MAX & ERMAS RESTAURANTS INC
DEF 14A, 1998-01-14
EATING PLACES
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<PAGE>   1
 
================================================================================
 
                                  SCHEDULE 14A
                                   (RULE 14a)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
                             (AMENDMENT NO.      )
 
Filed by the Registrant  [X]
 
Filed by a Party other than the Registrant  [ ]
 
Check the appropriate box:
 
<TABLE>
<S>                                             <C>
[ ]  Preliminary Proxy Statement                [ ]  CONFIDENTIAL, FOR USE OF THE COMMISSION
                                                     ONLY (AS PERMITTED BY RULE 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to sec.240.14a-11(c) or sec.240.14a-12
</TABLE>
 
                         MAX & ERMA'S RESTAURANTS, INC.
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
                                XXXXXXXXXXXXXXXX
    (NAME OF PERSON(S) FILING PROXY STATEMENT, IF OTHER THAN THE REGISTRANT)
 
Payment of Filing Fee (Check the appropriate box):
[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
 
     (1) Title of each class of securities to which transaction applies: .......
 
     (2) Aggregate number of securities to which transaction applies: ..........
 
     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined): ............
 
     (4) Proposed maximum aggregate value of transaction: ......................
 
     (5) Total fee paid: .......................................................
 
[ ]  Fee paid previously with preliminary materials.
 
[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1) Amount Previously Paid: ...............................................
 
     (2) Form, Schedule or Registration Statement No.: .........................
 
     (3) Filing Party: .........................................................
 
     (4) Date Filed: ...........................................................
 
================================================================================
<PAGE>   2
                         MAX & ERMA'S RESTAURANTS, INC.












                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                   TO BE HELD

                                  APRIL 9, 1998

                                       AND

                                 PROXY STATEMENT










                                    IMPORTANT

                      PLEASE MARK, SIGN AND DATE YOUR PROXY
                 AND PROMPTLY RETURN IT IN THE ENCLOSED ENVELOPE

<PAGE>   3
                         MAX & ERMA'S RESTAURANTS, INC.
                                 P.O. Box 297830
                              4849 Evanswood Drive
                              Columbus, Ohio 43229
                                 (614) 431-5800




                                                              February 19, 1998


Dear Stockholder:

                  You are cordially invited to attend the Annual Meeting of
Stockholders of Max & Erma's Restaurants, Inc. on April 9, 1998, at 2:30 p.m.,
at the Hyatt Regency Columbus at the Greater Columbus Convention Center, 400
North High Street, Columbus, Ohio. We look forward to greeting those
stockholders who are able to attend.

                  At the meeting, you are being asked to elect William E.
Arthur, Todd B. Barnum, and Thomas R. Green for three-year terms as Class III
members of the Board of Directors and to ratify the selection of Deloitte &
Touche LLP as the Company's independent public accountants for the 1998 fiscal
year.

                  It is very important that your shares are represented and
voted at the meeting, whether or not you plan to attend. Accordingly, please
sign, date and return your proxy in the enclosed envelope at your earliest
convenience.

                  Your interest and participation in the affairs of the Company
are greatly appreciated. Thank you for your continued support.


                                        Sincerely,

                                        Todd B. Barnum
                                        Chairman of the Board,
                                        Chief Executive Officer and President
<PAGE>   4
                         MAX & ERMA'S RESTAURANTS, INC.
                                 P.O. BOX 297830
                              4849 EVANSWOOD DRIVE
                              COLUMBUS, OHIO 43229
                                 (614) 431-5800


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD APRIL 9, 1998


                                                              February 19, 1998

To the Stockholders of
Max & Erma's Restaurants, Inc.:

                  NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders
of Max & Erma's Restaurants, Inc., a Delaware corporation (the "Company"), will
be held at the Hyatt Regency Columbus at the Greater Columbus Convention Center,
400 North High Street, Columbus, Ohio, on the 9th day of April, 1998, at 2:30
p.m., local time, for the following purposes:

                  1.       To elect three Class III Directors, each for a term
                           of three years and until their successors are duly
                           elected and qualified.

                  2.       To ratify the selection of Deloitte & Touche LLP as
                           the Company's independent public accountants for the
                           1998 fiscal year.

                  3.       To transact such other business as may properly come
                           before the meeting or any adjournment thereof.

                  Owners of Common Stock of the Company of record at the close
of business on February 12, 1998, will be entitled to vote at the meeting.

                  Whether or not you plan to attend the meeting, please date,
sign and mail the enclosed proxy in the envelope provided. Thank you for your
cooperation.

                                         By Order of the Board of Directors

                                         Todd B. Barnum
                                         Chairman of the Board,
                                         Chief Executive Officer and President


- --------------------------------------------------------------------------------
                     PLEASE SIGN AND MAIL THE ENCLOSED PROXY
                          IN THE ACCOMPANYING ENVELOPE
               NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES
- --------------------------------------------------------------------------------
<PAGE>   5
                         MAX & ERMA'S RESTAURANTS, INC.
                                 P.O. BOX 297830
                              4849 EVANSWOOD DRIVE
                              COLUMBUS, OHIO 43229
                                 (614) 431-5800

                                                              February 19, 1998

                               PROXY STATEMENT FOR
                       1998 ANNUAL MEETING OF STOCKHOLDERS


                                  INTRODUCTION


         This Proxy Statement is furnished to the stockholders of Max & Erma's
Restaurants, Inc., a Delaware corporation (the "Company"), in connection with
the solicitation by the Board of Directors of the Company of proxies to be used
at the Annual Meeting of Stockholders (the "Annual Meeting") to be held on April
9, 1998, and at any adjournment thereof, and is being mailed to the stockholders
on or about the date set forth above.

