontario, Canada  signed  a new  master  license agreement  for  the
development of franchises throughout Canada.  The Company recognized $100,000 in
1998 for the sale of these rights.

PROFIT SHARING PLAN

The Company  sponsors a  profit sharing  plan covering  all employees  who  meet
certain eligibility requirements.  The  Company makes matching contributions  to
the Plan.  Additionally, the Company may make discretionary contributions, which
are subject to the  approval of the Board  of Directors. Profit sharing  expense
was $94,793 in 1998, $127,899 in 1997, and $125,000 in 1996.

STOCK-BASED COMPENSATION

The Company  accounts  for stock  based  compensation under  the  principles  of
Accounting Principles Board  Opinion No.  25, ``Accounting for  Stock issued  to
Employees'  (APB  25) and  related  Interpretations.   When  stock  options  are
exercised, the proceeds increase stockholders' equity.   No amounts are  charged
or credited to operations.

INCOME TAXES
The Company accounts  for income taxes  using the liability  method. Under  this
method, deferred tax assets and liabilities are determined based on  differences
between financial reporting  and tax  bases of  assets and  liabilities and  are
measured using tax rates and laws expected to be in effect when the  differences
are expected to reverse. Valuation allowances are provided against deferred  tax
assets for which it is `more likely than not'' the assets will not be realized.

NET INCOME PER COMMON SHARE - BASIC AND DILUTED

Basic income per common share is based on the weighted-average number of  common
shares outstanding during  the respective periods.   Diluted  income per  common
share is  based on  the weighted-average  number  of common  shares  outstanding
adjusted to include the effects of potentially dilutive stock options and  other
common stock equivalents.




B.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

<TABLE>
                                            1998        1997       1996
<S>                                     <C>         <C>         <C>
Net income applicable to common shares  $ 1,415,691 $ 1,420,707 $   784,583

Reconciliation of Shares:

Weighted average common shares
 outstanding                              7,816,165   7,793,905  7,785,973

Effect of dilutive stock options and
 other common stock equivalents             115,245     101,034      46,644


Weighted average common shares assuming
 dilution                                 7,931,410   7,894,939   7,832,617


</TABLE>


STORES FOR RESALE

Certain Company stores are  offered for sale along  with a franchise  agreement.
The Company generally cannot identify when  or if such transactions will  occur.
Consequently, until a  store is franchised,  sales, results  of operations,  and
related assets and liabilities are included with those of the Company stores  in
the respective line item in the respective financial statement. The Company sold
one store in 1998, six stores in 1997, and five stores in 1996.


USE OF ESTIMATES

The preparation  of  the  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions that affect  the amounts reported  in the  financial statements  and
accompanying notes. Actual results could differ from those estimates.

RECLASSIFICATIONS

Certain  amounts  from  prior  years  have  been  restated  to  conform  to  the
presentation used in 1998.
C.  PROPERTY AND EQUIPMENT

The following is a summary of property and equipment as of December 31:

<TABLE>
                                                       1998         1997

<S>                                                     <C>          <C>
Equipment and other property                       $  7,801,086  $  7,379,716
Leasehold improvements                                2,601,003     2,869,816
Furniture and fixtures                                1,029,420     1,136,240

                                                     11,431,509    11,385,772
Less accumulated depreciation and amortization        7,719,445     8,290,766

Net book value                                     $  3,712,064  $  3,095,006


</TABLE>

Depreciation expense on property and equipment including amortization of  assets
recorded under capital leases for the year ended December 31, 1998 was  $813,462
($653,822 in 1997 and $567,131 in 1996).

D.  OTHER ASSETS

Other assets as of December 31  include the following items, net of  accumulated
amortization of $262,500 in 1998 and $237,500 in 1997:

<TABLE>
                                       1998        1997

<S>                                <C>         <C>
Non-compete agreements              $  737,500  $  762,500
Other                                  313,067     269,619

                                    $1,050,567  $1,032,119


</TABLE>

E.  LONG-TERM DEBT

The detail of long-term debt as of December 31 is:

<TABLE>
                                           1998         1997

<S>                                    <C>          <C>
Note payable to bank due January 2002
with interest at 9.29% per annum       $  2,124,360 $  2,748,469

Note payable to bank due January 2002
with interest at 8.75% (prime rate
plus 1%)                                  1,125,000    1,500,000

Note payable to bank due January 2004
with interest at 8.25% (prime rate
plus 1/2%)                                1,250,000           -

Revolving credit agreements with
supplier, non-interest-bearing, due
June 2002                                 5,515,000    5,971,000

                                         10,014,360   10,219,469

Portion classified as current             1,239,000      999,000

                                       $  8,775,360 $  9,220,469
</TABLE>

At December 31, 1998, the Company had an unused line of credit for $2,000,000 at
prime plus .50%.   The Company pays a  commitment fee of .25%  per annum on  the
unused  portion  of  the  line  of  credit.  The  carrying  value  of  all  debt
approximates fair value.

The aggregate annual maturities on long-term debt for the five years  subsequent
to December  31, 1998  are $1,239,000,  $1,312,092, $1,344,631,  $5,827,239  and
$291,398.  Interest  paid in 1998,  1997, and 1996  was $399,400, $436,808,  and
$476,695, respectively.

Long-term debt and borrowings on the line of credit are secured by substantially
all of the Company's assets. The revolving credit agreement requires the Company
and  its  franchisees  collectively  to   purchase  certain  amounts  of   their
requirements for  specified  products  including  paper  and  film  through  the
supplier.  Certain of the  long-term obligations contain restrictive  covenants;
the Company was in compliance with them at December 31, 1998.



F. LEASES

At December 31,  1998 and 1997,  property and equipment  included the  following
capitalized lease obligations:

<TABLE>
                                  1998        1997

<S>                              <C>          <C>
Processing equipment            $ 832,187  $1,737,753
Less accumulated amortization     261,714     554,918

                                $ 570,473  $1,182,835


</TABLE>

Future minimum lease payments for capitalized leases at December 31, 1998 are as
follows:

<TABLE>
      YEAR ENDING DECEMBER 31

<S>                        <C>
1999                    $  346,338
2000                       219,739
2001                        86,709
2002                        19,290

Total minimum lease
payments                   672,076

Less:  amount
 representing interest
 ranging from 5.7% to
 11.5%                      88,435

Present value of minimum
 lease payments            583,641
Current portion            295,000

Capitalized leases      $  288,641


</TABLE>

During 1998,  1997, and  1996, the  Company incurred  or assumed  capital  lease
obligations aggregating $0, $679,300, and $283,106, respectively, in  connection
with equipment purchases.

The Company also has operating leases for the real estate facilities of  several
franchised and company-owned  stores. The facilities  for the franchised  stores
have been  subleased  or  assigned to  the  franchisees.  The  lease  agreements
generally  require  the  lessee  to  pay  the  property  taxes,  insurance,  and
maintenance. Under most lease agreements, the  lessee is required to pay  common
area expenses and/or a contingent rental  based on a percentage of gross  sales.
The Company  also  leases  automobiles, office  and  warehouse  facilities,  and
equipment under operating lease agreements.  Certain leases have renewal options
which the  Company  may exercise.    Rental  expense for  operating  leases  was
$1,841,830 in 1998, $2,275,443 in 1997, and $2,554,979 in 1996, net of  sublease
rentals of $447,372, $444,734, and $409,088, respectively.


F.  LEASES (CONTINUED)

In 1998 and 1996  the Company sold the  lease rights for  a Company store  which
increased net income by approximately $112,000 and $300,000 respectively.

At December 31, 1998, noncancelable operating  leases provide for the  following
minimum annual obligations and sublease rentals:

<TABLE>
                 LEASE     SUBLEASE  NET LEASE
              OBLIGATION   RENTALS  OBLIGATION
                   S                     S

<S>           <C>        <C>        <C>
1999          $1,623,816 $  328,078 $1,295,738
2000           1,311,989    246,445  1,065,544
2001             984,830    222,398    762,432
2002             647,657     87,283    560,374
2003             298,063     56,945    241,118
2004 and
thereafter       206,786         -     206,786

Totals        $5,073,141 $ 941,149  $4,131,992


</TABLE>

G.  STOCKHOLDERS' EQUITY

The Company has authorized  30,000,000 voting common  shares and 1,000,000  non-
voting common shares. None of the non-voting common shares are outstanding  and,
unless otherwise stated, any reference herein to common shares refers to  voting
common shares.

In conjunction with the  1995 redemption of  outstanding $1.20 Preferred  Stock,
the cumulative  non-voting Series  E and  F  Preferred Shares  outstanding  were
exchanged  for  1,000,000  cumulative  non-voting  Series  G  Preferred   Shares
(`Series G  Stock').   The Series G Stock has  a cumulative annual dividend  per
share of $.50 in 1996, and $.60 in 1997 and 1998.  In 1998, 1997, 1996 $600,000,
$600,000, and $500,000, respectively, of dividends were paid on Series G  Stock.
The Series G Stock has a dividend  rate lower than the previously accreted  rate
of the  Series  E  and F  Preferred  Shares.   Accordingly,  the  1998  dividend
requirement on income  or applicable to  common shares was  reduced by  $325,438
($317,172 in 1997 and $210,710 in 1996).

The Series G  Stock is redeemable  at any time  by the Company.  The holder  can
redeem the Series  G Stock in  2000, or earlier  if the  Company's common  share
price is $3.00  or more.   Redemption  must be  in either  the Company's  common
shares at 90% of the then-current market price  or in cash from the proceeds  of
an equity offering. The holder has the right to refuse redemption in stock.  The
1999 dividend rate  is $.70 per  share.  If  the stock  remains unredeemed,  the
Company would pay dividends of $.80 per share  in 2000, $.90 per share in  2001,
and $1.00 per share per year in 2002 and thereafter.



G.  STOCKHOLDERS' EQUITY (CONTINUED)

The Company has 835,000 warrants outstanding  each of which entitles the  holder
to purchase  one common  share  for $4.25,  subject  to adjustments  in  certain
events, through December 31, 1999.  The holder of the Series G Stock also  holds
warrants to purchase  1,000,000 common  shares at  $2.38 per  share, subject  to
adjustment in certain events, through September 2002.  In addition, in 1997  the
Company granted 50,000 warrants  each of which entitles  the holder to  purchase
one common share  for $1.94  through September 2002.   The  warrants are  anti--
dilutive for diluted earnings per share calculations for all years.

As of December  31, 1998, 12,201,934  shares of common  stock were reserved  for
issuance pursuant to various outstanding  options, warrants, and redeemable  and
convertible securities.

H.  STOCK BASED COMPENSATION

The Company has several  incentive plans under which  the Board of Directors  or
the Compensation Committee  (``the Committee'') of  the Board  of Directors  may
grant awards  to directors,  officers and  key managerial,  administrative,  and
professional employees of  the Company. Awards  may consist  of incentive,  non-
qualified, and deferred compensation  stock options, stock appreciation  rights,
restricted stock and restricted unit grants, performance equity and  performance
unit grants,  and any  other stock-based  awards, or  any combination  of  these
awards.

At December 31, 1998 additional awards  aggregating up to 782,405 common  shares
can be granted  on the terms  and conditions established  by the Committee.  The
Board of Directors may grant additional non-qualified stock options.

The following summarizes the shares option activity for the years ended December
31:

<TABLE>
                                    1998                    1997

                             COMMON     AVERAGE      COMMON     AVERAGE
                             SHARES      PRICE       SHARES      PRICE

<S>                            <C>         <C>          <C>        <C>
Outstanding at beginning
 of year                    1,015,966     $1.99      985,286     $1.87
Granted                       406,219     $2.32      163,460     $2.57
Expired                       (88,104)    $2.47     (132,780)    $1.82

Outstanding at end of
 year                       1,334,081     $2.06    1,015,966     $1.99


Exercisable at end of
 year                         755,956                608,002


</TABLE>

The exercise price of all options granted has been at least equal to the  market
value at the date of  grant. The options generally  expire five years after  the
grant date except  for 352,041 options  which expire ten  years after the  grant
date.



H.  STOCK-BASED COMPENSATION (CONTINUED)

The Company has elected to  follow APB 25 in  accounting for its employee  stock
options because of the alternative fair value accounting provided for under  FAS
Statement No.  123, ``Accounting for  Stock-Based Compensation''  (`FAS  123''),
which requires use of option valuation models that were not developed for use in
valuing employee stock  options.  Because  the exercise price  of the  Company's
employee stock options equals  the market price of  the underlying stock on  the
date of grant, no compensation expense is recognized under APB 25.
Pro forma earnings amounts prepared under the assumption that the stock  options
granted in 1998, 1997 and 1996 were accounted  for based on their fair value  as
determined under FAS 123 are as follows:

<TABLE>
         PRO FORMA EARNINGS             1998        1997        1996

<S>                                 <C>         <C>         <C>
Net income applicable to common
 shares                             $ 1,157,652  $1,234,223 $   629,096
Net income per common share-basic
 and diluted                        $      0.15 $      0.16 $      0.08
</TABLE>

The weighted  average value  of an  option granted  during 1998,  1997 and  1996
approximated 50% of the grant price  of the respective option. using the  Black-
Scholes option pricing model and the following assumptions:

<TABLE>
FAIR VALUE ASSUMPTIONS       1998     1997     1996

<S>                        <C>      <C>      <C>
Dividend yield                   0%       0%       0%
Expected volatility             45%      39%      39%
Risk-free interest rate        5.8%     5.5%     5.5%
Expected life in years        5-10     5-10        5
</TABLE>

FAS 123 does  not apply to  awards granted prior  to 1995.   Because  additional
awards in future years are anticipated,  the pro forma effects of applying  this
statement are not necessarily indicative of future amounts.

I.  INCOME TAXES

Deferred taxes at December 31 are:

<TABLE>
                                        1998        1997

<S>                                      <C>         <C>
Deferred tax assets
 Capital loss carryforwards         $   712,000 $   586,000
 AMT credit carryforwards                85,000      37,000
 Asset impairment                     1,370,000   1,983,000
 Receivable allowances                  977,000     945,000
 Employee benefit accruals              117,000     138,000
 Inventory valuation allowances          82,000      65,000
 Depreciation                                -       28,000
 All other items, net                   125,000     109,000

 Total deferred tax assets            3,468,000   3,891,000

Deferred tax liability
 Depreciation                          (116,000)         -

 Total deferred tax liability          (116,000)         -


 Gross deferred tax assets            3,352,000   3,891,000

 Less:  valuation allowance          (2,082,000) (2,809,000)


Net deferred tax assets             $ 1,270,000 $ 1,082,000


</TABLE>

For financial reporting purposes, a valuation  allowance of $2,082,000 for  1998
and $2,809,000  for 1997  has been  recognized to  offset certain  deferred  tax
assets including the capital loss carryforwards and asset impairment.

Realization of  the net  deferred tax  assets depends  on generating  sufficient
taxable income to utilize the tax benefit of the assets. Although realization is
not assured,  management  believes it  is  more likely  than  not that  the  net
deferred tax assets will be realized.



I.  INCOME TAXES (CONTINUED)

The effective income tax  rates differed from the  federal statutory income  tax
rates as follows for the years ended December 31:

<TABLE>
                                  1998        1997        1996

<S>                                <C>         <C>         <C>
Expense (benefit):
Statutory federal income tax  $   452,000 $   850,000 $   654,000
Increase (decrease) resulting
 from effect of:
 Nondeductible amortization       168,000     169,000     162,000
 Change in deferred tax
  valuation allowance            (727,000)   (353,000)   (225,000)
 Other, net                      (233,900)     39,000      92,000
State income tax expense, net
 of federal tax benefit           (19,100)     95,000     167,000

                              $  (360,000)$   800,000 $   850,000


</TABLE>

<TABLE>
                                    1998        1997        1996
<S>                              <C>         <C>         <C>
Income tax benefit (expense)
  Current                        $  172,000  $(731,000)  $(794,000)
  Deferred                          188,000         -           -
  Change in lieu of income
  taxes                                   -    (69,000)    (56,000)

                                 $  360,000  $(800,000)  $(850,000)


</TABLE>

As a result of quasi-reorganization accounting treatment, $69,000 and $56,000 in
1997 and 1996, respectively, are charges in lieu of income taxes and payment  is
not required due  to use  of tax loss  carryforwards.   The resulting  financial
statement benefit is an addition to paid-in capital.

At December 31, 1998, the Company  has capital loss carryforwards of  $1,874,000
which begin to expire in 1999  and approximately $85,000 of alternative  minimum
tax (AMT) credit carryfowards which have no expiration date.

The Company paid $82,000, $174,000, and $134,000 of income taxes in 1998,  1997,
and 1996, respectively.


J.  RELATED PARTY TRANSACTIONS

The Company  manages  a  franchise store  controlled  by  certain  officers  and
directors of the Company. The Company derived revenue from this store, including
management incentive fees, of approximately $308,000 in 1998, $269,000 in  1997,
and $244,000 in 1996.

Another franchise  store  is  owned  and managed  by  a  corporation  owned  and
controlled by an officer/director and his family, from which the Company derived
revenue of approximately  $97,000 in  1998, $110,000  in 1997,  and $180,000  in
1996.

The Company leases its  headquarters from a partnership  which is controlled  by
certain officers and/or directors for. Rent expense for each of 1998, 1997,  and
1996, was $216,996.

K.  CONTINGENCIES

The Company is involved in legal proceedings, arising in the ordinary course  of
business, which are being contested and  defended. Management is of the  opinion
that there is no contingent liability that  would have a material effect on  the
consolidated financial statements.

L.  IMPAIRMENT CHARGE

During 1996, a charge of $510,655 was recorded, which brought the net book value
of certain stores  planned to be  disposed of in  conformance with  management's
estimate  of  what  price  the  stores  will  bring,  less  costs  to  sell,  in
transactions with  prospective  franchisees.    The  1996  charge  consisted  of
$372,409 related to goodwill and $120,246 to property and equipment and  $18,000
for lease terminations.  Additional charges of $104,387 in 1997 and $142,381  in
1998 were recorded.   The 1997 charge consisted  of $30,887 related to  goodwill
and $73,500 to property  and equipment.  The  1998 charges consisted of  $88,618
related to goodwill and $53,763 to property and equipment.

The 20 stores planned to be disposed of at December 31, 1997 had a fair value of
$898,000.

