PEOPLES HOLDING CO
10-K405, 1997-03-27
STATE COMMERCIAL BANKS
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                                   UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                    FORM 10-K

                ANNUAL REPORT PURSUANT TO SECTION 13 AND 15(d) OF
                     THE SECURITIES AND EXCHANGE ACT OF 1934

                     For fiscal year ended December 31, 1996
                         Commission file number 0-12154

                           THE PEOPLES HOLDING COMPANY
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

                             Mississippi 64-0676974
                ------------------------------- -----------------
                (State or other jurisdiction of (I.R.S. Employer
               incorporation or organization) identification No.)

                                 209 Troy Street
                         Tupelo, Mississippi 38802-0709
                  ------------------------------ -------------
                    (Address of principal offices) (Zip Code)

                  Registrant's Telephone Number: (601) 680-1001

               Securities registered pursuant to Section 12(b) of
                 the Act: None Securities registered pursuant to
                            Section 12(g) of the Act:

                          Common Stock, $5.00 Par Value
                         ------------------------------
                                (Title of Class)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter periods that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.   YES__X___NO_____

The aggregate market value of the voting stock held by non-affiliates of the
registrant as of March 14, 1997 was $145,035,309.

On March 14, 1997, there were 3,906,675 shares of common stock outstanding.

                      DOCUMENTS INCORPORATED BY REFERENCE

Portions of the 1996 Annual Shareholders' Report are incorporated by reference
into Part I and II of this report.

Portions of annual Proxy Statement dated March 17, 1997, relating to the annual
meeting of shareholders of The Peoples Holding Company, are incorporated by
reference into Part III.




                                                             

<PAGE>





                                 
                            Exhibit Index on Page 17

                           THE PEOPLES HOLDING COMPANY

                                    FORM 10-K

                      For the year ended December 31, 1996

                                    CONTENTS

PART I

         Item 1.  Business.............................................3
         Item 2.  Properties..........................................12
         Item 3.  Legal Proceedings...................................12
         Item 4.  Submission of Matters to a Vote of Security Holders.12

PART II

         Item 5.  Market for Registrant's Common Stock
                  and Related Stockholder Matters.....................12
         Item 6.  Selected Financial Data.............................12
         Item 7.  Management's Discussion and Analysis of
                  Financial Condition and Results of Operations.......13
         Item 8.  Financial Statements and Supplementary Data.........13
         Item 9.  Changes in and Disagreements with Accountants on
                      Accounting and Financial Disclosure.............13

PART III

         Item 10. Directors and Executive Officers of the Registrant..13
         Item 11. Executive Compensation..............................13
         Item 12. Security Ownership of Certain Beneficial Owners
                  and Management......................................13
         Item 13. Certain Relationships and Related Transactions......13

PART IV.

         Item 14. Exhibits, Financial Statement Schedules and
                  Reports on Form 8-K.................................14














                                       2
                                                             
                                                             
<PAGE>

                                     PART I

This Annual Report on Form 10-K may contain or incorporate by reference
statements which may constitute "forward-looking statements' within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21 of the
Securities Exchange Act of 1934, as amended. Prospective investors are cautioned
that any such forward-looking statements are not guarantees for future
performance and involve risks and uncertainties, and that actual results may
differ materially from those contemplated by such forward-looking statements.
Important factors currently known to management that could cause actual results
to differ materially from those in forward-looking statements include
significant fluctuations in interest rates, inflation, economic recession,
significant changes in the federal and state legal and regulatory environment,
significant underperformance in the Company's portfolio of outstanding loans,
and competition in the Company's markets. The Company undertakes no obligation
to update or revise forward-looking statements to reflect changed assumptions,
the occurrence of unanticipated events or changes to future operating results
over time.

ITEM 1. BUSINESS

General

The Peoples Holding Company (the "Registrant" or "Company"), was
organized under the laws of the State of Mississippi and incorporated on
November 10, 1982, in order to acquire all of the common stock of The Peoples
Bank & Trust Company, Tupelo, Mississippi (the "Bank").

Organization

The Registrant commenced business on July 1, 1983 and the acquisition of the
Bank was also consummated at that time. All of the Registrant's banking
activities are conducted through the Bank, which on December 31, 1996, had 41
banking offices in Tupelo, Aberdeen, Amory, Batesville, Booneville, Calhoun
City, Coffeeville, Corinth, Grenada, Guntown, Hernando, Iuka, Louisville, New
Albany, Okolona, Olive Branch, Plantersville, Pontotoc, Saltillo, Sardis,
Shannon, Smithville, Southaven, Verona, Water Valley, West Point, and Winona,
Mississippi. All branches are located within a 100 mile radius of Tupelo,
Mississippi.

All members of the Board of Directors of the Registrant are also
members of the Board of Directors of the Bank. Responsibility for the management
of the Bank and its branches remains with the Board of Directors and Officers of
the Bank; however, management services rendered to the Bank by the Registrant
are intended to supplement the internal management of the Bank and expand the
scope of banking services normally offered by them.

The Bank, which is the Registrant's sole subsidiary, was established in
February 1904, as a state chartered bank. It is insured by the Federal Deposit
Insurance Corporation.

As a commercial bank, a complete range of banking services are provided to
individuals and small-to medium-size businesses. These services include checking
and savings accounts, business and personal loans, interim construction and
residential mortgage loans, student loans, equipment leasing, as well as safe
deposit and night depository facilities. In addition to a wide variety of
fiduciary services, the Bank administers (as trustee or in other fiduciary or
representative capacities) pension, profit-sharing and other employee benefit
plans and personal trusts and estates. The Bank also offers accounts receivable
factoring to qualified businesses. Neither the Registrant nor the Bank has any
foreign activities. The Bank also offers to its customers the VISA and
MasterCard credit cards.

<PAGE>

Competition

Vigorous competition exists in all major areas where the Registrant and
its subsidiary are engaged in business. Not only does the Registrant compete
through its subsidiary bank with state and national banks in its service areas,
but also, with savings and loan associations, credit unions, and finance
companies for available loans and depository accounts.

In the following paragraph reference is made to the Registrant's
competitive position as measured in terms of total assets on December 31, 1996.
Any such reference is used solely as a method of placing the competition in
perspective as of that particular date. Due to the intense local competition,
the Registrant makes no representation that its competitive position has
remained constant, nor can it predict whether its position will change in the
future.

On December 31, 1996, the Registrant and its subsidiary had total assets of
$893,089,352 and, as such, ranked sixth in Mississippi. The Registrant receives
a large part of its competition from BankCorp South, the Tupelo branch operation
of Deposit Guaranty National Bank and Union Planters Bank of Memphis, TN. On
December 31, 1996, BankCorp South, Deposit Guaranty National Bank, and Union
Planters Bank of Mississippi had total assets of approximately $3,617,239,000,
$4,510,498,000, and $2,319,000,000, respectively.


The Bank also receives competition from several locally owned banks in
several of the towns it serves. The National Bank of Commerce of Mississippi,
Starkville, Mississippi has branch banks in Amory and Aberdeen which are in
competition with the Bank's branches in those towns.

Supervision and Regulation

The Registrant is a bank holding company within the meaning of the Bank
Holding Company Act of 1956, as amended (the "Act"), and is registered as such
with the Board of Governors of the Federal Reserve System (the "Board"). The
Registrant is required to file with the Board an annual report and such other
information as the Board may require. The Board may also make examinations of
the Registrant and its subsidiary pursuant to the Act. The Board also has the
authority (which it has not exercised) to regulate provisions of certain bank
holding company debt.

The Act requires every bank holding company to obtain prior approval of the
Board before acquiring direct or indirect ownership or control of more than 5%
of the voting shares of any bank which is not already majority-owned by the
Registrant. The Act provides that the Board shall not approve any acquisition,
merger or consolidation which would result in monopoly or which would be in
furtherance of any combination or conspiracy to monopolize or attempt to
monopolize the business of banking, or any other transaction the effect of which
might substantially lessen competition, or in any manner be a restraint on
trade, unless the anti-competitive effects of the proposed transaction are
clearly outweighed in the public interest by the probable effect of the
transaction in meeting the convenience and needs of the community to be served.

The Act also prohibits a bank holding company, with certain exceptions,
from itself engaging in or acquiring direct or indirect control of more than 5%
of the voting shares of any company engaged in non-banking activities. The
principal exception is for engaging in or acquiring shares of a company whose
activities are found by the Board to be so closely related to banking or
managing banks as to be a proper incident thereto. In making such determinations
the Board is required to consider whether the performance of such activities by
a bank holding company or its subsidiaries can reasonably be expected to produce
benefits to the public such as greater convenience, increased competition or
gains in efficiency of resources, versus the risks of possible adverse effects
such as decreased or unfair competition, conflicts of interest or unsound
banking practices.
<PAGE>

The Act prohibits the acquisition by a bank holding company of more
than 5% of the outstanding voting shares of a bank located outside the state in
which the operations of its banking subsidiaries are principally conducted,
unless such an acquisition is specifically authorized by statute of the state in
which the bank to be acquired is located.

The Registrant and its subsidiary are subject to certain restrictions
imposed by the Federal Reserve Act and the Federal Deposit Insurance Act on any
extensions of credit to the bank holding company or its subsidiary, on
investments in the stock or other securities of the bank holding company or its
subsidiary, and on taking such stock or other securities as collateral for loans
of any borrower.

The Bank was chartered under the laws of the State of Mississippi and
is subject to the supervision of, and is regularly examined by, the Department
of Banking and Consumer Finance of the State of Mississippi. The Bank is also
insured by the Federal Deposit Insurance Corporation and is subject to
examination and review by that regulatory authority.

Mississippi banks are permitted to merge with other existing banks statewide and
to acquire or be acquired, by banks or bank holding companies of a state within
a region consisting of Alabama, Arkansas, Florida, Kentucky, Louisiana,
Missouri, North Carolina, South Carolina, Tennessee, Texas, Virginia, and West
Virginia, provided, however, that the state of an acquired bank has to have
reciprocal legislation which would allow banks or bank holding companies in that
state to acquire or be acquired by banks or bank holding companies in
Mississippi. Section 102 of the Riegle-Neal Interstate Banking and Branching
Efficiency Act of 1994 will remove territorial restrictions for interstate bank
mergers. This section will become effective May 1, 1997.

Certain restrictions exist regarding the ability of the Bank to
transfer funds to the Company in the form of cash dividends, loans, or advances.
The approval of the Mississippi Department of Banking and Consumer Finance is
required prior to the Bank paying dividends and is limited to earnings retained
in the current year plus retained net profits.

Federal Reserve regulations also limit the amount the Bank may loan to
the Company unless such loans are collateralized by specific obligations. At
December 31, 1996, the maximum amount available for transfer from the Bank to
the Company in the form of loans was 11% of consolidated net assets.

Mississippi laws authorize multi-bank holding companies but there are
no statutes regulating the operation of such companies.

Monetary Policy and Economic Controls

The earnings and growth of the banking industry, the Bank and, to a
larger extent, the Registrant, are affected by the policies of regulatory
authorities, including the Federal Reserve System. An important function of the
Federal Reserve System is to regulate the national supply of bank credit in
order to combat recession and curb inflationary pressures. Among the instruments
of monetary policy used by the Federal Reserve to implement these objectives are
open market operations in U. S. Government securities, changes in the discount
rate on bank borrowings and changes in reserve requirements against bank
deposits. These instruments are used in varying degrees to influence overall
growth of bank loans, investments and deposits and may also affect interest
rates charged on loans or paid for deposits.

The monetary policies of the Federal Reserve System have had a
significant effect on the operating results of commercial banks in the past and
are expected to do so in the future. In view of changing conditions in the
national economy and in the various money markets as well as the effect of
actions by monetary and fiscal authorities including the Federal Reserve System,
the effect on future business and earnings of the Registrant and its subsidiary
cannot be predicted with accuracy.
<PAGE>

In the past few years, the trend seems to be toward competitive
equality within the financial services industry. This was evidenced in 1980 by
the formation of the Depository Institution Deregulation Committee (the "DIDC").
The DIDC's sole purpose was to eliminate the restrictions imposed upon the rates
of interest a depository institution could pay on a deposit account. The trend
was again evidenced in 1982 with the passage of the Garn-St. Germain Depository
Institutions Act. This act provided for, among other things, the money market
account. This account was designed to operate in a manner similar to the money
market mutual funds being offered by the stock and similar to the money market
mutual funds being offered by the stock and investment brokers. It would earn a
market rate of interest, with limited third-party withdrawals and a minimum
balance requirement.

Source and Availability of Funds

The funds essential to the business of the Registrant and its
subsidiary consist primarily of funds derived from customer deposits and
borrowings of federal funds by the banking subsidiary, and from loans under
established lines of credit. The availability of such funds is primarily
dependent upon the economic policies of the federal government, the economy in
general and the general credit market for loans.

Personnel

At December 31, 1996, the Registrant and its subsidiary employed 551 persons on
a full-time basis.

Dependence Upon a Single Customer

Neither the Registrant nor its subsidiary is dependent upon a single
customer or upon a limited number of customers.


Line of Business

The Registrant operates in the field of finance, and its activities are
solely in commercial banking. The Registrant has derived substantially all of
its consolidated total operating income from the commercial banking business of
its subsidiary bank.

Acquisition of Certain Assets and Liabilities

In the past several years, the Bank has acquired several banks and
continues to examine other possible candidates for acquisition by cash or stock
or a combination of both.

Executive Officers of The Registrant

The principal executive officer of the Company and its subsidiary as of
December 31, 1996, is as follows:

                   Name                             Age
                   ----                             ---
               John W. Smith                         61

Position and Office: Director and Executive Vice President of the Company from
July, 1983, until July 1993, and Director and President since August, 1993.
Director and Executive Vice President of the Bank from 1978 and 1976,
respectively, until August, 1993, and Director and President of the Bank since
August, 1993.

Mr. Smith has been employed by the Registrant or its subsidiary in a management
position for the last eight (8) years. All of the Registrant's officers are
appointed annually by the appropriate Board of Directors to serve at the
discretion of the Board.


<PAGE>

The following table sets forth for The Peoples Holding Company, as of
December 31 for the years indicated, a summary of the changes in interest earned
and interest paid resulting from changes in volume and rates. The change in
volume and rate is calculated using the tax equivalent basis.

[CAPTION]
                                             1996 COMPARED TO 1995

                                          INCREASE(DECREASE) DUE TO
                                          -------------------------
                                       VOLUME        RATE      NET (1)
                                       ------        ----      -------
                                               (In Thousands)
[S]                                  [C]         [C]        [C]     
Earning assets:
Loans, net of
  unearned income ................   $  1,580    $   (315)  $  1,265

Securities
  U. S. government
    securities and agencies ......      1,160         333      1,493 
  Obligations of states and
    political subdivisions .......        440        (132)       308
  Mortgage-backed securities .....        549          27        576
  Other securities ...............        (18)        (25)       (43)

Other ............................        (40)        (95)      (135)
                                     --------    --------   --------
Total earning assets .............   $  3,671    $   (207)  $  3,464
                                     --------    --------   --------

Interest-bearing liabilities:
Interest-bearing demand
  deposit accounts ...............   $    173    $    743   $    916
Savings accounts .................         58        (125)       (67)
Time deposits ....................      1,591          73      1,664
Other ............................        159         (49)       110 
                                     --------    --------   --------
Total interest-bearing
  liabilities ....................   $  1,981    $    642   $  2,623
                                     --------    --------   --------
Change in net interest
  income .........................   $  1,690    $   (849)  $    841
                                     ========    ========   ========

(1) The change in interest  due to both volume and rate has been  allocated on a
    pro-rata basis using the absolute ratio value of amounts calculated.



                                                             

<PAGE>


[CAPTION]
                                           1995 COMPARED TO 1994

                                         INCREASE(DECREASE) DUE TO
                                         -------------------------
                                        VOLUME     RATE      NET (1)
                                        ------     ----      -------
                                             (In Thousands)
                                         
[S]                                   [C]         [C]        [C]       
Earning assets:
Loans, net
  unearned income .................   $  4,607    $  4,832   $  9,439  
                                                                       
Securities:                                                            
  U. S. Government                                                     
    securities and agencies .......     (1,508)        989       (519) 
  Obligations of states and                                            
    political subdivisions ........        280          80        360  
  Mortgage-backed securities ......        156         563        719  
  Other securities .................       (31)         94         63  
                                                                       
Other .............................        172         328        500  
                                      --------    --------   --------  
Total earning assets ..............   $  3,676    $  6,886   $ 10,562  
                                      --------    --------   --------  
                                                                       
Interest-bearing liabilities:                                          
Interest-bearing demand                                                
  deposits accounts ...............   $   (513)   $    630   $    117  
Savings accounts ..................       (155)        186         31  
Time deposits .....................      2,253       4,346      6,599  
Other .............................        (77)         61        (16) 
                                      --------    --------   --------  
Total interest-bearing                                                 
  liabilities .....................   $  1,508    $  5,223   $  6,731  
                                      --------    --------   --------  
Change in net interest                                                 
  income ..........................   $  2,168    $  1,663   $  3,831  
                                      ========    ========   ========  
                                      

(1) The change in interest  due to both volume and rate has been  allocated on a
    pro-rata basis using the absolute ratio value of amounts calculated.










