PEOPLES HOLDING CO
10-K405, 1998-03-31
STATE COMMERCIAL BANKS
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                                   UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                    FORM 10-K

                ANNUAL REPORT PURSUANT TO SECTION 13 AND 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                     For fiscal year ended December 31, 1997
                         Commission file number 1-13253

                           THE PEOPLES HOLDING COMPANY
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

                             Mississippi 64-0676974
                ------------------------------- -----------------
                (State or other jurisdiction of (I.R.S. Employer
               incorporation or organization) identification No.)

                                 209 Troy Street
                         Tupelo, Mississippi 38802-0709
                  ------------------------------ -------------
                    (Address of principal offices) (Zip Code)

                  Registrant's Telephone Number: (601) 680-1001

                        Securities registered pursuant to
                            Section 12(b) of the Act:

       (Title of Class)               Name of each exchange on which registered
- ------------------------------        -----------------------------------------
Common Stock, $5.00 Par Value                American Stock Exchange 
                         
                               
Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter periods that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.   YES__X___NO_____

Disclosure of delinquent filings pursuant to Item 405 of Regulation S-K
will be contained in the registrant's proxy statement for its 1998 annual
meeting of shareholders, which statement is incorporated by reference in Part
III of this Form 10-K. Yes____ No__X__

The aggregate market value of the voting stock held by non-affiliates of the
registrant as of March 23, 1998 was $208,743,690.

On March 23, 1998, there were 5,859,472 shares of common stock outstanding.

                      DOCUMENTS INCORPORATED BY REFERENCE

Portions of the 1997 Annual Shareholders' Report are incorporated by reference
into Parts I and II of this report.

Portions of annual Proxy Statement dated March 23, 1998, relating to the annual
meeting of shareholders of The Peoples Holding Company, are incorporated by
reference into Part III.




                                                             

<PAGE>





                                 
                            Exhibit Index on Page 17

                           THE PEOPLES HOLDING COMPANY

                                    FORM 10-K

                      For the year ended December 31, 1997

                                    CONTENTS

PART I

         Item 1.  Business.............................................3
         Item 2.  Properties..........................................12
         Item 3.  Legal Proceedings...................................12
         Item 4.  Submission of Matters to a Vote of Security Holders.12

PART II

         Item 5.  Market for Registrant's Common Stock
                  and Related Stockholder Matters.....................12
         Item 6.  Selected Financial Data.............................12
         Item 7.  Management's Discussion and Analysis of
                  Financial Condition and Results of Operations.......13
         Item 8.  Financial Statements and Supplementary Data.........13
         Item 9.  Changes in and Disagreements with Accountants on
                      Accounting and Financial Disclosure.............13

PART III

         Item 10. Directors and Executive Officers of the Registrant..13
         Item 11. Executive Compensation..............................13
         Item 12. Security Ownership of Certain Beneficial Owners
                  and Management......................................13
         Item 13. Certain Relationships and Related Transactions......13

PART IV.

         Item 14. Exhibits, Financial Statement Schedules and
                  Reports on Form 8-K.................................14














                                       2
                                                             
                                                             
<PAGE>

                                     PART I

This Annual Report on Form 10-K may contain or incorporate by reference
statements which may constitute "forward-looking statements' within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21 of the
Securities Exchange Act of 1934, as amended. Prospective investors are cautioned
that any such forward-looking statements are not guarantees for future
performance and involve risks and uncertainties, and that actual results may
differ materially from those contemplated by such forward-looking statements.
Important factors currently known to management that could cause actual results
to differ materially from those in forward-looking statements include
significant fluctuations in interest rates, inflation, economic recession,
significant changes in the federal and state legal and regulatory environment,
significant underperformance in the Company's portfolio of outstanding loans,
and competition in the Company's markets. The Company undertakes no obligation
to update or revise forward-looking statements to reflect changed assumptions,
the occurrence of unanticipated events or changes to future operating results
over time.

ITEM 1. BUSINESS

General

The Peoples Holding Company (the "Registrant" or "Company"), was
organized under the laws of the State of Mississippi and incorporated on
November 10, 1982, in order to acquire all of the common stock of The Peoples
Bank & Trust Company, Tupelo, Mississippi (the "Bank").

Organization

The Registrant commenced business on July 1, 1983 and the acquisition of the
Bank was also consummated at that time. All of the Registrant's banking
activities are conducted through the Bank, which on December 31, 1997, had 41
banking offices in Tupelo, Aberdeen, Amory, Batesville, Booneville, Calhoun
City, Coffeeville, Corinth, Grenada, Guntown, Hernando, Iuka, Louisville, New
Albany, Okolona, Olive Branch, Plantersville, Pontotoc, Saltillo, Sardis,
Shannon, Smithville, Southaven, Verona, Water Valley, West Point, and Winona,
Mississippi. 

All members of the Board of Directors of the Registrant are also members of
the Board of Directors of the Bank. Responsibility for the management of the
Bank and its branches remains with the Board of Directors and Officers of the
Bank; however, management services rendered to the Bank by the Registrant are
intended to supplement the internal management of the Bank and expand the scope
of banking services normally offered by them.

The Bank, which is the Registrant's primary subsidiary, was established in
February 1904, as a state chartered bank. It is insured by the Federal Deposit
Insurance Corporation.

As a commercial bank, a complete range of banking services are provided to
individuals and small-to medium-size businesses. These services include checking
and savings accounts, business and personal loans, interim construction and
residential mortgage loans, student loans, equipment leasing, as well as safe
deposit and night depository facilities. In addition to a wide variety of
fiduciary services, the Bank administers (as trustee or in other fiduciary or
representative capacities) pension, profit-sharing and other employee benefit
plans and personal trusts and estates. The Bank also offers accounts receivable
factoring to qualified businesses. Neither the Registrant nor the Bank has any
foreign activities. The Bank also offers to its customers the VISA and
MasterCard credit cards. 

     During 1997, the Company acquired Financial Investment  Alternatives (FIA).
FIA had been owned by Richard Leahy, a marketing firm,  whose parent company was
Lincoln National.  The Company paid book value,  approximately  $1,000, for FIA.
The subsidiary's primary business is the selling of annuities and mutual funds.

<PAGE>

Competition

Vigorous competition exists in all major areas where the Registrant and
its subsidiary are engaged in business. Not only does the Registrant compete
through its subsidiary bank with state and national banks in its service areas,
but also, with savings and loan associations, credit unions, and finance
companies for available loans and depository accounts.

In the following paragraph reference is made to the Registrant's
competitive position as measured in terms of total assets on December 31, 1997.
Any such reference is used solely as a method of placing the competition in
perspective as of that particular date. Due to the intense local competition,
the Registrant makes no representation that its competitive position has
remained constant, nor can it predict whether its position will change in the
future.

On December 31, 1997, the Registrant and its subsidiary had total assets of
approximately $971,055,000 and, as such, ranked sixth in Mississippi. The
Registrant receives a large part of its competition from BanCorp South, the
Tupelo branch operation of Deposit Guaranty National Bank, Trustmark National
Bank, and Union Planters Bank of Memphis, Tennessee. On December 31, 1997, 
BanCorp South, Deposit Guaranty National Bank, Trustmark National Bank, and 
Union Planters had total assets of approximately $4,181,000,000,
$6,772,000,000, $5,545,000,000, and $18,105,000,000, respectively.


The Bank also receives competition from several locally owned banks in
several of the towns it serves. The National Bank of Commerce of Mississippi,
Starkville, Mississippi has branch banks in Amory and Aberdeen which are in
competition with the Bank's branches in those towns.

Supervision and Regulation

The Registrant is a bank holding company within the meaning of the Bank
Holding Company Act of 1956, as amended (the "Act"), and is registered as such
with the Board of Governors of the Federal Reserve System (the "Board"). The
Registrant is required to file with the Board an annual report and such other
information as the Board may require. The Board may also make examinations of
the Registrant and its subsidiary pursuant to the Act. The Board also has the
authority (which it has not exercised) to regulate provisions of certain bank
holding company debt.

     The Act requires every bank holding company to obtain prior approval of the
Board before acquiring  direct or indirect  ownership or control of more than 5%
of the voting  shares of any bank  which is not  already  majority-owned  by the
Registrant.  The Act provides that the Board shall not approve any  acquisition,
merger or  consolidation  which  would  result in  monopoly or which would be in
furtherance  of any  combination  or  conspiracy  to  monopolize  or  attempt to
monopolize  the  business of banking,  or any other  transactions  the effect of
which might substantially lessen competition, or in any manner be a restraint on
trade,  unless the  anti-competitive  effects of the  proposed  transaction  are
clearly  outweighed  in the  public  interest  by  the  probable  effect  of the
transaction in meeting the convenience and needs of the community to be served.

The Act also prohibits a bank holding company, with certain exceptions,
from itself engaging in or acquiring direct or indirect control of more than 5%
of the voting shares of any company engaged in non-banking activities. The
principal exception is for engaging in or acquiring shares of a company whose
activities are found by the Board to be so closely related to banking or
managing banks as to be a proper incident thereto. In making such determinations
the Board is required to consider whether the performance of such activities by
a bank holding company or its subsidiaries can reasonably be expected to produce
benefits to the public such as greater convenience, increased competition or
gains in efficiency of resources, versus the risks of possible adverse effects
such as decreased or unfair competition, conflicts of interest or unsound
banking practices.
<PAGE>

The Act prohibits the acquisition by a bank holding company of more
than 5% of the outstanding voting shares of a bank located outside the state in
which the operations of its banking subsidiaries are principally conducted,
unless such an acquisition is specifically authorized by statute of the state in
which the bank to be acquired is located.

The Registrant and its subsidiary are subject to certain restrictions
imposed by the Federal Reserve Act and the Federal Deposit Insurance Act on any
extensions of credit to the bank holding company or its subsidiary, on
investments in the stock or other securities of the bank holding company or its
subsidiary, and on taking such stock or other securities as collateral for loans
of any borrower.

The Bank was chartered under the laws of the State of Mississippi and
is subject to the supervision of, and is regularly examined by, the Department
of Banking and Consumer Finance of the State of Mississippi. The Bank is also
insured by the Federal Deposit Insurance Corporation and is subject to
examination and review by that regulatory authority.

Mississippi banks are permitted to merge with other existing banks
statewide and to acquire or be acquired, by banks or bank holding companies.
Section 102 of the Riegle-Neal Interstate Banking and Branching Efficiency Act
of 1994 removed territorial restrictions for interstate bank mergers, effective
May 1, 1997. Out-of-state bank holding companies may establish a bank in
Mississippi only by acquiring a Mississippi bank or Mississippi bank holding
company .

Certain restrictions exist regarding the ability of the Bank to
transfer funds to the Company in the form of cash dividends, loans, or advances.
The approval of the Mississippi Department of Banking and Consumer Finance is
required prior to the Bank paying dividends and is limited to earned surplus in
excess of three times the Bank's capital stock.

Federal Reserve regulations also limit the amount the Bank may loan to
the Company unless such loans are collateralized by specific obligations. At
December 31, 1997, the maximum amount available for transfer from the Bank to
the Company in the form of loans was 11% of consolidated net assets.

Mississippi laws authorize multi-bank holding companies but there are
no statutes regulating the operation of such companies.

Monetary Policy and Economic Controls

The earnings and growth of the banking industry, the Bank and, to a
larger extent, the Registrant, are affected by the policies of regulatory
authorities, including the Federal Reserve System. An important function of the
Federal Reserve System is to regulate the national supply of bank credit in
order to combat recession and curb inflationary pressures. Among the instruments
of monetary policy used by the Federal Reserve to implement these objectives are
open market operations in U. S. Government securities, changes in the discount
rate on bank borrowings and changes in reserve requirements against bank
deposits. These instruments are used in varying degrees to influence overall
growth of bank loans, investments and deposits and may also affect interest
rates charged on loans or paid for deposits.

The monetary policies of the Federal Reserve System have had a
significant effect on the operating results of commercial banks in the past and
are expected to do so in the future. In view of changing conditions in the
national economy and in the various money markets as well as the effect of
actions by monetary and fiscal authorities including the Federal Reserve System,
the effect on future business and earnings of the Registrant and its subsidiary
cannot be predicted with accuracy.
<PAGE>

In the past few years, the trend seems to be toward competitive equality within
the financial services industry. This was evidenced in 1980 by the formation of
the Depository Institution Deregulation Committee (the "DIDC"). The DIDC's sole
purpose was to eliminate the restrictions imposed upon the rates of interest a
depository institution could pay on a deposit account. The trend was again
evidenced in 1982 with the passage of the Garn-St. Germain Depository
Institutions Act. This act provided for, among other things, the money market
account. This account was designed to operate in a manner similar to the money
market mutual funds being offered by the investment brokers. It would earn a
market rate of interest, with limited third-party withdrawals and a minimum
balance requirement.

Source and Availability of Funds

The funds essential to the business of the Registrant and its
subsidiary consist primarily of funds derived from customer deposits and
borrowings of federal funds by the banking subsidiary, and from loans under
established lines of credit. The availability of such funds is primarily
dependent upon the economic policies of the federal government, the economy in
general and the general credit market for loans.

Personnel

At December 31, 1997, the Registrant and its subsidiary employed 589 persons on
a full-time basis.

Dependence Upon a Single Customer

Neither the Registrant nor its subsidiary is dependent upon a single
customer or upon a limited number of customers.


Line of Business

The Registrant operates in the field of finance, and its activities are
solely in commercial banking. The Registrant has derived substantially all of
its consolidated total operating income from the commercial banking business of
its subsidiary bank.

Acquisition of Certain Assets and Liabilities

In the past several years, the Bank has acquired several banks and
continues to examine other possible candidates for acquisition by cash or stock
or a combination of both.  During 1997, the Company purchased approximately
$11,032,000 in loans and $15,232,000 in deposits.

Executive Officers of The Registrant

The principal executive officer of the Company and its subsidiary as of
December 31, 1997, is as follows:

                   Name                             Age
                   ----                             ---
               John W. Smith                         62

Position and Office: Director and Executive Vice President of the Company from
July, 1983, until July 1993, and Director and President since August, 1993.
Director and Executive Vice President of the Bank from 1978 and 1976,
respectively, until August, 1993, and Director and President of the Bank since
August, 1993.

All of the Registrant's officers are appointed annually by the appropriate Board
of Directors to serve at the discretion of the Board.

<PAGE>

The following table sets forth for The Peoples Holding Company, as of
December 31 for the years indicated, a summary of the changes in interest earned
and interest paid resulting from changes in volume and rates. The change in
volume and rate is calculated using the tax equivalent basis.

                                             1997 COMPARED TO 1996

                                          INCREASE(DECREASE) DUE TO
                                          -------------------------
                                       VOLUME        RATE      NET (1)
                                       ------        ----      -------
                                               (In Thousands)
Earning assets:
Loans, net of
  unearned income ................   $  5,336    $   (160)  $  5,176    

Securities
  U. S. government
    securities and agencies ......       (232)          3       (229) 
  Obligations of states and
    political subdivisions .......        372         (75)       297
  Mortgage-backed securities .....      1,151         (25)     1,126
  Other securities ...............        (29)          6        (23)

Other ............................       (343)         12       (331)
                                     --------    --------   --------
Total earning assets .............   $  6,255    $   (239)  $  6,016
                                     --------    --------   --------

Interest-bearing liabilities:
Interest-bearing demand
  deposit accounts ...............   $ (1,059)   $     49   $ (1,010)
Savings accounts .................      1,036         482      1,518
Time deposits ....................      1,939         345      2,284
Other ............................        651         116        767 
                                     --------    --------   --------
Total interest-bearing
  liabilities ....................   $  2,567    $    992   $  3,559
                                     --------    --------   --------
Change in net interest
  income .........................   $  3,688    $ (1,231)  $  2,457
                                     ========    ========   ========

(1) The change in interest due to both volume and rate has been  allocated on a
    pro-rata basis using the absolute ratio value of amounts calculated.



                                                             

<PAGE>
                                             1996 COMPARED TO 1995

                                          INCREASE(DECREASE) DUE TO
                                          -------------------------
                                       VOLUME        RATE      NET (1)
                                       ------        ----      -------
                                               (In Thousands)
Earning assets:
Loans, net of
  unearned income ................   $  1,580    $   (315)  $  1,265

Securities
  U. S. government
    securities and agencies ......      1,160         333      1,493 
  Obligations of states and
    political subdivisions .......        440        (132)       308
  Mortgage-backed securities .....        549          27        576
  Other securities ...............        (18)        (25)       (43)

Other ............................        (40)        (95)      (135)
                                     --------    --------   --------
Total earning assets .............   $  3,671    $   (207)  $  3,464
                                     --------    --------   --------

Interest-bearing liabilities:
Interest-bearing demand
  deposit accounts ...............   $    173    $    743   $    916
Savings accounts .................         58        (125)       (67)
Time deposits ....................      1,591          73      1,664
Other ............................        159         (49)       110 
                                     --------    --------   --------
Total interest-bearing
  liabilities ....................   $  1,981    $    642   $  2,623
                                     --------    --------   --------
Change in net interest
  income .........................   $  1,690    $   (849)  $    841
                                     ========    ========   ========

                                      

(1) The change in interest  due to both volume and rate has been  allocated on a
    pro-rata basis using the absolute ratio value of amounts calculated.



                                                           

<PAGE>






                              INVESTMENT PORTFOLIO


The following table sets forth the amortized cost of securities at the
dates indicated:


                                     December 31
                                     -----------
                              1997        1996        1995
                           ---------    --------    --------
                                    (In Thousands)

U.S. Government and             
  Agency Securities ....  $ 110,684    $ 125,087   $ 99,842
Obligations of State and                                   
  Political Subdivisions     59,893       52,051     45,837
Other Securities .......     77,153       68,610     66,688
                             ------       ------     ------
                          $ 247,730    $ 245,748   $212,367
                          =========    =========   ========
                                                          
                                                  

The following table sets forth the maturity distribution in thousands and
weighted average yield by maturity of securities at December 31, 1997:

<TABLE>
<CAPTION>


                                         After One           After Five   
                         Within          But Within          But Within           After
                        One Year         Five Years          Ten Years          Ten Years
                        --------         -----------         ----------         ---------
<S>                <C>       <C>       <C>       <C>      <C>       <C>     <C>       <C>
                      
U.S Government
  and Agency
  Securities ...   $  7,490  5.62%     $ 88,848  6.43%    $ 14,346  6.67%   $

Obligations of
  States and
  Political
  Subdivisions .      3,071  9.08%       11,448  8.97%      33,555  7.73%     11,819  7.32%

Other Securities     19,228  6.43%       52,183  6.38%       5,742  6.72%
                     ------              ------              -----            ------
Total ..........    $29,789            $152,479           $ 53,643          $ 11,819
                     ======             =======             ======            ======
                       

</TABLE>


The maturity of mortgage-backed securities, included as other securities,
reflects scheduled repayments when the payment is due.