At December 31, 1998,  nine stores remained  to be disposed  of, three of  which
were closed in January  1999.  The six  stores remaining to  be disposed of  had
revenues of $1.3 million and a loss of $34,000 in 1998.   The six stores have  a
carrying value of  $164,000.  Management  is actively attempting  to dispose  of
these six stores in the shortest time practicable.

M.  SEGMENTS

In 1998, the Company adopted the provisions of Statement of Financial Accounting
Standards No.  131, Disclosures  about Segments  of  an Enterprise  and  Related
Information  (SFAS  131).    SFAS   131  establishes  standards  for   reporting
information about operating segments in annual financial statements and requires
selected information  about  operating  segments in  interim  financial  reports
issued to shareholders.   Operating  segments are  defined as  components of  an
enterprise about  which  separate financial  information  is available  that  is
evaluated regularly by  the decision making  group in deciding  how to  allocate
resources. The Company has eight

M.  SEGMENTS (CONTINUED)

business units.   The business units  have been aggregated  into four  operating
segments  with  each  segment  representing  a  strategic  segment  that  offers
different products  and services.   The  accounting policies  of the  reportable
segments are  the  same  as  those  described  in  the  summary  of  significant
accounting policies.

The Company's  four  reportable  operating  segments  are  Development,  Company
Stores, Royalty  and  Advertising,  and  Wholesale.    Development  markets  the
Company's franchise and  recruits franchisees.   Company  Stores operate  retail
photo processing  and  portrait  stores  owned by  the  Company.    Royalty  and
Advertising provide  services  to  current  franchisees.    Wholesale  sells  to
franchisees products  and  related  services not  covered  under  the  franchise
agreement which the franchisees need to operate their businesses.

Summarized financial information concerning the Company's reportable segments is
shown in the following table.


MOTO PHOTO, INC. AND SUBSIDIARIES
[CAPTION]
<TABLE>
                                                        1998
                                                                   ROYALTIES
                                                       COMPANY        AND
                                        DEVELOPMENT    STORES     ADVERTISING
<S>                                    <C>         <C>           <C>
Sales and other revenue                $  559,256  $ 13,710,748  $ 5,315,708

Depreciation and amortization               3,787       674,217       18,269

Operating segment contribution prior to
  interest expense, income taxes and
  unallocated corporate expenses         (344,535)     (911,889)   3,706,813

Identifiable segment assets               133,159     8,803,804    1,238,143

Capital expenditures for long lived
assets                                      1,812     1,115,136        4,207


                                                        1997
                                                                   ROYALTIES
                                                       COMPANY        AND
                                        DEVELOPMENT    STORES     ADVERTISING

Sales and other revenue                $   80,991  $ 17,102,706  $ 5,158,577

Depreciation and amortization               3,524       530,657        7,363

Operating segment contribution
  prior to interest expense, income
  taxes and  unallocated corporate
  expenses                               (166,375)     (545,667)   3,681,550

Identifiable segment assets                42,393     8,396,862    1,278,020

Capital expenditures for long lived
assets                                        114       277,023        6,531


                                                        1996
                                                       COMPANY     ROYALTIES
                                        DEVELOPMENT    STORES         AND
                                                                  ADVERTISING

Sales and other revenue                $  829,714  $ 18,704,617  $ 4,864,783

Depreciation and amortization               4,722       472,614        5,482

Operating segment contribution
  prior to interest expense, income
  taxes and  unallocated corporate
  expenses                                (25,251)     (387,112)   3,265,354

Identifiable segment assets                86,286     9,013,692      884,732

Capital expenditures for long lived
assets                                      1,710       169,054        2,977
</TABLE>



MOTO PHOTO, INC. AND SUBSIDIARIES
[CAPTION]
<TABLE>
                                                      1998
                                           WHOLESALE           TOTAL
<S>                                    <C>               <C>
Sales and other revenue                   $  17,088,908     $  36,674,620

Depreciation and amortization                    84,511           780,784

Operating segment contribution prior to
  interest expense, income taxes and
  unallocated corporate expenses             (1,038,767)        1,411,622

Identifiable segment assets                   4,451,862        14,626,968

Capital expenditures for long lived
assets                                           24,392         1,145,547


                                                      1997
                                             WHOLESALE           TOTAL
Sales and other revenue                   $  18,790,649     $  41,532,923

Depreciation and amortization                    94,850           636,394

Operating segment contribution
  prior to interest expense, income
  taxes and  unallocated corporate
  expenses                                     (259,016)        2,710,492

Identifiable segment assets                   3,661,687        13,378,962

Capital expenditures for long lived
assets                                           11,779           295,447


                                                      1996
                                             WHOLESALE           TOTAL
Sales and other revenue                   $  18,200,251     $  42,599,365

Depreciation and amortization                    92,969           575,787

Operating segment contribution
  prior to interest expense, income
  taxes and  unallocated corporate
  expenses                                     (588,877)        2,264,114

Identifiable segment assets                   5,092,950        15,077,660

Capital expenditures for long lived
assets                                           62,396           236,137
</TABLE>


MOTO PHOTO, INC. AND SUBSIDIARIES
[CAPTION]
<TABLE>

REVENUE                     1998                  1997                  1996
<S>                        <C>                  <C>                 <C>
Total sales and other
  revenue for
  reportable segments    $36,674,620           $41,532,923          $42,599,365
Interest income              413,087               364,420              214,614
Gain on sale of stores             -                    -                78,051
Other income                 112,000                    -               395,536

Total consolidated
 revenues                $37,199,707           $41,897,343          $43,287,566
</TABLE>



<TABLE>
                                     SEGMENT                 CONSOLIDATED
OTHER SIGNIFICANT ITEMS               TOTAL     CORPORATE        TOTAL
<S>                                   <C>         <C>             <C>

                                                   1998
Depreciation and
 amortization                        $780,784  $   234,827   $ 1,015,611
Operating segment
 contribution prior to
 interest expense,
 income taxes and
 unallocated corporate
 expenses for segment
 totals reconciled to
 income before taxes                1,411,622     (81,369)     1,330,253
Identifiable segment
 assets                             14,626,968   7,306,825    21,933,793
Capital expenditures
 for long lived assets               1,145,547     222,769     1,368,316

                                                    1997
Depreciation and
 amortization                       $  636,394 $   211,115   $   847,509
Operating segment
 contribution prior to
 interest expense,
 income taxes and
 unallocated corporate
 expenses for segment
 totals reconciled to
 income before taxes                 2,710,492   (206,957)     2,503,535
Identifiable segment                13,378,962   7,659,153    21,038,115
 assets
Capital expenditures
 for long lived assets                 295,447     182,066       477,513

                                                    1996
Depreciation and                    
 amortization                       $  575,787 $   181,886   $   757,673
Operating segment
 contribution prior to
 interest expense,
 income taxes and
 unallocated corporate              
 expenses for segment
 totals reconciled to
 income before taxes                 2,264,114   (340,241)     1,923,873
Identifiable segment                15,077,660  5,407,552     20,485,212
 assets
Capital expenditures
 for long lived assets                 236,137     54,651        290,788
</TABLE>


MOTO PHOTO, INC. AND SUBSIDIARIES

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
[CAPTION]
<TABLE>
                   BALANCE AT   CHARGED TO   CHARGED TO                 BALANCE
    YEAR ENDED      BEGINNING    COSTS AND      OTHER                  AT END OF
DECEMBER 31, 1998   OF PERIOD    EXPENSES     ACCOUNTS    DEDUCTIONS     PERIOD

<S>                <C>         <C>          <C>          <C>          <C>
Reserves and
 Allowances
 deducted from
 Accounts and
 Notes Receivable  $ 2,608,000 $   449,000  $   205,000  $770,000(1)  $2,492,000

Allowance for Cash
 Discounts              45,000                    1,000                   46,000

Allowance for
 Inventory
 Obsolescence          115,000      94,000                 59,000(2)     150,000


Total              $ 2,768,000 $   543,000  $   206,000  $829,000     $2,688,000


<FN>
(1) Uncollectible accounts written-off
(2) Disposal of Inventory
</TABLE>



MOTO PHOTO, INC. AND SUBSIDIARIES

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
[CAPTION]
<TABLE>
                   BALANCE AT   CHARGED TO                             BALANCE AT
    YEAR ENDED      BEGINNING    COSTS AND   CHARGEDRTO                  END OF
DECEMBER 31, 1997   OF PERIOD    EXPENSES     ACCOUNTS    DEDUCTIONS     PERIOD

<S>                <C>         <C>          <C>          <C>          <C>
Reserves and
 Allowances
 deducted from
 Accounts and                  
 Notes Receivable  $ 2,211,000  $ 809,000  $   226,000  $638,000(1)  $ 2,608,000
 
Allowance for Cash
 Discounts              61,000        -0-                 16,000          45,000

Allowance for
 Inventory
 Obsolescence          126,000    99,000                110,000(2)       115,000


Total              $ 2,398,000 $ 908,000  $   226,000  $764,000      $ 2,768,000


<FN>
(1) Uncollectible accounts written-off
(2) Disposal of Inventory
</TABLE>


MOTO PHOTO, INC. AND SUBSIDIARIES

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
[CAPTION]
<TABLE>
                   BALANCE AT   CHARGED TO                              BALANCE
    YEAR ENDED      BEGINNING    COSTS AND   CHARGED TO                AT END OF
DECEMBER 31, 1996   OF PERIOD    EXPENSES     ACCOUNTS    DEDUCTIONS     PERIOD

<S>                <C>         <C>          <C>          <C>          <C>
Reserves and
 Allowances
 deducted from
 Accounts and
 Notes Receivable  $1,354,000 $1,244,000   $   359,000  $746,000(1)  $2,211,000

Allowance for Cash
 Discounts             73,000    (12,000)                                61,000

Allowance for
 Inventory
 Obsolescence          70,000     93,000                  37,000(2)     126,000


Total              $1,497,000 $1,325,000   $   359,000  $783,000     $2,398,000


<FN>
(1) Uncollectible accounts written-off
(2) Disposal of Inventory
</TABLE>
                                 EXHIBIT INDEX


Copies of the following documents are filed as exhibits to this report:


NUMBER      DESCRIPTION

    3.1     Certificate of Incorporation, as amended
            (Incorporated by Reference to Exhibit 3.1 to
            Form 10-K dated March 29, 1995)

    3.2     Bylaws, as amended (Incorporated by
            Reference to Exhibit 3.2 to Form 10-K dated
            May 5, 1989)

    4.1     Certificate of Designation of Series G
            Preferred Stock (Incorporated by Reference to
            Exhibit 4.2 to Form 10-K dated March 29, 1995)

    4.2     Securities Purchase Agreement dated
            September 9, 1992 by and between Moto Photo, Inc.
            and Fuji Photo film U.S.A., Inc., with Exhibits
            (Incorporated by Reference to Exhibit 28.1 to Form 8-K
            dated September 9, 1992)

 *10.1      1992 Moto Photo Performance and Equity Incentive Plan
            and Amendment No. 1 to the Plan, as amended through
            April 11, 1995 (Incorporated by Reference to Exhibit 4.1
            to Registration Statement Number 033-59673 on Form S-8
            dated May 30, 1995)

 *10.2      Amendment No. 2 to the 1992 Moto Photo Performance
            and Equity Incentive Plan (Incorporated by Reference to
            Exhibit 10.2 to Form 10-Q dated May 14, 1998)

  10.3      Management Agreement dated April 15, 1983, between
            Foto Fair International, Inc. and National Photo Labs II, Inc.
            (Incorporated by Reference to Exhibit 10.20 to Form S-1
            Registration Statement, Registration No. 2-99676)

   10.4     Loan and Security Agreement dated as of February 19, 1997,
            between Moto Photo, Inc. and The Provident Bank (Incorporated
            by Reference to Exhibit 10.2 to Form 10-Q dated May 9, 1997)



NUMBER    DESCRIPTION

   10.5     First Amendment to Loan and Security Agreement,
            dated as of May 1, 1998, by and between Moto Photo, Inc.
            and The Provident Bank (Incorporated by Reference to
            Exhibit 10.3 to Form 10-Q dated May 14, 1998)

   10.6     Amended Supply Agreement dated as of  January 11, 1995
            between Moto Photo, Inc. and Fuji Photo Film U.S.A., Inc.
            (Incorporated by Reference to Exhibit 10.12 to Form 10-K
            dated March 29, 1995)

   10.7     Amendment No. 1 to Warrant Certificate held by Fuji Photo
            Film U.S.A., Inc.   (Incorporated by Reference to Exhibit 10.13
            to Form 10-K dated March 29, 1995)

   10.8     Project Agreement dated as of February 6, 1998 between
            Fuji Photo Film U.S.A., Inc., and Moto Photo, Inc.
            (Incorporated by Reference to Exhibit 10.7 to Form 10-K dated
            March 30, 1998)

   10.9     Master Lease Agreement dated as of February 6, 1998 between
            Fuji Photo Film U.S.A., Inc., Moto Photo, Inc., and The
            Provident Bank (Incorporated by Reference to Exhibit 10.8 to
            Form 10-K dated March 30, 1998)

   10.10    Lease dated as of August 27, 1990 between Moto Photo, Inc.
            and Sycamore Partnership (Incorporated by Reference to
            Exhibit 10.18 to Form 10-K dated March 29, 1991)

   10.11    Master License Agreement dated as of December 31, 1998
            between Moto Photo, Inc. and Canadian Industrial Services, Ltd.

  *10.12    Employment Agreement effective April 1, 1997 with Michael F. Adler
            (Incorporated by Reference to Exhibit 10.1 to Form 10-Q dated
            May 9, 1997)

  *10.13    Amendment to Employment Agreement, dated as of April 1, 1997,
            with Michael F. Adler (Incorporated by Reference to Exhibit 10.1 to
            Form 10-Q dated August 7, 1997)

  *10.14    Employment Agreement dated June 1, 1996 with David A. Mason
            (Incorporated by Reference to Exhibit 10.2 to Form 10-Q dated
            August 6, 1996)

  *10.15    Amendment to Employment Agreement, dated as of
            December 23, 1997, with David A. Mason (Incorporated by
            Reference to Exhibit 10.13 to Form 10-K dated March 30, 1998)

  *10.16    Employment Agreement dated June 1, 1996 with Frank M. Montano
            (Incorporated by Reference to Exhibit 10.1 to Form 10-Q dated
            August 6, 1996)

  *10.17    Amendment to Employment Agreement, dated as of December 23, 1997,
            with Frank M. Montano (Incorporated by Reference to Exhibit 10.15
            to Form 10-K dated March 30, 1998)

  *10.18    Employment Agreement dated as of January 1, 1999 with
            Lloyd F. Noland

   11.0     Statement Re: Computation of Per Share  Amounts (Included with the
            financial statements and supplementary data filed after the
            signature page
            of this report)

   22.0     List of subsidiaries of the Company (Incorporated by Reference to
            Exhibit 22 to Form 10-K dated March 27, 1996)

   23.0     Consents of Ernst & Young, LLP

   27.0     Financial Data Schedule







                               TABLE OF CONTENTS

1.   GRANT                                                  3
2.   TERM AND RENEWAL                                       6
3.   SUBLICENSE AGREEMENTS                                  7
4.   FEES 8
5.   RIGHTS AND OBLIGATIONS OF FRANCHISOR                   12
6.   RIGHTS AND OBLIGATIONS OF MASTER LICENSOR              15
7.   PROPRIETARY MARKS                                      21
8.   CONFIDENTIAL MANUALS                                   26
9.   CONFIDENTIAL INFORMATION                               27
10.  ACCOUNTING AND RECORDS                                 28
11.  INSURANCE                                              30
12.  TRANSFER OF INTEREST                                   32
13.  DEFAULT AND TERMINATION                                42
14.  OBLIGATIONS UPON TERMINATION OR EXPIRATION             47
15.  COVENANTS                                              51
16.  TAXES                                                  55
17.  INDEPENDENT CONTRACTOR AND INDEMNIFICATION             57
18.  APPROVALS AND WAIVERS                                  58
19.  NOTICES                                                59
20.  ENTIRE AGREEMENT                                       60
21.  SEVERABILITY AND CONSTRUCTION                          61
22.  APPLICABLE LAW                                         62
23.  ARBITRATION                                            64
24.  ACKNOWLEDGMENTS                                        64

                                MOTO PHOTO, INC.
                            MASTER LICENSE AGREEMENT



     This Master License Agreement (the "Agreement") is made and entered into as
of December 31, 1998,  by and between MOTO  PHOTO, INC., a Delaware  corporation
("Franchisor"), and CANADIAN INDUSTRIAL  SERVICES, LTD., an Ontario  corporation
("Master Licensor").

     The Agreement is based on the following understandings:

     1.   Franchisor, as the result of the  expenditure of time, skill,  effort,
and money, has developed and owns a unique and distinctive system (the "System")
relating to the  establishment and operation  of photo  processing stores  which
feature quality fast  photo processing and  related imaging  services and  which
offer for sale photo-related products.

     2.   The distinguishing  characteristics  of the  System  include,  without
limitation, uniform and  distinctive methods for  selling and advertising  photo
processing and related imaging services; interior and exterior color and  design
schemes, furnishings, and other identifying characteristics; specifications  and
procedures  for   installation  of   equipment  and   fixtures;  standards   and
specifications for  inventory,  chemicals,  photographic  paper,  and  supplies;
customized  accounting  and   other  recordkeeping   procedures;  and   training
procedures relating to the use of photo processing equipment, customer  service,
and business management;  all of  which may  be changed,  improved, and  further
developed by Franchisor from time to time.

     3.   Franchisor identifies  the System  by means  of certain  trade  names,
service marks, trademarks, logos, emblems and  indicia of origin, including  but
not limited to the  marks "MOTOPHOTO" and "ONE  HOUR MOTOPHOTO" and design,  and
such other trade names, service marks, and trademarks as are now designated (and
<PAGE>

may hereafter be designated or substituted by Franchisor) for use in  connection
with the System (the "Proprietary Marks").

     4.   Franchisor continues  to develop,  use, and  control the  use of  such
Proprietary Marks in order to identify for the public the source of services and
products marketed the  Proprietary Marks and  the System, and  to represent  the
System's high standards of quality, appearance, and service.