         All shares represented by properly executed proxies received by the
Board of Directors pursuant to this solicitation will be voted in accordance
with the stockholder's directions specified on the proxy or, in the absence of
specific instructions to the contrary, will be voted in accordance with the
Board of Directors' unanimous recommendations, which are FOR the election of
William E. Arthur, Todd B. Barnum, and Thomas R. Green as Class III Directors of
the Company; FOR the ratification of the selection of Deloitte & Touche LLP as
the independent public accountants of the Company for the 1998 fiscal year; and,
at the discretion of the persons acting under the proxy, to transact such other
business as may properly come before the meeting or any adjournment thereof. A
proxy may be revoked, without affecting any vote previously taken, by written
notice mailed to the Company (attention William C. Niegsch, Jr.) or delivered in
person at the meeting, by filing a duly executed, later dated proxy, or by
attending the meeting and voting in person.

VOTING RIGHTS

         Only stockholders of record at the close of business on February 12,
1998, are entitled to notice of and to vote at the Annual Meeting and any
adjournment thereof. Each share so held entitles the holder thereof to one vote
upon each matter to be voted on. As of December 31, 1997, the Company had
outstanding 4,250,663 shares of Common Stock, $.10 par value. There are no
cumulative voting rights in the election of directors.

<PAGE>   6
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

         The following table sets forth the only persons known by the Company to
be the beneficial owners of more than five percent (5%) of the outstanding
shares of Common Stock of the Company on December 31, 1997 (unless otherwise
noted):

<TABLE>
<CAPTION>
 NAME AND ADDRESS                           NUMBER OF SHARES                PERCENTAGE
OF BENEFICIAL OWNER                       BENEFICIALLY OWNED(1)             OF CLASS(2)
- -------------------                       ---------------------             -----------
<S>                                              <C>                           <C>  
Todd B. Barnum                                   454,407(3)                    10.5%
4849 Evanswood Drive
Columbus, Ohio  43229

Mark F. Emerson                                  339,608(4)                     7.9%
4849 Evanswood Drive
Columbus, Ohio  43229

Roger D. Blackwell                               520,022(5)                    12.2%
3380 Tremont Road
Columbus, Ohio 43221

Roger Lipton                                     265,805(6)                     6.3%
399 Park Avenue
New York, New York  10022

Wellington Management Company                    404,415(7)                     9.5%
75 State Street
Boston, Massachusetts 02109
</TABLE>

- ---------------------------

(1)      For purposes of the above table, a person is considered to
         "beneficially own" any shares with respect to which he exercises sole
         or shared voting or investment power or of which he has the right to
         acquire the beneficial ownership within 60 days of December 31, 1997.
         Unless otherwise indicated, voting power and investment power are
         exercised solely by the person named above or shared with members of
         his household.

(2)      "Percentage of Class" is calculated on the basis of the number of
         outstanding shares plus the number of shares a person has the right to
         acquire within 60 days of December 31, 1997.

(3)      Includes 83,900 shares which Mr. Barnum has a right to purchase under
         presently exercisable options. Also includes 402 shares owned by Mr.
         Barnum's spouse, as to which Mr. Barnum disclaims beneficial ownership.

(4)      Includes 52,000 shares which may be purchased under presently
         exercisable options.

(5)      Includes 14,600 shares which may be purchased under presently
         exercisable options.

(6)      Based on information supplied to the Company on November 20, 1997.

(7)      Based on Schedule 13G filed with the Securities and Exchange Commission
         on January 24, 1997.

                                       -2-
<PAGE>   7
SECURITY OWNERSHIP OF MANAGEMENT

         The following table sets forth, as of December 31, 1997, the beneficial
ownership of the Company's Common Stock by each officer and/or director of the
Company and by all officers and directors as a group:

<TABLE>
<CAPTION>
    NAME OF                                  NUMBER OF SHARES                   PERCENTAGE
BENEFICIAL OWNER                           BENEFICIALLY OWNED(1)                OF CLASS(2)
- ----------------                           ---------------------                -----------
<S>                                            <C>                                  <C>  
Todd B. Barnum                                   454,407(3)                         10.5%

Mark F. Emerson                                  339,608(3)                          7.9%

Bonnie J. Brannigan                                  666                             0.0%

William C. Niegsch, Jr.                          169,841(4)                          3.9%

Gregory L. Heywood                                72,810(5)                          1.7%

Larry B. Fournier                                 19,550(6)                          0.5%

William E. Arthur                                 61,253(7)                          1.4%

Roger D. Blackwell                               520,022(3)                         12.2%

Donald W. Kelley                                  60,525(8)                          1.4%

Robert A. Rothman                                 67,400(9)                          1.6%

Michael D. Murphy                                 11,500(10)                         0.3%

Thomas R. Green                                   13,549(11)                         0.3%

All directors and officers
 as a group (12 persons)                       1,791,131(12)                        39.5%
</TABLE>

- ---------------------------

(1)      For purposes of the above table, a person is considered to
         "beneficially own" any shares with respect to which he exercises sole
         or shared voting or investment power or of which he or she has the
         right to acquire the beneficial ownership within 60 days of December
         31, 1997. Unless otherwise indicated, voting power and investment power
         are exercised solely by the person named above or shared with members
         of his or her household.

(2)      "Percentage of Class" is calculated on the basis of the number of
         outstanding shares plus the number of shares a person has the right to
         acquire within 60 days of December 31, 1997.

(3)      See preceding table and notes thereto.

                                       -3-
<PAGE>   8
(4)      Includes 52,000 shares which may be purchased under presently
         exercisable options. Also includes 11,000 shares owned by Mr. Niegsch's
         spouse and 10,494 shares owned by Mr. Niegsch's children, as to which
         Mr. Niegsch disclaims beneficial ownership.

