NATIONAL RESEARCH CORP
8-K, 1998-06-22
TESTING LABORATORIES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                             _______________________

                                    FORM 8-K


                                 CURRENT REPORT


                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

                             _______________________


                  Date of Report
                  (Date of earliest
                  event reported):       June 11, 1998


                         National Research Corporation                     
             (Exact name of registrant as specified in its charter)


      Wisconsin                     0-29466                    47-0634000    
   (State or other              (Commission File             (IRS Employer   
   jurisdiction of                   Number)              Identification No.)
   incorporation)


                    1033 "O" Street, Lincoln, Nebraska  68508         
          (Address of principal executive offices, including zip code)


                                 (402) 475-2525          
                         (Registrant's telephone number)


   <PAGE>

   Item 2.  Acquisition or Disposition of Assets.

          On June 11, 1998 (but effective for all business and accounting
   purposes as of the close of business on May 31, 1998), National Research
   Corporation (the "Company") acquired substantially all of the assets of
   Healthcare Research Systems, Ltd., an Ohio limited liability company
   ("HRS"), pursuant to an Asset Purchase Agreement, dated as of June 11,
   1998, by and among the Company, HRS and the members of HRS (the "Purchase
   Agreement").  The Company's acquisition of the assets of HRS as well as
   the consummation of the transactions related thereto is referred to herein
   as the "Acquisition."  To date, the Company has paid a total cash
   consideration of $5,417,515 in the Acquisition and has paid or accrued
   approximately $126,000 of direct acquisition costs.

          Pursuant to the Purchase Agreement, except for certain excluded
   assets (including cash, tax credits and records, obligations of affiliates
   of HRS and organization and capitalization records), the Company acquired
   all of the business, rights, claims and assets of HRS including, but not
   limited to, HRS' (a) leased real property, (b) personal property, (c)
   personal property leases, (d) trademarks and other intellectual property,
   (e) contracts and purchase and sales orders, (f) computer software and
   hardware, (g) sales and promotional literature, (h) records, files,
   customer lists and other data, (i) inventories, (j) accounts receivable,
   (k) licenses and permits, (l) interests in the name "Healthcare Research
   Systems" and the letters "HRS" and derivatives therefrom and names similar
   thereto and (m) general intangibles.  The Company did not assume any
   liabilities of HRS in the Acquisition except for certain specified
   liabilities including (a) certain contractual obligations, (b) liabilities
   under certain permits and licenses, (c) specified accounts payable, (d)
   product or service warranty, rework or return liabilities and (e) a
   portion of certain audit fees.

          The Company acquired the assets of HRS for (i) the assumption of
   the certain specified liabilities; (ii) $5,417,515 in cash at the closing
   of the Acquisition; (iii) the post-closing determination of the dollar
   amount by which the net current assets of HRS as of May 31, 1998 exceeded
   the liabilities of HRS assumed by the Company in the Acquisition, $350,000
   of which was paid to HRS at the closing of the Acquisition as an estimate
   of such amount; (iv) an additional payment of up to $1,500,000 payable in
   April 1999 if 1998 revenues recognized for certain accounts of HRS ("HRS
   Revenues") exceed a specified level; and (v) an additional payment of
   $1,500,000 payable in June 1999, subject to a potential downward
   adjustment if HRS Revenues do not exceed a specified level.  However, in
   the event the Company does not collect all May 31, 1998 accounts
   receivable and costs in excess of billings of HRS by December 31, 1998,
   the Company will reduce the additional payment specified in clause (iv)
   above by the dollar amount of such uncollected items.  The purchase price
   paid by the Company for the assets of HRS was determined on the basis of
   arm's length negotiations between the parties.  The Company funded the
   Acquisition and paid costs associated with the Acquisition through
   available cash.

          In connection with the Acquisition, the Company entered into an
   employment agreement (which contains noncompetition and confidentiality
   provisions) with the founder and former president of HRS and
   noncompetition and confidentiality agreements with certain former
   employees of HRS who became employees of the Company following the
   consummation of the Acquisition. 

          The Purchase Agreement is filed as an exhibit to this Current
   Report on Form 8-K and is incorporated herein by reference.  The brief
   summary of the material provisions of the Purchase Agreement set forth
   above is qualified in its entirety by reference to the Purchase Agreement
   filed as an exhibit hereto.

          Similar to the Company, HRS was engaged in the design, production,
   marketing, distribution and sale of survey-based performance measurement
   analysis and tracking services and products for the healthcare industry. 
   The Company intends to continue that business. 

   Item 7.  Financial Statements and Exhibits.

          (a)   Financial Statements of Business Acquired.

          The required financial statements for HRS are not filed with this
   Current Report on Form 8-K, but will be filed as soon as practicable and
   in no event later than August 25, 1998.

          (b)   Pro Forma Financial Information.

          The required pro forma financial information is not filed with this
   Current Report on Form 8-K, but will be filed as soon as practicable and
   in no event later than August 25, 1998.

          (c)   Exhibits.

          The exhibits listed in the accompanying Exhibit Index are filed as
   part of this Current Report on Form 8-K.

   <PAGE>
                                   SIGNATURES

          Pursuant to the requirements of the Securities Exchange Act of
   1934, the registrant has duly caused this report to be signed on its
   behalf by the undersigned hereunto duly authorized.

                                   NATIONAL RESEARCH CORPORATION


   Date: June 22, 1998             By: /s/ Patrick E. Beans
                                       Patrick E. Beans
                                       Vice President, Treasurer, Secretary
                                       and Chief Financial Officer

   <PAGE>

                          NATIONAL RESEARCH CORPORATION

                            EXHIBIT INDEX TO FORM 8-K
                           Report Dated June 11, 1998


   Exhibit
     No.         Description

   (2)           Asset Purchase Agreement, dated as of June 11, 1998, by
                 and among National Research Corporation, Healthcare
                 Research Systems, Ltd., and the members of Healthcare
                 Research Systems, Ltd.*


   __________
   *   The schedules and exhibits to this document are not being filed
       herewith.  The registrant agrees to furnish supplementally a copy
       of any such schedule or exhibit to the Securities and Exchange
       Commission upon request.


                                                                    Exhibit 2


                            ASSET PURCHASE AGREEMENT

                                      AMONG

                         NATIONAL RESEARCH CORPORATION,

                        HEALTHCARE RESEARCH SYSTEMS, LTD.

                                       AND

                THE MEMBERS OF HEALTHCARE RESEARCH SYSTEMS, LTD.


                            DATED AS OF JUNE 11, 1998

   <PAGE>

                            ASSET PURCHASE AGREEMENT
                                TABLE OF CONTENTS


   1.     PURCHASE AND SALE OF ASSETS  . . . . . . . . . . . . . . . . .    1
          1.1.  Assets to be Transferred . . . . . . . . . . . . . . . .    1
          1.2.  Excluded Assets  . . . . . . . . . . . . . . . . . . . .    3
          1.3.  Nonassignable Contracts and Rights . . . . . . . . . . .    3

   2.     ASSUMPTION OF CERTAIN SPECIFIC LIABILITIES . . . . . . . . . .    4
          2.1.  Certain Specific Liabilities to be Assumed . . . . . . .    4
          2.2.  Liabilities Not to be Assumed  . . . . . . . . . . . . .    5

   3.     PURCHASE PRICE - PAYMENT . . . . . . . . . . . . . . . . . . .    6
          3.1.  Purchase Price . . . . . . . . . . . . . . . . . . . . .    6
          3.2.  Payment of Purchase Price  . . . . . . . . . . . . . . .    7
          3.3.  Determination of Fixed Purchase Price  . . . . . . . . .    7
          3.4.  Prorations . . . . . . . . . . . . . . . . . . . . . . .   10
          3.5.  Allocation of Purchase Price . . . . . . . . . . . . . .   10
          3.6.  Additional Payments  . . . . . . . . . . . . . . . . . .   10

   4.     REPRESENTATIONS AND WARRANTIES OF COMPANY AND STRASSER . . . .   12
          4.1.  Company  . . . . . . . . . . . . . . . . . . . . . . . .   12
          4.2.  Authority  . . . . . . . . . . . . . . . . . . . . . . .   13
          4.3.  No Violation . . . . . . . . . . . . . . . . . . . . . .   13
          4.4.  Financial Statements . . . . . . . . . . . . . . . . . .   13
          4.5.  Tax Matters  . . . . . . . . . . . . . . . . . . . . . .   14
          4.6.  Inventory  . . . . . . . . . . . . . . . . . . . . . . .   14
          4.7.  Absence of Certain Material Changes  . . . . . . . . . .   14
          4.8.  Absence of Undisclosed Liabilities . . . . . . . . . . .   16
          4.9.  No Litigation  . . . . . . . . . . . . . . . . . . . . .   16
          4.10. Compliance With Laws and Orders  . . . . . . . . . . . .   16
          4.11. Title to and Condition of Properties . . . . . . . . . .   17
          4.12. Insurance  . . . . . . . . . . . . . . . . . . . . . . .   18
          4.13. Contracts and Commitments  . . . . . . . . . . . . . . .   19
          4.14. Employee Benefit Plans . . . . . . . . . . . . . . . . .   20
          4.15. Trade Rights . . . . . . . . . . . . . . . . . . . . . .   22
          4.16. Major Customers and Suppliers  . . . . . . . . . . . . .   23
          4.17. Warranty . . . . . . . . . . . . . . . . . . . . . . . .   23
          4.18. Affiliates' Relationships to Company . . . . . . . . . .   23
          4.19. Accounts Receivable; Costs in Excess of Billings . . . .   23
          4.20. Labor Matters  . . . . . . . . . . . . . . . . . . . . .   24
          4.21. Member List  . . . . . . . . . . . . . . . . . . . . . .   24
          4.22. Employment Compensation  . . . . . . . . . . . . . . . .   24
          4.23. No Brokers or Finders  . . . . . . . . . . . . . . . . .   24
          4.24. Disclosure . . . . . . . . . . . . . . . . . . . . . . .   24
          4.25. Data Merger  . . . . . . . . . . . . . . . . . . . . . .   25

   5.     REPRESENTATIONS AND WARRANTIES OF BUYER  . . . . . . . . . . .   25
          5.1.  Corporate  . . . . . . . . . . . . . . . . . . . . . . .   25
          5.2.  Authority  . . . . . . . . . . . . . . . . . . . . . . .   25
          5.3.  No Violation . . . . . . . . . . . . . . . . . . . . . .   25
          5.4.  No Brokers or Finders  . . . . . . . . . . . . . . . . .   26
          5.5.  Disclosure . . . . . . . . . . . . . . . . . . . . . . .   26
          5.6.  SEC Reports  . . . . . . . . . . . . . . . . . . . . . .   26

   6.     RELATED MATTERS  . . . . . . . . . . . . . . . . . . . . . . .   26
          6.1.  Noncompetition; Confidentiality  . . . . . . . . . . . .   26
          6.2.  Employment and Noncompetition Agreements . . . . . . . .   28
          6.3.  Use of Name  . . . . . . . . . . . . . . . . . . . . . .   28
          6.4.  Access to Information and Records  . . . . . . . . . . .   28
          6.5.  Change of Name . . . . . . . . . . . . . . . . . . . . .   29
          6.6.  Employees  . . . . . . . . . . . . . . . . . . . . . . .   29
          6.7.  No Dissolution of Company  . . . . . . . . . . . . . . .   30
          6.8.  Further Actions  . . . . . . . . . . . . . . . . . . . .   30
          6.9.  Accounts Receivable; Costs in Excess of Billings . . . .   30

   7.     CONDITIONS PRECEDENT TO BUYER'S OBLIGATIONS  . . . . . . . . .   31
          7.1.  Representations and Warranties True on the Closing
               Date  . . . . . . . . . . . . . . . . . . . . . . . . . .   31
          7.2.  Compliance With Agreement  . . . . . . . . . . . . . . .   31
          7.3.  Absence of Litigation  . . . . . . . . . . . . . . . . .   31
          7.4.  Consents and Approvals . . . . . . . . . . . . . . . . .   31
          7.5.  Due Diligence Investigation; No Material Adverse
               Change  . . . . . . . . . . . . . . . . . . . . . . . . .   32
          7.6.  General Release  . . . . . . . . . . . . . . . . . . . .   32

   8.     CONDITIONS PRECEDENT TO COMPANY'S OBLIGATIONS  . . . . . . . .   32
          8.1.  Representations and Warranties True on the Closing
               Date  . . . . . . . . . . . . . . . . . . . . . . . . . .   32
          8.2.  Compliance With Agreement  . . . . . . . . . . . . . . .   32
          8.3.  Absence of Litigation  . . . . . . . . . . . . . . . . .   32

   9.     INDEMNIFICATION  . . . . . . . . . . . . . . . . . . . . . . .   32
          9.1.  By Company and Strasser  . . . . . . . . . . . . . . . .   32
          9.2.  By Buyer . . . . . . . . . . . . . . . . . . . . . . . .   33
          9.3.  Indemnification of Third-Party Claims  . . . . . . . . .   33
          9.4.  Payment  . . . . . . . . . . . . . . . . . . . . . . . .   34
          9.5.  Limitations on Indemnification . . . . . . . . . . . . .   35
          9.6.  Exclusive Remedy . . . . . . . . . . . . . . . . . . . .   36

   10.    CLOSING  . . . . . . . . . . . . . . . . . . . . . . . . . . .   36
          10.1.  Documents to be Delivered by Company and Members  . . .   37
          10.2.  Documents to be Delivered by Buyer  . . . . . . . . . .   38

   11.    RESOLUTION OF DISPUTES . . . . . . . . . . . . . . . . . . . .   38
          11.1.  Arbitration . . . . . . . . . . . . . . . . . . . . . .   39
          11.2.  Arbitrators . . . . . . . . . . . . . . . . . . . . . .   39
          11.3.  Procedures; No Appeal . . . . . . . . . . . . . . . . .   39
          11.4.  Authority . . . . . . . . . . . . . . . . . . . . . . .   39
          11.5.  Entry of Judgment . . . . . . . . . . . . . . . . . . .   39
          11.6.  Confidentiality . . . . . . . . . . . . . . . . . . . .   39
          11.7.  Continued Performance . . . . . . . . . . . . . . . . .   39
          11.8.  Tolling . . . . . . . . . . . . . . . . . . . . . . . .   40

   12.    MISCELLANEOUS  . . . . . . . . . . . . . . . . . . . . . . . .   40
          12.1.  Disclosure Schedule . . . . . . . . . . . . . . . . . .   40
          12.2.  Further Assurance . . . . . . . . . . . . . . . . . . .   40
          12.3.  Disclosures and Announcements . . . . . . . . . . . . .   40
          12.4.  Assignment; Parties in Interest . . . . . . . . . . . .   40
          12.5.  Law Governing Agreement . . . . . . . . . . . . . . . .   41
          12.6.  Amendment and Modification  . . . . . . . . . . . . . .   41
          12.7.  Notice  . . . . . . . . . . . . . . . . . . . . . . . .   41
          12.8.  Expenses  . . . . . . . . . . . . . . . . . . . . . . .   42
          12.9.  Entire Agreement  . . . . . . . . . . . . . . . . . . .   43
          12.10. Counterparts  . . . . . . . . . . . . . . . . . . . . .   43
          12.11. Headings  . . . . . . . . . . . . . . . . . . . . . . .   43

   <PAGE>

                            ASSET PURCHASE AGREEMENT


               ASSET PURCHASE AGREEMENT ("Agreement"), dated as of June 11,
   1998, by and among National Research Corporation, a Wisconsin corporation
   ("Buyer"), Healthcare Research Systems, Ltd., an Ohio limited liability
   company ("Company"), and all the members of Company (individually "Member"
   and together "Members").

