NELSON THOMAS INC
10-Q, 1996-11-13
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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                              FORM 10-Q

                  SECURITIES AND EXCHANGE COMMISSION
                        WASHINGTON, DC  20549

                              (Mark One)
         [ X ] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF
                 THE SECURITIES EXCHANGE ACT OF 1934

          For the quarterly period ended September 30, 1996

   [    ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
                   SECURITIES EXCHANGE ACT OF 1934

                    Commission file number 0-4095

                         THOMAS NELSON, INC.

        (Exact name of Registrant as specified in its charter)

     Tennessee                                   62-0679364
(State or other jurisdiction of  (I.R.S. Employer Identification number)
incorporation or organization)

501 Nelson Place, Nashville, Tennessee                 37214-1000
(Address of principal executive offices)               (Zip Code)

 Registrant's telephone number, including area code:  (615) 889-9000

     Indicate by check mark whether  the Registrant (1) has filed all
reports  required  to  be  filed  by  Section  13  or  15(d)  of  the
Securities Exchange  Act of 1934 during  the preceding  12 months (or
for such  shorter period  that the  Registrant was  required to  file
such reports), and (2) has been  subject to such filing  requirements
for the past 90 days.
Yes  X   No     

     At November 8,  1996, the Registrant had outstanding  16,009,248
shares of Common Stock and 1,112,075 shares of Class B Common Stock.  


<TABLE>
                                               Part I
Item 1. Financial Statements
                                THOMAS NELSON, INC. AND SUBSIDIARIES
                                     CONSOLIDATED BALANCE SHEETS
                                       (Dollars in thousands)
<CAPTION>
                                   September 30,  March 31,  September 30,
                                       1996         1996         1995  
                                    -----------  -----------  -----------
                                    (Unaudited)               (Unaudited)
<S>                                 <C>          <C>          <C>
ASSETS
  CURRENT ASSETS
    Cash and cash equivalents       $   1,700    $      672   $     685
    Accounts receivable, less 
     allowances of $13,293, $10,959 
     and $10,281 respectively         109,268        99,221     102,278
    Income tax refunds receivable       4,179         4,440         --  
    Inventories                        91,964        97,496      80,573
    Prepaid expenses                   16,012        18,045      19,889
    Deferred tax asset                 17,120        17,120       7,714
                                    -----------  -----------  -----------
  Total Current Assets                240,243       236,994     211,139

  PROPERTY, PLANT AND EQUIPMENT        34,993        36,634      16,279
  OTHER ASSETS                         21,699        19,347      22,806
  DEFERRED CHARGES                      3,197         3,658       4,840
  GOODWILL                             75,300        76,963      31,402
                                    -----------  -----------  -----------
TOTAL ASSETS                        $ 375,432    $  373,596   $ 286,466
                                    ===========  ===========  ===========
LIABILITIES AND SHAREHOLDERS' EQUITY
  CURRENT LIABILITIES
    Accounts payable                $  25,869    $   30,158   $  33,966
    Accrued expenses                   33,883        32,109      16,438
    Dividends payable                     685           685         654
    Current portion of long-term 
      debt                              3,046         2,376         892
    Current portion of capital  
      lease obligation                    275           249         574
                                    -----------  -----------  -----------
  Total Current Liabilities            63,758        65,577      52,524
  LONG-TERM DEBT                      179,572       179,489     101,898
  CAPITAL LEASE OBLIGATION                418           527         402
  DEFERRED TAX LIABILITY                3,127         3,127       1,410
  OTHER LIABILITIES                     3,099         2,506       1,226
  SHAREHOLDERS' EQUITY
    Preferred stock, $1.00 par value, 
     authorized 1,000,000 shares; 
     none issued                          --            --          --  
    Common stock, $1.00 par value, 
     authorized 20,000,000 shares; 
     issued 16,009,248, 16,004,368 
     and 15,256,641 shares, 
     respectively                      16,009        16,004      15,257
    Class B common stock, $1.00 par 
     value, authorized 5,000,000 
     shares; issued 1,112,075, 
     1,112,075 and 1,085,825 shares, 
     respectively                       1,112         1,112       1,086
    Additional paid-in capital         78,942        78,825      69,787
    Retained earnings                  29,293        26,952      42,315
    Deferred compensation           (     251)   (      828)        --  
    Foreign currency translation 
     adjustments                          353           305         561
                                    -----------  -----------  -----------
  Total Shareholders' Equity          125,458       122,370     129,006
                                    -----------  -----------  -----------
TOTAL LIABILITIES AND SHAREHOLDERS'
  EQUITY                            $ 375,432    $  373,596   $ 286,466
                                    ===========  ===========  ===========
See Accompanying Notes
</TABLE>  