(5)      Includes 13,000 shares which may be purchased under presently
         exercisable options.

(6)      Includes 16,500 shares which may be purchased under presently
         exercisable options.

(7)      Includes 14,600 shares which may be purchased under presently
         exercisable options. Also includes 25,572 shares owned by Mr. Arthur's
         spouse, as to which Mr. Arthur disclaims beneficial ownership.

(8)      Includes 14,600 shares which may be purchased under presently
         exercisable options. Also includes 5,775 shares owned by Mr. Kelley's
         spouse, as to which Mr. Kelley disclaims beneficial ownership and
         11,201 shares owned by a corporation controlled by Mr. Kelley.

(9)      Includes 14,600 shares which may be purchased under presently
         exercisable options. Also includes 2,475 shares owned by Mr. Rothman's
         spouse, as to which Mr. Rothman disclaims beneficial ownership.

(10)     Includes 11,300 shares which may be purchased under presently
         exercisable options.

(11)     Includes 5,000 shares which may be purchased under presently
         exercisable options. Also includes 962 shares owned by Mr. Green's
         spouse and 150 shares owned by Mr. Green's children, as to which Mr.
         Green disclaims beneficial ownership.

(12)     Includes 286,100 shares which may be purchased pursuant to presently
         exercisable options or warrants.

                                       -4-
<PAGE>   9
                              ELECTION OF DIRECTORS

         The Board of Directors has designated William E. Arthur, Todd B.
Barnum, and Thomas R. Green as nominees for election as Class III Directors of
the Company to serve for terms of three years and until their successors are
duly elected and qualified. If for any reason any nominee should not be a
candidate for election at the time of the meeting, the proxies may be voted for
a substitute nominee at the discretion of those named as proxies. The Board of
Directors has no reason to believe that any nominee will be unavailable. The
shares represented by the enclosed proxy, if returned duly executed and unless
instructions to the contrary are indicated thereon, will be voted for the
nominees listed below. The affirmative vote of a majority of the votes entitled
to be cast by the holders of the Company's Common Stock present in person or
represented by proxy is required to elect each nominee. Abstentions and broker
non-votes are not counted in the election of directors and thus have no effect.

         The following table sets forth (i) the nominees for election as Class
III Directors of the Company, and (ii) the Class II and Class I Directors of the
Company whose terms in office will continue.

<TABLE>
<CAPTION>
                                            DIRECTOR
                                          CONTINUOUSLY
        NAME AND AGE                          SINCE                             PRINCIPAL OCCUPATION
- ----------------------------              ------------                          --------------------
<S>                                           <C>           <C>
                                    NOMINEES - TERMS TO EXPIRE 2001 (CLASS III)

William E. Arthur, 69                         1982          Of Counsel, Porter, Wright, Morris & Arthur,
                                                            Attorneys at Law

Todd B. Barnum, 55                            1982          Chairman of the Board, Chief Executive
                                                            Officer and President

Thomas R. Green, 43                           1996          Chief Executive Officer
                                                            Lancaster Pollard & Company


                              CONTINUING DIRECTORS - TERMS TO EXPIRE 2000 (CLASS II)

Roger D. Blackwell, 57                        1984          Professor of Marketing, The Ohio State University

William C. Niegsch, Jr., 45                   1982          Executive Vice President, Chief
                                                            Financial Officer, Treasurer and Secretary

Robert A. Rothman, 56                         1982          President, Amusement Concepts, Inc., a
                                                            corporation engaged in the video and electronic
                                                            games business


                               CONTINUING DIRECTORS - TERMS TO EXPIRE 1999 (CLASS I)

Mark F. Emerson, 50                           1982          Chief Operating Officer

Donald W. Kelley, 68                          1986          Owner of  Donald W. Kelley & Associates, a
                                                            Columbus real estate appraisal and consulting firm

Michael D. Murphy, 53                         1995          Private Investor
</TABLE>

                                       -5-
<PAGE>   10
INFORMATION CONCERNING BOARD OF DIRECTORS

         During fiscal 1997, four meetings of the Board of Directors were held.
All directors attended 75% or more of the total Board of Directors' meetings.

         The members of the Compensation Committee are Messrs. Arthur,
Blackwell, and Rothman. Its function is to recommend to the directors the annual
compensation of the Company's executive officers, the number and terms of any
stock options to be granted under the Company's stock option plans, and any
other actions or policies with respect to compensation. The Compensation
Committee met once during fiscal 1997. All Compensation Committee members were
in attendance at such meeting.

         The members of the Audit Committee are Messrs. Kelley and Murphy. Its
function is to recommend to the directors a firm of accountants to serve as the
Company's auditors and to review with the independent auditors and the
appropriate corporate officers on matters relating to corporate financial
reporting and accounting procedures and policies, adequacy of financial,
accounting and operating controls, and the scope of the audit. The Audit
Committee met once during fiscal 1997. All Audit Committee members were in 
attendance at such meeting.

         For 1997, each outside director was paid $1,250 per quarter. In
addition, in October 1997, each outside director was granted an option to
purchase 5,000 shares of Common Stock. Such options are exercisable for a
four-year period beginning on the first anniversary of the date of grant.
Directors who are also employees of the Company do not receive additional
compensation for serving as directors. All directors are reimbursed for any
reasonable expenses incurred in connection with their duties as directors of the
Company.

