AARON RENTS INC
10-K405, 1999-03-31
EQUIPMENT RENTAL & LEASING, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                ---------------

                                   FORM 10-K
                 ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

        FOR THE YEAR ENDED                             COMMISSION FILE NO.
         December 31, 1998                                   0-12385

                               AARON RENTS, INC.
             (Exact name of registrant as specified in its charter)

            GEORGIA                                    58-0687630
 (State or other jurisdiction of                    (I.R.S. Employer
  incorporation or organization)                    Identification No.)

   309 E. PACES FERRY ROAD, N.E.
         ATLANTA, GEORGIA                              30305-2377
(Address of principal executive offices)               (Zip Code)

       Registrant's telephone number, including area code: (404) 231-0011

           Securities registered pursuant to Section 12(b)of the Act:

                              TITLE OF EACH CLASS
                              -------------------
                          Common Stock, $.50 Par Value
                      Class A Common Stock, $.50 Par Value

        Securities registered pursuant to Section 12(g) of the Act: NONE

    Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes   X      No  
                                              ----        ----

    Indicate by check mark if disclosure of delinquent filers pursuant to item
405 of Regulation S-K is not contained herein, and will not be contained, to
the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. X

    Aggregate market value of the voting stock held by non-affiliates of the
registrant as of March 22, 1999: $286,584,600. See Item 12.

    Indicate the number of shares outstanding of each of the registrant's
classes of common stock, as of the latest practicable date.

                                                  SHARES OUTSTANDING AS OF
            TITLE OF EACH CLASS                       MARCH 22, 1999
           -------------------                    ------------------------
Common Stock, $.50 Par Value                              16,201,696
Class A Common Stock, $.50 Par Value                       3,836,506


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                      DOCUMENTS INCORPORATED BY REFERENCE

    Portions of the 1998 Annual Report to Shareholders for the year ended
December 31, 1998 are incorporated by reference into Part II of this Form 10-K.

    Portions of the registrant's definitive proxy statement for the 1999 annual
meeting of shareholders are incorporated by reference into Part III of this
Form 10-K.

===============================================================================




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                                    PART I.

ITEM 1.  BUSINESS

GENERAL

    Aaron Rents is a U.S. leader in the rent-to-rent and rental purchase
industries with 427 stores in 32 states. The Company offers both individual and
business customers a wide range of residential and office furniture,
accessories, consumer electronics, and household appliances for rental, rental
purchase and sale. The Company's major operating divisions are the Aaron Rents'
Rent-to-Rent division, the Aaron's Rental Purchase division and the MacTavish
Furniture Industries division, which manufactures much of the furniture for the
Company's rental and rental purchase stores. Aaron Rents' strategic focus is on
expanding its higher growth rental purchase business while also growing its
rent-to-rent business in selected markets.

    At December 31, 1998, Aaron Rents had 291 Company-operated stores and 136
franchised stores in 32 states nationwide. There were 109 rent-to-rent stores
in its Aaron Rents' Rent-to-Rent division, 182 Company-operated rental purchase
stores in its Aaron's Rental Purchase division and 136 Aaron's Rental Purchase
franchised stores.

    The Aaron Rents' Rent-to-Rent division is well-positioned to take advantage
of the growing demand for furniture rental services. Management believes this
demand to be driven by continued growth in employment, the increasing
importance of flexibility and outsourcing to American businesses and the impact
of a more mobile and transitory population. Business customers, which represent
an increasing portion of rental customers, enter into leases for office
furniture to meet seasonal, temporary or start-up needs. Business customers
also lease residential furniture in order to provide furnishings for relocated
employees or those on temporary assignment.

    The Aaron's Rental Purchase division focuses on providing durable household
goods to lower to middle income consumers with limited or no access to
traditional credit sources such as bank financing, installment credit or credit
cards. The Company's rental purchase program allows customers to obtain
merchandise without incurring additional debt or long-term obligations.
Management believes that the segment of the U.S. population which its rental
purchase division targets is large and that the needs of these customers
generally are underserved.

    In 1992 the Company began franchising Aaron's Rental Purchase stores to
place stores in selected markets where the Company has no immediate plans to
enter. The Company believes that its franchise program allows the Company to
grow more quickly, increase its name exposure in new markets and achieve
economies of scale in purchasing, manufacturing and advertising for its rental
purchase stores. The Company opened 25, 40 and 40 franchised rental purchase
stores in 1996, 1997 and 1998, respectively.

    The Company is the only rental company in the United States that
manufactures its own furniture. By manufacturing its own specially designed
residential and office furniture through its MacTavish Furniture Industries
division, the Company enjoys an advantage over many of its competitors.
Manufacturing enables the Company to control the quality, cost, timing, styling
and quantity of its furniture rental products. The Company operates six
furniture plants, four bedding facilities and one lamp manufacturing facility,
which supply approximately one half of the furniture and related accessories
rented or sold by the Company.

    The Company has grown significantly in recent years. Its growth is
attributed to the opening of Company-operated and franchised rental purchase
stores, as well as to the expansion of its rent-to-rent business and selected
acquisitions. Total revenues have increased from $173.7 million for calendar
year 1993 to $379.7 million for calendar year 1998, and earnings before income
taxes increased from $13.6 million in 1993 to $35.2 million in 1998,
representing a 16.9% and 20.9% compound annual growth rate in the Company's
revenues and earnings before income taxes, respectively. The increase in
revenues was driven by a significant increase in rental purchase revenues,
which increased from $41.1 million for 1993 to $200.0 million for 1998,
representing a 37.2% compound annual growth rate. During the same period, core
rent-to-rent revenues increased from $126.1 million to $173.8 million.

    The Company believes it possesses a valuable brand name in the rental
business, as well as operating characteristics which differentiate it from its
competitors. For instance, the Company's rental purchase concept is unique in
offering 12-month rental purchase agreements, larger and more attractive store
showrooms and a wider selection of merchandise. In the rent-to-rent business,
the Company believes that its ability to deliver residential and office
furniture and equipment to its customers quickly and efficiently 


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gives the Company an advantage over furniture retailers who often require
several weeks to effect delivery. By having its own manufacturing capabilities,
an extensive distribution network and sophisticated management information
systems, the Company is well-positioned to meet the distinct needs of its
rent-to-rent and rental purchase customers.

INDUSTRY OVERVIEW

    The Rent-to-Own Industry

    According to the Association of Progressive Rental Organizations ("APRO"),
the national trade association representing the rent-to-own industry, there are
7,500 - 8,000 rent-to-own stores in the United States, approximately 50% of
which are owned or franchised by the eight largest companies in the industry.
Industry-wide revenues are believed to have been approximately $4.7 billion in
1997.

    In a typical rent-to-own transaction, the customer has the option to
acquire merchandise over a fixed term, usually 18 to 24 months, by making
weekly rental payments. The customer may cancel the agreement at any time by
returning the merchandise to the store, with no further rental obligation. The
average rental period in the industry is about four months, because the
majority of customers do not rent the item to the full term of the agreement.
If the customer rents the item to the full term, he obtains ownership of the
item, though he has the option to purchase it at any time.

    The rent-to-own industry is a growing segment of the retail industry that
offers an alternative to traditional methods of acquiring furniture,
electronics and appliances. The rent-to-own concept is particularly popular
with consumers who are unable to pay for merchandise in cash or who lack the
credit to qualify under conventional financing programs. It is also popular
with consumers who, despite good credit, do not wish to incur additional debt,
have only a temporary need for the merchandise, or desire to try out a
particular brand or model before purchasing it. Historically, electronic goods
have been the dominant product category rented and sold in the industry
although furniture items are growing rapidly in popularity.

    The Company believes its rental purchase concept differs significantly from
the typical rent-to-own program. Compared to the typical rent-to-own stores,
Aaron's Rental Purchase stores offer shorter agreement terms which are payable
on a monthly basis and have generally lower total payments to acquire
merchandise. Aaron's Rental Purchase stores offer a larger selection of
merchandise in general and a greater percentage of furniture merchandise in
particular, and have a larger and more visually appealing store layout. The
Company believes that its rental purchase customers demand and can afford both
higher quality merchandise and more competitive pricing on total agreement
terms compared to the typical rent-to-own customer.

    The Company's rental purchase transactions differ from sales by home
furnishings retailers in that rental purchase allows the option, but not the
obligation, to purchase merchandise while paying a similar "all-in" agreement
price. Rental purchase allows the customer to have the item serviced free of
charge or replaced at any time during the rental agreement, and allows the
Company to re-rent an item to another customer if the agreement does not go to
term.

    The Company's rental purchase operations differ from the rent-to-rent
business. A typical rental purchase customer, while usually lacking the cash or
credit resources to acquire merchandise, desires the option of ownership and
may have the intention to utilize rental purchase to achieve ownership.
Accordingly, in rental purchase transactions, the customer is willing to pay a
higher monthly payment for the ownership option, as compared to the
rent-to-rent customer. Typically, the Company's rental purchase customers are
more style and brand name conscious than rent-to-rent customers who regard the
merchandise as temporary. Aaron's Rental Purchase stores are attractively
appointed and are typically in or near a shopping center strategically located
near the residences of its target customers, as opposed to the rent-to-rent
store whose typical location is in an office park that services destination
customers from a broad geographical area.

    The Rent-to-Rent Industry

    The furniture component of the rent-to-rent industry is estimated to be
greater than $600 million in annual rental revenues. The demand for rental
products is believed to be related to the mobility of the population, which
relies upon rented merchandise to fulfill temporary needs. The industry is
highly competitive and consolidating, with only a handful of companies
accounting for a substantial share of the market.


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    The rent-to-rent industry serves both individual and business customers who
generally have immediate, temporary needs for office or residential merchandise
but who generally do not seek to own the merchandise. Residential merchandise
is rented to individuals seeking to rent merchandise for their own homes and
apartments, apartment complex managers seeking to provide furnished apartments,
and third party companies that provide interim housing for their corporate
clients. Office merchandise is rented by customers ranging from small
businesses and professionals who are in need of office furnishings but need to
conserve capital, to large corporations with temporary or seasonal needs.

    In the typical rent-to-rent transaction, the customer agrees to rent one or
more items for a minimum of three months, which may be extended by the customer
on a month-to-month basis. Although many rental agreements give the customer
the option of purchasing the rented item, most customers do not enter into the
transaction with the desire to own the rented merchandise.

GROWTH AND OPERATING STRATEGIES

    Aaron Rents is expanding its business through growth strategies that focus
on the opening of additional Company-operated rent-to-rent and rental purchase
stores, and franchised rental purchase stores. In addition, the Company seeks
to enhance profitability through operating strategies which differentiate the
Company from its competitors and improve operating efficiencies. The key
elements of the Company's growth and operating strategies are summarized below.

   Growth Strategies

    -   EXPAND COMPANY-OPERATED RENTAL PURCHASE OPERATIONS IN SELECTED
        GEOGRAPHIC MARKETS. The Company's strategy is to open rental purchase
        stores primarily in the Company's existing geographic markets where it
        can cluster stores to realize the benefits of economies of scale in
        marketing and distribution and other operating efficiencies.

    -   EXPAND AARON'S RENTAL PURCHASE FRANCHISE PROGRAM. The Company uses its
        franchise program to place Aaron's Rental Purchase stores in selected
        markets where the Company has no immediate plans to enter. The Company
        believes that its franchise program allows the Company to grow more
        quickly and increase its name exposure in new markets with a relatively
        low investment of capital by the Company. In addition, the larger
        number of systemwide rental purchase stores enables the Company and its
        franchisees to realize economies of scale in purchasing, manufacturing
        and advertising for its rental purchase stores. Franchise fees and
        royalties also represent a growing source of revenues for the Company.

    -   EXPAND RENT-TO-RENT OPERATIONS. The Company believes that there are
        growth opportunities in the rent-to-rent market, particularly in the
        business sector. The Company has recently begun opening rent-to-rent
        operations in new markets to better serve its national business
        customers and is also expanding its presence in existing markets. The
        recent introduction of warehouse-only stores in new markets has allowed
        the Company to enter markets at a lower cost. The Company believes that
        its rent-to-rent business will continue to provide the Company with
        cash flow to finance a significant amount of the planned expansion of
        the Aaron's Rental Purchase division.

     Operating Strategies

    -   PROVIDE HIGH LEVELS OF CUSTOMER SERVICE AND SATISFACTION. The Company
        demonstrates its commitment to superior customer service by providing
        large, attractive and conveniently located showrooms, offering a wide
        selection of quality merchandise at competitive prices and flexible
        acquisition options, and providing customers quick delivery of rented
        merchandise, in many cases by same or next day delivery. The Company
        has established an employee training program designed to enhance the
        customer relations skills of its employees.

    -   DIFFERENTIATE AARON'S RENTAL PURCHASE CONCEPT. The Company believes
        that the success of its rental purchase operations is attributable to
        its distinctive approach to the business that sets it apart from its
        rent-to-own competitors. The Company has pioneered innovative
        approaches to meeting changing customer needs that differ from those of
        its competitors -- such as offering 12-month rental purchase agreements
        which result in a lower "all-in" price, larger and more attractive
        store showrooms, and a wider selection of merchandise. Most rental
        purchase customers make their rental payments in person, and the
        Company uses these frequent visits to strengthen customer relationships
        and make rental purchase customers feel welcome in the Company's
        stores.


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    -   TARGET RENT-TO-RENT BUSINESS CUSTOMERS. The Company has successfully
        operated rent-to-rent stores for over 40 years, using its superior
        customer service, prompt delivery and wide selection of rental
        furniture to attract a growing number of business customers. The
        Company believes that its ability to deliver furniture and equipment to
        its business customers quickly and efficiently gives the Company an
        advantage over general furniture retailers who often require several
        weeks to effect delivery. In addition, the location of a warehouse next
        to each showroom permits the store manager to exercise greater control
        over inventory, merchandise condition and pickup and deliveries,
        resulting in more efficient and consistent service for the customer.
        The Company has also recently opened warehouse-only locations in a few
        selected markets where the Company is seeking an immediate presence at
        a lower cost. The warehouse-only locations rely on outside sale
        representatives who target business customers.