     5.   Master Licensor has been acting as  Master Licensor for Franchisor  in
Ontario,  Canada  pursuant  to  a  Master  License  Agreement  and   Sub-License
Development Agreement  dated  as of  February  20,  1987 ("the  MLA").    Master
Licensor wishes  to  obtain the  right  to license  others  ("Sublicensees")  to
operate MotoPhotoSM stores (the "Stores" or "sublicensed businesses") under  the
System in other areas of Canada and to license additional stores in Ontario.

     6.   Master  Licensor  understands  and  acknowledges  the  importance   of
Franchisor's high and uniform standards of quality, service, and appearance, and
the necessity  of  ensuring the  maintenance  of  those high  standards  by  all
Sublicensees of Master Licensor.

     NOW, THEREFORE, the parties mutually agree as follows:

1.   GRANT

     1.01  Franchisor grants to Master  Licensor, upon the terms and  conditions
set forth  in  this  Agreement,  the  right to  grant  an  unlimited  number  of
sublicenses for  the  use in  Canada  ("the Designated  Area")  of  Franchisor's
Proprietary Marks and the System, as such may be changed, improved, and  amended
from time to time, and a license to use the Proprietary Marks and the System  in



connection with  such  sublicensing.    Franchisor  represents  that  the  marks
"MOTOPHOTO" and "ONE HOUR MOTOPHOTO" and design have been registered in  Canada.
Franchisor will take  all steps  necessary to  extend the  registration of  such
marks in Canada so long  as Master Licensor is  still actively working with  the
System pursuant to this Agreement.

     1.02  Except as otherwise provided in this Agreement, Franchisor shall  not
establish, nor  license  anyone other  than  Master Licensor  to  sublicense  or
establish, any Store under the System in the Designated Area during the term  of
this Agreement or any  renewal hereof. Prior  to the expiration  of the term  of
this Agreement, Franchisor retains the right  to acquire or otherwise  affiliate
entities which  own  stores, which  franchise  stores,  or which  both  own  and
franchise stores at any location, within or outside of the Designated Area,  and
which operate under proprietary marks other  than those used in connection  with
the System for the sale of the same, similar, or different services and products
("Non-System Stores") on any terms and conditions Franchisor may deem  advisable
and, except as provided in Section 1.03 hereof, without granting Master Licensor
any rights in  such entities  or such  Non-System Stores.   Notwithstanding  the
foregoing, Franchisor agrees that it shall not acquire nor solicit such entities
to sell their  Non-System Stores to  Franchisor or to  otherwise affiliate  with
Franchisor unless Master Licensor is in default under this Agreement.

     1.03  It is Franchisor's intent to assist Master Licensor in expanding  the
System in the Designated Area and to  that end Franchisor may elect to  purchase
and to convert  more Non-System  Stores to  Stores under  the System;  provided,
however, that  Franchisor may  purchase and  convert only  chains of  Non-System
Stores with eleven (11) or more stores.  If Franchisor desires to effect such  a
conversion prior  to  the expiration  of  the  term of  this  Agreement,  Master
Licensor shall have the right and option to purchase and convert all of the Non-
System Stores being acquired by Franchisor in the Designated Area and/or in  the
United States.  Master Licensor may exercise this right only if Master  Licensor
is in good standing under this Agreement at the time of exercise and only during
the first three (3) years following the date Franchisor acquires the  Non-System
Stores.

     Master Licensor shall exercise such right  by closing on such purchase  and
executing Franchisor's then-current form of franchise agreement (which shall not
require payment of any initial franchise fee) for each such store in the  United
States which Master Licensor is purchasing  and/or by establishing a  sublicense
arrangement as provided  in Section 3.03  of this Agreement  for any  Non-System
Store acquired in the Designated Area.

     The purchase price to be paid by Master Licensor for the Non-System  Stores
shall be the greater of (a) 3.5 times the pre-debt cash flow for the  Non-System
Stores which Master Licensor  is purchasing and (b)  the cash equivalent of  the
acquisition costs,  the  consideration paid  by  Franchisor for  the  Non-System
Stores (or, if Master  Licensor is purchasing fewer  than all of the  Non-System
Stores  purchased   by  Franchisor,   the   cash  equivalent   of   Franchisor's
proportionate per store cost), and any new investment Franchisor has made in the
Non-System Store(s)  Master Licensor  is  purchasing.   In  the event  that  the
parties cannot agree on the cash  equivalent for the Non-System Stores within  a
reasonable time, an independent appraiser shall be designated by each party, and
the  two  (2)  independent  appraisers  so  designated  shall  select  a   third
independent appraiser.  The determination of the cash equivalent by the majority
of appraisers so chosen shall be binding.  Franchisor and Master Licensor  shall
bear the costs of the appraisal on an equal basis.

     Franchisor shall have  no right  to add stores  to the  chain(s) of  stores
acquired and converted by Franchisor as provided in this Agreement.

     1.04  Master Licensor may establish a  Store or Stores only as provided  in
Section 3.03 of this Agreement.

2.   TERM AND RENEWAL

     2.01  Except as otherwise provided, the term of this Agreement shall be for
ten (10) years from the date of its execution.

     2.02   Master  Licensor  may,  at its  option,  renew  this  Agreement  for
additional terms of ten years each, provided  that at the end of the  applicable
term:

          2.02.1  Master Licensor  has given Franchisor  written notice of  such
election to renew not less than nine (9) months nor more than twelve (12) months
prior to the end of the initial term.

          2.02.2  Master  Licensor is  not in  material breach  of any  material
provision  of  this  Agreement,  any  amendment  hereof  or  successor  to  this
Agreement, or any  other agreement between  Master Licensor  and Franchisor,  or
Franchisor's subsidiaries or affiliates, and has substantially complied with all
of the terms and conditions of such agreements during their terms.

          2.02.3  Master Licensor has satisfied all monetary obligations owed by
Master Licensor to Franchisor and its subsidiaries and affiliates and has timely
met these obligations throughout the term of this Agreement.

          2.02.4   Master  Licensor shall  execute  upon renewal  a  new  Master
License Agreement for the renewal term as set out in Section 2.02 and such other
ancillary agreements as Franchisor may require, which agreements shall supersede
this Agreement in all respects, and the terms of which may differ from the terms
of this Agreement; provided, however, that the Designated Area shall remain  the
same, the percentage of royalty, transfer, renewal, and sublicense fees  payable
by Master Licensor to Franchisor shall remain the same, and that Master Licensor
shall pay a renewal fee of Five Thousand United States Dollars (US $5,000).

          2.02.5  Master  Licensor shall execute  a general release,  in a  form
prescribed by  Franchisor, of  any and  all claims  against Franchisor  and  its
subsidiaries and affiliates, and  their respective officers, directors,  agents,
and employees.

          2.02.6  Master  Licensor shall comply  with Franchisor's  then-current
qualification and training requirements.

          2.02.7  Franchisor is still seeking  to sell franchises in the  United
States.

3.   SUBLICENSE AGREEMENTS




     3.01   Master  Licensor shall  grant  the right  to  operate a  Store  only
pursuant to  a  sublicense agreement  in  a  form approved  by  Franchisor  (the
"Sublicense Agreement" or  "Sublicense Agreements"), to  which the  Sublicensee,
Master Licensor, and Franchisor shall be parties.

     3.02  Master Licensor shall make no material modification to any Sublicense
Agreement without Franchisor's prior consent, except that Master Licensor shall,
in its sole discretion, determine the initial sublicense fee and the  continuing
royalty fee to be  paid pursuant to  the Sublicense Agreements,  as well as  the
transfer and renewal fees, if any, to be paid.  No Sublicense Agreement shall be
for more than one Store.

     3.03  This Agreement does not grant Master Licensor the right to operate  a
Store or Stores in the Designated Area; however, nothing in this Agreement shall
be deemed to prohibit Master Licensor from executing a Sublicense Agreement with
an entity in which Master Licensor has an interest, for a Store to be located in
the Designated Area.  In any  such case, the Sublicense Agreement shall  provide
that Franchisor shall have a right of first refusal in the event that any person
or entity owning a controlling  interest in such entity,  in the assets of  such
entity, or in such Sublicense Agreement wishes to sell such interest.

4.   FEES

     4.01    Master  Licensor  shall  pay  Franchisor,  subject  to   prevailing
withholding taxes or other taxes, the following:

          4.01.1  A master  license fee of One  Hundred Fifty Thousand  Canadian
Dollars ($150,000.00).  The master license fee  shall be paid by execution of  a
promissory note substantially in the form attached to this Agreement as  Exhibit
A.  Upon payment of any portion of  the master license fee under the  promissory
note,  such  portion  shall  be   deemed  fully-earned  and  non-refundable   in
consideration for the administrative and  other expenses incurred by  Franchisor
in granting this license and for the development opportunities lost or  deferred
by Franchisor  as  a  result  of  the right  granted  Master  Licensor  in  this
Agreement.

          4.01.2   For  each  Sublicense Agreement  executed  pursuant  to  this
Agreement, a sublicense fee equal to sixteen and one-half percent (16.5%) of the
sublicense or  franchise  fee  paid to  Master  Licensor  pursuant  to  executed
Sublicense Agreements.

          4.01.3  A continuing royalty fee during the term of this Agreement  in
an amount equal to twenty-five percent (25%)  of the royalty fee paid to  Master
Licensor by Sublicensees.

          4.01.4  A fee in the amount of sixteen and one-half percent (16.5%) of
each renewal fee and/or transfer fee, if any, paid by any Sublicensee.

          4.01.5  In the  event that any payment(s)  which Master Licensor  must
make to Franchisor  pursuant to this  Agreement cannot be  delivered in  Dayton,
Ohio, Master  Licensor shall  deposit such  payment(s) in  Canada as  Franchisor
shall direct.

     4.02  Master Licensor shall collect renewal fees, transfer fees, sublicense
fees, and continuing  royalty fees owed  pursuant to  the Sublicense  Agreements
between Master Licensor and  Sublicensees within the  Designated Area and  shall
provide Franchisor with a monthly report  by the last day  of each month on  the
amounts collected  during  the preceding  month,  along with  the  payments  due
Franchisor from such amounts.  Master Licensor shall have sole discretion as  to
the terms and conditions of collections  from Sublicensees, including the  right
to defer or refund sublicense, renewal, transfer, and royalty fees.  In no event
shall any such deferred payments become payable to Franchisor by Master Licensor
until, and unless, such fees  are paid to Master  Licensor by Sublicensees.   If
Master Licensor  finances any  portion or  all of  the sublicense,  renewal,  or
transfer fee for  a Sublicensee, Master  Licensor shall pay  to Franchisor  when
received, in accordance with this Section 4.02, Franchisor's proportionate share
of the  principal and  interest paid  by the  Sublicensee.   If Master  Licensor
refunds amounts collected, Master Licensor shall  have the right to deduct  from
any payments  due Franchisor  Franchisor's portion  of any  amount so  refunded.
Master Licensor shall have  no liability to Franchisor  for payments under  this
Section 4.02 with respect  to any payment which  a Sublicensee, for any  reason,
fails to pay to Master Licensor.

     Notwithstanding the foregoing, Master Licensor shall have no right to defer
or refund sublicense, renewal, transfer, and/or royalty fees payable pursuant to
a Sublicense Agreement  executed by an  entity in which  Master Licensor has  an
interest.   Payment  of such  fees  shall be  made  to Franchisor  at  the  time
specified in this Agreement for payment  of royalties, regardless of  collection
from the Sublicensee.

     4.03  All payments  shall be made together  with any reports or  statements
required under  Section 10.02  of this  Agreement.   Any payment  or report  not
actually received by Franchisor on or  before such date shall be deemed  overdue
if not postmarked at least five (5) days before the due date.  If any payment is
overdue, Master  Licensor  shall pay  Franchisor,  in addition  to  the  overdue
amount, interest on  such amount  from the date  it was  due until  paid at  the
equivalent of two percent  (2%) per month  calculated on a  daily basis, or  the
maximum rate permitted by law, whichever is less.  Entitlement to such  interest
shall be in addition to any other remedies Franchisor may have.

     4.04  As used  in this Agreement, "gross  sales" shall include all  revenue
received by Sublicensees from the sale (including retail and wholesale sales) of
all services and products,  and all other  income of every  kind related to  the
sublicensed businesses, whether for cash or credit, less any discounts given  or
sales tax  or Value  Added Tax  or equivalent  tax collected  from customers  by
Sublicensees for transmittal to the appropriate taxing authority.

     4.05  As further consideration for the license granted by Franchisor,  upon
execution of this Agreement Master Licensor shall grant to Franchisor an option,
exercisable the first  time Master Licensor  makes a public  offering of  equity
securities and/or securities convertible into equity securities, to purchase  up
to twenty percent (20%) of such securities at a price equal to the selling price
for each issue  less a  twenty percent  (20%) discount  ("the Exercise  Price");
provided, however, that the Exercise Price shall  not be less than the net  book
value calculated immediately prior to the offering/placement.  The foregoing  is
subject to compliance with prevailing Canadian and provincial securities laws.


5.   RIGHTS AND OBLIGATIONS OF FRANCHISOR

     In  addition  to  any  other  rights  and  obligations  specified  in  this
Agreement, Franchisor shall have the following rights and obligations:

     5.01    Franchisor  shall  provide   initial  training  at  its   corporate
headquarters for managers of Stores operated  by Sublicensees in the  Designated
Area, subject  to  the  terms set  forth  in  Section 6.07  of  this  Agreement.
Franchisor shall not be obligated to  provide initial training to more than  two
persons per Store.

     5.02  Franchisor has made available  at no charge to Master Licensor  plans
and specifications for the construction of the first Store opened pursuant to  a
Sublicense Agreement  and  for the  exterior  and interior  design  and  layout,
fixtures, furnishings  and signs.    At its  own  expense, Master  Licensor  may
reproduce and  distribute  such  plans and  specifications,  all  of  which  are
Franchisor's property, to  its Sublicensees in  connection with its  performance
under the Sublicense  Agreements.   If Franchisor  shall change  such plans  and
specifications, Franchisor shall make the new plans and specifications available
at no charge to Master Licensor.

     5.03  Franchisor has provided  on loan to Master  Licensor one (1) copy  of
its Confidential  Operations Manual  and associated  manuals (collectively,  the
"Manuals"), other operating systems, information systems, training programs, and
other materials which  Franchisor may  develop for  use in  connection with  the
System and which it deems relevant.  Franchisor shall provide revisions of  such
materials as it deems appropriate.  Franchisor shall charge Master Licensor only
for such materials as Franchisor normally charges its franchisees.

     5.04  Franchisor shall  provide to Master Licensor  copies of all  relevant
materials provided  to  Franchisor's  franchisees,  area  developers,  franchise
consultants, and  shareholders.    Master  Licensor  shall  have  the  right  to
reproduce such materials at Master Licensor's expense and distribute them to its
Sublicensees, as Master  Licensor deems advisable;  provided, however, that  all
such materials shall  be marked  as the property  of Franchisor,  shall be  made
available to Sublicensees on loan only, and shall be distributed to Sublicensees
only subject to the confidentiality provisions of the Sublicense Agreements.

     5.05   Franchisor  shall  make  available from  time  to  time,  at  Master
Licensor's expense,  promotional materials  for advertising  by Master  Licensor
and/or its Sublicensees and shall have  the right to review all advertising  and
promotional material which Master Licensor proposes to use or to furnish to  its
Sublicensees for their use.   Franchisor shall charge  Master Licensor only  for
such materials as Franchisor normally charges its franchisees.

     5.06    Franchisor's  executives  and/or  operational  managers  shall   be
available to  visit  and consult  with  Master Licensor's  executives  at  their
reasonable  request.     At  its  own   expense,  Franchisor   shall  send   one
executive/operational manager to Master  Licensor's business premises in  Canada
once each year to assist in planning.  Master Licensor shall pay any  reasonable
travel expenses associated with such visits.   There shall be no charge for  the
time of Franchisor's corporate  executives.  Franchisor's corporate  executives/
managers shall also be available for consultation by telephone.

     5.07  Franchisor shall invite Master  Licensor's officers and directors  to
participate in  Franchisor's national  advisory  group, to  attend  Franchisor's
franchisee convention,  and  to  attend the  appropriate  regional  meetings  of
Franchisor's area developers and/or franchise consultants.  Master Licensor, its
directors, and/or its employees  shall be responsible for  any and all  expenses
incurred by  them  in connection  with  attending any  such  events,  including,
without limitation, the cost of transportation, lodging, meals, and wages.

     5.08  Franchisor  shall provide such  additional training  and programs  as
Franchisor shall  deem advisable.  Master Licensor  or  its employees  shall  be
responsible for  any  and all  expenses  incurred  by them  in  connection  with
attending  any  such  events,  including,   without  limitation,  the  cost   of
transportation, lodging, meals, and wages.

     5.09    Franchisor  shall,  where  possible,  assist  Master  Licensor   in
negotiating with suppliers for equipment, paper, chemicals, and merchandise.

     5.10  Franchisor shall  continue its efforts to  maintain the standards  of
quality, professionalism,  and service  of  the System  and,  to that  end,  may
conduct inspections of any  business premises operated  under this Agreement  by
Master Licensor and monitor Master  Licensor's performance under the  Sublicense
Agreements with Sublicensees.  Such monitoring may include, without  limitation,
contacting  Sublicensees,  visiting  Store  premises,  and  monitoring  training
programs conducted by Master Licensor's personnel.

     5.11  All of the obligations of Franchisor arising under this Agreement are
to Master Licensor.  No other party is  entitled to rely on, enforce, or  obtain
relief from any breach of such obligations either directly or by subrogation.

6.   RIGHTS AND OBLIGATIONS OF MASTER LICENSOR

     Master Licensor  understands and  acknowledges  that strict  conformity  to
System standards of the  business contemplated under this  Agreement and of  the
sublicensed businesses  is  important  to Master  Licensor,  Franchisor,  System
franchisees and Sublicensees in order to  develop and maintain high and  uniform
operating  standards,  to  increase  the  demand  for  System  franchisees   and
Sublicensees, and  the  demand  for services  sold  by  System  franchisees  and
Sublicensees, and to protect Franchisor's reputation and the goodwill associated
with the Proprietary Marks and the System.  In addition to any other rights  and
obligations  specified  in  this  Agreement,  Master  Licensor  shall  have  the
following rights and obligations:

     6.01  Master Licensor shall comply with all terms and conditions set  forth
in this Agreement and in any and all Sublicense Agreements executed pursuant  to
this  Agreement  and  shall  fully  enforce  all  material  provisions  of  such
Sublicense Agreements.