Weighted average yields on tax-exempt obligations have been computed on a
fully tax-equivalent basis assuming a federal tax rate of 35% and a Mississippi
state tax rate of 3.3%, which is net of federal tax benefit.


<PAGE>

The following table sets forth loans (excluding real estate mortgage loans,
consumer loans, and net receivables on leased equipment, which are included in
commercial, financial and agricultural loans in the consolidated financial
statements) outstanding as of December 31, 1997, which, based on remaining
scheduled repayments of principal, are due in the periods indicated; also,
amounts due after one year are classified according to their sensitivity to
changing interest rates.



                                 Loans Maturing
                  --------------------------------------------
                                             
                            After One     After
                   Within   But Within    Five
                  One Year  Five Years    Years     Total
                  --------  ----------    -----     -----
                
Commercial,
  financial and
  agricultural    $ 75,443   $ 31,781   $ 13,188   $120,412
Real estate-
  construction      22,285      2,041         39     24,365
                  --------   --------   --------   --------
                  $ 97,728   $ 33,822   $ 13,227   $144,777
                  ========   ========   ========   ========



                                Interest Sensitivity
                                --------------------
                                                                            
                             Fixed             Variable
                              Rate               Rate
                              ----               ----
                                                                             
                                   (In Thousands)
Due after 1 but within 5
  years .................   $31,082            $ 2,740
Due after 5 years .......    13,227                   
                            -------             ------
                            $44,309            $ 2,740
                            =======            =======


<PAGE>

Allowance for Loan Losses

Inherent in any lending activity is credit risk, that is, the risk of loss
should a borrower or trading counterparty default. The Company's credit risk is
monitored and managed by a Loan Committee and a Loss Management Committee.
Credit quality and policies are the primary responsibilities of these
committees. The Company tries to maintain diversification within its loan
portfolio in order to minimize the effect of economic conditions within a
particular industry.

The allowance for loan losses is available to absorb credit losses from the
entire loan portfolio. The appropriate level of the allowance is based on a
quarterly analysis of the loan portfolio and represents an amount that
management deems adequate to provide for losses, including losses on loans
assessed as impaired under SFAS No. 114, "Accounting by Creditors For
Impairement of a Loan." The balance of these loans determined as impaired and
their related allowance is included in management's estimation and analysis of
the allowance for loan losses. The analysis includes the consideration of such
factors as the risk rating of individual credits, the size and diversity of the
loan portfolio, economic conditions, prior loss experience, and the results of
periodic credit reviews by internal loan review and the regulators. If the
allowance is deemed inadequate, management sets aside additional reserves by
increasing the charges against income.



                                                           

<PAGE>

The following table shows the maturity of time deposits over $100,000.




       Less than 3 Months        $  46,449,447
       3 Months- 6 Months           24,285,177
       6 Months-12 Months           28,731,180
       Over 12 Months               16,734,492
                                  ------------
                                 $ 116,200,296 
                                 ============= 



ITEM 2. PROPERTIES

     The main offices of the Registrant and its subsidiary, The Peoples Bank and
Trust Company, are located at 209 Troy Street, Tupelo,  Mississippi.  All floors
of the five-story  building are occupied by various departments within the Bank.
The Technology Center located in Tupelo,  Mississippi houses the electronic data
processing,   proof,   purchasing,   statement  rendering,  and  voice  response
operations.  In addition,  the Bank operated thirty (30) full-service  branches,
and eleven  (11)  limited-service  branches.  The Bank has two (2)  full-service
branches in Southaven;  one (1) full-service  branch and two (2) limited-service
branches in Booneville;  one (1) full-service branch and one (1) limited-service
branch in Amory, Corinth,  Pontotoc,  Grenada, Olive Branch, and West Point; one
(1) full-service branch each at Aberdeen, Batesville, Calhoun City, Coffeeville,
Guntown,  Hernando,  Iuka, Louisville,  New Albany, Okolona,  Saltillo,  Sardis,
Shannon, Verona, and Winona, Mississippi; one (1) limited-service branch each at
Plantersville, and Smithville, Mississippi and six (6) full-service branches and
one (1) limited-service branch in Tupelo, Mississippi.

The Registrant leases, on a long-term basis, five branch locations for
use in conducting banking activities. The aggregate annual rental for all leased
premises during the year ending December 31, 1997, did not exceed five percent
of the Bank's operating expenses.

It is anticipated that in the next five years, branch renovations and
construction will be completed at Hernando, Corinth and a new location
west of Tupelo, Mississippi. The other facilities owned or occupied
under lease by the Bank are considered by management to be adequate.

ITEM 3. LEGAL PROCEEDINGS

There were no material legal proceedings pending or threatened at December
31, 1997, which in the opinion of the Company could have a material adverse
effect upon the Company's business or financial position.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None during the fourth quarter of 1997.



                                    PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER
MATTERS

The information under the captions "Market Value of Stock by Quarters" on
page 25 of the Registrant's 1997 Annual Report is incorporated herein by
reference.

At March 20, 1998, the total number of shareholders of the Company's common
stock was 2,333.

The Registrant's common stock trades on the American Stock Exchange under
the symbol PHC.


ITEM 6. SELECTED FINANCIAL DATA

The information under the caption "Selected Financial Information" on Page
24 of the Registrant's 1997 Annual Report is incorporated herein by reference.

<PAGE>

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

The information on pages 26 through 37 of the Registrant's 1997 Annual
Report are incorporated herein by reference.


ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The report of independent auditors and consolidated financial statements
are included on pages 4 through 23 of the Registrant's 1997 Annual Report and
are incorporated herein by reference.

The information on Page 22 of the Registrant's 1997 Annual report
reflecting unaudited quarterly results of operations is incorporated herein by
reference.


ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
AND FINANCIAL DISCLOSURE

None


                                    PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

Directors and nominees of the Registrant appear under "Election of
Directors" on Pages 3 through 5 of the Company's definitive Proxy Statement,
dated March 23, 1998, which is incorporated herein by reference.

Information concerning executive officers of the Registrant and its subsidiary
appears on Page 6 under the caption "Executive Officers" of the Company's
definitive Proxy Statement, dated March 23, 1998, which is incorporated herein
by reference.



ITEM 11. EXECUTIVE COMPENSATION

The information appearing under "Summary Compensation Table-Annual
Compensation" on Pages 7 through 10 of the Company's definitive Proxy Statement,
dated March 23, 1998, is incorporated herein by reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT

The information appearing under "Principal Holders of Voting Security" on
Page 3 of the Company's definitive Proxy Statement, dated March 23, 1998, is
incorporated herein by reference.



ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information appearing under "Transactions with Management: on Page 13 of
the Company's definitive Proxy Statement, dated March 23, 1998, is incorporated
herein by reference.

<PAGE>

                                    PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

     (a) (1) and (2) and (c) The response to this portion of Item 14 is
          submitted as a separate section of this report.

         (3) Listing of Exhibits:
           (3) Articles of Incorporation and Bylaws of
               the Registrant are incorporated herein by
               reference to exhibits filed with the
               Registration Statement on Form S-14,
               File No. 2-21776.
                   
          (13) Annual Report to Shareholders for the
               year ended December 31, 1997
          
          (23) Consent of Independent Auditors

          (27) Financial Data Schedule 
      
      (b) No Form 8-K was filed during the quarter ended December
          31, 1997.

      (d) Financial Statement Schedules -- None.

























<PAGE>



SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed 
on its behalf by the undersigned, thereunto duly authorized.

THE PEOPLES HOLDING COMPANY

DATED: March 23, 1998                   By /s/ John W. Smith
- ----------------------                  -----------------------------
                                        John W. Smith, President & CEO

Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed by the following persons in the capacities and on
the date indicated.

John W. Smith,
President and Director
(Chief Executive Officer) .....          /s/ John W. Smith

Robert C. Leake,
Chairman of the Board and
Director ......................          /s/ Robert C. Leake

William M. Beasley, Director ..          /s/ William M. Beasley

George H. Booth, II, Director .          /s/ George H. Booth, II

Frank B. Brooks, Director .....          /s/ Frank B. Brooks

John M. Creekmore, Director ...          /s/ John M. Creekmore

Marshall H. Dickerson, Director          /s/ Marshall H. Dickerson

A. M. Edwards, Jr., Director ..          /s/ A. M. Edwards, Jr.

Eugene B. Gifford, Jr.,
Director ......................          /s/ Eugene B. Gifford, Jr.

C. Larry Michael, Director ....          /s/ C. Larry Michael

Jimmy S. Threldkeld, Director .          /s/ Jimmy S. Threldkeld

J. Heywood Washburn, Director .          /s/ J. Heywood Washburn

Robert H. Weaver, Director ....          /s/ Robert H. Weaver

J. Larry Young, Director ......          /s/ J. Larry Young



<PAGE>


Form 10-K--Item 14 (a) (1) and (2)

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY

LIST OF FINANCIAL STATEMENTS

The following consolidated financial statements and report of independent
auditors of The Peoples Holding Company and subsidiary included in the Annual
Report of the registrant to its shareholders for the year ended December 31,
1997, are incorporated by reference in Item 8.

                         Report of Independent Auditors

            Consolidated Balance Sheets--December 31, 1997 and 1996

                 Consolidated Statements of Income--Years ended
                       December 31, 1997, 1996, and 1995

          Consolidated Statements of Shareholders' Equity--Years ended
                        December 31, 1997, 1996 and 1995

         Consolidated Statements of Cash Flows--Years ended December 31,
                              1997, 1996 and 1995

         Notes to Consolidated Financial Statements--December 31, 1997


Schedules to the consolidated financial statements required by Article
9 of Regulation S-X are not required under the related instructions or are not
applicable and therefore, have been omitted.






















                                                            

<PAGE>



Exhibit
Number          Description                               Page
- ------          -----------                               ----

13          Annual Report to Shareholders ...............  18 

23          Consent of Independent Auditors .............  53

                                 




Financial Statements

Consolidated Balance Sheets
<TABLE>
<CAPTION>

                                                                                          December 31
                                                                                          -----------
                                                                                      1997            1996
                                                                                      ----            ----
<S>                                                                             <C>             <C>          
Assets
         Cash and due from banks .............................................  $  32,932,007   $  38,374,641
         Federal funds sold ..................................................      6,000,000       8,500,000
                                                                                    ---------       ---------
                                    Cash and Cash Equivalents ................     38,932,007      46,874,641

         Interest-bearing balances with banks ................................     14,972,568       1,824,031
         Securities held to maturity (market value - $60,555,766 and
                  $52,334,931 at December 31, 1997 and 1996, respectively) ...     59,893,375      52,051,251
         Securities available for sale (amortized cost - $187,836,120 and
                  $193,696,615 at December 31, 1997 and 1996, respectively) ..    188,738,354     194,058,997

         Loans
                  Commercial, financial, and agricultural ....................    120,411,789     111,686,473
                  Real estate - construction .................................     24,365,187      20,650,887
                  Real estate - mortgage .....................................    344,212,179     301,077,552
                  Consumer ...................................................    148,471,736     137,704,170
                  Unearned income ............................................     (9,515,511)     (8,366,577)
                                                                                   ----------      ---------- 
                                    Total Loans, Net of Unearned Income ......    627,945,380     562,752,505

                  Allowance for loan losses ..................................     (9,103,828)     (9,309,354)
                                                                                   ----------      ---------- 
                                    Net Loans ................................    618,841,552     553,443,151

         Premises and equipment, net .........................................     23,492,657      21,559,955
         Other assets ........................................................     26,184,367      23,277,326
                                                                                   ----------      ----------
                                    Total Assets .............................  $ 971,054,880   $ 893,089,352
                                                                                =============   =============

Liabilities and Shareholders' Equity

Liabilities
         Deposits
                  Noninterest-bearing ........................................  $ 120,828,654   $ 118,638,526
                  Interest-bearing ...........................................    714,085,531     654,203,482
                                                                                  -----------     -----------
                                    Total Deposits ...........................    834,914,185     772,842,008

         Treasury tax and loan note account ..................................      6,101,276       6,354,142
         Borrowings ..........................................................     18,454,080      11,174,638
         Other liabilities ...................................................     13,434,422      12,157,744
                                                                                  -----------     -----------
                                    Total Liabilities ........................    872,903,963     802,528,532

Shareholders' Equity
         Common stock, $5 par value, 5,859,47200  shares  authorized
                  and 5,859,472(1) shares issued and outstanding at
                  December 31, 1997 and 1996, respectively ...................     29,297,360      19,533,375
         Additional paid-in capital ..........................................     39,875,796      39,875,796
         Unrealized gains on securities available for sale, net of tax .......        565,708         227,214
         Retained earnings ...................................................     28,412,053      30,924,435
                                                                                  -----------     -----------
                                    Total Shareholders' Equity ...............     98,150,917      90,560,820
                                                                                  -----------     -----------
                                    Total Liabilities and Shareholders' Equity  $ 971,054,880   $ 893,089,352
                                                                                =============   =============
</TABLE>





(1)After  giving effect to the stock dividend  payable to shareholders of record
on January 1, 1998. See notes to consolidated financial statements.


<PAGE>

Consolidated Statements Of Income
<TABLE>
<CAPTION>

                                                                          Year Ended December 31
                                                                          ----------------------
                                                                    1997          1996           1995
                                                                    ----          ----           ----
<S>                                                            <C>            <C>           <C>         
Interest income
         Loans ..............................................  $ 55,650,248   $ 50,580,549  $ 49,321,837
         Securities:
                  Taxable ...................................    13,056,713     12,205,952    10,097,721
                  Tax-exempt ................................     2,951,042      2,764,782     2,580,554

         Other ..............................................       542,769        873,630     1,008,809
                                                                 ----------     ----------    ----------
                                    Total Interest Income ...    72,200,772     66,424,913    63,008,921

Interest expense
         Deposits ...........................................    30,539,899     27,747,241    25,234,441
         Borrowings .........................................     1,263,599        496,584       386,764
                                                                 ----------     ----------    ----------
                                    Total Interest Expense ..    31,803,498     28,243,825    25,621,205
                                                                 ----------     ----------    ----------
                                    Net Interest Income .....    40,397,274     38,181,088    37,387,716
Provision for loan losses ...................................     2,279,999      2,813,155     2,826,647
                                                                 ----------     ----------    ----------
                                    Net Interest Income After
                                    Provision For Loan Losses    38,117,275     35,367,933    34,561,069

Noninterest income
         Service charges on deposit accounts ................     6,767,810      6,564,831     6,357,181
         Fees and commissions ...............................     1,447,221      1,396,941     1,215,810
         Trust revenue ......................................       718,936        643,302       584,273
         Securities gains (losses) ..........................       (40,990)       110,278      (507,344)
         Other ..............................................     3,126,538      2,315,154     3,089,856
                                                                 ----------     ----------    ----------
                                    Total Noninterest Income     12,019,515     11,030,506    10,739,776

Noninterest expense
         Salaries and employee benefits .....................    19,533,212     18,218,221    18,055,318
         Net occupancy ......................................     2,599,021      2,269,122     2,178,314
         Equipment ..........................................     1,780,138      1,594,525     1,460,488
         Other ..............................................    11,096,352     10,748,255    10,472,018
                                                                 ----------     ----------    ----------
                                    Total Noninterest Expense    35,008,723     32,830,123    32,166,138
                                                                 ----------     ----------    ----------
Income before income taxes ..................................    15,128,067     13,568,316    13,134,707
Income taxes ................................................     4,487,831      4,052,064     3,930,797
                                                                 ----------     ----------    ----------
                                    Net Income ..............  $ 10,640,236   $  9,516,252  $  9,203,910
                                                               ============   ============  ============

Basic and diluted earnings per share ........................  $       1.82   $       1.62  $       1.57
                                                               ============   ============  ============
Weighted average shares outstanding .........................     5,859,472      5,859,472     5,859,472
                                                               ============   ============  ============

</TABLE>

See notes to consolidated financial statements.