                              W I T N E S S E T H:

               WHEREAS, Company is engaged in the design, production,
   marketing, distribution and sale of survey-based performance measurement,
   analysis and tracking services and products for the healthcare industry
   (the "Business").

               WHEREAS, Buyer desires to purchase from Company, Company
   desires to sell to Buyer, and Members desire to cause Company to sell to
   Buyer, the Business and substantially all the property and assets of
   Company.

               NOW, THEREFORE, in consideration of the foregoing and the
   respective representations, warranties, covenants, agreements and
   conditions hereinafter set forth, and intending to be legally bound
   hereby, the parties hereto agree as follows:

   1.     PURCHASE AND SALE OF ASSETS

          1.1.  Assets to be Transferred.  Subject to the terms and
   conditions of this Agreement, on the Closing Date (as hereinafter
   defined), Company shall, and Members shall cause Company to, sell,
   transfer, convey, assign and deliver to Buyer (or upon Buyer's request, to
   one or more wholly owned subsidiaries of Buyer as designated by Buyer),
   and Buyer shall purchase and accept, all of the business, rights, claims
   and assets (of every kind, nature, character and description, whether
   personal, tangible or intangible, accrued, contingent or otherwise, and
   wherever situated) of Company, together with all rights and privileges
   associated with such assets and with the Business, other than the Excluded
   Assets (as hereinafter defined) (collectively, the "Purchased Assets"). 
   The Purchased Assets shall include, but not be limited to, the following:

               1.1.(a)  Leased Real Property.  All of the leases of real
          property with respect to real property leased by Company, including
          the leases (the "Real Property Leases") described on Schedule
          1.1.(a) with respect to the real property described thereon (the
          "Leased Real Property").

               1.1.(b)  Personal Property.  All equipment, apparatus, tools,
          kits, supplies, spare parts, furniture, removable fixtures and all
          other personal property not included in inventory (other than
          personal property leased pursuant to Personal Property Leases, as
          hereinafter defined), including, without limitation, all tangible
          assets of Company, which are described on Schedule 1.1.(b).

               1.1.(c)  Personal Property Leases.  All leases of machinery,
          equipment, furniture and other personal property leased by Company
          (the "Personal Property Leases") and described in Schedule 1.1.(c).

               1.1.(d)  Trade Rights.  All Company's interest in any Trade
          Rights.  As used herein, the term "Trade Rights" shall mean and
          include:  (i) all trademark rights, business identifiers, trade
          dress, service marks, trade names, and brand names; (ii) all
          copyrights and all other rights associated therewith and the
          underlying works of authorship; (iii) all patents and all
          proprietary rights associated therewith; (iv) all contracts or
          agreements granting any right, title, license or privilege under
          the intellectual property rights of any third party; (v) all
          inventions, mask works and mask work registrations, know-how,
          discoveries, improvements, designs, trade secrets, shop and royalty
          rights, employee covenants and agreements respecting intellectual
          property and noncompetition and all other types of intellectual
          property; and (vi) all common law rights therein, all
          registrations, renewals, reissues, extensions, applications and
          continuing applications therefor, all goodwill associated with any
          of the foregoing, and all claims for infringement or breach
          thereof.

               1.1.(e)  Contracts.  All Company's rights in, to and under all
          contracts, purchase orders and sales orders (hereinafter
          "Contracts") of Company described in Schedules 1.1.(a), 1.1.(c) and
          2.1.(a).

               1.1.(f)  Computer Software and Hardware.  All computer
          databases, questionnaire instruments, scoring algorithms, reporting
          formats, source codes, programs and other computer software and
          hardware, including all machine readable code, printed listings of
          code, documentation and related property and information of
          Company.

               1.1.(g)  Literature.  All sales literature, promotional
          literature, catalogs and similar materials of Company.

               1.1.(h)  Records and Files.  All records and files of Company
          of every kind including, without limitation, invoices, customer and
          vendor lists, blueprints, specifications, designs, drawings,
          operating and marketing plans, accounting records, business
          records, operating data, and all other documents, tapes, discs,
          programs or other embodiments of information of Company.

               1.1.(i)  Inventory.  All inventories of supplies (including
          all such in transit) on the Closing Date (collectively,
          "Inventory").

               1.1.(j)  Notes and Accounts Receivable.  All notes, drafts and
          accounts receivable of Company, except for those described in
          Section 1.2.(d) hereof.

               1.1.(k)  Licenses, Permits and Registrations.  All licenses,
          permits, registrations, certifications and approvals of Company to
          the extent transferable.

               1.1.(l)  Business Name.  The name "Healthcare Research
          Systems" or the letters "HRS" and derivatives therefrom and names
          similar thereto, and all rights to use or allow others to use such
          names.

               1.1.(m)  General Intangibles.  All prepaid expenses and items,
          all causes of action, claims, demands and rights against third
          parties arising out of occurrences after the Closing, and other
          intangible rights and assets, including all goodwill associated
          with the Business and the Purchased Assets.

          1.2.  Excluded Assets.  The provisions of Section 1.1
   notwithstanding, Company shall not sell, transfer, assign, convey or
   deliver to Buyer, and Buyer will not purchase or accept, the following
   assets of Company (collectively, the "Excluded Assets"):

               1.2.(a)  Cash and Cash Equivalents.  All cash and cash
          equivalents, other than petty cash balances at Company's places of
          business.

               1.2.(b)  Consideration.  The consideration delivered by Buyer
          to Company pursuant to this Agreement.

               1.2.(c)  Tax Credits and Records.  Federal, state and local
          income and franchise tax credits and tax refund claims and
          associated returns and records.  Buyer shall have reasonable access
          to such returns and records and may make excerpts therefrom and
          copies thereof.

               1.2.(d)  Obligations of Affiliates.  Notes, drafts, accounts
          receivable or other obligations for the payment of money, made or
          owed by any Affiliate of Company.  For purposes of this Agreement,
          the term "Affiliate" shall mean and include all Members, managers
          and officers of Company; the spouse of any such person; any person
          who would be the heir or descendant of any such person if he or she
          were not living; and any entity in which any of the foregoing has a
          direct or indirect interest (except through ownership of less than
          5% of the outstanding shares of any entity whose securities are
          listed on a national securities exchange or traded in the national
          over-the-counter market).

               1.2.(e)  Limited Liability Company Franchise.  Company's
          franchise to be a limited liability company, its articles of
          organization, its operating agreement and other records having to
          do exclusively with the organization and capitalization of Company.

          1.3.  Nonassignable Contracts and Rights.  Notwithstanding anything
   to the contrary in this Agreement, no Contracts, properties, rights or
   other assets of Company shall be deemed sold, transferred or assigned to
   Buyer pursuant to this Agreement if the attempted sale, transfer or
   assignment thereof to Buyer without the consent or approval of another
   party or a governmental entity would be ineffective or would constitute a
   breach of contract or a violation of any Law (as hereinafter defined) or
   would in any other way adversely affect the rights of Company (or Buyer as
   transferee or assignee), and such consent or approval is not obtained on
   or prior to the Closing Date.  In such case, to the extent possible, (i)
   the beneficial interest in or to such Contracts, properties, rights or
   assets (collectively, the "Beneficial Rights") shall in any event pass as
   of the Closing to Buyer under this Agreement; and (ii) pending such
   consent or approval, Buyer shall assume or discharge the obligations of
   Company under such Beneficial Rights (to the extent such obligations are
   Assumed Liabilities) as agent for Company, and Company shall act as
   Buyer's agent in the receipt of any benefits, rights or interest received
   from the Beneficial Rights.  Buyer and Company shall use all reasonable
   efforts (and bear their respective costs of such efforts) to obtain and
   secure any and all consents and approvals that may be necessary to effect
   the legal and valid sale, transfer or assignment of the Contracts,
   properties, rights or assets underlying the Beneficial Rights to Buyer
   without material change in any of the material terms or conditions of such
   Contracts, properties, rights or assets, including without limitation
   their formal assignment or novation, if advisable.  Buyer and Company will
   make or complete such transfers as soon as reasonably possible and
   cooperate with each other in any other reasonable arrangement designed to
   provide for Buyer the benefits of such Contracts, properties, rights and
   assets including enforcement at the cost and for the account of Buyer of
   any and all rights of Company against the other party thereto arising out
   of the breach or cancellation thereof by such other party or otherwise,
   and to provide for the discharge of any liability or obligation under such
   Contracts, properties, rights or assets, to the extent such liability or
   obligation constitutes an Assumed Liability.  Notwithstanding anything in
   this Section 1.3 to the contrary, it is the responsibility of Company to
   obtain any necessary consents to assignment.  Company will indemnify,
   defend and hold Buyer harmless, in accordance with and subject to the
   provisions of Article 9, in respect of any loss, damage, cost or expense
   (including without limitation attorneys' fees but excluding consequential
   damages) suffered or incurred by Buyer as a result of any breach or
   violation effectuated by the attempted sale, transfer of assignment of any
   properties, rights or assets without the necessary consent or approval. 
   If and to the extent that an arrangement acceptable to Buyer with respect
   to Beneficial Rights cannot be made, Buyer, upon notice of Company, shall
   have no obligation pursuant to Section 2.1 or otherwise with respect to
   any such Contract, property, right or other asset and any such Contract,
   property, right or other asset shall not be deemed to be a Purchased
   Asset, and the related Liability shall not be deemed an Assumed Liability,
   hereunder.

   2.     ASSUMPTION OF CERTAIN SPECIFIC LIABILITIES

          2.1.  Certain Specific Liabilities to be Assumed.  As used in this
   Agreement, the term "Liability" shall mean and include any direct or
   indirect indebtedness, guaranty, endorsement, claim, loss, damage,
   deficiency, cost, expense, obligation or responsibility, fixed or unfixed,
   known or unknown, asserted or unasserted, liquidated or unliquidated,
   secured or unsecured.  Subject to the terms and conditions of this
   Agreement, on the Closing Date, Buyer shall assume and agree to perform
   and discharge the following, and only the following, Liabilities of
   Company (collectively, the "Assumed Liabilities"):

               2.1.(a)  Contractual Liabilities.  Company's Liabilities
          arising from and after the Closing under and pursuant to the
          Contracts described in Schedules 1.1.(a), 1.1.(c) or 2.1.(a).  The
          foregoing Contracts are hereinafter collectively described as the
          "Assumed Contracts."

               2.1.(b)  Liabilities Under Certain Permits and Licenses. 
          Company's Liabilities arising from and after the Closing under
          those certain permits and licenses listed in Schedule 4.10.(b),
          which have been assigned to Buyer at the Closing.

               2.1.(c)  Accounts Payable.  The accounts payable specified on
          Schedule 2.1.(c), all of which are reflected or reserved against on
          the Closing Balance Sheet (as hereinafter defined), but only in the
          amounts so reflected or reserved.

               2.1.(d)  Warranty and Rework.  All product or service
          warranty, rework or return Liabilities of Company or the Business
          on products produced, or services rendered, by Company prior to the
          Closing Date.

               2.1.(e)  KPMG Audit Fees.  Company's Liabilities for the fees
          and expenses of KPMG Peat Marwick LLP in conducting the audits of
          the financial statements of Company for the years and periods
          specified in Section 4.4.

               2.1.(f)  Other Assumed Liabilities.  Company's Liabilities
          specifically set forth in Schedule 2.1.(f).

          2.2.  Liabilities Not to be Assumed.  Except as and to the extent
   specifically set forth in Section 2.1, Buyer is not assuming any
   Liabilities of Company and all such Liabilities which are not Assumed
   Liabilities shall be and remain the responsibility of Company. 
   Notwithstanding the provisions of Section 2.1, Buyer is not assuming, and
   Company shall not be deemed to have transferred to Buyer, the following
   Liabilities of Company:

               2.2.(a)  Taxes Arising from Transaction.  Any Federal,
          foreign, state or other taxes applicable to, imposed upon or
          arising out of the sale or transfer of the Purchased Assets to
          Buyer and the other transactions contemplated by this Agreement,
          including but not limited to any income, transfer, sales, use,
          gross receipts or documentary stamp taxes.

               2.2.(b)  Income, Sales and Franchise Taxes.  Any Liability of
          Company for Federal income taxes and any state or local income,
          profit, sales or franchise taxes (and any penalties or interest due
          on account thereof).

               2.2.(c)  Insured Claims.  Any Liability of Company which
          Company is insured against, to the extent such Liability is or will
          be paid by an insurer.
                
               2.2.(d)  Litigation Matters.  Any Liability with respect to
          any action, suit, proceeding, arbitration, investigation or
          inquiry, whether civil, criminal or administrative ("Litigation")
          whether or not described in Schedule 4.9.

               2.2.(e)  Infringements.  Any Liability to a third party for
          infringement of such third party's Trade Rights.

               2.2.(f)  Transaction Expenses.  All Liabilities incurred by
          Company in connection with this Agreement and the transactions
          contemplated herein.

               2.2.(g)  Liability For Breach.  Liabilities of Company for any
          breach or failure to perform any of Company's covenants and
          agreements contained in, or made pursuant to, this Agreement, or,
          prior to the Closing Date, any other contract, whether or not
          assumed hereunder, including breach arising from assignment of
          contracts hereunder without consent of third parties.

               2.2.(h)  Liabilities to Affiliates.  Liabilities of Company to
          its present or former Affiliates.

               2.2.(i)  Violation of Laws or Orders.  Liabilities of Company
          for any violation of or failure to comply with any statute, law,
          ordinance, rule or regulation (collectively, "Laws") or any order,
          writ, injunction, judgment, plan or decree (collectively, "Orders")
          of any court, arbitrator, department, commission, board, bureau,
          agency, authority, instrumentality or other body, whether federal,
          state, municipal, foreign or other (collectively, "Government
          Entities").

               2.2.(j)  Employees.  Any Liability of Company relating to
          employees of Company, including, without limitation, any Liability
          of Company under or with respect to (i) any employee benefit plan,
          program, contract or arrangement of Company covering past or
          present employees of Company and their beneficiaries, (ii) the
          "guaranteed payments" identified in Schedule 4.22 and any salary
          guarantee of Company or Strasser (as hereinafter defined) to Susan
          Ashley or Robert Schauer or (iii) imposed by law as a result of the
          transactions contemplated hereby.

               2.2.(k)  The Ohio State University Obligation.  Any and all
          Liabilities of Company to The Ohio State University pursuant to
          that certain Asset Purchase Agreement, dated as of November 13,
          1995, between The Ohio State University, Company and Stephen
          Strasser (the "Ohio State Agreement").

   3.     PURCHASE PRICE - PAYMENT

          3.1.  Purchase Price.  The purchase price (the "Purchase Price")
   for the Purchased Assets shall be (i) the assumption of the Assumed
   Liabilities, and (ii) the sum of the Fixed Purchase Price (as hereinafter
   defined) plus the Additional Payments, if any, as defined and set forth in
   Section 3.6.

          3.2.  Payment of Purchase Price.  The Purchase Price shall be paid
   by Buyer as follows:

               3.2.(a)  Assumption of Liabilities.  On the Closing Date,
          Buyer shall deliver to Company such documents and instruments as
          are reasonably required to evidence the assumption of the Assumed
          Liabilities.

               3.2.(b)  Cash to Company.  Buyer shall deliver, or cause to be
          delivered, to Company the following:

                      (i)       the Fixed Purchase Price (with the Net
               Current Asset Value Difference (as hereinafter defined)
               component thereof as reflected on the Closing Statement (as
               hereinafter defined)) on the Closing Date; and

                      (ii)      the Additional Payments in accordance with
               Section 3.6.