         The Company has entered into indemnification contracts with each of its
present directors, which contracts were ratified and authorized by the
stockholders on September 9, 1986. The indemnification contracts with the
directors (i) confirm the present indemnity provided to them by the Company's
By-laws and give them assurances that this indemnity will continue to be
provided despite future changes in the By-laws, and (ii) provide that, in
addition, the directors shall be indemnified to the fullest possible extent
permitted by law against all expenses (including attorneys' fees), judgments,
fines and settlement amounts, paid or incurred by them in any action or
proceeding, including any action by or in the right of the Company, on account
of their service as a director of the Company or as a director or officer of any
subsidiary of the Company or as a director or officer of any other company or
enterprise when they are serving in such capacities at the request of the
Company. No indemnity will be provided under the indemnification contract to any
director on account of willful misconduct or conduct which is adjudged to have
been knowingly fraudulent or deliberately dishonest.

         Mr. Blackwell is also a director of Worthington Foods, Inc., CheckPoint
Systems, Inc., Intimate Brands, Inc., Abercrombie & Fitch Co., AirNet Systems,
Inc., Applied Industrial

                                       -6-
<PAGE>   11
Technologies, Inc., and the Flex - Funds, each with a class of equity securities
registered pursuant to Section 12 of the Securities Exchange Act of 1934, as
amended.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

         Mr. Rothman, a member of the Compensation Committee, owns a 40% equity
interest in Amusement Concepts, Inc. Mr. Rothman is President of Amusement
Concepts, Inc., which has exclusive licenses to install and operate
coin-operated amusement games in twelve Max & Erma's restaurants. Under the
licenses, the restaurant owner receives a license fee equal to 50% of the gross
revenues generated by the games installed in the restaurant. All of the licenses
are presently on a year-to-year basis. The Company received game revenues of
$90,179 during the fiscal year ended October 26, 1997, under various licenses
with Amusement Concepts, Inc.

         Mr. Arthur, a member of the Compensation Committee, is Of Counsel in
the law firm of Porter, Wright, Morris & Arthur, Columbus, Ohio, which firm
serves as general counsel to the Company.

         The Company believes that the terms of all of the transactions and
existing arrangements set forth above are no less favorable to the Company, its
subsidiaries and affiliated partnerships than similar transactions and
arrangements which might have been entered into with unrelated parties.

EXECUTIVE OFFICERS

         In addition to Messrs. Barnum, Emerson, and Niegsch, the following
persons are executive officers of the Company.

         GREGORY L. HEYWOOD, age 46, has been the Company's Regional Vice
President of Operations since March 1994. Prior to becoming the Company's
Regional Vice President of Operations, Mr. Heywood had been a Regional Manager
of the Company since September 1983.

         LARRY FOURNIER, age 51, has been the Company's Vice President of
Development since 1996. Prior to becoming the Company's Vice President of
Development, Mr. Fournier served as the Director of Development of the Company
since 1993. Prior to joining the Company in 1993, Mr. Fournier served as the
Regional Manager of Land Development for M/I Schottenstein Homes, Inc., a
homebuilder/land developer.

         BONNIE BRANNIGAN, age 34, has been the Company's Vice President -
Marketing and Planning, since November 1996. From November 1994 to July 1996,
Ms. Brannigan served as the General Manager of The Executive Gallery, a
catalog/direct mail company. From March 1990 to August 1994, Ms Brannigan served
as the Sales Development Manager of McMaster-Carr Supply Company, an industrial
supply company.

                                       -7-
<PAGE>   12
                             EXECUTIVE COMPENSATION

         The table below sets forth all compensation paid for each of the
Company's last three completed fiscal years ended October 27, 1997, to the
Company's Chief Executive Officer and each of the Company's other most highly
compensated executive officers who received compensation (based on salary and
bonus) exceeding $100,000.

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                            Long-Term
                                                                           Compensation
                                               Annual Compensation            Awards
                                         -------------------------------   ------------
                                                                  (e)                        (i)
                                                                 Other                       All
                                                                 Annual                     Other
           (a)                             (c)         (d)       Compen-        (g)        Compen-
        Name and                 (b)      Salary      Bonus      sation       Options      sation
   Principal Position            Year      ($)        ($)(1)     ($)(2)         (#)         ($)(3)
   ------------------            ----    --------    --------    -------      -------      -------
<S>                              <C>     <C>         <C>          <C>          <C>         <C>    
Todd B. Barnum                   1997    $200,000    $ 70,000     $4,875       50,000      $22,570
Chairman, Chief Executive        1996     139,560     100,000      8,801       20,000       22,570
Officer and President            1995     134,059     120,000      5,739       40,000       22,570

Mark F. Emerson                  1997    $137,500     $35,000     $2,818       25,000       $6,264
Chief Operating Officer          1996     126,194      50,000      2,793       20,000        6,264
                                 1995     121,738      60,000      2,407       20,000        6,264

William C. Niegsch, Jr.          1997    $115,400     $35,000     $2,505       25,000       $6,264
Executive Vice President,        1996     109,138      50,000      2,537       20,000        6,264
Chief Financial Officer,         1995     104,712      60,000      2,181       20,000        6,264
Treasurer and Secretary

Gregory L. Heywood               1997     $77,000     $30,403     $1,605        5,000           --
Regional Vice President          1996      74,752      34,143      1,763        2,000           --
of Operations                    1995      71,539      51,611      1,160           --           --
</TABLE>