<PAGE>


Consolidated Statements Of Shareholders' Equity
<TABLE>
<CAPTION>

                                                Common Stock        Additional    Unrealized
                                             ------------------      Paid-in       Gains and     Retained
                                             Shares      Amount      Capital       (Losses)      Earnings       Total
                                             ------      ------      -------       --------      --------       ----- 
<S>                                       <C>        <C>           <C>           <C>           <C>           <C>

Balance at January 1, 1995 .............  2,604,760  $ 13,023,800  $ 29,875,796  $(3,529,765)  $ 34,364,050  $ 73,733,881

                                                                                                                   
    Change in unrealized gains on
       securities available for sale,    
       net of tax ......................                                           4,699,027                    4,699,027
    Transfer of capital ................                             10,000,000                 (10,000,000)
    Net income for 1995 ................                                                          9,203,910     9,203,910
    Cash dividends -
                  $.46 per share .......                                                         (2,676,398)   (2,676,398)
                                         ----------    ----------    ----------   ----------     ----------    ---------- 
Balance at December 31, 1995 ...........  2,604,760    13,023,800    39,875,796    1,169,262     30,891,562    84,960,420
                    
                                                                                                                     

    Change in unrealized gains on
       securities available for sale,
       net of tax ......................                                            (942,048)                    (942,048)
    Net income for 1996 ................                                                          9,516,252     9,516,252
    Stock split effected in the form
       of a stock dividend .............  1,301,915     6,509,575                                (6,509,575)
    Payment of fractional
        shares for stock dividend ......                                                            (24,183)      (24,183)
    Cash dividends:
                  $.50 per share .......                                                         (2,949,621)   (2,949,621)
                                         ----------    ----------    ----------   ----------     ----------    ----------
Balance at December 31, 1996 ...........  3,906,675    19,533,375    39,875,796      227,214     30,924,435    90,560,820

                                                                                                      
    Change in unrealized gains on
       securities available for sale,
       net of tax ......................                                             338,494                      338,494
    Net income for 1997 ................                                                         10,640,236    10,640,236
    Stock split effected in the form
       of a stock dividend .............  1,952,797     9,763,985                                (9,763,985)
    Payment of fractional
         shares for stock dividend .....                                                            (28,892)      (28,892)
    Cash dividends:
                  $.57 per share .......                                                         (3,359,741)   (3,359,741)
                                         ----------    ----------    ----------   ----------     ----------    ---------- 
Balance at December 31, 1997 ...........  5,859,472  $ 29,297,360  $ 39,875,796  $   565,708    $28,412,053  $ 98,150,917
                                         ==========    ==========    ==========   ==========     ==========    ==========      

</TABLE>

<PAGE>


Consolidated Statements Of Cash Flows
<TABLE>
<CAPTION>

                                                                                                    Year Ended December 31
                                                                                      ---------------------------------------------
                                                                                            1997            1996            1995
                                                                                      -------------   -------------   -------------
<S>                                                                                   <C>             <C>             <C>          
Operating Activities
         Net income ................................................................  $  10,640,236   $   9,516,252   $   9,203,910
         Adjustments to reconcile net income to net cash
           provided by operating activities:
                           Provision for loan losses ...............................      2,279,999       2,813,155       2,826,647
                           Provision for depreciation and amortization .............      2,330,332       2,178,791       1,868,370
                           Net amortization of securities
                              premiums/discounts ...................................        341,872          70,807         131,421
                           Gain on sale of loans ...................................       (322,974)                       (585,304)
                           (Gains) losses on sales/calls of securities .............         40,990        (110,278)        507,344
                           Increase in other liabilities ...........................      1,276,678       1,677,659       1,192,858
                           Deferred income tax credits .............................       (243,132)       (179,376)       (459,499)
                           (Gains) losses on sales of premises and equipment .......        233,374         (16,222)        129,726
                           Increase in other assets ................................     (2,299,840)       (986,023)       (461,230)
                                                                                        -----------     -----------     ----------- 
                                    Net Cash Provided By Operating Activities ......     14,277,535      14,964,765      14,354,243
                                                                                        -----------     -----------     ----------- 
Investing Activities
         Net (increase) decrease in balances with other banks ......................    (13,148,537)      6,990,380      (8,625,862)
         Proceeds from sales of securities available for sale ......................     48,987,655      32,600,278      28,989,992
         Proceeds from maturities/calls of securities
                  held to maturity .................................................      4,244,691       2,996,556       2,495,029
         Proceeds from maturities/calls of securities
                  available for sale ...............................................     71,321,679      54,504,983      65,464,778
         Purchases of securities held to maturity ..................................    (12,552,000)     (9,424,079)     (5,270,000)
         Purchases of securities available for sale ................................   (114,366,516)   (114,018,090)    (89,190,035)
         Net increase in loans .....................................................   (101,773,280)    (43,981,837)    (36,849,924)
         Proceeds from sale of loans ...............................................     33,290,229                      12,690,078
         Proceeds from sales of premises and equipment .............................         61,745         122,049         169,850
         Purchases of premises and equipment .......................................     (3,995,955)     (2,937,264)     (5,119,632)
                                                                                        -----------     -----------     -----------
                                    Net Cash Used In Investing Activities ..........    (87,930,289)    (73,147,024)    (35,245,726)
                                                                                        -----------     -----------     -----------
Financing Activities
         Net increase (decrease) in noninterest-bearing deposits ...................      2,190,128       1,743,607      (1,816,953)
         Net increase in interest-bearing deposits .................................     59,882,049      31,553,102      45,082,543
         Net increase (decrease) in treasury tax and loan note account .............       (252,866)      3,953,647        (714,688)
         Net increase (decrease) in borrowings .....................................      7,279,442       6,861,529        (337,379)
         Cash dividends paid .......................................................     (3,359,741)     (2,949,621)     (2,676,398)
         Cash paid on fractional shares for stock dividend .........................        (28,892)        (24,183)
                                                                                        -----------     -----------     -----------
                                    Net Cash Provided By Financing Activities ......     65,710,120      41,138,081      39,537,125
                                                                                        -----------     -----------     -----------
                                    Increase (Decrease) In Cash and Cash Equivalents     (7,942,634)    (17,044,178)     18,645,642
Cash and Cash Equivalents at Beginning of Year .....................................     46,874,641      63,918,819      45,273,177
                                                                                        -----------     -----------     -----------
                                    Cash and Cash Equivalents at End of Year .......  $  38,932,007   $  46,874,641   $  63,918,819
                                                                                      =============   =============   =============
Non-Cash Transactions
         Transfer of loans to other real estate ....................................  $   1,127,625   $   1,224,148   $   2,284,916
                                                                                      =============   =============   =============

</TABLE>

See notes to consolidated financial statements.

<PAGE>


Notes To Consolidated Financial Statements December 31, 1997

Note A - Significant Accounting Policies

The  Peoples  Holding  Company  (the  Company)  is a one-bank  holding  company,
offering a  diversified  range of  banking  services  to retail  and  commercial
customers,  primarily  in North  Mississippi,  through The Peoples  Bank & Trust
Company (the Bank). The accounting and reporting policies of the Company conform
to generally  accepted  accounting  principles and general  practices within the
financial services industry.

Principles of Consolidation:  The consolidated  financial statements include the
accounts  of  the  Company  and  its  wholly-owned  subsidiary,  the  Bank.  All
significant  intercompany  balances and transactions  have been eliminated.  The
Company carries its investment in subsidiary at its equity in the underlying net
assets.

Use of Estimates:  The  preparation of financial  statements in conformity  with
generally accepted  accounting  principles requires management to make estimates
and assumptions that affect the amounts reported in the financial statements and
accompanying notes.  Actual results could differ from those estimates.

Securities:  Securities  are  classified as held to maturity  when  purchased if
management  has the  positive  intent  and  ability  to hold the  securities  to
maturity.  Held-to-maturity  securities are stated at amortized cost. Securities
not  classified  as held to maturity or trading are  classified as available for
sale.   Available-for-sale  securities  are  stated  at  fair  value,  with  the
unrealized  gains and losses,  net of tax,  reported as a separate  component of
shareholders' equity.

The amortized cost of securities classified as held to maturity or available for
sale is adjusted for  amortization of premiums and accretion of discounts.  Such
amortization  is included  in interest  income  from  securities.  Interest  and
dividends are included in interest  income from  securities.  Realized gains and
losses,  as well as declines  in value  judged to be other than  temporary,  are
included in net securities gains (losses).  The cost of securities sold is based
on the specific identification method.

     Revenue  Recognition:   Interest  on  loans  is  accrued  and  credited  to
operations based upon the principal amount outstanding.  Generally,  the accrual
of income is  discontinued  when the full collection of principal or interest is
in doubt, or when the payment of principal or interest has become  contractually
90 days past due unless the  obligation  is both well secured and in the process
of collection.  The Company  recognizes loan  origination and commitment fees in
the period the loan or  commitment  is granted to reflect  reimbursement  of the
related costs  associated with  originating  those loans and  commitments.  This
method is not materially  different from the results which would be obtained had
the Company implemented  Statement of Financial  Accounting Standards (SFAS) No.
91, "Accounting for Non-refundable Fees and Costs Associated with Originating or
Acquiring Loans and Initial Direct Costs of Leases."

Allowance for Loan Losses: The allowance for loan losses is established  through
provisions for loan losses charged  against income.  Loans deemed  uncollectible
are charged against the allowance for loan losses, and any subsequent recoveries
are credited to the allowance.

The  allowance  for loan  losses  related  to  loans  that  are  identified  for
evaluation  in  accordance  with SFAS No.  114,  "Accounting  by  Creditors  for
Impairment  of a Loan,"  which  was  amended  by SFAS No.  118,  "Accounting  by
Creditors for Impairment of a Loan - Income  Recognition  and  Disclosures,"  is
based on discounted cash flows using the loan's initial effective  interest rate
or fair value of the  collateral  for certain  collateral-dependent  loans.  The
allowance  for  loan  losses  is  maintained  at a level  believed  adequate  by
management  to  absorb  inherent  losses  in the  loan  portfolio.  Management's
determination of the allowance is based on an evaluation of the portfolio,  past
experience,  current economic conditions, volume, growth, and composition of the
loan  portfolio,  and other  relevant  factors.  This  evaluation  is inherently
subjective,  as it  requires  material  estimates  that  may be  susceptible  to
significant change.

Premises  and  Equipment:  Premises  and  equipment  are  stated  at  cost  less
accumulated depreciation and amortization. Depreciation is computed primarily by
use  of  the  straight-line  method  for  furniture,  fixtures,  equipment,  and
premises.  Leasehold improvements are amortized over the period of the leases or
the estimated useful lives of the improvements, whichever is shorter.



<PAGE>


Other Real  Estate:  Other real estate of $774,265  and $622,406 at December 31,
1997 and 1996,  respectively,  is  included  in other  assets  and  consists  of
properties acquired through a foreclosure  proceeding or acceptance of a deed in
lieu of foreclosure.  These  properties are carried at the lower of cost or fair
market value based on  appraised  value less  estimated  selling  costs.  Losses
arising from the acquisition of properties are charged against the allowance for
loan losses.  The net cost of holding  other real estate and losses on the sale
of  properties  totaled  $150,050,  $409,590,  and $95,267 for the years  ending
December 31, 1997, 1996, and 1995, respectively.

Unamortized  Cost in  Excess of Fair  Value of Net  Assets  Acquired:  Goodwill,
included in other assets, represents unamortized cost in excess of fair value of
net assets acquired and is being amortized on the  straight-line  method over 13
to 15 years.  Goodwill was  $5,885,806  and  $4,250,139 at December 31, 1997 and
1996,  respectively.  Total  amortization of intangible  assets was $562,198 for
year ending  December 31, 1997, and $583,817 for years ending  December 31, 1996
and 1995, respectively.

Mortgage Servicing Rights: Beginning in 1996, the Company adopted the provisions
of SFAS No. 122, "Accounting for Mortgage Servicing Rights, an Amendment of FASB
Statement No. 65." SFAS No. 122 requires  capitalization of purchased as well as
internally  originated  mortgage servicing rights based on the fair value of the
mortgage  servicing rights relative to the loan as a whole.  Mortgage  servicing
rights are  amortized in  proportion  to, and over the period of  estimated  net
servicing income. SFAS No. 122 was amended by SFAS No. 125, mentioned below. The
fair value of mortgage  servicing  rights is determined  using  assumptions that
market  participants  would  use in  estimating  future  net  servicing  income.
Mortgage   servicing   rights  are  stratified  by  loan  type   (government  or
conventional)  and  interest  rate for  purposes of  measuring  impairment  on a
quarterly  basis.  An  impairment  loss is recognized to the extent by which the
unamortized  capitalized  mortgage servicing rights for each stratum exceeds the
current fair value.

Other Accounting  Pronouncements:  During the first quarter of 1996, the Company
adopted  the  provisions  of SFAS No. 121,  "Accounting  for the  Impairment  of
Long-Lived  Assets and for Long-Lived  Assets to Be Disposed Of," which requires
impairment  losses to be recorded on long-lived  assets used in operations  when
indicators of impairment are present and the  undiscounted  cash flows estimated
to be generated by those assets are less than the assets' carrying amount.  SFAS
No. 121 also addresses the accounting for long-lived assets that are expected to
be disposed of.

In June 1996, the Financial  Accounting  Standards  Board (FASB) issued SFAS No.
125,   "Accounting   for  Transfers  and  Servicing  of  Financial   Assets  and
Extinguishments  of  Liabilities,"  which  provides new accounting and reporting
standards  for sales,  securitization,  and servicing of  receivables  and other
financial  assets and  extinguishments  of  liabilities.  The  provisions of the
Statement are to be applied to  transactions  occurring after December 31, 1996,
even for  transfers  of assets  pursuant  to  securitization  transactions  that
previously  were  established.  The  adoption of this  Statement  did not have a
material effect on the Company's  consolidated financial condition or results of
operations.

In June 1997, the FASB issued SFAS No. 130,  "Reporting  Comprehensive  Income,"
which  establishes  standards  for the  reporting  and display of  comprehensive
income and its components in a full set of general purpose financial statements.
The Statement was developed in response to financial  statement  users' concerns
about the increasing number of items that bypass the income  statement,  such as
changes in value of  available-for-sale  securities,  and the effort required to
analyze  them.  Because this  Statement  addresses  how  supplemental  financial
information is disclosed in annual and interim  reports,  the adoption will have
no material impact on the consolidated  financial statements.  SFAS No. 130 will
become effective in 1998.

In June 1997,  the FASB issued SFAS No. 131,  "Disclosures  about Segments of an
Enterprise  and  Related  Information,"  which  establishes  standards  for  the
reporting of financial information from operating segments, using the management
approach,  in annual and interim financial  statements.  This Statement requires
that  financial  information  be  reported  on the  basis  that  it is  reported
internally  for  evaluating  segment  performance  and  deciding how to allocate
resources  to  segments.  Because  this  Statement  addresses  how  supplemental
financial  information is disclosed in annual and interim reports,  the adoption
will have no material impact on the consolidated financial statements.  SFAS No.
131 will become effective in 1998.

Income Taxes:  Income taxes are accounted for under the liability method.  Under
this  method,  deferred  tax  assets and  liabilities  are  determined  based on
differences  between financial reporting and tax bases of assets and liabilities
and are  measured  using the  enacted  tax rates and laws that will be in effect
when the differences are expected to reverse.

<PAGE>


The Company and its subsidiary  file a  consolidated  federal income tax return.
The Bank provides for income taxes on a separate-return  basis and remits to the
Company amounts determined to be currently payable.

Earnings Per Share:  In February 1997,  the FASB issued SFAS No. 128,  "Earnings
Per Share."  Statement No. 128 simplifies the  calculation of earnings per share
(EPS)  standards,  and is effective for both interim and annual  periods  ending
after  December  15, 1997.  Earnings per share is based on the weighted  average
number of shares  outstanding  during each year adjusted  retroactively  for all
stock dividends.  In December 1997, the Company  declared a three-for-two  stock
split effected in the form of a fifty percent stock dividend to  shareholders of
record on January 1,  1998.  Previously  reported  per share  amounts  have been
restated for this stock dividend. All earnings per share amounts for all periods
presented have been restated to conform to SFAS No. 128 requirements.

Statements of Cash Flows:  Cash equivalents  include cash and due from banks and
federal funds sold. Generally,  federal funds are purchased and sold for one-day
periods.  During 1997,  1996, and 1995, cash paid for interest was  $31,348,894,
$27,950,528,  and $24,254,488,  respectively.  During 1997, 1996, and 1995, cash
paid for income taxes was $5,090,739, $3,244,535, and $4,455,448, respectively.

Reclassifications: Certain reclassifications have been made to the 1996 and 1995
consolidated financial statements to conform with the 1997 presentation.

Note B - Acquisitions

Effective  October 1997,  the Company  purchased  approximately  $11,036,000  of
selected  assets and assumed  approximately  $15,232,000 of deposit  liabilities
from one branch office of Magnolia  Federal Bank for Savings located in Grenada,
Mississippi.  Goodwill of  approximately  $2,123,000  was recorded in connection
with this acquisition.

Note C - Disclosures About Fair Value of Financial Instruments

The following  methods and  assumptions  were used to estimate the fair value of
each class of financial instruments for which it is practicable to estimate that
value:

Cash And Due From  Banks:  The  carrying  amount  reported  in the  consolidated
balance sheet for cash and due from banks approximates fair value.

Federal  Funds Sold:  The  carrying  amount  reported  in the  consolidated
balance sheet for federal funds sold approximates fair value.

Interest-Bearing  Balances  With  Banks:  The  carrying  amount  reported in the
consolidated balance sheet for interest-bearing balances with banks approximates
fair value.

Securities:  Fair values for securities are based on quoted market prices, where
available.  If quoted market prices are not available,  fair values are based on
quoted market prices of comparable instruments.

Loans: For variable-rate  loans that reprice  frequently and with no significant
change in credit risk, fair values are based on carrying values. Fixed-rate loan
fair values, including mortgages,  commercial,  agricultural, and consumer loans
are  estimated  using a discounted  cash flow analysis  based on interest  rates
currently  being  offered for loans with  similar  terms to borrowers of similar
credit quality.

Deposit  Liabilities:  The fair  values  disclosed  for  demand  deposits,  both
interest-bearing  and  noninterest-bearing,  are,  by  definition,  equal to the
amount payable on demand at the reporting  date. The fair values of certificates
of deposit and individual  retirement  accounts are estimated using a discounted
cash flow based on  currently  effective  interest  rates for  similar  types of
accounts.

Treasury Tax And Loan Note Account:  The carrying  amounts  reported in the
consolidated balance sheet approximate the fair value.

Borrowings:  The fair value was determined by discounting the cash flow using
the current market rate.

Off-Balance  Sheet:  The fair value was determined by replacing the current rate
with a market  rate and  applying  that to the  standby  letters  of credit  and
commitments.



<PAGE>

<TABLE>
<CAPTION>

                                                                 December 31
                                     ----------------------------------------------------------------- 
                                                    1997                              1996
                                     ------------------------------    -------------------------------
                                         Carrying          Fair            Carrying          Fair
                                          Amount           Value            Amount           Value
                                     -------------    -------------    -------------     -------------
<S>                                  <C>              <C>              <C>               <C>     
Financial assets
 Cash and due from banks ..........  $  32,932,007    $  32,932,007    $  38,374,641     $  38,374,641
 Federal funds sold ...............      6,000,000        6,000,000        8,500,000         8,500,000
 Interest-bearing balances
          with banks ..............     14,972,568       14,972,568        1,824,031         1,824,031
 Securities .......................    248,631,729      249,294,120      246,110,248       246,393,928
 Loans net of unearned income .....    627,945,380      629,981,000      562,752,505       565,252,000
          Allowance for loan losses     (9,103,828)      (9,103,828)      (9,309,354)       (9,309,354)
                                       -----------      -----------      -----------       -----------
 Net loans ........................    618,841,552      620,877,172      553,443,151       555,942,646

Financial liabilities
 Deposits .........................    834,914,185      834,438,185      772,842,008       771,759,484
 Treasury tax and loan note account      6,101,276        6,101,276        6,354,142         6,354,142
 Borrowings .......................     18,454,080       18,447,000       11,174,638        10,927,000

Off-balance sheet
 Standby letters of credit ........     11,703,017       11,715,738        9,450,429         9,165,903
 Commitments to extend credit .....    162,751,474      164,556,994      127,257,000       127,918,790

</TABLE>

Note D - Restrictions on Cash and Due From Banks

The Bank is required  to  maintain  average  reserve  balances  with the Federal
Reserve Bank.  The average  amount of those balances for the year ended December
31, 1997, was approximately $12,953,000.