               3.2.(c)  Adjustment of Fixed Purchase Price.  On or before the
          fifth (5th) business day following the final determination of the
          Closing Balance Sheet (as hereinafter defined) (such date being
          hereinafter referred to as the "Settlement Date"), either (i)
          Company shall pay to Buyer the amount, if any, by which the Fixed
          Purchase Price (with the Net Current Asset Value Difference
          component thereof as reflected on the Closing Statement) exceeds
          the Fixed Purchase Price (with the Net Current Asset Value
          Difference component thereof as reflected on the Closing Balance
          Sheet) or (ii) Buyer shall pay to Company the amount, if any, by
          which the Fixed Purchase Price (with the Net Current Asset Value
          Difference component thereof as reflected on the Closing Balance
          Sheet) exceeds the Fixed Purchased Price (with the Net Current
          Asset Value Difference component thereof as reflected on the
          Closing Statement).

               3.2.(d)  Method of Payment.  All payments under this Section
          3.2 and under Section 3.6 shall be made in the form of certified or
          bank cashier's check payable to the order of Company or, at
          Company's option, by wire transfer of immediately available funds
          to an account designated by Company not less than 48 hours prior to
          the time for payment specified herein.

          3.3.  Determination of Fixed Purchase Price.  

               3.3.(a)   Definitions.  For purposes of this Agreement, the
          term "Fixed Purchase Price" shall mean $5,100,000 minus fifty
          percent (50%) of the fees and expenses of KPMG Peat Marwick LLP as
          assumed by Buyer pursuant to Section 2.1.(e) and plus or minus, as
          the case may be, the Net Current Asset Value Difference.  "Net
          Current Asset Value Difference" means the dollar amount, if any, by
          which the net current assets of Company (cash, accounts receivable
          (net of reserves) and scheduled prepaids less any items thereof
          which are Excluded Assets) exceeds or are less than the Assumed
          Liabilities, both as reflected in the Closing Balance Sheet or
          Closing Statement, as applicable.

               3.3.(b)   Closing Statement.  For purposes of determining the
          Net Current Asset Value Difference and the portion of the Fixed
          Purchase Price payable by Buyer on the Closing Date, not less than
          two (2) business days prior to the Closing Date, Company shall, in
          consultation with Buyer, prepare and deliver to Buyer detailed
          schedules of the net current assets of Company and the Assumed
          Liabilities as of the close of business on May 31, 1998
          (hereinafter the "Effective Time"), which shall represent Company's
          reasonable estimate of these line items as they will appear in the
          Closing Balance Sheet and which shall be consistent in their
          accounting principles and policies in every respect with the Recent
          Balance Sheet (as defined in Section 4.4).  Such schedules shall
          contain sufficient detail of the net current assets of Company and
          Assumed Liabilities for the determination of the Net Current Asset
          Value Difference.  In the event Buyer shall object to any of the
          information set forth on the schedules as presented by Company, the
          parties shall negotiate in good faith and agree on appropriate
          adjustments to the end that such reflect a reasonable estimate of
          these line items as they will appear in the Closing Balance Sheet
          and Net Current Asset Value Difference (the schedules as finally
          determined by the parties pursuant to this subsection are herein
          collectively referred to as the "Closing Statement").  In
          connection with the determination of the Closing Statement, Company
          shall provide to Buyer such information and detail as Buyer shall
          reasonably request.

               3.3.(c)   Closing Balance Sheet.  The balance sheet of Company
          prepared as of the Effective Time shall be prepared as follows:

                      (i)    Within 45 days after the Closing Date, Buyer
               shall deliver to Company a balance sheet of Company as of the
               Effective Time, prepared in accordance with generally accepted
               accounting principles from the books and records of Company,
               on a basis consistent with the generally accepted accounting
               principles theretofore followed by Company in the preparation
               of the Recent Balance Sheet and in accordance with this
               Section 3.3 and fairly presenting the financial position of
               Company as of the Effective Time.  The balance sheet shall be
               accompanied by detailed schedules of the net current assets of
               Company and Assumed Liabilities and by a report (1) setting
               forth the amount of Net Current Asset Value Difference
               reflected in the balance sheet, (2) stating that (a) the
               examination of the balance sheet has been made in accordance
               with generally accepted auditing standards and (b) the balance
               sheet has been prepared in accordance with generally accepted
               accounting principles, on a basis consistent with the
               accounting principles theretofore followed by Company, except
               as otherwise provided in this Section 3.3, and (3) setting
               forth the amount of any adjustment to the Fixed Purchase Price
               to be paid and by whom pursuant to Section 3.2(c).

                      (ii)   Within 20 days following the delivery of the
               balance sheet referred to in (i) above, Company or its
               independent accountants ("Company's Accountants") may object
               to any of the information contained in said balance sheet or
               accompanying schedules which could affect the necessity or
               amount of any payment by Buyer or Company pursuant to Section
               3.2(c).  Any such objection shall be made in writing and shall
               state Company's determination of the amount of the Net Current
               Asset Value Difference.

                      (iii)  In the event of a dispute or disagreement
               relating to the balance sheet or schedules which Buyer and
               Company are unable to resolve, either party may elect to have
               all such disputes or disagreements resolved by an accounting
               firm of nationally recognized standing (the "Third Accounting
               Firm") to be mutually selected by Company and Buyer or, if no
               agreement is reached, by Company's Accountants and Buyer's
               Accountants.  The Third Accounting Firm shall make a
               resolution of the balance sheet of Company as of the Effective
               Time and the calculation of Net Current Asset Value
               Difference, which shall be final and binding for purposes of
               this Article 3.  The Third Accounting Firm shall be instructed
               to use every reasonable effort to perform its services within
               15 days of submission of the balance sheet to it and, in any
               case, as soon as practicable after such submission.  The fees
               and expenses for the services of the Third Accounting Firm
               shall be shared by Buyer and Company as follows:

                      Company shall pay a percentage of such fees and
               expenses equal to A/(A+B) and Buyer shall pay a percentage of
               such fees and expenses equal to B/(A+B), where A is equal to
               the absolute value of the difference (in dollars) between Net
               Current Asset Value Difference as finally determined by the
               Third Accounting Firm and Net Current Asset Value Difference
               as reflected in the objection prepared and delivered by
               Company in accordance with Section 3.3.(c)(ii), and B is equal
               to the absolute value of the difference (in dollars) between
               Net Current Asset Value Difference as finally determined by
               the Third Accounting Firm and Net Current Asset Value
               Difference as reflected in the report prepared and delivered
               by Buyer in accordance with Section 3.3.(c)(i).  As used in
               this Agreement, the term "Closing Balance Sheet" shall mean
               the balance sheet of Company as of the Effective Time as
               finally determined for purposes of this Article 3, whether by
               acquiescence of Company in the figures supplied by Buyer in
               accordance with Section 3.3.(c)(i), by negotiation and
               agreement of the parties or by the Third Accounting Firm in
               accordance with Section 3.3.(c)(iii).

                      (iv)   Buyer agrees to permit Company, Company's
               Accountants, and their respective representatives, during
               normal business hours, to have reasonable access to, and to
               examine and make copies of, all books and records of Company,
               including but not limited to the books, records, schedules,
               work papers and audit programs of Buyer and Buyer's
               Accountants and access to representatives of Buyer's
               Accountants, which documents and access are necessary to
               review the balance sheet delivered by Buyer in accordance with
               Section 3.3.(c)(i).  Company similarly agrees to permit
               Buyer's Accountants and their respective representatives,
               during normal business hours, to have reasonable access to any
               books and records of Company which do not constitute Purchased
               Assets, in order to enable them to prepare such balance sheet.

          3.4.  Prorations.  Personal property taxes, real property taxes and
   other taxes, if any, on or with respect to the Purchased Assets shall be
   prorated as of the Closing Date on the basis of net taxes for the calendar
   year 1997.  All other items normally prorated in transactions of this kind
   (i.e., rents, utility bill, etc.) will also be prorated as of the Closing
   Date.  With respect to all such prorations, Company is liable to the
   extent such items relate to any time period up to and including the
   Effective Time if not already taken into account on the Closing Balance
   Sheet and Buyer will be liable to the extent such items relate to periods
   on or subsequent to the Effective Time.

          3.5.  Allocation of Purchase Price.  The aggregate Purchase Price
   (including the assumption by Buyer of the Assumed Liabilities but
   excluding any Additional Payments) shall be allocated among the Purchased
   Assets for tax purposes in accordance with the principles of Section 1060
   of the Internal Revenue Code of 1986, as amended (the "Code"), and the
   regulations thereunder, which allocation shall be determined by Buyer
   following the Closing Date on a basis consistent with the allocation set
   forth on Schedule 3.5 and be subject to Company's consent (which consent
   shall not be unreasonably withheld).  Company and Buyer covenant and agree
   that they will follow and use such allocation in all tax returns, filings
   or other related reports made by them to any governmental agencies and
   will not take any position for tax purposes or otherwise that is
   inconsistent with such allocation.  Buyer and Company will disclose their
   respective Internal Revenue Service ("IRS") Forms 8594 to the other ten
   (10) days prior to filing with the IRS.  Furthermore, Company and Buyer
   shall cooperate in supplementing their respective Forms 8594 on a timely
   basis to reflect any Additional Payments.

          3.6.  Additional Payments.  In addition to the Fixed Purchase
   Price, but subject to Section 9.4.(a), Buyer shall also make the Revenues
   Payment and the Anniversary Payment (both as hereinafter defined)
   (collectively, the "Additional Payments") to Company if and to the extent
   the conditions requiring such Additional Payments are satisfied:

               3.6.(a)  Revenues Report.  Not later than March 31, 1999,
          Buyer or KPMG Peat Marwick LLP ("Buyer's Accountants") shall
          prepare and deliver to Company a report ("Report") setting forth
          (i) the Company Revenues (as hereinafter defined) earned during the
          year ending December 31, 1998 and (ii) the amount of the Revenues
          Payment, if any, required pursuant to Section 3.6.(b).  The Report
          shall be prepared from the statement of income of Buyer for the
          year ended December 31, 1998 and the statement of income of Company
          for the period from January 1, 1998 through May 31, 1998, which
          statements will be prepared in accordance with generally accepted
          accounting principles applied on a consistent basis in accordance
          with the books and records of Buyer or Company, as the case may be,
          and fairly present, in accordance with generally accepted
          accounting principles, the results of operations of Buyer or
          Company, as the case may be, for such year or period.

               3.6.(b)  Payment of Revenues Payment.  On the tenth business
          day after the Report is delivered to Company (or, if there is a
          dispute regarding any aspect of the Report, immediately after such
          dispute is finally resolved), Buyer shall deliver to Company an
          aggregate sum equal to $1,500,000 less the Company Revenues
          Difference (as hereinafter defined) and less the dollar amount, if
          any, of all accounts receivable and costs in excess of billings of
          Company as reflected on the Closing Balance Sheet (net of the
          reserve shown on the Closing Balance Sheet for doubtful accounts)
          that have not been collected by Buyer pursuant to the provisions of
          Section 6.9 on or prior to December 31, 1998, without interest (the
          "Revenues Payment").  Such amount, if any,  shall be paid by
          delivery to Company of a certified or bank cashier's check payable
          to the order of Company or, at Company's option, by wire transfer
          of immediately available funds to an account designated by Company
          not less than 48 hours prior to the time for payment specified
          herein.

               3.6.(c)  Company Revenues.  As used herein, "Company Revenues"
          shall mean the aggregate value of gross revenues recognized in
          accordance with generally accepted accounting principles by (i)
          Buyer attributable to the accounts of Company listed on
          Schedule 3.6.(c) for the seven-month period ended December 31, 1998
          (less the dollar amount of any rework, warranty work, refunds or
          disputed invoices on such revenues) and (ii) Company attributable
          to the accounts of Company listed on Schedule 3.6.(c) for the five-
          month period ended May 31, 1998.  Notwithstanding the foregoing,
          CIP's listed on Schedule 3.6.(c) shall not be treated as an account
          of Company listed on such Schedule unless a written contract with
          respect thereto shall have been executed by the client on or prior
          to September 30, 1998.  As used herein, "Company Revenues
          Difference" shall mean the dollar amount, if any, by which the
          Company Revenues are less than $7,600,000.  Within five (5) days of
          the date hereof, Company shall provide Buyer with a copy of each
          contract or proposal listed on Schedule 3.6.(c), each of which
          shall be marked to clearly indicate the corresponding number on
          such Schedule.

               3.6.(d)  Dispute Resolution.  In the event of a dispute or
          disagreement relating to the Report, the Company Revenues or the
          amount of the Revenues Payment that Buyer and Company are unable to
          mutually resolve within 15 days after written objections to such
          Report are delivered to Buyer, either party may elect to have all
          such disputes or disagreements resolved by a Third Accounting Firm
          to be mutually selected by Buyer and Company or, if no agreement is
          reached on such Third Accounting Firm, then by Buyer's Accountants
          and Company's independent accountants.  The Third Accounting Firm
          shall make a final and binding resolution of the Company Revenues
          earned during fiscal year 1998 and the amount of the Revenues
          Payment required pursuant to Section 3.6.(b); provided, however,
          that in resolving such dispute, the Third Accounting Firm shall
          choose between the positions and amounts advocated by either Buyer
          or Company and shall not provide a third or independent resolution
          of such dispute.  The Third Accounting Firm shall be instructed to
          use every reasonable effort to perform its services within 15 days
          of submission of the Report to it and, in any case, as soon as
          practicable after such submission.  The fees and expenses for the
          services of the Third Accounting Firm shall be shared equally by
          Buyer and Company.

               3.6.(e)  Anniversary Payment.  On the first anniversary of the
          Closing Date, Buyer shall deliver to Company the sum equal to
          $1,500,000 less the amount, if any, by which the Company Revenues
          Difference is greater than $1,500,000, without interest (the
          "Anniversary Payment").

   4.     REPRESENTATIONS AND WARRANTIES OF COMPANY AND STRASSER

          Company and Stephen Strasser ("Strasser"), jointly and severally,
   make the following representations and warranties to Buyer, each of which
   is true and correct on the Closing Date, shall be unaffected by any
   investigation heretofore or hereafter made by Buyer, or any knowledge of
   Buyer other than as specifically disclosed in the Disclosure Schedule (as
   hereinafter defined) delivered to Buyer at the time of the execution of
   this Agreement, and shall survive the Closing of the transactions provided
   for herein.

          4.1.  Company.

               4.1.(a)  Organization.  Company is a limited liability company
          duly organized, validly existing and in good standing under the
          laws of the State of Ohio.

               4.1.(b)  Power.  Company has all requisite power and authority
          to own, operate and lease its properties, to carry on its business
          as and where such is now being conducted, to enter into this
          Agreement and the other documents and instruments to be executed
          and delivered by Company pursuant hereto and to carry out the
          transactions contemplated hereby and thereby.

               4.1.(c)  Qualification.  Company is duly licensed or qualified
          to do business as a foreign limited liability company, and is in
          good standing, in each jurisdiction wherein the character of its
          properties which are Purchased Assets or the nature of the Business
          makes such licensing or qualification necessary; such jurisdictions
          are listed in Schedule 4.1.(c).

               4.1.(d)  No Subsidiaries.  No portion of the Business is
          conducted by Company by means of any subsidiary or any other
          interest in any corporation, partnership or other entity.

          4.2.  Authority.  The execution and delivery of this Agreement and
   the other documents and instruments to be executed and delivered by
   Company pursuant hereto and the consummation of the transactions
   contemplated hereby and thereby have been duly authorized by the manager
   of Company.  No other or further act or proceeding on the part of Company,
   the Members or the manager of Company is necessary to authorize this
   Agreement or the other documents and instruments to be executed and
   delivered by Company pursuant hereto or the consummation of the
   transactions contemplated hereby and thereby.  This Agreement constitutes,
   and when executed and delivered, the other documents and instruments to be
   executed and delivered by Company pursuant hereto will constitute, valid
   binding agreements of Company, enforceable in accordance with their
   respective terms, except insofar as such enforceability may be limited by
   applicable bankruptcy, insolvency, reorganization, moratorium or similar
   laws affecting creditors' rights generally, and by general equitable
   principles.