     6.02  During  the term  of this  Agreement, Master  Licensor shall  promote
diligently  the  sublicensing   of  Stores  throughout   the  Designated   Area,
recognizing that rapid market penetration by Stores is crucial to the success of
the System in the Designated Area.

     6.03   Master  Licensor  understands and  acknowledges  the  importance  of
selecting only highly-qualified Sublicensees and the importance of ensuring that
all of  Master  Licensor's Sublicensees  produce  quality photo  processing  and
related imaging services, achieve maximum sales levels, make maximum efforts  to
control costs, and fully conform to Franchisor's policies and procedures as  set
forth in Franchisor's Manuals.

     6.04  Before executing a Sublicense Agreement, Master Licensor shall obtain
Franchisor's written approval of any material  changes to such agreement.   Upon
execution of  any Sublicense  Agreement by  Master  Licensor and  a  prospective
Sublicensee, Master Licensor shall send to Franchisor two executed copies of the
Sublicense Agreement,  together with  a check  for Franchisor's  portion of  the
initial sublicense  fee.    Franchisor shall  promptly  execute  the  Sublicense
Agreements and return one executed copy to Master Licensor.

     6.05   Master Licensor  shall cooperate  with Franchisor  in preparing  and
filing with the  appropriate authorities  any  filings  required by  law and  in
obtaining any necessary governmental approvals.

     6.06  Within thirty (30) days  after execution of this Agreement, at  least
two (2), and up to  four (4), as Franchisor  shall direct, of Master  Licensor's
managers and\or corporate executives shall  attend and complete to  Franchisor's
satisfaction  initial   training   at   Franchisor's   corporate   headquarters.
Franchisor shall provide  instructors and  training materials  for all  required
training programs, and Master Licensor or its employees shall be responsible for
any and all  other expenses  incurred by them  in connection  with any  training
programs, including, without  limitation, the cost  of transportation,  lodging,
meals, and wages.

     6.07   Master Licensor  shall pay  to Franchisor  a training  fee of  Three
Hundred Canadian Dollars ($300.00) per Store for Franchisor's providing  initial
training at Franchisor's corporate headquarters pursuant to Section 5.01 of this
Agreement, provided, however, that Franchisor shall not be obligated to  provide
initial training  to more  than two  (2) persons  per Store.   Franchisor  shall
provide instructors and training materials  for all required training  programs,
and the Sublicensee or its employees shall be responsible for any and all  other
expenses incurred by them in connection  with any training programs,  including,
without limitation, the cost of transportation, lodging, meals, and wages.

     6.08  In dealing with prospective and actual Sublicensees, Master  Licensor
shall:

          6.08.1   Comply at  all times  with all  applicable laws,  rules,  and
regulations  affecting   or  governing   commercial  transactions   and/or   the
advertising, promotion,  and  sale  of  franchises  or  business  opportunities,
including, without limitation, those  relating to registration, disclosure,  and
unfair practices.

          6.08.2  Comply at all times with Franchisor's standards and procedures
as prescribed in this Agreement, the Manuals, or otherwise in writing.

          6.08.3   Use only  materials provided  by, or  previously approved  in
writing by, Franchisor  in sales presentations  to prospective Sublicensees  and
make no misrepresentations  about Franchisor, Master  Licensor, the  Sublicensed
Businesses, or representations in conflict with the terms and conditions of  the
Sublicense Agreement, the Confidential Operating Manual for Sublicensees, and/or
other related documents.

     6.09   Master Licensor  shall approve  as  suppliers of  equipment,  paper,
chemicals and merchandise to Sublicensees  only those suppliers who  demonstrate
to the  continuing reasonable  satisfaction of  Franchisor the  ability to  meet
Franchisor's reasonable standards and specifications for such items, who possess
adequate quality  controls  and  capacity  to  supply  the  Sublicensees'  needs
promptly and reliably, and who have  been approved in writing by Franchisor  and
not thereafter disapproved.   If  Master Licensor  desires to  recommend to  its
Sublicensees any supplier which  has not been approved  by Franchisor, it  shall
submit to Franchisor a written request for such approval or request the supplier
itself to  do  so.    Franchisor  shall have  the  right  to  require  that  its
representatives be  permitted  to inspect  the  supplier's facilities  and  that
samples from  the  supplier be  delivered,  at Franchisor's  option,  either  to
Franchisor or to an independent testing laboratory designated by Franchisor  for
testing.  A charge not to exceed  the reasonable costs of inspection and  actual
costs of the test shall be paid by Master Licensor or the supplier.   Franchisor
reserves the right, at its option,  to reinspect the facilities and products  of
such approved supplier and to revoke its approval upon the supplier's failure to
continue to meet  any of Franchisor's  criteria.  In  taking action pursuant  to
this Section 6.09,  Franchisor shall  act in  a reasonable  manner, taking  into
consideration Master  Licensor's competitive  circumstances; provided,  however,
that  Franchisor  may  exclude  any  type  or  category  of  merchandise   which
Franchisor,  in  its  sole  discretion,  determines  is  unsuitable  for  System
franchisees to offer.

     6.10   On a  quarterly basis,  or more  frequently as  it deems  advisable,
Master Licensor shall perform  reviews of the Stores  in accordance with  System
requirements and  shall promptly  send a  copy of  each store  review report  to
Franchisor.

     6.11  Master Licensor shall have the  right to send a reasonable number  of
potential Sublicensees to visit Franchisor. Master Licensor shall pay all travel
expenses associated with such visits;  Franchisor shall pay certain  hospitality
expenses of such visitors  and shall make its  employees available to meet  with
such visitors at no cost to Master Licensor.

     6.12  Master Licensor  shall employ  sufficient numbers  and categories  of
employees necessary to fulfill  its obligations under  this Agreement and  under
the Sublicense Agreements to  be executed pursuant to  this Agreement and  shall
assure that  all of  its employees  maintain the  highest quality  standards  of
professionalism and  integrity.   Master  Licensor  shall screen  carefully  all
employees prior to employment  and shall employ only  those who have  sufficient
education and previous  work experience to  perform competently and  who have  a
good moral character and reputation.

     6.13  If Master Licensor is a corporation, the following requirements shall
also apply to Master Licensor:

          6.13.1  Master Licensor shall promptly furnish to Franchisor copies of
Master  Licensor's  Articles  of  Incorporation,  Bylaws,  and  other  governing
documents, and any amendments to such documents, including the resolution of the
Board of Directors authorizing entry into this Agreement.

          6.13.2   Master  Licensor  shall  maintain  instructions  against  the
transfer on its records of any equity securities; and each stock certificate  of
Master Licensor shall have conspicuously endorsed upon its face a statement in a
form satisfactory to  Franchisor that it  is held subject  to, and that  further
assignment or  transfer of  it  is subject  to,  all restrictions  imposed  upon
assignments by this Agreement; provided, however, that the requirements of  this
Section 6.13.2 shall not apply to  a publicly-held corporation, as such term  is
defined in Section 12.02.3 of this Agreement.

          6.13.3  Master Licensor shall maintain a current list of all owners of
record and all  beneficial owners of  any class of  voting securities of  Master
Licensor and shall furnish the list to Franchisor upon request.

          6.13.4    All  shareholders  of  Master  Licensor  shall  jointly  and
severally guarantee Master Licensor's performance under this Agreement and shall
bind themselves to  the terms  of this  Agreement; provided,  however, that  the
requirements  of  this  Section  6.13.4  shall  not  apply  to  a  publicly-held
corporation as defined in Section 12.02.3 of this Agreement and provided further
that Franchisor may exempt  certain individuals or  classes of individuals  from
such requirement.  So long as  Canadian Industrial Services Ltd. guarantees  the
obligations of  Master Licensor  under this  Agreement, Franchisor  specifically
exempts all  shareholders  of Master  Licensor  from the  requirements  of  this
Section 6.13.4.

     6.14  If Master Licensor is a partnership, the following requirements shall
also apply to Master Licensor:

          6.14.1  Master Licensor shall furnish Franchisor with its  partnership
agreement as well as such other documents as Franchisor may reasonably  request,
and any amendments to such documents.

          6.14.2  Master Licensor shall prepare and furnish to Franchisor,  upon
request, a list of all general and limited partners in Master Licensor.

7.   PROPRIETARY MARKS

     7.01  Franchisor represents with respect to the Proprietary Marks that:

          7.01.1  Franchisor is the owner  of all right, title, and interest  in
and to the Proprietary Marks.

          7.01.2   Franchisor  has taken  and  will take  all  steps  reasonably
necessary to  preserve and  protect the  ownership and  validity in  and to  the
Proprietary Marks.

          7.01.3    Franchisor   will  use  and   permit  Master  Licensor   and
Franchisor's franchisees to use  the Proprietary Marks  only in accordance  with
the System and the  standards and specifications attendant  to the System  which
underlie the goodwill associated with and symbolized by the Proprietary Marks.

7.02  With respect  to Master Licensor's licensed  use of the Proprietary  Marks
pursuant to this Agreement, Master Licensor agrees that:

          7.02.1    Master  Licensor  shall  use  only  the  Proprietary   Marks
designated by Franchisor.

          7.02.2  Master Licensor shall use the Proprietary Marks without prefix
or suffix  and  only in  the  manner  authorized and  permitted  by  Franchisor.
Franchisor  recognizes  that  Canadian  law  may  require  translation  of   the
Proprietary Marks into French in connection with certain uses of the Proprietary
Marks.   Franchisor expressly  permits  Master Licensor  to  make and  use  such
translations,  provided,  however,  that  Master  Licensor  first  provides   to
Franchisor the usage in  French and a translation  of such usage into  idiomatic
English.

          7.02.3  Master Licensor shall use  the Proprietary Marks only for  the
operation of the business licensed under this Agreement and shall sublicense the
use of the Proprietary Marks only pursuant to Sublicense Agreements as  provided
in this  Agreement and  only in  relation  to services  in accordance  with  the
standards set by Franchisor from time to time.

          7.02.4  During  the term  of this Agreement  and any  renewal of  this
Agreement, Master Licensor  shall identify itself  as a Registered  User of  the
Proprietary Marks and as the owner of the business operated under this Agreement
in conjunction with any use of the Proprietary Marks, including, but not limited
to, on advertisements  and promotional pieces,  as well as  at such  conspicuous
locations at the offices used for the operation of Master Licensor's business as
Franchisor shall designate in writing.  The identification shall be in the  form
which specifies Master Licensor's name, followed by the term "Master Licensor of
MotoPhotoSM," or such other identification Franchisor shall approve.

          7.02.5   Master  Licensor's right  to  use the  Proprietary  Marks  is
limited  to  such  uses  as  are  authorized  under  this  Agreement,  and   any
unauthorized use  thereof  shall  constitute  an  infringement  of  Franchisor's
rights.

          7.02.6  Master Licensor shall not  use the Proprietary Marks to  incur
any obligation or indebtedness on behalf of Franchisor.

          7.02.7  Master Licensor shall not use the Proprietary Marks as part of
its corporate or other legal name.

          7.02.8  Master Licensor shall comply with Franchisor's instructions in
filing and maintaining trade name or fictitious name registrations, if any,  and
shall execute any  documents deemed necessary  by Franchisor or  its counsel  to
obtain protection  for the  Proprietary Marks  or  to maintain  their  continued
validity and enforceability.

          7.02.9  If litigation involving the Proprietary Marks is instituted or
threatened against Master Licensor  or, to Master  Licensor's knowledge, any  of
its Sublicensees, Master  Licensor shall  promptly notify  Franchisor and  shall
cooperate fully in defending  or settling such litigation.   If such  litigation
arises from Master Licensor's use of the Proprietary Marks in strict  accordance
with Franchisor's instructions, Franchisor shall indemnify Master Licensor  from
all damages, costs and expenses arising from such litigation.

     7.03  Master Licensor expressly understands and acknowledges that:

          7.03.1  As between the parties  to this Agreement, Franchisor has  the
exclusive right and interest  in and to the  Proprietary Marks and the  goodwill
associated with and symbolized by them.

          7.03.2  The Proprietary Marks serve  to identify the System and  those
who are franchised or sublicensed under the System.

          7.03.3  Master Licensor shall not  directly or indirectly contest  the
validity or Franchisor's ownership of the Proprietary Marks.

          7.03.4  Master  Licensor's use of  the Proprietary  Marks pursuant  to
this Agreement does  not give Master  Licensor any ownership  interest or  other
interest in or  to the  Proprietary Marks, except  the license  granted in  this
Agreement.

          7.03.5  Any and all goodwill arising from Master Licensor's use of the
Proprietary Marks in  its licensed operation  under this  Agreement shall  inure
solely  and  exclusively  to  Franchisor's  benefit,  and  upon  expiration   or
termination of this  Agreement and  the license  in this  Agreement granted,  no
monetary amount shall  be assigned as  attributable to  any goodwill  associated
with Master Licensor's use of the Proprietary Marks.

          7.03.6  The right and license  of the Proprietary Marks granted  under
this Agreement to Master Licensor is nonexclusive except as provided in  Section
1 of  this Agreement,  and Franchisor  thus  has and  retains the  rights  among
others:

               7.03.6.1    Except  in  the  Designated  Area  unless   otherwise
permitted by this Agreement, to grant other licenses for the Proprietary  Marks,
in addition  to those  licenses already  granted  to existing  area  developers,
master licensors, and franchisees;

               7.03.6.2  To use the Proprietary Marks in connection with selling
products and services;

               7.03.6.3  To develop and establish other systems and programs for
the same or similar Proprietary Marks, or any other Proprietary Marks, and grant
licenses or franchises to such Proprietary Marks without providing any rights in
such licenses or franchises to Master Licensor.

               7.03.6.4  Franchisor agrees that, should it develop and establish
franchise systems  for different  products and  services under  the  Proprietary
Marks or for similar  products and services  under other trademarks,  Franchisor
will give Master  Licensor the opportunity  to act as  master licensor for  such
system in the Designated Area if Master Licensor is then in compliance with, and
throughout the term of this Agreement  has been in substantial compliance  with,
the material terms of this Agreement.

     7.04  Franchisor shall have the right to substitute other Proprietary Marks
for use by  its franchisees and/or  by Master Licensor  and its Sublicensees  if
Franchisor, in its sole discretion,  believes it to be  in the best interest  of
the System.

8.   CONFIDENTIAL MANUALS

     8.01  In order to protect the reputation and goodwill of Franchisor and  to
maintain uniform  standards of  operation under  the Proprietary  Marks,  Master
Licensor shall conduct its business in accordance with the Manuals, one (1) copy
of each  of which  Master Licensor  acknowledges having  received on  loan  from
Franchisor for the term of this Agreement.

     8.02   Master Licensor  shall at  all times  treat the  Manuals, any  other
manuals created for or  approved for use in  the operation of Master  Licensor's
business or the  sublicensed businesses, and  the information  contained in  any
such manuals as confidential  and shall use all  reasonable efforts to  maintain
such information as secret and confidential.   Master Licensor shall not at  any
time copy, duplicate, record, or otherwise reproduce the foregoing materials, in
whole or in  part, nor  otherwise make the  same available  to any  unauthorized
person.   Notwithstanding  the  foregoing,  Master  Licensor  is  authorized  to
reproduce at Master  Licensor's costs  the Manuals  and any  manuals created  or
approved for use in the operation  of the sublicensed businesses and  distribute
one copy, on loan, to each Sublicensee upon execution of a Sublicense Agreement.

     8.03  The Manuals, any other manuals created for or approved for use in the
operation of  Master Licensor's business and/or the sublicensed businesses,  and
all copies of  such manuals,  shall at  all times  remain the  sole property  of
Franchisor.

     8.04  Franchisor may from time to  time revise the contents of the  Manuals
and Master  Licensor  expressly  agrees  to comply  with  and  furnish  to  each
Sublicensee each  new or  changed standard.   The  cost of  printing any  single
change to any outstanding  version of any manual  shall not exceed Five  Hundred
Canadian Dollars ($500.00), provided, however, that Franchisor may from time  to
time, but not more often than every three (3) years, issue a new version of  the
Manuals which incorporates all previous changes and that there shall be no limit
on the cost of reproducing such new version.

     8.05   Master Licensor  shall at  all  times maintain  the Manuals  at  its
business premises and insure that the  Manuals are kept current and  up-to-date.
In the event of any dispute as to the contents of the Manuals, the terms of  the
master copy of the Manuals maintained by Franchisor at Franchisor's home  office
shall be controlling.

9.   CONFIDENTIAL INFORMATION

          9.01  Master Licensor shall not, during the term of this Agreement  or
thereafter, communicate, divulge, or  use for the benefit  of any other  person,
persons, partnership, association, or corporation (other than, pursuant to  this
Agreement and to  any Sublicense  Agreement, to  Sublicensees) any  confidential
information, knowledge, or know-how concerning the  methods of operation of  the
System which may be communicated to Master Licensor, or of which Master Licensor
may be apprised,  by virtue of  Master Licensor's operation  under the terms  of
this Agreement. Master Licensor shall divulge such confidential information only
to its Sublicensees and to such  of its employees as must  have access to it  in
order to operate the business licensed under this
Agreement and who have signed a confidentiality agreement in a form approved  by
Franchisor.  Disclosure of such  confidential information to Sublicensees  shall
be made solely pursuant to and strictly in accordance with the provisions of the
Sublicense Agreements.    Any  and all  information,  knowledge,  know-how,  and
techniques  which  Franchisor  designates   as  confidential  shall  be   deemed
confidential for purposes  of this  Agreement, except  information which  Master
Licensor can  demonstrate came  to  its attention  prior  to its  disclosure  by
Franchisor or which, at or after the time of disclosure by Franchisor to  Master
Licensor, had  become  or  becomes  publicly known  by  way  of  publication  or
communication by others.

10.  ACCOUNTING AND RECORDS

     10.01  Master Licensor shall maintain during the term of this Agreement and
shall preserve for at least five (5) years from the dates of their  preparation,
full, complete, and  accurate books, records,  and accounts  in accordance  with
generally accepted accounting principles and in  the form and manner  prescribed
by Franchisor from time to time in the Manuals or otherwise in writing.