Note E - Securities

The amortized  cost and estimated  market values of securities  held to maturity
and available for sale at December 31, 1997, are as follows:

<TABLE>
<CAPTION>
                                                         Securities Held to Maturity
                                     ------------------------------------------------------------------
                                       Amortized     Gross Unrealized   Gross Unrealized    Estimated
                                         Cost              Gains            Losses        Market Values
                                     -------------   ----------------  ----------------- --------------
<S>                                  <C>              <C>              <C>               <C>  
Obligations of states and
         political subdivisions..... $  59,893,375    $     985,552    $    (323,161)    $  60,555,766
                                     =============    =============    =============     =============

                                                         Securities Available For Sale
                                     ------------------------------------------------------------------
                                       Amortized    Gross Unrealized    Gross Unrealized    Estimated
                                         Cost             Gains             Losses        Market Values
                                     -------------  ----------------   ----------------- --------------
U.S. Treasury securities ........... $  70,634,451    $     351,741    $     (11,134)    $  70,975,058
Obligations of other U.S. Government
         agencies and corporations .    40,049,109          116,328          (35,969)       40,129,468
Mortgage-backed securities .........    74,265,395          572,156          (90,888)       74,746,663
Preferred stock ....................     2,887,165                                           2,887,165
                                       -----------      -----------      -----------       -----------
                                     $ 187,836,120    $   1,040,225    $    (137,991)    $ 188,738,354
                                     =============    =============    =============     =============
</TABLE>

<PAGE>


The amortized  cost and estimated  market values of securities  held to maturity
and available for sale at December 31, 1996, are as follows:

<TABLE>
<CAPTION>
                                                         Securities Held to Maturity
                                     ------------------------------------------------------------------
                                       Amortized    Gross Unrealized    Gross Unrealized    Estimated
                                         Cost             Gains             Losses        Market Values
                                     -------------  ----------------   ----------------- --------------
<S>                                  <C>              <C>              <C>               <C> 
Obligations of states and
         political subdivisions..... $  52,051,251    $     699,365    $    (415,685)    $  52,334,931
                                     =============    =============    =============     =============

                                                         Securities Available For Sale
                                     ------------------------------------------------------------------
                                       Amortized    Gross Unrealized    Gross Unrealized    Estimated
                                         Cost             Gains             Losses        Market Values
                                     -------------  ----------------   ----------------- --------------
U.S. Treasury securities ........... $  77,953,440    $     171,339    $    (138,917)    $  77,985,862
Obligations of other U.S. Government
         agencies and corporations .    47,133,089          153,717         (146,837)       47,139,969
Mortgage-backed securities .........    65,887,321          609,182         (286,102)       66,210,401
Preferred stock ....................     2,722,765                                           2,722,765
                                       -----------      -----------      -----------       -----------
                                     $ 193,696,615    $     934,238    $    (571,856)    $ 194,058,997
                                     =============    =============    =============     =============
</TABLE>

The amortized cost and estimated market value of securities held to maturity and
available  for sale at December 31, 1997,  by  contractual  maturity,  are shown
below.  Expected  maturities  will differ from  contractual  maturities  because
borrowers may have the right to call or prepay  obligations with or without call
or prepayment penalties.


                                                              Estimated
                                             Amortized          Market
Securities Held to Maturity                    Cost             Value
- ---------------------------               -------------    ------------- 
Due in one year or less ................. $   3,071,018    $   3,097,127
Due after one year through five years ...    11,448,418       11,650,701
Due after five years through ten years ..    33,555,847       33,996,337
Due after ten years .....................    11,818,092       11,811,601
                                            -----------      ----------- 
                                          $  59,893,375    $  60,555,766
                                          =============    =============

                                                              Estimated
                                             Amortized          Market
Securities Available for Sale                  Cost             Value
- -----------------------------             -------------    -------------
Due in one year or less ................. $   7,490,121    $   7,467,343
Due after one year through five years ...    88,848,180       89,263,059
Due after five years through ten years ..    14,345,259       14,374,124
                                            -----------      -----------
                                            110,683,560      111,104,526
Mortgage-backed securities ..............    74,265,395       74,746,663
Preferred stock .........................     2,887,165        2,887,165
                                            -----------      -----------
                                          $ 187,836,120    $ 188,738,354
                                          =============    =============    



<PAGE>


At  December  31,  1997 and  1996,  securities  with an  amortized  cost of
approximately  $157,285,000  and  $140,895,000,  respectively,  were  pledged to
secure government, public, and trust deposits.

Note F - Deposits

Deposit accounts are summarized as follows:
                                                    December 31
                                            -------------------------- 
                                                1997          1996
                                            --------------------------
Noninterest-bearing ......................  $120,828,654  $118,638,526
Interest-bearing DDA .....................    70,907,118    50,313,113
Savings accounts .........................    44,770,644    43,798,995
Money Market accounts ....................   139,583,898   141,138,850
Certificates of deposit exceeding $100,000   106,952,104    89,435,562
Other time deposits ......................   351,871,767   329,516,962
                                             -----------   -----------
         Total ...........................  $834,914,185  $772,842,008
                                            ============  ============


At December 31, 1997, the approximate  scheduled maturities of time deposits are
as follows:

                                          (In Thousands)
         1998 ............................ $   361,345
         1999 ............................      54,132
         2000 ............................      24,617
         2001 ............................      13,672
         2002 and thereafter .............       5,058
                                             ---------
         Total ........................... $   458,824
                                           ===========

Note G - Borrowings

Borrowings  primarily  consist of balances  due to the Federal Home Loan Bank of
$18,451,547 and $11,168,601 at December 31, 1997 and 1996, respectively.

During 1997, the Company obtained the following advances,  totaling  $9,400,000,
with corresponding  interest rates and maturity dates from the Federal Home Loan
Bank. All advances are secured by one-to-four  family first  mortgages  equal to
the amount of outstanding aggregate advances.

         Advance Amount      Interest Rate       Maturity Date 
         --------------      -------------      ----------------
          $ 5,000,000            6.44%          February 1, 2007 
              400,000            6.44%            August 3, 2009 
              500,000            6.34%          November 1, 2007
            3,500,000            6.46%           January 1, 2018
           ----------
          $ 9,400,000
          =========== 

During 1996,  the Company  obtained two advances from the Federal Home Loan Bank
totaling  $8,092,000.  These  advances  were  $3,092,000  and  $5,000,000,  with
interest rates of 6.41% and 6.20%, respectively.  Maturity dates are May 1, 2006
and November 8, 2001, respectively.

Future minimum  payments,  by year and in the aggregate,  related to the Federal
Home Loan Bank  advances  with initial or  remaining  terms of one year or more,
consisted of the following at December 31, 1997:

         1998 ......................... $  2,347,965
         1999 .........................    2,169,150
         2000 .........................    1,419,618
         2001 .........................    4,334,363
         2002 .........................    3,460,751
         Thereafter ...................    4,719,700
                                         -----------
         Total ........................ $ 18,451,547
                                        ============

<PAGE>


Note H - Loans to Related Parties

Certain Bank executive officers and directors and their associates are customers
of  and  have  other  transactions  with  the  Bank.  Related  party  loans  and
commitments are made on substantially the same terms,  including  interest rates
and collateral, as those prevailing at the time for comparable transactions with
unrelated persons and do not involve more than a normal risk of  collectibility.
The aggregate  dollar  amount of these loans was  $2,806,735  and  $4,362,612 at
December 31, 1997 and 1996,  respectively.  During 1997, $2,486,325 of new loans
were made and payments  received  totaled  $4,042,202.  Total deposits for these
related parties at December 31, 1997, were approximately $1,795,000.

Note I - Allowance for Loan Losses

Changes in the allowance for loan losses were as follows:

<TABLE>
<CAPTION>
                                                            Year Ended December 31
                                                -----------------------------------------  
                                                     1997           1996           1995
                                                ------------   ------------   -----------
<S>                                             <C>            <C>            <C>        
Balance at beginning of year .................. $ 9,309,354    $ 8,815,130    $ 8,182,801
Charge-offs ...................................  (3,043,631)    (2,592,719)    (2,438,312)
Recoveries ....................................     558,106        273,788        243,994
                                                 ----------     ----------     ----------
         Net Charge-offs ......................  (2,485,525)    (2,318,931)    (2,194,318)
Provision for loan losses .....................   2,279,999      2,813,155      2,826,647
                                                 ----------     ----------     ----------
                         Balance at End of Year $ 9,103,828    $ 9,309,354    $ 8,815,130
                                                ===========    ===========    =========== 
</TABLE>

Impaired loans recognized in conformity with SFAS No. 114, as amended by 
SFAS No. 118, were as follows:

<TABLE>
<CAPTION>
                                                            Year Ended December 31
                                                -----------------------------------------
                                                     1997           1996           1995
                                                -----------    -----------    -----------
<S>                                             <C>            <C>            <C>  
Impaired loans with a related
   allowance for loan losses .................. $ 2,486,432    $ 2,945,766    $ 1,545,960
Impaired loans without a specific
   allowance for loan losses ..................     890,779      1,057,699      1,328,209
                                                  ---------      ---------      --------- 
Total impaired loans .......................... $ 3,377,211    $ 4,003,465    $ 2,874,169
                                                ===========    ===========    ===========  
Specific allowance for loan losses
   for impaired loans ......................... $   778,298    $   733,660    $   572,281
Average recorded investment in impaired loans . $ 3,690,000    $ 3,439,000    $ 2,500,000

Interest income recognized using the
   accrual basis of income recognition ........ $   236,676    $   335,785    $   159,104
Interest income recognized using the
   cash basis of income recognition ...........      18,633         70,108         44,233
                                                  ---------      ---------      ---------
         Total interest income recognized
         on impaired loans .................... $   255,309    $   405,893    $   203,337
                                                ===========    ===========    ===========  
</TABLE>

<PAGE>


Note J - Nonaccrual and Past Due Loans

Nonaccrual and past due loans were as follows:
                                                            December 31
                                                 ----------------------------
                                                      1997            1996
                                                 ------------    ------------
Nonaccrual loans outstanding ................... $  1,070,380    $  1,654,650
Accruing loans past due 90 days
   or more outstanding .........................    3,466,099       2,747,244

At December 31, 1997 and 1996, there were no significant commitments to lend any
of these debtors additional funds.

Note K - Premises and Equipment

Premises and equipment accounts are summarized as follows:

                                                            December 31
                                                 ---------------------------- 
                                                      1997            1996
                                                 ------------    ------------
    Land ....................................... $  5,185,199    $  3,801,414
    Premises ...................................   19,422,698      18,641,997
    Equipment, furniture, and fixtures .........   13,879,871      13,220,979
    Construction in progress ...................    1,009,488         842,360
                                                  -----------     ----------- 
                                                   39,497,256      36,506,750
    Accumulated depreciation and amortization ..  (16,004,599)    (14,946,795)
                                                  -----------     -----------
                                                 $ 23,492,657    $ 21,559,955
                                                 ============    ============ 
    Depreciation expense ....................... $  1,768,134    $  1,594,525
                                                 ============    ============

Note L - Income Taxes

Deferred income taxes, included in other assets,  reflect the net tax effects of
temporary differences between the carrying amounts of assets and liabilities for
financial  reporting  purposes and the amounts used for income tax purposes.  No
valuation allowance was recognized as the deferred tax assets were determined to
be  realizable in future years.  This  determination  was based on the CompanyOs
earnings  history  with no  basis  for  believing  future  performance  will not
continue to follow the same  pattern.  Significant  components  of the Company's
deferred tax assets and  liabilities  as of December  31, 1997 and 1996,  are as
follows:
                                                      (In Thousands)
                                                 ----------------------
                                                    1997         1996
                                                 ----------------------
    Deferred tax assets
       Allowance for loan losses ............... $   3,396    $   3,474
       Deferred compensation ...................     1,298        1,181
       Other ...................................       267          203
                                                    ------       ------
          Total deferred tax assets ............     4,961        4,858
                                                    ------       ------
    Deferred tax liabilities
       Depreciation ............................     1,245        1,244
       Net unrealized gains on securities    
          available for sale ...................       337          135
       Other ...................................       793          934
                                                    ------       ------
          Total deferred tax liabilities .......     2,375        2,313
                                                    ------       ------ 
          Net deferred tax assets at end of year $   2,586    $   2,545
                                                 =========    =========     



<PAGE>


Significant  components  of the  provision  for income  taxes  (credits)  are as
follows:


                                   1997           1996           1995
                              -----------    -----------    ----------- 
  Current
     Federal ................ $ 4,311,449    $ 3,902,276    $ 3,981,791
     State ..................     419,514        329,164        408,505
                               ----------     ----------     ----------
                                4,730,963      4,231,440      4,390,296
                               ----------     ----------     ----------
  Deferred
     Federal ................    (210,541)      (155,331)      (397,904)
     State ..................     (32,591)       (24,045)       (61,595)
                               ----------     ----------     ---------- 
                                 (243,132)      (179,376)      (459,499)
                               ----------     ----------     ---------- 
                              $ 4,487,831    $ 4,052,064    $ 3,930,797
                              ===========    ===========    ===========

The  reconciliation  of income  taxes  (credits)  computed at the United  States
federal statutory tax rates to the provision for income taxes is:

<TABLE>
<CAPTION>
                                                   1997                       1996                      1995
                                        ------------------------   -----------------------   -----------------------  
<S>                                     <C>               <C>      <C>              <C>      <C>              <C>  
Tax at U.S. statutory rate ............ $ 5,294,823       35.0%    $ 4,748,911      35.0%    $ 4,597,147      35.0%
   Tax-exempt interest income .........  (1,200,501)      (7.9%)    (1,046,562)     (7.7%)      (965,064)     (7.3%)
   State income tax, net of federal
      deduction .......................     251,500        1.7%        198,327       1.5%        225,492       1.7%
   Amortization of intangible assets ..      57,990        0.4%         70,996       0.5%         70,146       0.5%
   Dividends received deduction .......     (11,297)      (0.1%)       (15,941)     (0.1%)       (23,152)     (0.2%)
   Other items - net ..................      95,316        0.6%         96,333       0.7%         26,228       0.2%
                                         ----------      ------     ----------     ------     ----------     ------  
                                        $ 4,487,831       29.7%    $ 4,052,064      29.9%    $ 3,930,797      29.9%
                                        ===========      ======    ===========     ======    ===========     ======
</TABLE>

Income  taxes  provided  on  gains  (losses)  on the  sales of  securities  were
approximately  $(14,000),  $37,000,  and $(189,000) for the years ended December
31, 1997, 1996, and 1995, respectively.

Note M - Restrictions on Bank Dividends, Loans, or Advances

Certain  restrictions  exist regarding the ability of the Bank to transfer funds
to the Company in the form of cash dividends,  loans, or advances.  The approval
of the Mississippi  Department of Banking and Consumer Finance is required prior
to the Bank paying  dividends,  which are limited to earned surplus in excess of
three times the Bank's  capital stock.  At December 31, 1997,  the  unrestricted
surplus was approximately $82,090,000.

Federal  Reserve  regulations  also  limit the  amount  the Bank may loan to the
Company  unless  such loans are  collateralized  by  specified  obligations.  At
December 31, 1997,  the maximum  amount  available for transfer from the Bank to
the Company in the form of loans was 11% of consolidated net assets.  There were
no loans outstanding from the Bank to the Company at December 31, 1997.

Note N - Employee Benefit Plans

The Company and its Bank sponsor a defined benefit noncontributory pension plan,
The Peoples Bank & Trust Company  Amended and Restated  Pension Plan (the Plan),
generally covering all full-time employees  completing a minimum of one thousand
hours  of  service  during a twelve  month  period.  The plan is not open to new
participants  after  December  31,  1996.  Effective  August 1,  1996,  an early
retirement window was implemented.  Effective  December 31, 1996, future benefit
accruals  were  eliminated,  and the benefits  were frozen as of that date.  The
curtailment and early retirement  window were accounted for under the provisions
of SFAS No. 88,  "Employers'  Accounting for  Settlements  and  Curtailments  of
Defined  Benefit  Pension  Plans  and  for  Termination  Benefits."  The  normal
retirement  benefit,  one-twelfth of which is payable  monthly for life with 120
payments  guaranteed,  is determined as the sum of (A) 1.4% of average earnings,
plus (B) 0.6% of average earnings in excess of covered  compensation,  times (C)
years of service at retirement limited to 25.

The  Company's  funding  policy is to  contribute  annually an amount that is at
least  equal  to the  minimum  amount  determined  by  consulting  actuaries  in
accordance with the Employee Retirement Income Security Act of 1974.

<PAGE>


     There were  significant  matters  affecting  comparability  of net periodic
pension cost and other  information  for the year ended  December 31, 1996.  The
SFAS No. 88 cost for the early retirement  window was $451,871.  The curtailment
reduced  the  projected  benefit  obligation  by  $3,538,619.  All  unrecognized
gain/loss,  transition assets, and prior service cost were recognized.  The SFAS
No. 88 impact for the curtailment was an increase to income of $728,762.