          4.3.  No Violation.  Except as set forth on Schedule 4.3, neither
   the execution and delivery of this Agreement or the other documents and
   instruments to be executed and delivered by Company pursuant hereto, nor
   the consummation by Company of the transactions contemplated hereby and
   thereby (a) will violate any Law or Order applicable to Company, (b) will
   require any authorization, consent, approval, exemption or other action by
   or notice to any Government Entity (including, without limitation, under
   any "plant-closing" or similar law), or (c) subject to obtaining the
   consents referred to in Schedule 4.3, will violate or conflict with, or
   constitute a default (or an event which, with notice or lapse of time, or
   both, would constitute a default) under, or will result in the termination
   of, or accelerate the performance required by, or result in the creation
   of any Lien (as hereinafter defined), upon any of the assets of Company
   under, any term or provision of (i) the articles of organization or
   operating agreement of Company or (ii) any material contract, commitment,
   understanding, arrangement, agreement or restriction of any kind or
   character to which Company is a party or by which Company or any of its
   assets or properties may be bound or affected.

          4.4.  Financial Statements.  Included as Schedule 4.4 are true and
   complete copies of the financial statements of Company (the "Financial
   Statements") consisting of a balance sheet of Company as of December 31,
   1997 (the "Recent Balance Sheet"), and the related statements of
   operations and cash flows for the fiscal year then ended (including the
   notes contained therein or annexed thereto), which Financial Statements
   have been reported on, and are accompanied by, the signed, unqualified
   opinion of KPMG Peat Marwick LLP.  All of such Financial Statements
   (including all notes and schedules contained therein or annexed thereto)
   are complete and accurate in all material respects, have been prepared in
   accordance with generally accepted accounting principles applied on a
   consistent basis, have been prepared in accordance with the books and
   records of Company, and fairly present in all material respects, in
   accordance with generally accepted accounting principles ("GAAP"), the
   assets, liabilities and financial position, the results of operations and
   cash flows of Company as of the dates and for the fiscal years and periods
   indicated.

          4.5.  Tax Matters.

               4.5.(a)  Provision for Taxes.  No provision (other than the
          accrual for distributions to be made to Members as a result of the
          Members' status as members of Company to allow such Members to pay
          their personal federal and state income taxes (using a combined tax
          rate not in excess of 50%) on the net income of Company for the
          period between January 1, 1998 and the Closing Date (the "LLC
          Distributions")) for income taxes has been made on the Recent
          Balance Sheet because Company is a limited liability company and
          Company has never paid or been subject to any income tax and does
          not owe and is not otherwise liable for any income tax for any
          period prior to the Closing Date.  Since the date of the Recent
          Balance Sheet, Company has not incurred any taxes other than non-
          income taxes incurred in the ordinary course of business consistent
          with past practices of Company and other than as set forth in
          schedule 4.5.(a).

               4.5.(b)  Tax Returns.  Except as set forth on Schedule
          4.5.(b):  (i) all state, foreign, county, local and other tax
          returns required to be filed by or on behalf of Company in any
          jurisdiction required to be listed in Schedule 4.1.(c) or any
          political subdivision thereof, have been timely filed and the taxes
          paid or adequately accrued; (ii) Company has duly withheld and paid
          all taxes which it is required to withhold and pay relating to
          salaries and other compensation heretofore paid to the employees of
          Company; and (iii) Company has not received any notice of
          underpayment of taxes or other deficiency which has not been paid
          and there are outstanding no agreements or waivers extending the
          statutory period of limitations applicable to any tax return or
          report required to have been filed by Company in any jurisdiction
          required to be listed in Schedule 4.1.(c) or any political
          subdivision thereof.

          4.6.  Inventory.  All work-in-process contained in Inventory
   constitutes items in process of production pursuant to contracts or open
   orders taken in the ordinary course of business, from regular customers of
   Company with, to Company's knowledge, no recent history of credit problems
   with respect to Company; neither Company nor, to Company's knowledge, any
   such customer is in material breach of the terms of any obligation to the
   other, and, to Company's knowledge, no valid grounds exist for any set-off
   of amounts billable to such customers on the completion of orders to which
   work-in-process relates.  All work-in-process contained in Inventory is of
   a quality ordinarily produced in accordance with the requirements of the
   orders to which such work-in-process is identified and such work-in-
   process meets all deliverable requirements in all material respects and
   satisfies in all material respects the percentage of completion method of
   revenue recognition (in accordance with GAAP) and all contractual time and
   scope standards.

          4.7.  Absence of Certain Material Changes.  Except as and to the
   extent set forth in Schedule 4.7, since the date of the Recent Balance
   Sheet there has not been:

               4.7.(a)  No Material Adverse Change.  Any material adverse
          change in the financial condition, assets, Liabilities, business or
          operations of Company;

               4.7.(b)  No Material Damage.  Any loss, damage or destruction,
          whether covered by insurance or not, having, or reasonably expected
          to have, a material adverse effect upon the Business or the
          Purchased Assets;

               4.7.(c)  No Nonordinary Commitments.  Any commitment or
          transaction by Company (including, without limitation, any
          borrowing or capital expenditure) other than in the ordinary course
          of business;

               4.7.(d)  No Nonordinary Disposition of Property.  Any sale,
          lease or other transfer or disposition of any properties or assets
          of Company, except for the sale of inventory items in the ordinary
          course of business;

               4.7.(e)  No Indebtedness.  Any indebtedness for borrowed money
          incurred, assumed or guaranteed by Company;

               4.7.(f)  No Liens.  Any Lien made on any of the properties or
          assets of Company other than mechanics' and materialmen's liens
          arising in the ordinary course of business;

               4.7.(g)  Loans and Advances.  Any loan or advance by Company
          (other than advances to employees in the ordinary course of
          business for travel, entertainment or other business expenses in
          accordance with past practice);

               4.7.(h)  Credit and Price Concessions.  Any grant of credit or
          price concessions to any customer on terms or in amounts more
          favorable than those which have been extended to such customer in
          the past, any other change in the terms of any credit or price
          concessions heretofore extended, or any other change of Company's
          policies or practices with respect to the granting of credit or
          price concessions;

               4.7.(i)  No Labor Disputes.  Any labor dispute or disturbance,
          other than routine individual grievances which are not material to
          the financial condition or results of operations of Company;

               4.7.(j)  No Increase in Compensation.  Any increase in the
          compensation, salaries or wages payable or to become payable to any
          employee or agent of Company (including, without limitation, any
          increase or change pursuant to any bonus, pension, profit sharing,
          retirement or other plan or commitment), or any bonus or other
          employee benefit granted, made or accrued;

               4.7.(k)  No Distributions.  Any declaration, setting aside, or
          payment of any dividend or any other distribution in respect of
          Company's equity interests, except for the LLC Distributions; any
          redemption, purchase or other acquisition by Company of any equity
          interest of Company, or any security relating thereto; or any other
          payment to any member of Company as such a member;

               4.7.(l)  No Accounting Change.  Any change in accounting
          methods or practices affecting any of the properties or assets of
          Company;

               4.7.(m)  No Unusual Events.  Any other event or condition not
          in the ordinary course of business of Company; or

               4.7.(n)  Agreements.  Any agreements entered into to do any of
          the foregoing.

          4.8.  Absence of Undisclosed Liabilities.  Except as and to the
   extent specifically disclosed in the Recent Balance Sheet or in Schedule
   4.8 and except for Liabilities not being assumed by Buyer under this
   Agreement, Company does not have any Liabilities, other than commercial
   liabilities and obligations incurred since the date of the Recent Balance
   Sheet in the ordinary course of business and consistent in amount and
   nature with past practice and none of which has or will have a material
   adverse effect on the financial condition or results of operations of
   Company.  Except as and to the extent described in the Recent Balance
   Sheet or in Schedule 4.8 and except for Liabilities not being assumed by
   Buyer under this Agreement, Company has no knowledge of any basis for the
   assertion against Company of any Liability, and there are no
   circumstances, conditions, happenings, events or arrangements, contractual
   or otherwise, which may give rise to such Liabilities, except commercial
   liabilities and obligations incurred in the ordinary course of the
   Business and consistent in amount and nature with past practice.

          4.9.  No Litigation.  Except as set forth in Schedule 4.9, there is
   no Litigation pending or, to Company's knowledge, threatened against
   Company or its manager (in such capacity), the Business or the Purchased
   Assets, nor does Company or Strasser know of any basis for any Litigation. 
   Schedule 4.9 also identifies all Litigation to which Company or its
   manager have been parties since November 13, 1995, including current
   status thereof.  Except as set forth in Schedule 4.9, neither Company, nor
   the Purchased Assets or the Assumed Liabilities is subject to any Order of
   any Government Entity.

          4.10.  Compliance With Laws and Orders.

               4.10.(a)  Compliance.  Except as set forth in Schedule
          4.10.(a), Company (including each and all of its operations,
          practices, properties and assets) is in compliance in all material
          respects with all applicable Laws and Orders, including, without
          limitation, those applicable to discrimination in employment,
          occupational safety and health, trade practices, competition and
          pricing, product warranties, employment, retirement and labor
          relations, product advertising, and, to Company's knowledge,
          storage, use and handling of toxic and chemical substances and
          pollution, discharge, handling, disposal and emission of wastes,
          materials and gases into the environment, other than Laws which, if
          violated by Company would not have a material adverse effect on the
          Business.  Except as set forth in Schedule 4.10.(a), Company has
          not received notice of any violation or alleged violation of, and
          is subject to no Liability for past or continuing violation of, any
          Laws or Orders with respect to the operations of the Business.  All
          reports, registrations and returns required to be filed by Company
          with any Government Entity have been filed, and were accurate and
          complete when filed.  Company has delivered to Buyer copies of all
          reports of Company since November 13, 1995 required under the
          federal Occupational Safety and Health Act of 1970, as amended, and
          under all other applicable health and safety laws and regulations,
          with respect to the operations of the Business.  The deficiencies,
          if any, noted on such reports have been corrected.

               4.10.(b)  Licenses, Permits and Registrations.  Company has
          all licenses, permits, registrations, approvals, authorizations and
          consents of all Government Entities required by applicable Laws to
          be obtained by Company and of all certification organizations
          required for the conduct of the Business and the operation of
          Company's facilities.  All such licenses, permits, approvals,
          authorizations and consents are described in Schedule 4.10.(b), are
          in full force and effect and, to the extent assignable, are
          assignable to Buyer in accordance with the terms hereof.  Except as
          set forth in Schedule 4.10.(b), Company (including its operations,
          properties and assets) is and has been in compliance in all
          material respects with all such permits, registrations, licenses,
          approvals, authorizations and consents.

          4.11.  Title to and Condition of Properties.

               4.11.(a)  Merchantable Title.  Company has good and
          merchantable title to all the Purchased Assets, free and clear of
          all mortgages, liens (statutory or otherwise), security interests,
          claims, pledges, licenses, equities, options, conditional sales
          contracts, assessments, levies, covenants, reservations,
          restrictions, exceptions, limitations, charges or encumbrances of
          any nature whatsoever (collectively, "Liens") except those
          described in Schedule 4.11.(a).  Subject to obtaining the consents
          referred to in Schedule 4.3, none of the Purchased Assets are
          subject to any restrictions with respect to the transferability
          thereof and Company's title thereto will not be affected in any way
          by the transactions contemplated by this Agreement.  Subject to
          obtaining the consents referred to in Schedule 4.3, Company has
          complete and unrestricted power and right to sell, assign, convey
          and deliver the Purchased Assets to Buyer as contemplated hereby. 
          At Closing, Buyer will receive good and merchantable title to all
          the Purchased Assets, free and clear of all Liens of any nature
          whatsoever except the Lien described in Schedule 4.11.(a).

               4.11.(b)  Condition.  Except as set forth in Schedule
          4.11.(b), all tangible property and assets constituting Purchased
          Assets hereunder are in good operating condition and repair,
          ordinary wear and tear excepted, free from any defects (except such
          minor defects as do not interfere with the use thereof in the
          conduct of the normal operations of Company), have been maintained
          consistent with the standards generally followed in the industry
          and are sufficient to carry on the business of Company as conducted
          during the preceding 12 months.  Except as set forth in Schedule
          4.11.(b), to Company's knowledge, all buildings and other
          structures utilized by Company are in good condition and repair and
          have no structural defects or defects affecting the plumbing,
          electrical, sewerage, or heating, ventilating or air conditioning
          systems.

               4.11.(c)  Real Property.  Schedule 1.1.(a) sets forth all real
          property used or occupied by Company (the "Real Property"), and
          Company has delivered copies of all leases thereof (and all
          amendments thereto currently in effect) to Buyer.  Company owns no
          Real Property.  There is no claim of adverse possession or
          prescriptive rights involving any of the Real Property.  Neither
          Company nor Strasser has notice or knowledge of any underground
          storage tanks, or any structural, mechanical, or other defects of
          material significance affecting any Real Property or the systems or
          improvements thereat.

               4.11.(d)  Year 2000 Compliance.  Except as identified on
          Schedule 4.11.(d), none of the personal property, equipment or
          assets owned or utilized by Company, including but not limited to
          computer software, databases, hardware, controls and peripherals,
          has characteristics or qualities that may cause it to fail to (i)
          operate and produce data on and after January 1, 2000 (including
          taking into effect that such year is a leap year), or use data
          based on time periods on and after January 1, 2000 (including
          taking into effect that such year is a leap year), accurately and
          without delay, interruption or error relating to the fact that the
          time at which and the date on which such software is operating is
          on or after 12:00 a.m. on January 1, 2000 (including taking into
          effect that such year is a leap year) and (ii) accept, calculate,
          process, maintain, store and output, accurately and without delay,
          interruption or error, all times or dates, or both, whether before,
          on or after 12:00 a.m. January 1, 2000 (including taking into
          effect that such year is a leap year), and any time periods
          determined or to be determined based on such times or date or both
          (a "Year 2000 Defect").  Except as identified on Schedule 4.11.(d),
          none of the property or assets owned or utilized by Company will
          fail to perform in any material respect or require any repair,
          rewrite, conversion or other adaptation because of, or due in any
          way to, a Year 2000 Defect.  No products sold by Company contain a
          Year 2000 Defect.  Company has no obligations under warranty
          agreements, service agreements or otherwise to rectify a Year 2000
          defect of any customer of Company or to indemnify any customer of
          Company in the event Company experiences a Year 2000 Defect. 
          Company has no knowledge that a vendor or supplier of Company may
          experience a Year 2000 Defect that would have a material adverse
          effect on the Business.  Schedule 4.11.(d) sets forth the measures
          Company has taken to identify potential Year 2000 Defects of
          Company and of customers, suppliers and vendors of Company.

          4.12.  Insurance.  Set forth in Schedule 4.12 is a complete and
   accurate list and description of all policies of fire, liability, product
   liability, and other forms of property or liability insurance presently in
   effect with respect to the Business or the Purchased Assets, true and
   correct copies of which have heretofore been delivered to Buyer.  All such
   policies are valid, outstanding and enforceable policies and provide
   insurance coverage for the properties, assets and operations of Company,
   of the kinds, in the amounts and against the risks customarily maintained
   by organizations similarly situated.  No notice of cancellation or
   termination has been received with respect to any such policy, and Company
   has no knowledge of any act or omission of Company which could result in
   cancellation of any such policy prior to its scheduled expiration date. 
   Company has duly and timely made all claims it has been entitled to make
   under each policy of insurance.  There is no claim by Company pending
   under any such policies as to which coverage has been questioned, denied
   or disputed by the underwriters of such policies, and Company knows of no
   basis for denial of any claim under any such policy.  Company has not
   received any written notice from or on behalf of any insurance carrier
   issuing any such policy that insurance rates therefor will hereafter be
   substantially increased (except to the extent that insurance rates may be
   increased for all similarly situated risks) or that there will hereafter
   be a cancellation or an increase in a deductible (or an increase in
   premiums in order to maintain an existing deductible) or nonrenewal of any
   such policy.  Such policies are sufficient in all material respects for
   compliance by Company with all material requirements of Law and with the
   requirements of all material contracts to which Company is a party.

