MOTO PHOTO INC
10-Q, 1999-05-12
PHOTOFINISHING LABORATORIES
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                                   FORM 10-Q
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   (Mark One)

{X}  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
                                  ACT OF 1934

               For the quarterly period ended:    March 31, 1999

                                       OR

   { }   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

        For the transition period from______________ to ________________


                       Commission file number:    0-11927


                                Moto Photo Inc.

             (Exact name of registrant as specified in its charter)


          Delaware                           31-1080650

(State or other jurisdiction of         (IRS Employer Identification
 Incorporation or organization)          Number)



                     4444 Lake Center Dr. Dayton, OH  45426

             (Address of principal executive offices with Zip Code)


                                (937) 854-6686

              (Registrant's telephone number, including area code)


                                     No Change

  (Former name, former address, and former fiscal year, if changed since last
                                    report)





Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
  the preceding 12 months (or for such shorter period that the registrant was
    required to file such reports), and (2) has been subject to such filing
                       requirements for the past 90 days.


                                 Yes   X     No


                    APPLICABLE ONLY TO ISSUERS IN BANKRUPTCY
                  PROCEEDINGS DURING THE PRECEDING FIVE YEARS.

   Indicate by check mark whether the registrant has filed all documents and
   reports required to be filed by Sections 12, 13 or 15(d) of the Securities
 Exchange Act of 1934 subsequent to the distribution of securities under a plan
                             confirmed by a court.

                               Yes______ No______


                      APPLICABLE ONLY TO CORPORATE ISSUERS

  Indicate the number of shares outstanding of each of the issuer's classes of
                                 common stock:
                              As of May 12, 1999:
              7,843,173 - Voting Common,   0 - Non - Voting Common





                                     INDEX

                       MOTO PHOTO, INC. AND SUBSIDIARIES


Part I.   Financial Information

Item 1.   Financial Statements (Unaudited)

          Consolidated balance sheets . March 31, 1999 and December 31, 1998

          Consolidated statements of operations - Three months ended March 31,
            1999 and 1998

          Consolidated statements of cash flows - Three months ended March 31,
            1999 and 1998

          Notes to consolidated financial statements - March 31, 1999

Item 2.   Management's Discussion and Analysis of Financial Condition and
            Results of Operations

Part II.  Other Information

Item 1.   Legal Proceedings

Item 6.   Exhibits and Reports on Form 8-K

Signatures



PART I.   FINANCIAL INFORMATION
ITEM 1.   FINANCIAL STATEMENTS

MOTO PHOTO, INC. AND SUBSIDIARIES

<TABLE>
CONSOLIDATED BALANCE SHEETS
(UNAUDITED)

<CAPTION>
                                       MARCH      DECEMBER
                                       1999         1998

<S>                                <C>         <C>
Assets
Current assets:
Cash                               $ 1,648,448  $ 2,918,396
Accounts receivable, less
  allowances of $1,103,000 in
  1999 and $1,092,000 in 1998        3,146,212    4,188,807
Notes receivable, less allowances
  of $172,000 in 1999 and
  in 1998                              437,669      437,669
Inventory                            2,544,965    2,457,950
Deferred tax assets                  1,213,000    1,213,000
Prepaid expenses                       143,871      116,081

Total current assets                 9,134,165   11,331,903

Property and equipment               3,863,269    3,712,064

Other assets:
Notes receivable, less allowances
  of $1,300,000 in 1999 and
  $1,228,000 in 1998                 1,880,424    1,897,755
Cost of franchises and contracts      
  acquired                             146,435      155,688
Goodwill                             3,695,910    3,728,816
Deferred tax assets                     57,000       57,000
Other assets                         1,041,917    1,050,567

Total assets                       $19,819,120  $21,933,793


<FN>
See accompanying notes.
</TABLE>


MOTO PHOTO, INC. AND SUBSIDIARIES


<TABLE>
CONSOLIDATED BALANCE SHEETS, CONTINUED
(UNAUDITED)

<CAPTION>
                                                 MARCH 31,   DECEMBER 31,
                                                    1999         1998

<S>                                            <C>          <C>
Liabilities and stockholders' equity
Current liabilities:
Accounts payable                                $  3,185,351 $  4,251,043
Accrued payroll and benefits                         489,050      560,901
Accrued expenses                                     890,422    1,192,968
Current portion of long-term obligations           1,562,000    1,534,000
Other                                                244,559      310,540

Total current liabilities                          6,371,382    7,849,452


Long-term obligations                              8,781,041    9,064,001
Deferred revenue                                      99,434       99,434

Total liabilities                                 15,251,857   17,012,887

Stockholders' equity
Preferred stock $.01 par value:
  Authorized shares _ 2,000,000:
  Series G cumulative nonvoting preferred shares,
  1,000,000 shares issued and outstanding with
  preferences aggregating $10,000,000                 10,000       10,000
Common shares $.01 par  value:
  Authorized shares _ 30,000,000
  Issued and outstanding shares _ 7,843,173 in
  1999 and 7,833,573 in 1998                          78,432       78,336
Paid in capital                                    6,311,525    6,404,734
(Deficit) retained earnings subsequent to
  June 30, 1991                                  (1,832,694)  (1,572,164) 

Total stockholders' equity                         4,567,263    4,920,906

Total liabilities and stockholders' equity      $ 19,819,120 $ 21,933,793


<FN>
See accompanying notes.
</TABLE>



MOTO PHOTO, INC. AND SUBSIDIARIES

<TABLE>
CONSOLIDATED STATEMENTS OF OPERATIONS
(UNAUDITED)

<CAPTION>

                                          THREE MONTHS  THREE MONTHS
                                              ENDED         ENDED
                                            MARCH 31,     MARCH 31,
                                              1999          1998

