PEOPLES HOLDING CO
10-Q, 1995-05-11
STATE COMMERCIAL BANKS
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                          UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                    WASHINGTON, D. C.  20549
                           FORM 10-Q 
                                
           QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
             OF THE SECURITIES EXCHANGE ACT OF 1934

              For the quarter ended March 31, 1995
                 Commission File Number 0-12154

                   THE PEOPLES HOLDING COMPANY
   (Exact name of the registrant as specified in its charter)

               MISSISSIPPI                    64-0676974
(State of Incorporation)  (I.R.S. Employer Identification Number)

   209 Troy Street, P. O. Box 709, Tupelo, Mississippi  38801
            (Address of principal executive offices)

 Registrant's telephone number including area code 601-680-1001

Indicate by check whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months, and (2) has
been subject to such filing requirements for the past 90 days.
                          YES__X__NO_____

Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as to the latest practicable date.

Common stock, $5 Par Value, 2,604,760 shares outstanding 
                 as of April 26, 1995















<PAGE>




           THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
                              INDEX

PART 1.  FINANCIAL INFORMATION                                  PAGE

     Item 1.   FINANCIAL STATEMENTS (UNAUDITED)

          Consolidated Balance Sheets - 
               March 31, 1995 and December 31, 1994...............3
          Consolidated Statements of Income - Three Months
               Ended March 31, 1995 and 1994......................5
          Consolidated Statements of Cash Flows
               Three Months Ended March 31, 1995 and 1994.........7
          Notes to Consolidated Financial Statements..............9

     Item 2.   Management's Discussion and Analysis of Financial
               Condition and Results of Operations...............11

PART II.  OTHER INFORMATION

     Item 1.  Legal Proceedings..................................14

     Item 6.(b) Reports on Form 8-K..............................14

     Signatures..................................................15























<PAGE>


               THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
                       CONSOLIDATED BALANCE SHEETS
[CAPTION]
                                               MARCH 31     DECEMBER 31
                                                 1995          1994
                                             ____________   ___________
                                              (Unaudited)    (Note 1)
[C]                                        [S]            [S]
Assets
   Cash and due from banks                 $  40,492,947  $  45,123,177
   Federal funds sold                         19,000,000        150,000
                                             -----------    -----------
     Cash and Cash Equivalents                59,492,947     45,273,177
                                             
   Interest bearing balances with banks        3,164,087        188,549
   Securities (Market value- $203,208,622
     and $212,169,487 at March 31, 1995
     and December 31, 1994, respectively)    203,376,122    212,994,410
   Loans                                     522,774,461    511,212,203
      Unearned Income                       ( 12,946,146)  ( 12,010,336)
      Allowance for loan losses             (  8,541,058)  (  8,182,801)
                                             -----------    -----------
         Net Loans                           501,287,257    491,019,066
   Premises and equipment                     17,110,925     16,780,966
   Other assets                               21,388,500     20,810,320
                                             ___________    ___________
         Total Assets                      $ 805,819,838  $ 787,066,488
                                             ===========    ===========

Liabilities and Shareholders' Equity                        
  Liabilities
   Deposits:
      Non-interest bearing                   114,604,959    118,711,872
      Interest bearing                       598,095,072    577,567,837
                                             -----------    -----------
         Total Deposits                      712,700,031    696,279,709
   Treasury tax and loan note account          2,011,836      3,115,183
   Notes and debentures payable                4,337,714      4,650,488
   Other liabilities                           9,583,113      9,281,726  
                                             -----------    -----------
         Total Liabilities                 $ 728,632,694  $ 713,327,106









<PAGE>



  Shareholders' Equity
   Common Stock, $5 par value-
     4,200,000 shares authorized
     2,604,760 shares issued and
     outstanding at March 31, 1995
     and December 31, 1994, respectively      13,023,800     13,023,800
   Capital surplus                            39,875,796     29,875,796
   Unrealized losses on securities,
     net of tax                               (1,339,467)   (3,529,765)  
  Retained earnings                           25,627,015     34,369,551

                                             -----------    -----------
         Total Shareholders' Equity           77,187,144     73,739,382
                                             -----------    -----------
         Total Liabilities and
           Shareholders' Equity            $ 805,819,838  $ 787,066,488
                                             ===========    ===========






