The following  table sets forth the Plan's funded status and amounts  recognized
in the  Company's  consolidated  balance  sheets,  as  determined  by consulting
actuaries:

<TABLE>
<CAPTION>
                                                                          December 31
                                                                -----------------------------   
                                                                      1997           1996
                                                                -------------   -------------
<S>                                                             <C>             <C> 
   Actuarial present value of accumulated
      benefits, all of which are vested at
      December 31, 1997 and 1996 .............................. $(11,236,839)   $ (9,600,413)
                                                                ============    ============

   Plan assets at fair value .................................. $ 12,095,863    $ 10,946,421
   Projected benefit obligation ...............................  (11,236,839)     (9,600,413)
                                                                 -----------     -----------
      Plan assets in excess of projected benefit obligation ...      859,024       1,346,008
   Prior service cost not yet recognized in net periodic cost .      349,600
   Unrecognized net loss from past experience
      different from that assumed .............................      177,870
                                                                 -----------     -----------    
   Prepaid pension cost ....................................... $  1,386,494    $  1,346,008
                                                                ============    ============
</TABLE>

Net pension expense (income),  as determined by consulting  actuaries,  included
the following components:

<TABLE>
<CAPTION>
                                                             Year Ended December 31
                                                  -----------------------------------------
                                                      1997           1996           1995
                                                  -----------    -----------    ----------- 
<S>                                               <C>            <C>            <C>        
Service costs-D benefits earned during the year . $              $   543,211    $   440,232
Interest cost on projected benefit obligation ...     788,562        917,668        794,954
Actual return on plan assets ....................  (1,669,291)      (401,706)    (1,696,670)
Net amortization and deferral ...................     840,243       (440,174)     1,093,212
                                                   ----------     ----------     ----------
Net pension expense(income) ..................... $   (40,486)   $   618,999    $   631,728
                                                  ===========    ===========    ===========
</TABLE>

     The  weighted  average  discount  rate  and  rate  of  increase  in  future
compensation  levels used in  determining  the  actuarial  present  value of the
projected  benefit  obligation were 7.5% and 5.0%,  respectively at December 31,
1997,  and 8.0% and 5.0%,  respectively  at  December  31,  1996.  The  expected
long-term rate of return on investments was 8.0% for 1997 and 9.25% for 1996 and
1995.  Plan  assets  consist  mainly of U. S.  Treasury  obligations  and equity
securities.  The actual return was 17.5%, 5.6%, and 20.8% for years ending 1997,
1996, and 1995, respectively.

Effective January 1, 1997, the Company adopted two defined contribution plans: a
money purchase  pension plan and a 401(k) plan. The money purchase  pension plan
is a  noncontributory  pension plan. The Company  contributes 5% of compensation
for each participant  annually into this plan. The Company contributed  $650,976
to the money  purchase  pension plan in 1997.  The 401(k) plan is a contributory
plan.  Employees may contribute up to 10% of pre-tax earnings into this plan. In
addition,  the  Company  provides  for  a  matching  contribution  up  to  3% of
compensation  for each  employee who has attained age 21 and completes a year of
service  and  is  employed  on  the  last  day of the  plan  year.  The  Company
contributed $368,448 to the 401(k) plan in 1997.

The Company and its  subsidiary  also sponsor an employee  stock  ownership plan
covering  substantially all full-time employees who are 21 years of age and have
completed one year of employment.  Contributions  are determined by the Board of
Directors  and may be paid in either cash or the Company's  common stock.  Total
contributions to the Plan charged to operating expenses were $100,000, $325,000,
and $400,000 in 1997, 1996, and 1995, respectively.
<PAGE>

In  addition to  providing  retirement  income  benefits,  the Company  provides
certain health care or life insurance to retired employees. Substantially all of
the  Company's  employees may become  eligible for these  benefits if they reach
normal or early  retirement  while  working for the  Company.  The Company  pays
one-half of the health  insurance  premium.  Up to age 70, each retired employee
receives  $5,000 in life  insurance  coverage paid entirely by the Company.  The
Company has  accounted for its  obligation  related to these plans in accordance
with SFAS No. 106, "Employers' Accounting for Postretirement Benefits Other than
Pensions."

The  following   table   presents  the  amounts   recognized  in  the  Company's
consolidated balance sheets, as determined by consulting actuaries:
                                                         December 31
                                                 -------------------------  
                                                    1997          1996
                                                 -----------   ----------- 
Accumulated postretirement benefit obligation
   Retirees .................................... $ (105,648)   $  (78,983)
   Fully eligible active plan participants .....    (98,460)     (205,452)
   Other active plan participants ..............   (238,314)     (125,056)
                                                  ---------     ---------
Accumulated postretirement benefit obligation ..   (442,422)     (409,491)

   Unrecognized net gain .......................    (31,204)      (41,587)
                                                  ---------     --------- 
      Accrued postretirement benefit cost ...... $ (473,626)   $ (451,078)
                                                 ==========    ==========

Net periodic postretirement benefit cost, as determined by consulting actuaries,
includes the following components:

<TABLE>
<CAPTION>
                                                          Year ended December 31
                                                   -----------------------------------
                                                      1997         1996         1995
                                                   ---------    ---------    ---------  
<S>                                                <C>          <C>          <C>      
   Service cost .................................. $  24,852    $  23,288    $  20,600
   Interest cost .................................    31,772       27,086       19,600
   Amortization of net gain from earlier periods .       (47)      (2,450)      (2,100)
   Special termination benefits cost .............                 43,823
                                                    --------     --------     --------
      Net periodic postretirement benefit cost ... $  56,577    $  91,747    $  38,100
                                                   =========    =========    ========= 
</TABLE>

A curtailment resulted from special termination benefits offered in 1996, in the
form of an early retirement  window, to employees who would attain a certain age
and number of service years by December 31, 1996. The effect of the  curtailment
decreased  the  unrecognized  net  gain  by  $56,696  and  resulted  in  special
termination benefits expense of $43,823.

The Company has limited its liability for the rate of increase in the per capita
cost of covered  benefits  (i.e.,  health  care cost trend rate ) to the rate of
inflation assumed to be 4% each year. The health care cost trend rate assumption
has little effect on the amounts reported.  For example,  increasing the assumed
health  care cost  trend  rates by one  percentage  point in each year would not
increase the accumulated  postretirement  benefit obligation nor the service and
interest  cost  components  of net  periodic  postretirement  benefit cost as of
December 31, 1997, and for the year then ended.  The  weighted-average  discount
rate used in determining the accumulated  postretirement  benefit obligation was
7.5% and 8.0% at December 31, 1997 and 1996, respectively.

Note O - Other Noninterest Expenses

Components of other noninterest  expenses which exceed 1% of total revenues were
as follows:

                                           1997           1996           1995
                                      -----------    -----------    ----------- 
 Noninterest Expense
    Computer processing cost ........ $ 2,739,829    $ 2,388,267    $ 2,133,604
    FDIC/state banking assessments ..                    786,358      1,145,127
    Stationery and supplies .........                                   783,625

<PAGE>

Note P - Financial Instruments with Off-Balance Sheet Risk and Concentrations of
Credit Risk

Loan  commitments  are made to accommodate  the financial needs of the Company's
customers.  Standby  letters of credit  commit the  Company to make  payments on
behalf of customers when certain specified future events occur.

Both  arrangements  have credit risk  essentially  the same as that  involved in
extending  loans to customers  and are subject to the  Company's  normal  credit
policies. Collateral (e.g., securities,  receivables,  inventory,  equipment) is
obtained based on managementOs credit assessment of the customer.

     The Company's unfunded loan commitments (unfunded loans and unused lines of
credit) and standby  letters of credit  outstanding  at December 31, 1997,  were
approximately $162,751,000 and $11,703,000,  respectively,  compared to December
31, 1996, which were approximately $127,257,000 and $9,450,000, respectively.

Market risk resulting from interest rate changes on particular off-balance sheet
financial   instruments  may  be  offset  by  other  on-  or  off-balance  sheet
transactions.  Interest  rate  sensitivity  is  monitored  by  the  Company  for
determining the net effect of potential  changes in interest rates on the market
value of both on- or off-balance sheet financial instruments.

Note Q - Regulatory Matters

The Bank is subject to various regulatory capital  requirements  administered by
the federal banking agencies.  Failure to meet minimum capital  requirements can
initiate certain mandatory,  and possibly additional  discretionary,  actions by
regulators  that,  if  undertaken,  could have a direct  material  effect on the
BankOs  financial   statements.   Under  capital  adequacy  guidelines  and  the
regulatory  framework for prompt corrective  action, the Bank must meet specific
capital  guidelines  that involve  quantitative  measures of the Bank's  assets,
liabilities,  and certain off-balance-sheet items as calculated under regulatory
accounting  practices.  The Bank's capital amounts and  classification  are also
subject to  qualitative  judgments  by the  regulators  about  components,  risk
weightings, and other factors.

Quantitative  measures  established  by  regulation to ensure  capital  adequacy
require the Bank to maintain minimum amounts and ratios.  All banks are required
to have  core  capital  (Tier  I) of at  least 4% of  risk-weighted  assets  (as
defined),  4% of  average  assets  (as  defined),  and  total  capital  of 8% of
risk-weighted assets (as defined). Management believes, as of December 31, 1997,
that the Bank meets all capital adequacy requirements to which it is subject.

     As of December  31,  1997,  the most recent  notification  from the Federal
Deposit Insurance  Corporation  (FDIC)  categorized the Bank as well capitalized
under the regulatory  framework for prompt corrective  action. To be categorized
as well  capitalized,  the Bank must maintain minimum total  risk-based,  Tier I
risk-based,  and Tier I leverage ratios of 10%, 6%, and 5%, respectively.  There
are no conditions or events since that  notification  that  management  believes
have changed the institution's category.

The Bank's actual capital amounts and applicable ratios are as follows:



                                               (In Thousands)
                                           ---------------------
                                                   Actual
                                           ---------------------
                                            Amount         Ratio
                                           --------        -----  
         As of December 31, 1997
            Total Capital ................ $ 99,223        15.7%
              (to Risk Weighted Assets)
            Tier I Capital ............... $ 91,315        14.5%
              (to Risk Weighted Assets)
            Tier I Capital ............... $ 91,315         9.9%
              (to Average Assets)

         As of December 31, 1996
            Total Capital ................ $ 92,734        16.4%
              (to Risk Weighted Assets)
            Tier I Capital ............... $ 85,618        15.1%
              (to Risk Weighted Assets)
            Tier I Capital ............... $ 85,618         9.9%
              (to Average Assets)


<PAGE>


Note R - The Peoples Holding Company (Parent Company Only)
Condensed Financial Information

Balance Sheets

<TABLE>
<CAPTION>
                                                              December 31
                                                   ----------------------------
                                                         1997            1996
                                                   ------------    ------------
<S>                                                <C>             <C>
Assets
  Cash* .......................................... $     58,909    $     36,840
  Interest-bearing balances with banks* ..........                       86,454
  Dividends receivable* ..........................      859,468         781,335
  Investment in bank subsidiary* .................   98,242,880      90,508,062
  Other assets ...................................          165             165
                                                    -----------     -----------
     Total Assets ................................ $ 99,161,422    $ 91,412,856
                                                   ============    ============
Liabilities and ShareholdersO Equity
  Dividends payable .............................. $    859,468    $    781,335
  Accrued interest payable and other liabilities .      151,037          70,701
  Shareholders' equity ...........................   98,150,917      90,560,820
                                                    -----------     -----------
     Total Liabilities and Shareholders' Equity .. $ 99,161,422    $ 91,412,856
                                                   ============    ============
</TABLE>

Statements of Income

<TABLE>
<CAPTION>
                                                  Year Ended December 31
                                          ------------------------------------- 
                                              1997         1996         1995
                                          -----------  -----------  ----------- 
<S>                                       <C>          <C>          <C> 
Income
  Dividends from bank subsidiary* ....... $ 3,359,741  $ 3,049,624  $ 2,776,398
  Other dividends .......................      46,109       41,126       59,025
  Other income ..........................       1,113
  Interest income from bank subsidiary* .       2,341        1,904        1,042
                                           ----------   ----------   ----------
                                            3,409,304    3,092,654    2,836,465
Expenses
  Other .................................     251,389      177,129      213,408
                                           ----------   ----------   ----------
Income before income tax credits and
  equity in undistributed net income of
  bank subsidiary .......................   3,157,915    2,915,525    2,623,057
Income tax credits ......................     (85,997)     (61,171)     (66,184)
                                           ----------   ----------   ---------- 
                                            3,243,912    2,976,696    2,689,241

Equity in undistributed net
  income of bank subsidiary* ............   7,396,324    6,539,556    6,514,669
                                           ----------   ----------   ----------
                           Net Income     $10,640,236  $ 9,516,252  $ 9,203,910
                                          ===========  ===========  =========== 
</TABLE>

*Eliminated in consolidation.





<PAGE>


Statements of Cash Flows

<TABLE>
<CAPTION>
                                                                      Year Ended December 31
                                                            ----------------------------------------
                                                                 1997          1996          1995
                                                            ------------  ------------  ------------
<S>                                                         <C>           <C>           <C> 
Operating Activities
   Net income ............................................. $ 10,640,236  $  9,516,252  $  9,203,910
   Adjustments to reconcile net income to net cash
    provided by operating activities:
      Equity in undistributed net income
        of bank subsidiary ................................   (7,396,324)   (6,539,556)   (6,514,669)

      Increase in dividends receivable ....................      (78,133)      (97,583)      (80,504)
      Decrease in other assets ............................                                   70,200
      Increase in other liabilities .......................      158,469       105,136       105,444
                                                             -----------   -----------   -----------  
      Net Cash Provided By Operating Activities ...........    3,324,248     2,984,249     2,784,381

Investing Activities
   Maturity (purchase) of certificates of deposit .........       86,454        (5,412)      (81,042)
                                                             -----------   -----------   -----------
      Net Cash Provided By (Used In) Investing Activities .       86,454        (5,412)      (81,042)

Financing Activities
   Cash dividends .........................................   (3,359,741)   (2,949,621)   (2,676,398)
   Payment of fractional shares on stock dividend .........      (28,892)      (24,183)
                                                             -----------   -----------   -----------
      Net Cash Used In Financing Activities ...............   (3,388,633)   (2,973,804)   (2,676,398)
                                                             -----------   -----------   ----------- 
      Increase In Cash ....................................       22,069         5,033        26,941
   Cash At Beginning Of Year ..............................       36,840        31,807         4,866
                                                             -----------   -----------   -----------
      Cash At End Of Year ................................. $     58,909  $     36,840  $     31,807
                                                            ============  ============  ============ 
</TABLE>

*Eliminated in consolidation.

<PAGE>


Note S - Quarterly Results of Operations (Unaudited)

The following is a summary of the unaudited  quarterly results of operations for
the years ended December 31, 1997 and 1996:

<TABLE>
<CAPTION>
                                                         Three Months Ended
                                       ------------------------------------------------------
                                          Mar 31        June 30       Sept 30       Dec 31
                                       ------------  ------------  ------------  ------------
1997
<S>                                    <C>           <C>           <C>           <C>         
Interest income ...................... $ 17,258,691  $ 17,907,845  $ 18,370,441  $ 18,663,795
Interest expense .....................    7,433,241     7,868,223     8,155,783     8,346,251
Net interest income ..................    9,825,450    10,039,622    10,214,658    10,317,544
Provision for loan losses ............      570,000       570,000       569,999       570,000
Noninterest income ...................    2,850,427     2,858,052     3,059,405     3,251,631
Noninterest expense ..................    8,351,949     8,626,310     9,099,332     8,931,132
Income before income taxes ...........    3,753,928     3,701,364     3,604,732     4,068,043
Income taxes .........................    1,152,762     1,070,975     1,057,456     1,206,638
Net income ...........................    2,601,166     2,630,389     2,547,276     2,861,405

Basic and diluted earnings per share . $        .44  $        .45  $        .44  $        .49

1996
Interest income ...................... $ 16,260,326  $ 16,486,406  $ 16,727,894  $ 16,950,287
Interest expense .....................    6,945,864     6,929,623     7,014,053     7,354,285
Net interest income ..................    9,314,462     9,556,783     9,713,841     9,596,002
Provision for loan losses ............      630,225       630,225       634,358       918,347
Noninterest income ...................    2,734,474     2,541,640     2,685,249     3,069,143
Noninterest expense ..................    8,105,266     8,249,881     8,500,789     7,974,187
Income before income taxes ...........    3,313,445     3,218,317     3,263,943     3,772,611
Income taxes .........................    1,005,977       955,447       985,198     1,105,442
Net income ...........................    2,307,468     2,262,870     2,278,745     2,667,169

Basic and diluted earnings per share . $        .39  $        .39  $        .39  $        .45
</TABLE>

The above per share amounts  reflect the  three-for-two  stock split effected in
the form of a stock dividend to shareholders of record on January 1, 1998.

Note T - Contingent Liabilities

Various claims and lawsuits,  incidental to the ordinary course of business, are
pending  against the Company and the Bank. In the opinion of  management,  after
consultation with legal counsel,  resolution of these matters is not expected to
have a material effect on the consolidated financial statements.




<PAGE>



Board of Directors and Shareholders
The Peoples Holding Company
Tupelo, Mississippi

We have  audited the  accompanying  consolidated  balance  sheets of The Peoples
Holding Company and subsidiary as of December 31, 1997 and 1996, and the related
consolidated statements of income, shareholders' equity, and cash flows for each
of the three  years in the period  ended  December  31,  1997.  These  financial
statements   are  the   responsibility   of  the   Company's   management.   Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all  material  respects,  the  consolidated  financial  position  of The Peoples
Holding  Company  and  subsidiary  at  December  31,  1997  and  1996 , and  the
consolidated  results of their  operations  and cash flows for each of the three
years in the period ended  December  31,  1997,  in  conformity  with  generally
accepted accounting principles.






