NATIONAL RESEARCH CORP
10-Q, 1999-08-11
TESTING LABORATORIES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

[X]    QUARTERLY  REPORT  PURSUANT  TO  SECTION  13 OR 15(d)  OF THE  SECURITIES
       EXCHANGE ACT OF 1934

       For the quarterly period ended June 30, 1999

                                       or

[ ]    TRANSITION  REPORT  PURSUANT  TO  SECTION  13 OR 15(d) OF THE  SECURITIES
       EXCHANGE ACT OF 1934

       For the transition period from ________ to ________

                         Commission File Number 0-29466

                          National Research Corporation
             (Exact name of Registrant as specified in its charter)

                 Wisconsin                                    47-0634000
     (State or other jurisdiction of                      (I.R.S. Employer
     incorporation or organization)                       Identification No.)

        1033 "O" Street,  Lincoln  Nebraska                     68508
  (Address of principal  executive  offices)                  (Zip Code)

                                 (402) 475-2525
              (Registrant's telephone number, including area code)

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes X No

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

Common Stock, $.001 par value, outstanding as of July 31, 1999: 7,050,000 shares



<PAGE>



                          NATIONAL RESEARCH CORPORATION

                                 FORM 10-Q INDEX

                       For the Quarter Ended June 30, 1999

                                                                        Page No.
                                                                        --------

PART I.   FINANCIAL INFORMATION

          Item 1.  Financial Statements

                   Condensed Balance Sheets                                3
                   Condensed Statements of Income (Loss)                   4
                   Condensed Statements of Cash Flows                      5
                   Notes to Condensed Financial Statements                 6

          Item 2.  Management's Discussion and Analysis of                7-11
                   Financial Condition and Results of Operations

          Item 3.  Quantitative and Qualitative Disclosures About         11
                   Market Risk

PART II.  OTHER INFORMATION

          Item 2.  Changes in Securities and Use of Proceeds              12

          Item 4.  Submission of Matters to a Vote of Security Holders    13

          Item 6.  Exhibits and Reports on Form 8-K                       13

          Signatures                                                      14

          Exhibit Index                                                   15





                                      -2-
<PAGE>






                         PART I - Financial Information

ITEM 1   Financial Statements
                          NATIONAL RESEARCH CORPORATION
                            CONDENSED BALANCE SHEETS
<TABLE>
<CAPTION>

                                                                                      June 30,             December 31,
                                                                                        1999                   1998
                                                                                 -------------------    --------------------
                                                                                    (unaudited)
                                                Assets
<S>                                                                              <C>                 <C>
Current assets:
   Cash and cash equivalents                                                     $        2,511,660  $            4,887,712
   Investments in marketable debt securities                                              7,313,953               8,009,343
   Trade accounts receivable, less allowance for doubtful
     accounts of $76,891 in 1999 and $61,891 in 1998                                      2,227,829               2,940,356
   Unbilled revenues                                                                        806,606               1,030,351
   Prepaid expenses and other                                                               774,633                 165,037
   Deferred income taxes                                                                    232,557                 222,500
                                                                                 -------------------    --------------------

             Total current assets                                                        13,867,238              17,255,299
                                                                                 -------------------    --------------------

Property and equipment, net of accumulated
   depreciation and amortization                                                          4,979,000               2,288,583
Deferred income taxes                                                                       505,626                 548,506
Goodwill and other intangibles, net of  accumulated amortization                          5,978,923               6,160,209
Other                                                                                        15,592                  26,582
                                                                                 -------------------    --------------------

             Total assets                                                        $       25,346,379  $           26,279,179
                                                                                 ===================    ====================

                          Liabilities and Shareholders' Equity
Current liabilities:
   Purchase price payable                                                        $             -        $         2,650,000
   Current portion - notes payable                                                           30,754                  30,754
   Accounts payable and accrued expenses                                                  2,020,506               1,429,728
   Accrued wages, bonuses and profit sharing                                                718,035                 907,743
   Income taxes payable                                                                     127,752                     -
   Billings in excess of revenues earned                                                  4,547,865               3,283,462
                                                                                 -------------------    --------------------

             Total current liabilities                                                    7,444,912               8,301,687