<S>                                       <C>           <C>
Revenue
Sales and other revenue                   $   6,974,933 $   6,884,974
Interest income                                  79,534        94,467
Other income                                      4,325       112,000

                                              7,058,792     7,091,441

Expenses
Company store cost of sales and operating
 expenses                                     5,294,733     5,442,633
Selling, general, and administrative          1,354,493     1,349,866
costs
Advertising                                     279,042       257,684
Depreciation and amortization                   281,207       210,760
Interest expense                                107,524        97,740

                                              7,316,999     7,358,683


(Loss) before income taxes                    (258,207)     (267,242)
Income tax benefit                               65,000        67,000

Net (loss)                                    (193,207)     (200,242)


Preferred stock dividend requirements          (67,324)      (69,344)


Net (loss) applicable to common stock     $   (260,531) $   (269,586)
                                              

Net (loss) per common share               $      (0.03) $      (0.03)
                                

Weighted average shares outstanding -        
  Basic                                       7,838,298     7,804,540 

Weighted average shares outstanding -        
  Diluted                                     7,838,298     7,804,540


<FN>
See accompanying notes.
</TABLE>



MOTO PHOTO INC AND SUBSIDIARIES

<TABLE>
CONSOLIDATED STATEMENT OF CASH FLOWS
(UNAUDITED)

<CAPTION>

                                                THREE MONTHS     THREE MONTHS
                                                   ENDED            ENDED
                                               MARCH 31, 1999   MARCH 31, 1998

<S>                                           <C>              <C>
Operating Activities
Net (loss)                                       $   (193,207)    $   (200,242)
Adjustments to reconcile net income to net
cash provided by operating activities:
Depreciation and amortization                          281,207          210,760
Provision for losses on inventory and
receivables                                            105,693          154,145
Loss on disposition of assets                                -           65,672
Write off of assets due to store closings                    -           32,258
Issuance of stock for directors fees                    14,563            7,470
Increase (decrease) resulting from changes in:
Accounts receivable                                    889,817          767,943
Inventory and prepaid expenses                       (121,948)        (587,058)
Other assets                                             2,400         (10,563)
Accounts payable and accrued expenses              (1,440,089)      (1,524,493)
Deferred revenues and other liabilities               (65,981)          (6,278)

Net cash used in operating activities                (527,545)      (1,090,386)


Investing Activities
Purchases of equipment and leaseholds                (384,002)         (66,753)
Payments received on notes receivable                   71,559          173,306
Net cash (used in) provided by investing            
  activities                                         (312,443)          106,553 

Financing Activities
Principal payments on revolving line of
  credit, long-term debt and capital                 
  lease obligations                                  (254,960)        (270,665)
Payments of preferred dividends                      (175,000)        (150,000)
Net cash used in financing activities                (429,960)        (420,665)


Decrease in cash                                   (1,269,948)      (1,404,498)
Cash at beginning of period                          2,918,396        3,139,252
Cash at end of period                            $   1,648,448    $   1,734,754

<FN>
See accompanying notes.
</TABLE>




                       MOTO PHOTO, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                 MARCH 31, 1998
                                  "UNAUDITED"


A. BASIS OF PRESENTATION

The accompanying unaudited consolidated financial statements have been  prepared
in  accordance  with  generally  accepted  accounting  principles  for   interim
financial information and with the instructions  to Form 10-Q and Article 10  of

Regulation S-X.   Accordingly, they do  not include all  of the information  and
footnotes required  by generally  accepted  accounting principles  for  complete
financial statements.  In the opinion of management, all adjustments (consisting
of normal recurring accruals) considered necessary for a fair presentation  have
been included.   Operating results for  the three-month period  ended March  31,
1999, are not necessarily indicative of the results that may be expected for the
year ended December 31, 1999.

The internal accounting for the Company  is on a fiscal calendar quarter  basis.
The fiscal quarter dates may vary from the calendar quarter dates, (i.e. April 3
vs. March 31 for the  first quarter 1999), except  for the fourth quarter  which
ends on December 31.  The differences in ending dates are immaterial.

The balance  sheet  at March  31,  1999, has  been  derived from  the  unaudited
financial statements at that  date but does not  include all of the  information
and footnotes required by generally accepted accounting principles for  complete
financial statements.

The preparation of  financial statements in  conformity with generally  accepted
accounting principles requires management to make estimates that affect  amounts
reported in the financial  statements.  Actual results  could differ from  those
estimates.

For further  information, refer  to the  consolidated financial  statements  and
footnotes thereto included in Moto Photo,  Inc. and Subsidiaries' annual  report
on Form 10-K for the year ended December 31, 1998.

B.   RECLASSIFICATION

Certain amounts from the prior period have been reclassified to conform to the
current period presentation.


C.   SEGMENT INFORMATION

<TABLE>
<CAPTION>
                                    THREE MONTHS ENDED MARCH 31, 1999

                                                 ROYALTIES
                                       COMPANY      AND
                         DEVELOPMENT   STORES   ADVERTISING WHOLESALE    TOTAL
                                                  

<S>                      <C>         <C>        <C>        <C>        <C>
Sales and other revenue  $   88,420  $2,670,298 $1,034,039 $3,182,176 $6,974,933

Depreciation and
amortization                    979     203,742      3,226      2,306    210,253

Operating segment
 contribution
 prior to interest
 expense, income taxes
 and unallocated
 corporate expenses        (118,685)   (530,048)    679,539  (264,471)  (233,665)

Identifiable segment
 assets                      92,105   8,696,618  1,238,612  3,725,830 13,753,165

Capital expenditures for
 long lived assets               -      340,111          -        878    340,989