Memphis, Tennessee
January 22, 1998






<PAGE>


Selected Financial Information
(Not covered by Report of Independent Auditors)

<TABLE>
<CAPTION>
                                      1997            1996            1995            1994             1993
                                -------------   -------------   -------------   -------------    -------------   
For the year ended December 31

<S>                             <C>             <C>             <C>             <C>              <C>          
  Interest Income ............. $  72,200,772   $  66,424,913   $  63,008,921   $  53,069,453    $  48,439,225
  Interest Expense ............    31,803,498      28,243,825      25,621,205      18,890,081       16,963,155
  Provision for Loan Losses ...     2,279,999       2,813,155       2,826,647       2,001,010        2,865,530
  Noninterest Income ..........    12,019,515      11,030,506      10,739,776       9,828,683        9,470,239
  Noninterest Expense .........    35,008,723      32,830,123      32,166,138      31,177,221       27,801,501
  Income Before Taxes .........    15,128,067      13,568,316      13,134,707      10,829,824       10,279,278
  Income Taxes ................     4,487,831       4,052,064       3,930,797       2,620,904        3,066,504
  Cumulative Effect of Changes
    in Accounting Principles ..                                                                        522,518
  Net Income ..................    10,640,236       9,516,252       9,203,910       8,208,920        7,735,292

Per Common Share(1)
  Net Income .................. $        1.82   $        1.62   $        1.57   $        1.40    $        1.32
  Book Value at December 31 ...         16.75           15.46           14.50           12.58            12.19
  Market Value at December 31 .         35.67           24.50           19.55           15.55            14.93
  Cash Dividends Declared
    and Paid ..................           .57             .50             .46             .40              .37

Total at Year-End
  Loans, Net of
    Unearned Income ........... $ 627,945,380   $ 562,752,505   $ 522,313,747   $ 502,047,831    $ 439,876,598
  Allowance for Loan Losses ...     9,103,828       9,309,354       8,815,130       8,182,801        6,387,902
  Securities ..................   248,631,729     246,110,248     214,218,943     210,148,446      228,509,922
  Assets ......................   971,054,880     893,089,352     841,699,408     787,066,488      739,311,816
  Deposits ....................   834,914,185     772,842,008     739,545,299     696,279,709      655,545,060
  Borrowings ..................    18,454,080      11,174,638       4,313,109       4,650,488          259,797
  Shareholders' Equity ........    98,150,917      90,560,820      84,960,420      73,733,881       71,438,180

Selected Ratios
  Return on Average
    Total Assets ..............         1.14%           1.10%           1.13%           1.05%            1.07%
    Shareholders' Equity ......        11.25%          10.88%          11.45%          11.24%           11.24%
  Average Shareholders' Equity
    to Average Assets .........        10.15%          10.07%           9.83%           9.34%            9.52%

    At December 31
    Shareholders' Equity
      to Assets ...............        10.11%          10.14%          10.09%           9.37%            9.66%
    Tier 1 Leverage ...........         9.86%           9.91%           9.67%           9.22%            9.52%
    Risk-Based Capital Ratios
      Tier 1 ..................        14.46%          15.10%          14.87%          14.86%           17.40%
      Total (8.00% Required) ..        15.71%          16.35%          16.14%          16.12%           18.65%
    Allowance for Loan Losses
      to Total Loans ..........         1.45%           1.65%           1.69%           1.63%            1.45%
    Allowance for Loan Losses
      to Nonperforming Loans ..       200.68%         211.50%         257.03%         394.57%          137.15%
    Nonperforming Loans to
      Total Loans .............          .72%            .78%            .66%            .42%            1.07%
    Dividend Payout ...........        31.85%          31.25%          29.08%          29.03%           29.41%

</TABLE>

(1)Per common share amounts restated for SFAS No. 128 and the stock split.


<PAGE>


The public  market for The  Peoples  Holding  Company  common  stock is limited.
Effective  August  18,  1997,  the stock  began  trading on the  American  Stock
Exchange  under the ticker symbol PHC.  Previously,  the stock was listed on the
National  Association of Securities Dealers Automated Quotations system (NASDAQ)
and was traded in the local over-the-counter market. High and low prices for the
first and second quarter of 1997 and all of 1996 are reflective of actual trades
as reported in the NASDAQ Stock Bulletin.  High and low prices for the third and
fourth  quarters  of 1997 are  reflective  of actual  trades as  reported by the
American  Stock  Exchange.  Dividends  per share  and  market  prices  have been
adjusted to reflect the fifty percent stock dividend issued in 1998. At December
31, 1997, there were approximately 2,400 shareholders of record.


                          DIVIDENDS        PRICES
         PERIOD           PER SHARE    LOW       HIGH
         ---------------- ---------  -------   -------
         1997
         1st Quarter .... $ .133     $ 23.66   $ 26.00
         2nd Quarter ....   .147       23.83     26.67
         3rd Quarter ....   .147       25.67     28.67
         4th Quarter ....   .147       27.50     37.00

         1996
         1st Quarter .... $ .117     $ 21.78   $ 23.56
         2nd Quarter ....   .127       22.83     24.00
         3rd Quarter ....   .127       23.33     24.67
         4th Quarter ....   .133       23.67     25.33


<PAGE>


Overview

The  Peoples  Holding  Company  (the  Company)  is a  one-bank  holding  company
incorporated  under  the  laws of the  state of  Mississippi.  The  Company  was
incorporated  in February  1904 and is the sixth  largest bank  holding  company
located  in the  state.  The  Peoples  Bank &  Trust  Company  (the  Bank)  is a
wholly-owned  subsidiary  of the Company which  operates 41 branches  located in
North and North Central Mississippi.

The Company's banking subsidiary  provides a wide range of banking and financial
services to its  customers.  Those  include  lending  services  for  commercial,
consumer,  and real estate loans;  depository  services for  checking,  savings,
money market, IRA's and certificate of deposit accounts; and fiduciary services.
The Bank  maintains  credit card  services and is the issuer of the  Mississippi
State  University,  the Delta  State  University,  and the State of  Mississippi
Department of Wildlife,  Fisheries & Parks affinity cards. In addition, the Bank
has a number of automated  teller  machines  located  throughout its market area
that provide  24-hour  banking  services  along with 24-hour  access to customer
account information through a voice response system.  During the last quarter of
1997,  the  Company  acquired  Financial  Investment  Alternatives,   Inc.  This
subsidiary offers annuities and mutual funds.

The purpose of this  discussion is to focus on important  factors  affecting the
Company's  financial  condition and results of operations.  Reference  should be
made to the consolidated  financial statements (including the notes thereto) and
the selected financial data in this report for an understanding of the following
discussion  and  analysis.  All per share data is  restated to reflect all stock
dividends declared through December 31, 1997.

The Company ended 1997 with assets totaling $971,054,880, up from the prior year
total of  $893,089,352.  This  represented  a 8.73% growth  compared to 6.1% for
1996.  Earnings were up 11.81% from the previous year with net income surpassing
$10,640,000.

Effective  October 1997,  the Company  purchased  approximately  $11,036,000  of
assets and assumed  approximately  $15,232,000 of deposit  liabilities  from one
branch  office  of  Magnolia  Federal  Bank  for  Savings  located  in  Grenada,
Mississippi.  Goodwill of  approximately  $2,123,000 was recorded  regarding the
acquisition.

Financial Condition Review

The Company  emphasizes  the  importance  of employing a high  percentage of its
assets in an earning capacity.  Utilization of the Company's earning assets is a
major factor in generating profitability.

The Company employs the largest  portion of its earning assets in loans.  Loans,
net of  unearned  income,  comprised  64.7%  and  63.0% of the  total  assets at
December  31,  1997 and  1996,  respectively.  Overall  loan  growth in 1997 was
11.58%, with the most significant percentage growth in real  estate-construction
and real  estate-mortgage  loans,  while commercial and consumer loans increased
proportionately.  The increase in real estate loans was mainly due to the growth
in the residential market and the offering of new mortgage products. Total loans
increased  7.74%  during  1996,  with  the  most  significant   growth  in  real
estate-construction and real estate-mortgage loans.

The table  below sets  forth  loans  outstanding,  according  to loan  type,  at
December 31:

<TABLE>
<CAPTION>
                                     1997            1996            1995            1994            1993
                               -------------   -------------   -------------   -------------   -------------
<S>                            <C>             <C>             <C>             <C>             <C> 
  Commercial, financial, and
     agricultural ............ $ 120,411,789   $ 111,686,473   $ 107,558,223   $  98,767,393   $ 106,293,337
  Real estate - construction .    24,365,187      20,650,887      16,850,556      18,188,860      25,967,773
  Real estate - mortgage .....   344,212,179     301,077,552     259,918,417     253,153,672     220,363,067
  Consumer ...................   148,471,736     137,704,170     149,218,137     143,948,292      97,095,734
  Unearned income ............    (9,515,511)     (8,366,577)    (11,231,586)    (12,010,336)     (9,843,313)
                                ------------    ------------    ------------    ------------    ------------
     Total loans, net of
       unearned income ....... $ 627,945,380   $ 562,752,505   $ 522,313,747   $ 502,047,881   $ 439,876,598
                               =============   =============   =============   =============   =============
</TABLE>
<PAGE>

The  securities  portfolio  is used to provide  term  investments,  to provide a
source  of  meeting  liquidity  needs,  and to supply  securities  to be used in
collateralizing public funds. The types of securities purchased and the terms of
those   securities   depend  on  management's   assessment  of  future  economic
conditions.

The securities  portfolio  increased  $2,521,481 or 1.02%, at December 31, 1997,
compared to December 31, 1996. The most  significant  increase is in obligations
of states and political  subdivisions,  which increased 15.07%.  Mortgage-backed
securities  increased  12.89% in 1997  compared  to 1996.  All other  investment
categories  decreased  slightly  with the  exception of preferred  stock,  which
increased $164,400 or 6.04% in 1997 compared to 1996.

The  securities  portfolio  was up  $31,891,305  or 14.89% at December 31, 1996,
compared to December 31, 1995. The most significant  increase was in obligations
of other U.S. Government agencies and corporations,  which increased 59.38%. All
other investment  categories  increased slightly with the exception of preferred
stock, which decreased 68.20%. The securities  portfolio  represented 25.61% and
27.56% of assets at December 31, 1997 and 1996, respectively.

Management continues to evaluate the Company's tax position in order to maximize
earnings  from  securities.  The Company was not in an  alternative  minimum tax
position during 1997 or 1996. Note E of the Notes to the Consolidated  Financial
Statements provides details of the securities portfolio.

Federal  funds sold  provide a  significant  source of  liquidity.  These  funds
consist of day-to-day loans to correspondent  banks.  Federal funds sold totaled
$6,000,000  and  $8,500,000  at December  31, 1997 and 1996,  respectively.  The
changes in these balances  between  periods are typical of  fluctuations  in the
availability of funds caused by changes in deposits, loans, and securities.

Nonearning assets include cash and due from banks,  premises and equipment,  and
other  assets.  Cash and due from  banks  represented  3.39%  and 4.30% of total
assets at December 31, 1997 and 1996,  respectively.  These funds are  available
for meeting  day-to-day cash  requirements  inclusive of reserves required to be
held by the Federal Reserve Bank. During 1996, the Company implemented  changes,
allowed by The Federal  Reserve Bank  regarding  reserve  requirements,  thereby
increasing the utilization of earning assets.  The balance in cash may fluctuate
significantly based on bank activity.

Net premises and equipment were $23,492,657 and $21,559,955 at December 31, 1997
and 1996, respectively. During 1997, the Company consolidated two aging branches
in Grenada to a new facility,  consolidated  the Water Valley  branches into one
branch and  constructed  a new  branch in  Aberdeen.  Another  branch is nearing
completion in Tupelo.  The  consolidation  and construction of new branches were
completed to improve services to the respective  communities.  The increase from
1996 compared to 1995 is due to additions of equipment for the Technology Center
which was  constructed in 1995.  The Technology  Center is designed to house the
electronic data processing,  proof,  purchasing,  statement rendering, and voice
response operations.

Other assets were  $26,184,367  and  $23,277,326  at December 31, 1997 and 1996,
respectively.  The major  accounts  in this  category  are  interest  earned not
collected,  prepaid expenses,  intangible assets, deferred taxes, cash surrender
value of insurance,  and other real estate owned.  Interest earned not collected
at December 31, 1997,  totaled  $8,990,338,  down from  $9,112,058 at the end of
1996.  Prepaid  expenses were  $1,632,712 and $1,761,528 at December 31, 1997 
and 1996, respectively.

Intangible  assets,  resulting from bank  acquisitions,  totaled  $5,885,806 and
$4,250,139 at December 31, 1997 and 1996,  respectively.  These  intangibles are
being  amortized  over a period of 13 to 15 years.  The increase at December 31,
1997  compared to December 31,  1996,  is due to the  acquisition  of one branch
office of Magnolia Federal Bank for Savings.

Capitalized  mortgage servicing rights totaled $462,191 and $224,593 at December
31, 1997 and 1996,  respectively.  The increase  corresponds  to the increase in
residential  mortgage loans.  During 1996, the Company  capitalized  $226,248 to
implement FASB Statement No. 122,  "Accounting for Mortgage Servicing Rights, an
Amendment of FASB Statement No. 65." Mortgage  servicing rights are amortized in
proportion to, and over the period of, estimated net servicing income.

Cash surrender value of insurance equaled  $4,593,024 and $3,772,620 at December
31, 1997 and 1996,  respectively.  The Company maintains life insurance policies
on key members of management and records the resulting cash surrender value.

<PAGE>

The Company relies on deposits as its major source of funds. Noninterest-bearing
deposits  were  $120,828,654  and  $118,638,526  at December  31, 1997 and 1996,
respectively. This represented 12.44% and 13.28% of total assets at December 31,
1997 and 1996,  respectively.  The increase of 1.85% for 1997  compared to 1996,
and the increase of 1.50% for 1996 compared to 1995,  is due to most  depositors
utilizing interest-bearing products.

Interest-bearing  deposits were  $714,085,531  and  $654,203,482 at December 31,
1997 and 1996,  respectively,  or a 9.15% increase over 1996. The largest growth
contributing to this increase came from interest-bearing demand deposit accounts
and certificates of deposits exceeding  $100,000.  The Magnolia Federal Bank for
Savings  branch office  acquisition  accounted for an increase of  approximately
$15,232,000 in 1997. The remaining growth in interest-bearing deposits is due to
internal growth.

Interest-bearing  deposits at December 31, 1996,  increased  5.1% over 1995. The
increase is due to deposits  obtained as a result of new  certificate of deposit
products.

The Company maintains a note account with the Federal Reserve Bank for which tax
deposits are accepted. The account is secured through pledging of securities. On
December  31,  1997,  the balance in the  treasury tax and loan note account was
$6,101,276,  down from  $6,354,142 at the end of 1996.  This account  fluctuates
based on the  amount  of  securities  pledged  to  secure  the  account  and the
frequency with which the Federal Reserve Bank draws on those funds.

During  1997,  the Company  received  advances  from the Federal  Home Loan Bank
(FHLB) totaling $9,400,000. The balance due to the FHLB at December 31, 1997 and
1996 was  $18,451,547  and  $11,168,601,  respectively.  These  advances are the
result of asset/liability  management  decisions matching certain earning assets
(first  mortgages and consumer  loans)  against these  advances at positive rate
spreads.  Note G of the Notes to the Consolidated  Financial Statements provides
details of the borrowings from the FHLB.

Other liabilities  totaling $13,434,422 and $12,157,744 at December 31, 1997 and
1996, respectively,  include accrued interest,  accrued expenses,  current taxes
payable, and dividends payable.  Accrued interest payable totaled $4,901,966 and
$4,449,007 at December 31, 1997 and 1996, respectively.  Accrued retirement plan
costs  totaled   $1,074,560   and  $571,818  at  December  31,  1997  and  1996,
respectively.  The increase in the accrued  retirement  plan in 1997 compared to
1996 is mainly due to the establishment of the two defined contribution plans in
1997.

Risk Management

The management of risk is an on-going  process.  Risks that are associated  with
the Company include credit, interest rate, and liquidity risks.

Credit Risk

Inherent  in any  lending  activity  is credit  risk,  that is, the risk of loss
should a borrower or trading counterparty  default. The Company's credit risk is
monitored  and  managed by a Loan  Committee  and a Loss  Management  Committee.
Credit quality and policies are major concerns of these committees.  The Company
tries to maintain diversification within its loan portfolio in order to minimize
the effect of economic conditions within a particular industry.

The allowance for loan losses is available to absorb  inherent  credit losses in
the entire loan portfolio.  The appropriate level of the allowance is based on a
quarterly  analysis  of  the  loan  portfolio  and  represents  an  amount  that
management  deems adequate to provide for inherent  losses,  including losses on
loans  assessed as impaired  under SFAS No. 114,  "Accounting  by Creditors  for
Impairment  of a Loan." The balance of these loans  determined  as impaired  and
their related  allowance is included in management's  estimation and analysis of
the allowance for loan losses. If the allowance is deemed inadequate, management
sets aside additional reserves by increasing the charges against income.

The allowance for loan losses was $9,103,828 and $9,309,354 at December 31, 1997
and 1996,  respectively.  This represents a ratio of allowance to year-end loans
of 1.45% and 1.65%,  respectively.  Management deems this allowance adequate for
inherent loan losses.

<PAGE>

The Company's net  charge-offs for 1997 and 1996 were $2,485,525 and $2,318,931,
respectively.  This represented a net charge-offs to average loans ratio of .42%
and .43%  for the  years  ending  December  31,  1997  and  1996,  respectively.
Management continues to monitor loans and utilize diligent collection efforts.

Nonperforming  loans are those on which the accrual of  interest  has stopped or
the loan is contractually past due 90 days. Generally,  the accrual of income is
discontinued  when the full  collection of principal or interest is in doubt, or
when the payment of principal or interest  has been  contractually  90 days past
due,  unless  the  obligation  is  both  well  secured  and  in the  process  of
collection.