- ---------------------------

(1)      Amounts paid as bonuses are included for the year in which the bonus is
         earned, whether or not it is paid in that year or in a subsequent year.
         For the 1995 fiscal year, the Company paid an aggregate bonus to
         Messrs. Barnum, Emerson and Niegsch out of a bonus pool comprised
         (calculated cumulatively) of one percent of net income before tax from
         $1 to $860,000; five percent of net income before tax from $860,001 to
         $1,720,000; ten percent of net income before tax from $1,720,001 to
         $2,580,000 and 25% of net income before tax over $2,580,000. For the
         1996 fiscal year, the Company paid an aggregate bonus to Messrs.
         Barnum, Emerson and Niegsch out of a bonus pool comprised (calculated
         cumulatively) of one percent of net income before tax from $1 to
         $1,032,000; five percent of net income before tax from $1,032,001 to
         $2,064,000; ten percent of net income before tax from $2,064,000 to
         $3,095,000; and 25% of net income before tax over $3,095,000. For the
         1997 fiscal year, the Company paid an aggregate bonus to Messrs.
         Barnum, Emerson and Niegsch out of a bonus pool comprised (calculated
         cumulatively) of one percent of net income before tax from $1 to
         1,238,000; five percent of net income before tax from $1,238,001 to
         $2,477,000; ten percent of net income before tax from $2,477,001 to
         $3,715,000; and 25% of net income before tax over $3,715,001. The
         aggregate bonus was shared 40% by Mr. Barnum and 20% by each of Messrs.
         Emerson and Niegsch for 1995, 1996, and 1997. In addition, for the
         1995, 1996, and 1997 fiscal years, the Compensation Committee capped
         the bonus pool at an amount equal to 115%, 125%, and 125%,
         respectively, of the aggregate base salaries of Messrs. Barnum, Emerson
         and Niegsch. Mr. Heywood's bonus is based upon the performance of the
         restaurant and regional managers reporting to him.

                                       -8-
<PAGE>   13
(2)      The Company maintains a medical reimbursement plan which provides for
         the reimbursement of substantially all of the uninsured medical and
         dental expenses of the Chief Executive Officer and President of the
         Company and his immediate family. The amount shown is the amount of
         reimbursements made by the Company during the fiscal year. The amount
         shown also includes amounts allocated to the executive officer pursuant
         to the Company's 401(k) Plan, which became effective on January 1,
         1994, in amounts for Mr. Barnum of $3,893, $3,390 and $4,343, Mr.
         Emerson of $2,793, $2,407, and $2,818, Mr. Niegsch of $2,537, $2,181,
         and $2,505, and Mr. Heywood of $1,763, $1,160, and $1,605.

(3)      Amounts shown represent the annual full amount of premiums paid by the
         Company on split dollar life insurance policies on the lives of each of
         Messrs. Barnum, Emerson and Niegsch. Premiums paid by the Company will
         be repaid from the death benefit and the balance will be paid to the
         employee's beneficiaries. In the event of termination of employment,
         other than for cause or on death, the employee has the right to
         purchase the policy from the Company for the Company's cash value;
         provided, however, that beginning in 1993, ownership of the Company's
         cash value of the policy vests in the employee at the rate of 10% per
         year, so that the employee will only be required to pay the unvested
         portion of the Company's cash value on termination.

EMPLOYMENT AGREEMENTS

         The Company entered into employment agreements dated December 12, 1984,
with Messrs. Barnum, Emerson, and Niegsch, pursuant to which each such executive
officer, upon a change of control of the Company, as defined, shall remain in
the employ of the Company for three years thereafter with the equivalent
offices, responsibilities, duties and salaries as were in effect prior to the
change of control. Upon termination of employment, the employees are restricted
in their right to compete with the Company and are prohibited from disclosing
confidential information of the Company.

STOCK OPTION PLANS

         The Company's 1984 Incentive Stock Option Plan (the "Incentive Plan")
and 1984 Non-Statutory Stock Option Plan (the "Non-Statutory Plan") were
terminated in December 1992 after adoption of the 1992 Stock Option Plan.
Options to purchase 1,375 shares granted under the Incentive Plan remain
outstanding.

         The Company's 1996 and 1992 Stock Option Plans provide for the issuance
of options to purchase up to 400,000 and 412,500 shares of the Common Stock,
$.10 par value per share, of the Company, respectively, subject to adjustment
for stock splits and other changes in the Company's capitalization, which
options either meet the requirements of Section 422A of the Internal Revenue
Code of 1986, as amended ("Incentive Options"), or do not meet such requirements
("Nonqualified Options"). Key employees of the Company, officers and directors
of the Company, and certain other persons who provide services to the Company
are eligible to receive options under the 1996 and 1992 Stock Option Plans.
Options are granted to persons selected by the Compensation Committee of the
Company's Board of Directors (the "Committee"). Except for options automatically
granted to outside directors, the Committee determines the number of shares
subject to option, the exercise price, and exercise period of such option and
whether the option is intended to be a Nonqualified Option or an Incentive
Option. The Committee also has the discretion under the 1996 and 1992 Stock
Option Plans to make cash grants to optionholders that are intended to offset a
portion of the taxes payable upon the exercise of Nonqualified Options or upon
certain dispositions of shares

                                       -9-
<PAGE>   14
acquired under Incentive Options. The tables set forth below provide additional
information with respect to the grants and exercises of stock options by the
named executive officers of the Company. As of December 31, 1997, the Company
had options for 192,000 and 407,325 shares of Common Stock, respectively, under
the 1996 and 1992 Stock Option Plans outstanding.