                                           
See Notes to Consolidated Financial Statements


<PAGE>


               THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
                    CONSOLIDATED STATEMENTS OF INCOME
[CAPTION]
                                           THREE MONTHS ENDED MARCH 31
                                                1995            1994
                                                ----            ----
                                                   (Unaudited)
[C]                                        [S]            [S]
Interest Income
   Loans                                   $ 11,542,108   $  8,886,430
   Balances with banks                           26,203         22,976
   Federal funds sold                           135,271        184,090
   Securities:
      Taxable                                 2,334,021      2,377,163
      Tax-exempt                                674,900        640,833
                                             ----------     ----------
         Total interest income               14,712,503     12,111,492

Interest Expense
   Time deposits of
      $100,000 or more                          705,372        532,910
   Other deposits                             4,797,117      3,793,083
   Borrowings                                   103,655         70,045
                                             ----------     ----------
         Total interest expense               5,606,144      4,396,038
                                             ----------     ----------
         Net interest income                  9,106,359      7,715,454
Provision for loan losses                       600,000        500,229
                                             ----------     ----------
         Net interest income after
         provision for loan losses            8,506,359      7,215,225

Non-interest income
   Service charges on deposit accounts        1,482,839      1,345,036
   Fees and commissions                         335,444        405,127
   Trust department                             130,500        114,420
   Securities gains(losses)                    (374,423)        52,569  
   Other                                        457,231        584,030
                                             ----------     ----------
         Total non-interest income            2,031,591      2,501,182

Non-interest expenses
   Salaries and employee benefits             4,269,779      3,930,680
   Net occupancy                                526,897        513,044
   Equipment                                    337,720        281,254
   Other                                      2,757,346      2,566,374
                                             ----------     ----------
         Total non-interest expenses          7,891,742      7,291,352  
                                            -----------    -----------

<PAGE>



Income before income taxes                    2,646,208      2,425,055
Income taxes                                    758,101        425,103
                                             ----------     ----------
         Net income                        $  1,888,107   $  1,999,952
                                             ==========     ==========



                                             1995               1994     
                                             ----               ----

Earnings per share:
   Weighted average shares outstanding     2,604,760        2,604,760
                                           =========        =========

   Net income                            $ 1,888,107      $ 1,999,952
                                           =========        =========

   Earnings per share                            $ .72          $ .77
                                                ====             ====

Cash dividend per share                        $ .24            $ .23
                                                ====             ====


Cash dividend per share is based on actual amounts declared.





















See Notes to Consolidated Financial Statements.


<PAGE>



               THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
                 CONSOLIDATED STATEMENTS OF CASH FLOWS  

[CAPTION]
                                           THREE MONTHS ENDED MARCH 31

                                              1995           1994
                                              ----           ----
                                                  (Unaudited)
[C]                                      [S]            [S]
Operating Activities
   Net Income                            $  1,888,107   $  1,999,952
   Adjustments to reconcile net
      income to net cash provided
      by operating activities:             
   Provision for loan losses                  600,000        500,229
   Provision for depreciation and
      amortization                            455,067        421,428
   Net amortization (accretion) of  
      securities premiums/discounts         2,240,233        595,354 
   Loss(gain) on sales/calls of securities    374,423         (2,791)
   Increase (decrease) in other liabilities   295,886       (943,765)
   Deferred income tax                       (697,734)      (228,703)    
   Loss (gain) on sales of 
      premises and equipment                    6,420           (653)
   Increase in other assets                  (894,079)      (319,479)
                                          ------------   ------------
      Net Cash Provided by Operating
         Activities                         4,268,323      2,021,572

Investment Activities
   Net increase in balances with 
      other banks                          (2,975,538)      (197,474)
   Proceeds from maturities/calls of
      securities held-to-maturity             170,791             
   Proceeds from maturities/calls of
      securities available-for-sale        14,264,636     24,310,185
   Proceeds from sales of
      securities available-for-sale        15,496,231     
   Purchases of securities 
      held-to-maturity                     (1,935,056)   
   Purchases of securities
      available-for-sale                  (17,674,336)   (41,043,551)
   Net increase in loans                  (11,124,542)    (7,872,561)
   Proceeds from sale of premises
      and equipment                           107,945          1,314
   Purchases of premises and equipment       (757,743)      (460,317)
                                          -----------     ----------
      Net Cash Used in Investment 
         Activities                        (4,427,612)   (25,262,404)

<PAGE>

                                                                   
[CAPTION]

                                              1995           1994
                                              ----           ----
[C]                                        [S]            [S]
Financing Activities
   Net increase (decrease) in 
      demand and savings deposits          (7,356,581)    35,799,726
   Net increase (decrease) in time
      deposits                             23,776,903     (1,006,365)
   Net decrease in short-term
      borrowed funds                       (1,103,347)      (874,393)
   Increase (decrease) in long-term debt     (312,774)     5,013,781
   Cash dividends paid                       (625,142)      (556,101)
                                         ------------    -----------
      Net Cash Provided by Financing
         Activities                        14,379,059     38,376,648
                                         ------------    -----------
      Increase in Cash
         and Cash Equivalents              14,219,770     15,135,816