Notes payable, net of current portion                                                        59,656                  74,694
Bonuses and profit sharing accruals                                                          87,306                 157,472
Other accrued expense                                                                       258,323                 310,793
                                                                                 -------------------    --------------------

             Total long-term liabilities                                                    405,285                 542,959
                                                                                 -------------------    --------------------

             Total liabilities                                                            7,850,197               8,844,646
                                                                                 -------------------    --------------------

Shareholders' equity:
   Preferred stock, $.01 par value; authorized 2,000,000
      shares, no shares issued and outstanding                                                  -                       -
   Common stock, $.001 par value; authorized 20,000,000
      shares, issued 7,305,000                                                                7,305                   7,305
   Additional paid-in capital                                                            16,839,839              16,839,839
   Retained earnings                                                                      1,958,632               1,734,983
   Treasury stock, at cost; 255,000 shares in 1999, 213,000 shares in 1998               (1,309,594)             (1,147,594)
                                                                                 -------------------    --------------------

             Total shareholders' equity                                                  17,496,182              17,434,533
                                                                                 -------------------    --------------------

             Total liabilities and shareholders' equity                          $       25,346,379     $        26,279,179
                                                                                 ===================    ====================

See accompanying notes to condensed financial statements.

</TABLE>



                                      -3-
<PAGE>




<TABLE>
<CAPTION>

                                           NATIONAL RESEARCH CORPORATION
                                       CONDENSED STATEMENTS OF INCOME (LOSS)
                                                    (Unaudited)

                                                                  Three months ended                    Six months ended
                                                                       June 30,                             June 30,
                                                           ----------------------------------  ----------------------------------
                                                               1999               1998              1999              1998
                                                           --------------   -----------------  ----------------  ----------------


<S>                                                        <C>              <C>                <C>               <C>
Revenues                                                   $    4,305,341   $      4,029,717   $     7,968,264   $     7,435,817
                                                           ---------------  -----------------  ----------------  ----------------

Operating expenses:
    Direct expenses                                             3,005,639          2,015,961         5,582,940         3,524,922
    Selling, general and administrative                         1,045,928          1,242,811         1,950,422         2,431,399
    Depreciation and amortization                                 179,111             66,363           348,222           118,356
    Acquired in-process research and
      development cost                                              -              2,737,542             -             2,737,542
    Severance charge                                                -                303,740             -               303,740
                                                           ---------------  -----------------  ----------------  ----------------

                Total operating expenses                        4,230,678          6,366,417         7,881,584         9,115,959
                                                           ---------------  -----------------  ----------------  ----------------

                Operating income (loss)                            74,663         (2,336,700)           86,680        (1,680,142)

Other income:
    Interest income                                               133,322            255,330           284,016           517,530
    Other, net                                                      2,110              -                 9,859             -
    Interest expense                                              (2,135)             (1,303)           (4,393)           (1,303)
                                                           ---------------  -----------------  ----------------  ----------------

                Total other income                                133,297            254,027           289,482           516,227
                                                           ---------------  -----------------  ----------------  ----------------

                Income (loss) before income taxes                 207,960         (2,082,673)          376,162        (1,163,915)

Income tax provision (benefit)                                     85,233           (798,125)          152,513          (441,125)
                                                           ---------------  -----------------  ----------------  ----------------

                Net income (loss)                                 122,727         (1,284,548)          223,649          (722,790)
                                                           ===============  =================  ================  ================

Net Income per share--basic and diluted                    $          .02   $          (0.18)  $           .03   $         (0.10)
                                                           ===============  =================  ================  ================

Weighted average shares and share equivalents
outstanding--basic                                              7,055,824          7,305,000         7,066,301         7,305,000
                                                           ===============  =================  ================  ================

Weighted average shares and share equivalents
outstanding--diluted                                            7,056,585          7,305,000         7,067,062         7,305,000
                                                           ===============  =================  ================  ================

See accompanying notes to condensed financial statements.

