NELSON THOMAS INC
10-Q, 1995-02-14
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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                                FORM 10-Q


                    SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, DC  20549


                                (Mark One)
           [ X ] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF    
               THE SECURITIES EXCHANGE ACT OF 1934


             For the quarterly period ended December 31, 1994

[    ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE   
                   SECURITIES EXCHANGE ACT OF 1934

                      Commission file number 0-4095


                           THOMAS NELSON, INC.

          (Exact name of Registrant as specified in its charter)


         Tennessee                              62-0679364   
(State or other jurisdiction of              (I.R.S. Employer  
incorporation or organization)            Identification number)


Nelson Place at Elm Hill Pike, Nashville, Tennessee    37214-1000 
(Address of principal executive offices)               (Zip Code)


Registrant's telephone number, including area code: (615)889-9000


     Indicate by check mark whether  the Registrant (1) has filed
all reports  required to be filed  by Section 13 or  15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the Registrant was  required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days.
    Yes  X   No  ______   

     At February 10, 1994, the Registrant had outstanding
9,898,940 shares of Common Stock and 794,003 shares of Class B
Common Stock.


<TABLE>
                                      Part I
 Item 1. Financial Statements
                      THOMAS NELSON, INC. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
                            (Dollars in thousands)

<CAPTION>
                                    December 31,  March 31,   December 31,      
                                       1994         1994         1993
                                    ____________  _________   ___________
                                    (Unaudited)               (Unaudited)

<S>                                 <C>          <C>          <C> 

ASSETS
  CURRENT ASSETS
    Cash and cash equivalents       $   1,564    $     788    $   2,714     
    Accounts receivable, less 
       allowances of $13,057, 
       $8,345 and $13,851 
       respectively                    82,673       58,038       61,000
    Inventories                        65,468       66,994       59,763
    Prepaid expenses                   21,050       11,400       10,163
    Deferred tax asset                 12,673       12,673       12,703
                                    _________    _________    _________

  Total Current Assets                183,428      149,893      146,343

  PROPERTY, PLANT AND EQUIPMENT        27,624       26,179       24,250
    Less accumulated depreciation  (   10,624)   (   8,820)   (   7,710)
                                    _________    _________    _________

                                       17,000       17,359       16,540
  OTHER ASSETS                         12,772       12,054       10,586
  DEFERRED CHARGES                      3,530        4,179        4,359
  GOODWILL                             31,618       32,278       32,870
                                    _________    _________    _________

TOTAL ASSETS                        $ 248,348    $ 215,763    $ 210,698
                                    =========    =========    =========

LIABILITIES AND SHAREHOLDERS' EQUITY
   CURRENT LIABILITIES
     Accounts payable               $  22,070    $  20,798    $  21,866
     Accrued expenses                  18,893       18,618       18,185
     Dividends payable                    428          428          423
     Income taxes currently payable     5,050        4,471        3,678
     Current portion of long-term
       debt                               892          878        1,189
     Current portion of capital
       lease obligation                   765          723          710
                                    _________    _________    _________

   Total Current Liabilities           48,098       45,916       46,051
   LONG-TERM DEBT                     126,636      102,618       97,288
   CAPITAL LEASE OBLIGATION               281          861        1,046
   DEFERRED TAX LIABILITY                 768          768        1,065
   OTHER LIABILITIES                    1,413        2,875        3,551
   SHAREHOLDERS' EQUITY
     Preferred stock, $1.00 par 
      value, authorized 1,000,000 
      shares; none issued                   -            -            -
     Common stock, $1.00 par value, 
      authorized 20,000,000 shares; 
      issued 9,895,678, 9,891,233 
      and 9,882,221 shares, 
      respectively                      9,896        9,891        9,882
     Class B common stock, $1.00 par 
      value, authorized 5,000,000 
      shares; issued 795,233, 799,933 
      and 801,445 shares, respectively    795          800          801
     Additional paid-in capital        20,963       20,982       20,953
     Retained earnings                 39,017       30,651       29,772
     Foreign currency translation 
      adjustments                         481          401          289
                                    _________    _________    _________