   Cash and Cash Equivalents at
      beginning of period                  45,273,177     44,258,382
                                          -----------    -----------
   Cash and Cash Equivalents at
      end of period                     $  59,492,947  $  59,394,198
                                          ===========    ===========
   Non-cash transactions:

   Transfer of loans to other real 
      estate                            $     256,351  $      70,200











   




See Notes to Consolidated Financial Statements


<PAGE>



               THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
         NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
                             MARCH 31, 1995
                                    

Note 1 Basis of Presentation

The consolidated balance sheet at December 31, 1994, has been derived from
the audited financial statements at that date.  The accompanying unaudited
consolidated financial statements reflect all adjustments (consisting only
of normally recurring accruals) which are, in the opinion of management,
necessary to a fair statement of the results for the interim periods
presented.  The statements should be read in conjunction with the summary
of accounting policies and notes to financial statements included in the
Registrant's annual report for the year ended December 31, 1994.  Certain
information and footnote disclosures normally included in financial
statements prepared in accordance with generally accepted accounting
principles have been omitted in accordance with the rules of the Securities
and Exchange Commission.                   

Note 2 Changes in Accounting Methods

Effective January 1, 1995, the Company adopted Financial Accounting
Standards Board (FASB) Statement No. 114, "Accounting by Creditors for
Impairment of a Loan" and  FASB Statement No. 118, "Accounting by Creditors
for Impairment of a Loan-Income Recognition and Disclosures."  Under the
new standards, the allowance for credit losses related to loans that are
identified as impaired are based on discounted cash flows using the loan's
initial effective interest rate or the fair value of the collateral for
certain collateral dependent loans.  The adoption of the new rules has
resulted in an immaterial effect on the Company's financial condition and
results of operations. 


Note 3  Securities


Securities consist of the following:
[CAPTION]                                                          
                           March 31, 1995            December 31, 1994
                       ---------------------     -----------------------
                      Amortized    Estimated     Amortized    Estimated
                        Cost      Market Value        Cost     Market Value
                     -----------   -----------    -----------  ------------
[C]                 [S]           [S]            [S]           [S]       
                                                                         
Available-for-sale  $156,167,653  $154,138,158   $172,586,341  $167,238,212
Held-to-maturity      49,237,964    49,070,464     45,756,198    44,931,275 
   


<PAGE>


Note 4 Income Taxes

Federal income taxes payable (receivable) were as follows:
[C]                     [S]
Current                 $  1,563,890
Deferred                  (3,429,108)
                          -----------
                        $ (1,865,218)
                          ===========

The components of income tax expense (credits) are presented below:
[C]                     [S]
Current                 $    464,112
Deferred                     293,989
                           ---------
                        $    758,101
                           =========

The reconciliation of income tax attributable to continuing operations
computed at the United States federal statutory tax rates to income tax
expense is:
[C]                                                      [S]
Tax at United States statutory rate                      $  899,711
Add (deduct) effect of:                                
  Tax-exempt interest income                              ( 227,401)
  Amortization of intangible assets                          13,323
  Dividends received deduction                            (   8,501)
  Other items-net                                            80,969  
                                                          ----------
                                                         $  758,101
                                                          ==========


Deferred tax assets resulted largely from temporary differences arising
from loan loss provision and effect of SFAS No. 115, "Accounting for
Certain Investments in Debt and Equity Securities." Historically, the
Company has produced taxable income which can fully utilize the deferred
tax asset.  












<PAGE>



               THE PEOPLES HOLDING COMPANY AND SUBSIDIARY
       MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                        AND RESULTS OF OPERATIONS

   
Financial Condition

Total assets of The Peoples Holding Company grew from $787,066,488 on
December 31, 1994, to $805,819,838 on March 31, 1995, or 2.38% for the
three month period.  Loans, less unearned income, increased $10,626,448 or
2.13%. Securities decreased from $212,994,410 on December 31, 1994, to
$203,376,122 on March 31, 1995, due to management's decision to fund
increased loan demands.  

Total deposits for the first three months of 1995 grew from $696,279,709
on December 31, 1994 to $712,700,031 on March 31, 1995, or an increase of
2.36%, with the majority of growth in certificates of deposit.