<TABLE>
                                THOMAS NELSON, INC. AND SUBSIDIARIES
                                CONSOLIDATED STATEMENTS OF OPERATIONS
                            (Dollars in thousands, except per share data)
<CAPTION>
                                Six Months Ended        Three Months Ended
                                  September 30,           September 30,
                                 1996       1995         1996        1995   
                              ---------- ----------    ---------- ----------
                             (Unaudited) (Unaudited)  (Unaudited) (Unaudited)
<S>                           <C>        <C>          <C>         <C>

Net revenues                  $ 166,159  $ 140,830    $   93,701  $   80,531

Expenses:
  Cost of goods sold             86,952     71,716        48,176      43,138
  Selling, general and
    administrative               65,757     57,782        33,554      28,918
  Amortization of goodwill and
    non-compete agreements        1,479        901           739         451
                              ---------- ----------   ----------  ----------
       Total expenses           154,188    130,399        82,469      72,507
                              ---------- ----------   ----------  ----------
Operating income                 11,971     10,431        11,232       8,024

Other income (expense)              208        238           141         287
Interest expense                  6,190      4,548         3,132       2,053
                              ---------- ----------   ----------  ----------
Income from continuing 
  operations before 
  income taxes                    5,989      6,121         8,241       6,258
Provision (benefit) for 
  income taxes                    2,276      2,264         3,132       2,315
                              ---------- ----------   ----------  ----------

Income from continuing 
  operations                      3,713      3,857         5,109       3,943

Loss from discontinued 
  operations, net                   --   (     773)          --    (     501)
                              ---------- ----------   ----------  ----------  

NET INCOME                    $   3,713  $   3,084    $    5,109  $    3,442
                              ========== ==========   ==========  ==========
Weighted average number
  of shares outstanding:
    Primary                      17,139     14,658        17,138      15,715
                              ========== ==========   ==========  ==========
    Fully-diluted                20,374     17,941        20,373      18,998
                              ========== ==========   ==========  ==========

NET INCOME PER SHARE:
  Primary -
  Income from continuing 
    operations                $    0.22  $    0.26    $     0.30  $     0.25
  Loss from discontinued 
    operations                      --   (    0.05)          --   (     0.03)
                              ---------- ----------   ----------  ----------
                              $    0.22  $    0.21    $     0.30  $     0.22
                              ========== ==========   ==========  ==========
  Fully-Diluted - 
  Income from continuing 
    operations                $    0.22  $    0.26    $     0.28  $     0.24
  Loss from discontinued 
    operations                      --   (    0.05)          --   (     0.03)
                              ---------- ----------   ----------  ----------
                              $    0.22  $    0.21    $     0.28  $     0.21
                              ========== ==========   ==========  ==========

DIVIDENDS DECLARED PER SHARE  $   0.080  $   0.080    $    0.040  $    0.040
                              ========== ==========   ==========  ==========