</TABLE>




                                      -4-
<PAGE>





                          NATIONAL RESEARCH CORPORATION
                       CONDENSED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
<TABLE>
<CAPTION>

                                                                                               Six months ended
                                                                                                   June 30,
                                                                                         ------------------------------
                                                                                             1999            1998
                                                                                         --------------  --------------
<S>                                                                                      <C>             <C>
Cash flows from operating activities:
    Net income (loss)                                                                    $     223,649   $    (722,790)
    Adjustments to reconcile net income to net cash
      provided by operating activities:
        Depreciation and amortization                                                          359,698         118,356
        Acquired in-process research and development cost, net of tax                             -          1,669,309
        Loss (gain) on disposal of assets                                                        1,110           -
        Loss on sale of other investments                                                          144           -
        Changes in assets and liabilities, net of acquisition:
           Current assets                                                                      370,490        (501,947)
           Current liabilities                                                               1,683,652       1,976,516
                                                                                         --------------  --------------

                  Net cash provided by operating activities                                  2,638,743       2,539,444
                                                                                         --------------  --------------

Cash flows from investing activities:
    Purchases of property and equipment                                                     (2,883,003)       (713,731)
    Acquisition, net of cash required                                                             -         (5,616,353)
    Accounts receivable- other                                                                    -           (648,874)
    Purchases of securities available-for-sale                                              (5,807,754)     (8,169,883)
    Proceeds from the maturities of securities available-for-sale                            6,503,000       9,348,881
                                                                                         --------------  --------------

                  Net cash used in investing activities                                     (2,187,757)     (5,799,960)
                                                                                         --------------  --------------

Cash flows from financing activities:
    Payments on notes payable                                                                  (15,038)         (3,735)
    Payment of purchase price payable                                                       (2,650,000)          -
    Purchase of  treasury stock                                                               (162,000)          -
                                                                                         --------------  --------------

                  Net cash used in financing activities                                     (2,827,038)         (3,735)
                                                                                         --------------  --------------

                  Net decrease in cash and cash equivalents                                 (2,376,052)     (3,264,251)

Cash and cash equivalents at beginning of period                                             4,887,712       4,688,352
                                                                                         --------------  --------------

Cash and cash equivalents at end of period                                               $   2,511,660   $   1,424,101
                                                                                         ==============  ==============

Supplemental disclosure of cash paid for:
    Interest                                                                             $       4,393   $       1,303
                                                                                         ==============  ==============

    Taxes                                                                                $     (10,845)  $     577,650
                                                                                         ==============  ==============

See accompanying notes to condensed financial statements.

</TABLE>



                                      -5-
<PAGE>





                          NATIONAL RESEARCH CORPORATION
                     Notes to Condensed Financial Statements

1.     INTERIM FINANCIAL REPORTING

The condensed balance sheet of National Research  Corporation (the "Company") at
December 31, 1998 was derived from the  Company's  audited  balance  sheet as of
that date. All other financial statements contained herein are unaudited and, in
the opinion of management,  include all adjustments  (consisting  only of normal
recurring  adjustments) the Company considers  necessary for a fair presentation
of financial  position,  results of operations and cash flows in accordance with
generally accepted accounting principles.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have been condensed or omitted.  These condensed financial  statements should be
read in  conjunction  with the financial  statements  and notes thereto that are
included in the Company's Form 10-K for the fiscal year ended December 31, 1998,
filed with the Securities and Exchange Commission in March 1999.

Other than its net income,  the  Company's  only other  source of  comprehensive
income is unrealized  gains or losses on marketable  debt  securities.  However,
other  comprehensive  income from  marketable debt securities is not significant
for the three- or six-month periods ended June 30, 1999 and 1998, respectively.




                                      -6-
<PAGE>




ITEM 2

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Results of Operations

The following table sets forth, for the periods  indicated,  selected  financial
information derived from the Company's condensed financial statements, expressed
as a percentage of total revenues. The trends illustrated in the following table
may not necessarily be indicative of future results. The discussion that follows
the table should be read in conjunction with the condensed financial statements.