    -   MANAGE FURNITURE REQUIREMENTS THROUGH MANUFACTURING AND DISTRIBUTION.
        The Company believes that its furniture manufacturing capability and
        distribution center network give it a strategic advantage over its
        competitors by enabling the Company to control the quality, cost,
        timing, styling, durability and quantity of a substantial portion of
        its rental furniture merchandise. This control allows the Company to
        offer prompt delivery of rented furniture and provides the Company a
        reliable source of rental furniture.

    -   UTILIZE PROPRIETARY MANAGEMENT INFORMATION SYSTEMS. The Company has
        developed proprietary computerized information systems to
        systematically pursue cash collections and merchandise returns and to
        match inventory with demand. Each of the Company's stores, including
        franchised rental purchase stores, is linked by computer directly to
        corporate headquarters, which enables headquarters to monitor the
        performance of each store on a daily basis. Its separate systems are
        tailored to meet the distinct needs of the Company's rent-to-rent and
        rental purchase operations.

OPERATING DIVISIONS

    Rental Purchase - Aaron's Rental Purchase

    The Company established its Aaron's Rental Purchase division in 1987. At
December 31, 1998, there were 182 Company-operated Aaron's Rental Purchase
stores in 17 states and 136 franchised Aaron's Rental Purchase stores in 28
states. The Company has developed a distinctive concept for its Aaron's Rental
Purchase stores with specific merchandising selection and store layout, pricing
and agreement terms for the customers it seeks to attract. The Company believes
that these features create a store and rental purchase concept that is
significantly different from the operations of most other rent-to-own stores,
the Company's traditional rent-to-rent business, and the operations of home
furnishings retailers who finance merchandise.

    The typical Aaron's Rental Purchase store layout consists of a combination
showroom and warehouse of 8,000 to 10,000 square feet, with an average of
approximately 9,000 total square feet. In selecting new locations for Aaron's
Rental Purchase stores, the Company generally looks for sites in
well-maintained strip shopping centers strategically located within ten miles
of established working class neighborhoods and communities with good access.
Many of the Company's stores are placed near existing rent-to-own stores of
competitors. Each rental purchase store maintains at least two trucks and crews
for pickups and deliveries, and generally offers same or next day delivery for
addresses located within 15 miles of the store. The Company emphasizes a broad
selection of brand name products for its electronics and appliance items, and
offers customers a wide selection of furniture, including furniture
manufactured by the Company's MacTavish Furniture Industries division. Aaron's
Rental Purchase stores also offer computers and jewelry.

    Aaron's Rental Purchase stores structure the pricing of merchandise to be
less expensive than similar items offered by other rent-to-own operators, and
substantially equivalent to the "all-in" contract price of similar items
offered by home furnishings retailers who finance merchandise. Over 77% of the
Company's rental purchase agreements have monthly payments as compared to the
industry standard weekly payments, and most monthly agreements are for 12
months compared to the industry standard of 18 to 24 months. Approximately 44%
of Aaron's Rental Purchase agreements go to term, in contrast to an industry
average of less than 25%. The merchandise from the agreements that do not go to
term is either re-rented or sold.


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   Aaron's Rental Purchase Franchise Program

    The Company began franchising Aaron's Rental Purchase stores in selected
markets in 1992, and has continued to attract many franchisees. It is not
anticipated that franchised stores will compete with Company-operated stores,
as franchises are primarily awarded in markets into which the Company has no
presence and no current plans to expand. As of December 31, 1998, 227
franchises had been sold to 60 franchisees, and 136 franchise stores were open.
The Company believes that its relations with its franchisees are good.

    Franchisees are approved on the basis of the applicant's business
background and financial resources. The Company generally seeks franchisees who
will enter into development agreements for several stores, although many
franchisees currently operate a single store. Most franchisees are involved in
the day-to-day operations of the stores.

    The Company enters into franchise agreements with its franchisees to govern
the opening and operation of franchised stores. Under the Company's current
agreement, the franchisee is required to pay a franchise fee of $35,000 per
store. Agreements are for a term of 10 years (with one 10-year renewal option)
and require payment to the Company of a royalty of 5% of weekly cash
collections.

    The Company assists each franchisee in selecting the proper site for each
store. Because of the importance of location to the Aaron's Rental Purchase
concept, one of the Company's Pre-Opening Directors visits the intended market
and helps guide the franchisee through the selection process. Once a site is
selected, the Company helps in designing the floor plan, including the proper
layout of the showroom and warehouse. In addition, the Company provides
assistance in assuring that the design and decor of the showroom is consistent
with the Company's requirements. The Company also leases the exterior signage
to the franchisee, and assists with placing pre-opening advertising, ordering
initial inventory and purchasing delivery vehicles.

    The Company has an arrangement with a syndicate of banks to provide
financing to qualifying franchisees to assist with the establishment and
operation of their stores. A primary component of the financing program is an
inventory financing plan which provides franchisees with the capital to
purchase inventory. For established franchisees, the Company has arranged for
these institutions to provide a revolving credit line to allow franchisees the
flexibility to expand. The Company guarantees a portion of amounts outstanding
under the franchisee financing programs.

    All franchisees are required to complete a comprehensive training program
and to operate their franchised Aaron's Rental Purchase stores in compliance
with the Company's policies, standards and specifications, including such
matters as decor, rental agreement terms, hours of operation, pricing and
merchandise. Franchisees are not required to purchase their rental merchandise
from the Company, although many do so in order to take advantage of bulk
purchasing discounts and favorable delivery terms. Many also purchase their
rental furniture from the Company's MacTavish Furniture Industries facilities.

    The Company conducts a financial audit of its franchise stores every six to
12 months and also conducts regular operational audits, generally visiting each
franchise store almost as often as it visits its Company-owned stores. In
addition, the Company's proprietary management information system links each
store to corporate headquarters. With this system, each night the Company
automatically retrieves detailed financial information regarding the number of
customers served during the day, the revenues received and the status of all
customer accounts. This information is compiled nightly into a detailed report
of every franchised and Company-operated rental purchase store, which is then
immediately made available to corporate and store management. On a weekly
basis, the system also automatically debits the franchisee's bank account for
the 5% royalty fee, resulting in essentially a 100% collection rate on
franchise royalties.

   Rent-to-Rent -- Aaron Rents and Sells Furniture

    The Company has been in the rent-to-rent business for over 40 years and is
the second largest furniture rent-to-rent company in the United States. The
core rent-to-rent business accounted for approximately 46% of the Company's
total revenues for the year ended December 31, 1998. The Company rents new and
rental return merchandise to both the individual and the business segments of
the rent-to-rent industry, with a growing focus on rentals of residential and
office furniture to business customers. As of December 31, 1998, the Company
operated 109 rent-to-rent stores in 22 states.


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    The Company's typical rent-to-rent store layout consists of a combination
showroom and warehouse comprising about 19,000 square feet. Each residential
showroom features attractive displays of dining-room, living-room and bedroom
furniture in a number of styles, fabrics, materials and colors. Office rental
showrooms feature lines of desks, chairs, conference tables, credenzas, sofas
and accessories. The Company believes that having a warehouse next to each
showroom permits the store manager to exercise greater control over inventory,
merchandise condition and pickup and deliveries, resulting in more efficient
and consistent service for the customer. The Company has also recently opened
warehouse-only locations in a few selected markets where the Company is seeking
an immediate presence at a lower cost. The warehouse-only locations rely on
outside sale representatives who target business customers.

     Items held for rent, whether new or rental return, are available for
purchase and rental purchase at all rent-to-rent stores. Each rent-to-rent store
generally offers next day delivery for addresses located within 50 miles of the
store, and maintains at least one truck and a crew for pickups and deliveries.
The Company believes that its ability to obtain and deliver office furniture and
equipment to its customers quickly and efficiently gives the Company an
advantage over general office furniture retailers who often require several
weeks to effect delivery.

    The Aaron Rents' Rent-to-Rent division's four clearance stores serve
primarily as retail outlets for final sales of rental return merchandise that
will not be rented again, though they also sell new merchandise. Sales by the
clearance stores, together with sales at the clearance centers located in most
of the Company's rent-to-rent stores, are instrumental in enabling the Company
to maximize residual values of depreciated rental merchandise.

    The Company generally sells rental return merchandise at or above its book
value (cost less depreciation) plus selling expenses, a price which is usually
considerably lower than the price for comparable new merchandise. Most
merchandise held for sale in clearance stores may also be acquired through a
rental purchase option. Because new merchandise is sold at the same location as
rental return merchandise, the Company has the opportunity to sell both new and
rental return merchandise to customers who may have been attracted to the store
by the advertising and price appeal of rental return merchandise. The ability
to sell new and rental return merchandise at the same location allows for more
efficient use of facilities and personnel and minimizes overhead.

FURNITURE MANUFACTURING

    The Company believes that its manufacturing capability gives it a strategic
advantage over its competitors by enabling the Company to control the quality,
cost, timing, styling, durability and quantity of its furniture rental
products. As the only major furniture rental company that manufactures its own
furniture, the Company believes its 643,000 square feet of manufacturing
facilities provide it more flexibility in scheduling production runs and in
meeting inventory needs than rental companies that do not manufacture their own
furniture and are dependent upon third party suppliers. The Company's MacTavish
Furniture Industries division has manufactured furniture for the Company's
rental stores since 1971. The division has six furniture manufacturing plants,
four bedding manufacturing facilities and one lamp manufacturing facility which
supply approximately one half of the furniture and accessories rented or sold
by the Company. The Company's manufacturing plants have the capacity to meet
the Company's needs for the foreseeable future, with a new 200,000 square foot
facility added during 1998 in Cairo, Georgia. The Company also does limited
manufacturing of residential furniture for several unaffiliated furniture
retailers, and manufactures lamps for selected national retailers.

    MacTavish Furniture Industries manufactures upholstered living-room
furniture (including contemporary sofas, sofabeds, chairs and modular sofa and
ottoman collections in a variety of natural and synthetic fabrics and
leathers), bedding (including standard sizes of mattresses and box springs),
office furniture (including desks, credenzas, conference tables, bookcases and
chairs), and bedroom furniture (including bedroom sets, headboards, dressers,
mirrors, chests and night stands). MacTavish has designed special features for
the furniture it manufactures which make its furniture less expensive to
produce, more durable and better equipped for frequent transportation than
furniture purchased from third parties. These features include standardization
of components; reduction of parts and features susceptible to wear or damage;
more resilient foam; durable, soil-resistant fabrics and sturdy frames for
longer life and higher residual value; and collapsible box springs and devices
which allow sofas to stand on end for easier and more efficient 


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transport. The Company has patent applications pending for certain of these
features. MacTavish also manufactures replacement covers of all styles and
fabrics of its upholstered furniture for use in reconditioning rental return
furniture.

    The principal raw materials used by MacTavish in furniture manufacturing
are fabric, foam, fiber, wire-innerspring assemblies, plywoods and hardwoods.
All of these materials are purchased in the open market from sources not
affiliated with the Company. The Company is not dependent on any single
supplier, and none of the raw materials are in short supply.

In June, 1998, the Company acquired Lamps Forever, a manufacturer of designer
lamps, tables and matching accessories, to capitalize on the rapidly growing
coordinated room trend in furniture retailing.

STORE OPERATIONS

   Management

    The Company's rent-to-rent stores are organized geographically into four
residential and two office regions, each supervised by a vice president who is
primarily responsible for monitoring individual store performance and inventory
levels within the respective regions. The Aaron's Rental Purchase division has
five regional managers performing similar responsibilities. President's manage
the residential rent-to-rent, office rent-to-rent and rental purchase
divisions.

    Stores are directly supervised by 20 rent-to-rent regional managers and 35
rental purchase district/city managers. At the individual store level, the
store manager is responsible for customer and credit relations, deliveries and
pickups, warehouse and inventory management, and certain marketing efforts.
Store managers are also responsible for inspecting rental return furniture to
determine whether it should be sold as is, rented again as is, repaired and
sold, or reconditioned for additional rental. A significant portion of the
store manager's compensation is dependent upon store revenues and profits.

    Executive management at the Company's headquarters directs and coordinates
purchasing, financial planning and control, manufacturing, employee training,
and new store site selection for the Company-operated stores. The Company's
internal audit department conducts periodic audits of every store, including
audits of Company-operated rental purchase stores several times each year, and
semi-annual audits of rent-to-rent stores and franchised rental purchase
stores. The Company's business philosophy has always emphasized strict cost
containment and fiscal controls. Executive and store level management monitor
expenses vigilantly to contain costs. All invoices are paid out of the
Company's headquarters in order to enhance fiscal accountability. The Company
believes that its careful attention to the expense side of its operations has
enabled it to maintain financial stability and profitability.

   Management Information Systems

    The Company utilizes computer-based management information systems to
facilitate cash collections, merchandise returns and inventory monitoring.
Through the use of proprietary software developed by the Company, each of the
Company's stores is linked by computer directly to corporate headquarters,
which enables headquarters to monitor the performance of each store on a daily
basis. A different system is used to run the rent-to-rent and rental purchase
operations due to the significant differences in the businesses. At the store
level, the store manager is better able to track inventory on the showroom
floor and in the warehouse to minimize delivery times, assist with product
purchasing and match customer needs with available inventory.

   Rental Agreement Approval, Renewal and Collection

    One of the keys to the success of the Company's Aaron's Rental Purchase
operations is its ability to achieve timely cash collections. Individual store
managers utilize the Company's computerized information system on a daily basis
to track cash collections. They contact customers within a few days of when
their rental payments are due in order to encourage customers to keep their
agreement current and in force (rather than having to return the merchandise
for non-payment of rent) and to renew their agreements for an additional rental
period. Careful attention to cash collections is particularly important in the
rental purchase operations, where the customer typically has the option to
cancel the agreement at any time and each payment is considered a renewal of
the agreement rather than a collection of a receivable.