                                    THREE MONTHS ENDED MARCH 31, 1998

                                                 ROYALTIES
                                       COMPANY      AND
                         DEVELOPMENT   STORES   ADVERTISING WHOLESALE    TOTAL
                                                   


Sales and other revenue  $    22,250 $2,735,581 $1,033,257 $3,093,886 $6,884,974

Depreciation and
 amortization                    883    132,342      3,122     19,339    155,686

Operating segment
 contribution
 prior to interest
 expense, income taxes
 and unallocated
 corporate expenses         (141,762)  (536,303)    682,741  (296,167)  (291,491)

Identifiable segment
 assets                       27,511  8,127,227  1,231,124  3,378,484 12,764,346

Capital expenditures for
long lived assets                  -     46,624      2,635          -     49,259
</TABLE>


<TABLE>
<CAPTION>
                              THREE MONTHS ENDED MARCH 31,

<S>                           <C>            <C>

REVENUE                            1999           1998

Total sales and other revenue
  for reportable segments         $6,974,933     $6,884,974
Interest income                       79,534         94,467

Other>income                           4,325        112,000

Total consolidated revenues       $7,058,792     $7,091,441

</TABLE>


C.   SEGMENT INFORMATION (CONTINUED)
<TABLE>
<CAPTION>
                                           SEGMENT              CONSOLIDATED
OTHER SIGNIFICANT ITEMS                     TOTAL    CORPORATE      TOTAL

<S>                                       <C>        <C>        <C>
    THREE MONTHS ENDED MARCH 31, 1999
Depreciation and amortization            $   210,253 $   70,954  $   281,207
Operating segment contribution prior 
 to interest expense, income taxes
 and unallocated corporate expenses
 for segment totals reconciled
 to loss before taxes                      (233,665)   (24,542)    (258,207)
Identifiable segment assets               13,753,165  6,065,955   19,819,120
Capital expenditures for long lived          
 assets                                      340,989     43,013      384,002


    THREE MONTHS ENDED MARCH 31, 1998
Depreciation and amortization            $   155,686 $   55,074  $   210,760
Operating segment contribution prior to
 interest expense, income taxes and 
 unallocated corporate expenses for 
 segment totals reconciled to loss 
 before taxes                              (291,491)     24,249    (267,242)
Identifiable segment assets               12,764,346   9,169,447  21,933,793

Capital expenditures for long lived           
 assets                                       49,259      17,494      66,753
</TABLE>


D.   EARNINGS PER SHARE DATA

The following table sets forth the calculation of basic and diluted earnings per
share for the periods indicated.

<TABLE>
<CAPTION>
                                           THREE MONTHS   THREE MONTHS
                                              ENDED          ENDED
                                          MARCH 31, 1999 MARCH 31, 1998

<S>                                       <C>            <C>
Net loss applicable to common shares      $    (260,531) $    (269,586)


Reconciliation of shares:
Weighted average common share outstanding      7,838,298      7,804,540
Effect of dilutive stock options and
 other common stock equivalent                         -              -

Weighted average common shares assuming
 dilution                                      7,838,298      7,804,540


Basic earnings per share                  $       (0.03) $       (0.03)



Diluted earnings per share                $       (0.03) $       (0.03)

</TABLE>


In the first quarter 1999, $175,000 of dividends were paid on the Series G
preferred shares.  Of this amount $107,676 was for previously reported and
accreted dividends.

ITEM 2.

                       MANAGEMENT DISCUSSION AND ANALYSIS
                             OF FINANCIAL CONDITION
                           AND RESULTS OF OPERATIONS


RESULTS OF OPERATIONS FIRST QUARTER 1999 VS FIRST QUARTER 1998

The Company reported a net loss  of $260,531 or a  loss per common share,  basic
and diluted,  of $.03  for the  first quarter  1999 compared  to a  net loss  of
$269,586, or a loss per common share, basic  and diluted, of $.03 for the  first
quarter 1998.   Per share  calculations are made  after provision  for Series  G
preferred dividend requirements.   Due to  the Company's common  share price  of
approximately $1.24,  certain  securities  could  become  dilutive  and  have  a
significant impact on diluted earnings per share in subsequent periods.

Development segment revenue increased $66,000, or 297%, in 1999 compared to 1998
due primarily to two store openings in 1999 compared to zero in 1998.

Depreciation and amortization  expenses increased by  $70,000, or  33%, in  1999
compared to 1998 primarily as a result of depreciation on additions to  property
and equipment in Company stores.

Interest expense increased  $10,000, or  10%, in 1999  compared to  1998 due  to
increased  borrowings  to  support  Company  store  asset  additions   expansion

discussed above.  Interest income, which is primarily interest income from notes
receivable and  temporary  investments of  cash,  decreased  in 1999  due  to  a
decrease in notes receivable and cash balances.

LIQUIDITY AND CAPITAL RESOURCES

Cash used in operating activities decreased by $563,000 in 1999 compared to 1998
largely due to $465,000 decrease in inventory and prepaids.

In 1999 net cash  utilized by investing activities  was $312,000 as compared  to
net cash  provided by  investing  activities of  $107,000  in 1998.    Increased
purchases of property and  equipment in 1999  accounted for about  approximately
$300,000 of the change.

YEAR 2000

The year 2000 issue,  or Y2K, refers to  computer programs or computer  embedded
chips which use  two digits  rather than four  digits to  define the  applicable
year.   Any of  the Company's  computer software,  hardware or  other  equipment
having date sensitive software or embedded chips could recognize a "00" date  as
year 1900  rather  than  year 2000.    If  this happened,  it  could  result  in
miscalculations or system failures which could be disruptive to normal  business
activities.  The Company has a  plan to prepare its  systems for the Y2K  issue.
This plan includes  obtaining reasonable  assurance that  its critical  business
partners are also prepared.