     10.02   Master  Licensor shall  submit  to Franchisor,  with  each  royalty
payment to Franchisor during the  term of this Agreement,  a report in the  form
prescribed by Franchisor, accurately reflecting all gross sales by  Sublicensees
during the period since the  last report and such  other data or information  as
Franchisor may require.

     10.03  Master Licensor shall, at its expense, prepare a balance sheet and a
profit and  loss statement,  in accordance  with generally  accepted  accounting
principles, each quarter of Master Licensor's fiscal year.  Such statement shall
be provided to  Franchisor, in a  form prescribed by  Franchisor, within  thirty
(30) days from the end of  each quarter and shall  be signed by Master  Licensor
attesting that it is true and correct.

     10.04   Master Licensor  shall, at  its expense,  provide to  Franchisor  a
profit and  loss  statement,  a  balance sheet,  and  statement  of  changes  in
financial position  prepared in  accordance with  generally accepted  accounting
principles, within sixty  (60) days after  the end of  each fiscal  year of  the
licensed business during the term hereof,  showing the results of operations  of
the licensed business during such fiscal  year.  Such statement shall be  signed
by Master Licensor attesting that it is true and correct.

     10.05  Master  Licensor shall  provide to  Franchisor on  a monthly  basis,
together with its royalty report, a report listing the following information for
the preceding  month:    new  Sublicense  Agreements  which  have  been  signed,
including the name of the Sublicensee and the date of the Sublicense  Agreement;
stores opened, including the Store address and the date the Store opened;  Store
relocations; and all transferred, renewed and terminated Sublicense  Agreements,
showing the date of the action taken, the  new Sublicensee, if any, and, in  the
case of termination of the Sublicense Agreement, the reason for termination.

     10.06   Master Licensor  shall also  submit to  Franchisor, for  review  or
auditing,  such  other  forms,  reports,  records,  information,  and  data   as
Franchisor may reasonably  designate, in the  form and at  the times and  places
reasonably required by Franchisor,  upon request and as  specified from time  to
time in the Manuals or otherwise in writing.

     10.07  Franchisor  or its  designated agents shall  have the  right at  all
reasonable times  to  examine and  copy,  at Franchisor's  expense,  the  books,
records, and tax  returns of Master  Licensor.  Franchisor  shall also have  the
right, at any time,  to have an independent  audit made of  the books of  Master
Licensor.    If  an  inspection  should  reveal  that  any  payments  have  been
understated in any report to Franchisor, then Master Licensor shall  immediately
upon demand pay Franchisor the amount understated, in addition to interest  from
the date  such  amount  was due  until  paid,  at two  percent  (2%)  per  month
calculated on a daily basis, or the maximum rate permitted by law, whichever  is
less.  If an inspection discloses an understatement in any report of two percent
(2%) or more, Master Licensor shall,  in addition, reimburse Franchisor for  any
and all costs  and expenses connected  with the  inspection (including,  without
limitation, reasonable accounting and attorneys' fees).  The foregoing  remedies
shall be in addition to any other remedies Franchisor may have.

11.  INSURANCE

     11.01   Before  commencing  any operations  under  this  Agreement,  Master
Licensor shall procure, at Master Licensor's expense, and maintain in full force
and effect during  the term of  this Agreement an  insurance policy or  policies
protecting Master  Licensor  and  Franchisor,  and  their  officers,  directors,
partners, and employees,  against any loss,  liability, personal injury,  death,
property  damage,  or  expense  whatsoever  arising  or  occurring  upon  or  in
connection with  Master Licensor's  business, as  well as  such other  insurance
applicable to such  other special risks,  if any, as  Franchisor may  reasonably
require for its own and Master Licensor's protection.

     11.02  Such  policy or policies  shall be written  by an insurance  company
satisfactory to Franchisor in accordance  with standards and specifications  set
forth in writing by Franchisor and shall include, at a minimum, the following:

          11.02.1  Comprehensive general  liability insurance, including  errors
and omissions,  personal  liability and  property  damage coverage  with  limits
equivalent to not  less than One  Million United State  Dollars (US  $1,000,000)
combined single limit, and automobile liability coverage for both owned and non-
owned vehicles in an  amount equivalent to Five  Hundred Thousand United  States
Dollars (US  $500,000)  combined  single limit,  and  naming  Franchisor  as  an
additional insured in each such policy or policies.

          11.02.2  Worker's compensation and employer's liability insurance,  as
well as  such other  insurance as  may be  required by  statute or  rule of  the
province or  nation in  which  the business  licensed  under this  Agreement  is
located and operated.

          11.02.3  Fire, vandalism, and extended coverage insurance with primary
and excess limited of not less than  the full replacement value of the  business
premises operated by Master Licensor and any equipment, furniture, and  fixtures
within such premises.

     11.03  Master Licensor's  obligation to obtain  and maintain the  foregoing
policy or policies in the amounts specified shall  not be limited in any way  by
reason of any insurance which may be maintained by Franchisor, nor shall  Master
Licensor's performance  of that  obligation relieve  it of  liability under  the
indemnity provisions set forth in Section 17.03 of this Agreement.

     11.04  Upon  obtaining the insurance  required for this  Agreement, and  on
each policy date thereafter, Master Licensor  shall promptly submit evidence  of
satisfactory insurance and proof  of payment for  such insurance to  Franchisor,
together with, upon request, copies of all policies and policy amendments.   The
evidence of insurance shall include a  statement by the insurer that the  policy
or policies will not be cancelled or materially altered without at least  thirty
(30) days' prior written notice to Franchisor.

     11.05  Should Master Licensor for  any reason, fail to procure or  maintain
the insurance required by this  Agreement, as revised from  time to time by  the
Manuals or otherwise in writing, Franchisor  shall have the right and  authority
(without, however,  any  obligation  to  do  so)  immediately  to  procure  such
insurance and to  charge the same  to Master Licensor.   Such charges,  together
with a reasonable fee for Franchisor's  expenses in so acting, shall be  payable
by Master Licensor immediately upon notice.

12.  TRANSFER OF INTEREST

     12.01  Transfer by Franchisor:

     Franchisor shall have the right  to transfer or assign  all or any part  of
its rights or obligations in this Agreement to any person of legal entity.

     12.02  Transfer by Master Licensor:

          12.02.1  Master Licensor understands and acknowledges that the  rights
and duties set forth in this Agreement are personal to Master Licensor and  that
Franchisor has entered into  this Agreement in reliance  on the business  skill,
financial capacity, and personal character of Master Licensor's principals.

          12.02.2  As used in this Section 12.02, "transfer" shall be deemed  to
include the  voluntary  or  involuntary sale,  assignment,  conveyance,  pledge,
mortgage or other encumbrance of (1) all or a significant portion of the  assets
of the business  licensed under  this Agreement or  (2) any  interest in  Master
Licensor or in this Agreement, by Master  Licensor or any successor to any  part
of Master  Licensor's  interest  in this  Agreement  (including  any  rights  or
obligations of  Master Licensor  under this  Agreement)  or in  any  individual,
partnership, corporation, or  other legal  entity which  directly or  indirectly
owns any interest in this Agreement or controls Master Licensor.

          12.02.3   All  transfers  shall  require  Franchisor's  prior  written
consent except  the transfer  of less  than a  two percent  (2%) interest  in  a
publicly-held corporation if the effect of the transfer would not be a  transfer
of control or of a  controlling interest in Master  Licensor or in the  licensed
business or  of all  or a  significant portion  of the  assets of  the  licensed
business. A publicly-held corporation  is a corporation  which has total  assets
exceeding $1,000,000 and  a class of  equity securities held  of record by  five
hundred or  more persons.   A  "transfer of  control" shall  be deemed  to  have
occurred when the ownership  of a majority interest  in Master Licensor, in  the
licensed business, or in any entity with a majority ownership interest in Master
Licensor shall reside in a  different party than before  the transfer or when  a
different party, which may own less than a majority interest in Master  Licensor
and/or in the licensed  business and/or its assets,  exercises control over  the
licensed business and/or over Master Licensor including, but not limited to,  by
actively managing the licensed business.  A "transfer of control" shall   not be
deemed to have occurred if Master Licensor makes a public offering of its equity
securities, provided  Sam Hamam  and/or Bill  Hamam retain  at least  thirty-one
percent (31%)  of  the  voting  power  of such  securities  as  well  as  active
management of the licensed business.   Any purported assignment or transfer,  by
operation of law  or otherwise,  not having  the written  consent of  Franchisor
required by this Section 12.02.3 shall be  null and void and shall constitute  a
material breach  of this  Agreement, for  which  Franchisor may  then  terminate
without opportunity to cure, pursuant to Section 13.02 of this Agreement.   Such
termination shall be in addition to any other remedies Franchisor may have under
this Agreement,  at  law  or  in  equity,  including,  without  limitation,  the
obtaining of injunctive relief.

          12.02.4  Franchisor shall not unreasonably  withhold its consent to  a
transfer; provided,  however, that  it shall  be  reasonable for  Franchisor  to
withhold consent to  a transfer of  all or substantially  all of  the assets  of
Master Licensor, any interest  in Master Licensor, any  interest in the  license
granted by this Agreement, and/or any or all rights under this Agreement if:

               12.02.4.1   Such  transfer is  not  made in  conjunction  with  a
simultaneous transfer of  all comparable rights  held by the  transferor in  all
Sublicense Agreements executed pursuant to this Agreement; or

               12.02.4.2   Master  Licensor  would retain  less  than  fifty-one
percent (51%) of the voting power in any entity to which such interest would  be
transferred if such entity is not a public corporation; or

               12.02.4.3   Master  Licensor  would retain  less  than  fifty-one
percent (51%) of the voting power in any entity to which such interest would  be
transferred if  such entity  is a  public  corporation, unless  Master  Licensor
retains at least thirty-one percent (31%) of the voting power in such entity  as
well as active management of the licensed business.

     If a  transfer, alone  or together  with other  previous, simultaneous,  or
proposed transfers, would have the effect  of transferring all or a  significant
portion of the assets  of Master Licensor, of  the business licensed under  this
Agreement, or of a controlling interest in Master Licensor or in this Agreement,
Franchisor may, in its sole discretion,  require as a condition of its  approval
that:

               12.02.4.1  All of Master Licensor's accrued monetary  obligations
to Franchisor and all other outstanding obligations related to Master Licensor's
business shall have been satisfied.

               12.02.4.2  Master Licensor shall not  be not in material  default
of any material provision of this  Agreement, any amendment hereof or  successor
to  this  Agreement,  or  any  other  agreement  between  Master  Licensor   and
Franchisor, or its subsidiaries and affiliates.

               12.02.4.3  The transferor shall have executed a general  release,
in a form satisfactory to Franchisor,  of any and all claims against  Franchisor
and its officers, directors, shareholders, and employees, in their corporate and
individual capacities,  including,  without  limitation,  claims  arising  under
United States, Canadian, and/or provincial laws, rules, and ordinances.

               12.02.4.4  The transferee shall enter into a written  assignment,
in a form satisfactory to Franchisor,  acting reasonably, assuming and  agreeing
to  discharge  all  of  Master  Licensor's  obligations  under  this  Agreement.
Franchisor  may  require  that  the  transferee  and/or  its  principals  and/or
shareholders guarantee the performance of all  such obligations in writing in  a
form satisfactory to Franchisor.

               12.02.4.5   The  transferee  shall  demonstrate  to  Franchisor's
satisfaction,  acting  reasonably,   that  it   meets  Franchisor's   education,
managerial, and business standards; possesses  a good moral character,  business
reputation, and  credit rating;  has the  aptitude and  ability to  conduct  the
business contemplated in this  Agreement (as may be  evidenced by prior  related
business experience  or otherwise);  and has  adequate financial  resources  and
capital to meet its obligations under this Agreement.

               12.02.4.6  At Franchisor's  option, the transferee shall  execute
(and/or, upon  Franchisor's  request,  shall cause  all  interested  parties  to
execute) a new master license agreement  and such other ancillary agreements  as
Franchisor may  require  for  the  licensed  business,  which  agreements  shall
supersede this Agreement in all respects  and the terms of which agreements  may
differ from the terms of this Agreement; provided, however, that the  percentage
of royalty, transfer, renewal  and sublicense fees  payable to Franchisor  under
this Agreement and the term of the agreement shall remain the same.

               12.02.4.7    Master   Licensor  shall  remain   liable  for   all
obligations of the  business before  the effective  date of  transfer and  shall
execute any and all instruments reasonably  requested by Franchisor to  evidence
such liability.

               12.02.4.8  At  the transferee's  expense, the  transferee or  the
transferee's manager shall  complete any training  programs then  in effect  for
franchisees or sublicensees, upon  such terms and  conditions as Franchisor  may
reasonably require.

               12.02.4.9  Master Licensor shall pay a transfer fee as follows:

     (a)  In the case of a transfer to a corporation formed for the  convenience
of ownership, there shall be no transfer fee.

     (b)  In the case of  a transfer of a  limited partner's interest in  Master
Licensor or  a  transfer of  this  entire Agreement  or  any rights  under  this


Agreement to a  System franchisee/sublicensee, the  transfer fee  shall be  Five
Hundred Canadian Dollars ($500.00).

     (c)  In the case of a transfer of all or substantially all of the assets of
the licensed  business or  of this  entire Agreement  or any  rights under  this
Agreement to an individual or entity  not then a System  franchisee/sublicensee,
the transfer fee shall be Fifty Thousand Canadian Dollars ($50,000.00).

          12.02.5   Master Licensor  shall grant  no  security interest  in  the
licensed business or in any of its  assets unless the secured party agrees  that
in the event of any  default by Master Licensor  under any documents related  to
the security interest, Franchisor  shall have the right  and option to  purchase
the rights  of the  secured party  upon payment  of all  sums then  due to  such
secured party.

          12.02.6  Master Licensor acknowledges  and agrees that each  condition
which must be  met by the  transferee is necessary  to assure such  transferee's
full performance of the obligations under this Agreement.

          12.02.7  If the  transferee is a  publicly-held corporation, then  the
controlling shareholder and/or controlling manager  of such corporation must  be
approved by Franchisor as provided in Section 12 of this Agreement.


     12.03  Right of First Refusal:

          12.03.1  Any party holding an  interest in Master Licensor or in  this
Agreement and  who  desires to  accept  any bona  fide  offer to  purchase  such
interest shall  notify Franchisor  in writing  of each  such offer  and  provide
Franchisor with the information set forth  in Section 12.03.3. Franchisor  shall
have the right and option, exercisable within thirty (30) days after receipt  of
such information, to send written notice  to the seller that Franchisor  intends
to purchase the seller's interest on the same terms and conditions contained  in
the bona fide  offer. If Franchisor  elects to purchase  the seller's  interest,
closing on such purchase  must occur within  thirty (30) days  from the date  of
notice to the seller of  the election to purchase  by Franchisor.  Any  material
change in the terms  of any offer  before closing shall  constitute a new  offer
subject to the same rights of first refusal by  Franchisor as in the case of  an
initial offer.

          12.03.2  If the consideration,  terms, and/or conditions contained  in
the bona fide offer are such that  Franchisor may not reasonably be required  to
furnish the same  consideration, terms, and/or  conditions, then Franchisor  may
purchase the interest  in Master Licensor  or in this  Agreement proposed to  be
sold for the reasonable equivalent in cash.  If the parties cannot agree  within
a reasonable time  on the reasonable  equivalent in cash  of the  consideration,
terms and/or  conditions  contained  in the  bona  fide  offer,  an  independent
appraiser shall be designated by  Franchisor and that appraiser's  determination
shall  be binding.

          12.03.3  No offer shall be  deemed to be bona  fide unless there is  a
writing, signed by  the intended purchaser,  setting forth the  basic terms  and
conditions of the offer. The seller shall provide Franchisor with the  following
information:  a  copy of  the offer signed  by the  intended purchaser;  current
financial statements of the licensed  business; business and personal  financial
statements of  the intended  purchaser;  a list  and  terms of  all  liabilities
relating to the licensed  business, including, but  not limited to,  outstanding
debt, equipment leases and premises leases.  If Franchisor declines or fails  to
exercise the option  afforded by  this Section 12.03,  the seller  may sell  its
interest, provided that such sale and the transferee meet all of the  conditions
for transfer set forth in Section 12.02 of this Agreement.


     12.04  Transfer Upon Death or Mental Incompetency:

     Upon the death  or mental  incompetency of  any person  with a  controlling
interest in this Agreement or in  Master Licensor, the executor,  administrator,
or personal representative of such person shall transfer his interest to a third
party approved by Franchisor (which approval shall not be unreasonably withheld)
within six (6) months after such death or mental incompetency.  Such  transfers,
including, without  limitation, transfers  by devise  or inheritance,  shall  be
subject to the  same conditions as  any inter vivos  transfer, as  set forth  in
Section 12.02 of this Agreement.  However, in the case of transfer by devise  or
inheritance, if the heirs or beneficiaries of any such person are unable to meet
the conditions in this Section 12,  the personal representative of the  deceased
person shall have  a reasonable time  to dispose of  the deceased's interest  in
Master Licensor or in this Agreement, which disposition shall be subject to  all
the terms and  conditions for  transfers contained in  this Agreement.   If  the
interest is not disposed of within  a reasonable time, Franchisor may  terminate
this Agreement.  Any transfer from the estate of Sam Hamam to Bill Hamam, or the
estate of Bill Hamam to Sam Hamam, shall be deemed approved.

     12.05  Offerings by Master Licensor

     Securities or partnership interests  in Master Licensor  may be offered  to
the public by Master Licensor only with the prior written consent of  Franchisor
(regardless of whether Franchisor's consent is  required under Section 12.02  of
this Agreement),  which  consent  shall  not  be  unreasonably  withheld.    All
materials required for such offering by  United States, Canadian, or  provincial
law shall be submitted to Franchisor for review prior to their being filed  with
any government agency; and any materials to be used in any exempt offering shall
be submitted to Franchisor for  review prior to their  use.  No Master  Licensor
offering shall  imply  (by use  of  the  Proprietary Marks  or  otherwise)  that
Franchisor is participating in an underwriting, issuance, or offering of  Master
Licensor or Franchisor securities; and Franchisor's review of any offering shall
be limited solely to the subject of the relationship between Master Licensor and
Franchisor.  Master  Licensor and the  other participants in  the offering  must
fully indemnify Franchisor in connection with  the offering.  For each  proposed
offering, Master Licensor shall  pay Franchisor such amount  as is necessary  to
reimburse Franchisor  for  its reasonable  costs  and expenses  associated  with
reviewing the  proposed  offering,  including,  without  limitation,  legal  and
accounting fees.  Master Licensor shall give Franchisor written notice at  least
fifteen (15) days prior  to the date  of commencement of  any offering or  other
transaction covered by this Section 12.05.

