NATIONAL RESEARCH CORP
8-A12G, 1997-10-03
TESTING LABORATORIES
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C.  20549
                            _________________________

                                    FORM 8-A

                FOR REGISTRATION OF CERTAIN CLASSES OF SECURITIES
                     PURSUANT TO SECTION 12(b) OR (g) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


                          National Research Corporation
             (Exact name of registrant as specified in its charter)


                Wisconsin                                      47-0634000    
        (State of incorporation                               (IRS Employer  
            or organization)                              Identification No.)



     1033 "O" Street, Lincoln, Nebraska                              68508   
   (Address of principal executive offices)                        (Zip Code)


          Securities to be registered pursuant to Section 12(b) of the Act:


                                             Name of each exchange on
       Title of each class                  which each class is to be
       to be so registered                          registered

               None                                    None

          If this Form relates to the registration of a class of securities
   pursuant to Section 12(b) of the Exchange Act and is effective pursuant to
   General Instruction A.(c), please check the following box. [ ]

          If this Form relates to the registration of a class of securities
   pursuant to Section 12(g) of the Exchange Act and is effective pursuant to
   General Instruction A.(d), please check the following box.  [X]

          Securities Act registration statement file number to which this
   form relates:  

                    Registration No. 333-33273

          Securities to be registered pursuant to Section 12(g) of the Act:

                     Common Stock, par value $.001 per share
                                (Title of Class)

   <PAGE>


   Item 1.     Description of Registrant's Securities to be Registered.

          Incorporated by reference to the response to Item 9 in Amendment
   No. 1 to the Registrant's Registration Statement on Form S-1 under the
   Securities Act of 1933 (Registration No. 333-33273) as filed on September
   16, 1997, and as amended from time to time thereafter (consisting of the
   portion of the Prospectus captioned "Description of Capital Stock").

   Item 2.     Exhibits.

          (1)  Specimen stock certificate for shares of the Registrant's
               Common Stock.

          (2)  Articles of Incorporation, as amended to date, of the
               Registrant - filed as Exhibit (3.1) in Amendment No. 1 to the
               Registrant's Registration Statement on Form S-1 under the
               Securities Act of 1933 (Registration No. 333-33273), and
               incorporated herein by reference.

          (3)  By-Laws, as amended to date, of the Registrant - filed as
               Exhibit (3.2) in Amendment No. 1 to the Registrant's
               Registration Statement on Form S-1 under the Securities Act of
               1933 (Registration No. 333-33273), and incorporated herein by
               reference. 


   <PAGE>

                                    SIGNATURE

          Pursuant to the requirements of Section 12 of the Securities
   Exchange Act of 1934, the registrant has duly caused this registration
   statement to be signed on its behalf by the undersigned, thereunto duly
   authorized.


                                        NATIONAL RESEARCH CORPORATION



   Date:  October 2, 1997               By:  /s/ Michael D. Hays
                                             Michael D. Hays
                                             President and Chief Executive
                                             Officer


   <PAGE>


                          NATIONAL RESEARCH CORPORATION
                                    FORM 8-A
                                  EXHIBIT INDEX


      Exhibit
      Number                          Description

        (1)         Specimen stock certificate for shares of the
                    Registrant's Common Stock.

        (2)         Articles of Incorporation, as amended to date, of
                    the Registrant - filed as Exhibit (3.1) in
                    Amendment No. 1 to the Registrant's Registration
                    Statement on Form S-1 under the Securities Act of
                    1933 (Registration No. 333-33273), and
                    incorporated herein by reference.

        (3)         By-Laws, as amended to date, of the Registrant -
                    filed as Exhibit (3.2) in Amendment No. 1 to the
                    Registrant's Registration Statement on Form S-1
                    under the Securities Act of 1933 (Registration No.
                    333-33273), and incorporated herein by reference. 