The  Company's  plan  for  resolving  Y2K  issues  has  the  following   phases:
assessment, remediation, testing, and implementation.  The Company has completed
assessment of  its  internal  software  and  computer  hardware  that  could  be
significantly affected by the year 2000 issue.  The Company believes that it  is
currently Y2K compliant on all critical  internal systems with the exception  of
certain computer hardware used in some  Company store point of sale systems,  as
discussed below.

The Company  is still  in the  process of  gathering information  about the  Y2K
compliance status  of key  third  party suppliers.    The Company  has  received
written notification from most  of its key  suppliers that they  plan to be  Y2K
compliant by October 1, 1999. The Company has been informed by its primary  bank
that it  believes  it  is  Y2K  compliant.    The  Company  will  be  requesting
certification by  June  1,  1999 from  depository  banks.   If  the  review  and
evaluation of responses indicate lack of  Y2K compliance by September 30,  1999,
the Company will change its depository banking relationships as required.

The Company is  in the  implementation phase on  certain of  the older  computer
hardware used  in its  approved point  of  sale systems  in both  franchise  and
Company stores.  A software modification is currently available, at no cost,  to
achieve Y2K compliance  for this hardware.   It will  be implemented in  Company
stores by June 30, 1999, and will be  installed in all franchise stores as  they
request it.

There are several versions  of the Company sponsored  point of sale software  in
use in franchise stores, all  of which are believed  to be Y2K compliant  except
for certain operating systems which are  no longer supported by their  provider.
Accordingly, the provider will not certify  as to its Y2K compliance.   However,
the Company has tested  the software and believes  that it will operate  without
any critical failures after  December 31, 1999.   The Company will continue  its
testing and will attempt  to develop solutions if  any disruptions occur  during
test.  The worst case solution would  be for the franchisee to upgrade  software
and hardware at a cost of  $2,000 to $7,000 per  store.  Currently 53  franchise
stores use the subject  operating system.   Seven other stores  are using a  POS
system that has not been supported by the Company since 1997.  These franchisees
are being notified  of where to  obtain assistance on  Y2K compliance for  these
systems.

The Company believes that all significant non-information systems are either Y2K
compliant or  has received  notification that  the vendors  will make  them  Y2K
compliant by no later than  September 30, 1999.   The Company plans to  continue
testing its  operating  equipment and  other  equipment  to ensure  that  it  is
operable in 2000 and beyond.

By May  30, 1999, the Company intends  to further notify its franchisees of  the
steps they  should  take  to ensure  that  there  are no  disruptions  to  their
operations as a result of the Y2K issue.  The Company cannot guarantee that each
franchisee will follow  through on the  necessary steps,  and accordingly,  some
short-term interruptions could occur in certain  franchise stores.  The  Company
does not  believe  that this  disruption  will have  a  material impact  on  the
Company's results of operations, financial condition or cash flows.  The Company
will  develop  contingency  plans  to  assist  franchisees  if  any  significant
disruption risks are identified.

The Company has spent  no significant incremental funds  to date to achieve  Y2K
compliance and does not anticipate doing so in the future. All expenses paid  to
date as well as in the future will be funded through existing cash resources and
future operating cash flows.

While the Company believes it has an effective plan to resolve the Y2K issue  in
a timely manner, lack of historical experience and the forward-looking nature of
the issues involved make it difficult to predict with certainty what will happen
on January 1, 2000 and thereafter.  It is possible that there will be disruption
and unexpected business problems during the  early months of 2000.  The  Company
intends to  make contingency  plans if  any critical  systems or  suppliers  are
identified as representing  a significant  risk of  Y2K failure.  Unfortunately,
despite the Company's  efforts, unanticipated  third party  failures may  occur,
particularly in general public infrastructures.  If this were to occur, it could
have a material adverse impact on the Company's results of operations, financial
condition or cash  flows.   The amount of  potential loss  cannot be  reasonably
estimated at this time.

MARKET RISK

There have been no significant changes in market risk since December 31, 1998.

FORWARD LOOKING STATEMENTS

All statements,  other  than statements  of  historical fact  included  in  this
report, which  address  activities, events  or  developments which  the  Company
expects or  anticipates will  or may  occur in  the future  constitute  "forward
looking statements" within the meaning of  Section 27A of the Securities Act  of
1933, as amended, and  Section 21E of  the Securities Exchange  Act of 1934,  as
amended.  These statements are based on certain assumptions and analyses made by
the Company in light of its experience and its perception of historical  trends,
current conditions, and expected future developments,  as well as other  factors
it believes  are  appropriate  in the  circumstances.    These  forward  looking
statements are  subject to  all the  risks, and  uncertainties incident  to  the
Company's business,  including, without  limitation,  competition in  the  photo
processing industry,  possible  development  of  new  technology  affecting  the
Company's ability to compete, uncertainties with  respect to the ability of  the
Company to expand its business through  franchising, new store development,  the
level of consumer acceptance of the  Company's programs and services,  continued
stability in  market prices  of key  supply  items, decline  in demand  for  the
products and  services  offered,  continuity of  management,  liquidity  of  the
franchise system, the  ability of  the Company  to locate  and obtain  favorable
store sites  at  acceptable lease  terms,  management's ability  to  manage  its
franchisee, lender and supply relationships, economic conditions, the effect  of
severe weather  or  natural  disasters,  and  competitive  pressure  from  other
retailers.  For all of the foregoing reasons, actual results may vary materially
from the  forward looking  statements.   The Company  assumes no  obligation  to
update any forward looking statements.


PART II.  OTHER INFORMATION

Item 1.   Legal Proceedings.