    Each rent-to-rent store performs a credit check on most of its residential
and business customers. The Company generally performs no formal credit check
with respect to rental purchase customers other than to verify employment or
other reliable sources of 


                                      A-9
<PAGE>   10


income and personal references supplied by the customer. All of the Company's
rental agreements for residential and office merchandise require rental
payments in advance, and the merchandise normally is picked up if a payment is
significantly in arrears.

    Net bad debt losses from rent-to-rent rentals as a percentage of
rent-to-rent rental revenues were approximately 2.0%, 1.9% and 2.6% for the
years ended December 31, 1998, 1997 and 1996. The Company does not extend
credit to rental purchase customers. For the same periods, net merchandise
shrinkage for the Company as a percentage of combined rental revenues was 2.4%,
2.3% and 2.5%, respectively. The Company believes that its collection and
repossession policies comply with applicable legal requirements, and the
Company disciplines any employee that it discovers deviating from such
policies.

    Customer Service

    The Company believes that customer service is one of the most important
elements in the success of its rent-to-rent and rental purchase businesses.
Customer satisfaction is critical because the customer usually has the option
of returning the rented merchandise at any time. The Company's goal is to make
its customers feel positive about the Company and its products from the moment
they enter the Company's showrooms. Rented items are serviced at no charge to
the customer, and quick, free delivery is available in many cases. In order to
increase rentals at existing stores, the Company fosters relationships with
existing customers to attract recurring business, and many new rental and
rental purchase agreements are attributable to repeat customers.

    Because of the importance of customer service, the Company believes that a
prerequisite for successful operations and growth is skilled, effective
employees who value the Company's customers and project a genuine desire to
serve the customers' needs. The rent-to-rent division's sales and management
training programs, conducted at the Company's Atlanta headquarters, cover all
areas of the Company's operations, with a heavy emphasis on customer service.
Store managers and employees in the Aaron's Rental Purchase stores have similar
training primarily on site by the division's training staff and regional
managers. The Company's policy of promoting from within aids in employee
retention and commitment to the Company's customer service and other business
philosophies, which also allows the Company to realize greater benefits from
its employee training programs.

PURCHASING AND DISTRIBUTION

    The Company's product mix is determined by store managers in consultation
with the regional managers and regional vice presidents, based on an analysis
of customer demands. In the Company's rent-to-rent division, furniture is the
primary merchandise category, accounting for approximately 94% of rent-to-rent
rental revenues for the year ended December 31, 1998. In the Aaron's Rental
Purchase division, electronics, furniture, appliances, computers and other
accounted for approximately 49%, 31%, 14%, 5%, and 1%, respectively, of rental
purchase rental revenues for the year ended December 31, 1998. With approval
from the applicable operating management, store managers send their orders to
the rental purchase or rent-to-rent purchasing department at headquarters. The
applicable purchasing department reviews all purchase orders to determine
whether merchandise needs may be satisfied out of existing inventory at other
stores before contacting vendors. If inventory is available at other stores,
the purchasing department arranges for inventory shipments between stores.
Virtually all merchandise for the Company's stores is purchased by the
Company's five buyers, three of whom are solely responsible for rental purchase
merchandise.

    The Company purchases the majority of its merchandise directly from
manufacturers, with the balance from local distributors. The Company's largest
supplier is its MacTavish Furniture Industries manufacturing division, which
supplies approximately one half of the furniture rented or sold by the Company.
The Company has no long-term agreements for the purchase of merchandise and
believes that its relationships with suppliers are excellent.

    Rent-to-rent stores receive merchandise directly from vendors who ship to
the stores' attached warehouses. Rental purchase operations utilize
distribution centers to control inventory. All rental purchase stores order
directly from the Company's five rental purchase distribution centers located
in Auburndale, Florida; Dallas and Houston, Texas; Duluth, Georgia; and
Columbus, Ohio. Rental purchase stores typically have smaller warehouses with
less inventory storage space than the Company's rent-to-rent stores. Vendors
ship directly to the distribution centers.

    Distribution centers result in freight savings from truckload discounts and
a more efficient distribution of merchandise. The Company utilizes its fourteen
tractor-trailers, its local delivery trucks, and various contract carriers to
make weekly deliveries to individual stores.


                                      A-10
<PAGE>   11


MARKETING AND ADVERTISING

    In its rental purchase operations, the Company relies heavily on store
traffic, direct mail and national and local television advertising to reach its
target markets. Rental purchase stores are located within neighborhood
communities, and will typically distribute mass mailings of promotional
material every two weeks, with the goal of reaching households within a
specified radius of each store at least 12 times per year. In addition,
delivery personnel are trained to leave promotional material at the door of
each residence within five doors of the delivery destination. In concentrated
geographic markets, and for special promotions, the Company also utilizes local
television and radio advertising for special promotions.

    The Company markets its rent-to-rent operations through its outside sales
staff to the local apartment communities, calling on their leasing agents,
resident managers, and property managers. This group controls the individual
referral business as well as the corporate relocation professionals. The
Company also markets to interim housing providers (that offer temporary
housing) to corporations that relocate personnel around the country. The
Company has a regional and national marketing staff that focuses on this
growing segment of the rent-to-rent industry. The Company also relies on the
use of brochures, newspapers, radio, television, direct mail, trade
publications, yellow pages, and the internet
(http://www.aaronrentsfurniture.com) to reach its residential and office rental
and sales customers and believes such advertising benefits its residential and
office stores while increasing the Company's name recognition.

COMPETITION

    The Company's businesses are highly competitive. The Company competes in
the rent-to-rent market with national and local companies and, to a lesser
extent, with apartment owners who purchase furniture for rental to tenants. The
Company believes that CORT Business Services Corporation and Globe Business
Resources, Inc. are its most significant rent-to-rent competitors. In the
rent-to-own market, the Company competes with two larger companies with
substantially greater financial resources than the Company. The Company
believes that the largest rent-to-own companies include Rent-A-Center, Inc. and
Rent-Way, Inc.

    Although definitive industry statistics are not available, management
believes that the Company is one of the largest furniture rental companies in
the United States. Management also believes that it generally has a favorable
competitive position in that industry because of its manufacturing
capabilities, prompt delivery, competitive pricing, name recognition and
commitment to customer service.

GOVERNMENT REGULATION

    The Company believes that 45 states specifically regulate rent-to-own
transactions, including states in which the Company currently operates Aaron's
Rental Purchase stores. Most of these states have enacted disclosure laws which
require rent-to-own companies to disclose to its customers the total number of
payments, total amount and timing of all payments to acquire ownership of any
item, any other charges that may be imposed by the Company and miscellaneous
other items. The most restrictive states limit the total amount that a customer
may be charged for an item to twice the "retail" price for the item, or
regulate the amount of "interest" that rent-to-own companies may charge on
rent-to-own transactions, generally defining "interest" as rental fees paid in
excess of the "retail" price of the goods. The Company's long-established
policy in all states is to disclose the terms of its rental purchase
transactions as a matter of good business ethics and customer service.

    At the present time, no federal law specifically regulates the rent-to-own
industry. Federal legislation has been proposed from time to time to regulate
the industry. Management cannot predict whether any such legislation will be
enacted and what the impact of such legislation would be. Although the Company
is unable to predict the results of these or any additional regulatory
initiatives, the Company does not believe that the existing and proposed
regulations will have a material adverse impact on the Company's rental
purchase or other operations.

    The Company's Aaron's Rental Purchase franchise program is subject to
Federal Trade Commission ("FTC") regulation and various state laws regulating
the offer and sale of franchises. Several state laws also regulate substantive
aspects of the franchisor-franchisee relationship. The FTC requires the Company
to furnish to prospective franchisees a franchise offering circular containing
prescribed information. A number of states in which the Company might consider
franchising also regulate the sale of franchises and require registration of
the franchise offering circular with state authorities. The Company believes it
is in material compliance with all applicable franchise laws.


                                      A-11
<PAGE>   12


EMPLOYEES

    At December 31, 1998, the Company had approximately 3,400 employees. None
of the Company's employees are covered by a collective bargaining agreement,
and the Company believes that its relations with its employees are good.

CERTAIN FACTORS AFFECTING FORWARD LOOKING STATEMENTS

    In addition to the other information in this Annual Report on Form 10-K,
the following risk factors should be considered carefully in evaluating an
investment in the Common Stock offered hereby. This Annual Report on Form 10-K
contains certain forward-looking statements (as such term is defined in the
Securities Act of 1933, as amended, which represent expectations or beliefs,
including but not limited to, statements concerning industry performance, and
the Company's operations, performance and financial condition, including, in
particular, the likelihood of the Company's success in developing and expanding
its business. These statements are based upon a number of assumptions and
estimates which are inherently subject to significant uncertainties, many of
which are beyond the control of the Company. Actual results may differ
materially from those expressed or implied by such forward-looking statements.
Factors that could cause actual results to differ materially include, but are
not limited to, those set forth below.

    RISKS ASSOCIATED WITH EXPANSION STRATEGY

    An important part of the Company's growth strategy is the opening of new
rent-to-rent and rental purchase stores. The Company's ability to continue
opening new stores will depend, among other things, upon its ability to hire
management and personnel to staff the new stores, and to find suitable sites at
reasonable rental rates to locate new stores. From time to time the Company also
expects to pursue opportunistic acquisitions of rent-to-rent and rental purchase
operations. There can be no assurance that future acquisitions will be
consummated on acceptable terms or that any acquired companies will be
successfully integrated. While the Company believes that the market for its
stores is underserved and offers attractive expansion opportunities, it does not
know if consumer preferences will remain unchanged, or the extent to which its
competitors may seek to serve the market.

    SIGNIFICANT COMPETITION

    The Company's businesses are highly competitive. The Company competes in the
rent-to-rent market with national and local companies and, to a lesser extent,
with apartment owners who purchase furniture for rental to tenants. In the
rental purchase market, the Company's competitors include national, regional and
local operators of rent-to-own stores. Some of these competitors may have
significantly greater financial and operating resources, and in certain markets,
greater name recognition, than the Company.

    RISKS ASSOCIATED WITH SIGNIFICANT GOVERNMENT REGULATION

    The Company believes that 45 states specifically regulate rent-to-own
transactions, including states in which the Company currently operates Aaron's
Rental Purchase stores. Most of these states have enacted disclosure laws which
require rent-to-own companies to disclose to their customers the total number
of payments, total amount and timing of all payments to acquire ownership of
any item, any other charges that may be imposed by the Company and
miscellaneous other items. The most restrictive states limit the total amount
that a customer may be charged for an item to twice the "retail" price for the
item, or regulate the amount of "interest" that rent-to-own companies may
charge on rent-to-own transactions, generally defining "interest" as rental
fees paid in excess of the "retail" price of the goods. The Company's
long-established policy in all states is to fully disclose the terms of its
rental purchase transactions as a matter of good business ethics and customer
service. At the present time, no federal law specifically regulates the
rent-to-own industry.

    Federal legislation has been proposed from time to time to regulate the
industry. Management cannot predict whether any such legislation will be
enacted and what the impact of such legislation would be. Although the Company
is unable to predict the results of these or any additional regulatory
initiatives, the Company does not believe that the existing and proposed
regulations will have a material adverse impact on the Company's rental
purchase or other operations.

    The Company's Aaron's Rental Purchase franchise program is subject to
Federal Trade Commission ("FTC") regulation and various state laws regulating
the offer and sale of franchises. Several state laws also regulate substantive
aspects of the franchisor-franchisee relationship. The FTC requires the Company
to furnish to prospective franchisees a franchise offering circular containing


                                      A-12
<PAGE>   13


prescribed information. A number of states in which the Company might consider
franchising also regulate the sale of franchises and require registration of
the franchise offering circular with state authorities. The Company believes it
is in material compliance with all applicable franchise laws.

    CONTROL BY AND DEPENDENCE UPON PRINCIPAL SHAREHOLDER

    R. Charles Loudermilk, Sr., the Company's Chief Executive Officer and
Chairman of the Board, owns or controls over 60% of the Company's voting Class A
Common Stock and approximately 17% of the non-voting Common Stock outstanding.
As a result, Mr. Loudermilk will continue to be able to elect all the directors
of, and otherwise effectively control, the Company. The Company believes that
it has benefited substantially from Mr. Loudermilk's leadership and that if it
were to lose his services at anytime in the near future such loss could have an
adverse effect on the Company's business and operations.

ITEM 2.  PROPERTIES

    The Company leases space for substantially all of its store and warehouse
operations under operating leases expiring at various times through September
30, 2013. Most of the leases contain renewal options for additional periods
ranging from one to fifteen years at rental rates generally adjusted on the
basis of the consumer price index or other factors.

    The following table sets forth certain information regarding the Company's
furniture manufacturing plants, bedding facilities, lamp manufacturing facility
and distribution centers:


<TABLE>
<CAPTION>

    LOCATION                                           PRIMARY USE                          SQUARE FT.
    --------                                           -----------                          ----------
    <S>                                                <C>                                  <C>
    Cairo, Georgia..............................       Furniture Manufacturing              192,000
    Coolidge, Georgia...........................       Furniture Manufacturing               77,000
    Coolidge, Georgia...........................       Furniture Manufacturing               43,000
    Coolidge, Georgia...........................       Furniture Manufacturing               41,000
    Quincy, Florida.............................       Furniture Manufacturing               80,000
    Quincy, Florida.............................       Furniture Manufacturing               91,000
    Los Angeles, California.....................       Lamp and Accessory Manufacturing      52,000
    Cairo, Georgia..............................       Bedding Facility                       8,000
    Duluth, Georgia.............................       Bedding Facility                      30,000
    Houston, Texas..............................       Bedding Facility                      13,000
    Orlando, Florida............................       Bedding Facility                      16,000
    Auburndale, Florida.........................       Rental Purchase Distribution Center   40,000
    Columbus, Ohio..............................       Rental Purchase Distribution Center   98,800
    Dallas, Texas...............................       Rental Purchase Distribution Center   92,000
    Duluth, Georgia.............................       Rental Purchase Distribution Center   67,000
    Houston, Texas..............................       Rental Purchase Distribution Center   70,000
</TABLE>


    The Company's executive and administrative offices occupy approximately
53,000 square feet in an 11-story, 81,000 square-foot office building that the
Company owns in Atlanta. The Company leases most of the remaining space to
third parties under leases with remaining terms averaging 2-1/2 years. All of
the Company's facilities are well maintained and adequate for their current and
reasonably foreseeable uses.