  Total Shareholders' Equity           71,152       62,725       61,697
                                    _________    _________    _________

TOTAL LIABILITIES AND SHAREHOLDERS'
  EQUITY                            $ 248,348    $ 215,763    $ 210,698
                                    =========    =========    =========

See Accompanying Notes
</TABLE>
<TABLE>
                                   THOMAS NELSON, INC. AND SUBSIDIARIES
                                     CONSOLIDATED STATEMENTS OF INCOME
                               (Dollars in thousands, except per share data)   
<CAPTION>
                               Nine Months Ended         Three Months Ended
                                  December 31,              December 31,
                                1994       1993          1994         1993 
                             __________   __________   __________   __________
                             (Unaudited)  (Unaudited)  (Unaudited)  (Unaudited) 

<S>                          <C>          <C>          <C>          <C>

NET REVENUES                 $  190,701   $  169,930   $   71,086   $   60,727  
COST AND EXPENSES:
  Cost of goods sold             96,255       87,369       35,634       31,278  
  Selling, general and
     administrative              71,394       65,169       25,251       21,577  
  Amortization of goodwill
     and non-compete
     agreements                   1,197        1,188          320          200  
                             __________   __________   __________    _________

        Total                   168,846      153,726       61,205       53,055
                             __________   __________   __________    _________


OPERATING INCOME                 21,855       16,204        9,881        7,672


Other (income) expense         (    164)     (   140)   (      66)    (     78) 
Interest expense                  6,330        5,409        2,300        1,853
                             __________   __________   __________    _________

Income before income taxes       15,689       10,935        7,647        5,897
Provision for income taxes        5,795        3,717        2,832        2,074
                             __________   __________   __________    _________ 


Net income before 
  cumulative effect of 
  change in accounting 
  principle                      9,894        7,218         4,815        3,823

Cumulative effect of change
  in accounting principle 
  for income taxes                   0          336             0            0
                            __________   __________    __________    _________

NET INCOME                  $    9,894   $    7,554    $    4,815    $   3,823
                            ==========   ==========    ==========    =========
Weighted average number
  of shares outstanding         10,692       10,683        10,693       10,683
        Fully-diluted           13,424       13,360        13,425       13,360

NET INCOME PER SHARE:
  Before cumulative effect
    of change in 
    accounting principle    $     0.93   $     0.68    $     0.45   $     0.36  
  Cumulative effect of 
    change in accounting 
    principle                     0.00         0.03          0.00         0.00  
                            __________   __________    __________   __________

  Net income per share      $     0.93   $     0.71    $     0.45   $     0.36  
                            ==========   ==========    ==========   ==========

Fully-diluted -
  Before cumulative 
    effect of change in 
    accounting principle    $     0.85   $     0.65    $     0.40   $     0.33  
  Cumulative effect of 
    change in accounting 
    principle                     0.00         0.03          0.00         0.00  
                            __________   __________    __________   __________

  Net income per share      $     0.85   $     0.68    $     0.40   $     0.33
                            ==========   ==========    ==========   ==========


DIVIDENDS DECLARED PER 
 SHARE                      $     0.12   $     0.12    $     0.04   $     0.04
                            ==========   ==========    ==========   ==========

See Accompanying Notes
</TABLE>
<TABLE>
                       THOMAS NELSON, INC. AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF CASH FLOWS
                               (Dollars in thousands)
<CAPTION>
                                             Nine Months Ended December 31,
                                             ______________________________

                                                  1994          1993
                                              (Unaudited)    (Unaudited)
                                             ____________    ___________