                                                            

<PAGE>






                              INVESTMENT PORTFOLIO


The following table sets forth the amortized cost of securities at the
dates indicated:


[CAPTION]
                                    December 31
                                     -----------
                              1996      1995        1994
                           ---------  --------    --------
                                    (In Thousands)

[S]                       [C]         [C]        [C]      
U.S. Government and
  Agency Securities ....  $ 125,087   $ 99,842   $124,463 
Obligations of State and                                  
  Political Subdivisions     52,051     45,837     42,910 
Other Securities .......     68,610     66,688     48,124 
                             ------     ------     ------ 
                          $ 245,748   $212,367   $215,497 
                          =========   ========   ======== 
                                   
                                      

The following table sets forth the maturity distribution in thousands and
weighted average yield by maturity of securities at December 31, 1996:

<TABLE>
<CAPTION>


                                         After One           After Five   
                         Within          But Within          But Within           After
                        One Year         Five Years          Ten Years          Ten Years
                        --------         -----------         ----------         ---------
                      
<S>                <C>       <C>       <C>       <C>      <C>       <C>     <C>       <C>
U.S Government
  and Agency
  Securities ...   $ 33,034  6.36%     $ 73,537  6.44%    $ 18,515  6.88%   $

Obligations of
  States and
  Political
  Subdivisions .      2,531  9.59%       12,277  9.79%      27,214  8.38%     10,029  7.72%

Other Securities     23,938  6.73%       39,372  6.71%       5,300  6.83%
                     ------              ------              -----            ------
Total ..........    $59,503            $125,186           $ 51,029          $ 10,029
                     ======             =======             ======            ======
                 
</TABLE>


The  maturity  of  mortgage-backed  securities,  included  as other  securities,
reflects scheduled repayments when the payment is due.

Weighted average yields on tax-exempt obligations have been computed on a
fully tax-equivalent basis assuming a federal tax rate of 34% and a Mississippi
state tax rate of 3.3%, which is net of federal tax benefit.


<PAGE>

The following table sets forth loans (excluding real estate mortgage loans,
consumer loans, and net receivables on leased equipment, which are included in
commercial, financial and agricultural loans in the consolidated financial
statements) outstanding as of December 31, 1996, which, based on remaining
scheduled repayments of principal, are due in the periods indicated; also,
amounts due after one year are classified according to their sensitivity to
changing interest rates.


[CAPTION]

                                 Loans Maturing
                  --------------------------------------------

                            After One     After
                   Within   But Within    Five
                  One Year  Five Years    Years     Total
                  --------  ----------    -----     -----
                
[S]               [C]        [C]        [C]        [C]     
Commercial,
  financial and
  agricultural    $ 72,439   $ 26,514   $  8,636   $107,589
Real estate-
  construction      19,852        799                20,651
                  --------   --------   --------   --------
                  $ 92,291   $ 27,313   $  8,636   $128,240
                  ========   ========   ========   ========


[CAPTION]

                                Interest Sensitivity
                                --------------------
                                                                            
                             Fixed             Variable
                              Rate               Rate
                              ----               ----
                                                                        
                                   (In Thousands)
[S]                         [C]                [C]    
Due after 1 but within 5
  years .................   $25,031            $ 2,282
Due after 5 years .......     8,636                   
                            -------             ------
                            $33,667            $ 2,282
                            =======            =======


<PAGE>

Allowance for Loan Losses

Inherent in any lending activity is credit risk, that is, the risk of loss
should a borrower or trading counterparty default. The Company's credit risk is
monitored and managed by a Loan Committee and a Loss Management Committee.
Credit quality and policies are the primary responsibilities of these
committees. The Company tries to maintain diversification within its loan
portfolio in order to minimize the effect of economic conditions within a
particular industry.

The allowance for loan losses is available to absorb credit losses from the
entire loan portfolio. The appropriate level of the allowance is based on a
quarterly analysis of the loan portfolio and represents an amount that
management deems adequate to provide for losses, including losses on loans
assessed as impaired under SFAS No. 114, "Accounting by Creditors For
Impairement of a Loan." The balance of these loans determined as impaired and
their related allowance is included in management's estimation and analysis of
the allowance for loan losses. The analysis includes the consideration of such
factors as the risk rating of individual credits, the size and diversity of the
loan portfolio, economic conditions, prior loss experience, and the results of
periodic credit reviews by internal loan review and the regulators. If the
allowance is deemed inadequate, management sets aside additional reserves by
increasing the charges against income.
[CAPTION]

The anticipated net charge-offs by loan category during 1997 include:

                                      In Thousands
                                      -------------

[S]                                      [C]   
Commercial, financial and agricultural   $  314
Real estate - construction ...........       58
Real estate - mortgage ...............      843
Consumer .............................      385
                                         ------
TOTAL ................................   $1,600
                                         ======


                                                           

<PAGE>

ITEM 2. PROPERTIES

The main offices of the Registrant and its subsidiary, The Peoples Bank and
Trust Company, are located at 209 Troy Street, Tupelo, Mississippi. All floors
of the five-story building are occupied by various departments within the Bank.
The Technology Center located in Tupelo, MS houses the electronic data
processing, proof, purchasing, statement rendering, and voice response
operations. In addition, the Bank operated thirty (30) full-service branches,
and eleven (11) limited-service branches all of which are located within a 100
mile radius of Tupelo, Mississippi. The Bank has two (2) full-service branches
in Southaven; one (1) full-service branch and two (2) limited-service branches
in Booneville; one (1) full-service branch and one (1) limited-service branch in
Amory, Corinth, Pontotoc, Grenada, Olive Branch, and West Point; one (1)
full-service branch each at Aberdeen, Batesville, Calhoun City, Coffeeville,
Guntown, Hernando, Iuka, Louisville, New Albany, Okolona, Saltillo, Sardis,
Shannon, Verona, and Winona, Mississippi; one (1) limited-service branch each at
Plantersville, and Smithville, Mississippi and six (6) full-service branches and
one (1) limited-service branch in Tupelo, Mississippi.

The Registrant leases, on a long-term basis, five branch locations for
use in conducting banking activities. The aggregate annual rental for all leased
premises during the year ending December 31, 1996, did not exceed five percent
of the Bank's operating expenses.

It is anticipated that in the next five years, branch renovations and
construction will be completed at Aberdeen, Grenada, Hernando, Corinth and new
locations west and north of Tupelo, Mississippi. The other facilities owned or
occupied under lease by the Bank are considered by management to be adequate.

ITEM 3. LEGAL PROCEEDINGS

There were no material legal proceedings pending or threatened at December
31, 1996, which in the opinion of the Company could have a material adverse
effect upon the Company's business or financial position.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None during the fourth quarter of 1996.



                                    PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER
MATTERS

The information under the captions "Market Value of Stock by Quarters" on
page 29 of the Registrant's 1996 Annual Report is incorporated herein by
reference.

At March 14, 1997, the total number of shareholders of the Company's common
stock was 2,503.

The Registrant's common stock trades on the Nasdaq Stock Market under
the symbol PHCO.


ITEM 6. SELECTED FINANCIAL DATA

The information under the caption "Selected Financial Information" on Page
28 of the Registrant's 1996 Annual Report is incorporated herein by reference.

<PAGE>

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

The information on pages 30 through 41 of the Registrant's 1996 Annual
Report are incorporated herein by reference.


ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The report of independent auditors and consolidated financial statements
are included on pages 8 through 27 of the Registrant's 1996 Annual Report and
are incorporated herein by reference.

The information on Page 26 of the Registrant's 1996 Annual report
reflecting unaudited quarterly results of operations is incorporated herein by
reference.


ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
AND FINANCIAL DISCLOSURE

None


                                    PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

Directors and nominees of the Registrant appear under "Election of
Directors" on Pages 3 through 4 of the Company's definitive Proxy Statement,
dated March 17, 1997, which is incorporated herein by reference.

Information concerning executive officers of the Registrant and its subsidiary
appears on Page 5 under the caption "Executive Officers" of the Company's
definitive Proxy Statement, dated March 17, 1997, which is incorporated herein
by reference.



ITEM 11. EXECUTIVE COMPENSATION

The information appearing under "Summary Compensation Table-Annual
Compensation" on Pages 5 through 9 of the Company's definitive Proxy Statement,
dated March 17, 1997, is incorporated herein by reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT

The information appearing under "Principal Holders of Voting Security" on
Page 2 of the Company's definitive Proxy Statement, dated March 17, 1997, is
incorporated herein by reference.



ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information appearing under "Transaction with Management: on Page 10 of
the Company's definitive Proxy Statement, dated March 17, 1997, is incorporated
herein by reference.

<PAGE>

                                    PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

     (a) (1) and (2) and (c) The response to this portion of Item 14 is
          submitted as a separate section of this report.

         (3) Listing of Exhibits:
           (3) Articles of Incorporation and Bylaws of
               the Registrant are incorporated herein by
               reference to exhibits filed with the
               Registration Statement on Form S-14,
               File No. 2-21776.

          (11) Statement re: Computation of per share
               earnings
          
          (13) Annual Report to Shareholders for the
               year ended December 31, 1996
          
          (23) Consent of Independent Auditors

          (27) Financial Data Schedule 
      
      (b) No Form 8-K was filed during the quarter ended December
          31, 1996.

      (d) Financial Statement Schedules -- None.




<PAGE>



SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed 
on its behalf by the undersigned, thereunto duly authorized.

THE PEOPLES HOLDING COMPANY

DATED: March 17, 1997                   By /s/ John W. Smith
- ----------------------                  -----------------------------
                                        John W. Smith, President & CEO

Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed by the following persons in the capacities and on
the date indicated.

John W. Smith,
President and Director
(Chief Executive Officer,
Principal Financial Officer and
Principal Accounting Officer) .          /s/ John W. Smith

Robert C. Leake,
Chairman of the Board and
Director ......................          /s/ Robert C. Leake

William M. Beasley, Director ..          /s/ William M. Beasley

George H. Booth, II, Director .          /s/ George H. Booth, II

Dr. Walter L. Bourland,
Director ......................          /s/ Walter L. Bourland, M.D.

Frank B. Brooks, Director .....          /s/ Frank B. Brooks

Marshall H. Dickerson, Director          /s/ Marshall H. Dickerson

A. M. Edwards, Jr., Director ..          /s/ A. M. Edwards, Jr.

Eugene B. Gifford, Jr.,
Director ......................          /s/ Eugene B. Gifford, Jr.

David P. Searcy, Director .....          /s/ David P. Searcy

Jimmy S. Threldkeld, Director .          /s/ Jimmy S. Threldkeld

J. Heywood Washburn, Director .          /s/ J. Heywood Washburn

Robert H. Weaver, Director ....          /s/ Robert H. Weaver

J. Larry Young, Director ......          /s/ J. Larry Young



<PAGE>


Form 10-K--Item 14 (a) (1) and (2)

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY

LIST OF FINANCIAL STATEMENTS

The following consolidated financial statements and report of independent
auditors of The Peoples Holding Company and subsidiary included in the Annual
Report of the registrant to its shareholders for the year ended December 31,
1996, are incorporated by reference in Item 8.

                         Report of Independent Auditors

            Consolidated Balance Sheets--December 31, 1996 and 1995

                 Consolidated Statements of Income--Years ended
                       December 31, 1996, 1995, and 1994

          Consolidated Statements of Shareholders' Equity--Years ended
                        December 31, 1996, 1995 and 1994

         Consolidated Statements of Cash Flow--Years ended December 31,
                              1996, 1995 and 1994

         Notes to Consolidated Financial Statements--December 31, 1996


Schedules to the consolidated financial statements required by Article
9 of Regulation S-X are not required under the related instructions or are not
applicable and therefore, have been omitted.














<PAGE>



Exhibit
Number          Description                               Page
- ------          -----------                               ----

11          Statement Re: Computation of  
            Per Share Earnings ..........................  18

13          Annual Report to Shareholders ...............  19 

23          Consent of Independent Auditors .............  57




<PAGE>


                                   EXHIBIT 11

                           THE PEOPLES HOLDING COMPANY

                 STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS

<TABLE>

<CAPTION>


                                  Year Ended December 31
                         ---------------------------------------
                           1996           1995           1994
                         ---------     ----------     ----------

<S>                      <C>            <C>            <C>       
 PRIMARY & FULLY DILUTED:
   Average shares
    outstanding         3,906,675      3,906,675      3,906,675 
                                                                 
   Net income           $9,516,252     $9,203,910     $8,208,920 
                        ----------     ----------     ---------- 
  Per share amount           $2.44         $2.36          $2.10 
                             =====         =====          ===== 
                                       
 
</TABLE>































<PAGE>




<TABLE>                                                                                                                            
<CAPTION>

Financial Statements

Consolidated Balance Sheets
                                                                                  December 31
                                                                                  -----------
                                                                             1996              1995
                                                                             ----              ----
<S>                                                                     <C>              <C>                  
Assets
   Cash and due from banks ..........................................   $  38,374,641    $  46,918,819        
   Federal funds sold ...............................................       8,500,000       17,000,000        
                                                                            ---------       ----------        
                              Cash and Cash Equivalents .............      46,874,641       63,918,819        
   Interest-bearing balances with banks .............................       1,824,031        8,814,411        
   Securities held to maturity (market value - $52,334,931 and                                                
            $46,584,144 at December 31, 1996 and 1995, respectively)       52,051,251       45,837,145        
   Securities available for sale (amortized cost - $193,696,615 and                                           
            $166,530,900 at December 31, 1996 and 1995, respectively)     194,058,997      168,381,798 
                                                                                                              
   Loans                                                                                                      
            Commercial, financial and agricultural ..................     111,686,473      107,558,223        
            Real estate - construction ..............................      20,650,887       16,850,556        
            Real estate - mortgage ..................................     301,077,552      259,918,417        
            Consumer ................................................     137,704,170      149,218,137        
            Unearned income .........................................      (8,366,577)     (11,231,586)       
                                                                           ----------      -----------        
                              Total Loans, Net of Unearned Income ...     562,752,505      522,313,747 
                                                                                                              
            Allowance for loan losses ...............................      (9,309,354)      (8,815,130)       
                                                                           ----------       ----------        
                              Net Loans .............................     553,443,151      513,498,617 
                                                                                                              
   Premises and equipment ...........................................      21,559,955       20,323,492        
   Other assets .....................................................      23,277,326       20,925,126        
                                                                           ----------       ----------        
                              Total Assets ..........................   $ 893,089,352    $ 841,699,408 
                                                                        =============    ============= 
                                                                                                              
Liabilities and Shareholders' Equity                                                                
 Liabilities
  
   Deposits                                                                                                   
            Noninterest-bearing .....................................   $ 118,638,526    $ 116,894,919          
            Interest-bearing ........................................     654,203,482      622,650,380          
                                                                          -----------      -----------          
                              Total Deposits ........................     772,842,008      739,545,299          
   Treasury tax and loan note account ...............................       6,354,142        2,400,495          
   Borrowings .......................................................      11,174,638        4,313,109          
   Other liabilities ................................................      12,157,744       10,480,085          
                                                                           ----------       ----------          
                              Total Liabilities .....................     802,528,532      756,738,988          
                                                                                                     
   Shareholders' Equity                                                                                       
   Common stock, $5 par value- 7,500,000 shares authorized                                                    
    3,906,675 and 2,604,760 shares issued and outstanding at                                                  
    December 31, 1996 and 1995, respectively ........................      19,533,375       13,023,800          
   Additional paid-in capital .......................................      39,875,796       39,875,796          
   Unrealized gains on securities available for sale, net of tax ....         227,214        1,169,262          
   Retained earnings ................................................      30,924,435       30,891,562          
                                                                           ----------       ----------          
                              Total Shareholders' Equity ............      90,560,820       84,960,420          
                                                                           ----------       ----------          
                                                                                                     
                         Total Liabilities and Shareholders' Equity .   $ 893,089,352    $ 841,699,408          
                                                                        =============    =============          
  
</TABLE>

                                                                       
     
See notes to consolidated financial statements.