ITEM 3.  LEGAL PROCEEDINGS

    The Company is not currently a party to any legal proceedings the result of
which it believes could have a material adverse impact upon its business,
financial position or results of operations.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

    None


                                      A-13
<PAGE>   14


                                    PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER MATTERS

    (a) The information presented under the caption "Common Stock Market Prices
& Dividends" on page 28 of the Company's Annual Report to Shareholders for the
year ended December 31, 1998 is incorporated herein by reference. The market
quotations stated herein reflect inter-dealer prices, without retail mark-up,
mark-down or commissions and may not necessarily represent actual transactions.

    (b) As of March 22, 1999, there were 319 holders of record of the Common
Stock and 159 holders of record of the Class A Common Stock.

    (c) The information presented under "Note D -- Debt" on page 22 of the
Company's Annual Report to Shareholders for the year ended December 31, 1998 is
incorporated herein by reference. During the year ended December 31, 1998, the
Company paid two semi-annual cash dividends. No assurance can be provided that
such dividends will continue.

ITEM 6. SELECTED FINANCIAL DATA

    The information presented under the caption "Selected Financial
Information" on page 12 of the Company's Annual Report to Shareholders for the
year ended December 31, 1998 is incorporated herein by reference.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS

    The information presented under the caption "Management's Discussion and
Analysis of Financial Condition and Results of Operations" on pages 13 through
15 of the Company's Annual Report to Shareholders for the year ended December
31, 1998 is incorporated herein by reference.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

    The information presented under the caption "Management's Discussion and
Analysis of Financial Condition and Results of Operations" on page 13 through
15 and presented under "Note D - Debt" on page 22 of the Company's Annual
Report to Shareholders for the year ended December 31, 1998 is incorporated
herein by reference.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

    The information presented under the captions "Consolidated Balance Sheets,"
"Consolidated Statements of Earnings," "Consolidated Statements of
Shareholders' Equity," "Consolidated Statements of Cash Flows," "Notes to
Consolidated Financial Statements," and "Report of Independent Auditors" on
pages 16 through 27 of the Company's Annual Report to Shareholders for the year
ended December 31, 1998 is incorporated herein by reference.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
        FINANCIAL DISCLOSURE

    None.

                                    PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

    The information contained in the Company's definitive Proxy Statement,
which the Company will file with the Securities and Exchange Commission no
later than 120 days after December 31, 1998, with respect to the identity,
background and Section 16 filings of directors and executive officers of the
Company, is incorporated herein by reference to this item.

                                      A-14
<PAGE>   15


ITEM 11. EXECUTIVE COMPENSATION

    The information contained in the Company's definitive Proxy Statement,
which the Company will file with the Securities and Exchange Commission no
later than 120 days after December 31, 1998, with respect to executive
compensation, is incorporated herein by reference in response to this item.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

    The information contained in the Company's definitive Proxy Statement,
which the Company will file with the Securities and Exchange Commission no
later than 120 days after December 31, 1998, with respect to the ownership of
common stock by certain beneficial owners and management, is incorporated
herein by reference to this item.

    For purposes of determining the aggregate market value of the Company's
voting stock held by non-affiliates, shares held by all directors and officers
of the Company have been excluded. The exclusion of such shares is not intended
to, and shall not, constitute a determination as to which person or entities
may be "affiliates" of the Company as defined by the Securities and Exchange
Commission.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

    The information contained in the Company's definitive Proxy Statement,
which the Company will file with the Securities and Exchange Commission no
later than 120 days after December 31, 1998, with respect to certain
relationships and related transactions, is incorporated herein by reference in
response to this item.

                                    PART IV

ITEM 14. EXHIBITS, CONSOLIDATED FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON
         FORM 8-K

(A) 1. CONSOLIDATED FINANCIAL STATEMENTS

    The following financial statements and notes thereto of Aaron Rents, Inc.
and Subsidiaries, and the related Report of Independent Auditors are
incorporated in Item 8 by reference from the Company's Annual Report to
Shareholders for the year ended December 31, 1998.

<TABLE>
<CAPTION>

                                                                                             REFERENCE PAGE
                                                                                                 ANNUAL
                                                                                                 REPORT
                                                                                            TO SHAREHOLDERS
                                                                                            ---------------
<S>                                                                                          <C>
Consolidated Balance Sheets-- December 31, 1998 and 1997................................            16

Consolidated Statements of Earnings-- Years ended December 31, 1998,  1997 and 1996.....            17

Consolidated Statements of Shareholders' Equity-- Years ended December 31, 1998, 1997 and           18
1996....................................................................................

Consolidated Statements of Cash Flows-- Years ended December 31, 1998, 1997 and 1996....            19

Notes to Consolidated Financial Statements..............................................            20-27

Report of Independent Auditors..........................................................            27

</TABLE>


2. CONSOLIDATED FINANCIAL STATEMENT SCHEDULES

    All schedules have been omitted because they are inapplicable or the
required information is included in the financial statements or notes thereto.


                                      A-15
<PAGE>   16


3. EXHIBITS

 EXHIBIT NO.                               DESCRIPTION OF EXHIBIT

      3(a)      Amended and Restated Articles of Incorporation of the Company,
                filed as Exhibit 3 to the Company's Quarterly Report on Form
                10-Q for the quarter ended March 31, 1996 (the "March 31, 1996
                10-Q"), which exhibit is by this reference incorporated herein.

      3(b)      Amended and Restated By-laws of the Company, filed as Exhibit
                3(b) to the Company's Annual Report on Form 10-K for the year
                ended December 31, 1997, which exhibit is by this reference
                incorporated herein.

      4         See Exhibits 3 (a) through 3 (b).

      10(a)     Aaron Rents, Inc. 1996 Stock Option and Incentive Award Plan,
                filed as Exhibit 4(a) to the Company's quarterly report on Form
                10-Q for the quarter ended March 31, 1998 (the "March 31, 1998
                10-Q"), which exhibit is incorporated by this reference.*

      10(b)     Aaron Rents, Inc. Employees Retirement Plan and Trust, filed as
                Exhibit 4(a) to the Company's Registration Statement on Form
                S-8, file number 33-62538, filed with the Commission on May 12,
                1993, which exhibit is by this reference incorporated herein.*

      10(c)     Aaron Rents, Inc. 1990 Stock Option Plan, filed as Exhibit 4(a)
                to the Company's Registration Statement on Form S-8, file
                number 33-62536, filed with the Commission on May 12, 1993,
                which exhibit is by this reference incorporated herein.*

      10(d)     Second Amended and Restated Revolving Credit and Term Loan
                Agreement, dated January 6, 1995, filed as Exhibit 10(a) to the
                Company's Quarterly Report on Form 10-Q for the quarter ended
                December 31, 1994 (the "December 31, 1994 10-Q"), which exhibit
                is by this reference incorporated herein.

      10(e)     Third Amendment to Second Amended and Restated Revolving Credit
                and Term Loan Agreement, dated September 30, 1996, filed as
                Exhibit 10 to the Company's quarterly report on Form 10-Q for
                the Quarter ended September 30, 1996, which exhibit is by
                reference incorporated herein.

      10(f)     Fifth Amendment to Second Amended and Restated Revolving Credit
                and Term Loan Agreement, dated December 17, 1997, filed as
                Exhibit 10(a) to the Company's Annual Report on Form 10-K for
                the year ended December 31, 1997 (the "1997 10-K"), which
                exhibit is incorporated by this reference.

      10(g)     Letter Agreements dated December 30, 1997 between SunTrust
                Bank, Atlanta and the Company, and letter agreements dated
                December 30, 1997 between First Chicago NBD and the Company
                regarding Interest Rate Swap Transactions, filed as Exhibit
                10(b) to the Company's 1997 10-K, which exhibit is incorporated
                by this reference.

      10(h)     Loan Facility Agreement and Guaranty by and among Aaron Rents,
                Inc., SunTrust Bank, Atlanta, as Servicer and each of the
                Participants Party Hereto, Dated January 20, 1998, filed as
                Exhibit 10(a) to the Company's March 31, 1998 10-Q, which
                exhibit is incorporated by this reference.

      10(i)     Amendment No. 1 to Loan Facility Agreement and Guaranty dated
                as of March 13, 1998, filed as Exhibit 10(b) to the Company's
                March 31, 1998 10-Q, which exhibit is incorporated by this
                reference.

      13        Portions of the Aaron Rents, Inc. Annual Report to Shareholders
                for the year ended December 31, 1998. With the exception of
                information expressly incorporated herein by direct reference
                thereto, the Annual Report to Shareholders for the year ended
                December 31, 1998 is not deemed to be filed as part of this
                Annual Report on Form 10-K.

      21        Subsidiaries of the Registrant, filed as Exhibit 21 to the
                Company's 1997 10-K, which exhibit is by this reference
                incorporated herein.

      23        Consent of Ernst & Young LLP

      27        Financial Data Schedule (for SEC use only)
- ----------


* Management contract or compensatory plan or arrangement required to be filed
  as an exhibit pursuant to item 14 (c) of this report.

    (b) Reports on Form 8-K-none

    (c) Exhibits listed in item 14 (a) (3) are included elsewhere in this
Report.


                                      A-16
<PAGE>   17



                                   SIGNATURES

    Pursuant to the requirements of Section 13 or 15 (d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized, on the 31st day of
March, 1999.

                                           AARON RENTS, INC.

                                           By: /s/ GILBERT L. DANIELSON
                                              ---------------------------------
                                                   Gilbert L. Danielson
                                                Executive Vice President

    Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
Registrant and in the capacities indicated on the 31st day of March, 1999.
<TABLE>
<CAPTION>


                           SIGNATURE                                                  TITLE
                           ---------                                                  -----
<S>                                                                     <C>
                 /s/ R. CHARLES LOUDERMILK, SR.                         Chief Executive Officer (Principal Executive
- -----------------------------------------------------------------        Officer) and Chairman of the Board of
                   R. Charles Loudermilk, Sr.                            Directors)
                                                                     

                 /s/ ROBERT C. LOUDERMILK, JR.                          President, Chief Operating Officer and
- -----------------------------------------------------------------        Director
                   Robert C. Loudermilk, Jr.

                    /s/ GILBERT L. DANIELSON                            Executive Vice President, Chief Financial
- -----------------------------------------------------------------        Officer and Director, (Principal Financial Officer)
                      Gilbert L. Danielson                           

"CONFIDENTIAL MATERIAL APPEARING IN THIS DOCUMENT HAS BEEN OMITTED AND FILED
SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION IN ACCORDANCE WITH RULE
24B-2, PROMULGATED UNDER THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED.
OMITTED INFORMATION HAS BEEN REPLACED WITH ASTERISKS."
                  /s/ ROBERT P. SINCLAIR, JR.                           Controller (Principal Accounting Officer)
- -----------------------------------------------------------------
                    Robert P. Sinclair, Jr.

                      /s/ RONALD W. ALLEN                               Director
- -----------------------------------------------------------------
                        Ronald W. Allen

                        /s/ LEO BENATAR                                 Director
- -----------------------------------------------------------------
                          Leo Benatar

                        /s/ EARL DOLIVE                                 Director
- -----------------------------------------------------------------
                          Earl Dolive

                         /s/ REX FUQUA                                  Director
- -----------------------------------------------------------------
                          J. Rex Fuqua

                       /s/ KEITH C. GROEN                               Vice President, Legal Secretary and Director
- -----------------------------------------------------------------
                         Keith C. Groen

                   /s/ INGRID SAUNDERS JONES                            Director
- -----------------------------------------------------------------
                     Ingrid Saunders Jones

              /s/ LTG. M. COLLIER ROSS USA (RET.)                       Director
- -----------------------------------------------------------------
                 LTG M. Collier Ross USA (Ret.)
</TABLE>


                                      A-17

<PAGE>   1


                        Selected Financial Information

<TABLE>
<CAPTION>

                                                                                            Twelve             Twelve
                                           Year Ended      Year Ended      Year Ended    Months Ended       Months Ended
(Dollar Amounts in Thousands              December 31,    December 31,    December 31,   December 31,       December 31,
Except Per Share)                             1998            1997            1996           1995               1994
                                                                                          (unaudited)       (unaudited)
- -----------------------------------------------------------------------------------------------------------------------
<S>                                       <C>             <C>             <C>            <C>                <C>
OPERATING RESULTS
Systemwide Revenues(1)                     $ 464,175       $ 364,306       $ 306,200       $ 256,500         $ 233,077
                                           ---------------------------------------------------------------------------
Revenues:
  Rentals & Fees                           $ 289,272       $ 231,207       $ 208,463       $ 182,311         $ 167,093
  Sales                                       81,561          73,223          61,527          52,999            53,978
  Other                                        8,826           6,321           4,255           2,465             1,686
                                           ---------------------------------------------------------------------------
                                             379,659         310,751         274,245         237,775           222,757
                                           ---------------------------------------------------------------------------
Costs & Expenses:
  Cost of Sales                               62,017          55,914          46,168          38,274            38,977
  Operating Expenses                         189,719         149,728         135,012         119,590           112,367
  Depreciation of
    Rental Merchandise                        89,171          71,151          64,437          55,408            50,966
  Interest                                     3,561           3,721           3,449           3,172             2,803
                                           ---------------------------------------------------------------------------
                                             344,468         280,514         249,066         216,444           205,113
                                           ---------------------------------------------------------------------------
Earnings Before
  Income Taxes                                35,191          30,237          25,179          21,331            17,644
Income Taxes                                  13,707          11,841           9,786           8,113             6,938
                                           ---------------------------------------------------------------------------
Net Earnings                               $  21,484       $  18,396       $  15,393       $  13,218         $  10,706
                                           ---------------------------------------------------------------------------
Earnings Per Share                         $    1.06       $     .96       $     .81       $     .68         $     .58
Earnings Per Share
  Assuming Dilution                             1.04             .94             .77             .66               .56
                                           ---------------------------------------------------------------------------
Dividends Per Share:
  Common                                   $     .04       $     .04       $     .04       $     .05         $     .05
  Class A                                        .04             .04             .04             .02               .02

- ----------------------------------------------------------------------------------------------------------------------
FINANCIAL POSITION
Rental Merchandise, Net                    $ 194,163       $ 176,968       $ 149,984       $ 122,311         $ 119,781
Property, Plant &
  Equipment, Net                              50,113          39,757          33,267          23,492            23,532
Total Assets                                 272,174         239,382         198,103         158,645           155,914
Interest-Bearing Debt                         51,727          76,486          55,365          37,479            46,894
Shareholders' Equity                         168,871         116,455         107,335          91,094            81,418

- ----------------------------------------------------------------------------------------------------------------------
AT YEAR END
Stores Open:
  Company-Operated                               291             292             240             212               203
  Franchised                                     136             101              61              36                24
Rental Agreements in Effect                  227,400         219,800         179,600         158,900           152,100
Number of Employees                            3,400           3,100           2,550           2,160             2,150
======================================================================================================================
</TABLE>

(1)      Systemwide revenues include rental revenues of franchised Aaron's 
         Rental Purchase stores.