<S>                                          <C>             <C>
Cash Flows From Operating Activities:
 Net Income                                  $    9,894      $   7,554
 Adjustments to reconcile net income to net 
   cash provided by (used in) operations:
   Depreciation and amortization                  4,451          4,273
   Changes in assets and liabilities, 
     net of acquisitions: 
     Accounts receivable, net                (   24,135)     (  11,266)
     Inventories                                  1,825      (   5,794)
     Prepaid expenses                        (    9,601)           436
     Accounts payable and accrued expenses          822          4,252
     Income taxes currently payable and 
       deferred                                     324      (   4,680)
                                             __________      __________

Net Cash Used In Operating Activities        (   16,420)     (   5,225)
                                             __________      __________

Cash Flows From Investing Activities:
  Capital expenditures                       (    1,550)     (     836)
  Proceeds from sale of property, plant 
    and equipment, excluding effects of 
    disposition                              (        2)            32
  Purchase of net assets of acquired 
    companies -  net of cash                 (      187)            --
  Proceeds from sales of business assets             --          4,155
  Changes in other assets and deferred 
    charges                                  (    1,787)         2,941
                                             __________      __________

Net Cash Used in Investing Activities        (    3,526)         6,292
                                             __________      __________

Cash Flows From Financing Activities:
  Borrowings under line of credit                24,350          4,154
  Payments under warehouse construction 
    loans                                    (      333)            --
  Payments under industrial revenue bonds    (       75)     (      70)
  Payments under capital lease obligation    (      537)     (     399)
  Dividends paid                             (    1,283)     (   1,268)
  Changes in other liabilities               (    1,462)     (   1,666)
  Proceeds from issuance of common stock             10            388
  Common stock retired                       (       28)     (     101)
                                             __________      __________

Net Cash Provided by Financing Activities        20,642          1,038
                                             __________      __________

Effect of Translation Rate Changes                   80      (     191)
                                             __________      __________

Net Increase in Cash and Cash Equivalents           776          1,914

Cash and Cash Equivalents at Beginning of 
  Period                                            788            800 
                                             __________      __________

Cash and Cash Equivalents at End of Period   $    1,564      $   2,714
                                             ==========      ==========

Supplemental Disclosures of Non-cash 
  Investing and Financing Activities:
       Dividends accrued and unpaid          $      428      $     423
       Capital lease obligation incurred 
        to lease new equipment                               $     761

See Accompanying Notes
</TABLE>

                   THOMAS NELSON, INC. AND SUBSIDIARIES
                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(A) - Basis of Presentation

   The accompanying unaudited consolidated financial statements 
reflect all adjustments (which are of a normal recurring nature)  
that are, in the opinion of management, necessary for a fair    
statement of the results for the interim periods presented.    
Certain information and footnote disclosures normally included in 
financial statements prepared in accordance with generally   
accepted accounting principles have been omitted pursuant to SEC  
rules  and  regulations.  The statements should be read in    
conjunction with the Summary of Significant Accounting Policies
and notes to the consolidated financial statements included in    
the Company's annual report for the year ended March 31, 1994.

   The balance sheet and related information in these notes as of 
March  31, 1994,  have been taken  from the  audited consolidated 
financial statements as of  that date.  Certain reclassifications 
have  been  made  to  conform  presentation  of  the  fiscal 1994 
Financial Statements with reclassifications made in fiscal 1995.

   In  March  1994, PPC,  Inc.  (Pretty Paper  Company)  became a 
wholly-owned  subsidiary  of the  Company  through  a pooling  of 
interest transaction, and  accordingly financial statements  have 
been restated to  include the accounts  and operations of  Pretty 
Paper Company for all periods prior to the combination.