          4.13.  Contracts and Commitments.

               4.13.(a)  Real Property Leases.  Except as set forth in
          Schedule 1.1.(a), Company has no leases of Real Property.

               4.13.(b)  Personal Property Leases.  Except as set forth in
          Schedule 1.1.(c), Company has no leases of personal property
          involving consideration or other expenditure in excess of $5,000 or
          involving performance over a period of more than three months.

               4.13.(c)  Purchase Commitments.  Company has no purchase
          commitments for inventory items or supplies in excess of three
          months normal usage.

               4.13.(d)  Sales Commitments.  Except as set forth in Schedule
          4.13.(d), Company has no sales contracts or commitments to
          customers which aggregate in excess of $5,000 to any one customer
          (or group of affiliated customers).  Company has no sales contracts
          or commitments except those made in the ordinary course of
          business, at arm's length, and, except as specifically identified
          in Schedule 4.13.(d), no such contracts or commitments are for a
          sales price which would reasonably be expected to result in a loss
          to Company.

               4.13.(e)  Contracts With Affiliates and Certain Others. 
          Company has no agreement, understanding, contract or commitment
          (written or oral) with any Affiliate or any other officer,
          employee, agent or consultant that is not cancelable by Company on
          notice of not longer than 30 days without liability, penalty or
          premium of any nature or kind whatsoever.

               4.13.(f)  Powers of Attorney.  Company has not given a power
          of attorney, which is currently in effect, to any person, firm or
          corporation for any purpose whatsoever.

               4.13.(g)  Loan Agreements.  Except as set forth in Schedule
          4.13.(g), Company is not obligated under any loan agreement,
          promissory note, letter of credit or other evidence of indebtedness
          as a signatory, guarantor or otherwise, which obligation
          constitutes or gives rise or could by its terms, through the giving
          of notice or any other events short of judgment by a court, give
          rise to a lien against any Purchased Asset.

               4.13.(h)  Guarantees.  Except as disclosed on Schedule
          4.13.(h), Company has not guaranteed the payment or performance of
          any other person, firm or corporation.

               4.13.(i)  Contracts Subject to Renegotiation.  Except as
          disclosed on Schedule 4.13(i), Company is not a party to any
          contract with any governmental body which is subject to
          renegotiation.

               4.13.(j)  Restrictive Agreements.  Except as set forth on
          Schedule 4.13.(j), Company is not a party to nor is it bound by any
          agreement prohibiting or restricting Company in its operation of
          the Business from competing in any business or geographical area or
          soliciting customers or otherwise restricting it from carrying on
          the Business anywhere in the world.

               4.13.(k)  Other Material Contracts.  Company has no lease,
          license, contract or commitment of any nature involving
          consideration or other expenditure in excess $5,000, or involving
          performance over a period of more than three months, or which is
          otherwise individually material to the operations of Company,
          except as explicitly described in Schedule 4.13.(k) or in any other
          Schedule.

               4.13.(l)  No Default.  Company is not in default under any
          lease, license, contract or commitment, nor has any event or
          omission occurred which through the passage of time or the giving
          of notice, or both, would constitute a default thereunder or cause
          the acceleration of any of Company's obligations or result in the
          creation of any Lien on any Purchased Asset.  To Company's
          knowledge, no third party is in default under any such lease,
          contract or commitment to which Company is a party, nor has any
          event or omission occurred which, through the passage of time or
          the giving of notice, or both, would constitute a default
          thereunder, or give rise to an automatic termination, or the right
          of discretionary termination thereof.

          4.14.  Employee Benefit Plans.

               4.14.(a)  Terminations, Proceedings, Penalties, etc.  With
          respect to each employee benefit plan (including, without
          limitation, all pension, thrift, savings, profit sharing,
          retirement, incentive bonus or other bonus, medical, dental, life,
          accident insurance, benefit, employee welfare, disability, group
          insurance, stock purchase, stock option, stock appreciation, stock
          bonus, executive or deferred compensation, hospitalization and
          other similar fringe or employee benefit plans, programs and
          arrangements, and any employment or consulting contracts, "golden
          parachutes," collective bargaining agreements, severance agreements
          or plans, vacation and sick leave plans, programs, arrangements and
          policies, including, without limitation, all "employee benefit
          plans" (as defined in Section 3(3) of the Employee Retirement
          Income Security Act of 1974, as amended ("ERISA")), all employee
          manuals, and all written or binding oral statements of policies,
          practices or understandings relating to employment, which are
          provided to, for the benefit of, or relate to, any persons employed
          by Company in its operation of the Business (hereinafter sometimes
          referred to collectively as "Employee Plans/Agreements," and each
          individually as an "Employee Plan/Agreement") that is subject to
          the provisions of Title IV of ERISA and with respect to which
          Company or any of its assets may, directly or indirectly, be
          subject to any Liability, contingent or otherwise, or the
          imposition of any Lien (whether by reason of the complete or
          partial termination of any such plan, the funded status of any such
          plan, any "complete withdrawal" (as defined in Section 4203 of
          ERISA) or "partial withdrawal" (as defined in Section 4205 of
          ERISA) by any person from any such plan, or otherwise):

                      (i)    no such plan has been terminated so as to
               subject, directly or indirectly, any Purchased Assets to any
               Liability or the imposition of any Lien under Title IV of
               ERISA;

                      (ii)   no proceeding has been initiated or threatened
               by any person (including the Pension Benefit Guaranty
               Corporation ("PBGC")) to terminate any such plan;

                      (iii)  no condition or event currently exists or
               currently is expected to occur that could subject, directly or
               indirectly, any Purchased Assets to any Liability or the
               imposition of any Lien under Title IV of ERISA, whether to the
               PBGC or to any other person or otherwise on account of the
               termination of any such plan;

                      (iv)   if any such plan were to be terminated as of the
               Closing Date, no Purchased Assets would be subject, directly
               or indirectly, to any Liability or the imposition of any Lien
               under Title IV of ERISA;

                      (v)    no "reportable event" (as defined in Section
               4043 of ERISA) has occurred with respect to any such plan;

                      (vi)   no such plan which is subject to Section 302 of
               ERISA or Section 412 of the Code has incurred any "accumulated
               funding deficiency" (as defined in Section 302 of ERISA and
               Section 412 of the Code, respectively), whether or not waived;
               and

                      (vii)  no such plan is a multiemployer plan or a plan
               described in Section 4064 of ERISA.

               4.14.(b)  Prohibited Transactions, etc.  There have been no
          "prohibited transactions" within the meaning of Section 406 or 407
          of ERISA or Section 4975 of the Code for which a statutory or
          administrative exemption does not exist with respect to any
          Employee Plan/Agreement, and no event or omission has occurred in
          connection with which the Business or any of the Purchased Assets
          or any Employee Plan/Agreement, directly or indirectly, could be
          subject to any liability under ERISA, the Code or any other Law or
          Order applicable to any Employee Plan/Agreement, or under any
          agreement, instrument, statute, Law or Order pursuant to which
          Company has agreed to indemnify or is required to indemnify any
          person against liability incurred under any such Law or Order.  The
          consummation of the transactions contemplated by this Agreement,
          will not result in any prohibited transaction described in Section
          406 of ERISA or Section 4975 of the Code for which an exemption is
          not available.

               4.14.(c)  Controlled Group; Affiliated Service Group; Leased
          Employees.  Company is not and never has been a member of a
          controlled group of corporations as defined in Section 414(b) of
          the Code or in common control with any unincorporated trade or
          business as determined under Section 414(c) of the Code.  Company
          is not and never has been a member of an "affiliated service group"
          within the meaning of Section 414(m) of the Code.  There are not
          and never have been any leased employees within the meaning of
          Section 414(n) of the Code who perform services for the Business,
          and no individuals are expected to become leased employees with the
          passage of time.

          4.15.  Trade Rights.  Schedule 4.15 lists all Trade Rights of the
   type described in clauses (i), (ii), (iii) or (iv) of Section 1.1.(d) in
   which Company has any interest, specifying whether such Trade Rights are
   owned, controlled, used or held (under license or otherwise) by Company,
   and also indicating which of such Trade Rights are registered.  All Trade
   Rights shown as registered in Schedule 4.15 have been properly registered,
   all pending registrations and applications have been properly made and
   filed and all annuity, maintenance, renewal and other fees relating to
   registrations or applications are current.  In order to conduct the
   Business, as such is currently being conducted or proposed to be
   conducted, Company does not require any Trade Rights that it does not
   already have.  Company is not infringing and has not infringed any Trade
   Rights of another in the operation of the Business, nor, to Company's
   knowledge, is any other person infringing the Trade Rights of Company. 
   Except as set forth on Schedule 4.15, Company has not granted any license
   or made any assignment of any Trade Right listed on Schedule 4.15, and no
   other person has any right to use any such Trade Right.  Except as set
   forth on Schedule 4.15, Company does not pay any royalties or other
   consideration for the right to use any Trade Rights of others.  There is
   no Litigation pending or, to Company's knowledge, threatened to challenge
   Company's right, title and interest with respect to its continued use and
   right to preclude others from using any Trade Rights of Company.  All
   registered Trade Rights of Company are valid, enforceable and in good
   standing and all other Trade Rights of Company are valid, enforceable and
   in good standing to the extent of common law rights with respect thereto
   and, to the knowledge of Company, there are no equitable defenses to
   enforcement based on any act or omission of Company.  The consummation of
   the transactions contemplated by this Agreement will not alter or impair
   any Trade Rights of Company.

          4.16.  Major Customers and Suppliers.

               4.16.(a)  Major Customers.  Company has previously delivered
          to Buyer a list of all customers of Company which accounted for
          $5,000 or more of net sales during the two (2) most recent fiscal
          years.  Neither Company nor Strasser has any knowledge or
          information of any facts indicating, nor any other reason to
          believe, that any of such listed customers will not in the future
          contract for services.

               4.16.(b)  Major Suppliers.  Schedule 4.16.(b) contains a list
          of the 20 largest suppliers to Company for each of the last two
          fiscal years (determined on the basis of the total dollar amount of
          purchases) showing the total dollar amount of purchases from each
          such supplier during each such year.  Neither Company nor any
          Member has any knowledge or information of any facts indicating,
          nor any other reason to believe, that any of the suppliers listed
          on Schedule 4.16.(b) will not continue to be suppliers to the
          Business after the Closing.

          4.17.  Warranty.  Schedule 4.17 contains a true, correct and
   complete copy of Company's standard warranty or warranties for sales of
   products of Company and services rendered by Company and, except as stated
   in Schedule 4.17, there are no warranties, commitments or obligations with
   respect to the return, repair, rework or replacement of products or
   services of Company.  Schedule 4.17 sets forth the estimated aggregate
   annual cost to Company of performing warranty obligations for customers of
   Company for each of the three (3) preceding fiscal years and the current
   fiscal year to the date of the Recent Balance Sheet.

          4.18.  Affiliates' Relationships to Company.

               4.18.(a)  Contracts With Affiliates.  All leases, contracts,
          agreements or other arrangements between Company and any Affiliate
          are described on Schedule 4.18.(a).

               4.18.(b)  No Adverse Interests.  Except as set forth in
          Schedule 4.18.(b), no Affiliate has any direct or indirect interest
          in (i) any entity which does business with Company in connection
          with the operation of, or is competitive with, the Business, or
          (ii) any property, asset or right which is used by Company in the
          conduct of the Business.

          4.19.  Accounts Receivable; Costs in Excess of Billings.  All
   accounts receivable and costs in excess of billings of Company reflected
   on the Recent Balance Sheet, and as incurred in the normal course of
   business since the date thereof, represent arm's length sales actually
   made in the ordinary course of business; to Company's knowledge, are
   collectible (net of the reserves shown on the Recent Balance Sheet for
   doubtful accounts) in the ordinary course of business without the
   necessity of commencing legal proceedings; to Company's knowledge, are
   subject to no counterclaim or setoff; and except as set forth on Schedule
   4.19, are not in dispute.  Schedule 4.19 contains an aged schedule of
   accounts receivable included in the Recent Balance Sheet.  All accounts
   receivable and costs in excess of billings of Company reflected on the
   Closing Balance Sheet will represent arm's length sales actually made in
   the ordinary course of business.

          4.20.  Labor Matters.  Except as set forth in Schedule 4.20, since
   November 13, 1995 Company has not experienced any labor disputes, union
   organization attempts or any work stoppage due to labor disagreements in
   connection with its business.  Except to the extent set forth in Schedule
   4.20, (a) Company is in compliance in all material respects with all
   applicable laws respecting employment and employment practices, terms and
   conditions of employment and wages and hours, and is not engaged in any
   unfair labor practice; (b) there is no unfair labor practice charge or
   complaint against Company pending or, to Company's knowledge, threatened;
   (c) there is no labor strike, dispute, request for representation,
   slowdown or stoppage actually pending or, to Company's knowledge,
   threatened against or affecting Company nor, to Company's knowledge, any
   secondary boycott with respect to products of Company; (d) no question
   concerning representation has been raised or is, to Company's knowledge,
   threatened respecting the employees of Company; (e) no grievance which
   might have a material adverse effect on Company, nor any arbitration
   proceeding arising out of or under collective bargaining agreements, is
   pending and, to Company's knowledge, no such claim therefor exists; and
   (f) there are no administrative charges or court complaints against
   Company concerning alleged employment discrimination or other employment
   related matters pending or, to Company's knowledge, threatened before the
   U.S. Equal Employment Opportunity Commission or any Government Entity.

          4.21.  Member List.  Schedule 4.21 sets forth a complete list of
   all the holders of equity interests of Company issued and outstanding on
   the date hereof, together with the number of such interests held by each
   member.

          4.22.  Employment Compensation.  Schedule 4.22 contains a true and
   correct list of all salaried or commission based employees who are listed
   on Schedule 6.7 to whom Company is paying compensation, including bonuses
   and incentives; and in the case of salaried employees such list identifies
   the current annual rate of compensation for each such employee and in the
   case of commission employees identifies certain reasonable ranges of rates
   and the number of such employees falling within each such range.

          4.23.  No Brokers or Finders.  Except as set forth on Schedule
   4.24, neither Company nor any of its Members, managers, employees or
   agents have retained, employed or used any broker or finder in connection
   with the transaction provided for herein or in connection with the
   negotiation thereof.

          4.24.  Disclosure.  No representation or warranty by Company in
   this Agreement, nor any statement, certificate, schedule or exhibit hereto
   furnished or to be furnished by or on behalf of Company pursuant to this
   Agreement or in connection with transactions contemplated hereby, contains
   or shall contain any untrue statement of material fact or omits or shall
   omit a material fact necessary to make the statements contained therein
   not misleading.  All statements and information contained in any
   certificate, instrument, Disclosure Schedule or document delivered by or
   on behalf of Company shall be deemed representations and warranties by
   Company.

          4.25.       Data Merger.  Anything contained herein to the contrary
   notwithstanding, Company makes no representation and warranty with respect
   to whether Company's data and response scales can be merged with and into
   Buyer's source data, and neither Company nor Strasser shall have any
   liability to Buyer in the event that such merger or any part thereof shall
   not occur or be able to occur.

   5.     REPRESENTATIONS AND WARRANTIES OF BUYER

          Buyer makes the following representations and warranties to Company
   and Members, each of which is true and correct on the Closing Date, shall
   be unaffected by any investigation heretofore or hereafter made by Company
   or any notice to Company, and shall survive the Closing of the
   transactions provided for herein.