                        OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                       INDIVIDUAL GRANTS                             (F)
                          -------------------------------------------    POTENTIAL REALIZABLE VALUE
                                       (C)                                 AT ASSUMED ANNUAL RATES
                                    % OF TOTAL                           OF STOCK PRICE APPRECIATION
                                     OPTIONS                                  FOR OPTION TERM(3)
                                     GRANTED                             ---------------------------
                            (B)         TO         (D)
                          OPTIONS   EMPLOYEES   EXERCISE      (E)
         (A)              GRANTED   IN FISCAL     PRICE    EXPIRATION
         NAME             (#)(1)       YEAR     ($/SH)(2)     DATE          5%($)           10%($)
- -----------------------   -------   ----------  ---------  ----------      --------        --------
<S>                        <C>         <C>        <C>       <C>            <C>             <C>     
Todd B. Barnum             50,000      36.5%      $6.56     10/23/03       $111,500        $253,000
Mark F. Emerson            25,000      18.2%      $6.56     10/23/03        $55,750        $126,500
William C. Niegsch, Jr.    25,000      18.2%      $6.56     10/23/03        $55,750        $126,500
Gregory L. Heywood          5,000       3.6%      $6.56     10/23/03        $11,150         $25,300
</TABLE>

- ---------------------------

(1)      All options are first exercisable October 23, 1998 to the extent
         vested. Options vest at rate of 20% per year from date of grant.
         Options not exercisable as of the date of a change in control of the
         Company will become exercisable immediately as of such date. Options
         not yet exercised are cancelled after 30 days following termination of
         employment other than by death or for cause. In the event of
         termination of employment by death, the option may be exercised for up
         to one year but not later than the expiration date. Options not yet
         exercised are immediately cancelled upon the termination of employment
         for cause. Generally, the exercise price of options may be paid for in
         cash or in shares of Common Stock of the Company with the consent of
         the Committee. In addition, any tax which the Company is required to
         withhold in connection with the exercise of any stock option may be
         satisfied by the optionholder by electing, with the consent of the
         Committee, to have the number of shares to be delivered on the exercise
         of the option reduced by, or otherwise by delivering to the Company,
         such number of shares of Common Stock having a fair market value equal
         to the amount of the withholding requirements.

(2)      In all cases, the exercise price was equal to or greater than the
         closing market price of the underlying shares on the date immediately
         prior to the date of grant.

(3)      The assumed rates of growth were selected by the Securities and
         Exchange Commission for illustration purposes only and are not intended
         to predict or forecast future stock prices.

                                      -10-
<PAGE>   15
                       AGGREGATED OPTION EXERCISES IN LAST
                  FISCAL YEAR AND FISCAL YEAR-END OPTION VALUES

<TABLE>
<CAPTION>
                                                                                              (e)
                                                                                           Value of
                                                                         (d)             Unexercised
                                                                      Number of          In-the-Money
                                                                     Unexercised          Options at
                                   (b)               (c)         Options at FY-End(#)    FY-End($)(1)
                                 Shares            Value
         (a)                   Acquired on        Realized          Exercisable/         Exercisable/
        Name                   Exercise (#)          ($)            Unexercisable        Unexercisable
        ----                   ------------       --------          -------------        -------------
<S>                               <C>              <C>              <C>                      <C> 
Todd B. Barnum                    20,625           $60,019          83,900/70,100            $0/0

Mark F. Emerson                       --                --          52,000/35,000            $0/0

William C. Niegsch, Jr.           13,750           $38,294          52,000/35,000            $0/0

Gregory L. Heywood                 2,063            $6,261           13,000/5,000            $0/0
</TABLE>

- ---------------------------

(1)      As of October 26, 1997, no unexercised options that were exercisable
         were in-the-money, meaning that the fair market value of the underlying
         securities exceeded the exercise price of the option at that date.

         The following Board Compensation Committee Report on Executive
Compensation and Performance Graph will not be deemed incorporated by reference
by any general statement incorporating by reference this Proxy Statement into
any of the Company's filings under the Securities Act of 1933, as amended, or
the Securities Exchange Act of 1934, as amended, except to the extent that the
Company specifically incorporates this information by reference, and will not
otherwise be deemed filed under such Acts.


BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

         The Compensation Committee reviews and evaluates individual senior
executive officers and determines the compensation for each. In general,
compensation is designed to attract and retain qualified key executives, reward
individual performance, relate compensation to Company goals and objectives and
enhance shareholder value.

         Compensation for the executive officers includes base salary, bonus and
stock option awards. Base salary is reviewed annually in light of the
Committee's perception of individual performance, performance of the Company as
a whole and industry analysis and comparison. No specific weight is given to any
of these factors in the evaluation of an executive officer's base salary.
However, since 1991, the Committee has felt that a significant portion of each
senior executive officer's compensation should be in the form of bonuses based
upon Company performance.

         Beginning in fiscal 1991, a formula was established in advance for
determining the amount of bonus to be paid to the Company's senior officers. In
1992, that formula was modified to allow

                                      -11-
<PAGE>   16
for the creation of a bonus pool. The dollar amount of the pool was originally
equal to 1% of the first $500,000 in pre-tax earnings; 5% of the next $500,000;
10% of the next $500,000 and 25% of pre-tax earnings in excess of $1,500,000. In
line with the Committee's established goal of a 20% annual growth in earnings,
the breakpoints for each earnings increment in the bonus formula was increased
20% for each year through 1997. For fiscal 1998, the increments will again be
increased 20%. Additionally, the 10% bonus level will be increased to 15% and
the 25% bonus level will be decreased to 20% for fiscal 1998. In fiscal 1998,
the bonus pool will equal 1% of pre-tax earnings up to $1,486,000; 5% of pre-tax
earnings between $1,486,000 and $2,974,000; 15% of pre-tax earnings between
$2,974,000; and $4,461,000 and 20% of pre-tax earnings in excess of $4,461,000.
In addition, for 1994, 1995, 1996, 1997, and 1998, the Committee capped the
bonus pool at an amount equal to 100%, 115%, 125%, 125%, and 125%, respectively,
of the aggregate base salaries of the four senior officers. In 1998, the bonus
pool will be shared 40% by Mr. Barnum, 20% by each of Messrs. Emerson and
Niegsch, 15% by Ms. Brannigan and 5% unallocated. Since adoption of this bonus
formula, net income has grown from $429,000 in 1991 to over $2.2 million in
1997.