(B) - Inventories
   Components  of  inventories  consisted  of  the  following (in 
thousands):

<TABLE>
<CAPTION>
                                   December 31,   March 31,   December 31,
                                      1994          1994         1993
                                   __________     _________   ___________

    <S>                            <C>            <C>         <C>

    Finished goods                 $  57,767      $  58,463   $  55,034
    Raw materials and work
       in process                      7,701          8,531       4,729
                                   __________     __________  __________

                                   $  65,468      $  66,994   $  59,763
                                   ==========     ==========  ==========
</TABLE>

(C) - Prepaid Expenses

   Components of prepaid expenses  consisted of the following (in thousands):
<TABLE>
<CAPTION>                          December 31,   March 31,   December 31,
                                      1994          1994         1993
                                   __________     _________   ___________

    <S>                            <C>            <C>         <C>

    Direct marketing costs         $   4,711      $   3,320   $   2,145
    Royalty advances & 
        production costs              14,135          7,096       6,077
    Other                              2,204            984       1,941
                                   __________     __________  __________

                                   $  21,050      $  11,400   $  10,163
                                   ==========     ==========  ==========
</TABLE>

(D) - Other Assets
   Components of other assets consisted of the following (in thousands):
<TABLE>
<CAPTION>
                                   December 31,   March 31,   December 31,
                                      1994          1994         1993
                                   __________     _________   ___________

    <S>                            <C>            <C>         <C>

    Prepaid royalties              $   6,621      $   6,200   $   6,190
    Copyright production masters,
      net of accumulated
      amortization of $1,130, 
      $789 and $775, respectively      2,232          1,209         757
    Non-compete agreements, net of
      accumulated amortization of 
      $1,801, $1,214, and $1,040,
      respectively                     3,033          3,489       3,394
    Other                                886          1,156         245
                                   __________     __________  __________

                                   $  12,772      $  12,054   $  10,586
                                   ==========     ==========  ==========
</TABLE>

(E) - Accrued Expenses

   Components of accrued expenses  consisted of the following (in thousands):

<TABLE>
<CAPTION>
                                   December 31,   March 31,   December 31,
                                      1994          1994         1993
                                   __________     _________   ___________

    <S>                            <C>            <C>         <C>

    Accrued interest               $     404      $     969   $     222
    Accrued royalties                 12,394          9,980      10,419
    Accrued payroll                    2,071          3,043       2,444
    Contractual commitments            1,603          1,626       1,174
    Deferred subscriptions 
      revenues                           549            699         837
    Other                              1,872          2,301       3,089
                                   __________     __________  __________

                                   $  18,893      $  18,618   $  18,185
                                   ==========     ==========  ==========
</TABLE>

(F) - Cash Dividend

   On May 24, 1994, the Company's directors declared a cash
dividend of $.04 per share of Common and Class B stock.  The      
dividend was paid August 15, 1994, to shareholders of record on
August 1, 1994.

   On  August 25, 1994, the Company's directors declared a cash
dividend  of $.04 per share of Common and Class B stock.  The
dividend was paid November 21, 1994, to shareholders of record on
November 7, 1994.  

   On November 22, 1994, the Company's directors declared a cash
dividend of $.04 per share of Common and Class B stock.  The
dividend is payable February 15, 1995, to shareholders of record
on February 1, 1995.  



Item 2.  Management's Discussion and Analysis of Financial        
         Condition and Results of Operations


OVERVIEW

   The following table sets forth  certain selected statements of
income data expressed as  a percentage of net revenues and the
percentage change in dollars in such data from the prior fiscal
year.

<TABLE>
<CAPTION>
                                          Nine Months Ended
                                             December 31,      
                                         ___________________
                                                               Increase
                                          1994        1993    (Decrease)
                                         ________    _______   ________

    <S>                                  <C>         <C>         <C>

    Net revenues:
      Bibles                              21.4%       22.0%       9.2%
      Books                               33.1%       34.2%       8.5%
      Gifts                                8.8%        8.5%      20.6%
      Music                               34.9%       33.9%      15.8%
      Other                                1.8%        1.4%      14.5%
                                         _______     _______     ______

              Total                      100.0%      100.0%      12.2%

    Cost and expenses:
      Cost of goods sold                  50.5        51.4       10.2%
      Selling, general and 
        administrative                    37.4        38.4        9.6%
      Amortization of goodwill and  
        non-compete agreements             0.6         0.7        0.8%

                                        _______     _______     _______

              Total                       88.5        90.5        9.8%
                                        _______     _______     _______