The Company has pending against  it a small number  of claims which it  believes
are routine and incidental to the  business.  These actions are being  contested
and defended.  Management of the Company is of the opinion that such actions are
not likely to result in any liability which would have a material adverse effect
on the consolidated financial position of the Company.

Item 6.   Exhibits and Reports on Form 8-K.

(a)Exhibits:  See Exhibit Index immediately preceding exhibits.

(b)Reports on Form 8-K.  The Company filed no reports on Form 8-K during the
   quarter ended March 31, 1999.




                                   SIGNATURE


Pursuant to  the  requirements of  the  Securities  Exchange Act  of  1934,  the
registrant has caused this report to be signed on its behalf by the  undersigned
thereunto duly authorized.



MOTO PHOTO, INC.



By  /s/ David A. Mason
      David A. Mason
      Executive Vice President,
      Treasurer, and Chief
      Financial Officer


Date:     May 12, 1999









                                  EXHIBITS TO

                                   FORM 10-Q

                             for the quarter ended

                                 March 31, 1999

Copies of the following documents are filed as exhibits to this report:



No.       Description

*10.1     Employment Agreement, dated as of January 1, 1999, with Lloyd F.
          Noland

*10.2     Bonus Plan for Executive Officers

 27.0     Financial Data Schedule




* Indicates compensatory plan






                              EMPLOYMENT AGREEMENT


     This Employment Agreement (the "Agreement") is made as of the first day of
January, 1999, by and between MOTO PHOTO, INC., a Delaware corporation
("Employer"), and Lloyd F. Noland ("Employee").  This Agreement is based on the
following understandings:

  a.       The parties desire to enter into an employment relationship on the
     terms and conditions set forth in this Agreement.

  b.       During the term of his employment, Employee will receive access to
     proprietary information and/or trade secrets relating to Employer's
     business, its franchisees, and its business contacts which are of a highly
     confidential, unique, and valuable nature.  In addition, Employee may be
     adding to confidential information of Employer.

  c.       The parties acknowledge that Employer would suffer great loss and
     damage if any Confidential Information (as defined in Section 4 of this
     Agreement) is divulged at any time other than for the benefit of Employer.

  d.       The parties further acknowledge that Employee may establish close
     working relationships with valued employees of Employer and its franchisees
     and that Employer's business may suffer substantial harm if, upon the
     termination of Employee's employment with Employer, Employee should
     thereafter employ or attempt to employ, directly or indirectly, certain
     personnel of Employer, its franchisees, or their employees.

Accordingly, the parties agree as follows:

     1.   DUTIES.  Employer hereby employs Employee, for the term of this
Agreement, as Senior Vice President of Marketing, and Employee hereby accepts
such employment upon the terms and conditions specified in this Agreement.
During the term of his employment with Employer, Employee shall report to the
President and Chief Operating Officer and shall have the following duties:

          1.1  Employee shall serve as head of Employer's Marketing Department,
directing other Marketing staff;

          1.2  Employee shall be responsible for developing marketing strategies
for Employer-owned stores and franchised stores; and

          1.3  Employee will perform such other duties as directed from time to
time by the President of Employer and/or the Board of Directors of Employer.

     2.   ANNUAL COMPENSATION

          2.1  Base Compensation.  As base compensation for Employee's services
to Employer during the period August 3, 1998 through March 31, 1999, Employer
shall pay Employee a regular salary, which shall be prorated, at the rate of One
Hundred Thirty-Five Thousand Dollars ($135,000) per employment year (April 1 to
March 31), payable in such manner as Employer pays its other executives.

          Thereafter, Employer shall pay Employee a salary determined as
provided in Section 2.3 of this Agreement.

          2.2  Bonus.  Employee shall  not be entitled to a bonus for fiscal
year 1998. Employee shall be entitled to a bonus of not less than $20,000 for
the fiscal year January 1, 1999 to December 31, 1999, calculated as provided in
this Section 2.2.  Thereafter, Employee's bonus, if any, shall be determined as
provided in Section 2.3 of this Agreement.  Employee's bonus for fiscal year
1999 shall be calculated as follows:  Employer's Board of Directors shall, in
December 1998, set a profit goal for Employer for calendar year 1999, based on
Employer's pre-tax income for 1999.  If Employer's pre-tax income exceeds the
profit goal set by the Board of Directors for calendar year 1999, Employee's
bonus shall be $20,000 plus three percent (3%) of any income in excess of the
profit goal set by the Board of Directors.  No later than March 30 of each year,
Employer's independent CPA firm shall calculate pre-tax income and its
determination shall be binding.  In calculating pre-tax income, the CPA firm
shall include gains or losses from the sale of company stores and shall add back
to the pre-tax income of Employer any bonuses of Employer's executives
(including Employee) who have a bonus based on pre-tax income of Employer.  Any
bonus, to the extent due according to the calculation in this Section, will be
paid by March 30 of the following year.

          2.3  Annual Review.  By April 1 of each year of this Agreement,
Employer will review the compensation of Employee for the subsequent employment
year.  The base salary may be increased and the bonus, if any, may be adjusted
either higher or lower.

          2.4  Sign-on Bonus.  Employer shall pay Employee a sign-on bonus of
$15,000.  Employee acknowledges that he has received this sign-on bonus.

          2.5  Relocation Expenses.  Employer shall reimburse Employee for his
relocation expenses as set forth in Employer's relocation policy, provided,
however, that instead of the allocation for temporary living expenses as
provided in the policy, Employer shall pay Employee $1,200 per month for the
period August through December 1998.  As an inducement to Employer to employ
Employee and to pay such additional living expenses, Employee shall sign a
promissory note substantially in the form set forth as Exhibit A to this
Agreement and in the principal amount equivalent to all relocation expenses paid
to Employee pursuant to this Agreement.  Employee shall sign the promissory note
upon execution of this Agreement.