<PAGE>


Consolidated Statements Of Income
<TABLE>
<CAPTION>

                                                                           Year Ended December 31
                                                                           ----------------------
                                                                     1996           1995            1994
                                                                     ----           ----            ----
<S>                                                             <C>            <C>             <C>         
Interest income
         Loans ..............................................   $ 50,580,549   $ 49,321,837    $ 40,065,226
         Securities:
                  Taxable ...................................     12,205,952     10,097,721      10,088,324
                  Tax-exempt ................................      2,764,782      2,580,554       2,407,565

         Other ..............................................        873,630      1,008,809         508,338
                                                                     -------      ---------         -------

                                    Total Interest Income ...     66,424,913     63,008,921      53,069,453

Interest expense
         Deposits ...........................................     27,747,241     25,234,441      18,487,040
         Borrowings .........................................        496,584        386,764         403,041
                                                                     -------        -------         -------
                                    Total Interest Expense ..     28,243,825     25,621,205      18,890,081
                                                                  ----------     ----------      ----------
                                    Net Interest Income .....     38,181,088     37,387,716      34,179,372
Provision for loan losses ...................................      2,813,155      2,826,647       2,001,010
                                                                   ---------      ---------       ---------
                                    Net Interest Income After
                                    Provision For Loan Losses     35,367,933     34,561,069      32,178,362

Noninterest income
         Service charges on deposit accounts ................      6,564,831      6,357,181       5,910,990
         Fees and commissions ...............................      1,396,941      1,215,810       1,265,031
         Trust revenue ......................................        643,302        584,273         549,925
         Securities gains (losses) ..........................        110,278       (507,344)          2,701
         Other ..............................................      2,315,154      3,089,856       2,100,036
                                                                   ---------      ---------       ---------
                                    Total Noninterest Income      11,030,506     10,739,776       9,828,683

Noninterest expense
         Salaries and employee benefits .....................     18,218,221     18,055,318      16,617,611
         Net occupancy ......................................      2,269,122      2,178,314       2,150,588
         Equipment ..........................................      1,594,525      1,460,488       1,149,827
         Other ..............................................     10,748,255     10,472,018      11,259,195
                                                                  ----------     ----------      ----------
                                    Total Noninterest Expense     32,830,123     32,166,138      31,177,221

Income before income taxes ..................................     13,568,316     13,134,707      10,829,824
Income taxes ................................................      4,052,064      3,930,797       2,620,904
                                                                   ---------      ---------       ---------
                                    Net Income ..............   $  9,516,252   $  9,203,910    $  8,208,920
                                                                ============   ============    ============

Earnings per share ..........................................   $       2.44   $       2.36    $       2.10
                                                                ============   ============    ============
Weighted average shares outstanding .........................      3,906,675      3,906,675       3,906,675
                                                                   =========      =========       =========

</TABLE>
See notes to consolidated financial statements.

<PAGE>

<TABLE>

Consolidated Statements Of Shareholders' Equity

<CAPTION>

                                                    Common Stock            Additional    Unrealized
                                                                             Paid-in       Gains and       Retained
                                                 Shares        Amount        Capital        (Losses)       Earnings        Total
                                                 ------        ------        -------        --------       --------        -----
<S>                                            <C>         <C>            <C>            <C>            <C>           <C>        
 Balance at January 1, 1994 ................   2,509,055   $ 12,545,275   $ 29,875,796   $              $ 29,017,109  $ 71,438,180
                                                                                                                                   
   Change in unrealized losses on                                                                                                  
            securities available for sale,                                                                                         
            net of tax .....................                                               (3,529,765)                  (3,529,765)
   Net income for 1994 .....................                                                               8,208,920     8,208,920 
   4% stock dividend .......................      95,705        478,525                                     (478,525)              
   Payment of fractional shares                                                                                                    
            for stock dividend and                                                                                                 
            pooling of interests ...........                                                                 (40,578)      (40,578)
   Cash dividends -                                                                                                                
            $.60 per share .................                                                              (2,342,876)   (2,342,876)
                                              ------------------------------------------------------------------------------------ 
 Balance at December 31, 1994 ..............   2,604,760     13,023,800     29,875,796     (3,529,765)    34,364,050    73,733,881 
   Change in unrealized gains on                                                                                                   
            securities available for sale,                                                                                         
            net of tax .....................                                                               4,699,027     4,699,027 
   Transfer of capital .....................                                10,000,000                                 (10,000,000)
   Net income for 1995 .....................                                                               9,203,910     9,203,910 
   Cash dividends -                                                                                                                
            $.69 per share .................                                                              (2,676,398)   (2,676,398)
                                              ------------------------------------------------------------------------------------ 
 Balance at December 31, 1995 ..............   2,604,760     13,023,800     39,875,796      1,169,262     30,891,562    84,960,420 
                                                                                                                                   
   Change in unrealized losses on                                                                                                  
            securities available for sale,                                                                                         
            net of tax .....................                                                 (942,048)                    (942,048)
   Net income for 1996 .....................                                                               9,516,252     9,516,252 
   50% stock dividend ......................   1,301,915      6,509,575                                   (6,509,575)              
   Payment of fractional                                                                                                           
            shares for stock dividend ......                                                                 (24,183)      (24,183)
   Cash dividends:                                                                                                                 
            $.76 per share .................                                                              (2,949,621)   (2,949,621)
                                              ------------------------------------------------------------------------------------ 
 Balance at December 31, 1996 ..............   3,906,675   $ 19,533,375   $ 39,875,796   $    227,214   $ 30,924,435  $ 90,560,820 
                                              ==================================================================================== 
                                                                                                                                   

</TABLE>

















See notes to consolidated financial statements.

<PAGE>

<TABLE>

Consolidated Statements Of Cash Flows
<CAPTION>

                                                                                          Year Ended December 31
                                                                                          ----------------------
                                                                                  1996             1995            1994
                                                                                  ----             ----            ----
<S>                                                                        <C>              <C>              <C>          
Operating Activities
   Net income ..........................................................   $   9,516,252    $   9,203,910    $   8,208,920
   Adjustments to reconcile net income to net cash
     provided by operating activities:
      Provision for loan losses ........................................       2,813,155        2,826,647        2,001,010
      Provision for depreciation and amortization ......................       2,178,791        1,868,370        1,774,975
      Net amortization of securities
        premiums/discounts .............................................          70,807          131,421        1,180,503
      Gain on sale of loans ............................................                         (585,304)
      (Gains) losses on sales/calls of securities ......................        (110,278)         507,344           (2,701)
      Increase in other liabilities ....................................       1,677,659        1,192,858          720,883
      Deferred income tax credits ......................................        (179,376)        (459,499)        (800,550)
      (Gains) losses on sales of premises and equipment ................          16,222)         129,726           21,735
      Increase in other assets .........................................        (986,023)        (461,230)        (819,410)
                                                                                --------         --------         -------- 
                              Net Cash Provided By Operating Activities       14,964,765       14,354,243       12,285,365

Investing Activities
   Net (increase) decrease in balances with other banks ................       6,990,380       (8,625,862)        (110,662)
   Proceeds from sales of securities held to maturity ..................                                           489,287
   Proceeds from sales of securities available for sale ................      32,600,278       28,989,992       10,746,669
   Proceeds from maturities/calls of securities
            held to maturity ...........................................       2,996,556        2,495,029        3,983,937
   Proceeds from maturities/calls of securities
            available for sale .........................................      54,504,983       65,464,778       55,120,283
   Purchases of securities held to maturity ............................      (9,424,079)      (5,270,000)      (7,304,699)
   Purchases of securities available for sale ..........................    (114,018,090)     (89,190,035)     (51,199,932)
   Net increase in loans ...............................................     (43,981,837)     (36,849,924)     (63,240,026)
   Proceeds from sale of loans .........................................                       12,690,078
   Proceeds from sales of premises and equipment .......................         122,049          169,850           80,692
   Purchases of premises and equipment .................................      (2,937,264)      (5,119,632)      (2,190,754)
                                                                              ----------       ----------       ---------- 
                              Net Cash Used In Investing Activities ....     (73,147,024)     (35,245,726)     (53,625,205)

 Financing Activities
   Net increase (decrease) in noninterest-bearing deposits .............       1,743,607       (1,816,953)      19,014,257
   Net increase in interest-bearing deposits ...........................      31,553,102       45,082,543       21,720,393
   Net increase (decrease) in treasury tax and loan note account .......       3,953,647         (714,688)        (995,078)
   Net increase (decrease) in borrowings ...............................       6,861,529         (337,379)       4,892,591
   Issuance of common stock by pooled
            Company reflected in pooling-of-interests adjustment .......                                           105,926
   Cash dividends paid .................................................      (2,949,621)      (2,676,398)      (2,342,876)
   Cash paid on fractional shares for stock dividend
            and pooling of interests ...................................         (24,183)                          (40,578)
                                                                                 -------       ----------          ------- 
                              Net Cash Provided By Financing Activities       41,138,081       39,537,125       42,354,635
                                                                              ----------       ----------       ----------

                        Increase (Decrease) In Cash and Cash Equivalents     (17,044,178)      18,645,642        1,014,795
Cash and Cash Equivalents at Beginning of Year .........................      63,918,819       45,273,177       44,258,382
                                                                              ----------       ----------       ----------
                         Cash and Cash Equivalents at End of Year ......   $  46,874,641    $  63,918,819    $  45,273,177
                                                                           =============    =============    =============

Non-Cash Transactions
   Transfer of loans to other real estate ..............................   $   1,224,148    $   2,284,916    $     862,682
                                                                           =============    =============    =============

</TABLE>


See notes to consolidated financial statements.

<PAGE>


Notes To Consolidated Financial Statements December 31, 1996

Note A - Significant Accounting Policies

The Peoples Holding Company (the Company) is a one-bank holding company,
offering a diversified range of banking services to retail and commercial
customers, primarily in North Mississippi, through The Peoples Bank & Trust
Company (the Bank).

Principles of Consolidation: The consolidated financial statements include the
accounts of the Company and its wholly-owned subsidiary, the Bank. All
significant intercompany balances and transactions have been eliminated. The
Company carries its investment in subsidiary at its equity in the underlying net
assets.


Use of Estimates: The preparation of financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the amounts reported in the financial statements and
accompanying notes. Actual results could differ from those estimates.

Change in Method of Accounting for Securities: The Company adopted the
provisions of Statement of Financial Accounting Standards No. 115, "Accounting
for Certain Investments in Debt and Equity Securities," on January 1, 1994. As a
result, securities have been classified as either held to maturity, trading, or
available for sale.

Securities are classified as held to maturity when purchased if management has
the positive intent and ability to hold the securities to maturity.
Held-to-maturity securities are stated at amortized cost. Securities not
classified as held to maturity or trading are classified as available for sale.
Available-for-sale securities are stated at fair value, with the unrealized
gains and losses, net of tax, reported as a separate component of shareholders'
equity.

The amortized cost of securities classified as held to maturity or available for
sale is adjusted for amortization of premiums and accretion of discounts. Such
amortization is included in interest income from securities. Interest and
dividends are included in interest income from securities. Realized gains and
losses, as well as declines in value judged to be other than temporary, are
included in net securities gains (losses). The cost of securities sold is based
on the specific identification method.

Revenue Recognition: Interest on loans is accrued and credited to operations
based upon the principal amount outstanding. Generally, the accrual of income is
discontinued when the full collection of principal is in doubt, or when the
payment of principal or interest has become contractually 90 days past due
unless the obligation is both well secured and in the process of collection. The
Company recognizes loan origination and commitment fees in the period the loan
or commitment is granted to reflect reimbursement of the related costs
associated with originating those loans and commitments which are not materially
different from the results which would be obtained with implementation of
Statement of Financial Accounting Standards No. 91, "Accounting for
Non-refundable Fees and Costs Associated with Originating or Acquiring Loans and
Initial Direct Costs of Leases."

Allowance for Loan Losses: The allowance for loan losses is established through
provisions for loan losses charged against income. Loans deemed uncollectible
are charged against the allowance for loan losses, and any subsequent recoveries
are credited to the allowance.

Beginning in 1995, the Company adopted Statement of Financial Accounting
Standards No. 114, "Accounting by Creditors for Impairment of a Loan," which was
amended by Statement No. 118, "Accounting by Creditors for Impairment of a Loan
- - Income Recognition and Disclosures." Under these new standards, the allowance
for loan losses related to loans that are identified for evaluation in
accordance with Statement No. 114 is based on discounted cash flows using the
loanOs initial effective interest rate or fair value of the collateral for
certain collateral-dependent loans. The adoption of these new standards did not
have a significant effect on the allowance for loan losses or the method of
income recognition for impaired loans.

The allowance for loan losses is maintained at a level believed adequate by
management to absorb inherent losses in the loan portfolio. Management's
determination of the allowance is based on an evaluation of the portfolio, past
experience, current economic conditions, volume, growth, and composition of the
loan portfolio, and other relevant factors. This evaluation is inherently
subjective, as it requires material estimates that may be susceptible to
significant change.

<PAGE>


Premises and Equipment: Premises and equipment are stated at cost less
accumulated depreciation and amortization. Depreciation is computed primarily by
use of the straight-line method for furniture, fixtures, equipment, and
premises. Leasehold improvements are amortized over the period of the leases or
the estimated useful lives of the improvements, whichever is shorter.

Other Real Estate: Other real estate of $622,406 and $1,357,051 at December 31,
1996 and 1995, respectively, is included in other assets and consists of
properties acquired through a foreclosure proceeding or acceptance of a deed in
lieu of foreclosure. These properties are carried at the lower of cost or fair
market value based on appraised value less estimated selling costs at the date
acquired. Losses arising from the acquisition of properties are charged against
the allowance for loan losses. The net cost of holding other real estate and
losses on the sale of properties totaled $409,590 and $95,267 in 1996 and 1995,
respectively.

Unamortized Cost in Excess of Fair Value of Net Assets Acquired: Goodwill,
included in other assets, represents unamortized cost in excess of fair value of
net assets acquired and is being amortized on a straight-line method over 13 to
15 years. Goodwill was $4,250,139 and $4,759,183 at December 31, 1996 and 1995,
respectively. Total amortization of intangible assets was $583,817 for years
ending December 31, 1996 and 1995, respectively, and $514,579 for the year
ending December 31, 1994.

Mortgage Servicing Rights Effective January 1, 1996, the Company adopted the
provisions of Statement of Financial Accounting Standards No. 122, "Accounting
for Mortgage Servicing Rights, an Amendment of FASB Statement No. 65." Statement
No. 122 requires capitalization of purchased as well as internally originated
mortgage servicing rights based on the fair value of the mortgage servicing
rights relative to the loan as a whole. Mortgage servicing rights are amortized
in proportion to, and over the period of estimated net servicing income. The
fair value of mortgage servicing rights is determined using assumptions that
market participants would use in estimating future net servicing income.
Mortgage servicing rights are stratified by loan type (government or
conventional) and interest rate for purposes of measuring impairment on a
quarterly basis. An impairment loss is recognized to the extent by which the
unamortized capitalized mortgage servicing rights for each stratum exceeds the
current fair value. The implementation of Statement No. 122 did not have a
material effect on the Company's consolidated financial condition or results of
operations.

Other Accounting Pronouncements: During the first quarter of 1996, the Company
adopted the provisions of Statement of Financial Accounting Standards No. 121,
"Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to
Be Disposed Of," which requires impairment losses to be recorded on long-lived
assets used in operations when indicators of impairment are present and the
undiscounted cash flows estimated to be generated by those assets are less than
the assets' carrying amount. Statement No. 121 also addresses the accounting for
long-lived assets that are expected to be disposed of. The implementation of
Statement No. 121 did not have a material effect on the Company's consolidated
financial condition or results of operations.

In June 1996, the Financial Accounting Standards Board (FASB) issued Statement
No. 125, "Accounting for Transfers and Servicing of Financial Assets and
Extinguishments of Liabilities," which provides new accounting and reporting
standards for sales, securitization, and servicing of receivables and other
financial assets and extinguishments of liabilities. The provisions of the
Statement are to be applied to transactions occurring after December 31, 1996,
even for transfers of assets pursuant to securitization transactions that
previously were established. The Company does not believe that the adoption of
this Statement will have a material effect on its consolidated financial
condition or results of operations.

Income Taxes: Income taxes are accounted for under the liability method as
required by Statement of Financial Accounting Standard No. 109, "Accounting for
Income Taxes." Under this method, deferred tax assets and liabilities are
determined based on differences between financial reporting and tax bases of
assets and liabilities and are measured using the enacted tax rates and laws
that will be in effect when the differences are expected to reverse.

The Company and its subsidiary file a consolidated federal income tax return.
The Bank provides for income taxes on a separate-return basis and remits to the
Company amounts determined to be currently payable.

Earnings Per Share: Earnings per share is based on the weighted average number
of shares outstanding during each year adjusted retroactively for all stock
dividends. Previously reported per share amounts have been restated for the
effect of the acquisition of New South Capital Corporation accounted for as a
pooling of interests in 1994, and for the three-for-two stock split effected in
the form of a fifty percent stock dividend issued in 1996.

<PAGE>

Note B - Mergers and Acquisitions

Effective December 31, 1994, the Company acquired New South Capital Corporation
and its wholly-owned subsidiary, New South Bank, of Batesville, Mississippi, in
a transaction accounted for as a pooling of interests. In exchange for all of
the outstanding common stock of New South Capital Corporation, the Company
issued 91,226 shares of its common stock. The accompanying consolidated
financial statements for periods prior to the acquisition have been restated to
reflect the accounts and operations of the pooled company.


Note C - Disclosures About Fair Value of Financial Instruments

The following methods and assumptions were used to estimate the fair value of
each class of financial instruments for which it is practicable to estimate that
value:

Cash and Due From Banks: The carrying amount reported in the consolidated
balance sheet for cash and due from banks approximates fair value.

Federal Funds Sold: The carrying amount reported in the balance
sheet for federal funds sold approximates fair value.

Interest-Bearing Balances With Banks: The carrying amount reported
in the consolidated balance sheet for interest-bearing balances
with banks approximates fair value.

Securities: Fair values for securities are based on quoted market prices, where
available. If quoted market prices are not available, fair values are based on
quoted market prices of comparable instruments.

Loans: For variable-rate loans that reprice frequently and with no significant
change in credit risk, fair values are based on carrying values. Fixed-rate loan
fair values, including mortgages, commercial, agricultural, and consumer loans
are estimated using a discounted cash flow analysis based on interest rates
currently being offered for loans with similar terms to borrowers of similar
credit quality.