    Operating income                      11.5         9.5       34.9%
      Income before income taxes           8.2         6.4       43.5% 
      Net income before
        cumulative effect of change
        in accounting principle            5.2         4.2       37.1%

     Net income                            5.2         4.4       31.0%
</TABLE>

    The  Company's quarterly  operating  results  may fluctuate 
significantly  due to  the  seasonality  of new  product 
introductions, the timing of selling and marketing expenses, and 
changes in sales and product mixes.  In addition,  the  Company's 
net  revenues normally  fluctuate seasonally,  with  net revenues 
in the  second  and third  fiscal quarters historically  being
greater  than those in  the first  and fourth fiscal  quarters.  
This seasonality is  the result of increased consumer purchases
of the Company's products during the traditional year-end
holidays.


Results of Operations

   Net revenues  increased by $20.8 million, or approximately
12%, for the  first nine months of fiscal  1995 and $10.4  
million, or approximately 17%, for the third quarter of fiscal
1995 when compared to the comparable previous year period.  The 
increase was  primarily due  to volume  increases arising from
the  introduction of  new  book, gift,  Bible and  music 
products.  Price increases did not have a material effect on net
revenues.

   The Company's  cost of  goods sold  increased by $8.9  million
for  the first  nine months  of fiscal 1995  and as  a percentage
of net revenues decreased to  50.5% from 51.4% in the comparable
period  in fiscal 1994.  Cost of goods  sold increased for the 
third quarter of  fiscal 1995 by $4.4  million, or approximately 
14%, over the comparable  period in fiscal 1994, and as a
percentage  of net revenues decreased to 50.1% from 51.5% in the
comparable period in fiscal 1994.  The decrease of cost of goods 
sold, as a percentage of net revenues,  was the result of changes
in the mix  of product types and market channels where these
products are distributed.   During this period gift and Bible
products which have lower gross margins than the Company's other
product lines contributed a greater portion of net revenues than
in the comparable prior period.  In addition, during this period
the Company had a greater percentage of its net revenues derived 
from sales to retail stores and mass merchandisers which have lower
gross margins than sales through direct marketing.

   Selling,  general and  administrative expenses  increased over 
the previous  comparable fiscal  year period  by $6.2 million for
the nine months,  or approximately 10%, and for  the quarter by
$3.7  million, or approximately 17%.   These expenses  as a
percentage of net revenues decreased to 37.4% for  the first nine
months of fiscal 1995 from 38.4% in the comparable prior  year
period  primarily due to  the decreases in  salaries and benefits 
as a percentage of revenues as a result of volume increase arising
from the introduction of new products.  In addition, sales commissions,
as a percentage of revenues, decreased due to the increase in non-
commissioned revenues.

   Amortization of  goodwill and non-compete agreements 
increased 1% from the  prior nine months due  to purchase price   
adjustments relating to the acquisition of Word, Incorporated.

   Interest expense increased 17% and 24% for the first nine
months and third quarter, respectively, over the prior year       
period due to increased borrowings used for working capital needs
and higher interest rates.


Liquidity and Capital Resources

   The  primary sources of  liquidity to meet the  Company's
future obligations  and working capital needs  are the cash       
generated  by its  operations, collections of  its accounts 
receivable, and  the credit  available pursuant to  its $80       
million credit facilities, that may be used for  working capital
requirements and other business purposes.  At  December          
31, 1994, the Company had approximately $15.2 million available
in long-term credit under its credit facilities.  As previously
addressed, seasonality has a major impact on company revenues
which in turn have a direct bearing on the level of borrowings. 
The Company believes that the current credit facilities will
provide for its obligations and working capital needs over the
next twelve months.  With expanding operations and examining
possible business opportunities, the Company will look at
expanding its current credit facilities or seek to raise additional
capital through public or private financing.

   During the nine months ended December 31, 1994, capital
expenditures totaled approximately $1.6 million.  The Company     
has no plans that will require significant capital expenditures
for the remainder of fiscal 1995.