<PAGE>   2


                          Management's Discussion and
                        Analysis of Financial Condition
                           and Results of Operations

CHANGE IN FISCAL YEAR END

         During 1995, the Company changed its fiscal year end from March 31 to
         December 31, which resulted in a nine month fiscal year ended December
         31, 1995. The decision to change the fiscal year end was made for more
         convenience in both internal and external communications. To aid
         comparative analysis, the Company has elected to present the results
         of operations for the twelve months ended December 31, 1995 and 1994
         (unaudited), along with the years ended December 31, 1998, December
         31, 1997 and December 31, 1996.

RESULTS OF OPERATIONS

         Year Ended December 31, 1998 versus Year Ended December 31, 1997 

         Total revenues for 1998 increased $68.9 million (22.2%) to $379.7
         million compared to $310.8 million in 1997 due primarily to a $58.1
         million (25.1%) increase in rentals and fees revenues, plus an $8.3
         million (11.4%) increase in sales. Of this increase in rentals and
         fees revenues, $46.5 million (80.0%) was attributable to the Aaron's
         Rental Purchase division. Rentals and fees revenues from the Company's
         rent-to-rent operations increased $11.5 million (10.5%) during the
         same period.
             
                  Revenues from retail sales increased $4.0 million (6.8%) to
         $62.6 million in 1998, from $58.6 million for the same period last
         year. This increase was due to increased sales of both new and rental
         return furniture in the rent-to-rent and rental purchase divisions.
         Non-retail sales, which primarily represent merchandise sold to
         Aaron's Rental Purchase franchisees, increased $4.4 million (29.8%) to
         $19.0 million compared to $14.6 million for the same period last year.
         The increased sales are due to the growth of the franchise operations.

                  Other revenues for 1998 increased $2.5 million (39.6%) to
         $8.8 million compared to $6.3 million in 1997. This increase was
         attributable to franchise fee and royalty income increasing $2.3
         million (46.0%) to $7.3 million compared to $5.0 million last year,
         reflecting the net addition of 35 new franchised stores in 1998 and
         improved operating revenues at mature franchised stores.

                  Cost of sales from retail sales increased $2.1 million (5.0%)
         to $44.4 million compared to $42.3 million, and as a percentage of
         sales, decreased slightly to 70.9% from 72.1% primarily due to product
         mix. Cost of sales from non-retail sales increased $4.0 million
         (29.2%) to $17.6 million from $13.7 million, and as a percentage of
         sales, decreased to 92.9% from 93.4%. The decrease in 1998 in cost of
         sales as a percentage of sales is due to slightly higher margins on
         sales through the Company's distribution centers.

                  Operating expenses increased $40.0 million (26.7%) to $189.7
         million from $149.7 million. As a percentage of total revenues,
         operating expenses were 50.0% in 1998 and 48.2% in 1997. Operating
         expenses increased as a percentage of total revenues between years
         primarily due to the Company's acquisitions of RentMart Rent-To-Own,
         Inc. and Blackhawk Convention Services both in December 1997. The
         RentMart stores were relatively immature and had lower revenues over
         which to spread expenses and Blackhawk's convention furnishings
         business had higher operating expenses as a percentage of revenues 
         than traditional rental purchase and rent-to-rent operations.

                  Depreciation of rental merchandise increased $18.0 million
         (25.3%) to $89.2 million, from $71.2 million, and as a percentage of
         total rentals and fees, was 30.8% for both years.

                  Interest expense decreased $160,000 (4.3%) to $3.6 million
         compared to $3.7 million. As a percentage of total revenues, interest
         expense was 0.9% in 1998 compared to 1.2% in 1997. The decrease in
         interest expense as a percentage of revenues was due to the allocation
         and capitalization of interest in the Company's manufacturing
         operation.

                  The Company manages its exposure to changes in short-term
         interest rates, particularly to reduce the impact on its floating-rate
         term notes, by entering into interest rate swap agreements. The
         counterparties to these contracts are high credit quality commercial
         banks. Consequently, credit risk, which is inherent in all swaps, has
         been minimized to a large extent. Interest expense is adjusted for the
         differential to be paid or received as interest rates change. The
         effect of such adjustments on interest expense has not been
         significant. The level of floating-rate debt not fixed by swap
         agreements was not significant during the year and the Company does
         not expect a significant increase in these


<PAGE>   3


         amounts in 1999. Accordingly, the Company does not believe it has
         material exposure of potential, near-term losses in future earnings,
         and/or cash flows from reasonably possible near-term changes in market
         rates.

                  Income tax expense increased $1.9 million (15.8%) to $13.7
         million compared to $11.8 million. The Company's effective tax rate
         was 39.0% in 1998 compared to 39.2% in 1997, primarily due to lower
         state income taxes.

                  As a result, net earnings increased $3.1 million (16.8%) to
         $21.5 million for 1998 compared to $18.4 million for the same period in
         1997. As a percentage of total revenues, net earnings were 5.7% in 1998
         and 5.9% in 1997.

         Year Ended December 31, 1997 versus Year Ended December 31, 1996

                  Total revenues for 1997 increased $36.5 million (13.3%) to
         $310.8 million compared to $274.2 million in 1996 due primarily to a
         $22.7 million (10.9%) increase in rentals and fees revenues, plus an
         $11.7 million (19.0%) increase in sales. Of this increase in rentals
         and fees revenues, $19.2 million (84.4%) was attributable to the
         Aaron's Rental Purchase division. Rentals and fees revenues from the
         Company's rent-to-rent operations increased $3.5 million (3.3%) during
         the same period.

                  Revenues from retail sales increased $5.8 million (11.1%) to
         $58.6 million in 1997, from $52.8 million for the same period last
         year. This increase was due to increased sales of both new and rental
         return furniture in the rent-to-rent division. Non-retail sales, which
         primarily represent merchandise sold to Aaron's Rental Purchase
         franchisees, increased $5.9 million (66.7%) to $14.6 million compared
         to $8.8 million for the same period last year. The increased sales are
         due to the growth of the franchise operations.

                  Other revenues for 1997 increased $2.1 million (48.6%) to
         $6.3 million compared to $4.3 million in 1996. This increase was
         attributable to franchise fee and royalty income increasing $2.1
         million (70.8%) to $5.0 million compared to $2.9 million last year,
         reflecting the addition of 40 new franchise stores in 1997 and
         improved operating revenues at mature franchise stores.

                  Cost of sales from retail sales increased $4.4 million
         (11.7%) to $42.3 million compared to $37.8 million, and as a
         percentage of sales, increased slightly to 72.1% from 71.7% primarily
         due to product mix. Cost of sales from non-retail sales increased $5.3
         million (64.1%) to $13.7 million from $8.3 million, and as a
         percentage of sales, decreased to 93.4% from 94.9%. The decrease in
         1997 in cost of sales as a percentage of sales is due to slightly
         higher margins on sales through the Company's distribution centers.

                  Operating expenses increased $14.7 million (10.9%) to $149.7
         million from $135.0 million. As a percentage of total revenues,
         operating expenses were 48.2% in 1997 and 49.2% in 1996. Operating
         expenses declined as a percentage of total revenues between years due
         to the spreading of expenses over higher revenues.

                  Depreciation of rental merchandise increased $6.7 million
         (10.4%) to $71.2 million, from $64.4 million, and as a percentage of
         total rentals and fees, decreased to 30.8% from 30.9%.

                  Interest expense increased $272,000 (7.9%) to $3.7 million
         compared to $3.4 million. As a percentage of total revenues, interest
         expense was 1.2% in 1997 compared to 1.3% in 1996. The slight decrease
         in interest expense as a percentage of revenues was due to the effect
         of lower debt levels as a percentage of revenues throughout the year
         being offset by slightly higher interest rates.

                  Income tax expense increased $2.1 million (21.0%) to $11.8
         million compared to $9.8 million. The Company's effective tax rate was
         39.2% in 1997 compared to 38.9% in 1996, primarily due to higher state
         income taxes.

                  As a result, net earnings increased $3.0 million (19.5%) to
         $18.4 million for 1997 compared to $15.4 million for the same period in
         1996. As a percentage of total revenues, net earnings were 5.9% in 1997
         and 5.6% in 1996.

LIQUIDITY AND CAPITAL RESOURCES

         Cash flows from operations for the years ended December 31, 1998 and
         1997 were $120.6 million and $105.3 million, respectively. Such cash
         flows include profits on the sale of rental return merchandise. The
         Company's primary capital requirements consist of acquiring rental
         merchandise for both rent-to-rent and Company-operated Aaron's Rental
         Purchase stores. As the Company continues to grow, the need for
         additional rental merchandise will continue to be the Company's major
         capital requirement. These capital requirements historically have been
         financed through bank credit, cash flow from operations, trade credit,
         proceeds from the sale of rental return merchandise and stock
         offerings.

                  The Company has financed its growth through a revolving
         credit agreement with several banks, trade credit and internally
         generated funds. The revolving credit agreement provides for unsecured
         borrowings up to $90.0 million which includes a $6.0 million credit
         line to fund daily working capital requirements. At December 31, 1998,
         an aggregate of $50.4 million was outstanding under this facility,
         bearing interest at a weighted average variable rate of 6.12%. The
         Company uses interest rate swap agreements as part of its overall
         long-term financing program. At December 31, 1998, the Company had
         swap agreements with notional principal amounts of $40.0 million which
         effectively fixed the interest rates on an equal amount of the
         Company's revolving credit agreement at 6.93%.

                  On April 28, 1998, the Company issued through a public
         offering 2.1 million shares of Common Stock. The net proceeds to the
         Company after deducting underwriting discounts and offering expenses
         were $40.0 million. The proceeds were used to reduce bank debt.


<PAGE>   4

                  The Company believes that the expected cash flows from
         operations, proceeds from the sale of rental return merchandise, bank
         borrowings and vendor credit will be sufficient to fund the Company's
         capital and liquidity needs for at least the next 24 months.

                  In November 1998, the Company's Board of Directors authorized
         the repurchase of up to 1,000,000 shares of the Company's Common Stock
         and/or Class A Common Stock. During 1998, 736,400 shares of the
         Company's stock were purchased at an aggregate cost of $10.6 million
         and the Company was authorized to purchase an additional 471,690
         shares at December 31, 1998. Subsequent to year end, in February 1999
         the Company's Board of Directors authorized the purchase of an
         additional 2,000,000 shares.

                  The Company has paid dividends for twelve consecutive years.
         A $.02 per share dividend on Common Stock and on Class A Common Stock
         was paid in January 1998 and July 1998, for a total fiscal year cash
         outlay of $801,000. The Company currently expects to continue its
         policy of paying dividends.

YEAR 2000

         The Year 2000 issue is the result of computer programs being written
         using two digits rather than four to define the applicable year. Any
         of the Company's computer programs or hardware that have
         date-sensitive software or embedded chips may recognize a date using
         "00" as the year 1900 rather than the year 2000. This could result in
         a system failure or miscalculations causing disruptions of operations,
         including, among other things, a temporary inability to process
         transactions, generate invoices, or engage in similar normal business
         activities. The Company is continuing its assessments of the impact of
         the Year 2000 across its business and operations, including its
         customer and vendor base. The Company has substantially completed its
         identification of information technology systems ("IT systems") that
         are not Year 2000 compliant and is in the process of implementing a
         comprehensive plan to make its IT systems and noninformation
         technology systems ("non-IT systems"), including embedded electronic
         circuits in equipment and hardware, products, telecommunication,
         building security and manufacturing equipment, Year 2000 compliant.
         The Company's plan to resolve the Year 2000 issue involves the
         following four phases: (1) assessment, (2) remediation, (3) testing,
         and (4) implementation. The Company is simultaneously working on all
         four phases and anticipates that it will substantially complete phase
         (1) by the end of the first quarter 1999, (2) and (3) by the end of
         the second quarter 1999, and (4) by the end of the third quarter 1999.

                  The Company is in the process of querying its significant
         suppliers and subcontractors (external agents). To date, the Company
         is not aware of any external agents with a Year 2000 issue that would
         materially impact the Company's results of operations, liquidity, or
         capital resources. However, the Company has no means of ensuring that
         external agents will be Year 2000 compliant. The inability of external
         agents to complete their Year 2000 resolution process in a timely
         fashion could materially impact the Company. The effect of
         non-compliance by external agents is not determinable.