Deposit Liabilities: The fair values disclosed for demand deposits, both
interest-bearing and noninterest-bearing, are, by definition, equal to the
amount payable on demand at the reporting date. The fair values of certificates
of deposit and individual retirement accounts are estimated using a discounted
cash flow based on currently effective interest rates for similar types of
accounts.

Treasury Tax and Loan Note Account: The carrying amounts reported
in the consolidated balance sheet approximate the fair value.


Borrowings: The fair value was determined by discounting the cash
flow using the current market rate.

Off-Balance Sheet: The fair value was determined by replacing the current rate
with a market rate and applying that to the standby letters of credit and
commitments.



<PAGE>

<TABLE>
<CAPTION>

                                                                     December 31
                                                                     -----------
                                                       1996                              1995
                                                       ----                              ----
                                            Carrying          Fair            Carrying          Fair
                                             Amount           Value            Amount           Value
                                             ------           -----            ------           -----
<S>                                     <C>              <C>              <C>              <C>          
Financial assets
   Cash and due from banks ..........   $  38,374,641    $  38,374,641    $  46,918,819    $  46,918,819
   Federal funds sold ...............       8,500,000        8,500,000       17,000,000       17,000,000
   Interest-bearing balances
            with banks ..............       1,824,031        1,824,031        8,814,411        8,814,411
   Securities .......................     246,110,248      246,393,928      214,218,943      214,965,942
   Loans net of unearned income .....     562,752,505      565,252,000      522,313,747      523,965,382
            Allowance for loan losses      (9,309,354)      (9,309,354)      (8,815,130)      (8,815,130)
                                           ----------       ----------       ----------       ---------- 
   Net loans ........................     553,443,151      555,942,646      513,498,617      515,150,252

Financial liabilities
   Deposits .........................     772,842,008      771,759,484      739,545,299      738,378,297
   Treasury tax and loan note account       6,354,142        6,354,142        2,400,495        2,400,495
   Borrowings .......................      11,174,638       10,927,000        4,313,109        4,235,000

Off-balance sheet
   Standby letters of credit ........       9,450,429        9,165,903        5,003,644        4,914,683
   Commitments to extend credit .....     127,257,000      127,918,790      114,747,000      113,784,627

</TABLE>

Note D - Restrictions on Cash and Due From Banks

The Bank is required to maintain average reserve balances with the Federal
Reserve Bank. The average amount of those balances for the year ended December
31, 1996, was approximately $14,974,000.

Note E - Securities

The amortized cost and estimated market values of securities held to maturity
and available for sale at December 31, 1996, are as follows:
<TABLE>
<CAPTION>

                                                           Securities Held to Maturity
                                                           ---------------------------
                                          Amortized    Gross Unrealized  Gross Unrealized Estimated
                                            Cost             Gains           Losses       Market Values
                                            ----             -----           ------       -------------

<S>                                      <C>           <C>              <C>              <C>          
Obligations of states and
         political subdivisions          $52,051,251   $     699,365    $    (415,685)   $  52,334,931
                                         ===========   =============    =============    =============

</TABLE>
<TABLE>
<CAPTION>

                                                            Securities Available For Sale
                                                            -----------------------------
                                          Amortized     Gross Unrealized Gross Unrealized  Estimated
                                            Cost              Gains          Losses       Market Values
                                            ----              -----          ------       -------------

<S>                                    <C>             <C>              <C>              <C>          
U.S. Treasury securities ...........   $  77,953,440   $     171,339    $    (138,917)   $  77,985,862
Obligations of other U.S. Government
         agencies and corporations .      47,133,089         153,717         (146,837)      47,139,969
Mortgage-backed securities .........      65,887,321         609,182         (286,102)      66,210,401
Preferred stock ....................       2,722,765                                         2,722,765
                                           ---------      ----------         ---------       ---------
                                       $ 193,696,615   $     934,238    $    (571,856)   $ 194,058,997
                                       =============   =============    =============    =============
</TABLE>

<PAGE>


The amortized cost and estimated market values of securities held to maturity
and available for sale at December 31, 1995, are as follows:
<TABLE>
<CAPTION>

                                                          Securities Held to Maturity
                                                          ---------------------------
                                            Amortized  Gross Unrealized   Gross Unrealized    Estimated
                                            Cost             Gains              Losses       Market Values
                                            ----             -----              ------       -------------

<S>                                    <C>               <C>               <C>              <C>          
Obligations of states and
         political subdivisions ....   $  45,837,145     $ 1,034,250       $  (287,251)     $  46,584,144
                                       =============     ===========       ===========      =============
</TABLE>
<TABLE>
<CAPTION>


  
                                                         Securities Available For Sale
                                                          -----------------------------
                                          Amortized    Gross Unrealized  Gross Unrealized   Estimated
                                            Cost             Gains             Losses     Market Values
                                            ----             -----             ------     -------------

<S>                                    <C>             <C>              <C>              <C>          
U.S. Treasury securities ...........   $  70,797,698   $     625,574    $     (86,933)   $  71,336,339
Obligations of other U.S. Government
         agencies and corporations .      29,044,357         531,327                        29,575,684
Mortgage-backed securities .........      58,117,693       1,010,007         (229,077)      58,898,623
Preferred stock ....................       8,564,165                                         8,564,165
Other debt securities ..............           6,987                                             6,987
                                               -----        -------          ---------           -----

                                       $ 166,530,900   $   2,166,908    $    (316,010)   $ 168,381,798
                                       =============   =============    =============    =============

</TABLE>

The amortized cost and estimated market value of securities held to maturity and
available for sale at December 31, 1996, by contractual maturity, are shown
below. Expected maturities will differ from contractual maturities because
borrowers may have the right to call or prepay obligations with or without call
or prepayment penalties.
<TABLE>

<CAPTION>

                                                        Estimated
                                          Amortized       Market
Securities Held to Maturity                  Cost          Value
- ---------------------------                  ----          -----
<S>                                      <C>           <C>        
Due in one year or less ..............   $ 2,531,455   $ 2,635,031
Due after one year through five years     12,277,289    12,458,959
Due after five years through ten years    27,213,907    27,313,241
Due after ten years ..................    10,028,600     9,927,700
                                          ----------     ---------
                                         $52,051,251   $52,334,931
                                         ===========   ===========
</TABLE>
<TABLE>
<CAPTION>

                                                          Estimated  
                                           Amortized       Market   
Securities Available for Sale                Cost          Value   
- -----------------------------                ----          -----   
<S>                                      <C>            <C>         
Due in one year or less ..............   $ 33,034,483   $ 33,012,270
Due after one year through five years      73,536,849     73,576,091
Due after five years through ten years     18,515,197     18,537,470
                                           ----------     ----------
                                          125,086,529    125,125,831
Mortgage-backed securities ...........     65,887,321     66,210,401
Preferred Stock ......................      2,722,765      2,722,765
                                            ---------      ---------
                                         $193,696,615   $194,058,997
                                         ============   ============

</TABLE>



<PAGE>


At December 31, 1996 and 1995, securities with an amortized cost of
approximately $140,895,000and $118,022,000, respectively, were pledged to secure
government, public, and trust deposits.

Note F - Deposits

Deposit accounts are summarized as follows:
<TABLE>
<CAPTION>
                                                     December 31
                                                     -----------
                                                1996           1995
                                                ----           ----
<S>                                          <C>            <C>         
Noninterest-bearing ......................   $118,638,526   $116,894,919
Interest-bearing DDA .....................    140,328,649    139,569,338
Savings accounts .........................     43,798,995     43,836,151
Money Market accounts ....................     51,123,314     59,969,451
Certificates of deposit exceeding $100,000     89,435,562     62,620,549
Other time deposits ......................    329,516,962    316,654,891
                                              -----------    -----------
         Total ...........................   $772,842,008   $739,545,299
                                             ============   ============
</TABLE>


At December 31, 1996, the approximate scheduled maturities of time deposits are
as follows:
<TABLE>
<CAPTION>

                                            (In Thousands)
                                            --------------
            <S>                               <C>     
                           1997               $275,227
                           1998                107,219
                           1999                 17,786
                           2000                 16,945
            2001 and thereafter                  1,776
                                                 -----
                         Total                $418,953
                                              ========
</TABLE>

Note G - Borrowings

Borrowings primarily consist of balances due to the Federal Home Loan Bank of
$11,168,601 and $4,287,833 at December 31, 1996 and 1995, respectively.

During 1996, the Company obtained two advances from the Federal Home Loan Bank
totaling $8,092,000. The advances were $3,092,000 and $5,000,000, with interest
rates of 6.41% and 6.20%, respectively. Maturity dates are May 1, 2006 and
November 8, 2001, respectively. All advances are secured by one-to-four family
first mortgages equal to the amount of outstanding aggregate advances.

During 1995, the Company obtained two advances from the Federal Home Loan Bank
totaling $632,000. The advances were $132,000 and $500,000, with interest rates
of 6.33% and 6.73%, respectively. Maturity dates are January 3, 2011, and
October 1, 2015, respectively.

Future minimum payments, by year and in the aggregate, related to the Federal
Home Loan Bank advances with initial or remaining terms of one year or more,
consisted of the following at December 31, 1996:
<TABLE>
<CAPTION>

         <S>               <C>                   
         1997              $ 1,801,518
         1998                1,817,939
         1999                1,596,381
         2000                  809,451
         2001                3,683,131
         Thereafter          1,460,181
                             ---------
         Total             $11,168,601
                           ===========
</TABLE>




<PAGE>


Note H - Loans to Related Parties

Certain Bank executive officers and directors and their associates are customers
of and have other transactions with the Bank. Related party loans and
commitments are made on substantially the same terms, including interest rates
and collateral, as those prevailing at the time for comparable transactions with
unrelated persons and do not involve more than a normal risk of collectibility.
The aggregate dollar amount of these loans was $2,162,790 and $2,501,811 at
December 31, 1996 and 1995, respectively. During 1996, $86,095 of new loans were
made and payments received totaled $425,116. Total deposits for these related
parties at December 31, 1996, were approximately $2,340,000.

Note I - Allowance for Loan Losses

Changes in the allowance for loan losses were as follows:
<TABLE>
<CAPTION>

                                               Year Ended December 31
                                               ----------------------
                                        1996           1995           1994
                                        ----           ----           ----
<S>                                  <C>            <C>            <C>        
Balance at beginning of year ......  $ 8,815,130    $ 8,182,801    $ 6,387,902
Charge-offs .......................   (2,592,719)    (2,438,312)    (1,095,363)
Recoveries ........................      273,788        243,994        889,252
         Net Charge-offs ..........   (2,318,931)    (2,194,318)      (206,111)
Provision for loan losses .........    2,813,155      2,826,647      2,001,010
                                       ---------      ---------      ---------
         Balance at End of Year ..   $ 9,309,354    $ 8,815,130    $ 8,182,801
                                     ===========    ===========    ===========
</TABLE>


Impaired loans recognized in conformity with FASB Statement No. 114, as amended
by FASB Statement No. 118, were as follows:

<TABLE>
<CAPTION>

                                                                    December 31
                                                                    -----------
                                                                 1996         1995
                                                                 ----         ----
<S>                                                           <C>          <C>       
Impaired loans with a related allowance for loan losses ...   $2,945,766   $1,545,960
Impaired loans without a specific allowance for loan losses    1,057,699    1,328,209
                                                               ---------    ---------
Total impaired loans ......................................   $4,003,465   $2,874,169
                                                              ==========   ==========

Specific allowance for loan losses for impaired loans ....    $  733,660   $  572,281
Average recorded investment in impaired loans .............   $3,439,000   $2,500,000

Interest income recognized using the accrual basis
         of income recognition ............................   $  335,785   $  159,104
Interest income recognized using the cash basis
         of income recognition ............................       70,108       44,233
                                                                  ------       ------
    Total interest income recognized on impaired loans.....   $  405,893   $  203,337
                                                              ==========   ==========
</TABLE>


<PAGE>


Note J - Nonaccrual and Past Due Loans

Nonaccrual and past due loans were as follows:
<TABLE>
<CAPTION>
                                        December 31
                                        -----------
                                    1996         1995
                                    ----         ----
<S>                               <C>          <C>       
Nonaccrual loans outstanding ..   $1,654,650   $  803,237
Accruing loans past due 90 days
         or more outstanding ..    2,747,244    2,626,333
</TABLE>

At December 31, 1996 and 1995, there were no significant commitments to lend any
of these debtors additional funds.

Note K - Premises and Equipment

Premises and equipment accounts are summarized as follows:
<TABLE>
<CAPTION>

                                                      December 31
                                                      -----------
                                                 1996            1995
                                                 ----            ----
<S>                                         <C>             <C>         
Land ....................................   $  3,801,414    $  3,140,667
Premises ................................     18,641,997      16,522,457
Equipment, furniture, and fixtures ......     13,220,979      11,086,609
Construction in progress ................        842,360       3,657,196
                                                 -------       ---------
                                              36,506,750      34,406,929
Accumulated depreciation and amortization    (14,946,795)    (14,083,437)
                                             -----------     ----------- 
                                            $ 21,559,955    $ 20,323,492
                                            ============    ============

Depreciation expense ....................   $  1,594,525    $  1,277,530
                                            ============    ============

</TABLE>

Note L - Income Taxes

Deferred income taxes, included in other assets,  reflect the net tax effects of
temporary differences between the carrying amounts of assets and liabilities for
financial reporting purposes and the amounts used for income tax purposes. No
valuation allowance was made since the deferred tax assets were determined to be
realizable in future years. This determination was based on the Company's
earnings history with no basis for believing future performance will not
continue to follow the same pattern. Significant components of the Company's
deferred tax assets and liabilities as of December 31, 1996 and 1995, are as
follows:
<TABLE>
<CAPTION>
                                                            (In Thousands)
                                                             1996     1995
                                                             ----     ----
<S>                                                        <C>      <C>   
Deferred tax assets
   Provision for loan losses ...........................   $3,474   $3,290
   Deferred compensation ...............................    1,181    1,052
   Other ...............................................      203      199
                                                              ---      ---
            Total deferred tax assets ..................    4,858    4,541

Deferred tax liabilities
   Depreciation ........................................    1,244    1,215
   Net unrealized gains on securities available for sale      135      682
   Other ...............................................      934      825
                                                              ---      ---
            Total deferred tax liabilities .............    2,313    2,722
                                                            -----    -----

            Net deferred tax assets at end of year .....   $2,545   $1,819
                                                           ======   ======
</TABLE>



<PAGE>


Significant components of the provision for income taxes (credits) attributable
to continuing operations are as follows:
<TABLE>
<CAPTION>

                1996           1995           1994
                ----           ----           ----
<S>         <C>            <C>            <C>        
Current
  Federal   $ 3,902,276    $ 3,981,791    $ 3,421,454
  State .       329,164        408,505
                -------        -------      ---------
              4,231,440      4,390,296      3,421,454

Deferred
  Federal      (155,331)      (397,904)      (800,550)
  State .       (24,045)       (61,595)
                -------        -------      ---------
               (179,376)      (459,499)      (800,550)
               --------       --------       -------- 
            $ 4,052,064    $ 3,930,797    $ 2,620,904
            ===========    ===========    ===========
</TABLE>

The reconciliation of income taxes (credits) attributable to continuing
operations computed at the United States federal statutory tax rates to the
provision for income taxes is:
<TABLE>
<CAPTION>

                                             1996                1995                     1994
                                    --------------------  --------------------   ---------------------
<S>                                 <C>            <C>    <C>            <C>      <C>            <C>  
Tax at U.S. statutory rate ......   $ 4,748,911    35.0%  $ 4,597,147    35.0%    $ 3,790,438    35.0%
  Tax-exempt interest income         (1,046,562)   (7.7%)    (965,064)   (7.3%)       910,676)   (8.4%)
  State income tax, net of federal
      deduction ..........              198,327     1.5%      225,492     1.7%
  Amortization of intangible             70,996     0.5%       70,146     0.5%         53,292     0.5%
  Dividends received deduction          (15,941)   (0.1%)     (23,152)   (0.2%)       (35,682)   (0.3%)
  Other items - net ......               96,333     0.7%       26,228     0.2%       (276,468)   (2.6%)
                                         ------     ---        ------     ---        --------    ----  
                                    $ 4,052,064    29.9%  $ 3,930,797    29.9%    $ 2,620,904    24.2%
                                    ===========    ====   ===========    ====     ===========    ==== 
</TABLE>

Income taxes provided on gains (losses) on the sales of securities were
approximately $37,000, $(189,000), and $1,000 for the years ended December 31,
1996, 1995, and 1994, respectively.

Note M - Restrictions on Bank Dividends, Loans, or Advances

Certain restrictions exist regarding the ability of the Bank to transfer funds
to the Company in the form of cash dividends, loans or advances. The approval of
the Mississippi Department of Banking and Consumer Finance is required prior to
the Bank paying dividends, which are limited to earned surplus in excess of
three times the Bank's capital stock. At December 31, 1996, the unrestricted
surplus was approximately $12,200,000.

Federal Reserve regulations also limit the amount the Bank may loan to the
Company unless such loans are collateralized by specified obligations. At
December 31, 1996, the maximum amount available for transfer from the Bank to
the Company in the form of loans was 11% of consolidated net assets.