See Accompanying Notes
</TABLE>  


<TABLE>
                                THOMAS NELSON, INC. AND SUBSIDIARIES
                                CONSOLIDATED STATEMENTS OF CASH FLOWS
                                       (Dollars in thousands)
<CAPTION>
                                        Six Months Ended September 30,
                                       -------------------------------
                                            1996            1995  
                                         -----------    -----------
                                         (Unaudited)    (Unaudited)
<S>                                      <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net Income                             $   3,713      $   3,857
  Adjustments to reconcile net loss to 
    net cash provided by (used in) 
    operations:
   Depreciation and amortization             5,387          3,274
   Loss (gain) on sale of fixed assets           7      (     141)
   Effect of exchange rate changes 
    on cash                                      5              2
   Deferred compensation                       577            --  
  Changes in assets and liabilities, 
    net of disposals:
   Accounts receivable, net              (  10,047)     (  17,553)
   Income tax refunds receivable               261            --  
   Inventories                               5,532      (  11,222)
   Prepaid expenses                          2,033      (   4,593)
   Accounts payable and accrued expenses (   2,528)     (     779)
   Income taxes currently payable and 
    deferred                                 2,197            --  
                                         ------------  -----------
Net cash provided by (used in) 
  continuing operations                      7,137      (  27,155)
                                         ------------  -----------

  Discontinued operations:
   Loss from discontinued operations           --       (     773)
   Items not affecting cash, net         (   2,445)           --  
   Cash provided (used) for discontinued 
    operations                                 453      (     865) 
                                         ------------  -----------
Net cash used in discontinued operations (   1,992)     (   1,638)
                                         ------------  -----------

Net cash provided by (used in) operating 
  activities                                 5,145      (  28,793)
                                         ------------  -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
  Capital expenditures                   (     527)     (   1,101)
  Proceeds from sale of property, plant 
    & equipment                                123            494
  Purchase of net assets of acquired 
    companies - net of cash received     (     120)           --  
  Changes in other assets and deferred 
    charges                              (   3,605)     (   4,747)
                                         ------------  -----------
Net Cash Used in Investing Activities    (   4,129)     (   5,354)
                                         ------------  -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
  Borrowings (payments) under line of 
    credit                                     753      (  18,314)
  Payments under capital lease 
    obligation                           (     129)     (     454)
  Dividends paid                         (   1,370)     (   1,191)
  Changes in other liabilities                 593      (     472)
  Proceeds from issuance of common stock       203         54,597
  Common stock retired                   (      81)     (     109)
                                         ------------  -----------
Net cash provided by (used in) financing 
  activities                             (      31)        34,057
                                         ------------  -----------

EFFECT OF TRANSLATION RATE CHANGES 
  ON CASH                                       43              8
                                         ------------  -----------

Net increase (decrease) in cash and  
  cash equivalents                           1,028      (      82)

Cash and cash equivalents at 
  beginning of period                          672            767
                                         ------------  -----------
Cash and cash equivalents at 
  end of period                          $   1,700      $     685
                                         ============  ===========
Supplemental disclosures of non-cash 
  investing and financing activities:
   Dividends accrued and unpaid          $     685      $     654
   Capital lease obligations incurred to
    lease new equipment                  $      46      $     685

See Accompanying Notes
</TABLE>


                 THOMAS NELSON, INC. AND SUBSIDIARIES
              NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 

Note A - Basis of Presentation

       The accompanying unaudited  consolidated financial  statements
reflect  all adjustments  (which are  of a  normal recurring  nature)
that  are,  in  the  opinion  of  management,  necessary  for  a fair
statement of the results for  the interim periods presented.  Certain
information and footnote  disclosures normally included in  financial
statements prepared  in accordance with generally accepted accounting
principles  have been omitted  pursuant to SEC rules and regulations.
The statements  should be  read in  conjunction with  the Summary  of
Significant  Accounting  Policies  and  notes  to  the   consolidated
financial statements included in the Company's  annual report for the
year ended March 31, 1996.

