EX-99
PRESS RELEASE
FOR IMMEDIATE RELEASE Contact:
Phone: (717) 436-8211
The Board of Directors of Juniata Valley Financial Corporation (the
"Corporation"), holding company for The Juniata Valley Bank, approved the 2000
Shareholder Rights Agreement, effective as of September 1, 2000, which will be
the successor to the Corporation's 1990 Shareholder Rights Agreement, which is
scheduled to expire on August 31, 2000. The 2000 Rights Agreement is largely
identical to the 1990 Rights Agreement and is similar to the plans of many other
public companies and is designed to protect shareholder interests by
discouraging unfair or financially inadequate takeover proposals and abusive
takeover practices. It is designed to achieve this objective by encouraging a
potential acquirer to negotiate with the Board of Directors. It is not intended
to prevent an acquisition of the Corporation if the Board determines that the
proposed acquisition is fair and adequate from a financial point of view.