         Mr. Heywood, the Company's Regional Vice President of Operations, will
be paid a bonus equal to the cash bonuses paid for fiscal 1998 to the regional
managers assigned to report to Mr. Heywood. Mr. Fournier, the Company's Vice
President of Development, will be paid a cash bonus for each new restaurant
opened in the fiscal 1997, in an amount equal to $35,000 divided by the number
of planned new restaurants for fiscal 1997, which bonus may be taken under the
Company's Manager Stock Bonus Plan in cash or in the Company's common stock
valued at one-half of fair market value.

         The Committee also awards stock options to executive officers to
encourage share ownership and to give them a stake in the performance of the
Company's stock. Stock option awards are considered annually. The specific
number of stock options granted to individual executive officers is determined
by the Committee's perception of relative contributions or anticipated
contributions to overall corporate performance. The Committee also reviews the
total number of options already held by individual executive officers at the
time of grant.

         Compensation for Mr. Barnum, the Company's CEO, during the 1997 fiscal
year included salary and bonus. Mr. Barnum's base salary was determined by
reviewing the previous level of his base salary, industry analysis and
comparison and increases in the cost of living. No specific weight was given to
any of these factors in the evaluation of Mr. Barnum's base salary. Mr. Barnum's
bonus was determined solely by the formula established in advance for
determining executive officers' bonuses. Stock options were awarded to Mr.
Barnum in 1997 primarily to encourage future long-term appreciation in the
Company's stock price.

                                      -12-
<PAGE>   17
         The Budget Reconciliation Act of 1993 amended the Code to add Section
162(m) which bars a deduction to any publicly held corporation for compensation
paid to a "covered employee" in excess of $1,000,000 per year. The Committee
does not believe that this law will impact the Company in the near term because
the current level of compensation for each of the Company's executive officers
is well below the $1,000,000 salary limitation.

                                                   Compensation Committee:

                                                   William E. Arthur
                                                   Roger D. Blackwell
                                                   Robert A. Rothman

                                      -13-
<PAGE>   18
PERFORMANCE GRAPH




                          COMPARISON OR CUMULATIVE TOTAL RETURN
                       OF COMPANY, INDUSTRY INDEX AND BROAD MARKET
<TABLE>
<CAPTION>
- ---------------------------------- FISCAL YEAR ENDING ----------------------------------
COMPANY                      1992      1993       1994       1995       1996       1997
<S>                           <C>     <C>        <C>        <C>        <C>        <C>
MAX & ERMAS RESTAURANT        100     186.11     188.89     169.44     147.22     140.28
INDUSTRY INDEX                100     123.03     116.42     140.87     154.90     162.91
BROAD MARKET                  100     131.23     139.52     165.50     194.35     254.71
</TABLE>




         The above Performance Graph compares the performance of the Company
with that of the NASDAQ Market Index and a Peer Group Index, which is an index
of SIC Code 5812 - Eating Places. Both the NASDAQ Market Index and the Peer
Group Index include stocks of companies that were public as of October 26, 1997,
and during the entire five-year period illustrated on the Performance Graph.

                                      -14-
<PAGE>   19
SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         Section 16(a) of the Securities Exchange Act of 1934, as amended,
requires the Company's officers and directors, and greater than 10%
shareholders, to file reports of ownership and changes in ownership of the
Company's securities with the Securities and Exchange Commission. Copies of the
reports are required by SEC regulation to be furnished to the Company. Based on
its review of such reports and written representations from reporting persons,
the Company believes that all filing requirements were complied with during
fiscal 1997.

CERTAIN TRANSACTIONS

         Mr. Donald Kelley and a third party are general partners of a
partnership which owns and leases the land and building in which the Max &
Erma's restaurant in Dublin, Ohio is located. The property is leased at an
annual rent equal to the greater of $146,178 or 5% of gross sales, plus taxes,
utilities, insurance and other expenses relating to the leased premises, under a
lease expiring December 11, 2009, subject to three five-year renewal options.

         Mr. Rothman owns a 40% equity interest in, and is President of,
Amusement Concepts, Inc., which has exclusive licenses to install and operate
coin-operated amusement games in seven Max & Erma's restaurants. Under the
licenses, the restaurant owner receives a license fee equal to 50% of the gross
revenues generated by the games installed in the restaurant. All of the licenses
are presently on a year-to-year basis. The Company received games revenues of
$90,179 during the fiscal year ended October 26, 1997, under the various
licenses with Amusement Concepts, Inc.

         Mr. Arthur, a director of the Company, is Of Counsel in the law firm of
Porter, Wright, Morris & Arthur, Columbus, Ohio, which firm serves as general
counsel to the Company.

         The Company believes that the terms of all of the transactions and
existing arrangements set forth above are no less favorable to the Company, its
subsidiaries and affiliated partnerships than similar transactions and
arrangements which might have been entered into with unrelated parties.

                                      -15-
<PAGE>   20
           RATIFICATION OF SELECTION OF INDEPENDENT PUBLIC ACCOUNTANTS

         The Board of Directors has selected, subject to the approval of the
stockholders of the Company, Deloitte & Touche LLP as independent public
accountants for the Company for the fiscal year ending October 25, 1998. It is
intended that persons acting under the accompanying proxy will vote the shares
represented thereby in favor of ratification of such appointment. It is
anticipated that representatives of Deloitte & Touche LLP will be present at the
Annual Meeting to respond to appropriate questions and to make a statement if
such representatives so desire. Deloitte & Touche LLP has performed audits of
the Company's financial statements since 1980.

         Ratification of the selection of the independent public accountants
requires the affirmative vote of the holders of a majority of the shares of
Common Stock voting on the matter. The Board of Directors recommends a vote FOR
ratification of the selection of the independent public accountants. Abstentions
have the same effect as votes cast against ratification, and broker non-votes
have no effect. Unless a contrary choice is specified, proxies solicited by the
Board of Directors will be voted for ratification of the selection of the public
accountants.