      Number                                                        Shares   

   _____________                                                _____________
                                                              See Reverse for
   Common Stock                                           Certain Definitions
   ($.001 Par Value Per Share)

               [Logo]     NATIONAL RESEARCH CORPORATION               
                         INCORPORATED UNDER THE LAWS OF     CUSIP 637372 10 3
                             THE STATE OF WISCONSIN


        THIS CERTIFIES that

   is the owner of

        FULLY PAID SHARES OF COMMON STOCK, PAR VALUE $.001 PER SHARE, OF 
                          NATIONAL RESEARCH CORPORATION

             The shares represented by this Certificate are transferable only
   on the stock transfer books of the Corporation by the holder of record
   hereof, or by such holder's duly authorized attorney or legal
   representative, upon the surrender of this Certificate properly endorsed. 
   This Certificate is not valid until countersigned and registered by the
   Corporation's Transfer Agent and Registrar.

             IN WITNESS WHEREOF, the Corporation has caused this Certificate
   to be executed by the facsimile signatures of its duly authorized officers
   and has caused a facsimile of its corporate seal to be hereunto affixed.

   Dated


    /s/ Patrick E. Beans                          /s/ Michael D. Hays        
        Secretary                       President and Chief Executive Officer

                                [Corporate Seal]

   Countersigned and Registered:

        Firstar Trust Company
        Transfer Agent and Registrar

   By:
        Authorized Signature

   <PAGE>

                          NATIONAL RESEARCH CORPORATION

             The shares represented by this Certificate may be subject to
   certain relative rights, preferences and limitations.  The Corporation
   will furnish to any shareholder upon request in writing and without charge
   a summary of the designations, relative rights, preferences and
   limitations of the shares of each class of stock of the Corporation
   authorized to be issued, and the variations in rights, preferences and
   limitations determined for the shares of each series, and the authority of
   the Board of Directors of the Corporation to determine variations for
   future series.

             The following abbreviations, when used in the inscription on the
   face of this Certificate, shall be construed as though they were written
   out in full according to applicable laws or regulations:

   TEN COM - as tenants               UNIF GIFT MIN ACT______
    in common                                           (Cust)
                                       Custodian_______
   TEN ENT - as tenants                         (Minor)
    by the entireties
   JT TEN - as joint                  Under Uniform Gift to Minors
    tenants with right                     Act   _______
    of survivorship and                          (State)
    not as tenants in common
   COM PROP - as community            UNIF TRF MIN ACT______ Custodian (until
    property                                          (Cust)
                                      age __) _______
                                              (Minor)
                                      Under Uniform Transfers to Minors
                                      Act   _______
                                            (State)

     Additional abbreviations may also be used though not in the above list.

   For Value Received, _________________________________ hereby sell, assign
   and transfer unto

   PLEASE INSERT SOCIAL SECURITY OR OTHER 
   IDENTIFYING NUMBER OF ASSIGNEE


   __________________________________________________________________________
   (PLEASE PRINT OR TYPEWRITE NAME AND ADDRESS, INCLUDING ZIP CODE, OF
   ASSIGNEE)

   __________________________________________________________________________
   ______________________________________________________ Shares of the
   common stock represented by the within Certificate, and do hereby
   irrevocably constitute and appoint _________________________________
   Attorney to transfer the said stock on the books of the within named
   Corporation with full power of substitution in the premises.


   Dated_________________________          ______________________________

   SIGNATURE(S) GUARANTEED                 ______________________________


   By______________________________
      The signature(s) should be           NOTICE:   The signature(s) to this
      guaranteed by an eligible                      assignment must
      guarantor institution (banks,                  correspond with the
      stockbrokers, savings and loan                 name(s) as written upon
      associations and credit unions                 the face of the
      with membership in an approved                 Certificate in every
      medallion signature guarantee                  particular, without
      program), pursuant to SEC Rule                 alteration or
      17Ad-15.                                       enlargement or any
                                                     change whatever.




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