The table below  reflects the activity in the  allowance for loan losses for the
years ended December 31:

Allowance for Loan Losses
<TABLE>
<CAPTION>

                                        1997            1996            1995            1994            1993
                                  -------------   -------------   -------------   -------------   -------------  
<S>                               <C>             <C>             <C>             <C>             <C>          
Balance at Beginning of Year .... $   9,309,354   $   8,815,130   $   8,182,801   $   6,387,902   $   6,613,972

   Provision for Loan Losses ....     2,279,999       2,813,155       2,826,647       2,001,010       2,865,530

   Charge-Offs
     Commercial, Financial,
      and Agricultural ..........       248,390         273,494       1,286,161         174,051       2,595,750
     Real Estate - Construction .       228,392
     Real Estate - Mortgage .....       666,502         246,722          93,452         237,104
     Consumer ...................     1,900,347       2,072,503       1,058,699         684,208         900,085
                                    -----------     -----------     -----------     -----------     -----------
   Total Charge-Offs ............     3,043,631       2,592,719       2,438,312       1,095,363       3,495,835

   Recoveries
     Commercial, Financial,
      and Agricultural ..........        73,379          53,867         101,116         562,303         150,087
     Real Estate - Construction .        67,475
     Real Estate - Mortgage .....       196,897          48,594           6,631         148,866
     Consumer ...................       220,355         171,327         136,247         178,083         254,148
                                    -----------     -----------     -----------     -----------     -----------
   Total Recoveries .............       558,106         273,788         243,994         889,252         404,235
                                    -----------     -----------     -----------     -----------     -----------
   Net Charge-Offs ..............     2,485,525       2,318,931       2,194,318         206,111       3,091,600
                                    -----------     -----------     -----------     -----------     ----------- 
Balance at End of Year .......... $   9,103,828   $   9,309,354   $   8,815,130   $   8,182,801   $   6,387,902
                                  =============   =============   =============   =============   =============
Loan Loss Analysis
   Loans - Average .............. $ 589,557,220   $ 533,547,898   $ 516,784,193   $ 466,137,177   $ 425,157,580
   Loans - Year End .............   627,945,380     562,752,505     522,313,747     502,047,881     439,876,598
   Net Charge-offs ..............     2,485,525       2,318,931       2,194,318         206,111       3,091,600
   Allowance for Loan Losses ....     9,103,828       9,309,354       8,815,130       8,182,801       6,387,902

Ratios
   Net Charge-offs to
     Loans - Average ............          .42%            .43%            .42%            .04%            .73%
     Allowance for Loan Losses ..        27.30%          24.91%          24.89%           2.52%          48.40%

   Allowance for Loan Losses to
     Loans - Year End ...........         1.45%           1.65%           1.69%           1.63%           1.45%
     Nonperforming Loans ........       200.68%         211.49%         257.03%         394.57%         137.15%

   Nonperforming Loans to
     Loans - Year End ...........          .72%            .78%            .66%            .41%           1.06%
     Loans - Average ............          .77%            .83%            .66%            .44%           1.10%

</TABLE>
<PAGE>

The following table shows the principal  amounts of nonaccrual and  restructured
loans at December 31:

<TABLE>
<CAPTION>

                                        1997            1996            1995            1994            1993
                                  -------------   -------------   -------------   -------------   -------------  
<S>                               <C>             <C>             <C>             <C>             <C>  
Nonperforming Loans
   Nonaccruing .................. $   1,070,380   $   1,654,650   $     803,237   $     877,409   $   1,605,076
   Accruing Loans Past Due
     90 Days Or More ............     3,466,099       2,747,244       2,626,333       1,196,464       3,052,371
                                    -----------     -----------     -----------     -----------     -----------
   Total Nonperforming
     Loans ......................     4,536,479       4,401,894       3,429,570       2,073,873       4,657,447

   Restructured Loans
     Balance Outstanding ........       202,743         223,850         243,230         259,945         278,416
                                    -----------     -----------     -----------     -----------     -----------
Total Nonperforming Loans
   Including Restructured ....... $   4,739,222   $   4,625,744   $   3,672,800   $   2,333,818   $   4,935,863
                                  =============   =============   =============   =============   ============= 
</TABLE>

The following table presents the interest income on restructured loans, if these
loans had been current in accordance with their original  terms,  and the amount
of interest  income on these  loans that was  included in income for the periods
indicated:

<TABLE>
<CAPTION>
                                        1997            1996            1995            1994            1993
                                  -------------   -------------   -------------   -------------   -------------  
<S>                               <C>             <C>             <C>             <C>             <C> 
 Gross Amount Of Interest That
    Would Have Been Recorded
    At The Original Rate ........ $               $               $               $       3,498   $      10,784
 Interest That Was Recognized
    In Income ................... $      15,037   $      16,477   $      16,281   $      20,529   $      18,500
                                     ----------      ----------      ----------      ----------      ----------
 Favorable Impact On
    Gross Income ................ $      15,037   $      16,477   $      16,281   $      17,031   $       7,716
                                  =============   =============   =============   =============   ============= 
</TABLE>

Nonperforming  loans totaled  $4,536,479 and $4,401,894 at December 31, 1997 and
1996,  respectively.  These loans represented .77% and .83% of average loans for
1997 and 1996,  respectively.  The  allowance  for loan losses to  nonperforming
loans was 200.68% and 211.49% at December 31, 1997 and 1996, respectively. Loans
that are considered to be nonperforming  are closely monitored by management and
the Loss Management Committee.

Real estate acquired through the  satisfaction of loan  indebtedness is recorded
at the  lower of cost or fair  market  value  based  on  appraised  value,  less
estimated  selling  costs.  Any  deficiency  between  the loan  balance  and the
purchase  price of the  property is charged to the  allowance  for loan  losses.
Subsequent sales of the property may result in gains or losses to the Company.

Restructured  loans are those for which  concessions  have been  granted  to the
borrower due to a  deterioration  of the borrower's  financial  condition.  Such
concessions may include a reduction in interest rates, or a deferral of interest
or principal payments.

Loans that have been restructured due to cash flow requirements totaled $202,743
and $223,850 at December 31, 1997 and 1996,  respectively.  The  Company's  loan
review staff monitors the performance of these loans.

Interest Rate Risk

The Company has an Asset/Liability  Committee (ALCO) which is duly authorized by
the Board of  Directors  to monitor  the  position  of the  Company  and to make
decisions relating to that process.  The ALCO's goal is to maximize net interest
income while  providing the Company with an acceptable  level of market risk due
to changes in interest rates.

<PAGE>

Market risk is the risk of loss from adverse changes in market prices and rates.
The Company's  market risk arises  primarily from interest rate risk inherent in
its lending and deposit  taking  activities.  To that end,  management  actively
monitors and manages its interest rate risk exposure.

The Company's  profitability  is affected by  fluctuations  in interest rates. A
sudden  and  substantial  change in  interest  rates may  adversely  impact  the
Company's  earnings  to the extent that the  interest  rates borne by assets and
liabilities do not change at the same speed, to the same extent,  or on the same
basis.  The Company  monitors the impact of changes in interest rates on its net
interest  income using several tools.  One measure of the Company's  exposure to
differential  changes in interest rates between assets and  liabilities is shown
in the Company's Maturity and Rate Sensitivity Analysis (GAP Analysis).  Another
test measures the impact on net interest income and on net portfolio value (NPV)
of an  immediate  change in interest  rates in 100 basis point  increments.  Net
portfolio value is defined as the net present value of assets, liabilities,  and
off-balance  sheet contracts.  Following are the estimated  impacts of immediate
changes in interest rates at the specified levels at December 31, 1997.

                                Percentage Change In:
                            ---------------------------- 
 Change In Interest Rates   Net Interest   Net Portfolio
   (In Basis Points)         Income (1)      Value (2)
- -------------------------   ------------   -------------
         +400 ..............  (5.4)%          (7.0)%
         +300 ..............  (2.2)%          (4.7)%
         +200 ..............    0.9%          (2.6)%
         +100 ..............    0.3%          (1.3)%
         -100 ..............  (1.0)%            0.8%
         -200 ..............  (2.3)%          (2.1)%
         -300 ..............  (4.6)%          (5.9)%
         -400 ..............  (5.3)%         (13.0)%

(1)  The percentage  change in this column represents net interest income for 12
     months in a stable interest rate environment versus the net interest income
     in the various rate scenarios.
(2)  The percentage  change in this column represents net portfolio value of the
     Company in a stable  interest  rate  environment  versus the net  portfolio
     value in the various rate scenarios.

The Company's  primary  objective in managing  interest rate risk is to minimize
the adverse  impact of changes in interest  rates on the  Company's net interest
income and capital, while structuring the Company's asset-liability structure to
obtain the maximum  yield-cost  spread on that  structure.  The  Company  relies
primarily on its  asset-liability  structure to control  interest rate risk. The
results  of the  interest  rate  shock is within  the limits set by the Board of
Directors.

The Company continually  evaluates interest rate risk management  opportunities,
including  the  possible use of  derivative  financial  instruments.  Management
believes that hedging  instruments  currently  available are not cost-effective,
and therefore,  has focused its efforts on increasing  the CompanyOs  yield-cost
spread through retail growth opportunities.

Computation of  prospective  effects of  hypothetical  interest rate changes are
based on numerous  assumptions,  including  relative  levels of market  interest
rates,  loan  prepayments and deposits  decay,  and should not be relied upon as
indicative of actual results.  Further,  the computations do not contemplate any
actions the ALCO could undertake in response to changes in interest rates.

Certain  shortcomings  are  inherent in the method of analysis  presented in the
computation of net interest  income and NPV. Actual values may differ from those
projections  presented,  should market  conditions vary from assumptions used in
the calculation of net interest income and the net portfolio value.

Liquidity Risk

Liquidity  management  is the  ability  to meet the cash  flow  requirements  of
customers who may be either  depositors  wishing to withdraw  funds or borrowers
needing  assurance that sufficient  funds will be available to meet their credit
needs.

Core  deposits  are a major  source  of  funds  used to meet  cash  flow  needs.
Maintaining  the ability to acquire  these funds as needed in a variety of money
markets is the key to assuring liquidity.

<PAGE>

Approximately  87% of the  Company's  deposits  are  composed of  accounts  with
balances less than $100,000.  When evaluating the movement of these funds,  even
during large interest rate changes, it is apparent that the Company continues to
attract  deposits  that  can be used to meet  cash  flow  needs.  Other  sources
available for meeting the Company's  liquidity needs include  available-for-sale
securities.  The  available-for-sale  portfolio is composed of securities with a
readily available market that can be used to convert to cash if the need arises.
In  addition,  the Company  maintains a federal  funds  position  that  provides
day-to-day  funds to meet liquidity  needs and may also obtain advances from the
Federal Home Loan Bank or the treasury  tax and loan note  account,  in order to
meet liquidity needs.

Repayments and maturities of loans provide a substantial source of liquidity.The
Company has approximately 66% of loans maturing within the next twelve months.

Capital Resources

Total  shareholders'  equity of the Company was  $98,150,917  and $90,560,820 at
December 31, 1997 and 1996, respectively. Shareholders' equity grew 8.38% during
1997  and  6.59%  during  1996.  The  growth  in  capital  for  both  years  was
attributable  to earnings less dividends  declared.  In 1997, the Company raised
dividends  in the  second  quarter.  In  addition,  the  effect of SFAS No.  115
increased capital in 1997 by $338,494 and decreased capital by $942,048 in 1996.
Shareholders' equity as a percentage of assets was 10.11% and 10.14% at December
31, 1997 and 1996, respectively.

The Federal  Reserve  Board,  the FDIC,  and the OCC have issued  guidelines for
governing  the levels of capital  that banks are to maintain.  Those  guidelines
specify capital tiers which include the following classification:

                                    Tier 1 Risk-    Total Risk-      Leverage
 Capital Tiers                      Based Capital  Based Capital      Ratio
 ---------------------------------- -------------  -------------   ------------
 Well capitalized .................  6% or above    10% or above    5% or above
 Adequately capitalized ...........  4% or above     8% or above    4% or above
 Undercapitalized .................  Less than 4%   Less than 8%   Less than 4%
 Significantly undercapitalized ...  Less than 3%   Less than 6%   Less than 3%
 Critically undercapitalized ......   2% or less

The Company met the  guidelines  for a well  capitalized  bank for both 1997 and
1996. At December 31, 1997,  the total Tier 1 and total  risk-based  capital was
$91.3 million and $99.2 million, respectively.  Risk-weighted assets less excess
allowance  for loan losses were $631.4 and $569.3 at December 31, 1997 and 1996,
respectively.  Tier 1 and total  risk-based  capital at December 31, 1996,  were
$85.6 million and $92.7 million,  respectively.  See Note Q of the  Consolidated
Financial Statements for capital ratios.

In  December  1997,  the  Company  declared a fifty  percent  stock  dividend to
shareholders  of record on January 1, 1998.  Applicable per share and book value
information  have been  restated for the stock  dividend.  Cash  dividends  have
increased  each year  since 1990 (see  selected  financial  information  for the
previous five years).  During 1997, the Company raised cash dividends during the
second  quarter;  in 1996,  cash  dividends were raised in the second and fourth
quarters.  Book value per share was $16.75 and $15.46 at  December  31, 1997 and
1996, respectively. Management places significant emphasis on internal growth of
capital.  The increase in capital for both years,  excluding the effects of SFAS
No. 115, was internally  generated due to a retention of earnings of 68% and 69%
during 1997 and 1996, respectively.

Results of Operations

     Net income for the Company was $10,640,236, $9,516,252, and $9,203,910, for
1997, 1996, and 1995, respectively. In 1997, net income increased $1,123,984, or
11.81%, over 1996. In 1996, net income increased $312,342,  or 3.39%, over 1995.
Earnings per share were $1.82,  $1.62,  and $1.57, for the years ending December
31, 1997, 1996, and 1995, respectively.

Return on average assets for 1997,  1996, and 1995 was 1.14%,  1.10%, and 1.13%,
respectively. The increase in 1997 earnings compared to 1996 is the result of an
increase of  $2,216,186,  or 5.80%,  in net interest  income,  a decrease in the
provision  for loan losses of $533,156,  or 18.95%,  an increase in  noninterest
income of $989,009,  or 8.97%,  coupled with an increase in noninterest expenses
of $2,178,600,  or 6.64%. Net income for 1997 is the result of customary banking
services.

<PAGE>

The decrease in 1996 return on average assets compared to 1995 is due to several
factors.   First,  a  one-time  assessment  by  the  Federal  Deposit  Insurance
Corporation (FDIC) totaling $239,868,  to re-capitalize the Savings  Association
Insurance  Fund (SAIF) was recorded in 1996.  The Company's net interest  margin
declined  in 1996  compared  to 1995 from  5.27% to 5.05% due to a change in the
composition of interest-bearing assets and interest-bearing  liabilities and the
interest rates  associated  with those changes.  Also,  during 1996, the Company
curtailed its defined benefit pension plan,  introducing a defined  contribution
plan and a 401(k) plan. The  curtailment of the defined  benefit plan,  combined
with the impact of FASB  Statement No. 122 resulted in income of $315,313  after
taxes.  Management also strengthened the allowance for loan losses by increasing
the provision for loan losses, over the normal accrual, by $142,335 after taxes.
The result of the non-recurring transactions was an increase in after-tax income
of $172,978.  But in 1995, the Company realized a reversal of a lender liability
lawsuit judgment of approximately $366,000 after taxes rendered against the Bank
in 1991 and  recorded  a gain on the  sale of  mortgage  loans of  approximately
$367,000 after taxes.

Net interest income is the largest  component of net income for the Company.  It
is  an  effective   measurement   of  how  well   management  has  balanced  the
interest-sensitive  assets and  liabilities  and is the  difference  between the
interest  earned  on  earning  assets  and the  cost  paid  on  interest-bearing
liabilities. Net interest income was $40,397,274,  $38,181,088, and $37,387,716,
for the years ending  December  31, 1997,  1996,  and 1995,  respectively.  This
increase over the three-year  period was the result of  management's  ability to
maximize  earnings  through  changes in interest  rates and increased  volume in
earnings assets.  Net interest income,  on a tax equivalent  basis, for the year
ending December 31, 1997, increased approximately $3,688,000 due to increases in
the volume of earning assets and costing liabilities and decreased approximately
$1,231,000 due to changes in interest  rates.  The Company  experienced the most
significant  volume  increase in loans and time deposits.  The most  significant
interest rate changes involved savings and time deposits.

Loan interest income was  $55,650,248,  $50,580,549,  and  $49,321,837,  for the
years ended  December 31, 1997,  1996, and 1995,  respectively.  The increase in
1997  was  due  to  increase  in  average  volume  over  1996  of  approximately
$5,336,000,  while the  decrease  in  tax-equivalent  yield  from  9.49% in 1997
compared to 9.52% in 1996,  resulted in a decrease of approximately  $160,000 in
interest income.

The increase for loan interest income in 1996 over 1995 was due to growth in the
average loan balance of approximately  $16,764,000,  resulting in an increase in
interest income of approximately $1,580,000 and repricing of loans which lowered
interest income by  approximately  $315,000.  The repricing of loans lowered the
tax-equivalent yield from 9.55% in 1995 to 9.52% in 1996.

Interest income from securities was  $16,007,755,  $14,970,734,  and $12,678,275
for the years ending  December  31,  1997,  1996,  and 1995,  respectively.  The
increase  in interest  income in 1997  compared to 1996 is due to an increase in
the average  balance of  approximately  $17.7 million,  while the tax equivalent
yield on  securities  has  decreased  in 1997 to 6.85% from  6.88% in 1996.  The
effect  of  the  increase  in  average   volume   resulted  in  an  increase  in
tax-equivalent  interest  income of  approximately  $1,262,000 and the change in
yield decreased tax-equivalent interest income by approximately $91,000.

Interest  income from  securities for 1996  increased  18.08% due to the average
balance  increasing  $31.8  million  from  1995.  The tax  equivalent  yield  on
securities for 1996 was 4 basis points higher than 1995.

The tax equivalent yield on average earning assets was 8.64%,  8.62%, and 8.70%,
for 1997, 1996, and 1995, respectively.

The major  source of funds for the  Company is  deposits.  Deposits  represented
85.98%  and  86.54%  of the  total  assets  at  December  31,  1997,  and  1996,
respectively.  Interest-bearing  accounts funded 73.54% and 73.25% of the assets
for those two years. The cost of funds is reflected in interest expense.

Interest expense for deposits and borrowings was $31,803,498,  $28,243,825,  and
$25,621,205,   for  the  years  ended   December  31,  1997,   1996,  and  1995,
respectively.  The increase in interest  expense in 1997 compared to 1996 is due
to an  increase  in the  average  balance of  deposits  of  approximately  $51.9
million,  which increased  interest  expense by  approximately  $2,567,000.  The
change in  interest  rate  from  4.32% in 1996 to 4.51% in 1997,  resulted  in a
increase in interest expense of approximately $992,000.

<PAGE>

The  increase  in  interest  expenses  for  1996  compared  to 1995 is due to an
increase in the average balance of interest-bearing liabilities of approximately
$42.3 million and an increase in the cost of interest-bearing  liabilities of 13
basis  points.  The change in  interest  expense  from 1996  compared to 1995 of
$2,622,620 is due to an increase of  approximately  $1,981,000 due to volume and
approximately $642,000 increase in interest expense due to interest rate change.

The net interest margin reflects the portion of the yield on earning assets that
remains after the accrual of all interest expense.  Net interest margin on a tax
equivalent  basis was 4.95%,  5.06%, and 5.27% for the years ending December 31,
1997,  1996, and 1995,  respectively.  The decrease in net interest margin since
1995  is due to  management's  decision  to  reprice  products  in  response  to
competition, while increasing net interest income through increased volume.

The provision for loan losses was  $2,279,999,  $2,813,155,  and  $2,826,647 for
1997, 1996, and 1995, respectively.  The decrease in provision is in response to
stabilized  net  charge-offs  and the adequacy of the allowance for loan losses.
The provision for loan losses for 1996 was  relatively  stable  compared to 1995
due to the adequacy of the allowance for loan losses.