<TABLE>
<CAPTION>

                                                                               Percentage of Total Revenues
                                                           -------------------------------------------------------------------------
                                                                   Three months ended                      Six months Ended
                                                                        June 30,                                June 30,
                                                           -----------------------------------    ----------------------------------
                                                                 1999              1998                 1999              1998
                                                           -----------------------------------    ----------------------------------

<S>                                                              <C>               <C>                   <C>               <C>
Revenues:                                                        100.0%            100.0%                100.0%            100.0%
                                                           ===================================    ==================================

Operating expenses:
    Direct expenses                                               69.8              50.0                  70.0              47.4
    Selling, general and administrative                           24.3              30.9                  24.5              32.7
    Depreciation and amortization                                  4.2               1.6                   4.4               1.5
    Acquired in-process research and development cost              -                67.9                   -                36.8
    Severance charge                                               -                 7.5                   -                 4.1
                                                           -----------------------------------    ----------------------------------
                  Total operating expenses:                       98.3             157.9                  98.9             122.5
                                                           -----------------------------------    ----------------------------------

Operating income (loss)                                            1.7%            (57.9%)                 1.1%            (22.5%)
                                                           ===================================    ==================================
</TABLE>

Three Months Ended June 30, 1999 Compared to Three Months Ended June 30, 1998

Total  revenues.  Total revenues  increased 6.8% in the three month period ended
June 30, 1999 to $4.3  million from $4.0 million in the three month period ended
June 30, 1998.  The  increase  was due  primarily to an increase in revenue from
performance tracking services and custom research as a result of the addition of
new  clients,  and,  to a lesser  extent,  an  increase in the scope of existing
tracking  projects.  The increase in revenues was partially offset by a decrease
in revenues  from the Company's  syndicated  services.  Billings for  syndicated
services  during the period were  slightly  less  compared to the same period in
1998, but a larger percentage of 1999 sales were for services to be delivered in
the third quarter of 1999.

Direct  expenses.  Direct  expenses  increased  49.1%  to  $3.0  million  in the
three-month  period  ended June 30,  1999 from $2.0  million in the same  period
during  1998.  The  increase  in  direct  expenses  in the 1999  period  was due
primarily  to  increases  in  fieldwork  expenses  of  $366,000  (which  was due
partially to the outsourcing of call center work and fees paid to  accreditation
organizations)  and  labor and  payroll  expenses  of  $243,000  (which  was due
partially to increased  costs  associated  with the addition of a telephone call
center, additional labor associated with internal software conversion,  and with
increased revenues),  and, to a lesser extent,  increases in postage expenses of
$116,000,  communication/telephone expenses of $31,000, rent and office expenses
of $29,000 and software conversion costs of $210,000.  Direct expenses increased
as a percentage of total  revenues to 69.8% in the three month period ended June
30,  1999 from 50.0%  during the same  period of 1998.  The  increase  in direct
expenses  as a  percentage  of total  revenues  was due  primarily  to  expenses
associated with the Company's planned conversion of internal  software(which has
not been completed) and also to an increase use of telephone methodology,  which
increases  labor costs.  Direct  expenses as a


                                      -7-
<PAGE>



percentage  of total  revenues are  expected to remain at levels  similar to the
1999 period until the  internal  software  conversion  is  completed,  which the
Company anticipates will occur in the fourth quarter of 1999.

Selling,   general   and   administrative   expenses.   Selling,   general   and
administrative  expenses  decreased  15.8% to $1.0  million for the  three-month
period ended June 30, 1999 from $1.2  million for the same period in 1998.  This
decrease was  primarily  due to a decrease in salaries  and benefit  expenses of
$93,000  and direct  marketing  and trade show  expenses  of  $88,000.  Selling,
general, and administrative expenses decreased as a percentage of total revenues
to 24.3% for the three month  period ended June 30, 1999 from 30.9% for the same
period in 1998. The decrease was due partially to the additional expense in June
of 1998  associated with the acquisition of Healthcare  Research  Systems,  Ltd.
("HRS")  and to the  increase in revenue in 1999  without a related  increase in
selling, general and administrative expenses.

Depreciation and amortization.  Depreciation and amortization expenses increased
170.0% to $179,000 in the three-month period ended June 30, 1999 from $66,000 in
the same  period of 1998.  The  increase in  amortization  and  depreciation  is
primarily due to the acquisition of intangible assets of HRS and the purchase of
computer  equipment and software.  Depreciation and  amortization  expenses as a
percentage of total revenues  increased to 4.2% in the three-month  period ended
June 30, 1999, from 1.6% in the same period of 1998.