                                                                  
                               PART II

Item 6.  Exhibits and Reports on Form 8-K

        (a)  Exhibits required by Item 601 of Regulation S-K

             Exhibit 11 - Statement Regarding Computation of Per
                          Share Earnings for Period Ended
                          December 31, 1994

             Exhibit 27 - Financial Data Schedule

        (b)  No Form 8-K was filed by the Company during the
             quarter ended December 31, 1994.


                                SIGNATURES

   Pursuant to the requirements  of the Securities Exchange Act
of 1934,  the Company has duly caused this  report to be          
signed on its behalf by the undersigned thereunto duly
authorized.

                                          Thomas Nelson, Inc.
                                             (Registrant)

   February 13, 1994                  BY   /s/ Joe L. Powers
____________________________            ________________________  
                                                                  
                                           Joe L. Powers
                                            Vice President
                                       (Chief Accounting Officer) 

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
FROM THE COMPANY'S 10-Q FOR THE PERIOD ENDED DECEMBER 31, 1994, AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS AND THE NOTES THERETO.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          MAR-31-1995
<PERIOD-START>                             APR-01-1994
<PERIOD-END>                               DEC-31-1994
<CASH>                                           1,564
<SECURITIES>                                         0
<RECEIVABLES>                                   95,730
<ALLOWANCES>                                    13,057
<INVENTORY>                                     65,468
<CURRENT-ASSETS>                               183,428
<PP&E>                                          27,624
<DEPRECIATION>                                  10,624
<TOTAL-ASSETS>                                 248,348
<CURRENT-LIABILITIES>                           48,098
<BONDS>                                        126,917
<COMMON>                                        10,691
                                0
                                          0
<OTHER-SE>                                      60,461
<TOTAL-LIABILITY-AND-EQUITY>                   248,348
<SALES>                                        187,969
<TOTAL-REVENUES>                               190,701
<CGS>                                           96,255
<TOTAL-COSTS>                                  167,649
<OTHER-EXPENSES>                                 1,197
<LOSS-PROVISION>                                 2,680
<INTEREST-EXPENSE>                               6,330
<INCOME-PRETAX>                                 15,689
<INCOME-TAX>                                     5,795
<INCOME-CONTINUING>                              9,894
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     9,894
<EPS-PRIMARY>                                     0.93
<EPS-DILUTED>                                     0.85
        

</TABLE>


<TABLE>                               EXHIBIT 11
                         THOMAS NELSON, INC. AND SUBSIDIARIES
                     STATEMENT OF COMPUTATION OF PER SHARE EARNINGS
                      (Dollars in thousands, except per share data)

<CAPTION>

                                            Nine Months Ended December 31,
                                            ______________________________
                                                1994          1993
                                            (Unaudited)    (Unaudited)
                                            ___________    ___________
<S>                                         <C>            <C> 

Earnings Per Share:
  Weighted Average Shares Outstanding          10,692         10,683
                                            ===========     ==========

Net Income                                  $   9,894      $   7,554
                                            ===========     ==========

Earnings Per Share:                         $    0.93      $    0.71
                                            ===========     ==========



Fully Diluted Earnings Per Share:
  Weighted Average Shares Outstanding          10,692         10,683
  Exercise of Subordinated Convertible
    Bonds ($55,000,000 / $21.25)                2,588          2,588
  Dilutive stock options - (1)
    based on treasury stock method using
    year-end market price, if higher than
    average market price                          144             89
                                          ___________     ___________

Total Shares                                   13,424         13,360
                                          ===========     ===========

Net Income (2)                              $  11,471      $   9,131
                                          ===========     ===========

Earnings Per Share                          $    0.85      $    0.68
                                          ===========     ===========

    </TABLE>



(1)  The effects of dilutive stock options on primary earnings have not been
     presented because the impact is immaterial.

(2)  Add back interest savings (net of tax) due to bond conversion.    



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