       The balance sheet and related information in these notes as of
March 31,  1996,  have  been  taken  from  the  audited  consolidated
financial  statements as  of that  date.   Certain  reclassifications
have been made to conform presentation  of the fiscal 1996  Financial
Statements with fiscal 1997 presentation.


Note B - Inventories

   Inventories consisted of the following (in thousands):
<TABLE>
<CAPTION
                                September 30, March 31, September 30,
                                   1996         1996        1995  
                                 ----------- ---------- -----------
     <S>                         <C>         <C>        <C>

     Finished goods              $  73,111   $  77,318  $  70,325
     Raw materials and work 
        in process                  18,853      20,178     10,248
                                 ----------- ---------- -----------

                                 $  91,964   $  97,496  $  80,573
                                 =========== ========== ===========
</TABLE>

Note C - Cash Dividend

   On May 23, 1996, the  Company's directors declared a cash dividend
of $.04  per share of Common and Class B Common  Stock.  The dividend
was paid on August  19, 1996, to shareholders  of record on August 5,
1996.

   On  August  22, 1996,  the  Company's  directors declared  a  cash
dividend  of $.04 per share of Common and Class  B Common Stock.  The
dividend is payable on November 18,  1996, to shareholders of  record
on November 4, 1996.  


Item 2.   Management's Discussion and Analysis of Financial Condition
and Results of Operations

OVERVIEW

   The Company's net  revenues have grown in recent years as a result
of increased  sales of  the existing  product lines  and through  the
development and acquisition of new product  lines.  In October  1995,
the  Company  acquired   The  C.R.  Gibson  Company  ("Gibson")   for
approximately $67  million in  cash which  expanded its  gift product
lines and  distribution network.   As  a result,  the Company's  gift
division has grown significantly for the  first six months of  fiscal
1997 as compared to the same period in the prior year.

   As a  result of operating  trends and the  softness of the  retail
markets for the Company's  products which began  to adversely  affect
fiscal 1996 operating results in the  second quarter of fiscal  1996,
the  Company decided  during the  fourth  quarter  of fiscal  1996 to
discontinue  the operations of  its Royal  Media division, a division
which  published  magazines  and  operated  radio  networks  directed
toward Christian markets.  The disposal  of the Royal Media  division
has  been consummated.   The  operating  results  of the  Royal Media
division for  the three  months and  six months  ended September  30,
1995, are reported as a loss from discontinued operations.  

   The following table  sets forth for the periods indicated  certain
selected statements of operations data  of the Company expressed as a
percentage of  net revenues and the  percentage change  in dollars in
such data from the prior fiscal year. 

<TABLE>
<CAPTION>
                                     Six Months Ended
                                       September 30,              
                                  ----------------------     Increase 
                                     1996        1995       (Decrease)
                                  ---------   ----------    ----------
                                     (%)         (%)           (%)    
     <S>                             <C>         <C>         <C>
     Net revenues:
       Publishing
          Book                        25.0        34.1       (  13.6)
          Bible                       18.0        22.1       (   3.5)
                                  ---------    ---------
            Total Publishing          43.0        56.2       (   9.6)
       Music                          27.6        34.7       (   6.4)
       Gift                           28.8         8.3         307.8
       Other                           0.6         0.8       (  12.0)
                                  ---------    ---------
             Total Revenues          100.0       100.0          18.0
                                  ---------    ---------

     Expenses:
       Cost of goods sold             52.3        50.9          21.2
       Selling, general and 
        administrative                39.6        41.0          13.8
       Amortization of goodwill 
        and non-compete agreements     0.9         0.7          64.2
                                  ---------    ---------
             Total Expenses           92.8        92.6          18.2
                                  ---------    ---------

     Operating income                  7.2         7.4          14.8
     Income from continuing 
       operations before income 
       taxes                           3.6         4.3       (   2.2)
     Loss from discontinued 
       operations                      --     (    0.5)      ( 100.0)
     Net income                        2.2         2.2          20.4
</TABLE>  