                  The Company's significant IT systems, including financial,
         accounting, store operating and point-of-sale software, have recently
         been or are in the process of being updated. The upgrading and
         rewriting of the Company's IT systems is being completed to gain
         further strategic advantages over competitors and is not the result of
         any anticipated Year 2000 issues. In addition, as part of the
         Company's continuing process to update IT and non-IT systems,
         management has required that vendor-purchased and internally developed
         systems be Year 2000 compliant. Therefore, management expects the cost
         of the Year 2000 project to be less than $300,000. The majority of
         these costs will be incurred in 1999 as the portion related to 1998
         was not significant.

                  The Company has contingency plans for certain critical
         applications and is working on such plans for others. These
         contingency plans involve, among other actions, manual workarounds and
         backup vendors.

                  Management of the Company believes it has an effective
         program in place to resolve the Year 2000 issue in a timely manner. As
         noted above, the Company has not yet completed all necessary phases of
         the Year 2000 program. In the event that the Company does not complete
         any additional phases, the Company may be unable to take customer
         orders, manufacture and ship products, invoice customers or collect
         payments. In addition, disruptions in the economy generally resulting
         from Year 2000 issues could also materially adversely affect the
         Company. The Company could be subject to litigation for computer
         systems product failure, for example, equipment shutdown or failure to
         properly date business records. The amount of potential liability and
         lost revenue cannot be reasonably estimated at this time.


<PAGE>   5



                          Consolidated Balance Sheets

<TABLE>
<CAPTION>

                                                                 December 31,      December 31,
(In Thousands, Except Share Data)                                    1998              1997
- -----------------------------------------------------------------------------------------------
<S>                                                              <C>               <C>
ASSETS
Cash                                                              $      95         $      96
Accounts Receivable                                                  16,226            11,794
Rental Merchandise                                                  277,505           246,498
Less: Accumulated Depreciation                                      (83,342)          (69,530)
                                                                  ---------------------------
                                                                    194,163           176,968
Property, Plant & Equipment, Net                                     50,113            39,757
Prepaid Expenses & Other Assets                                      11,577            10,767
                                                                  ---------------------------
Total Assets                                                      $ 272,174         $ 239,382
- ---------------------------------------------------------------------------------------------

LIABILITIES & SHAREHOLDERS' EQUITY
Accounts Payable & Accrued Expenses                               $  33,461         $  31,071
Dividends Payable                                                       415               379
Deferred Income Taxes Payable                                         7,811             6,687
Customer Deposits & Advance Payments                                  9,889             8,304
Bank Debt                                                            50,411            75,904
Other Debt                                                            1,316               582
                                                                  ---------------------------
    Total Liabilities                                               103,303           122,927

Commitments & Contingencies
Shareholders' Equity
  Common Stock, Par Value $.50 Per Share;
    Authorized: 25,000,000 Shares;
    Shares Issued: 18,270,987 at December 31, 1998
      and 16,170,987 at December 31, 1997                             9,135             8,085
  Class A Common Stock, Par Value $.50 Per Share;
    Authorized: 25,000,000 Shares;
    Shares Issued: 5,361,761                                          2,681             2,681
  Additional Paid-In Capital                                         54,284            15,484
  Retained Earnings                                                 134,511           113,864
                                                                  ---------------------------
                                                                    200,611           140,114
Less: Treasury Shares at Cost,
  Common Stock, 1,558,991 Shares
    at December 31, 1998 and 1,058,041 Shares
    at December 31, 1997                                            (17,604)           (9,523)
  Class A Common Stock, 1,525,255 Shares at
    December 31, 1998 and December 31, 1997                         (14,136)          (14,136)
                                                                  ---------------------------
    Total Shareholders' Equity                                      168,871           116,455
                                                                  ---------------------------
Total Liabilities & Shareholders' Equity                          $ 272,174         $ 239,382
=============================================================================================
</TABLE>

The accompanying notes are an integral part of the Consolidated Financial 
Statements.


<PAGE>   6



                            Consolidated Statements
                                  of Earnings

<TABLE>
<CAPTION>

                                                   Year Ended    Year Ended    Year Ended
(In Thousands,                                     December 31,  December 31,  December 31,
Except Per Share)                                      1998          1997          1996
- -------------------------------------------------------------------------------------------
<S>                                                <C>           <C>           <C>
REVENUES
Rentals & Fees                                      $ 289,272     $ 231,207     $ 208,463
Retail Sales                                           62,576        58,602        52,757
Non-Retail Sales                                       18,985        14,621         8,770
Other                                                   8,826         6,321         4,255
                                                    -------------------------------------
                                                      379,659       310,751       274,245
- -----------------------------------------------------------------------------------------
COSTS & EXPENSES
Retail Cost of Sales                                   44,386        42,264        37,848
Non-Retail Cost of Sales                               17,631        13,650         8,320
Operating Expenses                                    189,719       149,728       135,012
Depreciation of Rental Merchandise                     89,171        71,151        64,437
Interest                                                3,561         3,721         3,449
                                                    -------------------------------------
                                                      344,468       280,514       249,066

Earnings Before Income Taxes                           35,191        30,237        25,179
Income Taxes                                           13,707        11,841         9,786
                                                    -------------------------------------
Net Earnings                                        $  21,484     $  18,396     $  15,393
                                                    -------------------------------------
Earnings Per Share                                  $    1.06     $     .96     $     .81
Earnings Per Share Assuming Dilution                     1.04           .94           .77
=========================================================================================
</TABLE>

The accompanying notes are an integral part of the Consolidated Financial 
Statements.


<PAGE>   7



                            Consolidated Statements
                            of Shareholders' Equity

<TABLE>
<CAPTION>

                                                                                     Additional
                                    Treasury Stock               Common Stock          Paid-In      Retained
(In Thousands)                   Shares         Amount        Common       Class A     Capital      Earnings
- ------------------------------------------------------------------------------------------------------------
<S>                              <C>          <C>             <C>          <C>       <C>            <C>
BALANCE, DECEMBER 31, 1995       (2,360)      $(16,640)       $3,318       $2,681      $15,370      $ 86,365
Stock Dividend                                                 4,767                                  (4,767)
Reacquired Shares                  (164)        (2,889)
Dividends                                                                                               (765)
Reissued Shares                     689          4,427                                      75
Net Earnings                                                                                          15,393
- ------------------------------------------------------------------------------------------------------------
BALANCE, DECEMBER 31, 1996       (1,835)       (15,102)        8,085        2,681       15,445        96,226
Reacquired Shares                  (795)        (8,918)
Dividends                                                                                               (758)
Reissued Shares                      47            361                                      39
Net Earnings                                                                                          18,396
- ------------------------------------------------------------------------------------------------------------
BALANCE, DECEMBER 31, 1997       (2,583)       (23,659)        8,085        2,681       15,484       113,864
Stock Offering                                                 1,050                    38,908
Reacquired Shares                  (736)       (10,560)
Dividends                                                                                               (837)
Reissued Shares                     235          2,479                                    (108)
Net Earnings                                                                                          21,484
- ------------------------------------------------------------------------------------------------------------
BALANCE, DECEMBER 31, 1998       (3,084)      $(31,740)       $9,135       $2,681      $54,284      $134,511
============================================================================================================
</TABLE>

The accompanying notes are an integral part of the Consolidated Financial
Statements.



<PAGE>   8



                            Consolidated Statements
                                 of Cash Flows

<TABLE>
<CAPTION>

                                                        Year Ended       Year Ended      Year Ended
                                                        December 31,    December 31,    December 31,
(In Thousands)                                              1998            1997            1996
- ----------------------------------------------------------------------------------------------------
<S>                                                     <C>             <C>             <C>
OPERATING ACTIVITIES
Net Earnings                                             $  21,484       $  18,396       $  15,393
Depreciation & Amortization                                 98,090          77,487          70,693
Deferred Income Taxes                                        1,124           3,805            (899)
Change in Accounts Payable &
   Accrued Expenses                                          3,109           5,103           5,695
Change in Accounts Receivable                               (4,432)         (1,083)         (2,339)
Other Changes, Net                                           1,253           1,587             982
                                                         -----------------------------------------
Cash Provided by Operating Activities                      120,628         105,295          89,525
- --------------------------------------------------------------------------------------------------
INVESTING ACTIVITIES
Additions to Property, Plant & Equipment                   (22,209)        (15,165)        (17,534)
Book Value of Property Retired or Sold                       3,521           6,531           1,823
Additions to Rental Merchandise                           (174,496)       (145,262)       (137,023)
Book Value of Rental Merchandise Sold                       69,018          58,436          48,352
Contracts & Other Assets Acquired                           (1,841)        (21,665)         (3,891)
                                                         -----------------------------------------
Cash Used by Investing Activities                         (126,007)       (117,125)       (108,273)
- --------------------------------------------------------------------------------------------------
FINANCING ACTIVITIES
Proceeds from Revolving Credit Agreement                   157,622         118,545          85,299
Repayments on Revolving Credit Agreement                  (183,115)        (97,766)        (67,434)
Proceeds from Common Stock Offering                         39,958
Increase in Other Debt                                         734             342              21
Dividends Paid                                                (801)           (761)           (765)
Acquisition of Treasury Stock                              (10,560)         (8,918)         (2,889)
Issuance of Stock Under Stock Option Plan                    1,540             400           4,502
                                                         -----------------------------------------
Cash Provided by Financing Activities                        5,378          11,842          18,734
(Decrease) Increase in Cash                                     (1)             12             (14)
Cash at Beginning of Year                                       96              84              98
                                                         -----------------------------------------
Cash at End of Year                                      $      95       $      96       $      84
                                                         -----------------------------------------
Cash Paid During the Year:
  Interest                                               $   4,082       $   3,713       $   3,384
  Income Taxes                                              10,004           6,989           7,531
==================================================================================================
</TABLE>

The accompanying notes are an integral part of the Consolidated Financial
Statements.

<PAGE>   9


         Notes to Consolidated
         Financial Statements

         As of December 31, 1998 and 1997, and for the Years Ended December 31,
         1998, 1997 and 1996.

NOTE A:  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

         Basis of Presentation--The consolidated financial statements include
         the accounts of Aaron Rents, Inc. and its wholly-owned subsidiary,
         Aaron Investment Company (the Company). All significant intercompany
         accounts and transactions have been eliminated. The preparation of the
         Company's consolidated financial statements in conformity with
         generally accepted accounting principles requires management to make
         estimates and assumptions that affect the amounts reported in these
         financial statements and accompanying notes. Actual results could
         differ from those estimates.
         
                  Line of Business--The Company is engaged in the business of
         renting and selling residential and office furniture and other
         merchandise throughout the U.S. The Company manufactures furniture
         principally for its rental and sales operations.

                  Rental Merchandise consists primarily of residential and
         office furniture, consumer electronics and other merchandise and is
         recorded at cost. Prior to January 1, 1996, depreciation was provided
         using the straight-line method over the estimated useful life of the
         merchandise, principally from 1 to 5 years, after allowing for a
         salvage value of 5% to 60%. Effective January 1, 1996, the Company
         prospectively changed its depreciation method on merchandise in the
         rental purchase division acquired after December 31, 1995, from
         generally 14 months straight-line with a 5% salvage value to a method
         that depreciates the merchandise over the agreement period, generally
         12 months, when on rent, and 36 months, when not on rent, to a 0%
         salvage value. This new method is similar to a method referred to as
         the income forecasting method in the rental purchase industry. The
         Company adopted the new method because management believes that it
         provides a more systematic and rational allocation of the cost of
         rental purchase merchandise over its useful life. The effect for the
         year ended December 31, 1996 of the change in the depreciation method
         on merchandise purchased after December 31, 1995 was to decrease net
         income by approximately $850,000 ($.04 per share). In addition, based
         on an analysis of the average composite life of the division's rental
         purchase merchandise on rent or on hand at December 31, 1995, the
         Company extended the depreciable lives of that merchandise from
         generally 14 months to 18 months, and made other refinements to
         depreciation rates on rental and rental purchase merchandise. The
         effect of such change in depreciable lives and other refinements was
         to increase net income for the year ended December 31, 1996 by
         approximately $709,000 ($.04 per share). The Company recognizes rental
         revenues over the rental period and recognizes all costs of servicing
         and maintaining merchandise on rent as incurred.

                  Property, Plant and Equipment are recorded at cost.
         Depreciation and amortization are computed on a straight-line basis
         over the estimated useful lives of the respective assets, which are
         from 8 to 27 years for buildings and improvements and from 2 to 5
         years for other depreciable property and equipment. Gains and losses
         related to dispositions and retirements are included in income.
         Maintenance and repairs are charged to income as incurred; renewals
         and betterments are capitalized.

                  Deferred Income Taxes are provided for temporary differences
         between the amounts of assets and liabilities for financial and tax
         reporting purposes. Such temporary differences arise principally from
         the use of accelerated depreciation methods on rental merchandise for
         tax purposes.

                  Cost of Sales includes the depreciated cost of rental return
         residential and office merchandise sold and the cost of new
         residential and office merchandise sold. It is not practicable to
         allocate operating expenses between selling and rental operations.

                  Advertising--The Company expenses advertising costs as
         incurred. Such costs aggregated $11,523,000 in 1998, $9,530,000 in
         1997, and $10,422,000 in 1996.

                  Stock Based Compensation--The Company has elected to follow
         Accounting Principles Board Opinion No. 25, Accounting for Stock
         Issued to Employees (APB 25) and related Interpretations in accounting
         for its employee stock options and adopted the disclosure-only
         provisions of Statement of Financial Accounting Standards No. 123,
         Accounting for Stock Based Compensation (FAS 123). The Company grants
         stock options for a fixed number of shares to employees with an
         exercise price equal to the fair value of the shares at the date of
         grant and, accordingly, recognizes no compensation expense for the
         stock option grants.