Acquired  in-process  research and  development  cost and severance  charge.  In
connection  with the  acquisition  of HRS in June 1998,  the Company  incurred a
one-time,  non-recurring charge of $2.7 million for costs assigned to in-process
research and development  activities of the acquired company and severance costs
of  $304,000  for  duplicative  employees  of the  Company  as a  result  of the
acquisition.  The aggregate  charges to income net of taxes  associated with the
acquisition were approximately $1.9 million, or $0.26 per share.

Provision  for income taxes.  The  provision  for income taxes  totaled  $85,000
(40.0%  effective  tax rate) for the  three-month  period ended June 30, 1999 as
compared to $798,000  tax benefit  (38.9%  effective  tax  benefit) for the same
period in 1998.  The  increase  in  expense  is due to the  profit  for the 1999
period.

Six Months Ended June 30, 1999 Compared to Six Months Ended June 30, 1998

Total revenues. Total revenues increased 7.2% in the six month period ended June
30, 1999 to $8.0  million  from $7.4  million in the six month period ended June
30,  1998.  The  increase  was due  primarily  to an  increase  in revenue  from
performance tracking services and custom research as a result of the addition of
new clients,  the  acquisition of HRS in June 1998 and, to a lesser  extent,  an
increase in the scope of existing  tracking  projects.  The increase in revenues
was partially  offset by a decrease in revenues  from the  Company's  syndicated
services.  Billings for syndicated services during the period were even compared
to the same  period in 1998,  but a larger  percentage  of 1999  sales  were for
services to be delivered in the third quarter of 1999.

Direct  expenses.  Direct  expenses  increased  58.4%  to  $5.6  million  in the
six-month period ended June 30, 1999 from $3.5 million in the same period during
1998. The increase in direct expenses in the 1999 period was due primarily to an
increase in labor and payroll  expenses of $830,000  (which was due partially to
increased  costs  associated  with the  addition  of a  telephone  call  center,
additional  labor  associated  with the internal  software  conversion  and with
increased  revenues) and, to a lesser extent,  increases in postage  expenses of
$244,000,   fieldwork  expenses  of  $371,000,  printing  expenses  of  $48,000,
communication/telephone expenses of $66,000, rent and office expenses of $37,000
and  software  conversion  costs of  $323,000.  Direct  expenses  increased as a
percentage  of total  revenues to 70.1% in the six month  period  ended June 30,
1999 from 47.4% during the same period of 1998. The increase in direct  expenses
as a percentage of total revenues was due primarily to expenses  associated with
the  Company's  planned  conversion  of  internal  software(which  has not  been
completed)  and also to an increase in telephone  methodology,  which  increases
labor costs.  Direct  expenses as a percentage of total revenues are expected to
remain  at  levels  similar  to the 1999  period  until  the


                                      -8-
<PAGE>


internal software  conversion is completed,  which the Company  anticipates will
occur in the fourth quarter of 1999.

Selling,   general   and   administrative   expenses.   Selling,   general   and
administrative expenses decreased 19.8% to $2.0 million for the six-month period
ended June 30, 1999 from $2.4 million for the same period in 1998. This decrease
was  primarily  due to a decrease in legal and  accounting  expenses of $49,000,
salaries  and  benefit  expenses  of  $255,000,  telephone  expenses of $15,000,
research and development expenses of $48,000 and direct marketing and trade show
expenses of  $114,000.  These  decreases  were offset by an increase in rent and
office expenses of $51,000 associated with the Company's new office in Columbus,
Ohio. Selling, general, and administrative expenses decreased as a percentage of
total  revenues to 24.5% for the six month period ended June 30, 1999 from 32.7%
for the same period in 1998.  The decrease was due  partially to the  additional
expense  in June of  1998  associated  with  the  acquisition  of HRS and to the
increase in revenue in 1999 without a related  increase in selling,  general and
administrative expenses.

Depreciation and amortization.  Depreciation and amortization expenses increased
194.2% to $348,000 in the six-month  period ended June 30, 1999 from $118,000 in
the same  period of 1998.  The  increase in  amortization  and  depreciation  is
primarily due to the acquisition of intangible assets of HRS and the purchase of
computer  equipment and software.  Depreciation and  amortization  expenses as a
percentage of total  revenues  increased to 4.4% in the  six-month  period ended
June 30, 1999, from 1.5% in the same period of 1998.