          5.1.  Corporate.

               5.1.(a)  Organization.  Buyer is a corporation duly organized,
          validly existing and in good standing under the laws of the State
          of Wisconsin.

               5.1.(b)  Corporate Power.  Buyer has all requisite corporate
          power to enter into this Agreement and the other documents and
          instruments to be executed and delivered by Buyer and to carry out
          the transactions contemplated hereby and thereby.

          5.2.  Authority.  The execution and delivery of this Agreement and
   the other documents and instruments to be executed and delivered by Buyer
   pursuant hereto and the consummation of the transactions contemplated
   hereby and thereby have been duly authorized by the Board of Directors of
   Buyer.  No other corporate act or proceeding on the part of Buyer or its
   shareholders is necessary to authorize this Agreement or the other
   documents and instruments to be executed and delivered by Buyer pursuant
   hereto or the consummation of the transactions contemplated hereby and
   thereby.  This Agreement constitutes, and when executed and delivered, the
   other documents and instruments to be executed and delivered by Buyer
   pursuant hereto will constitute, valid and binding agreements of Buyer,
   enforceable in accordance with their respective terms, except insofar as
   such enforceability may be limited by applicable bankruptcy, insolvency,
   reorganization, moratorium, or similar laws affecting creditors' rights
   generally, and by general equitable principles.

          5.3.  No Violation.  Neither the execution and delivery of this
   Agreement or the other documents and instruments to be executed and
   delivered by Buyer pursuant hereto, nor the consummation by Buyer of the
   transactions contemplated hereby and thereby (a) will violate any Law or
   Order applicable to Buyer or (b) will require any authorization, consent,
   approval, exemption or other action by or notice to any Government Entity
   (including, without limitation, under any "plant-closing" or similar law).

          5.4.  No Brokers or Finders.  Neither Buyer nor any of its
   directors, officers, employees or agents have retained, employed or used
   any broker or finder in connection with the transaction provided for
   herein or in connection with the negotiation thereof.

          5.5.  Disclosure.  No representation or warranty by Buyer in this
   Agreement, nor any statement, certificate, schedule, document or exhibit
   hereto furnished or to be furnished by or on behalf of Buyer pursuant to
   this Agreement or in connection with transactions contemplated hereby,
   contains or shall contain any untrue statement of material fact or omits
   or shall omit a material fact necessary to make the statements contained
   therein not misleading.

          5.6.  SEC Reports.  Buyer has timely filed with the Securities and
   Exchange Commission (the "SEC") all forms, reports and definitive proxy
   statements required to be filed by Buyer with the SEC under the Securities
   Exchange Act of 1934, as amended (the "Exchange Act"), from October 10,
   1997 until the date hereof (the "SEC Reports").  As of their respective
   dates, the SEC Reports complied in all material respects with the
   requirements of the Exchange Act and the rules and regulations of the SEC
   promulgated thereunder applicable to such SEC Reports, and none of the SEC
   Reports contained any untrue statement of material fact or omitted to
   state a material fact required to be stated therein or necessary to make
   the statements therein, in light of the circumstances under which they
   were made, not misleading.

   6.     RELATED MATTERS

          6.1.  Noncompetition; Confidentiality.  Subject to the Closing, and
   as an inducement to Buyer to execute this Agreement and complete the
   transactions contemplated hereby, and in order to preserve the goodwill
   associated with the Business being acquired pursuant to this Agreement,
   and in addition to and not in limitation of any covenants contained in any
   agreement executed and delivered pursuant to Section 6.2, Company, and,
   with respect to Section 6.1.(b), each Member, hereby covenant and agree as
   follows:

               6.1.(a)  Covenant Not to Compete.  For a period of two (2)
          years from the later of the Closing Date or the termination of the
          employment of Strasser by Buyer, Company and Strasser will not,
          directly or indirectly:

                      (i)  engage in, continue in or carry on any business
               which competes with the Business, or is substantially similar
               thereto, including owning or controlling any financial
               interest in any corporation, partnership, firm or other form
               of business organization which is so engaged;

                      (ii)  consult with, advise or assist in any way,
               whether or not for consideration, any corporation,
               partnership, firm or other business organization which is now
               or becomes a competitor of Buyer in any aspect with respect to
               the Business, including, but not limited to, advertising or
               otherwise endorsing the products of any such competitor;
               soliciting customers or otherwise serving as an intermediary
               for any such competitor; loaning money or rendering any other
               form of financial assistance to or engaging in any form of
               business transaction on other than an arms' length basis with
               any such competitor; 

                      (iii)  solicit for employment any Affected Employee (as
               hereinafter defined) or person who is or was employed by Buyer
               during the then immediately preceding twelve (12) months, or
               actively induce or otherwise assist any other person or entity
               in soliciting for employment any Affected Employee or person
               who is or was employed by Buyer during the then immediately
               preceding twelve (12) months, without the prior written
               consent of Buyer;

                      (iv)  solicit, request or seek any business from any
               then current client, customer or vendor of the Business or
               Buyer or from any client, customer or vendor of the Business
               or Buyer during the two-year period prior to the Closing Date
               (with respect to Company) or the two-year period prior to
               Strasser's termination of employment by Buyer (with respect to
               Strasser), or request, induce or advise any such clients,
               customers and vendors to withdraw, curtail or cancel their
               business with the Business or Buyer; or

                      (v)  engage in any practice the purpose of which is to
               evade the provisions of this covenant not to compete;

          provided, however, that the foregoing shall not prohibit the
          ownership of securities of corporations which are listed on a
          national securities exchange or traded in the national
          over-the-counter market in an amount which shall not exceed 5% of
          the outstanding shares of any such corporation.  The parties agree
          that, since the scope of the Business and the business of Buyer is
          being, and will continue to be, carried on throughout the United
          States, the geographic scope of this covenant not to compete shall
          extend throughout each state in the United States where the
          Business or the business of Buyer (i) is being conducted as of the
          Closing Date (with respect to Company) or at the date of
          termination of Strasser's employment by Buyer (with respect to
          Strasser) or (ii) was conducted by the Business or Buyer during the
          twelve (12) months immediately preceding the Closing Date (with
          respect to Company) or the date of termination of Strasser's
          employment by Buyer (with respect to Strasser).  The parties agree
          that Buyer may sell, assign or otherwise transfer this covenant not
          to compete, in whole or in part, to any person, corporation, firm
          or entity that purchases all or part of the Business or the
          Purchased Assets.  In the event a court of competent jurisdiction
          determines that the provisions of this covenant not to compete are
          excessively broad as to duration, geographical scope or activity,
          it is expressly agreed that this covenant not to compete shall be
          construed so that the remaining provisions shall not be affected,
          but shall remain in full force and effect, and any such over broad
          provisions shall be deemed, without further action on the part of
          any person, to be modified, amended and/or limited, but only to the
          extent necessary to render the same valid and enforceable in such
          jurisdiction.

               6.1.(b)  Covenant of Confidentiality.  Company and each Member
          shall not at any time subsequent to the Closing Date, except as
          explicitly requested by Buyer, (i) use for any purpose, (ii)
          disclose to any person, or (iii) keep or make copies of documents,
          tapes, discs or programs containing, any confidential information
          concerning the Business, the Purchased Assets or the Assumed
          Liabilities, except those described in Sections 1.2.(c) and 1.2.(e)
          or those reasonably required to perform obligations under this
          Agreement or relating to Liabilities not Assumed Liabilities
          hereunder.  For purposes hereof, "confidential information" shall
          mean and include, without limitation, all Trade Rights which are
          Purchased Assets, all client or customer lists and client or
          customer information of the Business, and all formulas, patterns,
          compilations, programs, devices, methods, techniques, processes,
          computer databases, questionnaire instruments, scoring algorithms,
          reporting formats, source codes, computer codes, designs, programs
          and other computer software, technical information, sales and
          marketing methods and ideas and other materials and information
          relating to the products, services and business of Company or the
          clients or prospective clients thereof, not previously disclosed to
          the public directly by Company.

               6.1.(c)  Equitable Relief for Violations.  Company and each
          Member agree that the provisions and restrictions contained in this
          Section 6.1 are necessary to protect the legitimate continuing
          interests of Buyer in acquiring the Business through the purchase
          of the Purchased Assets and the assumption of the Assumed
          Liabilities, and that any violation or breach of these provisions
          will result in irreparable injury to Buyer for which a remedy at
          law would be inadequate and that, in addition to any relief at law
          which may be available to Buyer for such violation or breach and
          regardless of any other provision contained in this Agreement,
          Buyer shall be entitled to injunctive and other equitable relief as
          a court may grant after considering the intent of this Section 6.1.

          6.2.  Employment and Noncompetition Agreements.  On the Closing
   Date, Company shall cause to be delivered to Buyer an Employment
   Agreement, substantially in the form of Exhibit A hereto, duly executed by
   Strasser and within ten days following the Closing Date, Company and
   Strasser shall use their best efforts to cause to be delivered to Buyer a
   Noncompetition and Confidentiality Agreement, substantially in the form of
   Exhibit B hereto, duly executed by Susan Ashley.

          6.3.  Use of Name.  Following the Closing Date, neither Company nor
   any Affiliate shall, without the prior written consent of Buyer, make any
   use of the name "Healthcare Research Systems," the letters "HRS" or any
   other names confusingly similar thereto, except as may be necessary for
   Company to pay its liabilities, prepare tax returns and other reports, and
   to otherwise wind up and conclude its business.

          6.4.  Access to Information and Records.  After the Closing Date,
   each party will afford the other party, its counsel, accountants and other
   representatives, during normal business hours, reasonable access to the
   books, records and other data in such party's possession relating directly
   or indirectly to the properties, liabilities or operations of the
   Business, with respect to periods prior to the Closing, and the right to
   make copies and extracts therefrom, to the extent that such access may be
   reasonably required by the requesting party for any proper business
   purpose.  Each party agrees for a period extending six (6) years after the
   Closing not to destroy or otherwise dispose of any such records without
   first offering in writing to surrender such records to the other party,
   which party shall have ten (10) days after receipt of such offer to agree
   in writing to take possession thereof.

          6.5.  Change of Name.  Concurrently with the Closing Date, Company
   shall change its name to a new name bearing no resemblance to its present
   name so as to permit the use of its present name by Buyer.

          6.6.  Employees.  

               6.6.(a)  Affected Employees.  Buyer will offer employment to
          the employees of Company set forth on Schedule 6.6.  "Affected
          Employees" shall mean employees of Company set forth on such
          Schedule 6.6 who accept Buyer's offer and become employed by Buyer
          immediately after the Closing Date.  Buyer will honor the Affected
          Employees length of service with Company for purposes of
          eligibility and vesting in Buyer's retirement and vacation plans
          and their accrued paid time off.

               6.6.(b)  Retained Responsibilities.  Company agrees to
          satisfy, or cause its insurance carriers to satisfy, all claims for
          benefits, whether insured or otherwise (including, but not limited
          to, workers' compensation, life insurance, medical and disability
          programs), under Company's employee benefit programs brought by, or
          in respect of, Affected Employees and other employees and former
          employees of Company, which claims arise out of events occurring on
          or prior to the Closing Date, in accordance with the terms and
          conditions of such programs or applicable workers' compensation
          statutes without interruption as a result of the employment by
          Buyer of any such employees after the Closing Date.

               6.6.(c)  Payroll Tax.  Company agrees to make a clean cut-off
          of payroll and payroll tax reporting with respect to the Affected
          Employees paying over to the federal, state and city governments
          those amounts respectively withheld or required to be withheld for
          periods ending on or prior to the Closing Date.  Company also
          agrees to issue, by the date prescribed in IRS Regulations, Forms
          W-2 for wages paid through the Closing Date for all Company
          employees other than Affected Employees.  Except as set forth in
          this Agreement, Buyer shall be responsible for all payroll and
          payroll tax obligations on and after the Closing Date for Affected
          Employees.  Company and Buyer agree to fully cooperate, supply all
          required information and documents in the form requested by the
          requesting party, timely file all appropriate forms and documents
          and take all action reasonably required under Section 5 ("Alternate
          Procedure") of IRS Rev. Proc. 96-60, 1996-2 C.B. 399, for the 1998
          calendar year (pursuant to which, among other things, Buyer will
          file Forms W-2 for the Affected Employees for the entire 1998
          calendar year).

               6.6.(d)  Termination Benefits.  Except for any guarantees
          identified in Section 2.2.(j), Buyer shall be solely responsible
          for, and shall pay or cause to be paid, severance payments and
          other termination benefits, if any, to Affected Employees who may
          become entitled to such benefits by reason of any events occurring
          after the Closing Date.  If any action on the part of Company prior
          to the Closing, or if the sale to Buyer of the business and assets
          of Company pursuant to this Agreement or the transactions
          contemplated hereby, or if the failure by Buyer to hire as a
          permanent employee of Buyer any employee of Company, shall directly
          or indirectly result in any Liability (i) for severance payments or
          termination benefits or (ii) by virtue of any state, federal or
          local "plant-closing" or similar law, such Liability shall be the
          sole responsibility of Company, and Company and Strasser shall,
          jointly and severally, indemnify and hold harmless Buyer against
          such Liability.

          6.7.  No Dissolution of Company.  On or before the 90th day after
   the Closing, the Members shall, and Company shall cause the Members to,
   amend the Operating Agreement of Company dated November 9, 1995, as
   amended (the "Operating Agreement"), to delete clause (b) of Section 2.7
   thereof in its entirety.  Notwithstanding the remaining provisions of
   Section 2.7 of the Operating Agreement, the Members shall, and Company
   shall cause the Members to, take all actions necessary so as to not
   dissolve Company for a period of eighteen (18) months after the Closing
   Date.

          6.8.  Further Actions.  Subject to the terms and conditions hereof,
   Company and Buyer shall use their commercially reasonable efforts to take,
   or cause to be taken, all action and to do, or cause to be done, and to
   cooperate fully with each other with respect to, all things necessary,
   proper or advisable to consummate and make effective the transactions
   contemplated by this Agreement, including using all commercially
   reasonable efforts to obtain after the Closing Date all licenses, permits,
   consents, approvals, authorizations, qualifications and orders of
   governmental authorities and parties to Contracts with Company that are
   necessary for the consummation of the transactions contemplated by this
   Agreement; provided, however, that none of the Company, its Affiliates,
   Buyer or Buyer's affiliates (as defined in Section 9.1) shall be required
   to (i) make any material payments or (ii) enter into or amend any
   contractual arrangements in connection with any obligations of any of them
   contained in this Section 6.8 in a manner that is materially
   disadvantageous to the Business.  With regard to consents from third
   parties to the Contracts described in Schedule 4.3, Company shall initiate
   contact to obtain such consents only in conjunction and cooperation with
   Buyer.

          6.9.  Accounts Receivable; Costs in Excess of Billings.  Following
   the Closing Date, Buyer shall exercise commercially reasonable efforts to
   collect the accounts receivable and costs in excess of billings of Company
   reflected on the Closing Balance Sheet that are included in the Purchased
   Assets.  Notwithstanding anything contained in this Section 6.9 to the
   contrary, Buyer shall undertake collection efforts in substantially the
   same manner following the Closing Date as is customary in the collection
   of accounts receivable and costs in excess of billings arising in Buyer's
   own business prior to the Closing Date, provided that Buyer shall not be
   required to file suit, employ the services of a collection agency or
   commence any other official proceeding in order to collect any delinquent
   accounts included in the accounts receivable and/or costs in excess of
   billings.  Amounts collected from a client shall be applied first to the
   specific invoices with respect to which they are submitted as payment if
   correlation of specific invoices with payments is possible, but in all
   instances where there is reasonable uncertainty regarding the invoice to
   which a payment relates, amounts collected from a client shall be applied
   to the oldest accounts first, unless Buyer or Company shall have received
   notice of a bona fide dispute with respect to such accounts.  If any of
   such accounts receivable and costs in excess of billings have not been
   collected by Buyer on or prior to December 31, 1998 and the amount of the
   Additional Payment is reduced pursuant to Section 3.6.(b) as result
   thereof, then Buyer shall assign to the Company for collection the
   uncollected accounts receivable and costs in excess of billings used to
   reduce the amount of the Additional Payment.  If Buyer subsequently
   receives a payment with respect to any accounts receivable and/or costs in
   excess of billings that have been assigned to Company pursuant to this
   Section, then Buyer shall promptly remit such payment to Company. 