Note N - Employee Benefit Plans

The Company and its Bank sponsor a defined benefit noncontributory pension plan,
The Peoples Bank & Trust Company Amended and Restated Pension Plan (the Plan),
generally covering all full-time employees completing a minimum of one thousand
hours of service during a twelve month period. The plan is not open to new
participants after December 31, 1996. Effective August 1, 1996, an early
retirement window was implemented. Effective December 31, 1996, future benefit
accruals were eliminated, and the benefits were frozen as of that date. The
curtailment and early retirement window were accounted for under the provisions
of Statement of Financial Accounting Standards No. 88, "EmployersO Accounting
for Settlements and Curtailments of Defined Benefit Pension Plans and for
Termination Benefits" (FAS 88). The normal retirement benefit, one-twelfth of
which is payable monthly for life with 120 payments guaranteed, is determined as
the sum of (A) 1.4% of average earnings, plus (B) 0.6% of average earnings in
excess of covered compensation, times (C) years of service at retirement limited
to 25.

The Company's funding policy is to contribute annually an amount that is at
least equal to the minimum amount determined by consulting actuaries in
accordance with the Employee Retirement Income Security Act of 1974.

<PAGE>


There were significant matters affecting comparability of net periodic pension
cost and other information for the current period with that for the prior
period. The FAS 88 cost for the early retirement window was $451,871. The
curtailment reduced the projected benefit obligation by $3,538,619. All
unrecognized gain/loss, transition assets, and prior service cost were
recognized. The FAS 88 impact for the curtailment was an increase to income of
$728,762.

The following table sets forth the Plan's funded status and amounts recognized
in the Company's consolidated balance sheets, as determined by consulting
actuaries:

<TABLE>
<CAPTION>
                                                                                       December 31
                                                                                       -----------
                                                                                 1996            1995
                                                                                 ----            ----
<S>                                                                           <C>             <C>          
Actuarial present value of accumulated
          benefits, including vested benefits of $9,600,413 and
          $8,041,324 at December 31, 1996 and 1995, respectively ..........   $ (9,600,413)   $ (8,122,371)
                                                                              ============    ============ 
 Plan assets at fair value ................................................     10,946,421    $  9,350,383
 Projected benefit obligation .............................................     (9,600,413)    (11,393,191)
                                                                                ----------     ----------- 
          Plan assets in excess of (less than) projected benefit obligation      1,346,008      (2,042,808)
 Unrecognized net asset ...................................................                       (354,426)
 Prior service cost not yet recognized in net periodic cost ...............                        708,483
 Unrecognized net loss from past experience
          different from that assumed .....................................                      1,853,592
                                                                               -----------       ---------
 Prepaid pension cost .....................................................   $  1,346,008    $    164,841
                                                                              ============    ============

</TABLE>

Net pension expense, as determined by consulting actuaries, included the
following components:
<TABLE>
<CAPTION>

                                                              Year Ended December 31
                                                              ----------------------
                                                      1996           1995           1994
                                                      ----           ----           ----
<S>                                               <C>            <C>            <C>        
Service costs- benefits earned during the year.   $   543,211    $   440,232    $   456,660
Interest cost on projected benefit obligation .       917,668        794,954        748,988
Actual return on plan assets ..................      (401,706)    (1,696,670)       456,472
Net amortization and deferral .................      (440,174)     1,093,212     (1,051,402)
                                                     --------      ---------     ---------- 
Net pension expense ...........................   $   618,999    $   631,728    $   610,718
                                                  ===========    ===========    ===========
</TABLE>

The weighted average discount rate and rate of increase in future compensation
levels used in determining the actuarial present value of the projected benefit
obligation were 8.0% and 5.0%, respectively, at December 31, 1996 and 1995. The
expected long-term rate of return on investments was 9.25% for 1996, 1995, and
1994. Plan assets consist mainly of U. S. Treasury obligations, equity
securities, and other fixed income securities. The actual return was 5.6%,
20.8%, and (6.7%) for years ending 1996, 1995, and 1994, respectively.

Effective January 1, 1997, the Company adopted two defined contribution pension
plans: a money purchase pension plan and a 401(k) plan. The money purchase
pension plan is a noncontributory pension plan in which the Company contributes
5% of compensation for each participant annually. The 401(k) plan is a
contributory plan in which employees may contribute up to 10% of pre-tax
earnings. In addition, the Company will provide for a matching contribution up
to 3% of compensation for each employee who has attained age 21 and completes a
year of service and is employed on the last day of the plan year.

The Company and its subsidiary also sponsor an employee stock ownership plan
covering essentially all full-time employees who are 21 years of age and have
completed one year of employment. Contributions are determined by the Board of
Directors and may be paid in either cash or the Company's common stock. Total
contributions to the Plan charged to operating expenses were $325,000, $400,000,
and $399,992 in 1996, 1995, and 1994, respectively.

In addition to providing retirement income benefits, the Company provides
certain health care or life insurance to retired employees. Substantially all of
the Company's employees may become eligible for these benefits if they reach
normal or early retirement while working for the Company. The Company pays
one-half of the health insurance premium. Up to age 70, each retired employee
receives $5,000 in life insurance coverage paid entirely by the Company. The
Company has accounted for its obligation related to these plans in accordance
with Statement of Financial Accounting Standards No. 106, "Employers' Accounting
for Postretirement Benefits Other than Pensions."

<PAGE>


The following table presents the amounts recognized in the Company's
consolidated balance sheets, as determined by consulting actuaries:
<TABLE>
<CAPTION>

                                                         December 31
                                                         -----------
                                                    1996         1995
                                                    ----         ----
<S>                                              <C>          <C>       
Accumulated postretirement benefit obligation
  Retirees ...................................   $ (78,983)   $  (4,200)
  Fully eligible active plan participants ....    (205,452)     (84,800)
  Other active plan participants .............    (125,056)    (189,600)
                                                  --------     -------- 
Accumulated postretirement benefit obligation     (409,491)    (278,600)
  Unrecognized net gain ......................     (41,587)     (84,100)
                                                   -------      ------- 
           Accrued postretirement benefit cost   $(451,078)   $(362,700)
                                                 =========    ========= 
</TABLE>

Net periodic postretirement benefit cost, as determined by consulting actuaries,
includes the following components:
<TABLE>
<CAPTION>

                                                     Year ended December 31
                                                     ----------------------
                                                  1996        1995        1994
                                                  ----        ----        ----

<S>                                            <C>         <C>         <C>     
Service cost ................................  $ 23,288    $ 20,600    $ 21,700
Interest cost ...............................    27,086      19,600      19,300
Amortization of net gain from earlier periods    (2,450)     (2,100)
Special termination benefits cost ...........    43,823
                                                 ------      ------      ------
   Net periodic postretirement benefit cost .  $ 91,747    $ 38,100    $ 41,000
                                               ========    ========    ========
</TABLE>

A curtailment resulted from special termination benefits offered, in the form of
an early retirement window, to employees who would attain a certain age and
number of service years by December 31, 1996. The effect of the curtailment
decreased the unrecognized net gain by $56,696 and resulted in special
termination benefits expense of $43,823.

The Company has limited its liability for the rate of increase in the per capita
cost of covered benefits (i.e., health care cost trend rate ) to the rate of
inflation assumed to be 4% each year. The health care cost trend rate assumption
has little effect on the amounts reported. For example, increasing the assumed
health care cost trend rates by one percentage point in each year would not
increase the accumulated postretirement benefit obligation nor the service and
interest cost components of net periodic postretirement benefit cost as of
December 31, 1996, and for the year then ended. The weighted-average discount
rate used in determining the accumulated postretirement benefit obligation was
8.0% at December 31, 1996 and 1995.

Note O - Other Noninterest Income and Expenses

Components  of other  noninterest  income and expenses  which exceed 1% of total
revenues were as follows:
<TABLE>
<CAPTION>

                                              1996        1995         1994
                                              ----        ----         ----

<S>                                       <C>          <C>          <C>                          
Noninterest Income
         Life Insurance proceeds ......   $            $            $  673,494

Noninterest Expense
         Computer processing cost .....    2,388,267    2,133,604    1,963,510
         FDIC/state banking assessments      786,358    1,145,127    1,851,883
         Stationery and supplies ......                   783,625      640,603
         Other fees ...................                                650,105
</TABLE>

Note P - Financial Instruments with Off-Balance Sheet Risk and Concentrations of
Credit Risk

Loan commitments are made to accommodate the financial needs of the Company's
customers. Standby letters of credit commit the Company to make payments on
behalf of customers when certain specified future events occur.

Both arrangements have credit risk essentially the same as that involved in
extending loans to customers and are subject to the Company's normal credit
policies. Collateral (e.g., securities, receivables, inventory, equipment) is
obtained based on management's credit assessment of the customer.

<PAGE>


The Company's unfunded loan commitments (unfunded loans and unused lines of
credit) and standby letters of credit outstanding at December 31, 1996, were
approximately $127,257,000 and $9,450,000, respectively, compared to December
31, 1995, which were approximately $114,747,000 and $5,003,000, respectively.


Market risk resulting from interest rate changes on particular off-balance sheet
financial instruments may be offset by other on- or off-balance sheet
transactions. Interest rate sensitivity is monitored by the Company for
determining the net effect of potential changes in interest rates on the market
value of both on- or off-balance sheet financial instruments.

Note Q - Regulatory Matters

The Bank is subject to various regulatory capital requirements administered by
the federal banking agencies. Failure to meet minimum capital requirements can
initiate certain mandatory, and possibly additional discretionary, actions by
regulators that, if undertaken, could have a direct material effect on the
Bank's financial statements. Under capital adequacy guidelines and the
regulatory framework for prompt corrective action, the Bank must meet specific
capital guidelines that involve quantitative measures of the Bank's assets,
liabilities, and certain off-balance-sheet items as calculated under regulatory
accounting practices. The Bank's capital amounts and classification are also
subject to qualitative judgments by the regulators about components, risk
weightings, and other factors.

Quantitative measures established by regulation to ensure capital adequacy
require the Bank to maintain minimum amounts and ratios. All banks are required
to have core capital (Tier I) of at least 4% of risk-weighted assets (as
defined), 4% of average assets (as defined), and total capital of 8% of
risk-weighted assets (as defined). Management believes, as of December 31, 1996,
that the Bank meets all capital adequacy requirements to which it is subject.

As of December 31, 1996, the most recent notification from the Federal Deposit
Insurance Corporation (FDIC) categorized the Bank as well capitalized under the
regulatory framework for prompt corrective action. To be categorized as well
capitalized, the Bank must maintain minimum total risk-based, Tier I risk-based,
and Tier I leverage ratios of 10%, 6%, and 5%, respectively. There are no
conditions or events since that notification that management believes have
changed the institution's category.


The Bank's actual capital amounts and applicable ratios are as follows:

<TABLE>

<CAPTION>

                                               (In Thousands)
                                                    Actual
                                                Amount   Ratio
                                                ------   -----

<S>                                           <C>        <C>  
As of December 31, 1996
         Total Capital ....................   $ 92,734   16.4%
           (to Risk Weighted Assets)
         Tier I Capital ...................   $ 85,618   15.1%
           (to Risk Weighted Assets)
         Tier I Capital ...................   $ 85,618    9.9%
           (to Average Assets)

As of December 31, 1995
         Total Capital ....................   $ 85,200   16.1%
           (to Risk Weighted Assets)
         Tier I Capital ...................   $ 78,600   14.9%
           (to Risk Weighted Assets)
         Tier I Capital ...................   $ 78,600    9.7%
           (to Average Assets)
</TABLE>
<PAGE>


Note R - The Peoples Holding Company (Parent Company Only)
Condensed Financial Information
<TABLE>
<CAPTION>

Balance Sheets
                                                              December 31
                                                              -----------
                                                           1996          1995
                                                           ----          ----
<S>                                                 <C>           <C>        
Assets
  Cash* ..........................................  $    36,840   $    31,807
  Interest-bearing balances with banks* ..........       86,454        81,042
  Dividends receivable* ..........................      781,335       683,752
  Investment in bank subsidiary* .................   90,508,062    84,910,554
  Other assets ...................................          165           165
                                                            ---           ---
                    Total Assets .................  $91,412,856   $85,707,320
                                                    ===========   ===========

Liabilities and Shareholders' Equity
  Dividends payable ..............................  $   781,335   $   683,752
  Accrued interest payable and other liabilities .       70,701        63,148
  Shareholders' equity ...........................   90,560,820    84,960,420
                                                     ----------    ----------

      Total Liabilities and Shareholders' Equity..  $91,412,856   $85,707,320
                                                    ===========   ===========
</TABLE>


Statements of Income
<TABLE>
<CAPTION>
                                              Year Ended December 31
                                              ----------------------
                                         1996           1995           1994
                                         ----           ----           ----
<S>                                  <C>            <C>            <C>        
Income
  Dividends from bank subsidiary* .. $ 3,049,624    $ 2,776,398    $ 2,342,876
  Other dividends ..................      41,126         59,025         45,092
  Interest income from 
     bank subsidiary* ..............       1,904          1,042
                                           -----          -----      ---------
                                       3,092,654      2,836,465      2,387,968
Expenses
  Other ............................     177,129        213,408        184,936
                                         -------        -------        -------
                                         177,129        213,408        184,936
                                         -------        -------        -------
Income before income tax credits
  and equity in undistributed net 
  income of bank subsidiary ........   2,915,525      2,623,057      2,203,032
Income tax credits .................     (61,171)       (66,184)       (57,700)
                                         -------        -------        ------- 
                                       2,976,696      2,689,241      2,260,732

Equity in undistributed net
  income of bank subsidiary* .......   6,539,556      6,514,669      5,948,188
                                       ---------      ---------      ---------
                    Net Income ..... $ 9,516,252    $ 9,203,910    $ 8,208,920
                                     ===========    ===========    ===========
</TABLE>

*Eliminated in consolidation.


<PAGE>

<TABLE>

Statements of Cash Flows
<CAPTION>
                                                                   Year Ended December 31
                                                                   ----------------------
                                                             1996           1995           1994
                                                             ----           ----           ----
<S>                                                      <C>            <C>            <C>        
Operating Activities
   Net income ........................................   $ 9,516,252    $ 9,203,910    $ 8,208,920
     Adjustments to reconcile net income to net cash
        provided by operating activities:
           Equity in undistributed net income
              of bank subsidiary .....................    (6,539,556)    (6,514,669)    (5,948,188)

           (Increase) decrease in dividends receivable       (97,583)       (80,504)        77,853
           (Increase) decrease in other assets .......                       70,200        (70,200)
           Increase in other liabilities .............       105,136        105,444         64,355
                                                             -------        -------         ------
           Net Cash Provided By Operating Activities .     2,984,249      2,784,381      2,332,740

Investing Activities
  Increase in investment in subsidiaries .............                                    (106,000)
  Purchase of certificates of deposit ................        (5,412)       (81,042)
                                                              ------        -------       --------
           Net Cash Used In Investing Activities .....        (5,412)       (81,042)      (106,000)

Financing Activities
  Issuance of common stock
   by pooled Company reflected in
     pooling-of-interests adjustment .................                                     105,926
  Cash dividends .....................................    (2,949,621)    (2,676,398)    (2,342,876)
  Payment of fractional shares on stock dividend .....       (24,183)                      (40,578)
                                                             -------     ----------        ------- 
           Net Cash Used In Financing Activities .....    (2,973,804)    (2,676,398)    (2,277,528)
                                                          ----------     ----------     ---------- 

  Increase (Decrease) In Cash ........................         5,033         26,941        (50,788)
Cash At Beginning Of Year ............................        31,807          4,866         55,654
                                                              ------          -----         ------
  Cash At End Of Year ................................   $    36,840    $    31,807    $     4,866
                                                         ===========    ===========    ===========

</TABLE>

*Eliminated in consolidation.

<PAGE>


Note S - Quarterly Results of Operations (Unaudited)

The following is a summary of the unaudited quarterly results of operations for
the years ended December 31, 1996 and 1995:
<TABLE>
<CAPTION>

                                          Three Months Ended
                                          ------------------
                             Mar 31       June 30       Sept 30         Dec 31
                             ------       -------       -------         ------
1996
<S>                       <C>           <C>           <C>           <C>        
Interest income ..........$16,260,326   $16,486,406   $16,727,894   $16,950,287
Interest expense .........  6,945,864     6,929,623     7,014,053     7,354,285
Net interest income ......  9,314,462     9,556,783     9,713,841     9,596,002
Provision for loan losses     630,225       630,225       634,358       918,347
Noninterest income .......  2,734,474     2,541,640     2,685,249     3,069,143
Noninterest expenses .....  8,105,266     8,249,881     8,500,789     7,974,187
Income before income taxes  3,313,445     3,218,317     3,263,943     3,772,611
Income taxes .............  1,005,977       955,447       985,198     1,105,442
Net income ...............  2,307,468     2,262,870     2,278,745     2,667,169

Earnings per share .......$       .59   $       .58   $       .59   $       .68

1995
Interest income ..........$14,712,503   $15,745,106   $16,192,532   $16,358,780
Interest expense .........  5,606,144     6,318,404     6,608,905     7,087,752
Net interest income ......  9,106,359     9,426,702     9,583,627     9,271,028
Provision for loan losses     600,000       600,000       922,306       704,341
Noninterest income .......  2,073,756     2,433,872     3,606,929     2,625,219
Noninterest expenses .....  7,933,907     7,660,481     8,459,717     8,112,033
Income before income taxes  2,646,208     3,600,093     3,808,533     3,079,873
Income taxes .............    758,101     1,059,954     1,171,772       940,970
Net income ...............  1,888,107     2,540,139     2,636,761     2,138,903

Earnings per share .......$       .48   $       .65   $       .67   $       .55

</TABLE>


Note T - Contingent Liabilities

Various claims and lawsuits, incidental to the ordinary course of business, are
pending against the Company and its subsidiary. In the opinion of management,
after consultation with legal counsel, resolution of these matters is not
expected to have a material effect on the consolidated financial statements.
