Acquired  in-process  research and  development  cost and severance  charge.  In
connection  with the  acquisition  of HRS in June 1998,  the Company  incurred a
one-time,  non-recurring charge of $2.7 million for costs assigned to in-process
research and development  activities of the acquired company and severance costs
of  $304,000  for  duplicative  employees  of the  Company  as a  result  of the
acquisition.  The aggregate  charges to income net of taxes  associated with the
acquisition were approximately $1.9 million, or $0.26 per share.

Provision  for income taxes.  The  provision  for income taxes totaled  $153,000
(40.0%  effective  tax rate) for the  six-month  period  ended June 30,  1999 as
compared to $441,000  tax benefit  (38.9%  effective  tax  benefit) for the same
period in 1998.  The  increase  in  expense  is due to the  profit  for the 1999
period.


Liquidity and Capital Resources

The Company's principal source of funds historically has been cash flow from its
operations.  The  Company's  cash flow has been  sufficient to provide funds for
working capital and capital expenditures.

As of June 30, 1999,  the Company had cash and cash  equivalents of $2.5 million
and working capital of $6.4 million.

During the six months ended June 30, 1999, the Company generated $2.6 million of
net cash from  operating  activities  as  compared  to $2.5  million of net cash
generated  during the same period in the prior year.  The  increase in cash flow
was mainly due to the  timing of  collections  of  accounts  receivable  and the
timing of costs incurred in advance of billings on certain projects.

For the six months  ended June 30, 1999,  net cash used in investing  activities
was $2.2 million as compared to $5.8 million during the same period in the prior
year.  The 1999 decrease in cash used was primarily due to the 1998  acquisition
of HRS and its related receivable of $6.3 million, which was partially offset by
the purchase and  renovation of a new building for $1.7 million,  and investment
of $1.2 in furniture,  computer equipment,  software and production equipment to
meet the expansion of the  Company's  business and by the proceeds of maturities
of securities available-for-sale.  The Company plans to spend an additional $3.0
million


                                      -9-
<PAGE>


during 1999 to renovate  the new  building.  Following  renovation,  the Company
intends to move its  headquarters to such building in December 1999. The Company
expects to secure  long-term  financing on the building for  approximately  $3.8
million.  The 1998 net cash used was primarily due to the  acquisition of HRS in
June 1998 for approximately $5.6 million, the accounts  receivable-other related
to the acquisition of $649,000 and investment of $714,000 in furniture, computer
equipment  and  production  equipment  to meet the  expansion  of the  Company's
business,  which was  partially  offset by the maturing of  investments  in debt
securities available-for-sale.

Net cash used in  financing  activities  was $2.8 million and $4,000 for the six
months ended June 30, 1999 and 1998,  respectively.  The most significant use of
cash for  financing  activities  in 1999 was for the payments of notes  payable,
acquisition purchase price payable and the purchase of treasury stock.

The  Company  typically  bills  clients  for  projects  before  they  have  been
completed.  Billed  amounts  are  recorded  as  billings  in  excess of costs or
deferred  revenue on the Company's  financial  statements  and are recognized as
income when earned. As of June 30, 1999 and as of December 31, 1998, the Company
had $4.5  million  and $3.3  million  of  deferred  revenues,  respectively.  In
addition, when work is performed in advance of billing, the Company records this
work as a cost in excess of billings or unbilled  revenue.  At June 30, 1999 and
December  31,  1998,  the  Company  had  $807,000  and $1.0  million of unbilled
revenues, respectively. Substantially all deferred and unbilled revenues will be
earned and billed, respectively, within 12 months of the respective period ends.

In October 1998, the Company  announced plans to repurchase up to 245,000 shares
of common stock in the open market or in privately negotiated transactions.  The
Company repurchased 245,000 shares between October 1998 and March 1999. In April
1999,  the Board of Directors of the Company  authorized  the  repurchase  of an
additional  150,000  shares.  As of July 31, 1999,  10,000  shares under the new
authorization had been repurchased.

Year 2000

The Year 2000 ("Y2K") issue is the result of computer  systems using two digits,
as opposed to four digits,  to indicate the year. Such computer  systems will be
unable to  interpret  dates  beyond the year 1999,  which  could  cause a system
failure or other computer  errors,  leading to a disruption in  operations.  The
Company uses  software and related  technologies  throughout  its business  that
could be affected by the date change in Y2K.