   7.     CONDITIONS PRECEDENT TO BUYER'S OBLIGATIONS

          Each and every obligation of Buyer to be performed on the Closing
   Date shall be subject to the satisfaction (or waiver by Buyer) prior to or
   on the Closing Date of each of the following conditions:

          7.1.  Representations and Warranties True on the Closing Date. 
   Each of the representations and warranties made by Company in this
   Agreement, and the statements contained in the Disclosure Schedule or in
   any instrument, list, certificate or writing delivered by Company pursuant
   to this Agreement, shall be true and correct at and as of the Closing
   Date.

          7.2.  Compliance With Agreement.  Company and Members shall have
   performed and complied in all material respects with all of their
   agreements and obligations under this Agreement which are to be performed
   or complied with by them prior to or on the Closing Date, including the
   delivery of the closing documents specified in Section 10.1.

          7.3.  Absence of Litigation.  No Litigation shall have been
   commenced or threatened, and no investigation by any Government Entity
   shall have been commenced, against Buyer, Company or any of the
   affiliates, officers or directors of any of them, with respect to the
   transactions contemplated hereby.

          7.4.  Consents and Approvals.  All approvals, consents and waivers
   that are required to effect the transactions contemplated hereby shall
   have been received, and executed counterparts thereof shall have been
   delivered to Buyer prior to the Closing Date.  Notwithstanding the
   foregoing, receipt of the consent of any third party to the assignment of
   an Assumed Contract which is not (and is not required to be) disclosed in
   the Disclosure Schedule shall not be a condition to Buyer's obligation to
   close hereunder, provided that the aggregate of all such Contracts does
   not represent, in the reasonable opinion of Buyer, a material portion of
   the sales or expenditures of the Business.  

          7.5.  Due Diligence Investigation; No Material Adverse Change. 
   Buyer's due diligence investigation of Company and the Financial
   Statements shall not have disclosed any material misstatement or omission
   with respect to the Financial Statements or any condition, event or
   occurrence which, in the reasonable opinion of Buyer, materially adversely
   affects, or is reasonably likely to materially adversely affect, the
   financial condition, assets, liabilities, business, prospects or
   operations of Company.  There shall have been no material adverse change,
   in the reasonable opinion of Buyer, in the financial condition, assets,
   liabilities, business, prospects or operation of Company since the Recent
   Balance Sheet.

          7.6.  General Release.  On the Closing Date, The Ohio State
   University shall deliver, and Company and Members shall cause The Ohio
   State University to deliver, a general release to Buyer, in form and
   substance satisfactory to Buyer and its counsel, releasing Buyer, Company
   and their directors, officers, members, managers, agents and employees
   from all claims to any Purchased Assets and from all Liabilities to the
   Closing Date, except for the payment by Company or Strasser of the
   "Seller's Share" pursuant to and in accordance with the Ohio State
   Agreement.

   8.     CONDITIONS PRECEDENT TO COMPANY'S OBLIGATIONS

          Each and every obligation of Company and Members to be performed on
   the Closing Date shall be subject to the satisfaction (or waiver by
   Company and Strasser) prior to or on the Closing Date of the following
   conditions:

          8.1.  Representations and Warranties True on the Closing Date. 
   Each of the representations and warranties made by Buyer in this Agreement
   shall be true and correct at and as of the Closing Date.

          8.2.  Compliance With Agreement.  Buyer shall have performed and
   complied in all material respects with all of its agreements and
   obligations under this Agreement which are to be performed or complied
   with by Buyer prior to or on the Closing Date, including the delivery of
   the closing documents specified in Section 10.2.

          8.3.  Absence of Litigation.  No Litigation shall have been
   commenced or threatened, and no investigation by any Government Entity
   shall have been commenced, against Buyer, Company or any of the
   affiliates, officers or directors of any of them, with respect to the
   transactions contemplated hereby; provided that the obligations of Company
   shall not be affected unless there is a reasonable likelihood that as a
   result of such action, suit, proceeding or investigation Company will be
   unable to retain substantially all the consideration to which it is
   entitled under this Agreement.

   9.     INDEMNIFICATION

          9.1.  By Company and Strasser.  Subject to the terms and conditions
   of this Article 9, Company and Strasser, jointly and severally, hereby
   agree to indemnify, defend and hold harmless Buyer, and its directors,
   officers, employees, agents and controlled and controlling persons
   (hereinafter "Buyer's affiliates"), from and against all Claims (as
   hereinafter defined) asserted against, resulting to, imposed upon, or
   incurred by Buyer, Buyer's affiliates, the Business or the Purchased
   Assets, directly or indirectly, by reason of, arising out of or resulting
   from (a) the inaccuracy or breach of any representation or warranty of
   Company or Strasser contained in or made pursuant to this Agreement
   (regardless of whether such breach is deemed "material"); (b) the breach
   of any covenant of Company or any Member contained in this Agreement
   (regardless of whether such breach is deemed "material"); (c) any Claim
   against Buyer or the Purchased Assets relating to any product or service
   warranty, rework, return or refund Liabilities of Company or the Business
   on products produced, or services rendered, by Company prior to the
   Closing Date; or (d) any Claim of or against Buyer, the Purchased Assets
   or Company not specifically assumed by Buyer pursuant hereto.  As used in
   this Article 9, the term "Claim" shall include (i) all Liabilities; (ii)
   all losses, damages (including, without limitation, consequential
   damages), judgments, awards, settlements, costs and expenses (including,
   without limitation, interest (including prejudgment interest in any
   litigated matter), penalties, court costs and attorneys fees and
   expenses); and (iii) all demands, claims, actions, costs of investigation,
   causes of action, proceedings and assessments, whether or not ultimately
   determined to be valid.

          9.2.  By Buyer.  Subject to the terms and conditions of this
   Article 9, Buyer hereby agrees to indemnify, defend and hold harmless
   Company and Members, their managers, officers, employees, agents and
   controlling persons, from and against all Claims asserted against,
   resulting to, imposed upon or incurred by any such person, directly or
   indirectly, by reason of or resulting from (a) the inaccuracy or breach of
   any representation or warranty of Buyer contained in or made pursuant to
   this Agreement (regardless of whether such breach is deemed "material");
   (b) the breach of any covenant of Buyer contained in this Agreement
   (regardless of whether such breach is deemed "material"); (c) all Claims
   of or against Company specifically assumed by Buyer pursuant hereto; or
   (d) the obligations of Company or Strasser to Susan Ashley and Robert
   Schauer with respect to their base salary guarantee for a period of 15
   months following the Closing less any base salary paid by Buyer to such
   individuals following the Closing; provided that if such individuals
   terminate their employment with Buyer during such 15 month period, then
   Buyer shall have no indemnification obligation under this clause (d).

          9.3.  Indemnification of Third-Party Claims.  The obligations and
   liabilities of any party to indemnify any other under this Article 9 with
   respect to Claims relating to third parties shall be subject to the
   following terms and conditions:

               9.3.(a)  Notice and Defense.  The party or parties to be
          indemnified (whether one or more, the "Indemnified Party") will
          give the party from whom indemnification is sought (the
          "Indemnifying Party") prompt written notice of any such Claim, and
          the Indemnifying Party will undertake the defense thereof by
          representatives chosen by it upon written notice to the Indemnified
          Party.  Failure of the Indemnified Party to give such notice shall
          not affect the Indemnifying Party's duty or obligations under this
          Article 9, except to the extent the Indemnifying Party is
          prejudiced thereby.  If the Indemnifying Party undertakes the
          defense of any such Claim, then the Indemnifying Party shall be
          deemed to accept that it has an indemnification obligation to the
          Indemnified Party under this Article 9 with respect to such Claim. 
          So long as the Indemnifying Party is defending any such Claim
          actively and in good faith, the Indemnified Party shall not settle
          such Claim.  The Indemnified Party shall make available to the
          Indemnifying Party or its representatives all records and other
          materials required by them and in the possession or under the
          control of the Indemnified Party, for the use of the Indemnifying
          Party and its representatives in defending any such Claim, and
          shall in other respects give reasonable cooperation in such
          defense.

               9.3.(b)  Failure to Defend.  If the Indemnifying Party, within
          10 days after receipt by the Indemnifying Party of notice of any
          such Claim (or sooner if the nature of the Claim so requires),
          fails to defend such Claim actively and in good faith, the
          Indemnified Party will (upon further notice to the Indemnifying
          Party) have the right to undertake the defense, compromise or
          settlement of such Claim, or consent to the entry of a judgment
          with respect to such Claim, on behalf of and for the account and
          risk of the Indemnifying Party, and the Indemnifying Party shall
          thereafter have no right to challenge the Indemnified Party's
          defense, compromise, settlement or consent to judgment.

               9.3.(c)  Indemnified Party's Rights.  Anything in this Section
          9.3 to the contrary notwithstanding, (i) if there is a reasonable
          probability that a Claim may materially and adversely affect the
          Indemnified Party other than as a result of money damages or other
          money payments, the Indemnified Party shall have the right to
          defend, compromise or settle such Claim, and (ii) the Indemnifying
          Party shall not, without the written consent of the Indemnified
          Party, settle or compromise any Claim or consent to the entry of
          any judgment which does not include as an unconditional term
          thereof the giving by the claimant or the plaintiff to the
          Indemnified Party of a release from all Liability in respect of
          such Claim.

          9.4.  Payment.  The Indemnifying Party shall promptly pay the
   Indemnified Party any amount due under this Article 9.  The right to
   pursue Claims under any one or more provisions of this Article 9 shall not
   be exclusive of any other rights or remedies at law or equity which the
   Indemnified Party may have against the Indemnifying Party under this
   Article 9.

               9.4.(a)  Set-Off.  At the option of the Indemnified Party,
          such Claim may be satisfied (or partially satisfied) by the
          Indemnified Party setting off any Claim amount against other
          amounts owed to the Indemnifying Party by the Indemnified Party,
          including, without limitation, the portion of the Fixed Purchase
          Price paid on the first anniversary of the Closing Date and/or any
          Additional Payment pursuant to Section 3.4.  Prior to any such set-
          off, the Indemnified Party shall provide the Indemnifying Party
          with at least 10 days advance notice of such intention to exercise
          such set-off rights.  Such notice shall include a description of
          the Claim, including the amount thereof, and the method by which
          the Indemnified Party intends to exercise such set-off rights.  If,
          during such 10-day period, the Indemnifying Party objects to the
          exercise of such set-off rights, the Indemnifying Party shall
          notify the Indemnified Party of such objection in writing, and
          shall describe the basis for such objection and the amount of the
          Claim as to which the Indemnifying Party does not believe should be
          subject to such set-off rights.  Upon receipt of such notice of
          objection, both the Indemnified Party and the Indemnifying Party
          shall use all reasonable efforts to cooperate and arrive at a
          mutually acceptable resolution of such dispute within the next 30
          days.  If a mutually acceptable resolution cannot be reached
          between the Indemnified Party and the Indemnifying Party within
          such 30-day period, either party may submit the dispute for
          resolution by arbitration as provided for in Article 11.  During
          the pendency of any dispute under this Section 9.4.(a), the Claim
          amounts owed to the Indemnifying Party by the Indemnified Party
          which are the subject of the disputed set-off shall be withheld
          from payment until the dispute is finally resolved.  If it is
          finally determined that all or a portion of such withheld amount
          was not owed to the Indemnified Party, the Indemnified Party shall
          promptly pay the Indemnifying Party such amount not owed, together
          with the interest from the date that payment should have been made
          until the date of actual payment, at an annual rate equal to the
          prime interest rate as set forth in The Wall Street Journal in
          effect on the date that payment should have been made.

               9.4.(b)  Payment of Third Party Claim.  Upon judgment,
          determination, settlement or compromise of any third party Claim,
          the Indemnifying Party shall pay promptly on behalf of the
          Indemnified Party, and/or to the Indemnified Party in reimbursement
          of any amount theretofore required to be paid by it, the amount so
          determined by judgment, determination, settlement or compromise and
          all other Claims of the Indemnified Party with respect thereto,
          unless in the case of a judgment an appeal is made from the
          judgment.  If the Indemnifying Party desires to appeal from an
          adverse judgment, then the Indemnifying Party shall post and pay
          the cost of the security or bond to stay execution of the judgment
          pending appeal.  Upon the payment in full by the Indemnifying Party
          of such amounts, the Indemnifying Party shall succeed to the rights
          of such Indemnified Party, to the extent not waived in settlement,
          against the third party who made such third party Claim.

          9.5.  Limitations on Indemnification.  Except with respect to
   Claims for any fraudulent breach or misrepresentation, as to which Claims
   may be brought without limitation as to time or amount:

               9.5.(a)  Time Limitation.  No Claim shall be brought under
          this Article 9 for breach of a representation or warranty after the
          lapse of eighteen (18) months following the Closing Date. 
          Notwithstanding the foregoing or any other provision of this
          Agreement: 

                      (i)       There shall be no time limitation on Claims
               brought for breach of any representation or warranty made in
               or pursuant to Section 4.11.(a), and Company and Strasser
               hereby waive all applicable statutory limitation periods with
               respect thereto.

                      (ii)      Any Claim brought for breach of any
               representation or warranty made in or pursuant to Section 4.5,
               Section 4.11.(d) or Section 4.13.(l) may be brought at any
               time until the underlying obligation is barred by the
               applicable period of limitation under the federal and state
               laws relating thereto (as such period may be extended by
               waiver).

                      (iii)     Any Claim made by a party hereunder by a
               demand for arbitration in accordance with Article 11 for
               breach of a representation or warranty prior to the
               termination of the survival period for such Claim shall be
               preserved despite the subsequent termination of such survival
               period.

                      (iv)      If any act, omission, disclosure or failure
               to disclosure shall form the basis for a Claim for breach of
               more than one representation or warranty, and such Claims have
               different periods of survival hereunder, the termination of
               the survival period of one Claim shall not affect a party's
               right to make a Claim based on the breach of representation or
               warranty still surviving.

               9.5.(b)  Amount Limitations.

                      (i)       An Indemnified Party shall not be entitled to
               indemnification under this Article 9 for a breach of a
               representation or warranty unless (and then only to the
               extent) the aggregate of the Indemnifying Party's
               indemnification obligations to the Indemnified Party pursuant
               to this Article 9 (but for this Section 9.5.(b)) exceeds
               $75,000.

                      (ii)      An Indemnifying Party shall not have any
               liability for indemnification obligations under this Article 9
               for a breach of a representation or warranty to the extent
               (but only to the extent) the aggregate of the Indemnifying
               Party's obligations to the Indemnified Party pursuant to this
               Article 9 (but for this Section 9.5.(b)) exceeds $3,000,000.

          9.6.  Exclusive Remedy.  Except with respect to Claims for any
   fraudulent breach or misrepresentation and except as set forth in Section
   6.1.(c), the indemnification provided in this Article 9 shall be the
   exclusive remedy and recourse available to any party to this Agreement
   with respect to the inaccuracy or breach of any representation or warranty
   contained in or made pursuant to this Agreement, the breach of any
   covenant contained in or made pursuant to this Agreement, or any other
   claim or cause of action arising under, by virtue of or pursuant to this
   Agreement.