<PAGE>


Report Of Independent Auditors





Board of Directors and Shareholders
The Peoples Holding Company
Tupelo, Mississippi

We have audited the accompanying consolidated balance sheets of The Peoples
Holding Company and subsidiary as of December 31, 1996 and 1995, and the related
consolidated statements of income, shareholders' equity, and cash flows for each
of the three years in the period ended December 31, 1996. These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of The Peoples
Holding Company and subsidiary at December 31, 1996 and 1995 , and the
consolidated results of their operations and cash flows for each of the three
years in the period ended December 31, 1996, in conformity with generally
accepted accounting principles.

As discussed in Note A to the consolidated financial statements, in 1994 the
Company changed its method of accounting for certain securities.





Memphis, Tennessee                  /s/ Ernst & Young LLP
January 16, 1997










<PAGE>


Selected Financial Information
(Not covered by the Accountants' Report)
<TABLE>
<CAPTION>

                                         1996            1995            1994            1993             1992
                                         ----            ----            ----            ----             ----
  For the year ended December 31

<S>                                 <C>             <C>             <C>             <C>            <C>          
  Interest Income ...............   $ 66,424,913    $ 63,008,921    $ 53,069,453    $ 48,439,225   $  51,270,958
  Interest Expense ..............     28,243,825      25,621,205      18,890,081      16,963,155      20,676,034
  Provision for Loan Losses .....      2,813,155       2,826,647       2,001,010       2,865,530       4,401,001
  Noninterest Income ............     11,030,506      10,739,776       9,828,683       9,470,239       7,945,490
  Noninterest Expense ...........     32,830,123      32,166,138      31,177,221      27,801,501      25,854,285
  Income Before Taxes ...........     13,568,316      13,134,707      10,829,824      10,279,278       8,285,128
  Income Taxes ..................      4,052,064       3,930,797       2,620,904       3,066,504       2,131,465
  Cumulative Effect of Changes
     in Accounting Principles ...                                                        522,518
  Net Income ....................      9,516,252       9,203,910       8,208,920       7,735,292       6,153,663

Per Common Share
  Net Income ....................   $       2.44    $       2.36    $       2.10    $       1.98   $        1.58
  Book Value at December 31 .....          23.18           21.75           18.87           18.29           16.89
  Market Value at December 31 ...          36.75           29.33           23.33           22.40           16.22
  Cash Dividends Declared
           and Paid .............            .76             .69             .60             .56             .54

Total at Year-End
  Loans, Net of
           Unearned Income ......   $562,752,505    $522,313,747    $502,047,831    $439,876,598   $ 408,894,458
  Allowance for Loan Losses .....      9,309,354       8,815,130       8,182,801       6,387,902       6,613,972
  Securities ....................    246,110,248     214,218,943     210,148,446     228,509,922     190,523,135
  Assets ........................    893,089,352     841,699,408     787,066,488     739,311,816     680,656,022
  Deposits ......................    772,842,008     739,545,299     696,279,709     655,545,060     603,983,574
  Borrowings ....................     11,174,638       4,313,109       4,650,488         259,797         292,674
  Shareholders' Equity ..........     90,560,820      84,960,420      73,733,881      71,438,180      65,978,112

Selected Ratios
  Return on Average
           Total Assets .........          1.10%           1.13%           1.05%           1.07%           0.90%
           Shareholders' Equity .         10.88%          11.45%          11.24%          11.24%           9.57%
  Average Shareholders' Equity
           to Average Assets ....         10.07%           9.83%           9.34%           9.52%           9.38%

  At December 31
  Shareholders' Equity
           to Assets ............         10.14%          10.09%           9.37%           9.66%           9.69%
  Tier 1 Leverage ...............          9.91%           9.67%           9.22%           9.52%           9.48%
  Risk-Based Capital Ratios
           Tier 1 ...............         15.10%          14.87%          14.86%          17.40%          14.70%
           Total (8.00% Required)         16.35%          16.14%          16.12%          18.65%          15.95%
  Allowance for Loan Losses
           to Total Loans .......          1.65%           1.69%           1.63%           1.45%           1.62%
  Allowance for Loan Losses
           to Nonperforming Loans        211.50%         257.03%         394.57%         137.15%         128.12%
  Nonperforming Loans to
           Total Loans ..........           .78%            .66%            .42%           1.07%           1.27%
  Dividend Payout ...............         31.25%          29.08%          29.03%          29.41%          34.18%

</TABLE>

<PAGE>


Market Value Of Stock By Quarters


The public market for The Peoples Holding Company common stock is limited. The
stock is currently listed on the National Association of Securities Dealers
Automated Quotations system (NASDAQ) and is traded in the local over-the-counter
market. Bid and offer prices have been reported daily by Morgan Keegan &
Company, Inc., J.J.B. Hilliard & W. L. Lyons, Inc. (Hilliard Lyons), and Sterne,
Agee, and Leach, Inc., market makers of the shares of The Peoples Holding
Company common stock. High and low prices are reflective of actual trades as
reported in the NASDAQ Stock Bulletin. Dividends per share and market values
have been adjusted to reflect the fifty percent stock dividend issued in 1996.
At December 31, 1996, there were approximately 2,500 shareholders of record.

<TABLE>
<CAPTION>

                                  DIVIDENDS     PRICES
         PERIOD                   PER SHARE  LOW      HIGH
         ------                   ---------  ---      ----

         1996
         <S>                       <C>    <C>      <C>    
         1st Quarter               $.175  $ 32.67  $ 35.34
         2nd Quarter                .190    34.25    36.00
         3rd Quarter                .190    35.00    37.00
         4th Quarter                .200    35.50    38.00

         1995
         1st Quarter               $.160  $ 24.17  $ 26.67
         2nd Quarter                .175    24.83    27.44
         3rd Quarter                .175    25.67    31.00
         4th Quarter                .175    28.50    32.00

</TABLE>



<PAGE>


Management's Discussion And Analysis Of Financial Condition And Results Of
Operations

Overview

The Peoples Holding Company (the Company) is a one-bank holding company
incorporated under the laws of the state of Mississippi. The Company was
incorporated in February 1904 and is the sixth largest bank holding company
located in the state. The Peoples Bank & Trust Company (the Bank) is a
wholly-owned subsidiary of the Company which operates forty-one branches located
in North and North Central Mississippi.

The Company's banking subsidiary provides a wide range of banking and financial
services to its customers. Those include lending services for commercial,
consumer, and real estate loans; depository services for checking, savings,
money market, IRA's and certificate of deposit accounts; and fiduciary services.
The Bank maintains credit card services and is the issuer of the Mississippi
State University and Delta State University affinity cards. In addition, the
Bank has a number of automated teller machines located throughout its market
area that provide 24-hour banking services along with 24-hour access to customer
account information through a voice response system.

The purpose of this discussion is to focus on important factors affecting the
Company's financial condition and results of operations. Reference should be
made to the consolidated financial statements (including the notes thereto) and
the selected financial data in this report for an understanding of the following
discussion and analysis. All applicable information has been restated to include
the pooling of interests consummated December 31, 1994, with New South Capital
Corporation (New South). All per share data is restated to reflect all stock
dividends declared through December 31, 1996.

The Company ended 1996 with assets totaling $893,089,352, up from the prior year
total of $841,699,408. This represented a 6.1% growth compared to 6.9% for 1995.
Earnings were up 3.4% from the previous year with net income surpassing
$9,500,000.

Effective December 31, 1994, the Company merged with New South Capital
Corporation (New South) and its wholly-owned subsidiary, New South Bank, in a
transaction accounted for as a pooling of interestss.

Financial Condition Review

The Company emphasizes the importance of employing a high percentage of its
assets in an earning capacity. Utilization of the Company's earning assets is a
major factor in generating profitability.

The Company employs the largest portion of its earning assets in loans. Loans,
net of unearned income, comprised 63.0% and 62.1% of the total assets at
December 31, 1996 and 1995, respectively. Overall loan growth was 7.74% for 1996
compared to 1995, with the most significant growth in real estate-construction
and real estate-mortgage loans, while consumer loans decreased slightly. The
increase in real estate loans was mainly due to the growth in the residential
market and the offering of new mortgage products. Total loans increased 4.0%
during 1995, proportionately in each loan category.

The table below sets forth loans outstanding, according to loan type, at the
date indicated.

<TABLE>
<CAPTION>

                                     1996             1995              1994            1993              1992
                                     ----             ----              ----            ----              ----
<S>                             <C>              <C>              <C>              <C>              <C>          
Commercial, financial, and
         agricultural ......... $ 111,686,473    $ 107,558,223    $  98,767,393    $ 106,293,337    $ 133,611,551
Real estate - construction ....    20,650,887       16,850,556       18,188,860       25,967,773       15,280,136
Real estate - mortgage ........   301,077,552      259,918,417      253,153,672      220,363,067      191,861,073
Consumer ......................   137,704,170      149,218,137      143,948,292       97,095,734       77,844,541
Unearned income ...............    (8,366,577)     (11,231,586)     (12,010,336)      (9,843,313)      (9,702,843)
                                   ----------      -----------      -----------       ----------       ---------- 
        Total loans, net of
            unearned income ... $ 562,752,505    $ 522,313,747    $ 502,047,881     $439,876,598    $ 408,894,458
                                =============    =============    =============     ============    =============

</TABLE>


<PAGE>


The securities portfolio is used to provide term investments, to provide a
source of meeting liquidity needs, and to supply securities to be used in
collateralizing public funds. The types of securities purchased and the terms of
those securities depend on management's assessment of future economic
conditions.

The securities portfolio increased $31,891,305, or 14.89%, at December 31, 1996
compared to 1995. The most significant increase is in Obligations of other U.S.
Government agencies and corporations, which increased 59.38%. All other
investment categories increased slightly with the exception of preferred stock,
which decreased 68.2%. During 1996, the Company elected not to purchase
short-term equity securities.

The securities portfolio was up 1.9% at December 31, 1995, compared to December
31, 1994. The increase in the securities portfolio is due mainly to the effect
of SFAS No. 115, "Accounting for Certain Investments in Debt and Equity
Securities," which resulted in an increase in the net unrealized gain on
securities classified as available for sale at December 31, 1995, of $7,199,027.
The securities portfolio represented 27.6% and 25.5% of assets at December 31,
1996 and 1995, respectively.

Management continues to evaluate the Company's tax position in order to maximize
earnings from securities. The Company was not in an alternative minimum tax
position during 1996 or 1995. Note E of the Notes to the Consolidated Financial
Statements provides details of the securities portfolio.

Federal funds sold provide a significant source of liquidity. These funds
consist of day-to-day loans to correspondent banks. Federal funds sold totaled
$8,500,000 and $17,000,000 at December 31, 1996 and 1995, respectively. The
changes in these balances between periods are typical of fluctuations caused by
changes in deposits, loans, and securities.

Nonearning assets include cash and due from banks, premises and equipment, and
other assets. Cash and due from banks represented 4.3% and 5.6% of total assets
at December 31, 1996 and 1995, respectively. These funds are available for
meeting day-to-day cash requirements inclusive of reserves required to be held
by the Federal Reserve Bank. The balance in cash may fluctuate significantly
based on bank activity.

Premises and equipment were $21,559,955 and $20,323,492 at December 31, 1996 and
1995, respectively. The increase from 1996 compared to 1995 is due to additions
of equipment for the Technology Center which was constructed in 1995. The
Technology Center is designed to house the electronic data processing, proof,
purchasing, statement rendering, and voice response operations.

Other assets were $23,277,326 and $20,925,126 at December 31, 1996 and 1995,
respectively. The major accounts in this category are interest earned not
collected, prepaid expenses, intangible assets, deferred taxes, and other real
estate owned. Interest earned not collected totaled $9,112,058, up from
$8,321,434 at the end of 1995. Prepaid expenses were $1,761,528 and $425,417 at
December 31, 1996 and 1995, respectively. The increase in 1996 is due mainly to
the increase in prepaid pension cost, resulting from the curtailment of the
defined benefit pension plan.

Intangible assets, resulting from bank acquisitions, totaled $4,250,139 and
$4,759,183 at December 31, 1996 and 1995, respectively. The majority of the
intangibles are being amortized over a period of 13 to 15 years. During 1996,
the Company capitalized $226,248 to implement FASB Statement No. 122,
"Accounting for Mortgage Servicing Rights, an Amendment of FASB Statement No.
65." Mortgage servicing rights are amortized in proportion to, and over the
period of, estimated net servicing income.

The Company relies on deposits as its major source of funds. Noninterest-bearing
deposits were $118,638,526 and $116,894,919 at December 31, 1996 and 1995,
respectively. This represented 13.3%and 13.9% of total assets at December 31,
1996 and 1995, respectively. The increase of 1.5% for 1996 compared to 1995 is
due to most depositors utilizing interest-bearing products.

Interest-bearing deposits were $654,203,482 and $622,650,380 at December 31,
1996 and 1995, respectively, or a 5.1% increase over 1995. The largest growth
contributing to this increase came from certificates of deposit as a result of
the Company introducing new products.


<PAGE>


Interest-bearing deposits at December 31, 1995, increased 7.8% over 1994. The
increase is due to deposits obtained as a result of new certificate of deposit
products.

The Company maintains a note account with the Federal Reserve Bank for which tax
deposits are accepted. The account is secured through pledging of securities. On
December 31, 1996, the balance in the treasury tax and loan account was
$6,354,142, up from $2,400,495 at the end of 1995. This account fluctuates based
on the amount of securities pledged to secure the account and the frequency with
which the Federal Reserve Bank draws on those funds.

During 1996, the Company received advances from the Federal Home Loan Bank
(FHLB) totaling $8,092,000. The balance due to the FHLB at December 31, 1996 and
1995 was $11,168,601 and $4,287,833, respectively. These advances are the result
of asset/liability management decisions matching certain earning assets (first
mortgages and consumer loans) against these advances at positive rate spreads.

Other liabilities totaling $12,157,744 and $10,480,085 at December 31, 1996 and
1995, respectively, include accrued interest, accrued expenses, current taxes
payable, and dividends payable. Accrued interest payable totaled $4,449,007 and
$4,154,065 at December 31, 1996 and 1995, respectively.

Risk Management

The management of risk is an on-going process. Risks that are associated with
the Company include credit, interest rate, and liquidity risks.

Credit Risk

Inherent in any lending activity is credit risk, that is, the risk of loss
should a borrower or trading counterparty default. The Company's credit risk is
monitored and managed by a Loan Committee and a Loss Management Committee.
Credit quality and policies are major concerns of these committees. The Company
tries to maintain diversification within its loan portfolio in order to minimize
the effect of economic conditions within a particular industry.

The allowance for loan losses is available to absorb inherent credit losses in
the entire loan portfolio. The appropriate level of the allowance is based on a
quarterly analysis of the loan portfolio and represents an amount that
management deems adequate to provide for inherent losses, including losses on
loans assessed as impaired under FAS 114, "Accounting by Creditors for
Impairment of a Loan." The balance of these loans determined as impaired and
their related allowance is included in management's estimation and analysis of
the allowance for loan losses. If the allowance is deemed inadequate, management
sets aside additional reserves by increasing the charges against income.

The allowance for loan losses was $9,309,354 and $8,815,130 at December 31, 1996
and 1995, respectively. This represents a ratio of allowance to year-end loans
of 1.65% and 1.69%, respectively. Management deems this allowance adequate for
inherent loan losses.

The Company's net charge-offs for 1996 and 1995 were $2,318,931 and $2,194,318,
respectively. This represented a net charge-offs to average loans ratio of .44%
and .42% for the two years. Management continues to monitor loans and explore
diligent collection efforts.

Nonperforming loans are those on which the accrual of interest has stopped or
the loan is contractually past due 90 days. Generally, the accrual of income is
discontinued when the full collection of principal or interest is in doubt, or
when the payment of principal or interest has been contractually 90 days past
due, unless the obligation is both well secured and in the process of
collection.