   The  Company's  net   revenues  fluctuate  seasonally,   with  net
revenues in the  second and third fiscal quarters historically  being
greater than  those in the  first and fourth  fiscal quarters.   This
seasonality  is the  result  of increased  consumer purchases  of the
Company's products during the  traditional year-end holidays.  Due to
this  seasonality,  the Company  has  historically  incurred  a  loss
during the  first quarter  of each  fiscal year.    In addition,  the
Company's  quarterly  operating  results may  fluctuate significantly
due to  the seasonality of new  product introductions,  the timing of
selling and  marketing  expenses and  changes  in  sales and  product
mixes.

   The   following   discussion  includes   certain   forward-looking
statements.    Actual results  could  differ  materially  from  those
reflected  by the forward-looking statements and a  number of factors
may affect  future results, liquidity and  capital resources.   These
factors  include softness  in  the  general retail  environment,  the
timing  of products  being introduced  to  the  market, the  level of
returns  experienced by  operating divisions,  the level  of  margins
achievable in the  marketplace and the ability to minimize  operating
expenses.    Although  the  Company  believes  it  has  the  business
strategy  and   resources  needed  for  improved  operations,  future
revenue and margin trends cannot  be reliably predicted and may cause
the Company to adjust its business  strategy during the remainder  of
fiscal 1997.

Results of Operations

   Net revenues for the first six months  of fiscal 1997 increased by
$25.3 million  or 18.0%  over the  same period  in fiscal 1996.   Net
revenues  decreased in  each of  the Company's  product lines, except
gift, as  follows:  Bible products decreased by $1.1 million or 3.5%;
music products decreased by $3.1 million  or 6.4%; and book  products
decreased  by  $6.5  million  or  13.6%.    Net  revenues  from  gift
products, including  Gibson, increased  by $36.1  million or  307.8%.
Net  revenues for  the second  quarter  of  fiscal 1997  increased by
$13.2 million  or 16.4%  over the same  period in fiscal  1996.   Net
revenues from  gift products,  including Gibson,  increased by  $18.3<PAGE>





million or 264.0% and from Bible  products increased by $0.3  million
or 2.0%.   The remaining product lines  of books and  music decreased
by $2.7  million or  10.5% and  $1.8 million  or 6.0%,  respectively.
Price increases  did not have a material effect on net revenues.  The
increases  in  net revenues  for  the  first  six  months and  second
quarter were primarily attributable to  the increases in  revenues in
the gift  products division due to  the acquisition  of Gibson, which
was consummated  on October 31,  1995.  The  trend of  higher returns
and   reduced  sales  in  the  publishing  division  and  the  direct
marketing division,  first experienced during  the fourth quarter  of
fiscal 1996, continued and were the  primary reasons for the  decline
in publishing and music revenues, respectively.

   The  Company's cost  of goods  sold for  the first  six  months of
fiscal 1997 increased by $15.2 million or 21.2% over the  same period
in fiscal  1996 and,  as a percentage  of net revenues,  increased to
52.3% for  the first  six months  of fiscal  1997 from  50.9% in  the
comparable period in fiscal 1996.   Cost of goods sold for the second
quarter  increased $5.0  million or  11.7%  over  the same  period in
fiscal 1996  and, as  a percentage  of net  revenues, decreased  from
53.6% to 51.4%.   The increase in cost of goods sold, as a percentage
of net revenues, for  the first six months  resulted from a change in
the mix  of product types and  distribution channels.   Sales through
the gift market channels more than tripled from  the prior year as  a
result  of the  Gibson acquisition,  while sales  through  the direct
market channels  decreased as  a percentage  of total  sales.   Sales
made through  the direct marketing  to consumers channel  approximate
retail  prices, while  sales through the  gift market  channel are at
wholesale prices.  Therefore, as  gift market channel sales increased
and  direct marketing  sales decreased as  a percentage  of the total
Company's  revenues,  cost  of  sales as  a  percentage  of  revenues
increased  for  the first  six months  of fiscal  1997 over  the same
period in  fiscal 1996.    The cost  of  goods  sold for  the  second
quarter of  fiscal 1997  decreased as  a percentage  of net  revenues
from  fiscal  1996 primarily  because  of  high  paper  costs in  the
publishing  and  gift divisions  and  a  higher  than  normal mix  of
distributed product  sales in  the music  division during  the second
quarter of fiscal 1996. 

