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<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
NATIONAL RESEARCH CORPORATION'S FINANCIAL STATEMENTS AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1000
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-01-2000
<PERIOD-END> JUN-30-2000
<CASH> 3,724
<SECURITIES> 7,623
<RECEIVABLES> 2,393
<ALLOWANCES> 92
<INVENTORY> 0
<CURRENT-ASSETS> 15,609
<PP&E> 12,426
<DEPRECIATION> 1,666
<TOTAL-ASSETS> 32,005
<CURRENT-LIABILITIES> 12,156
<BONDS> 13
0
0
<COMMON> 7
<OTHER-SE> 19,749
<TOTAL-LIABILITY-AND-EQUITY> 32,005
<SALES> 0
<TOTAL-REVENUES> 9,093
<CGS> 0
<TOTAL-COSTS> 5,033
<OTHER-EXPENSES> 2,749
<LOSS-PROVISION> 39
<INTEREST-EXPENSE> (352)
<INCOME-PRETAX> 1,640
<INCOME-TAX> 496
<INCOME-CONTINUING> 1,144
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 1,144
<EPS-BASIC> .16
<EPS-DILUTED> .16
</TABLE>
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