                     REPORTS TO BE PRESENTED AT THE MEETING

         There will be presented at the meeting the Company's Annual Report to
Stockholders for the fiscal year ended October 26, 1997, containing financial
statements for such year and the signed opinion of Deloitte & Touche LLP,
independent public accountants, with respect to such financial statements. The
Annual Report is not to be regarded as proxy soliciting material and management
does not intend to ask, suggest or solicit any action from the stockholders with
respect to such report.

                         COST OF SOLICITATION OF PROXIES

         The cost of this solicitation will be paid by the Company. In addition
to the solicitation of proxies by mail, the directors, officers and employees of
the Company may solicit proxies personally or by telephone or telegraph. The
Company may request persons holding shares in their names for others to forward
soliciting materials to their principals to obtain authorization for the
execution of proxies, and the Company may reimburse such persons for their
expenses in doing so. The Company may also retain a professional proxy
solicitation firm to assist in the solicitation of proxies at a maximum total
cost to be borne by the Company of $10,000 plus out-of-pocket expenses.

                              STOCKHOLDER PROPOSALS

         Each year the Board of Directors submits its nominations for election
of directors at the Annual Meeting of Stockholders. Other proposals may be
submitted by the Board of Directors or the stockholders for inclusion in the
Proxy Statement for action at the Annual Meeting. Any proposal submitted by a
stockholder for inclusion in the Proxy Statement for the Annual Meeting of
Stockholders to be held in 1999 must be received by the Company (addressed to
the attention of

                                      -16-
<PAGE>   21
the Secretary) on or before November 30, 1998. To be submitted at the meeting,
any such proposal must be a proper subject for stockholder action under the laws
of the State of Delaware, and must otherwise conform to applicable requirements
of the proxy rules of the Securities and Exchange Commission.

                                  OTHER MATTERS

         The only business which the management intends to present at the
meeting consists of the matters set forth in this statement. The management
knows of no other matters to be brought before the meeting by any other person
or group. If any other matter should properly come before the meeting, the proxy
holders will vote thereon in their discretion.

         All proxies received duly executed will be voted. You are requested to
sign and date the enclosed proxy and mail it promptly in the enclosed envelope.
If you later desire to vote in person, you may revoke your proxy, either by
written notice to the Company or in person at the meeting, without affecting any
vote previously taken.

                                         BY ORDER OF THE BOARD OF DIRECTORS

                                         TODD B. BARNUM
                                         CHAIRMAN OF THE BOARD,
                                         CHIEF EXECUTIVE OFFICER AND PRESIDENT

                                      -17-
<PAGE>   22
 
================================================================================
 
                         MAX & ERMA'S RESTAURANTS, INC.
                     P.O. Box 297830, 4849 Evanswood Drive
                              Columbus, Ohio 43229
 
                    PROXY FOR ANNUAL MEETING OF STOCKHOLDERS
                                 APRIL 9, 1998
 
       The undersigned hereby appoints TODD B. BARNUM and WILLIAM C. NIEGSCH,
   JR., or either of them, my attorneys and proxies, with full power of
   substitution, to vote at the annual meeting of stockholders of said
   corporation to be held on April 9, 1998 at 2:30 PM at the Hyatt Regency
   Columbus at the Greater Columbus Convention Center, 400 North High Street,
   Columbus, Ohio, and at any adjournment thereof,with all of the powers I
   would have if personally present, for the following purposes:
 
   1. THE ELECTION OF CLASS III DIRECTORS.
 
      [ ] FOR all nominees listed below (except as marked to the contrary).
      [ ] WITHHOLD AUTHORITYto vote for all nominees listed below
          INSTRUCTIONS: Do not check "WITHOUT AUTHORITY" to vote for only
          certain individual nominees. To withhold authority to vote for any
          individual nominee, strike a line through the nominee's name below
          and check "FOR").
 
            William E. Arthur  -  Todd B. Barnum  -  Thomas R. Green
 
   2. RATIFICATION OF THE SELECTION OF DELOITTE & TOUCHE LLP AS INDEPENDENT
      PUBLIC ACCOUNTANTS FOR THE CURRENT FISCAL YEAR.
 
                  [ ] FOR       [ ] AGAINST       [ ] ABSTAIN
 
                   (Continued and to be signed on other side)
<PAGE>   23
 
================================================================================
 
                          (Continued from other side.)
 
   3. TO TRANSACT SUCH OTHER BUSINESS AS MAY PROPERLY COME BEFORE THE MEETING
      AND ANY ADJOURNMENT THEREOF.
 
       THIS PROXY, WHEN EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED HEREIN
   BY THE UNDERSIGNED STOCKHOLDER(S). IF NO DIRECTION IS MADE, THIS PROXY
   WILL BE VOTED FOR PROPOSALS 1 AND 2.
 
       The undersigned hereby acknowledges receipt of the Notice of Annual
   Meeting of Stockholders dated February 19, 1998, the Proxy Statement
   furnished therewith, and the Annual Report to Stockholders of the Company
   for the fiscal year ended October 27, 1997. Any proxy heretofore given to
   vote said shares is hereby revoked.
 
                                            Dated:---------------------, 1998
 
                                            ---------------------------------
                                                       (Signature)
 
                                            ---------------------------------
                                                       (Signature)
 
                                            Signature(s) must agree with the
                                            name(s) printed on this Proxy. If
                                            shares are registered in two
                                            names, both stockholders should
                                            sign this Proxy.
 
                                            If signing as attorney, executor,
                                            administrator, trustee or
                                            guardian, please give your full
                                            title as such.
 
         PLEASE DATE, SIGN AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE


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