The equity capital to total assets ratio was 9.57% and 9.37% for March 31,
1995 and December 31, 1994, respectively.


Results of Operations-Quarter Ended March 31, 1995 compared to 1994

The Company's net income for the first quarter of 1995 was $1,888,107
compared to $1,999,952 from the first quarter of 1994. The decrease in net
income for 1995 compared to 1994 is primarily due to security losses
incurred based on management's decision to reinvest funds in securities
which will yield a higher rate of return for the remainder of 1995 and
beyond.  The annualized returns on average assets for the first quarter of
1995 and 1994 were .96% and 1.07%, respectively.  

Net interest revenue, the difference between interest earned on assets and
the cost of interest-bearing liabilities, is the largest component of the
Company's net income.  For purposes of this discussion, all interest
revenue has been adjusted to a fully taxable equivalent basis.  The primary
items of concern in managing net interest revenue are the mix and maturity
balance between interest-sensitive assets and related liabilities.  The net
interest revenue was $14,712,503 and $12,111,492 for first quarter of 1995
and 1994, respectively.  Earning assets averaged $727.9 million for first
quarter of 1995 compared to $697.7 million for the same period in 1994. 
The net interest margin was 5.24% and 4.66% for the first quarter of 1995
and 1994, respectively. 






<PAGE>




The provision for credit losses charged to operating expense is an amount
which, in the judgement of management, is necessary to maintain the
allowance for credit losses at a level that is adequate to meet the present
and potential risks of losses on the Company's current portfolio of loans. 
The appropriate level of the allowance is based on a quarterly analysis of
the loan portfolio including consideration of such factors as the risk
rating of individual credits, size and diversity of the portfolio, economic
conditions, prior loss experience, and the results of periodic credit
reviews by internal loan review, regulators, and the Company's independent
accounting firm.  The provision for credit losses totalled $600,000 and
$500,229 for the first quarter of 1995 and 1994, respectively.  The
allowance for credit losses as a percent of loans outstanding was 1.68% and
1.54% for the quarter ended March 31, 1995 and 1994, respectively.  Net
charge-offs to average loans remain below .05% for both years.

                                                          
Non-interest income, excluding security gains and losses was $2,406,014 for
1995 compared to $2,448,613 for 1994, or a decrease of $42,599.  Service
charges were up $137,803, fees and commissions were down $69,683, and other
income was down $126,799.  Other income in 1994 included $165,388 in life
insurance proceeds the Company received as a beneficiary of a life
insurance policy.


Non-interest expenses were $7,891,742 for 1995 compared to $7,291,352 for
1994, or an increase of 8.2%.  The components of other expenses reflect
normal increases for personnel related expenses and general inflation in
the cost of services and supplies purchased by the Company.

Income tax expense was $758,101 for 1995 compared to $425,103 for 1994. 
The Company continues to invest in assets whose earnings are given
favorable tax treatment; and in first quarter of 1994, the Company was the
beneficiary of a life insurance policy of a key executive, that was given
favorable tax treatment.


Liquidity Risk

Liquidity management is the ability to meet the cash flow requirements of
customers who may be either depositors wishing to withdraw funds or
borrowers needing assurance that sufficient funds will be available to meet
their credit needs.

Core deposits are a major source of funds used to meet cash flow needs. 
Maintaining the ability to acquire these funds as needed in a variety of
money markets is the key to assuring liquidity.  The Company has worked
toward lowering its dependence on other public funds.  This has added more 
stability to the Company's core deposit base reducing the dependence on
highly liquid assets.  
   
<PAGE>



Approximately 91% of the Company's deposits are  composed of accounts with
balances less than $100,000.  When evaluating the movement of these funds
even during large interest rate changes, it is apparent that the Company
continues to attract deposits that can be used to meet cash flow needs.

Other sources available for meeting the Company's liquidity needs include
the securities portfolio.  The portfolio is composed of securities with a
readily available market that can be used to convert to cash if the need
arises.  In addition the Company maintains a federal funds position that
provides day-to-day funds to meet liquidity needs.

Repayments and maturities of loans provide a substantial source of
liquidity.  The Company has approximately 63% of the loans maturing within
the next twelve months.  