At the end of 1997, an  independent  third party  conducted an assessment of the
Company's computer systems and, based on such assessment,  the Company developed
plans to address issues related to the impact of Y2K on its information systems.
The  Company  has  completed  the  assessment  phase for all of its  information
technology  systems  and  developed  a plan of repair or  replacement  for those
systems that were not Y2K compliant.

Many of the  external  software  programs  used by the Company  were already Y2K
compliant.  The  remaining  software is currently  being  upgraded to new vendor
versions,  which, in addition to providing increased functionality,  address the
Y2K issue.

The Company's  internal software systems presented no Y2K compatibility  issues.
Most of the Company's  internal  hardware systems presented no Y2K compatibility
issues.  The Company has been  upgrading  its computer  hardware that is not Y2K
compliant  on an ongoing  basis and all  mission-critical  hardware  will be Y2K
compliant  before the last quarter of 1999.  The software used by the Company to
deliver  information to its clients  contains no date related data or code other
than that related to licensing issues, and therefore, is not affected by the Y2K
issue.

                                      -10-
<PAGE>



Many of the services  sold by the Company  originate  from data  provided by the
Company's clients.  The Company generally does not use live data provided by its
clients,  instead the clients transmit member or patient information on a weekly
or monthly  basis.  As a result,  the Company's  ability to provide  services to
these  clients is dependent on whether such  clients'  systems for  transmitting
data to the Company are Y2K  compliant.  If a client cannot  transmit  member or
patient information to the Company, then the Company cannot provide its services
to the client. Therefore,  there can be no assurance that the failure of clients
of the Company to be Y2K compliant  will not have a material  adverse  effect on
the Company. To be prepared to address unexpected occurrences,  the Company will
develop  contingency plans before the last quarter of 1999 to assess alternative
methods to obtain data from its clients.

The current  estimate of total  remaining  Y2K  compliance  cost is $126,000.  A
majority  of these  costs  have  been  included  in the  ongoing  upgrading  and
standardization  of the Company's systems.  Approximately  $56,000 of such costs
have been incurred to date.  Based upon  progress to date,  the Company does not
believe that future costs of Y2K compliance will materially affect the Company's
operating  results  or  financial  condition.  If  problems  with the  Company's
conversion of internal  software systems are not corrected by year end, then the
Company could incur additional costs to upgrade existing programs.

The estimated  costs of, and timetable  for,  becoming Y2K compliant  constitute
"forward-looking  statements"  as defined in the Private  Securities  Litigation
Reform Act of 1995.  Shareholders,  potential  investors  and other  readers are
cautioned that such  estimates are based on numerous  assumptions by management,
including  assumptions  regarding the accuracy of representations  made by third
parties concerning their compliance with Y2K issues and other factors.

ITEM 3   Quantitative and Qualitative Disclosures About Market Risk

The  Company  has not  experienced  any  material  changes  in its  market  risk
exposures since December 31, 1998.



                                      -11-
<PAGE>




PART II - Other Information

ITEM 2   Changes in Securities and Use of Proceeds

         (a)      Not applicable.

         (b)      Not applicable.

         (c)      Not applicable.

         (d) The Company's  Registration Statement on Form S-1 (Registration No.
333-33273) (the  "Registration  Statement")  relating to the offer and sale (the
"Offering")  of an aggregate  of  2,415,000  shares of Common Stock was declared
effective by the Securities  and Exchange  Commission on October 9, 1997. Of the
2,415,000 shares of Common Stock  registered  under the Registration  Statement,
1,250,000  shares  were sold by the  Company  and  1,165,000  shares  (including
315,000 shares sold pursuant to the exercise of an over-allotment option granted
to the underwriters) were sold by a certain shareholder of the Company,  Michael
D. Hays (the "Selling Shareholder").