<PAGE>   10



                  Excess Costs over Net Assets Acquired--Goodwill is amortized
         on a straight-line basis over a period of twenty years. Long-lived
         assets, including goodwill, are periodically reviewed for impairment
         based on an assessment of future operations. The Company records
         impairment losses on long-lived assets used in operations when
         indicators of impairment are present and the undiscounted cash flows
         estimated to be generated by those assets are less than the assets'
         carrying amount.

                  Fair Value of Financial Instruments--The carrying amounts
         reflected in the consolidated balance sheets for cash, accounts
         receivable, bank and other debt approximate their respective fair
         values.

                  Revenue Recognition--Rental revenues are recognized as
         revenue in the month they are due. Rental payments received prior to
         the month due are recorded as deferred rental revenue.

                  Comprehensive Income--As of January 1, 1998, the Company
         adopted Financial Accounting Standards Board ("FASB") Statement
         No. 130, Reporting Comprehensive Income. Statement 130 establishes new
         rules for the reporting and display of comprehensive income and its
         components. Statement 130 requires foreign currency translation
         adjustments and other items to be included in other comprehensive
         income. There were no differences between net income and comprehensive
         income in 1998, 1997 or 1996.

                  Segment Information--In 1998, the Company adopted FASB
         Statement No. 131, Disclosures about Segments of an Enterprise and
         Related Information. The new rules establish revised standards for
         public companies relating to the reporting of financial and
         descriptive information about their operating segments in financial
         statements.

                  New Accounting Pronouncements--In June 1998, the FASB issued
         Statement No. 133, Accounting for Derivative Instruments and Hedging
         Activities. The statement requires the Company to recognize all
         derivatives on the balance sheet at fair value. Derivatives that are
         not hedges must be adjusted to fair value through income. If the
         derivative is a hedge, depending on the nature of the hedge, changes
         in the fair value of derivatives are either offset against the change
         in fair value of the hedged assets, liabilities, or firm commitments
         through earnings or recognized in comprehensive income until the
         hedged item is recognized in earnings. The ineffective portion of a
         derivative's change in fair value will be immediately recognized in
         earnings.

                  The Company plans to adopt Statement 133 in 2000, but has not
         yet completed its analysis of the impact, if any, that Statement 133
         may have on its consolidated financial statements.

NOTE B:  EARNINGS PER SHARE

         Earnings per share is computed by dividing net income by the weighted
         average number of common shares outstanding during the year which were
         20,312,000 shares in 1998, 19,165,000 shares in 1997, and 19,099,000
         shares in 1996. The computation of earnings per share assuming
         dilution includes the dilutive effect of stock options. Such stock
         options had the effect of increasing the weighted average shares
         outstanding assuming dilution by 421,000, 497,000 and 885,000 in 1998,
         1997 and 1996, respectively.

NOTE C:  PROPERTY, PLANT & EQUIPMENT

<TABLE>
<CAPTION>
                                                                     December 31,      December 31,
         (In Thousands)                                                 1998              1997
         =========================================================================================
         <S>                                                         <C>               <C>
         Land                                                         $  6,342          $  4,643
         Buildings & Improvements                                       21,770            17,698
         Leasehold Improvements & Signs                                 27,069            19,243
         Fixtures & Equipment                                           19,450            19,402
         Construction in Progress                                        4,958             3,380
                                                                      --------------------------
                                                                        79,589            64,366
         Less: Accumulated Depreciation & Amortization                 (29,476)          (24,609)
                                                                      --------------------------
                                                                      $ 50,113          $ 39,757
         =======================================================================================
</TABLE>


<PAGE>   11



NOTE D:  DEBT

         Bank Debt--The Company has a revolving credit agreement with four
         banks providing for unsecured borrowings up to $90,000,000, which
         includes a $6,000,000 credit line to fund daily working capital
         requirements. Amounts borrowed bear interest at the lower of the
         lender's prime rate, LIBOR plus .50%, or the rate at which
         certificates of deposit are offered in the secondary market plus
         .625%. The pricing under the working capital line is based upon
         overnight bank borrowing rates. At December 31, 1998 and 1997, an
         aggregate of $50,411,000 (bearing interest of 6.12%) and $75,904,000
         (bearing interest at 6.57%), respectively, was outstanding under this
         agreement. The Company pays a .22% commitment fee on unused balances.
         The weighted average interest rate on borrowings under the revolving
         credit agreement (before giving effect to interest rate swaps) was
         6.41% in 1998, 6.29% in 1997, and 6.17% in 1996. The effects of
         interest rate swaps on the weighted average interest rate were not
         material.
  
                  The Company has entered into interest rate swap agreements
         that effectively fix the interest rate on $20,000,000 of borrowings
         under the revolving credit agreement at an average rate of 7.0% until
         November 2003 and an additional $20,000,000 at an average rate of
         6.85% until June 2005. These swap agreements involve the receipt of
         amounts when the floating rates exceed the fixed rates and the payment
         of amounts when the fixed rates exceed the floating rates in such
         agreements over the life of the agreements. The differential to be
         paid or received is accrued as interest rates change and is recognized
         as an adjustment to the floating rate interest expense related to the
         debt. The related amount payable to or receivable from counterparties
         is included in accrued liabilities or other assets. Unrealized losses
         under the swap agreements aggregated $2,400,000 at December 31, 1998.

                  The revolving credit agreement may be terminated on ninety
         days' notice by the Company or six months' notice by the lenders. The
         debt is payable in 60 monthly installments following the termination
         date if terminated by the lenders.

                  The agreement requires that the Company not permit its
         consolidated net worth as of the last day of any fiscal quarter to be
         less than the sum of (a) $105,000,000 plus (b) 50% of the Company's
         consolidated net income (but not loss) for the period beginning July
         1, 1997 and ending on the last day of such fiscal quarter. It also
         places other restrictions on additional borrowings and requires the
         maintenance of certain financial ratios. At December 31, 1998,
         $48,400,000 of retained earnings were available for dividend payments
         and stock repurchases under the debt restrictions.

                  During 1998, the Company's allocation of interest to its
         MacTavish Furniture Industries division was $406,000. All expenses of
         MacTavish are capitalized as furniture manufacturing costs.

                  Other Debt--Other debt of $1,300,000 at December 31, 1998 and
         $582,000 at December 31, 1997 primarily represents insurance premium
         and software financing agreements with interest rates ranging from
         4.94% to 6.22%. Other debt matures in 2000.

NOTE E:  INCOME TAXES

<TABLE>
<CAPTION>
                                                                     Year Ended    Year Ended    Year Ended
                                                                    December 31,  December 31,  December 31,
         (In Thousands)                                                 1998         1997           1996
         ===================================================================================================
         <S>                                                        <C>           <C>           <C>
         Current Income Tax Expense:
         Federal                                                      $ 11,422     $  7,375       $  9,503
         State                                                           1,161          661          1,182
                                                                      ------------------------------------
                                                                        12,583        8,036         10,685

         Deferred Income Tax Expense (Benefit):
         Federal                                                           949        3,287           (889)
         State                                                             175          518            (10)
                                                                      ------------------------------------
                                                                         1,124        3,805           (899)
                                                                      ------------------------------------
                                                                      $ 13,707     $ 11,841       $  9,786
         =================================================================================================
</TABLE>


<PAGE>   12


         Significant components of the Company's deferred income tax
         liabilities and assets are as follows:

<TABLE>
<CAPTION>

                                                                            December 31,    December 31,
         (In Thousands)                                                         1998            1997
         ===============================================================================================
         <S>                                                                <C>             <C>
         Deferred Tax Liabilities:
            Rental Merchandise and Property, Plant & Equipment                $ 11,222        $ 9,265
            Other, Net                                                           1,413          1,244
                                                                              -----------------------
         Total Deferred Tax Liabilities                                         12,635         10,509
         Deferred Tax Assets:
            Accrued Liabilities                                                    836          1,015
            Advance Payments                                                     2,725          2,276
            Other, Net                                                           1,263            531
                                                                              -----------------------
         Total Deferred Tax Assets                                               4,824          3,822
                                                                              -----------------------
         Net Deferred Tax Liabilities                                         $  7,811        $ 6,687
         ============================================================================================
</TABLE>


         The Company's effective tax rate differs from the federal income tax
         statutory rate as follows:

<TABLE>
<CAPTION>

                                                                     Year Ended     Year Ended     Year Ended
                                                                     December 31,  December 31,   December 31,
         (In Thousands)                                                 1998          1997           1996
         =====================================================================================================
         <S>                                                         <C>           <C>            <C>    
         Statutory Rate                                                 35.0%         35.0%          35.0%
         Increases in Taxes Resulting From
           State Income Taxes, Net of Federal Income Tax Benefit         2.4           2.5            3.0
           Other, Net                                                    1.6           1.7             .9
                                                                        ---------------------------------
         Effective Tax Rate                                             39.0%         39.2%          38.9%
         =====================================================================================================

</TABLE>

NOTE F:  COMMITMENTS

         The Company leases warehouse and retail store space for substantially
         all of its operations under operating leases expiring at various times
         through 2013. Most of the leases contain renewal options for
         additional periods ranging from 1 to 15 years or provide for options
         to purchase the related property at predetermined purchase prices
         which do not represent bargain purchase options. The Company also
         leases transportation equipment under operating leases expiring during
         the next 3 years. Management expects that most leases will be renewed
         or replaced by other leases in the normal course of business.
         
                  Future minimum rental payments, including guaranteed residual
         values, required under operating leases that have initial or remaining
         non-cancelable terms in excess of one year as of December 31, 1998,
         are as follows: $22,009,000 in 1999; $17,949,000 in 2000; $13,874,000
         in 2001; $7,740,000 in 2002; $4,272,000 in 2003; and $8,848,000
         thereafter.

                  Rental expense was $25,563,000 in 1998, $22,146,000 in 1997,
         and $17,886,000 in 1996.

                  The Company leases one building from an officer of the
         Company under a lease expiring in 2008 for annual rentals aggregating
         $212,700.

                  The Company maintains a 401(k) savings plan for all full-time
         employees with at least one year of service with the Company and who
         meet certain eligibility requirements. The plan allows employees to
         contribute up to 10% of their annual compensation with 50% matching by
         the Company on the first 4% of compensation. The Company's expense
         related to the plan was $415,000 in 1998, $357,000 in 1997, and
         $308,000 in 1996.

NOTE G:  SHAREHOLDERS' EQUITY

         On April 28, 1998 the Company issued, through a public offering,
         2,100,000 shares of Common Stock. The net proceeds to the Company
         after deducting underwriting discounts and offering expenses were
         $39,958,000. The net proceeds were used to reduce indebtedness and for
         general business purposes.

                  During 1996, the Company declared a 100% stock dividend on
         its Common Stock and Class A Common Stock. Each stockholder received
         one share of Common Stock for each share of Common Stock and Class A
         Common Stock held. All share and per share amounts have been restated
         to reflect the 100% stock dividend. Common Stock is non-voting.

                  In November 1998, the Company's Board of Directors authorized
         the repurchase of up to 1,000,000 shares of the Company's Common Stock
         and/or Class A Common Stock. During 1998, 736,400 shares of the
         Company's stock were purchased at an aggregate cost of $10,560,000 and
         the Company was authorized to purchase an additional 471,690 shares at
         December 31, 1998. At December 31, 1998, the Company held a total of
         3,084,246 common shares in its treasury. Subsequent to year end, in
         February 1999 the Company's Board of Directors authorized the purchase
         of an additional 2,000,000 shares.



<PAGE>   13



                  The Company has 1,000,000 shares of preferred stock
         authorized. The shares are issuable in series with terms for each
         series fixed by the Board and such issuance is subject to approval by
         the Board of Directors. No preferred shares have been issued.

NOTE H:  STOCK OPTIONS

         The Company has stock option plans under which options to purchase
         shares of the Company's Common Stock are granted to certain key
         employees. Under the plans, options granted become exercisable after a
         period of two or three years and unexercised options lapse five or ten
         years after the date of the grant. Options are subject to forfeiture
         upon termination of service. Under the plans, 1,766,000 of the Company
         shares are reserved for issuance at December 31, 1998. The
         weighted-average fair value of options granted was $9.26 in 1998,
         $8.58 in 1997, and $4.99 in 1996.

                  Pro forma information regarding net earnings and earnings per
         share is required by FAS 123, and has been determined as if the
         Company had accounted for its employee stock options granted in 1998,
         1997 and 1996 under the fair value method. The fair value for these
         options was estimated at the date of grant using a Black-Scholes
         option pricing model with the following weighted-average assumptions
         for 1998, 1997 and 1996, respectively: risk-free interest rates of
         5.36%, 5.88%, and 6.72%; a dividend yield of .26%, .25%, and .40%; a
         volatility factor of the expected market price of the Company's Common
         Stock of .43, .39, and .34; and a weighted-average expected life of
         the option of 8 years.

                  The Black-Scholes option valuation model was developed for
         use in estimating the fair value of traded options which have no
         vesting restrictions and are fully transferable. In addition, option
         valuation models require the input of highly subjective assumptions
         including the expected stock price volatility. Because the Company's
         employee stock options have characteristics significantly different
         from those of traded options, and because changes in the subjective
         input assumptions can materially affect the fair value estimate, in
         management's opinion, the existing models do not necessarily provide a
         reliable single measure of the fair value of its employee stock
         options.

                  For purposes of pro forma disclosures, the estimated fair
         value of the options is amortized to expense over the options' vesting
         period. The Company's pro forma information follows (in thousands
         except for earnings per share information):

<TABLE>
<CAPTION>
                                                                        Years Ended December 31,
         (In Thousands Except Per Share)                          1998            1997            1996
         ===============================================================================================
         <S>                                                    <C>             <C>             <C>
         Pro forma net earnings                                 $ 20,076        $ 17,508        $ 14,825
         Pro forma earnings per share                                .99             .91             .78
         Pro forma earnings per share assuming dilution              .97             .89             .74
         ===============================================================================================
</TABLE>

                  Because Statement 123 is applicable only to options granted
         subsequent to December 31, 1994, its pro forma effect will not be
         fully reflected until future years.