     12.06  Non-Waiver of Claims:

     Franchisor's consent to a  transfer of any interest  in this Agreement,  of
the assets of the licensed business, or of any interest in Master Licensor shall
not constitute  a waiver  of any  claims it  may have  against the  transferring
party, nor shall it  be deemed a  waiver of Franchisor's  right to demand  exact
compliance with any of the terms of this Agreement by the transferee.

     12.07  Irreparable Injury:

     Master Licensor acknowledges that Master Licensor's violation of the  terms
of this Section 12 would result in irreparable injury to Franchisor for which no
adequate remedy  at  law  may be  available,  and  Master  Licensor  accordingly
consents to the  issuance of  an injunction  prohibiting any  conduct by  Master
Licensor in violation of the terms of this Section 12.

13.  DEFAULT AND TERMINATION

     13.01   Master  Licensor  shall be  deemed  to  be in  default  under  this
Agreement,  and  all  rights  granted  in  this  Agreement  shall  automatically
terminate without notice to  Master Licensor upon the  occurrence of any of  the
following events:  if Master Licensor shall become insolvent (within the meaning
of the Bankruptcy and Insolvency Act of Canada) or make a general assignment for
the benefit of  creditors; if  an assignment in  bankruptcy is  filed by  Master
Licensor or a petition in bankruptcy is filed against, and not opposed by Master
Licensor; if Master Licensor is adjudicated a bankrupt, or insolvent; if a  bill
in equity  or other  proceeding for  the  appointment of  a receiver  of  Master
Licensor or other custodian (permanent or temporary) of Master Licensor's assets
or property,  or  any part  thereof,  is appointed  by  any court  of  competent
jurisdiction; if  proceedings for  a composition  with creditors  under any  law
should be instituted by or against Master Licensor; if a final judgment  remains
unsatisfied or of record for thirty (30) days or longer (unless supersedeas bond
is filed)  or if  execution  is levied  against  Master Licensor's  business  or
property; if suit  to foreclose  any lien or  mortgage against  the premises  or
equipment is instituted against Master Licensor and not dismissed within  thirty
(30) days; if the real or personal property of Master Licensor's business  shall
be sold after levy thereupon  by any sheriff, marshal,  or constable; or if  the
equivalent of any of the foregoing under Canadian or provincial law occurs.

     13.02  Master Licensor shall be deemed to be in default and Franchisor may,
at its  option, terminate  this  Agreement and  all  rights granted  under  this
Agreement without affording Master Licensor any opportunity to cure the default,
effective immediately upon notice to Master Licensor, upon the occurrence of any
of the following events:

          13.02.1  If Master Licensor at any time ceases to operate or otherwise
abandons the business contemplated by this Agreement.

          13.02.2  If Master Licensor, or  any partner or principal  shareholder
in Master Licensor who  is active in  the licensed business,  is convicted of  a
felony, a crime involving moral turpitude, or any other crime or offense that is
reasonably likely, in the  sole opinion of Franchisor,  to adversely affect  the
System, the Proprietary Marks, the goodwill  associated with the System and  the
Proprietary Marks, or Franchisor's  interest in the  System and the  Proprietary
Marks.

          13.02.3  If Master  Licensor or any partner  or shareholder in  Master
Licensor purports to make a transfer without Franchisor's prior written consent,
contrary to the terms of Section 12 of this Agreement.

          13.02.4  If Master Licensor fails to comply with the in-term covenants
in Section 15.02 of this  Agreement or fails to  obtain, or, as applicable,  use
best efforts to obtain, execution of  such covenants as are required by  Section
15.09 of this Agreement.

          13.02.5   If  Master  Licensor  discloses  or  divulges,  contrary  to
Sections 8 or 9 of this  Agreement, the contents of  the Manuals or other  trade
secret or confidential information provided to Master Licensor by Franchisor, or
if Master Licensor fails  to obtain confidentiality  agreements with respect  to
such information from Master Licensor's senior employees.

          13.02.6  If an approved transfer  is not effected within a  reasonable
time following the death or mental incompetency of person holding an interest in
Master Licensor, as required by Section 12.04 of this Agreement.

          13.02.7   If  Master  Licensor  knowingly  maintains  false  books  or
records, or submits any false reports to Franchisor.

          13.02.8   If Master  Licensor, after  curing a  default under  Section
13.03, engages in the same  default whether or not  such default is cured  after
notice; or

          13.02.9  If  Master Licensor is  repeatedly in  default under  Section
13.03 of this  Agreement for  failure to comply  substantially with  any of  the
requirements imposed by this Agreement, whether or not cured after notice.

     13.03   Except as  provided in  Sections 13.01,  13.02, and  13.05 of  this
Agreement, Master Franchisor shall have thirty (30) days after its receipt  from
Franchisor of a  written Notice of  Default within which  to remedy any  default
under this Agreement and provide evidence of such remedy to Franchisor.   Master
Franchisor shall be in  default under this Agreement  for any failure to  comply
substantially with any of the material  requirements imposed by this  Agreement,
as it may from  time to time reasonably  be supplemented by  the Manuals, or  to
carry out  in good  faith the  terms  of this  Agreement  or of  any  Sublicense
Agreement executed pursuant to this Agreement.  Such defaults shall include, for
example, without limitation, the occurrence of any of the following events:

          13.03.1  If Master  Licensor fails, refuses,  or neglects promptly  to
pay any moneys owing Franchisor or  its subsidiaries or affiliates when due,  or
to submit the financial information required by Franchisor under this Agreement.

          13.03.2  If  Master Licensor  fails to  maintain any  of the  material
standards or procedures reasonably prescribed  by Franchisor in this  Agreement,
the Manuals, or otherwise in writing.

          13.03.3   Except  as  otherwise provided  in  Section  13.02  of  this
Agreement, if Master Licensor fails, refuses, or neglects to obtain Franchisor's
prior written approval or consent as required by this Agreement.

          13.03.4  If Master Licensor misuses  or makes any unauthorized use  of
the Proprietary Marks or otherwise materially impairs Franchisor's rights in the
Proprietary Marks or the goodwill associated therewith.

          13.03.5  If  Master Licensor engages  in any business  or markets  any
service or product under a name or mark which, in Franchisor's sole opinion,  is
confusingly similar to the Proprietary Marks.

     13.04  If any default under Section  13.03 is not cured within thirty  (30)
days, Franchisor, in its discretion, may do any one of more of the following:

          13.04.1  Terminate this  Agreement and all  rights granted under  this
Agreement,  effective  immediately  upon  the  mailing  of  written  notice   by
Franchisor to Master Licensor.

          13.04.2  Perform any or all of Master Licensor's obligations under the
Sublicense Agreements  executed pursuant  to this  Agreement and  charge  Master
Licensor for its costs in doing so.

     13.05   If Master  Licensor fails  to  spend at  least $40,000  each  year,
exclusive of salaries for salespersons and  production costs, on advertising  to
solicit sublicensees.  The annual dollar  amount to be spent by Master  Licensor
shall be  adjusted  upward  each year  by  three  percent (3%)  to  account  for
inflation.   Master  Licensor  shall,  upon  request  from  Franchisor,  provide
Franchisor with confirmation of such expenditures.   Failure by Master  Licensor
to expend the funds required shall be  a default under this Agreement and,  upon
written notice  to  Master  Licensor, Franchisor  may  terminate  the  grant  of
exclusivity set forth  in Section  1.03 of  this Agreement.   Master  Licensor's
obligations under this Section 13.05 shall cease when Franchisor deems that  the
System has been fully developed in the Designated Area.

     13.06  No default under this Agreement shall constitute a default under any
Sublicense Agreement  executed  as Sublicensee  by  an entity  in  which  Master
Licensor has an interest.

     13.07  No right or remedy in  this Agreement conferred upon or reserved  to
Franchisor is exclusive of  any other right or  remedy provided or permitted  by
law or in equity.

14.  OBLIGATIONS UPON TERMINATION OR EXPIRATION

     14.01   Upon  termination or  expiration,  this Agreement  and  all  rights
granted under this Agreement to Master Licensor forthwith terminate, and:

          14.01.1  Master Licensor shall immediately cease to operate under this
Agreement and  shall  not  thereafter,  directly  or  indirectly,  advertise  or
represent to the public or otherwise hold itself out to the public as a  present
or former Master Licensor of Franchisor.

          14.01.2  At Franchisor's request, Master Licensor shall cooperate with
Franchisor in advising the  Sublicensees that the  Master License Agreement  has
been terminated  and  that Franchisor  will  assume the  obligations  of  Master
Licensor under the Sublicense Agreements.

          14.01.3  Master Licensor shall immediately turn over to Franchisor all
materials, including without limitation, all software licensed by Franchisor  or
by another  party on  behalf of  Franchisor and  containing  Franchisor-specific
coding and/or  instructions,  all  manuals  (including  the  Manuals),  and  all
records, files, instructions, correspondence, brochures, agreements,  disclosure
statements, and any and all other materials and all copies of all such materials
in Master Licensor's  possession related  to Master  Licensor's operation  under
this Agreement  and/or the  Sublicense Agreements  (all of  which materials  are
acknowledged  to  be  Franchisor's  property).    Without  Franchisor's  written
consent, Master Licensor shall retain no copy or record of any of the foregoing,
except Master  Licensor's  copy of  this  Agreement and  of  any  correspondence
between the parties  and any other  documents which  Master Licensor  reasonably
needs for compliance with any provision of law.

          14.01.4  Master  Licensor shall immediately  and permanently cease  to
use, by advertising or in any other manner whatsoever, any confidential methods,
procedures and  techniques  associated with  the  System; the  Proprietary  Mark
"MOTOPHOTOSM"; and all other Proprietary  Marks and distinctive forms,  slogans,
signs, symbols, or devices  associated with the System.   In particular,  Master
Licensor  shall  cease  to  use,  without  limitation,  all  signs,   equipment,
advertising material, stationery,  forms, and any  other articles which  display
the Proprietary Marks associated with the System.  Master Licensor  acknowledges
that Master Licensor's  violation of  the terms  of this  Section 14.01.4  would
result in irreparable injury to Franchisor  for which no adequate remedy at  law
may be available, and Master Licensor accordingly consents to the issuance of an
injunction prohibiting any conduct by Master Licensor in violation of the  terms
of this Section 14.01.4.

          14.01.5  Master Licensor shall take such action as may be necessary to
cancel any  Registered  User, assumed  name,  or equivalent  registration  which
contains the "MOTOPHOTOSM" or any other service mark or trademark of Franchisor,
and Master  Licensor  shall furnish  Franchisor  with evidence  satisfactory  to
Franchisor of  compliance  with  this obligation  within  ten  (10)  days  after
termination or expiration of this Agreement.

          14.01.6   At  Franchisor's option,  Master  Licensor shall  assign  to
Franchisor any interest which Master Licensor  has in any lease or sublease  for
Master Licensor's business premises.

          14.01.7  Master Licensor agrees, in the event it continues to  operate
or  subsequently  begins  to  operate  any  other  business,  not  to  use   any
reproduction, counterfeit, copy, or colorable imitation of the Proprietary Marks
either in connection with such other business or the promotion thereof, which is
likely to cause confusion, mistake, or  deception, or which is likely to  dilute
Franchisor's rights in and  to the Proprietary Marks  and further agrees not  to
utilize any designation of origin or description or representation which falsely
suggests or represents  an association or  connection with Franchisor  so as  to
constitute unfair  competition.   In  the event  Franchisor  does not  elect  to
exercise its option to  acquire the lease  or sublease for  the premises of  the
licensed business pursuant to Section 14.01.6 of this Agreement, Licensor  shall
make  immediately  upon  termination  or  expiration  of  this  Agreement   such
modifications or  alterations  to the  premises  operated under  this  Agreement
(including, without limitation, the changing of the telephone number) as may  be
necessary to prevent the operation of  any business thereon by itself or  others
in derogation of this Section 14 and shall make such specific additional changes
the premises as  Franchisor may  reasonably request for  that purpose.   In  the
event Master Licensor fails or refuses  to comply with the requirements of  this
Section 14, Franchisor shall have the right to enter upon the Master  Licensor's
business premises, without being guilty of  trespass or any other tort, for  the
purpose of making or causing to be made such  changes as may be required at  the
expense of  Master Licensor,  which expense  Master Licensor  agrees to  pay  on
demand.

          14.01.8   Master  Licensor  shall  promptly  pay  all  sums  owing  to
Franchisor and its subsidiaries and affiliates.  In the event of termination for
any default of Master Licensor, such sums shall include all damages, costs,  and
expenses, including  reasonable attorney's  fees, incurred  by Franchisor  as  a
result of the  default, which obligation  shall give rise  to and remain,  until
paid in full, a lien in favor of Franchisor against any and all of the  personal
property, equipment, inventory, and fixtures owned by Master Licensor and on all
premises operated under this Agreement at the time of default.

          14.01.9  Master Licensor shall pay Franchisor all damages, costs,  and
expenses,  including  reasonable   attorney's  fees,   incurred  by   Franchisor
subsequent to the  termination or expiration  of the license  in this  Agreement
granted in  obtaining injunctive  or other  relief for  the enforcement  of  any
provisions of this Section 14.

          14.01.10  At Franchisor's  option, within thirty  (30) days after  the
date of termination or expiration, Master Licensor and Franchisor shall  arrange
for an inventory to be made, at Franchisor's cost, of all the personal property,
fixtures, equipment, inventory, and other  tangible assets of Master  Licensor's
business.  Franchisor shall have the option to purchase from Master Licensor any
or all tangible assets  at fair market value.   In no case  will any amounts  be
assigned for goodwill associated with the Proprietary Marks or with the  System;
however, in the case of the  expiration of this Agreement, going concern  value,
if any, will  be included.   If the parties  cannot agree on  fair market  value
within  a  reasonable  time,  the  parties  shall  select  an  appraiser   whose
determination of fair  market value  shall be binding.   If  the parties  cannot
agree on an appraiser within a  reasonable time, an independent appraiser  shall
be designated  by  each  party,  and  the  two  (2)  independent  appraisers  so
designated shall select  a third independent  appraiser.   The determination  of
fair market value  of the  majority of appraisers  so chosen  shall be  binding.
Master Licensor and Franchisor shall bear the costs of the appraisal on an equal
basis.  If Franchisor elects to exercise the option to purchase provided in this
Agreement, it shall  have sixty  (60) days  after determination  of fair  market
value to notify Master Licensor  of its exercise of  the option to purchase  and
shall have the right to set off all amounts due from Master Licensor under  this
Agreement against any payment therefor.

          14.01.11  Master Licensor shall comply with the covenants contained in
Section 15.03 of this Agreement.

15.  COVENANTS

     15.01  Master Licensor covenants that,  during the term of this  Agreement,
except as otherwise approved in writing by Franchisor, Master Licensor or Master
Licensor's manager  shall devote  full time,  energy, and  best efforts  to  the
management and operation of the business contemplated under this Agreement.

     15.02  Master  Licensor covenants that  during the term  of this  Agreement
except as otherwise  approved in writing  by Franchisor,  Master Licensor  shall
not, either directly or indirectly, for itself, or through, on behalf of, or  in
conjunction with any person, persons, partnership, corporation, or other entity:

          15.02.1  Divert or attempt to  divert any business or customer of  any
franchised or sublicensed business operated under the System to any  competitor,
by direct or  indirect inducement or  otherwise, or do  or perform, directly  or
indirectly, any other act  injurious or prejudicial  to the goodwill  associated
with Franchisor's Proprietary Marks and the System.

          15.02.2  Employ  or seek  to employ  any person  who is  at that  time
employed by Franchisor or any Sublicensee or by any other master licensor,  area
developer or  franchisee  of Franchisor,  or  otherwise directly  or  indirectly
induce such person to leave his or her employment.

          15.02.3   Own,  maintain, engage  in,  or  have any  interest  in  any
business which sells or  offers to sell rapid  photo-processing services or  any
other service  approved  by Franchisor  for  use by  System  franchisees  and/or
Sublicensees.

     15.03   Master Licensor  covenants that,  except as  otherwise approved  in
writing by Franchisor, Master Licensor shall not, for a continuous uninterrupted
two-year period commencing upon the expiration or termination of this  Agreement
or, in the case of a  dispute relating to such  termination or expiration or  to
the covenants contained in  this Section 15.03 (which  both Master Licensor  and
Franchisor shall diligently prosecute), commencing  upon the resolution of  such
dispute, regardless of the cause for termination, either directly or indirectly,
for itself,  or  through, on  behalf  of, or  in  conjunction with  any  person,
persons, partnership, corporation, or  other entity, or  through the receipt  of
proceeds from the transfer of all or a significant portion of the assets of  the
business licensed under this  Agreement, own, maintain, engage  in, or have  any
interest in any business which as its principal business sells or offers to sell
rapid  photo-processing  services,  portrait  services,  or  any  other  service
approved by Franchisor  for use by  System franchisees  and/or Sublicensees  and
which service constitutes, on average, twenty-five percent (25)% or more of  the
gross sales of System franchisees, provided such business is located:

          15.03.1  Within the Designated Area; or

          15.03.2  Within a radius  of five (5) miles  from the location of  any
System store which is in existence on  the date of expiration or termination  of
this Agreement.

     15.04  Sections 15.02.3  and 15.03 shall not  apply to ownership by  Master
Licensor of any interest  in a System store  or of less  than five percent  (5%)
beneficial interest in  the outstanding equity  securities of any  publicly-held
corporation.

     15.05  The  parties agree  that each of  the foregoing  covenants shall  be
construed as independent of any other  covenant or provision of this  Agreement.

If all or any portion of a covenant in  this Section 15 is held unreasonable  or
unenforceable by  a  court having  valid  jurisdiction in  an  unappealed  final
decision to which Franchisor is a party, Master Licensor expressly agrees to  be
bound by any  lesser covenant subsumed  within the terms  of such covenant  that
imposes the maximum  duty permitted by  law, as if  the resulting covenant  were
separately stated in and made a part of this Section 15.