<PAGE>


The table below reflects the activity in the allowance for loan losses for the
years ended December 31:
<TABLE>
<CAPTION>

Allowance for Loan Losses

                                           1996            1995            1994            1993           1992
                                           ----            ----            ----            ----           ----
<S>                                  <C>             <C>             <C>             <C>             <C>         
 Balance at Beginning of Year ....   $  8,815,130    $  8,182,801    $  6,387,902    $  6,613,972    $  5,762,429

   Provision for Loan Losses .....      2,813,155       2,826,647       2,001,010       2,865,530       4,401,001

   Charge-Offs
            Commercial, Financial,
               and Agricultural ..        273,494       1,286,161         174,051       2,595,750       3,097,115
            Real Estate - Mortgage        246,722          93,452         237,104
            Consumer .............      2,072,503       1,058,699         684,208         900,085         785,961
                                        ---------       ---------         -------         -------         -------
   Total Charge-Offs .............      2,592,719       2,438,312       1,095,363       3,495,835       3,883,076

   Recoveries
            Commercial, Financial,
               and Agricultural ..         53,867         101,116         562,303         150,087         119,217
            Real Estate - Mortgage         48,594           6,631         148,866
            Consumer .............        171,327         136,247         178,083         254,148         214,401
   Total Recoveries ..............        273,788         243,994         889,252         404,235         333,618
                                          -------         -------         -------         -------         -------
   Net Charge-Offs ...............      2,318,931       2,194,318         206,111       3,091,600       3,549,458
                                        ---------       ---------         -------       ---------       ---------

 Balance at End of Year ..........   $  9,309,354    $  8,815,130    $  8,182,801    $  6,387,902    $  6,613,972
                                     ============    ============    ============    ============    ============

Loan Loss Analysis
   Loans - Average ...............   $533,547,898    $516,784,193    $466,137,177    $425,157,580    $412,534,383
   Loans - Year End ..............    562,752,505     522,313,747     502,047,881     439,876,598     408,894,458
   Net Charge-offs ...............      2,318,931       2,194,318         206,111       3,091,600       3,549,458
   Allowance for Loan Losses .....      9,309,354       8,815,130       8,182,801       6,387,902       6,613,972

Ratios
   Net Charge-offs to
     Loans - Average .............           .43%            .42%            .04%            .73%            .86%
     Allowance for Loan Losses ...         24.91%          24.89%           2.52%          48.40%          53.67%

Allowance for Loan Losses to
   Loans - Year End ..............          1.65%           1.69%           1.63%           1.45%           1.62%
   Nonperforming Loans ...........        211.49%         257.03%         394.57%         137.15%         128.12%

   Nonperforming Loans to
            Loans - Year End .....           .78%            .66%            .41%           1.06%           1.26%
            Loans - Average ......           .83%            .66%            .44%           1.10%           1.25%

</TABLE>

<PAGE>


The following table shows the principal amounts of nonaccrual and restructured
loans at December 31 in the years indicated:

<TABLE>
<CAPTION>

                                      1996          1995        1994         1993         1992
                                      ----          ----        ----         ----         ----
<S>                               <C>          <C>          <C>          <C>          <C>       
Nonperforming Loans
   Nonaccruing ................   $1,654,650   $  803,237   $  877,409   $1,605,076   $  931,084
   Accruing Loans Past Due
            90 Days Or More ...    2,747,244    2,626,333    1,196,464    3,052,371    4,231,404
            --                     ---------    ---------    ---------    ---------    ---------
           Total Nonperforming
                     Loans ....    4,401,894    3,429,570    2,073,873    4,657,447    5,162,488
   Restructured Loans
            Balance Outstanding      223,850      243,230      259,945      278,416    3,139,551
                                     -------      -------      -------      -------    ---------
Total Nonperforming Loans
   Including Restructured .....   $4,625,744   $3,672,800   $2,333,818   $4,935,863   $8,302,039
                                  ==========   ==========   ==========   ==========   ==========
</TABLE>

The following table presents the interest income on restructured loans, if these
loans had been current in accordance with their original terms, and the amount
of interest income on these loans that was included in income for the periods
indicated:
<TABLE>
<CAPTION>

                                   1996        1995        1994        1993        1992
                                   ----        ----        ----        ----        ----
<S>                             <C>         <C>         <C>         <C>         <C>      
Gross Amount Of Interest That   
  Would Have Been Recorded
  At The Original Rate ...      $           $           $   3,498   $  10,784   $ 284,267
Interest That Was Recognized
  In Income ..............      $  16,477   $  16,281   $  20,529   $  18,500   $ 255,557
                                ---------   ---------   ---------   ---------   ---------
Favorable (Unfavorable) Impact
  On Gross Income ........      $  16,477   $  16,281   $  17,031   $   7,716   $ (28,710)
                                =========   =========   =========   =========   ========= 
</TABLE>

Nonperforming loans totaled $4,401,894 and $3,429,570 at December 31, 1996 and
1995, respectively. These loans represented .83% and .66% of average loans for
1996 and 1995, respectively. The allowance for loan losses to nonperforming
loans was 211.49% and 257.03% for the two years. The increase in nonperforming
loans for 1996 is due to a significant loan that was placed on nonaccrual by
management. Loans that are considered to be nonperforming are closely monitored
by management and the Loss Management Committee.

Real estate acquired through the satisfaction of loan indebtedness is recorded
at the lower of cost or fair market value based on appraised value, less
estimated selling cost at date acquired. Any deficiency between the loan balance
and the purchase price of the property is charged to the allowance for loan
losses. Subsequent sales of the property may result in gains or losses to the
Company.

Restructured loans are those for which concessions have been granted to the
borrower due to a deterioration of the borrower's financial condition. Such
concessions may include a reduction in interest rates, or a deferral of interest
or principal payments.

Loans that have been restructured due to cash flow requirements totaled $223,850
and $243,230 at December 31, 1996 and 1995, respectively. The Company's loan
review staff monitors the performance of these loans.

Interest Rate Risk

The Company has an Asset/Liability Committee which is duly authorized by the
Board of Directors to monitor the position of the Company and to make decisions
relating to that process. The Asset/Liability Committee's goal is to maximize
net interest income while providing the Company with an acceptable level of
market risk due to changes in interest rates. Rate sensitivity analysis is
performed on a monthly basis and shows the Company's gap position. A positive
gap exists when more rate-sensitive assets are repriced than rate-sensitive
liabilities within a defined period. A negative gap exists when more
rate-sensitive liabilities are repriced than rate-sensitive assets within a
defined period. The mismatches between rate-sensitive assets and rate-sensitive
liabilities are evaluated and segregated into monthly, quarterly, annually, two
years, three years, and five years and over pools. The Asset/Liability
Committee's target is to have a cumulative gap position at the six month period
of less than a positive 5%, and greater than a negative 30%.

According to the schedule on page 38, the Company will reprice approximately
$92,759,000 more rate-sensitive liabilities than assets during the first six
months of 1997, resulting in a negative gap of 10.4%. At December 31, 1997, the
Company will have repriced approximately $48,600,000 more of rate-sensitive
liabilities than rate-sensitive assets. This results in a cumulative one-year
negative gap of 5.4%.

The securities portfolio is one of the primary sources for positioning the
Company's interest rate risk exposure. The interest rate forecast, coupled with
the economic forecast, provides tools for management in making decisions about
future short- and long-term interest rates. From this information, decisions
will be made whether to invest short or long term. Consideration is also given
to liquidity needs before long-term investments are made. In addition to
evaluating the gap position, the Company performs interest rate shocks on its
securities portfolio to evaluate the effect of positive or negative changes in
interest rates. Rate shocks were performed at year end from negative 4% to
positive 4%. The effect of the interest rate shock was evaluated by management
in order to determine the future investment strategy of the Company.

Liquidity Risk

Liquidity management is the ability to meet the cash flow requirements of
customers who may be either depositors wishing to withdraw funds or borrowers
needing assurance that sufficient funds will be available to meet their credit
needs.

Core deposits are a major source of funds used to meet cash flow needs.
Maintaining the ability to acquire these funds as needed in a variety of money
markets is the key to assuring liquidity.

Approximately 88% of the Company's deposits are composed of accounts with
balances less than $100,000. When evaluating the movement of these funds, even
during large interest rate changes, it is apparent that the Company continues to
attract deposits that can be used to meet cash flow needs. Other sources
available for meeting the Company's liquidity needs include available-for-sale
securities. The available-for-sale portfolio is composed of securities with a
readily available market that can be used to convert to cash if the need arises.
In addition, the Company maintains a federal funds position that provides
day-to-day funds to meet liquidity needs and may also obtain advances from the
Federal Home Loan Bank or the treasury tax and loan note account, in order to
meet liquidity needs.

Repayments and maturities of loans provide a substantial source of liquidity.
The Company has approximately 70% of loans maturing within the next twelve
months.

Capital Resources

Total shareholders' equity of the Company was $90,560,820 and $84,960,420 at
December 31, 1996 and 1995, respectively. Shareholders' equity grew 6.6% during
1996 and 15.2% during 1995. The growth in capital for both years was
attributable to earnings less dividends declared. In 1996, the Company raised
dividends in the second quarter and the fourth quarter. In addition, the effect
of FASB Statement No. 115 decreased capital by $942,048 in 1996 and increased
capital by $4,699,027 in 1995 compared to 1994. Shareholders' equity as a
percentage of assets was 10.1% at December 31, 1996 and 1995.


<PAGE>


The Federal Reserve Board, the FDIC, and the OCC have issued guidelines for
governing the levels of capital that banks are to maintain. Those guidelines
specify capital tiers which include the following classification:
<TABLE>
<CAPTION>

                                 Tier 1 Risk-    Total Risk-     Leverage
Capital Tiers                    Based Capital   Based Capital   Ratio

<S>                              <C>             <C>             <C>        
Well capitalized .............   6% or above     10% or above    5% or above
Adequately capitalized .......   4% or above     8% or above     4% or above
Undercapitalized .............   Less than 4%    Less than 8%    Less than 4%
Significantly undercapitalized   Less than 3%    Less than 6%    Less than 3%
Critically undercapitalized ..   2% or less
</TABLE>

The Company met the guidelines for a well capitalized bank for both 1996 and
1995. At December 31, 1996, the total Tier 1 and total risk-based capital was
$85.6 million and $92.7 million, respectively. Risk-weighted assets were $569.3
and $528.0 million at December 31, 1996 and 1995, respectively. Tier 1 and total
risk-based capital at December 31, 1995, were $78.6 million and $85.2 million,
respectively. See Note Q of the Consolidated Financial Statements for capital
ratios.

In May 1996, the Company declared a fifty percent stock dividend to shareholders
of record April 30, 1996. Applicable per share and book value information have
been restated for the stock dividend. Cash dividends have increased each year
since 1990 (see selected financial information for the previous five years).
During 1996, the Company raised cash dividends during the second and fourth
quarters; in 1995, cash dividends were raised in the second quarter. Book value
per share was $23.18 and $21.75 at December 31, 1996 and 1995, respectively.
Management places significant emphasis on internal growth of capital. The
increase in capital for both years, excluding the effects of SFAS No. 115, was
internally generated due to a retention of earnings of 69.0% and 71.0% during
1996 and 1995, respectively.

Results of Operations

Net income for the Company was $9,516,252, $9,203,910, and $8,208,920 for 1996,
1995, and 1994, respectively. Net income increased $312,342, or 3.4%, over 1995.
Net income increased $994,990, or 12.1%, over 1994. Earnings per share was
$2.44, $2.36, and $2.10 for 1996, 1995, and 1994, respectively.

Return on average assets for 1996, 1995, and 1994 was 1.10%, 1.13%, and 1.05%,
respectively. The decrease in 1996 earnings compared to 1995 is due to several
factors. First, a one-time assessment by the Federal Deposit Insurance
Corporation (FDIC) totaling $239,868, to re-capitalize the Savings Association
Insurance Fund (SAIF) was recorded in 1996. The Company's net interest margin
declined in 1996 compared to 1995 from 5.27% to 5.05% due to a change in the
composition of interest-bearing assets and interest-bearing liabilities and the
interest rates associated with those changes. Also, during 1996, the Company
curtailed its defined benefit pension plan, introducing a defined contribution
plan and a 401(k) plan. The curtailment of the defined benefit plan, combined
with the impact of FASB Statement No. 122 resulted in income of $315,313 after
taxes. Management also strengthened the allowance for loan losses by increasing
the provision for loan losses, over the normal accrual, by $142,335 after taxes.
The result of the non-recurring transactions was an increase in after-tax income
of $172,978. But in 1995, the Company realized a reversal of a lender liability
lawsuit judgment of approximately $366,000 after taxes rendered against the Bank
in 1991 and recorded a gain on the sale of mortgage loans of approximately
$367,000 after taxes.

The increase in earnings for 1995 compared to 1994 was due to several factors: a
higher net interest margin; an increase of 10% in noninterest income over 1994,
which included the reversal of a lender liability lawsuit judgment of
approximately $575,000; and the gain on sale of mortgage loans, offset by an
increase of 3% in noninterest expenses.

Net interest income is the largest component of net income for the Company. It
is an effective measurement of how well management has balanced the interest
sensitive assets and liabilities and is the difference between the interest
earned on earning assets and the cost paid on interest-bearing liabilities. Net
interest income was $38,181,088, $37,387,716, and $34,179,372 for 1996, 1995,
and 1994, respectively. This increase over the three-year period was the result
of management's ability to maximize earnings through changes in interest rates
and increased volume in earnings assets.

<PAGE>


Loan interest income was $50,580,549, $49,321,837, and $40,065,226 for the years
ended December 31, 1996, 1995, and 1994, respectively. The increase in 1996 was
due to increase in volume over 1995, while the tax equivalent yield decreased
slightly from 9.58% in 1995 to 9.52% in 1996. The increase in 1995 over 1994 was
due to growth and repricing of loans which increased the yield from 8.60% to
9.58%.

Interest income from securities was $14,970,734, $12,678,275, and $12,495,889
for 1996, 1995, and 1994, respectively. The increase in interest income in 1996
compared to 1995 is due to an increase in the average balance of approximately
$31.8 million, while the tax equivalent yield on securities has increased in
1996 to 6.88% from 6.84% in 1995.

Interest income for 1995 increased 1.7% even though the average balance
decreased $21.5 million from 1994. The decrease in average balance and increase
in yield was due to management's strategy to sell lower yielding securities and
invest in securities yielding a higher rate. The tax equivalent yield on
securities for 1995 was 92 basis points higher than 1994, due in part to
managementOs decision to sell these securities.

The tax equivalent yield on average earning assets was 8.62%, 8.70%, and 7.64%
for 1996, 1995, and 1994, respectively.

The major source of funds for the Company is deposits. Deposits represented
86.5% and 87.9% of the total assets at December 31, 1996, and 1995,
respectively. Interest-bearing accounts funded 73.3% and 74.0% of the assets for
those two years. The cost of funds is reflected in interest expense.

Interest expense for deposits and borrowings was $28,243,825, $25,621,205, and
$18,890,081 for the years ended December 31, 1996, 1995, and 1994, respectively.
The increase in interest expenses for 1996 compared to 1995 is due to an
increase in the average balance of interest-bearing liabilities of approximately
$42.3 million and an increase in the cost of interest-bearing liabilities of 13
basis points.

The increase in interest expense for 1995 is due to an increase in the average
balance of interest-bearing deposits of approximately $24.0 million and an
increase in the interest cost of 98 basis points.

The net interest margin reflects the portion of the yield on earning assets that
remains after the accrual of all interest expense. Net interest margin on a tax
equivalent basis was 5.06%, 5.27%, and 4.99% for the years ending December 31,
1996, 1995, and 1994, respectively. The decrease in net interest margin for 1996
compared to 1995 is due to the Company paying higher rates on deposits in a
competitive environment. The increase in the net interest margin for 1995 is due
to management's repricing strategy and changes in product mix.

The provision for loan losses was $2,813,155, $2,826,647, and $2,001,010 for
1996, 1995, and 1994, respectively. The provision for loan losses for 1996 was
relatively stable compared to 1995 due to the adequacy of the allowance for loan
losses. The provision for loan losses for 1995 was up $825,637 from 1994, or
41%.

Noninterest income totaled $11,030,506, $10,739,776, and $9,828,683 for the
years ended December 31, 1996, 1995, and 1994, respectively. This represented
28.9%, 28.7%, and 28.8% of net interest income for the applicable year. Included
in noninterest income are service charges on deposit accounts, fees and
commissions, trust revenue, securities gains and losses, and other income.

Service charges increased $207,650, or 3.3%, in 1996 compared to 1995 due to
growth in noninterest-bearing accounts. Service charges were up $446,191, or
7.5%, in 1995 compared to 1994. This increase is due to deposit growth for 1995.

Fees and commissions were $1,396,941, $1,215,810, and $1,265,031 for 1996, 1995,
and 1994, respectively. Fees have remained stable over the years presented.

Securities gains in 1996 totaled $110, 278 compared to securities losses of
$507,344 for 1995 and gains in 1994 of $2,701. The losses in securities for 1995
were due to restructuring the portfolio, enabling the Company to reinvest funds
to achieve greater yields for 1995 and beyond.