     3.   TERM.  The term of this Agreement shall commence January 1, 1999, and
shall continue thereafter until December 31, 2001.  Commencing January 1, 2001,
the term of this Agreement shall be extended so that it shall always be for a
period of one year until and unless either party gives the other party a one
year notice to terminate Employee's employment under this Agreement or
Employee's employment is sooner terminated in accordance with Section 10 of this
Agreement.

     4.   RESTRICTIVE COVENANTS.

          4.1  Duties.  During the term of this Agreement, Employee shall devote
his best efforts and full time, subject to Section 5 of this Agreement, to
advance the business and welfare of Employer.  Employee shall take no action
against the best interest of Employer, and he shall pursue no business interests
during the term of this Agreement which conflict with his employment with
Employer.

          4.2  Covenant Not to Compete.  Employee acknowledges that Employer's
activities are international in scope.  During the term of this Agreement and
for a period of two years after the termination of Employee's employment with
Employer, its successors or assigns, Employee shall not, directly or indirectly,
engage or be interested (as principal, agent, manager, employee, consultant,
owner, partner, officer, director, stockholder, trustee or otherwise) in any
entity engaged in a business which competes in a material manner with Employer
within a three mile radius of any business location of Employer or of any of its
subsidiaries, affiliates, or franchisees.  Notwithstanding the foregoing,
Employee may work for a mass merchant or other large retailer which provides
photoprocessing services provided Employee's services to such mass
merchant/large retailer do not in any way involve, concern, or have an impact on
(including through marketing or advertising advice) the mass merchant's/large
retailer's photoprocessing services.  Employee's ownership of less than two
percent (2%) of the outstanding voting stock of any publicly-held corporation,
or any other entity specifically authorized by the Board of Directors of
Employer, shall not constitute a violation of this Section 4.

          4.3  Confidentiality.  During the term of this Agreement and
thereafter, Employee shall not at any time, other than for the benefit of
Employer: (i) divulge, furnish, disclose, or make accessible to any person,
firm, or corporation, or use for his own purposes, any Confidential Information;
(ii) make or cause to be made any copies, facsimiles, or other reproductions of
any Confidential Information without Employer's express written consent; or
(iii) remove any Confidential Information from Employer's premises or fail or
refuse to surrender (notwithstanding the failure of Employer to make demands for
such materials) the same to Employer immediately upon termination of Employee's
employment with Employer or at any time before such termination upon Employer's
request.

          For purposes of this Agreement, the term "Confidential Information"
shall mean and include (a) any information with respect to Employer's accounts,
plans, strategies, business policies, software, know-how, trade secrets,
customers, franchisees, prospects, mailing lists, suppliers, pricing policies or
rates, marketing techniques, or any other information which may now or in the


future be considered confidential or proprietary information of Employer; and
(b) manuals, files, records, software, memoranda, correspondence, drawings,
designs, or other writings belonging to or in the possession of Employer or
which may be produced by or come into Employer's possession in the course of
Employee's employment with Employer.

          4.4  Solicitation of Employer's Employees.  For a period of three
years after the termination of Employee's employment with Employer, its
successors or affiliates, Employee shall not (i) employ or attempt to employ,
directly or indirectly, personally or through any entity in which Employee may
be associated (as principal, agent, manager, employee, consultant, owner,
partner, officer, director, stockholder, trustee, or otherwise), any employee of
Employer, its subsidiaries or affiliates, or (ii) induce any employee of
Employer, its subsidiaries or affiliates, to leave the employment of Employer,
its subsidiaries or affiliates, or (iii) induce any employee of any franchisee
of Employer to leave the employment of any franchisee.

          4.5  Equitable Relief.  The parties acknowledge and agree that a
breach of this Section 4 cannot be compensated for by monetary damages and that
any remedy at law is inadequate.  Accordingly, Employee agrees that, in the
event of a breach of any restrictive covenant set forth in this Agreement,
Employer may seek and obtain, in addition to any other legal relief available to
Employer, a temporary restraining order, preliminary injunction, and permanent
injunction restraining Employee from violating Section 4 of this Agreement.  For
the purposes of this provision, the parties confer jurisdiction upon the courts
located in Montgomery County, Ohio, and agree on venue in Montgomery County,
Ohio.

          4.6  Reformation.  In the event that any provision of this Section 4
should be determined by a court of competent jurisdiction to be unenforceable by
reason of its being extended for too great a period of time, for too large a
geographic area, or for too great a range of activities, it shall be reformed to
extend only over the maximum period of time, geographic area, or range of
activities as to which it may be enforceable.

     5.   VACATION.  Employee shall be entitled to vacation in accordance with
Company policy, to be taken at such times as determined by Employee, subject to
Employer's prior approval and to Employee's giving sufficient notice so that
Employer's business may operate effectively in Employee's absence.
Notwithstanding the foregoing, for any year during Employee's term of employment
that Company policy would provide for Employee to have two week's vacation,
Employee shall be entitled to three weeks' vacation.

     6.   HEALTH AND INSURANCE PLANS; FRINGE BENEFITS.  Employee shall be
entitled to participate in all plans or agreements maintained by Employer
relating to health insurance for Employee, his wife and children, subject to the
terms and conditions of such plans in effect from time to time.  Employee shall
also be entitled to all other fringe benefits provided senior officers of
Employer.

     7.   REIMBURSEMENT FOR EXPENSES.  Employer shall reimburse Employee for all
reasonable expenses incurred on behalf of Employer in line with Employer's
policies.

     8.   AUTOMOBILE.  During the term of this Agreement, Employer shall furnish
Employee with the use of an automobile or with an automobile allowance for use
on Employer's business, subject to Company policy.