   Selling, general  and administrative  expenses for  the first  six
months of fiscal 1997 increased by $8.0 million or 13.8%  and for the
second quarter  by $4.6  million or 16.0%  over the  same periods  in
fiscal 1996.    These expenses,  expressed  as  a percentage  of  net
revenues,  decreased to 39.6% for the first six months of fiscal 1997
from 41.0% and to 35.8% for the second  fiscal quarter from 35.9%  in
the same periods  in fiscal 1996  primarily due  to the decreases  in
selling  and  marketing  costs,  related  to  reductions   in  direct
marketing  sales  promotions,  as well  as  reductions  in staff  and
general expenditures. 

   Interest expense  for the first six  months and  second quarter of
fiscal 1997 increased  by $1.6 million or  36.1% and $1.1  million or
52.6%, respectively,  over the  same periods  in fiscal  1996 due  to
increased  borrowings for  working  capital  and the  acquisition  of
Gibson.

Liquidity and Capital Resources

   The primary  sources of  liquidity to  meet  the Company's  future
obligations  and  working  capital  needs  are  cash  generated  from
operations  and borrowings  available under  bank credit  facilities.
At September  30, 1996,  the Company  had working  capital of  $176.5
million.   At  September 30,  1996,  the  Company had  $60.5  million
outstanding, and $74.5 million available for  borrowing under its two
credit facilities.  
   Net  cash  provided  by (used  in) operating  activities  was $5.1
million and ($28.8) million  for the first six  months of fiscal 1997
and 1996,  respectively.   Cash  provided  by  operations during  the
first six months of fiscal 1997  was principally attributable to  the
decrease  in inventories  and income from  operations.   Cash used in
operations  during  the   first  six   months  of  fiscal  1996   was
principally attributable to the increase in inventories  and accounts
receivable.

   During the  first six months  of fiscal 1997, capital expenditures
totaled  approximately $0.5  million,  which  was used  primarily  to
purchase  computer   equipment  and  warehousing  and   manufacturing
equipment.     During  the  remainder  of  fiscal  1997, the  Company
anticipates  capital  expenditures   of  approximately  $3.3  million
primarily   consisting  of   computer  equipment,   warehousing   and
manufacturing equipment and building improvements.

   The Company's  bank credit facilities are unsecured and consist of
a $125  million credit  facility and  a $10  million credit  facility
(collectively, the  "Credit Agreements").   The  $125 million  credit
facility  bears  interest  at  either  the  prime  rate  or,  at  the
Company's  option, LIBOR  plus a  percentage, subject  to  adjustment
based on certain financial ratios and  matures on December 13,  2002.
The $10  million credit facility bears interest at the prime rate and
matures on July  31, 1998.  Due to  the seasonality of  the Company's
business, borrowings  under  the  Credit  Agreements  typically  peak
during the third quarter of the fiscal year.

   The  Company has outstanding $61 million of  senior notes ("Senior
Notes")  which are  unsecured.   The  Senior  Notes bear  interest at
rates from 6.93% to 9.5% due through fiscal 2008.

   Under  the terms  of the Credit  Agreements and  the Senior Notes,
the  Company  has agreed  to limit  the payment  of dividends  and to
maintain certain interest  coverage and debt-to-capital ratios  which
are similarly calculated for each debt  agreement.  At September  30,
1996, the Company was in compliance  with all covenants of these debt
agreements, as amended.  