<PAGE>

<TABLE>
<CAPTION>

Rate Sensitivity Balance Sheet December 31, 1996

                                                                     3rd and
                                           1st Qtr      2nd Qtr      4th Qtr     1-3 Years    3-5 Years      5 Years
(In Thousands)                              1997         1997         1997       1998-1999    2000-2001      and over       Total
- --------------                              ----         ----         ----       ---------    ---------      --------       -----
<S>                                     <C>          <C>           <C>           <C>          <C>           <C>           <C>      
Assets
  Securities
    U.S. Government and
             Agency Securities ......   $  19,703    $   2,215     $  13,118     $  80,587    $   4,154     $   5,310     $ 125,087
    Other Securities ................       6,333        5,081        12,526        35,777        3,595         5,298        68,610
    Obligations of States and
             Political Subdivisions .       1,407        1,528         2,374         7,921       12,913        25,908        52,051

  Loans, Net of Unearned Income
    Fixed ...........................      92,116       58,773        76,624       111,732       37,108        18,640       394,993
    Variable ........................     155,886                     11,874                                                167,760

  Federal Funds Sold ................       8,500                                                                             8,500

  Interest-Bearing Balances
        with Banks ..................       1,824                                                                             1,824

  Other Assets ......................                                                                          74,037        74,037
                                        -------------------------------------------------------------------------------------------
        Total Assets ................   $ 285,769    $  67,597     $ 116,516     $ 236,017    $  57,770     $ 129,193     $ 892,862
                                        ===========================================================================================
Liabilities
  Demand Deposit Accounts ...........   $            $             $             $            $             $ 118,639     $ 118,639
  Interest-bearing DDA ..............     140,329                                                                           140,329
  Savings and Money Market
     Accounts .......................      94,922                                                                            94,922
  Certificates of Deposit
      under $100,000 ................      59,335       67,413        50,749        91,442       11,617            27       280,583
  Time Deposits
      exceeding $100,000 ............      30,862       28,697        13,204        13,353        3,205           115        89,436
  Individual Retirement Accounts
      under $100,000 ................       8,604        8,797         7,566        20,210        3,085           671        48,933
  Other Borrowed Funds ..............       6,757          409           838         3,612        4,069         1,844        17,529
  Other Liabilities .................                                                                          12,157        12,157
  Realized Equity ...................                                                                          90,334        90,334
                                        -------------------------------------------------------------------------------------------
       Total Liabilities and Equity .   $ 340,809    $ 105,316     $  72,357     $ 128,617    $  21,976     $ 223,787     $ 892,862
                                        ===========================================================================================

GAP ....................................$ (55,040)   $ (37,719)    $  44,159     $ 107,400    $  35,794      (94,594)

GAP / Total Assets .....................    (6.2%)       (4.2%)         4.9%         12.0%         4.0%       (10.6%)

Cumulative GAP .........................$ (55,040)   $ (92,759)    $ (48,600)    $  58,800    $  94,594

Cumulative GAP / Total Assets ..........    (6.2%)      (10.4%)        (5.4%)         6.6%        10.6%
</TABLE>

This analysis excludes the impact of SFAS No. 115 which resulted in an
unrealized gain on securities available for sale of $362,380, a deferred tax
liability of $135,166, and an increase in equity of $227,214.

<PAGE>


Other income was $2,315,154, $3,089,856, and $2,100,036 for 1996, 1995, and
1994, respectively. The decrease in other income for 1996 compared to 1995, as
well as the increase in 1995 compared to 1994, is due to a gain on the sale of
mortgage loans of approximately $585,000 in 1995, and the reversal of a lender
liability lawsuit judgment of approximately $575,000 in 1995.

Noninterest expenses include salaries and employee benefits, net occupancy,
equipment, income taxes, and other. The totals for these expenses for 1996,
1995, and 1994 were $36,882,187, $36,096,935, and $33,798,125, respectively.
Noninterest expenses for 1996 were up 2.2%. In 1995 and 1994, expenses were up
6.8% and 9.5%, respectively.

Salaries and employee benefits, representing a major portion of the Company's
operating expenses, have increased 0.9%, 8.7%, and 9.2% during 1996, 1995, and
1994, respectively. Management monitors these costs through the implementation
of a performance evaluation system. Jobs are graded according to levels of
difficulty using a point system which provides for salary adjustments through
specified ranges. Employee performance, in relation to goal achievement, is a
major factor contributing to the employee's salary increase. During 1996, the
Company offered an early retirement plan to employees who had attained a certain
number of years of service and age. The slight increase in salaries in 1996
compared to 1995 is reflective of these retirees. The increase in 1995 and 1994
is due to merit increases of approximately 4.5% and 4.2% in each year,
respectively, and increases in additional staffing due to acquisitions. Included
in salaries is an incentive plan adopted by the Board of Directors. The cash
incentive for 1996, 1995, and 1994 was $552,377, $685,912, and $158,111,
respectively, which also increased salaries and benefits in 1996, 1995, and
1994.

Net occupancy expense includes charges for repairs, janitorial, depreciation,
rental, and other expenses related to occupancy. Expenses for 1996, 1995, and
1994 were $2,269,122, $2,178,314, and $2,150,588, respectively. Net occupancy
expenses have remained stable over the three-year period.

Equipment expenses include computer equipment rental, repairs, and depreciation.
These expenses totaled $1,594,525, $1,460,488, and $1,149,827 for 1996, 1995,
and 1994, respectively. The increase in 1996 and 1995 is due to depreciation and
expenses incurred in completing the Technology Center.

Other expenses for 1996, 1995, and 1994 were $10,748,255, $10,472,018, and
$11,259,195, respectively. Other expenses in 1996 increased over 1995 mainly due
to a one-time assessment by the FDIC to re-capitalize the SAIF fund. This
assessment, as previously discussed, was $239,868. The decrease in 1995 is
mainly due to a reduction in the third quarter of the FDIC premium from $.23 to
$.04 per $100 of deposits. This significant reduction is afforded only to those
banks that are considered to be well capitalized as defined through regulation.

Income tax expense for 1996, 1995, and 1994 was $4,052,064, $3,930,797, and
$2,620,904, respectively. The increase in income taxes for 1996 and 1995
compared to 1994 is due to increased profits and the Company paying state of
Mississippi taxes after a net operating loss carryforward was depleted in the
first quarter of 1995. The effective tax rate was approximately 5% for state
income taxes. Effective tax rates were 29.9%, 29.9%, and 24.2% for 1996, 1995,
and 1994, respectively. Note L of the Notes to Consolidated Financial Statements
provides further details of the provision for income taxes.

Impact of Inflation and Changing Prices

The majority of assets and liabilities of a financial institution are monetary
in nature and therefore differ greatly from most commercial and industrial
companies that have significant investments in fixed assets and inventories.
Management believes the most significant impact on financial results stems from
the Company's ability to react to changes in interest rates. Therefore,
management is constantly monitoring the CompanyOs rate sensitivity.

SEC Form 10-K

A copy of the annual report on Form 10-K, as filed with the Securities and
Exchange Commission, may be obtained without charge by directing a written
request to: Jeffrey G. Huntington, Assistant Vice President, The Peoples Holding
Company, P. O. Box 709, Tupelo, MS 38802-0709.
<PAGE>


Three Year Statistical Summary

<TABLE>
<CAPTION>

                                                            1996               
                                             ----------------------------------
                                               Income      Average             
                                                Or       Balance Sheet  Yields/
                                              Expense      Amounts       Rates 
<S>                                       <C>           <C>            <C>     
Earning assets
 Loans, net of unearned income           
  Commercial ...........................  $ 23,797,048  $259,223,178   9.23% TE
  Consumer .............................    18,387,480   187,520,391   9.81%  
  Other loans ..........................     8,396,021    86,804,329   9.74% TE
                                             ---------    ----------         
          Total Loans, Net .............    50,580,549   533,547,898   9.52% TE

  Other ................................       873,630    16,492,352      5.30%

 Taxable securities
   U.S. Government securities ..........     4,843,727    83,009,995   6.03% TE
   U.S. Government agencies ............     3,013,416    45,725,003   6.68% TE
   Mortgage-backed securities ..........     4,122,903    62,214,102   6.63%  
   Other securities ....................       225,906     3,177,515   7.87% TE
                                               -------     ---------         
        Total Taxable Securities .......    12,205,952   194,126,615   6.41% TE

 Tax-exempt securities
   Obligations of states and 
       political subdivisions ..........     2,764,782    49,249,802   8.76% TE
                                             ---------    ----------          
                  Total Securities .....    14,970,734   243,376,417   6.88% TE
                                            ----------   -----------         
            Total Earning Assets .......    66,424,913   793,416,667   8.62% TE

 Cash and due from banks ...............                  40,844,620           

 Other assets, 
    less allowance for loan losses .....                  34,459,380           
                                                          ----------           
                      Total Assets .....                $868,720,667           
                                                        ============           
 Interest-bearing liabilities
   Interest-bearing 
      demand deposit accounts ..........     4,730,974  $146,367,576   3.23%  
   Savings accounts ....................     2,367,360   101,790,316   2.33%  
   Time deposits .......................    20,648,907   395,826,585   5.22%  
                                            ----------   -----------   ----   
 Total Interest-Bearing Deposits .......    27,747,241   643,984,477   4.31%  

Total Other Interest-Bearing Liabilities       496,584    10,009,063   4.96%  
                                               -------    ----------   ----   
  Total Interest-Bearing Liabilities ...    28,243,825   653,993,540   4.32%  

 Noninterest-bearing sources
    Noninterest-bearing deposits .......                 116,633,921
    ther liabilities ...................                  10,598,454
    Shareholders' equity ...............                  87,494,752
                                                          ----------
 Total Liabilities and                                              
         Shareholders' Equity ..........                $868,720,667 
                                                        ============ 
                                                       
Net interest income/net interest margin . $ 38,181,088                 5.06% TE
                                          ============                         
</TABLE>


TE - Ratios have been calculated on a tax equivalent basis.

<PAGE>

<TABLE>
<CAPTION>

                                                           1995 
                                          -------------------------------------
                                             Income       Average              
                                               Or       Balance Sheet   Yields/
                                             Expense      Amounts        Rates 
                                             -------      -------        ----- 
<S>                                      <C>            <C>             <C>    
Earning assets
 Loans, net of unearned income
  Commercial ..........................  $ 22,195,292   $238,390,733    9.36%TE
  Consumer ............................    18,801,477    193,146,649    9.73%
  Other loans .........................     8,325,068     85,246,811    9.84%TE
                                            ---------     ----------      
               Total Loans, Net .......    49,321,837    516,784,193    9.58%TE
                                  
       Other ..........................     1,008,809     17,189,987    5.87%
      

 Taxable securities    
   U.S. Government securities .........     4,922,559     90,215,062    5.74%TE
   U.S. Government agencies ...........     1,369,710     19,808,620    7.01%TE
   Mortgage-backed securities .........     3,547,259     53,937,225    6.58%  
   Other securities ...................       258,193      3,384,496    8.63%TE
                                              -------      ---------          
        Total Taxable Securities           10,097,721    167,345,403    6.22%TE
                                                                               
 Tax-exempt securities                     
   Obligations of states and       
       political subdivisions .........     2,580,554     44,268,670    9.05%TE
                                            ---------     ----------           
                  Total Securities ....    12,678,275    211,614,073    6.84%TE
                                           ----------    -----------       
            Total Earning Assets ......    63,008,921    745,588,253    8.70%TE
                                                                               
 Cash and due from banks ..............                   42,604,018 

 Other assets,
    less allowance for loan losses ....                   29,741,159           
                                                          ----------           
                      Total Assets ....                 $817,933,430           
                                                        ============           
                                                                               
 Interest-bearing liabilities                                                  
   Interest-bearing                                  
      demand deposit accounts .........     3,815,049   $140,218,166    2.72%  
   Savings accounts ...................     2,434,008     99,392,823    2.45%  
   Time deposits ......................    18,985,385    365,213,540    5.20%  
                                           ----------    -----------    ----   
 Total Interest-Bearing Deposits ......    25,234,441    604,824,529    4.17%  
                                                                               
Total Other Interest-Bearing Liabilities      386,764      6,881,101    5.62%  
                                              -------      ---------    ----   
  Total Interest-Bearing Liabilities ...   25,621,205    611,705,630    4.19%  
                                                                               
 Noninterest-bearing sources                                                   
    Noninterest-bearing deposits ......                  115,846,458         
    Other liabilities .................                    9,977,481           
    Shareholders' equity ..............                   80,403,861         
                                                          ----------         
                                                                               
 Total Liabilities and                                                         
         Shareholders' Equity .........                 $817,933,430           
                                                        ============           
                                                                               
Net interest income/net interest margin . $37,387,716                  5.27% TE
                                          ===========                          
</TABLE>
                                                                               
<TABLE>
<CAPTION>
                                                
                                                            1994
                                           ------------------------------------
                                           Income         Average              
                                             Or         Balance Sheet   Yields/
                                           Expense         Amounts       Rates 
                                           -------         -------       ----- 
<S>                                     <C>            <C>             <C>     
Earning assets
 Loans, net of unearned income
  Commercial .......................... $ 17,834,966   $220,690,362    8.08% TE
  Consumer ............................   14,289,174    155,593,089    9.18%
  Other loans .........................    7,941,086     89,853,726    8.84% TE
                                           ---------     ----------        
          Total Loans, Net ............   40,065,226    466,137,177    8.60% TE

 Other ................................      508,338     13,363,563    3.80%

 Taxable securities
    U.S. Government securities ........    6,200,816    124,081,994    5.00%
    U.S. Government agencies ..........      885,201     12,768,507    6.93%
    Mortgage-backed securities ........    2,828,152     51,220,241    5.52%
    Other securities ..................      174,155      3,862,621    5.90% TE
                                             -------      ---------    
         Total Taxable Securities .....   10,088,324    191,933,363    5.36% TE

 Tax-exempt securities
  Obligations of states and
      political subdivisions ..........    2,407,565     41,159,567    8.86% TE
                                           ---------     ----------       
         Total Securities .............   12,495,889    233,092,930    5.92% TE
                                          ----------    -----------       
         Total Earning Assets .........   53,069,453    712,593,670    7.64% TE

Cash and due from banks ...............                  43,446,045
Other assets,
    less allowance for loan losses ....                  25,604,012
                                                         ----------
                      Total Assets ....                $781,643,727
                                                       ============
 Interest-bearing liabilities
   Interest-bearing
      demand deposit accounts .........    3,697,980   $161,066,313    2.30%
   Savings accounts ...................    2,403,042    106,033,460    2.27%
   Time deposits ......................   12,386,018    313,749,274    3.95%
                                          ----------    -----------    
 Total Interest-Bearing Deposits ......   18,487,040    580,849,047    3.18%

Total Other Interest-Bearing Liabilities     403,041      8,342,746    4.83%
                                             -------      ---------   
  Total Interest-Bearing Liabilities ..   18,890,081    589,191,793    3.21%

 Noninterest-bearing sources
      Noninterest-bearing deposits ....                 111,663,641
      Other liabilities ...............                   7,746,773
      Shareholders' equity ............                  73,041,520
                                                         ----------
 Total Liabilities and
      Shareholders' Equity ............                $781,643,727
                                                       ============
Net interest income/net interest margin $ 34,179,372                   4.99% TE
                                        ============                    
</TABLE>

<PAGE>






                                   EXHIBIT 23

                           THE PEOPLES HOLDING COMPANY

                         CONSENT OF INDEPENDENT AUDITORS

We consent to the incoporation by reference in this Annual Report (Form 10-K) of
The Peoples Holding Company of our report dated January 16, 1997, included in
the 1996 Annual Report to Shareholders of The Peoples Holding Company.

We also consent to the incorporation by reference in the Registration Statement
(Form S-3 No. 33-20108) of our report dated January 16, 1997, with respect to
the consolidated financial statements of The Peoples Holding Company
incorporated herein by reference.



                                              /s/  Ernst & Young LLP


Memphis, Tennessee
March 27, 1997




<TABLE> <S> <C>

<ARTICLE> 9
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                           38375
<INT-BEARING-DEPOSITS>                            1824
<FED-FUNDS-SOLD>                                  8500
<TRADING-ASSETS>                                     0
<INVESTMENTS-HELD-FOR-SALE>                      52051
<INVESTMENTS-CARRYING>                          193697
<INVESTMENTS-MARKET>                            194059
<LOANS>                                         562753
<ALLOWANCE>                                       9309
<TOTAL-ASSETS>                                  893089
<DEPOSITS>                                      772842
<SHORT-TERM>                                      6354
<LIABILITIES-OTHER>                              12158
<LONG-TERM>                                      11175
                                0
                                          0
<COMMON>                                         19533
<OTHER-SE>                                       71028
<TOTAL-LIABILITIES-AND-EQUITY>                  893089
<INTEREST-LOAN>                                  50581
<INTEREST-INVEST>                                14971
<INTEREST-OTHER>                                   874
<INTEREST-TOTAL>                                 66425
<INTEREST-DEPOSIT>                               27747
<INTEREST-EXPENSE>                               28244
<INTEREST-INCOME-NET>                            38181
<LOAN-LOSSES>                                     2813
<SECURITIES-GAINS>                                 110
<EXPENSE-OTHER>                                  32830
<INCOME-PRETAX>                                  13568
<INCOME-PRE-EXTRAORDINARY>                       13568
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                      9516
<EPS-PRIMARY>                                     2.44
<EPS-DILUTED>                                     2.44
<YIELD-ACTUAL>                                    5.06
<LOANS-NON>                                       1655
<LOANS-PAST>                                      2747
<LOANS-TROUBLED>                                   224
<LOANS-PROBLEM>                                      0
<ALLOWANCE-OPEN>                                  8815
<CHARGE-OFFS>                                     2593
<RECOVERIES>                                       274
<ALLOWANCE-CLOSE>                                 9309
<ALLOWANCE-DOMESTIC>                              9309
<ALLOWANCE-FOREIGN>                                  0
<ALLOWANCE-UNALLOCATED>                           9309
        

</TABLE>


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