     15.06  Master Franchisor understands and acknowledges that Franchisor shall
have the right, in its sole discretion, to reduce the scope of any covenant  set
forth in Sections 15.02 and 15.03 of this  Agreement or any portion of any  such
covenant, without Master Licensor's consent, effective immediately upon  receipt
by Master Licensor of written notice of such reduction.  Master Licensor  agrees
that it shall comply forthwith with any covenant as so modified, which shall  be
fully  enforceable  notwithstanding  the  provisions  of  Section  20  of   this
Agreement.

     15.07  Master Licensor expressly agrees that the existence of any claims it
may have against Franchisor, whether or  not arising from this Agreement,  shall
not constitute a defense  to the enforcement by  Franchisor of the covenants  in
this Section  15.    Master  Licensor  agrees to  pay  all  costs  and  expenses
(including reasonable attorney's fees) incurred by Franchisor in connection with
the enforcement of this Section 15.

     15.08  Master Licensor acknowledges that Master Licensor's violation of the
terms of this Section  15 would result in  irreparable injury to Franchisor  for
which no adequate remedy at law  may be available.  Master Licensor  accordingly
consents to the  issuance of  an injunction  prohibiting any  conduct by  Master
Licensor in violation of the terms of this Section 15.

     15.09   At  the  request  of  Franchisor,  Master  Licensor  shall  provide
Franchisor with  covenants similar  in  substance to  those  set forth  in  this
Section 15 (including covenants  applicable upon the  termination of a  person's
relationship with Master Licensor) from all officers, directors, and holders  of
beneficial interest  of  five percent  (5%)  or more  in  Master Licensor.    In
addition, upon Franchisor's request, Master Licensor  shall use best efforts  to
obtain such covenants from all managers of Master Licensor and any other persons
employed by Master  Licensor who  have received  or will  receive training  from
Franchisor.   If Franchisor  has requested that any  such person execute such  a
covenant, Master  Licensor shall  not,  without Franchisor's  written  approval,
grant access  to any  confidential aspect  of the  System or  Master  Licensor's
business prior to  execution of the  covenant.  All  covenants required by  this
Section 15.09 shall be in forms  satisfactory to Franchisor, including,  without
limitation, specific identification of Franchisor  as a third party  beneficiary
of such covenants with the independent right to enforce them.  Failure by Master
Licensor to obtain execution of a  covenant required by this Section 15.09,  or,
as applicable, to use best efforts to obtain execution of such a covenant, shall
constitute a material breach of this Agreement.

16.  TAXES

     16.01  Master  Licensor shall  promptly pay when  due all  taxes levied  or
assessed, including, without limitation, unemployment  and sales taxes, and  all
accounts and other indebtedness of every kind incurred by Master Licensor in the
conduct of Master  Licensor's business under  this Agreement.   Master  Licensor
shall pay to Franchisor an amount equal to any sales tax, gross receipts tax, or
similar tax imposed  on Franchisor with  respect to any  payments to  Franchisor
required under this  Agreement, unless the  tax is credited  against income  tax
otherwise payable by Franchisor.

     16.02  In  the event of  any bona fide  dispute as to  liability for  taxes
assessed or other indebtedness, Master Licensor may contest the validity or  the
amount of the tax  or indebtedness in accordance  with procedures of the  taxing
authority or applicable law;  however, in no event shall Master Licensor  permit
a tax  sale or  seizure by  levy of  execution or  similar writ  or warrant,  or
attachment by a creditor, to occur against the premises of the licensed business
or any improvements thereon.

     16.03  Master Licensor shall comply with all applicable U.S., Canadian  and
provincial laws, rules,  and regulations, and  shall timely obtain  any and  all
permits, certificates, or licenses necessary for the full and proper conduct  of
Master Licensor's business under this Agreement, including, without  limitation,
licenses to do business,  fictitious name registration,  sales tax permits,  and
fire clearances.

     16.04  Master Licensor shall notify  Franchisor in writing within ten  (10)
days of the commencement of any action, suit, or proceeding, and of the issuance
of any order, writ, injunction, award, or decree of any court, agency, or  other
governmental instrumentality,  which  may  adversely  affect  the  operation  or
financial condition of Master Licensor or Master Licensor's business.

17.  INDEPENDENT CONTRACTOR AND INDEMNIFICATION

     17.01   The  parties to  this  Agreement  understand and  agree  that  this
Agreement does not  create a fiduciary  relationship between  them, that  Master
Licensor shall be an independent contractor, and that nothing in this  Agreement
is  intended  to  constitute  either  party  an  agent,  legal   representative,
subsidiary, joint venturer, partner, employee, or  servant of the other for  any
purpose whatsoever.

     17.02  During the term of this  Agreement and any extensions of it,  Master
Licensor shall  hold itself  out  to the  public  as an  independent  contractor
operating the business pursuant  to this Agreement.   Master Licensor agrees  to
take such affirmative action  as may be necessary  to do so, including,  without
limitation, exhibiting a notice  of that fact in  a conspicuous place in  Master
Licensor's business premises,  the content of  which notice Franchisor  reserves
the right to specify.

     17.03  The parties to this  Agreement understand and agree that nothing  in
this Agreement  authorizes  Master Licensor  to  make any  contract,  agreement,
warranty, or representation  on Franchisor's  behalf, or  to incur  any debt  or
other obligation in  Franchisor's name, and  that Franchisor shall  in no  event
assume liability for, or be deemed liable  under this Agreement as a result  of,
any such action, or by reason of any act  or omission of Master Licensor in  its
conduct of  the business  contemplated  under this  Agreement  or any  claim  or
judgment arising therefrom against Franchisor.

     17.04  Master Licensor  shall indemnify and  hold Franchisor harmless  from
and against any and all claims arising directly or indirectly from, as a  result
of, or in connection  with from, as a  result of, or  in connection with  Master
Licensor's activities  under this  Agreement and/or  its performance  under  the
Sublicense Agreements, including  the costs, expenses,  and attorneys' fees,  of
defending against them.  In addition,  Master Licensor shall pay Franchisor  all
damages, costs, and expenses, including attorneys' fees, incurred by  Franchisor
in defending successfully against claims of any kind brought by Master  Licensor
or  in  enforcing  its  claims  against  Master  Licensor  arising  from  Master
Licensor's breach  or  non-performance of  any  of its  obligations  under  this
Agreement, and/or Master Licensor's failure to pay Franchisor amounts due  under
this Agreement or for merchandise and/or services purchased from Franchisor,  or
otherwise.   Notwithstanding  the  foregoing,  Master  Licensor  shall  have  no
obligation to indemnify  Franchisor for  claims arising  from Master  Licensor's
use, in strict  accordance with  Franchisor's instructions,  of the  Proprietary
Marks or advertising  material prepared by  Franchisor, as  to which  Franchisor
shall indemnify Master Licensor.

18.  APPROVALS AND WAIVERS

     18.01  Whenever this  Agreement requires the prior  approval or consent  of
Franchisor, Master Licensor shall  make a timely  written request to  Franchisor
for such approval  or consent,  such approval or  consent shall  be obtained  in
writing, and Franchisor shall not unreasonably withhold or delay its approval or
consent.

     18.02   Franchisor makes  no warranties  or  guarantees upon  which  Master
Licensor may rely and assumes no  liability or obligation to Master Licensor  by
providing any waiver,  approval, consent, or  suggestion to  Master Licensor  in
connection with this Agreement, or by reason of any neglect, delay, or denial of
any request for such waiver, approval, consent, or suggestion.

     18.03  No delay, waiver, omission, or forbearance on the part of Franchisor
to exercise any  right, option,  duty, or  power arising  out of  any breach  or
default by Master Licensor or by any other master licensor of any of the  terms,
provisions, covenants,  or  conditions  hereof, shall  constitute  a  waiver  by
Franchisor to enforce any such right,  option, duty, or power as against  Master
Licensor or as to subsequent breach  or default by Master Licensor.   Subsequent
acceptance by Franchisor of  any payments due to  it under this Agreement  shall
not be deemed to  be a waiver by  Franchisor of any  preceding breach by  Master
Licensor of any terms, provisions, covenants, or conditions of this Agreement.

19.  NOTICES

     Any and all notices required or permitted under this Agreement shall be  in
writing and  shall be  personally delivered,  delivered by  courier service,  or
mailed by  certified  or  registered mail,  return  receipt  requested,  to  the
respective parties  at the  following addresses  unless  and until  a  different
address has been designated by written notice to the other party:

Notices to Franchisor:        Michael F. Adler
                              Chairman and C.E.O.
                              Moto Photo, Inc.
                              4444 Lake Center Drive
                              Dayton, Ohio  45426
                              U.S.A.


Notices to Master Licensor:   Sam Hamam, P.Eng.
                              President and C.E.O.
                              Canadian Industrial Services, Ltd.
                              1315 Lawrence Avenue East
                              Unit #509
                              Don Mills, Ontario  M3A 3R3
                              Canada

Notices shall be  deemed to  have been  received as  follows:   by certified  or
registered mail - five days following the  date of mailing; by  personal 
delivery - at the time of delivery; if sent by overnight delivery service - on
the day after the date of delivery to the overnight delivery service.

20.  ENTIRE AGREEMENT

     This Agreement, the documents referred to in it, and the Attachments to it,
if any, constitute the entire, full,  and complete Agreement between  Franchisor
and Master  Licensor  concerning  the  subject  matter  of  this  Agreement  and
supersede all prior agreements, no  other representations having induced  Master
Licensor to  execute this  Agreement.   Except for  those permitted  to be  made
unilaterally by  Franchisor  under  this Agreement,  no  amendment,  change,  or
variance from this Agreement  shall be binding on  either party unless  mutually
agreed to by the parties and executed by their authorized officers or agents  in
writing.  Franchisor authorizes  only its Corporate Counsel  and any officer  at
the level  of Senior  Vice President  or above  to execute  any such  amendment,
change, or variance.

21.  SEVERABILITY AND CONSTRUCTION

     21.01  Except as expressly provided to the contrary in this Agreement, each
portion, section,  part,  term, and/or  provision  of this  Agreement  shall  be
considered severable.   If,  for any  reason, any  section, part,  term,  and/or
provision in this Agreement is determined to  be invalid and contrary to, or  in
conflict with, any existing  or future law  or regulation by  a court or  agency
having valid jurisdiction, such shall not  impair the operation of, or have  any
other  effect  upon,  such  other  portions,  sections,  parts,  terms,   and/or
provisions of  this Agreement  as may  remain  otherwise intelligible,  and  the
latter shall continue to be given full force and effect and bind the parties  to
this Agreement;  and  the  invalid  portions,  sections,  parts,  terms,  and/or
provisions shall be deemed not to be a part of this Agreement.

     21.02  Anything to the contrary in this Agreement notwithstanding,  nothing
in this Agreement is intended, nor shall be deemed, to confer upon any person or
legal entity  other  than  Franchisor  or Master  Licensor  and  such  of  their
respective successors and assigns as may  be contemplated by Section 12 of  this
Agreement, any rights or remedies under or by reason of this Agreement.

     21.03   Master Licensor  expressly agrees  to be  bound by  any promise  or
covenant imposing the maximum duty permitted by law which is subsumed within the
terms of  any  provision  of  this  Agreement,  as  though  it  were  separately
articulated in and made a part of this Agreement, that may result from  striking
from any of the  provisions of this  Agreement any portion  or portions which  a
court may hold to  unreasonable and unenforceable in  a final decision to  which
Franchisor is a party, or from reducing the scope of any promise or covenant  to
the extent required to comply with such court order.

     21.04   All  captions  in  this  Agreement  are  intended  solely  for  the
convenience of the parties, and  none shall be deemed  to affect the meaning  or
construction of any provision of this Agreement.

     21.05   All references  in  this Agreement  to  the masculine,  neuter,  or
singular shall  be construed  to include  the  masculine, feminine,  neuter,  or
plural,  where  applicable,  and   all  acknowledgments,  promises,   covenants,
agreements, and  obligations in  this Agreement  made  or undertaken  by  Master
Licensor shall be deemed jointly and severally undertaken by all the parties  to
this Agreement on behalf of Master Licensor.

     21.06  This  Agreement may be  executed in multiple  copies, each of  which
shall be deemed an original and all of which, taken together , shall  constitute
on instrument.

22.  APPLICABLE LAW

     22.01  This  Agreement takes effect  upon its acceptance  and execution  by
Franchisor in Ohio.  This Agreement,  the rights and obligations of the  parties
to it, and the relationship between the parties shall be construed in accordance
with and governed by the internal laws of the State of Ohio without reference to
its choice of law and conflict of laws rules.

     22.02   No right  or remedy  conferred upon  or reserved  to Franchisor  or
Master Licensor by this Agreement is intended to be, nor shall be deemed to  be,
exclusive of  any  other  right or  remedy  in  this Agreement  or  provided  or
permitted by law  or equity, but  shall be cumulative  of every  other right  or
remedy.

     22.03  Nothing in this Agreement contained shall bar Franchisor's right  to
obtain injunctive relief against threatened conduct  that will cause it loss  or
damages, under  the  usual equity  rules,  including the  applicable  rules  for
obtaining restraining orders and preliminary injunctions.

     22.04  If Master Licensor commences  any action against Franchisor  arising
out of or related to this Agreement, the dealings or relationship of the parties
under this Agreement, or the rights and obligations of the parties, such  action
shall be  brought solely  in the  federal or  state judicial  district in  which
Franchisor's principal place of business is located.

     22.05  If Franchisor commences any action in court against Master  Licensor
arising out of or related to this Agreement, the dealing or relationship of  the
parties under this  Agreement, or  the rights  and obligations  of the  parties,
Franchisor may, at its option, bring the action in the federal or state judicial
district in which Franchisor's principal place of business is located.

23.  ARBITRATION

     Except as specifically  otherwise provided in  this Agreement, the  parties
agree that any and all disputes between them (including disputes concerning  the
applicability and enforceability of this Section 23) shall be determined  solely
and exclusively by arbitration in Dayton, Ohio under the Federal Arbitration Act
as amended  and in  accordance with  the rules  then obtaining  of the  American
Arbitration Association or any successor, unless the parties otherwise agree  in
writing.  Each party shall select one arbitrator and the two so designated shall
select a third.   Judgment upon  any award of  the majority  of the  arbitrators
shall be binding and shall be entered in a court of competent jurisdiction.   It
is the intent of the parties that any arbitration between Franchisor and  Master
Licensor shall be  of Master  Licensor's individual  claim and  that the  claims
subject to arbitration shall not be arbitrated on a classwide basis.

     Notwithstanding the foregoing, Master Licensor agrees that Franchisor  may,
at its option, (a) bring a legal action in a court of law as provided in Section
22.05 to collect moneys owed to Franchisor by Master Licensor, and/or (b) submit
to arbitration matters which  would otherwise be the  subject of a petition  for
injunctive relief in court,  including, but not limited  to, enforcement of  the
covenants against  competition  and  enforcement  of  Franchisor's  rights  with
respect to the Proprietary Marks.

24.  ACKNOWLEDGMENTS

     24.01  Master Licensor  acknowledges that it  has conducted an  independent
investigation of the business contemplated  under this Agreement and  recognizes
that the business venture contemplated by this Agreement involves business risks
and that  its success  will be  largely  dependent upon  the ability  of  Master
Licensor as  an  independent business  entity  and  upon the  abilities  of  the
Sublicensees chosen  by Master  Licensor.   Franchisor expressly  disclaims  the
making of,  and Master  Licensor  acknowledges that  it  has not  received,  any
warranty or guarantee, express or implied, as to the potential volume,  profits,
or success of the business venture contemplated by this Agreement.

     24.02  Master  Licensor acknowledges that  it has read  and understood  the
Agreement, the attachments to  this Agreement, if  any, and agreements  relating
the attachments, if any, and that Franchisor has accorded Master Licensor  ample
time and opportunity  to consult  with advisors of  its own  choosing about  the
potential benefits and risks of entered into this Agreement.

     The parties to this  Agreement have duly executed  and delivered it on  the
day and year first written above.

ATTEST:                            FRANCHISOR:
   
                                   MOTO PHOTO, INC.


______________________________     By:                             c/s
Secretary or Assistant Secretary   Printed Name:
                                   Title:






ATTEST:                            MASTER LICENSOR:

                                   CANADIAN INDUSTRIAL SERVICES, LTD.


_____________________________      By:                           c/s
Secretary or Assistant Secretary   Printed Name:
                                   Title:





<PAGE>




                              EMPLOYMENT AGREEMENT


     This Employment Agreement (the "Agreement") is made as of the first day of
January, 1999, by and between MOTO PHOTO, INC., a Delaware corporation
("Employer"), and Lloyd F. Noland  ("Employee").  This Agreement is based on the
following understandings:

     a.   The parties desire to enter into an employment relationship on the
          terms and conditions set forth in this Agreement.

     b.   During the term of his employment, Employee will receive access to
          proprietary information and/or trade secrets relating to Employer's
          business, its franchisees, and its business contacts which are of a
          highly confidential, unique, and valuable nature.  In addition,
          Employee may be adding to confidential information of Employer.

     c.   The parties acknowledge that Employer would suffer great loss and
          damage if any Confidential Information (as defined in Section 4 of
          this Agreement) is divulged at any time other than for the benefit of
          Employer.

     d.   The parties further acknowledge that Employee may establish close
          working relationships with valued employees of Employer and its
          franchisees and that Employer's business may suffer substantial harm
          if, upon the termination of Employee's employment with Employer,
          Employee should thereafter employ or attempt to employ, directly or
          indirectly, certain personnel of Employer, its franchisees, or their
          employees.



     Accordingly, the parties agree as follows:

     1.   DUTIES.  Employer hereby employs Employee, for the term of this
Agreement, as Senior Vice President of Marketing, and Employee hereby accepts
such employment upon the terms and conditions specified in this Agreement.
During the term of his employment with Employer, Employee shall report to the
President and Chief Operating Officer and shall have the following duties:

          1.1  Employee shall serve as head of Employer's Marketing Department,
     directing other Marketing staff;

          1.2  Employee shall be responsible for developing marketing strategies
     for Employer-owned stores and franchised stores; and

          1.3  Employee will perform such other duties as directed from time to
     time by the President of Employer and/or the Board of Directors of
     Employer.