   The  Company also has outstanding $55 million of 5.75% convertible
subordinated notes  ("Convertible Subordinated  Notes") due  November
30,  1999.     The  Convertible  Subordinated  Notes  presently   are
convertible into common stock at  $17.00 per share and are redeemable
at the Company's  option after November 30,  1995, at 103.29% of  the
principal amount, declining  annually thereafter to 100% on  November
30, 1999.

   Management believes  cash generated  by operations and  borrowings
available through  its Credit  Agreements will be sufficient  to fund
anticipated working  capital  requirements  for  existing  operations
through the remainder of fiscal 1997.<PAGE>





                               PART II


Item 4.   Submission of Matters to a  Vote of Security Holders at the
          Company's  Annual Meeting  of Shareholders, which  was held
          on August 22, 1996, the following proposal was approved:

          (a)  The  election of  three directors  in Class  Three  to
               serve  for  a  term of  three  years  expiring at  the
               Annual Meeting of Shareholders  to be held  in 1999 or
               until   their   successors  are   duly   elected   and
               qualified.  The persons nominated for election  to the
               Board of Directors received the number of  total votes
               (Common and  Class B) shown  opposite their respective
               names:
<TABLE>
<CAPTION>
                                           For       Against   Withheld 
                                        ----------   -------   --------
               <S>                      <C>          <C>       <C>  
               Brownlee O. Currey, Jr.  21,864,317   101,070   17,152
               W. Lipscomb Davis, Jr.   21,864,317   101,070   17,037
               Joe M. Rodgers           21,864,317   101,070   15,987
</TABLE>


Item 6.   Exhibits and Reports on Form 8-K

          (a)  Exhibits required by Item 601 of Regulation S-K

               Exhibit 27 - Financial Data Schedule

          (b)  No  Form 8-K  was  filed  by  the Company  during  the
               quarter ended September 30, 1996. 


                              SIGNATURES

   Pursuant  to  the requirements  of  Section  13  or  15(d) of  the
Securities  Exchange Act  of 1934, the  Company has  duly caused this
report to  be signed on its  behalf by the undersigned thereunto duly
authorized.

                                      Thomas Nelson, Inc.
                                          (Registrant)


   November 13, 1996         BY        /s/ Joe L. Powers              
   -----------------            --------------------------------
                                         Joe L. Powers
                                    Executive Vice President
                                   (Principal Financial and 
                                      Accounting Officer)

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Company's 10-Q for the period ended September 30, 1996, and is qualified
in its entirety by reference to such financial statements and the notes thereto.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          MAR-31-1997
<PERIOD-START>                             APR-01-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                           1,700
<SECURITIES>                                         0
<RECEIVABLES>                                  122,561
<ALLOWANCES>                                    13,293
<INVENTORY>                                     91,964
<CURRENT-ASSETS>                               240,243
<PP&E>                                          49,837
<DEPRECIATION>                                  14,844
<TOTAL-ASSETS>                                 375,432
<CURRENT-LIABILITIES>                           63,758
<BONDS>                                        179,990
                                0
                                          0
<COMMON>                                        17,121
<OTHER-SE>                                     108,337
<TOTAL-LIABILITY-AND-EQUITY>                   375,432
<SALES>                                        160,005
<TOTAL-REVENUES>                               166,159
<CGS>                                           86,952
<TOTAL-COSTS>                                  152,709
<OTHER-EXPENSES>                                 1,479
<LOSS-PROVISION>                                 1,994
<INTEREST-EXPENSE>                               6,190
<INCOME-PRETAX>                                  5,989
<INCOME-TAX>                                     2,276
<INCOME-CONTINUING>                              3,713
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     3,713
<EPS-PRIMARY>                                     0.22
<EPS-DILUTED>                                     0.22
        

</TABLE>


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