   10.    CLOSING

          The closing of this transaction ("the Closing") shall take place at
   the offices of Foley & Lardner, 777 East Wisconsin Avenue, Milwaukee,
   Wisconsin 53202, at 3:00 P.M., Central Time, on June 11, 1998, or at such
   other time and place as the parties hereto shall agree upon.  Such date is
   referred to in this Agreement as the "Closing Date".  The Closing shall be
   deemed to be effective for all business and accounting purposes as of the
   close of business on May 31, 1998.  Upon the Closing, the gross revenues
   after the close of business on May 31, 1998, all costs incurred in
   connection therewith (including any accounts payable, commissions and
   income and franchise taxes), and all proceeds of such revenue (including
   accounts receivable and cash) will be deemed for the account of Buyer. 
   Any and all income and franchise taxes incurred or required to be paid by
   Company and/or any Member with respect to the operations or conduct of the
   Business on and after June 1, 1998 through the Closing Date shall be
   reimbursed to Company and/or such Member by Buyer.  At the Closing,
   Company will assign all accounts receivable and proceeds other than cash,
   and will pay over all cash proceeds, arising from such sales to Buyer.  It
   is the intention of the parties that upon Closing, the business will be
   deemed for all business and accounting purposes as having been operated
   for the period from the close of business on May 31, 1998 to the Closing
   Date by Company for the benefit and account of Buyer.

          10.1.  Documents to be Delivered by Company and Members.  On the
   Closing Date, Company and Members shall deliver, or caused to be
   delivered, to Buyer the following documents, in each case duly executed or
   otherwise in proper form:

               10.1.(a)  Bills of Sale.  Bills of sale and such other
          instruments of assignment, transfer, conveyance and endorsement as
          will be sufficient in the opinion of Buyer and its counsel to
          transfer, assign, convey and deliver to Buyer the Purchased Assets
          free and clear of all Liens, except the Lien described in Schedule
          4.11.(a).

               10.1.(b)  Compliance Certificate.  A certificate signed by
          Strasser, the Manager and President of Company, that each of the
          representations and warranties made by Company in this Agreement is
          true and correct on and as of the Closing Date, and that Company
          has performed and complied in all material respects with all of
          Company's obligations under this Agreement which are to be
          performed or complied with on or prior to the Closing Date.  Such
          certificate shall constitute a representation and warranty of
          Company as to the matters set forth therein.

               10.1.(c)  Opinion of Counsel.  A written opinion of Vorys,
          Sater, Seymour and Pease LLP, counsel to Company, dated as of the
          Closing Date, addressed to Buyer, substantially in the form of
          Exhibit C hereto.

               10.1.(d)  Employment and Noncompetition Agreement.  The
          Employment Agreement and the Noncompetition Agreement referred to
          in Section 6.2, duly executed by the persons referred to in such
          Section.

               10.1.(e)  Articles; Operating Agreement.  A copy of the
          operating agreement of Company certified by the Manager of Company,
          and a copy of the Articles of Organization of Company certified by
          the Secretary of State of the state of organization of Company.

               10.1.(f)  Other Documents.  All other documents, instruments
          or writings required to be delivered to Buyer at or prior to the
          Closing Date pursuant to this Agreement and such other certificates
          of authority and documents as Buyer may reasonably request.

          10.2.  Documents to be Delivered by Buyer.  On the Closing Date,
   Buyer shall deliver to Company the following documents, in each case duly
   executed or otherwise in proper form:

               10.2.(a)  Fixed Purchase Price.  To Company, a certified or
          bank cashier's check (or wire transfer) as required by Section
          3.2.(b)(i).

               10.2.(b)  Assumption of Liabilities.  Such undertakings and
          instruments of assumption as will be reasonably sufficient in the
          opinion of Company and its counsel to evidence the assumption by
          Buyer of the Assumed Liabilities.

               10.2.(c)  Compliance Certificate.  A certificate signed by
          Patrick E. Beans, the Vice President, Treasurer, Chief Financial
          Officer and Secretary of Buyer that the representations and
          warranties made by Buyer in this Agreement are true and correct on
          and as of the Closing Date, and that Buyer has performed and
          complied in all material respects with all of Buyer's obligations
          under this Agreement which are to be performed or complied with on
          or prior to the Closing Date.  Such certificate shall constitute a
          representation and warranty of Buyer as to the matters set forth
          therein.

               10.2.(d)  Opinion of Counsel.  A written opinion of Foley &
          Lardner, counsel to Buyer, dated as of the Closing Date, addressed
          to Company, in substantially the form of Exhibit D hereto.

               10.2.(e)  Certified Resolutions.  A certified copy of the
          resolutions of the Board of Directors of Buyer authorizing and
          approving this Agreement and the consummation of the transactions
          contemplated by this Agreement.

               10.2.(f)  Other Documents.  All other documents, instruments
          or writings required to be delivered to Company at or prior to the
          Closing Date pursuant to this Agreement and such other certificates
          of authority and documents as Company may reasonably request.

   11.    RESOLUTION OF DISPUTES 

          11.1.  Arbitration.  Any dispute, controversy or claim arising out
   of or relating to this Agreement or any contract or agreement entered into
   pursuant hereto or the performance by the parties of its or their terms
   shall be settled by binding arbitration held in Chicago, Illinois in
   accordance with the Commercial Arbitration Rules of the American
   Arbitration Association then in effect, except as specifically otherwise
   provided in this Article 11.  Notwithstanding the foregoing, Buyer may, in
   its discretion, apply to a court of competent jurisdiction for equitable
   relief from any violation or threatened violation of the covenant not to
   compete and/or the confidentiality provisions contained Section 6.1
   hereof.

          11.2.  Arbitrators.  If the matter in controversy (exclusive of
   attorney fees and expenses) shall appear, as at the time of the demand for
   arbitration, to exceed $200,000, then the panel to be jointly appointed by
   the parties shall consist of three mutually acceptable neutral
   arbitrators; otherwise, one mutually acceptable neutral arbitrator.

          11.3.  Procedures; No Appeal.  The arbitrator(s) shall allow such
   discovery as the arbitrator(s) determine appropriate under the
   circumstances and shall resolve the dispute as expeditiously as
   practicable, and if reasonably practicable, within 120 days after the
   selection of the arbitrator(s).  The arbitrator(s) shall give the parties
   written notice of the decision, with the reasons therefor set out, and
   shall have 30 days thereafter to reconsider and modify such decision if
   any party so requests within 10 days after the decision.  Thereafter, the
   decision of the arbitrator(s) shall be final, binding, and nonappealable
   with respect to all persons, including (without limitation) persons who
   have failed or refused to participate in the arbitration process.

          11.4.  Authority.  The arbitrator(s) shall have authority to award
   relief under legal or equitable principles, including interim or
   preliminary relief, and to allocate responsibility for the costs of the
   arbitration and to award recovery of attorneys fees and expenses in such
   manner as is determined to be appropriate by the arbitrator(s).

          11.5.  Entry of Judgment.  Judgment upon the award rendered by the
   arbitrator(s) may be entered in any court having in personam and subject
   matter jurisdiction.  Company and Buyer hereby submit to the in personam
   jurisdiction of the Federal and State courts in Illinois, for the purpose
   of confirming any such award and entering judgment thereon.

          11.6.  Confidentiality.  All proceedings under this Article 11, and
   all evidence given or discovered pursuant hereto, shall be maintained in
   confidence by all parties.

          11.7.  Continued Performance.  The fact that the dispute resolution
   procedures specified in this Article 11 shall have been or may be invoked
   shall not excuse any party from performing its obligations under this
   Agreement and during the pendency of any such procedure all parties shall
   continue to perform their respective obligations in good faith, subject to
   any rights to terminate this Agreement that may be available to any party
   and to the right of setoff provided in Section 9.4 hereof.

          11.8.  Tolling.  All applicable statutes of limitation shall be
   tolled while the procedures specified in this Article 11 are pending.  The
   parties will take such action, if any, required to effectuate such
   tolling.

   12.    MISCELLANEOUS

          12.1.  Disclosure Schedule.  The Schedules to this Agreement have
   been compiled in a bound volume ("Disclosure Schedule"), executed by
   Company and dated and delivered to Buyer on the date of this Agreement
   (with a substantially complete preliminary copy thereof delivered by or on
   behalf of Company to Buyer at least three business days prior to the date
   hereof).  Information set forth in the Disclosure Schedule specifically
   refers to the article and section of this Agreement to which such
   information is responsive and such information shall not be deemed to have
   been disclosed with respect to any other article or section of this
   Agreement or for any other purpose.

          12.2.  Further Assurance.  From time to time, at Buyer's request
   and without further consideration, Company and Members will execute and
   deliver to Buyer such documents and take such other action as Buyer may
   reasonably request in order to consummate more effectively the
   transactions contemplated hereby and to vest in Buyer good, valid and
   marketable title to the Business and the Purchased Assets being
   transferred hereunder.

          12.3.  Disclosures and Announcements.  Both the timing and the
   content of all disclosure to third parties and public announcements
   concerning the transactions provided for in this Agreement by either
   Company or Buyer shall be subject to the approval of the other in all
   essential respects, except that Company's approval shall not be required
   (although Company will be given the opportunity to review) as to any
   statements and other information which Buyer may make pursuant to offers
   or sales of securities to employees or others, disclosures by Buyer deemed
   necessary or advisable as a result of Securities and Exchange Commission
   or Nasdaq Stock Market requirements, or as otherwise required by law.

          12.4.  Assignment; Parties in Interest.  

               12.4.(a)  Assignment.  Except as expressly provided herein,
          the rights and obligations of a party hereunder may not be
          assigned, transferred or encumbered without the prior written
          consent of the other party.  Notwithstanding the foregoing, Buyer
          may, without consent of Company, cause one or more subsidiaries of
          Buyer to carry out all or part of the transactions contemplated
          hereby but the same shall not relieve Buyer of liability for such
          subsidiaries' failure to so perform.

               12.4.(b)  Parties in Interest.  This Agreement shall be
          binding upon, inure to the benefit of, and be enforceable by the
          respective successors and permitted assigns of the parties hereto. 
          Nothing contained herein shall be deemed to confer upon any other
          person any right or remedy under or by reason of this Agreement.

          12.5.  Law Governing Agreement.  This Agreement may not be modified
   or terminated orally, and shall be construed and interpreted according to
   the internal laws of the State of Wisconsin, excluding any choice of law
   rules that may direct the application of the laws of another jurisdiction.

          12.6.  Amendment and Modification.  Buyer, Company and Members may
   amend, modify and supplement this Agreement in such manner as may be
   agreed upon by them in writing.

          12.7.  Notice.  All notices, requests, demands and other
   communications hereunder shall be given in writing and shall be:  (a)
   personally delivered; (b) sent by telecopier, facsimile transmission or
   other electronic means of transmitting written documents; or (c) sent to
   the parties at their respective addresses indicated herein by registered
   or certified U.S. mail, return receipt requested and postage prepaid, or
   by private overnight mail courier service.  The respective addresses to be
   used for all such notices, demands or requests are as follows:

               (a)    If to Buyer, to:

                      National Research Corporation
                      1033 "O" Street, 4th Floor
                      Lincoln, Nebraska  68508
                      Attention:  President and Chief Executive Officer
                      Facsimile: (402) 475-9061

                      (with a copy to)

                      Benjamin F. Garmer, III
                      Russell E. Ryba
                      Foley & Lardner
                      777 East Wisconsin Avenue
                      Milwaukee, Wisconsin  53202
                      Facsimile:  (414) 297-4900

   or to such other person or address as Buyer shall furnish to Company in
   writing.

               (b)    If to Company or Members, to:

                      Healthcare Research Systems, Ltd.
                      1650 Lake Shore Drive, Suite 300
                      Columbus, Ohio  43204-4895
                      Attention:  Manager and President
                      Facsimile:  (614) 487-6301

                      (with a copy to)

                      Russell M. Gertmenian
                      Bruce R. Henke
                      Vorys, Sater, Seymour and Pease LLP
                      52 East Gay Street
                      Columbus, Ohio  43215
                      Facsimile:  (614) 464-6350

   or to such other person or address as Company shall furnish to Buyer in
   writing.

          If personally delivered, such communication shall be deemed
   delivered upon actual receipt; if electronically transmitted pursuant to
   this paragraph, such communication shall be deemed delivered the next
   business day after transmission (and sender shall bear the burden of proof
   of delivery); if sent by overnight courier pursuant to this paragraph,
   such communication shall be deemed delivered upon receipt; and if sent by
   U.S. mail pursuant to this paragraph, such communication shall be deemed
   delivered as of the date of delivery indicated on the receipt issued by
   the relevant postal service, or, if the addressee fails or refuses to
   accept delivery, as of the date of such failure or refusal.  Any party to
   this Agreement may change its address for the purposes of this Agreement
   by giving notice thereof in accordance with this Section.

          12.8.  Expenses.  Regardless of whether or not the transactions
   contemplated hereby are consummated:

               12.8.(a)  Brokerage.  Buyer agrees to indemnify, defend and
          hold harmless Company from and against all claims for brokerage
          commissions or finder's fees incurred through any act of Buyer in
          connection with the execution of this Agreement or the transactions
          provided for herein.  Company agrees to indemnify, defend and hold
          harmless Buyer from and against all claims for brokerage
          commissions or finder's fees incurred through any act of Company in
          connection with the execution of this Agreement or the transactions
          provided for herein.

               12.8.(b)  Expenses to be Paid by Company.  Company shall pay,
          and shall indemnify, defend and hold harmless Buyer from and
          against, all fees and expenses of Company's legal, accounting,
          investment banking and other professional counsel in connection
          with the transactions contemplated hereby (except as otherwise
          provided herein with respect to the fees and expenses of KPMG Peat
          Marwick LLP).

               12.8.(c)  Other.  Except as otherwise provided herein, each of
          the parties shall bear its own expenses and the expenses of its
          counsel and other agents in connection with the transactions
          contemplated hereby.

               12.8.(d)  Costs of Litigation or Arbitration.  The parties
          agree that the prevailing party in any action or arbitration
          brought with respect to or to enforce any right or remedy under
          this Agreement shall be entitled to recover from the other party or
          parties all reasonable costs and expenses of any nature whatsoever
          incurred by the prevailing party in connection with such action or
          arbitration, including without limitation attorneys' fees and
          prejudgment interest.

          12.9.  Entire Agreement.  This Agreement, along with the other
   documents and instruments to be executed and delivered by either party
   pursuant hereto, embody the entire agreement between the parties hereto
   with respect to the transactions contemplated herein, and there have been
   and are no agreements, representations or warranties between the parties
   other than those set forth or provided for herein.

          12.10. Counterparts.  This Agreement may be executed in one or more
   counterparts, each of which shall be deemed an original, but all of which
   together shall constitute one and the same instrument.

          12.11. Headings.  The headings in this Agreement are inserted for
   convenience only and shall not constitute a part hereof.

               IN WITNESS WHEREOF, the parties have executed this Agreement
   as of the date and year first above written.

                      NATIONAL RESEARCH CORPORATION
                      ("Buyer")

                      By:       /s/ Michael D. Hays
                                Name:  Michael D. Hays
                                Title:  President and Chief Executive Officer

                      HEALTHCARE RESEARCH SYSTEMS, LTD.
                      ("Company")

                      By:       /s/ Stephen Strasser
                                Name:
                                Title:

                      MEMBERS:


                      /s/ Stephen Strasser
                      Stephen Strasser


                      /s/ Donald Strasser
                      Donald Strasser


                      /s/ Peter Strasser
                      Peter Strasser

                      /s/ Charles L. Fabrikant
                      Charles L. Fabrikant


                      /s/ Fred C. Farkouh
                      Fred C. Farkouh


                      /s/ Charles L. Fabrikant
                      Charles L. Fabrikant, as trustee of the Scott Strasser
                      1995 Trust, as established under an agreement dated
                      August 21, 1995



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