2.   ANNUAL COMPENSATION

     2.1  Base Compensation.  As base compensation for Employee's services to
Employer during the period August 3, 1998 through March 31, 1999, Employer shall
pay Employee a regular salary, which shall be prorated, at the rate of One
Hundred Thirty-Five Thousand Dollars ($135,000) per employment year (April 1 to
March 31), payable in such manner as Employer pays its other executives.
Thereafter, Employer shall pay Employee a salary determined as provided in
Section 2.3 of this Agreement.

     2.2  Bonus.  Employee shall  not be entitled to a bonus for fiscal year
1998. Employee shall be entitled to a bonus of not less than $20,000 for the
fiscal year January 1, 1999 to December 31, 1999, calculated as provided in this
Section 2.2.  Thereafter, Employee's bonus, if any, shall be determined as
provided in Section 2.3 of this Agreement.  Employee's bonus for fiscal year
1999 shall be calculated as follows:  Employer's Board of Directors shall, in
December 1998, set a profit goal for Employer for calendar year 1999, based on
Employer's pre-tax income for 1999.  If Employer's pre-tax income exceeds the
profit goal set by the Board of Directors for calendar year 1999, Employee's
bonus shall be $20,000 plus three percent (3%) of any income in excess of the
profit goal set by the Board of Directors.  No later than March 30 of each year,
Employer's independent CPA firm shall calculate pre-tax income and its
determination shall be binding.  In calculating pre-tax income, the CPA firm
shall include gains or losses from the sale of company stores and shall add back
to the pre-tax income of Employer any bonuses of Employer's executives
(including Employee) who have a bonus based on pre-tax income of Employer.  Any
bonus, to the extent due according to the calculation in this Section, will be
paid by March 30 of the following year.

     2.3  Annual Review.  By April 1 of each year of this Agreement, Employer
will review the compensation of Employee for the subsequent employment year.
The base salary may be increased and the bonus, if any, may be adjusted either
higher or lower.

     2.4  Sign-on Bonus.  Employer shall pay Employee a sign-on bonus of
$15,000.  Employee acknowledges that he has received this sign-on bonus.

     2.5  Relocation Expenses.  Employer shall reimburse Employee for his
relocation expenses as set forth in Employer's relocation policy, provided,
however, that instead of the allocation for temporary living expenses as
provided in the policy, Employer shall pay Employee $1,200 per month for the
period August through December 1998.  As an inducement to Employer to employ
Employee and to pay such additional living expenses, Employee shall sign a
promissory note substantially in the form set forth as Exhibit A to this
Agreement and in the principal amount equivalent to all relocation expenses paid
to Employee pursuant to this Agreement.  Employee shall sign the promissory note
upon execution of this Agreement.

     3.   TERM.  The term of this Agreement shall commence January 1, 1999, and
shall continue thereafter until December 31, 2001.  Commencing January 1, 2001,
the term of this Agreement shall be extended so that it shall always be for a
period of one year until and unless either party gives the other party a one
year notice to terminate Employee's employment under this Agreement or
Employee's employment is sooner terminated in accordance with Section 10 of this
Agreement.

4.   RESTRICTIVE COVENANTS.

     4.1  Duties.  During the term of this Agreement, Employee shall devote his
best efforts and full time, subject to Section 5 of this Agreement, to advance
the business and welfare of Employer.  Employee shall take no action against the
best interest of Employer, and he shall pursue no business interests during the
term of this Agreement which conflict with his employment with Employer.

     4.2  Covenant Not to Compete.  Employee acknowledges that Employer's
activities are international in scope.  During the term of this Agreement and
for a period of two years after the termination of Employee's employment with
Employer, its successors or assigns, Employee shall not, directly or indirectly,
engage or be interested (as principal, agent, manager, employee, consultant,
owner, partner, officer, director, stockholder, trustee or otherwise) in any
entity engaged in a business which competes in a material manner with Employer
within a three mile radius of any business location of Employer or of any of its
subsidiaries, affiliates, or franchisees.  Notwithstanding the foregoing,
Employee may work for a mass merchant or other large retailer which provides
photoprocessing services provided Employee's services to such mass
merchant/large retailer do not in any way involve, concern, or have an impact on
(including through marketing or advertising advice) the mass merchant's/large
retailer's photoprocessing services.  Employee's ownership of less than two
percent (2%) of the outstanding voting stock of any publicly-held corporation,
or any other entity specifically authorized by the Board of Directors of
Employer, shall not constitute a violation of this Section 4.

     4.3  Confidentiality.  During the term of this Agreement and thereafter,
Employee shall not at any time, other than for the benefit of Employer: (i)
divulge, furnish, disclose, or make accessible to any person, firm, or
corporation, or use for his own purposes, any Confidential Information; (ii)
make or cause to be made any copies, facsimiles, or other reproductions of any
Confidential Information without Employer's express written consent; or (iii)
remove any Confidential Information from Employer's premises or fail or refuse
to surrender (notwithstanding the failure of Employer to make demands for such
materials) the same to Employer immediately upon termination of Employee's
employment with Employer or at any time before such termination upon Employer's
request.

     For purposes of this Agreement, the term "Confidential Information" shall
mean and include (a) any information with respect to Employer's accounts, plans,
strategies, business policies, software, know-how, trade secrets, customers,


franchisees, prospects, mailing lists, suppliers, pricing policies or rates,
marketing techniques, or any other information which may now or in the future be
considered confidential or proprietary information of Employer; and (b) manuals,
files, records, software, memoranda, correspondence, drawings, designs, or other
writings belonging to or in the possession of Employer or which may be produced
by or come into Employer's possession in the course of Employee's employment
with Employer.

     4.4  Solicitation of Employer's Employees.  For a period of three years
after the termination of Employee's employment with Employer, its successors or
affiliates, Employee shall not (i) employ or attempt to employ, directly or
indirectly, personally or through any entity in which Employee may be associated
(as principal, agent, manager, employee, consultant, owner, partner, officer,
director, stockholder, trustee, or otherwise), any employee of Employer, its
subsidiaries or affiliates, or (ii) induce any employee of Employer, its
subsidiaries or affiliates, to leave the employment of Employer, its
subsidiaries or affiliates, or (iii) induce any employee of any franchisee of
Employer to leave the employment of any franchisee.

     4.5  Equitable Relief.  The parties acknowledge and agree that a breach of
this Section 4 cannot be compensated for by monetary damages and that any remedy
at law is inadequate.  Accordingly, Employee agrees that, in the event of a
breach of any restrictive covenant set forth in this Agreement, Employer may
seek and obtain, in addition to any other legal relief available to Employer, a
temporary restraining order, preliminary injunction, and permanent injunction
restraining Employee from violating Section 4 of this Agreement.  For the
purposes of this provision, the parties confer jurisdiction upon the courts
located in Montgomery County, Ohio, and agree on venue in Montgomery County,
Ohio.

     4.6  Reformation.  In the event that any provision of this Section 4 should
be determined by a court of competent jurisdiction to be unenforceable by reason
of its being extended for too great a period of time, for too large a geographic
area, or for too great a range of activities, it shall be reformed to extend
only over the maximum period of time, geographic area, or range of activities as
to which it may be enforceable.

     5.   VACATION.  Employee shall be entitled to vacation in accordance with
Company policy, to be taken at such times as determined by Employee, subject to
Employer's prior approval and to Employee's giving sufficient notice so that
Employer's business may operate effectively in Employee's absence.
Notwithstanding the foregoing, for any year during Employee's term of employment
that Company policy would provide for Employee to have two week's vacation,
Employee shall be entitled to three weeks' vacation.

     6.   HEALTH AND INSURANCE PLANS; FRINGE BENEFITS.  Employee shall be
entitled to participate in all plans or agreements maintained by Employer
relating to health insurance for Employee, his wife and children, subject to the
terms and conditions of such plans in effect from time to time.  Employee shall
also be entitled to all other fringe benefits provided senior officers of
Employer.

     7.   REIMBURSEMENT FOR EXPENSES.  Employer shall reimburse Employee for all
reasonable expenses incurred on behalf of Employer in line with Employer's
policies.

     8.   AUTOMOBILE.  During the term of this Agreement, Employer shall furnish
Employee with the use of an automobile or with an automobile allowance for use
on Employer's business, subject to Company policy.

     9.   NOTICE.  Any notice required to be given pursuant to the provisions of
the Agreement shall be in writing and shall be delivered by certified mail or in
person to the parties at the following addresses:

Employer:

Moto Photo, Inc.
4444 Lake Center Drive
Dayton, Ohio 45426
Attn.:  Frank M. Montano, President and Chief Operating Officer

Employee:

Lloyd F. Noland
10731 Weatherstone Court
Loveland, Ohio  45140

or at such other place as either party may designate in writing to the other.

     10.  TERMINATION.

          10.1 Termination for Cause.  Employer may terminate Employee's
     employment under this Agreement for cause upon written notice to Employee.
     For purposes of this Agreement, the term "cause" means the following
     situations or occurrences:

               (a)  Dishonesty, embezzlement, fraud, breach of fiduciary duty,
          actions involving moral turpitude, or conviction of a felony by
          Employee;or

               (b)  Gross neglect of duty or gross insubordination by Employee,
          including the failure to abide by any reasonable and material
          instructions of Employer; provided, however, that it will not be
          reasonable if such instructions request or demand actions which would
          be inconsistent with the duties of a senior corporate executive; or

               (c)  Material breach of the provisions of Section 4 of this
          Agreement and/or failure of Employee to sign a promissory note as
          provided in Section 2.5 of this Agreement.

     10.2 Challenge to Termination.  Should Employee dispute that his discharge
was for cause, Employee must submit his claim to arbitration in accordance with
Section 13 of this Agreement within sixty (60) days after the termination of his
employment.  If a discharge of Employee is eventually determined under
arbitration to have been for cause, or if no arbitration is requested by
Employee within sixty (60) days after the termination of Employee's employment,
Employer shall have no liability whatsoever under this Agreement from and after
the date of termination.

     10.3 Termination Without Cause.  If the termination of Employee is without
cause, Employer shall be responsible for payment of compensation as outlined in
Section 2 (Compensation) of this Agreement and subject to Section 12
(Mitigation) of this Agreement.  In addition, Employer and Employee agree that
they shall work together for an orderly transition for the benefit of Employer.


To that end, for a period of ninety (90) days following termination of his
employment, Employee shall be available to participate, at Employer's
discretion, in meetings, conferences, and the like for up to fifty percent (50%)
of the normal and customary work week.  In return, to assist Employee in
obtaining new employment, during that ninety-day period Employer shall provide
Employee with an office at Employer's headquarters and secretarial and office
support, including the use of the telephone, facsimile machine, and copier.
Should Employer ask Employee to relocate, to regularly commute more than 75
miles from Loveland, Ohio, or to accept a substitute office or position to that
specified in Section 1.1, and should Employee decline to do so and Employer
therefore terminate Employee's employment, such termination shall be treated as
without cause.

     10.4 Voluntary Termination.  Should Employee voluntarily terminate his
employment with Employer for any reason, all obligations of Employer, except for
the prorated bonus described in Section 10.5 of this Agreement, shall be
extinguished as of the date of termination of employment, but Employee shall
remain subject to all of his covenants in Section 4 of this Agreement.

     10.5 Bonus.  Should termination be voluntary or involuntary without cause,
Employee shall be entitled to a bonus as described in Section 2, prorated to the
end of the month prior to the termination of Employee's employment.

     11.  DEATH OR DISABILITY.  In the event of the death of Employee,
employment will terminate but Employee's spouse or estate shall receive
Employee's then- current salary and the benefits contemplated by paragraphs 2,
6, 7 and 8 for ninety (90) days after Employee's death.

     If Employee is disabled and cannot perform the duties of his assignment, he
will continue to receive full compensation at the time the disability began for
the first six months of continuous disability.  After six months of continuous
disability, Employee will receive 70% of full compensation, reduced by any
benefits paid under Employer's long-term disability insurance program, until the
earlier of Employee's death, Employee's being able to return to work, or the
expiration of this Agreement.  If Employee remains continuously disabled after
the expiration of this Agreement, Employee will continue to be entitled to
benefits due under Employer's long-term disability insurance program.

     Termination or expiration of this Agreement for any reason shall not affect
any obligations of Employee under Section 4 of this agreement.

     12.  MITIGATION.  In the event of the termination of this Agreement,
Employee shall use his best efforts to mitigate his damages, if any, by seeking
suitable employment for which he is qualified. This obligation to mitigate
damages shall not affect any right Employee may have to a bonus as provided in
Section 10.5 of this Agreement.

     13.  ARBITRATION.  Except as provided for in Section 4.5 of this Agreement,
any controversy or claim arising out of or relating to this Agreement shall be
settled by arbitration in Dayton, Ohio in accordance with the Commercial Rules
of Arbitration of the American Arbitration Association.  The decision of the
arbitrator(s) shall be final and binding upon all parties to this Agreement.
Judgment upon the award rendered by the arbitrator(s) may be entered in any
court having jurisdiction thereof.  The expenses of arbitration shall be borne
by the non-prevailing party.

     14.  GOVERNING LAW.  This Agreement shall be construed and enforced in
accordance with the internal laws of the State of Ohio without reference to
Ohio's choice of law or conflict of laws provisions.

     15.  ASSIGNABILITY.  This Agreement is personal to Employee, and Employee
shall have no right to assign it.  The terms of this Agreement shall be binding
upon, shall inure to the benefit of, and shall be enforceable by Employer, its
successor and assigns.

     16.  WAIVER.  No delay, waiver, omission or forbearance by either party to
enforce any right arising out of the breach of any provision of this Agreement
by the other party shall be construed as or constitute a continuing waiver or a
waiver of any other breach of any provision of this Agreement.

     17.  PARTIAL INVALIDITY.  In the event that any word, phrase, clause,
sentence, or other provision in this Agreement violates any applicable statute,
ordinance, or rule of law in any jurisdiction in which it is used, such
provision shall be ineffective to the extent of such violation, without
violating any other provision in this Agreement.

     18.  COMPLETE AGREEMENT; MODIFICATION.  This Agreement supersedes all prior
agreements, written or oral, between the parties, is intended as a complete and
exclusive statement of the terms of the Agreement between parties, and may be
amended, modified, or rescinded only by a written instrument executed by both
parties.

     19.  CAPTIONS.  All captions in this Agreement are intended solely for the
convenience of the parties, and none shall be deemed to affect the meaning or
construction of any provision of this Agreement.

     20.  MULTIPLE COPIES.  This Agreement may be executed in multiple copies,
each of which shall be deemed an original.

     IN WITNESS WHEREOF, the parties have executed this Agreement the day and
year first written above.

WITNESSES:                         EMPLOYER:

                                   MOTO PHOTO, INC.


________________________________   By_____________________________
                                       Frank M. Montano
                                       President and Chief Operating Officer

________________________________


                                    EMPLOYEE:



_________________________________       ________________________________
                                        Lloyd F. Noland


______________________________




                                PROMISSORY NOTE


     This Promissory Note (the "Note") is made as of the third day of August,
1998, by Lloyd F. Noland ("Employee") in favor of Moto Photo, Inc., a Delaware
corporation ("Employer"), 4444 Lake Center Drive, Dayton, Ohio  45426.  This
Note is based on the following understanding:

     Employee has been employed by Employer as Senior Vice President of
Marketing pursuant to an employment agreement dated as of August 3, 1998 ("the
Employment Agreement)".  As an inducement to Employer to enter into the
Employment Agreement, Employee agreed to repay certain relocation expenses paid
Employee by Employer if Employee does not continue his employment with Employer
for a specified period.

     Accordingly, Employee hereby promises to pay to Employer the sum of Forty
Thousand Three Hundred Fifty-Two Dollars and Thirty-Six Cents ($40,352.36) on
the following terms:

     1.   Any unpaid principal shall bear interest at nine percent (9%) per year
until it is paid or forgiven as provided in Paragraph 2 of this Note.

     2.   So long as Employee remains employed by Employer, Employer will
forgive one-fifth of the principal amount of this Note, together with accrued
interest, on August 3 of each year until the note is forgiven in full.

     3.   If Employee voluntarily terminates his employment with Employer, the
remaining principal under this Note, together with accrued interest, shall
become due and payable immediately.  If Employer terminates Employee's
employment, or if Employee dies or becomes permanently disabled such that he
must terminate his employment with Employer, Employer shall forgive the
remaining principal and accrued interest under this Note.

     4.   No delay, waiver, omission or forbearance by Employer to declare a
default or exercise any right arising under this Note shall constitute a waiver
by Employer of any such default or of such right or as to subsequent breach or
default by Employee.  Subsequent acceptance by Employer of any payments due it
under this Note shall not be deemed a waiver by Employer of any preceding
default in payment by Employee.

     5.   In the event of litigation relating to this Note, each party shall
bear its own litigation expenses, court costs, and attorneys' fees.

     6.   This Note shall be governed by and construed in accordance with the
internal laws of the State of Ohio without reference to Ohio's choice of law or
conflict of laws provisions.



                              _____________________________
                              Lloyd F. Noland


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information from Moto Photo
Inc.'s 1998 10-K and is qualified in its entirety by reference
to such 10-K filing.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                       2,918,396
<SECURITIES>                                         0
<RECEIVABLES>                                9,016,231
<ALLOWANCES>                                 2,492,000
<INVENTORY>                                  2,457,950
<CURRENT-ASSETS>                            11,331,903
<PP&E>                                      11,431,509
<DEPRECIATION>                               7,719,445
<TOTAL-ASSETS>                              21,933,793
<CURRENT-LIABILITIES>                        7,849,542
<BONDS>                                              0
                                0
                                     10,000
<COMMON>                                        78,336
<OTHER-SE>                                   4,832,570
<TOTAL-LIABILITY-AND-EQUITY>                21,933,793
<SALES>                                     36,674,620
<TOTAL-REVENUES>                            37,199,707
<CGS>                                       26,329,572
<TOTAL-COSTS>                               32,882,997
<OTHER-EXPENSES>                             2,432,466
<LOSS-PROVISION>                               543,031
<INTEREST-EXPENSE>                             411,610
<INCOME-PRETAX>                              1,330,253
<INCOME-TAX>                                   360,000
<INCOME-CONTINUING>                          1,690,253
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,690,253
<EPS-PRIMARY>                                     0.18
<EPS-DILUTED>                                     0.18
        

</TABLE>


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