         During the fourth  quarter of 1997,  all of the shares of Common  Stock
registered  were sold in the  Offering  at a price of $15.00 per  share,  for an
aggregate  price of $18,750,000  and  $17,475,000 for the shares of Common Stock
sold by the Company and the Selling Shareholder,  respectively.  After deducting
the underwriting  discount of $1.05 per share, the Selling Shareholder  received
net proceeds equal to $16,251,750 and the Company received net proceeds equal to
$17,437,500 less expenses of $596,411  incurred in connection with the Offering.
The net  proceeds  to the  Company  are  reasonably  estimated  to be applied as
follows:

         1.   Temporary  investments of United States government      $5,280,313
              securities with maturities of two years or less

         2.   Acquisition of HRS and related acquisition costs         8,549,588

         3.   The acquisition of a new headquarters building           1,701,594

         4.   The repurchase of treasury stock                         1,309,594
                                                                     -----------
              Total proceeds to the Company                          $16,841,089
                                                                     ===========



                                      -12-
<PAGE>




ITEM 4   Submission of Matters to a Vote of Security Holders

         The Company held its annual meeting of  shareholders on April 14, 1999.
At such meeting,  Paul C. Schorr, III was elected as director of the Company for
a term to  expire  at the 2002  annual  meeting  of  shareholders  and until his
successor is duly elected and qualified  pursuant to the following  vote: Paul C
Schorr,  III -  6,949,074  shares  voted for,  1,000  withholding  authority,  0
abstentions  and 0 broker  non-votes.  The other  directors of the Company whose
terms of office  continued after the 1999 annual of shareholders are as follows:
Terms expiring at the 2000 annual meeting - Michael D. Hays and John N Nunnelly;
and term expiring at the 2001 annual meeting - Patrick E. Beans.


ITEM 6   Exhibits and Reports on Form 8-K

(a)      Exhibit Number Description

(27)     Financial Data Schedule (EDGAR version only)


(b)      Reports on Form 8-K

         There were no reports on Form 8-K filed  during the quarter  ended June
         30, 1999.




                                      -13-
<PAGE>





                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                NATIONAL RESEARCH CORPORATION



Date: August 10, 1999            By:   /s/ Michael D. Hays
                                   ---------------------------------------------
                                   Michael D. Hays
                                   President and Chief Executive Officer



Date: August 10, 1999            By:   /s/ Patrick E. Beans
                                   ---------------------------------------------
                                   Patrick E. Beans
                                   Vice President, Treasurer, Secretary and
                                   Chief Financial Officer (Principal
                                   Financial and Accounting Officer)





                                      -14-
<PAGE>







                          NATIONAL RESEARCH CORPORATION

                 EXHIBIT INDEX TO QUARTERLY REPORT ON FORM 10-Q
                  For the Quarterly Period ended June 30, 1999

                                     Exhibit
                                     -------


(27)     Financial Data Schedule (EDGAR version only)







                                      -15-

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE FINANCIAL
STATEMENTS OF NATIONAL  RESEARCH  CORPORATION AS OF AND FOR THE SIX MONTHS ENDED
JUNE 30, 1999 AND IS QUALIFIED  IN ITS  ENTIRETY BY REFERENCE TO SUCH  FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1,000

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              DEC-31-1999
<PERIOD-START>                                 JAN-01-1999
<PERIOD-END>                                   JUN-30-1999
<CASH>                                         2,512
<SECURITIES>                                   7,314
<RECEIVABLES>                                  2,305
<ALLOWANCES>                                   77
<INVENTORY>                                    0
<CURRENT-ASSETS>                               13,867
<PP&E>                                         5,958
<DEPRECIATION>                                 979
<TOTAL-ASSETS>                                 25,346
<CURRENT-LIABILITIES>                          7,445
<BONDS>                                        91
                          0
                                    0
<COMMON>                                       7
<OTHER-SE>                                     17,489
<TOTAL-LIABILITY-AND-EQUITY>                   25,346
<SALES>                                        0
<TOTAL-REVENUES>                               7,968
<CGS>                                          0
<TOTAL-COSTS>                                  5,583
<OTHER-EXPENSES>                               2,298
<LOSS-PROVISION>                               15
<INTEREST-EXPENSE>                             4
<INCOME-PRETAX>                                376
<INCOME-TAX>                                   153
<INCOME-CONTINUING>                            224
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   224
<EPS-BASIC>                                  .03
<EPS-DILUTED>                                  .03



</TABLE>


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