     9.   NOTICE.  Any notice required to be given pursuant to the provisions of
the Agreement shall be in writing and shall be delivered by certified mail or in
person to the parties at the following addresses:

Employer:

Moto Photo, Inc.
4444 Lake Center Drive
Dayton, Ohio 45426
Attn.:  Frank M. Montano, President and Chief Operating Officer

Employee:

Lloyd F. Noland
10731 Weatherstone Court
Loveland, Ohio  45140

or at such other place as either party may designate in writing to the other.

     10.  TERMINATION.

          10.1 Termination for Cause.  Employer may terminate Employee's
employment under this Agreement for cause upon written notice to Employee.  For
purposes of this Agreement, the term "cause" means the following situations or
occurrences:

          (a)  Dishonesty, embezzlement, fraud, breach of fiduciary duty,
actions involving moral turpitude, or conviction of a felony by Employee; or

          (b)  Gross neglect of duty or gross insubordination by Employee,
including the failure to abide by any reasonable and material instructions of
Employer; provided, however, that it will not be reasonable if such instructions
request or demand actions which would be inconsistent with the duties of a
senior corporate executive; or

          (c)  Material breach of the provisions of Section 4 of this Agreement
and/or failure of Employee to sign a promissory note as provided in Section 2.5
of this Agreement.

          10.2 Challenge to Termination.  Should Employee dispute that his
discharge was for cause, Employee must submit his claim to arbitration in
accordance with Section 13 of this Agreement within sixty (60) days after the
termination of his employment.  If a discharge of Employee is eventually
determined under arbitration to have been for cause, or if no arbitration is
requested by Employee within sixty (60) days after the termination of Employee's
employment, Employer shall have no liability whatsoever under this Agreement
from and after the date of termination.

          10.3 Termination Without Cause.  If the termination of Employee is
without cause, Employer shall be responsible for payment of compensation as
outlined in Section 2 (Compensation) of this Agreement and subject to Section 12
(Mitigation) of this Agreement.  In addition, Employer and Employee agree that
they shall work together for an orderly transition for the benefit of Employer.
To that end, for a period of ninety (90) days following termination of his
employment, Employee shall be available to participate, at Employer's
discretion, in meetings, conferences, and the like for up to fifty percent (50%)
of the normal and customary work week.  In return, to assist Employee in
obtaining new employment, during that ninety-day period Employer shall provide
Employee with an office at Employer's headquarters and secretarial and office
support, including the use of the telephone, facsimile machine, and copier.
Should Employer ask Employee to relocate, to regularly commute more than 75
miles from Loveland, Ohio, or to accept a substitute office or position to that
specified in Section 1.1, and should Employee decline to do so and Employer
therefore terminate Employee's employment, such termination shall be treated as
without cause.

          10.4 Voluntary Termination.  Should Employee voluntarily terminate his
employment with Employer for any reason, all obligations of Employer, except for
the prorated bonus described in Section 10.5 of this Agreement, shall be
extinguished as of the date of termination of employment, but Employee shall
remain subject to all of his covenants in Section 4 of this Agreement.

          10.5 Bonus.  Should termination be voluntary or involuntary without
cause, Employee shall be entitled to a bonus as described in Section 2, prorated
to the end of the month prior to the termination of Employee's employment.

     11.  DEATH OR DISABILITY.  In the event of the death of Employee,
employment will terminate but Employee's spouse or estate shall receive
Employee's then- current salary and the benefits contemplated by paragraphs 2,
6, 7 and 8 for ninety (90) days after Employee's death.

     If Employee is disabled and cannot perform the duties of his assignment, he
will continue to receive full compensation at the time the disability began for
the first six months of continuous disability.  After six months of continuous
disability, Employee will receive 70% of full compensation, reduced by any
benefits paid under Employer's long-term disability insurance program, until the
earlier of Employee's death, Employee's being able to return to work, or the
expiration of this Agreement.  If Employee remains continuously disabled after
the expiration of this Agreement, Employee will continue to be entitled to
benefits due under Employer's long-term disability insurance program.

     Termination or expiration of this Agreement for any reason shall not affect
any obligations of Employee under Section 4 of this agreement.

     12.  MITIGATION.  In the event of the termination of this Agreement,
Employee shall use his best efforts to mitigate his damages, if any, by seeking
suitable employment for which he is qualified. This obligation to mitigate
damages shall not affect any right Employee may have to a bonus as provided in
Section 10.5 of this Agreement.

     13.  ARBITRATION.  Except as provided for in Section 4.5 of this Agreement,
any controversy or claim arising out of or relating to this Agreement shall be
settled by arbitration in Dayton, Ohio in accordance with the Commercial Rules
of Arbitration of the American Arbitration Association.  The decision of the
arbitrator(s) shall be final and binding upon all parties to this Agreement.
Judgment upon the award rendered by the arbitrator(s) may be entered in any
court having jurisdiction thereof.  The expenses of arbitration shall be borne
by the non-prevailing party.

     14.  GOVERNING LAW.  This Agreement shall be construed and enforced in
accordance with the internal laws of the State of Ohio without reference to
Ohio's choice of law or conflict of laws provisions.

     15.  ASSIGNABILITY.  This Agreement is personal to Employee, and Employee
shall have no right to assign it.  The terms of this Agreement shall be binding
upon, shall inure to the benefit of, and shall be enforceable by Employer, its
successor and assigns.

     16.  WAIVER.  No delay, waiver, omission or forbearance by either party to
enforce any right arising out of the breach of any provision of this Agreement
by the other party shall be construed as or constitute a continuing waiver or a
waiver of any other breach of any provision of this Agreement.