Noninterest income totaled $12,019,515,  $11,030,506,  and $10,739,776,  for the
years ended December 31, 1997,  1996, and 1995,  respectively.  This represented
29.75%,  28.99%,  and 28.73% of net  interest  income for the  applicable  year.
Included in noninterest income are service charges on deposit accounts, fees and
commissions, trust revenue, securities gains and losses, and other income.

Service charges  increased  $202,979,  or 3.09%, in 1997 compared to 1996 due to
the acquisition of  approximately  $15,232,000 in deposit accounts from Magnolia
Federal Bank for Savings.  Service  charges were up $207,650,  or 3.27%, in 1996
compared to 1995. This increase is due to deposit growth for 1996.

Fees and commissions were $1,447,221,  $1,396,941, and $1,215,810 for 1997,
1996,  and  1995,  respectively.  Fees  have  remained  stable  over  the  years
presented.

Securities  losses in 1997  totaled  $40,990  compared  to  securities  gains of
$110,278  for 1996 and losses in 1995 of  $507,344.  The gains and losses in the
portfolio are a result of strategies  implemented in the securities portfolio to
increase liquidity and future income.

Other income was  $3,126,538,  $2,315,154,  and $3,089,856  for 1997,  1996, and
1995, respectively.  The increase in 1997 compared to 1996 is due to an increase
in  document  preparation  fees  of  approximately   $454,000,  an  increase  of
approximately  $148,000 in merchant discount revenue, and an increase in fees of
approximately $70,000 related to credit card services.

The decrease in other income for 1996  compared to 1995, is mainly due to a gain
on the  sale of  mortgage  loans of  approximately  $585,000  in  1995,  and the
reversal of a lender liability  lawsuit  judgment of  approximately  $575,000 in
1995.

Noninterest  expenses  include  salaries and employee  benefits,  net occupancy,
equipment,  income taxes, and other noninterest  expenses.  The totals for these
expenses  for  the  years  ending  December  31,  1997,   1996,  and  1995  were
$39,496,554,  $36,882,187, and $36,096,935,  respectively.  Noninterest expenses
for 1997 were up 7.09% compared to 1996. In 1996, noninterest expenses increased
2.18% compared to 1995.

Salaries and employee  benefits,  representing  a major portion of the Company's
operating  expenses,  have increased 7.22%,  0.90%, and 8.65% during 1997, 1996,
and  1995,   respectively.   Management   monitors   these  costs   through  the
implementation of a performance  evaluation system. Jobs are graded according to
levels of difficulty using a point system which provides for salary  adjustments
through specified ranges. Employee performance, in relation to goal achievement,
is a major factor  contributing to the employee's salary increase.  The increase
in 1997 versus 1996 is due to additional  staffing  related to acquisitions  and
internal  growth of the Company.  Also,  employee  benefit plan costs  increased
approximately  $617,000  related to  implementation  of a money purchase pension
plan and a 401(k) plan,  whereby an employee can contribute up to 10% of salary,
and the Company will match up to 3% of the employee's contribution.

<PAGE>

During 1997, the Company adopted a Stakeholder performance compensation program,
wherein rewards reconcile directly with performance  related to profit,  growth,
quality and  productivity.  During 1996 and 1995,  another incentive program was
utilized.  The cash  incentive  for  1997,  1996,  and  1995  was  approximately
$775,000,  $552,000, and $686,000,  respectively,  which also increased salaries
and benefits in 1997, 1996, and 1995.

During 1996, the Company  offered an early  retirement plan to employees who had
attained a certain  number of years of service and age.  The slight  increase in
salaries in 1996 compared to 1995 is reflective of these retirees.

Net occupancy  expense includes charges for repairs,  janitorial,  depreciation,
rental,  and other expenses  related to occupancy.  Expenses for 1997, 1996, and
1995 were $2,599,021,  $2,269,122, and $2,178,314,  respectively.  In accordance
with SFAS No. 121,  "Accounting for the Impairment of Long-Lived  Assets and for
Long-Lived  Assets  to be  Disposed  Of,"  the  Company  recognized  a  loss  of
approximately $226,000 related to the consolidation of branch offices in Grenada
and Water Valley and construction of a new branch in Aberdeen.  The new branches
were constructed to improve service in these locations.

Equipment expenses include computer equipment rental, repairs, and depreciation.
These expenses totaled  $1,780,138,  $1,594,525,  and $1,460,488 for 1997, 1996,
and 1995, respectively. The increase in 1997 and 1996 is due to depreciation and
expenses   incurred  in  completing  the  Technology  Center  and  new  branches
previously mentioned.

Other  expenses for 1997,  1996,  and 1995 were  $11,096,352,  $10,748,255,  and
$10,472,018,  respectively.  The  increase  in 1997  compared  to 1996 is due to
normal increases in cost due to inflation and approximately $296,000 increase in
other fees.  Other expenses in 1996 increased over 1995 mainly due to a one-time
assessment  by the FDIC to  re-capitalize  the SAIF fund.  This  assessment,  as
previously discussed, was $239,868.

As the year 2000  approaches,  an issue  impacting  all  companies  has  emerged
regarding how existing  application  software programs and operating systems can
accommodate this date value. The "year 2000" problem is pervasive and complex as
virtually every computer  operation will be affected in some way by the rollover
of the two  digit  value to 00.  The  issue is  whether  computer  systems  will
properly  recognize  date sensitive  information  when the year changes to 2000.
Management is in the process of working with its software vendors to assure that
the  Company is  prepared  for the year 2000.  While the  Company  believes  its
planning efforts are adequate to address its year 2000 concerns, there can be no
guarantee that the systems of other companies on which the Company's systems and
operations rely will be converted on a timely basis and will not have a material
effect on the Company.  Management  does not believe that the Company will incur
significant  operating  expenses or be  required  to invest  heavily in computer
system improvements to be year 2000 compliant.

Income tax expense for 1997,  1996,  and 1995 was  $4,487,831,  $4,052,064,  and
$3,930,797,  respectively.  The  increase  in  income  taxes  for  1997 and 1996
compared to 1995 is due to  increased  profits and the Company  paying  state of
Mississippi  taxes after a net operating loss  carryforward  was depleted in the
first quarter of 1995.  The effective  tax rate was  approximately  5% for state
income taxes.  Effective tax rates were 29.7%,  29.9%, and 29.9% for 1997, 1996,
and 1995, respectively. Note L of the Notes to Consolidated Financial Statements
provides further details of the provision for income taxes.

Impact of Inflation and Changing Prices

The majority of assets and  liabilities of a financial  institution are monetary
in nature and  therefore  differ  greatly from most  commercial  and  industrial
companies that have  significant  investments  in fixed assets and  inventories.
Management  believes the most significant impact on financial results stems from
the  Company's  ability  to react  to  changes  in  interest  rates.  Therefore,
management is constantly monitoring the Company's rate sensitivity.

SEC Form 10-K

A copy of the annual  report on Form  10-K,  as filed  with the  Securities  and
Exchange  Commission,  may be  obtained  without  charge by  directing a written
request to: Stuart Johnson,  Executive Vice President,  The Peoples Bank & Trust
Company, P. O. Box 709, Tupelo, MS 38802-0709.

<PAGE>

<TABLE>
<CAPTION>
                                                                                  1997
                                                                ---------------------------------------   
                                                                   Income       Average
                                                                     Or      Balance Sheet
                                                                   Expense      Amounts    Yields/Rates
                                                                ---------------------------------------
<S>                                                             <C>           <C>            <C>    
Earning assets
   Loans, net of unearned income
     Commercial ..............................................  $ 25,943,762  $282,261,656   9.25% TE
     Consumer ................................................    17,657,841   183,863,151   9.60%
     Other loans .............................................    12,048,645   123,432,413   9.87% TE
                                                                 -----------   -----------
                                            Total Loans, Net .    55,650,248   589,557,220   9.49% TE

Other ........................................................       542,769    10,102,014   5.37%

Taxable securities
   U.S. Government securities ................................     4,522,330    76,992,738   6.07% TE
   U.S. Government agencies ..................................     3,074,304    48,026,429   6.52% TE
   Mortgage-backed securities ................................     5,249,312    79,689,863   6.59%
   Other securities ..........................................       210,767     2,821,961   8.06% TE
                                                                 -----------   -----------   
                                    Total Taxable Securities .    13,056,713   207,530,991   6.40% TE

Tax-exempt securities
   Obligations of states and political subdivisions ..........     2,951,042    53,559,067   8.61% TE
                                                                 -----------   -----------
                                            Total Securities .    16,007,755   261,090,058   6.85% TE

                                        Total Earning Assets .    72,200,772   860,749,292   8.64% TE

Cash and due from banks ......................................                  34,137,241

Other assets, less allowance for loan losses .................                  37,270,688
                                                                               -----------
                                                Total Assets .                $932,157,221
                                                                              ============ 
Interest-bearing liabilities
   Interest-bearing demand deposit accounts ..................     1,855,171  $ 56,379,020   3.29%
   Savings and money market accounts .........................     5,751,653   196,011,244   2.93%
   Time deposits .............................................    22,933,075   432,264,069   5.31%
                                                                 -----------   ----------- 
                             Total Interest-Bearing Deposits .    30,539,899   684,654,333   4.46%

                    Total Other Interest-Bearing Liabilities .     1,263,599    21,257,682   5.94%
                                                                 -----------   -----------
                          Total Interest-Bearing Liabilities .    31,803,498   705,912,015   4.51%

Noninterest-bearing sources
   Noninterest-bearing deposits ..............................                 119,356,517
   Other liabilities .........................................                  12,292,577
   Shareholders' equity ......................................                  94,596,112
                                                                               -----------
                  Total Liabilities and ShareholdersO Equity .                $932,157,221
                                                                              ============
   Net interest income/net interest margin ...................  $ 40,397,274                 4.95% TE
                                                                ============ 
</TABLE>

TE - Ratios have been calculated on a tax equivalent basis.

<PAGE>

<TABLE>
<CAPTION>

                                                                                  1996
                                                                --------------------------------------- 
                                                                   Income       Average
                                                                     Or      Balance Sheet
                                                                   Expense      Amounts    Yields/Rates
                                                                ---------------------------------------
<S>                                                             <C>           <C>            <C> 
Earning assets
   Loans, net of unearned income
     Commercial ..............................................  $ 23,797,048  $259,223,178   9.23%TE
     Consumer ................................................    18,245,294   187,520,391   9.73%
     Other loans .............................................     8,538,207    86,804,329   9.91%TE
                                                                 -----------   -----------
                                            Total Loans, Net .    50,580,549   533,547,898   9.52%TE

Other ........................................................       873,630    16,492,352   5.30%

Taxable securities
   U.S. Government securities ................................     4,843,727    83,009,995   6.03%TE
   U.S. Government agencies ..................................     3,013,416    45,725,003   6.68%TE
   Mortgage-backed securities ................................     4,122,903    62,214,102   6.63%
   Other securities ..........................................       225,906     3,177,515   7.87%TE
                                                                 -----------   ----------- 
                                    Total Taxable Securities .    12,205,952   194,126,615   6.41%TE

Tax-exempt securities
   Obligations of states and political subdivisions ..........     2,764,782    49,249,802   8.76%TE
                                                                 -----------   ----------- 
                                            Total Securities .    14,970,734   243,376,417   6.88%TE
                                                                 -----------   -----------
                                        Total Earning Assets .    66,424,913   793,416,667   8.62%TE

Cash and due from banks ......................................                  40,844,620

Other assets, less allowance for loan losses .................                  34,459,380
                                                                               -----------
                                                Total Assets .                $868,720,667
                                                                              ============
Interest-bearing liabilities
   Interest-bearing demand deposit accounts ..................     2,865,108  $ 88,600,845   3.23%
   Savings and money market accounts .........................     4,233,226   159,557,047   2.65%
   Time deposits .............................................    20,648,907   395,826,585   5.22%
                                                                 -----------   -----------
                             Total Interest-Bearing Deposits .    27,747,241   643,984,477   4.31%

                    Total Other Interest-Bearing Liabilities .       496,584    10,009,063   4.96%
                                                                 -----------   -----------
                          Total Interest-Bearing Liabilities .    28,243,825   653,993,540   4.32%

Noninterest-bearing sources
   Noninterest-bearing deposits ..............................                 116,633,921
   Other liabilities .........................................                  10,598,454
   Shareholders' equity ......................................                  87,494,752
                                                                               -----------
                  Total Liabilities and ShareholdersO Equity .                $868,720,667
                                                                              ============
   Net interest income/net interest margin ...................  $ 38,181,088                 5.06%TE
                                                                ============
</TABLE>

<PAGE>

<TABLE>
<CAPTION>
                                                                                  1995
                                                                ---------------------------------------
                                                                   Income       Average
                                                                     Or      Balance Sheet
                                                                   Expense      Amounts    Yields/Rates
                                                                ---------------------------------------
<S>                                                             <C>           <C>            <C> 
Earning assets
   Loans, net of unearned income
     Commercial ..............................................  $ 22,195,292  $238,390,733   9.36%TE
     Consumer ................................................    18,645,037   193,146,649   9.65%
     Other loans .............................................     8,481,508    85,246,811   9.84%TE
                                                                 -----------   ----------- 
                                            Total Loans, Net .    49,321,837   516,784,193   9.55%TE
                                                                                       
Other ........................................................     1,008,809    17,189,987   5.87%
                                                                                       
Taxable securities                                                                     
   U.S. Government securities ................................     4,922,559    90,215,062   5.74%TE
   U.S. Government agencies ..................................     1,369,710    19,808,620   7.01%TE
   Mortgage-backed securities ................................     3,547,259    53,937,225   6.58%
   Other securities ..........................................       258,193     3,384,496   8.63%TE
                                                                 -----------   -----------  
                                    Total Taxable Securities .    10,097,721   167,345,403   6.22%TE
                                                                                       
Tax-exempt securities                                                                  
   Obligations of states and political subdivisions ..........     2,580,554    44,268,670   9.05%TE
                                                                 -----------   -----------
                                            Total Securities .    12,678,275   211,614,073   6.84%TE
                                                                 -----------   -----------                      
                                        Total Earning Assets .    63,008,921   745,588,253   8.70%TE
                                                                                       
Cash and due from banks ......................................                  42,604,018
                                                                                       
Other assets, less allowance for loan losses .................                  29,741,159
                                                                               -----------        
                                                Total Assets .                $817,933,430
                                                                              ============
Interest-bearing liabilities                                                           
   Interest-bearing demand deposit accounts ..................     3,815,049  $140,218,166   2.72%
   Savings and money market accounts .........................     2,434,007    99,392,823   2.45%
   Time deposits .............................................    18,985,385   365,213,540   5.20%
                                                                 -----------   -----------                   
                             Total Interest-Bearing Deposits .    25,234,441   604,824,529   4.17%
                                                                                       
                    Total Other Interest-Bearing Liabilities .       386,764     6,881,101   5.62%
                                                                 -----------   -----------                   
                          Total Interest-Bearing Liabilities .    25,621,205   611,705,630   4.19%
                                                                                       
Noninterest-bearing sources                                                            
   Noninterest-bearing deposits ..............................                 115,846,458
   Other liabilities .........................................                   9,977,481
   Shareholders' equity ......................................                  80,403,861
                                                                               -----------        
                  Total Liabilities and ShareholdersO Equity .                $817,933,430
                                                                              ============         
   Net interest income/net interest margin ...................  $ 37,387,716                 5.27%TE
                                                                ============                       

</TABLE>







                                   EXHIBIT 23

                           THE PEOPLES HOLDING COMPANY

                         CONSENT OF INDEPENDENT AUDITORS

We consent to the incoporation by reference in this Annual Report (Form 10-K) of
The Peoples Holding Company of our report dated January 22, 1998, included in
the 1997 Annual Report to Shareholders of The Peoples Holding Company.

We also consent to the incorporation by reference in the Registration Statement
(Form S-3 No. 33-20108) of The Peoples Holding Company our report dated January
22, 1998, with respect to the consolidated financial statements of The Peoples
Holding Company incorporated by reference in this Annual Report (Form 10-K) for
the year ended December 31, 1997.

                                              /s/  Ernst & Young LLP


Memphis, Tennessee
March 26, 1998




<TABLE> <S> <C>

<ARTICLE> 9
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                          32,932
<INT-BEARING-DEPOSITS>                          14,973
<FED-FUNDS-SOLD>                                 6,000
<TRADING-ASSETS>                                     0
<INVESTMENTS-HELD-FOR-SALE>                    188,738
<INVESTMENTS-CARRYING>                          59,893
<INVESTMENTS-MARKET>                            60,556
<LOANS>                                        627,945
<ALLOWANCE>                                      9,104
<TOTAL-ASSETS>                                 971,055
<DEPOSITS>                                     834,914
<SHORT-TERM>                                     6,101
<LIABILITIES-OTHER>                             13,434
<LONG-TERM>                                     18,454
                                0
                                          0
<COMMON>                                        29,297
<OTHER-SE>                                      68,854
<TOTAL-LIABILITIES-AND-EQUITY>                 971,055
<INTEREST-LOAN>                                 55,650
<INTEREST-INVEST>                               16,008
<INTEREST-OTHER>                                   543
<INTEREST-TOTAL>                                72,201
<INTEREST-DEPOSIT>                              30,540
<INTEREST-EXPENSE>                              31,803
<INTEREST-INCOME-NET>                           40,397
<LOAN-LOSSES>                                    2,280
<SECURITIES-GAINS>                                (41)
<EXPENSE-OTHER>                                 35,009
<INCOME-PRETAX>                                 15,128
<INCOME-PRE-EXTRAORDINARY>                      15,128
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    10,640
<EPS-PRIMARY>                                     1.82
<EPS-DILUTED>                                     1.82
<YIELD-ACTUAL>                                    4.95
<LOANS-NON>                                      1,070
<LOANS-PAST>                                     3,466
<LOANS-TROUBLED>                                   203
<LOANS-PROBLEM>                                      0
<ALLOWANCE-OPEN>                                 9,309
<CHARGE-OFFS>                                    3,044
<RECOVERIES>                                       558
<ALLOWANCE-CLOSE>                                9,104
<ALLOWANCE-DOMESTIC>                             9,104
<ALLOWANCE-FOREIGN>                                  0
<ALLOWANCE-UNALLOCATED>                          8,326
        

</TABLE>


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