                  The table below summarizes option activity for the periods
         indicated in the Company's stock option plans.

<TABLE>
<CAPTION>
                                                                                 Weighted
                                                                                  Average
                                                                                 Exercise
         (In Thousands Except Per Share)                           Options        Price
         ================================================================================
         <S>                                                       <C>          <C>
         Outstanding at December 31, 1995                           1,248       $    4.54
            Granted                                                   780            9.88
            Exercised                                                (701)           3.00
            Forfeited                                                  (8)           9.68
         --------------------------------------------------------------------------------
         Outstanding at December 31, 1996                           1,319            8.48
            Granted                                                   322           15.95
            Exercised                                                 (47)           5.28
            Forfeited                                                  (9)          10.83
         --------------------------------------------------------------------------------
         Outstanding at December 31, 1997                           1,585           10.07
            Granted                                                   133           16.73
            Exercised                                                (235)           6.53
            Forfeited                                                (101)          15.47
         --------------------------------------------------------------------------------
         Outstanding at December 31, 1998                           1,382           10.92
         --------------------------------------------------------------------------------
         Exercisable at December 31, 1998                             266       $    6.69
         ================================================================================
</TABLE>

                  Exercise prices for options outstanding as of December 31,
         1998 ranged from $6.00 to $19.00. The weighted-average remaining
         contractual life of those options is 6.55 years.


<PAGE>   14



NOTE I:  FRANCHISING OF AARON'S RENTAL PURCHASE STORES

         The Company franchises Aaron's Rental Purchase stores. As of December
         31, 1998 and December 31, 1997, 227 and 186 franchises had been
         awarded, respectively. Franchisees pay a non-refundable initial
         franchise fee of $35,000 and an ongoing royalty of 5% of cash
         receipts. The Company recognizes this income as earned and includes it
         in Other Revenues in the Consolidated Statements of Earnings. The
         Company has guaranteed certain lease and debt obligations (primarily
         extending through 1999) of some of the franchisees amounting to
         $461,891 and $16,022,964, respectively, at December 31, 1998. The
         Company receives a guarantee and servicing fee based on such
         franchisees' outstanding debt obligations which it recognizes as
         income over the fee period. The Company has recourse rights to the
         leased property and to the assets securing the debt obligations. As a
         result, the Company does not expect to incur any significant losses
         under these guarantees.

NOTE J:  ACQUISITIONS AND DISPOSITIONS

         In December 1997, the Company acquired substantially all of the assets
         of RentMart Rent-To-Own, Inc., a wholly-owned subsidiary of the
         Associates Capital Corporation, for $18,012,000 in cash. The excess
         cost over the fair market value of tangible assets acquired was
         approximately $4,300,000. Also, in December 1997, the Company acquired
         substantially all of the assets of Blackhawk Convention Services, Inc.
         for $3,500,000 in cash. The excess cost over the fair market value of
         tangible assets acquired was approximately $2,700,000. During 1998,
         the Company acquired five rental purchase stores from a franchisee and
         acquired a lamp designer and manufacturer, Lamps Forever, Inc. The
         aggregate purchase price of these 1998 acquisitions was not
         significant.

                  These acquisitions were accounted for under the purchase
         method and, accordingly, the results of operations of the acquired
         businesses are included in the Company's results of operations from
         their dates of acquisition. The effect of these acquisitions on the
         1998 and 1997 consolidated financial statements was not significant.

                  In October 1998, the Company sold substantially all of the
         assets of its convention furnishings division. The effect of the sale
         on the 1998 consolidated financial statements was not significant.

NOTE K:  SEGMENTS

         Description of Products and Services of Reportable Segments 

         Aaron Rents, Inc. has four reportable segments: rent-to-rent, rental
         purchase, franchise and manufacturing. The rent-to-rent division rents
         and sells residential and office furniture to businesses and consumers
         who meet certain minimum credit requirements. The rental purchase
         division offers residential furniture, appliances, and electronics to
         consumers on a monthly payment basis with no credit requirements. The
         Company's franchise operation sells and supports franchises of its
         rental purchase concept. The manufacturing division manufactures
         upholstery, bedroom and office furniture, lamps and accessories, and
         bedding predominantly for use by the other divisions.

                  The principal source of revenue in the "Other" category was
         the Company's convention furnishings division which was sold during
         1998.

         Measurement of Segment Profit or Loss and Segment Assets

         The Company evaluates performance and allocates resources based on
         revenue growth and pretax profit or loss from operations. The
         accounting policies of the reportable segments are the same as those
         described in the summary of significant accounting policies except that
         the rental purchase division revenues and certain other items are
         presented on a cash basis. Intersegment sales are completed at
         internally negotiated amounts ensuring competitiveness with outside
         vendors. Since the intersegment profit and loss affect inventory
         valuation, depreciation and cost of goods sold are adjusted when
         intersegment profit is eliminated in consolidation.

         Factors Used by Management to Identify the Reportable Segments

         Aaron Rents, Inc.'s reportable segments are business units that
         service different customer profiles using distinct payment
         arrangements. The reportable segments are each managed separately
         because of differences in both customer base and infrastructure.

<PAGE>   15



         Information on segments and a reconciliation to earnings before income
         taxes are as follows:

<TABLE>
<CAPTION>

                                                                             Years Ended December 31,        
         (In Thousands)                                               1998            1997            1996
         ===================================================================================================
         <S>                                                       <C>             <C>             <C>
         Revenues from external customers:
           Rent-to-Rent                                            $ 173,657       $ 163,263       $ 149,282
           Rental Purchase                                           193,283         139,893         112,304
           Franchise                                                   7,209           4,880           2,872
           Other                                                       5,470           2,089           8,475
         Manufacturing                                                52,628          49,302          46,978
         Elimination of intersegment revenues                        (52,067)        (48,344)        (45,197)
         Cash to accrual adjustments                                    (521)           (332)           (469)
                                                                   -----------------------------------------
           Total revenues from external customers                  $ 379,659       $ 310,751       $ 274,245
                                                                   =========================================

         Earnings before income taxes:
           Rent-to-Rent                                            $  19,565       $  18,883       $  16,196
           Rental Purchase                                            11,668          10,807           6,370
           Franchise                                                   3,607           1,880             766
           Other                                                        (744)           (743)            589
           Manufacturing                                               1,068           2,877           2,844
                                                                   -----------------------------------------
         Earnings before income taxes for reportable segments         35,164          33,704          26,765
         Elimination of intersegment profit                             (901)         (2,856)         (3,051)
         Cash to accrual adjustments                                    (344)           (271)           (342)
         Other allocations and adjustments                             1,272            (340)          1,807
                                                                   -----------------------------------------
           Total earnings before income taxes                      $  35,191       $  30,237       $  25,179
                                                                   =========================================

         Assets:
           Rent-to-Rent                                            $ 138,734       $ 135,094       $ 123,563
           Rental Purchase                                           103,930          83,742          56,205
           Franchise                                                   5,415           3,287           2,064
           Other                                                       9,286           5,453           4,227
           Manufacturing                                              14,809          11,806          12,044
                                                                   -----------------------------------------
             Total assets                                          $ 272,174       $ 239,382       $ 198,103
                                                                   =========================================

         Depreciation and amortization:
           Rent-to-Rent                                            $  29,327       $  27,685       $  24,854
           Rental Purchase                                            67,401          48,879          42,631
           Franchise                                                     276             197             117
           Other                                                         616             661           1,503
           Manufacturing                                                 524             502             400
           Elimination of intersegment profit and allocation             (54)           (437)          1,188
                                                                   =========================================
             Total depreciation and amortization                   $  98,090       $  77,487       $  70,693
                                                                   =========================================

         Interest expense:
           Rent-to-Rent                                            $   1,698       $   1,648       $   1,313
           Rental Purchase                                             2,874           1,646           1,712
           Franchise                                                                       9               8
           Other                                                         234              19              45
           Manufacturing                                                 406
           Elimination of intersegment allocations                    (1,651)            399             371
                                                                   -----------------------------------------
             Total interest expense                                $   3,561       $   3,721       $   3,449
         ===================================================================================================
</TABLE>


<PAGE>   16



NOTE L:  QUARTERLY FINANCIAL INFORMATION (UNAUDITED)


<TABLE>
<CAPTION>
         
         (In Thousands Except Per Share)         First Quarter    Second Quarter     Third Quarter    Fourth Quarter
         ==================================================================================================================
         <S>                                     <C>              <C>                <C>              <C>
         Year Ended December 31, 1998
         Revenues                                   $ 92,809          $ 93,832          $ 95,882          $ 97,136
         Gross Profit                                 54,244            55,020            55,413            54,968
         Earnings Before Taxes                         8,680             9,090             8,029             9,392
         Net Earnings                                  5,286             5,554             4,906             5,738
         Earnings Per Share                         $    .28          $    .27          $    .23          $    .28
         Earnings Per Share Assuming Dilution            .27               .27               .23               .27
         ==================================================================================================================

         Year Ended December 31, 1997
         Revenues                                   $ 76,480          $ 77,465          $ 76,238          $ 80,568
         Gross Profit                                 43,574            44,236            43,996            45,559
         Earnings Before Taxes                         7,080             7,608             7,883             7,666
         Net Earnings                                  4,312             4,633             4,805             4,646
         Earnings Per Share                         $    .22          $    .24          $    .25          $    .25
         Earnings Per Share Assuming Dilution            .22               .24               .25               .24
         ==================================================================================================================
</TABLE>


REPORT OF INDEPENDENT AUDITORS

         To the Board of Directors and Shareholders of Aaron Rents, Inc.: 

         We have audited the accompanying consolidated balance sheets of Aaron
         Rents, Inc. and Subsidiaries as of December 31, 1998 and 1997, and the
         related consolidated statements of earnings, shareholders' equity and
         cash flows for the years ended December 31, 1998, 1997 and 1996. These
         financial statements are the responsibility of the Company's
         management. Our responsibility is to express an opinion on these
         financial statements based on our audits.
         
                  We conducted our audits in accordance with generally accepted
         auditing standards. Those standards require that we plan and perform
         the audit to obtain reasonable assurance about whether the financial
         statements are free of material misstatement. An audit includes
         examining, on a test basis, evidence supporting the amounts and
         disclosures in the financial statements. An audit also includes
         assessing the accounting principles used and significant estimates
         made by management, as well as evaluating the overall financial
         statement presentation. We believe that our audits provide a
         reasonable basis for our opinion.

                  In our opinion, the financial statements referred to above
         present fairly, in all material respects, the consolidated financial
         position of Aaron Rents, Inc. and Subsidiaries as of December 31, 1998
         and 1997, and the consolidated results of their operations and their
         cash flows for the years ended December 31, 1998, 1997 and 1996, in
         conformity with generally accepted accounting principles.

         /s/ Ernst & Young LLP


         Atlanta, Georgia
         March 15, 1999


<PAGE>   1
                                                                      EXHIBIT 23



                        CONSENT OF INDEPENDENT AUDITORS


     We consent to the incorporation by reference in this Annual Report (Form 
10-K) of Aaron Rents, Inc. of our report dated March 15, 1999, included in the 
1998 Annual Report to Shareholders of Aaron Rents, Inc.

     We also consent to the incorporation by reference in the Registration 
Statements of Aaron Rents, Inc. listed below of our report dated March 15, 
1999, with respect to the consolidated financial statements of Aaron Rents, 
Inc. incorporated by reference in the Annual Report (Form 10-K) for the year 
ended December 31, 1998.



- - Registration Statement No. 33-62536 on Form S-8 pertaining to the 1990 Stock
  Option Plan.
- - Registration Statement No. 33-9026 on Form S-8 pertaining to the Aaron Rents, 
  Inc. Retirement Plan and Trust
- - Registration Statement No. 33-62538 on Form S-8 pertaining to the Aaron Rents,
  Inc. Retirement Plan and Trust
- - Registration No. 333-33363 on Form S-8 pertaining to the Aaron Rents, Inc. 
  1996 Stock Option Incentive Award Plan.






Ernst & Young LLP
Atlanta, Ga
March 26, 1999

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF AARON RENTS, INC. FOR THE YEAR ENDED DECEMBER 31, 1998 
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                              95
<SECURITIES>                                         0
<RECEIVABLES>                                   16,226
<ALLOWANCES>                                         0<F1>
<INVENTORY>                                    194,163<F2>
<CURRENT-ASSETS>                                     0<F3>
<PP&E>                                          50,113<F4>
<DEPRECIATION>                                       0<F4>
<TOTAL-ASSETS>                                 272,174
<CURRENT-LIABILITIES>                                0<F3>
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        11,816
<OTHER-SE>                                     157,055
<TOTAL-LIABILITY-AND-EQUITY>                   272,174
<SALES>                                         81,561
<TOTAL-REVENUES>                               379,659
<CGS>                                           62,017
<TOTAL-COSTS>                                  340,907
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               3,561
<INCOME-PRETAX>                                 35,191
<INCOME-TAX>                                    13,707
<INCOME-CONTINUING>                             21,484
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    21,484
<EPS-PRIMARY>                                     1.06
<EPS-DILUTED>                                     1.04
<FN>
<F1>THE ALLOWANCE OF DOUBTFUL ACCOUNTS IS NETTED AGAINST TOTAL ACCOUNTS RECEIVABLE
IN THE ACCOUNTS RECEIVABLE BALANCE.
<F2>RENTAL MERCHANDISE HAS BEEN CLASSIFIED AS INVENTORY FOR PURPOSES OF THIS
SCHEDULE.  RENTAL MERCHANDISE HAS BEEN SHOWN NET OF 83,342 ACCUMULATED
DEPRECIATION.
<F3>THE FINANCIAL STATEMENTS ARE PRESENTED WITH AN UNCLASSIFIED BALANCE SHEET.
<F4>PP&E HAS BEEN SHOWN NET OF ACCUMULATED DEPRECIATION.
</FN>
        

</TABLE>


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