Capital Resources

The Company is required to comply with the risk-based capital requirements
of the Federal Reserve Board, the FDIC and the OCC.  These requirements
apply a variety of weighing factors which vary according to the level of
risk associated with the particular assets.  The Company met the guidelines
for a well capitalized bank for March 31, 1995, and December 31, 1994.  The
table below shows the capital ratios of the Company at the dates indicated:

[CAPTION]
                               March 31       December 31       Well-
                                 1995            1994        Capitalized 
                               ---------      -----------    -----------
 [C]                             [S]             [S]         [S]
 Tier 1 Risk-Based Capital       14.53%          14.86%      6% or above

 Total Risk-Based Capital        15.78%          16.12%      10% or above

 Leverage Ratio                   9.19%           9.22%      5% or above


Retained earnings through operations have been the primary source of
capital over the past three months.  The ratio of shareholders equity to
total assets was 9.57% as of March 31, 1995, compared to 9.37% as of
December 31, 1994. Total shareholders' equity of the Company was
$77,187,144 and $73,733,881 for March 31, 1995 and December 31, 1994,
respectively.  This represented an increase of $3,453,263 or 4.68%.

Management recognizes the importance of maintaining a strong capital base. 
As the above ratios indicate, the Company exceeds the requirements for a
well capitalized bank.

Book value per share was $29.63 and $28.31 at March 31, 1995 and December
31, 1994, respectively.  Cash dividends paid during the quarter were $.24
per share compared to $.22 per share during the same quarter in 1994.

The Company's capital policy is to evaluate future needs based on growth,
earnings trends and anticipated acquisitions.
<PAGE>




Part II.  OTHER INFORMATION
   
   Item 1.    Legal Proceedings

              There were no material proceedings pending at March 31     
              1995, against the registrant or its subsidiary.

   Item 6(b)  Reports on Form 8-K

              The Company filed a Form 8-K on January 11, 1995, stating  
              that on December 31, 1994, The Peoples Holding Company 
              merged with  New South Capital Corporation and its 
              wholly owned subsidiary New South Bank located in  
              Batesville, Mississippi in an acquisition accounted for    
              as a pooling-of-interests. Upon completion of the 
              acquisition, the bank's assets increased from              
              approximately $765 million to $785 million. 

                              



    

























<PAGE>




                               SIGNATURES


Pursuant to the requirements of the Securities and Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by
the undersigned thereunto duly authorized.



          
                               THE PEOPLES HOLDING COMPANY
                               ---------------------------
                                      Registrant



DATE:  May 3, 1995                 /s/  John W. Smith
                               ---------------------------  
                                   John W. Smith
                                   President & Chief Executive Officer








  
               





<TABLE> <S> <C>

<ARTICLE> 9
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE MARCH
31, 1995, THE PEOPLES HOLDING COMPANY QUARTERLY FILING (10Q), AND IS QUALIFIED
IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               MAR-31-1995
<CASH>                                           40493
<INT-BEARING-DEPOSITS>                            3164
<FED-FUNDS-SOLD>                                 19000
<TRADING-ASSETS>                                     0
<INVESTMENTS-HELD-FOR-SALE>                     156642
<INVESTMENTS-CARRYING>                           46734
<INVESTMENTS-MARKET>                             46567
<LOANS>                                         509828
<ALLOWANCE>                                       8541
<TOTAL-ASSETS>                                  805820
<DEPOSITS>                                      712700
<SHORT-TERM>                                      2910
<LIABILITIES-OTHER>                               9583
<LONG-TERM>                                       3440
<COMMON>                                         13024
                                0
                                          0
<OTHER-SE>                                       64163
<TOTAL-LIABILITIES-AND-EQUITY>                  805820
<INTEREST-LOAN>                                  11542
<INTEREST-INVEST>                                 3009
<INTEREST-OTHER>                                   161
<INTEREST-TOTAL>                                 14712
<INTEREST-DEPOSIT>                                5502
<INTEREST-EXPENSE>                                5606
<INTEREST-INCOME-NET>                             9106
<LOAN-LOSSES>                                      600
<SECURITIES-GAINS>                               (374)
<EXPENSE-OTHER>                                   7892
<INCOME-PRETAX>                                   2646
<INCOME-PRE-EXTRAORDINARY>                        2646
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                      1888
<EPS-PRIMARY>                                      .72
<EPS-DILUTED>                                      .72
<YIELD-ACTUAL>                                    5.24
<LOANS-NON>                                        990
<LOANS-PAST>                                      1914
<LOANS-TROUBLED>                                   255
<LOANS-PROBLEM>                                      0
<ALLOWANCE-OPEN>                                  8183
<CHARGE-OFFS>                                      298
<RECOVERIES>                                        56
<ALLOWANCE-CLOSE>                                 8541
<ALLOWANCE-DOMESTIC>                              8541
<ALLOWANCE-FOREIGN>                                  0
<ALLOWANCE-UNALLOCATED>                              0
        

</TABLE>


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