     17.  PARTIAL INVALIDITY.  In the event that any word, phrase, clause,
sentence, or other provision in this Agreement violates any applicable statute,
ordinance, or rule of law in any jurisdiction in which it is used, such
provision shall be ineffective to the extent of such violation, without
violating any other provision in this Agreement.

     18.  COMPLETE AGREEMENT; MODIFICATION.  This Agreement supersedes all prior
agreements, written or oral, between the parties, is intended as a complete and
exclusive statement of the terms of the Agreement between parties, and may be
amended, modified, or rescinded only by a written instrument executed by both
parties.

     19.  CAPTIONS.  All captions in this Agreement are intended solely for the
convenience of the parties, and none shall be deemed to affect the meaning or
construction of any provision of this Agreement.

     20.  MULTIPLE COPIES.  This Agreement may be executed in multiple copies,
each of which shall be deemed an original.

     IN WITNESS WHEREOF, the parties have executed this Agreement the day and
year first written above.


WITNESSES:                         EMPLOYER:

MOTO PHOTO, INC.


                              By
                                  Frank M. Montano
                                  President and Chief Operating Officer





EMPLOYEE:




                                  Lloyd F. Noland




EXHIBIT A


                                PROMISSORY NOTE


     This Promissory Note (the "Note"') is made as of the third day of August,
1998, by Lloyd F. Noland ("Employee") in favor of Moto Photo, Inc., a Delaware
corporation ("Employer"), 4444 Lake Center Drive. Dayton, Ohio 45426. This Note
is based on the following understanding:

     Employee has been employed by Employer as Senior Vice President of
Marketing pursuant to an employment agreement dated as of January 1, 1999 ("the
Employment Agreement"). As an inducement to Employer to enter into the
Employment Agreement. Employee agreed to repay certain relocation expenses paid
Employee by Employer if Employee does not continue his employment with Employer
for a specified period.

     Accordingly, Employee hereby promises to pay to Employer the sum of Forty
Thousand Three Hundred Fifty-Two Dollars and Thirty-Six Cents ($40,352.36) on
the following terms:

     1.     Any unpaid principal shall bear interest at nine percent (9%) per
year until it is paid or forgiven as provided in Paragraph 2 of this Note.

     2.     So long as Employee remains employed by Employer, Employer will
forgive one-fifth of the principal amount of this Note, together with accrued
interest, on August 3 of each year until the note is forgiven in full.

     3.     If Employee voluntarily terminates his employment with Employer, the
remaining principal under this Note, together with accrued interest, shall
become due and payable immediately. If Employer terminates Employee's
employment, or if Employee dies or becomes permanently disabled such that he
must terminate his employment with Employer, Employer shall forgive the
remaining principal and accrued interest under this Note.

     4.     No delay, waiver, omission or forbearance by Employer to declare a
default or exercise any right arising under this Note shall constitute a waiver
by Employer of any such default or of such right or as to subsequent breach or
default by Employee.  Subsequent acceptance by Employer of any payments due it
under this Note shall not be deemed a waiver by Employer of any preceding
default in payment by Employee.

     5.     In the event of litigation relating to this Note, each party shall
bear its own litigation expenses, court costs, and attorneys' fees.

     6.     This Note shall be governed by and construed in accordance with the
internal laws of the State of Ohio without reference to Ohio's choice of law or
conflict of laws provisions.



                              Lloyd F. Noland






                               BONUS ARRANGEMENTS

     The following bonus arrangements have been made for the officers named with
respect to profits of the Company for fiscal year 1999:

<TABLE>

                      PART I      PART II (1)
<S>                    <C>            <C>
Mr. Adler          10% of base         7%
                      salary

Mr. Montano        10% of base         5%
                      salary

Mr. Mason          10% of base         4%
                      salary

Mr. Noland  (2)    10% of base         2%
                      salary
</TABLE>


(1)  The bonus for each of the officers named has two components.  Part I
requires that the pre-tax profit of the Company equal or exceed 95% of budgeted
levels.  If corporate profits reach the target level, the named officer will get
the Part I bonus indicated.  Part II requires that pre-tax profits meet or
exceed 25% of the Company's net worth as of January 1, 1999 ("Base Net Worth").
If the profits exceed 25% of the Base Net Worth, the named officer will get the
percentage specified of the excess of profits over the Base Net Worth.

(2)  Pursuant to his employment agreement, Mr. Noland's minimum bonus for fiscal
year 1999 will be $20,000.




<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information from Moto Photo
Inc.'s 1999 First Quarter 10Q and is qualified in its entirety by
refernce to such 10-Q filings.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-END>                               MAR-31-1999
<CASH>                                       1,648,488
<SECURITIES>                                         0
<RECEIVABLES>                                5,464,305
<ALLOWANCES>                                 2,576,139
<INVENTORY>                                  2,544,965
<CURRENT-ASSETS>                             9,134,165
<PP&E>                                       3,863,269
<DEPRECIATION>                               7,952,255
<TOTAL-ASSETS>                              19,819,120
<CURRENT-LIABILITIES>                        6,371,383
<BONDS>                                              0
                                0
                                     10,000
<COMMON>                                        78,432
<OTHER-SE>                                   4,478,831
<TOTAL-LIABILITY-AND-EQUITY>                19,819,120
<SALES>                                      6,974,933
<TOTAL-REVENUES>                             7,058,792
<CGS>                                        5,294,733
<TOTAL-COSTS>                                1,354,493
<OTHER-EXPENSES>                               560,249
<LOSS-PROVISION>                               281,207
<INTEREST-EXPENSE>                             107,524
<INCOME-PRETAX>                              (258,207)
<INCOME-TAX>                                  (65,000)
<INCOME-CONTINUING>                          (193,207)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (193,207)
<EPS-PRIMARY>                                   (0.03)
<EPS-DILUTED>                                   (0.03)
        

</TABLE>


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